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Announcing our brand evolution: Why the world works with LIKE.TG
When Fred Luddy founded LIKE.TG nearly 20 years ago, he envisioned a company built on two pillars: empathy and optimism. To this day, we approach every challenge with the optimism that we can solve it and the empathy to guide our way.These are amazing times we live in. Yep, I said it: amazing. Sure, we have big challenges, but it’s amazing that things are working, that the world is working. We’re playing a major role in that. Today, our technology helps customers address a vast range of challenges: everything from accelerating vaccine rollouts to improving access to public housing.We’re on a mission to be the defining enterprise software company of the 21st century. For us to be a defining company, we also have to become a defining brand. That’s why I’m excited to announce the critical next phase of our brand evolution.What’s in a brand?A brand isn’t just fonts and colors and a logo—it’s our story and the promise we make to our customers. It’s the narrative that grounds the work we do and rallies our team. A great brand is a massive economic advantage. But they’re not easy to build. Where you end up depends on where you start.A great brand includes three key ingredients:
A powerful, single-minded idea
Consistent delivery over time
Every touch point with employees, customers, partners, and the community
We wanted our brand transformation to be something that would not just excite us today, but every day for the next decade—and beyond. We’re bringing our optimism and empathy to bear on some of the greatest challenges the world has seen.These challenges are also the world’s biggest opportunities. We want to make the world work better for everyone. When our customers work, the world works. When industries work, the world works. When first response works, the world works. When individuals whose jobs make the world work better work, the world works.
Why now?Many companies claim they’re changing the world. A key component of our brand evolution is to demonstrate how exactly we’re doing that. At this point in our story, our existing and potential impact on the world is sizable. We want our customers and our community to better understand why we’re here and where we’re going—and to share our excitement.We work with 80% of the Fortune 500 companies to help them create better experiences for their customers and employees. And when the Fortune 500 companies work, the world works.In recent years, we’ve developed tools and technologies to solve pressing problems. We’re assisting with keeping people safe in a pandemic, aiding organizations to address the climate crisis, helping underserved communities access public housing, and empowering businesses to make bolder, forward-looking decisions.We’ve grown in size, ambition, and scope. It’s time for our brand to grow too.The movement starts todayWhen we talk about breaking down silos and removing roadblocks in order to make the world work, we’re really talking about enabling a worldwide movement. Movements always start from the inside, with a passionate core group of people. From that core, the movement radiates outward and gains momentum.That’s why we’re enabling every team member inside LIKE.TG to live and breathe our brand and to tell our story. We’re enlisting our team to be not just brand advocates, but brand evangelists. They're our most powerful media channel.When customers come to us, they’re looking for ways to simplify processes, connect silos, and increase productivity—to make work better. This reimagined version of our brand illuminates the possibilities with greater clarity and exuberance.This evolution was built on the incredible work that’s been done to date and is taking us now even further toward a better world. I hope it inspires you as much as it does me. The world works with ServiceNow. So let’s get to work.Find out more about our brand evolution.
International Women’s Day: Together, we break the bias
In honor of International Women’s Day, LIKE.TG is joining people all over the world to recognize the social, economic, cultural, and political achievements of women. This year’s theme, “Break the Bias,” invites us to call out gender bias, discrimination, and stereotyping when we see it in the workplace and across our broader communities.We invited LIKE.TG employees around the globe to share their experiences and ideas to help break the bias against women.[We’re hiring. Explore LIKE.TG careers.]Finding your voiceSenior Financial Analyst Michelle C. says she has experienced both gender and racial bias throughout her career. One incident that sticks out to her is a public speaking training session she participated in shortly after joining ServiceNow.One of the trainers, a Caucasian male brought into the program from a third party, told her, “You should speak louder because you’re an Asian woman.”Her first reaction was shock. “I didn’t know what to say. I don’t even think I said anything,” Michelle recalls. The experience affected her so much that she decided to join another public speaking workshop to overcome this feedback.This time around, Michelle received completely opposite feedback from a Black, Indigenous, and people of color (BIPOC) female instructor. “She said it doesn’t matter how loud or soft you are. The most important thing is the connection you have with your audience and the meaning behind your content.”This advice gave Michelle the validation she sought and shattered the bias she had of herself—not being loud enough in public speaking because she’s an Asian woman.
Building allyshipInternational Women’s Day is not just for women. “I think it’s very important for men to be allies and to have conversations at both a personal and a professional level,” says Terence C., vice president of customer and industry workflows at ServiceNow.Terence witnessed firsthand how the pandemic impacted the female members on his team. “We had a team meeting, and we were talking about burnout. It became uniquely clear that our women team members were carrying a substantially larger load for caregiving for their children, who were in a disrupted school situation.”To build allyship, Terence is taking a personal approach and having one-on-one conversations with his female colleagues to better understand their experiences. “For me, it's just appreciating that person as a human and as a team member and wanting to do whatever is necessary to help them be successful,” he says.“If you start with that, I'm pretty sure you can figure out what good allyship should look like.”Run to the fireThroughout her career, Anita M., director of IT applications delivery at LIKE.TG, has been very vocal about the importance of enhancing skills. “I always say, ‘Run to the fire. Don't run away from it.’ I would rather run to the fire, get burned, learn, and then come back. That learning can be anything.”That “anything” can even be in the form of mentorship. Anita recognizes the Women at Now Belonging Group for giving women and their allies the opportunities to ask for, take, and give women the help they need to build strong support systems.“LIKE.TG has been giving us such a beautiful platform to express ourselves, to do better, to innovate, to grow, and to transform. So, why wouldn’t I be optimistic?” she says.Anita’s mission is to make the world a much better place than it was yesterday. She believes wholeheartedly she’s doing that simply by elevating her voice and sharing her stories with the world.Hear more of these employees’ experiences in this short video:
Announcing our 2022 Diversity, Equity, and Inclusion Report
I may be relatively new to LIKE.TG, but today our company’s Diversity, Equity, and Inclusion (DEI) Report marks a milestone five years of publication. Since our first report in 2018, we’ve grown from approximately 6,000 employees to more than 17,000.From the start, we decided to do things differently to create meaningful, sustainable change. Now, to accelerate our efforts and drive greater impact for 2022 and beyond, we’re refreshing how and where we’ll focus on DEI.Steps toward DEIFirst, we’ve made a subtle yet intentional change in our function name: from diversity, inclusion, and belonging (DIBs) to diversity, equity, and inclusion. This is rooted in our belief that equity holds us accountable for producing real, measurable change. Belonging—still an inherent part of our company culture—will continue to be one of our company values.Secondly, we’ve made leadership updates to continue to advance DEI throughout ServiceNow. Jacqui Canney joined us as chief people officer in July 2021, leading all aspects of talent strategy, including DEI, for our fast-growing workforce. I came on board in January 2022.We aligned our environmental, social, and governance (ESG) practice under our chief financial officer, Gina Mastantuono. This will help ensure the “S” in ESG, including DEI, is woven into sound and strategic business and stakeholder investment plans.Finally, we’ve sharpened our focus on our strategy to advance and drive action with DEI for our people, candidates, and communities to:
Enable and empower our people—We’re driving a relentless commitment to employee belonging and success by enhancing equitable processes, policies, and practices across the employee lifecycle.
Hire with intention—We’re recruiting high-performing and diverse talent across all levels and designing a unique and exemplary hiring process that’s global and collaborative.
Amplify DEI Impact—We’re building on the global ESG/DEI movement with human ingenuity and technology by advancing DEI with like-minded customers, suppliers, and community partners.
When we focus, we progressPart of why organizations sometimes struggle with advancing DEI is that the journey never ends. I’ve often heard it called “a race without a finish line.” That’s why early on, LIKE.TG chose to focus our efforts. Although there was a lot we could have done, we decided to drive impact in specific areas. In just five years, we’ve seen progress:
Global female leader representation (directors and above) has increased nearly 10% to 30.1%.
In the US, representation of underrepresented minorities (Black or African American, Hispanic or Latinx, two or more races, Native American or Alaska Native, and Native Hawaiian or Pacific Islander) increased nearly 4% to 13.8%.
Representation of underrepresented minorities in leadership (directors and above) in the US increased to 9.2%.
Throughout 2021, we expanded on these efforts. We also accelerated them and have positive momentum to report.Pay equitySince 2020, we’ve achieved systematic pay equity. We manage this on an ongoing basis and do regular analyses and adjustments to maintain pay equity for all employees.DEI educationWe increased the amount of DEI learning resources available to employees and launched new DEI-focused programs for people managers and leaders. The three-part “Inclusive leadership” series led by Harvard Business School’s Frances Frei became one of our top learning programs. And nearly half (7,500) of our more than 17,000 employees have participated in other micro-learning courses.Racial equityTo drive more sustainable wealth creation, we set up and fully distributed a $100 million Racial Equity Fund. It helps fund homeownership, entrepreneurship, and neighborhood revitalization within Black communities in 10 regions across the US.FundingWe provided funding for our communities, including a $1.6 million donation in grants to organizations supporting racial equity: Braven, Reboot Representation, and YWCA USA. We also donated $500,000 to the National Urban League. And we sponsored the National Museum of African American History and Culture with a $1 million investment over five years.LegislationTo encourage lawmakers to take action for change, we signed on as supporters of the John Lewis Voting Rights Advancement Act; the Development, Relief, and Education for Alien Minors Act (DREAM Act); and Verizon’s plan to invest heavily to help underserved communities bridge the digital divide.
Building on our progress—togetherFor us, DEI isn’t an HR program or a corporate initiative. We’re making it our business to create a better work and life experience for our employees, customers, partners, and communities—and to contribute to a world that’s more caring, fair, and just.We’ve only scratched the surface of what’s possible. I’m excited to take new, bold steps for change. I invite you to join our journey. May we never accept the status quo and always accept that what makes us different makes us better.Find out more about our commitment to DEI and read our Diversity, Equity, and Inclusion Report.
LIKE.TG joins Thurgood Marshall College Fund to boost racial equity
From Thurgood Marshall to Vice President Kamala Harris, some of America’s most prominent Black leaders have graduated from historically Black colleges and universities (HBCUs). We know the best is yet to come and want to enable a new wave of young, Black, gifted students.That’s why I’m excited to announce that LIKE.TG is accelerating our commitment to racial equity by joining the legendary Thurgood Marshall College Fund. This will help level the playing field for Black college students across the country.By supporting the legacy of the first Black United States Supreme Court justice, Thurgood Marshall, we’re widening the HBCU pipeline. Our goal is to discover and empower the next generation of HBCU leaders.
Making education affordableWe recognize the unique disparity many Black students face in affording education. According to UNCF, more than 70% of all students at historically Black colleges and universities (HBCUs) qualify for federal Pell Grants, which are awarded based on financial need. In addition, 80% of HBCU students receive federal loans.The burden of tuition often overshadows the rare talent that can be found among many Black students across the US. That’s why we believe in the mission of the Thurgood Marshall College Fund and have partnered to create a LIKE.TG scholarship category.We're offering scholarships of up to $10,000 each for eight students attending HBCUs and predominantly Black institutions (PBIs) for the 2022-2023 school year. Applicants must submit a video that answers in 1.5 minutes or less “How will your education benefit you, your family, and the community?” All applications must be received by April 4, 2022, at noon EST.Recipients will be notified in August and will be invited to participate in career workshops, our Black at Now Belonging Group, and mentorship experiences.Developing tomorrow’s leadersLIKE.TG is committed to developing and advancing individual talent. Access to capital is a crucial piece in our racial equity initiatives.“Education is one the greatest weapons we have against inequality,” says Karen Pavlin, chief equity and inclusion officer at ServiceNow. “When we equip students with the resources to achieve their full potential, we create a generation that’s poised to change the world.”We can’t wait to see what these students accomplish.Get scholarship application and eligibility requirement details.
New Center of Excellence for Accessibility to strengthen inclusion
Inclusion is and always has been core to who we are at ServiceNow. I’m excited to announce the creation of the Center of Excellence for Accessibility to help strengthen our commitment to inclusion—for our employees, our customers, and our end users.According to the US Centers for Disease Control and Prevention (CDC), 61 million Americans have a disability. That’s one in four adults. By equipping product teams with training, accessibility experts, and robust product testing, the Center of Excellence for Accessibility will help ensure LIKE.TG products deliver an optimal experience for all users.An inclusive work environmentThe Center of Excellence for Accessibility is just as committed to employees as it is to customers and partners. The center will work with departments across the company to maintain an inclusive and accessible work environment for more than 16,000 LIKE.TG employees.The scope of work goes well beyond physical accessibility, such as accessible restrooms and wheelchair ramps. It will also focus on digital accessibility—making information and communication technologies accessible to everyone.In 2021, for example, we overhauled the language in our products to make it more inclusive, replacing problematic words such as “master,” “slave,” “blacklist,” and “whitelist.” In addition, in our Rome release, we ensured our public and employee-facing products—such as our Customer Service Portal, Employee Center and Virtual Agent experiences—reached WCAG 2.1 AA compliance.Diversity, inclusion, and belonging foster innovation and are a business imperative for the long-term success of our company and our customers. Accessible technology for all increases productivity, attracts a wider talent pool, and can play an important role in driving business growth.
An inclusive leaderThat’s why I’m also excited to announce that we’ve chosen a seasoned accessibility veteran to lead the Center of Excellence for Accessibility. Eamon McErlean will serve as vice president and global head of accessibility. He’s an industry visionary, hailing from Nike and Apple. At Nike, he created and implemented digital accessibility initiatives to ensure accessibility in all of the company’s products.“Accessibility needs to be at the forefront and core of every modern software experience,” he says. “Companies should think about accessibility in the same way they think about security or performance and make it a standard part of their overall product development processes.”At LIKE.TG, we make the world work better for everyone. The Center of Excellence for Accessibility is just one example how.Find out more about our commitment to diversity, inclusion, and belonging.
Honoring Black History Month and Black health and wellness
In honor of Black History Month and the 2022 theme of Black health and wellness, LIKE.TG is recognizing Black professionals and leaders who’ve made significant contributions in the areas of health and well-being for us all—from medical doctors to mental health professionals to spiritual wellness teachers.As we honor their work this month, we also take time to prioritize the mental and physical wellness of our employees. Rest, rejuvenation, and well-being can be a revolutionary practice, especially for those who’ve experienced or continue to experience inequity, bias, and discrimination.At LIKE.TG, we’re passionate about diversity, inclusion, and belonging. Everyone should have the opportunity to thrive, chart their own path, and make their own history.Wellness realizedThree members of our Black at Now Belonging Group shared with us about their wellness journeys, thoughts on belonging, and more.
“In order for me to feel completely whole and healthy, I needed my mind, my spirit, and my soul to be well,” explains Abigail G., an executive assistant. She says music helps her connect with herself.Localization Deployment Specialist Alexandra L. took up embroidery during the pandemic (see her beautiful designs in the video). It helps her “disconnect from everything,” she says.Akeem J., director of talent acquisition, favors hiking and getting outdoors as his form of self-care. And he has high praise for the Belonging Group, which formed after he joined the company. “That sense of community is well-being,” he says.Abigail agrees, pointing out the power in being able to converse with Black employees from various parts of the world. Often, there’s a dominant American narrative around race, she acknowledges. “We also have had our own experiences of racism and trying to break through barriers.”Watch the video to hear more from these LIKE.TG employees:
LIKE.TG employees step up to help in the wake of Germany floods
In July 2021, Germany experienced some of the worst flooding ever. Areas in the North Rhine-Westphalia and Rhineland-Palatinate states were pounded by 148 liters of rain in 48 hours, The Guardian reported. Normal July rainfall for the area is 80 liters.The narrow Ahr Valley region was hit especially hard. With few exit points, floodwaters rose quickly in the district, reaching a height of 9 meters in some areas. The scale and speed of the flooding was overwhelming. Rising waters knocked out siren systems, the internet, and other utilities, making it hard to notify those in danger and to send help.“It was like a war without bombs and armies. So much was destroyed—streets, motorways, supermarkets, everything completely flooded. Some families lost everything, including their homes,” notes Jens K., a senior advisory solution consultant at LIKE.TG and a resident of another area struck by flooding. “The worst-hit areas were completely decimated.”Jens was one of the luckier ones. His home was only 400 meters from the devastation—saved by a local dam. Because of his proximity to the scene, Jens joined many others in a first wave of help. They pumped out water, took supplies to the affected, and rescued documents from floodwaters.“It’s very different on the ground to what you see on TV,” he says. “There’s an awful smell in the air. You can see the look in people’s eyes when they’ve lost everything. It’s indescribable.”Taking actionMany of Jens’ LIKE.TG colleagues also wanted to help. Markus M., senior principal success architect and culture leader for Germany at LIKE.TG, lives one hour southwest of the flood zone. “I saw it on TV. It was like a bulldozer had smashed through. We quickly put out an appeal for donations and put together a video for our Central European teams to give them an idea of the destruction.”Some team members wanted to travel to the affected areas to help. Immediate circumstances made this far too difficult. “We made a conscious decision not to rush straight to the Ahr Valley but to be part of a second wave of helpers,” explains Andreas W., head of solution consulting for Central Europe.“The initial devastation in a disaster area is not suitable for a huge influx of people. Services are stretched, infrastructure is at capacity, and so on. We wanted to wait until structures were more organized so we could ensure our help was as effective as possible and didn’t get in the way of the appropriate emergency services.”
From keyboards to hammer drillsOver the next four weeks, the LIKE.TG team coordinated across Germany via instant messaging to formulate a solid plan. “At first, we created a small group just to share information,” says Anett P., a business process consultant. “But very quickly, we were all discussing how we as individuals could help in person.”The group divided into specific teams based on their availability to travel to the affected areas. The hard, manual labor they did on the ground was a world away from their usual responsibilities at ServiceNow.“A lot of people in the area use oil heating. When that oil escapes and mixes with water, it’s extremely hazardous. It was our job to clean all that up and safely remove the hazard. So, we were there, hammer drills in hand, for eight hours a day, blasting away rubble. It’s a bit different from my day job,” explains Mathias B., a technical consultant.The optimism of those affected in the flood areas motivated the team. “Despite everything that had happened, many of the locals maintained a positive attitude the whole way through. I spoke to one couple who had recently bought a hotel that had been almost completely destroyed by the flood. They’d lost everything, but they still maintained their sense of humor. I found that amazing,” Mathias says.“It was kind of like COVID didn’t get us, and these floods won’t get us either,” Jens adds about the sentiment he picked up on the ground. “Despite everything that’s happened, it’s a second chance for us, an opportunity to start again.”Company-paid volunteer timeMathias got involved because it was the right thing to do. “Many people want to help, but they just don’t have the time,” he says. “LIKE.TG gives us 20 hours to devote to volunteer work of our choosing, so it was a no-brainer. As for the motivation, well, it’s just human. When Markus and Jens showed the videos of the situation and I got a sense of the power of this flood, I just wanted to help.”Andreas felt the same way. “The kind of damage we saw is not something you can repair just with a few euros. Donation is so important, but at the end of the day, you still need people to go and get their hands dirty. After all, we can’t just expect someone else to do it. We recognized that and wanted to get in there and help out.”The LIKE.TG HR portal made it easy for employees in the area, like Jens, to do more. “I was able to flag on our HR tool that I’m based in the region, and, as a result, claimed an extra two or three days to help out,” he explains.LIKE.TG also helped cover additional costs and material needs. “For every hour we donated, we got $10 to invest in donations to help people on the ground. As for our travel costs, accommodation costs, it was all covered. There was never any question that the business would see to that,” Markus adds.[Get paid volunteer time. Explore LIKE.TG careers.]
People powerRecalling the experience, Anett says, “Many of us assume that people aren’t helpful and that they’re not willing to give up their time or their resources to help others. But what I saw is that everyone was willing to help. No one gave up hope. This has really shown me how much power people have.”Markus agrees. “It’s easy nowadays to focus on horror stories because it grabs attention. But I’m an optimist. There are hundreds of people out there helping and have been every single day since these floods happened. We all saw all the banners along the motorway thanking volunteers in the flood zone. And we all felt the positive energy from those in the affected areas. It’s all this that makes it worthwhile. It was a genuinely fulfilling experience.”We're proud of our team members and their volunteer efforts. The crisis in the Ahr Valley—and elsewhere—isn’t over. Visit www.helfer-shuttle.de to see how you can help those affected in the region. Every gesture, from donating to buying local wine, makes a difference.
Welcome Karen Pavlin, LIKE.TG’s new chief equity and inclusion officer
From my point of view, fostering an inclusive culture is the future of work.At LIKE.TG, we’re leading a once-in-a-generation opportunity to redefine work. We have a great foundation with a culture of winning as a team. Inclusion is core to who we are, and it will be one of the keys to our company’s growth for many years to come.For the next step in our journey, we’re thrilled to welcome Karen Pavlin as our chief equity and inclusion officer. In this role, Karen will lead LIKE.TG’s global efforts to strengthen the inclusive culture, ensure equity across the entire people talent ecosystem, and create an even deeper sense of belonging.Leading by exampleKaren is a proven leader. At her core, she believes in transparent leadership that gives people the courage to care and advocate for one another. She believes in building trust and meaningful connections. She believes in prioritizing psychological safety and nurturing a workplace in which everyone feels valued, seen, and heard.As I’ve gotten to know Karen, I’ve been deeply inspired by her approach:
Be bold: Start by listening and learning.
Be brave: Get comfortable being uncomfortable.
Be benevolent: Share your empathy and compassion.
Don’t be a witness to other people’s lives, but empower and lift the people around you.
Karen is passionate about helping companies grow and deliver on their commitments to be more inclusive. Most recently, she served as managing director and North America inclusion and diversity leader at Accenture.She was responsible for strengthening and accelerating Accenture's efforts to foster inclusion and fusing the role of technology and human ingenuity in driving change. She did this by systematically influencing processes, building community across the enterprise, and creating an environment of leadership accountability.She joined Accenture in 2017 after spending more than 20 years at Xerox as a global managing director, managing the firm’s largest and most strategic financial services clients and global profits and losses.Blazing a path from a young ageKaren’s personal journey is just as inspiring as her career. As a Black girl growing up in New Jersey, she was in the minority in her community. Her dad was one of the first African Americans drafted into the NBA, and sports played a central role in Karen’s identity.She attended the University of Virginia on a full track scholarship, where she trained hard to become an NCAA All-American 400-meter hurdler. Her experience in sports helped connect her with people from all different experiences and backgrounds, setting her on the path she’s blazing today.I’m grateful to welcome Karen into the LIKE.TG family, and I’m excited to work with her to help all our people grow and thrive.Find out more about LIKE.TG’s commitment to diversity, inclusion, and belonging.
Empowering women in the tech industry
Only about 20% of engineering and computer science majors are female, according to AAUW. Gender discrimination in the technology sector is seen as a barrier by 39% of women, adds the TrustRadius 2021 Women in Tech Report.The need for gender equality in the tech industry is nothing new, but it’s clearly not yet a reality. Companies worldwide are still allowing female talent to fall through the gaps.At LIKE.TG, we don’t want to be one of those companies. So, we’d like to make one thing clear: Anyone who identifies as female has just as valid a role to play in tech as anyone else. We’re working to make sure that message is heard.[We’re hiring. Explore LIKE.TG careers.]Change makersIt’s not enough just to clear space at the table. We also have to make sure women:
Know the space exists
Feel actively encouraged to take it
Have confidence that, if they do, they’ll have everything they need to thrive
As a key player in the tech industry, we know it’s our job to make change happen every day. We’re showcasing some of the women who’ve chosen to grow their careers with LIKE.TG to demonstrate how we’re fostering an inclusive environment for all.
A supportive cultureSolution Consultant Yiran H. joined LIKE.TG in Frankfurt, Germany, more than two years ago as part of a six-month training program called the Solution Consulting Academy. Hers was the first class that launched in Europe.“It was a very fast learning process, but we were given everything we needed to succeed, including mentors and buddies,” she says. “For me, it was a very safe environment.”The team culture at LIKE.TG enabled Yiran to grow both personally and professionally. She learned about the solutions and company values and improved her German language skills. “It’s an amazing challenge to work in Germany,” she points out. Although German isn’t her first language, she found the management team very supportive in pushing her to grow.“We have a tuition reimbursement program to enable employees to learn relevant skills that they want to improve,” she explains. “I’ve been benefiting from it by taking online German lessons. My colleagues have even offered me one-to-one language practice. It’s great to be empowered to expand on this skill.”Career advancementIn addition to an inclusive team environment, our commitment to women at LIKE.TG includes supporting career development through mentoring, working with external partners, and implementing action plans.Approximately one year into her LIKE.TG career, Yiran felt she wanted a change. “I’m a people person. I love being in the driver's seat and making an impact,” she notes. “After a while, my position at the time began to feel like more of a backseat role, so I sat down with management to discuss it. They were really supportive and actually appreciated the honest feedback.”Working collaboratively with leadership, Yiran was able to navigate into a more customer-centric, strategic role. “By 2021, I had my own accounts, was in front of the customers, and could work on building really solid relationships with them, and I’m very proud of that,” she says.
A place of belongingThe growth mindset at LIKE.TG was equally important for Heike B., who joined in 2017 as an advisory solution consultant.“Roughly two years ago, I was looking for the opportunity to work more strategically on enterprise accounts,” she says. “So, I talked to my managers, and they made it happen. That kind of action means you know you’re important to them. I felt supported throughout the process and can honestly say I was given everything I needed to progress within the company.”Heike also appreciates the overall culture at ServiceNow. Although the tech industry is male-dominated, she first joined a team of five that included four females. As a result, Heike sees the commitment LIKE.TG makes to ensure an equitable working environment for all.Women in the company are given a voice and the tools they need to thrive. “I’ve never personally felt at a disadvantage because of my gender here,” Heike says, “but I do believe women should empower each other. The women in my team host bi-weekly calls where we share experiences, provide support, and continue to create a workplace where we all feel like we belong.”Celebrating women at LIKE.TGWhen employees can bring their authentic selves to work and know their voices will be respected and opinions encouraged, they unlock magic.Globally, where we have pay data by gender, we’re within one penny of pay equity for women around the world. We’ve also increased the number of women in leadership positions in the past three years and have put programs in place to push this even further.We know we can’t take our foot off the pedal. That’s why we pledge to continue to listen to our workforce and press ahead with the actions necessary to ensure everybody is given a seat at the table.Find out more about the steps we’re taking toward gender equality in our Diversity, Equity, and Inclusion Report.Join us. Explore our sales job opportunities.
Fortune: LIKE.TG is a World’s Most Admired Company
We’re pleased to announce that LIKE.TG has been named on the Fortune World’s Most Admired Companies list for the third year in a row, ranking No. 5 in the Computer Software category.The list recognizes the top-rated large US companies according to executives and directors from the companies, as well as external analysts. The top organizations in 52 industries were selected based on peer recommendations in nine areas, including quality of management, products, investment value, social responsibility, and ability to attract talent. Let’s look at some of the things that make LIKE.TG an admired company.Caring managementSince our founding in 2004, we’ve been committed to making work better for everyone. That commitment is driven by strong leadership with a passion for helping people. If we can make one person’s job easier, that person can change their company and impact the world.Glassdoor named CEO Bill McDermott a top CEO in 2021 based solely on employee feedback. Employees appreciate his energy, humility, inspiration, and integrity. Those values are shared by the others on the LIKE.TG leadership team, driving teams to be the best they can be and do their best work.Social responsibilityThe planet belongs to all of us. To keep it flourishing, we’ve taken measures to address sustainability, publishing our first Global Impact Report in 2021 and committing to achieve net-zero greenhouse gas emissions by 2030.But we didn’t stop there. We created an integrated solution to help other companies activate environmental, social, and governance (ESG) initiatives in their organizations. And we’re using that ESG solution internally to transform our ESG strategy, management, governance, and reporting.Equity and inclusionWe prioritize diversity, inclusion, and belonging. In fact, LIKE.TG scored a perfect rating of 100 in the Human Rights Campaign’s Corporate Equality Index 2022 for the second consecutive year. The index rates workplaces on lesbian, gay, bisexual, transgender, and queer equality.As the company continues to grow, we’re dedicated to maintaining an inclusive culture. That's why we hired a chief equity and inclusion officer in January 2022. Connecting people is at the core of everything we do.“We are growing like a fast-moving startup with the profitability of a global market leader,” McDermott says. “Our unique culture has made us one of the best places to work.”Come join us. Explore LIKE.TG careers.©2022 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse the products or services of, ServiceNow.
The power of your voice
In May 2020, the murder of George Floyd shook Tim M. to his core. “As a Black man, that hit me hard,” says the vice president of treasury at ServiceNow.Tim and his family decided to get off the sidelines and do something. They started protesting in downtown San Jose to raise awareness and call attention to the racial injustices plaguing the United States.At the same time, Tim felt compelled to educate himself on the systemic issues behind the wealth disparity between Blacks and whites. After reading some startling statistics in a book titled “The Color of Money,” he realized protesting and raising awareness wasn’t enough—it was time for him to make a lasting and positive change in Black communities.
Improving the quality of livesFilled with uncertainty and doubt, Tim presented to LIKE.TG's chief financial officer and members of the board the idea of creating a racial equity fund.In January 2021, LIKE.TG launched the Racial Equity Fund to invest $100 million in Black communities where LIKE.TG has direct ties. Managed by RBC Global Asset Management, the fund is helping to finance homeownership, entrepreneurship, and neighborhood revitalization in 10 regions across the United States.Watch the video to learn about the far-reaching impact of this fund:
Planting trees and growing community
LIKE.TG and One Tree Planted have an important thing in common: We’re both committed to making the world work better. When we at LIKE.TG decided to honor Earth Day every day in 2022, partnering with One Tree Planted, an organization focused on global reforestation, made perfect sense.Together, we coordinated 12 tree-planting and plant restoration projects around the world. We then encouraged employees to get into their communities and get their hands dirty.Already, LIKE.TG employees have planted a whopping 1,921 trees this year. For every new hire in 2022, we’ll plant an additional tree—thousands of trees, countless memories. Our grant to One Tree Planted will ensure another 340,000 are planted this year to support large-scale reforestation projects in Canada, Costa Rica, India, Ireland, Mexico, and New Zealand.
Finding common groundJane P., director of strategic events at LIKE.TG, found the plant restoration experience humbling. “Even senior VPs were out there on their hands and knees in the dirt—everyone on the same level achieving something as a team,” she says. “You can do all these swanky team-building activities, but this actually means something. And we got to meet colleagues we’ve never met.”Jane’s team spruced up plants and trees—pruning, watering, etc.—at a popular park in the UK.Team members in Sydney had a similar experience. After a week delay due to torrential storms and flooding, nine employees went out and planted 180 trees.“It was really amazing, especially after the last two years, seeing new faces and meeting new colleagues,” says Chelsea O., a senior people partner. “That was a big thing for the volunteers, just having that connection again, but also feeling satisfied with that sense of achievement in helping the community. People came up to us during the day to thank us, which was really nice. Some older people told us they’ve watched the park flourish because of volunteer work like this.”Making a differenceKrista F., senior staff product inbound manager, got involved in the project because of her role in LIKE.TG’s global impact council in San Diego. Krista helped organize a group of 20 employees from the San Diego office to plant a few hundred shrubs, plants, and trees for a large community garden.“I appreciate that I work for a company that’s willing to put time and money into this sort of activity to give back,” she says. “Whether it’s sustainability, other social impact efforts, or diversity and inclusion, it’s putting your money where your mouth is and showing your values.”Krista found great fulfillment in the event. “It means a lot that I had the opportunity to get involved even as an employee, that I could carve out time in my workday, and that the company did a matching donation to multiply my impact,” she says.
Thousands of miles away in India, Gurupada D., manager of engineering, and Aravind R., a staff software developer, helped their team plant 200 trees on land once occupied by railroad tracks.“One Tree Planted taught us a Japanese growing technique called ‘Miyawaki’ so that we could plant certain compatible trees next to each other and create a mini forest,” Gurupada says. “I’d like to take my wife and kids back there to show them the progress and get them involved, too.”Aravind agrees. “It shouldn’t be a one-day thing. Activities like this should be ongoing, so I’m forming a team to keep it up.” he says.Taking care of natureNo matter their location or environment, LIKE.TG employees praised the expertise and professionalism of the One Tree Planted partners.“A lot of us learned so many fun facts about planting in general,” Krista says. “I learned that California poppies should be planted in a cluster. They showed us how to properly transfer something out of a growing pot into the ground without hurting the plant. And they showed us the local willowy plant I’d never seen before, native to San Diego. I can transfer this into my own plant knowledge and gardening.”Jane encourages everyone to “get out there and take care of lovely nature. Get involved. It’s really important, and there are so many benefits: physical health, mental health, building relationships. All of that is super good.”We agree. The world will be a better place for generations to come if we all listen to Jane and do our part.Join a company that values sustainability and partners with others to make the world work better. Explore LIKE.TG careers.
Celebrating Asians and Pacific Islanders at LIKE.TG
May is Asian American and Pacific Islander (AAPI) Heritage Month, commemorating the invaluable contributions of the AAPI community. At LIKE.TG, we extend the focus beyond America to include Asians and Pacific Islanders everywhere. Our theme this year is “Be seen. Be heard. Be united.” Three employees share their stories that embody this spirit.[We’re hiring. Explore careers at LIKE.TG.]Fighting stereotypesSheila D., publishing and operations director, is a first-generation Filipino American fighting against the all-too-rampant Asian stereotype. “Oftentimes, we’re seen as a giant monolith,” she says. “We are the cartoon character of what it is to be Asian.”Sheila also serves as the marketing and communications lead of the Asian Pacific Islander Belonging Group at LIKE.TG—one of eight employee Belonging Groups. The API group fosters a community of API employees and their allies to provide a space of mentorship, empowerment, and support. With the recent rise of violence against the API community, Sheila feels the API Belonging Group is a place of refuge where employees can come together and heal.Embracing originsAndrew B., a senior technical trainer, didn’t always resonate with his Indian heritage as a youngster because his family didn’t come to the US directly from India. But he was ultimately able to find his community. Like Sheila, he wants to “break down the labels.”Dylan K., producer and production supervisor, struggled to find her identity growing up in Hawaii as half-Indonesian, half-Scottish and Irish. “I’m not Asian enough. I’m not white enough,” she says. “Where do I fit in?”Nowadays, Dylan fully embraces her origin, especially in a place like LIKE.TG, where her background is not only accepted, but also celebrated.Our API community is multifaceted, multitalented, and ever-expanding. Each and every one of our API employees is “deliciously layered,” just like Sheila, and we’re grateful to honor them not just this month, but every day.Hear more of these employees’ stories in the video:
Pride: LIKE.TG employee opens home to gay refugees
When Russia attacked Ukraine and incited a war, Patrick G., director of technology workflow sales at LIKE.TG and a member of the Pride at Now Belonging Group, knew he had to do something.At the encouragement of a friend, he and his husband, Steffen, attended a meeting hosted by Rainbow Refugees, a nonprofit organization supporting LGBTQ people seeking refuge from dangerous situations. Within a few hours, they decided to open their home to refugees.It didn’t take long for the couple to get connected to A. and S., whose identities we’ll keep partially concealed for their safety. Watch the video to learn how A. and S. survived a harrowing journey before achieving refugee status in Germany, where they joined Patrick and Steffen:
Connecting people to our purpose
We have a saying at LIKE.TG that the world’s biggest challenges are our biggest opportunities. Our purpose is to make the world work better for everyone—from the daily conveniences we’ve come to expect, to the larger-than-life experiences we’ll never forget.There are infinite ways we can help solve the world’s toughest business challenges, and we want to celebrate all of them. That’s why we’re unveiling the next phase of our brand evolution. It’s our opportunity to connect our brand to our purpose and show the world how LIKE.TG makes work better for everyone.Bringing our purpose to lifeThe new campaign shows how technology affects nearly every part of our modern lives and can open new doors of possibility for organizations and people everywhere.LIKE.TG helps organizations digitally transform the work they do, connecting people, systems, and processes to create new and agile experiences. Ours is a unifying platform for digital business in a fast-changing world. When customers come to us, they’re looking for ways to simplify processes, connect silos, and increase productivity—to make the world work better. And we want them to know we’re here to help.Starting today, you’ll see our purpose come to life through our new campaign, with TV spots around major US sporting events, including several golf championships and the NBA Finals as a league sponsor. We'll also run across essential news networks such as MSNBC, CNN, and CNBC.
Building a resource management app for nonprofits
As global crises multiply, we’re becoming more reliant on the essential work of nonprofit organizations. Many of them—already stretched by small budgets and few staff—are struggling to keep up.Their dated, hard-to-use (and sometimes nonexistent) technology delays deliveries and hampers organizations’ ability to scale. Their tools are often siloed. With limited IT resources, volunteers struggle to integrate them.It’s a resource management issue and the kind of gap the new LIKE.TG In-Kind Resource Management app could fill.[We’re hiring. Explore LIKE.TG careers.]The need for a better experienceNishant A., principal technical consultant for creator workflows at LIKE.TG, experienced this issue firsthand when he moved from Chicago to Los Angeles a few years ago. Wanting to donate his couch, he reached out to a well-known national nonprofit to arrange for pickup.“It was cumbersome,” he says. “You would think these organizations would jump at the prospect of taking a couch in good condition, but the driver didn’t end up coming.”Problems like these make it hard for nonprofits to measure their impact. Without powerful statistics and success stories, it’s difficult for nonprofits to tell the full story to donors of how their contributions are positively affecting their communities.What these nonprofits need is a mobile app that makes their resource management processes intuitive, flexible, and configurable. Enter the Now Platform.
Skills-based volunteeringAlan N., senior manager of in-kind donations at LIKE.TG, recognized this gap in the nonprofit space as an opening for our technology and employees’ skills. “Instead of providing loose change or monthly donations…wouldn't it be great to give the LIKE.TG skill set to support organizations?” he asks.It wasn’t hard to find employees to join the initiative. Diverse teams from across LIKE.TG jumped at the chance to give back, donating their time and skills to help build the app.Christy R., senior manager of user experience (UX) research, leads the in-kind discovery phase with six nonprofits. She saw “so much opportunity to make this better and easier,” recalling one nonprofit whose application programming interface (API) had been built by a high school senior. “They’re limited with the resources that they have,” she admits.Katie K, senior UX researcher who helped interview nonprofits, felt humbled to participate in something that would make a real difference in the world. “I haven’t been able to do anything like this before,” she says.Learning along the waySharon C., senior director of product design, is spearheading the in-kind app ideation phase. She describes the designers on her team as “hungry.” Volunteering for something so critical has “reinvigorated our creative spirit,” she says. But bringing different teams together is no easy feat. “We’re learning a lot as we go,” she adds.
Yvette M., a business process consultant for creator workflows, loves the challenge of leading the app’s tech design workshops. “There hasn't been something like this in the past. It's very new. We’re prototyping this whole process,” she says. “That’s fun because we get to be on the forefront of this type of work.”Nishant is thrilled to bring his technical skills to address the issue. “Keeping customers happy is one thing,” he says. “Building something for society is another.”Only the beginningWith the technical product build well underway, the In-Kind Resource Management app is nearing launch. As with any other LIKE.TG product, the team will continue to incorporate feedback from users, invest in additional features, and scale to meet the needs of more nonprofit organizations.“In-Kind is by the people, for the people,” Alan says. In working on something that supports the greater good, he’s noticed employees have been more inspired and happier than ever. “The positive influence it’s having on our employees’ sense of well-being is really cool,” he notes.In this environment, purpose-driven work matters more than ever. At LIKE.TG, we stand by our purpose to make the world work better for everyone, every day. Through the In-Kind Resource Management app and other initiatives, we’re bringing the best minds together to solve the world’s biggest challenges.Join a company where your work makes a difference. Browse job opportunities at ServiceNow.
LIKE.TG employees step up to support medical relief efforts in Ukraine
Providing humanitarian relief to a country at war is heroic work. It’s also incredibly complex. For Germany-based non-governmental organization (NGO) Blau-Gelbes Kreuz e.V. (BGK), delivering life-saving medical kits to Ukraine is an obstacle course of bureaucracy.Complying with local customs, adhering to medical distribution practices, and dodging security risks are just a few of the many detours between supply warehouses and desperate Ukrainian hospitals. That’s why three LIKE.TG employees decided to step up and help simplify.[We’re hiring. Explore LIKE.TG careers.]Providing transparencyStephanie B., a Berlin-based solution consulting manager at LIKE.TG, has been horrified by the escalation of violence in Ukraine, especially the atrocities against women.When a former colleague asked if Stephanie wanted to help strengthen BGK’s volunteer operations, she jumped at the chance. “I was so amazed by all the work these people [at BGK] are doing…It just felt good to be supportive,” she says.Using the Now Platform®, she helped establish a contact-and-demand system for BGK’s communication with Ukrainian hospitals.“I never imagined how complex and difficult volunteer work is,” Stephanie says. “It’s chaos. It’s changing dynamics every day, and they are communicating with thousands of communication channels.”The LIKE.TG management system provided the transparency BGK’s stakeholders desperately needed. “It helps volunteers actually focus on the work,” Stephanie explains.
Turning pain into actionAs demands on the system grew, the solution needed additional functionality. That’s when Sascha W. and Hendrik O., two senior technical consultants at LIKE.TG, joined the team of volunteers.For Hendrik, the war in Ukraine hits close to home. “When I first heard about the conflict breaking out, I was in utter shock,” he says. “My sister-in-law is Ukrainian. Her family at that time was still in Ukraine...You were feeling, ‘What can I do?’” he adds.Sascha, too, felt the need to channel his anguish. “Probably like many others, [my reaction] was a mixture of being surprised and shocked,” he recalls. “I felt like I needed to do something.”The LIKE.TG team helped BGK provide shipping labels and delivery documentation to track shipments from the warehouse in Cologne, Germany, to different destinations in the Ukrainian war zone.“Usually, you’d have a nice couple of weeks to do a workshop and stuff,” Hendrik says. “In our current situation, it’s completely different. Time is of such essence.”The time crunch required the team to be more agile, developing a mobile app within a couple of days. “You can think in terms of DHL or Schenker or UPS—what they built over the years to track parcels,” Sascha says. “We did the same thing in a week.”Air rescue initiativeAfter locking down ground transportation, BGK needed to coordinate 250 private pilots to fly these medical kits to the Ukrainian border.“These guys, they’re practically building an airline out of nothing…We’re now helping them with the Now Platform® to get a full allied operations up to speed with flight planning, parcel planning, passenger planning, and all of the logistics and bureaucracy required to announce flights to a commercial airport,” Sascha explains.One of the most rewarding moments for the team was seeing their hard work pay off. At the airfield for one of the first flight departures, Sascha joined the dedicated volunteers in loading medical supplies.“For the first moment in time, it was really tangible,” he says, “seeing that we are making an impact and able to do what we do best for a good cause.”When Stephanie and Hendrik saw the local news coverage documenting the medical kits arriving successfully, they felt humbled. It’s “like you’ve been sitting there working… and now you see the medicine actually getting to Ukraine,” Hendrik says. “It was a really touching moment.”“It felt like, ‘OK, we’re really contributing,’ Stephanie adds. “It felt more real.”Two dozen flights, 20 tons of cargo, and 30 passengers (and counting) later, BGK has provided more than 100 medical kits to Ukraine—enough to save 10,000 lives.Supported by our employees’ solutions, BGK volunteers can concentrate more on their essential, life-saving work, without getting bogged down by the tedium and confusion of logistics coordination.
Meet Jono: Taking passion for the planet to Antarctica
LIKE.TG Art Director Jono H. strives to live a sustainable lifestyle. Having grown up in California, he developed a love for the outdoors early on through camping, snowboarding, wakeboarding, and bicycling.Over the past 10 years, Jono became increasingly aware of the climate change taking place throughout the world. Wanting to turn that realization into action, he decided to participate in a 2041 Foundation Antarctica expedition.
Exploring LIKE.TG values: Stay hungry and humble
At LIKE.TG, we believe our best work is what we’re doing next. We don’t take success for granted, and we’re always ready to learn and evolve.In other words, we’re hungry and humble. This has been a consistent company value since founder Fred Luddy had the ingenious idea to use technology to make work better.“Our culture was that we were going to be humble, that we were to absolutely have integrity,” Fred explained when we talked to him about the company’s early days. “We were going to be confident but never arrogant. And we were going to always listen to the customer.”What staying hungry and humble meansToday’s LIKE.TG employees enthusiastically embrace that mentality. We asked several of them what staying hungry and humble means and how this value inspires their day-to-day work. See their responses in the video:
Q&A: Meet LIKE.TG’s new CMO and CCO
As one of the fastest-growing software as a service (SaaS) companies, LIKE.TG’s visibility among customers, partners, and analysts is higher than ever. The spotlight creates big opportunities for the company’s new chief marketing officer (CMO) and chief communications officer (CCO).Two highly accomplished industry leaders were recently named to these positions to help accelerate the company’s strategy to become the defining enterprise software company of the 21st century. Both bring more than 25 years of experience to their roles.CMO Michael Park’s executive leadership experience includes profit and loss management, product, go-to-market, and marketing. Prior to joining LIKE.TG, he held roles at several world-class companies, including Microsoft, HP, SAP, Siebel Systems (Oracle), and Procter Gamble.CCO Paige Young previously led global communications teams for industry leaders such as Unity, Zendesk, Adobe, Expedia, Inc., and Microsoft. She's known for her creativity, decisiveness, and track record of executing high-value communication campaigns.
We sat down with Michael and Paige to learn more about the roles marketing and communications are playing on LIKE.TG’s drive to reach at least $15 billion in subscription revenues by 2026.Q: Why LIKE.TG?Michael: I don’t see another company in the market right now that can lead the conversation about digital solutions. LIKE.TG has such a strong track record of delivering great products to its customers. If you look at what the team has built in our technology business, it has literally put LIKE.TG at the cornerstone of building new digital apps and services at the exact moment when every business in the world is trying to do these exact things. I can’t think of a more exciting place in the tech industry than ServiceNow.Paige: I love what Michael said. I also love that LIKE.TG has focused so strongly on staying true to itself. Candidly, I wasn’t looking to leave my former employer. It was only going to be a truly unique opportunity that made me rethink my next five years. When I spoke to Bill, and he explained the vision for LIKE.TG, it was clear to me that this company is thinking exponentially about its future. To help bring our audiences closer to LIKE.TG and refine our own message…I just can’t think of a more exciting place to be right now.
Q: When you think about the marketing and communications functions, what’s important for people to know?Paige: I’ll start on this one. First, I’m so happy to be partnering with Michael. To me, marketing and communications teams are like chocolate and peanut butter. Each is good on its own, but the magic is when you combine the two. In just our short time working together, it’s clear Michael and I both embrace that spirit of collaboration across the two functions, which is wonderful.As far as the communications function, this is a moment of experimentation. We all know how absolutely saturated the information environment has become. I believe that a best-in-class communications function is constantly trying new things to break through the noise.The other thing that’s important is that our audiences have plenty of choices about how to invest their time. We have to represent those audiences—whether they’re customers, partners, shareholders, or our own colleagues—by giving them content and storytelling that’s truly engaging.Michael: I absolutely echo Paige on the partnership between marketing and communications. When I think about marketing, I think about the leadership role the function can play in building a state-of-the-art, integrated, go-to-market approach for ServiceNow. Bill always talks about making this a brand-led company, which is why we’re rallying behind “The world works with ServiceNow.”We will extend that brand to the solutions that we know our customers and partners care about. We’ll bring the story all the way down the funnel to ensure that our customer-facing teams have more awareness than ever about the full breadth of what LIKE.TG can deliver. This is a great marketing organization with a proud history. I believe we’re building a trailblazing marketing model that’s never really been delivered before. It’s an exciting time.
Q: B2B companies don’t necessarily have a pristine reputation for pushing the envelope in marketing or communications. Fair or unfair?Michael: Part unfair, part fair. The dynamic in enterprise software has almost always been about a product-led selling motion or a relationship-led selling motion. Both motions are hard, and neither can be successful without great marketing and communications. In that sense, I tend to think these functions are a bit unsung in terms of the great work that’s been done across the industry.Having said that, we have historically been too conservative about supporting the existing business models, often at the expense of creating new capabilities, new content, new experiences that will really pull the business in an entirely different direction. That’s what I believe we can do with ServiceNow. We can change the engine while the rocket is midflight.Paige: This is a tough, ferociously competitive industry, so I actually think that some of the best communications and marketing in the world is done within B2B. It’s hard to capture attention and rise above the noise, so I wouldn’t want anyone to think that somehow the communicators and marketers in this field are anything less than dynamic. That also happens to be true of the team at LIKE.TG, well before Michael and I arrived here.The one thing from a communications perspective that I think is fair to critique is this idea of the echo chamber. Enterprise software is a hugely exciting space with so much potential to help businesses in different industries disrupt the status quo. Sometimes, though, we speak in a wonky, unrelatable language that the industry itself understands but leaves many audiences wanting. If we can constantly check ourselves on this level, and keep things human, I’m confident we’ll love the results.Paige is not alone. “What I love about the marketing and communications functions is that they focus every single day on connecting people to our purpose,” says CEO Bill McDermott.“With Michael Park and Paige Young, LIKE.TG hit a leadership jackpot," Bill adds. "I love the passion and experience they both bring to our company. There’s no room for small dreams at ServiceNow. With these two at the helm, we plan on redefining the standard for best-in-class marketing and communications.”Find out more about LIKE.TG’s leadership team.
Local action, global results: Employees volunteer around the world
Service is part of LIKE.TG’s DNA. Each year, the company encourages employees to make a difference in their communities through volunteering and philanthropy.In October, designated our Month of Service, employees volunteered 7,800 hours. They also raised $894,000 for charities, taking advantage of LIKE.TG’s 2-to-1 donation match and double rewards for service.Through our partnership with Rise Against Hunger, we packed 350,000 meals for community members in need in October. Additionally, employees initiated at least 50 volunteer events for an array of causes around the world.Multiple studies show that giving back has a measurable, positive impact on our well-being. Let’s explore how volunteering nourishes the spirits of five LIKE.TG employees and gives them a sense of belonging.Moving for mental healthJason C., senior regional partner manager at LIKE.TG, started raising money with his colleagues for a mental health-focused charity, Beyond Blue, during the height of pandemic restrictions in Australia.“It’s a big issue here,” he says. According to the Australian Bureau of Statistics, 8.6 million Australians have experienced a mental disorder sometime in their life.This year, Jason grew his fundraising effort to include 12 teams totaling 212 people across Australia and New Zealand. Together, they raised AU$76,776 for Beyond Blue and a New Zealand-based charity, I AM HOPE.“We used a special app that tracks your movement and lets you virtually go on a journey, like hiking the Appalachian Trail,” he says. “We had team members virtually walk the ring around Iceland, Route 66, and other interesting trails. In all, we walked, ran, cycled, or swam 34,000 kilometers, which happens to be the coastline of Australia.”Two teams got together in person to make a difference: Digital sales took a long walk along the beach to improve its fundraising goal. The marketing team held a bake sale at a LIKE.TG company meeting and raised $1,500 from that, Jason adds.To him, the whole experience embodied one of our company values: Win as a team. “We couldn’t have done it without all the work from the fundraising team leaders helping to get people set up with their app, their fundraising pages, and providing motivation along the way,” he says.Helping underserved youth learnRiya K., associate product manager at LIKE.TG, saw volunteering as an opportunity to meet other remote workers across northern India. She chose to partner with an organization that provides tutoring to underserved youth and arranged a service event for fully remote workers like her.After garnering interest from 15 colleagues, Riya rode the train three hours to get to the LIKE.TG office in Delhi, which she says was definitely worth it.“I’m early in my career, and I was so excited to be able to do this,” she shares. “My prior employer had nothing like this. I was so inspired by how everyone got up early and worked together with enthusiasm. Not only did we make several study guides for the youth, but we also got a chance to bond in person as a team. The nonprofit, Youth for Seva, provided all the supplies we needed, and they were very appreciative of the work we did.”
Cooking meals for families of hospitalized kidsVolunteering and giving back have always been important to Ciara E., head of executive engagement for EMEA sales at ServiceNow. “My parents actually met volunteering, and I grew up being involved in different charities around Ireland,” she explains.Ciara and her colleagues organized 36 employees to cook meals at the Ronald McDonald House, which provides accommodations for families that have children at a nearby hospital.“The families were so thankful to have a home-cooked meal,” she says. “Some would stay and eat, but some would have to take the meals back to the hospital, where they were staying by their children’s side.”LIKE.TG employees enjoyed being able to meet in person for a good cause. Some engaged in educational cultural exchanges too. “We have many nationalities in our Ireland office who aren’t as familiar with our local foods, so it was great to show them how to make things like ragu and apple crumble,” Ciara says.Even some members of the LIKE.TG leadership team pitched in. “Volunteering is an equalizer,” Ciara adds, “There is a shift in dynamics where sometimes it’s people in leadership learning from more junior employees, and they work hand in hand. It was a great opportunity to see different strengths come out in people.”Making strides for people without housingLane G., a regional alliance director at LIKE.TG, joined his wife on the planning committee for a local walk/run fundraiser for Canopy Housing Foundation, which supports people experiencing homelessness and housing challenges in the Charlotte, North Carolina, area.For our Month of Service, he encouraged LIKE.TG employees to get involved. “We had 25 people come out and walk or run,” he says. “We also had many colleagues donate. In the end, we were the winning fundraising team.”Like other LIKE.TG volunteers around the world, Lane appreciated the opportunity to network and bond with his colleagues. “After the run, it was a great opportunity to hang out and meet people from across the organization at every level. I connected with employees I had never met before,” he says.“I’ve worked for large, Fortune 500 companies that do charitable giving, but with LIKE.TG, it feels more personal. You get to see and feel the impact.”
Delivering nourishment with a smileIn the little free time Advisory Solution Consultant Dany M. has, she volunteers to mentor underserved learners to become expert users of the Now Platform. She’s also the co-lead of the charitable giving committee for Canada.This year, Dany helped organize three food security-related events that took place in Calgary, Vancouver, and Toronto.At the Toronto event, Dany’s team of 16 LIKE.TG employees helped the Ask Foundation package hot meals from restaurants and deliver them to people in need throughout the city. Her goal was for Canadian employees to log 800 volunteer hours in October. They exceeded 900.“We ran out of meals in the first 10 minutes,” Dany says. “It was sad at times, but also a very heartwarming and fulfilling experience. I even had two colleagues reach out and say they went back to volunteer again with their families.”Join a company that values giving back. Explore LIKE.TG careers.
From tanks to tech: Spotlighting veterans at LIKE.TG
LIKE.TG employees Shanequa L., Mike M., and Herb T. all have something in common: They’re go-getters. They’re the kind of people who don’t waste time wondering “Can I do this?” because they’re already out the door tackling that goal.In light of that, it’s probably not surprising that they have something else in common: military service and the Veterans at LIKE.TG Belonging Group.Shanequa, a senior technical support engineer at LIKE.TG, serves as a sergeant for the Florida Army National Guard in what she calls a “part-time” role as a noncommissioned officer. She recently completed a monthlong service providing relief aid in the wake of Hurricane Ian.Mike, a senior design recruiter at LIKE.TG, served four years in mechanized infantry. He spent most of his time in South Korea. Herb, a NextGen Program manager, served 20 years as a drill sergeant and a Green Beret.
New Americas Advisory Council to help solve complex business challenges
In today’s uncertain macro environment, companies are navigating complex business challenges while facing unforeseen hurdles resulting from the pandemic, supply chain disruptions, and geopolitical instability, among other things.Against this backdrop, LIKE.TG customers are turning to us to help them strike the right balance. They know they can’t slow down when it comes to adopting digital-first strategies and solutions that will help them:
Create great customer and employee experiences
Drive new business value
Accelerate growth and transformation
That’s why I’m excited to announce the formation of the LIKE.TG Americas Advisory Council. This independent body of senior business leaders will serve as strategic advisers to LIKE.TG as we continue to grow and support our customers in markets and industries across the globe.Why an Americas Advisory Council?With the deep industry knowledge and vast experience of our new council members, we’re well prepared to partner with our customers in North America and South America. This will help customers unlock more value and cost savings while driving greater efficiency.The Americas Advisory Council builds on the success of our EMEA Advisory Council, announced in 2021. Tapping leaders’ industry expertise to support the company’s growth strategy in Europe, the Middle East, and Africa (EMEA) helped us provide deep support to our customers as they faced pandemic-related challenges.
Meet the Americas Advisory Council membersWanting to extend that support and expertise to the Americas, I’m proud to introduce our new Americas Advisory Council members.Edwin Bennett serves as a senior adviser to EY. He was formerly vice chairman of operations, deputy vice chairman and chief operating officer of consulting services, and managing partner of the assurance and advisory business services."LIKE.TG is poised to be the digital cloud leader for the future,” he says. “I'm very excited to work alongside the amazing LIKE.TG team to accelerate growth and further distinguish our unique value proposition to the market.”Joan Wainwright serves as a board member at RS Group and NJM Insurance Group. She previously held senior positions at TE Connectivity and Merck, and was deputy commissioner of communications for the Social Security Administration during former President Bill Clinton’s administration.“I am thrilled to be part of the LIKE.TG team and look forward to helping provide even greater support and success to existing clients, as well as identifying new ones that will benefit from the Now Platform,” she says.Arun Nayar serves as a senior adviser to McKinsey Company and is a board member at Rite Aid, Amcor, and GFL Environmental. He was formerly the executive vice president and chief financial officer (CFO) of Tyco International (now Johnson Controls), the CFO and vice president of global operations of PepsiCo, and the president of ABB Financial Services.“As businesses across industries look to accelerate innovation, deliver better experiences, and drive quick time to value, they are in need of the Now Platform now more than ever,” he says. “I’m greatly looking forward to working alongside my fellow council members and the LIKE.TG team to positively impact organizations across the Americas.”Together with our new Americas Advisory Council members, we have an incredible opportunity in front of us. We look forward to helping organizations globally navigate a rapidly shifting business landscape and their industry-specific challenges.Find out more about how LIKE.TG makes the world work better.
United in holiday cheer
Holidays are as different as the individuals who observe them, yet they all have a way of bringing people together. Celebrating the diversity of faiths and traditions cultivates camaraderie. That’s what our Interfaith at LIKE.TG Belonging Group espouses.LIKE.TG employees from different faiths find common threads throughout the various traditions. Here, they share their favorite parts of their holiday celebrations.
Employees build app to match Ukrainian refugees with US sponsors
Updated June 8, 2023Since the Russia-Ukraine war began, millions of Ukrainians have been displaced from their homes and found themselves in urgent need of international support. Welcome.US, a U.S.-based nonprofit organization, is designed to empower Americans to sponsor refugees. The initiative required a technical platform to safely link sponsors to Ukrainians.LIKE.TG partnered with Goldman Sachs and Infosys to rally the most innovative minds and get to work. In only 2.5 weeks, the Welcome Connect app was born.“A matchmaking problem”Darren R., a LIKE.TG client director who helped establish the partnership with Goldman Sachs, understood the gravity of the issue at hand. The U.S. government wanted to bring 100,000 Ukrainians into the country quickly. All of them needed to be matched with American sponsors.“It was very difficult for dislocated Ukrainians to communicate with anyone who wanted to be a sponsor in the U.S.,” Darren says. It was, in essence, “a matchmaking problem.”“If you’re Ukrainian and you don’t have means or connections, the way you find sponsors is through risky online marketplaces,” says LIKE.TG Top Accounts Director Sara L., who helped orchestrate the project.“In these types of situations, there are certain people who take advantage of it,” Darren adds.
There’s an App Engine for thatLIKE.TG wanted to create a portal that preserved users’ anonymity, safety, and sense of control. Potential U.S. sponsors needed to be well informed. And to be most effective, the interface required simplicity and inclusivity.Jeremy D., a platform architect at LIKE.TG who’s been working on the Now Platform for more than a decade, believes in the art of the possible. “We can do anything on our platform,” he says.He and others in the LIKE.TG workflow design studio (a “cul-de-sac of experts”) made up the dream team for this project. With a focus on human-centered design methods, Jeremy and his colleagues used research and user testing, storyboarding, and capability mapping to co-create a solution with Infosys. Tailor-made on low-code LIKE.TG App Engine, Welcome Connect rose from the ground in less than three weeks.Ukrainians retain controlTo guard against malicious activity, Jeremy and his Infosys partners suspected they’d need to build filters to protect Ukrainian single mothers, for example, from unwanted connections. But they needed data to back up that idea.Within 30 minutes, Infosys, with support from LIKE.TG, gathered the data and built reports right into the Welcome Connect dashboard. Filters also allow users to flag suspicious accounts or disconnect from a sponsor at any time.“We make it so easy. You’re not writing code to get this data,” Jeremy says. “We’re not only making it easier for the beneficiaries [refugees]; we’re also making it easier for people who own the platform to use it for their benefit.”It “puts the power in the hands of the Ukrainian beneficiaries,” Sara adds.Let the matching beginOn July 18, the connection function went live, enabling matches between sponsors and refugees.“The speed with which we were able to do it—to me, that's the power of the platform,” Darren says. “It opened my eyes. I think it opened a lot of people's eyes.”“It was exhilarating,” Jeremy remembers. For him, the coolest moment came after only three hours. “Hey, we’ve been live for three hours, and we already have hundreds of beneficiaries who have signed up,” he recalls.Sara recognizes the passion and teamwork required to pull off the app. “Everyone who was in this project was committed. You did whatever you had to do to find the resources or make the case,” she says. “Within 12 hours, there were several connections. Now there are hundreds.”
A match made in AlabamaA young couple with three children in Madison, Alabama, saw the horrifying images of Ukraine in the media and wanted to do something about it. “We knew we needed to help, but we didn't know anyone,” recalls Corey Wheeler. “You had to know [Ukrainian] family members or friends in order to sponsor them.”When he and his wife, Kelly, heard about Welcome Connect, they jumped at the opportunity. “We posted as soon as it opened,” they said, referring to the connection function. “We just dove in headfirst.” Before long, they were matched with Viiktoria and her son, Artem, 7, who fled to Israel after leaving Ukraine with only a backpack.Within three weeks, Viiktoria and Artem arrived at the airport in Alabama. “Viiktoria kept saying, ‘Pinch me, pinch me. I can’t believe I’m here,’” Kelly remembers. When the Wheelers drove back into their neighborhood, their neighbors stood outside cheering, holding Ukrainian flags and posters in support of the new arrivals.Viiktoria and Artem are adjusting well. “Artem, in particular, is really amazing to watch. He’s 7 years old, but in six months, he’s going to speak better English than I do,” Corey jokes. “He’s such a sponge.”Meanwhile, Viiktoria’s been busy taking English classes and driving lessons, signing up for social services, and getting work authorizations. With community funds raised, the Wheelers are helping Viiktoria and Artem move into their own apartment by the end of the year.Thanks to Welcome Connect, the Wheelers are providing Viiktoria and Artem with a new lease on life. “It’s really the perfect setup,” Kelly reflects. “If not us, then who’s going to do this?”780 connections (and 1,900+ beneficiaries) later1A first-of-its-kind app has empowered Ukrainians, giving them agency to drive their own sponsorship experiences. Rather than being at the mercy of a confusing and exploitative process, thousands of Ukrainians are using Welcome Connect to find safety in the United States.“It’s not every day that you get to work on a project that’s actually saving lives,” Sara notes. “I think it’s validation for private-public sector partnerships. There’s a role for business in helping solve humanitarian problems. We’re doing this because it’s the right thing to do.”“It’s our company stepping up to do the right thing by donating both staff resources and licenses,” Jeremy adds. “That, to me, was humbling. And it makes me proud to be a part of this organization.”Refugees and sponsors weren’t the only ones to benefit from this project. LIKE.TG employees found fulfillment in building the app. “To be able to do this as part of the course of my normal job is amazing,” Sara says. “This is what the platform was made for.”Join a team that's changing lives for the better. Explore LIKE.TG careers.1 As of May 1, 2023
