Sending WhatsApp Newsletter bulk messages gives businesses the ability to send a high volume of broadcast messages simultaneously to thousands of WhatsApp Business contacts.In this article, answers important questions about WhatsApp Newsletter bulk messages and why they are such an essential marketing tool for all WhatsApp API users.What are the options for sending WhatsApp newsletter?In theory, there are three known WhatsApp Newsletter tools that businesses can turn to:WhatsApp Business App. This official WhatsApp solution with basic features suitable for micro-small businesses that want to test the option of broadcast messaging on a limited number of contacts (up to 256 contacts).Unofficial tools. Unofficial tools are circumventing the use of WhatsApp Business API. WhatsApp bulk message senders that are free but not affiliated with WhatsApp. These come with high risks due to workarounds that disregard WhatsApp Policies.WhatsApp Business API. Using the official WhatsApp Business API offers a customizable option to send WhatsApp newsletter bulk messages with scalable messaging options, supported integrations, and the official WhatsApp Business API complies with WhatsApp Policies.In reality, while all three methods are functional, the official WhatsApp Business API is the only solution that allows businesses to scale and automate newsletter messaging to thousands of recipients with a minimal chance of getting banned by WhatsApp.Why is WhatsApp API the best choice for sending newsletters?Automated WhatsApp Newsletter MessagingWith the WhatsApp API, businesses can automate sending WhatsApp messages to thousands of prospects. This ensures that all WhatsApp newsletter messages are sent consistently and reliably while saving hours of time on manually preparing and sending messages.Medium-sized and large enterprises can easily schedule and manage WhatsApp broadcast flows with minimized operational costs and human error.All WhatsApp bulk newsletter messages sent through the API are encrypted and protected in a way that upholds GDPR and WhatsApp standards. Users are able to opt-out with the click of a button.With the integration-friendly options of ’s WhatsApp API, businesses can simultaneously message newsletter broadcasts to multiple contacts in their CRM database, improving productivity and responsiveness.Personalized automated messaging for WhatsApp newsletter subscribersEstablished brands build stronger relationships with customers by delivering content that is relevant and engaging to them.WhatsApp Newsletter and Promotions | Watch this video on YouTubeHere are some of the benefits of WhatsApp bulk messaging and WhatsApp Newsletters:Reach customers through their favorite messaging appIncrease your Open rates and your Conversion rate (45-60%)Boost Sales through WhatsAppScale your business with 1-on-1 communication and serviceEngage more customers with customized messages and offersReduce response timeSend Rich media messagesBenefit from constant updates and new featuresAchieve a more relevant and customer-centric communicationImproved customer engagement within WhatsApp newsletter flowsWhatsApp has over 2 billion active users, and over 300.000 businesses use the WhatsApp Business API. In 2022, people spent a global average of 17 hours per month on WhatsApp (April 3rd, 2023 – Statista). The potential is there – it’s simply a matter of whether businesses are profiting from it.By using the WhatsApp API to send bulk WhatsApp newsletter messages, businesses can reach a large audience and engage with customers in real-time with their WhatsApp broadcasts. And with the option of using interactive and multimedia broadcast messages, it becomes easier to guide users through the WhatsApp sales funnel, guaranteeing improved customer satisfaction and loyalty.Increased reach with WhatsApp newsletterWhatsApp API enables businesses to send messages to WhatsApp users all over the world, regardless of their location.With ’s WhatsApp campaign tracking and attribution software, businesses are in a better position to expand their reach and target new markets, which can lead to increased sales and revenue.WhatsApp newsletters can be very cost-effective, especially compared to mobile appsCompared to traditional marketing channels, sending WhatsApp API newsletter bulk messages through the WhatsApp API can be a cost-effective solution. Compared to creating and maintaining mobile apps, businesses can save on infrastructure costs and still deliver high-quality messaging to their customers.Example: With ’s WhatsApp API solutions and Marketing Automation team, India-based businesses that invest €4,000 in Conversation-Based Pricing (CBP) fees would be able to secure up to 481,927 Marketing conversations per month.Want to know how many messages you could send from other countries? Check out the conversation-based pricing tariffs on Meta here.Risk control and managementEstablished enterprises looking to invest large amounts of money into WhatsApp campaigns need to search for solutions that can guarantee success. As good as they might sound, cheap do-it-yourself solutions can’t deliver top results, especially for established companies.Combining a flat-rate API with the premium technical support of a professional marketing automation team, on the other hand, can guarantee quality results. Turning to official WhatsApp API solution providers such as increases the chance of ensuring a successful outcome from sending bulk WhatsApp messages.How does using the WhatsApp API for broadcasting minimize risks?Opting for the API solution eliminates the limitations of using the app and the unknown outcomes of using unofficial tools. It offers a safe way to reach the highest number of users. It also helps with managing all the risks involved with launching a big newsletter marketing campaign with the use of WhatsApp bulk message software.What are the risks of sending bulk messages on WhatsApp without an official API provider? Violation of WhatsApp policies or updates.Unreliable and harmful to brand image.Inability to get a WhatsApp Green Tick Verification.Higher chances of getting banned.Limited messaging tiers. No integration or chatbot options.No multi-agent access.Lower standard of customer service.No access to technical documentation. What should API users know before sending bulk WhatsApp messages?To prevent dissatisfaction and protect users from spam, WhatsApp has protective measures that encourage businesses to create quality messaging campaigns when sending bulk messages on WhatsApp.WhatsApp phone number tiersWhile WhatsApp API users have the potential to send messages to an unlimited number of customers, they can’t do so instantly. Instead, users have to advance through Phone Number Tiers gradually.Phone Number Tiers represent the number of contacts you can bulk message. Higher phone number tier = more unique contacts that you will be able to message within a 24-hour period.WhatsApp Phone number status and quality ratingTwo essential factors for maintaining the ability to send bulk messages on WhatsApp.WhatsApp Quality RatingHow WhatsApp newsletter broadcast messages are perceived by customers and based on the response rate and communication. There are three types of ratings:High (green-colored)Medium (yellow-colored)Low (red-colored)Phone number statusThere are five statuses for WhatsApp phone numbers:If your quality rating remains low for a week, your account gets downgraded to a lower tier, and its status changes back to Connected. And if a phone number reaches its messaging limit with a poor quality rating, the number gets a Restricted status, and the user is no longer able to send bulk messages.How to increase WhatsApp tiers and message quality ratingThe best way to advance through tiers and keep your rating in check is straightforward – make your WhatsApp bulk messages relevant to your contacts! Here is a simple example of how easy it will be to upgrade tiers:If you want to learn more about tiers, quality ratings, and messaging limits, you can find it all explained here.How to launch a successful WhatsApp newsletter bulk messages campaign?Setup a WhatsApp Newsletter broadcast with There are two things that a business needs to start sending WhatsApp bulk messages – an official WhatsApp Business API account and an integrated WhatsApp bulk message sender solution. is an official WhatsApp API provider that has a WhatsApp Marketing Automation team specialized in helping enterprises increase sales with bulk messaging. In addition to the team, there is also a variety of partners who offer customizable messaging software solutions.Create WhatsApp newsletter marketing campaigns with the support of ’s teamWhatsApp Business API users need to create templates for messages and get them approved by Meta in order to send bulk WhatsApp messages. ’s Marketing Automation team caters to the unique needs of all enterprises looking to create high-impact and hyper-personalized bulk WhatsApp messaging campaigns for subscribers:Custom WhatsApp Channel setupWhatsApp Green Tick Verification AssistanceTailored opt-in and opt-out methods (QR codes and interactive messages)Automated messages workflow creationCampaign KPIs tracking and analysisOnce the WhatsApp newsletter bulk messaging flow is established, businesses will be able to engage with thousands of subscribers based on phone number tier and quality score.How to send a newsletter via WhatsApp without getting banned?One of the most common risks with WhatsApp group messaging is that businesses can easily get banned. To prevent this, just stick to these guidelines:Uphold WhatsApp guidelinesBulk messages need to comply with WhatsApp’s Business and Commerce Policies. Any violation of WhatsApp policies can easily lead to your business losing the ability to send WhatsApp messages altogether.WhatsApp business account verificationBusinesses with a WhatsApp Green Tick Verification have lower chances of getting flagged by customers. The green badge portrays brand legitimacy and reputation, making it a vital element in high-performance WhatsApp bulk messaging. A good place to start is by learning how to increase your chances of getting the WhatsApp Green Tick.Get consent from recipients before messaging themSpam raises flags and leads to getting banned by WhatsApp. Enterprises must use opt-in/opt-out methods to get users to confirm that they want to start/stop messages from your business. ’s team can create prefilled messages with QR codes or Quick Reply Interactive Messages to get quick responses from customers, which has two benefits:More conversations result from users scanning the QR code or clicking a WhatsApp chat button.Lower chances of getting reported and blocked due to users being able to unsubscribe from receiving messages with one click.Respect the users’ privacyBusinesses are professionally obligated to protect the personal information of their users. Ensure never to share information about your users beyond WhatsApp communication, and you will minimize the risk of getting banned.Track and improve the response rateIf messages are not getting a high enough response rate, businesses might want to consider reworking them to make them more engaging. Forcing open-ended welcome messages or messages that are just not interesting will only lead to getting banned due to spam.Finally, use an official WhatsApp Business API solutionWhatsApp has the authority to control and ban its users, so why risk such retaliation by using unofficial tools that might not comply with WhatsApp terms of service? Instead, eliminate this risk by turning to tried and tested WhatsApp API providers such as . That way, you minimize any risk of getting banned for using shady WhatsApp bulk messages software.Use casesBusinesses around the world are already successfully using ’s bulk WhatsApp messaging solutions to generate interest and build communities with WhatsApp audiences. Here’s how some of them are doing it:WhatsApp community channel for FC Köln fansWith the technical support of , BILD decided to create a WhatsApp News Channel for devoted supporters of FC Köln. With a paid subscription, loyal fans of this football club get daily updates about club member activities both on and off the pitch. You can read the full story here.Weekly digital leaflets for Rewe customersTo prevent the use of raw materials in the printing of its weekly promotional flyer, the German food retailer Rewe found an eco-friendlier solution through the use of WhatsApp. With the help of ’s WhatsApp API, Rewe has transitioned to providing customers with digital leaflets via WhatsApp bulk messaging, and the results have exceeded all expectations. Read more about it here.What comes next?By using ’s Official WhatsApp API, businesses get more than just access to WhatsApp bulk message software. From strategizing and implementation to WhatsApp marketing automation and CRM integration, ensures that any investment in the messaging platform delivers on its full potential.Most importantly, ’s expertise and guidance can ensure that brands remain on the right side of WhatsApp’s strict rules and regulations at all times. What are some of the examples of WhatsApp Newsletter use cases?Here are some WhatsApp Newsletter Examples: 1. Aldi Süd implemented a new and highly sustainable method of distributing their leaflets, resulting in one of Europe’s most successful WhatsApp newsletter campaigns. Additionally, Aldi Süd enhanced engagement on WhatsApp by incorporating contests.2. REWE ceased offering printed flyers starting in 2023. In their quest for an alternative, REWE chose the solution to deliver flyers to customers through their dedicated WhatsApp channel. Customers were able to subscribe to these updates at any time and were subsequently kept informed on a weekly basis.3. Vodafone Qatar executed a fruitful campaign that resulted in the acquisition of 5000 new leads with ads that click to WhatsApp and automated messages.Consequently, the company designated a dedicated annual media budget specifically for ads with WhatsApp click capabilities.What is WhatsApp Newsletter?It is a Newsletter that is sent via WhatsApp to a large number of subscribers. The Newsletter can be sent Manually through broadcast or bulk messaging features for small businesses. However, Enterprises with thousands of subscribers can automate sending their Newsletter messages via WhatsApp through marketing automation tools.How do I send a WhatsApp Newsletter?The best way to send a WhatsApp Newsletter is through the WhatsApp Business API provided by an official BSP like . has a dedicated WhatsApp Marketing Automation team that can set up a newsletter campaign for Enterprises in 2 to 3 weeks. However, smaller businesses with a smaller number of subscribers can send newsletters through broadcasting or bulk messaging tools.

By following the best practices for ads that click to WhatsApp below, businesses can create more effective and impactful interactions with customers. This can result in improved customer engagement, higher conversions, and better marketing outcomes.Create a seamless user experienceHow people view Facebook ads that click to WhatsAppIs the ad setting the expectation of a chat? Ads that Click to WhatsApp often feature Business-as-usual creative assets with a Click to Action button underneath. This makes the journey from ad to chat appear disconnected, eventually leading to suboptimal engagement. Below you can see an image showing the order in which the viewer’s attention goes:Tips for an effective chat experience on WhatsAppMake sure your ad clearly indicates that users can engage in a chat conversation. Sub-optimal engagement can occur when the ad and chat experience appear disconnected.Use ice-breakers to set the context and build a seamless bridge or handover from the CTWA ad. For example: “Hi! Welcome to <Brand + Project name> Let us find you a dream home today!” or “Hi, let’s make your money work harder by investing with <brand name>”Incorporate qualifying questions to improve lead quality and gather relevant information and reiterate the utility of your product or service to nudge users along the journey.For example, an online retailer runs a click-to-WhatsApp ad showcasing their latest collection with a “Chat Now” button. The ad visuals and messaging align with their brand image, seamlessly transitioning from the ad to the WhatsApp conversation.Frameworks for crafting engaging messagesUse different messaging approaches to engage users in a chat conversation. Ready-to-use messaging frameworks can help you create more conversational CTWA ads.Framework #1: “Provoke Resolve Chat” – Make a bold pitch to prospects and provoke them to take action.Framework #2: “Attention Benefit Chat” – Use curiosity to turn passive consumers into active chat participants.Framework #3: “Problem Solution Chat” – Empathize with your customer’s problems and offer solutions.Consider the Ad Ecosystems for different industriesTailor your messaging to the specific industry and its target audience.For example, a language learning platform runs Ads that Click to WhatsApp in the EdTech ecosystem, offering a free trial and personalized course recommendations. By understanding the specific needs and pain points of students, they attract more leads through WhatsApp conversations.Some specific ecosystems are:EdTech Ad Ecosystem: Use messaging lead-ins such as free registration, scholarship offers, and easy access to attract potential students.HealthTech Ad Ecosystem: Focus on incentives, reassurance, and cost benefits to encourage users to engage in a chat for consultations or appointments.FinTech Ad Ecosystem: Gather basic information to provide suitable insurance or investment plans tailored to users’ needs.Use Ad placements formats to maximize performanceUtilize various ad formats to reach a wider audience. In order to maximize delivery and performance, develop a toolbox of assets (like a mix of video and images) that can run across all available placements.Recommended formats include a 9:16 video image for Facebook Stories, 4:5 video for Facebook News Feed, Facebook Marketplace, and Instagram Feed, and 1:1 image for Facebook News Feed, Facebook Marketplace, and Instagram Feed.For example, a fashion brand creates video ads for Facebook Stories, showcasing their latest collection in a visually captivating format. Utilizing the optimal format for each placement increases engagement and drives more WhatsApp conversations.Engage users by quickly capturing their attentionGrab the audience’s attention from the beginning. Some quick tips are:Start your ads with captivating moments to immediately grab users’ attention.Incorporate branding early to create brand recognition and association.Put your main message or offer front and center to communicate the value proposition clearly.For example, an electronics retailer runs an Ad that Clicks to WhatsApp featuring a stunning visual of their flagship smartphone with a limited-time discount. By capturing attention with the striking image and highlighting the discount, they entice users to initiate a WhatsApp conversation.Don’t rely on soundWhen using videos, make your ads visually appealing and understandable, even without sound.Some quick tips are:Start with your most captivating momentsCreate an engaging copy using text and graphics to deliver your messageIncorporate your branding earlyPut your hero front and centerTell your story visuallyTry captions layer on contentHighlight key elements and feature productsExplore vertical framesFor example, a food delivery service creates an Ad that Clicks to WhatsApp that showcases mouth-watering food images and overlays them with text describing their various cuisines and quick delivery. Even without sound, users can understand the value and convenience through visuals and text.Use the Facebook Mobile Studio and Creative Hub to simplify ad creationUse mobile tools and creative mockups to simplify the ad creation process and generate attention-grabbing ideas.Mobile Studio: Create Mobile First AdsWith the Mobile Studio, learn how to make great ads directly from your phone with video tips, a planning brief, and app recommendations.You can find great Mobile ad best practices, such as:Core basicsAdd your logoCraft a single-minded messageInspire action with a strong CTAAdding motionAnimate textBuild simple animationOptimizing video for mobileCapture attention in the first 3 secondsKeep video length under 15 secondsDesign for sound offShoot vertically or for squareCreative Hub: Build mockupsThe Creative Hub allows for a faster and easier way to produce ideas that capture attention and delight people on mobile platforms. Be inspired, explore possibilities, create mockups, and share your ideas effortlessly.For example, a small business owner can utilize Creative Hub to explore different ad formats and designs for his click-to-WhatsApp campaign and the Mobile Studio in order to check if it’s adequate for mobile devices. By experimenting with various ideas and mockups, they optimize their ads for maximum impact.Reinforce your value propositionReinforce the value proposition of your product or service to keep users engaged.Continually remind users of the value and benefits they can gain by proceeding with the conversation or taking the desired action.Emphasize how your product or service can solve their problems or meet their needs.Highlight unique features, special offers, or exclusive benefits to maintain user interest.For example, an e-commerce platform uses Ads that Click to WhatsApp to promote a limited-time sale. Throughout the conversation, they emphasize the exclusive discounts, fast shipping, and hassle-free returns, reinforcing the value users can gain by making a purchase.Build a good chatbot flowBuilding a well-structured chatbot flow is crucial for delivering a seamless user experience and achieving the desired outcomes. In this guide, we will explore three different industries—Real Estate Lead Generation, Edtech, and FinTech—to provide journey flow guidance for each. By understanding the specific requirements and objectives of these industries, we can create effective chatbot conversations that engage users and drive successful outcomes.Some examples of important parts of the chatbot flow are:Welcome messageHi! Thank you for getting in touch. What can we help you with?Options in buttonsHi, welcome! We’re here to help you choose the perfect product for your needs. Please select one of the following options to start.Options in buttonsOpt-in requestClick on Continue to allow us to reach out to you via Whatsapp in the future.Please click on yes to receive news and promotions in the future via WhatsApp.Data validationPlease give us your name and date of birth so we can identify youPlease enter your query or choose from the following options:Account inquiriesProduct informationTechnical supportCustomer serviceIf the data is incorrect:I’m sorry, but the email address you provided is invalid. Please enter a valid email address.Hello! We need your confirmation regarding [specific action].Re-engageHi there! It looks like you’ve been away for a while. Is there anything else I can assist you with?Hello! Just a friendly reminder that we’re still here to help with your previous question. If you need any further assistance, please don’t hesitate to ask.I’m still here to assist you! If you have any questions or need help, just let me know. I’ll be happy to jump back into the conversation.It seems you may be busy at the moment. Remember, I’m always available to assist you whenever you’re ready. Just drop me a message or visit us at www.greatcompany.com. Have a great day!In conclusion, incorporating these best practices for Ads that Click to WhatsApp is not just a recommendation but a strategic imperative for your campaign’s success. By seamlessly connecting your ads to chat conversations, engaging users with compelling messaging frameworks, and tailoring your approach to specific industries, you have the power to captivate your audience and drive meaningful interactions. With the ability to leverage different ad formats and placements, you can reach a wider audience and maximize performance.Additionally, by reinforcing your value proposition and building a well-structured chatbot flow, you can create a persuasive and seamless user experience that leads to higher engagement, better lead quality, and, ultimately, greater business outcomes. Embrace these best practices and unlock the full potential of your Click to WhatsApp campaigns.

Have you been searching for a way to boost customer engagement while saving money on WhatsApp conversation costs? Adding WhatsApp to a website as a live chat feature is the solution! And all you need is a WhatsApp API account and this guide.Having WhatsApp on your website can lower the cost of generating leadsWith the WhatsApp chat option, WhatsApp Business API users get to use an opt-in method that motivates users to initiate a conversation. User-initiated conversations cost less and fall under Free Tier Conversations. The WhatsApp chat option drives more user-initiated conversations, which automatically reduces the cost per conversation after the free 1,000 conversations threshold.Can the WhatsApp chat option increase the success rate of ads?When users follow an ad to a landing page and like what you see, they want to be able to easily get in touch with a business. Having a WhatsApp chat button makes it easier for potential customers to engage with your business. It also builds trust since users are able to get real-time responses. Having a live chat service increases a company’s conversion rate by 3.87% (Popupsmart, 2023).What about businesses that don’t have live chat?Efficient as it is, not all businesses offer the live chat option, and there are alternative solutions for adding WhatsApp to your website. By using click-to-WhatsApp links and QR codes, businesses can help customers initiate a conversation from a variety of marketing channels. The link or code can lead customers to send messages to WhatsApp or it can lead them to a landing page, Contact Us page, etc.Each WhatsApp interaction has the potential to become a conversion. That is why it’s important to store each number that initiates a conversation. WhatsApp API users can then create contact databases and send promotional bulk messages to engage customers.Using attributions to manage leads – why and how?Understanding where leads are coming from can help a business personalize its approach, enhancing the chances of conversion. That is why in addition to integrating WhatsApp on a website, WhatsApp API users should explore third-party tools for tracking and managing contact lists. has numerous partners that offer customizable tools that users can easily integrate with WhatsApp:ChatbotsCRMsAutomated Workflows via ZapierRule engine featuresExplore our integration documentation to learn more about the different options available to ’s API users.Why is having a WhatsApp Business API account essential?If you are not already a WhatsApp API user, official WhatsApp API Business Solution Providers (BSPs) such as can help you unlock the full potential of WhatsApp chat. The WhatsApp Business API integrates seamlessly with our chat widget and other business solutions such as Team inboxes, automation solutions, and CRMs. You can manage thousands of daily WhatsApp messages coming from your website through:High Service level with no delaysMultiple users and multiple devices accessAutomated responses and workflows (i.e. chat assignment and chat tagging)Integration with your CRM or Helpdesk24/7 customer support with the addition of the WhatsApp chatbot feature.The WhatsApp chat widget makes it easier for your business to respond to large volumes of customer queries, leading to a better customer experience.The most efficient ways to add WhatsApp to your websiteThere are different approaches that WhatsApp API users can take to drive customers to engage with them:WhatsApp linkThe very first option businesses can offer to customers is a simple link that they can click on to start a WhatsApp conversation. Like any contact link, it can be easily integrated into ads, emails, landing pages, articles, and other online promotional materials.How to create a WhatsApp linkUse https://wa.me/<number> where the <number> is your business phone number in international format. Omit any zeroes, brackets, or dashes when adding the phone number in international format. Example:QR codeTo create a QR Code for a number, go to Facebook Business Manager > WhatsApp Manager. You must have access to the WhatsApp API-enabled number (i.e. the number is visible in your WhatsApp Manager and is Connected).How to create the QR codeIn WhatsApp Manager, navigate to Phone numbers.Navigate to the phone number that you’d like to use for the code.Click Settings.Click Message links.Click Create message link.In the Message field, input the text for a pre-filled message that will populate for customers to edit and send to you after they scan the QR code. If you don’t add text, your QR code will pop up as an open-ended conversation when scanned.Click Save.You have the option to copy, download, edit, or delete the QR code link.Our recommendation: create both a click-to-WhatsApp link and a QR code. Why? Because you can cover more ground in terms of communication. You can include links in any digital format while QR codes can be imprinted on product packages, promotional flyers, and other advertising materials.Put it together and your business covers all its bases in terms of interacting with customers during any stage of the customer journey.WhatsApp chat widgetWhatsApp links and QR codes are simple and convenient, but far more practical for third-party communication channels and marketing campaigns. When it comes to your website, you want to simplify the user experience as much as possible. Having a visible and appealing chat button is what will drive the highest engagement rate.Creating a WhatsApp chat widget is the most efficient solution by far, and you can do it on your own in 5 simple steps:#1: Create a WhatsApp Business API account#2: Use ’s chat button generator and customize the chat widget #3: Generate the widget code (it will be forwarded to your email)#4: Add the widget code to your website’s chat widget helps your business display a WhatsApp button on all of your website’s pages. All you have to do is follow the steps below:HTML website – copy/paste the code before the </body> tag on every page of your website.WordPress website – Go to Appearance → Theme file editor. Look for footer.php in the theme files. Paste your code in before the closing </body> tag. As an alternative, you can also use the plugin “Head, Footer, and Post Injections” to insert the code.Shopify website – Online store → Themes → Current theme. Click on “Actions” and then “Edit Code”. Look for the ‘theme.liquid’ code file and paste your code right before the closing </body> tag.#5: Test the WhatsApp chat button to ensure that everything is working correctly.Test your WhatsApp chat regularly to ensure that it is functioning properly and that visitors are able to use it as you intended. Use analytics tools to track chat usage and identify areas for improvement. Modify canned responses in accordance with feedback from customers.2 bonus tips to maximize the impact of your WhatsApp chat buttonHow you present WhatsApp on your website will impact how users interact with it. That is why you should take the time to properly customize and optimize your widget. Here are some of the practices necessary for guaranteeing maximum results: ResponsivenessFast responses show visitors that you value their time and are committed to providing excellent customer service. Additionally, quick response times can help you build a positive reputation and earn customer loyalty. We advise using ’s solutions that include saved and automated responses that help you achieve this with ease. Smart AutomationAutomation tools can help you manage WhatsApp conversations efficiently, but they can’t answer all customer queries. Automated responses can feel impersonal and may not adequately address the needs of visitors. We advise using automation tools to support your chat efforts but be prepared to respond personally to complex queries or sensitive issues such as refund requests, booking errors, complaints, etc. Use these tips to effectively integrate WhatsApp on your website and enhance communication with site visitors. Consult about any additional features or integrations that you might require.How can help you add WhatsApp to your websiteIn addition to the chat widget generator and detailed WhatsApp API documentation, offers global support for its clients. Our team can provide businesses with the knowledge and tools to integrate WhatsApp on websites quickly and with ease. Use the full potential of WhatsApp Business API with the solutions, integrations, and support of our team!

To ensure success, it is essential to adhere to best practices when planning, creating, running, and measuring WhatsApp marketing message campaigns.In this guide, we will explore the purpose of marketing messages, their value for WhatsApp Business clients, and dive into the best practices that can help businesses get better marketing results.Understanding WhatsApp Marketing Messages:Marketing messages on WhatsApp refer to business-initiated messages that cover various stages of the marketing funnel. They can include:promotions;offers;welcome and closing messages;update;invitations;recommendations;or requests to respond or complete a transaction.These messages are best suited for enabling businesses to build relationships with their customers beyond simple transactions and engage in full-funnel conversations that lead to outcomes such as building awareness, converting leads, driving sales, and fostering loyalty.The Superiority of WhatsApp Marketing Messages:According to a recent survey by Kantar conducted among WhatsApp users in India, Indonesia, and Brazil, marketing messages on WhatsApp have proven to be highly effective.67% of businesses reported that marketing messages led to higher conversion rates compared to alternative marketing channels. Furthermore, 77% of businesses reported that these messages were found to have a wider reach, reaching a larger audience than other marketing channels such as SMS text, email, push notifications, and paid media efforts.Marketing messages across the customer purchase funnelStarting with the awareness phase, businesses can use these messages to generate leads and to share information about new products or services. In the consideration stage, marketing messages can aid in assisted selling, provide non-targeted offers, offer product recommendations, and highlight price drops.For the purchase and post-purchase stages, personalized product recommendations and targeted offers can enhance the customer experience. Lastly, re-engagement can be achieved through marketing messages focused on upsells, addressing cart abandonment, providing loyalty offers, and reconnecting with lapsed subscriptions.Optimizing Marketing Message Opt-ins:To ensure that marketing messages are expected and valuable to recipients, it is crucial for businesses to obtain opt-ins in advance. Here are some best practices to consider:Expected: Confirm that individuals have already opted in to receive information via WhatsApp and provide an opt-out button to honor their preferences. Sending a confirmation reply to users who choose to opt out is also essential.Explicit: Clearly communicate the types of messages customers are opting in to receive and respect their choices. Separate marketing messages from transaction updates to avoid confusion.Timely: Send messages at logical times, such as soon after engagement with the business or according to a requested cadence.Relevant: Personalize messages to each customer, ensuring they contain valuable information and clear calls to action. Avoid sending non-personalized or excessively long messages, as they tend to result in low-quality engagement.Crafting Compelling Marketing Message Copy and DesignTo make your marketing messages more effective, consider implementing the following strategies.Personalize the ExperienceTailor your message to resonate with individual customers by leveraging their past purchases and browsing behaviors. Include additional information related to their interests, such as products they have browsed or valuable offers.Make the Message TimelyRelate your messages to seasonal events or recurring occasions tied to previous purchases or recently viewed products. Additionally, avoid bombarding users with excessive promotional messages, as this may lead to frustration and potential blocks or reports.Include IncentivesDrive purchases by highlighting competitive pricing online, as well as offering promotional incentives when appropriate. Clearly explain the user benefits associated with the offer, ensuring users understand how it works.Emphasize Quality and TrustEnhance message effectiveness by eliminating spammy signals, using concise and clear language, and referencing product selection, quality, and service features. Highlight aspects such as delivery quality, easy support and returns, or secure payment options like cash on delivery.Vertical-Specific Copy and Design ThemesTailoring marketing messages to specific industries can further enhance their impact. Here are some examples:Retail/E-commerceConsider product updates, such as informing customers about products back in stock or sending abandoned cart reminders. Provide product recommendations that complement their previous purchases or introduce relevant offers and promotions.Financial ServicesFocus on product recommendations, such as new credit card options, credit lines, or installment plans. Offer relevant discounts or partnership opportunities. Additionally, utilize application verification messages for credit cards or loans.Measuring Marketing Message ROI:To assess the success of your marketing message campaigns, it’s essential to set up proper attribution tracking and analytics. Consider the following information to track for an attribution table:Message Template Name: Assign a unique name to each message template to attribute events accurately.Phone Number or User Identity: Track the identity of the user who took action. This could be the phone number or other identifying information you already have.Read Timestamp: Capture the time at which the user read the message template.Event Timestamp: Record the time at which the predefined event occurred for the user.Unlock Your Success with WhatsApp Business Marketing MessagesBy implementing these best practices, businesses can leverage the power of marketing messages on the WhatsApp Business platform to engage customers, drive conversions, and build lasting relationships.Remember to personalize the experience, focus on relevance and timeliness, and emphasize quality and trust.Additionally, don’t forget to measure your campaign’s success through proper tracking and analysis. By following these guidelines, you’ll be on your way to unlocking the full potential of WhatsApp Business marketing messages and achieving your business objectives.

WhatsApp can be an effective tool for marketing and sales if features like WhatsApp newsletter, Marketing automation, and analytics tracking are leveraged.This article discusses the WhatsApp API features businesses can use to launch their WhatsApp Marketing campaigns effectively. Additionally, the article will cover products and catalogs, payments, business search, and marketing messages to drive lead qualification, sales, and customer engagement.Why Do Customers Love WhatsApp?One-on-One ConversationsWhatsApp provides a unique platform for one-on-one conversations, akin to phone calls or emails, but without the need for picking up the phone or scrolling through an inbox. It enables businesses to establish personal connections with their customers, fostering a sense of authenticity.Conversational ExperienceLike a phone call, WhatsApp facilitates two-way, customer-centric conversations, allowing businesses to engage in meaningful dialogues. Unlike waiting on hold, WhatsApp conversations are prompt and hassle-free.Asynchronous MessagingWhatsApp offers the flexibility of immediate, interactive responses, as well as the convenience of responding at one’s leisure. This asynchronous nature ensures that businesses can maintain conversations even if customers are not available at the moment.A Beloved PlatformGiven that customers already use WhatsApp to communicate with friends and family, businesses can tap into this pre-existing familiarity. Leveraging a platform customers already love enhances their comfort and receptiveness to engaging with brands on WhatsApp.The Potential of WhatsApp in terms of Marketing Metrics:WhatsApp’s potential for marketing and sales is truly remarkable. Let’s take a look at some key statistics that highlight its effectiveness.98-99% Open Rate: Compared to the average email open rate of 5% to 25%, WhatsApp boasts an outstanding open rate, ensuring that your messages reach most recipients.45-60% Conversion Rate: With an average conversion rate 12 times higher than SMS strategies, WhatsApp proves to be a highly effective channel for driving conversions and sales.50% Click-through Rate: In contrast to the average email click-through rate of 2.91% across industries, WhatsApp achieves an impressive 50% click-through rate, indicating high user engagement.83% Engagement Rate: With an engagement rate between 1% and 3.5% on other channels, WhatsApp’s 83% engagement rate clearly demonstrates its ability to captivate and involve customers.Resources for Lead Qualification and Sales in WhatsApp: Products and CatalogsTo effectively utilize WhatsApp for lead qualification and sales, businesses can leverage the following resources:Create your WhatsApp Catalog: Upload your inventory in catalog format to Facebook and connect it to your WhatsApp Business Account. Populate the catalog with essential products, focusing on high-demand and top-selling items.Send Product Messages: WhatsApp offers two types of product messages. Single Product Messages display detailed information about a specific product, while Multi-Product Messages allow customers to explore multiple items from your inventory, showcasing up to 30 products.Resources for Lead Qualification and Sales in WhatsApp: PaymentsBusinesses can explore the potential of WhatsApp Payments, which allows customers to make secure payments directly within the app. This feature is currently available in beta for testing.Resources for Lead Qualification and Sales in WhatsApp: Business SearchWhile currently available only for verified businesses in Brazil, Indonesia, Mexico, Colombia, and the UK, WhatsApp Business Search is set to launch in India soon. This feature enables customers to discover and connect with businesses more easily.Utilizing WhatsApp for Marketing Messages:WhatsApp’s marketing messages feature provides an opportunity to engage with customers who have already opted in to receive information. When crafting marketing messages, keep the following key factors in mind:Expected: Customers have willingly opted in to receive information over WhatsApp, so it’s essential to deliver messages they anticipate and welcome.Timely: Send messages at logical times, such as soon after customers engage with your business, to ensure relevance and increase the likelihood of response.Relevant: Personalize messages to cater to individual customers, providing valuable information and clear call-to-action prompts.Enhancing WhatsApp Traffic and Conversion:To drive traffic to your WhatsApp channel and maximize conversions, consider the following approaches.Ads that Click to WhatsApp (CTWA)According to research by WhatsApp, CTWA ads generate a conversion rate seven times higher than ads leading to external pages. Utilize CTWA ads on Facebook and Instagram to attract new users and engage in 72-hour-long free conversations.WhatsApp FunnelLeverage messaging conversation threads to create persistent dialogues that address users’ needs. CTWA ads can also be used for remarketing purposes, targeting leads that dropped off from your traditional sales funnel or eCommerce webpage.Choosing the Right WhatsApp ResourcesDepending on your specific goals, different WhatsApp resources are better suited for various purposes:Awareness Content: For increasing traffic to your WhatsApp channel, CTWA ads are ideal, as they allow for free conversations for 72 hours with new users from Facebook and Instagram.Re-Engagement: To bring back disengaged leads, personalized CTWA ads on Facebook and Instagram can be effective. Additionally, marketing messages can be sent to opted-in users based on their interests.Sales Conversion: CTWA ads personalized for Facebook and Instagram, along with marketing messages, can be leveraged to drive sales conversions and showcase offers or products.Post-Purchase and Loyalty: For post-purchase communication, loyalty programs, and upselling, personalized CTWA ads on Facebook and Instagram, combined with marketing messages, prove to be valuable resources.Embrace the power of WhatsApp MarketingWhatsApp marketing presents an unparalleled opportunity for businesses to establish authentic connections, drive conversions, and foster customer engagement. With its unique features, impressive reach, and high conversion rates, WhatsApp offers a powerful platform for businesses to interact with customers one-on-one.By utilizing resources such as products and catalogs, payments, and marketing messages, businesses can leverage WhatsApp to its fullest potential, enhancing lead qualification, sales, and customer satisfaction.

WhatsApp marketing is simply promoting a brand, product, or service via the WhatsApp messenger app. The process involves acquiring audiences through multiple sources (such as ads, QR codes, and links) and directing them to a WhatsApp Conversation where lead generation conversions happen.However, the old and usual Marketing questions remain: How effective is Marketing through WhatsApp? Can its performance be tracked and measured? What are the conversion rates ROI for such campaigns?This article addresses all these questions and guides you through the best practices for launching an effective and successful WhatsApp Marketing campaign.Is WhatsApp Marketing Truly Effective?Besides the fact that you’d be targeting your audience through one of the world’s most popular messaging apps, implementing a WhatsApp marketing strategy can help you achieve great and cost-effective results. An industry expert and former Google employee stated that advertisers got the best ROI from Meta’s click-to-messenger ads.(Source: Alpha Sense 11 Sep 2023)– Advertisers that are using Meta Click-to-Messenger ads are currently seeing “best ROI of anything they are doing in digital advertising.”.wp-block-gutenbee-paragraph.block-04b5e7-8f31-4c { padding: 25px 25px 25px 25px; text-align: left; }So, not only is WhatsApp a popular platform through which new audiences can be targeted, but if done well, Marketing through WhatsApp can be cost-effective, and it can reap great results such as high conversion rates and positive ROI for businesses and enterprises.WhatsApp marketing success storiesHere are some examples of outstanding results achieved by big companies through WhatsApp marketing:Fever US Latin America The company scaled WhatsApp Marketing to millions because WhatsApp is its best-performing conversion channel. 28,000 Joined the waiting list10,982 new leads39.5% conversion rate Vodafone Qatar Vodafone Qatar increased its marketing spend on WhatsApp Marketing after realizing its cost-effectiveness.5000 new leads$5.60 per lead Pés Sem Dor – Brazil WhatsApp was the company’s top-performing Marketing channel and the cost per lead was reduced by 20%.Positive ROAS75,000 New leads$2.60 per lead Can WhatsApp campaign performance be tracked and measured?Yes, tracking a WhatsApp funnel from impression to conversion is possible. WhatsApp is end-to-end encrypted, and Meta (Formerly known as Facebook) doesn’t currently provide a native tracking and analytics platform for WhatsApp. And it is unlikely they will due to the channel’s encrypted messages and the data’s unstructured nature. However, tracking your WhatsApp Marketing campaign from ad impression to conversion is possible with ’s insights platform.The platform is GDPR compliant, and won’t have access to your conversations. However, you can track the frequency of specific keywords within a conversation and assign these as events or conversions.You can also attribute a conversion or event to its relative source, whether it’s a Facebook ad, QR code, or WhatsApp link displayed on a website (Wa.me link)What are the tools requirements for marketing on WhatsApp?Here’s a checklist of all the tools that are required to launch a successful WhatsApp Marketing campaign:WhatsApp Business APIThis sets the foundations for all the powerful WhatsApp marketing tools a business needs to launch a successful campaign. The WhatsApp business app is limited in terms of marketing, automation, and analytics featured. Therefore, it is best to use the WhatsApp Business API. Ads that click to WhatsAppAds that click to WhatsApp are ads displayed across Facebook and Instagram with a button that leads to a WhatsApp conversation with your business.When customers message you through click-to-WhatsApp ads, it counts as a free entry-point conversation, which reduces the conversation costs for your business..wp-block-gutenbee-paragraph.block-e27219-113d-43 { padding: 25px 25px 25px 25px; text-align: left; }Although not necessarily a requirement, these Facebook and Instagram ads with a WhatsApp button can effectively reach your target audience and drive them to initiate conversation with your business. QR codes WhatsApp linksJust like ads that click to WhatsApp, these aren’t necessarily a requirement. However, these can be displayed across different media types to drive more clients to start a conversation with your business.WhatsApp marketing automationWhen launching a WhatsApp marketing campaign, you should expect hundreds or thousands of messages from your target audience. The best way to deal with this is to automate messaging.Tracking Analytics platformYou can only determine whether a campaign is successful by being able to track and measure performance. A tracking and analytics platform such as ’s insights platform can help you track, analyze, and optimize your WhatsApp campaigns.How to market products services on WhatsApp?Defining a flow or funnel your target audience will go through before they convert and potentially become brand evangelists is crucial. So first, begin by defining your KPI goals and then map the user journey from impression to purchase or conversion. Here are the most important steps for creating your WhatsApp marketing funnel: 1. Define how your audiences will find out about your WhatsApp campaign:The first step is to define your target audience and through which media you’ll reach them. After determining your target audience’s demographics and preferences, you can select which media you’ll use to start your outreach campaign. The first contact point with your audience can be any of the following:Paid Facebook Instagram ads with a link to WhatsApp (Ads that click to WhatsApp)A QR code on print media (Posters leaflets), billboards, or TV adsA Wa.me link displayed on a web page, traditional print ads, billboards, etc.Choosing the right source of user acquisition depends heavily on your target audience and where they are most present or active. But it’s important to define this so the cost and effectiveness of this acquisition method can be measured and optimized in later stages. 2. Create the message automate conversations:If the first step is done nicely, you should expect your WhatsApp inbox to be flooded with messages. And the only way to deal with a high volume of messages is to automate your WhatsApp Marketing conversation.So This step involves:Tailoring your WhatsApp marketing messages based on your target audience’s details and preferences.Creating interactive messages and Click to actions within WhatsApp.Automating the messaging flow with a chatbot or marketing automation tool.Digital Leaflet in WhatsApp for ALDI SÜD — Watch this video on YouTubeYou can check our WhatsApp marketing automation solution to automate WhatsApp marketing messages and communicate with your target audience on a big scale. 3. Track, measure analyze performance :The only way to determine if your ads and automated messages are working and leading to conversions is by tracking their performance. You can track Ads and landing page performances through tools like the Meta Ads Manager, Google Analytics, Adobe Experience, etc.However, to track the performance of automated WhatsApp marketing messages or flows, you can rely on ’s insights platform. You can assign button clicks, keywords, or messages such as “order completed” as events and conversions through this platform. Ultimately, you can analyze the performance of different messaging formats and CTAs and see what works best for your business. Moreover, within the same platform, you can attribute these events and conversions to the right source, be it an ad, QR code, or WhatsApp links (wa.me) . 4. Optimize, refine retargetYou can optimize your campaigns for better outcomes after determining what works well and what drives the best results from your tracking and analytics platforms. ’s platform, for example, helps you identify at which stage your targeted audience is dropping out and which messages are leading to a leaky funnel. Based on this information and data, you can improve these messages or even do some A/B testing to define what works best for your business and target audience. This can help you highlight popular and frequent choices such as popular products categories and top sellers (e.g., clothes colors, design, size, etc.). Key takeawaysHere are the most important points to keep in mind if you’re considering using WhatsApp as a marketing channel.– WhatsApp is a highly effective marketing channel with high ROI conversion rates– Ads that click to WhatsApp have a high ROAS, and they reduce conversation costs– Marketing automation can let you scale your campaigns easily– ’ campaigns insights tools include all the tools that are required to launch a successful WhatsApp marketing campaign.wp-block-gutenbee-paragraph.block-e5f190-3f9c-4a { padding: 25px 25px 25px 25px; text-align: left; }

Companies using click-to-Whatsapp ads as an entry point for conversations have witnessed unprecedented marketing results.Fever in the US and Latin America achieved a 39.5% conversion ratePes Sem Dor in Brazil reduced cost per lead by 20%An industry expert stated that advertisers got the best ROI from Meta’s click-to-messenger ads.(Source:Alpha Sense11 Sep 2023)The success of these ads depends on a combination of factors and tools that can help your business get the most out of them.This article introduces you to click-to-Whatsapp ads, their benefits, and the best way you can use them to optimize for ROAS and get high-quality leads.What are click-to-WhatsApp ads?Simply put, click-to-WhatsApp ads are digital advertisements with a WhatsApp Button that can be displayed across Facebook and Instagram in formats like stories, reels, and posts.This type of ad provides a specific solution to one particular problem: enabling an entry point for a specific audience to start a conversation with your business on WhatsApp.Other solutions or entry points include displaying QR codes or links across your media or channels. However, these methods aren’t as cost-effective as ads, and marketers don’t have complete control over the targeted audiences.What are the benefits of click to WhatsApp ads?This type of ads has multiple benefits for companies that want to advertise their products or services on WhatsApp. The benefits include a lower conversation cost, high-quality leads, higher conversion rates, and a positive Return on ad spend (ROAS).Reduce the marketing costsAccording to Meta’s documentation, when a user messages a business through a Click to WhatsApp ad, the company can respond with template messages within 24 hours and keep sending template messages at no charge for 72 hours after that.Conversations initiated through click to WhatsApp ads are categorized as free entry-point conversations. This helps businesses save a lot of money that would otherwise be spent on Marketing conversations..wp-block-gutenbee-paragraph.block-4ebef2-2dae-4a { padding: 25px 25px 25px 25px; text-align: left; }If you’re unfamiliar with Meta’s pricing per WhatsApp conversation, all you need to know is that any conversation, including offers, promotions, or informational updates, counts as a marketing conversation.The pricing per marketing conversation depends on the region or country in which your company is based. You can check the rate cards in Meta’s official documentation. However, businesses can avoid paying this cost per conversation by using click-to-WhatsApp ads to acquire clients instead of alternatives like QR codes and WhatsApp links. By resorting to other types of paid ads, businesses will have to pay the cost per click on the ads with the cost per marketing conversation on top, which can drastically increase the overall campaign cost.Target high-converting audiences effectivelyYou can create click-to-messenger ads through Meta’s ad managers and target audiences based on demographics like location, age, and language. You can create the following audiences:Custom audiences: Created based on your customer contacts, website traffic, or mobile app.Lookalike audience: Target people who are similar to your audience. This can be created based on the conversion pixel, people who like your page, or based on a custom audience.Saved audiences: You can save your commonly used targeting options and preferences for future reuse.With the audience creation features from meta and the targeting options, marketers can ensure they’re acquiring the right audience that is more likely to convert.Drive higher ROAS conversion rates A marketing expert and a former Google employee reported that marketers see the best ROAS from click-to-messenger ads.Moreover, Brasilian company Pes Sem D’or got a Positive return on ad spend (ROAS) with a 20% decrease in cost per lead when using ads that click to WhatsApp alongside automated conversations. Also, other companies like Fever and Vodafone Qatar achieved high conversion rates and lower cost per lead. Here’s what Elie Antoun, the head of telecom and media at Meta MENA said after Vodafone won the pick of the quarter by campaign ME: “The results of Vodafone Qatar’sClick to WhatsApp campaign acrossthe funnel reinforce the importanceof the WhatsApp channel and itsability to generate quality leads andaccelerate sales. We look forward todeeper lower funnel measurementswith the support of to turnthis activation into an always-on leadgeneration play” .wp-block-gutenbee-paragraph.block-672c98-e7ad-4b { padding: 25px 25px 25px 25px; text-align: left; }Click-to-WhatsApp ads are highly effective in optimizing conversion rates and cost per lead when combined with other marketing tools that enable tracking, analytics and automation.When the ads drive more WhatsApp conversations, businesses must automate sending personalized replies, links, and call-to-actions (CTAs) to get the best results. Moreover, tracking the performance of these automated flows and ads and optimizing funnels accordingly would lead to better results.What are the drawbacks of click to WhatsApp ads?Like any other marketing tool, Click to WhatsApp ads have pros and cons. The section below will mention some main drawbacks and how to overcome them to achieve great marketing results.Conversation tracking and analyticsClick-to WhatsApp ads are trackable when it comes to ad metrics such as impressions, engagement, clicks, click-through rate, cost per click, etc.However, actions and engagements within WhatsApp conversations cannot be tracked through the Facebook ads manager. That’s only possible with ’s insights.’s insights platform gives marketers visibility over that dark area, which is the performance of WhatsApp conversations. With this platform, marketers can get an abstract view of what is happening within thousands of conversations and learn which messages perform well or the opposite. At the same time, you can assign certain messages as events or conversions.Spam messaging out of business hoursThe unique and user-friendly qualities of Click to WhatsApp ads have the potential to capture the attention of thousands and encourage them to engage with your business via messages. However, it’s important to be aware that not all messages received may be relevant and could potentially be spam.To maintain highly relevant conversations, it’s advisable to schedule these ads to run during peak activity times for your target audience.While setting up you campaign, make sure to designate a lifetime budget to enable the ad scheduling feature.Additionally, consider utilizing marketing tools like ’s campaigns, which can automate responses and handle messages outside regular business hours. This ensures a smoother and more effective engagement process.Recommendations before launching your adsIt’s important to avoid situations where your business has to manage an overwhelming number of conversations manually. Also, you don’t want to spend money on untrackable campaigns.These scenarios can be avoided by using marketing automation and conversation analytics features. And the best analytics and automation tools in the market are built on top of the WhatsApp Business API.So before launching your ads campaign, ensure that you have access to the following:WhatsApp Business API account with Access to a WhatsApp marketing automation toolAccess to an analytics tool for WhatsAppAdmin access to a Facebook pageAccess to Meta’s Ad ManagerHere are the steps needed to create ads that click to WhatsApp.How many WhatsApp numbers can you use for click to WhatsApp ads?As of the time of publishing this article, only one WhatsApp number can be linked to a Facebook page, and therefore, only one number can be used for ads that click to WhatsApp on the page.To connect your Page and WhatsApp account:Login to your admin account and go to your Facebook pageClick on SettingsTap Linked Accounts.Click on WhatsApp.Select your country code and enter your WhatsApp Business number.Tap Send code to WhatsApp.Follow the on-screen instructions to finish connecting your WhatsApp account.Things to keep in mind while creating WhatsApp campaigns in the Meta Ads managerClick-to WhatsApp ads are only available in the Facebook ads Manager for campaigns with these 3 objectives:TrafficEngagementSalesWhile setting up your Ad set, ensure the conversion location is set to “Messaging apps”, and check the box next to your WhatsApp number for “Messaging apps”. The rest of the options can be configured exactly like other Facebook campaigns, where you choose your audience, assign a budget, and upload the ad creatives.Another option Facebook provides is setting up a template or a prefilled message that users can use to initiate a conversation with your business on WhatsApp.You can follow this tutorial video that covers all the required steps to create ads that click to WhatsApp campaign on Facebook.To summarize:On the Ad Set level:The conversion location should be “Messaging apps”Ad type should be “Click to message.”On the Ad level:Call to action should be: Send a WhatsApp messageA message template should be created and selectedTracking can be set with UTM parametersSee the step-by-step guide to create a CTWA ad here.Key takeawaysHere are the most important points to keep in mind if you’re considering using ads that click to WhatsApp– Click-to WhatsApp ads are a powerful tool for driving marketing results, with many companies achieving exceptional conversion rates and return on ad spend (ROAS).– Benefits include reduced marketing conversation costs, precise audience targeting, higher ROAS, and conversion rates.– Combining click-to-WhatsApp ads with marketing automation tools, like ’s campaigns, optimizes results by automating personalized responses and tracking performance..wp-block-gutenbee-paragraph.block-9881aa-0e4c-4c { padding: 25px 25px 25px 25px; text-align: left; }

获得的媒体可以帮助您的企业建立品牌信誉并获得潜在客户的信任。对于大多数中小型企业所有者来说，内容营销可能会让人感到不知所措。包括付费、自有、共享和获得的媒体在内的与营销相关的术语可能会让您感到迷茫。了解每种媒体的作用对于您企业的持续成功至关重要。虽然许多人依赖获得的媒体来满足其营销需求，但将这种促销营销策略与付费和自有媒体等其他形式的广告结合使用，可以提供一个极好的机会来提高您的投资回报率。对于大多数中小型企业而言，赢得媒体的关注可能是棘手的，因为大型企业和公司通常主导主要媒体。通过了解什么是获得的媒体以及它如何适应您的营销计划，您可以增强您企业的信誉。什么是获得的媒体，为什么它很重要？获得的媒体是您未支付或自己创建的任何形式的媒体。这包括社交分享、评论和新闻稿。这种有机且高效的促销营销形式也是最具挑战性的媒体类型之一。获得的媒体是数字营销组合中的三种媒体类型之一。另外两种包括：自有媒体：包括您自己创建和分发的营销内容，例如您的博客、电子邮件和社交内容。付费媒体：包括通过各种渠道进行的付费推广，包括社交媒体广告、展示广告、按点击付费和付费社交媒体。由于其有机性质，您无法控制获得的媒体。例如，一位关注者可能在访问您的商店后在Instagram上提到您，或者一位现有客户可能会写一篇非请求的评论。由于这个过程不是付费的，并且基于真实的评论，它有助于获得潜在客户和客户的信任，增强您的整体品牌信誉，并帮助您推动有机转化。获得的媒体有什么好处？在您的中小型企业投资获得的媒体战略之前，重要的是考虑其优势。建立信誉和信任在饱和的市场中吸引注意力并获得信任通常是具有挑战性但至关重要的。通过获得的媒体，这基本上是一种“口碑”方法。来自有影响力的人和主流媒体的提及可以帮助您建立信誉并获得潜在客户的信任。成本效益地扩大您的影响力当消费者对您的产品或服务感到满意并在线或线下与他们的朋友和家人分享他们的体验时，他们将分享关于您品牌的信息，这不需要您承担任何经济投资。这使您能够在不承担任何费用的情况下触达更广泛的受众。如有需要，您可以投资于全面的公共关系和推广策略，以获得顶级出版物的认可。通过评论提供有价值的反馈根据Gartner Digital Markets的2023年中小型企业软件购买趋势，86%的企业认为验证的评论对于购买决策至关重要，这显示了社交证明在推动销售和信任方面的力量。考虑到49%的客户表示他们在评估购买时会参考评论和用户评级，继续投资于这种类型的媒体覆盖。获得的媒体的不同类型您可以几乎免费获得所有获得的媒体。尽管您可能需要投资于公关公司来推销您的品牌、专业知识或产品，但您获得的媒体是免费的，因为您不直接为广告或文章中的位置付费。但是在实践中是什么样的？以下是更具体的获得的媒体示例：媒体报道：一家主要出版物撰写了关于您的企业的文章，突出了您的品牌独特之处，例如您的使命或即将举办的活动。社交提及：一位客户对您的公司有很好的体验，并在社交媒体上发帖。社交分享：您发布了一个值得病毒传播的视频，在社交媒体上产生了内容分享、提及和互动。免费影响者：由于您的品牌的方法、使命、政策等，您被一位影响者采访进行视频或播客。评论：您的产品或服务在行业特定的出版物上进行了评论和发布。如何为您的品牌产生获得的媒体虽然获得的媒体具有多种好处，但在高权威网站和出版物中获得提及可能很困难，特别是如果您仍在建立品牌的在线存在。以下是增加您的中小型企业获得的媒体机会的最佳方法：投资于优质内容和精心设计的网站。精选易于理解、愉快和吸引人的内容可以提高用户体验，增加获得未付费的促销的机会。提升您的SEO排名，增加在搜索引擎中的可见性。您可以采取各种内容营销策略，包括搜索引擎优化（SEO），以增强您的品牌影响力。优化您的网站关键词、定期更新以保持相关性、投资于优化链接构建和撰写良好的内容都可以增加您的在线可见性。关注您的邮件列表并策划独特内容。与读者建立关系，个性化您的电子邮件内容以满足他们的期望和体验。如果您正确执行电子邮件营销策略，您的内容可以被重新利用和分享，推动您的总投资回报。参加行业特定的贸易展览。尽管参加贸易展览可能不会直接帮助您推动在线增长，但忠实客户倾向于通过社交媒体渠道分享他们的积极经验。在行业特定的贸易展览中结识潜在客户可以帮助获得新客户和品牌大使。如何衡量获得的媒体的影响许多中小型企业没有充分发挥获得的媒体的潜力，因为他们认为衡量其投资回报率很复杂。通过使用合适的工具，您可以跟踪您的网站转介和媒体提及，以便轻松衡量您获得的媒体的成功。像Google Analytics这样的网络分析工具可以帮助您免费获取与转介相关的见解。您还可以使用Google Alerts，以便在公司在网络上被提及时进行检查。获得这些信息可以帮助您定位持续的机会，加强客户关系，增加受众，并启动潜在客户生成策略。要衡量您的声音占有率（SOV），您可以将您的品牌知名度与竞争对手进行比较，并通过投资于品牌管理和社交分析工具自动化此过程。遵循这些获得的媒体营销最佳实践在加强获得的媒体作为您的在线营销策略一部分的方法时，请记住以下几点。从一个坚实的获得的媒体策略开始。这一步将确保您的努力高效且可衡量。重点是明确您的目标、确定您的受众、研究表现良好的内容、研究可以与之建立联系的影响者，并构建分享您获得的媒体的策略。不要忘记付费媒体覆盖。付费媒体技术，包括影响者营销，可以帮助您获得获得的媒体的关注。这一渠道可以帮助树立信誉和第三方推广。深入了解可以与您的品牌建立互惠关系的影响者。研究他们制作的内容、他们的受众喜欢的内容和对他们重要的主题，然后发送一个相应的提案。重复此过程以与记者建立关系。使用正确的工具和数字资源来推动您的目标。存在许多公关软件选项，帮助您更好地与记者建立联系，衡量您获得的媒体的影响，了解您获得的媒体价值，创建定制报告等。依靠营销分析软件尤为重要，以识别模式。寻求有关获得的媒体策略的帮助获得的媒体是一个良好执行的公共关系计划的结果。这是一个专注于建立和管理关系的持续过程。如果制定正确的策略，您将从持久的结果中受益。与付费媒体不同，获得的媒体不需要持续投资来推动知名度和转化。相反，专注于生成优质内容和富有意义的关系社区。

您拥有市场上最好的电子商务品牌、一个明确定义的目标受众以及卓越的营销和客户获取系统。那么，您准备好迎接爆炸式增长了吗？只要您不像获得新客户那样投入同样的资源和策略用于保留现有客户，可持续增长将遥不可及。保留客户是新的增长方式。为什么？首先，获取客户的成本大约是保留客户的5倍。此外，数据显示，仅来自8%的客户的重复购买可以贡献总销售额的40%。这意味着提高保留率=提高平均订单价值和客户生命周期价值。保留的客户也更频繁购买，并通过口碑推荐带来新的潜在客户。现在，这听起来像是提高客户保留的解决方案——但如何实现呢？让我们看看服务交付如何影响客户保留以及零售和电子商务品牌可以利用哪些策略来提高客户保留。理解零售和电子商务中客户保留和服务交付的第一步保留客户的第一步是理解并迎合不断提升的客户期望。普华永道的一项研究发现，超过50%的客户在遭遇一次糟糕体验后会离开他们喜欢的品牌，92%的客户经历两到三次糟糕体验后会离开。而94%的今天的消费者在良好的客户体验后会购买更多的商品和服务。如果您无法提供卓越的客户体验并通过（多种）适当的渠道和时机与客户进行互动，那么您的客户保留率将受到影响。这就是客户体验、服务交付和保留之间的相互关系。为提高保留率，我们需要提升客户参与度和体验。我们应从何处开始？让我们首先了解问题的根源。问题的主要根源：为什么客户离开？客户会坚守一家在所有接触点上提供个性化和无缝体验的品牌，并且在这个体验驱动的世界中，糟糕的客户体验是他们离开的主要原因之一。在这种情况下，客户服务团队如何保持高度集中，提高客户满意度，管理高会话量，防止客户流失，并避免在此类情况下精疲力竭？首先，您需要确保能够在客户最喜欢的消息渠道上可达并可用——全年无休的可用性、多渠道消息传递、全渠道客户服务和个性化沟通是必不可少的。当您在客户所在的地方与客户见面时，您将超出他们的期望，增加他们购买的机会。这意味着确保客户能够找到他们寻找的内容，并使客服人员能够与客户进行交流，同时通过保持对所有对话的概览，使客户能够通过首选渠道与您联系。提高电子商务业务的客户保留策略高水平的服务交付响应、多渠道沟通方法、利用客户数据、提供上下文支持以及内部合作是提高客户保留的最佳方式之一。让我们深入了解。通过提高员工参与度提供卓越客户体验提高员工参与度是提供卓越客户体验的先决条件。随着公司的发展，客户群体也在扩大，从而增加了联系点和压力，要求您的员工提供更多服务。如果没有适当的员工参与度，您将越来越难以满足客户的需求。如何提高员工参与度？简短的答案是——通过改进您的系统，但以下是详细的答案：发放解决客户问题的工单不仅会将客户简化为参考编号——将过程放在人之上、牺牲客户体验，还会鼓励客服人员选择易处理的问题，将困难的问题推迟处理。Mobile Service Cloud是下一代对话式帮助台系统，取代了这种不人性化的对待客户的方式，并帮助客服人员在所有渠道上提供相关和个性化的服务体验。它消除了队列和工单，同时根据问题的发生分段、优先和分配问题，以确保快速解决。Mobile Service Cloud通过以下方式实现这一点：1. 高级路由传统的方式是将工作负载均匀分配给可用的团队成员，导致服务速度较慢且效率低下。Mobile Service Cloud将对话的所有权交给客服人员。路由使用基于规则和基于技能的元素的组合。基于规则的路由仅在满足预先确定的准则时将问题传递给客服人员，将不符合条件的对话移动到归档或不需要的收件箱，而无需人工干预。基于技能的路由根据客服人员的技能和优先级分配对话。使用Mobile Service Cloud，这些触发器适用于所有渠道的所有传入对话。2. 一体化代理人收件箱和智能收件箱管理Mobile Service Cloud的直观仪表板提供了一个代理人收件箱，其中代理人可以访问与客户（通过所有渠道）、合作伙伴和同事的对话以及单个屏幕上客户的360度视图。代理人可以通过一个收件箱进行每次对话，无论是哪种渠道。通过智能收件箱管理，他们可以暂停、存档或转发对话。这使得他们的收件箱保持清洁，帮助他们专注于下一个重要对话，节约成本并提高服务质量。所有这些措施都加快了响应和解决时间，提高了员工参与度，改善了客户体验和保留。推出忠诚计划并激发忠诚使用忠诚计划是提高客户保留率的另一个绝佳策略。忠诚计划奖励客户购买行为，并鼓励重复订购。您需要具备访问客户数据的能力的客户服务软件，以处理多渠道沟通，并随时向客户更新有关他们的奖励积分的信息，以实施有效的忠诚计划。然而，使用专门的忠诚计划并不是激发客户忠诚的唯一方式。例如，荷兰的珠宝公司My Jewellery 发现，与客户直接沟通对于保持他们的忠诚和建立信任至关重要。该公司开始实施专门的个性化全渠道沟通，以保持沟通的一致性和质量——不仅限于社交媒体，还包括 WhatsApp、Facebook Messenger 等，无论客户在哪里。他们利用Mobile Service Cloud通过单个收件箱连接所有渠道进行沟通。结果如何呢？所有对话都得到了简化，质量和效率大幅提升。89%的客户对对话的结果表示满意。通过利用客户数据进行升级销售和交叉销售有效的升级销售和交叉销售将通过不强迫、适时的优惠来帮助您保留现有客户。客户行为对于客户意图非常重要，有助于您的客服人员引导客户实现预期结果。通过利用客户数据（由客户数据平台提供），您的客服人员将能够提供自然延伸您现有客户关系的优惠。客户数据平台将来自多个来源的客户数据集中，并将此数据与您现有的系统共享。这有助于您更好地对客户进行分段（风险、高价值等），全面了解客户行为，并实时了解客户情况。它将以前独立存在的各种联系点的数据统一和组织起来，从而提供对客户行为的更深入洞察，推动相关和个性化的营销活动。正确的客户数据平台认识到客户旅程是动态的，并确保您的优惠能够根据客户行为的变化而变化。现在，您将能够提供获得信任和忠诚的个性化客户体验。改善客户支持并在客户所需的时间内为客户提供支持客户支持不仅仅是帮助并回答客户的问题。出色的客户支持要求您按照客户的条件，在客户的渠道上以期望的速度和效率提供服务。为了改进客户支持，您需要提供全面的服务，特别是在客户首选的消息渠道上，如实时聊天、WhatsApp、Facebook Messenger、短信等。您如何实现？Mobile Service Cloud的代理人收件箱管理客户的个人多渠道对话，包括与客户、同事和合作伙伴的对话。代理人能够在一个界面上查看或转发（共享或分配）对话。还有一些功能，例如客户可以使用的实时聊天Web小部件，立即与代理人建立联系（使用名称、登录以进行实时聊天或填写电子邮件表单）。使用内部实时聊天，团队可以实时协作，改善客户问题和解决时间，而外部（电子邮件）协作则涉及外部合作伙伴支持客户服务对话。此外，Mobile Service Cloud具有与您选择的系统连接的潜力，因此您将能够提供更快速和更个性化的服务体验。实现这一目标的第一步之一是使您的代理人能够立即访问一个视图中的360度客户资料。Mobile Service Cloud如何为代理人提供他们为提供改进支持所需的上下文数据？在一个屏幕上的对话旁边访问见解，无论渠道如何。将数据与电子商务系统、CRM、ERP或存储客户数据的任何地方集成。所有这些都有助于实现增强的协作、更快的解决方案和改进的客户支持。奖励您最有价值的客户忠诚计划更注重独家权益和额外福利，而奖励计划则提供更高的折扣率、免费礼品和其他奖品。拥有良好的奖励计划可以加速客户的忠诚生命周期。它还使公司能够根据客户的忠诚为客户提供与其忠诚为公司创造的价值成比例的好处。然而，您需要持续教育客户关于该计划并宣传其好处。客户数据平台在这方面也有帮助。当奖励计划与客户数据平台的力量相结合时，您将能够利用未触及的客户数据，并以更全面和个性化的方式奖励客户。这意味着识别客户采取的每个行动（通过客户数据平台捕获）并通过全渠道的忠诚和奖励计划奖励他们。这将鼓励客户更频繁地购买，增加客户生命周期价值，并阻止他们转向竞争对手。组合工具以提高客户保留率仅通过将客户保留率提高5%，您就可以使收入至少增加25%。单单这个统计数据和上述综合策略足以让您的客户保留率保持不停滞。然而，了解这些策略只是一方面，将它们整合到您当前的系统中，这才是问题的开始。但是，对我们而言，这不是问题。

ABC分析是一种根据其感知价值对物品进行分类的方法，用于库存管理。它帮助企业识别与客户需求相匹配的最有价值的产品，高效控制和分配资源，减少过时库存，并增加销售额。ABC分析的用途是什么？ABC分析使企业能够根据关键指标来管理其库存。一个品牌需要了解客户需求，以确定他们是否会购买某种产品。选择ABC分析的公司有机会分析他们的需求，并根据这些数据管理他们的库存。企业使用ABC分析的另一个原因是库存优化。为了满足客户需求，获得显著的销售额和更高的利润，公司应该根据需求、重要性和利润对其产品进行分类。有了这些信息，企业主可以战略性地定价他们的产品或服务。ABC分析有助于识别并减少客户不喜欢或利润率低的产品数量。方法实施后，企业家可以获得更顺畅的供应链，在额外的库存上减少成本，并高效地分配资源。现在您知道了ABC分析的用途，我们将继续讨论这种技术的优点和缺点。ABC分析的优点和缺点通过评估库存并根据ABC分析的原则对其进行分类，企业可以确定带来最大价值的制造或销售领域。这种技术的主要优点是它使您能够确定消费者最常购买的商品，并监控其供应情况以避免缺货。因此，企业可以专注于带来良好回报的优先级高的产品。这种方法的另一个优点是资源的有效分配。通过ABC分析，您可以将更多资金用于购买受客户欢迎的商品，并最终为您的公司带来良好的利润。此外，它使您能够减少对带来较少或没有利润并只积灰于库房货架上的商品的成本。该方法的缺点包括与传统成本核算系统的冲突以及较高的费用支出。对高优先级产品进行例行分析需要更高的费用，因此公司应准备一些额外的成本。现在我们清楚了优点和缺点，让我们来看看如何组织这个过程。进行ABC分析的6个步骤要进行有效的ABC分析，您需要按照特定的操作顺序进行。我们为您准备了六个步骤，供您在将这种方法纳入您的业务策略时参考。遵循这些步骤进行成功的分析。定义您想要分析的事物。 ABC分析的主要目标是确定每个产品的重要性。该方法使您能够确定最有利润的和最不利润的商品。结果，您将能够改善公司的财务表现。考虑您需要分析的项目，以了解它们对消费者的价值和带来的利润。收集必要的信息。 一旦确定要分析的库存，收集有关订购和携带成本的信息。利用您的会计工具之一来获取这些数据。对您的商品进行排序。 在开始过程之前，按照成本对产品进行排序。将它们从最昂贵到最便宜进行排名。弄清楚产品对公司的影响。 在电子表格中列出产品，并找出每个产品对您的业务的影响。将商品和它们的年度成本分开。根据需求将产品分为三类。 现在是时候根据ABC分析的主要原则将商品分成几类了。将您的产品分为三组：A类——带来80%利润的最有价值的产品，B类——较不受欢迎和有价值的产品，带来15%的利润，以及C类——带来5%收入的产品。分析获取的数据。 最后，您将得到一张电子表格，其中列出了产生最高收入的商品和不受买家欢迎的商品。检查列表，找出前面的赚钱项目。一旦您获得了有关高优先级和低优先级产品的必要信息，利用它们为自己谋利。请记住，您仍然需要跟踪商品的定价和销售表现，以确保它们的位置不会波动。简而言之，该技术在仓库管理方面特别有用。它有助于确定带来最高利润和企业主不需要补充的商品。分析为企业主提供了某些商品的销售表现清晰的画面。资源：本文定义了该术语，包括ABC分析的示例和指南。本文介绍了ABC分析的优点和缺点。本文揭示了ABC分析的八个步骤。上次更新日期： 2023年3月21日

WS频道号也是WhatsApp账号的一种，通常用来适用于WhatsApp营销软件中，很多企业都会使用WS频道号来做引流获客。 正常情况下，我们是无法注册WS频道号的，只能够通过第三方WS频道号注册软件注册或者是直接找号商购买WS频道号。今天我们主要讲讲如何选择WS频道号注册软件，希望对大家有帮助。 市面上有很多关于WS频道号注册的软件，在具体的选择上，可以参考如下条件：1.账号的注册质量 虽然说是可以通过WS频道号注册软件注册WS频道号，但是号码也是分质量的，有的注册软件注册的WS频道号质量高，可以使用很长时间或者是可以筛选很多数据，但是有的筛选几条数据就封号了。2.是否提供推荐注册国家 WS频道号注册软件，只能够帮助我们提高注册WS账号的成功率，不同的国家号段是不一样的，注册的成功率也不一样，软件是否支持提供相对好注册的国家供用户使用。3.软件的价格 要看WS频道号注册软件一个月多少钱，是否会比我们正常购买WS账号数据便宜，然后在结合自身的需求，综合评估选择适合的WS频道号注册软件。 LIKE.TGWhatsApp频道号注册软件，帮助您低成本、高效率的帮您注册6段协议号。该软件对接了主流接码平台、接码API通道，操作最低成本帮您注册大量WhatsApp协议号。 以上内容就是LIKE.TG小编为大家分享的关于“如何选择WS频道号注册软件？”方面的内容，希望对大家有帮助。想知道更多关于WS频道号注册方面的内容，尽在LIKE.TG官网。

虚拟信用卡又叫国际虚拟VISA卡或者是国际虚拟信用卡，实际就是没有实体卡卡片使用，只能用于线上绑定消费。主要是针对没有国际信用卡或者担心信用卡支付安全问题的用户群体推出的一个支付产品。虚拟信用卡涵盖线上多种支付场景。一般使用虚拟信用卡最多的是跨境商家，通过虚拟信用卡来支付平台店租、海外推广投放广告、仓储物流等费用，个人用户的可话可以用于海外淘、订阅付费、购买虚拟产品等等日常消费。那么介于虚拟信用卡可以使用场景这么多，那支付安全吗？这个问题是肯定的，线上虚拟信用卡比实体信用卡更加安全。消费过程中不需要用到实体卡片，可以大大的降低个人信息的泄露的风险，也可以直接避免卡片的丢失。另外虚拟信用卡不存在透支消费的情况，所以也不怕存在被盗刷的现象。用户可以根据自身的需求，随时停用或启用信用卡，最大限度的保障了资金的安全。虚拟信用卡开通难吗？有什么门槛？虚拟信用开通十分简单，没有门槛，轻松开户就可以实现后台无限开卡，无需申请审核等复杂流程。点击：https://vip.visacard.tw/，注册虚拟信用卡平台，注册成功后联系客服充值。即可实现后台自助选择开卡。虚拟卡销卡了，卡内余额能退回吗？可以的，卡片销卡后，不同的卡种有不同的销卡规则，详情可查看后台详情，销卡成功后，卡内余额会退回平台账号。虚拟信用卡可要申请多张吗？可以的，后台提供香港卡/美国卡/中国卡，可根据自身需求选择不同卡种开通，无数量限制。使用虚拟用卡有什么注意事项吗？随着虚拟信用卡的普及，发卡行的用卡规则也逐渐完善，所以虚拟信用卡会有一定的场景限制。虚拟信用卡禁止平台场景如Youtube、Wise、Prime、Netflix、Lyft、Aliexpress、其他薅羊毛行为场景是被平台禁止的。如有以上禁止行为，可能会触及到平台风控措施，强制销卡并锁定余额，情节严重的将进行由发卡行处罚或者封号。请规范使用平台卡BIN。虚拟信用卡支持平台场景社交平台：Facebook、Telegram、LIVE、TikTok、LINEPAY、SKYPE、DISCORD、TWITTER、DISCORD、TWITTER、REDDIT、Wechat等网络工具：Paypal 、Apple 、Tencent 、Canva 、SEMRUSH 、Alipay 、Kaspersky 、ExpressVPN 、FLYVPN 、XSOLLA 、Huawei 、AHREFS 、NetEase 、CYPRESS等电商平台：AMAZON、eBay、SHOPLINE、dhgate、LAZADA、taobao、SHOPEE、Etsy、PADDLE、SHOPLAZZA、Alibaba、FIVERR、momo、JUMIA、friDay等移动工具APP：Foodpanda、Glovo、Meituan等网络服务：Godaddy、WIX、porkbun、SCLOUD、ORACLE、AlibabaCloud、hostinger、PROXY-CHEAP、Dynadot、BANDWAGONHOST、101Domain、SITEGROUND、hetzner等游戏/娱乐：ZYNGA、OffGamers、Spotify等商务办公：ZOOM、Microsoft等请自觉遵循用卡规则，如有触动违反机制，平台将自动采取相应的惩罚措施。如需开卡充值，请联系客服咨询详情。

Facebook营销要素和注意点一、封面1. 前期不建议直接使用产品或者广告的banner图片，可以等积累了一些朋友再换。 目的是减少对方加好友时的阻力（针对没有FB基础的新用户）。 2.Banner图设计可以使用Maker Post、Lazy Design、美图秀秀在线等国内软件，也可以使用国外的http://www.fotor.com、http://www.canva。 com 是两个网站。 在帖子广告的设计中，这些网站比较常用，可以收藏。 二、头像1. 简单来说，男帅女美，也可以更栩栩如生，比如钓鱼的视觉，摆姿势 玩，尽显生活品味。 给人一种信任、美好的感觉，不要随意自拍。 （以前跟客户说信息要真实，客户大叔回头用手机自拍，胡子蓬乱，表情严肃。用企业logo和产品做头像！ 我提到的原因是个人账号强调社交，公共主页是营销的地方，个人账号与用户的互动更好，偶尔发送营销产品信息也可以。另一个是账号安全问题 ,头像比较难解封。2.记得把头像备份到自己的文件夹里，和身份证复印件和用过的资料一起保存，验证通过后上传这个头像就行了。三、时间线/信息流和朋友圈类似，可以在这里看到自己发的内容，重置权限。四、简介信息请根据您的实际情况填写内容。1. 除了FB，不可能知道所填内容的真实性，所以有一个稍微偏颇的方法。 比如你专注于英国市场，填写你在英国的工作经历，比如住在利物浦，那么FB会推荐可能和你有相似经历的人。 这是反使用算法。但是如果你添加一个客户并聊天，你可能感觉不好， 有优点也有缺点。 2. 建议填写网站和社交链接：公司官网、微信、LinkedIn。 其他内容由您自行决定。 3. 单击每个项目以查看它。 比如有情绪状态的选项，根据你填写的内容，有相关的产品促销给你。比如订婚了，很有可能很快就会收到婚礼的广告。 4. 您的详细信息：值得关注。 个人信息取决于您的个人表现。 你可以写你的专业简历，突出重点，介绍自己。 你比我清楚。 （每个人都应该有几套自我介绍的模板，进入不同的群和圈子，发不同的文案，就像简历一样。）5. 生活纪事，同理，信息越完善，Facebook就越了解你。 我们也可以尽可能地依赖我们自己的客户信息。 比如你卖女式泳装，所有的信息都和男人们有关。 如何贴近用户了解他们的需求，观察Facebook推送给用户的内容是什么？ 所以，有些人会专门养一两个号，养到极致，看同行的内容素材，看用户喜欢的内容等等。 所以我也建议在一个账号稳定，操作熟悉后，可以尝试多账号操作。 五、朋友，照片，更多1. 告诉我你可能认识的朋友和你推荐的朋友。 如果对方有几千个好友，尽量不要加，大概率的是个营销号。 我的教程内容更多的是精益操作。 简而言之，早期添加应谨慎。 你得到你播种的东西。 （说说好友列表的设置，关于分享权限，如果没有设置好友列表，原来的分享权限只有好友和好友的好友）2. 更多里的点赞和群是 最值得一提。 它可以为我们节省大量的时间和精力。 （视频会详细讲解，以同行和客户为例，2-3个例子）3. 这是了解一个人，管理各种亲密的喜欢和团体的最佳渠道。 六、关于发帖我经常遇到以下问题：1. 派派，不知道发什么，没什么好吹的？ 我什至不经常在我的朋友圈发帖。 2. 我没有很多朋友，发的信息也没有好友看，没有什么互动。3. 很忙，没时间去发帖。答案：首先看帖子的形式和内容（视频演示）； 其次，对于外贸来说，你参加过展览，拜访过客户，客户来过验厂，产品的生产过程，甚至交货和物流都可以作为展示，创造信任感。 这不就是微商吗？ 不，一般我们达不到高级微商的水平。 第一，不是没有人看，所以不发，而是发了之后传播和搜索，为了引起别人的注意。 第二，没时间发帖。 发帖耗时极少，还可以与朋友圈同步（见贴），公众主页可以设置定时发帖。 简而言之，只要您开始使用，就可以花费很少的时间来处理它。 这部分属于实操内容，需要结合大量案例，后面会讲到。 第三，只有选择公开权限的陌生人才能搜索帖子。 如果共享权限被限制，除了被限制的共享对象外，其他人将无法搜索。 因此，建议可以选择发布产品信息。 权限，具有有限和私有权限。 朋友的朋友 此权限选项的范围包括朋友。 七、Facebook营销攻略总结1. 创造一种信任和可靠的感觉。 2. 融入一些生活、旅行等展现个人魅力的事物。 3. 了解一些名人、明星和企业家的个人主页的内容和封面。4. 掌握Facebook营销攻略是为了前期的Facebook引流吸粉做铺垫工作，要把账号运营起来营销，是需要时间跟精力去管理跟维护的。5、最好的营销结果导向就是为Facebook引流吸粉，怎么样快速获得Facebook精准粉丝，Facebook活跃用户，请联系客服咨询。

如何选择合适的云服务器？云服务器的配置选择，和网站或应用的类型、访问量、数据量大小、程序质量等因素有关，建议和网站或应用的开发技术人员沟通，选择最适合自己业务场景的配置。 如果没有技术人员可提供建议，不妨参考云服务器厂商提供的配置方案，像1核1GB 1M的入门型适用于个人网站初始阶段；1核 2GB 1M的基础型适合流量适中的网站应用，或简单开发环境、代码存储库等。另外，LIKE.TG还有专门针对网站、电商、游戏、移动app等不同行业的解决方案供参考。怎样选择云服务器？选择云服务器的配置的话就要主要参考这几个因素：CPU，内存，硬盘，带宽，线路，操作系统和地区。下面分别说一下：CPU就代表了云服务器的运算能力，如果网站流量较大，如果网站流量较大，动态页面比较多，建议选择2核以上CPU，而且目前的云计算厂商提供云服务器的配置还可以随时增加，也就是当你觉得业务量增长了，需要更强的运算能力了，那么就可以直接在官网上进行资源扩充。内存是数据的中转站，也是决定网站打开速度的重要因素，内存越大，可用缓存越大，打开速度也就越快。根据你网站的规模选择合适配置的空间，假如是一般的个人博客，或者企业展示网站类，就可以选小一点的，若是商城类，新闻类就要相对大一点的空间，针对于各种应用场景，需要采取不同规格的配置，总之，最适合的才是最好的。硬盘是存储数据的地方，硬盘的大小要根据网站的数据大小决定，在选择时应该考虑到剩余空间。另外硬盘的I/O读取速度直接决定文件读取的快慢，云服务器硬盘的读取速度比其他网站快很多，一般情况下都够用。根据网站的性质选择合适的带宽，看你的网站类型、结构和访问量等指标或者预计，一般新的网站，图片不多，也做了处理的，有2M足够了。带宽只要真实，不用多，够用，合适就好；或者，先选择2M，不够再加，这样比较稳妥。如果是普通的网站。比如文字网站，图片网站，论坛等，占用的带宽非常小。5000的访问量可能也占用不到2M的带宽。如果是视频，下载等为主的网站。可能几百个人同时在线都需要占用10M以上的带宽。操作系统的选择和个人的熟悉情况和网站具体情况有关，对哪种操作系统比较了解就选择哪种操作系统，另外windows系统对asp程序支持较好，不过占用内存较多，而Linux系统对PHP程序比较友好，更省内存，并且有的程序可能只支持某个操作系统。现在比较主流的云服务器，像LIKE.TG的ECS就提供的各个版本的操作系统的镜像，还能非常便捷地获取由云市场提供的各种应用软件的镜像和工具等，甚至可以实现免安装和一键部署。线路的选择对于我们来说有的时候十分纠结。如果我们是针对于本地用户，那么我们本来可以选择单线路的服务器，但是双线服务器的优势一般在于双IP，并且对于一个城市来说，宽带有电信、网通不同的。地区，即云服务器所在地区，最好选择在你目标用户所在的区域内，这样网站等打开速度更快。最好选择的云服务提供商有能力在多地部署数据中心，这样可以提供更好的容灾性还能帮助降低访问网站的网络时延。如何选择适合我的云服务器？选择云服务器的配置的话就要主要参考这几个因素：CPU，内存，硬盘，带宽，线路，操作系统和地区。不同类型的网站不同的流量和业务场景，选择不同。根据网站的性质选择合适的带宽，看你的网站类型、结构和访问量等指标或者预计，一般新的网站，图片不多，也做了处理的，有2M足够了。带宽只要真实，不用多，够用，合适就好；或者，先选择2M，不够再加，这样比较稳妥。如果是普通的网站。比如文字网站，图片网站，论坛等，占用的带宽非常小。5000的访问量可能也占用不到2M的带宽。如果是视频，下载等为主的网站。可能几百个人同时在线都需要占用10M以上的带宽。操作系统的选择和个人的熟悉情况和网站具体情况有关，对哪种操作系统比较了解就选择哪种操作系统，另外windows系统对asp程序支持较好，不过占用内存较多，而Linux系统对PHP程序比较友好，更省内存，并且有的程序可能只支持某个操作系统。现在比较主流的云服务器，像LIKE.TG的ECS就提供的各个版本的操作系统的镜像，还能非常便捷地获取由云市场提供的各种应用软件的镜像和工具等，甚至可以实现免安装和一键部署。可以上LIKE.TG官网了解推荐配合或者解决方案。云服务器租用一年多少钱？云服务器的配置选择，和网站或应用的类型、访问量、数据量大小、程序质量等因素有关，建议和网站或应用的开发技术人员沟通，选择最适合自己业务场景的配置。 如果没有技术人员可提供建议，不妨参考云服务器厂商提供的配置方案，像1核1GB 1M的入门型适用于个人网站初始阶段，这个配置也就几十块钱；1核 2GB 1M的基础型适合流量适中的网站应用，也就100块钱左右。另外，LIKE.TG还有专门针对网站、电商、游戏、移动app等行业的解决方案供参考，不知道怎么选配的可以参加一下。

　 在WhatsApp营销过程中，我们会使用到大量的WhatsApp账号，而由于WhatsApp官方对WhatsApp账号的管控，中国号码是很难注册WhatsApp账号的，再加上WhatsApp营销本身就会容易导致账号被封，所以基本上做WhatsApp营销的小伙伴都会使用到WhatsApp频道号。　　WhatsApp频道号也是WhatsApp账号的一种，但是WhatsApp频道号是通过虚拟号注册的，基本上都是通过WhatsApp频道号注册软件批量注册的，不能扫码登录到WhatsApp软件，只能够通过市面上的WhatsApp营销软件来批量登录WhatsApp频道号。 WhatsApp频道号注册　　使用WhatsApp频道号做WhatsApp营销，有如下好处：　　1.节省号码成本　　因为在WhatsApp营销中会使用到大量的WhatsApp账号，而正常注册WhatsApp账号的成本是非常高的，因为你需要大量的设备去接受验证码，一台设备只能登录一个WhatsApp账号。　　通过WhatsApp频道号注册软件批量注册的WhatsApp频道号，自动化操作无需人工操作，且节省号码成本，只需要一个软件即可，无需购买大量的手机设备。　　2.信息推送　　频道号可以用于定期向受众发送最新的产品更新、行业资讯或特别优惠等信息，保持用户的兴趣并促使他们保持与品牌的联系。　　如果大家要注册WhatsApp频道号，推荐可以试试GOWS自带的账号提取功能，一键购买商业号、个人号、频道号，全球营销无忧。