WhatsApp marketing is simply promoting a brand, product, or service via the WhatsApp messenger app. The process involves acquiring audiences through multiple sources (such as ads, QR codes, and links) and directing them to a WhatsApp Conversation where lead generation & conversions happen.However, the old and usual Marketing questions remain: How effective is Marketing through WhatsApp? Can its performance be tracked and measured? What are the conversion rates & ROI for such campaigns?This article addresses all these questions and guides you through the best practices for launching an effective and successful WhatsApp Marketing campaign.Is WhatsApp Marketing Truly Effective?Besides the fact that you’d be targeting your audience through one of the world’s most popular messaging apps, implementing a WhatsApp marketing strategy can help you achieve great and cost-effective results. An industry expert and former Google employee stated that advertisers got the best ROI from Meta’s click-to-messenger ads. (Source: Alpha Sense 11 Sep 2023)– Advertisers that are using Meta Click-to-Messenger ads are currently seeing “best ROI of anything they are doing in digital advertising.”.wp-block-gutenbee-paragraph.block-04b5e7-8f31-4c { padding: 25px 25px 25px 25px; text-align: left; }So, not only is WhatsApp a popular platform through which new audiences can be targeted, but if done well, Marketing through WhatsApp can be cost-effective, and it can reap great results such as high conversion rates and positive ROI for businesses and enterprises. WhatsApp marketing success storiesHere are some examples of outstanding results achieved by big companies through WhatsApp marketing:Fever US & Latin America The company scaled WhatsApp Marketing to millions because WhatsApp is its best-performing conversion channel. 28,000 Joined the waiting list10,982 new leads39.5% conversion rate Vodafone Qatar Vodafone Qatar increased its marketing spend on WhatsApp Marketing after realizing its cost-effectiveness.5000 new leads$5.60 per lead Pés Sem Dor – Brazil WhatsApp was the company’s top-performing Marketing channel and the cost per lead was reduced by 20%.Positive ROAS75,000 New leads$2.60 per lead Can WhatsApp campaign performance be tracked and measured?Yes, tracking a WhatsApp funnel from impression to conversion is possible. WhatsApp is end-to-end encrypted, and Meta (Formerly known as Facebook) doesn’t currently provide a native tracking and analytics platform for WhatsApp. And it is unlikely they will due to the channel’s encrypted messages and the data’s unstructured nature. However, tracking your WhatsApp Marketing campaign from ad impression to conversion is possible with ’s insights platform.The platform is GDPR compliant, and won’t have access to your conversations. However, you can track the frequency of specific keywords within a conversation and assign these as events or conversions.You can also attribute a conversion or event to its relative source, whether it’s a Facebook ad, QR code, or WhatsApp link displayed on a website (Wa.me link)What are the tools & requirements for marketing on WhatsApp?Here’s a checklist of all the tools that are required to launch a successful WhatsApp Marketing campaign:WhatsApp Business APIThis sets the foundations for all the powerful WhatsApp marketing tools a business needs to launch a successful campaign. The WhatsApp business app is limited in terms of marketing, automation, and analytics featured. Therefore, it is best to use the WhatsApp Business API. Ads that click to WhatsAppAds that click to WhatsApp are ads displayed across Facebook and Instagram with a button that leads to a WhatsApp conversation with your business.When customers message you through click-to-WhatsApp ads, it counts as a free entry-point conversation, which reduces the conversation costs for your business..wp-block-gutenbee-paragraph.block-e27219-113d-43 { padding: 25px 25px 25px 25px; text-align: left; }Although not necessarily a requirement, these Facebook and Instagram ads with a WhatsApp button can effectively reach your target audience and drive them to initiate conversation with your business. QR codes & WhatsApp linksJust like ads that click to WhatsApp, these aren’t necessarily a requirement. However, these can be displayed across different media types to drive more clients to start a conversation with your business.WhatsApp marketing automationWhen launching a WhatsApp marketing campaign, you should expect hundreds or thousands of messages from your target audience. The best way to deal with this is to automate messaging.Tracking & Analytics platformYou can only determine whether a campaign is successful by being able to track and measure performance. A tracking and analytics platform such as ’s insights platform can help you track, analyze, and optimize your WhatsApp campaigns.How to market products & services on WhatsApp?Defining a flow or funnel your target audience will go through before they convert and potentially become brand evangelists is crucial. So first, begin by defining your KPI & goals and then map the user journey from impression to purchase or conversion. Here are the most important steps for creating your WhatsApp marketing funnel: 1. Define how your audiences will find out about your WhatsApp campaign:The first step is to define your target audience and through which media you’ll reach them. After determining your target audience’s demographics and preferences, you can select which media you’ll use to start your outreach campaign. The first contact point with your audience can be any of the following:Paid Facebook & Instagram ads with a link to WhatsApp (Ads that click to WhatsApp)A QR code on print media (Posters & leaflets), billboards, or TV adsA Wa.me link displayed on a web page, traditional print ads, billboards, etc.Choosing the right source of user acquisition depends heavily on your target audience and where they are most present or active. But it’s important to define this so the cost and effectiveness of this acquisition method can be measured and optimized in later stages. 2. Create the message & automate conversations:If the first step is done nicely, you should expect your WhatsApp inbox to be flooded with messages. And the only way to deal with a high volume of messages is to automate your WhatsApp Marketing conversation.So This step involves:Tailoring your WhatsApp marketing messages based on your target audience’s details and preferences.Creating interactive messages and Click to actions within WhatsApp.Automating the messaging flow with a chatbot or marketing automation tool.Digital Leaflet in WhatsApp for ALDI SÜD — Watch this video on YouTubeYou can check our WhatsApp marketing automation solution to automate WhatsApp marketing messages and communicate with your target audience on a big scale. 3. Track, measure & analyze performance :The only way to determine if your ads and automated messages are working and leading to conversions is by tracking their performance. You can track Ads and landing page performances through tools like the Meta Ads Manager, Google Analytics, Adobe Experience, etc.However, to track the performance of automated WhatsApp marketing messages or flows, you can rely on ’s insights platform. You can assign button clicks, keywords, or messages such as “order completed” as events and conversions through this platform. Ultimately, you can analyze the performance of different messaging formats and CTAs and see what works best for your business. Moreover, within the same platform, you can attribute these events and conversions to the right source, be it an ad, QR code, or WhatsApp links (wa.me) . 4. Optimize, refine & retargetYou can optimize your campaigns for better outcomes after determining what works well and what drives the best results from your tracking and analytics platforms. ’s platform, for example, helps you identify at which stage your targeted audience is dropping out and which messages are leading to a leaky funnel. Based on this information and data, you can improve these messages or even do some A/B testing to define what works best for your business and target audience. This can help you highlight popular and frequent choices such as popular products & categories and top sellers (e.g., clothes colors, design, size, etc.). Key takeawaysHere are the most important points to keep in mind if you’re considering using WhatsApp as a marketing channel.– WhatsApp is a highly effective marketing channel with high ROI & conversion rates– Ads that click to WhatsApp have a high ROAS, and they reduce conversation costs– Marketing automation can let you scale your campaigns easily– ’ campaigns & insights tools include all the tools that are required to launch a successful WhatsApp marketing campaign.wp-block-gutenbee-paragraph.block-e5f190-3f9c-4a { padding: 25px 25px 25px 25px; text-align: left; }

Companies using click-to-Whatsapp ads as an entry point for conversations have witnessed unprecedented marketing results. Fever in the US and Latin America achieved a 39.5% conversion ratePes Sem Dor in Brazil reduced cost per lead by 20%An industry expert stated that advertisers got the best ROI from Meta’s click-to-messenger ads. (Source: Alpha Sense 11 Sep 2023)The success of these ads depends on a combination of factors and tools that can help your business get the most out of them.This article introduces you to click-to-Whatsapp ads, their benefits, and the best way you can use them to optimize for ROAS and get high-quality leads.What are click-to-WhatsApp ads?Simply put, click-to-WhatsApp ads are digital advertisements with a WhatsApp Button that can be displayed across Facebook and Instagram in formats like stories, reels, and posts.This type of ad provides a specific solution to one particular problem: enabling an entry point for a specific audience to start a conversation with your business on WhatsApp. Other solutions or entry points include displaying QR codes or links across your media or channels. However, these methods aren’t as cost-effective as ads, and marketers don’t have complete control over the targeted audiences.What are the benefits of click to WhatsApp ads?This type of ads has multiple benefits for companies that want to advertise their products or services on WhatsApp. The benefits include a lower conversation cost, high-quality leads, higher conversion rates, and a positive Return on ad spend (ROAS).Reduce the marketing costsAccording to Meta’s documentation, when a user messages a business through a Click to WhatsApp ad, the company can respond with template messages within 24 hours and keep sending template messages at no charge for 72 hours after that.Conversations initiated through click to WhatsApp ads are categorized as free entry-point conversations. This helps businesses save a lot of money that would otherwise be spent on Marketing conversations..wp-block-gutenbee-paragraph.block-4ebef2-2dae-4a { padding: 25px 25px 25px 25px; text-align: left; }If you’re unfamiliar with Meta’s pricing per WhatsApp conversation, all you need to know is that any conversation, including offers, promotions, or informational updates, counts as a marketing conversation.The pricing per marketing conversation depends on the region or country in which your company is based. You can check the rate cards in Meta’s official documentation. However, businesses can avoid paying this cost per conversation by using click-to-WhatsApp ads to acquire clients instead of alternatives like QR codes and WhatsApp links. By resorting to other types of paid ads, businesses will have to pay the cost per click on the ads with the cost per marketing conversation on top, which can drastically increase the overall campaign cost.Target high-converting audiences effectivelyYou can create click-to-messenger ads through Meta’s ad managers and target audiences based on demographics like location, age, and language. You can create the following audiences:Custom audiences: Created based on your customer contacts, website traffic, or mobile app.Lookalike audience: Target people who are similar to your audience. This can be created based on the conversion pixel, people who like your page, or based on a custom audience.Saved audiences: You can save your commonly used targeting options and preferences for future reuse.With the audience creation features from meta and the targeting options, marketers can ensure they’re acquiring the right audience that is more likely to convert.Drive higher ROAS & conversion rates A marketing expert and a former Google employee reported that marketers see the best ROAS from click-to-messenger ads. Moreover, Brasilian company Pes Sem D’or got a Positive return on ad spend (ROAS) with a 20% decrease in cost per lead when using ads that click to WhatsApp alongside automated conversations. Also, other companies like Fever and Vodafone Qatar achieved high conversion rates and lower cost per lead. Here’s what Elie Antoun, the head of telecom and media at Meta MENA said after Vodafone won the pick of the quarter by campaign ME: “The results of Vodafone Qatar’s Click to WhatsApp campaign across the funnel reinforce the importance of the WhatsApp channel and its ability to generate quality leads and accelerate sales. We look forward to deeper lower funnel measurements with the support of to turn this activation into an always-on lead generation play” .wp-block-gutenbee-paragraph.block-672c98-e7ad-4b { padding: 25px 25px 25px 25px; text-align: left; }Click-to-WhatsApp ads are highly effective in optimizing conversion rates and cost per lead when combined with other marketing tools that enable tracking, analytics and automation.When the ads drive more WhatsApp conversations, businesses must automate sending personalized replies, links, and call-to-actions (CTAs) to get the best results. Moreover, tracking the performance of these automated flows and ads and optimizing funnels accordingly would lead to better results.What are the drawbacks of click to WhatsApp ads?Like any other marketing tool, Click to WhatsApp ads have pros and cons. The section below will mention some main drawbacks and how to overcome them to achieve great marketing results.Conversation tracking and analyticsClick-to WhatsApp ads are trackable when it comes to ad metrics such as impressions, engagement, clicks, click-through rate, cost per click, etc.However, actions and engagements within WhatsApp conversations cannot be tracked through the Facebook ads manager. That’s only possible with ’s insights. ’s insights platform gives marketers visibility over that dark area, which is the performance of WhatsApp conversations. With this platform, marketers can get an abstract view of what is happening within thousands of conversations and learn which messages perform well or the opposite. At the same time, you can assign certain messages as events or conversions.Spam & messaging out of business hoursThe unique and user-friendly qualities of Click to WhatsApp ads have the potential to capture the attention of thousands and encourage them to engage with your business via messages. However, it’s important to be aware that not all messages received may be relevant and could potentially be spam.To maintain highly relevant conversations, it’s advisable to schedule these ads to run during peak activity times for your target audience. While setting up you campaign, make sure to designate a lifetime budget to enable the ad scheduling feature.Additionally, consider utilizing marketing tools like ’s campaigns, which can automate responses and handle messages outside regular business hours. This ensures a smoother and more effective engagement process.Recommendations before launching your adsIt’s important to avoid situations where your business has to manage an overwhelming number of conversations manually. Also, you don’t want to spend money on untrackable campaigns.These scenarios can be avoided by using marketing automation and conversation analytics features. And the best analytics and automation tools in the market are built on top of the WhatsApp Business API. So before launching your ads campaign, ensure that you have access to the following: WhatsApp Business API account with Access to a WhatsApp marketing automation toolAccess to an analytics tool for WhatsAppAdmin access to a Facebook pageAccess to Meta’s Ad ManagerHere are the steps needed to create ads that click to WhatsApp.How many WhatsApp numbers can you use for click to WhatsApp ads?As of the time of publishing this article, only one WhatsApp number can be linked to a Facebook page, and therefore, only one number can be used for ads that click to WhatsApp on the page. To connect your Page and WhatsApp account:Login to your admin account and go to your Facebook pageClick on SettingsTap Linked Accounts.Click on WhatsApp.Select your country code and enter your WhatsApp Business number.Tap Send code to WhatsApp.Follow the on-screen instructions to finish connecting your WhatsApp account.Things to keep in mind while creating WhatsApp campaigns in the Meta Ads managerClick-to WhatsApp ads are only available in the Facebook ads Manager for campaigns with these 3 objectives:TrafficEngagement SalesWhile setting up your Ad set, ensure the conversion location is set to “Messaging apps”, and check the box next to your WhatsApp number for “Messaging apps”. The rest of the options can be configured exactly like other Facebook campaigns, where you choose your audience, assign a budget, and upload the ad creatives. Another option Facebook provides is setting up a template or a prefilled message that users can use to initiate a conversation with your business on WhatsApp.You can follow this tutorial video that covers all the required steps to create ads that click to WhatsApp campaign on Facebook.To summarize:On the Ad Set level:The conversion location should be “Messaging apps”Ad type should be “Click to message.”On the Ad level:Call to action should be: Send a WhatsApp messageA message template should be created and selectedTracking can be set with UTM parametersSee the step-by-step guide to create a CTWA ad here.Key takeawaysHere are the most important points to keep in mind if you’re considering using ads that click to WhatsApp– Click-to WhatsApp ads are a powerful tool for driving marketing results, with many companies achieving exceptional conversion rates and return on ad spend (ROAS).– Benefits include reduced marketing conversation costs, precise audience targeting, higher ROAS, and conversion rates.– Combining click-to-WhatsApp ads with marketing automation tools, like ’s campaigns, optimizes results by automating personalized responses and tracking performance..wp-block-gutenbee-paragraph.block-9881aa-0e4c-4c { padding: 25px 25px 25px 25px; text-align: left; }

为什么需要媒体包，如何创建一个？这个详细指南涵盖了所有内容。想要在CNN或福布斯上获得露出？无论您的业务规模如何，您都可以实现这一目标——但要做到这一点，您需要创建一个强大的媒体包。您可以利用媒体包模板、免费工具和巧妙的文案来制作一个能产生轰动效应的媒体包。您的媒体包为您的品牌提供了内部视角，帮助您：建立权威和信誉确保品牌故事和信息的一致性和强大增加您获得有效媒体报道的机会想知道如何创建媒体包吗？下面是关于与简洁媒体包相关的所有事物的详细信息以及您开始的选项。什么是媒体包？ 媒体包，或者新闻发布包，是帮助记者和博客作者撰写有关您品牌的文章的宣传材料。这些包旨在为推广您的业务的人们提供尽可能简便的出版过程，为他们提供一切他们所需来撰写代表您品牌的高质量作品。这个过程的顺利进行鼓励媒体报道，并且一经完成，需要很少的持续努力。这个包可以成为您组织的全面营销和传播战略的一部分。为什么媒体包对于企业很重要？如果您有一个网站和社交媒体存在，您可能会认为媒体包并不是必需品。但是，它们是任何媒体策略的关键部分，因为这些包对双方都有好处——它们节省了您和记者的时间和精力。这种做法可能会决定您的品牌是否被报道或从发布中删除。因此，最大的好处就是，当媒体机会出现时，您将做好准备。投资媒体包的其他原因包括：品牌保护：媒体包确保记者和博客作者获得准确、最新的信息、图形、统计数据等。也许您最近更新了标志或标语？所有这些都应包括在您的媒体包中，以确保真实的呈现。如果您没有媒体包，作者将转向Google获取必要的信息。媒体包是您掌控故事的机会。最佳沟通：创建一个经过深思熟虑的媒体包也可以作为公关工具。向客户提供了解您公司所需的所有信息。如果您准备推出新产品或服务，可以创建媒体包或修改以前的推广材料。媒体包的关键组成部分是什么？把您的媒体包视为与您的品牌相关的一切的集合——您是谁、您取得了什么成就、您提供了什么以及人们可以在哪里找到您。想知道媒体包中有什么？以下是一些要考虑的组成部分和要素：您的个人简介以易于理解的格式讲述您的故事。联系信息和社交媒体账号引导人们了解更多关于您并提出问题。标志、首选字体和颜色等等，使值得信赖的出版商能够尽可能简单地代表您的品牌。合作伙伴关系、案例研究、推荐和公共业务统计数据帮助那些报道您品牌的人提供事实数据和支持信息。您品牌的规范与限制提供明确的指导，包括您的使命宣言和可分发的图形，这些也应包括在您的媒体包中。产品或服务信息保持最新，以便始终及时。如何创建一个有效的媒体包？媒体包最好的部分是您几乎已经拥有您所需的一切。创建媒体包将要求您将所有必要的组件进行整理，并将它们以易于访问和接近的方式打包在一起。媒体包可以是交互式的或静态的，没有正确或错误的方式。最适合您的选择将取决于您所在的行业、受众和带宽。选项包括：您网站上的响应式页面可下载的PDF文件演示文稿在线存储选项，如Google Drive或Dropbox请考虑以下因素：了解您的受众及其最关心的内容。虽然您可以包含上述所有元素，但有时简洁的方法是最好的。如果您从零开始，创建一个简约的媒体包，实现其目的——它应该使记者的工作更轻松，同时提供最新、最准确的信息。优先考虑品牌，关注您的标志和简化的样式指南。您的标志可能会成为外部撰写文章中的主要图片。提供不同尺寸——您不希望外部来源拉伸您的文件。此外，还包括一个带有透明背景的PNG版本。这个选项提供了将其放置在其他内容之上的自由。包括关于如何使用您的标志的注意事项。不要忘记您品牌的代表人物。每个人都喜欢一个背后的故事，所以包括个人简介、头像照片和可能使用的一些引用。您还可以包括关键参与者在日常角色中的视频。考虑别人可能需要了解的所有内容——从统计数据和研究到您的首选联系信息。在这种情况下，包括处理公关的个人或团队的联系信息。由于媒体机会通常时间紧迫，您提供的任何电子邮件地址应该每天进行检查。 采取下一步创建您的媒体包要开始，可以依靠可用的软件和服务选项。许多品牌管理工具提供营销媒体包模板。如果您的营销团队很小，您觉得可以从外部专业知识中受益，可以考虑一家品牌代理机构或公关代理机构，它们都可以帮助您制定全面的媒体包，以及其他服务。您的媒体包将成为不断发展的永久文档，随着行业的变化和品牌的成长而不断演变。

获得的媒体可以帮助您的企业建立品牌信誉并获得潜在客户的信任。对于大多数中小型企业所有者来说，内容营销可能会让人感到不知所措。包括付费、自有、共享和获得的媒体在内的与营销相关的术语可能会让您感到迷茫。了解每种媒体的作用对于您企业的持续成功至关重要。虽然许多人依赖获得的媒体来满足其营销需求，但将这种促销营销策略与付费和自有媒体等其他形式的广告结合使用，可以提供一个极好的机会来提高您的投资回报率。对于大多数中小型企业而言，赢得媒体的关注可能是棘手的，因为大型企业和公司通常主导主要媒体。通过了解什么是获得的媒体以及它如何适应您的营销计划，您可以增强您企业的信誉。什么是获得的媒体，为什么它很重要？获得的媒体是您未支付或自己创建的任何形式的媒体。这包括社交分享、评论和新闻稿。这种有机且高效的促销营销形式也是最具挑战性的媒体类型之一。获得的媒体是数字营销组合中的三种媒体类型之一。另外两种包括：自有媒体：包括您自己创建和分发的营销内容，例如您的博客、电子邮件和社交内容。付费媒体：包括通过各种渠道进行的付费推广，包括社交媒体广告、展示广告、按点击付费和付费社交媒体。由于其有机性质，您无法控制获得的媒体。例如，一位关注者可能在访问您的商店后在Instagram上提到您，或者一位现有客户可能会写一篇非请求的评论。由于这个过程不是付费的，并且基于真实的评论，它有助于获得潜在客户和客户的信任，增强您的整体品牌信誉，并帮助您推动有机转化。获得的媒体有什么好处？在您的中小型企业投资获得的媒体战略之前，重要的是考虑其优势。建立信誉和信任在饱和的市场中吸引注意力并获得信任通常是具有挑战性但至关重要的。通过获得的媒体，这基本上是一种“口碑”方法。来自有影响力的人和主流媒体的提及可以帮助您建立信誉并获得潜在客户的信任。成本效益地扩大您的影响力当消费者对您的产品或服务感到满意并在线或线下与他们的朋友和家人分享他们的体验时，他们将分享关于您品牌的信息，这不需要您承担任何经济投资。这使您能够在不承担任何费用的情况下触达更广泛的受众。如有需要，您可以投资于全面的公共关系和推广策略，以获得顶级出版物的认可。通过评论提供有价值的反馈根据Gartner Digital Markets的2023年中小型企业软件购买趋势，86%的企业认为验证的评论对于购买决策至关重要，这显示了社交证明在推动销售和信任方面的力量。考虑到49%的客户表示他们在评估购买时会参考评论和用户评级，继续投资于这种类型的媒体覆盖。获得的媒体的不同类型您可以几乎免费获得所有获得的媒体。尽管您可能需要投资于公关公司来推销您的品牌、专业知识或产品，但您获得的媒体是免费的，因为您不直接为广告或文章中的位置付费。但是在实践中是什么样的？以下是更具体的获得的媒体示例：媒体报道：一家主要出版物撰写了关于您的企业的文章，突出了您的品牌独特之处，例如您的使命或即将举办的活动。社交提及：一位客户对您的公司有很好的体验，并在社交媒体上发帖。社交分享：您发布了一个值得病毒传播的视频，在社交媒体上产生了内容分享、提及和互动。免费影响者：由于您的品牌的方法、使命、政策等，您被一位影响者采访进行视频或播客。评论：您的产品或服务在行业特定的出版物上进行了评论和发布。如何为您的品牌产生获得的媒体虽然获得的媒体具有多种好处，但在高权威网站和出版物中获得提及可能很困难，特别是如果您仍在建立品牌的在线存在。以下是增加您的中小型企业获得的媒体机会的最佳方法：投资于优质内容和精心设计的网站。精选易于理解、愉快和吸引人的内容可以提高用户体验，增加获得未付费的促销的机会。提升您的SEO排名，增加在搜索引擎中的可见性。您可以采取各种内容营销策略，包括搜索引擎优化（SEO），以增强您的品牌影响力。优化您的网站关键词、定期更新以保持相关性、投资于优化链接构建和撰写良好的内容都可以增加您的在线可见性。关注您的邮件列表并策划独特内容。与读者建立关系，个性化您的电子邮件内容以满足他们的期望和体验。如果您正确执行电子邮件营销策略，您的内容可以被重新利用和分享，推动您的总投资回报。参加行业特定的贸易展览。尽管参加贸易展览可能不会直接帮助您推动在线增长，但忠实客户倾向于通过社交媒体渠道分享他们的积极经验。在行业特定的贸易展览中结识潜在客户可以帮助获得新客户和品牌大使。如何衡量获得的媒体的影响许多中小型企业没有充分发挥获得的媒体的潜力，因为他们认为衡量其投资回报率很复杂。通过使用合适的工具，您可以跟踪您的网站转介和媒体提及，以便轻松衡量您获得的媒体的成功。像Google Analytics这样的网络分析工具可以帮助您免费获取与转介相关的见解。您还可以使用Google Alerts，以便在公司在网络上被提及时进行检查。获得这些信息可以帮助您定位持续的机会，加强客户关系，增加受众，并启动潜在客户生成策略。要衡量您的声音占有率（SOV），您可以将您的品牌知名度与竞争对手进行比较，并通过投资于品牌管理和社交分析工具自动化此过程。遵循这些获得的媒体营销最佳实践在加强获得的媒体作为您的在线营销策略一部分的方法时，请记住以下几点。从一个坚实的获得的媒体策略开始。这一步将确保您的努力高效且可衡量。重点是明确您的目标、确定您的受众、研究表现良好的内容、研究可以与之建立联系的影响者，并构建分享您获得的媒体的策略。不要忘记付费媒体覆盖。付费媒体技术，包括影响者营销，可以帮助您获得获得的媒体的关注。这一渠道可以帮助树立信誉和第三方推广。深入了解可以与您的品牌建立互惠关系的影响者。研究他们制作的内容、他们的受众喜欢的内容和对他们重要的主题，然后发送一个相应的提案。重复此过程以与记者建立关系。使用正确的工具和数字资源来推动您的目标。存在许多公关软件选项，帮助您更好地与记者建立联系，衡量您获得的媒体的影响，了解您获得的媒体价值，创建定制报告等。依靠营销分析软件尤为重要，以识别模式。寻求有关获得的媒体策略的帮助获得的媒体是一个良好执行的公共关系计划的结果。这是一个专注于建立和管理关系的持续过程。如果制定正确的策略，您将从持久的结果中受益。与付费媒体不同，获得的媒体不需要持续投资来推动知名度和转化。相反，专注于生成优质内容和富有意义的关系社区。

了解词语的魔力和自然语言处理如何影响客户。语言很重要。你知道吗，如果你在请求某样东西时使用“因为”这个词，人们更有可能说“是”的可能性增加了50%？在商业领域，我们倾向于花很多时间思考自己的想法，但很少考虑我们使用的具体词语。根据乔纳·伯杰的见解，这可能是适得其反的。“比如，在电子邮件中使用的词语可以预测你是否会被晋升、解雇或者转职。”伯杰说。“在贷款申请中使用的语言可以推断你还贷的可能性，以及是否会违约。”那么，这些神奇的词语是什么？我们该如何利用它们的力量？通过数十年研究词语对人的影响力，宾夕法尼亚大学沃顿商学院的营销教授伯杰发现，我们使用的语言微小的变化可以对我们影响他人以特定方式行为的效果产生重大影响。在本文中，伯杰分享了他的框架和帮助中小企业领导者最大化影响力的顶级建议，以及可以帮助他们的技术。自然语言处理的商业革命过去十年我们在语言研究方面取得了惊人的技术进步，其中最重要的是自然语言处理（NLP）。它使计算机能够理解人类的口语和书面语言，并能利用人工智能技术。NLP程序分析文本或语音并提取意义，将其翻译成其他语言。它们还能理解用户用自然语言提出的问题或陈述，而不是发出传统的计算机命令。中小企业已经有效地利用NLP。根据伯杰的说法，他们利用NLP进行文本转语音翻译，为不同国家创建本地化的营销内容。客户服务代理人使用它自动转录与客户的支持对话，并分析这些对话以发现趋势或获得改善客户体验的见解。NLP还可以自动化回复客户的电子邮件咨询，构建与客户24/7互动的聊天机器人，并通过自动化原本需要人力的任务为公司节省时间和金钱。就像显微镜革命化学和生物学，望远镜革命天文学一样，这些NLP工具革命了中小企业理解何时说什么的能力。这是因为分析数千个客户服务电话可以帮助企业确定客户服务代理人应该使用哪些词语来提高客户满意度。每天发布的大量书面内容告诉他们如何引起客户的注意，以及如何在说明、操作文章或思想引领文章中保持客户的阅读。所有这些在线内容都可以指导中小企业与客户建立更有意义的互动。SPEACC：影响他人的强大语言框架在伯杰最新的书籍《魔力之词》中，他提出了一种用于沟通成功的语言框架。在多年的研究中，伯杰确定了六种关键类型的词语，中小企业可以利用这些词语来增加在面向客户营销时的影响力。他将这些词语称为“SPEACC框架”，并表示它可以用于增加影响力、吸引观众、更有效地沟通，甚至加强社交关系。“用正确的魔力之词来进行SPEACC（发音为SPEAK），一切皆有可能。”伯杰说。立即提升影响力的3个行动伯杰建议您立即采取三个行动：从受众开始。在中小企业的情况下，受众最有可能是您的客户。尽可能准确地定义他们是谁。您还应确定您想要塑造或改变的确切客户行为，例如购买更多商品或服务，或推荐潜在客户。进行广泛的社交倾听。上网调研与您品牌相关的内容。深入研究历史帖子，看看随着时间的推移它们的变化（或不变）。如果您认真思考您的客户是谁以及您想引发哪些行为，您很有可能有无尽的数据来源可供挖掘。“您可以通过帖子获取关于竞争空间的见解，或者了解客户可能需要的产品或服务的其他功能，”伯杰说。“您还可以发现您做得不好的地方，并在将来做得更好。”思考您的客户身份和相关行为。大多数人喜欢以特定方式看待自己，他们有特定的身份要展示，因此倾向于从事支持这些身份的行动。通过将您希望客户从事的行为与他们期望的身份相一致，他们更有可能采取您希望他们采取的行动。为了帮助澄清这个概念，伯杰提供了一个实验的例子，该实验将一组幼儿分为两组，并向他们提出了两个不同的问题。一组被问到“你能帮忙吗？”另一组被问到“你可以成为一个帮助者吗？”第二个问题更成功地引导孩子们改变了自己的行为。“要塑造他人的行为，不仅要谈论行动，还要谈论他们的身份。”伯杰说。“鼓励某人成为一名领导者，而不仅仅是告诉他们去领导。”通过清晰的语言和独创性激励他人的两种方式在试图用语言改变行为时，有两个重要的方面需要考虑。正如伯杰所指出的，过于强势可能会显得不真实。1. 避免“反说服”雷达“人们是聪明的，”伯杰说。“他们知道其他人试图影响他们。”心理学中称为“反应性”的概念可能会使他们做出与您期望相反的反应。“人们有一种反说服雷达，”伯杰解释道。“当我们觉得有人试图说服我们时，我们会忽视他们。”与其专注于影响他人，您应该专注于帮助他们影响自己，伯杰建议。提问。给予选择。揭示他们行动和愿望之间的差距。2. 散发真实性你越真实和真诚，你对团队、同事和客户提供的价值就越清晰。所以不要假装。对你自信的事情保持沉着，并表达出你的合理犹豫和疑虑。这给别人一种机会和自主权。例如，伯杰说，中小企业领导者必须激励他们的团队解决困难问题。语言微小（而真实）的改变可以帮助您做到这一点。这意味着问：“我们能做什么？”而不是“我们应该做什么？”“应该”意味着只有一个解决方案。“能”鼓励人们更全面地思考，扫描环境，并考虑所有可能性，从而产生更具创造性的想法。技术如何进入画面许多技术可以帮助中小企业充分利用NLP和语言对他人产生影响的潜力。以下是一些常见的技术：机器学习和其他人工智能技术。机器学习（ML）在NLP的进步和能力中起着关键作用。ML与NLP的结合引入了一种可以理解和生成人类语言的AI模型的时代，其准确性前所未有，并且随着不断学习而不断改进。主题建模。ML算法可以用于发现大量文本中存在的主要主题，从而使中小企业能够确定与客户共鸣的关键主题、词语或短语。嵌入（在词语或文档中）。嵌入是一种将词语或短语转换为数字值的方法，类似于代码。嵌入将词语表示为一系列较短的列表，而不是较长的数字序列，使计算机更容易处理。由于具有相似含义的词语具有相似的代码，计算机可以更好地理解不同词语的含义或情感。CRM软件。例如，跟踪客户并记录他们对不同互动、电子邮件或营销活动的反应的客户关系管理（CRM）软件可以帮助您确定对他们影响最大的词语和短语。为什么中小企业必须成为影响者无论您是试图吸引首批潜在顾客进入您的门店或数据库并将其转化为客户，还是说服求职者加入您的团队，您都需要擅长影响他人按照您的期望行事。使用像NLP这样的技术可以帮助中小企业领导者利用语言的力量来改变行为。伯杰的SPEACC框架是一个明智的起点。通过保持简单直接的语言，通过提问驱动情感反应，并通过影响力提高他们的信心，您的企业可以更真实地赢得客户。这展示了语言的强大。

ws（whatsapp简写），是国外的一款社交软件，跟我们国内的微信、QQ类似，都是用来与用户聊天交友的，但是ws的使用率更加的广泛，截至目前，ws的月活跃用户数已突破23亿+，全球有超180多个国家或地区的用户都在使用ws，它的用户量是非常可观的。 随着外贸业务的不断发展，越来越多的企业开始进行出口贸易，而ws必然成为企业争抢流量的平台。要想快速的在ws上面获取到流量，必须要借助一些自动化的营销工具，做一些批量化的操作。 ws不管是做什么营销方式，都是需要ws账号的支持的，且ws是通过手机号注册的，一个手机号、一台设备只能登录一个ws账号，而做ws营销又很容易导致自己的账号被封，但是我们也不可能说准备成百上万的ws账号，首先成本不允许，其次也没有那么多的手机号可用。 这种情况下，既需要做批量化的操作，又需要使用到大量的ws账号，我们只能够通过ws注册软件来实现我们的需求。 ws注册软件是第三方研发的专门针对于ws营销使用的，主要的目的就是帮助企业快速的注册ws6段协议号，解决企业ws账号的烦恼。 ws协议号也是whatsapp账号的一种，它主要适用于ws营销软件，通过ws营销软件批量导入ws协议号，来做批量化的操作。 LIKE.TGWhatsApp频道号注册软件，帮助您低成本、高效率的帮您注册6段协议号。该软件对接了主流接码平台、接码API通道，操作最低成本帮您注册大量WhatsApp协议号。 以上内容就是LIKE.TG小编分享的关于“ws注册6段，ws协议号”方面的内容，希望对大家有帮助。想知道更多关于ws注册方面的知识，尽在LIKE.TG官网。

我们致力于为每个使用 Instagram 的人打造一个安全且相互支持的社区。今天，作为我们正在进行的工作的一部分，我们重点介绍一些最新功能，为人们提供信息并帮助确保他们的安全。 除了使用我们的自动化系统检测和删除违反社区准则的 恶意帐户之外，我们还将继续推出新功能来提醒人们潜在的可疑活动，以便他们可以采取措施保护自己的帐户。这一点尤其重要，因为不良行为者通常不会立即以恶意方式使用他们的帐户。我们努力提高人们对潜在的冒充、诈骗和其他欺骗行为的认识。这样，人们就可以在问题发生之前采取行动来预防问题。 我们于 2022 年底开始一些早期干预工具，这些工具现已在 Instagram 上广泛使用。 随着我们不断改进检测和执法技术，我们也认识到不良行为者会不断改变策略来逃避检测。这意味着没有任何单一工具可以成为灵丹妙药，单一公司也无法应对针对互联网上诈骗和垃圾邮件的人群的全行业威胁。这就是为什么我们继续与业界同行合作、创新并与 Instagram 社区分享更新。警惕潜在的冒充和诈骗 如果我们怀疑某个帐户冒充个人或企业或参与潜在的欺诈活动，并请求关注您，我们将向您显示一条通知，提醒您注意潜在的不受欢迎或可疑的互动。 此外，如果我们怀疑有欺骗性的帐户向您发送直接消息 (DM)，我们会向您显示警告，以便您可以放慢速度并在接受消息请求之前查看该消息。 最后，除了在我们的应用程序中大规模阻止已知的恶意链接之外，我们还会采取措施，在链接可疑时向人们发出警报。在这些情况下，如果您点击某人个人资料中可能可疑的链接，我们将显示弹出警告，帮助您在继续操作之前查看并识别潜在的诈骗。加强您的安全设置 您还可以使用安全检查 功能采取其他措施来帮助确保您的帐户安全。它将指导您完成具体步骤，包括：设置强密码、启用双因素身份验证以及更新帐户恢复联系信息（例如电话号码或电子邮件地址）。要完成安全检查，请转到您的个人资料并点击右上角的菜单，然后点击“设置”、“帐户中心”、“密码和安全”，然后向下滚动并点击“安全检查”。加强您的隐私设置 如果您被未关注的帐户标记或提及，我们会提醒您检查和更新您的安全和隐私设置。此检查将指导您完成 Reels 混音设置、消息设置、敏感内容控制和时间花费工具，以确保您的帐户按照您想要的方式设置。额外帐户支持 如果您在 Instagram 上遇到问题，我们鼓励您报告互动、帖子或个人资料，并在 支持请求 中跟进该报告。如果您在访问帐户时遇到问题，可以访问 instagram.com/hacked 来帮助解决问题。最后，如果您已注册 ,实时聊天支持 开始对话。 有关在 Instagram 上保持安全的工具和提示的更多信息，请访问LIKE.TG，以获取相关产品