Developed by Apache Software Foundation, SpamAssassin is a Pearl-based email spam-filtering computer program, which can be used as an independent spamfiltering application or a subordinate program to other spam filtering programs. Ways to Work with SpamAssassin Integratethe program into a mail server so it will fulfill the automatic filtering of mail sent to the website. Integrate with several email clientsto be run by individual users. Spam-filtering Methods of SpamAssassin DNS-based blackhole lists and DNS-based whitelists Fuzzy-checksum-based spam detection filters Hashcash email stamps based on proof-of-work Sender Policy FrameworkandDomain Keys Identified Mail URI blacklistswhich are tracking spam websites SpamAssassin applies a variety of rules that are used to detect whether mail is spam or not. In the program's documentation, these rules are called "tests." Each test has a particular value, which will be assigned to a message if it matches the criteria. The value can be negative or positive. A positive value means that the message is "spam" and a negative value stands for non-spam. By combining all the test scores, the program compiles a general score. SpamAssassin sets the score threshold, which defines whether the message is spam or not. Usually, a message has to match multiple tests to be classified as spam. One only test match will not mark it as spam. SpamAssassin is free software, also called open source.

Social Media Marketing (SMM) is marketing that targets social platforms like Facebook, Instagram, TikTok for brand promotion, target audience growth, driving website traffic, and increasing sales. In this video, Alex shares valuable insights on how to boost your social media with chatbots. Below you can see thenumber of monthly users of the most popular social platforms. Social networks Active users, monthly Facebook 2.37 billion Instagram over 1 billion TikTok 800 million Twitter 326 million LinkedIn 303 million Pinterest 300 million Why is social media marketing important for every business? SMM is the easiest way to reach an enormous audience— nowadays a half of the global population, 3.8 billion people, use social media. Moreover, this number is constantly growing—since 2019, social media use has grown by 9.2%. Social media is extremely useful for increasing brand awareness. According to Hootsuite, 52% of online brand discovery happens in public social feeds. In other words, the majority of people learn about new brands on social networks. In 2019, people spent an average of 2 hours and 24 minutes every day. And this indicator has also grown— time spent on social media increased by 1.4%. That makes social media a great way to not only reach your audience but also to interact with them for a long time. Every year, social networks become more and more significant in terms of boosting sales. For instance, in 2019, 43% of internet users used social media when researching products before making a purchase. Although only 12% of people are ready to click a “buy” button on Facebook or Instagram, social networks are highly significant in the early stages of the buyer's journey. Benefits of Social Media Marketing Increase brand awareness Boost website traffic Faster and easier content distribution Regular interaction with the target audience Industry, marketplace and competitor insights In addition to access to a broad audience and close interaction with customers, SMM has other advantages. Here are several benefits of incorporating social media into your marketing strategy. Increase brand awareness 54% of users research products through social media. So, a brand should have high-quality accounts on different social networks to take advantage of the users’ social media interests. In this case, potential customers can reach a brand on their favorite platform. Furthermore, excellent service through social media is also crucial. People expect companies to help them, and, if the assistance was excellent, they are happy to recommend the brand to others —71% of users will recommend a company if they had a positive experience with a company on social media. Boost website traffic Although many social media platforms allow brands to sell their products without going to an external website or landing page, social media is still a great way to increase the traffic. For instance, 11% of all mobile website traffic originates from social media. Faster and easier content distribution If you promote your business via content marketing, you can distribute your content more effectively with SMM. People always share useful, exciting, and entertaining information with their friends on social networks. It often moves beyond one network and its members and facilitating the growth of your target audience. SMM is a great way to inform your customers about special offers. Social networks help deliver information about sales or giveaway swiftly and cheaply, although the majority of users prefer to receive promotional messages by email. To meet their preference, give LIKE.TG a try and launch an email campaign. Regular interaction with the target audience Because half of the world’s population uses social networks for almost three hours each day, SMM is the best way to interact with the audience. This way, your brand is already in the place your customers prefer to spend their time, so it helps you stay close and be more trustworthy. Moreover, SMM— more than any other marketing channel — helps you get feedback from customers. In any possible way— through reviews, likes, comments, etc. If your clients have had a bad experience with your product, they would rather inform you about it through social networks, than through email or telephone call. It creates the opportunity to react properly, and retain this particular client and attract others. Industry, marketplace and competitor insights Social media gives you a great opportunity to monitor not only your customer satisfaction but also the latest industry trends and your competitors’ activities. With the last industry news, you get the additional content— you can use them as topics to discuss with your followers. By obtaining data from your competitors, you get the inspiration to improve your product or your approach to SMM— never stop learning from those around you. Social Media Marketing Goals You can pursue a huge variety of goals with social media marketing — it depends on your overall marketing strategy. Here are some examples of popular goals for SMM: community engagement increase; sales and lead generation; customer retention; website traffic growth; audience growth; handling negative feedback; feedback search; competitors and trends monitoring; increasing brand awareness; consumer demand research. No matter what your goals are, you have to define them precisely— it will help create your SMM strategy and content. Social Media Marketing Tools Ten years ago, social networks were a small field, and it was easy for marketers to manage them manually. Today promoting your brand via social media is a tough job, which demands a lot of additional tools to make everything work. Implements for social media marketing can be used for these purposes: mentions monitoring; posts creation and scheduling; brand-user communication; performance analytics. To find more info about useful SMM instruments, their implementation, key features, and pricing, check out our list of 10+ Best Social Media Marketing Tools for 2020. Social Media Marketing KPIs Engagement metrics Reach metrics Conversion metrics KPIs or Key Performance Indicators are crucial for marketing, sales, and SMM as well. They are measurable values that will help you understand how successful your marketing is in terms of achieving its goals and overall performance. However, 19% of marketers in 2019 didn't know how to measure their SMM’s effectiveness. Measuring social media marketing effectiveness has gone far beyond counting the number of likes, shares, comments, and followers. Today it is possible to figure out how exactly your efforts in SMM affect your business. To make it easier, let’s divide SMM KPIs into several groups according to the specific goals they measure: engagement, outreach, and conversions. Engagement metrics In addition to likes, shares, and comment statistics available on every social media channel, you can combine them with some more intricate metrics to get the full story. Average engagement rate— allows you to monitor the way users interact with your campaigns. Amplification rate— shows how your followers share your content with others. Virality rate— helps you understand which of your content has the potential to go viral. The table below contains formulas to calculate engagement metrics. Metrics Formula Average engagement rate (Likes+Comments+Shares) / Followers * 100 Amplification rate Shares / Followers * 100 Virality rate Shares / Impressions * 100 Reach metrics These metrics help you understand how many people outside of your followers can see your content. Post outreach— shows how many people have seen your post since it was published. Audience growth rate— helps track the speed of your page’s growth in terms of followers. Social share of voice (SSoV)— shows how many times people mentioned your brand in comparison to your competitors. Follow the table below to calculate the reach metrics. Metrics Formula Post outreach Post views / Total followers * 100 Audience growth rate New followers / Total followers * 100 Social share of voice Your mentions / All other mentions * 100 Conversion metrics Your content might be engaging and shareable, but what contribution does it make to your business? Conversion metrics can show you. Conversion rate— helps you understand how many people converted into customers after your post. Click-through rate (CTR)— shows how many people reacted to your CTA. Formulas for conversion metrics are given in the table below. Metrics Formula Conversion rate Conversions / Clicks * 100 Click-through rate (CTR) Clicks/ Impressions* 100 How can I create a social media marketing strategy? It’s impossible to do effective marketing on social networks without a well-produced social media strategy. We’ve already published a precise guide on how to create a content marketing strategy to promote your brand. Here we’ll just sum up the main points: Determine your goals for social media. Align your SMM goals with the overall goals of your business. Analyze the target audience of your brand. You have to define your customer persona to reach their hearts. Learn how to work with your target audience on social media. Choose key social media platforms. Not all of them may suit your business, use platforms that are popular with your target demographic. Choose your brand’s tone of voice. The way that you interact with customers defines how they perceive your business. Create an SMM content plan. Include several types of content, namely promotional, entertaining, and informative. Define KPIs to measure your success. They should strongly correlate with the initial goals of your social media marketing efforts. How to integrate a chatbot into your social media strategy How to create and use a Facebook Messenger chatbot with LIKE.TG How to create and use a Telegram chatbot with LIKE.TG How to create and use an Instagram chatbot with LIKE.TG Social media is great for interacting with customers around the clock. Moreover, at least half of your clients expect your business to be open and ready to help 24/7. The only way to satisfy this need without using extra budget resources is to integrate chatbots into your social media platforms. The finance, healthcare, education, travel, and real estate industries benefit the most from using chatbots. In fact, the usage of them is beneficial for any business, which specializes in customer care rather than sales, and requires customer support or other types of consulting. Chatbots help firms to save 30% on customer support expenditures. Also, chatbots are perfect for small businesses— they help you get started with one of the most up-and-coming marketing channels, messenger marketing, and minimize expenditures for sending messages. And the best part is that you don’t have to hire a developer or learn extra skills to create a social media chatbot— it is cheap and easy to build Facebook and Telegram bots with LIKE.TG. How to Create and Use a Facebook Messenger chatbot With LIKE.TG Log into your LIKE.TG account. To create a Facebook bot, find the “Chatbots” tab, and then click the "Connect" button. Sign in to your Facebook account, then select the pages for which you want to create chatbots. To be able to test messages and campaigns, subscribe to your chatbot. Check your Facebook messages— our bot has already replied to you with a welcome message. To teach the bot to respond to users’ queries according to a predetermined scenario, create an automated flow. Choose “Create a new trigger,” and then click the "Create a flow" button. Start with adding the "Message" element. If you are planning to add more than one element in the flow, add a button to the message. Add all the elements you need. To connect them, drag a line from a button in one element to another. Remember to click "Apply" for every block you add to save it. Once you have added all the elements of the flow, click "Save" to save the flow and bind it to a trigger. Also, you can save the flow and send it to yourself to test it. With our Facebook Messenger, you can also send Facebook campaigns and newsletters through messenger, and create a chat menu. Find out how to set up and launch a Facebook chatbot with LIKE.TG. If you need some inspiration, check out our roundup of great Facebook chatbots and our guide on how to implement a Facebook chatbot strategy to get the best results for your social media marketing. Connect your Facebook bot How to create and use a Telegram chatbot with LIKE.TG Create a new bot via Telegram— find @Botfather, send the /newbot command and name your bot. In response, you’ll get a link to your bot, some recommendations on setting it up, and the bot’s token. Open the “Chatbots” tab in your LIKE.TG account, choose the “Manage bots” tab, and paste the token in the Telegram section. Then click “Enable” and subscribe to your bot on Telegram to test it. To customize the bot for your needs, organize its structure. Check our precise instructions on how to create and set up a Telegram chatbot with LIKE.TG. Get more info about managing your chatbot from our knowledge base. Connect your Telegram bot How to Create and Use an Instagram chatbot With LIKE.TG Log into your LIKE.TG account or register. To create an Instagram bot, find the “Chatbots” tab, and then click the "Connect" button. Connect your Instagram account to your Facebook business page. Follow the instructions. Choose the Instagram business account for which you want to create a bot.Then select the linked company Facebook page. Add the owner to the created bot. Make your second (personal) Instagram account the bot owner. Log in and scan the QR code. Enter the code and send the message. You will receive a welcome flow if everything is set correctly. Follow this step-by-step guide to creating an Instagram chatbot. Read this article on our blog to learn how to automate conversations with users, qualify leads effectively, increase sales and drive website visits with the help of an Instagram chatbot. Connect your Instagram bot 7 Social Media Marketing Tips for Beginners Create a content plan for every platform Post regularly and frequently Include hashtags to increase brand awareness Use visuals to boost engagement Explore different content formats Interact with your audience Entertain your subscribers Ready to start with SMM but still wondering how you can take full advantage of it? We’ve brought you several tips on how to make social media marketing effective. Create a content plan for every platform Doing SMM without a content plan is a bad idea— you’ll get confused quickly, and your marketing won’t be effective. Moreover, you should create a different plan for each platform— they can vary by the average frequency of posting, themes, post formatting, and so on. Your task is to spot optimum options for every platform you use and make it work the best way possible. To manage all this multiplicity, use special services for auto posting. They will not only help schedule posts but also watch the metrics across all of your social accounts. Post regularly and frequently The main rule for successful social media marketing is posting on a regular schedule consistently because your followers will get used to receiving your content on a schedule. They will be upset if you don’t deliver it on time. Frequency also matters— brands that publish new content once or twice a day engage twice as many users as brands that post several times a week. To maintain such a high frequency, try to use pieces of old content— transform existing blog posts, landing pages, and offers that you have on your website into a new format, tailored to each platform. For example, you can publish infographics from your landing page as a self-sufficient post. Include hashtags to increase brand awareness When used correctly, hashtags will help your content appear in search engine results, spread the knowledge about your brand, and create a closely-knit community. Monitor popular hashtags in your industry and make sure they haven't been used before. Analyze how they perform with your audience. As well as using existing hashtags, try your hand at creating your own branded hashtags, as Pringles did. Creating your own hashtags allows you to track what your followers and customers are saying about your media presence and product. Use visuals to boost engagement Incorporating visuals into your social media marketing is not an option, but a necessity— 80% of marketers are already doing it. And it works – users like this kind of content and share it with others more willingly. For instance, tweets with images or other types of visuals are retweeted 1.5 times more than posts without them. One of the most engaging types of visual content is video— 60% of people said they watched videos on Facebook, Twitter, Snapchat, or Instagram in the last month. And you can create videos without an enormous budget or team of professionals. Instead, try to make animated videos with free services, film your workday on a smartphone, or use content generated by other users as Lime Crime does. To make the most of video marketing, check our guide on creating and implementing a video marketing strategy in 2020. Explore different content formats Each social media platform offers a variety of content formats. For instance, on Facebook, you can post long reads, short text posts, standard and 360-videos, and stories. Instagram allows you to publish stories, photos, short videos, and long videos on IGTV. However, not all of these content formats work well for every business. Stories are considered to be “Somewhat effective” or “Very effective” by 57% of marketers. Meanwhile, only 12.2% of brands use IGTV. Try different features that social networks offer you, keep track of the results, and use the ones that work well for your company. For example, National Geographic works with 360-videos and gets tons of reactions from their followers. Interact with your audience Audience interaction is the primary role of SMM. Regularly monitor comments and discussions, always answer your followers' questions, and never delete negative feedback and reviews. If your client is not satisfied — do your best to change the impression and improve their current and future experiences. Your goal is not only apologizing but also helping the customer solve the problem as Domino’s Pizza does on Facebook. Entertain your subscribers Finding funny and entertaining content is the main reason that people use social media— for instance, 45% of people aged 16-24 and 33% of 35-44 said that they use socials for entertainment. So, posting jokes on your company’s social media account gives your audience what they want and may increase their engagement. But be careful: jokes should be funny yet polite, industry-related, and dosed accurately. If you feel awkward posting jokes, try another way to keep them amused with other entertaining content formats such as text games, questions, or challenges. Here is a dose of inspiration from Asos — the company posted a brain teaser and got more than a hundred comments. Social Media Marketing Examples Learning from others is always a good idea. Let’s look at some examples of good SMM, including a successful campaign, work with user-generated content, and SMM for B2B. Starbucks In 2017, Starbucks launched a unicorn frappuccino campaign. The company promoted its new drink— gigantic pink iced coffee, which looked amazing in Instagram photos. The trick was that unicorn frappuccino was only available for one week. Instagram users shared their photos with #unicornfrappuccino hashtag willingly, and still do so— the number of publications with the hashtag is almost 155,000. But most importantly, this one-week campaign allowed Starbucks to raise its global sales by 3% for the second quarter of 2017. Essie The nail polish brand Essie is a great example of how to promote your products on social media without launching a new product or collecting data. The company encourages its customers to share their photos with #essielove hashtag and gets tons of user-generated content for free. Ikea The department of the Swedish furniture brand in the USA found a way to increase their sales through Instagram. The company placed the phrase “Shop our Instagram pictures” on their site. They also added a link to their landing page, which collects posts from Instagram and redirects users to the product page on their main website. As a result, customers can buy an item they saw on social media directly. General Electric Even complex products can be promoted via social media as General Electric shows. The brand inspires followers with stories and examples of using their products in different industries and everyday life. Slack The best-known messenger for business communications nailed it with their Facebook account. The company posts product updates, useful articles, and tips, and accompanies it all with vibrant visuals— images, gifs, and videos. The result of these efforts is almost 125 thousand subscribers on Facebook alone. Use SMM to its full potential— register with LIKE.TG to stay tuned to your customers 24/7 via chatbots for Telegram and Facebook Messenger, work with leads, and enhance sales with email marketing.

Social media listening is the process of keeping tabs on how your customers and leadsfeel about your product, brand, and competitors. Itrequires monitoring and analyzing brand mentions, competitor mentions, hashtags, trends, discussions, and reviews to unlock valuable insights and act on them. In this article, you'll get to know why social media listening matters and how it differs from social monitoringand learn how to make the most out of social listening tools. Why is social media listening important? Think about your favorite coffee shop or bakery. What makes it special? Maybethe staffknows your name, favorite drink, how much sugar you add to your coffee,oryour preferences and allergies, offering a dessert you're likely to enjoy. Or perhaps they are just not indifferent to your opinionon all these things. One way or another, they care and do their best to provideexcellent customer service. Social media listening allows you to do just that without missing any info you could use to your advantage. Analyzing how users feel about your brand provides the following benefits. Reacting quickly. Special tools like Sprout Social or Hootsuite enable marketers to track their brand mentions on socials. Thisenables you to interact with usersquickly, provide customer support, and react to their complaints and negative feedbacktimely. Revealing customers' unmet needs. Monitoring keywords and hashtags related to your industry allows you to find clients' pain points thatyou have not tended to yet. Keep track of your customers' social media sentiment to discoverhow they feel about your brand. If the sentiment is down, you can get to know the reasons and take action immediately. Forecasting hard times for your brand. Luckily, you can predict a crisis before it overtakes your companyby keeping tabs on sentiments. So, if you find out about negative reviews and feelings regarding your brand early, you'll be able to prevent a catastrophe for your company. Analyzing competitors. Knowing how people feel about your competitors is just ascrucialas understanding what they think about your company. Analyzing their campaigns, product releases, and social media strategy will help you uncover their strengths and weaknesses and use theobtained data in your strategy. Discovering prospects. When monitoring your brand and product mentions on socials, you'll uncovera segment of potential clients who are interested in your services but still have some doubts. These leads may ask questions about your brand to collect feedback from your existing customers. The great news is that you can detect these prospects, provide them with personalized help, send a demo, make a relevant offer, etc. This is your chance to turn more leads into clients. Identifying brand advocates. While analyzing all the discussions, mentions, and hashtags connected to your brand, you may encounter frequent buyers and people who adore your brand. Satisfied customers are generous with praise. Once you find them, show that you appreciate them, make special offers, and offer collaboration. As you see, social media listening provides businesses with tons of pros. Before you implement this strategy, you need to start with social media monitoring. Let's make the difference between these two approaches clear. Social Media Listening vs. Social Media Monitoring These terms are closely related to each other and are implemented together. Still,there are some differences between them. Social media monitoring is the first step toward understanding your customers. Itrequires monitoring your brand andcompetitormentions, hashtags, and trends to have a clear picture of how your brand is presented on social media. Tracking ROI and creating A/B testing campaigns are the two primary goals of social media monitoring. Marketers using this approach are generally interested in customers' engagement with their brand. Social media listening implies lookingbeyond the engagement metrics and brand mentions. With the help of this strategy, you can find answers to questions like "Why are customers feeling this way about our product?" This feeling is called social media sentiment. Tracking it is essential for social media listening. Brands use thecollected data toenhance their marketing campaigns, customer service, and brand development. So, both approaches are crucial for maintaining healthy relationships with your audience. Now you might be interested in how to get started with this process, so let's get into it. Howdo you get startedwith social media listening? Since social media monitoring is prior to social listening, it is your starting point. To analyze any data, you need to collect it first. To make the process less challenging and time-consuming, consider using social media listening tools. While choosing one, make a list of social media platforms where you want to gather data. They can include Facebook, Instagram, Twitter, YouTube, TikTok, etc. The more channels you choose, the more accurate your results are. Next, find a tool that cancollect data across all the social media platforms you choose. This way, you'll save money and time since each service requires some time to understand how it works. To set the ball rolling, you need to create a list of keywords relevant to your business. They should include the following: your brand name; product name; company hashtag; industry-related hashtags; campaign-specific hashtags; CEO, spokesperson, and top manager names; your slogan; industry keywords; common misspellings of everything mentioned above. After you add keywords to your tool, the process is launched. You'll get to know the sentiment around your brand, mentions, comments, reviews, frequently asked questions, discussions, and other insights that you can use to your benefit. Exploreyour brand mentions on social media. The majority of your mentions will reflectpeople's feelings about your brand on social media. If there are a lot of negative mentions, figure out what the issue is(e.g., product quality, customer service, marketing campaigns, etc.) and take action to resolve it. Find out what people admire about your brand. This data will be your blueprint for improvement. You'll be able to enhance your benefits and invest in things customers love about your company. Reveal your clients' pain points. Firstly, focus on your company's customers. Monitor the issues they facedaily and react immediately. Then,single out the pain points of your competitors' clients to be able to offer help at the right time. Consider assigning a person responsible for tracking these customers on socials. This way, you'll solve customers' problems quickly and show that your brand cares about them. Identify your clients' frequently asked questions. They will help you understand what common issues they face and fail to find answers on yoursocial media profile or website. Create a list of FAQs and let your chatbotanswer them to free up your customer support team's time. With LIKE.TG, you can create aFacebook Messenger, Instagram, WhatsApp, and Telegramchatbot for free. Now that you know how to get started with social media listening, let's look at thefive most popular tools. Top 5 Social Media Listening Tools In this section, we'll introduce you to the best social media listening tools that will help you obtain priceless insights into your brand performance. Sprout Social Sprout Social is a powerful platform for building and managing your relationships with customers on social media. With this service, you can organize yourtasks and ensure a smooth workflow when working with your social media accounts. You can create, publish, and schedule content, get in-depth reports, and keep track of analytics. Theuser-friendly social listening tool enables you to get a deeper understanding of your customers' needs. You canmonitor all the infoabout your brand, industry, and competitors mentioned on social media andanalyze your brand health and customer sentiment. The serviceenables youto find your brand advocates and opinion leaders and connect with them. If you are thinking about launching a new product, you can collect user feedback and ideas to create something really valuable. With Sprout Social, you canexplore different industry gaps and evaluate your opportunities to increasemarket share. Below you can see a customer dashboard on SproutSocialwhere you can find different sentiment trends. Hootsuite Hootsuite is a platform for social media monitoring and social listening. It allows you to manage your profiles on several social networks from one place. Hootsuite offers features that help with engaging your customers, scheduling posts and messages, collaborating with your team, delegating messages to the right team members, monitoring what clients say about your company and competitors, and viewing analytics. With the help of your dashboard, you can quickly respond to customers' messages on several social media and create a list of your leads, important clients, and influencers you want to contact. The Hootsuite Insights feature allows you to explore and analyze your customer sentiment. ReviewTrackers is a Hootsuite app that allows you to track your brand reviews on more than 50 sites and share them on social media. Check out the Hootsuite dashboard below. You can see several columns in the Steams section — your social media feed connected to Hootsuite. Brandwatch Brandwatch is a social media analytics tool that allows you to keep tabs on your brand mentions on social networks, blogs, forums, and news to get a clear picture of how customers see your brand, understand what trends to follow, and find influencers to collaborate with. The platform provides smart AI to get deep consumer insights from 100 million sources. With Brandwatch, you cananalyze your brand health and monitor brand mentions and real-time changes in customer sentiment. The platform enables you to analyze your industrytrendseven if your brand is not mentioned and improve your brand messaging based on unstable consumer perceptions. Brandwatch warns you about impending crisesusing real-time alerts. This way, you won't miss any disastrous brand mentions and be able to act immediately. You can share helpful reports, insight screens, and email updates with any team member to keep them in the know. Below you can see an example of market analysis you can get in your BrandWatch account. Agorapulse Agorapulse is a social media management platform that helps you keep track of all your messages on socials, publish and schedule content, find key opinion leaders, and stay organized with your analyticsacross all channels. Agorapulse enables you to monitorallof your conversations and messagesfrom one place, identify your fans, categorize users to give your team some context before contacting them, and keep an eye on your Facebook and Instagram comments. You can make use of saved replies,inboxfilters, and one-click translations to prevent chaos in your inbox. Agorapulse provides intuitive publishing features for you to ensure smooth collaboration with your team, including a big-picture content overview. You can create personalized content, reschedule posts, and publish everything on the go. You can label any important conversation or competitor activity to have quick access to it. Monitor your customers' feedback and respond immediately. Below you can see comments and messages received in the Agorapulse inbox. You can label and translate them or respond using saved replies. Buffer Buffer is a social media marketing tool that allows clients to measure their performance on social media. Its core functionality includes Buffer Publishing for post-scheduling, Buffer Analytics for actionable reports, and Buffer Engagement for social media listening. With Buffer, you can schedule posts, tailor and customize them for specific networks, plan and prepare your Stories, respond to comments immediately, and track your progress. You can highlight users' important commentsusingyour dashboard, see unanswered comments, and receive alerts once your sentiment becomes negative. You can discover Stories and post analytics, get insights into audience demographics and boosted posts, monitor each network's most important engagement metrics, get daily updates on your reports, and receive custom reports. Below you can see Buffer's post engagementanalytics. You cansee the time when your audience interacts with your posts the most. Congrats, now you know why social media listening is crucial to your business andhave learned about the topfive tools that will help you improve your brand performance on socials.

The soft bounce is the number of emails that were temporarily denied by the recipients’ email servers. Soft bounced emails reach the inbox right after the recipient of the mail service fix the reasons for the denial. Soft Bounce vs. Hard Bounce When the recipient's email server stops an email, it is called the bounce. The reasons for email rejection determine the type of bounce. The bounce can be either soft or hard. Soft bounce A three-digit number starting with 4** indicates the soft bounce issues. If the temporary circumstances which provoke soft bounce are eliminated, the email will reach the recipients’ inbox afterward. You can barely influence the reasons for the soft bounce. Here they are: Temporarily unavailable. It means that the email server of the recipient was not operating at the time of sending. Right after the email server continues working, the email will be delivered. Mailbox full. It means that there is no room in the recipient’s inbox to get more emails. In case the subscribers clean some space in their inboxes, LIKE.TG will attempt the delivery once again. The email is too large. It means that the user has set the maximum size of the email, so an incoming email turns out to be too big to go through the limitation. Hard Bounce Hard bounces are indicated with a three-digit code starting with 5**. A massive number of hard bounces is destructive for your sender reputation. There is no way to prevent the reasons that provoke hard bounces. The good news is that you can fix it by cleaning your mailing list to get rid of all inactive or fake contacts. Here are the reasons for hard bounces: The domain name doesn't exist. It means the subscriber misspelled the last part of the email address (i.e., gmail.com, yahoo.com, etc.) during the subscription. The email address doesn't exist. It means that there’s no such address on the email server. Spam by theserver. It means that an email was detected as spam by recipients’ email servers or that a particular email domain blocked the recipients themselves. View Soft Bounces in LIKE.TG Choose “My campaigns” and select the campaign for which you want to see statistics. Find error statistics. The metrics which determine soft bounces are the following: Temporary disabled. Mailbox full. Disabled by an administrator. How to Reduce Soft Bounces As the reasons for soft bounces only partially depend on the email sender, there is not much you can do to reduce soft bounces. However, if the number of soft bounces becomes massive, there is something you can do to fix it. Mind the size of the email. If the email server blocked your email, check out whether the size of your email is appropriate. Avoid using large images and GIFs. Check domain statistics. If you notice that a specific email domain regularly blocks your emails, contact their support team and find out the reasons for your messages denial. Prevent your emails from blocking. All subscription forms provided by LIKE.TG require double opt-in. It means that new subscribers will receive a confirmation email on their email addresses. It acknowledges that this email address is real and that the user is eager to engage.

Social commerce is providing the whole shopping experience through social media networks. Clients discover products, explore them, and purchase them right using social media. The target audience receives the entire shopping experience through Instagram, Facebook, Pinterest, and TikTok. Marketers run campaigns, collaborate with influencers, and buy paid advertising on social networks to showcase, promote, and sell products. In this article, we’ll unveil how social commerce works, its benefits, and statistics. We’ll also make the difference between social commerce and e-commerce clear. You’ll find out the 11 most effective social commerce tactics and the best examples. How does social commerce work? The power of social media can’t be underestimated. Brands use the success of Instagram, Twitter, Facebook, and TikTok by marketing and selling products through these networks. Companies provide shopping experiences on social platforms and cover all the processes needed for successful sales. They use paid advertising to promote products, chatbots to instantly answer prospects' questions, and bio links to complete purchases. Social commerce starts with a brand creating a business account with one or several social networks (Facebook, Instagram, TikTok, Pinterest, or Twitter). The choice depends on the target audience and the product the company offers. After identifying the best platforms for marketing a product, social media managers create and take care of the account. A brand’s account should include quality content, a bio link, a business description, photos, and videos of products. For a good promotion, business owners use paid ads on social media. This way, they can reach the right people with the right offer. Targeted advertising allows brands to communicate the necessary message to the target audience and resonate with them. If this company manages to establish positive relationships with potential customers, it’ll increase the possibility of future purchases. While e-commerce offers a website for customers to buy items, social commerce uses only social media for the shopping experience. In social media, brands encourage client interaction by asking them to share their feedback, opinions, and thoughts They use videos and photos to demonstrate products in the best light, conduct giveaways to increase visibility, ask influencers for promotion, etc. Social media offers many tools that enable brands to reach their business goals. Now you know how to use it to your advantage. In the following section, we’ll unveil the pros of social commerce each business can reap. So let’s dive in. Benefits of Social Commerce Social commerce became popular for a reason. According to statistics, 4.9 billion people use social media worldwide. That’s why there’s a point in implementing social commerce for your business. It brings a huge target audience and even more benefits to your company. Let’s discover them in more detail. Being active on social media brings you constant audience growth. Since there are billions of social media users, and the number is constantly increasing, it’s worth noticing that the audience is enormous. Brands can use various social media platforms to reach and expand their target audience when the company grows. Social media engagement can increase your visibility and ranking in Google search results. Socials help boost traffic to your website. It brings a better position in search engine results. Social commerce enables you to establish strong and trusting relationships with prospects and existing customers. Instagram, Facebook, and TikTok are perfect for encouraging interactions with clients. You can find out customers’ preferences, needs, and problems. You can conduct surveys, and receive feedback. With their help, you can improve your product and meet buyers’ needs. Consistent communication with clients helps encourage loyalty and prevent customer churn. Various programs, giveaways, and contests allow you to improve customer loyalty. Clients who see you care will appreciate it by staying with your company. They won’t choose another company to buy the same products. Instagram Instagram is a powerful platform with various audience segments. You can reach a diverse audience and sell your products successfully. This social network allows you to share different content formats and catch prospects’ eyes. You can use many tools to promote your products on the platform: hashtags, tags, Instagram Stories, Reels, posts, videos, etc. By creating Reels, you can expand your audience and establish brand awareness. Facebook Facebook allows you to create an online shop and sell products directly from the platform. When developing a shop, you can add product collections and product descriptions. Leads can add items to their wish lists and place orders without leaving the social network. TikTok TikTok is a relatively new platform that supports businesses. You need to create a business account to sell products on this social media platform. After that, you can use the integration of TikTok and Shopify. Synchronize your product catalog with your TikTok account. Promote your products organically by making videos and tagging products. You can also use influencer marketing to introduce your brand to a broader target audience. Now that you know the pros, it’s time to unveil key social commerce statistics. Key Social Commerce Statistics In this section, we’ll cover some statistics to understand why being visible on social media is crucial. Let’s dig in. There are around 4.9 billion social media users worldwide in 2023. The average individual spends around 145 minutes on social platforms daily. According to a survey conducted in 2021, social networks helped almost eight in ten social media users worldwide to explore companies and their products. According to Statista, social commerce sales will reach 2.9 trillion U.S. dollars by 2026. A survey conducted in 2019 revealed that 72% of clients explore new products through social media platforms. Around 80% of the online population in Thailand, India, and China purchases through social media. Short-form videos on social media are engaging and shareable, catching the attention of 66% of customers. In 2020, 36% of customers in the U.S. bought items directly through social networks. 84% of the audience aged 18 to 29 use at least one social media platform. Around 90% of people follow at least one social media account of a brand. Now that you know social media statistics, it’s time to find out the difference between social commerce and e-commerce. What's the difference between social commerce and e-commerce Sometimes, social commerce and e-commerce are misinterpreted. That’s why it’s essential to clarify the difference in this section. The main difference between the terms lies in the place where all the products are marketed, promoted, and sold. When discussing social commerce, brands use social media platforms to attract potential customers and sell them products. All the processes, like the shopping experience and checkout pages, are in specific social networks. When discussing e-commerce, we mean a company’s website where a prospect explores and purchases the product. For this reason, brands create dedicated websites and apps. This is done to ensure the best shopping experience. Now that you know the difference, it’s time to review the most effective social commerce tactics for your business. 10 Most Effective Social Commerce Tactics In this section, we’ll cover the most effective approaches you can use to your advantage when implementing social commerce. Let’s check them out. Add shoppable content. Creating shoppable content reduces the number of steps a customer needs to take to get a product. This way, you remove barriers that prevent clients from purchasing. This type of content allows consumers to buy items without leaving the network. A shoppable post lets users click product tags and access specific items on your social media shop. Create engaging content. You need to create quality content to draw attention to your brand and increase your social media following. Consider using different content formats of social networks to capture attention. Reels, short videos empower you to describe your products interactively. Think of creative ways to present your product and encourage customers to purchase. Add stories about product releases, promotions, and special discounts to boost sales. Ensure seamless checkout. If you want to increase sales through social media, you need to do everything possible to make checkout fast. When clients really like a product, they’ll want to buy it immediately. Ensure customers don’t need to leave the platform to complete the purchase. A lengthy checkout process can prevent them from buying from you. Reply to users’ questions and comments under posts. To show you care, be active on your socials. Pay attention to customers' comments, brand mentions, and questions. Reply to the questions related to your product and monitor brand mentions. Consider using a social media tracking tool for this purpose. It will allow you to monitor both positive and negative comments. When there are some negative comments, deal with them fast to prevent this information from influencing customer decisions. By replying to users’ reactions, you’ll show you care about your clients and are happy to assist them. Encourage user-generated content. As we all know, recommendations are essential for brands. If your company has many word-of-mouth promoters, it’ll positively influence your reputation and brand awareness. People can leave their reviews and feedback on special forums, in comments, or in their Stories. You need to make all those reviews visible to your prospects and existing customers. Add them to your Stories or post them in your feed. It will increase trust and customer loyalty. Incorporate influencer marketing. Influencers are individuals that influence customer decisions. It’s necessary to conduct research before asking an opinion leader for collaboration. Identify influencers in your industry and analyze their performance — no need to start with an opinion leader with a considerable following and spend marketing dollars. The amount of followers doesn’t guarantee a high level of trust in this person. Find the right influencers that bring results and boost the company’s sales. Provide social proof. Show your prospects that your product really works. Ask for feedback and reviews from clients who already purchased your product. Share their success stories through your Instagram, Facebook, or TikTok. This way, you’ll demonstrate the effectiveness of your product and the problems it can help solve. Ensure excellent customer experience. When prospective customers DM you to ask questions, you should react quickly. Make sure to assign this task to your team members to respond fast. Customer experience covers customer support, content quality, and how you communicate with your audience and others. That’s why make sure that the combination of these things is perfect for your brand. Implement chatbots. To respond to customer questions 24/7, consider implementing a chatbot. With its help, you’ll always be accessible to prospects. Happy users are more likely to perform purchases. LIKE.TG empowers you to create quality chatbots for channels like Instagram and Facebook. Use targeted advertising. Paid advertising on social media networks will help you reach your target audience and resonate with them. This way, more people will be aware of your product or service. Now that you know the strategies, it’s time to look through the successful examples. Social Commerce Examples There are plenty of brands we can use as examples of social commerce. Let’s now review the five most successful companies that sell their products through social media. Milk Bar Established as a small bakery, it’s a thriving nationwide business specializing in cakes, cookies, pies, and ice cream. Before COVID-19, most revenue came from brick-and-mortar stores, but the pandemic changed the situation. The owner of Milk Bar had to adapt and change to online selling. The brand switched to Instagram and succeeded. The company worked on content formats that were interesting and engaging for their audience. Colorful photos of cakes, videos of tasty cookies, and Reels of ice cream captured users' attention. Videos and photos got thousands of likes and views. Today, Milk Bar has 859,000 followers on Instagram and many satisfied customers. Below you can see how the brand interacts with followers through a giveaway. Snug Snug is a British brand selling sofas. The business ensures fast delivery and the right choice of couches. Snug gets most of its revenue through social media. With its Instagram, it demonstrates the items available and their quality. Videos help show products from all angles and make sure that clients make the right decisions. CALPAK CALPAK is a brand producing luggage, backpacks, duffels, and accessories. With Instagram, clients can freely explore the products, read their descriptions, and purchase the necessary items. CALPAK’s bright Instagram attracts customers’ eyes and encourages them to discover its products. Today, the brand has around 324,000 followers, which proves its success in social commerce. Kylie Cosmetics The famous American cosmetics company was established in 2015 and since then has been constantly growing. The brand uses social media to its most. You can see a well-developed Instagram account with Reels, Guides, and Posts. The product catalog is vast; customers can see each of the items and their descriptions in Instagram posts. Kylie Cosmetics is widely promoted by Instagram influencers who make the brand more viral on social media. Besides Instagram, the brand owner Kylie Jenner uses platforms like TikTok for her cosmetics promotion. This way, she strives to keep her clients updated on new product releases as soon as they appear in the market. That’s why the brand can be found on TikTok Shopping. Customers can purchase their favorite items right through the platform. Below you can see how Kylie Jenner promotes new drops through her personal account on Instagram. 100% PURE The brand committed to cruelty-free and natural makeup and skincare is extremely popular among customers. The company sells eye creams, foundations, eyeshadows, blushes, hair care, and many more products. Clients can explore each product on the brand’s Instagram. The company cares about customers' opinions and encourages them to share their beauty dreams, product ideas, and brilliant suggestions through the platform. With 271,000 Instagram followers, 100% PURE does its best to provide products from clean ingredients and make its clients happy. Below you can see how the company uses hashtags to attract more prospects. Congrats, now you know what social commerce is and why it’s crucial. Hope that the examples and tactics above will inspire you to sell more through social media.

Social media management is a process that involves creating content, scheduling its publishment, developing a strategy, interacting with users, growing reach, and monitoring the performance of a company’s accounts on social media. It enables you to build relationships with subscribers, and publish relevant posts. In the video below, Alex unveils 5 social media metrics you should track to boost engagement. Check it out! In this article, we’ll unveil why social media management is vital and what it includes. We’ll also tell you how to get started and how much the strategy costs. Finally, we’ll uncover the top 3 best tools. Why is social media management important? According to Statista, there are more than 3.6 billion social media users around the world. They spend around 2.5 hours daily on popular platforms. They communicate via messengers, explore trends, and post photos and videos in their Stories. Managing social media properly is essential to drive users’ attention to your brand. That’s why you need to have a social media manager. This person will analyze engagement data, develop digital campaigns, and track customer interaction trends. Once the manager succeeds in completing these tasks, your company will be visible on social media and will manage to build a community online. Social media presence is a must for every brand nowadays. It helps connect with prospects and communicate messages through different channels: ads, sponsored posts, influencer marketing, etc. Now that you know why social media management is important, it’s time to figure out what it covers. What does social media management include? Since the definition of social media management is a vast concept, you might wonder what tasks it covers. In general, social media manager is responsible for creating and tailoring your brand’s social media strategy; identifying your target audience and researching their preferences, interests, and needs; selecting the social media networks to present your company; working out the schedule for content publishing; interacting with leads and customers via social media platforms; increasing social media reach; tracking and evaluating the performance of your social media accounts. Now that you know the tasks a social media manager should perform, let’s explore the topic deeper and unveil how to manage social media properly. This short guide will come in handy both for starters and brands with established accounts. How to get started with social media management? We’ve prepared a step-by-step guide for those who want to promote their brands on social media yet don’t know how to get started. Follow our instructions to figure it out. Research your target audience. The first thing you should do to develop an effective social media strategy is to determine your target audience. Identify the core characteristics of your ideal customer: occupation, interests, pain points, age, gender, and location. It will help you understand customers better and tailor a strategy that addresses their needs and solves problems. Consider creating a buyer persona, and you’ll have all these points covered in one file. Select social media networks. At this stage, determine the most effective social networks to implement the strategy and reach your target audience. Focus on socials your customers use most often. Consider developing profiles on the most popular platforms like Facebook with 2.9 billion active users, YouTube with 2.2 billion, WhatsApp, and Instagram with 2 billion users each. Then, prioritize the platforms your target audience prefers. To identify these social networks, review your demographic data. With a social media audit, you’ll be able to evaluate engagement on different platforms and find the top-performing. Develop social media strategy. Your social media manager should pay attention to each platform to develop a strategy for each of them. To create a comprehensive strategy, you’ll need to include your target audience, goals you want to accomplish, values, industry information, and brand voice. Design profiles. Make sure that your social accounts comply with your brand voice, personality, and visual assets. Customers should recognize your brand at a glance. Publish professional images and videos to make a great impression and encourage them to follow your account. Pay attention to social media design. It’s crucial to create an appealing header and recognizable background on Twitter, a catchy profile picture on Instagram, and a brand header and profile picture on Facebook. Create a publishing schedule. Have your content calendar ready for each of your accounts on social media. It’s a great idea to leverage helpful tools like Hootsuite, Zoho, Sprout Social, or Loomly because they cover this function and help you with publishing time. In a content calendar, you can schedule the date and time of your publishing. Plan your posts, and they will be shared with your audience automatically. Some platforms even recommend the best time to publish your content to maximize engagement and relevance. Interact with users. To earn users’ love and trust, make day-to-day communication with customers your main priority. Interact with followers through your content and reply to their comments. Communication directly affects your brand reputation, brand awareness, and customer loyalty. Consider using social management software to track users’ impressions and messages on multiple networks from a single software. Reply as fast as possible either by using a special service or manually. Increase your reach. You can consider different options to increase the number of subscribers: run ads, share content with high engagement trends, or cooperate with influencers. After implementing these marketing methods, your brand will gain exposure and attract new followers. Influencers will promote your product and recommend it. After, people will be aware of your product and consider a purchase. Track content performance. Finally, monitor the performance of your marketing efforts on social media. Look through the top-performing content, see the analytics of your ads, and the effectiveness of campaigns. Analyze your efforts to figure out your strengths and weaknesses. Audit your content and strategy to eliminate problems. Now that you know how to get started, it’s time to talk about associated costs. How much does social media management cost? The size of your business directly influences your future expenditures. If you plan to run a startup, you’ll need to consider the most important aspects your business relies on. So, to ensure proper work of your networks, you should allocate a budget to pay a salary to your team, including a social media manager. To monitor your performance on social media, you’ll also need to pay for various tools. The software is essential for monitoring social networks, using analytics to evaluate user engagement, scheduling, and content creation. Besides salaries and tools, you’ll need money to create quality and appealing content. You’ll need to pay for motion graphics, video, graphic design, copywriting, etc. To promote your content on platforms like Instagram and Facebook, you’ll have to create ads for these networks and pay a certain amount of money to make them work. Now that you know how to calculate the budget, so it’s time to find out how much it will cost to implement a special tool. Top 3 Best Social Media Management Tools Hootsuite Sprout Social MeetEdgar We’ve explored the most prominent companies to provide you with the 3 top-performing services. One of these platforms will help you manage your social media efficiently. Hootsuite Hootsuite helps you maintain a strong social presence. The platform offers you to integrate your account with Facebook, Instagram, YouTube, LinkedIn, WhatsApp Business API, Live Chat, Pinterest, Twitter, etc. Hootsuite gives you access to a calendar view where you can see all your scheduled and published posts. Its calendar enables you to map out all your campaigns and suspend them once your business faces unexpected circumstances. The platform’s Composer helps you create high-performing content. With its help, you can edit your images and access asset libraries. When you publish a video, the system will automatically adjust it to match your and the network’s quality expectations. The Bulk Composer empowers you to boost engagement by choosing the best times for publishing. The service will give you a hint on when it’s better to schedule multiple posts at once. When the post is ready, you’ll see the recommended time, tailored to the chosen network. Hootsuite enables you to monitor trends on social media and users’ comments on different social media in a single view. With its help, you can address customer inquiries by assigning tasks to appropriate team members. You can track the performance of your campaigns through multi-channel analytics. The platform invites users to have a 30-day trial before purchasing a paid plan. However, you’ll need to specify your credit card details to get this opportunity. The service offers four paid plans. The cheapest will cost you $49 monthly for one user. For this price, you’ll be able to manage ten social accounts, schedule multiple unlimited posts in advance, and access messages in one inbox. Below you can see Hootsuite’s dashboard with all user’s tweets and reactions in one place. You can reply to readers’ comments when necessary. Free plan: 30-day trial.Paid plan: From $49 per month for one user. Sprout Social Sprout Social comes in handy when you need to drive engagement. The easy-to-use software opens access to a smart inbox. It allows you to consolidate all networks and monitor them from a single platform. Sprout Social can’t leave users without your attention. Every time you have an increase in message volume, you’ll be notified. The platform also cares about your brand reputation. It enables you to manage reviews on networks like Facebook, Google My Business, and TripAdvisor. With Bot Builder, you’ll be able to create chatbots and reduce the response time to incoming messages and customer issues. Task Assignment feature takes control of your teams and tasks. You’ll be able to delegate tasks to certain team members to manage customers’ problems. After, the service will evaluate the efficiency based on completed tasks. You can tag the received messages and sort them based on your workflow, goal, or marketing strategy. Better yet, you have the chance to make use of Social CRM to access conversation history and contact details to give relevant answers. Unlike Hootsuite, Sprout Social provides users with a 30-day trial without asking for user’s card details. Besides a free trial, the platform has three paid plans: Standard, Professional, and Advanced. The Standard requires you to pay $99 per month. This plan covers five social profiles, an all-in-one inbox, content calendar, CRM tools, paid promotion tools, and more. Below you can see the publishing calendar in Sprout Social. You can add new posts and schedule their publishing time and date. Free plan: 30-day trial.Paid plan: From $99 per month for one user. MeetEdgar MeetEdgar is a social media tool designed to save time handling your business accounts on social media. The software has an ultra-organized library. It means that your posts will be sorted and organized into an easy-to-search library so that you can save your posts automatically and manage them later. With MeetEdgar, you’ll be able to consistently share relevant content with your audience. Its weekly automation schedule allows you to plan an unlimited number of posts and publish them at a specified date and time. The platform ensures that you publish the right content. MeetEdgar schedules social posts by category so that you share the right updates at an appropriate moment. Besides, you’ll have access to the presets to improve your posts. The software builds a library of evergreen content and re-shares old posts with users when you have nothing new to publish. Once you create a post, the service provides you with auto-generated variations and you can choose the best among the available options. MeetEdgar also enables you to track statistics of the performance of your campaigns. Better yet, this tool ensures live support. Unlike Hootsuite and Sprout Social, the company provides users with only a 7-day trial of its software. Those who are satisfied with the service and want to use it every day can purchase a paid plan. The company offers two plans, the price of which starts at $29.99 monthly. This plan includes five accounts, unlimited posts, four content categories, and more. Below you can see MeetEdgar’s dashboard with different categories. You can manage your content categories and add new. Free plan: 7-day trial.Paid plan: From $29.99 per month for one user. Congrats, now you are aware of the best tools you can consider for your business. Use our guide to get started with handling social accounts and see visible results in communication with your target audience.

Social media monitoring is the process of identifying and analyzing mentions of a certain brand or product through different social media platforms, forums and other websites. Let’s find out why businesses implement social media monitoring in their marketing strategies. Why is social media monitoring important? When brands use social media monitoring, they can do the following things. Analyze direct mentions of a brand. You can collect direct @mentions across social media to easily react to customer behavior and deliver value at the right time. Analyze indirect mentions. You can see public messages and comments from all around the web that only include a variation of your brand’s name, with no hashtags whatsoever. This allows you to understand the context. Spend less time on manual data collection. If you analyze brand mentions across all social media where your business is present, you will probably have to switch between many apps and manually search for mentions to stay on top of it. Social media monitoring tools (which we will discuss later in the article) allow companies to automate this time-consuming process. Improve customer care strategies. It can lead to faster response times, prevent public relations issues and identify brand advocates. Improving your customer care strategy increases customer loyalty and brand awareness. Improve overall marketing strategy. Insights gained from social media monitoring help brands improve relationships with potential customers and quickly respond to their behavior, reactions, needs, pain points, and desires. This data can be used later for strengthening your communication, improving content quality and selling strategies. Let’s find out the benefits of using social media monitoring. Benefits of Social Media Monitoring Social media monitoring helps companies get the idea of their company's public perception, which allows them to: react to consumers’ behavior on social platforms in real time; determine how certain demographics feel about your brand; use positive feedback as a social proof in your strategy; use negative feedback to solve issues at any buyer’s journey stage; build brand credibility and authenticity; eliminate channels with the lowest engagement levels to save money and effort; analyze performance of different social media marketing campaigns; calculate return on investment through advanced reporting capabilities. Let’s discover the principles according to which social media monitoring works. How does social media monitoring work? Social media monitoring works similar to search engines like Google and Bing. The robot crawls social media platforms in search of predefined keywords. This activity is completely legal and compliant with GDPR laws. No matter what tool you choose, there are three key processes in social media monitoring: Setting-up. First of all, you need to set up a project where you list the keywords you want to track across the internet and social media. It can be your brand’s name, product names and combinations of both. An advanced setup may require excluded keywords to make an even more specific inquiry. Collecting. The tool collects mentions into a dashboard report. It usually offers plenty of filters to clean up, group, mark and delete collected mentions. Social media monitoring tool also allows you to receive mentions directly to your inbox in a format of real-time, daily, and weekly reports. Analyzing. Data analysis varies between different tools. Some tools focus on volume, engagement and reach metrics, the others — on sentiment and influence of social media mentions. These three processes are the core of social media monitoring. Once you have your keywords in place, the service collects mentions and comments across the internet and provides metrics that will help you better understand the context and come up with correct reactions at the right time. A process that follows is creating a strategy based on social media monitoring insights, which is called “listening.” Let’s find out the difference between social media monitoring and listening. Social Media Monitoring vs. Listening These processes are equally important parts of collecting feedback from the audience. The main difference between them is that social media monitoring is just a process of collecting and sorting mentions while listening is the actual analysis of those insights with intention to build a better marketing strategy based on this data. Besides, monitoring can be automated, while social media listening requires a lot of manual work and thoughtful analysis, creativity, and ability to deeply understand user intentions and emotions behind their behavior on social media. Social media listening is an important research tool that is meant for analyzing user interactions with your brand across the internet and finding the ways to put what you learn into action. That can be something as small as responding to a happy customer, or something as big as shifting your entire brand positioning. Marketers often use this tool to analyze their competitors, discover new sales leads, and identify influencers and brand advocates. Just like social media monitoring, there are services that provide tools for listening. These services usually provide tools for both processes, that’s why it’s best to regard them as an integrated whole, because none of them makes sense without another. Let’s review some tools that will help you succeed at social media monitoring. Social Media Monitoring Tools We’ve collected three popular social media monitoring services. Hootsuite Monitoring tool is one of many social media management tools available at Hootsuite. With Hootsuite, you can set up automated crawls of social media content based on your mentions, selected keywords, hashtags, and locations. It also provides real-time audience insights to help you identify what the audience feels about your brand, detect thought leaders, and get immediate alerts if there are suspicious numbers of mentions. Furthermore, Hootsuite integrates with more than a hundred apps to add more functions to its dashboard. Below there is a Hootsuite dashboard which includes brand mentions on Twitter. Platforms supported: Instagram, Facebook, Twitter, YouTube, LinkedIn, Pinterest, blogs, forums, etc. Pricing: The Professional plan offers a 30-day free trial and $19 per month after expiration. It allows you to connect one user and up to 10 social media accounts. Unlimited post scheduling and aggregated inbox for messaging are the features available on any plan. The Team plan costs $99 per month with up to three users and 20 social media accounts, as well as management tools for the team, such as assignment of specific comments to different team members. The Business plan costs $599 per month with over 5 users, 35 social media accounts, 24/7 priority support, integrations with Zendesk, Slack, Basecamp, etc. The Enterprise plan offers custom solutions and more additional features such as quarterly business reviews and reports on the team's performance.You can find more details on Hootsuite pricing page. Sprout Social Similar to Hootsuite, Sprout Social’s monitoring and engagement tools are part of its social media management software. Sprout Social provides two separate features for social monitoring and engagement. In the Smart Inbox, you’ll get all your social media mentions and messages. The discovery feature allows you to search for particular keywords on Twitter or Instagram, including mentions without tagging your social media profile. Below there is a social media monitoring report in the form of a calendar. You can see comments and mentions across social media platforms as well as the number of daily interactions with a brand. Platforms supported: Twitter, Facebook, Instagram, LinkedIn, and YouTube. Prices: All plans have a 30-day free trial. The Standard plan costs $99 per month with 5 social media profiles to connect, all-in-one social inbox, crafting and publishing posts, profiles, keywords, and location monitoring and more. The Professional plan costs $149 per month with 10 social media profiles to connect, includes all features from the Standard plan plus competitive reports for Instagram, Facebook, and Twitter, incoming and outcoming message content tagging, custom workflows for multiple approvers and steps, and more. The Advanced plan costs $249 per month with 10 social media profiles to connect, all features from the Professional plan, Message Spike Alerts for increased message activity, digital asset and content library, chatbots with automation tools, saved and suggested replies, Automated Link Tracking and more. You can find more information on Sprout Social pricing page. Agora Pulse Agora Pulse is an all-in-one social media management tool, which has scheduling, monitoring, engagement, and analytics features. All your social media mentions are collected in the inbox, while its listening feature allows you to search for keywords, URL, and handle on Twitter. Agora Pulse also allows you to monitor comments on your Facebook and Instagram ads. Below you can see the dashboard, where you can quickly respond to customer comments across various social media platforms. Platforms supported: Facebook, Twitter, Instagram, LinkedIn, YouTube. Pricing: The service offers a 30-day free trial. The Pro plan costs $79 per month with 2 users and up to 10 social media accounts to connect. The Premium plan costs $159 per month with 4 users and up to 25 social media profiles to connect. The Enterprise plan has custom pricing options with 8+ users and 40+ social media accounts to connect. You can find more information on Agora Pulse pricing page. Let’s find out how to begin monitoring user activities across your social media channels. How to get started with social media monitoring? Here are steps to begin and succeed at social media monitoring. Choose a social media monitoring platform. Consider pricing and functionality that is crucial for your business. Make sure that a social media monitoring service of your choice specializes on platforms where your business works. You can use free trials and request demos to better understand how certain services work to make the right choice. List the relevant keywords for crawling. Make up a list of keywords based on your brand name, including possible misspellings. You can also include product names that are connected with your brand and add keywords related to your competitors in case you want to analyze their responses to customers across social media platforms. Prioritize the processes. Since social media monitoring includes many different processes you should correctly prioritize them. The most important thing is to solve negative issues as soon as they appear. It’s especially harmful when it goes viral, so it’s best to take control over such situations right away. The next key aspect of monitoring social media is to communicate with people who mention your brand in a positive context. This will help you collect more leads, establish a good reputation, and build rapport with your audience. Use the service's functionality to the maximum extent. Try to utilize available features to get the most out of social media monitoring. Once you feel that results are not satisfying or available functionality does not meet your needs, consider changing a plan or switch to another service, which offers the right tools for you. Create an effective strategy. You need to find ways to deal with all mentions across social media and provide as much value to the audience as possible. A great strategy must be a combination of social media marketing, monitoring, and listening. It all starts when you create relevant and engaging content. Then people react to it and you collect and analyze those reactions. Lastly, you need to respond to both positive and negative feedback because it will improve your chances to make a good public impression and create more buzz around your brand and products. Congratulations, you’ve learned what social media monitoring is, got acquainted with it’s benefits and working process.

Social media for nonprofits is using social media platforms and online communities to boost awareness, connect with donors, and help NGOs (non-governmental organizations) reach their missions. Social media networks allow nonprofits to communicate with their target audiences, share stories, engage with supporters, and raise funds. In this article, we’ll unveil the reasons for nonprofits to use social media and the benefits it carries for them. We’ll also provide a guide on building a social media strategy for nonprofits, some excellent tips, and examples. Why should nonprofits use social media? There are numerous reasons for non-profit organizations to start using social media. Below, you can find the biggest ones. Better visibility and reach. Since social media networks have billions of users who actively use the platforms, NGOs can expand their audience and act not locally but internationally. They can connect with donors, supporters, and volunteers worldwide, reaching their missions faster. Cost-effective marketing. Social media networks provide a cost-effective and powerful means to communicate your message to the right audience, allowing more people to participate in your social impact. They enable you to share content in various forms, including videos, images, and stories. Community building. With Instagram and Facebook, nonprofits can establish and nurture communities of supporters, volunteers, donors, and beneficiaries. You can create dedicated groups, pages, or hashtags where members can connect, share resources, and participate in discussions about your NGO's mission. Fundraising. Social media gives you access to various fundraising tools to collect funds and engage donors. You can use these channels to promote fundraising campaigns, crowdfunding initiatives, and donations, allowing individuals to send money through Facebook, Instagram, and Twitter. Engagement. You can share compelling stories, testimonials, and success stories related to your cause. By sharing your mission and possible social impact, your nonprofit inspires and engages its audience, fostering a deeper emotional connection and sense of solidarity with supporters. Awareness campaigns. Social media serve as a valuable tool for nonprofits to advocate for social and environmental causes, raise awareness about important issues, and attract supporters for advocacy campaigns. Your NGO can use social media to amplify your messages, share relevant news and information, and search for public support for policy change, social justice, and environmental conservation efforts. Now let’s review the pros you can reap after incorporating social media into your marketing strategy. Benefits of Social Media for Nonprofits Social media offers numerous benefits for nonprofits, providing them with powerful tools to reach their missions, engage with donors, and drive impact. Here are some of the main pros. Cost-effectiveness. Social media provides cost-effective marketing and promotion channels to raise awareness about your mission, programs, and events. Nonprofits can leverage social media to share stories, videos, photos, and other content without incorporating expensive advertising campaigns. Real-time communication. You can communicate with your audience in real-time through social media, providing updates, news, and information about programs, events, and impact. These platforms help you respond to inquiries, address concerns, and start conversations with your followers. Donor acquisition. Social media platforms offer powerful tools to interact with donors and encourage them to participate in your initiative. They allow you to showcase your impact and highlight the importance of financial support, inspiring people to contribute. Data and analytics insights. Social media networks provide powerful analytics tools your NGO can use to track the performance of your posts, campaigns, and engagement metrics. By analyzing this data, your organization can gain valuable insights into its audience demographics, content effectiveness, and engagement trends, enabling you to improve strategies, optimize outreach efforts, and maximize impact. Now that you know about the pros, it’s time to proceed to the short guide on building a social media strategy for nonprofits. How to build a social media strategy for nonprofits? Creating a social media strategy for NGOs implies following several important steps to ensure effective communication, engagement, and fundraising efforts. In this section, we’ll provide you with a well-structured guide on doing this. Define goals. Before diving into a social media strategy, you should figure out what you want to achieve through social media. For instance, your goal can be raising awareness, increasing donations, or recruiting volunteers. When making up your main objectives, ensure they are specific, measurable, achievable, relevant, and timely. Identify your target audience. The next step involves understanding who your target is: donors, volunteers, beneficiaries, or another group of people. For this purpose, consider conducting audience research and finding out about their demographics, interests, and behavior. Determine the networks your audience uses. You need to identify the social media platforms where your audience is most active. Networks like Facebook, Twitter, Instagram, LinkedIn, and TikTok are suitable to communicate your message, yet based on your audience demographics and content type. Create attention-catching content. When developing content for your NGO, you should ensure it aligns with your mission and resonates with your target audience. Consider sharing stories, testimonials, impact updates, and behind-the-scenes so that people can know what you do and how you bring change to society. They can feel the atmosphere and other people’s problems and strive to help your organization. Engage with your followers. Communicate with your audience in various ways, including comments, messages, and mentions. By encouraging user-generated content and participation through contests, polls, and challenges, you’ll make your audience more active and eager to bring change to the problems your nonprofit fights with. Add visuals. Since visual content performs better on social media, consider using images, videos, and graphics when making posts. For the best results, incorporate relevant visuals that have high quality. Use hashtags and trends. To improve the visibility of your posts and join relevant conversations, consider using relevant hashtags. Tracking trending topics and hashtags allows you to participate in broader discussions and boost your social media reach. Assess performance. Pay attention to key metrics, including engagement rates, reach, click-through rates, and conversions. When utilizing social media analytics tools, you can collect insights into your content and make adjustments to improve your strategy accordingly. Collaborate with opinion leaders. It would help if you collaborated with other nonprofits, influencers, or businesses to spread your message to a wider audience and bring more volunteers and donors to your organization. By establishing positive relationships with followers, supporters, and community members online and offline, you’ll be able to engage with them and encourage them to impact your initiatives. Now that you know how to create a social media strategy for your nonprofit organization, it’s time to check out some useful tips. 12 Best Tips for Nonprofits Using Social Media Using social media for nonprofits is a must since they can engage with supporters, raise awareness about their cause, and drive donations. Yet you should do it right to achieve the necessary results. Here are some valuable tips for improving your organization's impact on social media. Tell stories of impact. Consider sharing success stories and testimonials to humanize your organization and demonstrate your impact. You can share stories of your volunteers and other people involved from their perspective. Contribute to user engagement. Encourage interaction and engagement with your audience by asking questions, hosting polls, and responding to comments and messages quickly. Utilize visual elements. You should use visually appealing images, videos, and graphics to catch people’s eyes and communicate your message. When adding visuals to your Instagram, Facebook, or TikTok, ensure they resonate with your audience and your organization. Optimize timing and frequency. Before sharing your posts on social media, you need to find the right moment. Consider posting content when your audience is most active and likely to engage. To identify the right timing and frequency, conduct a short research. It will help you to find out what works best for your organization. Use hashtags effectively. Consider researching to identify the relevant hashtags you can use to increase the visibility of your content. You can add popular and niche hashtags to your posts to reach a broader audience. Develop a posting schedule. You can keep your audience engaged and informed by sticking to a regular posting schedule. For creating a posting schedule, consider utilizing special tools to plan and automate posts and adjust to current events and trends. Collaborate with partners. Partner with other nonprofits, influencers, businesses, and community organizations to amplify your message and reach new audiences. Give value. When posting on social media, make sure your content is valuable and informative, meeting your target audience's needs and interests. Consider giving helpful resources, tips, and educational content related to your organization and mission. Include calls to action. Add CTAs to your posts, encouraging your followers to donate, volunteer, or sign petitions. They should be clear and visible to users. Track and analyze performance. After incorporating your social media strategy, monitor its performance. Consider using analytics tools Instagram, Facebook, TikTok, and other platforms offer. Once you receive the insights, you should adjust your strategy to improve the performance over time. Stay transparent. When communicating with users on social media, you need to maintain transparency and authenticity. Your posts should be honest and genuine, sharing information about your organization, activities, and impact. Consider establishing a community. By building trusting relationships with followers and creating a community, you encourage them to participate actively in conversations. They can support relevant causes and highlight the achievements of others in your community. Now that you know some effective tips, let’s proceed to the examples. Nonprofit Social Media Examples Numerous NGOs use different social media networks to reach their goals and bring social impact to societies worldwide. In this section, we’ll review some successful examples of incorporating social media into nonprofits. Feeding America: Informing about Events Feeding America is a well-known organization with 200 food banks focusing on hunger in the United States and striving to fight these problems. This nonprofit network uses social media to boost awareness, bring more donors, and increase food supplies to those in need. The organization uses various Instagram tools, including stories, posts, and highlights, to communicate the problem to a broad audience worldwide and fight hunger, which is still a big problem for many countries in the 21st century. The nonprofit informs about its upcoming events through Instagram stories and saves all the important information in its highlights. This is necessary for those who missed stories but would like to know more about a webinar or offline event and maybe attend it. Save the Children Save the Children, the humanitarian nonprofit established for children, actively uses social media to promote its initiatives and gain support from all around the world. The organization shares stories on Facebook and encourages donors to participate in making the children’s lives who suffer from wars and extreme violence better. This NGO starts various initiatives on holidays, including Valentine’s Day. Save the Children invites you to join the Save the Children Action Network and donate to kids worldwide. Danish Refugee Council The Danish Refugee Council is a nonprofit organization focused on helping refugees flee their homes. The organization takes care of people who have to leave their houses because of wars, earthquakes, flooding, and other disasters. This NGO encourages social media users to donate and help people who have their homes destroyed. Congrats, now you know what social media for nonprofits is and why it’s crucial. Hope that our guide and examples will inspire you to create an outstanding strategy for your social media strategy.

Social marketing is a long-termmarketing approach that uses promotional methods to alter human behavior, bring about social change, and improve people’s lives and the environment. In this article, we’ll explore the importance of social marketing and make the difference between social and commercial marketing clear. We’ll also unveil 5 social marketing tips and examples. Why is social marketing important? Social marketing helps changepeople's behavior patternsfor the common good. When implementing this approach, companies don’t try to transform people’s perceptions for their benefit but to bring about social change, as marketing techniques allow companies to contribute to society's well-being. Unlike commercial marketing, social marketing focuses on solving emerging world problems. It aims at evoking consciousness, changing behavior patterns, and helping improve the environment people live in. It’s possible to reach these goals when people are ready to change. According to statistics, 80 out of 100 adults are ready to contribute to social change. Since there’s an increasing number of social and environmental problems, sustainability should be people's priority. Negative environmental and social changes worsen the quality of life. To prevent this, some companies turn to social marketing. Itaims to ebbmajor worldissues like hunger, poverty, inaccessibility of education, air, water, and noise pollution, global warming, deforestation, loss of biodiversity, etc. They raise these issues to encourage individuals to be more conscious and carefor their environment, helpthose in need, and change their perspectives on life. Now that you have a clear understanding of social marketing and its benefits for society, let’s proceed to the next section todiscover the difference between the two types of marketing to avoid confusion. Social Marketing vs. Commercial Marketing There’s a fundamental difference between social and commercial marketing. Both seek to have an impact on people, yet they have completely different goals. Social marketing is an approach that uses marketing tools to bring about social change. Social marketers aim to raise awareness of social, environmental, and economic issues, such as hunger, poverty, sustainability, education, public health, global warming, and others. Through social marketing activities, communities strive to impact people’s behavior, evoke consciousness, andinspire change. With social marketing, companies encourage people to be more awareof world problems and help those in need. Social marketing usually has a broad audience, and it’s oftenchallengingto reach them. With the help of public funds, social marketers try to change our society for the better. Commercial marketing is a marketing approach that makes use of marketing tools to influence customers’ emotions, thoughts, and purchasing decisions. Unlike social marketing, this method focuses on driving sales and bringing revenue. Commercial marketers do everything possible to reach their targetand sell their products using advertising and marketing tools. Simply put, with social marketing, companies strive to influence people for the common good, while with commercial marketing, they try to influence customers’ purchasing decisions and drive profits. So, now that the difference is clear, it’s time to unveil social marketing tips to effectively build your strategy. 5 Social Marketing Tips There arenumerousstrategies out there that can help you implement social marketing effectively. Since the success of your campaign depends onhow suitable your selected methods are, we’ll provide you with 5 amazing tips. Conduct research on your audience. Understanding your target audience lets you know how to act. Data-driven research allows you to have a clear picture of your audience’s behavior. As a result, you’ll select the right strategies and methods to approachthem effectively and convey your ideas. Be convincing. To attain your end result, you should be confident in yourself and your beliefs. Changing society for the better requires you to influence people's behavior and make them think about issues like hunger, poverty, environmental problems, and lack of education. Express your thoughts clearly and confidently. It will help you awaken people's trust and respect and change their ways of life. Choose the right slogans. Like any other marketing campaign, yours should be memorable, short, and clear. Be straightforward and transparent. It’s always a great idea to use catchy short slogans. For example, let's take the anti-drug social marketing campaign from the US government. If you see the “Just Say No” slogan, you’ll at least notice, and at most, it’ll make you remember it. Use visuals wisely. Communities often use images to demonstrate the problem and influence people. It’s a wise step. However, you shouldn’t overdo it. Add images to show the consequences of some urgent issues. For example, anti-smoking campaigns often include images of people with health problems caused by cigarettes. Focus oninfluencing behavior patterns. There are many approaches you can apply to influence human behavior. Search for methods that are perfect for your case. Effective initiatives require you to focus on one audience and one behavior at a time. Select groups of people who are ready to change and contribute to societal change. Study the behaviors in different places, times, and communities. It will help you figure out how to approach different individuals. This way, you’ll reach your goals and bring social change. Now that you know the tips, let’s explore some real examples. Social Marketing Examples You can encounter many social marketing campaigns that try to change our environment and people's attitudes towards it. Unique, outstanding, and different campaigns have one main purpose: to impact. These campaigns aim at creating a change in our society, nature, economy, and behavior. We’ve gathered some excellent examples of communities that promote sustainability and social change. Friends of the Earth Friends of the Earth is a community that aims to make different areas climate-friendly, fight for social justice, and protect nature. This organization cares about different issues, including plastic pollution, communities’ empowerment, climate breakdown, extinction of species, and more. Tips From Former Smokers Campaign The campaign focuses on people who quit smoking because of health problems. This way, CDC’s Office on Smoking and Health wants to show the consequences that can appear. This social marketing campaign entails the profiles and stories of real people who face health issues caused by smoking. These people talk about their life paths and how smoking influences their family members. In 2021, the office ran this campaign on the national network, online, and on the radio. It offered viewers the opportunity to explore different materials that prove that it’s better to quit smoking now. So there are different types of companies and communities. Some try to earn money, and some strive to bring change. Hope our tips will help you with your social marketing strategy.

Social data is information that includes location, language spoken, biographical data, and links people usually share on social media. It helps marketers receive customer insight and increase sales. In this article, we’ll unveil why social data is essential and what it can be used for. Why is social data important? Social data can be presented in different formats: posts on Facebook, pins on Pinterest, and tweets on Twitter. Facebook and Twitter Ads leverage social data to target the right people interested in certain products. With this information, companies can meet the needs of their audiences, boost conversions, and increase sales. After gathering social data, marketers determine how prospects and customers interact with your content and social media channels. These numbers, statistics, and percentages help them have a closer look at the social media strategy of the company and eliminate problems. Customers’ location, language, and shared links allow brands to identify their customers and communicate the key message. As a result, businesses have better conversions, sales, and profits. Easily accessible social data enables businesses to target the right people and identify the most suitable channels to contact leads and customers. For instance, a skincare company with prospects following several skincare accounts can create ads to showcase its products and entice these people to purchase. Now that you know why social data is important, it’s time to find out how you can use it to your advantage. This information will help you increase sales and contribute to your brand’s success. What can social data be used for? The development of social media like Facebook, Instagram, and Twitter allowed marketers to receive information about prospects and customers. With its help, companies have insights into people’s behavior, preferences, needs, location, age, gender, etc. After a deep analysis of this data, the brand’s team can determine what customers like and dislike. Marketers discover essential facts from posts on Facebook, pins on Pinterest, and check-ins on Yelp. Once companies explore customer information in free public access, they develop a comprehensive campaign strategy. They identify the most suitable channels to reach consumers and figure out the content that brings the most shares, likes, and comments. With special tools like Facebook’s analytics program, business owners see the posts that bring the biggest number of leads. A brand can also use social data to ensure timely ads based on the posts shared. Social data helps marketers target people with a high likeliness to buy a product if analyzed correctly. Accurate social data helps brands choose the most effective places for ads. They can make their advertising campaigns more effective by segmenting the target audience by language, gender, preferences, needs, age, etc. Customer insights enable businesses to attract new customers and retain the existing ones by maintaining good relationships. Now you know why social data is important and how you can use it. Hopefully, this information will help you improve your interaction with customers and craft powerful advertising campaigns.

SMTP is a simple protocol for transferring emails over TCP/IP networks. This video produced by GoDaddy defines SMTP, explains the way it works. Mail servers use SMTP to send and receive emails, while email clientsusually use SMTP only for sending email messages to a mail server for their further delivery. An SMTP server is a mail server that only supports email sending. Using one, you can send email from anywhere. LIKE.TG and many other SMTP providers can help businesses set up transactional messages through SMTP protocol.

SMS marketing is a strategy for sending SMS messages to a broad audience worldwide. It is efficient for all kinds of businesses because it helps them reach different goals quickly. Watch the video to learn how to boost your business with SMS marketing! In this article, we’ll unveil SMS marketing's advantages and pricing, uncover SMS marketing strategy, and provide you with the best software. We’ll also delve into SMS marketing best practices and ideas. Why use SMS marketing? SMS marketing is considered one of the most effective channels for communication with customers since there are 4.88 billion smartphone users worldwide. People use their phones to check their inboxes, browse the web, and explore attractive offers through SMS. SMS campaigns have instant deliverability, high engagement, and visibility. SMS open rates show excellent results. According to statistics, people open and read 90% of SMS messages within three minutes of delivery. Besides reading the message's content, customers often perform the desired action. Statistics say that SMS marketing brings an average conversion rate of over 25%. Let's examine the benefits of incorporating SMS marketing into your business strategy to find out more reasons for doing so. Benefits of SMS Marketing SMS marketing carries numerous pros for companies. Here are some main reasons to incorporate SMS marketing into your business strategy. Global reach. As five billion people have a mobile connection, SMS marketing offers vast opportunities for engaging with the audience, limited only by creativity and the size of the phone number list. High level of interaction. People check their mobile phones 80 times a day. So, SMS marketing campaigns show a significant open rate. Multiple opportunities for usage. Businesses use SMS marketing for advertising, alerts, notifications, reminders, password confirmations, competitions, news, product information, etc. Fits businesses of all sizes. Huge companies like banks, travel agencies, airlines, healthcare providers, etc., take advantage of SMS marketing as a tool to reach the masses. At the same time, a small business uses it for local audiences with more precise aims on a smaller scale. Instant contact with users. Typically, an SMS campaign takes 3-6 seconds to deliver. Speed is an essential factor in SMS marketing efficiency. No bounces. Unlike email marketing, there are no bounces during SMS marketing campaigns. Even if a mobile device is out of range or turned off, the SMS will reach users after the phone is connected to a cellular network again. Works best in combination with other channels. When incorporating SMS marketing, you can combine several communication channels, such as emails, chatbots, web push notifications, and others based on your primary goals. This increases the visibility and effectiveness of your marketing message. No special skills are required. Creating SMS campaigns and sending them to your audience is very easy, fast, and suitable for people without any previous experience. With a good platform, you’ll need up to 10 minutes to develop it. After learning about the benefits of this marketing strategy, you might want to explore the costs associated with this channel. Let’s discover whether it requires a lot of financial resources. How much does SMS marketing cost? The pricing of SMS marketing varies among different SMS providers. Three factors influence SMS prices: Location. Prices vary depending on the country you send SMS to. Channel. The cost depends on whether you send an SMS to your native or foreign country. Accordingly, it is called the national or international channels. Sender’s name. The laws of some countries require registration of the sender’s name. An unregistered sender’s name allows only 11 symbols. Now, let’s discover how to use SMS marketing to your advantage. How to use SMS marketing? Create a subscriber list Select a reliable service Think of the eye-grabbing message Choose the right timing and frequency Apply customer segmentation Keep an eye on SMS strategy performance Consider using other channels Eliminate issues and improve efficiency To ensure the effectiveness of your steps, you can check out instructions guiding you through the process of incorporating SMS into your business strategy to attain your goals faster. Create a subscriber list. To reap the benefits of SMS marketing, you need to collect the contact data of your prospects. Opt-in forms, social media platforms, landing pages, in-store sign-ups, and pop-ups are the tools you can use to do it fast. Select a reliable service. Many platforms allow you to send SMS messages to your subscribers in no time, yet not all of them will fit your business. Search for a solution that aligns with your budget, features, and business size requirements. With LIKE.TG, you can use scheduling and segmentation, craft personalized SMS messages, and access built-in analytics to track performance at a low cost. Think of the eye-grabbing messages. Your SMS should encourage subscribers to open them instantly. You can do it by crafting short and sweet messages that include attractive offers, discounts, and exclusive promos. Make sure that your SMS is personalized to each audience segment’s needs, preferences, and problems for better engagement and conversions. Choose the right timing and frequency. Time and frequency are the two factors influencing customer decisions. It’s not advisable to send messages too often to avoid annoying potential customers leading to unsubscribes. Consider testing various times and frequencies to find out what prospects prefer more. Apply customer segmentation. The next step is segmentation, which implies dividing subscribers into groups based on demographics, purchase history, or engagement. With its help, you can deliver messages crafted to meet specific needs, sounding more relevant and effective. Keep an eye on SMS strategy performance. Metrics such as open rates, click-through rates, and conversion rates are crucial to keep an eye on. These key indicators will give you a hint into your strategy optimization. Consider using other channels. SMS marketing is more effective when combined with other communication channels, including email, social media, and ads. Consider developing campaigns that combine several marketing channels to effectively reach your target audience. Eliminate issues and improve efficiency. Every campaign can have problems that you can resolve promptly. Track its performance and make adjustments as needed. Consider testing multiple messaging strategies, timing, and segmentation techniques to achieve the best results. Besides understanding how to use SMS marketing, you should also have a strategy for its successful incorporation. That’s why we invite you to check out the next section. SMS Marketing Strategy Identify your key goals Understand your target audience Build a quality subscriber list Identify the right tool Create relevant content Apply audience segmentation Outline the schedule for your SMS messages Optimize your strategy Comply with regulations Creating a strong SMS marketing strategy involves several steps. We'll provide you with instructions to guide you through this process. Identify your key goals. Focus on objectives first. They should be clear, measurable, and achievable. For instance, you can strive to improve sales by 10%, boost website traffic, promote new releases, notify customers about special offers, or communicate loyalty program rewards. Understand your target audience. By identifying and analyzing buyer persona's demographics, preferences, behaviors, and communication habits, you can provide relevant offers and reach your goals faster. Using these customer insights will help you craft SMS messages that resonate with your customer’s needs and boost engagement. Build a quality subscriber list. Opt-in strategies like pop-ups, social media promotions, in-store sign-ups, and incentivized offers can help you obtain more leads. Before sending SMS messages to these customers, make sure that subscribers consent to receive SMS from your company. Identify the right tool. The platform you choose depends on your preferences, needs, and financial resources. When selecting the software, pay attention to features like list segmentation, personalization, automation, scheduling, analytics, and other features that will help you deliver quality messages and analyze their performance. Consider utilizing LIKE.TG because it covers all the above-listed features and is easy to use. Create relevant content. To resonate with your audience segments, ensure that your messages are concise, engaging, and relevant. They should provide value to your subscribers and inform them about the offers they might be interested in. Your SMS messages should contain clear language, attractive offers, and CTAs for potential customers to complete the desired actions. Apply audience segmentation. Demographics, purchase history, engagement level, or interests are important factors for effective communication with potential customers. Use these criteria to divide your subscribers into groups for more targeted and personalized SMS resonating with each segment. It will help you boost engagement and conversions. Outline the schedule for your SMS messages. Identify the perfect timing and frequency for sending messages. Consider factors that might influence your decision regarding timing, such as time zone differences, customer preferences, and the type of your offers. Optimize your strategy. Monitor your SMS marketing strategy's performance. Analyze customer insights and collect feedback to optimize your SMS messages' performance and attain the necessary results. Try various tactics, offers, and timing to find out what works best with your audience. Comply with regulations. Your SMS campaigns should comply with regulations and guidelines. Make sure to receive consent from subscribers before sending messages, provide clear opt-out instructions, and respect consumer rights. To smoothly create your SMS campaigns according to the instructions above, you need proper SMS marketing software that fits your budget, requirements, and needs. We’ve compiled a list of the best platforms in terms of features, usability, and pricing, so let’s check them out to find your perfect match. 5 SMS Marketing Software LIKE.TG SimpleTexting Brevo ActiveCampaign SlickText Numerous SMS marketing platforms are available for small and large businesses, yet not all of them can 100% align with your marketing goals. We’ve listed 5 best services that have all the necessary features for sending quality SMS campaigns to your subscribers. So, let’s discover them right now. LIKE.TG LIKE.TG is a multipurpose solution that allows you to effortlessly send SMS campaigns in addition to email campaigns, pop-ups, landing pages, and web push notifications. The platform enables you to segment your audience and set up dates and times to send personalized SMS messages. With its help, you can deliver various types of content, including balance replenishment, birthday discounts, subscription confirmation, and order status notifications and updates. Features: segmentation; personalization; unsubscribe and tracking URLs; SMS scheduling; CRM integration; visual builder; subscription forms. Pricing: You can send the first 10 SMS messages for free. Afterwards, the price of SMS depends on the country. For example, you’ll need to pay $0.022 per SMS to send to recipients in the US. SimpleTexting SimpleTexting is a service that empowers small businesses to send large numbers of SMS messages and reach wide audiences using one-on-one and two-way messaging. It’s simple and easy to use for all users without any knowledge or skills. Features: recurring texts; scheduled texts; away messages; text-for-Info keywords; scheduling; autoresponders; mass texting; two-way messaging; AI Assist message generator; API access; segmentation. Pricing: The service has a free 14-day trial. After the trial expires, you’ll need to pay $39 plus $4 one-time carrier registration for 500 texts. Brevo Brevo is a multi-channel solution that enables users to send personalized SMS campaigns within minutes straight to recipients. The service helps you create relevant SMS based on location, preferences, and purchase history, deliver them to subscribers, and track key SMS campaign metrics. Features: SMS campaign scheduling; trigger transactional messages for order confirmations and shipping updates; personalization; segmentation; CMS integration. Pricing: The price of SMS varies depending on the country and on the number of texts you want to send. For example, 100 SMS will cost you $1.09 in the US. ActiveCampaign ActiveCampaign is well-known for its email software, but it also offers SMS marketing opportunities. You can send reminders, notifications, abandoned cart nudges, or set the SMS sending based on recipients' behavior and actions. Features: 15+ pre-built SMS automation recipes and triggers; bulk SMS campaigns or one-off messages; a dedicated number; multiple accounts; personalization; segmentation. Pricing: SMS add-on is available only within a paid subscription which starts at $49 monthly, billed annually. SlickText SlickText is an intuitive platform that helps businesses of different sizes send action-driving messages. The service allows businesses to get a dedicated phone number and update customers on special offers, exclusive deals, and discounts. Features: simple scheduling; event-triggered messaging; personalization; segmentation; two-way texting; max texting; recurring texts. Pricing: The platform offers a free 14-day trial, during which you can send 50 text messages. Then, you’ll need to pay $29 monthly for 500 texts. In addition to software, having effective strategies at your disposal is crucial for running successful SMS campaigns. That’s why it’s crucial to explore the tactics beforehand. SMS Marketing Strategies for E-commerce SMS marketing is one of the most effective channels for communicating with customers in e-commerce when implemented correctly. Here are some strategies to consider. Send welcome messages. Consider sending welcome messages to new subscribers to show that you appreciate and remember each of them. After that, you should send an introductory offer, a new subscriber discount, etc. Send abandoned cart reminders. Sending SMS reminders for abandoned shopping carts can greatly impact conversion rates. By providing a direct cart link and incentives like discounts and free shipping, you enhance the chances of closing a sale. Update customers about order statuses. Use SMS messages to keep customers updated on their order confirmation, shipping updates, order statuses, and delivery notifications. It helps you improve the customer shopping experience with your brand. Send recommendations with relevant offers. Incorporate SMS to recommend products based on customers' past purchases or browsing history. Personalize recommendations to make them more relevant and increase the likelihood of purchase. Give gifts on birthdays and anniversaries. These are excellent occasions to drive customer action by providing exclusive deals and discounts. This makes clients feel special and valued, which might result in more purchases. Gather customer feedback. Consider using SMS messages to collect reviews, ratings, and feedback regarding customer experience, satisfaction, and recommendations. By providing an offer or incentive in exchange for their feedback, you’ll gain more insights into your product or strategy. Incorporate holiday deals. Outline SMS campaigns for holidays like Christmas, Women’s Day, Thanksgiving, and other occasions. Since people are more likely to purchase during these periods, you can entice them with exclusive prices. Your messages should resonate with customers’ needs to boost engagement and conversions. SMS marketing is an effective marketing tool yet you can boost your efforts when combining it with other channels like email marketing. In the next section, you can find some robust reasons for using these two communication tools. Why should you combine email and SMS marketing? Email and SMS marketing combined are powerful tactics, allowing you to communicate seamlessly with subscribers and reach business goals faster. Here are some benefits you can reap after using them. Wider reach. Since not all customers stick only to one communication channel, it’s essential to combine multiple to deliver your marketing message. When combining email and SMS campaigns, you are more likely to increase your reach and deliver your offers to different customer groups. Attaining multiple goals. Email and SMS marketing help reach different business objectives and deliver different content. For instance, emails are designed to send content including detailed information, while SMS usually includes a short message driving action. SMS messages often have time-sensitive offers, seasonal promotions, and exclusive discounts. Better engagement. A combination of email and SMS campaigns contributes to a higher engagement of your target audience since messages are visible on both channels. On the other hand, customers have the opportunity to communicate with you through the channel they prefer. Higher ROI. Crafting personalized offers for both SMS and email campaigns can bring you better ROI and higher conversion rates. When subscribers see messages tailored to their specific needs and preferences communicated either through emails or SMS messages, they are more likely to engage with your brand, performing some actions like opens, clicks, or purchases. Reduced shopping cart abandonment. With email campaigns, you can remind customers about the items they haven’t checked out yet. It’ll be even more effective when combined with SMS campaigns. Since SMS has high open rates, you can inform them about their shopping carts quickly. Let’s proceed to the SMS marketing ideas to help improve sales. 10 SMS Marketing Ideas to Boost Sales Incorporate flash sales Provide discounts Send reminders about the items in the shopping cart Announce new releases and items Provide product recommendations Send loyalty rewards Use upsells and cross-sells Provide seasonal offers Send messages about giveaways Send early bird offers We’ve gathered some effective ideas for you to consider when incorporating SMS marketing strategy, so let’s review them. Incorporate flash sales. An SMS containing attractive offers catches the customer's eye and encourages action. Flash sales with limited-time offers and discounts will encourage potential customers to read the message and explore your offers. Consider using a sense of urgency by setting countdowns and driving fear of missing out. Provide discounts. Since SMS has a limited number of symbols, it is perfect for short messages, including those that encourage action. These include exclusive discounts, promotions, attractive deals, and others. Consider providing special access to the best deals to make them feel appreciated for their loyalty. Send reminders about the items in the shopping cart. You can use SMS to remind leads about the items in their shopping carts. By adding a link to their cart and an incentive, customers might be more attracted to checking out the products in their shopping carts. Announce new releases and items. Consider using SMS campaigns to inform subscribers about new product releases or items back in stock. To attract customers and encourage action, you can ensure early access or exclusive deals for more conversions. Provide product recommendations. SMS is an effective tool for delivering personalized offers. Use customers’ browsing history and items in the shopping cart to suggest products that are relevant and interesting to clients. This will boost purchases. Send loyalty rewards. Use loyalty programs as incentives for more purchases. By providing rewards in SMS messages, you can improve engagement and repeat purchases, which results in a steady income. Use upsells and cross-sells. Use clients’ purchase history for your upselling and cross-selling opportunities. Personalized messages will help you promote complementary or upgraded products that are relevant and timely. Include the value of these products so that customers consider these additional items. Provide seasonal offers. SMS messages are perfect for promoting seasonal products to drive purchasing activity. Before sending generic messages, consider personalizing your offers to increase the opportunities for conversions. Send messages about giveaways. Engaging and interactive SMS makes customers more likely to take the desired action. Contests and giveaways contribute to this activity. That’s why consider implementing them for your brand and sending short SMS messages encouraging customers to participate. Prizes, discounts, and exclusive offers will serve as incentives for prospects to take part. Send early bird offers. Using SMS campaigns to send early bird offers is always a good decision. You can use these messages to share access to sales, promotions, and new product releases. Now, let’s delve into the best practices for a more effective and well-thought-out SMS campaign. SMS Marketing Best Practices To ensure that your messages are delivered to the right recipients at the right time with appropriate offers, you need to consider the following best practices. They will help you maximize your marketing efforts, so let’s dive in. Opt-in phone contacts. Don’t send an SMS campaign without recipients’ permission. It’ll do your business more harm than good because people don’t expect messages from you. Use an SMS opt-in approach so that users voluntarily sign up to receive SMS from your company. Make time-sensitive offers. Add an element of urgency mixed with a unique value. This will strengthen your incentive to engage customers with your proposal. Implement personalization. Personalize your SMS marketing to provide your audience with a more pleasant experience. Personalization is a key to building trustful relationships with customers. Write an original text. The SMS is 160 symbols long. You have to be flexible enough to promote your product and intrigue consumers. Be as short as possible, using every word to the point. Segment your audience. With segmentation, you can send slightly different messages to various groups of people based on similarities like gender, country, place in a sales funnel, etc. Send SMS when convenient for users. Find the best time to send an SMS campaign to reach more audiences. Do not interrupt people when they are most probably busy or asleep. Congrats! Now you know what SMS marketing is and why it’s essential for every business. We hope that our guide and best practices will help you develop an effective SMS strategy that works for your company. SMS Marketing Examples SMS marketing is a tool for multiple purposes. Let’s find out how businesses use it to fulfill their needs. Restaurants. SMS marketing is a crucial instrument to grow loyalty among the customers by giving discounts from time to time. Sports clubs. Businesses, as such, can announce games, confirm the booking, make competitions for the fans, offer discounts on merchandise. Airlines. SMS marketing is useful for sending reminders about the flights, proposals on tickets, updates on new destinations, etc.

An SMS notification is a short text message that businesses or governmental organizations send to people to inform them about news, updates, emergencies, etc., that are relevant at a given time. Different companies by industry — taxi services, restaurants, booking services, hotels, airlines, etc. — utilize SMS notifications to communicate with their audience in a fast and convenient way. It helps businesses improve the quality of their services. For universities, colleges, factories, etc., SMS notifications serve as a method of informing mass audiences about changes in routine, emergencies, and important events. Watch this short video instruction to find out how to send SMS notifications with LIKE.TG. Benefits of SMS Notifications: Shorten the distance between people Significant open rates Have a better reach Drive people to your website Meet users’ expectations Integrate with email marketing automation Enable fast sharing of information Shorten the distance between people. According to ResqueTime, people spend over three hours with their smartphones each day. This means that you have every chance that your audience will hear your message. Significant open rates. SMS open rate is higher than email’s: over 95% of SMS notifications are being opened. Enable fast sharing of information. According to SlickText, people read an SMS notification within five seconds after receiving it to their smartphone. Have a better reach. Not all people with smartphones have seamless access to the internet. For that reason, marketing messages from internet marketing channels may not reach the person in time. SMS notifications don’t depend on users’ access to the internet, meaning that you can reach customers whenever their phone is on. Drive people to your website. You can add hyperlinks in SMS notifications, which enables you to encourage people to visit particular product pages. Unfortunately, you can’t hyperlink words (highlighted with blue color and underlined) in SMS. You need to put a whole link like this https://LIKE.TG.com/support/glossary/sms-notification, which leaves less room for the message itself. Meet users’ expectations. In some cases, people expect to receive an SMS notification from a brand: one that confirms shipping details, updates the order’s status, etc. Marketers call such messages a transactional SMS. Integrate with email marketing automation. You can combine emails, SMS notifications, and web push notifications in email workflows with LIKE.TG. Such an approach allows you to give your contacts a great experience and reduces cart abandonment. Sending SMS Notifications Collect a list of phone numbers Create an SMS campaign Preview and send Collect a list of phone numbers You can add a subscription form to your website. To get people’s phone numbers, you need to make it an obligatory line for filling in, in addition to an email address. You also need to give a motivation for visitors to share personal data and explain why you are asking for it. Here’s how to create a subscription form with LIKE.TG. Create an SMS campaign Add text and choose recipients from the base you’ve collected. Here’s how to create an SMS campaign. Preview and send You can preview an SMS notification as if it appears on your mobile phone. Make sure everything’s right and send. Examples of SMS notifications Let’s check some cases connected with the usage of SMS notifications in business. Restaurants. In this niche, SMS notifications can confirm table booking, takeout, or discounts, and updates. Sports clubs. SMS notifications help to confirm tickets booking, promotions, fan shop ads, football transfer news, and rumors — anything that can make the audience stay tuned. Transportation services. Companies within this niche use SMS notifications for confirming tickets booking, informing about new destinations available, or any issues like delays. SMS notification tips Opt-in users Schedule campaigns Keep the message to an appropriate size Personalize SMS notifications Segment your audience Opt-in users. Before you start communication, you need to get consent from users, as it’s illegal in many countries to send unsolicited SMS notifications. Like in email marketing, this process is called SMS opt-in. Schedule campaigns. Scheduling allows you to set upSMS notifications beforehand. It will enable you to manage your marketing resources more wisely and communicate with users from different time zones during off-hours. Keep the message to an appropriate size. Your text message should be within 160 symbols limit, including spaces. Otherwise, you’ll send two separate messages, which is twice as expensive. Personalize SMS notifications. Personalization gives users a bit of that feeling that they’ve been treated as individuals. Aside from just adding their name to the message, you can also use a smarter approach with personalization. This means that you can deliver different content based on people’s place in thelifecycle, preferences, previous purchases, etc. Segment your audience. Segmentation is a tool that allows you to divide your customer audience into different audiences that have something in common: gender, age, location, etc. If you promote a new collection of women's clothing, it’s a great idea to segmentation your SMS notifications. Chances are it won’t be relevant for a male part of your subscribers.

An SMS campaign is a text message sent to a large group of recipients, usually for marketing purposes. Sales and discount messages are the most popular ones. SMS campaignsare a crucially powerful strategy to deliver essential information to people, and it works best in combination with other marketing channels, such as email or web push. Everybody has a mobile phone these days, and throughout the day, we regularly check it. Chances are any business that can find its audience via this marketing media. LIKE.TG offers SMS functionality along with other channels such as email and web push. With a useful and well-performing service, the SMS campaign is easy to set up and send. Let’s find out which problems SMS campaigns solve, why it proves to be a multifunctional marketing channel, and what results you will achieve if you decide to take care of your SMS campaign with LIKE.TG. Why are SMS campaigns important? Extraordinary open rates Drives customers to take action Easy and instant Multifunctional Work well with other marketing channels Extraordinary open rates. According to Gardner, SMS campaigns achieve a remarkable 98% open rate (ninety-eight percent, Charles!) and a 45% response rate. Drives customers to take action. SMS messages are usefulbecausethey create a feeling of time sensitivity. In other words, SMS campaigns inform people about a limited time to take action, and if anyone wants to take advantage of the offer, they should hurry up. There’s no other marketing channel that creates a feeling of urgency so strong, that many decide to act rapidly. Easy instant. Plain SMS is the standard while marketing emails are supposed to be well designed using HTML, so SMS takes only a few moments to create. Besides, the significant results are achieved much faster, because 95% of all texts are read within 3 minutes after being sent. It means that you can carry out your tasks in no time. Multifunctional. Desirable for any business. SMS marketing opens a vast field of opportunities for all sorts of companies. SMS campaigns inform about new products, services, allure clients with exclusive sales and offers. It also can deliver updates and notifications or remind them about the appointments. Besides, an SMS campaign can be used to report some relevant news or for support and customer services’ improvement. Work well with other marketing channels. Did you know that an SMS campaign can improve the results of an email marketing campaign? You can send SMS to “catch up” those people who never opened your email. So, think through the usage of an SMS campaign strategically, and support it with the efforts from other marketing channels. According to LIKE.TG, describing all the advantages of SMS marketing takes from 3 to 6 weeks. So let’s move on to a small piece of practice. How to Create an SMS Campaign Import your phone numbers Send an SMS campaign As mentioned earlier, an SMS strategy performers best as a part of a broader marketing strategy. Combine SMS and email marketing with LIKE.TG. Import your phone numbers After you’ve registered with LIKE.TG, you can import the phone numbers by adding them while creating a new mailing list (add them in a category ‘Phone’). Note, that you don’t necessarily need email addresses, you can fill in only the ‘Phone’ category. Besides, the phone numbers can be added manually during the creation of an SMS campaign. Send an SMS campaign Now, as you’ve created a mailing list containing phone numbers, move forward and launch an SMS campaign. Just follow these tips, and you will get to the bottom of SMS marketing pretty soon. SMS Campaign Tools Segmentation Scheduled campaigns Previewing Segmentation. It’s possible (and recommended) to use segmentation in both email and SMS marketing campaigns. You can select the required variables, like gender, country, age, provided that you have this information on your subscriber list, and create slightly different messages to meet different people’s expectations at once. Check out if SMS segmentation shows better numbers. Scheduled campaigns. There are two ways to send SMS campaigns: you can send SMS immediately after you created an attack, or you can lay it aside and set the exact time when to send. For instance, if you know that 3 pm is the best time for your audience to receive an SMS from you, set it at 3 pm, and the campaign will be automatically launched right then. Previewing. It is an excellent chance to see how your SMS campaign will look on the phone screen. You can press the phone icon and preview your message. SMS Campaign Ideas Send exclusive deals Promote seasonal and holiday offers Send reminders Provide personalized offers Inform subscribers about a new collection or product launch Send transactional SMS Encourage clients to join your brand on socials Ask for feedback In this section, we’ll share effective SMS campaign ideas that will help you increase ROI and customer retention. Since a client’s smartphone is a private communication channel, we recommend choosing several ideas that fit your business best instead of sending all types of campaigns. Send exclusive deals. People are reluctant to share their phone numbers so you should motivate them well to do this. Offer them a time-limited promo code to get a 15% discount at your store. Make sure that this offer is unique — for SMS subscribers only. Otherwise, your customer will feel cheated. To boost sales, monitor your clients’ preferences and offer them a discount for their favorite products. Promote seasonal and holiday offers. Holidays are a great chance to boost sales because people look for the best presents for their dearest people. Seasonal campaigns are especially tempting for customers because they’re associated with huge discounts. So, this is your chance to be in the rightplace at the right timewith your special offers. Send reminders. If you provide medical, beauty, repair services, or work in the restaurant business, reminders are just for you. They will help you notify clients about the upcoming arrangement, hence, avoid misunderstanding regarding the date or time. You can also let customers reschedule their appointment. With this SMS, you can build customer retention. Provide personalized offers. This kind of message allows marketers to build customer loyalty. Personalized offers are sent if a user added an item to their shopping cart and didn’t buy; if their favorite product is back in stock; to celebrate their birthday with an exclusive discount or a gift; to remind customers about the points they’ve collected and offer to exchange them for something valuable. Inform subscribers about a new collection or product launch. Your loyal customers are your brand’s fans. These people definitely wait for your new products and collections. Let them be the first to know about your arrivals. Send transactional SMS. With transactional textmessages, you can inform clients that their order is confirmed, tell them about the status of their order, and notify of the delivery. You can also add a link to track the shipment. Such messages contribute to building customer retention. Encourage clients to join your brand on socials. To increase your outreach, you can tell subscribers that you have profiles on social media. To sound persuasive, explain why they should join your community. You may use socials to share news about your company, collect feedback and reviews, or show some behind-the-scenes content. Ask for feedback. You can send an SMS a week after the purchase to collect customer testimonials. You can simply say that you’re interested in the clients’ experience and ask them to answer several questions. Provide a link to a survey. Their answers will help you improve your product and the quality of the service. With the LIKE.TG SMS service, you can send any type of SMS campaign. The more messages you send — the lower the price. Check out SMS pricing. SMS Campaign Best Practices and Tips Let your audience opt-in Find the right time Make a smart and targeted copy Come up with valuable offers for your audience Offer only exclusive deals Add a time-sensitive element Segment SMS by location Put a strong CTA in your SMS Personalize your SMS campaign Let your audience opt-in. Some countries have implemented laws similar to the email CAN-SPAM Actinto a phone industry. The most respectful and trusting way to build a good relationship with your audience is to give them a chance to opt-in. Perhaps you’ve already gathered phone numbers using a subscription form, but if your subscribers don’t expect to get SMS from you, they might be irritated. Asking people if they want messages from you is a gesture of politeness. An opted-in mailing list is the most valuable audience for communication. Find the right time. The wrong time to send an SMS is when people are commuting to and from their works. It’s from 7-10 am and 4-7 pm. And you’d better not wake your clients up at night: it’s rude and leads to unsubscribes. Any other time will do, as people contact their mobile devices many times throughout the day. That’s the reason why 95% of SMS are opened in 3 minutes, remember? Make a smart and targeted copy. To reach your contacts, every SMS must have a specific structure to be as efficient as possible. Put your offer at the beginning of the message and follow up with the CTA. People are busy, so lay your cards on the table right now, it’s a fair play. Come up with valuable offers for your audience. There’s nothing complex here. If the message is irrelevant, it’s boring. If it’s boring, it’s annoying. Nobody likes to be annoyed, so make sure you make the right proposal to the right people. Offer only exclusive deals. You see, if mobile users get the same promotions via email or on the website, there’s no sense in mobile messages from the consumers’ point of view. SMS campaigns must differ from proposals elsewhere. Provide people with something extra, and chances are you will get excess returns. Add a time-sensitive element. Your customers will squeeze in the time to take advantage of your proposal if you demonstrate it is helpful enough. Encourage them with a good discount, which expires soon. This will activate their interest. Segment SMS by location. Take advantage of geographical data, if you have gathered any. Tailored to the right people, your message makes them feel that following your proposal is a genius move. Don’t forget to let them know where exactly they should go to “take what’s theirs.” It doesn’t matter whether it’s an offline shop or an e-commerce business. Put a strong CTA in your SMS. The customers are more engaged when they get a direct and clear call to action. It may be a particular condition, that enables customers to complete a deal at the store. For instance, ask them to show the SMS to an employee to make it official, it will raise your chances to score. Personalize your SMS campaign. As well as in email marketing campaigns, personalization improves conversion rates of SMS campaigns. If you have this data in your client base, why not put it to use? SMS Campaign Examples SMS campaigns can be used for multiple purposes. Let’s consider a few of them: SMS campaign to offer time-limited discounts: SMS campaign as an invitation: SMS campaign as an internal company message: Send SMS campaign

SMS advertising is the promotion of products and services via mobile phones. Companies send short pieces of information to subscribers worldwide with the help of bulk SMS services to increase brand awareness and build trust with the audience. Why is SMS advertising important? It encourages high interaction It has a global reach It opens opportunities for local businesses It is fast to create It works with other marketing channels It encourages high interaction. People check mobile phones 80 times a day. SMS advertising shows a tremendous open rate, which allows companies to increase their brand awareness and distribute proposals to the customers effectively with better chances to be noticed. It has a global reach. SMS services can deliver a business's message across the world to any person who uses mobile. As five billion people have a cellular connection, SMS advertising can play a crucial role in your marketing strategy. It opens opportunities for local businesses. Marketers can target SMS advertising within a specific geographicalarea — it makes SMS campaignsa powerful tool to use locally. SMS advertising allows local companies to send time-sensitive offers to customers that can drop by at any time. It is fast to create. You can create an SMS campaign for advertising in a few minutes if you have subscribers’ phone numbers (note that you don’t have to have their email addresses to send SMS campaigns). It works with other marketing channels. SMS advertising works best in conjunction with email marketing and web push notifications. Marketers often use SMS advertising as a supplement of email marketing campaigns. For instance, if an email wasn’t opened, SMS advertising can deliver this message on a mobile phone. Сhoosing the right service with reasonable prices, you can increase your income significantly. Send SMS to double sales! Promote your goods, inform clients about exclusive offers, and increase outreach by sending SMS campaigns. Register and create an SMS campaign! How to Do SMS Advertising with LIKE.TG Create an SMS campaign Fill in the sender’s name Insert the text Choose the recipients Launch the SMS advertising campaign Step 1 — Create an SMS campaign Use the “Send SMS” icon on any page in the right upper corner in the website’s header. Step 2 — Fill in the sender’s name It can be up to eleven letters long, including spaces. Only Latin letters allowed. Step 3 — Insert the text The length of one SMS is 160 symbols. You can personalize a message using variables. Different subscribers will receive slightly different SMS, based on personal data like name, gender, country, etc. You can see how your SMS advertisement will look on a mobile phone, by previewing it on the right-hand side. Step 4 — Choose the recipients Select one of your mailing lists or type in one number per line manually. Enter recipients’ phone numbers in the international format. You can use segmentation to tailor messages to more specific groups of people. Step 5 — Launch the SMS advertising campaign You can send the message immediately or schedule it for the most convenient time and date. Here are more detailed instructions abouthow to do SMS advertising. SMS Advertising Best Practices and Tips Keep your copy short Get creative Make time-sensitive offers Personalize SMS Segment your audience Opt-in users Experiment Keep your copy short. The length of one SMS is 160 symbols. You have to fit your SMS advertisement in this frame. Separate message into paragraphs for better visual perception. Get creative. Think about words that can provoke a wow-effect from your audience. Try to make your SMS advertising humorous, depending on the buyer persona of your subscribers to build trust with the customers. Make time-sensitive offers. SMS advertising is an efficient tool for doing business locally. You can attract local customers with time-sensitive offers to inspire them to do spontaneous shopping. If the proposal is valuable and relevant, it increases brand awareness. Personalize SMS. Implement personalization with your SMS advertising by using the variables in your mailing list. Personalization makes a message look more credible and gain a good impression. Mind that you cannot personalize or segment SMS ads if you add phone numbers manually at the moment of creating a campaign. Segment your audience. Segmentation allows you to get more value from your SMS advertising. You can send a bit different messages to target particular groups of people based on gender, age, country, and so on. It results in more trust from your customers’ side and a better shopping experience for them. Opt-in users. Develop a list of phone numbers asking people to opt-in, even if they have opted-in for the email newsletters. Don’t send SMS advertising without permission, because your recipients will not be interested in information about products and services that they don't want to buy. Experiment. The idea of any advertising is to step out from the crowd of competitors to catch people's attention, provide them with a pleasant buying experience, valuable products, and services. Try different styles of SMS, experiment until you find what tunes in your audience. SMS advertising examples Domino’s Chelsea FC AirKraft Try SMS advertising

SMS is a short text message sent to a user mobile phone. It was originally an abbreviation of Short Message Service. It can also be treated as a means of sending out brief communications using mobile networks.

SMS opt-in is a website option that allows brands to runethicalSMS marketingcampaigns. Companies offer site visitors to leave their phone numbers to receive exclusive offers and notifications. That is another chance to improve brand awareness and boost sales. Customers expect marketers to play fair, so SMS opt-in is a must. Each text message should be preceded by a subscription form where you explicitly state why users should leave their phone numbers. If you're going to send unique offers, remind subscribers about upcoming sales and other promotions — tell your subscribers. They will be happy to enjoy the benefits of being a part of your brand. Why is SMS opt-in important? According to Statista research, 49,73% of webpages worldwide were accessed from mobile devices in 2017. It's no wonder that this number is growing year by year. Marketers invest heavily in providing site visitors with the best user experience. They optimize websites for mobile users, develop mobile apps, promote their products, and reach customers via text messaging. SMS is another powerful marketing channel to use. It's equal email marketing if not even more profitable. That is proved by the fact that theSMS open rate reaches 98%, while the same metric for email makes up 20%. Indeed, there are many reasons to explain this, but to find out the most significant one, answer the simple question, “When you receive an email and an SMS, what message would you prefer to open the first?” SMS, right? People find it to be a more personal way of communication while considering that email inboxes can filter promotions and spam. Take that seriously and don’t fall into the ranks of marketers who neglect privacy laws. To reach your clients via SMS, make sure that you have explicit permission. There are more chances that your messages will be relevant to the audience if users express the desire to hear from you. How to Use SMS Opt-in Create an SMS opt-in form Provide the link to the Terms and Conditions Set expectations Give an incentive Create an SMS opt-in form Choose a marketing service that allows you to create custom forms and offers pre-made ones that you can edit.With LIKE.TG, you can adda “Phone number” field to any form.Make sure that the form fits your brand's style. This way, you will increase brand awareness. Generate leads all over the world! Add branded subscription forms to your website in 30 minutes without any technical skills. We offer a free intuitive editor, pre-designed forms, andmuch more! Register and create a form! Provide the link to the Terms and Conditions This is a must for every SMS opt-in. A user should tick “I agree to the Terms and Conditions” to receive messages from you. Make sure that you provide a link to the corresponding documentation. Of course, you can’t be sure that your customers have read it, but at least it is a sure way to avoid any ambiguities. Set expectations People don’t share their phone numbers with strangers when they don’t know what to expect. Tell users why you need their phone number at the very beginning. If you clearly state what messages you’re going to send and the frequency, users will be fully aware of what they will get from their subscription. Hence, they are genuinely interested in your business, and your SMS marketing will work out. Give an incentive Very often, the above mentioned is not enough for users to leave their phone number, and here a lead magnet comes into play. This is an attractive incentive that makes users share their contact information in exchange for something valuable. It can be a useful checklist, an ebook, a discount on the first purchase, etc. Freebies speed up the process of moving a customer down the sales funnel and ensure a positive user experience. How to Create an SMS Opt-in Form with LIKE.TG With LIKE.TG, you can create a unique opt-in form that fits your brand style or choose a ready-made one and edit it. The whole process takes less than ten minutes and requires no coding skills. Go to “Subscription forms” to edit a pre-designed form or craft your own.Be creative whendesigning a form: edit fonts, colors, upload images, set the display options. To be on the safe side, make the form GDPR compliant. Don’t forget to add the domain(s) where the form will be published and providea corporate sender’s email address. Note, that all the subscription forms in LIKE.TG include an “Email” field by default so that you will collect both email addresses and phone numbers. Here’s the step-by-step guide on how to create a subscription form. SMS Opt-in Examples Look how fast food restaurant Subway motivates users to leave their phone number. They offer an exclusive coupon to buy sandwiches for only $2.99. Below the form, they explain that subscribers will receive less than ten text messages per month, and the most important — they tell how to opt-out. Check out the way a company producing beauty products encourages site visitors to sign up. Theyexplain that users will receive advertising text messages and ask them to get familiar with the terms and conditions before subscribing. Versace requires users to enter a phone number to create an account. The brand explains what they’re going to send and ask users to consent to customer relationship management (CRM) so that every subscribercan receive relevant messages. SMS Opt-in Best Practices Provide users with clear instructions and a reason to subscribe Include the “Phone number” field into your registration form Give an option to subscribe from an email newsletter. Let users opt-out Integrate SMS opt-in with other marketing channels For your SMS opt-in to work best, follow these tried and tested tips: Provide users with clear instructions and a reason to subscribe. Simplify your SMS opt-in form as much as possible to make the subscription process easy. Give users an incentive and state clearly what they should do next. Include the “Phone number” field into your registration form. Don’t make it an obligatory filed; otherwise, users may abandon the registration. Be ready to tell what subscribers will receive by email, and via text messages — don’t send the same offers. Give an option to subscribe from an email newsletter. You can add a shortcode into the email footer and allow subscribers to send it to your phone number to receive exclusive deals. Let users opt-out. It’s a must to keep your contact list healthy. Sooner or later subscribers may lose interest in your business, let them go. You can tell users how to opt-out directly in the form or in each text message you send. Usually, brands give a shortcodeto cancel the subscription. Integrate SMS opt-in with other marketing channels. Find out which channel is preferred by your target audience and place an attractive SMS opt-in on this channel. Social media is an excellent place to start due to its broad outreach.

An SMS gateway – is an interface that allows sending SMS without using a mobile phone. SMS is transformed into an email or HTTP-requests and vice versa, and this is convenient both for the sender and the recipient. Applying an SMS gateway allows conducting mobile marketing. SMS Gateway Usage Informing clients about intakes of orders, sales, and discounts; Creating brand awareness; Saving money on advertising without losing clients; Interaction with the customers while evaluating the service quality. With the help of the SMS gateway, it’s possible to resolve the problem of customers’ feedback. Clients can send their remarks, complaints, and suggestions on development to the company. Besides, using an SMS gateway, you can survey your target audience. This is a great chance to learn your clients’ opinion and optimize your work for the better, with minimum costs. Kinds of SMS Gateways for Bulk SMS Campaigns Web2SMS. It is based on sending messages from the web-sites to mobile phones. Such gateways allow to use additional functions and apps; SMS2Email. This kind enables sending messages via email. SMS2Skype. It’s possible to send messages to Skype with the help of individual gateways. The main advantage of SMS gateway is that you can connect to it almost through any protocol, for example, HTTP, XML, SOAP, SMTP. Using SMTP, all the necessary information will be shown in the account.

SMTP is a simple protocol for transferring emails over TCP/IP networks. Mail servers use SMTP to send and receive emails, while email clients usually use SMTP only for sending email messages to a mail server for their further delivery.

An SMS autoresponder is a series of SMS sent automatically based on specific rules at defined intervals. Marketers use this technique as an effective way to communicate timely messages to their audience automatically. Why is an SMS autoresponder important? SMS messages have high open rates because people check their phones 80 times a day. Companies use this advantage and send SMS for promotions, abandoned cart messages, order confirmations, shipping updates, etc. A quality SMS autoresponder is a way to automate your SMS marketing and improve the efficiency of your overall digital marketing strategy. SMS works perfectly to support your audience in every stage of the lead funnel. Let’s find out how to create a simple SMS autoresponder in less than an hour. How to set up an SMS autoresponder Set up an event Create a flow of messages Track statistics Follow this step-by-step guide to create your first SMS autoresponder. Let’s take use an order status SMS as an example. Step 1: Set up an event Events are user actions that trigger SMS sending. In this case, the event is a purchase. To create such an event, go to the “Automations” tab in your LIKE.TG account, select the “Purchase” event, and add the generated code to your site. Step 2: Create a flow of messages Set up the start of the flow with a previously created event, choose the list of recipients, and connect the “SMS” element with the “Flow start.” Then customize this element by entering your “Sender ID,” and the text of the message. You can add a product id or product name as a variable in the text. This example is a basic autoresponder that consists of one SMS. You can add more “SMS” elements or use other elements, including “Condition,” “Filter,” “Action,” and “Goal.” You can also set specific time intervals for sending follow-up messages. Let’s clarify the functions of these additional elements: The “Condition” element tracks various events, for example, “SMS delivered.” It allows you to send a follow-up SMS onlyto those users who received your message. The “Filter” element allows you to filter your recipients based on variables to send different follow-up SMS with different text and increase the level of engagement. The “Action” element enables you to change variables assigned to your recipients. For example, you can change the variable from “lead” to “customer” to send more relevant offers in the future. The “Goal” element allows you to choose the action that will count as conversion and stop SMS sending. Step 3: Track statistics Once the SMS autoresponder is activated, you can access a detailed delivery and bounce report in your account. You can also see the recipient’s phone number, the cost per message, and the date when a specific message was sent to specific contacts on your list. Here’s a more detailed guide on how to create an order status SMS autoresponder. How much does it cost to create an SMS autoresponder? LIKE.TG’s tool for creating autoresponders is called Automation 360. It allows you to create autoresponders free of charge. The pricing for SMS sending depends on your location and the country of your recipients. For example, it costs $0.022 per SMS inside the US. You can find more details about other locations on our pricing page. 4 Best Practices for Creating an Effective SMS Autoresponder Put all the information in one SMS Add links to your SMS Register your Sender ID Send test SMS We’ve collected some actionable tips to ensure your SMS autoresponders are effective. Here they are: Put all the information in one SMS. The limit for one SMS is 166 symbols. If you exceed this, one message will consist of two SMS, doubling your expenses. Add links to your SMS. You can add links to drive recipients directly to your site. Note that links in SMS are shown as text, like www.sureshoe.com/women/product_id092881. It’s too long, so use a link shortener like Bitly to make a link like this: bit.ly/jrajfk. You can track click-throughs in your SMS using Google Analytics. Register your Sender ID. The laws of some countries, including UAE, Saudi Arabia, Egypt, Ukraine, and Russia, require companies to register their Sender ID. Send test SMS. You can “purchase” your product to see how your SMS autoresponder works by sending test SMS. With LIKE.TG, you can send up to 10 free test SMS. Congratulations, you’ve learned how to create killer SMS autoresponders to support your audience at every stage of their buyer journey. Try creating one with LIKE.TG today! Create an SMS autoresponder

Smart content is the type of content that adjusts to every user based on their demographics, behavior, and engagement. It is also called dynamic content. Marketers create it to attract user attention, increase their retention, and convert them into clients. Smart content is widely used on sites, in apps, email campaigns, web push notifications, and chatbots on social media. You can bring your communication with users to the next level with LIKE.TG, so stay tuned. In this article, we’ll uncover the benefits of smart content, explain the way it works, and show how to create it with LIKE.TG. Why should you use smart content? Generally, it helps you improve the user experienceyou provide. It’s no wonder that modern-day users prefer brands that treat them as individuals rather than those that aim to reach wide audiences with the same techniques. People appreciate customer-oriented companies that keep consumers’ needs at the heart of their business. Creating smart content allows marketers to reap several benefits. Firstly, it implies advanced personalization. Users are much more likely to engage with personalized content. This type of content includes not only using a client’s name in an advertising messagebut takes into account their previous touchpoints with a brand, history of purchases, and personal data (location, age, gender, etc.). Secondly, smart content enables companies to target particular segments of their audience and automate communication with customers based on their common characteristics. Thirdly, brands can convert users into clients more effectively with the help of dynamic content. Besides, you can easily track the effectiveness of your dynamic content to improve your strategy. Now that you know how valuable smart content is, it’s time to discover the way it works. How does smart content work? To answer this question, we should consider the information you can use to create smart content. Mind that you can get this data either by asking your clients to share it with you or using third-party platforms and developers to obtain it technically. You may need the following information to use smart content in your marketing strategy: location (you candetermine a user’s country by theirIP address;if you need a more specific location, you can get it with the help of the HTML Geolocation API); demographics (you can ask users to share their gender, age, education, employment, marital status, and ethnicity via a subscription form); language (based on a user’s language set in a browser); device (you can retrieve it by checking the user agent of a browser); previous activities on your site and items bought (make use of cookies, user accounts, CRM, and analytics tools). In fact, you can use any information that may be valuable to your business. The only thing to remember — follow the laws and be ethical. You can include the above-mentioned data in your email campaigns, push notifications, chatbots, landing pages, and user accounts. This way, every client will see personalized offers that fit their specific needs. In the next section, we’ll show you how LIKE.TG tools support using smart content for better performance. How to Create Smart Content with LIKE.TG LIKE.TG is an all-in-one communication platform that enables companies to build long-lasting relationships with their audience via email campaigns, web push notifications, SMS, chatbots, landing pages, and CRM. You don’t need any coding knowledge or technical skills to work with our services because every feature provides an intuitive drag-and-drop builder. We’llshow you how to use smart content to promote your product effectively. Email campaigns Email marketing is a powerful channel. It allows brands to keep their customers informed about recent updates, news, and order statuses and share valuable content. It won’t take you more than an hour to create a professional email template, or you can choose one from ourready-made templates. If you already use email personalization, consider smart personalization. It is an advanced technique that uses smart content to save time and send more relevant campaigns. Let’s say you want to inform your audience that you are offering free shipping to some cities and discounted shipping to other cities. In this case, you would have to create separate emails, but with the help of smart personalization, there’s no need. It allows you to personalize either your subject line or any part of your email body. For this purpose, you need to have the variable “city” in your mailing list. If you don’t have one, go to your LIKE.TG account, click “Mailing lists” and “Create variable.” Now add its name, choose the variable type, and let subscribers edit it. Then, add the cities of your subscribers. Alternatively, you can add the “City” field to your subscription form so that this data will be added automatically after your users submit it. Now, when creating an email campaign, choose the desired place of your email body, click “Add criteria,” select a variable, and set conditions. This way, your users from New York will receive an email with the free shipping, and other subscribers will see an alternative text. To get a detailed guide and see some examples, follow our article in the Knowledge Base. Push notifications With the help of push notification, you can notify your audience about the release of a new feature, recent articles on your blog, a time-limited discount, or any special offer. To use smart content, you can apply segmentation if you have more than ten subscribers. For this purpose, tick “Segment the list” when creating a notification. You can either use saved filters, select new criteria such as browser language, region, subscription page, subscription date, browsers, and platforms used, or add any specific variables. This way, each subscriber on a list will receive a message with smart content. Followthis guideto learn how to send segmented and personalized web push notifications. Chatbots LIKE.TG provides an easy-to-use chatbot builderthat enables marketers to create chatbots for Facebook Messenger, WhatsApp, and Telegram. With their help, you can provide automated FAQs, consult leads, and convert them into your clients faster. Implementing smart content in chatbots is possible with the help of tags. They allow you to segment your users to provide them with relevant offers. Tags are attached to buttons. When a user clicks a certain button in your chatbot, a particular tag is attached to them. Then, you can filter all your users based on tags and send them only valuable offers. Take a look at the chabot flow below. A user has to choose the type of cheese they like, after which they receive different messages based on their preferences. For more information on how to use chatbot tags, check out theinstructions in our Knowledge Base. Now you know the benefits you can reap with the help of smart content, so it’s time to develop your strategy. Make use of LIKE.TG’s free promotional tools to improve your relationships withcustomersand blow up sales.

You can send email campaigns not only to the whole list of subscribersbut also to one segment of subscribers. A segment is a group of subscribers who have common needs and priorities. Why is segmentation effective in email marketing? By describing your subscribers, you’ll realize that all of them are individuals of different ages and gender with different professions. All your subscribers have different experiences, ideas, moods, and opinions. Their desires and needs are also individual. Using segmentation will mean you can create more targeted and engaging email campaigns and make offers to particular segments of your mailing list. How to segment a mailing list? You can implement segmentation from the beginning of your communication with clients. For this purpose, use the necessary information that users submit in the subscription form, such as age, gender, location, or date of registration (subscription). You can learn your subscribers’ interests for segments with the help of additional surveys in emails. Here is an example of how National Geographic does it: How to Create Segments with LIKE.TG Choose the address book and tick "Send to a part of the list." Then you should specify the segmentation criteria by clicking "Add a list segmentation criteria," for example, "City." In the empty field, you should write the criterion for your segmentation, for example, "London." It will look like this: When you save this segment, you can use it in your future mailings.

Smarketing is a strategy in which sales and marketing departments cooperate and communicate to achievetheir company’s goals. It helps generate leadsand increase revenues. In this article, we’ll find out why smarketing is important and review the steps necessary to implement this strategy. Why is smarketing important? Since all companies strive to increase sales, they need to improvetheircustomer acquisition and retention. To do it, marketing teams communicate with the sales departments since salespeople can indicate the stages of a company’ssales funnel where most leads stop performing any actions. Afterward, marketers can remove these gapsand decide whether it’s better to generate leads by teaching how to use a company’s service with demos, sending informative emails, writing guest posts, or providing educational content. The cooperation between sales and marketing helps brands prosper and establish their positions as industry leaders. With this strategy, on the one hand, salespeople receive information necessary to make warm callsand have insights about their leads’behaviorand other important facts. On the other hand, marketers better understand theirprospectsand the places they come from. This information enables your marketing team to figure out what leads are more likely to convertinto customers and provide them with the best service and conditions to do this. Hence, your marketing team can relocate their effort and resources efficiently to increase ROI. Now that you know the benefits and importance of smarketing, let’s move to some steps that can help implement this strategy. 6Steps to Implementing a Smarketing Strategy Define common goals Ensure communication between teams Share your experiences Arrange regular meetings Create an information-sharing agreement Utilize collaboration tools We’ve prepared six steps that will enable you to leverage the strategy for your business. These steps are imperative if you want to get new leads and increase yoursales volume. Define common goals.It’s essential to establish common objectives for your campaigns and other shared tasks tocoordinate yoursales and marketing departments’ work. When the teams are working towards achieving specific goals, they can easily unite for the common good. Since each team has its own strengths important for your company, marketers and sales managers should cooperate and utilize their skills and knowledge to achieve excellent results. Ensure communication between teams. Your company will be able to reach certain goals only when your teams can effectively communicate, understand, and listen to each other. That’s why they should meet and discuss their campaigns, objectives, and other tasks altogether. Share your experiences. Members of sales and marketing teams should pay attention to each other and show empathy. Both sales managers and marketers can feel stressed or under pressure during their workday. Therefore,they need to support each other and share their successes and failures in achieving your company’sgoals. The best way to find a solution to an urgent problem is by using the power of cooperation. Arrange regular meetings. Since communication is a critical factor, your sales and marketing teams should meet at least once a week. Use this time to share experiences, successes, and challenges, analyze your recent campaigns, and discuss new ideas. Choose representatives from each team to attend the meetings and report about your current situation. Create an information-sharing agreement. Ensure that the teams you work with have access to the necessary data since it is crucial for understanding metrics, leads, the performance of marketing campaigns, etc. However, having access to data isn’t enough. You should develop a clear and effective strategy to use the information you have correctly and make the right business decisions. Besides, consider using a CRMto automate the process and allow team members to manage the sales funnel and monitor your company’s metrics. LIKE.TG’s CRMallows you to manage your sales process and communicate with customers effectively. Utilize collaboration tools. To ensure effective collaboration between sales and marketing teams, make use of special tools for communication, sharing documents, assigning tasks, and tracking their progress. It’s especially useful if some of your team members work remotely. Firstly, create a shared team email account to store all information in one place andmake sure your teams have access to it. Secondly, leverage video conferencing platforms like Slack, Microsoft Teams, or Zoom to communicate with your teams online. Thirdly, make use of Google Docs. It enables real-time collaboration and is time-saving. Moreover,consider implementingproject management tools like actiTIME, Trello, Wrike, or ClickUp to ensure seamless communication and delegate tasks effectively. To conclude, implementing smarketing techniquescan have lots of benefits for your business. It increases revenue and improves customer experience and relationships between and among your teams. Hence, pay attention to the steps above to implement this smart technique.

Selective demand is the demand for a specific brand, rather than for a general product category. This approach occurs when brands create messages intended to increase their brand identity and drive interest to their products. In this article, we'll give you a bird’s-eye-view of selective demand and provide you with some tips on how to boost it. Selective vs Primary Demand You can present your advertising message using two different options. Let’s discover each of them to understand the difference. Selective demand Most marketing campaigns involve a selective demand approach because companies seek to show customers their competitive advantage. This motivates consumers to choose products or services from one company over competitors. This type of advertising correlates with the goals of your business (to attract more clients, distinguish yourself from competitors, and receive higher revenue). You can easily distinguish a selective demand from a primary message as it includes a brand name, company’s product, and information about the unique benefits of this particular brand. It’s a time-consuming process as companies fight for market share and customers. Primary demand If a company creates an advertising message that aims at driving interest in a product without focusing on its brand, they’re using primary demand. With such messages, companies try to convey the advantages of buying general products. Generally, primary demand only occurs in two situations: when companies introduce a product to the market for the first time and when manufacturers want to generate interest in their product. The “Got milk?” campaign clearly demonstrates the second scenario. It was created in 1993 to encourage the consumption of milk and later used by milk processors. Now that you know the peculiarities of each approach, let’s find out how to increase selective demand. How to increase selective demand We’ll provide you with three steps to boost your selective demand: Define your brand’s competitive advantage. Competitive advantage is the ability of your brand to stay ahead of present or future competition. You need to evaluate the strong and weak sides of your competitors and determine what you can improve to be ahead. As soon as you define your brand’s strongest sides, communicate them through all of the marketing channels that you use to reach leads and customers. Promote your company on various marketing channels. There are plenty of marketing techniques that help you promote your company: email marketing, blogs, webinars, pay-per-click advertising, and social media marketing. All of them can positively influence brand awareness and help you reach more people. Ensure excellent customer service. Make sure that you have great customer support and salespeople who are always ready to answer questions, provide leads and customers with all the necessary information, and sell your products and services. To sum it up, selective demand occurs when a certain brand wants to make people choose their products over others. Determine your strongest sides, provide excellent customer service, and promote your brand on various channels to boost your selective demand.

SEO (Search Engine Optimization) is a website optimization for further website promotion in search engines rating. The higher the position of your website occupies while searching, the higher the probability is that a user visits your site due to the reason that almost 100% of users use only the top three links while searching. Only about 20-50% of users visit the tenth link of the first page. The second page of a search engine is visited only by 10-20% of users. Therefore, any resource wishes to occupy the top 10 positions, but unfortunately, the number of competing websites is increasing, and it is not so easy to occupy the initial positions. That is why a question occurs: How to conquer this summit and to be a leader? SEO here is extremely useful. SEO is Divided into 3 Parts The first part It is the work inside the website. This work includes the correction of possible errors, adding or modification of the content, HTML-code of the website pages, interlinking, etc. This is so-called internal optimization. You should also take into account that the algorithms of various search engines differ. The second part It's the website development. At this stage, you have to bring the resource to the first positions with the help of the groups of events, performed out of the sites (on the other sites, forums), the aim of which is to increase the necessary reference mass and to promote the site according to the targeted requests, as well as to increase its authority. This process is called website promotion or external optimization. The third part It is the maintaining of the achieved positions and improving the results obtained. To keep the occupied areas you should observe both your own and your competitors’ results; change keywords, texts for links, and site content.