An email signature is a part of a brand image thatis more than just your name and position held. It is often called an email footer. It provides a recipient with information about your company and helps recognize it. An email signature is a mustbecauseit reinforces brand awareness and gives additional marketing opportunities. The video produced by Exclaimer offers useful insights into the art of creating an email signature. How to Create a Professional Email Signature Name, company, the position held Contact information Company logo Social media icons Stick to a neat design Name, company, the position held All the recipients judge by this information whether an email is worth reading. Never send campaigns on behalf of an individual without stating the brand. Note that a sender is to be easily related to the business at the back of the subscriber's mind. Contact information Include the link to the official website and blog, your company phone number or the number of customer care department. Company logo If you have a business, include its logo. Still, it's not obligatory but will help the clients recognize and remember you. Social media icons Bear in mind that you can include link only to the profile of your company, but not your personal one. We recommend adding social media icons to the email signature as they give another opportunity to acquire new leads. Don't miss a chance to grow your target audience! Stick to a neat design Take into account your corporate colors and fonts while creating an email signature. Keep away from: Colors that shriek at one another like green and blue. Bullet list. GIF-animation. Adding the email address you are sending from. How to create an email signature in LIKE.TG? All the ready-made email templates include an email footer. If you want to create your own unique template, use our drag-and-drop editor. You see that it contains an email signature as well. To add some text, social media icons or separators, just drag these elements from the left to the design. Create and send an email campaign for free right now!

An email workflow is a sequence of automated emails triggered by a user’s behavior or data, for instance, placing an order, shopping cart abandonment, subscription, registration, etc. Here's a short video instruction that describes how to send trigger emails with LIKE.TG. Why is an email workflow critical? Saves time Helps to move leads down the sales funnel It provides a more individual approach It helps to strengthen email marketing strategy Saves time. You no longer need to send thousands of emails manually. Once you set up an email workflow, an email marketing automation platform like Automation 360 takes care of the technical side of things. As soon as the user performs an action that activates a trigger, the service automatically sends a corresponding email, while you can busy yourself with other matters. Helps to move leads down the sales funnel. If you drive a lot of traffic to your website and get tons of new subscribers without a raise in revenue, you may be losing your leads somewhere down the funnel. Email workflow helps to move them down the funnel, ensuring smooth onboarding, purchase, and other processes with automated emails. It provides a more individual approach. You can create email workflows to send highly relevant emails based on the lead’s position in the sales funnel, their level of engagement, or buyer persona type. In other words, email workflow answers the question “howcan I create relevant and personalized content for building long-lasting relationships with the audience.” It helps to strengthen email marketing strategy. If you wonder how to cope with a high volume of abandoned carts, low open and click-through rates, poor unsubscribe rate, etc., email workflows are there to fill these gaps. They assist customers during their whole lifecycle giving a helping hand at the right time. To implement this technique, all you need is to identify the weak points of your strategy and set the right triggers that activate email workflow. Email Workflow Types and Examples Onboarding workflow Purchase workflow Abandoned cart workflow Event invitation workflow There are many types of email workflows that you can utilize to bring more benefits to your business. Let’s check them out now! Onboarding workflow You can collect subscribers with the help of subscription formspowered by lead magnets, but merely having a person on your mailing list is undoubtedly not enough. When communication begins, you need to show subscribers how your business can solve problems, improve, and make their life easier. Registration is the trigger that launches a series of onboarding emails starting from the welcome email. In the next email, find out the subscriber’s interests. Depending on the answer, send an email with relevant content, sharing your knowledge, and educating leads. Purchase workflow It is essential to guide people through their purchase.This workflow enables you to confirm an order, update the shipment status, and cross-sell related goods. It helps to provide leads with a positive buying experience. Abandoned cart workflow There are many reasons thatpeople leave their carts abandoned. This type of email workflow is intended to drive users back to the website and incentivize them to complete the purchase. Follow abandoned cart email best practices here. Event invitation workflow Itallows you to invite people to your webinars and conferences, supporting them with updates along the way. A thought out structure could be universal for all your webinars, allowing you to use it over and over, saving time and money. Other types of workflows Lead nurturing workflow Loyal customer workflow Re-engagement workflow Lead nurturing workflow. This one is responsible for moving warmed top-of-the-funnel marketing leads down the funnel smoothly to turn them into customers. Several actions that display users’ genuine interest — blog subscription, e-book download, etc. — trigger the automation. From here on, subscribers will receive relevant educational content that will help them decide to purchase your product. Loyal customer workflow.This is a way to give some special treatment to loyal customers. It may include emails with exclusive offers and discounts, available only for those who made more than N number of purchases. Re-engagement workflow. This type of workflow helps drive cold leads back to the sales funnel. Reactivation email is a way to say: “Hey, we miss you! Come back cause we still have some awesome stuff for you!” Re-engagement workflow can be triggered when a user has ignored emails for six months. How to Create an Email Workflow Set up a trigger in Event Manager Build an email workflow Launch You can create efficient email workflows with LIKE.TG Automation 360. Here’s a brief instruction on how to create one for achieving your email marketing goals: Step 1. Set up a trigger in Event Manager First of all, you need to decide on the user’s action that will activate the workflow. With the Event Manager, you can set any event on the website as a trigger for launching. You will find more details on how to do it here. Step 2. Build an email workflow Set up the start of the flow. Drag and drop the elements and connect them to build the desired structure. Add email templates to corresponding elements, create eye-catching subject lines, and attach files if necessary. Schedule the time gaps between emails. Here’s how to create a workflow in Automation 360. You may also wonder how to create email templates in LIKE.TG, so check that out, too. Step 3. Launch Great! From now on, the process you’ve chosen to automate will work on its own. Email Workflow Tips Create workflows only when necessary Don’t send emails too often Send the first email within 24 hours after the trigger action Use a similar style inevery email workflow Measure the email workflow efficiency Take advantage of email templates Create workflows only when necessary. Although workflows may ease your living, it still takes some time and skills to create an effective one. Set up sophisticated processes in case you need to educate and support leads, or if you sell a complex product. Start from the most effortless email workflows and gradually implement more advanced ones. Don’t send emails too often. If you have many email workflows running at once, make sure you’ve made longer time intervals between each message within one workflow not to be too pushy. Send the first email within 24 hours after the trigger action. Otherwise, it will look strange to the user and may lead to unsubscribing or marking your email as spam. Use a similar style inevery email workflow. Make all of your emails recognizable using the elements of your brand identity. Create a few email templates that you could use multiple times. Measure the email workflow efficiency. In LIKE.TG, you can monitor statistics — opens, clicks, and shares — right in the workflow. This data helps improve an email marketing strategy by making changes at any time. Take advantage of email templates. You can speed up the process of creating email workflow using predesigned email templates library by LIKE.TG, or use yours for multiple times.

An email spam checker is a service that runs your emails through the spam filters detecting issues like a blacklisted IP-address or email domain, inappropriate email content, etc., that might cause your message to end up in spam. Plain and simple: an email that goes to spam harms your email deliverability, which, in its turn, impacts your sender reputation, and endangers all your email marketing efforts. Ending up in spam is the worst-case scenario, so it’s excellent that there is software to check your emails for spam beforeyou send them. Why should I use an email spam checker? To positively influence your sender reputation To improve email deliverability To increase the quality of emails for both ESPs and recipients To positively influence your sender reputation. Email template design, copy andCTAs are only the tip of the email marketing iceberg. Understanding the bottom — sophisticated concepts like sender score, authentication, email domain, blacklists, etc., which form your sender reputation, is a must for getting more control over your email marketing strategy. To improve email deliverability.AnEmail spam checker sheds light on some weak points that your email strategy might have, like lame authentication or poor email content. Having your email checked shows you the ways tomore efficiently earna place in your client’s inbox. To increase the quality of emails for both ESPs and recipients. Delivering your message to the recipients’ inboxes is a hard craft since nearly 45% of all emails go to spam. This level of competition requires you to keep up with the high standards of technical and marketing aspects when sending emails. Using an email spam checker enables you to raise the bar for both. What does an email spam checker do? To run a test, an email spam checker sends a copy of your email through its accounts on popular email service providers and analyzes received data. Let’s have a closer look at how the average email spam checker works: Testing authentication. It checks whether DKIM, SPF, and DMARC areset up. In short, these are validation principles created to reduce and prevent email spamming and phishing. Runs your IP/domain through blacklists. Email spam checker verifies if any blacklistmentions your IP-address or an email domain. Runs a Spam Assassin check. Spam Assassin is an email spam filtering program, which is used as an independent spam filtering application or in addition to other spam filtering programs. Checks email content.An email spam checker analyzes the email text regarding spammy words and ensures the size of the email is appropriate. Which email spam checker should you use? Search engine results suggest there are many email spam checkers with different functionality and pricing plans. Here are three easy-to-understand email spam checkers: Mail-Tester. This email spam checker runs your emails through SpamAssassin, verifies authentication details, checks the messageforviruses, ensures that you are using the right email format, proves that no blacklists mention you and detects broken links. In one word — multifunctional. Mail-Tester also gives your email a score from 0 to 10 points and provides lots of useful insights and details. ISnotSPAM.This service is free. Like with Mail-Tester, you need to send your test email to the copied random address and you will see the report in just a minute. However, you will receive fewer details than some other popular spam checkers. Postmark. It is also a free service, and it allows you to insert the code of your email and get the SpamAssassin score. How to Check Your Emails for Spam with LIKE.TG Create your email campaign Get recommendations Follow recommendations and send LIKE.TG recently updated the drag and drop editor with a built-in spam checker feature so that you could improve your email deliverability in a flash. For this you need to: Step 1: Create your email campaign Сreate an email with theHTML editor, drag and drop template builder, or make use of ourtemplate library. Avoid using spammy words in your subject line, preheader text, and copy.Below, you can see a LIKE.TG campaign builder where you can easily customize all of the elements to your liking. Step 2: Get recommendations At the last stage of creating an email campaign, click on “Get recommendations.” A pop-up message, like on the screenshot below, will reveal issues with sender data and the email body. It may be the absence of DKIM or SPF signature, or images may have no alternative text,so users whose email provider blocks images may miss the point of your message. Step 3. Follow recommendations and send Make some of those changes without leaving a drag and drop editor: for example, you can add alt text, links and reduce the number of capital letters. Fixing the authentication parameters takes more time, but it’s time worth spending because your messages will reach more of your clients and increase your revenue.

An email subject line is the first text recipients see after your sender name when an email reaches their inbox. It is important to keep an email subject line informative, catchy, and brief. With LIKE.TG, you can A/B test different subject lines to strike the right chord with your audience. In this video, our marketer shares 10 best practices for creating killer subject lines. Get inspired! Why Is an Email Subject Line Important? Half of the recipients tend to open an email if it has a catchy subject line. Just like an article heading or a book title, email recipients will discard your text if it isn't informative enough or looks spammy. That said, an email subject line must convey the necessary information in a succinct way. You don't want your email to be among the 69% of emails that are sent to spam because of the subject line alone. This makes it essential for beginners and established firms to practice caution and deliver quality content, no one wants their email to end up in the trash folder without the recipient opening it. How Can I Create an Effective Email Subject Line? Personalize your email subject line Ensure your subject line is brief Create a sense of urgency Ask an important question Use an emoji Get rid of spammy language A perfect email subject line results in more clicks and, therefore, effective email marketing, as your products reach a majority of your target audience. Below are the most important tips to follow Personalize your email subject line Over 26% of emails with a personalized subject line have better chances to be opened, due to their unique and specific approach. Research shows that personalizing your subject line doesn't necessarily mean including the recipient's name, new ways have emerged. For example, you can personalize emails with demographic information or offer deals based on your customer’s past purchases. With LIKE.TG you can easily personalize your email subject line and use smart personalization to approach each customer individually. Ensure your subject line is brief Recent advancements in technology have made a massive increase in smartphone use. Now, most people are likely to open emails via their phones. Mobile devices are easily accessible and thus convenient for most people to check their email on the go. That’s why email marketers need to keep their subject line under 40 characters long to avoid getting cut off on mobile inboxes. Additionally, bear in mind that many users won't read an email to the end if it doesn't grab their attention at first. Create a sense of urgency You should make an urgency claim that looks genuine and avoid overdoing it. The “emergency” can be a limited time offer explaining that you have little stock left for sale or even a short time left before the offer passes. Ask an important question Raising curiosity is important, although it's mainly effective in articles. When it comes to email subject lines, ask an essential question, and let the recipient click to see the answer underneath. Do not start a sentence and finish it in the body as this will be seen as clickbait, and it might result in people ignoring your email or unsubscribing from your services. Here's how to ask important questions: Use an emoji Add a smile to the person reading the subject line’s face by using the correct emoji. The main purpose of using an emoji is to capture attention and convey emotion. Get rid of spammy language Avoid using aggressive or salesy language, and loud formatting like all caps or multiple exclamation marks. These will most likely land your email in the spam folder without the reader ever opening it. Emails with the above problems can also be sent to the spam folder directly because they will automatically trigger spam filters from many inbox providers. So, to avoid this, offer your expertise and useful information starting with your subject line.LIKE.TG allows marketers to check whether their email looks spammy before hitting send. With our email spam checker, you will get useful recommendations to improve your email deliverability straight away. What Is the Perfect Length for a Subject Line? The length requirements of a subject line are influenced by the device recipients are using or the performance of your previous lines. Check the open rates of your past emails and analyze which subject lines performed best. However, according to a 2018 report, 61% of emails were opened on mobile devices, which implies that the characters should be kept at a low count. Therefore, an ideal line should be at around 41 characters, to be sure that no words are automatically cut off irrespective of the device being used. Ideas and Examples of a Great Email Subject Line Promotional subject lines Last chance subject lines Intriguing subject lines Follow-up subject lines Humorous subject lines Email subject lines for events New Year subject lines If you want to increase your email open rate, you should start crafting subject lines that your recipients cannot resist. Each subject line should serve a specific purpose, and below are a few examples. Promotional subject lines Promotional email subject lines contain promises of savings and hot deals. They also work perfectly when they are sent at the right time and personalized. Here are some examples: Special Offer: 20% Off Your First Order Let Us Fill Your Pantry While You Save Up To 30% Get 40% OFF + NEW features to level up your 2020 Special Deal Extended: 50% OFF for Cyber Savings! Last chance subject lines Including an item with limited availability and texts such as "urgent," "important," or "alert" may motivate people to open the email you send. Make sure the last chance claim is genuine and craft it in a way that subscribers will open the email, so they don't miss out on the offer. Last chance ideas include the following: Hurry Up, This Offer Expires TodayEnjoy 40% off on ALL Miniso products. Today Only!Enjoy up to 50% off. Today Only!FINAL HOURS: Just $75 for a year of Premium!LAST CHANCE: 50% OFF Cyber Savings Ends Today Intriguing subject lines Create a subject line that leaves recipients yearning for an answer or a click to know what the text entails. Asking important questions is one of the best ways of keeping customers curious. Consider the following ideas: Do You Want To Test Your Luck?You’re InvitedImagine A Suit This Color… Follow-up subject lines The idea works best when coupled with an ideal sense of urgency. It invites potential customers to return to a service they might have earlier abandoned. You’ve left something in your shopping cartWe Are Still Giving Instant DiscountsAre Our Tuesday Plans Still On? Humorous subject lines Funny subject lines will most likely get clicks, and honestly, they aren't that common. So, be unique and start selling what others aren't in a position to offer. Nope, Still Not Leaving the Competition, Get 2 Shoes for the Price of 1Perfect, Here’s Another Email Defense Against The Dark Arts: ESAPI Email subject lines for events If you are going to invite your customers to an event, start with your subject line. It should be eye-grabbing and informative at the same time. Users’ inboxes are a sort of competition for attention. So, your task is to make them curious about your email. Help subscribers understand why they are receiving this campaign from the very first words. The following subject lines will definitely intrigue your subscribers. Ann, We’d love to see you at HighTechConf!Exclusive ticket price just for you, Ann!Have a 1-on-1 with the top SEO specialists this June! Don’t forget to send an event reminder email to your subscribers. This way, you’ll increase the attendance. Remind your customers about the value they will get after attending your event. Last chance to meet the top SEO specialists this monthThe tickets are almost sold out. Grab yours!Ann, see you tomorrow at HighTechConf Check out this article to find more ideas for event invitation email subject lines. New Year email subject lines New Year is an excellent chance for eCommerce businesses to boost sales. People are happy to spend money on gifts for their nearest and dearest friends and family. To win this cruel competition for their attention in the inbox, you need to be especially creative. Analyze the methods that work best for you, use personalization and segmentation to send effective campaigns. Take into account your clients’ purchasingbehavior to offer them what they really need. The best deals you’ll find at the end of the year. Grab your favorite sweaters with 75% off!Are you ready to party? Shop essentials for New Year and enjoy free shipping today only!2 hours left until the New Year: Up to 50% offAre you ready for the party? Everything is $9.99 Email subject line testing If you have lots of interesting ideas for your email subject line but doubt which one will perform best, run an A/B test. It allows marketers to compare two message variants and find out which one works best. With LIKE.TG, you can test any element of an email campaign for free. Considering an email subject line, you can test using emoji, personalization, and questions. It may seem that all these techniques will definitely increase your email open rate but you can’t be sure that your audience finds them appropriate. So, you’d better divide your mailing list into groups and send them two variants of your subject line. To run an A/B test with LIKE.TG, follow these steps. Choose a mailing list. Choose the number of test groups. Choose a parameter to test — the subject line. Set up the testing groups. Schedule sending the winning email. Preview and send. In our Knowledge Base, you’ll find a step-by-step guide to creating and sending an A/B test. Email Subject Line Best Practices and Tips Get rid of your [no reply] sender name Segment your mailing list Don’t mislead your readers Run A/B testing First impressions are important, especially in marketing. In this case, what customers see first is the few characters explaining the service or product you are selling, which makes a subject line so important. It can either make or break your campaign. So, why not invest in the best practices and improve your email open rate? Here are some additional tips that will help you come up with the most effective subject line to achieve better results and boost your open rate. Get rid of your [no reply] sender name. No one wants to get an email from a robot. Most likely, such an email will be simply deleted or marked as spam. Instead, use the real name of a person that works on your team. This will help you increase the click rate and build credibility. Segment your mailing list. People are different, and something that works for one group of people won’t work for another. Therefore, you need to properly segment your email list (based on age, gender, profession) and create a customized subject line that will be relevant to each group. Don’t mislead your readers. Don’t give people intriguing subjects with promises that you cannot keep with your email. Though it’s a great move to make readers open your email, they will be highly frustrated if they can’t manage to find what you promised. This is a sure way to lose potential customers forever instead and get negative reviews. Be honest about what’s inside. Run A/B testing. So, how do you know which subject line is the best? Well, A/B testing involves comparing two versions of subject lines to see which gets a higher open-rate. Through this process, you can easily determine the most relevant line for your campaign. LIKE.TG helps you create A/B tests, and this gives you a chance to better understand your customers and create tailored subject lines. Follow this step-by-step guide to creating an A/B test. By implementing these useful tips, you will be able to create an amazing and, most importantly, highly effective and well-performing email subject line that will spur people to read your email and increase your open rate. Keep experimenting to come up with a catchy subject line that will work for you. LIKE.TG instruments for high-performing subject lines We offer several professional instruments to increase your subject line performance totally for free. Email subject line spam checker Are you sure your email subject line doesn’t look spammy? If you use several exclamation marks or write “Free” more than once, the chances are that your campaign will look spammy. As a result, your sender reputation can suffer. LIKE.TG offers recommendations in the last stage of creating an email campaign. These tips will help you significantly improve your email and decrease the number of spam complaints you receive. You can improve not only your subject line but the sender’s name and the email body. Personalization and Smart Personalization These instruments involve inserting personal information about subscribers into a subject line, for example, name, gender, and location. This makes an email relevant foreach recipient and increases their engagement. Smart personalization is useful when you don't have the same information about all of your subscribers, for example, their name. In this case, you can specify the text for those users. Thus, every subscriber receives a personalized message. Split-testing This is a form of research that helps determine the most effective variant of the element being tested. Create differentversions and test each one to see which one performs better. Our free pricing plan will help you enjoy all the benefits of email marketing. Have less than 500 subscribers? Send 15,000 emails for free every month! Email subject line examples Let’s look at creative email subject lines. Their authors used stylistic devices to attract readers’ attention. SnorgTees used onomatopoeia to make its subject line speak for itself. These guys know that cats are always trendy and they don’t miss the chance to intrigue their subscribers with a cute subject line with an emoji. Chubbies never ceases to amaze. Their subscribers really wait for their campaigns. In the email below, they used allusion successfully by referring to a famous song performed by Sir Mix-A-Lot. Hope, you’re singing it. Mac is one of the brandsthat works on creative email subject lines. This time they entertain subscribers using a pun. This way they introduce their new line of eyeliners. If you aren’t very good at stylistic devices, create your own marketing calendar. Discover the holidays and special days your companycan use to talk to your customers. Awesome Merch did just that. They congratulated subscribers on Earth Day and offered their clients eco-conscious products, which is an excellent move. Create an email campaign

An end user is a person who uses a product or service. This individual isn't necessarily the one who purchases a product but the one who ultimately uses it. The term is often used in the technology industry to define a customer's employees who use certain products or services. In this article, we'll make the difference between a customer and an end user clear, review several types of end users, and learn how to improve end user experience. What is the difference between a customer and an end user? These two terms are often perceived as the same, yet they aren't. Let's review each of them to understand the key difference. A customer is a person or a company that buys a product or service from an individual or a brand. Customers play a significant role in the selling process and growth of various businesses. Firms compete with each other, offer new high-quality products, and reduce prices just to increase their customer base. For example, when you go to a supermarket, purchase some fruits, and eat them, it means that you are a customer. An end user is a person who uses a product or service. This individual shouldn't necessarily be a buyer of the product to consume it. Say, you work in a marketing agency. You are provided with the necessary devices, such as a laptop, smartphone, or earphones to do your job. In this situation, you are an end user. Simply put, the main difference between these terms is that a customer purchases and consumes a particular product, while an end user only uses it. Now when the main difference is clear, let's walk you through the types of end users. Types of End Users There are different types of end users. They can be individuals, entrepreneurs, or companies. Graphic designers create company logos, websites, graphics, and layouts for product installations by using laptops and other additional devices of their employers. Secondary marketing research companies conduct surveys, obtain results, and then sell them to their business customers who use this information to their benefit. Now that you are acquainted with the types, it's time to figure out how to improve the end user experience you provide with our tips. How to Improve Your End User Experience Make sure your interface is user-friendly Stick to consistency Optimize your site's loading time Conduct surveys Ensure readability Take your users'reviews and feedbackinto account Create a visually appealing website Design a mobile version User experience is a top priority for every company. It shapes the first impression and depends on many factors. We've prepared some excellent practices to help you in improving your product or service for the best. Stick to our tips to increase the end user experience your company offers. Make sure your interface is user-friendly With a user-friendly site and easy navigation, you can reduce search time and ultimately improve satisfaction with your product or service. This way, you fulfill the needs of end users quickly and efficiently. As a result, your company receives a highsales volume, develops customer loyalty, and reduces extra costs. Let's take Uber Eats, for example. This online food delivery service provides users with convenient desktop and mobile versions of its site. You can see Uber Eats for laptops below. To compare, let's review its version for smartphones. A user doesn't have to swipe right and left because of the convenient menu. A clear, big, and easy-to-tap CTA "Find Food" is in the center to invite people to order food. Stick to consistency If you want your users to take your brand seriously, then you need to be consistent. The color scheme of your email campaigns should match your website and advertising campaigns. Besides, be consistent in using fonts, coloring, heading size, buttons, spacing, style, images, and visual elements across all your communication channels. Make sure that the chosen website design fits your product. With consistent content, you can provide value and knowledge to users quickly. LIKE.TG is an excellent example of consistency. Its website, blog, glossary, and email campaigns use blue background, white font, and visual elements in the same style. Optimize your site's loading time Website speed impacts everything from sales to search engine performance. It influences the decision of an end user whether to continue staying with your company. To avoid losing customers, evaluate the site's speed by leveraging tools like Google PageSpeed Insights and Pingdom. If the results are unsatisfactory, you should strive to improve your site's loading time by optimizing the size of images, moving to a better host, reducing plugins, decreasing the number of JavaScript and CSS files, etc. Take a look at the results of assessing the speed of the desktop version of LIKE.TG, a marketing automation platform. Conduct surveys If you want to figure out whether users are satisfied with your product, you can use surveys. As an option, you can conduct them on your website to get to know your customersbetterand offer them the right products in the future. For example, Thrive Market, an online store with healthy food, asks new visitors about products they buy most often. Ensure readability Since the majority of people don't want to waste time and effort on learning about companies, it's critical to provide them with the appropriate information. Website readability identifies how easily your users can read and understand the information on your web page. Easy-to-digest copies are more likely to convert consumers, inspire them to act, and retain customers. To make your content more readable, use large fonts, color contrast, adequate line height, enough white space, short paragraphs, lists, and large buttons so that users can tap them on their smartphones. For example, Pixpa uses short and sweet headings, short paragraphs, visuals, and lists to make it easier for users to perceive the information about the platform. Take yourusers'reviews and feedbackinto account Remember that your users are the most valuable source of information about your product. By obtaining reviews and feedback, you have an excellent opportunity to improve your product. Go through the messages from your customers to find out the benefits and drawbacks of your product. This way, you can identify the missing features or problems with your service. For example, Jared, a jewelry house, encourages people to rate its products and write reviews for pleasant rewards. Create a visually appealing website According to Parqa Marketing, 46% of customers make their decisions based on the site's visual appeal and aesthetics. Designing a visually appealing site is critical since it helps convey your message in the right manner and evoke emotions like trust, interest, satisfaction, joy, confidence, and hope. Attractive websites are more likely to be visited again by companies, agencies, or individuals. Nectafy's team knows for sure how to reach their users through visual design and evoke trust. Users can immediately appreciate the correct color scheme and visual elements that evoke positive emotions when visiting its site. The website has clear headers, copy, and settings that simplify the process of acquaintance. Design a mobile version Today, when the number of smartphone owners is steadily increasing, designing a convenient mobile landing page is a must. Since 51% of internet users leverage products and services via their mobile devices, it's advisable to ensure an excellent customer experience. Let's take Oysho, for example. This clothing company provides its users with an opportunity to shop from a phone. Its mobile version includes a clear-cut menu, a visible large call-to-action button, and enough white space. A visitor can swipe left to jump into the new collections of different clothes. To see all new items, a new user just needs to swipe down. In a nutshell, the term "end user" is widespread in technology companies to define their employees who use products and services of different businesses. If you are a business owner, you now know how to improve user experience with your product or service by implementing our strategies.

An email verifier is a SaaS product and a powerful outreach tool that helps marketers verify users’ email addresses to ensure a good delivery rate and reach potential customers. Why should I use an email verifier? People may change their email provider People may create a new account within the same provider People may change their place of work The domain may have closed Say you’ve collected an email list that only consists of opted in subscribers. Ideally, they have already confirmed their email address in the second step of the double opt-in process. Nevertheless, this initial confirmation does not necessarily mean the email address will be active forever. Here are four reasons why email addresses may become invalid and why verifying them is a good idea. People may change their email provider. Gmail, Outlook, Yahoo, etc., differ in functionality, design, and policies. For their comfort, users may switch to another provider, and their email addresses will change. Their initial permission for receiving emails from your brand doesn’t apply to their new address. There’s no way you can know that particular users changed their email provider unless you verify their email addresses. People may create a new account within the same provider. People who originally registered an email address for personal use may decide to use it for business communication instead. An informal email address, like [email protected], will look inappropriate and make the wrong impression. For this reason, a user may create another account with their real name in the address, for instance, [email protected]. People may change their place of work. This is a widespread issue in the B2B segment because many professionals move between companies. When they start a career in the other company, they abandon their past corporate email address and change it to a new one. The domain may have closed. The part of an email address that goes after the “@” symbol is a domain address. For personal communication, people use email providers and their email address ends with a respective domain address, like “gmail.com,” “outlook.com,” “yahoo.com,” etc. Marketers and business people use corporate domain addresses instead. These users won’t be able to receive your emails if their company is out of business and the domain is down. Now you understand that verifying email addresses is key to keeping your mailing list healthy. A professional email verifier can help you remove any inactive addresses from your email list and save money on email delivery. Let’s learn how this technology works. How does an email verifier work? Syntax check Domain existence check MX record check There are three ways email verifiers analyze email addresses. Here they are: Syntax check. The simplest way to confirm that an address is active is to check whether it’s written correctly. It should contain no spaces or commas and should have the right structure with the mailbox name at the beginning and domain address after the “@” symbol. If there’s a typo in the address, you won’t be able to deliver your message. Domain existence check. This helps to identify whether a domain address is registered and works appropriately. If it doesn’t work, all email addresses hosted on this domain no longer exist either and won’t receive emails. MX record check. This is the most sophisticated way to verify email addresses. The Mail Exchanger record identifies which server is responsible for receiving emails. Email verifiers check if the server responsible for a particular user’s address is registered and working properly. All professional email verifiers use the methods above. However, there are more specifics that will help you make the right choice. How to Choose an Email Verifier Email verifier type Flexibility Various validation checks Integrations with third-party services Let’s have a look at a few factors that matter the most when choosing an email verifier: Email verifier type. This software can be a computer program or an online service. It is better to stick with the second option since it requires no storage space on your computer and you can access it anywhere, anytime, from any device connected to the internet. Flexibility. An email verifier enables you to check email addresses one-by-one or in bulk. The service should be capable of processing both corporate and personal email addresses. Various validation checks. A good email verifier allows you to run syntax, domain, and MX checks depending on your needs and budget. Integrations with third-party services. You should be able to integrate your email verifier with lead generation and email marketing tools. Such integrations will improve your overall digital marketing strategy. Let’s review some popular email verifiers. What is the best free email verifier? Here’s the comparison of four popular email verifiers. Let’s find out how many emails you can verify with each of these services on a free plan and what functions they offer. LIKE.TG Email Verifier Functionality.LIKE.TG provides the in-built Email Verifier that you can use before sending your email campaign. It removes spam-traps, addresses with typos, and non-existing addresses from your list. You can verify an existing mailing list, upload a new one in TXT, CSV, XLS, XLSX formats, or verify a single email address. After verification, you'll receive a report with "valid" and "invalid" email addresses and the separate mailing list with valid addresses. You can add segments and custom variables to it. Here's the verification process in LIKE.TG. Free plan. You can verify100 email addresses every month. Paid plan.The price for verifying 10,000 email addresses is $48. Snov.io Functionality. Snov.io allows you to run syntax, domain, and MX record checks. The service detects disposable and temporarily unavailable domains, identifies catch-all-emails, and removes duplicate email addresses. You can verify emails in bulk, one-by-one, or by using email verification API. Snov.io provides three convenient Chrome extensions to find, verify, and track emails. The flexible platform allows you to use CSV, XLS, TXT, and Google Sheets to export data. Aside from that, you can send email campaigns, drip campaigns, and use helpful email list management tools. Here’s the verification process of 100 emails in Snov.io. Free plan. It allows you to verify up to 100 email addresses and detect catch-all emails. Paid plan. The price for verifying 10,000 emails is $69. Hunter Functionality. Hunter provides syntax, domain existence, and MX record checks that you can run en masse, one-by-one, and via API. This service can detect temporarily unavailable and disposable domains, identify catch-all emails, and remove duplicates. Hunter provides email address search, verification, and tracking tools with their Chrome extensions. Besides, you can export your list of email addresses using CSV, XLS, TXT, and Google Sheets. With Hunter, you can manage your email lists and send email campaigns. Here’s the verification process in Hunter. Free plan. You can verify 50 email addresses at no cost. Paid plan. The price for verifying 10,000 emails is $199. ZeroBounce Functionality. This service allows you to run syntax and MX record checks as well as verify emails in bulk, one-by-one, or via API. It detects temporary unavailable or disposable domains and identifies catch-all email addresses. Using ZeroBounce, you can export your verified mailing lists with CSV or TXT files. Unlike Snov.io and Hunter, this service is only focused on email verification features. Here’s the verification process in ZeroBounce. Free plan. You can verify five email addresses anonymously or up to 100 email addresses if you create an account. Paid plan. The price for verifying 10,000 is $65. How to Use an Email Verifier Upload the list of email addresses Run the verification Export the list of active addresses To use an email verifier, you need to take three simple steps, and the service will do all the technical operations on its own: Upload the list of email addresses; Run the verification; Export the list of active addresses. Having a list of verified emails at hand, you can send an email campaign with better email deliverability and better engagement rate.

Email subscriber value is the income brought to your business by every your client when being subscribed. Certainly, not all your subscribers bring you income, but it's possible to calculate the approximate value. Even if one of your subscribers brought you $50, while the other one brought nothing, the average value is $25. Still, this sum is very approximate as you need to know the time frames, the exact source of income, and the buying frequency. 1. Find out the Total Number of Active Subscribers If yourmailing list has 10,000 subscribers, it does not mean that all of them are active and engaged. Active subscribers should open your emails, follow the link, i.e., bring youconversions. It will be easier to discover passive subscribers and to reengage them or to delete from your list to keep it clean. So, check your mailing list carefully, find the subscribers who have not performed any of the actions mentioned above for six months, send them a nicereactivation email with a special offer, if they are still inactive — let them go. Pay special attention to email bounces; try to fix them, or stop sending them to these emails. They won't bring you income. 2. Count the Sales Made with the Help of Email Marketing Over the Past Year This metric is not so easy to count, as it's difficult to track if the purchase was made with the help of email marketing. You should differentiate: Direct sales. These are the purchases made by following a link from the email. Sales made using discount vouchers. The purchase was made via a promotional offer on your website or via the phone calls, but there should not be direct sales from the email. Sales made via organic search. Subscribers received your email, read the reviews about your product, and made a purchase using a search engine. In this case, a source of the transaction is difficult to determine. Social media marketing. Subscribers may forward your email to their friends or share them on social networks. It means that your email campaign brought you income. Still, it's difficult to calculate, but can't be neglected. 3. Specify the time frame Come up with the time frame you are going to analyze. Take into account the time you are in email marketing. It's convenient to explain for one year. 4. Calculate email subscriber value (SV) To do it, you need to know the total number of active subscribers (X) and direct sales made via email (Y) over the last year. SV=Y/X Let's take some data: X = 230,000Y= $2,300,000SV = $10 per year Now, when you have an annual email subscriber value, you can calculate email subscriber value during the total lifetime value of a client. To do this, you should know the period between the first and the last purchase. Let's split all your active subscribers into three segments: 1st — made a purchase once2nd — made purchases in the last two years3rd— made purchases in the last three years 76,666*$10 = $766,66676,666*$20 = $1,533,33376,666*$30 = $2,300,000 Total amount: $4,366,666 Now you can find out the lifetime value of every client. To do this, divide the total amount ($4,366,666) by the total number of your subscribers (230,000). The lifetime value of every subscriber makes $19. 5. Analyze the Results Correlate your ROI per client with the expenses you make. So, if the lifetime value of every client is $19, we can assume that an email campaign with the $50 expenses will be loss-making, but with $10 expenses — you will get benefits. These calculations will take a picture of your business more precise and clear. Use it when managing the budget.

An email subscriber is an internet user who permits a particular brand to send regular emails to them. When users voluntarily subscribe to receive email newsletters, they launch what ideally grows into mutually beneficial relationships. In this video, you'll discover some high-performing strategies to grow your email list. Why are email subscribers important? They form an engaged audience They are your potential customers and brand advocates They provide you with lots of insightful information They form an engaged audience. In email marketing, a subscription narrows the audience and extends the opportunities for dealing with committed people. They willingly share their email addresses in exchange for something they find worth subscribing like exclusive offers and discounts, valuable materials and news, assistance in making a choice, etc. They are your potential customers and brand advocates. Companies gather subscribers to put their product or service in front of people. If the quality is high and the prices are reasonable, subscribers naturally become customers. Withthe correct strategy and customer retention, some of them may buy more than once, turning into zealous brand advocates. They provide you with lots of insightful information. During the subscription, you can ask for more than an email address: person’s name, country, gender, age, and phone number to send SMS alongside emails. On this basis, you can create personalized and segmented email promotions, birthday marketing campaigns, newsletters, etc. You should know that a free-will subscription is not a question of the choice for companies. The anti-spam laws oblige them to opt-in users, meaning that sending emails to those who never subscribed is illegal and may cause penalties and harm the sender's reputation. How to Get Email Subscribers Create a subscription form Motivate to subscribe Set up double opt-in Smooth out the subscription process Set the right expectations Create a subscription form. When users like your website, they might consider subscribing to your content and updates, and having a subscription form always at hand can make it easier for them. With LIKE.TG, you can create a multichannel subscription form adding links to your messengers. Motivate to subscribe. It is almost the same as a subscription form but supplied with a rewarding reason to subscribe. It could be a free e-book or guide, a month free trial, or whatever your future subscribers may find curious and worth subscribing to. Add an active call to action and support it with an image that illustrates the benefit. Set up double opt-in. Using a double opt-in method ensures your audience consists of people who are genuinely interested in hearing from you. It takes two steps: firstly, you ask for an email address, and secondly, you send a confirmation email at this email address to check if you communicate with a real person. Smooth out the subscription process. Let users subscribe in a couple of clicks and make sure it is easy to type in the email address. Don’t use CAPTCHA, because the users don’t have time for that. Double opt-in is enough. Set the right expectations. Tell your subscribers what to expect: a newsletter twice a month or daily promotions and offers? You can go further and give people control over their subscription, enabling them to change the frequency of the emails and decide upon the content they like to get to the inbox. When subscribers confirm they are in, transfer them to a thank you page to say how glad you are to have them and promise to do your best to be helpful and more and more value.

Email tracking means monitoring opens and clicks of emails to follow upwith leads, job applicants, and partners. On the other hand, it may be referred to as checking the metrics of your email marketing campaigns to improve their quality and efficiency. Watch this short video to see how email tracking in Gmail looks, and then we willdive into it with moredetails. How does email tracking work? Email trackers are browser extensions for Chrome, which automatically add a 1x1 pixel image to the body of the email you send. Once a recipient opens it, their browser requests to get that image from the server where it is hosted. This request will be parsed, indicating that the email has been opened. You can use this tool for recruitment and link-building to save time and know when to follow-up with more emails in case the recipient opened the email but never answered. They could have forgotten to reply, or something could have disturbed their attention. We've collected a list of the most popular email trackers for your consideration. Email Tracking Tools Snov.io MailTrack Orangebox There are many email trackers on the market. Some of them share basic standard features like monitoring opens and clicks, the others have some advanced functionality, so we’ve collected three email trackers that go beyond basics. Snov.io Snov.io's Unlimited Email Tracker offers email opens and link click tracking, as well as additional features like email scheduling, follow-up reminders, real-time notifications, and reports. It's a free and unlimited Chrome extension that integrates seamlessly into Gmail. This email tracker extension does not add any signatures, labels, or logos to your email. It shows the exact number of clicks and opens and helps to enable or disable the monitoring of particular email addresses. MailTrack This service provides the same features as Snov.io, but it adds a branding signature to each email sent, so recipients may find out that you keep track of opens and clicks. It offers fewer metrics for tracking unless you use a paid plan. In the screenshot below, you see for opens information directly in the inbox. You can see if a person opened an email once or twice. Orangebox This service allows you to monitor the way recipients interact with your attachments — slides, and PDFs — in Gmail. You can see when the document has been viewed and how far a recipient has progressed in reading it. On the screenshot below, you see that half of PDF-presentation has been read, so perhaps there was somethingunappealinghalfway through it, and you may consider changing that. However, there are some tricky points in email tracking that you should consider before using such a service. Disadvantages of Email Tracking Images can be blocked by default Blockers installed by users Previews count as an open It doesn’t work for groups Unfortunately, email tracking isn’t a 100% accurate method since some issues may stand in your way: Images can be blocked by default.This means that some email providers like Outlook don’tload images unless you change the default settings. It includes a 1x1 tracking pixel, which is added by the tracking extension, so you will never find out if the email has been opened. Blockers installed by users. There are applications like PixelBlock, which allow users to prevent their messages from being tracked. Previews count as an open. Some providers allow previewing emails without actually opening them. These previewsmay count as an opening, so you will have incorrect information that may lead to misunderstanding. It doesn’t work for groups. If you send emails to groups, i.e., one message to a few people in the form of a chat, you will again have misinformation since you won’t be able to know who exactly read the message. So, now you know the pros and cons of tracking single emails, let’s find out a bit about bulk email monitoring, which we mentioned at the very beginning of the article. How to Track Marketing Emails with LIKE.TG Email tracking works not only for single emails in Gmail, but it is an essential part of email marketing. Once you’ve launched an email campaign, check the statistics like the percentage of delivered, opened, clicked-through emails, and see how many users unsubscribed or marked it as spam. LIKE.TG allows you to monitor data in two ways: like a horizontal graph or pie chart showing the number and percentage of open, clicked, marked as spam, and unsubscribed emails. Review the list of recipients for a particular campaign to see who exactly received, opened, or clicked. Get to know which domains, devices, and browsers are the most popular among your target audience and adjust your future emails based on that data. The screenshot below shows a list of recipients filtered by status. In this case, it is “delivered, read, clicked a link.” It also shows the country, device, and browser that was used to open the email. Find out if there are any delivery errors, which may indicate some inactive email addresses or technical issues your email campaign may have. The service shows why emails never found their way to some of your subscribers. Among these reasons are invalid emails, mailbox full, marked spam by recipient’s server, and other. If you need to stay in touch with a massive audience for marketing purposes, and keep track of all data, utilize services like LIKE.TG.

An email template is an HTML preformatted email that you can use to create your own unique email template by changing proposed content to your own. LIKE.TG offers more than 130+ free ready-made templates to any taste. The video demonstrates how to create an email template in LIKE.TG. An email template allows you to quickly and easily write and create email campaigns because all you have to do is replace pictures, texts, fonts, and other elements of the email. In LIKE.TG, the gallery of email templates is divided into thematic categories to quickly find the suitable option. Design outstanding emails! We have a big choice of pre-made email templates that you can edit to your liking or craft your own one with a flexible drag and drop editor. Register and create an email campaign! Email template benefits Saves time and effort Rather than having to create the email template from scratch, you can easily upload your pictures, change the text, and select relevant and new content for your subscribers. You don't have to choose what parts of the email to include, where to insert the images, and where to write the text. Instead, with the ready-made template you will have more time to search for unique new content. No need to check the formatting Each time you create a new email template from scratch, you should check it for errors, because working with a large amount of data you risk leaving out important sections or making mistakes with formatting. Using a template ensures your email has exactly the same look as in previous newsletters.

Email segmentation is a strategy that allows marketers to divide subscribers into smaller groups based on specific criteria, including demographics, behavior, needs, purchases, and interaction history. This provides users with more personalized content and relevant and timely messages, boosts engagement, and improves conversion rates. In this video, Alex, a marketer at LIKE.TG, unveils segmentation strategies and explains how to incorporate them into your email marketing strategy. In this article, we’ll delve into the importance of email segmentation and its best strategies. We’ll also explore some effective tips and inspiring examples. Why is segmentation important in email marketing? Segmentation is essential in email marketing because it allows you to deliver relevant, personalized, and timely messages to the right target audience segments. This is the best way of meeting customers’ needs and encouraging them to take the desired action. Let’s check out statistics to have more persuasive reasons to utilize email segmentation. Email Segmentation Statistics Markers report various benefits segmentation brings for businesses. Below, you can check some proofs presented in numbers. 29% of marketers identify email marketing as the most effective marketing channel for business; Segmentation improves email open rates by 30% and click-through rates by 50%; Email list segmentation is one of the most effective personalization strategies for marketers, reaching 51%; Segmented campaigns have 4.65% lower bounce rates; Email segmentation allows to reduce unsubscribes by 9.37%; 56% of people unsubscribe from companies because they receive irrelevant content; Subscribers receiving segmented campaigns perform a decrease in abuse reports by 3.90%. Now that you know some statistics proving the effectiveness of email segmentation, it’s time to find out how segmentation helps with your email marketing efforts. Prompts to learn more about the clients. To succeed with segmentation, you need to know the people you want to converse with. Segmenting mailing lists will help clarify the aims of email marketing campaigns. It is more convenient to address your goals towards relevant groups of people rather than try to blanket all of them with a one-size-fits-all message. Motivates maintaining a robust email database. To implement email segmentation, you need to put the contacts in order and remove those who don’t show any signs of activity. Without segmentation, your database will become messy, especially when you have thousands of contacts. Improves efficiency. Segmented mailing lists make email marketing campaigns more targeted and compelling. Segmentation significantly increases open rates and click-through rates compared to non-segmented campaigns. Сonsolidates email reputation. Emails containing targeted and valuable information found more natural engagement from your audience. Recipients like having high-quality content in their inboxes. They trust and rely on those who provide them with this content and look forward to receiving more. Lays a foundation for good and effective communication. Email segmentation results in a pleasant experience for the clients. It is a fundamental practice that builds up less robotic and human relationships with people. Now that you know why segmentation is essential for email marketing, let’s examine some effective implementation strategies. 8 Email Segmentation Strategies There are numerous email segmentation approaches you can incorporate to maximize the success of your email marketing campaigns. Below, you’ll find some excellent strategies to consider. Demographic segmentation. This strategy implies dividing subscribers based on their demographic criteria, including age, gender, location, income level, occupation, etc. For example, if you sell perfumes, you can send product recommendations to subscribers based on their gender. It enables you to offer relevant products. Behavioral segmentation. It involves segmenting your subscribers into groups based on their past actions and behaviors, like purchase or browsing history, email opens, clicks, and conversions with email campaigns. With its help, you can deliver messages crafted to comply with specific needs leads and customers have during their customer journeys. Buyer journey stage segmentation. It comes in handy when it's time to divide your subscribers into groups based on their journey with your brand. Your mailing list might include new subscribers, first-time buyers, repeat purchasers, or lapsed customers, each with unique needs and preferences. With this type of segmentation, you can send relevant, valuable content, allowing you to nurture relationships and encourage conversions at various stages of the customer journey. Predictive segmentation. It involves applying predictive analytics and AI to find out the likeliness of subscribers to churn, purchase, or choose your products. With its help, you can proactively engage with customer segments and send them personalized recommendations and offers that push them toward the desired action. Preference-based segmentation. It involves providing options for subscribers to set up their email preferences. These include content topics, email frequency, communication channels, and others. The strategy allows you to deliver content that aligns with subscribers’ interests. Recency, Frequency, Monetary (RFM) segmentation. It implies segmenting clients based on the recency of a purchase made, purchase frequency, and revenue they bring. With this strategy, you can determine loyal clients, high-value customers, and people you need to send re-engagement campaigns to. Engagement-based segmentation. This approach requires you to divide subscribers into groups based on their interactions with your email campaigns. You can check their open, click-through, and conversion rates to identify whether subscribers belong to active customers or those who haven't engaged in a while. After that, you'll have a list of subscribers needing immediate attention, such as targeted re-engagement campaigns. Upsell and cross-selling segmentation. This strategy focuses on promoting and selling additional products customers might be interested in. To make it work, you need to analyze and determine selling opportunities based on clients’ purchase and browsing history and their needs. Now that you know the strategies, it’s time to explore email segmentation best practices and tips for better executing your email marketing strategy. Email Segmentation Best Practices and Tips Whether you're just starting with email segmentation or striving to improve your email marketing strategy, we’ll provide you with tips that work. In this section, you’ll find some steps to complete to make your email campaigns more personalized and relevant to subscribers, driving your open and click-through rates. Figure out the segmentation strategy that fits you. After gathering your audience, analyze it and determine the best way to segment it. It depends on your business. For instance, if you sell healthy food, you’d drive segmentation for vegans, vegetarians, people with health problems, athletes, etc. Create a survey or a quiz. Even if you didn’t know about segmentation initially, you can still learn more about your contacts. Tell your audience you created a quiz or a survey to improve the quality and personalization level of emails you send them. Many will be excited to help! On the other hand, it is a great chance to add more trust to your relationships with your contacts. Divide according to lifecycle stages. The lifecycle stage depends on the place of the contacts in a funnel. There are three lifecycle stages: subscribers, leads, and customers. They all deserve to receive different messages, according to what actions you expect them to take. Define buyer persona segments. Imagine your customers’ psychological portraits. Divide your audience into groups based on their preferences, lifestyles, habits, and beliefs. When you define 3-5 types, you can even ask your contacts which persona they bear the strongest resemblance to in a quiz. Pay attention to geographical segments. With email segmentation by a geographical principle, you can send different emails to people from various countries. Also, this segmentation type enables you to submit your email at the right time, bearing in mind that customers may live in different time zones. Use segments based on the amount spent. Beneficial email segmentation is built upon how much your consumers spend on your product. Divide the active part of your audience into VIPs, sales shoppers, and brand shoppers. Think about what kind of content is the most preferable for each customer and create relevant emails. Mind the time since the last purchase. You can also divide your active contacts into frequent buyers and one-time customers. You need to stir up the interest of regular buyers and propose those who bought only once and encourage discounts on similar products they liked before. Maintain a healthy database. Not all of your contacts look forward to communicating with you, so you need to clean your mailing list from passive subscribers. According to HubSpot, the database naturally decays by 22.5%. Now that you know some effective tips, let’s see how they work in real life. In the next section, you’ll find some excellent email segmentation examples. They’ll give you a hint on where to start. Email Segmentation Examples There are many examples of companies using email segmentation when sending campaigns to their subscribers. In this section, we’ll explore some great examples to inspire you to apply this approach. So, let’s get started. Duolingo Duolingo, a language learning app, successfully implements segmentation in its email campaigns. In the example below, you can see how attentive they are to their users. The company sends emails celebrating anniversaries with the brand, containing accurate information about the learning progress of every customer. Duolingo shows its audience its care and encourages users to continue learning languages with the brand. Subscribers can click a call-to-action button to start lessons. Traveloka Traveloka, a travel platform ensuring secure trips around Southeast Asia, also incorporates personalization and segmentation based on customers’ browsing and search history in its app. Based on the flights, hotels, and experiences users search in the app, the company sends personalized email campaigns, including various attractive offers, discounts, and promos for these destinations. For instance, after searching for flights to Thailand, users can receive an email with coupon codes, allowing them to get reduced prices. Booking.com Booking.com, a well-known online agency, takes the next step towards email segmentation. The service rewards its loyal customers with various perks, including taxi and experience discounts and travel credits. Once subscribers complete a specific number of bookings through the service, they will be rewarded with credits they can use to reduce the price of their hotel rooms or flights. After receiving these perks, users are instantly notified through personalized email campaigns, mentioning the reward and its amount. The Yoga Barn The Yoga Barn, a yoga studio, provides subscribers with information about classes they might be interested in. The company’s website tracks the browsing history of yoga students so that they can receive information on the yoga classes they might like to participate in. In this particular example, you can see a message about the “Somatic Yoga Master Class Series.” GoDaddy GoDaddy, a web hosting service, provides customers with a summary that contains all the necessary information each client needs. It allows them to find everything they search for quickly. The content is crafted to the individual preferences and needs of each subscriber so that it sounds relevant to each individual. Congrats, now you know what email segmentation is and why it's essential based on statistics. Our strategies, best practices, and examples will encourage you to create an outstanding email marketing strategy with segmentation.

An email service is a company that provides businesses with tools to send bulk emails and implement email marketing. Email services offer user-friendly features to manage mailing lists, email design, and metrics to monitor your success. Why is email service important? Fits any business Provides useful tools for creating emails Gathers a lot of data Results in high ROI Offers an inexpensive or free trial Simplifies sending emails Fits any business. Whether it’s a small business or a large enterprise, any company can use email services to reach different marketing goals, like nurturing leads, sharing news and updates, making valuable proposals, building trusting relationships with subscribers, and more. Provides useful tools for creating emails. Reliable email services have user-friendly tools for creating emails. You can use a drag-and-drop editor, which requires no coding knowledge, or an HTML-editor, for more savvy marketers. Gathers a lot of data. Email services provide users with a lot of helpful information about subscribers’ reactions and behavior. There are metrics like open rate, click-through rate, bounce rate, etc., which give practical insights and clues, improving an email marketing strategy. Results in high ROI.An email service is a tool for email marketing. It brings the most significant return on investment, among other digital marketing approaches. An email campaign can reach up to 4000% of ROI, which means that $1 of investment pays off with $40. Offers an inexpensive or free trial. Some email services provide their users with a free plan. So there’s time and space to learn and test an email service’s functions, send a couple of email campaigns as a training, and move to a paid plan if necessary. LIKE.TG gives a free plan without time limitations. Simplifies sending emails. Email services make it easier to send transactional emails such as registration validation, order confirmation, password recovery, etc. How to Choose an Email Service for Business Pricing plan Domain reputation User experience Mailing list management Statistics gathering Tools for automation Support team Before you make a decision, check how email services address the following items: Pricing plan. Compare how much email marketing campaigns will cost in different email services. If you run a small business, consider free plans. You can send up to 15000 emails to 500 subscribers, for free, each month with LIKE.TG. Domain reputation. Choose an email service that has been in the market for a long time. Poor domain reputation will influence your email deliverability with fewer chances to reach your customers’ inbox. User experience. Pay attention to how a particular email service deals with designing emails. The drag-and-drop editor should be handy and intuitive. If an email service provides users with a set of pre-designed templates, it is a lifesaver for beginners to develop a campaign fast. Mailing list management. Getting your subscribers’ data in order can be a difficult task. Choose an email service that provides precise segmentation, so you could easily divide your mailing list(s) into smaller groups to target your email campaigns more effectively. Adding custom variables to your mailing list also opens a wide range of opportunities for personalization, which provides subscribers with a more personalized experience. Statistics gathering. Find out what analytics you can observe after email campaigns. It should be easy-to-understand how many emails are delivered, what is the number of open rates and click-through rates, unsubscribe rate, in other words — all the necessary data to monitor your email marketing success. Tools for automation. For more experienced email marketers, automation is a must. Automation deals with multiple campaigns, and enables you to make use of behavioral data, helps to create effective holiday marketing campaigns. Support team. Check how an email service helps you to solve your issues. In long term relationships, a Support team plays a crucial role. Find out whether a specific email service has a knowledge base, where you can find detailed information to grasp the principles of email service’s work. LIKE.TG has free Support, which works in chat and phone 24/7 in English, Portuguese, Russian, and Ukrainian languages. Browse the web to know what other people and companies think about an email service. Read user reviews about features, usability, pricing, and compare this information with your observations. Choose a service that can help you achieve your business goals. Send professional emails! Blow up sales and build relationships with customers by sending email campaigns. Make use of the flexible drag and drop email editor, segmentation, subscription forms, A/B testing, automation. Register and create a campaign! What tools does LIKE.TG provide? Subscription form builder Email Verifier Mailing list segmentation Instruments for creating emails Scheduler Automation 360 Resend to unread Web push notifications SMS Campaigns Facebook chatbot Split-testing Subscription form builder A subscription form is a vital tool for lead generation. LIKE.TG provides a convenient drag-and-drop editor to create subscription forms. You can use data you collect for the segmentation and personalization of your email marketing campaigns. If you have chatbots in Facebook Messenger or Telegram, create multichannel subscription forms. This way you will grow your subscriber base and communicate more effectively with it. Just add links to your chatbots. Check out such a form created with our builder. Email Verifier This tool helps your emails land in the inbox and keep your sender reputation high. If you collected addresses long ago and haven't sent any email to them yet, this tool is right for you. Upload your list and in minutes you'll see the status of each address on your list and receive a new, absolutely valid mailing list. Follow this guide to verify your mailing list. Mailing list segmentation Segmentation enables you to smartly manage your mailing list, dividing it into smaller groups based on country, gender, age, behavior, place in the sales funnel, and so forth. Segment your audience to provide subscribers with valuable and relevant news and offers. Instruments for creating emails Users either design email templates to apply in multiple campaigns or choose among many predesigned email templates. A smart drag-and-drop editor enables them to create email campaigns in no time. For marketers with coding knowledge, there is also an HTML editor. All emails in LIKE.TG have a responsive design, so your email campaign will look professional from desktops, laptops, and smartphones. Scheduler This tool enables you to send an email campaign at any time you consider the most convenient time for your subscribers. LIKE.TG allows email scheduling for all marketing campaigns. Automation 360 Automation 360 is an excellent tool for reaching more sophisticated marketing goals. With Automation 360, you can create an email workflowto confirm registration, send abandoned cart emails, say “thank you” after the purchase, and manage custom events, like Black Friday, Cyber Monday, or your company’s anniversary. Resend to unread LIKE.TG gives an option to resend emails to those who never opened your previous emails. You need to сhange the subject line, so the recipient won’t recognize it’s the same message and schedule the time for redelivery. Web push notifications You can reinforce your email marketing efforts with web push notifications, which are hard to miss. Web push is a message your subscribers receive in their browser. It notifies them about sales, new content, and updates on your website. SMS Campaigns In this case, an email service is no longer just for email campaigns. LIKE.TG allows you to send SMS campaigns, as well. You can personalize and automate your SMS marketing efforts. Facebook chatbot This tool is developed to send mass and personalized content in Messenger. No coding knowledge required, as there is a handy Chatbot Message builder. Split-testing This feature allows you to work out the best variant of a subject line, subscription form, image, text, etc. Our AI calculates the required number of subscribers for testing, splits them into two equal groups, and send them two different variants of email separately. After you receive data, you can observe which email worked out. Email Service Tips Develop your email marketing strategy. Learn as much as possible about email service’s features. Decide which of them you can use for your email marketing efforts. Send a couple of email campaigns to feel how it all works. Move on to more significant tasks. Monitor data. Check your email marketing success with open rate, click-through rate. Use A/B testing to improve the quality of your emails. Maintain low spam rates. Stay in touch with support. If you have any issues with an email service, ask the Support for help. Follow best practices and tips. There is a lot of information about email marketing on the Internet. Search, try, compare different methods. Implement the best of them into your email marketing strategy.

Email personalization is an email marketing processthat uses personal information of subscribers to produce more targeted emails. It gives individual treatment to the customer and increases email marketing metrics massively. When you want to squeeze juice from an orange, half of it can go to trash, because you didn’t try hard enough. Email personalization is an approach that helps you squeeze your orange to the last drop. Watch the video to find out how to personalize your email campaigns with LIKE.TG! Why is email personalization important? Rewards customer with a new experience Improves relationship Total usage of email’s opportunities Email marketing standard Rewards customer with a new experience.Understanding the subscriber’s personality is the main goal for brands. Such an attitude turns reading emails into an enjoyable and exciting process. Personalization removes any irritation from the users’ experience, providing them with positive emotions. Improves relationship. Personalization tends to humanize communication between sellers and buyers. Personalized emails are pretty much appreciated because each subscriber feels that brands examine and respond to their tastes and needs. Personalization increases shared value, and both sides win. Total usage of email’s opportunities. These days people are being bombarded by tons of emails every day. When brand personalizes emails properly, email’s potential as a marketing media is squeezed. Therefore, fewer emails required to gain results. A reduction of informational noise in the inbox is a form of respect. Email marketing standard. As the years go by, email personalization is becoming more precise and sophisticated thanks to triggered (event-based) emails. Many instruments are available at the market that makes it easier to implement personalization in your email marketing campaigns. If you still don’t personalize your email campaigns but want to give it a try, check out the useful and handy tools for email personalization that LIKE.TG email service has on board. What tools does LIKE.TG offer for personalization? There are two layers of email personalization. Decide how deep you want to dive, depending on your business needs and possibilities. Check out two ways to personalize emails. Simple personalization Simple personalization displays information about the user in your email (such as name, country, birth date, etc.) Follow these instructions to personalize your email campaign with LIKE.TG personalization. Smart personalization Smart personalization allows you to modify the contents of the email based on available user data. For example, you can send different product offers for both men and women in a single email campaign. Launch your creativity when you use smart personalization features for more advanced email personalization because the sky’s the limit for intelligent personalization. Email Personalization Stats Have a look at the inspiring results email personalization achieves: Personalizing user experience increases sales thanks to a more targeted approach. 58% of all revenue is generated by targeted and segmented emails. Transaction rates increase six times due to personalized emails delivery. Personalized emails’ open rate was 18.8%, while without personalization, it was only 13.1% in 2016. Email Personalization Techniques Ask the right questions. Monitor cart abandoners Provide product recommendations Create a customer persona Send trigger emails Celebrate clients' achievements Use dynamic content in your emails The number of ways you can personalize your emails today is enormous and it definitely goes beyond simply using your subscriber's name in the subject line. In this section, we'll share some advanced techniques that will help you take your personalization to the next level. Ask the right questions. To send personalized emails, you need to collect information about your customers. The best way to do this is to ask them for information directly. You can do this in several ways: let them choose the type of content they would like to receive after joining your mailing list, share a link to the preference management center, and keep track of their interaction with your emails. Monitor cart abandoners. Send an email to users who added your product to their shopping cart but didn't buy it. Invite them to return to their cart, include photos of the products in their cart, and clearly show the order total. You can motivate them to buy with a time-limited discount. Provide product recommendations. Track your customers' browsing history on your website and the products they buy. With this data, you can be in the right place at the right time. Promote the products they often view, upsell a modernized product version, and cross-sell useful items. Create a customer persona. This is a profile of your ideal customer. Fill it with the useful information such as clients' demographics, preferences, interests, and problems. It will help you better understand your customers and realize how to solve their problems in the best way. Send trigger emails. These emails are triggered by your subscribers' actions, for example, a subscription, placing an order, registration for an event. etc. In response, they will receive a welcome email, an order confirmation email, or an event confirmation email. You can also send a re-engagement email to users who haven't opened your emails in the last six months. Trigger emails help increase user engagement and email CTR. Celebrate clients' achievements. If a user designed their first email, created a website or completed a language course with your service, congratulate them. They will be pleased to know that you care and want to share this special day with them. You can reward them for being loyal to your brand providing a unique offer. Use dynamic content in your emails. It implies content that changes based on the information about your subscribers. For example, with LIKE.TG you can use variables to send a campaign with dynamic content. With the "Gender" variable, you can send a campaign with different offers for men and women. Email Personalization Best Practices and Tips Identify your task Collect data Add more options in subscription forms Segment your email lists Send behavior-triggered emails Identify your task. First of all, you need to decide which method of personalization will be the most powerful to achieve your business goals. Create a plan and work it through step by step. Collect data. There is no chance of making a smart and sophisticated personalized campaign if you have no data about the subscribers. Try to collect as much data as possible: age, gender, birth date, address, phone number, purchase history, and so on. LIKE.TG collects some of the data automatically for you, which makes your job a lot easier. Add more options in subscription forms. Just add desired questions in the subscription form on your website or elsewhere. You can also inform your audience that you want to make email offers and updates more targeted. These days, some subscribers want to provide their favorite brands with more data to have personalized treatment they so adore. Segment your email lists. LIKE.TG gives tools for segmentation of email lists, so you would be able to create different campaigns for certain groups, based on the data you have at hand. Think through the best ways to segment your audience and launch the campaigns to see how efficient that is. Send behavior-triggered emails. You can get more advanced and set up a triggered email campaign, which sends subscribers different emails based on actions they complete on the website. This may require some technical skills. Email Personalization Examples Having an enormous database,Netflix regularlysends emails with recommendations. They always make their subscribers feel how valuable their service is. Hawaiian Airlinesfound the best time to come up with such a proposal. Properly created birthday email, it’s compelling, personalized email.

Email scrubbing is a process aimed at keeping your mailing list healthy by removing inactive contacts. It helps marketers keep their email deliverability and sender reputation high, decrease the bounce rate of campaigns, and improve customer engagement. In this video, the marketer tells about the reasons you need email scrubbing. Check it out to learn more about this process. Why should you scrub your email list? According to HubSpot’s statistics, 35% of marketers send their customers 3 to 5 emails per week. Nevertheless, you can never be sure that the people on your list want to receive those 3 to 5 messages. That is why your email list likely already includes inactive subscribers. Email scrubbing helps you delete contacts who never interact with your emails and leave only those who are looking forward to hearing from you. Here are the main reasons it is necessary to scrub your email list. This process helps you: contact only active subscribers; increase your open and click-through rates; decrease your email bounce rate and number of emails marked as spam; improve your conversion rate and lead quality. These are the points you need to consider when thinking about using an email list cleaner. Next, we’ll walk you through the main advantages of email list scrubbing. Benefits of Email Scrubbing Higher deliverability Fewer spam complaints Higher open and click-through rates Fewer bounces A good list cleanup is one of the components of a healthy mailing list. To dig deeper, let’s take a closer look at each of the advantages of email scrubbing for your business. Higher deliverability Emails going to the spam folder or email bounces hurt your sender reputation and deliverability. Sometimes you can’t reach your subscribers inboxes if your list contains too many inactive users. Email list scrubbing will help you identify such addresses and remove them to improve deliverability. Fewer spam complaints The content of your emails should bring value to your subscribers. However, remember that some users joined your mailing list just to get a discount or a freebie. Over time people on your list may realize that they are no longer interested in your emails and even may find them intrusive. To prevent your emails from being marked as spam, you should use an unsubscribe link. This link is placed in the email footer and allows users to opt-out of your marketing emails. Here is a good example of an unsubscribe link in an email from Art.com. The company adds a visible and easy-to-tap link to the footer of every email, making it easy for users to unsubscribe. Higher open and click-through rates You might have wondered why your click-through and open rates constantly decrease. The answer is simple: inactive subscribers who remain on your list influence these metrics. The open rate tells you how many of the delivered emails were opened by a user. The click-through rate indicates the number of clicks registered in a successfully delivered campaign. After scrubbing your list, you will only email people who are interested in your business. This, in turn, will improve your metrics. Below you can see LIKE.TG's report on campaign statistics that includes the number of emails sent and delivered. Here you can find out subscriber’s activity such as the number of opens and clicks, unsubscribed users, and emails marked as spam. Fewer bounces Changed email addresses, full inboxes, or some technical errors can cause email bounces. This means that campaigns you send will never reach their recipients as their servers bounce them back. Bounces will harm your campaign performance. That’s why it is necessary to exclude such contacts from your list. Now that you know about the main advantages of cleaning the list, you should also find the right time to do it. When should you scrub your email list? There are several warning signs that indicate its time to scrub your mailing list. A drop in open and click-through rates. The first thing you should pay attention to is email metrics. If there is a decline in your open rates and they don’t reach an average rate of 15-25%, it means that you should give a thought to email scrubbing. The same is true for your click-through rate that shows subscribers who followed a link in your email. If the rate is low, it means that you should look at your mailing list’s quality. All in all, keep a tab on these rates because any decline can negatively affect your reputation. An increase in spam complaints. To find spam complaints, you should monitor your campaign statistics. An increased number of complaints suggests that you are sending irrelevant emails, have involuntary subscriptions, spam content, or created unjustified expectations for users after reading your subject line. One of the ways to deal with all of this is to clean your mailing list regularly. A higher number of unsubscribed users. An increased number of unsubscribes on your mailing list indicates that the content is irrelevant or contains spam, emails are not tailored to readers’ preferences, or you send too many emails. These users influence your email metrics and sender reputation. Clean your mailing list every six months because an increase in spam complaints and unsubscribes, or a decrease in open and click rates influences deliverability and sender reputation. 5 Steps to Scrub Your List Identify unengaged subscribers Segment inactive contacts Verify your email list Send a re-engagement email Remove unengaged subscribers Now that you know why you need to clean your list, we’ll walk you through the email list scrubbing process. 1. Identify unengaged subscribers The first and most important step is to find people who show no interest and don’t interact with your emails. If you send emails to your audience quite often and some users who joined your mailing list haven’t shown any activity for 3 to 6 months, they can be marked as inactive. 2. Segment inactive contacts Once you identify unengaged users, you should segment them from the active ones on your list. With LIKE.TG, you don't need to manually segment your list as the service provides ready-to-use segments. To manage your inactive contacts, navigate to the Email section. Then, go to the Mailing lists tab and click the Inactive contacts button. Click on the Update lists tab to select the mailing list and search criteria. To find out more, follow this guide on how to manage your inactive contacts. It will help you do it easily. 3. Verify your email list LIKE.TG’s email verifier is an outreach tool that allows marketers to verify users’ emails. It helps you keep a healthy list, maintain a good reputation, and prevent your campaigns from going into the spam folder. With an email verifier, you can easily remove misspelled and non-existing addresses from your list. Sometimes users change their email provider, create a new account, or their domain is out of service. An email verifier removes duplicate emails automatically when you upload your mailing list. After that, it analyzes all of the email addresses on the list and checks them their syntax. It also checks whether the domains and servers of these addresses work properly. Here you can see the email verification process with LIKE.TG. After the verification, there will be a list with valid, invalid, and unconfirmed email addresses. 4. Send a re-engagement email A re-engagement email is a personalized, targeted email sent to a subscriber who hasn’t interacted with your company for a while. To win back some of the inactive contacts, simply remind them about the value of your business. By sending a re-engagement email, you give your audience several options: they can continue to receive campaigns from you or unsubscribe. You can let your subscribers set preferences so that they can control the email sending frequency. As a result, users who joined your list will be eagerly waiting for your emails.Here is an excellent example of a re-engagement email from Animoto. The company suggests updating email preferences to clarify which types of emails a subscriber would like to receive. You can design a series of re-engagement emails to reconnect with your readers. In a reminder email, tell subscribers that you miss them as they haven’t opened your emails for a while. Motivate them to stay with the brand by offering the top article. This will show that your company cares about its customers. Conduct a survey in your second re-engagement email. It will help you find out more about customers’ interests and preferences. As a result, you will send relevant campaigns to your clients. The third email is the last chance to re-engage subscribers as they didn’t find the previous campaigns interesting enough. Motivate them to stay with you by providing a discount on the product they like, free shipping, or a gift. For example, Skillshare provides an exclusive offer for those who haven’t visited the website for a while. By offering a special price for the first month, they try to re-engage the audience. 5. Remove unengaged subscribers The last step is to delete or move the inactive subscribers. By clicking the Delete button, you can delete all inactive contacts and by clicking the Move button you move all subscribers with selected status from the current mailing list to another. Although you won’t need inactive contacts for this campaign anymore, it is better to save their data just in case you need it. You can keep it using a platform or a database, a spreadsheet, for example. You can have a great email campaign with wonderful offers but, normally, some subscribers will lose interest in your emails. Some of them are no longer interested because they don’t need your products, or they subscribed only to get a special discount. So, it is essential to follow the best practices to avoid emails getting into the spam folder.

Email marketing optimization is a set of measures companies take to increase the conversion rate and build long-lasting relationships with their audience, using email marketing. How to Optimize Email Marketing Approaches to email optimization vary depending on the sector of business, its size, the number of subscribers, etc. We’ve collected some actionable tips on how to optimize your email marketing. Improve email deliverability This process determines how many of your emails can reach recipients’ inboxes. Here’s what you can do to increase your chances: Set up authentication parameters. Activate DKIM and SPF validation systems, so your recipients’ email servers understand that you are a reliable sender. Warm-up your IP-address. If you start your email marketing from a clean slate, i.e., a new IP address,remember that it hasn’t earned any reputation score yet.This impacts your email deliverability, so warm up your IP address by gradually increasing the number of emails you send. Check your emails for spam. It’s convenient with LIKE.TG because the service gives actionable recommendations before sending an email campaign. It detects the inappropriate length of the subject line and preheader, spammy words in content, broken links, and more. More tips may help you improve the deliverability of your messages. We’ve gathered all of them in the email deliverability best practices article. Monitor email marketing metrics Metrics like the open rate, click-through rate, and unsubscribe rate will show what’s in your strategy needs to be optimized. Let’s get a closer view of the metrics you need to check: Open rate. It is the number of opened emails from the total number of delivered. There are three things you need to optimize to improve these metrics: the sender’s name, subject line, and preheader text. Click-through rate. This metric identifies the percentage of clicks on the links from the number of delivered emails. Relevant offers and engaging content helps to improve this metric. Bounce rate. It identifies the number of emails that weren’t delivered. There are two types of bounce: soft and hard. A soft bounce means that your email wasn’t delivered due to temporary reasons like a full inbox. Such a message may reach the inbox later. In case of hard bounces, like invalid email address, remove inactive subscribers from your mailing list to ensure a better sender reputation. Unsubscribe rate. It means how many users unsubscribed from a particular email campaign. Keep these metrics under 0,05%. Conversion rate. It is a crucial metric that shows a number of purchases or other actions taken as conversions from the total number of sent emails. The conversion rate helps to measure the revenue earned with email marketing. You can view all this data in LIKE.TG statistics, like on the screenshot below. Produce high-quality content Relevancy is the key to building long-lasting relationships with your audience. But how can you make your content relevant in email marketing? Follow the tips below. Use personalization. Start by using subscribers’ names in the subject lines and content. For this purpose, use variables that are automatically created after users opt-in with a subscription form by LIKE.TG. Segment your audience. Divide subscribers into groups with something in common, like age, gender, or location. With those segments at hand, you can send slightly different emails with dynamic content like changing images, phrases, call-to-actions for various segments of your mailing list. Use behavioral segmentation to take advantage of the common patterns in user behavior. Use automation. Create email workflows, greet new subscribers with welcome emails, and send abandoned cart emails. Automation also allows you to upsell and cross-sell more goods to your customers and re-engage inactive subscribers. Create intriguing subject lines. Make sure the subject line is eye-catching and reflects the email content. Don’t use spammy words like “buy,” “money,” “best,” etc. The same rules apply to the preheader text, which tends to support the idea of your subject line. Learn more about the best man can get from the subject lines here. Offer relevant products. Tailor your promotions to specific subscribers at the right time. Use targeting to communicate with the right audience. Make use of holidays, birthdays, anniversaries to celebrate these days by special offers in emails Design emails easy to perceive. Stick to the inverted pyramid email design. Use images that describe your products in the best way. Follow email design best practices to make your emails look more professional.

An email open rate is a measure that indicates the percentage of opened emails for a specific email marketing campaign. The email open rate usually shows how well you were able to catch a subscriber’s attention with the subject line or whether your emails reached the inbox or went to the spam folder. The LIKE.TG marketer defines an email open rate, explains how to calculate it, and offers insights into how to increase this metric. Why is the email open rate important? Email open rate is one of the key indicators to monitor an email marketing campaign’s success. It helps to understand which aspect of your email strategy requires improvement. If an email open rate is low,take this as a wake-up call. Imagine an email marketing campaign as a funnel. The recipients won’t take the last and the most desired action in email marketing (usually it’s a click-through) unless they open the email and then read it to the end. Despite its importance, the email open rate is most useful in combination with other measures of email marketing success like the click-through rate, unsubscribe rate, the number ofspam complaints, and forwarded emails. This set of metrics provides a holistic view of how effective a particular email marketing campaign is. If your email open rate is unusually low, you may have failed to catch subscriber’s attention with your subject line or haven’t defined the right time for your email. How to Calculate the Email Open Rate The email open rate is tracked with the help of a transparent 1x1 pixel hidden in every email. The formula to calculate email open rate is Open rate = unique opens/(sent emails - bounced emails). In your LIKE.TG account, you can see detailed metrics when you select one of your campaigns in the ‘My campaigns’ section. On that page, you can find the number of emails sent and delivered, and errors, open rate, and click-through rate, and a subscriber activity chart. Also, you can export this data in PDF or XLS formats. Another frequently asked question is, what is the average email open rate? Many marketers want to find out whether their email marketing campaign is successful or not. The truth is that there’s no such thing as an average email open rate, adequate for all niches. Email open rate varies depending on the industry, the type of email (newsletter, triggered email, or transactional email), and many other factors. Besides, there are a few sociological and technical tendencies that influence email open rate: Companies dealing with sports, art, religion, and hobbies reach a higher email open rate in comparison with e-commerce businesses. Emails on more niche topics show a higher open rate than broad topic emails. The bigger a mailing list is, the lower an email open rate. Some users have images turned off, so their open won’t count (unless they click-through the link inside the email). Plain text emails won’t have an open rate, because there’re no pictures used. Some email clients have a function for previewing images. It will count as opening, but the recipient might never actually open it. To sum it up, you don’t need to consider the email open rate as the main criteria of email campaign success, but if your email open rate gets low out of the blue, it indicates that something has gone wrong and it’s time to take action. Conversely, if it jumps higher, then usually, it means you are on the right track. Let's increase email open rates! You can use personalization, segmentation, A/B tests, and preheader text to your advantage and improve customer engagement. Register! How to Increase Email Open Rate Verify your mailing list Clean your mailing list Segment your mailing list Use the sender’s name Improve your subject line and preheader text Run A/B tests Auto resend to unreads Provide your audience with relevant content Come up with mobile-friendly emails Send emails at the most appropriate time There are many reasons why recipients don’t open an email. To increase email open rate, you need to cope with these issues. These tips might help. Verify your mailing list. Email verification helps marketers increase email deliverability and their sender reputation. With theLIKE.TG Email Verifier, you'll get to know the status of each email address on your list and receive a new list of valid emails. Clean your mailing list. One of the reasons for the low email open rate is sending emails to the inactive subscribers. If subscribershaven't reacted to your emailsfor the last 3-6 months (depending on the type of business), send a reactivation email campaign. If there is still no sign of presence, remove the inactive contacts from your list. Clean your mailing lists from the fake and inactive email addresses regularly to increase the open rate. Besides, LIKE.TG automatically unsubscribes emails that we were unable to deliver to, so it’s one less thing for you to worry about. Segment your mailing list. Segmentation leads to more targeted, thus more relevant email marketing campaigns. Start segmenting your mailing list, bearing in mind that segmented campaigns reach 14% higher open rates comparing to non-segmented. Use the sender’s name. Sender’s name should have credibility for the customers. Do you like emails with the sender’s name [email protected] or such? Try either a company name (GAP Factory) or a person’s name (Stevie Van Der). Improve your subject line and preheader text. Make it funny and intriguing for your audience. A good subject line inspires people to open an email and see what’s inside. Personalize your subject line to increase the chances of opening. Below is the example of a ridiculous subject line for a New Year email. Run A/B tests. A/B testing helps to indicate which component of the email shows weakness and needs improvements. A/B test is a comparison of two slightly different emails sent to two equal groups of recipients to find out which variant of a subject line, preheader, sender’s name, or time to send results in a higher email open rate (as well as click-through rate) Auto resend to unreads. Increase an email open rate with a LIKE.TG tool, which automatically resends the emails to those recipients who never opened them. It suggests scheduling the resend time and changing the subject line, so the user won’t recognize it is the same old email. Provide your audience with relevant content. A couple of irrelevant messages in a row weakens people’s interest and results in lower open rates and a general loss of trust. The cornerstone of email marketing is high-quality, relevant content. Without it, all the measurements will suffer an inevitable drop. Come up with mobile-friendly emails. About half of emailsare opened on mobile devices. If your emails aren’t mobile-friendly, people won’t open the email next time. Send emails at the most appropriate time. Wrong timing is the other reason for a decreasing open rate. It is not convenient to read emails during rush hours and at night. Use A/B tests to find out the best time to send or schedule your email marketing campaigns with LIKE.TG.

An email preheader is a text snippet displayed in the inbox after the sender’s name and the subject line. The primary purpose of a preheader is to give an idea of the email’s content and convince recipients to open. Why is an email preheader important? Allows previewing emails Increases email open rate Reduces spam complaints Allows previewing emails. The primary function of the preheader is previewing, which gives an idea of what is inside the email. Unlike the preheader, the subject line doesn’t work that way. It should intrigue and catch the subscriber’s attention. These two elements, alongside with sender’s name, are pretty much working together. Increases email open rate. There are three steps the readers make before deciding whether to open or not. First: they look at the sender’s name. Second: they look at a subject line to see if it’s exciting. Third: they look at the preheader text to make sure the content inside is relevant to them. A proper preheader convinces readers to open the email. Reduces spam complaints. If a sender doesn’t customize the preheader, email service will automatically display a text snippet, which may include words like “Unsubscribe now” or “view in web browser.” It looks robotic, and people will much more likely delete such an email, especially if they run out of storage space. How to Create Email Preheader Hidden preheader. Add a text field in the drag-and-drop editor in the first place in the email. Make the color of the background the same as the image below. Write the text to be displayed as a preheader. Change the letter size to the smallest. Choose the color for the text the same as the background. Click on “Test email” and send an email to your email address to see how it looks. You can also create an email preheader in LIKE.TG HTML editor. Email Preheader Best Practices and Tips Keep it short Make it meaningful Use emojis Use personalization Include CTA Think about mobile Keep it short. Gmail — the most popular email provider — allows preheaders between 100-120 symbols with spaces. Make it meaningful. Use words that describe your email best. The preheader should contain essential information. Use emojis. Emails with emojis in the subject line and preheader text make your message look more creative and humane, which increases open rate. Use personalization. This tool also increases the open rate, providing the recipients with a positive experience. The subscribers like that personal treatment. Include CTA. Engage people to open your email with a call-to-action, which warms up the reader’s curiosity. Think about mobile. Email users open 60% of emails on their mobile devices. The preheader is even shorter on smartphones. It’s around 35 letters, including spaces. Email Preheader Examples Chain reaction cycles. This preheader highlights the aim of the email: providing subscribers with a valuable discount. Chubbies. It is the case when a preheader text continues and supplies the subject line. Preheader is an answer to the question in the subject. HP.com. This preheader includes a strong CTA. G2 Crowd. This preheader is funny. And it works. Violette Shneider. In this example, the brand uses personalization.

Email retargeting is a way to re-engage both leads and clients via an email campaign. Marketers add subscribers to an ad network and show them highly targeted ads while browsing the internet. In simpler terms, email retargeting involves creating the right ad and directing it to the right people, which is email subscribers and prospects who have engaged with the brand previously. Retargeted prospects are three times more likely to click a brand ad than individuals who have never engaged with the brand. For that reason, one in five marketers is now setting aside a budget for retargeting. Retargeting display ads have high conversion probability, and if used correctly, it’s a very effective way of re-engaging leads. How does email retargeting work? Email retargeting is a powerful way of supplementing email campaigns with display ads. It works just like traditional website retargeting except that it allows the marketer to reach email subscribers as opposed to site visitors alone. Businesses show personalized pop upads to leads depending on the stage they are in the sales funnel. They make offers to prospects who abandoned their shopping carts without purchasing or upsell to customers who have made a previous purchase. To make it work, the sender places a unique code in the email HTML or signature and then sends it to a recipient’s inbox. When the subscriber opens it, they will see the brand’s ads on pages they visit on the web. The adverts are personalized depending on the information that the marketer has about the subscriber. Therefore, the targeted lead will most likely notice the ad and click on it. When they click, they are directed to the relevant page on the business website to make a purchase. Email retargeting is particularly useful when: The business is suffering from a high cart abandonment rate. When a marketer wants to interest website visitors who have not taken action. When a brand wants to personalize promotions to subscribers. Together with email marketing, implementing retargeting increases business reach. You can start email retargeting with LIKE.TG email service to boost brand awareness and increase conversion rates. Types of Email Retargeting In marketing, email retargeting can mean two things: Display-ad In this case, the advertiser or marketer sends an email with a web beacon to email subscribers. When a recipient opens the email in a web browser, the beacon tags it. This method only works for some email clients. Email Marketers send personalized emails to website visitors who haven’t done action. User cookies from the site are matched to an email address, and the visitor starts to receive customized email messages about a product they showed interest in. It is a useful type of retargeting that helps reach interested people only. Email Retargeting Best Practices Before starting an email retargeting campaign, keep in mind these tips and best practices: Use a reliable email marketing service to tailor the email campaigns to each segment. LIKE.TG helps monitor subscriber activity, such as opens, clicks, unsubscribes, etc. Send retargeting emails soon after a particular event is triggered. For example, an abandoned cart email sent within an hour after a customer leaves their shopping cart gives chances to increase sales. Follow this step-by-step guide to send it. Personalize email content and give the customer an explicit action to take. Pay attention to ad frequency so that the subscriber does not feel like they are being stalked. Control your add quality, content, and location. Make sure they don’t look unprofessional or show up on disreputable domains. Stop your email retargeting campaign right after a client performs the desired action.

Email protocol is a standard method for exchanging information between email clients like Thunderbird, Apple Mail, or Mailbird and email provider’s servers like Gmail, Outlook, Yahoo, and vice versa. Email protocols differ by function: some receive emails and send and transport emails. Post Office Protocol 3 (POP3) and Internet Message Access Protocol (IMAP), for example, allow receiving and sending emails, while Simple Message Transfer Protocol (SMTP) is responsible only for sending emails. Watch a video where these email protocols are explained in simple terms with illustrations. Let’s now clear up the trip that emails take to reach a recipient’s inbox. How do email protocols work? Let’s compare email with physical mail to understand the role of email protocols. A sender puts a letter in the post box, and then it is transferred to the local distribution center. After all security checks and sorting, the letter goes to another distribution center located in the recipient’s area. When the letter gets sorted again, a carrier brings it to the recipient’s home address. Check out how it works in the scheme below. Let’s now suggest that a user with an email address [email protected] sends a message to [email protected]. See what way an email makes from a sender to the recipient and consider email protocols as a means of transport that carries emails just like post trucks, airplanes, and mail carriers do with letters. An email can be sent from an email client like Thunderbird, for instance. SMTP transports that message to Gmail’s email server — a distribution center. After that, SMTP moves it further to the recipient’s email server — Yahoo. In the end, the message reaches the recipient’s inbox via POP3 or IMAP — the carrier. Note that the scheme above may be shorter since Gmail, Yahoo, Outlook, etc., are email providers and, at the same time, web-based email clients. Types of Email Protocols SMTP POP3 IMAP It’s high time we had a closer look at email protocols and their functions in detail. SMTP As the name suggests, Simple Message Transfer Protocol is responsible for email transfers between email clients (Windows Mail, Thunderbird, etc.) and email providers’ servers (Gmail, Outlook, Yahoo). Companies use their SMTP server for email marketing and for sending automated transactional emails— like updates on comments and shares, password change, or purchase confirmation. With the help of a service like LIKE.TG, you can send promotional and transactional emails via SMTP server with advanced functions — template builder, mailing lists management, email workflows, A/B testing, etc. POP3 Email clients use Post Office Protocol 3 for retrieving messages from email servers. Email clients that use POP3 store messages on the user’s computer, deleting them from the email server. People using email clients with POP3 also have the option of keeping their emails on the server after download. This email protocol was designed to enable users to read, draft, and delete emails when there is no smooth access to the internet. With POP3, emails are delivered as soon as the user connects to the internet. IMAP Internet Message Access Protocol is similar to POP3, but unlike it, IMAP allows multiple users to send emails at a time. This is a helpful feature for business owners, who assign communication with customers to different team members — especially when they need to have access to one email address at one time. Unlike POP3, IMAP stores emails on the server by default, unless the user deletes them. LIKE.TG SMTP Server LIKE.TG is a marketing platform that allows you to send emails from a reputable SMTP server to promote products and services and bring value to people. You can send your emails via SMTP server without utilizing the whole spectrum of the service’s functionality. To consolidate your marketing approach, you may also consider using email automation, subscription forms for lead generation, or use other marketing channels like SMS, web push notifications, of Facebook Messenger chatbots to enrich email marketing success.

Email opt-out is an email marketing approach that gives a subscriber an easy way to show that they no longer want to receive emails from a sender. This process is called unsubscribing. CAN-SPAM Act of 2003 obliges companies to include an unsubscribe link in every email, allowing subscribers to opt-out any time. This video produced by EmailDelivered considers four common methods for handling unsubscribe requests. When subscribers opt-out, a bulk email service like LIKE.TG automatically adds their email addresses to a blacklist, preventing the company from sending any more messages to these email addresses. Funnily, spammers also make use of unsubscribe links for their manipulations. A click on an opt-out button confirms that the email address is real, opening the way for further unsolicited emails. Difference Between Opt-in and Opt-out Opt-in is a legal approach for askingusers for theiremail addresses in exchange for valuable discounts, news, updates, hacks, etc. It is a great way to start communication since it helps form a genuinely engaged audience. If the email strategy is well thought out, subscribers gradually turn into customers and may become brand advocates in the future. While opt-in starts the relationships, opt-out is the end of therelationship when a user becomesuninterested. Opt-out helps keep your mailing list healthy, reduce spam complaints, maintaining the sender's reputation. Any company willing to reach success in email marketing should realize the legal requirements in practice. Why do subscribers opt-out? People don’t realize they subscribed They are overwhelmed with your email campaigns Your emails are not displayed correctly Irrelevant content You’re too pushy with promotions You can’t please 100% of your audience, so take it easy when some subscribers opt-out. However, the massive number of unsubscribed users might be a wake-up call to focus on the reasonsusers areunsubscribing: People don’t realize they subscribed. Sometimes people give an email address in exchange for an instant value, like a helpful marketing guide or a sales coupon. If you don’t mention they will receive emails, some of these uninformed “subscribers” may immediately opt-out after the first email. Double opt-in solves this issue. They are overwhelmed with your email campaigns. In email marketing, less is better. Receiving emails too often irritates subscribers and results in opt-out no matter how much value you put in your emails. Your emails are not displayed correctly. If you stuff your emails with embedded videos, and background images, some email service providers will fail to display your messages correctly. Confused subscribers might just want to stop this mess. Irrelevant content. Let’s say at the beginning of your relationship, you promised to send newsletters with hacks and innovations every week and special promotions twice a month. Sending boring and outdated content instead may break the recipients’ expectations, and they will opt-out or mark the email as spam. You’re too pushy with promotions. If you send discounts, sales, coupons day after day, jumping at subscribers like a backstreet gangster, it might be too much for them. Combine promotions with newsletters or any valuable yet non-promotional content to grow the feelings of trust and loyalty among your audience. How to reduce email opt-out? Segment your mailing list Allow subscribers to set email sending frequency and content preferences Offer different communication channels Send regularly Let subscribers feel special Encourage dialog via feedback and quizzes Re-engage opting-out users one last time Here are seven ways to reduce your unsubscribe rate. You can try out some of them with LIKE.TG. Segment your mailing list. Come up with the most relevant emails for different groups of subscribers who have something in common, like age, gender, country, etc. Below are a few segments created in LIKE.TG. Check out the ideas for segmenting your audience here. Allow subscribers to set email sending frequency and content preferences. Define a steady rate for staying in touch without being too intrusive. Let subscribers decide how often they want to receivecontent. Their choice determines the kind of segmentation for every user, like in this example by Uncommon Goods. Offer different communication channels. Propose mixed media for communication — SMS, socials, chatbots. Offer alternatives in case the email is an inconvenient format for some of your audience. In the example below, Merriam-Webster gives links to different social networks. Send regularly. Make your audience get used to receiving your emails on the same days and time. LIKE.TG allows scheduling, which helps you cope with that. Email campaigns are scheduled at the end of the email, creating like in the example below. Learn how to plan email campaigns here. Let subscribers feel special. Give your audience exclusive discounts. Let them be the first to know about new products and updates. They need to understand that being your email subscriber is a privilege. To achieve this goal, use personalization and take advantage of birthday marketing! Encourage dialog via feedback and quizzes. Ask your subscribers to leave feedback after they have bought a product or service from your company, orask them to complete a survey related to your niche. Two-way communication, or at least its imitation, might giveyour email the level of engagement we all need. Below is the quiz by GrowthRocks, a link to which was in the email. Re-engage opting-out users one last time. If they hit the unsubscribe button, at least ask them why. Perhaps it’s because of the email sending frequency or irrelevant offers, so why don't you promise to solve these problems? All in all, this is the last chance to keep your subscribers from opting out.

Email marketing is a way to promote products or services through email. Email marketing is a top digital media channel, and it is important for customers’ acquisition and retention. LIKE.TG offers its email marketing platformwith a free plan. In this video, Anya, a LIKE.TG marketer,reveals valuable email marketing tips to boost sales. Check it out! Why is email marketing essential? It shows a high ROI It’s an active channel to acquire new customers It’s easily integrated with other communication channels It helps your SEO Apart from being the primary source of marketing communication, here are some other benefits of email marketing: It shows a high ROI (return of investment). Email marketing returns $44 for every $1 spent. It’s an active channel to acquire new customers. Email marketing is 40 times more effective for getting new customers than Facebook or Twitter. It’s easily integrated with other communication channels. Use your chance to enlarge your audience, blending emails with your profiles on social media platforms, SMS, or web push notifications. It helps your SEO. Create content worth sharing, send it to your subscribers, get backlinked, and drive traffic to your website. To start an email marketing business, you’ll need to know how it works. Here is a quick walk through the core concepts of email marketing. Email Marketing Objectives A well-designed email marketing strategy allows you to reach lots of different long-term and short-term goals. Take a look at the most popular objectives. Increase brand awareness. An email campaign is a great opportunity to remind clients about your brand. The more often they see relevant emails from your brand in their inbox, the more likely they are to choose your company when looking for a product. Keep in mind that sales-focused emails alone won't help you create the right brand image in your clients' minds. So, combine sales emails with educational content. Boost sales. This is probably the A-list objective of every marketer. If your brand is credible, it won’t take much stress for your clients to purchase right from your email. You can inform subscribers about upcoming sales, hot deals, and even provide them with personalized offers. Build credibility. If you haven’t earned credibility yet, use emails. Be honest and straightforward — customers appreciate this. Add reviews and testimonials to your campaignsso subscribers have the proof in front of them. You can also provide a link to your site page containing customer feedback. At least, your product cards should have a review section. Drive traffic to your site.It doesn't take a ton of effort to reach this goal. Every email campaign includes links to several site pages, so if you manage to create an eye-catching subject line and relevant offer, clients will follow the links. This way, you can either boost traffic to your popular pages or promote those which lack user engagement. Reduce long sales cycles. If you sell services or complex products, it takes much more time for your leads to make a buying decision. Here email campaigns come into play. You can share step-by-step guides, useful checklists, and video instructions to help customers clearly see the benefits of using your product. Automate routine tasks. That is all about trigger and transactional emails. With their help, you can send campaigns automatically in response to your clients’ actions. Such emails include the following: welcome and onboarding series, registration confirmation, abandoned cart email, order confirmation, password reset email, and reactivation campaigns. This way, you will cut costs by handling these processes manually and focus on more important things. 5 Best Email Marketing Services LIKE.TG GetResponse ActiveCampaign MailChimp Sendinblue With an email marketing platform, you don’t need the knowledge of code and HTML skills as it has a drag-and-drop editor and ready-made templates. To save time, entrepreneurs can select a suitable solution. We’ll list the 5 most powerful platforms for you to consider and make the right choice. LIKE.TG LIKE.TG is a perfect solution for brands that want to establish connections with their target audience through chatbots, email campaigns, SMS, web push, and landing pages. The company offers a visual builder to create engaging email campaigns from scratch or use a library of over 100 ready-to-go templates. With LIKE.TG, you can integrate its CRM for free and store customer data in one place. Segmentation allows you to organize subscribers into groups based on their gender, interests, and interactions, and send targeted offers to specific segments. It allows you to address customers’ needs. With personalization, you can modify your email content based on customers’ personal information. You can send emails with a personalized subject line to encourage opens and clicks and provide users with topics they picked when subscribed. Email scheduler enables you to prepare email campaigns and send them to users right away or schedule the date and time of sending. Scheduled emails help you interact with subscribers in different time zones at the right time. LIKE.TG’s email verifier helps you keep your mailing list clean. The tool verifies the email addresses on your contact list and increases deliverability. The platform empowers you to resend emails to subscribers who haven’t opened your emails. You can change the subject line and send the email again to increase your open rates. Features: segmentation; A/B testing; CRM integration; personalization; email verifier; library of more than 100 ready-to-use templates; resend to unopened; 24/7 customer support; subscription forms. Below you can see how to modify a ready-made template to your liking with LIKE.TG’s builder. Free plan The platform offers you to use its core features for free. After signing up, you get the opportunity to send 15,000 emails to 500 contacts, use 3 addresses and one domain, create one landing page, 5 flows, and one event. Paid plans LIKE.TG’s bulk email service offers three paid plans. The price depends on the size of your list. Standard plan provides 500 subscribers and an unlimited number of emails for $8 per month. It allows 3 users to access the service, add 5 sender addresses, and 3 domains. You can design 3 landing pages and use five saved segments. Pro plan starts at $9.60 monthly and covers 10 users, unlimited tags (organizing contacts into groups and providing them with personalized offers), 20 sender addresses, 5 domains, 10 landing pages, 50 flows, and 50 events. Enterprise plan starts at $13.44 per month and offers unlimited tags, users, segmentation, landing pages, automation, and more. GetResponse GetResponse is a multichannel platform that allows companies to create email campaigns, signup forms, and webinars, build websites, and send web push notifications. Its email marketing software enables you to design and send various types of emails such as newsletters, automation emails, autoresponders, transactional emails, and automated blog digests to connect with your target audience and promote your product. With the platform’s drag-and-drop builder, you can create appealing responsive emails without HTML skills. If you want to save time, consider using predesigned email templates. You can assign subscribers different tags and divide them into segments to send relevant content. GetResponse allows you to synchronize your email marketing software with CRM to store subscribers’ personal information and use it for segmentation. Features: segmentation; A/B testing; CRM integration; personalization; predesigned templates; autoresponders; email analytics; list management; sign-up forms; 24/7 support; Perfect Timing and Time Travel delivery tools. Below you can see how to work in GetResponse’s editor. Free plan GetResponse’s free plan includes 500 contacts, no limit on emails, one landing page with a limit of 1,000 visitors, a free domain, sign-up forms, and popups. Paid plans The platform provides three pricing plans. Email marketing plan costs €16 per month for 1,000 contacts. It includes the following features: autoresponders, scheduling, Google Analytics tracking, email support, etc. Marketing automation plan costs €54 per month for 1,000 contacts and covers marketing and event-based automation, advanced segmentation, contact scoring, etc. Ecommerce marketing plan costs €106 monthly for 1,000 contacts and includes quick transactional emails, eCommerce segmentation, abandoned cart recovery, etc. See the comparison of LIKE.TG and GetResponse to choose the right solution for your business. In the article, you’ll find pricing, a comparison of plans, and reviews of these two platforms. ActiveCampaign ActiveCampaign enables B2B and B2C companies to establish trusting relationships with customers through marketing automation. With its email campaign builder, you can send content your target audience wants to see. ActiveCampaign helps you deliver broadcast emails to everyone on your list to communicate important news, trigger emails after purchases or website visits to boost engagement, and targeted emails to specific audience segments to drive action. If you need to deliver lead magnets or send welcome emails, you can set up email autoresponders. Sending emails to subscribers on certain events and dates is a great way to show you care. With ActiveCampaign, you can schedule email sending time. The platform allows you to integrate CRM and get notifications about new deals. To make emails feel more individual, the service provides personalization tools. Features: email segmentation; subscription forms; email automation; subject line generator; personalization; A/B testing; geo-tracking; customer support; site tracking; built-in CRM; outreach emails; sales pipeline automation. Below you can see how to work in ActiveCampaign’s editor. Free plan The platform has no free plan, but you can test its features during a 14-day free trial. Paid plan The service has four plans, with the cheapest one starting at $30. Lite plan costs $30 per month and covers segmentation, one user, customer analytics, unlimited email sending, etc. Plus plan starts at $70 per month and includes contact scoring, automations map, advanced performance reporting, access for up to 25 users, conditional content, etc. Professional plan provides you with access to 50 users, predictive sending, one-to-one email automation, split automation, and predictive content for $187 per month. Enterprise plan enables you to customize the features by yourself. You need to contact customer representatives to find out the details. LIKE.TG provides the same features as ActiveCampaign but at a more attractive price. MailChimp MailChimp helps you design outstanding email campaigns, create landing pages, and reach the target audience with digital ads. The company offers powerful email software that provides the drag-and-drop builder and professional templates, Content Optimizer, and Customer Journey Builder. With the Content Optimizer, you can choose the best subject line for your email based on the service’s personalized suggestions. Customer Journey Builder adapts to your subscribers’ behavior and interactions to ensure the best experience. MailChimp allows you to purchase a domain name for your company. After the verification process, you can use it as a part of the software’s email solution. Built-in CRM enables you to organize contacts into segments and assign tags. This way, you can filter customer data. After, you can create automated messages based on tags and segments. They will help target certain subscribers. With the platform, you can schedule email sending to specific audience segments. It’ll help you deliver email campaigns to subscribers at the right moment. Features: email personalization; email segmentation; Content Optimizer; Creative Assistant; 250+ app integrations; marketing automation; signup forms; 24/7 support; Customer Journey Builder; A/B testing; marketing calendar; ready-made email templates. Below you can see how to work in MailChimp’s builder. Free plan After registering, you can send 10,000 emails to 2,000 subscribers every month. The free plan allows you to use basic segmentation, tags, Audience Dashboard, and single-step Automation Builder. Paid plans The platform has three paid plans. The price of the cheapest is $11 per month. Essentials plan provides access to 3 audiences, basic segmentation, 50,000 contacts, and 10x plan’s contact limit emails. This plan also enables you to apply pre-built templates and remove MailChimp branding. It costs $11 monthly. Standard plan costs $17 and includes 5 users, 100,000 contacts, 5 audiences, and email scheduling. Premium plan costs $299 and covers an unlimited number of users and audiences, advanced segmentation, behavioral targeting, and more. See the comparison of LIKE.TG and MailChimp to identify the most suitable platform in terms of usability, features, and price. Sendinblue Sendinblue is an all-in-one marketing software that ensures communication with customers through multiple channels like email campaigns, CRM, live chats, and transactional emails. The platform will come in handy for entrepreneurs, marketers, eCommerce companies, enterprises, agencies, and startups. With the service’s intuitive builder, you can create professional emails in no time. To reach the right people with relevant content, you can segment your subscribers based on gender, purchase history, location, etc. Sendinblue empowers you to divide customers into groups based on interests, engagement, purchase history, and geographical or socio-economic characteristics. Features: email personalization; advanced segmentation; transactional emails; A/B testing; CRM; Facebook ads; live chat; marketing automation; send time optimization; signup forms; customer support on multiple channels. Below you can see how to use Sendinblue’s intuitive builder. Free plan The service provides a free plan that covers unlimited contacts, 300 emails per day, email campaigns, transactional emails, CRM, and one user. Paid plans Sendinblue has three paid plans. The lowest price is $25 monthly. Lite plan allows you to send 20,000 emails after paying $25 per month. It includes unlimited contacts, email support, and no daily sending limit. Premium plan requires you to pay $65 per month. For this price, you’ll have the Lite plan plus marketing automation, five landing pages, phone support, access for 3 users, and Facebook ads. Enterprise plan ensures custom volume of emails, priority sending, access for more than 10 users, priority support, and more. If you have a small company, a limited budget, and no experience working with email marketing software, we advise you to choose a platform based on its price. This way, you’ll avoid big expenses and reap the benefits of the service. How to Do Email Marketing Choose an email service Collect a mailing list Create your email marketing campaign Analyze the effectiveness of your email campaign If you decided to integrate email into your marketing strategy, follow this guide. We'll walk you through creating your first email campaign and share some effective tips to build long-lasting relationships with your customers. 1. Choose an email service You may be wondering why you need an email service if you're just getting started. The answer is simple — because of the limitations of inbox providers. It doesn't matter which email provider you use — Gmail, Zoho, AOL, Outlook, etc. — they are not intended for email marketing. So, they have certain limitations regarding email sending volume and design. For example, Gmail allows you to send up to 500 emails within 24 hours. It's almost impossible to create an email template that will match your brand's style if you have no design skills. There are no features to manage your mailing lists, personalize emails, and segment subscribers. Besides, you won't get any reports to understand the performance of your email campaigns. In addition, you won't be able to automate sending emails since email clients do not support this feature. That's why a professional email marketing service is a must. A service with a good reputation will make sure your emails land right in the inbox; with such a platform, you can choose the necessary plan according to the size of your mailing list; all the services provide a functional drag-and-drop editor which makes it possible to create professional campaigns without HTML knowledge. And this is just the tip of an iceberg! You can use personalization, segmentation, A/B testing to craft relevant and valuable campaigns. Email automation functionality will allow you to put everyday tasks on autopilot and focus on more important issues. To save time researching popular email services, we compared the free plan limits of 10 most popular services. Some of them allow marketers to send emails for free on a regular basis while others provide a free trial to test the service. Check out the comparison. According to this little research, it came out that LIKE.TG offers the highest email sending limit on a free plan. You can send up to 15,000 emails to 500 subscribers every month for free. With this plan, you can use almost all professional marketing features like pre-designed email templates, subscription forms, marketing automation, A/B testing, email analytics, personalization, segmentation, email authentication, and many more. 2. Collect a mailing list This is one of the most important steps. Your mailing list quality influences the performance of your email strategy. You will only succeed if you communicate with people who are interested in your brand. So, to speak to the right audience, you need to collect a mailing list. It can include not only email addresses, but subscribers’ names, location, date of joining your list, and any other information. Further on, you’ll create personalized and relevant campaigns based on this data. While collecting a list of subscribers the main rule is to get their permission. Never buy mailing lists. These people have never agreed to receive emails from you. They’re neither engaged nor interested in your brand. So, they may damage your sender reputation by marking your campaigns as spam. To play fair, create a subscription form, place it anywhere on your site, and collect subscribers legally. With LIKE.TG you can create a unique form without knowing HTML in less than 30 minutes and totally for free. If you don’t want to design it from scratch, use a pre-made form, and edit it to your liking. Check out how creating a form looks below. Follow this step-by-step guide to creating a subscription form with LIKE.TG. After a user fills it in, they will be automatically added to a mailing list specified when creating a form. All the LIKE.TG forms follow GDPR rules. It means that users need to confirm their desire to receive emails from you twice. This results in a more engaged mailing list. To make your form more effective, provide users with an enticing lead magnet. This is a special offer subscribers get in return for giving you their email address. It can be a short checklist, an ebook, guide, first-purchase discount — something valuable for your audience. It will help you improve your lead generation strategy. Zendesk encourages its site visitors to subscribe to receive a live product demo. Those who really need their product will definitely go for such a trick. 3. Create your email marketing campaign In fact, this step includes several other steps. Firstly, we strongly recommend you to create an email marketing plan to schedule email sending. It will allow you to make your strategy consistent, not to attack subscribers with random emails, effectively track your performance, and improve tactics on the go. Email marketing plan In this plan, we'll outline the approximate email sending frequency. Why approximate? It would be better if you let your subscribers choose how often they want to hear from you. You can ask this question right in the subscription form or add the corresponding option to your email campaigns. Look below to see how Feedfeed allows its site visitors to choose their desired email frequency. After that, decide on the type of emails you are going to send during the next month. This is important so you don't bombard subscribers with promotions. Find the right balance between promotional and non-sales emails. Everything depends on your niche, still no subscriber wants to receive hot deals and sales reminders every day. Combine them with trigger and transactional emails. Trigger emails are follow-ups. Marketers send them in response to users’ actions. Look below. A user subscribes — receives a welcome email or an onboarding email series. The user adds an item to their shopping cart without buying — receives an abandoned cart email. The user makes a purchase — receives an order confirmation email and shipment status emails. The user registers for a webinar — receives a webinar confirmation email. The user viewed a particular product on your site — receives a discount for it. The user’s plan has expired — receives a free plan upgrade email. The user hasn’t opened your emails for three months — receives a re-engagement email. Almost all of these emails tend to have a high CTR since users initiated sending them, so they expect to receive this or that campaign. Some of the above-listed emails belong to the transactional category at the same time. Transactional emails are sent to subscribers based on their actions as well. The difference between any marketing or triggered email and a transactional email is that the latter is not about converting a client. Its aim is to build trust and increase customer retention. Transactional emails include order confirmation emails, shipment status emails, password reset emails, pricing plan upgrade emails, and more. Since you can’t plan to send triggered and transactional emails, just take them into account. If you’re going to send three emails a week, and your client will view some products, add them to the cart, make an order, and register for a webinar — these are at least 4 extra emails, bringing you to a total of 7 emails for a particular week. Now, when you know what you plan to send and how often, it’s time to get started. Here’s one more extremely important thing. If you have never sent emails before from this particular IP address, you need to warm it up. This means that you have no reputation yet, and if you send 5,000 emails once to a new mailing list, you run the risk of being considered a spammer. Email service providers need to understand that you’re a legitimate sender. Only after that will your emails land in the inbox. So, building your sending reputation may take 4-8 weeks. In this article, we outlined anIP warming schedule that you can use. Now, let’s jump to the most interesting part — creating an email marketing campaign. We advise you to create an email template that will match your brand's style. Then, you can use it every time when sending a campaign. Still, if you don't want to create one from scratch, you can choose a pre-designed template for free from the LIKE.TG library. Here you’ll find a template for any event. Now let’s take a look at the most important elements that make users decide whether your email is worth opening. They include your sender name and email subject line. These are the first things subscribers see after receiving your campaign. Sender email address and name There are several best practices to follow but firstly, we want you to remember that using a “[email protected]” address is a no-no. Addresses like this look robotic, impersonal, unfriendly and it won’t assist you in building relationships with your audience. Instead, use your company name in the sender address. You can accompany it with the department the email is sent from or a person responsible for email communications. This implies an opportunity for your clients to interact with your business. Take your sender name seriously as it allows you to increase brand awareness and recognition. There are several effective options. The first and safest one is to use your company name. This way, your subscribers will understand who the sender is at first sight. Victoria’s Secret, Chanel, MAC Cosmetics, and other brands use this kind of a sender name. Some brands use “team” in their sender name to sound more friendly. It can be simply your brand’s team or any department, for example, a marketing team. Check out the corresponding examples below. Another option is to use the name of a representative or a person responsible for email communication. Sometime later, your customer will associate your brand with this person. This will help them interact with you and communicate with your company. To provide a personal touch and get close to your subscribers, we recommend that you use a photo of your representative. This will help you produce an impression as if subscribers know your email sender in person. Email subject line Now let’s move on to the second element subscribers see in their inbox—the subject line. It provides users with some basic information regarding the email. So. your subject should reflect your email content. Your goal should not only be to inform but also to engage subscribers and motivate them to open your campaign. Below you can see an informative subject line. This is a webinar announcement. The company used its subject line to get right to the point. After reading it, subscribers already know the topic and can decide immediately whether they’re interested in this event. Personalize your email subject line. You can add the “Name” field to your subscription form and then address your customers by name. This will help you provide each client with an individual approach. Look at the email below. Burberry sent an abandoned cart email to remind a user about the item they left, and they started with the client’s name to attract attention and sound more personal. Another way to draw subscribers’ attention to your email is to use emoji. Make sure they’re to the point and that they match your brand's tone of voice. Petco managed to use emoji to announce their new items. Look below. For better performance, experiment, and try other methods, for example, questions, numbers, a sense of urgency, allusion, and more. Find out more about subject line hacks on our blog. Now let’s consider the most interesting part — creating an email copy. Email copy The first rule you should remember when creating an email copy — write for your readers, not for yourself. Do not use email as a channel to tell subscribers how great your brand is and don’t simply list your achievements. People are not interested in a brand itself — they’re looking for the easiest solutions to their problems. So, provide them with your solution, explain how it addresses their pain points. To cope with this task effectively, keep your copy short and concise. Readers have many things to do other than read your email, so respect their time. Brevity is the best choice.Makeyour email easy to digest, stick to an inverted pyramid design. This means that you should put the most essential informationon top and finish by adding an eye-grabbing CTA. Grammarly uses this structure in their email campaigns. Look below. Minimalistic emails like the Grammarly’s tend to perform better. Stick to a single-column design, because an average user’s attention span is only eight seconds, so they won’t read your message from A to Z. Use white space around some important elements, for example, titles, headings, CTA. It will help subscribers easily concentrate on these essential things and your email copy will “breathe.” Use one CTA button per email. The CTA is the action you want your subscribers to perform after reading your campaign. That’s why they may be confused if you use three CTAs in one campaign — all these buttons will distract your customers’ attention from your main message. To create an effective CTA, be straightforward. Use as little text as possible. It should be unambiguous and clearly tell users what to do next. Let the button contrast with your email background — it will allow users to notice it at first sight. Make your email images clickable. Almost every user clicksimages when reading an email. Redirect them to the relevant site page. Write alt text for all of the images you include because they may fail to display with some email clients. This way, the users will see the text describing them. Mind that your email should be clear for both professionals in your field and the newbies. So, don’t use an excessive amount of specific terms or slang. Everybody should understand what you’re talking about. Create a proper email footer. Although an email footer is not about your main message, you should pay special attention to it, since it contributes to your brand's identity and helps build trust. This element is also called an email signature and it contains the following information: an explanation of a reason why the subscriber received the email, an unsubscribe link, a link to email preferences management center, your company’s logo and physical address, copyright data, social sharing buttons, and contact information. Below you can see several examples of email footers. These email signatures are great since they provide all the necessary information. Remember that your unsubscribe link should be visible — don’t hide it in the text and don’t use a small font. It should be easy for a user to click and the unsubscribe process shouldn’t take more than one step. This will keep your mailing list healthy. Professional email marketing services like LIKE.TG automatically add an unsubscribe link to each email to abide by the CAN-SPAM Act. Discover more tips on how to write a killer email copy on our blog. To make your email campaign more relevant, use segmentation. Segmentation allows marketers to send different emails to customers depending on their gender, age, location, purchase history, interests, etc.Segmented emails have higher open rates and their recipients are more engaged. To provide clients with an exceptional individual approach, send emails based on their actions: opened and clicked a link from the email, didn’t open an email, clicked several links from the email. Follow this step-by-step guide to send an email campaign using segmentation with LIKE.TG. 4. Analyze the effectiveness of your email campaign A professional email marketing service allows you to track the performance of your campaign right after sending it. LIKE.TG provides detailed reports for you to have a clear understanding of the success of your strategy. The basic report covers the number of emails sent, delivered, open rate, clicks, emails marked as spam, and percentage of users who unsubscribed. Check it out below. The report “Opens by location” allows you to analyze which country or region is the most interested in your emails in terms of email open rate. The clicks map shows the number of clicks on each link and image in your email. The “Devices” report shows the number of emails opened on the desktop or mobile, platforms, and browsers used. The “Error statistics” report shows all the errors that prevented your email from being delivered. With such deep reports, you can analyze your audience, understand whether you managed to reach your goal, and identify the most effective techniques. How to Set Email Marketing Goals Make sure you understand why you’re going to market your business using email. Your goals need to be: Clear — identify the target audience and how you can benefitfrom each campaign. Achievable — Keep your budget, resources, time, and skills in mind. Timely — set a deadline for completing your goals. Measurable — specify which KPIs will track the success of your campaign. How to Create a Mailing List Register with LIKE.TG Create a subscription form Place your subscription form in high-traffic areas of your website Make it easy to subscribe The moment you understand your email marketing goals, you need to build a database of contacts to email.Follow these four steps to attract new subscribers easily: Register with LIKE.TG. Promote youremail campaign through your website, use subscription forms. Put forms in high-traffic areas of your website — the footer, sidebar, or at the end of your blog posts. Create a subscription form. Choose between embedded, pop-up, floating, or fixedsubscription forms. LIKE.TG allows you to create all four types of subscription formsto meet yourneeds. You can create multichannel forms to let users contact your brand via chatbots in Facebook Messenger and Telegram. Place your subscription form in high-traffic areas of your website. Decide whether the best place is in your footer, sidebar, or at the end of your blog post. Make it easy to subscribe. Make sure the user can type in their email address easilyand provide an excellent reason to subscribe — a discount on the first order or free shipping work well. With LIKE.TG, you can create a subscription form with our drop-down form: To be a GDPR compliant marketer, send confirmation emails asking users to verify their subscription. Provide the users with a clear explanation of what is going to happen after they subscribe, what content they are going to get, and how often they are going to hear from you. If you upload an existing mailing list, we recommend you check it with our Email Verifier. It will detect and remove invalid email addresses from your list. This way, you'll increase email deliverability and your sender reputation. How to Create an Email Marketing Campaign Choose your mailing list. Create your email based on an available template or make your own. Check campaign settings and tracking. Send a test email. Check out a more detailed plan for an email marketing campaign on our knowledge base. Make use of the following types of emails in your campaigns: Triggered emails Theseemails are automated and based on users’ behavior or their stage in the customers’ lifecycle: welcome emails, anniversaryemails, abandoned cart emails, transactional emails, and re-engagement emails. Business-as-usual emails (BAU) These emails make up the primary dialogue with your audience. These are promotional emails with special offers, sales, discounts, educational information, or announcements. No matter which type of emails you choose to send, there are some standard rules on how to make an email copy your subscribers will open. How to Write a Marketing Email While creating your email, stick to the following tips: Create a catchy subject line. Limit it to 20 characters and make sure it makes sense with the preheader text. This way, your subscribers will fish out as much information as possible about your email while checking their inbox. Bring in relevant content and personalize it. Segment your audience according to their age, location, gender, and preferences to come up with relevant and useful emails in the future. Keep it short. On average, it takes 11 seconds to read an email, so you want your email to be informative without getting boring. Make an actionable CTA button. This button should contain a clear call to action, for example, “Buy now” or “Yes, I want to subscribe.” How Often to Send Email Marketing Campaigns According to statistics, companies send 2-4 emails a day. How often should you email your customers? Here’s a list of tips on how to set the email frequency: Cover this question in the subscription form. Provide the users with an option to get your email daily, weekly, or monthly. You can do this when users subscribe to your email campaigns. Monitor the number of open rates and unsubscribes. Change the frequency of your emails according to these figures. Study the roots of users’ engagement. Some subscribers might not be interested in receiving only promotional emails. Others, however, are interested in your sales and will ignore your newsletters with the best blog posts. Let users specify their content preferences and plan the frequency of your emails based on their answers. Run an A/B test. Send emails to two equal groups of your mailing list at the same time, check the open rate, and choose the winning frequency. Email Marketing Ideas Welcome emails Curated newsletters Email digests Product launch emails Event or webinar invitation emails Promotional emails Anniversary and birthday emails Customer success emails Abandoned cart emails Re-engagement emails Feedback request emails Survey emails Follow-up emails Giveaway emails In this section, we are going to share a list of ideas for your email marketing campaigns. After subscribers join your mailing list they expect to receive valuable content from your brand. With all these ideas in front, you’ll manage to build relationships with your audience, blow up sales, increase customer engagement and loyalty. Get inspired! Welcome emails. The first impression is the last impression since it’s very important in any sphere of communication. A welcome email is the first campaign a brand sends to its new leads. Its goal is to give a warm welcome, introduce your team or products, and tell subscribers about the benefits of working with your company. To make it easier for a customer to get started, provide some introductory guide or video instructions. You may also record a video with your CEO to make your readers smile. Curated newsletters. This is a kind of a weekly or monthly round-up of high-quality content. The goal of this campaign is to boost your readers’ engagement. You can share not only your own content but collect material from other brands. You’ll have to study tons of articles to find the best material. This way, you’ll manage to show expertise in your field, build trust and authority towards your brand. Email digests. This email is similar to a curated newsletter, the only difference is that you’re supposed to share your own materials. An email digest is a round-up of news, articles, or updates of a particular brand sent during a certain period of time. It allows marketers to nurture and educate their leads, increase site traffic, and boost sales. We strongly recommend dividing your digest material into primary and secondary information according to its importance for your clients to perceive it better. Use white space, images, colors, alignment and different sizes for this purpose. Product launch emails. A new product release is something you can’t stay silent about. This is your chance to build hype and anticipation for your new feature or service. It will help you re-engage passive users and increase the number of loyal clients. Still, your task is not to say that your team of geniuses has finally launched a product but to inform people about the innovation that will help solve their particular problems. Focus on your clients’ needs and the way you can satisfy them. Event or webinar invitation emails. Marketers send this email to announce an upcoming event or webinar. Your aim is to persuade subscribers that this meeting is really worth their time. Outline its benefits and explain what skills or knowledge they’ll get after joining you. With this email, you can increase engagement, brand awareness, and build hype for your event. Promotional emails. The name speaks for itself. Marketers send this kind of email to increase sales. They announce hot deals, end of season reminders, last-chance sales reminders, new items in stock, and limited editions of products. Very often promotional emails are personalized.Thismeans that customers receive particular offers which they’re most likely interested in. Marketers use clients’ purchase history and take into account visitors’ behavior on a site to product relevant offers. Anniversary and birthday emails. This kind of email is sent to subscribers to celebrate a special date or occasion, for example, a birthday, newsletter sign-up anniversary or first-purchase anniversary. Marketers pursue two main goals: increasing customer retention and boosting sales. Holiday emails have a high CTR since they’re personalized and provide a unique experience. In addition, they positively influence the brand reputation. Customer success emails. People adore these emails. They definitely help marketers build strong relationships with their clients, provide each user with a personalized approach, boost engagement, and increase loyalty. People want to know about their progress and they’re really pleased when you track it. It may be ten purchases from a brand, the first site created with this platform or the first email campaign sent, or recording progress users make when studying a language. If you have ever used Grammarly, you received a customer success email. Abandoned cart emails. Users leave your site without buying for several reasons that include long checkout, unexpected additional costs, needing to register or create an account, delivery time, lack of payment options, deficient return policy, etc. Still, you can increase sales by sending them an abandoned cart email. To create a killer campaign, include the item users left in their shopping cart, add a CTA that links to the cart, provide the total price along with the shipping costs. To add more value, use FOMO, and offer a special time-limited discount. Re-engagement emails. Your email subscribers won’t be interested in your campaigns forever. They may have already solved their problem with the help of your brand, they may consider your sending frequency or email content irritating — salesy, or subscribers may simply lose interest in your brand. Nevertheless, you still have a chance to win them back. Send a re-engagement campaign to users who haven’t opened your emails for at least three months. This way, you’ll reactivate some passive clients, keep your mailing list healthy, and IP reputation high. Feedback request emails. Brands send this email after customers buy their products and services, or visit an event. It helps them realize which problems their users face when using their products, improve their service, discover new opportunities, and build customer loyalty. Besides, there’s no need to send each feedback request email manually — you can send it automatically using marketing automation tools. Giveaway emails. Giveaways help accelerate your mailing list growth, increase brand awareness, engage with an existing audience, and create hype about your product. Send this email to re-engage passive users and keep existing customers engaged. Survey emails. This email is similar to a feedback request campaign. Marketers often add a form for users to share their thoughts about the brand. They can tell about the things they like and don’t like in the brand’s products, as well as share ideas to improve it. Besides, companies always offer a discount or something valuable in return for completing such a survey. It allows brands to increase customer retention and loyalty. Follow-up emails. These emails are sent in response to customers’ actions. They include transactional and trigger messages. The main goal of follow-ups is to automate email sending. They also help marketers segment their audience according to their site behavior, increase email engagement and conversions, build trust, and customer loyalty. With the LIKE.TG Automation 360, you can set follow-up email sending for free. Email Marketing Automation Email marketing automation allows marketers to work more effectively withoutusing a lot ofresources. It implies delegating everyday tasks such as handling orders, sending welcome email series, and follow-up email, to an email service. Email marketing automation allows you to save time and money, deal with high-level tasks, devote much more time to improving your strategy, maximize sales, increase customer retention and loyalty, better understand your clients and provide them with a personalized experience. Services like LIKE.TG provide automation functionality. With our Automation 360, you can send both promotional and transactional campaigns automatically in response to subscribers’ actions. Send confirmation emails after users register, make an order, or book a ticket; reminders — to let subscribers know they left something in their shopping cart or don’t forget about an upcoming event; collect feedback after clients buy something or visit your event; re-engage passive clients with a special offer. There are no limitations — you can create any custom event that will trigger email sending. How email marketing automation works You create an event. This is an event that will trigger email sending. For example, a purchase. You design an automation flow. Use filters and conditions to create highly-relevant messages. You can combine email, SMS, and web push notifications in one flow for better engagement. For example, send an order confirmation email and keep users informed about their shipping status via SMS. Use variables from your mailing list for better personalization. The event is triggered and your automation flow starts. After a user makes a purchase, the event is triggered and they receive an order confirmation or a thank-you email. Your goal is reached. Now you can track conversions. Follow this step-by-step guide to sending automated emails with LIKE.TG. How much email marketing automation costs With LIKE.TG, you can start totally for free. If you have up to 500 subscribers, send 15,000 emails for free every month. With a free plan, you can create up to 5 events. If you want to send to a larger list, consider upgrading to a paid plan which costs from $6.4 per month. Visit our pricing page. How to Measure Email Marketing Results Choose the corresponding KPIs to track if your campaigns have any success: Bounce rate — the number of emails not delivered to subscribers’ inboxes. Open rate — the number of opened emails. Click-through rate — the number of users who opened and clicked the links in your emails. Unsubscribe rate — the number of recipients who clicked the unsubscribe link. Spam complaint rate — the number of users who flagged your emails as spam. Conversion rate — the number of users who performed the desired action: a purchase, a download, or a subscription. How much does email marketing cost? On average, email marketing costs between $9-$1000 per month, depending on the platform you use and your database size. LIKE.TG provides its users with a free 15k email plan for a500 subscriber mailing list. This plan allows you to use the most popular and beneficial marketing instruments: personalization, segmentation, subscription forms, A/B testing, convenient email editor, resend to unopened, and many more. A more significant database of contacts won’t leave you pennilesseither — paid plansstart from $8. Email Marketing Tips Collect email addresses legally Abide by the CAN-SPAM Act Follow GDPR Use a familiar sender name Warm-up your IP address Welcome new subscribers within 24 hours Write an attractive subject line Create a short and concise email copy Check your email for spam Promote your social media accounts via emails Optimize your emails for mobile devices Run A/B testing Re-engage passive subscribers Keep track of your email marketing performance Clean your mailing list regularly Automate your email campaign sending 1. Collect email addresses legally Never buy mailing lists. This is forbidden. You risk not onlybeing finedbut also damaging your brand reputation. People who have never subscribed to your campaigns, won't be interested in your products. To play fair, create a subscription form and place it anywhere on your site. With the LIKE.TG functional form builder, you can create four types of forms without any special technical skills for free. Set display options, choose specific pages to place a form on, edit it to match your brand style, add an enticing lead magnet to get more subscribers. Choose a pre-designed form to save your time. All the forms are responsive by default. Write a confirmation email and it will be sent automatically right after subscription. Below is a subscription form created with LIKE.TG. Using our service, you can collect not only users’ email addresses but let them join your community on Facebook and Telegram. Follow this guide to create a subscription form with LIKE.TG. You can build an email list with the help of online and offline events, contests, landing pages, surveys, quizzes, social media accounts, and partner' websites. To make users subscribe, you can not only use lead magnets but provide social proof and let people set preferences regarding the desired email frequency and content. 2. Abide by the CAN-SPAM Act This act regulates sending commercial emails and punishes those who violate it. The main rules require senders to clearly state who the sender is, add a valid physical address to every campaign, provide users with an obvious and easy-to-tap unsubscribe button in each email and use relevant and straightforward subject lines. According to this set of rules, marketers are not allowed to sell or transfer users' email addresses to any third parties. 3. Follow GDPR The GDPR is a set of standards the goal of which is to protect users' data. This regulation works in the European Union. According to it, websites must tell users that they are in control of their personal information. You, as a marketer, should use a double opt-in subscription formso users confirm their desire to subscribe twice. In addition, you should review your privacy policy — receive consent to collect clients' personal data, explain the way you store and transfer it and ensure that no other third parties will have access to it. With this GDPR compliant form our subscribers can change their personal information or request to have it removed from the database. 4. Use a familiar sender name This will help you increase your brand recognition and build trust in your company. Do not send emails from “No-reply” or “Marketing Team”. The former sender name hints that the brand is not interested in user feedback and communicating with the clients. Thelatter sendername won’t help you build trust because people tend to believe people, not brands. Customers always want to see who stands behind great products. So, personalize your approach. If the person responsible for email communication with the clients is not popular yet, you can add the name of your company to the sender name. For example, “Kate Miller from LIKE.TG”. If you send the first email to a newcomer, it's a great idea to introduce yourself. Tell them who you are, what you do at the company, and what a subscriber should expect from communicating with you. This will help you set a friendly tone. Below you can see several different variants of a sender name from the inbox. 5. Warm-up your IP address If you are going to send emails from a new IP address, warming it up is a must. It implies a gradual increase in your email sending volume to tell ESPs that you are a legit player. When ESPs notice high email sending volume from a new IP address, they suspect that the unknown sender is spamming. As a result, emails can either bounce or land in the spam folder. To build a good sender reputation and increase email deliverability, increase the number of emails consistently, and send emails to your most engaged users. Such a warm-up process usually takes 4-8 weeks. After that, ESPs see that you’re an authoritative sender and your email deliverability will improve. Read this article to see a two-week IP warming schedule. 6. Welcome new subscribers within 24 hours Do your best to provide a new contact on your list a warm welcome. After users subscribe, they expect to hear something from you. Otherwise, they can forget or quickly lose interest in your brand. Then, itwill be much more difficult to engage them again. Explain what benefits subscribers will get communicating with your company. To set a friendly atmosphere, you can add your photo or even record a short welcome video. Make sure that subscribers know what to expect from you in the future. Let them manage their email preferences following the corresponding link from a welcome email. For better engagement, you can create a series of onboarding emails which is called an onboarding email campaign. It means sending several emails during a couple of days to educate your clients about your product. An onboarding email series allows marketers to communicate their message consistently without being nagging. With LIKE.TG's Automation 360, you can create an email workflow in advance and it will be sent automatically right after a user subscribes. Add as many emails as you need, use filters and conditions to add subscribers to different mailing lists. This will help you send relevant emails to every segment. Track conversions to see how your welcome series performs and improve it on the go. Here you will find more detailed instructions on sending an onboarding email campaign. 7. Write an attractive subject line Your sender name and subject line are the first things subscribers see in their inbox. Therefore, they use them to judge whether your message is worth reading. Make your subject reflect the main idea of the email. Keep it short for users who check their inbox from their mobile devices. Make sure that you don’t use any spammy words, excessive exclamation marks, or capital letters. To add a personal touch, add emoji to your subject line.Remember that they should be to the point. Another powerful instrument is personalization. It’s always a pleasure to receive a personalized email rather than a mass campaign. Emoji in this subject line attract readers’ attention at first sight. In the email below, you don’t even have to read the subject to understand that MAC is promoting a new lipstick. MAC also uses a preheader to provide an additional incentive to buy. 8. Create a short and concise email copy When creating an email campaign, you should take into account the fact that readers’ attention span is about eight seconds. Moreover, they never read emails from A to Z — they scan the message looking for the most important information. To create an effective campaign we strongly recommend marketers stick to the inverted pyramid design. It means putting the most important information at the top of the message and finishing it with a prominent CTA. To make your email breathe, add enough whitespace. Using it between paragraphs will help you emphasize the necessary information. Putting whitespace before a CTA will make readers focus on the action you want them to perform. To design a perfect CTA, make sure it contrasts with the email's background. It should be eye-catching. The CTA text should tell users what they are supposed to do next, so make it clear and brief. Make the button easy to tap from mobile devices. We suggest using only one CTA button per email so as not to distract readers’ attention from your main message. The email from InVision below is created in accordance with the email copy best practices. Its structure resembles a pyramid so it’s easy toskim. There’splenty ofwhitespace which allows subscribers to easily concentrate on the message. The CTA button grabs attention because it contrasts with the white background. To increase brand recognition and awareness, make your emails reflect your brand's style. Stick to the same color and font across all campaigns. You can create a master template and edit it before sending each campaign. With LIKE.TG, you can either choose a pre-designed template from our libraryor create a unique one from scratch with ourdrag and drop editor. You don’t need to code or have any HTML knowledge. 9. Check your email for spam Get into the habit of checking every email for spam before sending it. If you use spammy words or excessive exclamation marks by mistake in the subject, your email deliverability will be very poor. To stay on the safe side, you can either choose a third-party service or run an email spam check with LIKE.TG at the last stage of creating a campaign. Our email spam checker provides recommendations to improve your email's deliverability and avoid sending spam. Check it out below. 10. Promote your social media accounts via emails Combine emails with other marketing channels to better approach your customers. With LIKE.TG, you can use web push notifications, SMS, and chatbots in one strategy. Welcome new subscribers with an onboarding email series, tell them about sales and new content via push notifications, inform them about their order status via SMS, and consult using chatbots. With LIKE.TG's chatbot builder, you can create a chatbot for Facebook Messenger and Telegram. Automation 360allows automatic sending of emails, push notifications, and SMS according to users’ actions. You can add social media buttons to your email campaign to let users join you on Facebook and YouTube. This way, you’ll increase both your outreach and traffic to your profiles. 11. Optimize your emails for mobile devices The entire world has gone mobile. You can’t ignore this fact when developing your email marketing strategy. Do your best to meet the needs of your mobile users. Create responsive email campaigns. Responsive email design means your message looks perfect both on a desktop and mobile device. Users shouldn’t have to scroll, zoom in and out to read it. If your email is not optimized for mobile, subscribers won’t take the effort to read your message. To create responsive emails, you don’t need HTML knowledge or any technical skills. Professional marketing services like LIKE.TG provide this functionality. When creating a campaign with our service, you don't need to worry about its responsiveness — all emails are responsive by default, so they will look perfect at any screen resolution. Pay special attention to several elements of your campaign: the email layout, the CTA button, and your unsubscribe link. We recommend using a single-column layout since it’s easy to read and subscribers don’t need to use horizontal scroll bars. Considering a CTA button, make sure that it’s easy to tap with a finger. Make it larger than 45px. Last but not least is your unsubscribe link. Do not try to deceive your readers and hide it somewhere in the footer making it impossible to click on. In this case, they will mark your email as spam. Make your unsubscribe button easy to find and tap. 12. Run A/B testing Practice makes perfect. If you don’t have much email marketing experience yet, run A/B testing. This is atype of marketing research that makes it possible to compare several elements of the email to discover this one that performs better. You can test your email subject line, preheader, sender data, CTA buttons, images, videos, links, colors, fonts, etc. With LIKE.TG, you can easily create a split-testing campaign to test the element you need. Set the criteria that will determine the winning email and choose the necessary mailing list segments. The more detailed instructions you’ll find in this guide. 13. Re-engage passive subscribers Sooner or later your subscribers may lose interest in your brand and that's OK. Send them re-engagement email campaigns if they don’t open your emails for at least three months. Remind them about the benefits of your brand and offer an incentive to win them back. If they’re no longer interested in your service, just let them go. Keep your mailing list healthy. The only thing we recommend is to ask them about the reasons why they left your mailing list. Their answers will help you improve your future performance. 14. Keep track of your email marketing performance Sending emails without analyzing their effectiveness is a waste of time. You should know how your strategy works and which tactics bring the most results. To analyze your performance, monitor the KPIs. They include email deliverability, open rate, CTR, bounce rate, unsubscribes, conversions, etc. These metrics shed light on the way subscribers perceive your campaigns. You don’t need any third-party services to track the basic email marketing KPIs. LIKE.TG provides detailed reports after sending each email campaign. Below is a report that shows not only these basic KPIs but opens by location, a click map, and error stats for you to gain more insight into your work. 15. Clean your mailing list regularly A good email list is the guarantee of healthy email marketing performance. It all starts with getting clients’ email addresses legally. Then, you should regularly review the quality of your list. Check out how subscribers interact with your emails — whether they’re engaged. If they ignore your emails for 3-6 months and re-engagement campaigns don’t bring them back, remove their addresses from your list. There’s no point in talking to people who’re not interested in your brand. This will help you maintain your sender reputation and keep your deliverability rates high because email service providers are suspicious about senders whose emails are never read by recipients. 16. Automate your email campaign sending Email marketing automation is a must today. It allows brands to save time and resources and spend time on more important tasks. With services like LIKE.TG, you can send automated emails in response to clients’ actions on your site. Delegate welcoming new users, handling orders, re-engaging passive clients, and much more to email automation. Create events that will trigger automated email sending. Use filters and conditions to send highly relevant campaigns. Monitor conversions and improve your workflows. You can automate your email marketing for free with LIKE.TG. Follow this step-by-step guide to get started. Send email campaign

Return on investment (ROI) is a common profitability ratio. Email marketing ROI refers to the indicator that assesses the efficiency of the investment in the specific email marketing campaign or to compare the effectiveness of different investments. How to Measure Email Marketing ROI Billions of emails are sent daily, according to multiple resources. Does this mean that all of them have positive ROI? For each dollar invested in email marketing, most businesses can expect an average return of $32, as reported by DMA in 2018. How can you estimate your ROI? Let’s start with a formula as this is the most common approach for estimating email marketing ROI: (Gained− Spent) ÷ Spent = Return on Investment represented as a percentage "Gained" refers to the estimated amount of money that an email campaign has brought. If your email service provider has Google Analytics integrated into their dashboard, it is simple to trace every sale resulting from an email. "Spent" stands for the cost of the email campaign. Estimate the value of a lead – it’s the simplest approach. Some SEO tools can help with this task. You can follow this manual method: Identify a lead. A lead is a qualified site visitor: a user has not purchased your service or product yet, but they are prospective buyers interested in your offer; Come up with a formula. It might seem a bit complex at first glance. The formula is the average sale × conversion rate. Imagine that you sell USB cables. If an average sale is $150 and your site converts at 3%, the value of a lead would be $150 x 0.03 = $4.5. In other words, every lead your business obtains is worth $4.5. Put simply, every individual who stumbles upon your site – via search, clicking an advertisement, or from social media – possesses a value of $4.5.The less frequently used formula is: Sales derived from email marketing− Cost of sales derived from email marketing− Email marketing costs) ÷ Email marketing costs Have a closer look at each element of the first formula. You need to estimate the amount of money that you invested in email marketing campaigns. The simplest way to do this is to consider the time that every email marketing team spends on the creation and conversion of emails. Use a rate per hour for this purpose. In case all expenses of this type come from the ESP and time, the total amount spent will be ESP + team efficiency. The next factor is simple and quick to calculate for online sellers. Experts recommend integrating Google Analytics with your ESP to see your numbers faster. The most common method used to estimate gain is to take into account the value of a lead: The number of conversions× Value of a lead If you cannot accurately track the revenue generated from every email, estimate the average ROI. Do the following: Number of conversions made via email× cost of an average order For those who are not sure about the accuracy of their estimations or lack some information, the best way is to try email marketing services that involve analytics. LIKE.TG provides reports and deep analytics for each campaign that you send. If you have no desire to waste time on manual calculations, you may benefit from using online email marketing ROI calculators. If you decide to use one like Sleeknote, consider the following: the necessary currency; total number of subscribers; the final cost of the campaign; open rate; click-through rate; conversion rate (look for it in Google Analytics); the average value of a conversion (look for it in Google Analytics). Additionally, there are two more ways to assess your ROI. Lead acceleration refers to estimating how long it takes a nurtured lead to transfer from the awareness phase to making a decision. As for the impact on revenue, this measure represents the value of every engagement across the specific marketing campaign. How to Improve Email Marketing ROI Automate email marketing Personalize emails Set timing wisely Optimize content for mobile devices Many companies face writer’s block when trying to prepare and launch email marketing campaigns. You should know that ROI depends on the quality of your business emails. Automate email marketing It’s critical to minimize the workload associated with emails because it’s not your core business activity. The best way to reduce your email workload is with email automation. Then, you'll be able to optimize your email marketing quickly on the go.Try to utilize as many automation instruments as possible for the best results. Besides, email automation allows marketers to put nurturing leads on autopilot as well as answer users’ frequently asked questions so that your technical support team can deal with more important issues. To boost your sales and fuel up your business, LIKE.TG developed Automation 360, which enables you to send emails triggered by users’ actions. Below is an abandoned shopping cart email that allows businesses to increase sales. You can send it automatically after a user adds your product to their shopping cart, but doesn’t complete the purchase. Follow this step-by-step guide. Personalize emails Everyone likes feeling special. That is what your clients expect to feel from your business. Start by adding the client’s first name and use the original greetings. Add the rest of the information based on the needs of a specific group of clients. Buyer personas may be useful in this case. LIKE.TG will help you create personalized emails based on the data users share with you. Check out below how Grammarly congratulates its users on setting personal records. This is a great example of email personalization. Set timing wisely Figure out the optimal time for sending your messages. Pay attention to the specific days and hours when most subscribers open emails from your company. The tools and stats from LIKE.TG will help you detect the best time to send your email campaigns. Monday mornings and Thursday afternoons are currently the winners. With LIKE.TG, you can schedule email campaigns and send them during non-working hours or just to save time. Read more about the best time and day to send emails on our blog. Optimize content for mobile devices More than 50% of users open emails on their mobile phones, as statistics from the Campaign Monitor show. So, you should do your best to provide users with the best email experience. Make sure that your campaigns look awesome on both desktop and mobile. If you’re not a tech-savvy marketer, create emails with the LIKE.TG drag and drop editor. You don’t have to know HTML to create stunning emails. Below is a screenshot made from LIKE.TG editor. All you need to do drag the necessary elements into your working field. Try it right now! LIKE.TG offers a wide choice of tools that will help you improve your email marketing ROI. Give us a try with a free trial. Send 15,000 emails each month totally for free!

Email newsletters are the most common type of emails in email marketing. As the name suggests, they often contain news and updates, aiming to keep the audience engaged. At the same time, they are designed to gently push users towards the conversion.After registering with LIKE.TG, you can send email newsletters for free. In this video, the LIKE.TG marketer explains how to come up with newsletter ideas for marketing campaigns. Some marketers claim that newsletters are not much of a leap to set up, but newsletters that are created with attention to detail are sure to pay off. The role of an email newsletter in your overall email marketing strategy may be significant. Why are Email Newsletters Important for Your Business? Coverage Effectiveness Personalization Credibility Relationship Let’s discuss how email newsletters can help your business prosper. Coverage. Over 3.8 billion people use emails. Every day people send and receive 281 billion emails on average. Business emails make up a majority of emails sent daily, around 109 billion. If used wisely, email newsletters can cover enormous audiences in a short period. Effectiveness. Email marketing yields a near 4000% return on investment, and the email newsletters are a crucial contributor to that success. It proved to be the most commonly used type of email for engaging with the clients. Personalization. Email marketers usually take their consumers’ behavior and preferences into account. That approach pays off because personalized emailsoffer products that people are very likely to purchase. As a result, we have email newsletters that help meet the needs and expectations of various social groups. Credibility. Why not utilize newsletters to share upcoming trends in your niche or a behind-the-scenes look at your manufacturing process? That is a fair opportunity to highlight your expertise in a certain field and increase subscribers’ understanding of your credibility at the same time. Relationship. The overwhelming competition in internet marketing stimulates brands to get more creative and genuine. Businesses that give more, tend to get more in return. Email newsletters are an excellent channel for building long-lasting relationships with the audience. Create a newsletter yourself! Design a beautiful email newsletter in an hour— for totally free and without knowing HTML. Personalize, segment, and schedule it to get the best results with LIKE.TG. Register and send an email newsletter! What is the purpose of an email newsletter? Brands send email newsletters to inform their subscribers about recent news and updates. These emails have nothing to do with selling — they’re about building customer loyalty with the help of useful content. Below we considered several goals that you can reach by sending newsletters. Traffic increase. Email newsletters usually contain useful tips, how-to guides, short checklists with links to original articles and posts where users can study the subject in detail. This way, you can easily increase traffic to your website or blog. Brand awareness and recognition enhancement. If you share valuable and unique content, your subscribers will wait for your next email newsletter. They will associate your brand's logo and sender name withthe positive experiences they get from your emails. This is one of the steps to build brand authority. Increased sales. Despite the non-commercial nature of email newsletters, they can help you increase sales indirectly. For example, you can share a detailed guide on how to use your service more effectively or offer your recipients a case study of one of your successful clients. If this material looks reasonable to your audience, those who haven’t yet decided to buy will have more reasons to do this. Social media profiles promotion. If you have just created a profile of your brand on Facebook or Instagram, you can easily promote it by adding links to your email newsletter. Mention why your account is worth following and tell the recipients what information you share in social media. Note that you should create different content for each channel, otherwise, there’s no value for subscribers to join your community. The Best Time to Send an Email Newsletter This question is still disputed by marketers. There’s no one-size-fits-all approach, but note that sending too many emails is one of the main reasons that users unsubscribe. According to the research, 60% of people want to receive promotional emails from brands weekly, and more than 80% — monthly. A little over 10% of people would like to get an email every day. Take into account that these stats apply to promotional emails. An email marketing strategy usually implies sending not only advertising emails but newsletters, trigger, and transactional emails. This means that you should thoroughly plan the entire number of campaigns you send so that you don't scare away your audience. To send consistently but not to overdo it, we strongly recommend creating an email marketing calendar. It should contain all the emails you’re going to send users each month. This way, you will have a clear picture of your marketing activities and you will be able to make changes on the go. The best option is to ask subscribers how often they would like to hear from you. Provide each email newsletter with a link to an email preference center where users can set up the desired frequency. Also, it's a great idea to inform leads about your email sending frequency in the subscription form. This way, they will be fully aware of your email marketing strategy. Now let'sdiscussthe email structure. Email Newsletter Structure Template Design Copy Subject Line CTAs Sender’s name Unsubscribe link Before we learn how to create and send email newsletters, we need to understand their components: Template.A web designer creates an HTML-template for a future email newsletter. It must look professional and conform to the brand’s visual identity to achieve specific targets. You can start with the basics by taking advantage of LIKE.TG pre-designed templates. Design. The recipient should recognize the brand by the colors, forms, and fonts used in the email newsletter. Every image and piece of text needs to be informative and intelligent, and by no means irritative. Copy. A better part of an email newsletter should entertain and educate customers. The rest of the email should focus on promotion. A little promotion contrasting with a good portion of high-quality content is an excellent choice. Remember, with most email newsletters less is more. Subject Line. It is the first thing people consider when they open an email, so make it count. The perfect length of the subject line is around 30-50 symbols, and it depends on your style and goals. Whatever the length, an email newsletter is more likely to be opened when the subject line is creative, funny, and intriguing. CTAs. The promotional part of email newsletters should contain a call-to-action — a button with a link to a specific website page. Yet don’t add too many of them to avoid looking pushy. A good CTA clearly reflects what action the reader should take: “Learn more,” “Make an order,” “Get discount.” Sender’s name. It is the first thing recipients see alongside the subject line. It’s okay to use your real name, it makes your email newsletter sound more friendly. It's another way to cut the distance between a business and its customers and humanize communication. Unsubscribe link. It may seem odd, but the doors should always be opened for consumers — in both directions. It's hard to say goodbye to your leads when you’ve just put so much effort to bring them in. Well, guess what’s left after your click the unsubscribe link — genuinely interested people who will form a community around your brand. Email Newsletter Size Your email newsletter's success depends not only on the content you share but on the technical side of things which include email size. It's extremely important since it influences user experience. If a reader needs to scroll left and right to read your email, your CTR will dramatically decrease. The bigger the height of your email, the higher the chances are that recipients won’t read it to the end. The larger your image file size, the higher the probabilityis that they will either take a long time to load or won’t load at all. So, to stay on the safe side, keep the following effective tips in mind. Stick to a 600px email width.600 pixels is considered the email width standard for any device. Of course, you can change the size, but test if it displays well on any screen resolution and across the devices your subscriber use. Try different email length. There are no strict rules regarding this measure. Still, email marketers recommend putting vital information above the fold since the average readers’ attention span is eight seconds. Besides, the more topics you cover in your email newsletter, the less your readerswill be able to focus on each of them. So, you’d better work on data quality rather than quantity. Keep the size of the email to 102 Kb or less. Email size best practices suggest that your HTML file of the email shouldn’t exceed 90 Kb. Note that image weight doesn’tadd to the actual HTML file. To eliminate any trouble with email newsletter size, choose a professional email service like LIKE.TG. The service provides pre-designed email templates that are responsive by default. It means that the email will look great on any screen resolution. If you create a template with the drag and drop editor, it will be responsive as well. Free Email Newsletter Services LIKE.TG MailChimp Sendinblue GetResponse ActiveCampaign Lots of email marketing services assist small companies and big corporations in streamlining communications with their audiences and automating converting leads into clients. In this section, we'll review the top 5 services that let marketers lean back in their chairs and reap the benefits of email marketing. LIKE.TG LIKE.TG is a multifunctional platform that enables marketers to deliver relevant and timely messages to their customers via several channels: email, SMS, web push notifications, chatbots, and landing pages. There’s no need to code since a visual drag-and-drop email editor allows you to create a stunning email campaign without breaking a sweat. Ready-to-use segments and advanced personalization tools let you design highly tailored emails based on the data you have about your subscribers and their engagement level. With a flexible automation tool, you can develop triggered email flows that will bring back users to your site or shopping cart, remind them about upcoming events and sales, ask clients to leave a review, etc. LIKE.TG features: email personalization; email segmentation (+ready-to-use segments); subscription forms; 100+ ready-made email templates; marketing automation; 24/7 multilingual customer support available by chat, email, phone; A/B testing; multi-user access; webhooks for transactional emails. LIKE.TG integrates with many popular platforms like Google Analytics, Stripe, Bitrix24, OptinMonster, WordPress, Opencart, Drupal, etc. LIKE.TG email verifier allows you to check email addresses on your list to improve deliverability and sender reputation. The service provides a free and easy-to-use CRM platform to manage and contact your leads and clients from one place. Below you can see what creating an email campaign with LIKE.TG looks like. You need to drag the necessary elements to your working field and design them to your liking. Free plan You can send up to 15,000 emails to 500 subscribers every month. Create 5 automations, make 100 verifications per month, and add up to 3 sender’s addresses and 1 domain. Paid plans Paid plans start at $6.40 per month. At this price, you can send unlimited emails to 500 subscribers, create 10 flows, save 5 segments, and access email testing. Sending emails to 2,000 subscribers will cost you $16/month; 5,000 subscribers — $28; 10,000 — $42.40. You can also buy Pay As you Go plan. MailChimp MailChimp is an all-in-one marketing platform that lets you send the right campaigns to the right audiences via several channels, increase sales with email automation, use creative tools for designing original content, and reap the benefits of the audience tools to create a smart strategy. MailChimp Customer Journey Builder enables you to convert more prospects into clients with flexible experiences. With the Audience Dashboard, you can gain valuable insights into your subscribers; check out top tags, trends, and locations, and uncover email marketing engagement. MailChimp features: email personalization; email segmentation; subscription forms; 100+ pre-designed email templates; Subject Line Helper; Content Optimizer; Customer Journey Builder; Send Time optimization; A/B testing; Content Studio; smart recommendations. MailChimp integrates with lots of services to let you make the most out of your strategy. You can integrate with Shopify, Stripe, Squarespace Commerce, LiveChat, Zendesk, WordPress, SurveyMonkey, etc. MailChimp data-driven tools allow marketers to predict purchase likelihood, customer lifetime value, and best prospects to target. Below you can see how to create an email campaign with MailChimp. You can drag any of the blocks below into the campaign preview on the left and edit them to your liking. Free plan You can send up to 10,000 emails to 2,000 contacts per month. Create 1-step automations, use subject line helper, design surveys, and get email support for 30 days. Paid plans The service offers 3 plans that start at $11. Using the “ Essentials” plan, you get 24/7 support, create A/B tests, schedule your email sending, and access smart tools. Sending emails to 2,000 subscribers will cost you $34/month; 5,000 subscribers — $59; 10,000 — $87. You can buy email credits on request if you don't send emails regularly. On average, LIKE.TG is two times cheaper than Mailchimp — see for yourself! Sendinblue Sendinblue is a multichannel marketing platform that lets brands communicate with their audience via email, SMS, Facebook, chat, and CRM. This service allows small businesses to grow faster without much investment and dedication to the technical side of things. If you’re not a tech-savvy marketer, Sendinblue is just for you. Its straightforward interface enables you to build beautiful emails with a drag-and-drop editor, personalize their content, create segments, and optimize the sending time with the machine learning functionality. Design automated email workflows to save time, boost conversions, and build strong relationships with customers. Sendinblue features: email personalization; signup forms; customer support via chat, email, and phone; send time optimization; transactional email management; A/B testing. To extend the platform functionality, you can integrate with lots of platforms like WooCommerce, Shopify, PrestaShop, Optinmonster, Stripe, Intercom, PayPal, etc. You can manage all customer interactions via a single CRM platform provided by Sendinblue. Check out below how to create an email campaign with Sendinblue. Drag the necessary elements to your working field and go to the “Design” tab to edit them. Free plan You can send up to 300 emails per day to unlimited contacts. Send personalized emails and SMS, create customized sign-up forms, and get email support. Paid plans The service offers 3 plans that start at $25 per month. Using the “Lite” plan, you can send 20,000 emails to unlimited subscribers and receive email support. Sendinblue charges its clients by the number of emails regardless of the number of subscribers on the list. Compare Sendinblue with LIKE.TG. GetResponse GetResponse is a simplified tool to increase your outreach, engage customers effectively, and blow up sales. It fits entrepreneurs, marketers, and large companies. GetResponse provides a list of solutions to generate more leads, sell your knowledge, and engage clients. The platform lets you send email newsletters, automated emails, transactional emails, etc. With intuitive design tools, you can create professional emails or make use of ready-made templates. Custom segments, dynamic content, and perfect time sending enable you to send relevant messages to the right people at the best time. GetResponse allows you to make your emails shoppable to boost sales and run multichannel campaigns to drive more traffic to your site. GetResponse features: email personalization; email segmentation; sign-up forms; ready-made email templates; automation emails; autoresponders; 24/7 multilingual customer support available by chat and email; A/B testing; Perfect Timing and Time Travel. GetResponse integrates with a great many tools to streamline your communication with clients. You can empower your strategy by integrating the platform with Google Analytics, WordPress, PrestaShop, Drupal, WooCommerce, Shopify, etc. You can visualize your automated customer journey by building a workflow based on a client’s data and behavior. Look below how creating an email newsletter in GetResponse looks like. Drag the elements to your field and go to the “Message style” tab to design them. Free plan You can send unlimited emails to 500 contacts per month. Create sign-up forms and use pre-designed templates. You can try the following premium features for 30 days: marketing automation, advanced segmentation, get 24/7 access to the customer support team via email or chat. Paid plans The service offers 3 plans that start at €13.12 per month. At this price, you can send unlimited messages to 1,000 subscribers and use basic segmentation and email scheduling. Sending emails to 2,000 subscribers will cost you €22.14/month; 5,000 subscribers — €39.36; 10,000 — €56.58. On average, LIKE.TG is twice cheaper than GetResponse — see for yourself! ActiveCampaign ActiveCampaign helps B2B and B2C companies build meaningful connections with their audiences and improve customer experience. With ActiveCampaign, you can develop a powerful email marketing strategy, reinforce it with automation tools, boost sales and keep track of leads using a built-in CRM. Send broadcast emails to talk to wide audiences at once, increase subscriber engagement with trigger emails, send the right messages to the right people via targeted emails, and nurture leads effectively with email autoresponders. The platform lets marketers use clients’ data from every touchpoint to send timely messages when they’re most likely to convert. ActiveCampaign features: email personalization; advanced segmentation tools; sign-up forms; ready-made email templates; automation emails; autoresponders; multi-user editing; geotracking; customer support available by chat and email; A/B testing; sales pipeline automation. ActiveCampaign integrates with over 800 services to bring the most value. These platforms include Shopify, JotForm, WordPress, Salesforce, Google Analytics, Prestashop, etc. With ActiveCampaign, you can get a complete customer view, score leads effectively to identify their position in a buyer’s journey, and predict sales. To create an email campaign, you need to drag the necessary elements to your working field and edit their design. Free plan ActiveCampaign has no free plan, but it provides a 14-day free trial to try the benefits of the service. Paid plans The service offers 4 plans that start at $15 per month. At this price, you can send unlimited messages to 500 subscribers, use segmentation and create subscription forms. Sending emails to 2,000 subscribers will cost you $61/month; 5,000 subscribers — $99; 10,000 — $174. On average, LIKE.TG is cheaper than ActiveCampaign — see for yourself! How to create an email newsletter for free? In this section, we’ll walk you through creating an email newsletter with LIKE.TG. You don’t need any coding skills or technical knowledge. Follow these 7 steps. Step 1. Register or login If you don’t have an account, register. Alternatively, you can sign in with Facebook or Google. Then, click “Create a campaign.” Step 2. Add the information about your campaign Choose a mailing list, sender email address, and name, and write your subject line. Select one or several mailing lists. You can use segmentation to provide subscribers with personalized offers based on their personal data. Write a creative subject line to increase your email newsletter open rate. You can add emoji and personalize it by clicking {}. Step 3. Design your email copy You can design an email template from scratch or edit a pre-designed template with the help of a drag-and-drop editor. Add images, text, buttons, videos, and social links. Edit each element with the right menu. Step 4. Add email preheader Email preheader lets you provide more information about your campaign before subscribers click through your email. It’s another chance to drive their attention. Step 5. Set campaign parameters You can monitor opens and clicks and provide each link with the tags to check out the sources of a click-through. Create a custom unsubscribe page or link to a default one. Choose the language of an unsubscribe form. Step 6. Double-check Preview your campaign before sending it. To avoid the spam folder, our Wizard provides anti-spam recommendations. Check them out to improve email deliverability. Step 7. Send your email or schedule it You can either send your email newsletter immediately or schedule email sending. Write a new subject line to resend an email to subscribers who haven’t opened it. When everything is ready, click “Start.” Congrats, your email newsletter is sent! Check its status and statistics after sending. Email Newsletter Examples We’ve gathered three great examples, hoping that it will help you create emails of the same quality. Grammarly. Here is an excellent example of a highly personalized email newsletter based on how the user interacts with their service. TED. This company sends weekly recommendations based on the topics you like, and the content you’ve previously watched or shared. Growthrocks. Their newsletters are always in plain text, being brilliant, funny, and to the point. Let's now review the tips which will help you create excellent emails, too. Email Newsletter Best Practices Clean your mailing list regularly Segment your subscribers Be brief but informative Inject fun, suspense, and cliffhangers in your subject lines Put your grammar on Avoid spammy words Don’t forget about alt text Care about people’s visual perception Make it mobile-friendly Schedule your emails intelligently Analyze We’ve collected a list of the most vital tips to help you create great email newsletters and skyrocket engagement with subscribers. Here they are: Clean your mailing list regularly. Try to reactivate users who haven’t shown any signs of activity for three months or more. Some will react, but you’d better remove the rest from our list. Why? Because email service providers (Gmail, Yahoo, etc.) denote your newsletters as irrelevant, which harms your sender reputation. Segment your subscribers. Segmentation will give you a chance to make slightly different email newsletters within one campaign to fit every social group more accurately. With LIKE.TG, you can segment your mailing list according to gender, occupation, location, age, subscribers’ actions, and more. Be brief but informative. Make your copy clear and concise, people usually don’t have very much time to read complicated clusters of text. Try to approach your audience in their language. Remember, you should be a friend to your customers. A friend they will rely on, trust, and want to buy from. Inject fun, suspense, and cliffhangers in your subject lines. Create a subject line with a sense of humor to increase the open rate. Make it relatively short, but add some flair. Intrigue recipients, so they are dying to know what’s inside. Try A/B testing with LIKE.TG for free to get the most of your subject lines. Put your grammar on. Double-check your grammar before sending your email. It would be a pity to make mistakes in your email newsletter. Avoid spammy words. Falling into the spam box is the worst-case scenario for your email newsletter. Even though current spam filters are more sophisticated and able to analyze the context of your words, you’d better be careful. Avoid any of these spammy words. Don’t forget about alt text. If an image isn’t loading for some reason, alternative text saves the day and describes the missing image. It gives you a chance for your message to be understood even without pictures. Care about people’s visual perception. When the copy, images, and CTAs are set up, leave a lot of white space in the message. This way, your email newsletter will be easy to read. Make it mobile-friendly. Make sure your email looks good on different mobile devices because about half of all email users open emails on mobile devices. Schedule your emails intelligently. Develop a schedule based on your customers’ lifestyle. Find out when it’s convenient for people to read your emails. Keep on sending emails regularly, but let the people breath. Otherwise, they’ll unsubscribe or mark your emails as spam. Analyze. Monitor how effective your emails are. Keep an eye on your click-through, open, and unsubscribe rates. Rely on these metrics when implementing changes if anything goes wrong. Here's a detailed instruction on how to create perfect email newsletters with LIKE.TG. Send email newsletter

Email marketing automation is sending relevant emails to subscribers based on events and triggers. This strategy allows marketers to send personalized messages to prospects and customers on a schedule or when specific conditions are met. With LIKE.TG Automation 360, you can automate sales andcommunication with clients, combining emails, push notifications, and chatbot messages for better performance. In this video, a LIKE.TG marketer explains how to get email marketing automation. Email marketing automation is all about making promotional campaigns an automated process. How is it useful? Automating emails saves marketers the hassle of creating and sending new emails each time when a prospect shows interest in a brand, a customer abandons a cart, business launches a sale, and so forth. Apart from that, studies have shown that using marketing automation software leads to an 80 percent increase in the number of leads and a 77 percent boost in conversions. Why use email automation for marketing? Create segmented mailing lists Convert prospects into customers Maintain engagement with prospects and existing customers Increase efficiency Improve engagement Here are five reasons why every marketer should implement email marketing automation. One can: Create segmented mailing lists Email marketing automation enables businesses to create highly segmented mailing lists. Marketers can segment their lists based on subscriber activities and Customer Relationship Management data (entire purchase history, last purchase, lead stage, etc.) From effective segmenting, marketers can reap highly-targeted marketing automation workflows that maximize both sales and engagement. Convert prospects into customers Email is a perfect tool for lead nurturing. Email automation helps marketers to nurture the leads that they need to convert through their sales funnel effectively. It ensures that they avoid the labor-intensive task of sending marketing emails manually. Maintain engagement with prospects and existing customers Email marketing automation provides online marketers with click-through data that enables them to identify which assets or links within their emails get favorable responses. By taking this information into account, marketers can then optimize the effectiveness of the messages in their emails to avoid complaints, build positive brand impressions, and reduce the number of unsubscribes and bounces. In the end, marketers get to maintain healthy levels of engagement with both prospects and customers. Increase efficiency With email automation, online marketers can computerize repetitive CRM tasks and save a lot of time and effort. Some of the activities they can automate include: storing and tracking customer data, determining the level of interest of their customers and their intention to buy using lead scoring, re-establishing contact with inactive leads, calculating return on investment (ROI). Improve engagement Email automation enables marketers to provide appropriate, personalized, and timely messages to their subscribers. In turn, marketers boost the engagement subscribers have with their brand. Benefits of Email Marketing Automation Increased transactions Effective segmentation Increased revenue with transactional emails Integrate with the customer buying cycle Email marketing automation has several advantages. These are: Increased transactions Email automation allows marketers to provide personalized fields, for instance, name, location, company name, and so forth, in email messages. Customizing marketing messages in this way results in open rates increased by 26%. Also, worth noting is that emails with personalized messages lead to a transaction rate that is six times higher. Effective segmentation Email marketing automation helps marketers to send out relevant messages to their subscribers. It allows brands to segment (based on data) both leads and customers into different groups to ensure that they receive the offers they’re interested in. According to MailChimp's study, segmented email campaigns have 100.9 percent higher click-through rates and 14.3 percent higher open rates. Increased revenue with transactional emails Transactional emails are messages sent to website visitors automatically after they perform a specific action, for example, downloading an eBook, purchasing, and so forth. Email marketing automation allows proactive marketers to use transactional emails to take other measures. For instance, an email for confirming an order could also include “Similar Products” at the bottom of the message. With transactional emails alone, businesses can earn up to six times more revenue. Integrate with the customer buying cycle Email automation allows marketers to sync their business activities with the purchase cycle of their customers. It enables them to send emails right about the time a customer needs another of their products. For instance, if a customer purchases bleach once a month, a marketer can schedule a promotional email that goes out to the customer after four weeks. How does email marketing automation work? Email automation is all about triggers and actions. When a particular event is triggered, a specific email or set of emails are sent. The length of an automated email series depends on the number of marketing actions the business wants to automate. The marketer can, therefore, be as creative as they want in the type of content they send to subscribers. To enable email marketing automation, a marketer creates an email flow using an email service. An email flow is a series of automated messages sent to a subscriber based on their data or specific behavior. Using workflow, businesses can send the right emails to leads at the right time based on the information they have about them. By tracking the activities of leads when they are engaging with the brand, marketers can gather insights and use them to set triggers that will send the most relevant messages. An email service such as LIKE.TG helps to set up and customize these triggers or events according to the marketer’s specifications. Email marketing automation can be used for both B2B and B2C companies. Both types of businesses can use automation flows to send welcome emails, re-engagement emails, or feedback request emails. B2B brand set triggers for the following actions: A visitor views a particular page ona business’ website. A prospect starts following the business on social media. A potential client shows repeated interest in specific products or services offered by the company but does not make direct contact. B2C brands, on the other hand, end automated emails when: A potential buyer views a particular product but does not add them to their shopping cart. A customer added products in their cart but didn't purchase them (abandoned cart). New or existing customer converts. Businesses should take advantage of email marketing automation to not just reach prospective customers but also to enhance relationships with existing customers. How to automate email marketing in LIKE.TG? Go to the Automation 360 tab Choose an event Create an automation flow Monitor conversions LIKE.TG allows businesses to set up and monitor workflows quickly and conveniently. To get started, sign up in LIKE.TG. Step 1: Go to the Automation 360 tab On the user dashboard, click on “Automations,” then “Create new automation” and select Automation 360. This tool allows the marketer to set up automated emails, SMS, and web push triggered by certain events or conditions and send to a subscriber on an existing mailing list. Step 2: Choose an event Select a start event or condition. It could be a particular date such as a birthday, a contact webhook, or a custom event set by the user. When this start event is triggered, the automation flow immediately begins. For a successful campaign, set a trigger based on the behavior of recipients on the database. Step 3: Create an automation flow Begin creating the automated flow starting with the event set. There is a settings panel where one can change specifications about the automation flow. Use “conditions” to set the next step in the automation flow and “filter” to personalize emails based on gender, location, and so forth. Automation 360 also allows marketers to manage their mailing lists. One can copy, move, update, or delete contacts on a list. Step 4: Monitor conversions Conversion is the accomplishment of the goal, as specified by the marketer. It can be open rate, clicks-through, or purchases. In this case, the event is the goal, and if achieved, it becomes a conversion. After the email is sent, add a condition and choose the intended target, for example, purchase. When a customer buys, it will count as a conversion. Thus,you can track how many conversions are made against the emails sent. Email Marketing Automation Best Practices Design a branded email template Send an onboarding series Segment your mailing list Nurture leads Send milestone emails Bring clients back to their shopping carts Upsell and cross-sell automatically Send transactional emails Re-engage passive clients Manage your mailing lists In this section, we'll share automated email ideas and tools that you can use in your strategy. They will help you boost user engagement, establish long-lasting relationships, and increase sales. Design a branded email template. We strongly recommend you create a unique email template and use it every time you send a campaign. This will help you save time and increase your brand recognition. With the LIKE.TG drag and drop editor, you don't need to know HTML to create a professional email template. Send an onboarding series. This is your chance not only to welcome new subscribers, but to create a good first impression. Let users know how your brand can help solve their problems. For this purpose, provide links to the top-rated content, most visited pages, or your best products. Share a guide on how to get the most out of your service. Create several emails that will be sent according to your subscribers' behavior. Segment your mailing list. You can start grouping your list into segments with your welcome series. Add a link to your Preferences Management Center where users can choose the frequency and type of emails they want to receive from your brand. Then, subscribers with similar choices will automatically be added to the corresponding lists. You can also let them choose the topics or products they're interested in, and send different emails to each segment. This way, you'll boost customer engagement, email CTR, and sales. Nurture leads. Lead nurturing helps marketers turn prospects into clients by providing valuable content in each stage of the sales funnel. You can effectively nurture leads with automated emails. An onboarding email series is part of this process. You need to understand your leads’ level of engagement, whether they are aware of the benefits of using your service and if they actually realize how to use it effectively. Provide them with relevant educational content and offers in each stage. Send milestone emails. These emails are sent on special days such as your client's birthday or the anniversary of their sign-up, first purchase, or any other important day. What's good about these emails, is their CTR. People appreciate brands that approach each customer individually. All you need is to keep the record of significant dates in your mailing list and then send automated emails using the necessary variable, for example, a user’s sign-up date. As a result, you'll increase your email CTR, empower your client relationships, and boost customer loyalty. Bring clients back to their shopping carts. Abandoned shopping carts are a pain point of each store owner. Still, you can remind customers about their carts and increase sales. Set up and send automated emails a day or two after a user added the item to their cart. Add a photo of a product, its price, delivery expenses, and the total. You can incentivize customers by offering a time-limited discount. Upsell and cross-sell automatically. With these marketing techniques, you can make a customer spend more money. Upselling means promoting a better and more expensive product of the same category, for example offering an iPhone 9 instead of the client’s initial choice — an iPhone 8. Cross-selling means promoting complementary products, for example, a case or earphones together with a phone. So, you need to create a list of products that you can promote with each item. After that, you can set automated email sending right after clients place an order. Send transactional emails. These emails include order confirmations, shipment status updates, password reset emails, and pricing plan expiration emails. It would take you much time to send them manually to each customer. So, you can set up automated email sending once and maintain customer retention. Re-engage passive clients. Users may lose interest in your brand or simply forget about it. If they haven't opened your emails for at least three months, send them a re-engagement email campaign. Ask them if they want to receive your emails and provide a unique offer to win them back. Manage your mailing lists. Every email you send influences your client's stage in the sales funnel. So you need to move them to different mailing lists to send relevant emails. For example, if users change their email preferences, they should be added to the corresponding list, or when they make a specific number of purchases. The good news is that you don't need to do this manually. Just tick this option when creating an email flow and choose the necessary list. Email Marketing Automation Examples Here are some examples of common automated marketing email: Welcome email An automated welcome email is the first interaction that a business has with a new subscriber. The purpose of this email is to welcome the new contact to the group and encourage them to engage with the company further. An example of a welcome email: Abandoned cart email Sometimes a customer may add items to a shopping cart but abandons them during checkout. An abandoned cart email is a follow-up message sent to such customers to remind them of the products that they left in the cart. It allows customers not to miss a sale. Order confirmation email An order confirmation email is sent immediately after a customer makes an order. It gives the customer essential details about the purchase to check. Thank you email A thank you email is sent after a visitor subscribes or makes a purchase. It is a strategic way for a business to foster personal client relationships. Sign up and automate email marketing with LIKE.TG!

An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve desired marketing goals with email advertising. This plan of action gives the businesses a direct channel of communication with prospects and customers for brand promotion. In this video, Caleb Smith, marketer at LIKE.TG, explains how to design an email marketing strategy. Given that for every $1 spent on email marketing, a business earns at least $40, more and more marketers are increasingly implementing this marketing approach. Nonetheless, it is important to note that weak marketing strategies are bound to fail and thus do not deliver the return on investment (ROI). A well-planned strategy with explaingoals and be an easy-to-follow roadmap for a successful email marketing strategy. Online business owners use LIKE.TG to effectively work through all the stages of making successful email marketing strategies. Why isit essential to have an email marketing strategy? A strategy is vital for several reasons. The most important and significant of them are as follows. A business plan Having an email marketing strategy in place allows marketers to layout their email advertising process ahead of time. In turn, other business stakeholders can know what they need to do at each given time, thus ensuring synchronicity while implementing an email campaign. With an email marketing strategy, a company can plan when to send time-based promotions or non-promotional emails. Time-based promotions are emails containing time-sensitive messages which prompt recipients to take action, for example, purchasing a discounted product, registering for a new class, or booking an appointment. For these promotions, marketers should consider planning a short three-part marketing email series comprising of an announcement (preferably two weeks in advance), a reminder (1 week to the event), and the last chance (1 or 2 days before the event.) Non-promotional emails are less timely and sales-driven. They are more for establishing relationships and giving value to customers. Contrary to promotional emails that tend to boost sales, non-promotional emails enable marketers to determine the interests of their subscribers, thus helping withmailing list segmentation. In turn, they can follow up with more personalizedmessages that aid in nurturing and strengthening relationships with prospects and customers, respectively. Gauge your results Email marketing strategies spell out all the goals businesses intend to achieve. A company needs to have marketing objectives beforehand to give it a sense of direction when implementing an email campaign. Other than that, email marketing strategies enable marketers to evaluate the effectiveness of their email marketing campaigns. Pick the best tactics In this context, tactics refer to the tips and tricks that a marketer uses to push their strategy and thus achieve the set goals. An example of a tactic could be “to start a cart-abandonment program to cut down on the number of lost sales.” Let's implement your strategy! We offer all the tools you need to succeed in email marketing. Send 15,000 emails every month for free and get instant results. Register and create a campaign! How to Create an Email Marketing Strategy Set email marketing goals Pick the necessary email marketing tools Determine the target audience Identify the appropriate list building tactics Divide your mailing list into segments Identify the types of emails to send Create a schedule for sending emails Format the email content Optimizeyour emails Conduct split-testing Monitor email performance reports We will now look at the essential steps that marketers should follow to develop excellent marketing strategies. Set email marketing goals Marketing emails serve to fulfill the following purposes: increase customer engagement raise loyalty maximize ROI maintain relationships with your clients Marketers thus need to create emails that are in line with any of these or other desired goals. Pick the necessary email marketing tools Finding the right tools is the first step to setting up an email marketing strategy. A marketer needs anEmail Service Provider (ESP) with an automation tool, among other useful features. LIKE.TG allows you to create, organize, and send emails in a breeze. With Automation 360, marketers can follow up on their customers and send the right emails at the right time. For instance, you can set up welcome emails for onboarding new customers, abandoned cart emails to get customers to take action about the items they have left in the cart, and so forth. Register right now to launch your email marketing strategy with LIKE.TG. Determine the target audience Next, the marketer needs to build their email subscriber list. To do this, you have to identify the target audience your company serves. Case in point, if a specific business deals with baby clothes, then its target audience primarily comprises mothers-to-be. Thus, it makes sense to use conventional means to get the email addresses of this demographic. Identify the appropriate list building tactics An excellent way of building mailing lists is through subscriptions. With LIKE.TG, you can add subscription forms to your site and collect quality subscribers who are ready to hear fromyour brand. You can embed subscription forms on high-traffic sections of your website. To increase your online presence, create multichannel subscription forms with LIKE.TG. They allow users to subscribe to emails, SMS campaigns, and chatbots in Facebook Messenger and Telegram. All you need is to add the link to your chatbot. Look below. Divide your mailing list into segments Segmenting is an effective tactic that allows you to send highly targeted email campaigns. With LIKE.TG, marketers can segment their mailing lists based on location, gender, occupation, age, behavior, etc. In turn, you can be sure that you are delivering appropriate and customized messages that appeal to customers. Identify the types of emails to send There’s a great variety of different emails that marketers send. The choice of email style depends on the aim of each specific campaign. For example, if a user has just joined your mailing list, send them a welcome email. This is a great chance to explain the benefits of working with you. If clientshave added some items to their shopping cart and didn’t buy them, send them an abandoned cart email to increase sales. Discover more about email campaign types. Create a schedule for sending emails To ensure that subscribers read your promotional emails, find out the best time for sending emails. It is, therefore, necessary to experiment and determine the time when subscribers are most engaged. A/B testingproves useful. Format the email content For email marketing to be a success, messages in promotional emails should be presented perfectly. Marketers should choose formats, fonts, and text sizes depending on the type of emails that they are creating.With LIKE.TG,youcan use a drag-and-drop editor to create beautiful email templates that are customized to matchyourbrand. Optimizeyour emails A 2017 study by Adestra concluded that 83.8 percent of mobile device owners open emails with these devices. It, therefore, makes sense to optimize email content for mobile to reach this audience. Some of the ways for assuring that email content is mobile-friendly include: Creating short subject lines. Limiting emails to a width of 600px. Using single-column templates. Displaying small images. Writing distinct CTAs. Testing on multiple mobile devices. Avoiding menu bars. Using a large font size (ideally 13-14 pixels). Conduct split-testing With A/B testing, marketers can determine what copy of their email works best by swapping out different aspects of their email, such as subject lines (the most popular option), images, CTAs, headlines, offers, and so forth. Monitor email performance reports Adjusting your email strategy based on reports and feedback that you have gathered is the last step for developing an email marketing strategy. LIKE.TG provides users with a set of analytics that aids in gauging the effectiveness of email campaigns. Track email open rate, unsubscribe rate, click-through rates, email deliveries, email bounces, spam complaints, and more. Techniques to Improve your Email Marketing Strategy for eCommerce Provide an incentive in exchange for an email address Segment subscribers right from the subscription form Send a welcome email Segment clients based on their behavior Upsell and cross-sell Send milestone emails Run re-engagement campaigns Reward loyal customers In this section, we'll share some effective tips and best practices to empower your email marketing strategy. These techniques will help you boost sales, increase customer satisfaction, and build loyalty. 1. Provide an incentive in exchange for an email address This is called a lead magnet. With this tool, you can significantly increase the number of subscriptions and make a lead's first purchase a less stressful experience.Giveyour site visitors an incentive they can't pass up. Remember that it should be valuable for your potential clients. You can offer free shipping on users' first order or a coupon to get a discount on their first purchase. To speed up your leads' decision-making process, create fear of missing out and limit the duration of your offer. Gap uses this technique as well. The brand offers a 25% discount for signing up for their emails. They also promise to tell subscribers about new arrivals and exclusive deals via emails. 2. Segment subscribers right from the subscription form Segmentation is a must for eCommerce. Your store may have a variety of categories for men, women, and kids. If you send emails promoting kids' wear or women's stuff to men, your email open rate and user engagement will suffer. With segmentation, you can send targeted and relevant campaigns to each user on your mailing list. Provide some additional fields to get the information you need. You may request users’ gender or information about the categories of goods they’re interested in. After subscribers fill in your form, this data will be added as a variable to your mailing list. Then, you can choose either a specific variable or a mailing list segment to send your email campaign to. As a result, every subscriber will receive the offers they’re interested in. Look at the Puma’s subscription form. They provide a first-purchase discount in exchange for an email address andinvite users to share their date of birth and shopping preferences to receive special offers. 3. Send a welcome email A welcome email is your chance to make a positive first impression on your potential clients. You can send either a single email or a series of three messages to better educate your audience. There are so many goals you can achieve with a welcome email series. You should set a friendly tone of communication with your brand, tell subscribers about the benefits of choosing your company, share top-rated goods, or make a special offer. Сheck out this sweet welcome email from Petco. Every sentence and every image in this email is all about loving animals. The message starts with a cute greeting that definitely brings a smile to your face. The brand shares links to the most important categories and encourages subscribers to complete a pet profile to receive customized news, offers, and even a free birthday gift for a pet. This welcome email won’t leave anyone indifferent. 4. Segment clients based on their behavior Go beyond standard segmentation based on information about your subscribers. Hundreds of customers visit your online store every day, browse product cards, add items to their shopping carts and wishlists, and make purchases, of course. You can track their behavior and create corresponding segments for cart abandoners, for users who view the same pages and add the same goods to their shopping carts. Then, you can send them promotional campaigns and increase sales. LIKE.TG provides pre-made segments if you don’t want to specify the conditions manually. Divide subscribers into groups based on their actions and engagement: users who joined your list in the last 30 days, active users who opened five recent emails from you, and inactive subscribers. You can also divide users into groups based on their interaction with your campaigns: opened an email but didn’t click the link, didn’t open an email, opened it, or followed a particular link. With this information, you can send highly targeted campaigns, increase customer retention, and boost sales. Here’s how segmentation based on behavior looks. Follow this step-by-step guide to send emails using segmentation. 5. Upsell and cross-sell With these marketing techniques, you can build customer retention, loyalty, and increase sales. Both tactics imply selling more than a customer intends to buy. Marketers use cross-selling to encourage users to buy complementary products in addition to their order. For example, brands often offer a case or earphones together with a smartphone. These items are used together, so this promotion is always to the point. Upselling means promoting more expensive, upgraded, and better products instead of the customers’ initial choice. For example, marketers promote TVs with larger screens, the latest iPhone, or a paid plan instead of a free trial. The challenge here is to explain why this product is a better choice and cover the benefits a client will get after purchasing it. Below is an example of a cross-selling email sent by Amazon. With LIKE.TG's Automation 360 system, you can send cross-selling and upselling emails automatically right after the purchase. 6. Send milestone emails Milestone emails help build long-lasting relationships with clients. This type of email usually indicates a certain stage of the customer lifecycle. It can be a client’s birthday or an anniversary. These campaigns have great open rates and CTR due to their personalized nature. To send a milestone email, you need to collect data such as customers’ birth dates; date of subscription, first purchase, or any other significant events. With this data, you can congratulate your client on these important events and thank them for being loyal to your brand. Reward them with a unique offer. They will definitely appreciate your care and come back to your brand.Mud Pie sends this milestone email to celebrate a users’ anniversary and give $10 off on their next purchase. You can easily set automated milestone email sending with LIKE.TG Automation 360. 7. Run re-engagement campaigns This is a critical task to keep your mailing list healthy. Your subscribers may lose interest in your brand, no longer need your services, or simply forget about you. But don’t hurry to remove them from your mailing list. You can win them back with a re-engagement campaign. Use this email to find out why your subscribers aren’t interacting with your brand. After users follow the unsubscribe link, you can provide a form with multiple reasons for them to choose from. If you’re not ready to give up, offer an incentive to win them back and remind them about the benefits of being a part of your community. It can be an exclusive offer or a discount. Virgin Experience Days sent this re-engagement email and supported it with a special offer — 20% off the next order. 8. Reward loyal customers These people help your business grow, bring you much money, and spread good reviews ofyour brand. You keep such clients and reward them since it’s much more difficult to acquire a new customer. You can create a special loyalty club for those clients who make more than X orders, give them points for each purchase depending on their check and offer to exchange them for a product or a discount. PetSmart encourages subscribers to join its loyalty program to earn points and get exclusive treats for every $1 spent. Besides, they promise to give each pet a surprise on their birthday and send special deals via emails.