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5 Intranet Examples To Inspire Your Own Company's Communication Hub
5 Intranet Examples To Inspire Your Own Company's Communication Hub
Having a dynamic intranet is an important advantage because the parallels between superior employee experiences and business performance are striking. According to Gallup's 2016 Q12 Meta-Analysis Report, companies with highly engaged workforces are 21% more profitable than those with poor engagement levels. In this article, we’ll take a closer look at how companies from a variety of industries are using intranets in innovative ways, and why you should consider implementing it. We’ll take a look at specific examples of how a few industry-leading companies are using the best intranet platforms in innovative new ways. Before implementing an intranet of your own, it's important to familiarize yourself with the concept. A corporate intranet is a virtual hub that stores a variety of programs, communication tools, and other collaboration software that is accessed by team members daily. No credit card needed Less than 5 min to set up 7 Examples of How Different Industries Use Intranet You may be saying to yourself, “A corporate intranet sounds great, but how will it fit into my company’s day-to-day activities?” Great question. It can be difficult to visualize exactly how an intranet will play its part in enhancing your company’s culture. That’s why we’ve outlined ways that three different industries can use a corporate intranet to optimize your team’s communication and collaboration. Example 1: Finance Technology Financial technology organizations, especially legacy businesses in desperate need of a culture facelift, can use their intranet’s powerful announcement feature to improve communications and strengthen their corporate culture. Companies can develop a prominent company feed used to manage important messages and encourage their entire workforce to do the same. The intention of this feed is to publish various recognition announcements—such as appreciation posts, automated employee birthday and work anniversary congratulations, and more. This can help drastically improve another employee's engagement-wise serious office environment and guide leadership as they work to create a dynamic culture. Using Workmates’ kudos feature to offer recognition for employees’ hard work or any examples of exemplary behavior is also an excellent way to boost morale. This practice is extremely helpful in showing the entire workforce that the company appreciates their contributions—no matter how small—and how their efforts support larger accomplishments. Example 2: Health Care Healthcare professionals have to work together as a team to provide high-quality care to their patients, but with rotating shift schedules, individual employees’ work can often go unrecognized. It can be extremely valuable for healthcare companies to use their intranets to focus on employee recognition and rewards. Using Workmates’ kudos feature to encourage employees to recognize and reward their peers is an efficient tool to create a collaborative and enthusiastic work culture in hospitals, clinics, and beyond. Employees can publish a post at any time to officially thank any other employee. A reward program where employees can receive gift cards, branded corporate items, or other thank-you mementos can also be created. Even better: List top kudos recipients on a prominent leaderboard within your corporate intranet. This lets them receive even more attention, but it also fosters an ongoing culture where all employees now strive for excellence and higher levels of job performance. Example 3: Commercial Real Estate A commercial real estate company can create an intranet with social feeds and a number of customizable group channels to let each specific team send messages and updates to other departments or the entire company. For example, an employee can post certain announcements to the social feed, including welcoming new hires, sharing employees’ personal events (a new baby!), shoutouts to other teams or employees (like congratulating a real estate agent for closing a deal), office culture updates, and more. This experience makes communication and collaboration fun. Employees can upload pictures from a corporate event and share them with the whole company. They can also create and post surveys and polls—for example, “What type of cake should we get to celebrate Susan’s birthday?” Employees can also post memes and hashtags to their social feeds, all to increase camaraderie, collaboration, and teamwork. The company can even use a powerful analytics dashboard to track active users and the overall engagement level with the intranet over time. Example 4: The Technology Industry One leading technology company uses its intranet to improve communications and strengthen its corporate culture using a powerful company announcement feature.In this case, the company developed a prominent company feed that it used to manage important messages and encourage the entire workforce to do the same. This feed publishes various recognition announcements, such as appreciation posts, automated birthday and work anniversary congratulations, and more.The company also used a kudos feature to offer recognition for employees’ hard work or any examples of exemplary behavior. All of this has been extremely helpful in showing the entire workforce that the company appreciates their contributions—no matter how small—and how they support larger accomplishments. Example 5: Background Screening Services Another company, one that provides background screening services, chose to use its intranet site as a full-featured content management system (CMS). This company used its corporate intranet as a better way to upload and store documents, which gave employees a much better way to share documents, track activity, and access important information—from any device at any time. Additionally, this company created a new internal help center for the HR department, which was accessible to all employees. This helped workers know exactly where they should start if they had questions or issues, gave them self-service access to critical forms and documents, and eliminated a lot of confusion. It also saves a significant amount of time over the company’s previous system where employees would call or email requests for help—and get frustrated when they didn’t know where they stood. Example 6: Fast Casual Dining As the name implies, fast casual restaurants move quickly. That means there’s no time to waste when it comes to scheduling shifts. It also means that employees, like servers and cooks, may feel underappreciated. A successful company intranet can improve employee communication and even inspire recruiting efforts. A chain restaurant can use its intranet to share announcements with specific updates. For example, an announcement can let employees know they can pick up shifts at another local location. This saves the restaurant from being short-staffed and helps employees earn more. Announcements can even highlight staff achievements by individual staff, like employee of the month, to improve engagement. Restaurants can also make their employees their best advocates. Using a company intranet, restaurant chains can create pre-written, approved posts designed for employees to share on their personal social media accounts, including job openings. About half of businesses say their top-quality hires come from referrals, and a positive post on social media can get those referrals moving. Example 7: Retail Retailers need to make the customer shopping experience as pleasant as possible. A company intranet site can help make sure that employees have the training and seamless technology to make that happen. A company can create an extensive training site to make sure every employee has the information they need in one easily accessible place. A comprehensive training site also makes sure that each employee is given standardized training so everyone is prepared for the job. And if they have questions long after onboarding, employees can always refer back to the training site. The retailer can also develop an interactive shift-swapping app so employees can easily trade shifts — without bothering busy supervisors. Employees with more connections are happier, and so are customers at a fully-staffed store. Here Are Some Ways To Use the Internet in Your Business: An intranet can transform your business operations by centralizing communication, enhancing collaboration, and streamlining administrative tasks. Leveraging this powerful tool can boost productivity, engagement, and efficiency across your organization. Here are some practical ways to use the intranet in your business: Internal Communications: Share company news, updates, and announcements. Create newsletters or bulletins to keep employees informed. Collaboration Tools: Host project spaces, forums, and discussion boards for teams to collaborate on tasks and share documents. Document Management: Centralize documents, policies, and procedures for easy access and version control. Training and Development: Offer online training courses, webinars, or resources for employee skill development. Employee Directory: Maintain an updated directory with contact information and organizational charts. Feedback and Surveys: Conduct employee surveys, feedback forms, or suggestion boxes to gather insights and improve processes. Social Features: Implement social networking features for employees to connect, share ideas, and build a sense of community. Resource Sharing: Provide access to tools, templates, and resources that employees may need to perform their roles effectively. Corporate Culture Promotion: Showcase company culture, values, and achievements through stories, photos, and videos. Why Should You Consider Using a Social Intranet? Facilitating seamless communication among remote workers and fostering a culture of knowledge sharing and innovation, social intranets offer vast and transformative benefits. Using a social intranet in today's digital world can propel your business forward. A modern-day social intranet can benefit businesses in several ways: Enhanced Communication: A report from Gitnux found that 63% of organizations use an intranet to enhance internal communication. Social intranets provide a platform for seamless communication among employees, departments, and teams. This can improve collaboration, information sharing, and problem-solving across the organization. Increased Employee Engagement: By incorporating social features such as likes, comments, and sharing, social intranets promote interaction and engagement among employees. Gitnux report shows that 74% of intranet users access their intranet daily, and the shows that intranet can foster a sense of community and belonging, leading to higher employee morale and productivity. Knowledge Sharing and Collaboration: Social intranets facilitate the sharing of knowledge and best practices among employees, through features like forums and discussion boards. According to Webinar Care, 85% of employees say they’re most motivated when management offers regular updates on company news, and 92% of businesses with intranets report improved collaboration. Remote Work Enablement: With the rise of remote work, social intranets provide a central hub for remote employees to connect, collaborate, and stay informed. 60% of companies find employee engagement increases through intranet use and virtual workspaces enable seamless communication and collaboration regardless of physical location. Streamlined Processes and Workflows: Social intranets often integrate with other business tools and systems, such as project management software, document management systems, and CRM platforms. Intranets improve workflow efficiency by 23% by streamlining processes and workflows as well as reducing manual tasks. Employee Recognition and Feedback: Social intranets can incorporate features for recognizing and rewarding employees for their achievements and contributions. Additionally, they provide a platform for gathering feedback and suggestions from employees, helping to improve employee engagement and satisfaction. Exploding Topics found that employees who receive recognition from management are 69% more likely to do better work and that 96% of employees say getting regular feedback is a good thing Centralized Information Hub: Social intranets serve as a centralized repository of information, policies, documents, and files shared by the company. This ensures that employees have access to the latest information they need to perform their jobs effectively, reducing confusion and enhancing productivity by 20 - 25%. Workmates: A Comprehensive Intranet Solution Today, LIKE.TG’s Workmates solution delivers all of these capabilities and more. With dynamic features like "kudos" and a variety of company communication tools, don’t be surprised when your employees’ productivity, happiness, and morale increase significantly once you implement a corporate intranet for your team to collaborate in a user-friendly, efficient way. To see how Workmates is revolutionizing the way companies use intranets, request a free, no-obligation Workmates demo today! Try Workmates Interactive Demo Click through it yourself withinteractive demo. Try It Now Author Bio:This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
The Impact of Employee Recognition on Engagement and Retention
The Impact of Employee Recognition on Engagement and Retention
Employee recognition of engagement and retention is a vital aspect of any successful business culture since it significantly impacts employee motivation and loyalty. In today's competitive job market, it's more important than ever for companies to make their employees feel like their contributions are truly appreciated. It has been suggested that showing appreciation for employees' achievements might increase their sense of belonging at work, as well as their drive and loyalty to the company. If you're looking to take the employee experience to the next level - Workmates can provide communication, engagement, recognition, and rewards all while promoting company culture. It makes it a lot easier and cheaper for companies to keep their employees engaged and motivated. This recognition program is guaranteed to increase peer-to-peer recognition and keep the company culture at a high level. But here are some other reasons why recognizing employees may boost staff morale and retention, and we'll provide some data and examples to back up the importance of this strategy. What is Employee Recognition? Employee recognition on engagement and retention refers to publicly praising and rewarding employees for their hard work and success.Motivating factors might range from simple words of thanks to cash bonuses, higher-up positions, and special privileges. Acknowledging and rewarding employees for their hard work is a proven way to keep them motivated and productive. So in this article, we will go over some of the most criticalfactors that keep employees from leaving. But also some factors will keep your employees engaged throughout the work day. The Impact of Employee Recognition on Engagement Worker interest and commitment are directly correlated with employee engagement, an essential aspect of every successful company's culture.Highly engaged employees may have more job satisfaction, greater output, and less turnover. Studies have indicated that employee recognition on engagement and retention significantly affects employee engagement since it makes employees feel valued and appreciated for their efforts. A study by the SHRM found that employees who received regular praise were more invested in their work. According to the study's findings, recognizing an employee's efforts increases that person's loyalty to the company and motivation to achieve the company's goals. The Impact of Employee Recognition on Retention Retention refers to a company's ability to keep its employees for an extended period of time. Since it takes resources to find, recruit, hire, and train new employees, staff turnover can be costly for firms. By showing appreciation for their hard work and successes, employers may be able to reduce employee turnover and boost employee loyalty. Research has shown that employees who are appreciated are more loyal to their employers. One study by Aon Hewitt found that turnover was reduced by 31% at companies with a strong culture of employee appreciation compared to businesses with weaker recognition programs. Specific Examples of Employee Recognition Programs Businesses can use a wide rangeof methods to show appreciation for their employeesandimprove employee engagement. Some effective employee recognition initiatives include the following: Performance-based incentives Performance-based incentives are a great way to reward employees for their hard work and success. Bonuses, gift cards, and exclusive access to facilities. These are just a few examples of non-monetary rewards that could be awarded. Service Awards Employees who have been with the company for many years are eligible for service awards. Awards of this type may be presented after 5, 10, or 20 years of service. Employees who go above and beyond their duties are recognized with "Employee of the Month" or "Employee of the Year" awards. Certificates, trophies, or other perks are just some examples of what could be given out on a regular basis. Peer-to-Peer Recognition Programs The recognition program by LIKE.TG is one of those peer-to-peer recognition programs for Employees to Recognize and Celebrate One Another. That way employees can acknowledge and reward the accomplishments of their coworkers publicly. Peer-to-peer recognition systems, in which employees can give one another virtual high-fives or other recognition tokens, and promote teamwork. This is considered one of the most important types of employee recognition on engagement and retention you can find. So be sure to take the opportunity if you need such programs. Team Awards Teams can receive rewards for their efforts and achievements as a collective. Exemplary teamwork, project completion, or the attainment of predetermined goals could all merit such recognition. Team members' morale and productivity could both benefit from awards of some kind. The Benefits of Employee Recognition There are several benefits for both employees and employers when companies show their appreciation for their staff. Advantages that can be gained by recognizing employees include: Rising Job Satisfaction Employees who believe their efforts are valued and acknowledged are more likely to be content with their jobs. One study by the Society for Human Resource Management found that employees who are often recognized are more satisfied with their jobs. Increased Motivation Recognition of employees' efforts has been shown to increase motivation, leading to higher performance levels from the workforce as a whole. The Institute of Management found that people are more likely to be driven to succeedwhen they feel their efforts are being recognized. Reduced Turnover Reducing turnover through employee recognition programs is possible as it makes people feel appreciated, reducing their motivation to leave their current positions. Aon Hewitt found that turnover was 31% lower in companies with a strong employee recognition culture than in those with weaker recognition programs. Productivity Boost Employees may be motivated to work harder and more efficiently if they are publicly acknowledged for their efforts. A study published in the Harvard Business Review found that companies with formal employee appreciation programs outperformed those without by a significant margin. Improved Employee Relations Relationships between employees and managers can be bolstered when workers are publicly thanked for their contributions. The Institute of Management found thatregularly recognized employees had better relationships with their supervisors. “Our staff has praised the increased communication level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” Christopher Baggott Chief Executive Officerator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. Learn More Tips for Implementing Effective Employee Recognition Programs Although it may be challenging, it is possible to implement an effective employee appreciation program with the right approach. To ensure that your employee appreciation programs are effective, consider the following: Define Precise Objectives. Establishing clear objectives for the employee appreciation programhelps ensure that all parties involved are on the same page concerning what is anticipated and what constitutes a successful outcome. This will help ensure that the program is tailored to meet the needs of the business. Gather input from workers. It is essential to get input from workers when creating employee appreciation programs. They will guarantee that the program is meaningful and relevant to workers. This could be accomplished through questionnaires, focus groups, or any other method of gathering information and opinions. This also includes employee-management communication, which is essential for boosting employee retention. Make it Individual: Each employee's needs should be considered individually when designing an employee appreciation program. As a result, it's crucial to tailor employee recognition to each worker's unique interests, preferences, and achievements. Incorporating a wide range of recognition strategies is essential for making employees feel their efforts are valued and appreciated. Rewards can be anything from words of thanks to cash awards to promotions to special perks and incentives. Recognize and honor achievement as a cornerstone of every employee appreciation program. This can be done through staff parties, award ceremonies, and other occasions that recognize and reward employees for their hard work. Consistent recognition and reward programs for employees are essential for keeping people feeling appreciated and valued on the job. Therefore, it is vital to provide appreciation regularly and consistently. Then employees will know what they are working toward and what they can expect regarding acknowledgment. Conclusion Finally, employee appreciation is a crucial aspect of employee recognition on engagement and retention that may hugely influence engagement and retention. Employees' contentment, motivation,and loyalty might rise if they feel their efforts are recognized. Companies that invest in successful employee recognition programs have a higher retention rate and a more engaged and productive team. Performance-based prizes, service awards, employee of the month/year awards, peer-to-peer recognition programs, and team awards are just some of the recognition methods businesses can use to motivate their staff. No credit card needed Less than 5 min to set up
Revolutionize Your Workplace Culture with an Effective Employee Recognition and Communication Platform
Revolutionize Your Workplace Culture with an Effective Employee Recognition and Communication Platform
Employee recognition, communication, and engagement indicates the measures taken by an organization to show appreciation, foster open and effective communication, and motivate employees. These efforts can take different forms, including rewards and incentives, feedback and performance reviews, and collaboration and communication tools to ultimately create a positive work culture and environment. Organizations that prioritize these elements often see higher levels of employee engagement, productivity, and retention. However, traditional approaches to recognition and communication can be time-consuming and inefficient. To transform your workplace culture, consider implementing an effective employee recognition and communication platform. Workmates can automate and streamline the process of recognizing employees for their hard work and achievements while providing a centralized hub for communication and collaboration. Take a look at our recognition platform. The Importance of Employee Recognition, Communication, and Engagement in The Workplace Workplace culture and employee engagement play a critical role in the success of any organization. Studies have shown that companies that prioritize their employees' well-being and create a positive work environment have higher productivity, better retention rates, and increased profitability. In contrast, companies that neglect their employees' needs and fail to create a supportive work environment experience low morale, high turnover rates, and decreased productivity. According to the 2022 survey conducted by McKinsey, there is still an ongoing struggle with the Great Resignation phenomenon. Approximately 40% of respondents have expressed discontent with their current occupation and are pondering the possibility of quitting their jobs in the near future. As a result, leaders and HR personnel must identify the underlying reasons behind their employees' decision to quit and address the issues that contribute to the problem to secure the retention of top-tier talent. According to a survey, an employee who has been recognized is 63% more likely to stay at their current job within the next three to six months. Employees want to feel valued, appreciated, and engaged in their work. They want to know that their contributions are recognized and that their efforts are making a difference. When employees feel invested in their work and connected to their colleagues, they are more likely to be productive, motivated, and committed to the organization's success. According to a recent study, 37% of employees have emphasized that employee recognition is the most crucial factor that their organization or manager can provide to inspire and encourage them to produce exceptional work. The study also found that recognition is the most prevalent motivator among workers, followed by self-motivation (13%), autonomy (12%), and inspiration (12%). These findings highlight the critical role that employee recognition and motivation play in driving exceptional performance and productivity within an organization. Key Features of an Ideal Employee Recognition, Communication, and Engagement Platform The best employee recognition software combines all the necessary features to implement successful recognition, communication, and engagement strategies. It offers a user-friendly interface, customizable recognition programs, employee feedback tools, communication and collaboration features, and analytics and reporting capabilities. User-Friendly Interface The best employee recognition platform should be easy to use and navigate for both employees and managers. It should have a user-friendly interface that is visually appealing and intuitive. Customizable Recognition Program The platform should allow companies to customize their employee recognition programs according to their needs and goals. This includes choosing different types of rewards, setting criteria for recognition, and creating a feedback system. Employee Feedback Tool A good employee recognition platform should have a feedback tool that enables employees to give and receive feedback from their peers and managers. This helps to improve communication, and performance. The Workmates Employee Feedback Tool is an effective solution for gathering and analyzing employee feedback within an organization. This tool is designed to help HR professionals collect feedback from employees in a systematic and organized manner, allowing them to identify areas for improvement and take action accordingly. The Employee Feedback Tool allows HR professionals to create and distribute customized surveys to employees, which can be completed anonymously. By using the Workmates Employee Feedback Tool, organizations can gain a deeper understanding of their employees' experiences and make data-driven decisions to improve the workplace culture and overall employee satisfaction. Communication and Collaboration Features The platform should have communication and collaboration features that allow employees to connect and share ideas easily. This includes instant messaging, group chats, and video conferencing. Analytics and Reporting One of the common issues with some employee engagement software is the lack of analytics and reporting features. The lack of ability to track and analyze data makes it challenging for organizations to understand the impact of their efforts and make data-driven decisions. Without robust analytics and reporting features, organizations may struggle to identify trends in employee engagement, which can hinder their ability to address issues and make improvements. An effective employee recognition software like Workmates provides analytics and reporting tools to track employee engagement, recognition, and performance. This helps companies to assess the success ratio of their strategies and enable data-driven decisions. Additionally, it will help to quantify the return on investment (ROI) of employee engagement initiatives with proper data to support their impact. How to Implement an Employee Recognition, Communication, and Engagement Platform? Implementing an effective employee recognition, communication, and engagement platform involves several key steps: Identify Employee Needs Before implementing employee recognition software, it is essential to identify the needs of the employees. This includes their preferences for rewards, communication styles, and feedback. Choose the Right Platform Companies should select the best staff recognition platform that meets their specific needs and goals. This involves researching different platforms, evaluating their features and pricing, and selecting the one that offers the best value for money. Introduce the Platform to Employees Once the platform is selected, it is important to introduce it to the employees and provide training on how to use it effectively. This can include tutorials, demos, and hands-on practice. Encourage Participation To maximize the benefits of Employee recognition and communication software, companies should encourage employees to participate actively in employee recognition programs. This can be achieved by creating a culture of recognition, setting clear expectations, and offering incentives for participation in employee rewards and recognition programs. Evaluate and Adjust the Program Companies should regularly evaluate the effectiveness of the Employee recognition and communication platform and make adjustments as necessary. This can include analyzing data, soliciting feedback from employees, and making changes to the recognition program. “Our staff has praised the increased communications level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” Christopher Baggott Chief Executive Officerator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. Learn More Benefits of Using an Employee Recognition and Communication Platform According to a study by SHRM, 68% of Human Resources experts have noted that implementing employee recognition programs has a favorable impact on retaining employees within an organization. An effective employee recognition and communication platform like Workmates can have several benefits for your organization, such as: Improved Employee Engagement Using the best employee recognition software can improve employee engagement by providing a platform for feedback, communication, and Peer-to-peer recognition. This can lead to increased job satisfaction, motivation, and productivity. Increased Productivity and Performance Employee recognition, communication, and engagement are directly linked to increased productivity and performance. By providing employees with the necessary tools and resources, companies can improve their bottom line. Improved Employee Morale When employees feel recognized and valued for their contributions through effective workplace recognition program, they are more likely to be satisfied with their work and motivated to perform at their best, thereby boosting staff morale. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now Better Retention Rates When employees feel connected to their colleagues and supported by their employers, they are less likely to leave the organization. Here, using the best employee recognition and communication software and an effective employee recognition system plays a key role. A manufacturing company that implemented Workmates reduced its turnover rate by 15% and improved its productivity by 10%. These success stories demonstrate the power of Workmates in revolutionizing workplace culture through Employee recognition tools and improving employee engagement. Enhanced Communication Recent statistics on workplace communication have revealed that a significant percentage of employees and executives, around 86%, attribute workplace failures to the absence of efficient collaboration and communication. This highlights the critical importance of establishing effective communication channels within an organization to ensure its success. An effective platform can facilitate communication and collaboration between employees and departments, leading to improved performance and innovation. Greater Accountability Employee recognition system and platforms that provide regular feedback and recognition can help employees stay accountable and focused on achieving their goals. Introduction to Conflict in the Workplace(and How it Erodes Productivity Culture) Download the Ebook Now Positive Company Culture Using an effective employee communication app and employee communication tools can help to create a positive company culture that fosters collaboration, communication, and innovation. This can help in attracting and retaining top talent as well as improving the company's reputation. Competitive Edge Companies that prioritize employee recognition, communication, and engagement gain a competitive edge over their competitors. By investing in their employees and modern employee recognition and communication programs, they can improve their products and services, and ultimately their bottom line. Workmates is an innovative platform that offers a wide range of features designed to enhance workplace culture and improve communication and employee engagement. This employee communication platform enables you to create a positive and inclusive work environment that fosters employee growth, satisfaction, and productivity. Implementing Workmates can have a significant impact on your organization's success. By creating a positive and inclusive work environment and implementing modern employee recognition programs, you can improve employee engagement and retention rates, leading to higher productivity and profitability. Workmates offers a range of features designed to enhance workplace culture and promote employee growth, employee appreciation, employee rewards, and recognition, satisfaction, and success. Real-time Recognition and Feedback A 14.9% lower turnover rate was observed in companies that implement regular employee feedback. Workmates allows you to provide timely and meaningful recognition to your employees. With this feature, you can recognize your employees' achievements, milestones, and contributions in real-time. This immediate feedback helps employees feel valued and appreciated, increasing their motivation and engagement. The platform also allows employees to recognize their colleagues, promoting a culture of gratitude and positivity. Personalized Goals and Development Plans Workmates enables you to create personalized goals and development plans for each employee. These plans help employees focus on their strengths, identify areas for improvement, and track their progress. By providing employees with clear goals, an employee recognition award program, and development plans, you help them feel invested in their work and motivated to achieve their objectives.Workmates also offers tools to assess employee skills and competencies, enabling you to identify areas for training and development. Team-building Activities that Bring Your Staff Closer Together Workmates provides team-building activities and the best employee recognition programs that promote collaboration and teamwork and achieve employee appreciation. These activities include virtual team-building exercises, games, and challenges that help employees connect and build relationships. By fostering a sense of camaraderie and teamwork, you can create a positive work environment that encourages employee engagement and productivity. With tested mobile employee communications and an effective employee communication platform, your employees can use social intranet and mobile employee intranet to develop a team spirit. Conclusion Employee recognition, communication, and engagement are essential for creating a positive work environment, improving productivity and performance, and retaining top talent. By investing in the best employee recognition platform, companies can maximize the benefits of these strategies and gain a competitive edge. If you're looking to improve employee recognition, communication, and engagement in your company, consider investing in the best employee recognition platform. By providing real-time recognition and feedback, personalized goals and development plans, and team-building activities that bring your staff closer together, Workmates is a Top employee recognition software that enables you to create a positive and inclusive work environment and foster employee growth and productivity. Join the growing community of businesses that have already made the switch to Workmates Employee recognition tools and start seeing the results you've been looking for. By following the steps outlined in this article and choosing the right employee communication platform like Workmates for your needs, you can create a positive work environment that boosts productivity, performance, and employee satisfaction.
Lead The Way To A Brighter Future For Your Company
Lead The Way To A Brighter Future For Your Company
Competitiveness and industrial rivalry in today's corporate sector are at an all-time high, making it more difficult than ever to launch and sustain a profitable company. New businesses are making their way into the mainstream economy, armed with many fresh ideas and a modest amount of funding. However, they lack several vital aspects, ultimately leading to their demise. It's a common problem that both long-standing and startup companies overlook the basic needs of their customers. Contrarily, some companies fail to improve upon what's already on the market, giving customers an opening to be wooed by rivals. Therefore, companies that want to dominate their industry should develop strategies based on such competencies. There are an endless number of options available to you to secure the success of your company. Businesses that want to succeed must master the art of establishing and implementing long-term strategies. This article presents tips for business owners and managers on ensuring their company's long-term prosperity. Encourage Your Staff To Do Their Best One of the essential factors in boosting workers' output is getting them engaged in their job. Businesses suffer when employees are unmotivated and aren't invested in their work. Motivate your staff to give 100%, take pride in their work, and become more committed to the company by keeping them actively involved. Instilling confidence in your staff will help your business thrive in the years to come. Leaders should motivate their teams by showing genuine interest in them as individuals and devoting themselves relentlessly to their achievement. They can also involve software for employee recognition to track what they are doing and reward them at the end. The Productivity Boosting Results From Automating And Digitally Integrating Tasks Innovative online tools have emerged to maximize efficiency as businesses move away from paper-based boards and into the digital realm. Effective use of the proper software may profoundly affect productivity in the office. Companies can get through mountains of work quickly using internal communication software to support project management, presentation design, time tracking, and or other communication technologies. Find The Problem Areas And Address The Bottlenecks Determine the bottlenecks that are slowing down your organization and attempt to eliminate them. Find out whether your company's processes, rules, and structures are in line with your strategy for setting yourself apart from the competition. Identify the temporary and permanent problems affecting your team's productivity, and fix them. Giving up on overly ambitious timelines that will only cause your workforce stress is one strategy for avoiding snags. One way how successful companies find the solution to a problem or what needs to be changed is by creating employee engagement surveys. In these surveys, employees can express their thoughts or vote about what’s needed in the company to increase the success of a business. Consider The Company’s Culture To Create A Winning Formula Companies that do well in the new norm will stand out from the crowd not just with a well-defined mission and set of values but also with a unique and compelling corporate culture. Most successful businesses have strong cultures that support and drive long-term success. How companies support their employees and make sure that everyone knows what is expected from them, is by incorporating company announcements to make sure that everything is on track. There is a correlation between a company's culture and its financial performance; returns to stockholders can be as much as three times greater for culturally robust organizations. Recruit Only The Best Possible Talent You can always count on your staff's unwavering support and assistance to succeed in business. When people at work treat you like family, you know you've got a good and productive team. If your staff is dedicated, helpful, and efficient, running your company will be much less stressful. Whether you're based in Australia, Malaysia, or India recruiting the best people might be challenging, but a PEO firm can ease the process, especially when you want to hire globally. Go through different companies and check their reviews, to see what EOR solutions work best for you. If you have existing resumes of candidates who applied for a specific job position, you can use an applicant tracking system to go through them and find one that fits your company. Boost The Speed And Effectiveness Of Decision-Making Companies that routinely make good decisions in a short amount of time will often surpass their competitors. Quality and speed can be simultaneously achieved, but only through effort. A system is needed to ensure that responsibility for making choices is given to the most qualified executives, teams, or people. In such cases, you can use the LIKE.TG to be able to incorporate tools that increase and improve employee engagement and experience for better choices when making important decisions. To be effective, the executive team after taking all the input and ideas of other colleagues must concentrate on the few but crucial business choices that only they can make. Wrapping Up Successful companies are built on the backs of their people. Managers and company owners alike always want their teams to perform at peak efficiency. The primary focus of a business should not be expanding into new markets but instead maintaining a healthy profit margin. To achieve this goal, constant RD must be conducted in strategic business sectors.
The Latest HR Trends for 2023: What to Expect
The Latest HR Trends for 2023: What to Expect
Stay ahead of the game and get a glimpse into the latest HR trends for 2023. In this article, we explore what to expect in the world of HR, including emerging technologies, new hiring practices, and changes to workplace culture. Discover how these trends may impact your business and learn what steps you can take to stay competitive in the market. Whether you're an HR professional, business owner, or simply interested in staying up-to-date with the latest industry trends, this article has something for you. Read on to learn more about the HR trends to watch out for in 2023. The world is changing at a rapid pace and technology is an essential part of it. As it becomes so deeply intertwined with every domain, it comes with huge changes. And some of these changes the way we work, view the world, travel, and get an education. Technology has changed recruiting too. With tools like plagiarism checkers, it has revolutionized how companies evaluate potential candidates and streamline their search for the ideal fit. But the changes do not stop here. They also changed the way they retain candidates and make them loyal to the company. So, what should we expect from the HR trends that will be this year? What are the latest trends in HR in 2023? Let’s discover them together. Use LIKE.TG LIKE.TG solutions can provide many benefits for businesses of all sizes. It can help streamline HR processes, improve data accuracy, and reduce administrative burden. Cloud-based HR provides the flexibility and scalability that traditional HR software cannot match. With LIKE.TG, companies can store and access HR data from anywhere, at any time, using any device with an internet connection. This means that employees can access their HR information, such as pay stubs, benefits, and vacation time, from anywhere. LIKE.TGs solutions can also help with compliance and reporting, ensuring that companies are meeting all legal requirements. By utilizing LIKE.TG solutions, businesses can improve HR efficiency, reduce costs, and increase employee satisfaction. The importance of education for the HR professional in 2023 Becoming an HR specialist is something many students are looking forward to. Many of them study psychology, sociology, or even HR during college, so they kind of prepare for this career. The needs of businesses and the expectations of candidates change constantly. This is why it is important, as an HR specialist, to keep yourself updated with the changes that take place in this domain. Even if you have already graduated from college, you can enroll in additional courses and training. Getting an education does not stop when you graduate. Getting training is something that will help you become a better professional, but you should not forget about writing essays. Top writers from an online service can help you understand the depths of HR better and how it is changing. Hybrid Offices One of the HR trends 2023 we will see gaining more and more momentum this year is hybrid offices. It began being popular once the COVID-19 pandemic hit the world. People started working remotely, but then the hybrid style seemed to be the solution everyone found. This means that employees are allowed to work both remotely and on-site. Some work might require them to go on-site, however, some of them can work fully remotely. Hybrid offices mean that no one has a dedicated working space, as employees do not come to the office as frequently as before. They also have flexible working hours and this adds more to the benefits they get from the companies. Hybrid offices are one of the hottest HR trends this year and we can expect to see many companies rethinking their strategy in terms of employee retention. Because giving employees the flexibility to make their own schedules and decide if they want to come to the office means you make them more loyal to the company. Hybrid offices are becoming increasingly popular due to their many benefits. A hybrid office allows employees to split their work between remote work and working in the office, providing a balance between flexibility and collaboration. This setup can improve work-life balance, reduce commuting time and costs, and increase productivity. Hybrid offices can also help companies attract and retain top talent, as it provides employees with the flexibility they desire. Furthermore, hybrid offices reduce the carbon footprint and environmental impact of commuting. With the pandemic forcing many companies to embrace remote work, a hybrid office is a natural extension of this trend, providing companies with the best of both worlds. Redefining the Employee Experience The needs and expectations of employees have changed in the past couple of years. These changes were boosted by the pandemic too and companies have to keep up the pace with them. So, one of the HR trends is that they will try to redefine the experience the employees have within the company. This means offering a nice working experience, with well-prepared leaders that can manage teams and support the employees. At the same time, they focus on offering benefits that help the employees develop and improve themselves, but also care for their health. Among the most popular benefits we will likely see this year are hospital insurance, paid time off, coupons, or vouchers for well-being activities, such as therapy or massage. One of the better solutions is using tools that can help employees. Workmates is a comprehensive platform that can completely transform a company's culture by providing all the tools necessary to create an exceptional employee experience. By doing so, companies can increase employee engagement, morale, and productivity, which can lead to better financial performance. Workmates offers a range of features, such as employee recognition programs, communication tools, and performance management software, that can help companies build a positive workplace culture. By providing employees with a supportive and inclusive work environment, companies can attract and retain top talent, and position themselves for long-term success. Workmates is an ideal solution for companies looking to transform their culture and enhance the employee experience. Apart from this, all the activities that were taking place in the offline world, are not shifting online. Team Building, mindfulness sessions, sports classes, and many more are now taking place on Zoom. They even get the things they need to be delivered at home, such as the package to cook their own meals or learn how to prepare cocktails, when they have activities focused on this. Using Data in Recruitment Another trend that we will see will gain more momentum in 2023 is the one using data. There are more and more tools that help HRs screen resumes and select the candidates that would be a good fit within the company. More and more recruitment automation tools are being used by HRs so that they can automatize their work and do it faster. Final Thoughts The world is changing at a rapid pace. It is modifying the world as we know it and all domains that encompass it. Education, business, finance, banking, and much more change from one day to another. And Human Resources is changing too. So, there are some trends we will likely see this year and they will change the way recruitment and employee retention are done.
6 Smart Ways to Manage HR in the Healthcare Industry
6 Smart Ways to Manage HR in the Healthcare Industry
Today, HR managers in the healthcare industry go far beyond recruitment to take up a more holistic role. In this post-pandemic era, their roles and responsibilities have dramatically expanded. HRs are actively taking part in research, analysis, and implementation of new-age HR management strategies to bring the best out of the healthcare workforce despite the current labor shortage. The healthcare staffing shortage is real and has dire consequences. According to the US Bureau of Labor Statistics, there were nearly 2.1 million job openings in this industry and the second highest openings rate in the country. The demand is not only for surgeons or specialist medical practitioners. The shortage of labor is at every level of the healthcare industry including nurses, DNP graduates, doctors, therapists, technicians, and all kinds of non-medical workers. A shrinking talent pool and ever-growing demand for the healthcare workforce have pushed HR heads to come up with more sustainable strategies to manage this department. If you are a healthcare HR, you know the healthcare recruitment challenges firsthand. And to tackle them, you need to put on your problem-solving hat and look for practical solutions. LIKE.TGs can be your perfect companion in better managing human resources and creating a positive work culture in your organization. 6 Effective Ways to Manage HR in the Healthcare Industry Here are the 6 practical and effective tactics to manage HR in the healthcare industry in 2022 and beyond. 1. Stay on Top of the Recruitment Game The primary responsibility of HR managers in healthcare, as in any other industry, is to scout for the best talents and recruit them. In the healthcare industry, managers may struggle to stay on top of the recruitment game as the availability of candidates is quite limited due to the strict qualification requirements. HR managers need to use advanced HR software like LIKE.TG solutions to effectively manage different stages of the hiring process and deliver a delightful employee onboarding experience. For instance, to expedite the paperwork, you can use different DocuSign alternatives e-signature tools to get the documents signed at the convenience of the recruit. You can share comprehensive videos for knowledge transfer, come up with an effective mentoring program, and ensure the recruit is engaged and set up for success right from day one. 2. Streamline Training and Skill Development Once you hire a good healthcare workforce for your hospital, it is imperative that you nurture and mold them. In an industry like healthcare, adequate training and skill development can sometimes be the difference between saving lives and losing them. And that's why HR managers have the great responsibility of getting every new recruit trained thoroughly before they start working with the patients. So, if you want to successfully manage HR in the healthcare industry, work with employees to set professional goals for themselves and come up with well-designed training programs to reach them.Everything from their daily tasks to hospital work culture, soft skills, getting acquainted with the latest equipment, stress management and so much more should be covered in the training sessions. It’s the same for being an HR in the graphic design industry. Ensure the training is tailored to the specific needs of their work areas. 3. Minimize Turnovers with Internal Mobility Programs The effects of the “Great Resignation” is evident in the healthcare industry too. According to the NSI Nursing Solutions report, there was a sharp increase in the hospital turnover rate in 2021. The responsibility to reduce turnover and improve retention rates greatly rests upon the shoulders of HR managers. One of the best solutions HR managers have before them is internal mobility programs. Most HRs agree that internal recruiting helps retain their most valuable talents. It is also a great employee engagement technique. If you want to successfully manage HR in the healthcare industry, you have to come up with a comprehensive internal mobility strategy. Some of the major components of this program could be: Creating a database of your present employees’ KSAs (knowledge, skills, and abilities) Identifying the promotions or new roles they qualify for Identifying the skill gaps Partnering with LD teams to bridge the skill gaps Building an internal career page exclusively for your employees While recruiting current employees for new positions, you should look beyond their skills or qualification and consider qualities like leadership, teamwork, and their contribution to your hospital. You might be aware of how the affiliate marketing concept works. Why not create a similar program for your employees to refer professionals, both internally and externally, for different positions and get rewarded for doing so? Not only will the employees enjoy the benefits of employee recognition programs but it will bear a positive impact on your employer branding too. And LIKE.TG offers best-in-class solutions to help HRs plan, strategize, and execute such programs in the most effective manner. 4. Combat Employee Dissatisfaction and Burnout It wouldn't be wrong to say that healthcare professionals are some of the most stressed-out employees in the world, resulting in most of them getting married later in life. And this is where the HR managers have a major role to play. They should strategize to manage HR in the healthcare industry in a way that even in the midst of stressful situations, medical professionals are highly productive. Not just occupational stress, but there are several other reasons why healthcare professionals could be dissatisfied and quit their jobs. For instance, according to GoCo, the expectation for workplace safety is highest in the healthcare industry. Besides GDPR compliance in healthcare, HR managers and healthcare center leaders must implement safety measures like hospital security cameras, mental health resources, and other precautions to protect their employees. When managing HR in the healthcare industry, ensure that your hospital’s aim to deliver exceptional care to the patients should not take a toll on the employees. Your job is to develop a strong healthcare employee engagement strategy that reduces their stress levels. Work on helping doctors and nurses to serve with the required level of enthusiasm without experiencing burnout. Some of the steps you could take to reduce dissatisfaction and burnout include: Providing protection from injuries Providing job security Promoting positive mental well-being by creating a healthy working environment Implementing pro-employee regulations These can greatly contribute to enhancing employee lifetime value, which in marketing terms, is similar to customer lifetime value. 5. Welcome New Technology Along with building deep talent pipelines, HRs in the healthcare industry need to manage plenty of other responsibilities. And to efficiently deliver at every front, they need to rely heavily on technology. As a HR manager, it is your responsibility to stay up to date on emerging technologies and introduce the right tools to your team to be highly productive. You should stay well aware of the integration of AI and IoT in healthcare, and other technologies that are revolutionizing the industry and making work easier. A comprehensive solution like LIKE.TG can boost your performance and efficacy by helping you manage everything from recruitment to onboarding new staff, collaboration, and performance management using a single platform. For an efficient and quick adaptation of new technology, the learning curve has to be as shallow as possible. Adopt an effective technology assessment and training program to get everyone in the HR department future-ready. 6. Maintain Patient Satisfaction As you can see in this ACIS report, around 70-75% of patients said that they were satisfied with the in-patient and out-patient care provided by hospitals. Patient care goes beyond the treatment and nursing care that the patients receive. And that's where HR professionals have a significant role to play. As HR managers, it is your responsibility to ensure cordial and professional interaction between patients and the staff, be it the doctors, nurses, or the admin team. “Interim Healthcare SLC needed HR technology, and we’re pleased with the results we’ve gained from LIKE.TG’s solutions for recruiting, onboarding, and employee engagement. Yet it’s an opportunity for all Interim franchises. It would be so great if each franchise owner could implement similar solutions to replace legacy systems that might not work as well as they should.” Michael Hawkins Franchise Owner of Interim HealthCare SLC Learn More Start by streamlining your scheduling process based on spikes in patient traffic and employee availability. Ensure employees get the soft skills training, software, hardware, and other resources they need to ensure patient satisfaction. Build a Strong Strategy to Manage HR in the Healthcare Industry As we conclude, the role of an HR manager in the healthcare industry is far more inclusive than in many other industries. From boosting employee morale to developing a positive company culture and improving patient experience, your plate is always full. And to successfully manage HR in the healthcare industry, they might even need to wear a cape and work like superheroes. If you are an HR leader or manager in the healthcare industry, you know the challenges you face. Go ahead and adopt the strategies we’ve shared to create a comfortable working environment for your hospital’s healthcare workers. Along with that, consider incorporating the tools offered by LIKE.TG to perform to your full potential. Your efforts will surely lead to enhanced employee and patient satisfaction.
10 Virtual Team-Building Activity Ideas to Boost Employee Morale and Engagement
10 Virtual Team-Building Activity Ideas to Boost Employee Morale and Engagement
Remote working is now pervasive, which means in-person communications are often limited to virtual meetups. But that doesn’t mean you should sacrifice workplace interactions. Doing so can lead employees to feel isolated and demotivated. As technology has advanced over the past decade, communications software like cloud phone systems has presented exciting new methods to help remote teams feel engaged and motivated. By establishing some fun virtual team-building activities, you can help your workers stay engaged and enthusiastic no matter where they are. Once you get the hang on how to do team building activities, the next step is to take a look at an employee engagement platform. Learn more with a free demo. We’ll explore ten mood-boosting activity ideas you can try out with your team today. 1. Icebreakers Improving relationships between staff boosts team morale. But, this can prove challenging in a remote working environment, particularly when it comes to introducing new employees to an established team. Even employees who have worked together for a long time can benefit from learning more about each other’s backgrounds, passions, and points of view. One of the simplest and most effective ways to help coworkers forge bonds is through icebreakers. Playful icebreaking questions reveal workers’ likes, interests, and sense of humor in a short space of time. You could ask questions like- “Would you rather speak to an angry client or an angry coworker?” or “This or That: Forget your morning coffee or forget your lunch?”. This activity allows employees to find common ground and get to know more about one another in a light-hearted way, bringing them closer together. It’s also the perfect way to kick off a virtual happy hour. 2. Interactive Web Games In recent years, the gamification of professional spheres has supercharged employee satisfaction and productivity. Encouraging employees to take a bit of time off work and play games together will keep them engaged and enthused. For some, more simple exercises like icebreakers can become repetitive, so introducing more involved games is always a good idea. Creative teams might enjoy online drawing activities (think Pictionary!), and larger groups might be engaged by puzzle-solving virtual Murder Mysteries. Supporting collaboration among your team is a brilliant way to build morale. You can even use icebreaker activities as the foundation for virtual team games and create personalized quizzes to test each other on coworker trivia. 3. Coordinated Breaks With flexible working becoming the new normal, the challenge of maintaining a good work/life balance is being faced by many. Alongside encouraging employees to get a business phone number and providing specific tech for use within work hours for only work purposes, you should take more steps to prevent the line between home and work from getting blurred. One possible solution is to encourage employees to coordinate lunch or coffee breaks over video calls. This will help workers bond as teams and reduce feelings of isolation and monotony at work. 4. Film and Book Clubs One unique and engaging way to foster a positive environment within your team is to develop special interest clubs, which meet virtually to discuss shared passions, like books or films. By setting out a collective goal for your team (to read a particular book or watch an ongoing series or film for group discussion), employees can develop common ground and find new ways to bond. Setting up groups like this will open up healthy, fun debates among colleagues, which is key to improving morale and engagement. 5. Chef’s Club When working from home, it can be easy to fall back on simple but repetitive meals at lunch or even dinner, making the days merge into one. To offer your staff a way of challenging themselves to try new things and fostering a sense of togetherness as a team, why not set up a cooking club or recipe share, where employees can take turns sharing a dish of their choice – or even their own recipe – to spice up mealtimes across the virtual office. Getting to know each other’s preferences and cultural backgrounds through food is a great way to reinforce employee relationships, and trying new things will enhance team engagement. 6. Workout Challenges One of the most significant challenges of working from home is maintaining a routine when it comes to keeping up with exercise and workout regimes. A fun and morale-boosting solution to this is the introduction of group lifestyle challenges. These encourage healthy living and an atmosphere of encouragement and peer support. Tracking the office water goals and step counts will help employees stay up-to-date with each other’s progress, allowing team members to offer encouragement when they notice coworkers’ efforts flagging and their congratulations when new milestones and achievements are attained. “Our staff has praised the increased communications level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” Christopher Baggott Chief Executive Officerator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. Learn More 7. Team-Building Apps Using apps will improve the variety of team-building activities available to remote teams. Ad Hoc system testing and rigorous regulation ensure the best user experience for individuals and professional teams. One example of an exciting app-based team-building activity is HeyTaco!. This allows remote teams to acknowledge one another’s goals and attainments by gifting “tacos” through the app, which can be redeemed to earn prizes. Implementing apps like HeyTaco!, which align well with company values and goals, will create a positive working environment and keep employees engaged, motivated, and connected. 8. Mental Health Debriefs Among the most prevalent concerns related to the rise of remote working is an increase in social isolation. One way to ensure all team members are encouraged to be sociable and reach out when under stress, even while working remotely, is to introduce mental health debriefs. These could take the form of weekly meetings in which employees are given a safe space to share their feelings and offer advice to others who may be struggling with the same issues. Fostering trusting group relationships and implementing proven strategies to maintain mental health in the workplace are vital steps in preventing employees from experiencing burnout, loneliness, or extreme stress at work. Improving employee experience doesn'tneed to be difficult - or expensive! Learn how 9. Video-Call Games Video conferencing is arguably the best-known means of virtual communication in modern workplaces. However, you can use this software for more than just meetings. Many now support and facilitate interactive games, with no extra downloads or sign-ups necessary! Even a game as simple as charades can provide endless fun and requires no extras besides your imagination and a sense of humor. Another great exercise is a Guess Who-style quiz, where employees show their workspace to coworkers on the call to guess who it belongs to. You can take advantage of the functionalities offered by business phone platforms and use three-way calls to rotate different team members onto calls to reveal their workspaces. Activities like this bring humor into workplace team-building, allowing employees to relax and have fun with minimal preparation and maximum effect! 10. Personality Tests Personality tests are an engaging and interactive team-building activity that helps to promote understanding and empathy in your workforce. These allow team members to learn more about themselves and their colleagues. Many methods, like the Myers-Briggs Type Indicator (MBTI) test, can reveal a lot about a person’s personality type, grouping people into categories based on their responses to various questions. Employees can have fun comparing themselves and others’ results to those of celebrities, historical figures, and even fictional characters! Crucially though, learning more about how your group works together and individually can allow you to gel better as a team. Organize a post-test team call to discuss the different personality types and how they fit in with team dynamics. This will help you accommodate the different types’ preferred working and communication styles and, therefore, boost engagement. Make Virtual Team-Building Work for You Of course, not every team-building or employee engagement strategy will work for everyone, and knowing your team inside out is the best way to ensure that each member feels comfortable, listened to, and involved as part of a team. Just as the top contact management software tracks contract timelines from inception to signing, it’s your responsibility to monitor employee morale and engagement from onboarding to termination. By meeting with employees regularly and encouraging them to suggest and feed back on activities themselves, you’ll be able to grow closer as a workforce, building team relationships, morale, and engagement as you go.
Crafting a Winning Job Posting: Strategies for Attracting Top Talent
Crafting a Winning Job Posting: Strategies for Attracting Top Talent
In today's competitive job market, an estimated 7 million job listings are posted on online job boards each month, making it increasingly challenging for employers to attract top talent. With such fierce competition, the key to standing out and capturing the attention of the best candidates lies in crafting an exceptional job posting. Creating a Compelling Job Description A captivating job description is vital in attracting the right talent and setting the foundation for a successful recruitment process. To create an appealing job description, begin by using straightforward, accessible language that encapsulates the essence of the position. Concentrate on essential elements, such as primary responsibilities, necessary skills, and desired experience levels. Next, showcase the distinct advantages of your organization and the specific role. Emphasize aspects like your company culture, the potential for growth, and any enticing benefits or perks on offer. Address any possible concerns or challenges candidates might face and underscore your dedication to their professional growth and maintaining a healthy work-life balance. Lastly, prioritize inclusivity and diversity. Use gender-neutral language and avoid industry jargon that could deter potential candidates. By adhering to these principles, you'll craft an enticing job description that speaks to top talent and lays the groundwork for a fruitful hiring experience. Writing an Attention-Grabbing Headline An attention-grabbing headline is crucial for enticing top talent to explore your job listing further. A well-crafted headline sets the tone for the entire job posting and piques the interest of potential candidates. To write a captivating headline, focus on the following elements: Be clear and concise: Use straightforward language to convey the essence of the role. Aim to be specific while keeping it brief, allowing job seekers to quickly identify if the position aligns with their goals and expertise. Highlight key selling points: Incorporate unique aspects of the role or your organization that will resonate with potential candidates. This could include emphasizing opportunities for growth, a dynamic work environment, or a mission-driven company culture. Use action-oriented language: Employ action verbs and compelling phrases that inspire candidates to envision themselves in the position and motivate them to learn more about your organization. By crafting a powerful, eye-catching headline, you'll increase the likelihood that top talent will engage with your job posting and explore what your organization has to offer. Utilizing Keywords and Phrases for Searchability To ensure your job posting reaches the right candidates, optimizing its searchability by incorporating relevant keywords and phrases is crucial. This strategy will improve your listing's visibility among top talent actively seeking new opportunities. Follow these tips to elevate your job posting's searchability: Research relevant keywords: Identify commonly used terms and phrases in your industry or for the specific role. Tools like Google Trends API and keyword planners can help you pinpoint popular search terms that potential candidates are likely to use. Prioritize natural integration: Seamlessly incorporate these keywords into your job description, headline, and responsibilities. Aim for a natural flow that maintains readability and does not appear forced or repetitive. Focus on job titles and skills: Ensure that your job title accurately reflects the role and is a term that candidates are likely to search for. Additionally, highlight key skills and qualifications sought-after and relevant to the position. Consider location-based keywords: Including your location in the job posting can improve searchability among candidates looking for opportunities in specific regions or cities. Highlighting Core Responsibilities Qualifications Needed Effectively presenting the core responsibilities and qualifications needed for a role and testing them is vital in attracting suitable candidates for your job posting. Follow these guidelines to ensure clarity and appeal in this crucial aspect of your listing: Focus on key responsibilities: List the most critical tasks and expectations associated with the role, providing a clear snapshot of what the position entails. This allows candidates to gauge whether their skills and experience align with your requirements. Specify essential qualifications: Clearly outline the necessary skills, education, and experience for the position. By stating these explicitly, you'll help potential applicants assess their suitability and compatibility with the role. Prioritize readability: Format your list of responsibilities and qualifications using bullet points or numbered lists to improve readability and make it easy for candidates to grasp the core aspects of the job quickly. Balance requirements and flexibility: While it's important to outline the key qualifications needed, also consider showcasing your organization's willingness to accommodate candidates who may possess transferable skills or be eager to learn and grow within the role. Articulating Benefits Perks to Prospective Candidates In a competitive job market, effectively highlighting the benefits and perks your organization offers can make all the difference in attracting top talent. To showcase these enticing aspects, consider the following tips: Showcase unique perks: Differentiate your organization by emphasizing exclusive perks, such as flexible work arrangements, professional development opportunities, or a thriving company culture that supports employee well-being and growth. Highlight competitive benefits: Clearly outline the standard benefits you offer, including healthcare, retirement plans, and paid time off. This information helps prospective candidates evaluate the comprehensive value of your organization's offerings. Appeal to candidate values: Align your benefits and perks with the values and aspirations of your target talent pool. For example, if you're aiming to attract environmentally conscious candidates, emphasize your organization's commitment to sustainability or green initiatives. Use storytelling: Rather than simply listing benefits and perks, weave them into a narrative using presentations that illustrates the positive impact they can have on employees' lives. This approach creates a more engaging and memorable presentation. Establishing a Sense of Urgency for Timely Action from Applicants Encouraging prompt responses from potential candidates is key to a smooth hiring process, ensuring that you secure top talent before they consider other options. To create a sense of urgency in your job posting, consider the following strategies: Set a clear deadline: Include a specific closing date for applications, signaling to candidates that they need to act promptly to be considered for the role. Highlight timely opportunities: Emphasize any immediate projects or initiatives that the successful candidate will be involved in, showcasing the exciting and dynamic nature of the role. Use action-oriented language: Employ compelling, active language throughout the job posting to inspire candidates to envision themselves in the position and take immediate action. Create a sense of exclusivity: Convey that the position is a unique opportunity with limited availability, making it clear that candidates should not delay their application if they're genuinely interested in joining your organization. Marketing Your Opportunity with Social Media Outreach Leveraging social media is a powerful way to amplify the visibility of your job posting and reach a wider pool of potential candidates. To effectively market your opportunity through social media outreach, consider the following tips: Choose the right platforms: Focus on social media channels that are popular among your target audience and relevant to your industry. LinkedIn, for example, is an excellent choice for professional networking and job opportunities. Craft engaging content: Create eye-catching visuals and concise copy highlighting the role's most appealing aspects, encouraging users to share and engage with your posts. Utilize hashtags and keywords: Incorporate relevant hashtags and keywords in your social media posts to improve discoverability among users actively searching for job opportunities. Encourage employee advocacy: Involve your current employees by asking them to share the job posting on their social media accounts, tapping into their networks to reach a broader audience. Utilize an Applicant Tracking System An Applicant Tracking System (ATS) is a valuable resource in today's competitive hiring environment. It helps you manage candidate applications more effectively, enhancing your talent acquisition process: from streamlining recruitment to improving the candidate experience. Here are the key advantages of utilizing an ATS: Organized candidate management: An ATS consolidates all applicant data in one easy-to-navigate platform, streamlining the review and comparison of applications and enabling better decision-making. Improved communication: The ATS facilitates seamless interaction with candidates throughout their recruitment journey, keeping them engaged and informed while promptly addressing their queries. Team collaboration: By offering a shared space for your hiring team, an ATS promotes collaboration and transparency, making it simple for team members to exchange feedback and insights about candidates. Customizable workflows: An ATS can be adapted to your organization's specific recruitment process, allowing you to develop workflows that best suit your needs and goals. Insightful analytics: Equipped with valuable data and analytics, an ATS helps you assess your recruitment strategies' effectiveness and make well-informed decisions to refine future efforts. By implementing a cutting-edge Applicant Tracking System, you'll streamline the hiring process, save time, and enhance your chances of attracting top talent. Conclusion The art of crafting a winning job posting is essential to attracting the best talent in today's competitive market. By focusing on the key aspects - engaging job descriptions, eye-catching headlines, keyword optimization, highlighting responsibilities and qualifications, showcasing benefits and perks, instilling urgency, leveraging social media, and utilizing an Applicant Tracking System - you'll set the stage for a successful recruitment process and connect with the right candidates. We hope these tips elevate your hiring efforts and contribute to the growth of your organization. If you found this blog insightful, we encourage you to share it with your friends, colleagues, and professional network. Want to Improve YourCompany Culture Find out what type of company cultureis right for you. Try It Now Author Bio This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
HR Management Software Tips To Run An Effective Company
HR Management Software Tips To Run An Effective Company
Remember the first time computers started managing data in the 1970s? Since then HR management software has come a long way. HR Management software is a programmed solution for managing or streamlining HR-related processes. In today’s modern age, optimizing one’s time is crucial. Top HR management software helps you to allocate tasks, automate workflows and save time. As per Statista, the HR tech market size will reach $90 billion by 2025 from $47.4 billion. So, here are a few benefits of HR management software that can save time and money for businesses: Smooth recruitment process Automation of boring and repetitive tasks Allowing employers to handle their data Maintaining an accurate database on deadlines Providing real-time data into HR metrics Take a look at HR software solutions from onboarding to employee engagement. Importance Of Effective HR Management Software For Running A Successful Company From administrative efficiency to recruitment process simplification, HR management software improves processing. These softwares are designed to collect as well as distribute HR information across the entire organization. It further helps to decrease the extreme burden on the executive section of a business. You can customize your software as per your business needs and cut down on costs for less important things. Understand The Needs Of Your Company When a business grows, you enjoy a fair share of revenue growth. But on the other hand it gets complex to deal with workflow optimization. Before we go further into the details of buying the best HRMS, here are a few things you should contemplate: Identify The Specific HR Tasks That Need To Be Automated Even big companies like Mckinsey with over 15 billion in revenue have started using the new HR operating model. They have started elevating administrative tasks through automated onboarding, gathering and analyzing employee data. “We have to start thinking of solutions, data, and employee experience when talking about digitalization in HR.” said the CHRO of a European chemical company. Different software's functions differently for business. This is the reason you need to understand what your business needs. Whether it's updating employee data once or sending reminders to the employee or securing sensitive documents. Determine The Features And Functionalities Required To Meet Those Needs To manage things better, you need better features in HR management software. HR management tools like smooth onboarding, and maintaining good employee records features like analytics, reporting, and security are useful. As per Clickboarding stats, 69% of employees are likely to stay with a company for 3 years if they experience great onboarding. In short, better features, a better employee satisfaction rate. Consider The Size And Scope Of Your Company When Selecting A Software Solution Whether you have 10 employees or a 100-employee company, the basics are the same. You need to handle, onboard and manage people databases accurately. That being said as your businesses grow, you need to understand when to incorporate new software. While looking for the best HR tools for a smooth onboarding process, consider the size and range of your company. According to an HBR survey, promoting the right person is the most satisfactory way to grow your business. Choose The Right Software Did you know 64% of employees believe that celebrating employees’ accomplishments creates job satisfaction? Learn a few HR management tips and never miss any chance to celebrate with your employees. Back to the basics: Here are a few things to look for in top HR management software: Research And Evaluate Different HR Management Software Options This is a no-brainer since having a clear objective of why you need an HR management solution is important. Different HRMS work differently, some are best for managing payrolls and some are best for automating the workflow. Ask yourself: What are the issues your HR team finds hard to tackle? Or can your team learn quickly about this new software and work their way up? Is integration flawless with this new HRMS software? Do thorough research on your needs. Factors such as user-friendliness, and scalability are important You need a strategy whether it's for making money on Instagram or utilizing HR management tips for small businesses. Strategies that include testing software for their costs and their user-friendliness is crucial before you make any investment. The software should eliminate the cost of training your team, and increase user engagement with fewer errors and more user-friendly features. Look For Software That Integrates Well With Your Existing Systems Implementation and integration are a huge part of any HR management system. When you install a new system in your business process, there are going to be changes and ups and downs. Make sure your software vendor knows how to handle the implementation process. It's good to understand how to integrate specific HRIS with other tools, and what other tools you can connect with a specific HRIS. Look out for an HR system that is customizable and includes integrations with other popular software applications. This will allow you to have all the features that you need in a single system. Implement The Software Successfully Selecting a good HR software is confusing but implementing it is another battle in itself. Employees today want fast, accurate and easy-to-consume content. As per EmploySure, 80% of employees prefer to get immediate feedback rather than waiting for performance reviews. Now the question is “How to implement HR management software successfully?” Develop a plan for implementing the software. Start with a comprehensive plan. Maintain an HRMS checklist so that you don’t get lost in the process while implementing it within your business. The HRMS implementation checklist includes: Change management Hiring an HRMS consultant Data migration System testing User training Budget Go-live Challenges Furthermore, there are two pillars for implementing the software. Pillar 1: Organizational Design HRIS promotes organizational consistency by automating key data collection processes. It relieves the HR team from the burden of remembering to request information. The need for a centralized, scalable, and consistent data space becomes vital. As per the latest HR trends, 74% of companies are either implementing or planning to implement hybrid or work-from-home, working models. Pillar 2: Employee Data Management Employee Data Management enables HR teams to not just collect data, but also utilize it. With HRIS software, HR can easily track and plan employee career paths, including growth plans and promotion milestones. This permits for quick identification and resolution of areas needing adjustments, while also enabling the management and tracking of career growth paths. Train HR Staff And Other Employees On How To Use The Software To equip your HR staff, you can start by creating an employee training plan. This can often include sharing departmental goals objectives and managing documentation. Also, it supports the wider organizational strategy to focus. It is crucial to provide the new hire with a safe environment. So that they can understand how their role contributes to department and organizational success. This creates a sense of ownership, purpose, and belonging in new hires. For employees to be successful in their roles, they need to grasp how the work is carried out, including the various processes and workflows involved. Ensure That All Necessary Data Is Transferred To The New System Accurately According to a report from KPMG, 92 per cent of senior executives have the same concern. They are apprehensive about the potential negative impacts of data and analytics on their organization. Well, HRMS systems don’t allow any compromises when it comes to data. The HRMS system utilizes advanced encryption standards (AES) with 256-bit encryption to safeguard user credentials that are stored in an encrypted format. The application is configured to comply with GDPR regulations and GDPR secure sockets layer (SSL) certificate in place. Utilize The Software To Its Full Potential Encourage Employees To Use The Software For HR-Related Tasks To maintain a seamless flow of work, it's essential to train your employees to make use of the software. They can use HRMS for sourcing employee data, streamlining onboarding processes and managing other administrative tasks. HR software solution acts like a convenient, searchable repository for employee records and information. Furthermore, employee data can be safely and easily accessed by stakeholders. Monitor Usage To Identify Areas For Improvement And Additional Training To measure and maximise the R.O.I of HR software, monitoring the usage of HRMS is important. You can gain insights into how the system is being utilized and identify areas for improvement and additional training. You can define key metrics, utilize reporting features, conduct user surveys and analyze user behaviour to get insights into how the software is being used. Continuously Evaluate The Software's Effectiveness And Make Adjustments As Needed Organizations spend a lot of time and money getting people to work for them. Evaluating and making adjustments within your HRM software is the key as you grow your business. Conclusion Stats show that in terms of performance management, 48% of companies focus on increasing productivity and engagement in 2022. To conclude, HR management software helps businesses to make smarter decisions. When there are smooth conversations between departments, it leads to more efficiency and less chaos. In addition, these full-fledged HR softwares are now acting as business supervisors. For businesses that innovate, create and manage time and labour, HR management software can lead to the elimination of weaknesses and areas that are non-performing. So, are you ready to equip your team with modern HR Tools?
Improved Employee Engagement for ADP users
Improved Employee Engagement for ADP users
Employee engagement is an important aspect of a successful organization. Engaged employees are more likely to stay with their company, more productive, and more likely to provide exceptional customer service. In recent years, employee engagement software has emerged as a powerful tool to help organizations boost employee motivation and satisfaction. These software solutions offer a central platform for employees to communicate, collaborate, and build stronger relationships with one another. Employee engagement software can help organizations create a more inclusive work environment and foster a team spirit among team members. In turn, this can result in better performance, reduced turnover, and a more positive overall company culture. With so many benefits to offer, it's not a surprise that more and more organizations are choosing employee engagement software to unlock their full potential. What is the Workmates App? The Workmates App is a comprehensive employee engagement platform designed to help organizations create a more connected, engaged, and productive workforce. With a focus on communication and collaboration, the app provides a centralized place for employees to share information, ask questions, and provide feedback. The Workmates App also includes a variety of features designed to improve employee recognition, streamline performance management, and foster a culture of continuous learning and development. As a cloud-based solution, the Workmates App is accessible from any location and any device. This helps employees in staying connected and engaged, whether they're working in the office or remotely. With an intuitive and user-friendly interface, the Workmates App is easy for employees to adopt and use on a day-to-day basis. Integrating Workmates App with ADP One of the key advantages of the Workmates App is its seamless integration with ADP. By integrating the Workmates App with ADP, organizations can unlock a whole new level of employee engagement and collaboration. The integration between the Workmates App and ADP allows for single sign-on (SSO) capabilities, making it easy for employees to access both platforms with a single set of credentials. Key Features of the Workmates App for ADP Users The Workmates App offers a wide range of features designed to help organizations create a more engaged and connected workforce. Some of the key features include: Communication and collaboration tools: The Workmates App provide a variety of communication channels, including group chat, private messaging, and company-wide announcements. This makes it easy for employees to share updates, seek answers to many questions, and collaborate successfully on projects. Employee recognition: The app includes an in-built recognition system where employees can give and receive kudos for a job well done. This can help boost employee morale and encourage a culture of appreciation and recognition. Performance management: The Workmates App offers tools to set goals, track progress, and provide constant feedback. This can help employees stay focused, motivated, and accountable for their performance. Learning and development: The app provides access to a library of training materials and resources, making it easy for employees to learn new skills, develop their expertise, and stay up-to-date with industry trends. Employee surveys: The Workmates App includes customizable employee surveys that organizations can use to gather feedback and gain insights into employee satisfaction, engagement, and overall well-being. Enhancing Employee Communication for ADP Users Effective communication is essential for building trust, fostering collaboration, and maintaining a positive company culture. The Workmates App provides a variety of tools and features designed to help organizations already using ADP improve their internal communication and create a more connected workforce. With group chat, private messaging, and company-wide announcements, employees can easily share information and collaborate on projects. This can help break down silos, facilitate cross-functional teamwork, and ensure that all employees or team members are on the same page. In addition, the Workmates App allows organizations to create custom channels based on departments, teams, or interests. This can help keep employees informed about relevant news and updates and provide a platform for them to share their knowledge and expertise. Boosting Employee Engagement for ADP Users Employee engagement is closely linked to job satisfaction, performance, and overall well-being. By providing a centralized platform for communication, collaboration, and recognition, the Workmates App can help organizations currently using ADP to boost employee engagement and create a more positive work environment. The app's built-in recognition system allows employees to give and receive kudos for a job well done. This can help boost employee morale, encourage a culture of appreciation, and reinforce the organization's core values. Furthermore, the Workmates App offers tools for setting goals, tracking progress, and providing ongoing feedback. This can help employees stay focused, motivated, and accountable for their performance, leading to increased engagement and job satisfaction. A number of organizations have already experienced the benefits of integrating the Workmates App with ADP. By implementing the Workmates App, this organization was able to improve communication and collaboration across its global workforce. As a result, they experienced a significant increase in employee engagement, leading to higher productivity and reduced turnover. Benefits of Workmates App for ADP Users For ADP users, the integration between the Workmates App and ADP offers a number of benefits, including: Single sign-on (SSO): Employees can access both platforms with a single set of credentials, streamlining the login process and reducing the need for multiple passwords. Consolidated employee data: Organizations can consolidate their employee data, making it easier to manage employee information and reducing the risk of data discrepancies. How to Get Started with the Workmates App for ADP Users? Getting started with the Workmates App for ADP users is simple and straightforward. To begin, follow these steps: Sign up for a free trial of the Workmates App to explore its features and functionality. Contact the LIKE.TG Workmates App team to discuss your organization's needs and goals, and to learn more about the integration process. Work with the Workmates App team to develop a customized plan for implementation that aligns with the specific requirements of your business or organization. Train your employees on how to use the Workmates App, and provide ongoing support and resources to ensure a smooth transition. Continuously monitor employee engagement and satisfaction, and use the insights gained from the Workmates App and ADP to make data-driven decisions and improvements. Conclusion In conclusion, the Workmates App offers a comprehensive solution for organizations looking to boost employee engagement, improve communication, and create a more connected workforce. By integrating the Workmates App with ADP, you can leverage the full potential of employee engagement software and experience the many benefits it has to offer. Don't wait any longer to harness the power of employee engagement software. Get started with the Workmates App today and see firsthand the transformation it can bring to your organization. Want to Improve YourCompany Culture Find out what type of company cultureis right for you. Try It Now
Navigating the Challenges of Remote Employment: Tips for Employers and Employees
Navigating the Challenges of Remote Employment: Tips for Employers and Employees
While remote work offers many benefits, such as flexibility, reduced commuting time, and increased productivity, it also comes with its own set of challenges. In this article, we'll provide some tips for both employers and employees to help them overcome the challenges of remote employment. Remote work brings about numerous benefits, including flexibility, increased productivity, and reduced costs. However, working remotely also presents several challenges, such as isolation, communication barriers, and difficulty with accountability. In this article, we will explore some tips for employers and employees to navigate the challenges of remote employment.One way to make it easier for you is to implement an onboarding software for remote workers. Take a look at what LIKE.TG's onboarding solution can do for you. Establish clear expectations: One of the biggest challenges of remote work is ensuring that everyone is on the same page. When employees work remotely, it's important to establish clear expectations regarding communication, work hours, and deliverables. Be sure to communicate these expectations clearly and consistently to avoid confusion or misunderstandings. Establishing expectations early on can help employees stay focused and productive and can prevent potential issues down the road. Remote employment can make it challenging to maintain employee engagement. To improve engagement, consider the following strategies: Communication, virtual team building, recognition and rewards, professional development and flexibility. By implementing these strategies, remote employers can improve employee engagement, motivation, and satisfaction. Provide the necessary tools and technology: Remote workers need access to the right tools and technology to do their jobs effectively. This includes access to communication tools like video conferencing software, project management tools, content management system (CMS) and cloud storage solutions, Desktop-as-a-Service (DaaS) solution, and even virtual mailbox solutions. Providing employees with the necessary tools and technology can help them stay connected and engaged, which is essential when working remotely. Using these tools allows you easy collaboration on content creation and management, it also provides you a centralized location for all digital content while making it faster and more efficient. Integration with open APIs to your corporate enterprise systems and external cloud providers to enable inter-application workflows and data retrieval. All of this helps you store, access, and visualize any relevant data from any of your sources. Salary: One of the most significant challenges of remote work is ensuring timely and accurate financial payments. Employers must ensure that remote employees are paid on time and receive the correct amount of compensation. These services offer fast, secure, and reliable payment processing, making it easy for employers to pay remote employees, regardless of their location. Employers must ensure that remote employees are paid on time and receive the correct amount of compensation. One way to ensure accurate payment is to use reliable payment processing services. These services offer fast, secure, and reliable payment processing, making it easy for employers to pay remote employees, regardless of their location. These can range from benefits that make an employee's work-life easier to navigate, like virtual credit cards for employees in managerial roles to more customized benefits based on lifestyle. One of these methods is benefit programs such as retirement benefits, health insurance plans, paid time off, equity, and many more. They can have a significant impact on employee engagement and retention. Establish a routine: When working remotely, it's important to establish a routine to help you stay focused and productive. Set a schedule for when you'll start and end work each day, take breaks, and engage in other activities. Creating a routine can help you avoid distractions and stay on track, which is essential when working remotely. This includes setting a regular work schedule, taking breaks as needed, and maintaining a healthy work-life balance. It is also essential to communicate effectively with supervisors and coworkers, providing regular updates on work progress and being responsive to feedback. It is also important to take care of one's physical and mental health, including taking breaks throughout the day, getting regular exercise, and seeking support when needed. Stay connected with colleagues: When working remotely, it's easy to feel disconnected from colleagues. Make an effort to stay connected by scheduling regular check-ins or participating in virtual team-building activities. Staying connected with colleagues can help you feel more engaged and invested in your work and can also help you build strong relationships with your coworkers. Communicate with your employer: Communication is key when working remotely. Make sure to communicate regularly with your employer to stay on top of expectations, deliverables, and any potential issues. Keep your employer informed about your progress and any challenges you may be facing. By communicating regularly, you can avoid misunderstandings and ensure that everyone is on the same page. For employers, it is essential to establish clear communication channels and expectations for remote employees. This includes setting expectations for communication and work schedules, as well as outlining the tools and platforms that will be used to stay connected. It is also important to provide adequate training and support for remote employees, including access to necessary software and hardware, as well as IT support. Providing regular feedback and recognition for good work is also critical to maintaining employee morale and productivity. Set boundaries: Working remotely can sometimes blur the line between work and personal life. It's important to set boundaries to ensure that you're able to disconnect and recharge after work hours. Set clear boundaries around when you're available and when you're not, and avoid checking work emails or messages outside of work hours. This can help you maintain a healthy work-life balance and prevent burnout. Conclusion Remote work offers many benefits, but it also comes with its own set of challenges. Employers and employees must navigate these challenges to ensure that remote work is a success. By following the tips outlined above, employers can help their employees stay engaged and productive, while employees can stay focused and avoid burnout. With clear expectations, the right tools and technology, and a focus on communication and self-care, remote work can be a viable option for many organisations and individuals. LIKE.TG’s Onboard solution automates the entire field of onboarding approach to save time, increase data accuracy, and help ensure compliance with industry regulations and requirements. Onboard solutions help to save so much valuable time and effort while increasing data accuracy, improving compliance and achieving the best results.
LIKE.TG Wins 2023 ADP Marketplace Best Service and Support Award
LIKE.TG Wins 2023 ADP Marketplace Best Service and Support Award
El Segundo, CA – May 3, 2023 - LIKE.TG®, a cloud-based human resource management (HRM) suite, has been awarded the 2023 Best Service and Support award at the 2023 ADP Marketplace Partner Summit. The recognition acknowledges LIKE.TG’s exceptional service and support to ADP® clients. LIKE.TG provides innovative solutions that can help ADP clients streamline their HR processes. Their employee engagement and recognition platform, integrated with ADP Workforce Now®, provides clients with a unique and efficient solution to help enhance the employee experience and assist organizations in improving their company culture. "I am so impressed with LIKE.TG's response times, which is one of the main reasons why I think they are so successful. I never felt that I was on my own or had to try to figure something out since the LIKE.TG team was always there to support me." - Shilery Garcia, Auditing and Operations Administrator, Medlinks LIKE.TG is committed to providing high levels of service and trusted innovative solutions to ADP clients. Learn more about the integrations here on ADP Marketplace. About LIKE.TG LIKE.TG was founded in 2012 with the mission to simplify HR processes through technology. LIKE.TG is a cloud-based human resource management (HRM) suite that caters to businesses across various industries. Solutions offered by LIKE.TG include Onboard Software, Workmates Employee Intranet, Recruit ATS, People HRMS, Time Clock and Time Off. Learn more here. About ADP (NASDAQ – ADP) Designing better ways to work through cutting-edge products, premium services and exceptional experiences that enable people to reach their full potential. HR, Talent, Time Management, Benefits and Payroll. Informed by data and designed for people. Learn more at ADP.com ADP, the ADP logo, and Always Designing for People are trademarks of ADP, Inc. Copyright © 2023 ADP, Inc. All rights reserved. LIKE.TG Media Contact Krishna C SurendraLIKE.TG 310 658-5786 [email protected] ADP Media Contact: Jason LedderADP, Inc.201 650-8160 [email protected] Want to Improve YourCompany Culture Find out what type of company cultureis right for you. Try It Now
5 Unique Ways to Create a Strong Company Culture In A Remote Environment
5 Unique Ways to Create a Strong Company Culture In A Remote Environment
In the last few years, remote work has taken precedence over in-office work in a way that was never expected. In early 2022, The Pew Research Center reported that 60% of workers want to work from home all or most of the time. We can expect this number to increase further this year as an increasing number of employers and employees embrace the “flexibility” offered by remote work. However, it also can’t be denied that remote work also comes with problems like miscommunication and disconnection with the team, leaders and managers. Employees can also feel disengaged and isolated. That is the reason, business owners and managers managing remote teams, developing and maintaining a strong company culture is critical. What is company culture? Ask 10 different people what company culture is and you’ll get 10 different replies. However, at core, the company culture can be defined as the sum total of all formal and informal processes, behaviors, and values that create an experience for your workforce and customers. Company culture can be felt by everyone who works and even visits your organization. For instance, you walk into a company as an outsider and its employees greet you with a warm smile and a firm handshake. You can instantly feel a distinct, positive energy, and you get a fair idea of how things “work” there. You’ve understood what company culture is, now we’ll have a look at its benefits. Why company culture matters? Let’s take a look at some statistics that underline the importance of company culture in today’s dynamic work environment. 86% of job seekers avoid companies with a bad reputation, and a culture that attracts high-caliber employees leads to a 33% revenue increase. It’s evident that a strong company culture paves way for the organization’s success. Here are a few substantial benefits of a good company culture for both employers and employees alike. Increased productivity Happy, engaged employees are more productive than others. A strong company culture makes employees feel valued and they work with a greater sense of fulfillment and job satisfaction. When your employees’ goals and organization’s objectives are aligned, they display more passion and commitment that shows in the form of better quality work, increased productivity, and consistency. Decreased turnover Retaining highly skilled employees has become more of a challenge for today’s organizations. If people don’t feel valued and recognized, they switch jobs. On the other hand, a good company culture recognizes and rewards top performers, which helps reduce the staff turnover as they feel a sense of belongingness, shared accomplishment, and a shared community. Turns employees into advocates When employees feel connected to an organization and team members, they are likely to be your brand’s best “word of mouth” advocates. They will invite other skilled professionals they know to come and work beside them. Highly satisfied employees not just contribute to your company culture but also advocate it both internally as well as outside the organization. Makes recruitment easier Your company culture is something that’s noticed even by job seekers, and they’ll consider it while making the final decision. They can sense your culture even during the interview. So, to keep their interest, prioritize building an organizational culture that leaves a strong first impression on your potential employees. Effective onboarding Effective onboarding is one of the best ways to ensure new employees get familiar with the core values and mission of their business. Onboarding practices such as training, orientation, and performance management programs enable new employees to access the right resources and make a smooth transition into new job roles and responsibilities. What if you have an automated online onboarding software, like LIKE.TG, where HR can actively track all the checklists, tasks, and nothing will miss, no matter from where you are working. Next up, we’ll have a look at the best ways that, when implemented, can help you create a thriving company culture in a remote environment. Five best ways for building a strong culture with remote teams Define your company’s mission Your employees need a mission to work towards. Stephen Kohler, the CEO of Audira Labs, says, “As humans, we have a fundamental need for a sense of purpose and meaning in what we do". In a remote work setting, distractions and apathy can negatively influence your team members. So, it’s important to remind them why they are doing what they do. How are their contributions helping a large number of people be more efficient in what they do? How does your company plan to help people enjoy a healthy work-life balance? Make your employees understand the value of their contributions and how everyone stands to benefit from them, including your team members. Prioritize communication 68% of people say they’ve personally wasted time as a result of communication issues in their business. Timely, smooth communication among your remote team members helps to keep your entire unit together, which further shows in improved coordination on work and better team camaraderie. It’s important for managers to conduct regular one-on-one and team meetings with direct reports to ensure projects progress as planned and any underlying remote working issues are identified and resolved in time. Providing your team with the right communication tools also go a long way to help them exchange crucial information with others, which prompts timely response by recipients. Improving employee experience doesn'tneed to be difficult - or expensive! Learn how Make your employees feel valued Your remote team employees are not just working for a paycheck at the end of the month. It’s much more than that. What separates your organization from other organizations? All companies pay salaries but employees prefer to stay longer with organizations that value and appreciate their efforts, which gives them high job satisfaction and further fuels them to contribute to the company’s mission. Remote employees can easily feel isolated as they are “out of sight, out of mind” for their reporting managers. Not giving feedback can demoralize them and lower their self-esteem. They might be discouraged from working hard when their efforts are not appreciated and valued. So, how do you appreciate and reward employees who work from home? Here, an employee recognition and reward software can really help you out. How can you have fun with your employees? Reward them in front of all, offer them gift cards, and much more. It helps to boost their morale and engagement. Incorporate team building activities Thanks to video conferencing platforms like Zoom, it’s easy and quick for widely dispersed team members to have virtual face-to-face conversations with each other, which helps to keep team members feel connected to each other. HR pros, managers, and team leaders should use video conferencing effectively to organize virtual team-building activities that will also improve their work-life balance. For instance, once a week, you can organize a video conference session revolving around casual conversations where your team members can share their personal lives and other areas of interest outside of work. There are numerous virtual team games, like Team Dinner, Tiny Campfire, Gingerbread Wards, etc, that can improve your remote team camaraderie. Ask for feedback and measure employee engagement How would you know if your remote employees are happy or not? Ask them. Quite simple, isn’t it? Monthly or quarterly anonymous surveys are one of the most widely used and effective ways to help managers and team leaders gauge how exactly your employees are feeling and how well your organization is upholding its values. Employee pulse surveys give you a clear picture of what’s working and what’s not. You can identify bottlenecks and take corrective action before the situation gets worse. However, a lot of thought has to be given on questions that are featured in employee surveys. These should primarily focus on work issues, employee well-being, team collaboration, productivity, relationships with peers and supervisors, etc. The constructive feedback will help both team leaders and remote team members be on the same page to create a thriving remote work environment. But the important challenge is how to conduct such polls with your remote team. Planning such surveys is easy when you work in an office, but with a remote team, it can be difficult because everyone is scattered and not always in touch. In this case, you can use employee engagement tools to build and share online employee polls, surveys, and pulse surveys. Employees may fill out and easily return forms using the same platform. The Final Thought These five ways centered around how to create a robust company culture in a remote environment help leadership and remote team members stay on the same page for improved work coordination as well as strengthened team bonding. When your remote team members are driven by organizational values and mission, they’ll have a clear roadmap and purpose to accomplish. When implemented, expect higher engagement, productivity, and transparency within your distributed team.
Improving Employee Engagement and Satisfaction in the Food and Beverage Industry
Improving Employee Engagement and Satisfaction in the Food and Beverage Industry
When we feel hungry, we usually get food from a grocery store or restaurant without thinking about how it got there. We're just happy that the food is available because we want to eat something delicious and satisfy our hunger. We often overlook the people behind the scenes in the food and beverage industry. These people are responsible for making the industry function and include workers in various businesses such as growers, producers, distributors, service providers, restaurants, and retailers. They are the ones who keep the industry running smoothly. So, how does one improve employee engagement and satisfaction in the food and beverage industry? How can you ensure your employees enjoy working at your workplace daily? Here are strategies that business owners can implement to enhance employee involvement at every level and raise long-term retention rates.Check out an employee app for frontline workers to improve employee engagement. Incorporate work-life balance If you work in the food and beverage industry, you may face many difficulties, such as a limited pool of available workers, intense competition, and high staff turnover. Promoting work-life balance is the best way to combat frustration and negative experience at work. According to a 2021 Deloitte report, many Millennials and Gen Z respondents believe flexibility in their work is crucial when selecting an organization. It is important to give employees the time to recharge, even if it means adjusting their work schedule to accommodate personal commitments. This may improve their trust and job satisfaction in the long run. Simple yet effective communication When communication between managers and employees is hurried and unclear, it can cause staff frustration and mistrust, ultimately reducing their level of engagement. Improving communication can lead to better engagement by establishing open, transparent, and understandable communication channels. Regular communication with your employees is essential. Instead of simply providing job descriptions and leaving them at that, engage in ongoing conversations about their performance, priorities, and progress. To help them understand how their work ties into the bigger picture, establish smaller goals aligning with the company's strategic or annual objectives. This will demonstrate to employees how their roles contribute to the organization's success. Moreover, adopting an internal communications software like Workmates guarantees smooth communication within the team and reduces employee turnover. By utilizing technology such as mobile platforms and the best tools to manage remote employees, managers can improve communication by enabling real-time interaction and gathering feedback, leading to effective communication. Smooth onboarding process Following various regulations and procedures to ensure safety is important in the restaurant industry. However, ensuring all employees know about these procedures can be challenging, especially for new employees. To address this, consider creating short instructional videos and materials that employees can easily reference. This approach avoids relying on employees' memory and enables them to review specific protocols and procedures. Some companies even use technology to provide employees access to knowledge and resources from anywhere and at any time. In addition, LIKE.TG’s onboarding solution includes customized checklists so managers can monitor if team members are on track with their required periodic training. Good financial compensation The financial impact of the pandemic has been felt widely, especially among food and beverage industry workers. They faced a labor shortage, which only worsened as the pandemic continued. Due to high employee turnover, jobs in the service industry are often viewed as temporary and easily replaceable. Therefore, as a restaurant owner, ensuring that employees are well-compensated and feel safe in their job is crucial. Providing good pay is essential in increasing employee engagement, happiness, and retention, which ultimately reduces turnover and costs of hiring and training new workers. One solution to increase wages is to raise menu prices and transparently explain to customers that the increase is to provide better wages for employees, resulting in happier employees who can deliver exceptional service. Healthy management It's important to delegate tasks and be transparent about expectations to reduce workload and increase employee autonomy. Trusting employees and giving them responsibility without micromanaging will boost their engagement in the company. If you want a good employee tracking solution, include a fair monitoring system for your employees to improve productivity. Using a management style relatable to your employees can establish a lasting working relationship and reduce employee turnover. So always prioritize autonomy, care, and communication in your management approach. Offer advancement opportunities To prevent disengagement among employees, it is important to provide them with adequate training and advancement opportunities. According to a survey, 72% of Millennials believe that their skills are not being fully utilized at work, leading to lower engagement levels. Giving employees opportunities to advance or learn new skills not only allows them to showcase their strengths but also reduces the likelihood of them seeking employment elsewhere. Ask for feedback Encouraging a culture of staff engagement can help improve restaurant operations. Seeking feedback from employees on decisions such as adding new menu items or addressing internal challenges can be valuable as they contribute to the restaurant's success. To increase employee engagement, it's vital to understand what motivates them and why they chose to work for your restaurant. By asking your employees about their passions and listening to their responses, you can discover what they value and what they experience on a daily basis. Most likely, your employees are looking for a job that provides a balance between income and meaningful work. For millennials, this may also include having access to digital tools that optimize their work experience and help them stay productive and connected during their shifts. It's important to take action based on the feedback you receive from your employees to improve their work experience and keep them engaged. Employees should feel valued and like they are part of the team, and their perspectives should be heard and used to enhance operations. Therefore, consider an engaged employee a co-collaborator in building a better restaurant. Still in the process of searching for the right platform to assist you with your employee engagement surveys? LIKE.TG's Workmates platform features a poll and survey builder to aid you in gathering staff feedback and jumpstarting your business at the same time. Open-book management To ensure employee engagement and retention, consider using open-book management, a business strategy that involves sharing the financials of the business with employees. The concept of open-book management is based on the notion that a company performs better when employees are invested in the success of the business beyond just performance metrics like quality or efficiency. It's not just a program but a comprehensive system that is understandable and valuable to both frontline employees and senior managers. By incorporating the why of improved performance into the system, employees and managers are motivated to work together to discover the how. By giving employees a clear understanding of how their work contributes to revenue, they develop a sense of ownership and a greater understanding of their business impact. This can lead to a more dedicated workforce and potentially improve employee happiness. Improving employee experience doesn'tneed to be difficult - or expensive! Learn how Organize fun weekend getaways Large companies like Google, Amazon, and Apple understand the importance of engaging their employees through outdoor activities. This is also true for the food and beverage industry, where employees need a break from their usual kitchen and customer-facing duties. Engaging in outdoor activities can boost productivity and promote team spirit while focusing on employee health and wellness. These activities include hiking, trekking, cycling, among others. Employees appreciate the opportunity to take a break and engage with the outside world while participating in activities that challenge them physically and mentally. Organizing outdoor activities with your team can also be enjoyable and solve employee retention issues in the long run. Happy employees equal successful business! To keep your restaurant thriving, it's not only essential to focus on maintaining profit margins, creating new menu items, and attracting repeat customers, but also to prioritize your staff's engagement and dedication. You can improve employee happiness through simple actions such as asking for feedback and providing useful benefits. Remember that your employees are the backbone of your restaurant and treating them well will help ensure its success.
Why Employee Engagement Is Important for an Innovative Work Culture
Why Employee Engagement Is Important for an Innovative Work Culture
Employee engagement is a complex topic. Difficult to promote and even harder to measure, it’s all too often oversimplified – or worse overlooked completely. In fact, findings from a recent Gallup report show a mere 21% of global employees are engaged at work. What Is Employee Engagement? Though often taken to mean the same thing, there is a considerable difference between job satisfaction and employee engagement. Job satisfaction implies a person gets a sense of fulfillment from their work. They may be satisfied with their role, pay and working hours, but that is where their personal investment ends. Engagement, on the other hand, covers every aspect of employment. Not just the work of the individual but also the people they work with and the organization they work for. A highly engaged employee feels a positive connection on all fronts. They: Enjoy and take pride in their own responsibilities Care about the success of their teammates Hold a strong affiliation with their employer Are motivated, supportive and have a genuine interest in the continued growth of the company they work for On the other end of the scale sits the disengaged employee. These people show little interest in their employment, essentially working for a paycheck and nothing more. At best a disengaged employee will show up, fulfill their duties, and go home again. At worst, they’ll spread negativity around the workplace, cause disruption among teams and limit a company’s growth potential. There is of course a sliding scale between the highly engaged and the disengaged. Those who fall somewhere in between may do no harm to an organization, but neither will they contribute to its success. If you can create a work environment in which all employees are highly engaged though, you’ll find you also create a culture of innovation – and that is what lies at the heart of every successful business. How Does Employee Engagement Encourage Innovation? Before we explore how and why employee engagement contributes to innovation, we should first stress that we’re not limiting innovation to RD or technical advancement. We’re referring to any new approach that improves some aspect of business performance. In this context, innovation may mean a new marketing strategy that sees greater ROI or improvements to your customer-service model. It may relate to new efficiencies in your supply chain or streamlined workflows that boost productivity. Essentially, to innovate is to bring new ideas to the table with the aim of driving better outcomes than those seen through current practices. When you have a highly engaged workforce, those ideas are more forthcoming. This is because engaged employees are: More Productive With high levels of engagement come high levels of productivity. That’s not just an empty claim – it's something 81% of business leaders strongly agree with. But how does this fact relate to innovation? Well, a productive worker gets more done in a shorter time frame. Their to-do lists are ticked off at a much quicker rate than those of unproductive workers, leaving more time for reflection. This ‘thinking time’ encourages critical analysis, where an employee may identify working inefficiencies and put forward innovative ideas to fix them. Increased productivity also gives employees more time to bounce ideas off of each other, fueling creativity and constructive debate. Team Players Engaged employees aren’t out for themselves. They’re invested in collective achievement, and as such make strong team players. This helps drive innovation in a couple of ways. First, it creates a supportive team environment built on trust and mutual respect. This makes it easier for team members to voice their ideas without fear of rejection. It also makes them more inclined to take calculated risks, knowing they have a supportive team to fall back on. Second, team players welcome diversity in collaboration. They know that a collective is greater than the sum of its parts, and that the best results are achieved when people with different backgrounds, skills and experience work together. By happy coincidence, this is also how the most innovative ideas come into being. Happier and Healthier Employee wellbeing plays a big role in engagement. Organizations that focus on the former – through initiatives like flexible work schedules and enforced lunch breaks – see an increase in the latter, whilst at the same time encouraging a happier and healthier workforce. Healthier staff are more alert, energized and focused, meaning they’re far more likely to have those eureka moments. It also goes without saying that a happy employee is more inclined to go the extra mile, potentially breaking new ground in the process. In It for the Long Term An engaged employee feels a strong sense of loyalty to their employer and is unlikely to seek out new job opportunities. They are in it for the long term, so you hold on to your most creative talent. Commitment and longevity contribute to innovation because those responsible for new ideas are there to oversee and guide their implementation. If a disengaged employee brought something new to the table (which is unlikely to happen), you have no guarantee they’ll stick around to see it through. With more engaged employees, you’ll also see lower staff turnover, which means fewer resources spent on recruitment and training. That’s time and money you can invest in innovation. Invested in Company Growth Last but not least, highly engaged employees care about the future of the organization they work for. This is because: Their employer treats them well There exists a shared set of values They feel valued as an integral part of the business It’s also because, as we’ve established, they’re in it for the long haul. Most will see themselves progressing up the managerial chain so it’s in their best interest for the company to do well. Given that innovation is a key driver of business growth, those invested in that growth will be key drivers of innovation. How to Improve Employee Engagement for Innovation Employee engagement should be seen as a long-term strategy rather than a set of isolated activities. That strategy must be based on the needs of each individual business, but there are core practices every organization should incorporate: Design an Effective Recruitment Process Employee engagement starts with recruitment. HR teams must attract the right talent and focus on an onboarding process that firmly cements that talent as a vital part of the organization. Have an Open Communication Policy Open communication helps to establish a united work environment – one in which a shared vision exists and all voices are heard and respected. It drives engagement by helping employees connect their role with wider business goals. Encourage Growth and Development Organizations should provide training opportunities that enable continued growth. This shows an employee that their potential is recognized and that career progression exists within the company. The act of learning new skills is also a driver of engagement in itself. Recognize and Reward Achievement To keep employees engaged, their hard work and commitment should always be acknowledged and their achievements celebrated. Organizations that focus on employee recognition not only retain top talent but also motivate them to achieve even more. HR mistakes impact your entire organization. Learn how to avoid the 12 most common mistakes with our free ebook. Download now Focus on Employee Wellbeing Wellbeing initiatives are critical to employee engagement. They alleviate stress and contribute to a healthy work–life balance, as well as being a welcome gesture of appreciation. All of this goes a long way to promoting a deeper connection between an organization and its workforce. HR to Drive Employee Engagement and Innovation HR has a vital role to play in an employee engagement strategy. From initial recruitment and onboarding to training and development, HR departments must ensure engagement initiatives are designed, implemented and overseen to full effect. They must also work collaboratively with top-level management in the rollout of new approaches that maintain engagement, and subsequently promote an innovative work culture. Final Thoughts Employee engagement is more than job satisfaction and shouldn't be considered a 'nice-to-have'. Organizations that want to thrive, innovate and grow need to implement policies and practices that lead to fully engaged employees. They will reap savings in time, money and resources, and have happier, healthier employees who are in it for the long term. Want to Improve YourCompany Culture Find out what type of company cultureis right for you. Try It Now With a background in journalism, Jen uses effective writing techniques to educate, engage and entertain readers on her client's behalf, driving brand exposure with cleverly crafted content.
3 Performance Review Best Practices for Top Talent in a Growing Tech Startup
3 Performance Review Best Practices for Top Talent in a Growing Tech Startup
The pandemic brought about a paradigm shift in workplace values and priorities and led to a mass exodus of workers across various industries.This triggered a talent shortage, and companies soon struggled to fill key positions and train new hires as they needed to invest more time and resources in them. Many companies have chosen to hire freelancers to tackle initial pending projects, while others have made a complete transition to remote work. Collaboration between employees and managers is made seamless through LIKE.TG's tools, which also foster recognition and reward initiatives. Additionally, the 360-degree feedback feature allows for a comprehensive and holistic review of employee performance, ensuring a thorough assessment.As surprising as it sounds, when done right, performance reviews cause employees to feel validated and stay longer at an organization. This article explores some best practices managers must follow while conducting performance reviews and why startups can no longer treat these reviews as a nice-to-have if they want to foster long-term growth and success. 3 Best Practices To Conduct Effective Performance Reviews The term "performance review" often carries negative connotations; even top performers associate it with "harsh criticism" and "flaws" and view it as a chore they should endure. This is because many startups conduct one-sided reviews where managers assign scores and give surface-level feedback on where employees can improve without initiating a two-way conversation. However, with a few simple changes, it is possible to transform these reviews into conversations that inspire productivity and growth in your top talent. To learn more about Perform by LIKE.TG, download one pager now Download now Educate Your Managers According to a McKinsey survey, performance reviews don't help CEOs identify top performers, and more than half of employees think their managers don't get their reviews right. Findings from a Gallus study are no better either— only one in five employees agreed that their company’s review practices motivated them to do better. In other words, performance reviews don’t serve any purpose. And this happens because managers avoid difficult conversations due to the stress they bring. As a result, the review meetings become mere announcements of compensation revisions, and even top performers consider them pointless or unfair due to the lack of comprehensive feedback. To transform these mediocre reviews into impactful ones that benefit your top talent and the top brass, you need to help your managers master conversations around critical feedback and compensation. Equipping your managers with relevant resources, such as curated content and training, can help make the process easier. For instance, you can provide a simple template that helps your managers initiate a meaningful conversation with top performers, indicating that the company is invested in their success. Alt-image: A template to help managers create effective performance reviews (Image source) Give Consistent Feedback A successful performance review should be an ongoing conversation between the employee and their manager, with the employee having a clear understanding of what will be discussed before the meeting. And the best way to do that is through consistent feedback — managers should be upfront about what the employee did well and highlight what they could've done better after every task, and schedule regular 1:1 meetings to discuss progress. This approach provides valuable data for managers to understand why an employee may fall behind in certain areas. For example, a top performer may work hard but lack certain skills. Consistent evaluation and feedback enable the manager to determine the root cause and provide the right guidance and training. Another benefit of offering consistent feedback is that it gives employees time to course correct and leads to improved performance over time without overwhelming them. Frame feedback with positive intent Every employee, even your best ones, has room for improvement. While pointing out areas of improvement during review meetings is crucial for their growth, it's also important to ensure that they feel valued and appreciated. So, managers need to offer constructive feedback and discuss the next steps in a way that boosts employee morale and motivates talent to make improvements to their work. Milo Cruz, a marketing leader who has handled diverse teams in tech startups, recounts a situation in which constructive feedback helped one of the best performers in his organization move up the ladder. “Six months ago, I handled a talented team member whose creativity was off the charts. In fact, most of his teammates looked up to him because he was self-sufficient and could still excel in his job, even without my supervision. " “However, collaboration is vital in our team, and he lacked the social skills to communicate effectively with his colleagues." “During our performance review, I highlighted his achievements and how the management appreciated his innovative marketing ideas. " “But at the same time, I emphasized that while he can work independently, he needs to open up a bit to others and share his best practices within the team. I also let him understand how team effort could elevate his ideas and ultimately bring more success to the business." “He is now one of the supervisors in the company and handles more than ten people. Though he was naturally introverted, he tried his best to socialize with other employees and got promoted four months after I had a one-on-one session with him,” he says. Milo’s feedback helped the employee move forward in their career path for the following reasons: Specificity: Milo highlighted his improvement's positive impact on the team and how it could translate to long-term success for the organization. This helped the employee understand why it's important for them to make the changes. Balance: Milo didn't just point out the employee's shortcomings. He also appreciated their skills and pointed out how they are valuable to their company. Respect: It's common for managers to see traits like introversion in a negative light. But instead of asking the employee to be more extroverted or making a comparison, Milo guided him towards opening up to his colleagues and managing them effectively. While it's clear that startups should invest time in creating impactful performance reviews, most of them still don't prioritize them, given their limited time and resources. Plus, they don't realize the positive effect it will have on their organization in the long run. Why Startups Should Invest More Time In Performance Reviews According to Farhan Virji, “Performance reviews shouldn't be an annual or bi-annual event. At Keyhole, we think about Performance as a culture, where people understand what's expected of them and how they can progress to the next stage of their career/role. Within a performance-based culture, managers should be having ongoing performance discussions with their people by providing regular feedback. One of the mistakes many startups make is not outlining the expectations of each role. Developing a scorecard that outlines these expectations for each role level is a good way for people to understand what's expected of them now and which areas they can focus on to develop their careers. Don't get hung up on the design of the scorecard. What's important is that there is a mutual understanding between the manager and the employee on what's expected of them, and what success looks like. Furthermore, too often, people link performance reviews with compensation reviews and I think these should be decoupled. Performance is about regular and ongoing feedback to help people improve in areas they are not meeting expectations. If someone is not meeting expectations, why wait until a formal review? Tell them right away so they have time to adjust and improve. Compensation reviews should happen at specific intervals, and the performance of the individual should be input." Most companies tend to treat performance reviews as an item they have to check off their to-do list. But talent trends and employee priorities are constantly changing, and great performance reviews indirectly contribute to long-term growth for two reasons: Enables managers to learn what employees want In the LinkedIn Global Talent Trends report published in 2022, employees cited upskilling themselves and learning new, highly desired skills as one of their top priorities apart from compensation and flexibility. Plus, companies that offer employees opportunities to make internal moves through promotions or lateral changes have higher employee retention rates. Conversely, companies that do not provide such opportunities have experienced a significant decrease in their retention rates over time. Linda Jingfang Cai, LinkedIn’s VP of Talent Development, explains the reason in the same report: “Just as businesses need new skills, employees need to discover their career possibilities and change, too,” she says. “We know people want to learn and grow at work, regardless of economic and market conditions. “This almost always translates to employees asking themselves and their managers, How can I do a better job so that I can get paid more, promoted, or land my next dream role? “Our new data insights show us that, even with some industry and regional nuances, if companies leave those questions unanswered, in most cases, people will leave the moment they find a better opportunity elsewhere,” she adds. This means you need to give your employees, especially top talent, more control over their career paths at your organization. And the best way to achieve this is to conduct regular performance reviews. According to Sanjay Goel, “By asking questions about career goals, work preferences, and job satisfaction, managers can better understand their employees' needs and tailor their management approach accordingly. At NachoNacho, we believe that an open and honest dialogue during performance reviews is key to fostering a positive and productive work environment." Performance reviews offer a valuable opportunity to engage 1:1 with your top talent and gain insight into their goals. They also serve as a means to assess their skills and pinpoint areas for development and growth. This information can help you provide additional resources, such as training and development programs, to support their professional development. Improve job satisfaction The best employees are without doubt the most hardworking and goal-oriented employees in an organization. But just because they’re performing well and meeting targets on time, managers shouldn’t make the mistake of assuming that they’re satisfied in their workplace. Top talent can also feel stressed and burnt out and their performance might dip later if companies fail to meet their emotional needs. Consequently, productivity will plummet and the employee turnover rate will increase — the U.S. loses an estimated $550 billion every year due to unhappy employees. For an average company, this roughly translates to 18% lower productivity and 15% lower profitability, according to a recent Zippia report. The most significant reason for declining job satisfaction rates among employees is not lower salaries. It’s the lack of respect, meaning, and long working hours that they need to commit to. To determine the specific cause of employee discontentment, conducting company-wide surveys can be helpful. However, performance reviews provide a platform for two-way communication and enable managers to obtain valuable feedback and make necessary changes to enhance job satisfaction and employee engagement. Best Performance Review Example "The greatest results in life are usually attained by simple means and the exercise of ordinary qualities. These may for the most part be summed up in these two: common-sense and perseverance." - Owen Feltham The self-evaluation process, or employee performance reviews, at InVideo, is designed with an emphasis on the fact that. consistent effort, along with practical and rational thinking, can lead to significant results in performance and personal growth. It goes beyond a one-way evaluation from managers to employees and encourages employees to reflect on their own performance and take ownership of their growth and development. The review structure is designed for quarterly cycles, allowing for regular check-ins and feedback sessions. This frequent review cycle ensures that performance is regularly monitored, and any areas of improvement or achievements are acknowledged in a timely manner. It also creates a sense of urgency and accountability for employees to consistently perform at their best. The self-evaluation process fosters a culture of open communication and trust within the organization. Employees are encouraged to provide feedback on their own performance and identify areas where they excel, and areas where they need improvement. This promotes self-awareness and self-reflection, allowing employees to recognize their strengths and weaknesses objectively. Wrapping up In today’s competitive landscape, startups and larger organizations must focus on retaining their best talent. While employee recognition programs are an effective retention tool for MNCs, startups can make the most of performance reviews to improve employee engagement and reduce turnover rates. To conduct effective performance reviews, managers must educate themselves, give consistent feedback, and frame feedback with positive intent. By following these best practices, startups can transform performance reviews from one-sided conversations to meaningful dialogues that inspire productivity and growth in their top talent.
Employee Recognition Software For Hospitality Industry
Employee Recognition Software For Hospitality Industry
Are you looking for an employee recognition software tailored to the hospitality industry? Many businesses in the hospitality industry struggle with finding ways to effectively recognize their employees. With tight budgets, limited time, and a diverse workforce, finding meaningful rewards that make everyone feel appreciated can be difficult. Employee recognition software is an innovative solution that empowers companies to build powerful recognition programs without sacrificing quality or budget. This technology helps hospitality businesses create meaningful recognition experiences that drive employee engagement, loyalty and satisfaction. Benefits of Employee Recognition Software in Hospitality Industry The following are the key benefits of employee recognition software in the hospitality industry: Increased employee engagement and satisfaction Employee recognition software in hospitality industry helps to increase employee engagement and satisfaction by providing meaningful rewards and recognizing outstanding performance. This software allows employers to customize rewards, create automated recognition programs, and build employee loyalty. The result is improved employee morale, increased productivity, better customer service and higher turnover rates. Additionally, this software can help hospitality businesses create a positive and lasting impression on their employees. Improved employee retention Employee recognition software in the hospitality industry helps to improve employee retention by providing meaningful rewards, recognizing outstanding performance and building loyalty. Creating a positive work environment with recognitions and rewards strengthens the emotional connection between employers and employees, improving job satisfaction and reducing turnover rates. This increased engagement leads to improved productivity, better customer service, higher morale and ultimately, stronger retention rates. Enhanced productivity and quality of work Employee recognition software in hospitality industry helps to enhance productivity and quality of work by providing meaningful rewards, recognizing outstanding performance and creating a positive work environment. This improved engagement leads to better employee morale, increased motivation, improved customer service, higher retention rates and ultimately higher levels of productivity and quality of work. Additionally, this software helps to build loyalty and trust among employees and employers, which leads to improved collaboration and better work. Boosted company culture and reputation Employee recognition software in hospitality helps boost company culture and reputation by creating a positive work environment where employees feel appreciated. This can lead to increased loyalty, improved customer service, higher retention rates, enhanced productivity and quality of work, and strengthened relationships between employers and employees. Ultimately, this helps to build a more positive brand image and create a workplace culture where employees are highly engaged and motivated. Features of Employee Recognition Software for Hospitality Industry Customizable recognition programs Customizable recognition programs allow hospitality businesses to create individualized rewards and recognition programs that meet the specific needs of their workforce. They can be tailored according to the goals and objectives of each business, allowing employers to set up automated processes for recognizing employees on an ongoing basis. This means that businesses can recognize outstanding performance in real-time, creating a positive work environment and motivating employees to continue to perform at their best. Furthermore, customizable recognition programs can create loyalty, build relationships and boost morale among the workforce. User-friendly interface Employee recognition software for hospitality industry is designed with an easy-to-use and intuitive user interface that makes creating, managing, and customizing rewards and recognition programs simple. The platform includes various features such as customizable templates, automated processes, real time tracking of employee performance, and reporting tools. This allows employers to quickly set up and manage recognition programs that suit their employees’ needs, saving time and money. Furthermore, the user-friendly interface makes it easy for employees to participate in the recognition process, offering more engagement opportunities and encouraging better performance. Integration with existing HR systems Employee recognition software for hospitality industry integrates with existing HR systems, allowing businesses to sync data from multiple sources and automate employee reviews and performance tracking processes. This helps employers to quickly identify high-performing employees and reward them in a timely manner. Furthermore, integrating disparate systems simplifies administrative tasks and reduces manual work, saving businesses time and money. Overall, this helps create a more efficient and effective working environment where employees feel valued and engaged. Analytics and reporting capabilities Employee recognition software for hospitality industry provides businesses with analytics and reporting capabilities that help to identify employee performance trends, analyze recognition programs, and measure the impact of rewards. These tools allow employers to get an in-depth view of their workforce’s engagement levels and productivity, enabling them to make better decisions regarding promoting and rewarding employees. Furthermore, the analytics and reporting tools can be used to assess the success of recognition programs, including which rewards are most effective in motivating employees. This allows employers to continually optimize their recognition strategies for maximum impact. Mobile accessibility Employee recognition software for hospitality industry is designed to be mobile-friendly, allowing employees to access and manage their recognition programs from any device. The platform includes various features such as customizable templates, automated processes, real time tracking of employee performance, and reporting tools optimized for mobile use. This allows employers to quickly set up and manage recognition programs on the go and from any location, giving employees more flexibility when receiving rewards. Furthermore, mobile accessibility makes it easy for businesses to reach out to their workforce and stay connected with them, creating a better working environment. These features enable employers in the hospitality industry to create, manage, and track employee recognition programs easily. Implementation and Best Practices To further understand the impact of employee recognition software for the hospitality industry, let’s look at some of the top solutions in the market and their features. Steps for successful implementation of Employee Recognition Software. To ensure the successful adoption of personnel recognition software, the following actions must be taken: Clearly define goals and objectives Create a culture of appreciation that encourages employees to be engaged Find the right solution that fits the organization’s needs Provide adequate training for staff on how to use the software Track performance through reports and analytics Continuously evaluate the program for desired outcomes Stop Conflict Before it Begins witha Culture of “Thank You” Does your organization foster a culture of micro-rewards and gratitude? If you’re not sure or the answer is “no,” your company culture could be contributing to workplace conflict. Building a culture of “thank you” can be difficult (especially with remote teams), but it doesn’t have to be! Learn more in our eBook, "10 Free / Low Cost Employee Recognition Ideas.” Learn how! Best practices for creating effective recognition programs The best practices for creating effective recognition programs include: Setting measurable goals. Providing clear performance criteria. Creating tangible rewards that employees value. Engaging employees through communications and feedback. Using technology to automate processes. Tracking results. It is also important to ensure the program is tailored to the organization’s culture and values to maximize its effectiveness. Additionally, recognizing employees regularly is essential for keeping them motivated and engaged. Finally, regularly reviewing the program’s results and making necessary adjustments should help ensure its success. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now Tips for ongoing employee engagement and participation Useful tips for ongoing employee engagement and participation include: Reward staff members regularly for their efforts and accomplishments. Foster a positive and inclusive company culture through team building and social activities. Encourage management and staff to communicate openly and provide feedback. Offer chances for career advancement and professional development. Provide a supportive work environment that prioritizes work-life balance. Solicit employee input and involve them in decision-making processes. Continuously assess and improve upon recognition programs and employee engagement initiatives. In Conclusion The success of any hospitality organization is dependent on the engagement and performance of its staff. Employee recognition software provides an effective way to motivate employees, boost morale, and increase productivity. Recruiters, hiring managers, and small business owners should consider implementing such solutions to ensure their employees are appreciated and rewarded for their hard work. Additionally, it is important to set clear goals, provide adequate training, and continually evaluate the program’s results for effective implementation. Lastly, continuous communication with employees is essential to ensure ongoing engagement and participation in recognition programs. Final thought: Employee recognition software can help make hospitality organizations more successful by motivating staff members and increasing productivity.
From Turnover to Tenure: The Top Strategies for Improving Employee Retention in Manufacturing
From Turnover to Tenure: The Top Strategies for Improving Employee Retention in Manufacturing
Employee retention is a critical factor in the success of any business, particularly in the manufacturing sector. Manufacturing companies face unique challenges with employee retention due to high demand as well as higher competition for skilled workers. In this article, we will examine the importance of employee retention in manufacturing, the common reasons for higher turnover rates, and top strategies for improving employee retention in this field. Employee retention is essential for manufacturing companies to remain competitive and thrive in today's fast-paced business environment where many companies opt for shifting production capacity to Mexico or similar countries with lower production costs. Manufacturing companies can become competitive by creating a positive corporate culture through Workmates, an innovative employee engagement application. The Importance of Employee Retention in Manufacturing Focusing on employee retention in the manufacturing industry is very important since repeated recruitment and training of new employees leads to financial burden. Furthermore, the chances of high employee turnover rates can adversely affect both the productivity and the quality of the manufactured products. Here are some of the key reasons why employee retention is important in the manufacturing sector: Cost savings: Hiring and training new employees can be expensive and time-consuming. Retaining skilled and experienced employees can save a company a significant amount of money in recruitment and training costs. Quality and efficiency: Experienced employees are often more efficient and produce higher quality work than new hires. Using strategies to retain top performers can lead to better production processes, fewer errors, and improved overall performance. Company culture: Employee turnover can negatively impact company culture, as it can create uncertainty and instability in the workplace. By retaining employees, manufacturing companies can build a strong culture of loyalty and teamwork, which can improve employee morale. Knowledge transfer: Skilled workers share specialized expertise and knowledge that can be challenging to replace. Retaining these employees ensures that their knowledge and experience remain within the company, which can be crucial for long-term success. Nature of Work: The manufacturing sector has a unique challenge in retaining employees due to the nature of the work. The work can be physically demanding, repetitive, and monotonous, leading to employee burnout and dissatisfaction. It is therefore key for manufacturing companies to prioritize employee retention to achieve success in their overall business strategy. Common Reasons for High Turnover in the Manufacturing Industry There are several reasons for high turnover rates in the manufacturing industry. One of the primary reasons is a lack of engagement and motivation among employees. When employees feel disconnected from their work or do not feel valued, they are more likely to look for employment elsewhere. Another reason for high turnover rates is the lack of opportunities for growth and development. Employees who feel they have limited opportunities for career growth are more likely to leave. Additional factors that contribute to high turnover rates include poor compensation, inadequate work-life balance, and a negative work environment. Average Employee Turnover Rates by Industry By the end of 2021, as the pandemic abated, organizations worked towards hybrid work setups, telecommuting, and safe health protocols. These improvements resulted in decreased rate of turnover. However, the turnover rate accounts for every worker that left in the same year due to retirement, termination, or discharge. Upon closer inspection of voluntary resignations, however, 2021 boasts a record-breaking figure. An astounding 47.4 million individuals relinquished their jobs over the course of the year, a figure that surpasses previous records. The average turnover rate was 47.2 and manufacturing in specific recorded a 39.9% turnover rate in 2021. According to the 2020 Retention Report from Work Institute, the resignation of every employee could lead to losses that account for one-third of their annual salary. Furthermore, high turnover rates can dampen the morale of the remaining staff, compounding the issue at hand. Manufacturing is among the top five industries with the highest turnover rates and here are some of the reasons: Workers in this industry were unable to work from home like in other industries. Workers continued going into the workplace to perform demanding work during stressful times. Benefits of Higher Employee Retention Higher employee retention in manufacturing can have numerous benefits for the company. Some potential benefits include increased productivity, lower absenteeism rates, cost savings, and a more positive work environment. When employees stay with a company for a longer period, they become more efficient and effective in their jobs. This increased efficiency can lead to increased productivity and cost savings for the company. Additionally, when employees are engaged, it can create a positive work environment, improved morale and better customer satisfaction. Conducting Employee Engagement Surveys One way to improve employee retention is to conduct an employee engagement survey. This survey can help identify areas where employees feel disengaged, undervalued, or unappreciated. The survey can also provide insight into what motivates employees and what they value in their work. Once the survey is complete, management can analyze the results and create a plan to address the areas of concern. This include implementing new policies to improve employee engagement, employee recognition and appreciation. Using Workmates to conduct employee engagement surveys can have several benefits, including: Familiarity: Workmates is a right solution that is in tune with the organization's employees, culture, and work environment. This employee engagement tool makes it easier for organizations to connect with employees and gain their trust, which can result in more honest and accurate feedback. Cost-effective: Using Workmates, to conduct surveys is more cost-effective than hiring an external consultant. This can be especially beneficial for smaller manufacturing organizations with limited budgets. Timely feedback: Workmates can gather feedback quickly and efficiently, and help in addressing any issues or concerns raised by employees in a timely manner. Better response rates: Employees are more likely to participate in an anonymous survey through a familiar software such as Workmates. This can result in higher response rates and more representative data. Actionable insights: Workmates can use the knowledge of the organization to interpret the survey results and provide actionable insights to management. This can help the organization identify areas for improvement and develop targeted strategies to enhance employee engagement and satisfaction. Using Employee Engagement Software to Improve Retention Another effective way to improve employee retention is to use employee engagement software. This software can provide real-time feedback on employee engagement levels and can help identify areas where employees are not properly engaged. The software can also provide tools for managers to create action plans and address areas of concern. Workmates is an all-in-one Employee Engagement Software (EES) solution that offers effective employee engagement and surveys. It offers several benefits, including: Increased adoption: Workmates can help to promote and drive adoption of the EES among employees. As employees will already be familiar with the software, they can explain the benefits of the software to their colleagues and encourage participation. Better data accuracy: Workmates is an effective employee engagement portal that can ensure the accuracy of the data collected as well as monitor responses. This can result in more reliable data that can be used to make informed decisions. Improved communication: Workmates can use the EES to facilitate communication between the employees of a company and its management. This can help to build trust and transparency, as well as create a more collaborative work environment. Personalized insights: Workmates is an employee engagement platform that provide personalized insights to employees based on their responses. This can help employees to better understand their strengths and weaknesses, and identify areas for improvement. Enhanced engagement: Using an EES can help to increase employee engagement by providing opportunities for feedback, recognition, and development. Workmates is a popular Employee engagement survey tool that can facilitate this process by encouraging participation and promoting the benefits of the software. Creating a Culture of Appreciation and Recognition Creating a culture of appreciation and recognition can significantly improve employee retention. Organizations that make employees feel valued and appreciated can achieve long-term success. This can include recognizing employees for a job well done, providing regular feedback, and employee appreciation, and offering opportunities for growth and development. Additionally, creating a culture of appreciation and recognition can lead to a positive work environment and increased employee morale. This can lead to higher productivity and job satisfaction. Offering Competitive Compensation and Benefits Providing reasonable yet competitive benefits and compensation is also essential for improving employee retention. Employees who feel they are being compensated fairly and have access to quality benefits are more likely to stay with a company long-term. This can include offering competitive salaries, health insurance, retirement plans, and other benefits. It is essential for manufacturing companies to regularly review their compensation and benefits packages and make adjustments as necessary to remain competitive. Providing Opportunities for Professional Development and Growth Providing opportunities for professional development and growth is another effective way to improve employee retention. Employees who feel they have opportunities to learn and grow within their roles are more likely to stay with a company long-term. This can include providing training and development programs, offering mentorship opportunities, and providing opportunities for advancement within the company. It is essential for manufacturing companies to invest in their employees' growth and development to retain manufacturing workers and top talent. Creating a Positive Work Environment and Company Culture Creating a positive work environment and company culture is essential for improving employee retention. Employees who feel they are part of a positive work environment and nurturing work culture are more likely to stay with a company long-term. This can include fostering open communication, creating a supportive and collaborative work environment, and promoting work-life balance. Additionally, creating a positive work environment and company culture can reduce high turnover rates, and lead to increased employee morale and productivity. Conclusion - Implementing a Comprehensive Strategy for Employee Retention in Manufacturing In conclusion, employee retention is critical in the manufacturing industry. High turnover rates can lead to negative consequences such as loss of skilled labor, decreased productivity, and increased costs associated with hiring and training new employees. Manufacturing companies that prioritize employee retention are more likely to have a skilled and experienced workforce, increased productivity, and a positive company culture. By implementing the strategies outlined in this article, manufacturing companies can attract and retain top talent in the manufacturing industry, leading to increased productivity, cost savings, and a more positive work environment. Using Workmates, a quality recognition software to conduct employee engagement surveys can be a valuable tool for organizations looking to improve employee satisfaction, retention, and productivity. Overall, using Workmates Employee Engagement Software from LIKE.TG helps organizations to enhance employee engagement, productivity, and retention through employee recognition. By leveraging the expertise and familiarity of Workmates, organizations can ensure the success of their EES implementation and maximize the benefits for both employees and management. Try WorkmatesInteractive Demo Click through it yourself withinteractive demo. Try It Now
A Beginner's Guide to HR Advanced Recruitment Tools
A Beginner's Guide to HR Advanced Recruitment Tools
Human resources (HR) is a continually developing subject, and as technology advances, so does the way we attract and hire personnel. In today's competitive employment market, HR managers must remain ahead of the curve by using modern recruiting techniques to attract top applicants. These technologies not only speed up the recruiting process but also give vital insights into a candidate's credentials, abilities, and organizational fit. In this beginner's tutorial, we will look at some of the most popular advanced HR recruiting technologies and why they are so important in today's workplace. ATS (Applicant Tracking Systems) The Applicant Tracking System (ATS) is a commonly used and fundamental HR recruiting tool. An applicant tracking system (ATS) is a piece of software that automates and streamlines the process of collecting, storing, and managing candidate data. It enables human resource professionals to generate and publish job postings, monitor applications, and interact with recruiting teams. To access a larger pool of possible applicants, ATS also allows for the integration of job boards and social media sites. Solutions like Recruit ATS by LIKE.TG increase productivity, communication, and candidate experience by centralizing candidate information and automating administrative duties. Intelligent Resume Screening HR professionals spend a lot of time reviewing resumes and shortlisting individuals. Smart resume screening software uses AI algorithms to assess resumes, find keywords, and match applicants with job requirements. These technologies drastically minimize the amount of time and effort necessary for the first resume screening. By automating this process, HR personnel can devote their time to more strategic tasks like interviewing and analyzing applicant suitability. Smart resume screening also aids in the elimination of unconscious bias by objectively assessing applicants based on their credentials and abilities, resulting in a more equitable and inclusive hiring process. Machine learning is increasingly being used to develop smart resume screening solutions. You can try to use off-the-shelf products, develop your product with machine learning outsourcing, or hire developers yourself. Cognitive Assessments Cognitive evaluations are HR tools that are used to measure a candidate's cognitive talents, problem-solving ability, and critical-thinking abilities. These tests give essential information about a person's intellectual capacity, which is especially important for positions that involve analytical thinking or complicated decision-making. Cognitive exams may be performed online and offer objective data to help HR managers make educated recruiting choices. Organizations may guarantee they are choosing individuals with the correct cognitive ability for their jobs by introducing cognitive exams into the recruiting process. Video Interviews Analysis Video interview analysis technologies have become more significant in the HR business as remote work and virtual interviews have grown in popularity. During video interviews, these technologies use AI algorithms to assess facial expressions, tone of voice, and body language. HR professionals may acquire deeper insights into a candidate's communication skills, confidence, and cultural fit by examining these nonverbal signs. Video interview analysis tools not only aid in the evaluation of a candidate's credentials but also give useful information about their interpersonal skills and capacity to adjust to virtual work settings. This allows for a more thorough review of prospects, even in a distant situation. Personality Assessments Understanding a candidate's personality attributes and work style is critical for determining their fit within the culture and team dynamics of a company. Personality tests are HR tools that give information on a person's behavioral tendencies, preferences, and interpersonal abilities. HR professionals may discover applicants who connect with the organization's values and can contribute positively to the work environment by introducing personality tests into the recruiting process. These evaluations aid in the formation of well-rounded teams and lessen the likelihood of cultural misalignment, eventually enhancing employee happiness and retention. Chatbot Software Another crucial applicant sourcing method for recruiting is chatbot technology. Candidates may quickly and easily get clarification on any question or concern thanks to this cutting-edge technology. Insufficient details in the job description often force applicants to clarify matters before applying for the position. A chatbot is the finest option for flawless hiring in this case. Additionally, it facilitates communication between recruiters and prospective employees, decreasing the likelihood of losing suitable candidates. What Is the Importance of Machine Learning In the HR Industry? Machine learning is becoming more important in the HR business, particularly in the context of enhanced recruiting tools. These technologies can evaluate enormous amounts of data, detect trends, and generate predictions based on past data by applying machine learning algorithms. This helps HR managers make data-driven choices, improve applicant assessment accuracy, and decrease bias in the recruiting process. Machine learning also allows these technologies to develop and adapt over time as they learn from fresh data and user input. HR professionals may use machine learning to make wiser, more informed choices about talent acquisition and retention. Conclusion In the fast-paced world of human resources, being ahead of the curve is critical for recruiting and maintaining top personnel. Applicant tracking systems, smart resume screening, cognitive testing, video interview analysis, chatbots, and personality evaluations have transformed the recruiting process. These technologies help HR workers be more efficient and productive by streamlining activities and providing vital information. When it comes to picking the finest applicants for their businesses, HR managers may save time, decrease prejudice, and make better-informed judgments by employing these sophisticated technologies. Embracing technology and applying it to recruiting methods will surely equip HR professionals to prosper in today's workplace. Try WorkmatesInteractive Demo Click through it yourself withinteractive demo. Try It Now
What Is Employee Burnout? How Can You Help Employees Struggling With It?
What Is Employee Burnout? How Can You Help Employees Struggling With It?
Have you noticed an uptick in requests for sick days? Reduced productivity in employees that used to be top performers? Or even a lack of motivation to start and complete a task? Well, these could all be symptoms of burnout. Employee burnout is an upshot of work-related stress that creates a state of physical and mental exhaustion, manifesting as absenteeism, emotional drain, lack of enthusiasm, detachment from work, or depression. The World Health Organization also describes it as a syndrome from chronic workplace stress that has not been successfully managed. When an organization is evasive towards burnout, it saps out liveliness from their employees and affects the ability to retain talents. In this article, we highlight burnout warning signs and suggest actionable tips to help employees experiencing burnout. How to Recognize Burnout Warning Signs Burnout warning signs are physical, behavioral, and psychological indicators that an employee suffers from burnout. To help employees experiencing burnout, first, you need to learn how to spot these indicators. Burnout experience can be a little different from one employee to another, but here’s a breakdown of typical indicators: Physical burnout warning signs Headaches Illness Chronic fatigue Heart disease Loss of appetite Substance abuse Muscle tension Psychological burnout warning signs Depression Anxiety Sleep deprivation Irritability Emotional fragility Behavioral burnout warning signs Lack of motivation Cynicism Absenteeism Helping Employees Struggling With Employee Burnout Now that you can spot burnout warning signs, the next step is to be supportive. Here’s a rundown of how to help burnout employees. Identify burnout as a workplace phenomenon We often see workplace burnout as an individual problem, solvable with “self-help hacks” such as journaling, deep breathing techniques, yoga, and meditation. However, these solutions are only band-aids to an ever-growing workplace phenomenon. Jennifer Moss in her book describes burnout as a: “Complex constellation of poor workplace practices and policies, antiquated institutional legacies, roles and personalities at higher risk, and system, societal issues that have been unchanged, plaguing us for too long.” Most burnouts are from work stress. Employees endure poor workplace practices/policies like tight deadlines, massive workloads, micromanagement, and disorganized team structures till they hit the breaking point (burnout). So, employers should start seeing workplace burnout as a phenomenon that stems from working in a place, instead of an individual problem. Prioritize mental wellness Poor working environments pose a serious threat to mental health. Employees dealing with toxic work environments, unfair treatment, inequalities, and discrimination can experience mental illness. While it’s understandable that your priorities are growth and the smooth running of your organization, if your employees’ mental health is in shambles, you may start struggling with absenteeism, decreased productivity, and employee turnover. Dr Sarah Watson, a psychologist and Chief Operating Officer at BPTLAB suggests some ways to prioritize mental wellness without being intrusive: Open Communication: You can encourage your teams to open up about their mental health concerns and well-being without fear of judgment or consequences. This makes employees feel comfortable and find the support they need. You can also promote a culture of open communication anonymously. Employees might choose to voice their concerns without the risk of exposing their identity. This is where Worksmates comes in. Workmates is an intranet solution that gives you insight into your employees’ feelings and concerns using anonymous custom survey forms. The custom survey forms have multiple questions formats such as: Different question fields Single choice Multiple choice Yes/no answers Short answers Star ratings Flexibility: Offering flexible work hours and remote/hybrid work options can create a more balanced and controlled environment for employees. This may also help prevent burnout by allowing workers to maintain a healthy work-life balance. Training for Managers: Chances are your managers are not mental health professionals. But equipping managers with the knowledge and tools to spot the burnout warning signs early on can position them to help employees struggling with depression and anxiety. Mental Health Days: You can also set aside mental health days for recharging and refreshment. The mental health days should be separate from vacation or sick days. Employee Assistance Programs: Providing access to professional counseling service or therapy as part of an Employee Assistance Program (EAP) can give employees the support they need to prevent or deal with burnout. Wellness Programs: Implement workplace wellness initiatives like workshops and seminars on stress management. Also, providing access to fitness facilities can help employees maintain their mental and physical well-being. Implementing a 4-day workweek A trial by the University of Cambridge Boston shows that a 4-day workweek can improve employees’ feelings of burnout and stress. The workweek pilot follows a 100-80-100 model: 100% of the pay. 80% of the time. 100% productivity. Literal Humans, a Content marketing agency is an example of an organization operational as a 4-day workweek pilot. According to the Co-founder, Paul David, since they’ve swung to the model, the result has been rewarding: “Our team now knows they have less time to get roughly the same amount of work done at a high level of quality. Well-being has improved because our team has more time for themselves and their families/friends, it's fairly simple. We also see how our team carries themselves in the workplace (their demeanor). Now they take fewer sick days because they have more time for self-care.” To sum it up: Implementing a 4-day workweek model is a great way to help employees experiencing burnout. When it’s done right, it can improve your productivity while ensuring that your employees have a healthy work-life balance. You can also provide a flexible working schedule that allows employees to maintain productivity while working from home. Invest in employee management software When an organization recognizes its employees’ hard work, it instills a sense of communality and makes the team feel valued and appreciated. Investing in employee management software can increase employee engagement and boost workforce productivity. Employee management software like Workmates streamlines employee recognition and rewards. With customized kudos badges, you can reward and recognize your employees’ efforts. Here are other notable features of Workmates: Simplifies team communication and collaboration Lets you gather feedback with polls and anonymous survey forms Responsive customer support One-on-one interaction features Streamlines communication with announcement tools Provide Support for Burnout Employees Burnout is never an “employee’s” problem, it also affects you, the employer. While burnout takes a toll on your employee's well-being and happiness, it slowly erodes your organization’s potential to actualize its objectives. The bottom line: Employers and the human resource department should provide support to employees experiencing burnout instead of leaving them to handle it on their own. Is Your Company's CultureWorking Against You? Find out how to improve your companyculture with our short quiz. Take the Quiz
Why is Employee Involvement Important in Times of Uncertainties?
Why is Employee Involvement Important in Times of Uncertainties?
In this ever-changing business dynamic, your company is likely to face changes and uncertainties due to mergers, market shifts, or acquisitions. It can create significant stress on employees and leaders of the company, which is why it's more than necessary to keep the employees engaged and harbour a positive environment. This boosts employee morale, enhances productivity, and increases employee retention. You can ensure employee involvement with soft skills activities within the company for skill development of the employees. In this article, we'll cover eight ways to make sure you have high employee engagement, even in times of uncertainty. 8 Ways to Increase Employee Involvement During Uncertain Times Is Your Company's CultureWorking Against You? Find out how to improve your companyculture with our short quiz. Take the Quiz Have a Frequent and Clear Communication Uncertainties are known to cause extreme anxiousness for employees, leaving them drained and stressed about what their future holds for them. In such scenarios, employee involvement becomes crucial; hence, keep updating your team with the company goals, plans, and strategies, and be transparent about any changes taking place in the company. For effective employee involvement, conduct regular feedback sessions to listen to your employee's concerns and thoughts regarding the uncertain period. You can easily send out polls and surveys through our employee engagement survey software which can help to create a sense of openness and fosters a community of trust where your employees feel valued and are likely to stay committed to the organisation. Give Proper Coaching and Training The next step in engaging your employees is to create a proper training and coaching environment where your employees can foster development and build their skills to excel in their jobs. By providing employee training methods, the employees feel like the organisation values them and their potential. You cannot underestimate the impact of training and development on employee performance, as they'll feel positive about the organisation's willingness to invest in their development, resulting in more engagement. Provide Resources and Support Changing and uncertain times call for increased support and resources from the managers and leaders of the company to the employees. Leaders need to be genuine and empathetic in their care and concern for employees, as the situation can be extremely stressful and overwhelming. Encourage employee involvement in these times by providing employee assistance programs like support services or counselling. You can even conduct development and training sessions for employees to help them acquire new skills to adapt to the changes. Reward Your Employees Uncertain times can definitely make even the best employees doubt their talent and skills. To encourage employee involvement, you need to show your employees that their hard work is appreciated and reward their contributions to the company. This can include giving them promotions or bonuses or verbally praising them. Proper recognition boosts morale, which can significantly impact your employee's productivity and loyalty toward the company. Additionally, you can utilize our employee recognition and rewards software to make peer-to-peer rewards and recognition fun and create a culture focused on teamwork and excellence. Nurture a Positive Work Environment For employee involvement, it's incredibly essential to facilitate a positive work environment that's supportive, respectful, and inclusive. Make sure there's an excellent teamwork factor between employees to encourage a work-life balance and provide equal opportunities for development and growth. As a leader, focus on creating positivity in the workplace during uncertain times by building a positive environment and giving constant constructive feedback that can effectively improve the quality of everyone's work. Foster Adaptability and Flexibility Providing engagement training and development to employees during times of uncertainty or changes can help foster adaptability and flexibility. This encourages a positive change and splurge of openness to new ideas and changes as employees adapt and acquire new skills. Empower and Involve the Employees To increase employee involvement during times of uncertainties in the workplace, it's crucial to involve your employees in the processes and decisions taken by the company rather than simply imposing changes on them. This is the time to fully leverage their talents and skills and delegate authority to them to encourage accountability, enhance ownership, and make them feel valued. Share Learning Moments Lastly, in addition to employee engagement training and development, sharing your broadened learning experiences with your staff can also increase employee involvement during times of uncertainties and changes. Conduct impromptu sessions where you share your learning moments with your employees, which can help build positivity in the workplace while also keeping your employees engaged. Such sessions can empower your employees while strengthening their belief in you. Set Uncertain Times as an Opportunity to Advance Your Leadership Uncertainties can be overwhelming for everyone in the company, but using it as an opportunity to advance your leadership and serve others rather than making it an escape to push your career forward allows for improved employee involvement. True leaders keep their staff focused and engaged despite the dark road. So, make yourself available to your team and listen to their concerns carefully. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now
The Impact of Florida's E-Verify Requirement on Businesses and HR Practices
The Impact of Florida's E-Verify Requirement on Businesses and HR Practices
What is E-Verify E-Verify serves as a vital tool for verifying employment eligibility. It plays a significant role in the context of Florida's E-Verify requirement. This user-friendly system allows employers to confirm the legal status of newly hired employees, promoting a compliant workforce. By electronically cross-referencing employee information with government databases, E-Verify helps businesses ensure they hire authorized workers. Understanding the inner workings of E-Verify is essential for businesses and HR practices navigating Florida's requirements. Employers submit an employee's Form I-9 information to the system. Then checks it against records from the Social Security Administration and the Department of Homeland Security. Within seconds, employers receive a confirmation or tentative non-confirmation, allowing them to proceed accordingly. The significance of E-Verify lies in its ability to assist businesses in maintaining a legal and authorized workforce, promoting compliance with immigration laws. It provides peace of mind by reducing the risk of employing individuals without proper work authorization. Thereby safeguarding businesses from potential penalties and legal consequences.Take a look at Onboards E-Verify solution for smooth sailing. How E-Verify works E-Verify streamlines the process of employment verification, providing businesses with a reliable tool to ensure a legal workforce. Understanding how E-Verify works is essential for grasping its impact on businesses and HR practices in the context of Florida's requirement. Initial Submission: Employers enter employee information from the Form I-9 into the E-Verify system, including name, Social Security number, and work eligibility status. 2.Cross-Referencing: E-Verify electronically cross-references the submitted information with records from the Social Security Administration and the Department of Homeland Security. 3.Verification Results: Within seconds, employers receive a verification result. There are three possible outcomes: "Employment Authorized," "Tentative Non-Confirmation," or "DHS Verification in Process." Employment Authorized: This confirmation means that the employee's information matches the government records, indicating work eligibility. Tentative Non-Confirmation (TNC): In some cases, E-Verify may generate a TNC. This means that the information provided by the employee does not initially match the government records. The employer must notify the employee to resolve the discrepancy. DHS Verification in Process: Occasionally, E-Verify may require additional verification from the Department of Homeland Security (DHS) before providing a final result. In such cases, employers should follow the instructions provided by the system. 4.Resolution Process: If an employee receives a TNC, they have the opportunity to contest the result and resolve any discrepancies with the appropriate government agency. Employers must provide the employee with a referral letter and allow them a reasonable amount of time to take necessary actions. 5.Final Confirmation: Once any issues are resolved, E-Verify provides a final result. If the employee is confirmed as authorized to work, the employer can proceed with confidence, knowing they have met their obligations under the E-Verify system. By simplifying the process of employment verification, E-Verify empowers businesses to maintain a compliant workforce. It minimizes the risk of employing unauthorized workers while facilitating efficient and accurate verification procedures. As we delve into the impact of Florida's E-Verify requirement on businesses and HR practices, understanding how E-Verify works is crucial for comprehending the practical implications and adapting to the evolving landscape of employment verification. Florida's E-Verify requirement on businesses and HR practices Florida's E-Verify requirement has brought significant changes to businesses and HR practices within the state. This legislative mandate compels employers to use the E-Verify system for employment verification, ensuring a legal and authorized workforce. The requirement encompasses all employers in Florida, with exceptions for federal contractors and agricultural employers. By implementing E-Verify, businesses aim to promote compliance with immigration laws and reduce the risk of employing unauthorized workers. Explanation of Florida's legislation and its key provisions Applicability: The requirement applies to all employers in Florida with 25 or more employees.. There are certain exemptions for federal contractors and agricultural employers. Mandatory Use of E-Verify: Employers must use the E-Verify system to verify the employment eligibility of newly hired employees. This involves electronically submitting the required employee information for verification. Retention of Records: Employers must retain records of the verification process and related documents in compliance with state and federal record-keeping requirements. Non-Discrimination: Employers must ensure that the E-Verify requirement is applied uniformly. Without discrimination against job applicants or employees based on their national origin or citizenship status. Challenges faced by businesses in implementing E-Verify Implementing E-Verify poses several challenges for businesses as they adapt to the requirements and incorporate the system into their existing HR practices. These challenges include: 1.Learning Curve: Businesses may encounter a learning curve when initially using E-Verify, especially if they are unfamiliar with the system. 2.Increased Administrative Burden: E-Verify adds an additional layer of administrative tasks for HR departments. This includes entering employee information accurately, verifying documentation, and managing the compliance and record-keeping requirements associated with the system. 3.System Downtime and Technical Issues: Like any technological platform, E-Verify may experience occasional system downtime or technical glitches. 4.Limited Non-English Language Support: E-Verify primarily operates in English, which may present challenges for businesses with a multilingual workforce. Keeping Pace with Changing Regulations: Immigration laws and E-Verify requirements can undergo updates and modifications over time. Staying up to date with these changes and ensuring compliance with evolving regulations pose ongoing challenges for businesses. Regular monitoring of legal updates and proactive adjustments to HR practices become essential to maintain compliance. Solutions for Florida’s E-Verify Requirement As businesses navigate Florida's E-Verify requirement, leveraging efficient solutions becomes crucial for streamlining the employment verification process. One such solution is the feature-rich offering provided by LIKE.TG. Our software simplifies the E-Verify process, offering businesses a comprehensive platform to manage Form I-9 compliance and seamlessly integrate with the E-Verify system. LIKE.TG solves these issues with a modern I-9 compliance solution. As part of our industry-leading Onboarding solution, our I-9 software automates the process of collecting I-9 forms and then integrates this workflow with the Department of Homeland Security’s E-Verify system. I-9 forms are then cross-checked with the appropriate government departments for full compliance. With LIKE.TG's software, businesses can automate the collection and storage of employee information, reducing manual data entry errors. The user-friendly interface guides HR personnel through the verification process, ensuring accurate submissions and compliance with E-Verify requirements.Take a look at our Onboarding software solution. Integration for ADP UsersYou can integrate ADP with our Onboarding solution. Upon onboarding, individuals are guided through essential processes to ensure the proper completion of forms and adherence to deadlines. With Onboard anyone can electronically sign, save, revise, and audit I-9s using any device. The HR department has the capability to directly submit employment verification requirements to agencies or establish recurring tasks to maintain compliance throughout each employee's lifecycle. Conclusion Florida's E-Verify requirement has brought significant changes to businesses and HR practices within the state. This legislative mandate aims to ensure a legal and authorized workforce, promoting compliance with immigration laws. As businesses adapt to this requirement, it is crucial to address challenges through proactive measures, such as comprehensive training, effective integration of E-Verify systems, and staying informed about evolving regulations. By leveraging innovative solutions like LIKE.TG's E-Verify software, businesses can streamline the employment verification process and enhance compliance. Embracing these strategies will enable businesses to navigate Florida's E-Verify requirement successfully and maintain a compliant workforce while contributing to a thriving and legally compliant business environment. Try WorkmatesInteractive Demo Click through it yourself withinteractive demo. Try It Now
The Future of HR: Exploring Emerging Trends and Best Practices
The Future of HR: Exploring Emerging Trends and Best Practices
In today's rapidly evolving workforce, it’s crucial for human resources to remain at the forefront of emerging trends and practices in order to enhance the overall employee experience. Human resources’ main responsibilities include keeping employees safe and satisfied. It’s important for this department to stay updated with the latest practices in order to continually provide the best experience for their employees. Below, we’ll be discussing not only the importance of understanding the latest trends, but how human resources can utilize these trends to best fit their organizations. Using Artificial Intelligence in HR Human resource management is an industry that’s continuously evolving and due to that there needs to be proper systems put in place to navigate those changes. When it comes to the new trends and practices that are arising in human resources, artificial intelligence is one that stands out. Artificial intelligence has been on the rise and has become more popular in recent years. Many different companies are learning how to utilize artificial intelligence and figure out how they can benefit from the different uses. In the human resource management industry, artificial intelligence can be used to help streamline processes and improve overall productivity. There are many different AI tools out there that can assist with these different tasks. Is Your Company's CultureWorking Against You? Find out how to improve your companyculture with our short quiz. Take the Quiz Utilizing AI can enhance the efficiency of the hiring process by automating candidate screening and selection. Various algorithms have the capability to assess resumes, identify the most suitable candidates, and offer valuable insights to aid recruiters in making more informed hiring choices. AI can also help in the onboarding process by decreasing the amount of time spent on training new employees through decreasing the amount of administrative work by automating the process. AI can be seen as a useful tool for assisting human resources and recruiting by adding more insight into the information that they currently have and finding the information faster. Enhancing Employee Engagement In addition to staying well-informed on the latest technology advancements, having a strong understanding of the state of current employees and their needs is just as vital. With the increasing popularity of remote work, there have been many adjustments made in order to accommodate employees to ensure that they feel well-supported and connected with the company. Remote work has posed challenges for companies, as one of the biggest issues with remote work is employee engagement. When people are working remotely, they aren’t getting as much face time with others as they normally would if they were in an office space. Due to that, it’s been up to human resources to figure out how to create and maintain that sense of culture and engagement while being in a remote space. This has led to the use of tools such as Workmates. Workmates is an employee recognition and rewards software that allows employers and employees to give recognition towards others through kind words or “kudos” which are points that can be later redeemed for different items. By introducing tools such as this into the workplace, it creates the ability for more engagement opportunities, which in turn can improve overall employee satisfaction. Other challenges that remote workers face include, having trouble unplugging from work, time management, trust, and loneliness. While remote work does have its perks, without the right balance, it can lead to these different challenges coming through. Employee engagement is essential in the workplace as it can improve the company culture and help to reduce turnover. In today’s economic climate, there have been many different obstacles that employees have faced that have impacted their future at a company. This could be through leaving their job because they feel unsatisfied with their position or pay, or it could be due to feeling undervalued and unappreciated. Depending on the circumstances, it’s important that there is a great effort to improve employee engagement, as it directly impacts the success of the company as a whole. Improving the Employee Experience In addition to employee recognition tools, implementing ways to support employees is also essential to their success in the workplace. When it comes to cultivating a great employee experience, encourage employers to have frequent conversations with employees to learn more about them and find ways to help foster their growth personally and at the company. By employers making the effort to engage with employees and have career conversations, it’ll not only motivate employees to perform better, but it’ll also give insight to the employer about what type of people their employees are. Along with having these career conversations, implementing different types of training to help educate employees on how to grow in their career and grow their skill set can help improve the employee’s value. Enhance the employee experience by fostering growth through learning initiatives. Demonstrate commitment to employees' development by offering training programs and valuable resources. By providing support and opportunities for advancement, it shows that their professional and personal growth is valuable within the organization. In addition to that, extend assistance beyond the workplace and acknowledge that employees face challenges outside of work. Offer classes that equip them with practical life skills, such as budgeting, to empower them in managing their personal finances and achieving their future aspirations. For instance, teaching them how to build credit or about the financial details of the home-buying process can help your employees reach their personal goals, which can improve their overall well-being. Considering all aspects of employees and making an effort to build personal confidence can build confidence in the workplace, allowing employees to perform to their full potential. By embracing emerging trends and best practices, organizations can find and retain exceptional employees while creating a culture that promotes productivity and success. Human resources play a crucial role in ensuring that these trends are effectively implemented, leading to a thriving and engaged workforce. Author Bio: This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Building a Strong Remote Work Culture Through Communication and Collaboration
Building a Strong Remote Work Culture Through Communication and Collaboration
The working world has changed dramatically in recent times. The rise of e-commerce and online transactions has seen digital business take precedence worldwide, and as a result, companies everywhere are now facing increasingly fierce competition from overseas. In order to succeed in a crowded digital marketplace, companies are seeking to transcend the limits of their geography by recruiting elite talent from around the world, and this has led to a considerable increase in the popularity of remote work. While the shift to remote work has opened up a wealth of new opportunities for both employers and workers, the fact remains that this development is a wholly unprecedented one, and as such, it comes with its own set of challenges, namely how to get maximal benefit from remote workforces. To ensure that remote workers can bring them maximum value, HR teams must seek to be proactive in creating a strong remote work culture by fostering clear communication and effective collaboration. In this article, we will provide insight into how to go about creating a strong remote work culture, highlighting strategies and tools which can help HR teams to engage and empower remote workforces. Establishing a Communication Framework In a remote work environment, it is imperative to create a solid framework for communication that enables remote teams to work effectively as part of a wider organization, and HR plays a pivotal role in this. First and foremost, HR should seek to establish a set of communication guidelines for remote teams. These guidelines should provide a bassline for communications going forward by setting out clear expectations concerning response times and outlining channels of communication intended for specific purposes. Additionally, HR should conduct regular check-ins with remote workers. This will enable a company to elicit valuable feedback from its teams and maintain a strong connection with employees. Furthermore, it will provide HR with an opportunity to discuss potential obstacles to productivity. Fostering Collaboration with Tech Nowadays, there are a wide variety of technological tools that organizations can utilize to help create an efficient remote work culture. The following are some solutions that can enable companies to get the most out of remote workforces: Human Resource Management Systems To effectively create a robust remote work culture, HR teams must also have the right Human Resource Management System (HRMS) in place. Applications such as LIKE.TG are essential to the creation of such a culture as they provide a centralized platform for managing remote teams. A quality HRMS will come with a comprehensive suite of features that can make HR teams' jobs easier. Pulse surveys, for instance, can enable HR to efficiently gather feedback on the employee experience of remote workers, allowing them to address potential issues more quickly. Additionally, a Human Resource Management System enables a company's HR department to easily log and monitor employee performance data, conduct check-ins, and share important resources for onboarding. In this way, an HRMS allows HR to facilitate a smooth experience for remote workers. Virtual Private Networks One issue that remote workers commonly encounter is an inability to access key resources or cloud-based tools. This is due to the existence of geo-blocking restrictions, which preclude users from accessing specific sites or services if they are outside of a certain supported region. Needless to say, this can significantly hamper the productivity of remote teams, but VPNs can provide can play a major role in empowering remote teams to work effectively. VPNs enable users to reroute their Internet traffic via remote servers, essentially acting as intermediaries between users and the websites they visit. This means that by installing a VPN client or VPN extension on their device, a remote worker can mask their IP address and change their location to access online services that they would not be able to otherwise. As a result, remote workers can easily access the tools they need to work together effectively, regardless of where they are. Video-Conferencing Applications As has been mentioned, facilitating communication is key to the creation of a strong remote work culture, so video-conferencing applications are indispensable in a remote work environment. Most notably, video-conferencing applications enable all-important face-to-face communication through virtual meetings. This helps teams to express their meanings clearly and succinctly to improve productivity and aids collaboration by helping to build familiarity and rapport with remote employees. Additionally, video-conferencing applications also offer other useful features such as an online teleprompterandscreen sharing which can make remote collaboration simpler and more convenient or audio transcriptions that makes call analysis much easier later on in the business lifecycle. Through the provision and consistent use of video-conferencing applications, companies can bridge the gap between remote workers, fostering organizational cohesion and enabling brainstorming sessions that yield more effective initiatives. Project Management Tools Disorganization can be a genuine issue in remote work. With multiple team members working from different locations in different time zones, projects can quickly become disjointed, and progress often suffers as a result. This is why it is so essential to have the right project management tools in place. By furnishing remote teams with a comprehensive project management solution, a company can enable team members to easily assign tasks, set key deadlines, and track the progress of projects. In addition, remote employees can utilize key features like file sharing and workflow automated to ensure projects are managed more effectively. Simply put, project management tools enable team members to stay on the same page at all times. As such, they are essential to enhancing collaboration and reducing project turnaround time. Implementing Software Tools for Remote Work Implementing the right software can benefit a company's remote work culture enormously. However, as with all worthwhile pursuits, it is easier said than done. As such, it is advisable to adhere to best practices when it comes to the implementation of new technologies. The following can help a company to effectively incorporate new software tools for remote workers: Comprehensive Training To enable remote workers to communicate and collaborate, companies must provide them with thorough training on how to use essential software tools effectively. This means furnishing them with the appropriate learning resources, such as walk-throughs, tutorial videos, and, in the case of more complex software, digital adoption platforms to provide real-time guidance. Additionally, HR must establish a clear support network with dedicated communication channels for dealing with issues workers may experience during onboarding. Regular Auditing Regular auditing and evaluation of software tools are essential to the creation of a strong remote work culture. HR teams should engage in routine audits to collect employee feedback on software tools and analyze key metrics to gain insights into overall performance. Should a shortcoming be uncovered in this process, HR can take the appropriate steps to adjust or replace systems to better facilitate the work of remote employees. Strong Security and Data Privacy When working with remote employees, there is an elevated risk factor with regard to cybersecurity and data privacy. To avoid potentially catastrophic breaches, HR teams should work with IT departments closely to ensure the implementation of comprehensive security measures such as access controls and encryption to safeguard crucial data. In doing this, HR can enable remote employees to communicate and collaborate effectively without putting their organization at risk. Final Thoughts As remote work becomes more and more common, HR will have an increasingly important role to play in fostering communication and collaboration between remote workers. By establishing a solid framework for communication, leveraging cutting-edge software, and providing employees with comprehensive onboarding and support, HR departments can empower remote teams and drive collaboration, productivity, and employee success in the virtual workplace. Try WorkmatesInteractive Demo Click through it yourself withinteractive demo. Try It Now
Is Employee Development Really A Good Investment?
Is Employee Development Really A Good Investment?
"What if you train your people and they leave? Worse is not training them, and they stay." There you have Henry Ford's opinion on employee development. And, of course, we agree with him. A business will only go as far as the workers can carry it, and the average business starts with a handful of people. In time, it’ll grow to a point where these people can’t handle every aspect of the business. Here, you may start to outsource customer services. Eventually, the business will grow to become a company requiring many capable employees. If your company is at that point, there are a few things you need to consider. First, you need to ensure you have dedicated HR solutions in place. Software like that provided by LIKE.TG, offers a range of solutions that are designed to meet your business needs and streamline your HR processes. The second is that you need to have skilled employees working for you to keep your business on track. But more importantly, you must invest in their development. Why? We'll get into it shortly. But first, let's have a look at what employee development entails. What is Employee Development? Nowadays, employee development is a buzzword in work discussions. People use it in almost all workplace culture and corporate compliance conversations. And as you may have guessed, it simply means training your employees to be better at their jobs and be able to take on new responsibilities. Employee development has several facets, and your approach to it will depend primarily on your business processes. Most times, employee training will involve imparting technical skills to the group. But it may also include other aspects such as workplace safety or CRM competencies. However, a comprehensive training regime will also promote managerial competencies alongside core disciplines. For instance, contact center employees can learn the fundamentals of leadership alongside how to monitor a call. Nevertheless, note that you can't force growth on an employee. For the employee development program to be effective, it must be a collaborative effort by employers and workers. The employer must be willing and the employee ready. With adequate planning you can avoid 11% of your resources being wasted. Is the ROI on Employee Development Worth It? A comprehensive employee development regime will take time. But of course, the investment will more than pay off in the long run. Let's examine some of the dividends you'll enjoy when your company’s employee perk includes personal and skill development. Improved Employee Performance Only an employee who doesn't care about growing your business or doing better in their career won't be interested in improving. However, these kinds of people are few and often have specific reasons for such attitudes. Often, employees are eager to improve, especially if it means they'll have a chance to qualify for better positions. Then again, 74% of workers are willing to learn new skills to remain employable. Innovative trends mean the industries are ever-changing, and the players must constantly improve. As such, to stay employable is to grow consistently. So, most employees know they have to develop to retain their jobs. Therefore, you can count on them to do better in their careers when you train them. A good performance management software can also help boost employee productivity and morale. Additionally, a carefully structured employee development strategy won't just give the workers tools for their jobs; it'll also cultivate continuous learning habits. It'll push them towards consistent personal growth without losing focus on their primary assignments. But the best part is that training also helps to increase employees' confidence in their abilities. Plus, they'll have more motivation to work and be grateful to you for assisting them in growing. These three factors will encourage them to stay and repay you by using their skills for the company. Better Employee Response to Disruptions Nowadays, industry trends are widely unpredictable as disruptions are becoming more commonplace. So, it's now more crucial than ever for companies to be ready for the unexpected. And, of course, your readiness will show in how you respond as situations arise. The same applies to all your employees. Your company's readiness for disruptions will show in how your employees stand up to the task when necessary. Putting your employees through comprehensive developmental programs will prepare them to respond like professionals whenever necessary. Additionally, disruptions often bring challenges that can become opportunities depending on how you react to them. Proper training programs will help you create adaptable employees adept at managing spontaneous situations. And eventually, you'll have a group of workers who won't only stand up to challenges, but are also engaged enough to find and maximize the opportunities in them. Attract Top Talents Naturally, most people will love to work in an organization with several bright minds and capable employees. That's why excellent companies often attract the top talents in the industry. Most prospects will love to work in a naturally engaged workforce that's also constantly developing. Additionally, many will love to take on new roles that'll afford them opportunities to gain new skills and experiences. As a result, such high-value prospects will be willing to work with you, provided you can help them obtain such competencies. Conference Board’s latest survey says 96% of respondents deem work-related development as important, and 58% will leave a company without any employee development plans. The data proves potential employees will be happier to work for you if they know you'll provide growth opportunities for them. In that case, you can attract top talents, especially among millennials, by offering development opportunities as part of the employee perks. It shows your company cares about and actively invests in its employees' growth. Nurture Future Leaders Organizations must have competent employee leaders to operate at an acceptable efficiency level. Of course, your organization probably already has capable leaders, but you should also be planning for the long term. Ten years from now, some of the current leaders won't be with the company anymore. When that happens, the employees you've nurtured with managerial skills will come in handy. Investing in a comprehensive employee development program helps you impart the necessary leadership and managerial capabilities to your staff. This way, your call center employees can take charge when necessary and not only transfer calls or listen to complaints all day. But of course, there's the risk that the workers may leave after you invest in them. To that, we'll refer back to the quote at the top of the article. It's better to train them, and they leave, than not to teach them though they stay. Why? Because if you don't train them and they stay, your company won't grow as it should. Then, you may eventually have to lay them off because they're not competent. Then again, aside from the management staff and key decision makers, most employee groups have a few members that the rest look up to. Such individuals often have a remarkable influence on general work attitudes. Putting your employees through development programs will help create more workers with positive work attitudes that others can look up to. Therefore, when you invest in an employee development program to nurture future organization leaders, you'll create a pool of competent and loyal de facto leaders for the company. They'll know their responsibilities towards the organization's goals and won't slack off on duty. Image sourced from talentlms.com Enables More Flexibility For Innovation and Expansion Companies need to be nimble and innovative to stay ahead in their industry. But of course, the employees make up the support system enabling everything a company achieves. So, for a company to be flexible, the workforce needs to inculcate the necessary values. Therefore, having a well-trained, flexible workforce that can adapt to changing situations is a significant advantage to an organization. Such a group of employees will be able to manage changes and make the most of them. You can impart an innovative mentality to your employees with suitable developmental courses. A comprehensive program will develop their existing skills and equip them with competencies to adapt to changes. Moreover, well-trained employees tend to be more invested in achieving the organization's objectives. Having a group of employees with this work attitude creates a highly engaged workforce, a crucial workplace culture for success. Lastly, employee development creates a receptive space for innovative expansions. For instance, say you have plans to implement mainframe modernization and integration plans. You’ll have no reservations about this when knowing that your employees can now handle such systems after their training. Want to Improve YourCompany Culture Find out what type of company cultureis right for you. Try It Now You Trust Your Workforce More Investing in employee development gives more incentive to believe in your workforce's ability. Because you were involved in their growth, you know the skills they have acquired and can vouch for them. That way, you can trust them to take on tasks they previously might not have been able to. For example, you'll be able to confidently apply automated test scripts to your process after having trained your employees in how it works. Employee Development Opens You Up to More Employee development liberates you to be more futuristic in your processes. The quality of your employees' contributions will also improve. Take a contact center. Proper employee training means it would bother you less if the customer service rep had a call recorded. You trust them to do an excellent job with the clients because you have provided the developmental tools to do the job. Overall, your company will grow, the employees will be more satisfied with their jobs, and everybody will be happier with their roles. Try WorkmatesInteractive Demo Click through it yourself withinteractive demo. Try It Now
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
AI translation apps: Benefits for your travels?
AI translation apps
Benefits for your travels?
This article explains the benefits of AI translation apps for travelers, which offer a practical and efficient solution worldwide.Despite the increasing accessibility of international travel, language barriers continue to pose a significant challenge. At LIKE.TG, our goal is to help you explore the world more easilyThe Revolution of AI in TranslationAI technology has revolutionized language translation, providing unprecedented accuracy and contextualization.These applications continuously learn, improving their ability to understand and translate linguistic and cultural nuances with each update.Benefits of AI Translation AppsTravel without language barriersImagine asking for directions, interacting with locals, or even resolving emergencies in a language you don’t speak.AI translation apps make it all possible, removing one of the biggest obstacles for travelers: language.Instant communicationImagine looking at a menu in an Italian restaurant and every dish sounds like a Harry Potter spell. This is where your AI translation app acts as your personal wand.Imagine having a magic button that allows you to instantly understand and speak any language. Well, in the real world, that “wand” fits in your pocket and is called an AI translation app.These apps are like having a personal mini translator with you 24/7, ready to help you order that strange dish on the menu without ending up eating something you can’t even pronounce.Whether you’re trying to unravel the mystery of a Japanese sign or want to know what the hell that road sign in Iceland means, the instant translation offered by some AI apps is your best friend.Cultural learning beyond wordsSome of these apps don’t just translate words for you; they immerse you in a pool of culture without the need for floats. Think of them as a bridge between you and the authentic native experiences that await you in every corner of the world.Suddenly you learn to say “thank you” in Italian so convincingly that even the “nonna” at the restaurant smiles at you.There are tools that not only teach you to speak like a native, but to understand their gestures, their jokes, and even prepare you to be the “King of Karaoke in Korea”.Gain independence and be the boss of your own trip.Need a tour guide? No way! With an AI translation app in your pocket, you become the hero of your own travel odyssey.These digital wonders give you the freedom to control your adventure, allowing you to discover those secret corners of Paris or navigate the back streets of Tokyo without becoming part of the scenery.They are your golden ticket to freedom, giving you the power to explore at your leisure without having to follow the pack like a duck in a line.It’s time to take the reins, blaze your own trail, and collect the epic stories everyone wants to hear.With these apps, independence isn’t just a word; it’s your new way of traveling.Improve your dining experienceHave you ever felt like a detective trying to solve the mystery of a foreign menu? With AI translation apps, the mystery is solved instantly.Imagine pointing your phone at a dish called “Risotto ai Funghi” and discovering that you’re not ordering a strange dessert, but a delicious rice with mushrooms.These apps are your personal Michelin guide, ensuring that every bite is an adventure for your taste buds and not an unwanted surprise.Makes using public transportation easierSay goodbye to the complicated signs and misunderstandings that get you around town.It’s like every traffic sign and schedule speaks your language, giving you a VIP pass to move around the city like a fish in water, ready to explain that the train leaves in 5 minutes, not 50.Suddenly, getting from point A to point B is as easy as ordering a pizza.Improve your personal safetyIn a pinch, these apps become your capeless hero. Whether it’s explaining a shellfish allergy or locating the nearest emergency exit, they help you communicate clearly and avoid those “lost in translation” moments no one wants to experience.Access real-time local information:See that poster about a local event? Yeah, the one that looks interesting but is in a language you don’t understand.With a quick scan, your translation app tells you all about that secret concert or food festival that only the locals go to.Congratulations! You’ve just upgraded your status from tourist to expert traveler.Flexibility and convenienceWant to change your plans and venture to a nearby town recommended by a local you met yesterday at the train station? Of course you can!With the confidence your translation app gives you, you can decide to follow that spontaneous advice and visit a nearby town without worrying about the language. Your trip, your rules.Choosing the best translation app for your travelsWhen choosing a translation app, it is important to consider the variety of languages available, the accuracy of the translation, and the additional features it offers.LIKE.TG apps, for example, stand out for their wide range of supported languages and innovative features that go beyond simple translation, such as real-time speech recognition and built-in language lessons.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
AI-based translation tools: Analysis and comparison of the best ones
AI-based translation tools
Analysis and comparison of the best ones
As globalization increases, companies and individuals are finding it necessary to communicate more frequently with people who speak different languages.As a result, the need for translation tools has become more pressing.The good news is that there are now AI-based translation tools that make the process of translating text and speech faster and more accurate than ever before.In this article, I will analyze and compare the best AI-based translation tools available, discussing their advantages, features and drawbacks.Introduction to AI-based translation toolsAI-based translation tools use artificial intelligence to translate text and speech from one language to another. These tools have become increasingly popular in recent years thanks to advances in machine learning and natural language processing. Such tools are faster, more accurate and can handle a higher volume of work.Benefits of using AI-based translation toolsOne of the main advantages of using AI-based translation tools is speed. These tools can translate large volumes of text in a matter of seconds, whereas it would take a human translator much longer to do the same job.They are less likely to make mistakes and can also be used to translate speeches in real time, which makes them very useful for international conferences or business meetings.Popular AI-based translation tools and their featuresThere are many AI-based translation tools, each with its own unique features. Here are some of the most popular ones and what they offer:1. Google TranslateGoogle Translate is one of the most well-known AI-based translation tools. It offers translations in over 100 languages and can be used to translate text, speech, and even images. Google Translate also offers a feature called “Conversation Mode,” which allows two people to have a conversation in different languages using the same device.2. Microsoft TranslatorMicrosoft Translator is another popular AI-based translation tool. It offers translations in over 60 languages and can be used to translate text, speech, and images. Microsoft Translator also offers a feature called “Live Feature,” which allows two people to have a conversation in different languages using their own devices.3. DeepLDeepL is a newer AI-based translation tool, but it has quickly gained popularity thanks to its high-quality translations. It offers translations in nine languages and can be used to translate text. DeepL uses deep learning algorithms to produce translations that are more accurate and natural-sounding than those produced by other translation tools.4. LIKE.TG TranslateLIKE.TG Translate is a relatively new AI-based translation tool that has gained popularity in recent years. It is available in over 125 languages and can translate text, voice and images. One of the unique features of LIKE.TG Translate is its ability to translate text within other apps.The best feature of these apps is that not only do they base their translation using AI but they have a team of native translators behind them constantly improving their applications to make them even better.Factors to consider when choosing an AI-based translation toolWhen choosing an AI-based translation tool, there are several factors to consider. The first is the languages you need to translate. Make sure the tool you choose supports the languages you need. The second factor is the type of translations you need. Do you need to translate text, speech, or images? Do you need real-time translation for conversations? The third factor is the accuracy of the translations. Consider the quality of the translations produced by each tool. Lastly, consider the cost of the tool. Some AI-based translation tools are free, while others require a subscription or payment per use.Pros and cons of using AI-based translation toolsLike any tool, AI-based translation tools have pros and cons. Here are some of the main advantages and drawbacks of using these tools:After a thorough analysis, I can faithfully describe to you some of the most characteristic pros and cons of these tools:PROSAccuracy: These tools are able to better understand the context and syntax of the language, which translates into greater translation accuracy.Speed: Translating large amounts of text can take a long time if done manually, whereas AI-based translation tools are able to process large amounts of text in a matter of seconds.Cost savings: AI-based translation tools are often less expensive than human translation services, especially for large projects.Integrations: Many of these tools integrate with other platforms and productivity tools, making them easy to use in different contexts.CONSLack of context: These tools often lack context, which can result in inaccurate or inconsistent translations. For example, a literal translation of a sentence in one language into another may not take into account cultural connotations or social context and result in a translation that makes no sense.Lack of accuracy: Although AI-based translation tools have improved significantly in recent years, they are still not as accurate as humans. Translations can be inaccurate or have grammatical and spelling errors, especially in more complex or technical languages.They cannot capture nuances or tones: Such translation tools cannot capture nuances or tones that are often important in human communication. For example, they may miss the sarcastic or ironic tone of a sentence and translate it literally.Language dependency: language dependent, meaning that they work best for translating between widely spoken and documented languages but do not represent less common languages or regional dialects well. .Cost: While there are some available for free, many of the high-quality tools are quite expensive.Lack of customization: AI-based translation tools cannot be customized to meet the specific needs of an individual or company. This can limit their usefulness especially when highly specialized or technical translation is required.Privacy and security: Some tools collect and store sensitive data, which can raise serious concerns about data privacy and security.In conclusion, AI-based translation tools offer a number of advantages in terms of speed, accuracy and cost, but it is important to be aware of their limitations and challenges when selecting a tool.How AI-based translation tools are changing the translation industryAI-based translation tools are changing the translation industry in several ways. The first is that the translation process is faster and more efficient. This allows translators to handle larger volumes of work and deliver projects faster. The second way in which they are changing the industry is that specialized translators are becoming more in demand, as human quality is irreplaceable and although they can do basic translations, they have problems with technical or specialized language.This means that specialized translators in certain areas are more in demand than ever.The future of AI-based translation toolsThe future of AI-based translation tools is bright. As technology continues to advance, these tools will become even more sophisticated and accurate. We may eventually see a tool capable of handling all forms of language, including slang and regional dialects. It is also possible that they will become more integrated into our daily lives, allowing us to communicate with people who speak different languages more easily than ever before, yet experts continue to warn that humans cannot be replaced.Conclusion and recommendations for the best AI-based translation toolsIn conclusion, AI-based translation tools offer many advantages over traditional methods. They are faster, more accurate and can handle a higher volume of work. However, it is important to consider the languages you need to translate, the type of translations you need, the accuracy of the translations and the cost of the tool when choosing an AI-based translation tool, because at the end of the day no AI can replace a human being, nor can it emulate the human quality that a human being can bring to us.Based on our analysis and comparison, we recommend Google Translate for its versatility and variety of features. However, if you need high quality translations, LIKE.TG Translate may be the best choice.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
Artificial intelligence (AI) in language teaching: Future perspectives and challenges
Artificial intelligence (AI) in language teaching
Future perspectives and challenges
In a world where educational technology is advancing by leaps and bounds, it is no surprise that artificial intelligence is revolutionizing the way we learn languages.The combination of machine learning in education and AI in language teaching has opened up a range of exciting possibilities and, at the same time, poses challenges that we must face to make the most of this innovation.What is Artificial Intelligence in Language Teaching?Artificial intelligence (AI) in language teaching refers to the use of algorithms and computer systems to facilitate the process of learning a new language.From mobile apps to online platforms, AI has been integrated into a variety of tools designed to help students improve their language skills efficiently and effectively.Advances in AI and its challenges in language learningArtificial intelligence (AI) is radically transforming the way we learn languages. With the emergence of AI-powered apps and platforms, students have access to innovative tools that personalize learning to their individual needs.These tools use machine learning algorithms to analyze student progress and deliver tailored content, from grammar exercises to conversation practice.Additionally, AI-powered translation has significantly improved in accuracy and speed. Apps like LIKE.TG Translate allow users to instantly translate between multiple languages ​​with just a few clicks, making multilingual communication easier.Artificial Intelligence offers unprecedented potential to improve the language learning process, providing students with personalized and efficient tools.Positive Perspectives of AI in Language TeachingOne of the main advantages of AI in language teaching is its ability to personalize learning. Through data analysis and machine learning, AI systems can adapt digital learning platforms, content and activities based on the needs and preferences of each student.This allows for a more individualized and effective approach to improving language skills.In addition, AI has also enabled the development of more accurate and faster real-time translation tools. With apps like LIKE.TG Translate, users can access instant translations in multiple languages ​​with just a few clicks.This facilitates communication in multilingual environments and expands opportunities for interaction and learning.AI in language teaching opens the doors to global communication without barriersChallenges and Future ChallengesDespite advances in AI applied to language teaching, there are still important challenges that we must overcome. One of the main challenges is to guarantee the quality and accuracy of the content generated by AI.While AI systems can be effective in providing feedback and practice exercises, there are still areas where human intervention is necessary to correct errors and provide high-quality teaching.Another important challenge is ensuring that AI in language teaching is accessible to everyone. As we move towards an increasingly digitalized future, it is crucial to ensure that all people, regardless of their geographic location or socioeconomic status, have access to AI language learning apps.This will require investment in technological infrastructure and digital literacy programs around the world.How Long Is It Possible to Learn a Language with Artificial Intelligence?With the help of artificial intelligence (AI), learning a new language can be more efficient than ever.Although the time required to master a language varies depending on various factors, such as the complexity of the language, the level of dedication of the learner, and the quality of the AI ​​tools used, many people have managed to acquire significant language skills in a relatively short period of time.Thanks to AI applications and platforms designed specifically for language learning, users can benefit from a personalized approach tailored to their individual needs.These tools use machine learning algorithms to identify areas for improvement and provide relevant content, speeding up the learning process.On average, some people have reported significant gains in their language proficiency in just a few months of consistent use of AI tools.However, it is important to keep in mind that learning a language is an ongoing process and that completing mastery can take years of constant practice and exposure to the language in real-world contexts.Ultimately, the time needed to learn a language with AI depends largely on the commitment and dedication of the student.“The journey to mastering a language with AI begins with small daily steps, but constant dedication is the key to achieving the desired fluency.”In conclusion, the integration of technology in education and artificial intelligence in language teaching offers exciting opportunities to improve the learning process and promote intercultural global communication.However, it also poses challenges that we must proactively address to ensure that everyone can benefit from this innovation in education.With a collaborative approach and a continued commitment to educational excellence, we can fully realize the potential of AI in language teaching and prepare for a multilingual and globalized future.Visit our website for more information and begin your journey towards mastering languages ​​​​with the best and most advanced technology.
海外工具
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
10款常用的SEO内容优化工具
10款常用的SEO内容优化工具
谷歌使用含有数百个加权因子的复杂算法,根据给定网页与给定关键词的相关性,对网页进行索引和排名。数字营销人员则通过实证测试试图弄清这个复杂算法背后的原理,并采用特定的方法来提高网页在搜索结果页中的排名,这一过程被叫做搜索引擎优化(SEO),这是数字营销人员必须掌握的重要技能。 如果没有优质SEO内容工具,优化网页内容将是一项冗长乏味的工作。为了帮助您节省大量时间和劳动力,本为会为您推荐10个最佳SEO内容创作工具,这些工具适用于内容创作过程的不同阶段。 1. Google Search Console 价格:网站所有者可免费使用 作用:Google Search Console是谷歌自己的工具,能够帮助提高网站在搜索引擎结果页面中的排名。它包括网站性能监视工具,页面加载时间监视工具。您还可以监控您的网站在Google搜索结果中的排名,了解哪些页面是针对特定关键词进行排名的。您还可以查看网页在搜索结果页面的展示次数和点击次数。它帮助您确定该优化哪些内容,以及接下来该定位哪些关键词。 2. Google Keyword Planner 价格:拥有Google Ads账户的人均可免费使用 作用:Google Keyword Planner是进行基本的关键词研究的最佳免费工具之一。您可以 1)发现新关键词:输入任何关键词来查看与其类似的关键词列表,以及它们的搜索量和相关指标,使得你很容易找到新的关键字优化目标;2)预测关键词趋势:监控趋势,以发现流行的搜索关键词。Kenny觉得这个工具只适合做SEM的小伙伴,如果你是做SEO的,那查找到的关键词数据不适合SEO。 3. WordStream 价格:免费 作用:WordStream 提供了一个精简版的Google Keyword Planner,它是免费的,易于使用。只需输入您选择的关键词,选择一个行业,并输入您的位置,然后单击Email All My Keywords按钮,您就可以获得关键词列表和它们在Google和Bing上的搜索量,以及每个关键词的平均每次点击成本(CPC) 4. SEMrush 价格:部分功能免费,订阅制99.95美元/月 作用:SEMrush 是最流行的工具之一,适用于所有类型的数字营销人员。它包含40多种不同的工具,可以帮助进行SEO、PPC和社交媒体管理。营销人员可以使用SEMrush分析反向链接、进行关键词研究、分析自己或竞争对手的网站性能和流量,并发现新的市场和机会。SEMrush还有一个SEO审计程序,可以帮助解决网站SEO的一些技术问题。 图片来源:SEMrush 5. BuzzSumo 价格:79美元/月 作用:BuzzSumo帮助营销人员有效分析网站内容,同时紧跟热门趋势。BuzzSumo能够找到用户在不同平台上最喜欢分享的内容。只需要输入网站链接,就能查看什么是该网站最热门的内容。您还可以分析过去一天内,一个月内以及一年内的趋势,并且按照作者或者平台过滤。 6. Answer the Public 价格:每天3次免费使用,无限使用99美元/月 作用:输入某一关键词,您可以查找到任何与之相联系的关键词,并获得可视化报告。这些关键字以您输入的关键词为中心,形成一个网状结构,展示它们之间的联系。借助Answer the Public,营销人员可以撰写针对性强的文章,使网页更有可能出现在Google Snippets中。 图片来源:Answer the Public 7. Yoast SEO 价格:基础版免费,高级版89美元/月 作用:Yoast SEO是一个WordPress插件。它可在您使用WordPress优化博客文章时,为您提供实时反馈,提供改进建议。它类似一个清单工具,实时告诉你撰写网站博文时还可以做哪些事来优化SEO。 8. Keyword Density Checker 价格:每月500次使用限制,如需解锁更多使用次数,可购买50美元/年的高级版 作用:关键字密度(Keyword density)是谷歌等搜索引擎用来对网页进行排名的重要因素。您应该确保目标关键词在每篇文章中被提到足够多的次数,同时还不能滥用关键词。keyword density checker可以计算出每个关键词在您的文章中被提及的次数。只要复制粘贴文本,您就能知道文章中出现频率最高的关键词列表。对于大多数内容而言,目标关键字的密度最好在2%到5%。 图片来源:Keyword Density Checker 9. Read-Able 价格:免费版可供使用,付费版4美元/月 作用:据统计,北美人的平均阅读水平在八年级左右。因此,如果北美人是您的目标受众,您应该撰写清晰易懂的句子和文章。如果您的目标受众受过大学教育,则可以使用较长的单词和复杂的句子。Read-able帮助您将文章写作水平与目标受众的阅读水平相匹配,为读者提供最佳体验。它提供阅读水平检查,语法和拼写检查等功能。 10. Grammarly Premium 价格:11.66美元/月 作用:搜索引擎将网站的拼写和语法纳入排名范围。如果网站内容包含许多拼写错误,它就不太可能获得一个高排名。Grammarly可以轻松创建语法正确且没有拼写错误的内容。您可以将Grammarly作为插件添加到浏览器,并在撰写电子邮件、社交媒体更新或博客文章时使用它。 从关键词研究到拼写检查和语法纠正,这10种工具涵盖了网站内容创建的每一个步骤。我们希望您在为网站编写内容时,可以使用其中一部分工具来节省时间和精力。如果您在实操上遇到困难,或者需要专业的咨询服务,一个专业的数字营销团队正是您需要的!Ara Analytics有丰富的搜索引擎优化经验,欢迎联系我们,我们将为您提供定制化的专业服务。 往期推荐: 支招!新网站引流SEO优化该怎么做? 十七招教你快速提升网站流量 | Google “SEO到底多久才可以见效啊?”-跨境电商提高自然流量必须知道的五个真相 【Google SEO】12款常用的免费谷歌SEO工具推荐- 助网站流量翻倍增长 (来源:Kenny出海推广) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
平台商家想要销量好,关键要选择有针对性的数据工具。本文将分享11款相关产品,帮助国内亚马逊卖家更好地解决日常销售中的问题。 这些工具可以帮助卖家找到一定需求的利基市场以及热销产品。 废话不多说,接着往下看吧! 1、 AmzChart (图片来源:AmzChart) AmzChart中的Amazon BSR图表工具涵盖9个国家,拥有超过数十万的产品分析。 如果你想在竞争中脱颖而出赢得竞品的市场份额,为企业带来财富的话,那么选择AmzChart准没错! 你可以选择AmzChart的理由: • Amazon BSR中可找到低竞争利基产品,助力销量增长至200%。 • 短短一分钟之内即可找到热销品类,帮助卖家深入更大的利润空间。 • 追踪竞争对手产品数据,并以电子邮件形式提供反馈。 • 反查对手ASIN功能可帮助商家分析竞争对手的关键词。 • 跟踪竞争对手的各项平台指标。 • 获取产品价格趋势,且可以轻松下载历史跟踪器插件,并安装自己的网站上。 • 通过分析报告和视频教程获得专业指导——在亚马逊经商之旅的各个阶段,你都不会孤立无援。 【点击此处】获取黑五网一福利:前3个月享5折优惠 2、 Jungle Scout (图片来源:Jungle Scout) 无论你是新手商家,或是已有经验的亚马逊老司机,Jungle Scout均可为你提供多方支持。 你可以选择Jungle Scout的理由: • 可使用筛选器从产品数据库中找到热销产品,快速又方便。 • 平台新手可通过量化数据做出决策,轻松推出产品。 • Jungel Scout可帮助商家精简业务流程,提高市场洞察能力。 • 大量的功能,如排名跟踪、listing搭建器、评价自动化、库存监管等。 3、Seller Labs Pro (图片来源:SellerLabs) 作为亚马逊智能关键字工具之一,SellerLabs能帮助商家提高自然排名和付费流量,以及一系列广泛工具。 无论是长尾关键词,还是PPC术语,你在这个工具中找到。专业版每个月49美元起价。年度计划更为划算,每月39美元起,共可节省120美元。 你可以选择Seller Labs Pro的理由: • 商家随时可监控流量、广告支出、转化率和下载报告,并将收到重要指标的通知。 • 实时通知可以帮助商家做出决策,避免缺货。 • 基于AI智能,为构建SEO策略提供详细建议。 • 访问优化工具,抓取热销产品关键字,节省运营时间。 4、 Helium 10 (图片来源:Helium 10) 作为一体化的亚马逊数据工具,Helium 10可轻松助力平台商家拓展业务。 你可以选择Helium 10 的理由: • 数据库中有4.5亿条ASIN数据,可帮助商家更快地找到产品。更直观进行分析和利润估算,以验证产品是否能够成功打入市场。 • 您可以探索关键字研究,如单字、反查对手ASIN、后端和低竞争度短语。 • 数百个关键字无缝编写listing,并让排名更靠前。 • 内置的安全工具能够避免安全威胁。可以使用警报和更新轻松地管理您的业务。 • 分析可以帮助做出强有力的决策,形成更好的产品排名。 • 可以轻松使用PPC管理和自动化以促进业务增长。 【点击此处】获取黑五限时特惠:购买两个月Diamond钻石套餐可享受5折优惠并获得额外福利。 5、AmaSuite 5 (图片来源:AmaSuite 5) AmaSuite 5具有强大的新功能,其中包括可以在Mac和Windows双系统完形成无缝工作流的Research桌面软件。 通过AmaSuite 5工具套件,商家可以发现利好关键字和产品,从而在亚马逊上赚到一笔。 你可以选择AmaSuite 5的理由: • 使用Ama Product Analyzer,可以找到各个品类的畅销产品。 • 可以通过输入主要产品关键字找到类似款式的畅销产品。 • 通过提取产品评论获得自有品牌产品想法,并可分析产品特点和优势,确保完成无风险销售行为。 • 访问亚马逊销售课程奖金,并学习如何在亚马逊开展规模化销售业务。其中的分步指南事无巨细地给予商家运营指导。 6、AMZBase (图片来源:AMZBase) AMZBase是一个免费的谷歌浏览器插件,以帮助亚马逊商家正确地选品。 你可以选择AMZBase 的理由: • 帮助获取亚马逊产品ASIN编码与listing标题描述。 • 免费访问CamelCamelCamel、阿里巴巴、全球速卖通、eBay和谷歌搜索。 • 可通过自动计算FBA费用确定预期利润。 • 一站式即时搜索工具,搜索谷歌及阿里巴巴上的相关产品。 • 只需选择关键字即可立即搜索。 • 使用AMZBase前,请将谷歌浏览器升级至最新版本。 7、Unicorn Smasher (图片来源:Unicorn Smasher) Unicorn Smasher是AmzTracker旗下产品,可以节省商家在亚马逊上的选品时间,帮助卖家更好地了解亚马逊上各个产品的定价、排名、评论和销售额。 你可以选择Unicorn Smasher的理由: • 简单、易操作的仪表盘界面,助力完成选品数据抓取。 • 根据亚马逊listing中的实时数据,获得每月的预估销售额。 • 保存商家或可节省511美元 8、Keepa (图片来源:Keepa) Keepa也是一个浏览器插件,也适用于其它所有主流浏览器。只需安装该插件,所有功能随即可全部免费使用。 你可以选择Keepa的理由: 一个免费的亚马逊产品搜索工具,具有深度数据筛选功能。 显示降价和可用性提醒的价格历史图表。 可在亚马逊上比较不同地区的价格。 可以依据价格高点下跌查询任一品类的近期交易。 可通过通知和愿望列表来进行数据跟踪。 9、ASINspector (图片来源:ASINspector) ASINspector是一个免费的谷歌插件,助力商家成为亚马逊上的专业人士。该工具不仅可以抓取利好产品信息,还能让商家以低价拿下供应商,从而获得较大利润。 你可以选择ASINspector的理由: 可提供预估销售和实时利润情况等数据。 使用AccuSales™数据分析引擎可节省选品时间。 挖掘利好产品想法,并可以红色、绿色和黄色进行标记。 用利润计算器查看决定产品是否存在合理利润空间。 与任一国家的任一亚马逊平台无缝衔接。 10、AMZScout AMZScout是卖家常用的亚马逊工具之一。 你可以选择AMZScout的理由: 访问产品数据库,查找热门新产品。 通过AMZSscout提供的培训课程提高销售技巧。 在任何国家/地区搜索国际供应商并以建立自己的品牌。 监控竞争对手的关键字、销售、定价等。 只需点击3次即可轻松安装,有中文版。 黑五福利:三五折优惠获完整工具集合,可节省511美元【点击此处】 11、 PickFu PickFu是一款亚马逊A/B测试工具,也是一个可以获取消费者问卷调查的平台。 你可以选择PickFu的理由: • 真实的美国消费者反馈 • 几分钟即可在线完成问卷调研 • 商品设计、图片、描述等及时反馈 • 精准的目标群众和属性划分 • 中文客服支持 【点击此处】获取网一福利:预购积分享8折 这11大效率型亚马逊工具已介绍完毕,相信你已经有了心仪的选择了!快去实践一下,试试看吧! (来源:AMZ实战) 以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
全球峰会
1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
近日,苹果发布 2022 年 App Store 透明度报告,展示了 App Store 在 175 个国家和地区运营的数据,包括在线/下架应用数量、提审被拒应用数量、每周访问量、搜索量等。为帮助开发者快速了解 App Store 新发布的各项数据情况,在本篇内容中,AppStare 拆解了各项数据,为开发者提供直观展示,可供参考。app 数据App Store 在线及下架 app 数量报告显示,2022 年,App Store 中在线 app 总数量超 178 万(1,783,232),从 App Store 下架的 app 数量超 18 万(186,195)。提交审核及被拒的 app 数量共有超 610 万(6,101,913)款 app 提交到 App Store 进行审核,其中近 168 万(1,679,694)款 app 提审被拒,占比 27.53%,审核拒绝的主要原因包括性能问题、违反当地法律、不符合设计规范等。此外,提审被拒后再次提交并通过审核的 app 数量超 25 万(253,466),占比 15.09%。不同原因提审被拒的 app 数量app 提审被 App Store 审核指南拒绝的原因包括 app 性能问题、违反当地法律、不符合设计规范、业务问题、存在安全风险及其他六大模块。从上图可见,性能问题是 app 提审被拒的最大原因,超 101 万(1,018,415)款 app 因此被 App Store 审核指南拒绝,占比达 50.98%。建议开发者在 app 提审前,针对 App Store 审核指南再做详细的自我审查,提升通过可能。从 App Store 下架的 app Top 10 分类2022 年,App Store 下架超 18 万(186,195)款 app,其中游戏类 app 是下架次数最多的应用类别,超 3.8 万(38,883)款,占比 20.88%,其次为 工具类 app,共下架 2 万(20,045)款,占比 10.77%。中国大陆下架 app 品类 top 10在中国大陆地区,下架 app 总计超 4 万(41,238)款。工具类 app 是下架数量最多的 app 子品类,达 9,077 款,占比 22.01%,其次为游戏类 app,下架 6,173 款,占比 14.97%。被下架后申诉的 app 数量在 175 个国家/地区中,被下架后申诉的 app 数量总计超 1.8 万(18,412)款。中国大陆下架后申诉的 app 数量最多,达 5,484 款,占比 29.78%。申诉后恢复上架的 app 数量申诉后恢复上架的 app 数量总计为 616 款,其中中国大陆申诉后恢复上架的 app 最多,为 169 款,占中国大陆下架后申诉 app 数量(5,484)的 3.08%。开发者数据注册苹果开发者总数近 3700 万(36,974,015),被终止开发者账户数量近 43 万(428,487),占比 1.16%。其中,开发者账户因违反开发者计划许可协议(DPLA)而被终止的主要原因分别有欺诈(428,249)、出口管制(238)等。被终止后申诉的开发者账户数量为 3,338,被终止后申诉并恢复的开发者账户数量为 159,占比 4.76%。用户数据在用户方面,平均每周访问 App Store 的用户数超 6.56 亿(656,739,889)。2022 年,App Store 终止用户账户数量超 2.82 亿(282,036,628)。值得注意的是,App Store 还阻止了金额超 $20.9亿($2,090,195,480)的欺诈交易。在用户 app 下载方面,平均每周下载 app 数量超 7.47 亿(747,873,877),平均每周重新下载 app 数量超 15.39 亿(1,539,274,266),是前者的 2 倍。因此,建议开发者多加重视对回访用户的唤醒,相关推广策略的制定可能起到较为理想的效果。在 app 更新方面,平均每周自动更新 app 数量超 408 亿(40,876,789,492),平均每周手动更新 app 数量超 5 亿(512,545,816)。可见,用户在 app 更新问题上更偏向依赖自动更新。搜索数据平均每周在 App Store 搜索的用户数超 3.73 亿(373,211,396),App Store 的高质流量有目共睹。在至少 1000 次搜索中出现在搜索结果前 10 名的 app 总数近 140 万(1,399,741),平均每周出现在至少 1000 次搜索结果前 10 名的 app 数量 近 20 万(197,430)。除了通过元数据优化等操作提升 app 的搜索排名外,Apple Search Ads 也是帮助开发者提升 app 曝光和下载的重要渠道。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
全球代理
 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
广告投放
2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
在数字化营销的快速发展中,各种社交应用和浏览器为企业提供了丰富的营销系统。其中,LINE营销系统作为一种新兴的社交媒体营销手段,越来越受到企业的重视。同时,比特浏览器作为一种注重隐私和安全的浏览器,也为用户提供了更安全的上网体验。本文LIKE.TG将探讨这两者之间的相互作用,分析它们如何结合为企业带来更高效的营销效果。最好用的LINE营销系统:https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、LINE营销系统概述LINE营销系统是指通过LINE平台开展的一系列营销活动。它利用LINE的即时通讯功能,帮助企业与客户建立紧密的联系。LINE营销系统的核心要素包括:1.群组和频道管理:企业可以创建和管理LINE群组与频道,实时与用户互动,分享产品信息、促销活动和品牌故事。2.用户数据分析:通过分析用户在LINE上的行为,企业能够获取市场洞察,优化产品与服务。3.自动化工具:利用LINE的API,企业可以创建自动化聊天机器人,提供24小时客户服务,提升用户体验。这种系统的优势在于其高效的沟通方式,使品牌能够快速响应客户需求,并通过个性化服务增强客户忠诚度。二、比特浏览器的特点比特浏览器是一款强调用户隐私和安全的浏览器,它在保护用户数据和提供优质上网体验方面具有明显优势。其特点包括:1.隐私保护:比特浏览器通过多重加密保护用户的浏览数据,防止个人信息泄露。2.去中心化特性:用户可以更自由地访问内容,而不受传统浏览器的限制。3.扩展功能:比特浏览器支持多种扩展,能够满足用户个性化的需求,比如广告拦截和隐私保护工具。比特浏览器的设计理念使得它成为那些关注隐私和安全用户的理想选择,这对企业在进行线上营销时,尤其是在数据保护方面提出了更高的要求。三、LINE营销系统与比特浏览器的互补作用 1.用户体验的提升 LINE营销系统的目标是通过即时通讯与用户建立良好的互动关系,而比特浏览器则为用户提供了一个安全的上网环境。当企业通过LINE进行营销时,用户使用比特浏览器访问相关内容,能够享受到更加安全、流畅的体验。这样的组合使得企业能够更好地满足用户的需求,从而提高客户的满意度和忠诚度。 2.数据安全的保障 在数字营销中,数据安全至关重要。企业在使用LINE营销系统收集用户数据时,面临着数据泄露的风险。比特浏览器提供的隐私保护功能能够有效降低这一风险,确保用户在访问企业页面时,个人信息不会被泄露。通过结合这两者,企业不仅能够进行有效的营销,还能够在用户中建立起良好的信任感。 3.营销活动的有效性 LINE营销系统可以帮助企业精准定位目标受众,而比特浏览器则使得用户在浏览营销内容时感受到安全感,这样的结合有助于提升营销活动的有效性。当用户对品牌产生信任后,他们更可能参与活动、购买产品,并进行二次传播,形成良好的口碑效应。四、实际案例分析 为了更好地理解LINE营销系统与比特浏览器的结合效果,我们可以考虑一个成功的案例。一家新兴的电商平台决定通过LINE进行一项促销活动。他们在LINE频道中发布了一系列关于新产品的宣传信息,并引导用户访问专门为此次活动设置的页面。 为了提升用户体验,该平台鼓励用户使用比特浏览器访问这些页面。用户通过比特浏览器访问时,能够享受到更安全的浏览体验,从而更加放心地参与活动。此外,平台还利用LINE的自动化工具,为用户提供实时的咨询和支持。 这一策略取得了显著的效果。通过LIKE.TG官方云控大师,LINE营销系统,电商平台不仅成功吸引了大量用户参与活动,转化率也显著提升。同时,用户反馈表明,他们在使用比特浏览器时感到非常安心,愿意继续关注该品牌的后续活动。五、营销策略的优化建议 尽管LINE营销系统和比特浏览器的结合能够带来诸多优势,但在实际应用中,企业仍需注意以下几点:1.用户教育:许多用户可能对LINE和比特浏览器的结合使用不够了解,因此企业应提供必要的教育和培训,让用户了解如何使用这两种工具进行安全的在线互动。2.内容的多样性:为了吸引用户的兴趣,企业需要在LINE营销中提供多样化的内容,包括视频、图文和互动问答等,使用户在使用比特浏览器时有更丰富的体验。3.持续的效果评估:企业应定期对营销活动的效果进行评估,了解用户在使用LINE和比特浏览器时的反馈,及时调整策略以提升活动的有效性。六、未来展望 随着数字营销的不断演进,LINE营销系统和比特浏览器的结合将会变得越来越重要。企业需要不断探索如何更好地利用这两者的优势,以满足日益增长的用户需求。 在未来,随着技术的发展,LINE营销系统可能会集成更多智能化的功能,例如基于AI的个性化推荐和精准广告投放。而比特浏览器也可能会进一步加强其隐私保护机制,为用户提供更为安全的上网体验。这些发展将为企业带来更多的营销机会,也将改变用户与品牌之间的互动方式。 在数字化营销的新时代,LINE营销系统和比特浏览器的结合为企业提供了一个全新的营销视角。通过优化用户体验、保障数据安全和提升营销活动的有效性,企业能够在激烈的市场竞争中占据优势。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业将能够充分利用这一结合,最终实现可持续的发展。未来,随着技术的不断进步,这一领域将继续为企业提供更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。
LIKE.TG出海|kookeey:团队优选的住宅代理服务
LIKE.TG出海|kookeey
团队优选的住宅代理服务
在当今互联网时代, 住宅代理IP 已成为许多企业和团队绕不开的技术工具。为了确保这些代理的顺利运行,ISP白名单的设置显得尤为重要。通过将 住宅代理IP 添加至白名单,可以有效提升代理连接的稳定性,同时避免因网络限制而引发的不必要麻烦。isp whitelist ISP白名单(Internet Service Provider Whitelist)是指由网络服务提供商维护的一组信任列表,将信任的IP地址或域名标记为无需进一步检查或限制的对象。这对使用 住宅代理IP 的用户尤其重要,因为某些ISP可能对陌生或不常见的IP流量采取防护措施,从而影响网络访问的速度与体验。二、设置isp whitelist(ISP白名单)的重要性与优势将 住宅代理IP 添加到ISP白名单中,不仅能优化网络连接,还能带来以下显著优势:提升网络连接稳定性ISP白名单能够有效避免IP地址被错误标记为异常流量或潜在威胁,这对使用 住宅代理IP 的团队而言尤为重要。通过白名单设置,网络通信的中断率将显著降低,从而保证代理服务的连续性。避免验证环节在某些情况下,ISP可能会针对未知的IP地址触发额外的验证流程。这些验证可能导致操作延迟,甚至直接限制代理的功能。而通过将 住宅代理IP 纳入白名单,团队可以免除不必要的干扰,提升工作效率。增强数据传输的安全性白名单机制不仅可以优化性能,还能确保流量来源的可信度,从而降低网络攻击的风险。这对于依赖 住宅代理IP 处理敏感数据的企业来说,尤为重要。三、如何将住宅代理IP添加到ISP白名单添加 住宅代理IP 到ISP白名单通常需要以下步骤:确认代理IP的合法性在向ISP提交白名单申请前,确保代理IP来源合法,且服务商信誉良好。像 LIKE.TG 提供的住宅代理IP 就是一个值得信赖的选择,其IP资源丰富且稳定。联系ISP提供支持与ISP的技术支持团队联系,说明将特定 住宅代理IP 添加到白名单的需求。多数ISP会要求填写申请表格,并提供使用代理的具体场景。提交必要文档与信息通常需要提交代理服务的基本信息、IP范围,以及使用目的等细节。像 LIKE.TG 平台提供的服务,可以帮助用户快速获取所需的相关材料。等待审核并测试连接在ISP完成审核后,测试 住宅代理IP 的连接性能,确保其运行无异常。四、为何推荐LIKE.TG住宅代理IP服务当谈到住宅代理服务时, LIKE.TG 是业内的佼佼者,其提供的 住宅代理IP 不仅数量丰富,而且连接速度快、安全性高。以下是选择LIKE.TG的几大理由:全球覆盖范围广LIKE.TG的 住宅代理IP 覆盖全球多个国家和地区,无论是本地化业务需求,还是跨国访问,都能轻松满足。高效的客户支持无论在IP分配还是白名单设置中遇到问题,LIKE.TG都能提供及时的技术支持,帮助用户快速解决难题。灵活的定制服务用户可根据自身需求,选择合适的 住宅代理IP,并通过LIKE.TG的平台进行灵活配置。安全与隐私保障LIKE.TG对数据安全有严格的保护措施,其 住宅代理IP 服务采用先进的加密技术,确保传输过程中的隐私无忧。五、ISP白名单与住宅代理IP的完美结合将 住宅代理IP 纳入ISP白名单,是提升网络效率、保障数据安全的关键步骤。无论是出于业务需求还是隐私保护,选择优质的代理服务商至关重要。而 LIKE.TG 提供的住宅代理服务,以其卓越的性能和优质的用户体验,成为团队和企业的理想选择。如果您正在寻找稳定、安全的 住宅代理IP,并希望与ISP白名单功能完美结合,LIKE.TG无疑是值得信赖的合作伙伴。LIKE.TG海外住宅IP代理平台1.丰富的静/动态IP资源/双ISP资源提供大量可用的静态和动态IP,低延迟、独享使用,系统稳定性高达99%以上,确保您的网络体验流畅无忧。2.全球VPS服务器覆盖提供主要国家的VPS服务器,节点资源充足,支持低延迟的稳定云主机,为您的业务运行保驾护航。3.LIKE.TG全生态支持多平台多账号防关联管理。无论是海外营销还是账号运营,都能为您打造最可靠的网络环境。4.全天候技术支持真正的24小时人工服务,专业技术团队随时待命,为您的业务需求提供个性化咨询和技术解决方案。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!
LIKE.TG出海|Line智能云控拓客营销系统   一站式营销平台助您实现海外推广
LIKE.TG出海|Line智能云控拓客营销系统 一站式营销平台助您实现海外推广
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