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在 Instagram 上保持安全

2024-03-06 08:11:58
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LIKE.TG 成立于2020年,总部位于马来西亚,是首家汇集全球互联网产品,提供一站式软件产品解决方案的综合性品牌。唯一官方网站:www.like.tg

      我们致力于为每个使用 Instagram 的人打造一个安全且相互支持的社区。今天,作为我们正在进行的工作的一部分,我们重点介绍一些最新功能,为人们提供信息并帮助确保他们的安全。

      除了使用我们的自动化系统检测和删除违反社区准则的 恶意帐户之外,我们还将继续推出新功能来提醒人们潜在的可疑活动,以便他们可以采取措施保护自己的帐户。这一点尤其重要,因为不良行为者通常不会立即以恶意方式使用他们的帐户。我们努力提高人们对潜在的冒充、诈骗和其他欺骗行为的认识。这样,人们就可以在问题发生之前采取行动来预防问题。

      我们于 2022 年底开始一些早期干预工具,这些工具现已在 Instagram 上广泛使用。 随着我们不断改进检测和执法技术,我们也认识到不良行为者会不断改变策略来逃避检测。这意味着没有任何单一工具可以成为灵丹妙药,单一公司也无法应对针对互联网上诈骗和垃圾邮件的人群的全行业威胁。这就是为什么我们继续与业界同行合作、创新并与 Instagram 社区分享更新。

警惕潜在的冒充和诈骗

      如果我们怀疑某个帐户冒充个人或企业或参与潜在的欺诈活动,并请求关注您,我们将向您显示一条通知,提醒您注意潜在的不受欢迎或可疑的互动。

      此外,如果我们怀疑有欺骗性的帐户向您发送直接消息 (DM),我们会向您显示警告,以便您可以放慢速度并在接受消息请求之前查看该消息。

      最后,除了在我们的应用程序中大规模阻止已知的恶意链接之外,我们还会采取措施,在链接可疑时向人们发出警报。在这些情况下,如果您点击某人个人资料中可能可疑的链接,我们将显示弹出警告,帮助您在继续操作之前查看并识别潜在的诈骗。

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加强您的安全设置

       您还可以使用安全检查 功能采取其他措施来帮助确保您的帐户安全。它将指导您完成具体步骤,包括:设置强密码、启用双因素身份验证以及更新帐户恢复联系信息(例如电话号码或电子邮件地址)。要完成安全检查,请转到您的个人资料并点击右上角的菜单,然后点击“设置”、“帐户中心”、“密码和安全”,然后向下滚动并点击“安全检查”。

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加强您的隐私设置

      如果您被未关注的帐户标记或提及,我们会提醒您检查和更新您的安全和隐私设置。此检查将指导您完成 Reels 混音设置、消息设置、敏感内容控制和时间花费工具,以确保您的帐户按照您想要的方式设置。

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额外帐户支持

      如果您在 Instagram 上遇到问题,我们鼓励您报告互动、帖子或个人资料,并在 支持请求 中跟进该报告。如果您在访问帐户时遇到问题,可以访问 instagram.com/hacked 来帮助解决问题。最后,如果您已注册 ,实时聊天支持 开始对话。

      有关在 Instagram 上保持安全的工具和提示的更多信息,请访问LIKE.TG,以获取相关产品

LIKE.TG 专注全球社交流量推广,致力于为全球出海企业提供有关的私域营销获客、国际电商、全球客服、金融支持等最新资讯和实用工具。免费领取【WhatsApp、LINE、Telegram、Twitter、ZALO】等云控系统试用;点击【联系客服】 ,或关注【LIKE.TG出海指南频道】【LIKE.TG生态链-全球资源互联社区】了解更多最新资讯

本文由LIKE.TG编辑部转载自互联网并编辑,如有侵权影响,请联系官方客服,将为您妥善处理。

This article is republished from public internet and edited by the LIKE.TG editorial department. If there is any infringement, please contact our official customer service for proper handling.


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提高谷歌广告相关性的6大技巧
提高谷歌广告相关性的6大技巧
质量得分数据有助于确定优化措施,以提高广告相关性、着陆页体验和预期点击率。下面我们就来了解一下。 如何确保你的谷歌PPC广告系列是符合成本效益的?如何评估你的广告质量、关键字和着陆页,以降低每次转化费用并获得更好的广告排名? 答案就是获得良好的AdWords质量得分。 Google adwords是个巨大的产业,虽然adwords运行原理非常直接,但并不简单。需要花时间和金钱才能掌握,很多人没能获得收益的原因其实是没耐心去认真学习。 在付费搜索的世界里,总是有空间来改善搜索者的体验,从而提高你广告的转化率。 质量得分数据是广告商获得谷歌广告反馈的一种方式,有助于指导账户结构、关键词和广告文案的战略决策。 你的PPC广告活动的表现是否尽如人意? 谷歌如何计算质量得分 质量得分被用作PC经理的诊断工具,以更好地了解他们的Google Ads账户在哪些方面可以改进。 谷歌广告使用质量分数指标来确定PPC广告应该出现在付费搜索结果中的位置,以及广告商每次点击应该支付多少钱。 质量得分与三个主要部分有关。 广告相关性。着陆页体验。预期点击率。 原理:谷歌广告对关键词在历史广告竞价中的整体表现 (如你使用的广告关键字、目标网页是否相互关联、获得的点击率,用户体验数据等等) 做出综合评估,然后给每个关键词一个质量得分,最低分是1,最高分是10。但如果某关键词没有得到足够的展示次数或点击次数,系统会将其质量得分显示为空(在表格中显示为“—”)。 重要性:一般而言,质量得分越高,你就可以以更低的价格获得更高的广告排名,从而实现更高的ROI;反之,分数越低,CPC支付费用就越多(注意我说的是“点击”而非“转化”)。举个例子:对于关键词A,竞争对手出价$3,质量得分3,其广告评级分数为3*3=9;你出价$1,质量得分10,广告评级分数 1*10=10。因为10>9,所以,即使你的花费不到竞争对手的一半,你的实际广告位置却在他之上。 在审查关键词视图中的质量得分数据时,使用这些是监测和优化的关键组成部分。 从审查质量得分报告开始: 按比例查看结果。谷歌广告在关键词层面上显示质量得分组件列。访问历史质量得分性能数据。很容易看到你的分数是如何随时间变化的。导出你的数据。这使它更容易分析。 如何使用质量得分报告 可以在 Google Ads 中的关键字级别查看质量得分 你可以修改列视图,以查看 "质量得分 "指标,创建一个自定义视图。 保存下列以备将来使用,并快速了解质量得分的表现。 谷歌广告的质量得分列。 除了看到报告期的历史/最后已知的质量得分外,你还可以通过改变时间段来深入挖掘,看到月与月之间的情况,甚至按天划分来比较得分变化。 限时免费!OceanWeb谷歌雨果首推独立站神器,0元闪电建站,广告引流一站式营销平台》》》 谷歌广告质量得分的时间段。 有了这些详细的洞察力,你可以把注意力放在需要改进的地方。 让我们看一个例子。谷歌广告质量得分的例子 如果你在管理这个PPC账户,你现在可以清楚地看到你需要集中精力提高质量分数的地方。预期点击率。 你还可以选择日期范围,看看是否有任何有价值的历史信息。 在这个例子中,分数并没有改变。它过去(现在仍然是)"低于平均水平",是最低的评分。 由于其他质量得分因素是 "高于平均水平",这应该是关注的领域,以提高广告的性能。 让我们来看看对质量得分有贡献的三个关键组成部分,它们可以被优化以提高广告排名和降低CPC。 组成部分:广告相关性 关键词和广告文案之间的联系越紧密,关键词的相关性就越高。 通常情况下,你看到广告相关性差的原因是: 广告组没有激光聚焦在一个关键词主题上。广告从一个广告组复制到另一个广告组,而没有编辑关键词并使其与新广告组的广告文案相匹配。 拥有一个适当的账户结构将提高相关性。确保你的广告系列和广告组规模较小,并包含高度针对性的主题。 重要提示 1. 首先,确保广告文案中包含热门关键词。如果可能的话,尽量将这些内容纳入标题、正文和显示路径领域。 2. 确定广告是否符合关键词的搜索者意图。如果不符合,则应将其移至不同的或新的广告组,并采用更相关的广告文案。 组成部分:着陆页体验 如果你想把这些点击变成转化,一个好的着陆页体验是必不可少的。 着陆页应易于浏览,广告产品应在页面上清楚地显示出来。 如果页面上有表格或下载,要告诉用户在他们采取行动后会发生什么。 例如,一旦提交表格,他们将被引导到一个免费试用。或者,一旦他们点击 "下载 "按钮,一个PDF手册文件将开始下载。 就质量得分而言,我们要确保广告文案中的信息传递到着陆页的内容中。 例如,如果关键词和广告都在推广保温杯,那么广告文案中应该包括[保温杯],而保温杯产品应该是登录页上的主要产品。 这可以确保你的着陆页内容与搜索者相关并对其有用。这将有助于提高你的质量得分。 广告商也想看看移动登录页面的表现。谷歌有一个工具,将显示移动端的页面速度和移动端友好度。 根据谷歌的数据,当页面不能在三秒内加载时,超过一半的访问者离开移动网站。 导致加载时间较长的一些常见原因包括缓慢/多次重定向、页面大或服务器慢。 谷歌的工具还提供了一份可下载的报告,其中包含技术细节,可以传递给网站开发人员进行故障排除。 谷歌广告也会审查移动着陆页,因此从移动角度看着陆页的性能应该是所有广告商的考虑因素。 重要提示 3. 为了提高可用性和转化率,在着陆页上使用文案,向用户传达当他们完成一个动作时接下来会发生什么。 4. 4.使用谷歌工具或类似工具来衡量当前登陆页面的性能。检查不止一个页面,以确保结果一致。 组成部分:预期点击率 Google Ads计算出一个预期点击率,代表广告在被提供时获得点击的可能性。预期点击率不考虑广告排名或广告扩展。 预期点击率与Google Ads账户中的点击率不同。 预期点击率是根据关键词在账户中的表现以及其他广告商的账户来估计的。暂停关键词也会暂停质量分数,所以它们不会随着时间而改变。 低点击率或低于平均预期点击率的情况可能由于各种原因发生。 其中之一是广告文案与关键词没有紧密联系。例如,搜索[保温杯]的人不太可能点击一家厨房商店的品牌广告。 很多时候,即使关键词和广告文案是紧密相连的,但关键词可能是由不相关的搜索引发的。这可以在搜索词报告中通过检查触发广告的个别查询和主题而发现。 专注于添加否定关键词和调整关键词匹配类型可以提高点击率,这将提高你的质量得分。 重要提示 5. 检查低于平均预期的CTR,以确保广告与关键词分组相匹配。 6. 通过创建否定关键字和收紧匹配类型,防止不相关的搜索触发广告。 最后的想法和建议 历史质量得分数据对于识别你需要做的任何优化,以改善你的广告相关性、着陆页体验或预期点击率,都有很大的帮助。 利用它,现在就开始做出更明智的决定和更好的PPC广告吧
谷歌广告如何选择合适的出价策略
谷歌广告如何选择合适的出价策略
出价策略定义 Google广告中的出价策略是指谷歌广告系列参与广告实时竞价排名的出价管理策略,策略本身包含两个方面:您主要是想达成何种目标,您愿意为了达成这个目标选择何种出价条件。您可以使用不同的自动出价方法来实现不同的广告系列目标。 出价策略分类 Google Ads 针对不同类型的广告系列提供了几种出价策略。您可以根据自己的广告系列所定位的广告网络,以及您关注的目标(点击次数、展示次数、转化次数等)来确定最适合自己的策略。下面一一为大家介绍7种不同的出价策略类型: 01 每次点击费用人工出价 目标:对不同的关键字设置不同出价,更方便的控制预算 特点:1、可以针对整个广告组设置一个每次点击费用的最高出价 2、也可以为各个关键字设置单独的出价 适用情况:该出价方式需要人工管理出价,需要付出大量的时间,而且不一定能及时发现哪些关键词、哪些时段、哪些地理位置适合投放,出价的优化效率较低,所以一般小编是不建议使用该出价策略。国内外的线上广告都在向智能化发展,一定是有其依据的,需要咱们与时俱进哦~ 除了每次点击费用人工出价外,其他的出价策略都是一种自动出价,也是接下来给大家要介绍的。与每次点击费用人工出价不同,自动出价无需为具体的广告组或关键字人工更新出价。Google Ads 会根据广告获得点击或转化的可能性来为广告自动设置出价。 02 争取更多点击次数 目标:增加网站访问次数。作用是在预算范围内争取尽可能多的点击次数。 特点:可以设置出价上限,以防系统为您设置超过此金额的出价。 适用情况:适合新户搜索广告前期积累数据阶段的出价策略方式。所以如果你是刚开始做谷歌广告,新网站新账户没有流量基础的情况下,想要有更多的流量进来,或者是预算水平较低,转化数据积累较少的情况下,可以选择这个出价方式。 03 目标每次转化费用 目标:按照目标每次转化费用获得更多转化,该出价将每次转化费用控制在您设定的目标水平的前提下,帮助您争取尽可能多的转化。部分转化的费用可能会高于或低于您的目标值。 特点:侧重于转化目标的获取,且对单次获取转化可以设置一个值,让系统按照这个要求去跑量。 适用情况:这个出价方式更适合于有一定转化次数的账户使用,即不同于选择更多点击次数的新户,这个出价策略,更适用于积累了一定转化次数的老户。使用这个出价方式,系统会根据你给出的目标每次转化费用来尽可能帮你促成转化,建议是账户至少在过去30天内有30次以上转化的情况下进行使用,您可以根据账户历史每次转化费用*1.2 倍来进行出价。同时,广告系列的预算最好能在目标每次转化费用的10倍以上; 04 尽可能提高转化次数 目标:致力于在已经预设好的预算水平范围内,争取尽可能多的转化。 特点:该出价策略会尽量用尽您的平均每日预算,同时可以结合设置一个目标每次转化费用最高限价; 适用情况:您希望获取更多的转化次数,成本稍微高一些也能接受。 限时免费!OceanWeb谷歌雨果首推独立站神器,0元闪电建站,广告引流一站式营销平台》》》 05 尽可能提高转化价值 目的:会在不超出指定预算的前提下,尽可能提高广告系列的总转化价值。 特点:追求的不再是转化次数的增长,而是转化带来的价值的提升。 适用情况:这个出价方式跟尽可能提高转化次数有异曲同工之妙,都是为了促成更好的转化,但用这个出价之前,需要去进行设置转化对应的价值,这样系统才好助你跑出更好的效果。 06 目标广告支出回报率ROAS 目的:实现既定的广告支出回报率 (ROAS) 水平。 特点:自动优化不同转化目标的转化占比,实现设置的广告支出回报率,部分转化的回报率可能会高于或低于您的目标值。 公式:销售额/广告支出x100%=目标广告支出回报率 举个例子:比如说你的目标是想通过投入一块钱的广告费就可以获得一笔4块钱的订单,那么你的目标广告支出回报率就是设置为400%,计算如下:4 元销售额 ÷ 1 元广告支出 x 100% = 400% 的目标广告支出回报率 Google Ads 系统就会自动设置每次点击费用的最高出价,以在努力达到 400% 这一目标广告支出回报率的同时,最大限度地提高你的转化价值。 适用情况: 1、不同转化目标对应的价值各不相同,并且希望在目标广告支出回报率中获得尽可能多的转化价值,例如常见的谷歌购物广告系列; 2、若要使用“目标广告支出回报率”出价策略,单个广告系列最好在过去 30 天内应至少获得 15 次转化,最好是30次以上; 07 目标展示次数份额 目标:提高展示机会,这种出价策略可以在绝对页首、页首或 Google 搜索结果页的任何位置展示您的广告; 适用范围:如果你想要广告有百分之多少是展示在谷歌绝对页首、页首还是 Google 搜索结果页的任何位置,想要快速占领市场份额,比如说推爆品或者推品牌曝光量,像圣诞季产品或者某些季节性的爆品(如夏天的充气游泳池),那你就可以考虑选用此种出价方式进行设置。 除了以上出价策略之外,谷歌广告还有目标每千次展示费用出价(CPM)、每次观看费用出价(CPV)等出价策略,需要了解具体分类的可以科学上网打开详细介绍查看了解: https://support.google.com/google-ads/answer/2472725?hl=zh-Hans 出价策略选择 在选择出价策略之前,我们一定要明确好广告投放对应的业务目标,谷歌广告系列目标需要与企业的业务目标一致,而出价策略则是为这些目标服务。企业的业务目标反映在网站上应该是精准可追踪的用户行为,例如点击购买、点击提交表单、点击订阅等等。大体上,企业出海业务方式有B2B和B2C两种,常用的出价策略如下:: B2C企业: 增加利润:尽可能提高转化价值和目标广告支出回报率,行为是用户购买 提高销售额:尽可能提高转化次数和目标每次转化费用,行为是用户询咨购买 提升品牌认知度:目标展示次数份额,行为是看到广告或点击广告 B2C的业务目标更侧重销售额和支出回报率,在选择出价策略的时候,可以往“目标每次转化费用”、“尽可能提高转化次数”、“尽可能提高转化价值” “目标广告指出回报率”方面靠拢。 B2B企业: 增加网站访问人数:尽可能争取更多点击次数,行为是访问广告着陆页; 挖掘潜在客户:吸引用户注意点击广告,留住用户,行为是用户留资询盘; B2B的业务目标更侧重留咨询盘的获取,因为无法像B2C那样短期内成单,一般会选择“争取更多点击”、“目标每次转化费用出价”、“尽可能争取更多转化次数” 出价策略。 补充小tips:对于大部分广告形式而言,一般前期都会选择侧重点击的争取更多点击次数出价,这个阶段系统的任务是积累数据进行学习,之后则可以根据目标来转变其它出价策略;当然也有一些广告形式(比如UAC广告),只能选择目标每次转化费用出价策略冷启动,别无它选。 调整小技巧 读到这里,相信您对谷歌广告的出价策略也有了一定的了解。在这里,小编告诉大家一个投放下来的小技巧: 当一个账户关键字、市场等数据表现都很好,之前转化也比较稳定,但是突然之间转化波动较大的情况下,您不妨可以试试更换出价策略,待稳定运行一段时间,转化又有下降的时候,再更换一次出价策略。 举个例子:小编之前有账户原本使用的是“目标每次转化费用出价”出价策略,一开始成效很稳定,后来突然开始成效下滑,排除账户其他设置都无问题,就调整为了“争取更多点击次数”出价策略,之后账户的转化有了明显的提高。 我们当时讨论分析发现,也许当账户一直跟着转化目标去跑量的过程中,会逐渐产生一定的偏离,就像靠着某个惯性在行驶的汽车,走着走着可能路线就歪了,因此转化成效会有些下滑,当出现这个现象时,我们就可以手动把这个偏离了轨道的投放进行归位设置,调整为“争取更多点击次数”重新积累转化数据,给系统学习纠正路线。
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