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                    LIKE.TG Platform Recap: Q1 2024
LIKE.TG Platform Recap: Q1 2024
Let’s jump in and check out the latest and greatest updates from the past few months, brought to you by LIKE.TG’s product team!At the heart of these updates is our unwavering commitment to elevating your experience with ProductPlan. We’re diligently prioritizing key areas to deliver the most impactful improvements for our users.Launch Management EnhancementsWith our most recent release, you can easily attach and access any deliverables associated with tasks via a URL link. Accompanying this enhancement, the UI for tasks has been upgraded to include a “drawer” element that opens upon clicking the task row.Together, these changes help ensure that all users engaging with launches cross-functionally know where to find important assets relating to each launch.SSO User Provisioning for Editors and ViewersWe are excited to announce that the auto-provisioning options for accounts utilizing Single Sign-On have expanded to include editors. With this delivery, accounts have the option to auto-provision new users as editors via SSO, saving time and effort previously spent waiting for manually assigned access.Teams for Discovery, Launch and RoadmappingIn alignment with our plans to reduce noise and ensure that you can focus on what really matters to you, we have applied team associations and filtering across all product areas. Now, you can easily identify and find the information most relevant to you throughout the full product development life cycle.Platform Level API ExtensionTo connect your favorite external tools with your work in LIKE.TG, we have officially extended the API coverage to all product areas in the platform.Sneak peek: Upcoming enhancements to the LIKE.TG platformSince we’re looking back at the recent releases, why not give you a glimpse of what’s on the horizon!? As you know, the product and timelines are constantly evolving, so please take this with a grain of salt (or a healthy pinch)! At the core of our upcoming releases is a commitment to improving your experience within our platform. While we understand that we can’t tackle every challenge at once, we’re focusing on key areas.Establishing ConsistencyConsistency breeds familiarity and efficiency. With this in mind, we’re committed to creating a uniform experience across all product areas. Whether you’re navigating through different product areas, features beyond teams will be able to pull that narrative together.Seamless Workflow ConnectivityOur commitment to seamless connectivity extends far beyond individual product teams. We’re embarking on a journey to support end-to-end workflows by establishing a seamless connection across all product areas. This holistic approach ensures that your workflow integrates more into the platform to facilitate more collaboration and efficiency.Integration of LIKE.TG APIs into iPaas SolutionWe’re just getting underway building out an IPaaS offering connecting to our LIKE.TG APIs. This will open up a world of possibilities. The goal here is to allow custom integrations and workflow automation between LIKE.TG and other applications within your ecosystem.As we look ahead, our focus remains squarely on delivering an unparalleled experience for our customers. We continue to lay the foundation for a platform that meets your needs today and anticipates and adapts to your evolving requirements tomorrow. Stay tuned for what’s next!If this quarter recap has piqued your interest and you’d like to learn more about how your team can use a product management platform, please request a demo with our sales team.

                    Enhancing LIKE.TG’s API: A Customer-Centric Approach
Enhancing LIKE.TG’s API: A Customer-Centric Approach
If you’re like me, you’re a product champion who loves to chat about integrations and gets excited at the prospect of teaching your cohort about different integration strategies or thinking through how to automate an annoying task. You can only imagine what an exciting moment it was when LIKE.TG, with your valuable input, released our new API v2. I’ll admit I may be a little biased… But even if you aren’t, that’s okay! I’m happy to fill you in on why we’re so excited about this major expansion to our API offerings. The LIKE.TG API provides a powerful tool for accessing and modifying your LIKE.TG data. We’ve designed it to be as user-friendly as possible, empowering you to make LIKE.TG the home for your entire product development lifecycle. Keep reading to learn more about our recent API-related updates. Why did LIKE.TG make this change? We spent a lot of time doing what we love—talking with our customers. Our goal was to fully understand the value a robust API brings to their organizations. It was no surprise to us that our customers are interested in using the API, which needs to help them save time and effort in their work—especially when it comes to repetitive processes and activities. We realize that it can be exhausting to copy and paste material from tool to tool or repeatedly log in on that tab you just closed because you need to cross-reference something. We’re hoping our APIs can help you center the information that matters to you in LIKE.TG so you can focus on making the decisions that count. Our new set of endpoints has created a framework for you to synchronize LIKE.TG with other tools. You can automate tasks, center data, and ensure the accuracy of your key ideas between tools. You could take customer feedback from Salesforce and programmatically create Ideas, sync launch checklist tasks with Asana, or keep the progress on your OKRs up to date. What’s included as a part of the API expansion? Our new API v2 includes endpoints that touch on every major feature section within the LIKE.TG platform, including an updated version of our preexisting Roadmaps and Bars endpoints. A high-level overview of what you can do with our API is as follows: Roadmaps: List your roadmaps Synchronize percentage complete, title, description, and other fields Create, update, or delete bars Strategy: List your objectives and key results Synchronize title, description, other fields, and key result progress Create, update, or delete objectives and key results Connect Opportunities and Objectives Discovery List your ideas and opportunities Synchronize title, description, tags and other fields Create, update, or delete ideas and opportunities Launches List your launches and tasks Organize tasks by sections and update status Create, update, or delete launches, sections, and tasks Other List your teams and users Check application status You can find the complete list of endpoints and official documentation here. What’s next? Our APIs are readily available to build custom integrations. They seamlessly connect to every part of our platform, making accessing and modifying information simple. And our customer success team is ready and excited to help! Coming soon, LIKE.TG will also offer a tool to help create custom integrations based in the cloud. This means if you don’t have the resources today to devote development time to connecting with our APIs, you can still integrate your tools with ProductPlan. Our goal is to empower your team to own your product success, which includes cutting down on time spent on tasks that can be automated, allowing you to focus on what matters most—building better products. If you’re a current LIKE.TG customer on our Professional or Enterprise plan and your team is interested in joining us for beta testing of our new integration capabilities, please contact [email protected] to connect with our product team.

                    What We’ve Learned from User Feedback: Enhancing Our Platform
What We’ve Learned from User Feedback: Enhancing Our Platform
At LIKE.TG, we’re constantly striving to improve our products and services to better meet user needs. That’s why we were so excited to release our first-ever customer survey last month. Our customer survey was a pivotal step in our journey to thoroughly understand our customers’ challenges when using our platform. By focusing on these areas, we can ensure that our product strategy is not only customer-centric but also aligned with our users’ needs and expectations. In our customer survey, we asked users about: Areas of LIKE.TG that work well for them Areas of improvement for LIKE.TG Usage of currently available integrations Which integrations they want to see in the future Our product team cares deeply about building a product that exceeds expectations. We want to lead by example and ensure we put our customers first with a customer-led product strategy. Our commitment to continuous improvement is unwavering, and we are dedicated to making the changes that matter most to you. While our product team is working hard behind the scenes to implement what we’ve learned, we wanted to share some of our key findings and takeaways from the survey. What we learned from the customer survey results The survey revealed invaluable insights into how people use our product management software and what value it provides to product teams across various industries. Most importantly, our product team wanted to know what areas of LIKE.TG met user expectations and where we needed to improve. When we probed what was working well, customers shared that the best parts of our platform include the ability to visualize and communicate work, ease of use, and planning and prioritization. On the other hand, when asked where LIKE.TG could be improved, customers shared that Product Strategy OKRs, planning and prioritization, and visualizing and communicating work were the most critical areas. In the past few months, we focused on developing many areas of our product management platform, including our Strategy, Teams, and API features. However, our survey results tell us that there is still room for improvement. While our team has put in a lot of work to go beyond roadmapping, we plan on revisiting the heart of our software and prioritizing efforts to improve the functionalities that customers value most. The feedback shared in this customer survey was consistent, leading our team to invest in the problems we aim to help our users solve. We hear all of our customer feedback, and we remain committed to empowering organizations to effortlessly craft, communicate, and prioritize strategic roadmaps with confidence. Our ongoing commitment to solving customer problems Our customers’ honest insights about their experience using our platform will have a lasting impact on our roadmap and the direction of our products. While our team continues to do what we do best—work hard to provide the most value to our users—we welcome all of our customers’ feedback and hope you’ll stay tuned to see what changes we’ll announce in our major Fall Release. As a result of your feedback, there are some exciting improvements coming soon. We value your feedback and believe continuous improvement is a powerful way for product leaders to embrace change and innovation. If you’re a current LIKE.TG customer and have insights to share, we encourage you to contact our Product Team at [email protected]. Let’s keep the conversation going!
12 Ways to Deliver Good Customer Service with Examples
12 Ways to Deliver Good Customer Service with Examples
Excellent customer service interactions have a significant impact on repeat customers, referrals, and overall customer loyalty.It directly affects revenue and is essential to retaining customers, so you shouldn’t underestimate the importance of offering great customer service.Steps taken to acquire a new customer are more expensive than to retain an existing one. Good customer service will make customers feel satisfied and improve your company’s reputation.In this blog, we will go over some of the important aspects of good customer service. What is good customer service?Good customer service entails offering support that meets and exceeds customer expectations whenever they raise questions or issues with your product. Great customer service helps you retain customers and reduces your churn rate significantly. It is also one of the main avenues for building a brand’s reputation.Benefits of good customer serviceCustomer service has evolved beyond its traditional role of simply addressing concerns. It now serves as a strategic tool and a crucial differentiator that allows companies to thrive. However, what exactly are the benefits of good customer service?Here are some advantages of providing great customer service.Helps retain customersSuccess in business depends on how well you retain your existing customers. A study by Salesforce revealed that 89% of clients are more likely to make another purchase from a brand that offers a good customer service experience.Most customers evaluate a product when they first start using it and consume more later if they are pleased. This hits a hiccup if they encounter problems with the product and require assistance.Show your dedication both to your customers and the success of what you sell by providing this assistance in the best way possible.Customers who are satisfied with your good customer service will be eager to purchase from your brand because they know you will guide them well whenever they run into an issue.Enhances positive feedbackFeedback from customers can make or break your business. Customers frequently share their experience with a company’s support services online, and they also frequently check previous customers’ experiences before choosing to patronize that company.Talking with a support agent may be the only interaction a customer has with your company, and so it comprises their whole impression of how you do business.Excellent customer support will lead to excellent reviews, giving potential customers confidence in you, which shows you the importance of offering the best customer service.Gives a competitive advantagePart of the way a brand withstands competition is by offering good customer service. Agents who interact with customers are the company’s public face and are accountable for its reputation.They set the tone for the entire brand. Their helpful attitude shapes the overall brand image, which helps to create a positive impression.You are most likely not the only company marketing particular products. Even if you are, it will not last forever. One way to differentiate your brand from competitors and become the preferred choice is to provide excellent customer service.Identify the issues customers face with both your products and your competitors and become known for solving their problems with a good attitude.Moreover, meet their needs before your competitors do. If you do this and build a reputation for it, customers will switch to your brand.Increases profitsBesides, new customers are more eager to do business with a company that has a solid reputation.With good customer service, you can ensure that all customers receive prompt and clear resolutions.Satisfied customers become loyal, and they recommend your product to others, which is a free product promotion. All these things result in more customers and, therefore, more revenue.Builds belief in your product and brandGreat customer service plays a prominent role in building trust in your brand, product, and services. An excellent and transparent support team leaves a customer feeling like they matter at every point.Acknowledging customers’ inquiries, even by automated acknowledgment, reduces their anxiety. Regular communication with customers while resolving issues reassures them that you’re listening. Promptly providing answers and solutions gives customers confidence in your expertise and proves that they’re valued.Offering the best customer service proves that you back your product and brand.Therefore, customers are more likely to be invested in your company. The importance of offering excellent customer service is not limited only to the benefits mentioned above. There’s a lot more to it.Effective ways you can deliver the best customer serviceTo reap the benefits of customer service, it’s essential to implement effective strategies to not just meet but exceed your customers’ expectations. Here are some useful tips for providing top-notch customer service to propel your business growth.12 ways you can deliver the best customer serviceProvide proactive customer supportPersonalize your customer experienceDeliver fast responses and resolutionsProvide multichannel supportEmpower your customer service teamRegularly collect feedback from customersProvide self-service optionsBe accessibleUnderstand customer needsDeliver consistent serviceCreate a customer-centric cultureShow empathy1. Provide proactive customer supportForesee potential issues and resolve them before they become a problem for the customer. Understand a customer’s needs, track their usage and behavior, and use this data to identify trends, patterns, or issues that may arise.2. Personalize your customer experienceTailor your customer interactions and offerings to suit individual customer preferences. This will cultivate a deeper connection with customers, ensuring they feel appreciated and understood.3. Deliver fast responses and resolutionsEfficient and fast responses are a key component of good customer service. Utilize tools such as canned responses and knowledge bases to significantly speed up the resolution process. Implement service-level agreements and ticket escalation procedures to swiftly deal with complex issues.4. Provide multichannel supportEnhance your customers’ overall experience with your company by accommodating their unique communication preferences. Offer various channels for them to raise issues and address these concerns through the medium they find most convenient.5. Empower your customer service teamInvest in your customer-facing team to enable them to deliver excellent customer service. Schedule regular training to equip them with great customer service skills and keep them updated on the latest product features and services.Additionally, provide resources like help desk software, a comprehensive knowledge base, and access to customer data to enable them to offer quick, accurate, and personalized solutions.6. Regularly collect feedback from customersContinuously solicit feedback from customers to understand their specific needs and preferences. Encourage customers to share feedback to empower you to elevate your standards and deliver exceptional solutions.7. Provide self-service optionsSelf-service options provide readily available solutions to common issues around the clock. Provide your customers with ready access to information to reduce the need for contacting customer support.8. Be accessibleDelivering good customer service begins with being accessible to your customers. It’s important to cater to various preferences by offering a range of contact methods, like phone, email, social media, live chat, and face-to-face interactions.The contact system should be straightforward, easy to find, and user-friendly. Ensure that your customer service is available at times that suit your clients’ schedules.9. Understand customer needsWhen interacting with customers, it’s important to pay close attention to their concerns and preferences, which can often be unique and specific. By doing so, you can tailor your service to meet their individual requirements, making them feel valued and understood.To achieve this level of understanding, train customer service representatives to recognize the signs of customer satisfaction and dissatisfaction and equip them with the tools and authority to address issues proactively.10. Deliver consistent serviceDelivering consistent service is essential for fostering a positive reputation and ensuring customer loyalty. To achieve this, businesses must establish clear and attainable service standards that align with their brand promise.Streamlining processes and utilizing technology can also aid in maintaining consistency, as it reduces the likelihood of human error and ensures that customers have a uniform experience across various touchpoints.11. Create a customer-centric cultureDelivering exceptional customer service requires fostering a customer-centric culture within an organization. This culture is rooted in the belief that the customers’ needs and satisfaction should be the driving force behind the majority of business decisions and actions.To create such an environment, it’s necessary to ensure that every employee, from the top executives to the frontline staff, understands the importance of the customer experience and is committed to enhancing it.12. Show empathyUse empathetic expressions such as “I understand how frustrating that is” to acknowledge and affirm customers’ emotions. Maintain a patient and compassionate attitude, especially when dealing with challenging customers.Approach each interaction with kindness and a readiness to help, as this can help diffuse any tension and build a positive connection. Always empathize by considering the customer’s position and provide the level of assistance you would expect if you were in their situation.Great customer service examples from real brandsThe following brands distinguish themselves by placing customer service at the forefront, centering on meeting their customer’s needs and ensuring their satisfaction.ZapposZappos is an online retail store that is recognized for going out of its way to ensure customer satisfaction. The company offers free shipping for an unlimited number of transactions and a 365-day return policy in the event a customer is unsatisfied with a product.But what truly makes Zappos stand out is its customer service team, that is trained to engage with customers on a personal level. They are encouraged to spend as much time on a call as needed, with the aim of making the customers feel valued and appreciated.AmazonAmazon is an online retail platform that sells a vast range of products and services. Amazon’s approach to customer service is exceptional, with a standout “A-to-Z Guarantee” feature for goods sold by third-party sellers. This offers buyers security that they will receive their product in a timely manner and in the condition promised, or they will receive a refund or replacement in case the product falls short of the customer’s expectations.Trader Joe’sTrader Joe’s is a popular grocery store chain that is well known for its friendly, helpful employees. Trader Joe’s staff are always ready to assist customers, whether by answering questions about products or helping them find items. They even go above and beyond by opening products for customers to try before buying, creating a unique and personalized shopping experience.Ritz-CarltonRitz-Carlton hotels are famous for their excellent customer service, often referred to as the “Gold Standard.” The hotels permit their employees to spend up to $2,000 to solve any guest issue without requiring managerial approval. This level of empowerment not only quickly resolves issues but also makes guests feel valued and taken care of.AppleApple is renowned for its excellent customer service, maintaining a consistent focus on ensuring customer satisfaction and offering personalized assistance. Their customer service is facilitated through multiple channels, including in-store Genius Bars, online support, telephone services, and social media platforms.A key element of Apple’s customer service is its highly trained staff, who are knowledgeable about the products, demonstrate patience, and are adept at resolving customer issues efficiently.Embrace good customer service today!The primary goal in most successful businesses is to provide the best customer service. They understand that this is crucial for maintaining loyal customers and attracting new ones.Choose the right help desk software to complement your customer support team, who are the backbone of delivering good customer service.Sign up for an account withLIKE.TGto provide excellent customer care to your clients every time they reach out to you. Contact our customer service team to schedule a live demo. Or sign up for a 15-day free trial.
Announcing New Help Desk Software: LIKE.TG!
Announcing New Help Desk Software: LIKE.TG!
We are pleased to announce the official launch of LIKE.TG, our new help-desk ticketing software. LIKE.TG is cloud-based, modern ticketing software for managing support email, collaborating with teammates, automating repetitive tasks, and improving customer experience.We have been internally using LIKE.TG over the past months and deploying all the support portals for our products (Syncfusion, Bold BI, Bold Reports, and BoldSign) using it. We will share more details about this product in upcoming blogs, but for now, here are some feature highlights: TicketingOrganize all support-related queries in one place and assign them to the appropriate agents. Also, customize support-creation forms and collaborate with your teammates. In addition, LIKE.TG sets up your SLA and business hours and increases agent productivity. For more details, visit the LIKE.TG site.Email-based ticketingConvert all incoming customer support emails into tickets and respond to them via email. Automatically forward all incoming emails in one account to another account through email-based ticketing.Powerful automationAutomate ticket processing with no-code automation to create customized workflows that perform periodic tasks at each stage of the ticket life cycle. Further, auto-assign tickets to the appropriate agent and set response and resolution due dates based on business hours in the SLA. Moreover, create and update triggers to perform correct actions on tickets. To explore more about automation, refer to the automation page.CustomizationCustomize your support software to update the logo, login options, ticket layout preferences, and password policies in the agent portal. You can also customize and rebrand the customer portal using the customer portal settings in the customization page.Contact managementManage contacts and contact groups to enhance customer interaction in order to provide better customer service. In contact management, tag contacts and contact groups based on their business, revenue, and other characteristics to filter them easily in the future.Reports and analyticsSeveral pre-built reports and dashboards are available in the reporting and analytics feature—useful for analytics and making informed decisions based on data.IntegrationsIntegrations such as Jira and Zapier allow you to integrate tickets with various apps and services in less time to induce workflow and execute actions with triggers. Jira templates for tickets can further streamline this process. Therefore, this helps your support team stay updated on the progress of customer-reported issues.LIKE.TG APIsWith a flexible REST API, pull data and integrate it into your internal apps. The REST API helps third-party applications interact with LIKE.TG programmatically. Accordingly, it supports read, create, edit, and delete operations, which are usually in JSON format. For more information, refer to LIKE.TG APIs.ConclusionWe hope you enjoyed this blog and got a clear idea about LIKE.TG and its features. Be sure to explore our full set of features.Once again, we are glad to announce this new help desk software, LIKE.TG, which offers a15-day free trialthat does not require a credit card. We invite you to sign up and experienceLIKE.TG for yourself. Give it a try and let us know what you think!If you have any problems, please contact our support team.
7 Best Techniques for Reducing Customer Service Response Time
7 Best Techniques for Reducing Customer Service Response Time
In this competitive world, it is essential to attract customers to grow a business successfully.Customer service is one of the major parts of charming the customers, and it is necessary to deliver the services customers expect as soon as possible.It gives them a good impression of your company, which they’ll share with potential customers.Slow customer service response times will definitely impact business growth in the other direction.So, reducing customer support response time is one of the major aspects we have to consider.Customer response time is a metric that customer service leads closely monitor. In this blog, we’ll see some ways to improve the customer service response time of a customer service department. What is customer service response time?Customer service response time is the time it takes a support team to send replies to customers who have created tickets.Average response times vary according to the nature of your business and the channels your customers use to contact you.Average response time is the total time taken to respond to tickets over a given time, divided by the total number of responses over a given time.Benefits of improving customer response timeA poll conducted by Netomi indicates that 30% of consumers will only wait two minutes for responses on a web chat, highlighting the importance of improving customer response time.Doing so can bring various benefits to businesses, contributing to customer satisfaction and overall operational efficiency.Enhanced customer satisfactionFaster response times generally improve the customer experience. Waiting for a reply can be frustrating, especially if the matter is urgent.Quick responses help alleviate this frustration. Prompt replies also give customers the feeling that their concerns are important and that the company is eager to assist them.Sending an initial reply helps maintain customer satisfaction and patience as your team prepares a more detailed response. A canned response with an estimated wait time can help.Competitive advantageIn a market where consumers have many choices, the speed of a response can be a key differentiator.A company that responds quickly to customer queries can stand out from competitors and attract more customers.This can be especially important in industries where products and services are similar and there are a lot of choices.Increased loyalty and reduced customer churnQuick responses build trust and foster a positive relationship with customers.When clients feel valued by receiving timely support, they are more likely to remain loyal to a brand. This can translate to repeat business and a higher customer lifetime value.Customers who experience slow response times may become frustrated and switch to a competitor.By improving response times, companies can reduce the rate at which they lose customers. Thus, quick response times can contribute to a lower customer churn rate.Positive brand perceptionA commitment to fast response times reflects positively on the brand, signaling professionalism and customer-centricity.Improving response times can lead to better reviews and acknowledgements, which can be powerful marketing tools. Overall, it can improve the public’s view of your brand.Increased salesPrompt responses to inquiries about products or services can lead to quicker purchasing decisions, potentially boosting sales.Customers who might otherwise abandon their shopping due to unanswered questions can be converted into sales with timely assistance.Better crisis managementIn times of a crisis or when dealing with complaints, a swift response is critical.It can help to mitigate damage to the company’s reputation and show customers that the business is proactive in addressing issues.Effective ways to reduce customer service response timeHere are some techniques to help your support team to improve their customer service response time:Analyze your support team workflow and performance.Set up an automatic response to customers.Create canned responses.Deploy integrations.Categorize issues created in tickets based on priority.Use a self-service knowledge base and FAQs.Track customer service response time.Analyze your support team workflow and performanceIf you find that your average response time is longer than your expectations, analyze your support team performance and workflow structure.In addition, detect the commonalities in tickets that take a long time to resolve to find the causes for delay.The dashboards and reports in help desk software can make this easier by visualizing the team performance data.Dashboards allow you to track the current status of support tickets and provide a summarized view of the activities you want to analyze.Through these reports, support leads are able to gauge the customer response time for each agent individually and know the steps to take to boost their productivity.Set up an automatic response to customersSending automatic email responses acknowledges that you have received your customers’ queries.These email responses are common email templates that do not provide any specific information regarding tickets. Also, it is not considered a first response.It’s a good idea to link to FAQ pages and knowledge bases in the automatic email responses to educate customers about your self-service tools.This will help them to solve some issues by themselves, taking up less of your support team’s time.You can include your typical email response time in your automated responses to give customers a realistic idea of when their issues will be resolved.Here’s a guide on how to link related solution articles to ticket issues in the automated responses.Create canned responsesCanned responses are a prewritten set of response templates or messages for frequently asked questions in your support tickets.Agents can create and use canned responses to reduce the customer support response time for common questions.Moreover, they can utilize their time fixing less common issues.Deploy integrationsIf you employ a help desk software solution, which already puts you at an advantage, you can use it to integrate the third-party apps you use.You can integrate help desk tickets with various apps and services, like Jira and Zapier, in order to improve workflow, execute actions with triggers, and keep your support team up to date on the status of customer-reported issues.Integration helps to reduce the response time for help desk tickets.Prioritizing the issues in ticketsWe can label the tickets as critical, high, normal, and low while creating or assigning them, based on their issue type, urgency of the resolution and the impact of the ticket resolution.Therefore, the support team fixes the most important issues reliably.Handling tickets in the order they arrive is not a good method. Each customer’s ticket is important to resolve, but every ticket is not urgent.By prioritizing the tickets, the agents can see which client issues should be resolved first and send a quicker response for the tickets with critical and high priorities.Using a self-service knowledge base and FAQsMost customers prefer consulting a knowledge base or FAQs compared to contacting the customer service team.You should have the FAQs and knowledge base pages available and prominently visible in the help section of your website, so customers can find the solutions by themselves.Thereby, this reduces the incoming ticket volume and improves time management, leading to quick responses to customers with less common issues.Support agents have more time to focus on responding and resolving the urgent issues that require their attention.Track customer service response timesThe average response time varies for each company based on its size and business type.Sending a first response is important, but resolving the ticket in timely fashion will also improve your customers’ satisfaction.You can track the KPIs for your average first response time and final resolution time.With an eye on these, you can get insight into your service team’s performance and where agents or the process in general may need improvement.Based on current averages, you can set realistic goals to achieve and display them to your agents so they know what’s expected of them.Being able to pinpoint areas for improvement will give your agents clearer paths to achieve those goals.ConclusionGood communication with your customers is essential both for retention and the reputation of your company.LIKE.TG provides awesome features to reduce your customer support response time and improve the productivity of your support team.Try a live demo to see how LIKE.TG could help your support team be more successful.Begin a 15-day free trial to discover its numerous features.For any questions, please post them in the comments section. You can also contact us through our support system.Related blogsMost essential customer service skillsGuidelines for customer service for any businessStrategies to Provide Efficient Customer Service10 Creative Ways to Avoid Common Customer Service Mistakes Automated Customer Service: Examples and Benefits
Understanding Canned Responses. Plus 20 Examples.
Understanding Canned Responses. Plus 20 Examples.
You probably spend much time in customer service answering the same queries. For common questions, your customers likely want answers right away.Considering these points, there is a seamless solution: canned responses or help desk canned response templates.Using canned responses for customer service is a valuable trick that enhances customer support. In this blog, I will walk you through some common canned responses examples and explain how to use them for greatest effect. What is a canned response?A canned response is a pre-written text or template used by help desks to allow support agents to send quick replies to common customer queries.These canned responses are also known as:Predefined responsesCanned repliesFast repliesSaved messagesCanned messagesPre-written repliesThese canned replies can be sent either automatically or manually by the support team to quickly provide responses without having to create individualized replies.A list of canned responses for customer service can save support agents time by allowing them to provide fast resolutions to more customers.Why should you use canned responses?Using canned responses can enhance productivity and customer satisfaction in any customer service setting. You should incorporate canned responses in your customer service workflow:To promptly respond to common questions about your products or services, shipping, and returns.To allow employees to focus more on resolving complex issues that require a longer time to resolve.To deliver quick, accurate, and efficient communication.To help new customer support members get up to speed faster, so they won’t need to learn how to respond to every possible question from scratch.To maintain a consistent tone and message across customer interactions, ensuring that all customers receive the same information.To make it easier to handle a large volume of inquiries without sacrificing the quality of customer service.To notify customers that a service is currently unavailable and provide information on when it is expected to return.To send thank you messages, satisfaction surveys, or follow-up information after an interaction or transaction has taken place.To help manage the workload and uphold service levels during peak times without needing to increase staffing proportionally.How to create a good canned response for customer serviceCreating help desk canned response templates helps you avoid typing the same responses over and over during customer conversations. Rather than slamming out a few responses you typed before, here are a few guidelines worth sticking to when writing canned responses.Collect frequently asked questions for your pre-written templates – thisclarifies the most common issues, and from there you can develop the best canned messages.Create templates with accurate responses – collect answers to FAQs and then have a round of review by either your support team or the subject-matter experts. from the reviews create well organized templatesProvide clear and concise messages in the canned response – keep the messages concise and impactful for quick information distribution.Customize your message – even canned responses can sparkle when they are personalized. Personalization accommodates the unique circumstances and needs of each customer.Include a call to action (CTA) – this gives clients a course of action to follow, and other topics related to their issue for their benefit.Maintain a consistent tone –It is essential to maintain the same tone for every scenario. This will guarantee that you’ll keep the same level of professionalism.Acknowledge your shortcomings and empathize – be sure to take responsibility for any issue that arises and write responses that demonstrate understanding and sympathy for the customer’s difficulty.Proofread the canned responses before deploying them – always ensure that managers preview the prewritten response templates before agents send them to the customers.Test your canned replies – before introducing your canned responses to a larger customer base, test them out with a small group of customers.Include links to more information within the canned templates – give clients a solid answer to their issue but conclude with attaching links to a knowledge base and video tutorials with related information.Best practices for creating canned responsesHere are some best practices for preparing canned response templates:Know your audience: Make sure your templates are appropriate for your target audience, taking into account: the tone, language, and context of your message.Keep it simple: Use clear, concise language that can be easily understood by the recipient. Avoid using technical jargon or overly complex sentences.Customize as needed: While pre-written templates can save time, it’s important to personalize them as much as possible to make them more effective. Consider adding a personalized greeting and tailoring the content to fit the specific context.Be polite and professional: Always use a polite and professional tone, even when providing negative information.Test and refine: Regularly test your automated responses to ensure they’re working as intended and making the desired impact. Be open to feedback and make changes as needed.Organize and categorize: Store your canned responses in a way that makes it easy to find the one you need quickly. Consider categorizing them by topic or use case to make them even more accessible.Update regularly: Regularly review and update your pre-written text messages to keep the content fresh and relevant.Dos and don’ts of canned responsesCanned replies are powerful tools that can be beneficial or harmful to your business. They have the capacity to increase your company’s credibility, but they can also damage your brand’s reputation. Therefore, you need to be very precise when using them.The following are the dos and don’ts for getting pre-defined responses right:DosDon’tsUse canned responses to reply to common queries.Personalize your canned responses.Regularly review and update your canned responses.Monitor and gather feedback about your canned responses.Use canned responses for an entire conversation.Use bland, robotic language.Send a canned response when a personal reply is required.Forget to double-check your canned responses before sending them.Don’t use pre-defined responses for all repliesImagine replying to an enraged client about a problem with your product or service with a prepared response. This would be unfair to the customer because it shows a lack of compassion for their troubles.It is important to acknowledge the customer’s feelings whenhelping them solve the issue.Don’t apply canned responses where human replies are neededRegardless of how fast using pre-defined responses makes your customer service, they are not applicable in all cases. Therefore, when assessing an issue or a customer update, you need to analyze what’s the best step to take.For instance, when a customer addresses you directly, you ought to personalize your communication by also addressing them directly.Edit the response to fit the specific situationSometimes situations may be similar but have slight differences. Therefore, before you send a pre-defined response, you ought to edit it and make sure that it provides the response that your customer deserves.This will save you from receiving clarifying questions from your customers since they will be getting the exact response they need.Benefits of canned responsesNowadays, clients anticipate support that is effective, tailored, and quick. In fact, approximately 12% of clients expect a reply from a support representative in just 15 minutes.Thus, help desk canned response templates play a major role in customer service to keep customers engaged. Here are some of the main benefits of canned responses:Effective time managementCan you imagine losing a loyal or potential customer because of late replies? Since everyone has different work hours in different time zones, customers may come to you with questions at any hour of the day.By using canned responses in your support, you can eliminate late and untimely replies, building a good rapport between your company and your customers.96% of customers state that quick customer service plays a crucial role in their decision to remain loyal to a brand.Steer clear of clerical errorsIf you’re sending replies to customers manually, you can easily make clerical errors without noticing, leaving questions unanswered and giving your customers a bad impression.Canned replies are advantageous because they are configured to go to the right people automatically. Moreover, canned responses give your customers a good impression of your support team, earning their loyalty and helping to increase team productivity.Replying to repeated questions becomes tedious when done manually. By using canned messages, you can respond to many of your customers’ questions at once, leading to a higher conversation rate and saving you valuable time.Improve your brand’s imageAs the saying goes, your reputation precedes you. By using pre-defined answers, the quality of your customer service will stand out in the market by getting your customers the help they need immediately.Potential clients who may be unhappy with their current provider’s service may entertain the idea of switching to your support to find the level of communication they desire.You will also quickly earn your customers’ loyalty and trust, thereby promoting the growth and well-being of your company.Furthermore, it raises your customer satisfaction rate, providing potential customers an idea of what kind of support they can expect by choosing your company and its services.Higher quality customer serviceAccording to salesforce, 96% of clients state that outstanding customer service fosters trust.Using a canned response template can go a long way toward resolving your customers’ problems and receiving positive feedback.Canned responses reply to your customers without any time wastage, maximizing their satisfaction, and a higher satisfaction score boosts your company’s rank in industry customer service surveys.20 Canned email responses examplesWe’ve collected some of our own frequently received queries and created canned responses for them. Here, we provide some of them that you can apply in your own scenarios.Top 20 best scenarios to use canned responses in customer serviceSending an immediate acknowledgmentRequire additional information from the customerWorking for a long time on an issueSplit ticketRequesting for a sampleClosing ticket after resolving the issueClosing ticket without knowing issue statusClosure follow-upResponding to customer feedbackThank-you messageResponding to negative feedbackPayment processReassigning support requests to another agentProviding special offers or discountsWhile support agents are offlineHere’s an update on software license issueValuing customer loyaltyUpdate on feedback about a feature requestSending notification for a product releaseIssue resolved1. Send an immediate acknowledgmentThe first impression makes the strongest impression on customers. Once we receive a client’s request, we have to acknowledge them to make sure they know we are working on it.Use the following canned message as an acknowledgment:We have received your support request, and a ticket has been created. An agent from our Internal Support team will be responding soon.2. Require additional information from the customerIf you need some more information to handle the customer’s issue, ask the customer to provide it. You can rephrase the response text based on your requirements. Here is one example:I need a little bit of information before we continue so that I can access your account. Would you please answer a few questions for me?3. Working for a long time on an issueSome support issues require a longer time to resolve. When the time needed to fix the issue increases, your client’s patience decreases.So, inform them that you’re making every effort to find a solution and that you’ll keep them updated. After that, fulfill your promise.This demonstrates how much your company values the customer’s experience, even after the sale. For example:Our support team is actively working to resolve your [ISSUE]. Your request is being given top priority, and I’ll see to it that the problem is fixed over the weekend. I appreciate your patience.4. Split ticketIf a customer submits multiple queries related to various departments in a single ticket, you need to split the ticket so that it can be managed properly.In this situation, you can use the following message:This ticket includes multiple queries, so we are separating them into a new ticket IDs on your behalf. Please follow the updates for this query with this ticket ID.In the future, if you have new questions about our product that are unrelated to the open ticket, please open a new ticket instead of posting them in the open ticket.5. Request a sampleSometimes customers may submit a query that you have already resolved. In this case, you may use the previous solution and ask the customer to check whether their issue is cleared.If it is not, ask them to send you a sample for further processing. For example:Could you please try the previous solution and let me know whether the reported issue has been resolved? If you are still receiving the same problem, please share your working sample or change the attached sample to replicate the reported issue. We will provide a solution as soon as possible.6. Closing ticket after resolving the issueCustomers may sometimes forget to respond about their resolved issue, and you’re stuck needing to close the ticket in your workflow.In that situation, you can use the following canned message:As we have not heard from you since our last update, we are scheduled to mark this ticket as closed, considering your issue has been resolved.Please open a new ticket if you have any other concerns or reopen this ticket if you want us to follow up with this issue. We are always happy to assist you.7. Closing ticket without knowing issue statusWhen you’re waiting for a reply from the customer and you don’t receive it, then you can close the ticket by providing the following message:As we have not heard from you since our last update, we are closing the ticket now. Please create a new ticket if you have any other concerns or reopen this ticket if you want us to follow up on this issue. As always, we are happy to assist you.8. Closure follow-upCustomers expect a quick resolution when they submit a request. Sending quick responses to customers is essential in increasing customer happiness.One of the crucial customer follow-up strategiesis obtaining feedback after resolving an incident. Help desk ticket response templates make it easier for agents to provide updates following ticket resolutions.Here is an example canned response:We are pleased to hear that the reported issue is resolved on your end. If you face any other issues, we suggest you open a new ticket. Please confirm whether we can close this ticket since the reported issue is resolved.9. Respond to customer feedbackWhatever response you may receive, either positive or negative, it helps shape and improve the productivity of the company. Customers share their opinions about your service or products, which are valuable.You can create help desk ticket response templates to show gratitude to customers for sharing their feedback. For example:Thank you for your valuable feedback. This will help us going forward, and we will continue to deliver you an excellent experience.10. Thank-you messageWe must treat every customer with respect, and we should thank them for choosing our product or service over the competitors.Be thankful for the chance to demonstrate the quality of your product or service and for the customer spending their money with you.You can use the following response to show your gratitude:Thanks for confirming that the provided solution resolved your reported issue at your end. Please let us know if you need any further assistance on this. As always, we are happy to assist you.11. Responding to negative feedbackEven if you provide the best customer service, you’re still bound to receive negative feedback for some reason. Dealing with angry customers is part of the support process.To soothe customers, we need to make them feel heard and valued using the right messaging. A recent study revealed that 83% of customers agree that they feel more loyal to brands that respond to and resolve their complaints.You can regain customer trust quickly if you have a canned response ready, like the following one:Thank you for providing us with your insightful feedback. We apologize for the inconvenience caused. We pride ourselves on providing top-notch customer service, so we regret falling short in this regard. And sure, we won’t allow this to occur once again.12. Payment processWhen customers complete the payment process, they require some guidelines for proper payment. Often, many customers raise similar questions.Pre-written help desk responses will aid you in responding quickly with something like the following:Please continue your payment process at <payment link>. Please check the available payment option for your subscription plan before initiating the process.13. Reassigning support requests to another agentThere are many reasons for reassigning a customer request to another agent. In these situations, the customer might wait longer than usual for a solution.Therefore, before the customer requests an update, inform them that you are purposely reassigning the issue to get them the required solution.Use the following help desk ticket response template:After reviewing your issue, I’ve found that it will be handled better by our [TEAM NAME] team. So, I’ve forwarded your request to them. I hope that you get your issue resolved as soon as possible.14. Providing special offers or discountsCompanies provide special offers for their products to customers. Offers bring inquiries along, and by creating canned responses, your agents can save time.Moreover, agents can respond immediately to frequently asked questions without typing. The following is an example.We are offering a 20% discount on all subscription plans up to the end of this month.15. While support agents are offlineSome customer service teams don’t operate 24/7. But there’s no off time for customer queries, especially when your clients’ time zones are not the same as yours.Craft a help desk ticket response template to get around this problem. This reply assures customers that their request was received even when your agents are not available, providing a sense of 24/7 customer support.Additionally, customers learn more about your company hours, so they know when to get in touch with you the next time they face issues.We appreciate your request for assistance. Our company working hours are Monday to Friday, from [hours]. Our customer service representatives are currently not available. We’ll reply to your message as soon as we can.16. Here’s an update on software license issueRather than leaving your client in the dark regarding their issue, keep them informed with regular updates on the progress of the resolution.You could even take this chance to ask for additional information to accelerate the process.This is to provide you with an update regarding your software license issue. We have successfully tracked the transaction. Kindly provide the details of your license key to help us update the date of expiration of the package.17. We value your loyalty—Thank you for choosing us!Express gratitude to customers who choose your product or service. This will go a long way in creating a positive impression, fostering a relationship, and ultimately turning them into repeat customers.We are grateful that you chose our product. We take pride in our dedication to giving you the best experience possible. Please do not hesitate to contact us if there is anything else we can do to enhance your experience.18. Update on feedback about a feature request Customers often inquire about new products, tools, or updates that could potentially serve them better.Create pre-written replies to acknowledge their requests and inform customers of whether they can be realized and what alternatives are available.If their suggestions are feasible, keep them updated on the progress and let them know when the product or update can be accessible.We have received your request for a [feature name] feature. We are currently working on it, since it has been requested by several customers. The feature will be available as soon as possible. Your feedback is greatly appreciated, as it helps us to provide you with better service.19. Sending notification for a product releaseExpress gratitude to customers who suggested a feature that is now available. Let them know that their input was valued and that they were part of the product’s development process.This will help foster loyalty and encourage them to keep providing valuable ideas.Create compelling canned responses that not only generate excitement for your new product, but also trigger your customer’s desire to make a purchase.We are pleased to inform you that your request for (a particular feature) has been fulfilled! Our new (product with feature) is designed to provide an even more exciting and engaging experience. Update the app and get ready to be amazed!20. Issue resolvedCustomer service agents are frequently bombarded with common questions from new customers. Craft help desk ticket response templates that offer comprehensive guidance to these queries.Introduce a reference source, for instance, a link to a knowledge base that will prompt customers to research further on their own.This will not only help customers become more self-sufficient, but also reduce the burden for customer service agents in the future.We are glad to inform you that your ticket (ticket #) has been successfully resolved. We are now closing the ticket. However, if you encounter issues with (subject) again, please check out our knowledge base (linked) to see if a solution may be in our frequently asked questions.Use canned responses for quick and easy communicationWith the canned responses examples listed above, you can efficiently interact with customers by sending them precise and quick responses.To raise customer satisfaction levels and boost customer retention rates, your support teams should consider using canned responses.You can only achieve this by using the appropriate ticketing system for IT to deploy canned responses and support across all your platforms. We’re here to assist.LIKE.TG enables you to create customized help desk ticket response templates, ensuring timely and tailored responses for your clients.Get in touch with us to set up a 30-minutelive demoto learn how LIKE.TG’s features can be customized to align to your business’s needs. Sign up for a 15-day free trialtoday.Related articles7 Great Ways to Use Canned Responses to Improve Customer Service9 Tips for Creating Effective Canned Responses for Your Customer Service
Announcing New LIKE.TG Features
Announcing New LIKE.TG Features
We are very enthusiastic to announce that LIKE.TG has been updated with new support and features. We’ll go through the new LIKE.TG features in this blog. We intend to drop a few surprises along the way! New LIKE.TG FeaturesThe following are the new LIKE.TG features from the recent release.Embeddable web widgetsOne of the LIKE.TG features that has been added in the latest release is an embeddable widget. This feature allows you to embed a contact form in your company’s website or help center. Web widgets can be customized. For example, you can embed a help or feedback widget in any external website, such as WordPress, by adding a small piece of script. A ticket is automatically created when an end-user submits a request via widget.Embeddable web formsIncorporate a Contact Us or ticket creation web form into any external website, such as WordPress. For example, you could include a small piece of script on your website’s Contact Us page so as to automatically generate a Contact Us form. When a customer submits a request, a ticket is automatically created.For more articles on Embeddable wed forms and widgets, click here!Share ticketsWith the new LIKE.TG features, you can collaborate with cross-departmental teams using the share ticket feature. When you share a ticket with a specific agent or group, that agent or group can access the ticket, even if their access permissions were previously restricted through the roles and permissions rules.For instance, consider a ticket created for the accounts team that requires the contribution of the HR team. Using this feature, an accounts team member can share a ticket with the HR team, even if the HR team doesn’t have access to the ticket for internal collaboration.Message taggingTagging messages will help you classify and filter them. This LIKE.TG feature is only available in the Agent Portal. Conversation reports allow you to filter by message tag, so you can view consolidated messages that belong to that specific tag.One of the use cases for this is adding tags to meeting notes in a conversation and viewing all meeting notes in one view using the conversation report.Brand-based email template customizationOne of the LIKE.TG features now supported include brand-specific email notifications and template customization.Option to add public notes via automationIn the Automation action, you can add a public note. without affecting the service-level agreement (SLA).Custom app for contacts and contact groupsNow, you can integrate custom apps with the contact and contact group modules. Using custom apps, integrate any third-party contextual data in the apps panel of contact and contact group profile pages.File download settings for anonymous usersAdditional settings are provided to allow file downloads without requiring a login. These settings help you while using email-based ticketing. You can control this behavior via the Customer Portal settings of the admin module. By default, only users with permission to view tickets can download files.Advanced payload option webhookThe new advanced formatting option allows for the customization and configuration of a specific payload to a webhook endpoint. You can change the payload object structure and direct it to your REST API URL. This eliminates the need for another intermediate parser application to receive the payload, transform it, and call the desired REST API.Satisfaction survey rating without loginTo rate a ticket using satisfaction survey rating links sent via email, users don’t need to log into their accounts. You can turn off this behavior using the admin module settings.Option to link related contact to ticketUsing the link ticket LIKE.TG feature, link customers related to a ticket for internal reference. These links are not exposed to end users and email alerts won’t be sent to linked contacts. If you need to send email alerts, then use the CC feature instead of related contacts.Quick preview of contact detailsNow, you can view a customer’s profile information without leaving the ticket screen by just clicking the View Profile option.REST API supportNew REST APIs for:Multiple-file uploads in a ticket at ticket creation or message update.The shared-ticket LIKE.TG features.Linking related contacts to tickets.Attaching files to a ticket without linking them to a specific message or notes.ConclusionWe are always happy to provide new features that help you simplify your work and improve your productivity. We hope that you enjoy these new LIKE.TG features. Let us know what LIKE.TG features you want to see next in the comments section.Try LIKE.TG by Syncfusion to see how your customer support team can be more productive. You can start a 15-day free trial on BoldDesk.com. For any questions, contact LIKE.TG support.
21 Great Customer Service Skills and How to Improve Them
21 Great Customer Service Skills and How to Improve Them
The key to a successful business lies the quality of the customer service it provides. Good customer service can lead to repeat customers, positive word-of-mouth, and an overall good reputation.On the other hand, a single unpleasant encounter can drive your customers toward a rival.This highlights the influence of superior customer service and why employees possessing excellent customer service skills is essential.Customer service skills are important for anyone interacting with customers in any capacity, not just those in dedicated customer service roles.Ensuring customer satisfaction is impossible without providing outstanding assistance.However, which customer service skills are the most important to look for and teach to your employees? Continue reading to discover which skills are top priority. What are customer service skills?Customer service skills are the essential qualities and abilities needed to effectively and positively interact with customers, resolving their issues and leaving a good impression.These skills are cultivated through training and hands-on experience.Customer serviceon the other hand, is the process by which a business aids its customers before, during, and after the customer’s purchase of goods or services. For instance, customer service can take the form of:Explaining product features.Presenting other products the business offers.Advising customers on the appropriate way to use their purchases.Types of customer service skillsCustomer service skills can be broadly categorized into two main types:Hard skills (technical skills): Hard skills include abilities that are teachable and measurable. These skills are often acquired through formal education and training. In customer service, hard skills might involve managing data entry, conducting research, compiling information, or acquiring an in-depth understanding of the products for which they provide support.Soft skills (interpersonal skills): These skills include the personal traits that enable someone to interact professionally and harmoniously with others. These skills depend on an individual’s personality, although they can be nurtured through training and will become more refined and natural over time with experience. Key interpersonal skills in customer service encompass active listening, demonstrating empathy, and patience.Both hard and soft skills are needed for delivering outstanding customer service.While hard skills provide the technical expertise necessary for the role, soft skills contribute to building positive customer relationships and creating good experiences.A successful customer service professional typically possesses a balance of both skill sets.Excellent customer service skills and how to improve themEvery employee who interacts with customers must acquire customer service skills and follow certain customer service tips.Tips to improve customer service skillsPersistenceKindnessCuriosityEnthusiasmSystematically approach solutionsAnticipate surprisesTime optimizationResourcefulnessProduct masteryActive listeningClear communicationEmpathyProblem-solvingPatienceContinuous learningTeam collaborationPositive attitudeAttention to detailMultitaskingCreativitySelf-controlThe following are key customer service skills and how to improve them.PersistencePersistence is the act of continuing in a course of action despite difficulty or opposition.To build a good rapport with customers, you need to be persistent in dealing positively with displeased customers, disoriented buyers, replicated inquiries, and never-ending customer queues.Persist in a positive attitude. If your first efforts to find a solution to a customer issue fail, persist in seeking a new avenue of possibility.Let your customer know that’s what you’re doing, too.Tips to improve on persistence:Take deep breaths and keep in mind the customer’s attitude is not personal.Keep an open mind about potential solutions.Relax and think through your actions.KindnessBeing kind to your customers maintains a cooperative communication environment.According to a study by PwC, 42% of survey participants indicate they would be willing to pay a higher price for a pleasant and welcoming experience.Furthermore, kindness builds a foundation of trust in all the activities you carry out with your customers.By having your service reps approach interactions with kindness, your service will gain a good reputation for treating customers well.Service representatives may need coaching on the proper language to express kindness.Tips to improve on kindness:Empathize with customers.Learn to answer questions in such a way that doesn’t blame the customers for their issues.Learn methods of staying patient.CuriosityCuriosity is the urge to know more. For instance, if you are having trouble understanding a customer’s issue, always ask more questions.By being curious, you can gain a deeper understanding of what the problem is currently, as well as the customers’ needs in general.While the quality is innate, consciously practicing asking more questions will make it feel more natural over time to service reps without the instinct to do so, giving them more skill.Tips to improve on curiosity:Keep in touch with your customers to make sure solutions worked long-term.Have a bank of questions for your customers based on what has helped in the past.EnthusiasmEnthusiasm is excitement to do something. When customers can tell you’re eager to help them, it lowers their stress levels when they contact you for help.Maintaining enthusiasm for solving problems within your customer service team also makes the job environment more pleasant.This skill tends to be a team-wide practice of positive attitudes, which can take some work when customers are often negative.Tips to improve on enthusiasm:Try to maintain a positive attitude on the team.Celebrate victories.Learn to express enthusiasm in your tone, whether in your voice or written words.Approach issues with a can-do attitude and expect the same of your team.Systematically approach solutionsApplying a systematic approach to customer service means approaching every customer’s inquiry with the same process, such as identifying the issue, uncovering circumstances around the problem that may have some effect on the solution, and finally pursuing a solution.The result at each step, and the customers’ answers to questions, should define the next step, and your support agents should know what that step is.If they don’t, they should know who to ask.Tips to improve on your systematic approach to customer interactions:Have procedures in place and clear role definitions in your team.Implement training on processes and practice scenarios.Note every day’s progress for future reference.Anticipate surprisesAnticipating surprises prepares you to perform any kind of customer service duty, helping build a positive, action-oriented work environment.By expecting surprises, your team can manage and know how to handle the occasional unique situation.This leads to less stress and time wasted on not knowing what to do. Looking for issues before they arise can also lead to a proactive approach to finding solutions.Tips to improve on surprise anticipation:Make sure your team knows what to do when encountering unique situations. Instill an attitude where these situations are interesting rather than panic-inducing or inconvenient to supervisors.Outline each step of the customer journey when changes are implemented to identify potential pain points. This will help you anticipate where things might go wrong and prepare to help.Keep track of trends and changes in your industry that could impact your customers. By being informed, you can anticipate surprises related to market shifts or technological advancements.Time optimizationThe ability to manage time effectively helps customer service representatives meet your service-level agreement with your customers, thus leading to good relations.Some reps will be better than others at this, but good training and self-awareness can keep them productive and customers satisfied.Tips to improve on time optimization:Set reminders in calendars and use sticky notes if useful.Keep in touch with your customers. Keep a schedule for updating them.Be friendly but stay on topic during conversations with customers.ResourcefulnessBy being resourceful, your team can come up with different ideas of how to solve problems, thus enabling you to solve issues faster.Tips to improve on being resourceful:Learn more through reading industry-specific blogs and publications.Listen to and ask for other people’s opinions.Take the time to familiarize yourself and team with the resources available.Product masteryHaving full knowledge of the product you support means you can help customers with a variety of questions and issues.By knowing the ins and outs of the product, you can be a customer resource that can brainstorm solutions alongside the customer, thus building a good reputation for your company’s support team.Tips to improve on product mastery:Read documentation, attend training, and keep updated on industry news.Understand how your product is different from competitors’.Exercise your knowledge by producing knowledge base documents for your colleagues and customers.Active listeningActive listening involves concentrating fully, understanding, responding to, and remembering what is being said. It’s crucial for understanding the issues that a person is facing and for building trust.Tips for active listeningPay attention. Avoid distractions and focus on the speaker or writer. Don’t just skim.Show that you’re listening. In person, use body language or verbal affirmations on the phone to show engagement.Provide feedback. Reflect on what has been said by paraphrasing or summarizing.Clear communicationCommunicating clearly and effectively ensures that the person seeking support understands the solution or the information being provided.Tips for clear communicationBe concise. Avoid unnecessary jargon and keep your messages brief and to the point.Be positive. Use positive language and tone to communicate your message.Be patient. Take the time to explain things thoroughly when necessary.Explain technical terms or processes in a way that is easy to understand.EmpathyEmpathy involves the capacity to understand and share the emotions of another. It’s important for building a connection and showing that you care about customers’ concerns.Tips for demonstrating empathyAcknowledge feelings: Recognize the person’s emotions and express understanding.Personalize your service. Treat each individual as a person, not just another ticket number.When appropriate, express sympathy for any inconvenience or frustration they may be experiencing.Problem-solvingBeing able to identify problems quickly and come up with effective solutions is a key skill in customer service.Tips for problem-solvingUnderstand the issue: Make sure you have a clear grasp of the problem before trying to solve it.Think creatively: Sometimes the first solution isn’t the best one. Be open to alternative approaches.Follow up: Ensure that the solution has resolved the issue and that the person is satisfied with the outcome.PatiencePatience is important when dealing with complex issues or when the person you’re helping is frustrated or upset.Tips for exercising patienceStay calm: Keep a level head, even if the person you’re helping is not.Take your time: Don’t rush the conversation. Allow the person to express their issues and concerns fully.Be reassuring: Let them know you are there to help and will take the time needed to resolve their issue.Continuous learningThe willingness to learn and adapt to new information and techniques keeps agents current in the rapidly changing customer service landscape.Improvement tipsAttend training sessions and workshops.Seek mentorship from experienced team members.Stay up-to-date and informed about industry trends and product changes.Team collaborationCollaborating with team members ensures a cohesive and efficient customer support environment.Improvement tipsFoster open communication with colleagues.Share insights and learnings with the team.Collaborate on complex issues to benefit from collective expertise.Positive attitudeMaintaining a positive attitude contributes to an enjoyable customer experience and can defuse tense situations.Improvement tipsConcentrate on the positive aspects of each interaction.Use optimistic language and expressions.Find solutions rather than dwelling on problems.Attention to detailBe attentive to the needs of customers and ensure that all aspects of their experience are considered. This can include remembering past interactions, noticing if something is not right, or simply making sure that all the information provided is accurate.Improvement tipsKeep notes during customer interactions.Use checklists to ensure all service steps are followed.Review past communications before responding to inquiries.MultitaskingCustomer service often requires handling multiple tasks or customers at once. Being able to switch among tasks effectively without losing focus is key to providing efficient service.Improvement tipsPrioritize tasks.Use tools to organize work (like ticketing systems).Limit distractions.Practice switching between tasks efficiently.CreativitySometimes standard solutions don’t work for every customer issue. Being creative and thinking outside the box can aid in devising unique solutions that can turn a negative situation into a positive one.Improvement tipsEncourage a culture of innovation.Participate in brainstorming sessions.Look for unique solutions to customer problems.Self-controlCustomer service professionals often face stressful situations. The ability to control your emotions and remain calm under pressure defuses tense situations and provides a positive customer experience.Improvement tipsDevelop emotional intelligence.Practice stress-reduction techniques.Pause before reacting to challenging situations.Importance of good customer service skills for support teamsWe cannot emphasize the importance of these skills, and here’s why they are crucial for a customer support team:Customer retention and loyaltyHappy customers stay. Good service builds trust and fosters positive relationships, encouraging customers to come back for more. Loyal customers are repeat buyers, valuable sources of referrals, and sometimes brand advocates.Retaining existing customers is cheaper than acquiring new ones. By minimizing customer churn through good service, your team saves the company money and resources.Improved sales and revenueExcellent service builds rapport, making customers more open to recommendations and additional purchases. A skilled team can identify customer needs and suggest relevant products or services.Loyal customers spend more over time, increasing your revenue in the long run. Excellent customer service skills contribute to maximizing the lifetime value of each customer.Competitive advantage in the marketGood customer service can be a powerful differentiator in today’s competitive landscape. Customers increasingly value helpful, efficient interactions.A team with great customer service skills can easier navigate evolving customer expectations and industry trends.Brand reputation and advocacyCustomers associate good service with a trustworthy and reliable brand. When customers experience excellent service, they tell their friends, family, and online communities. This organic buzz builds a brand’s reputation and attracts new customers.Positive reviews and ratings on social media and review platforms boost your brand image and build trust with potential customers.Skilful resolution of conflictsStrong customer service skills can help resolve conflicts and handle customer complaints effectively. A well-handled complaint can turn a negative experience into a positive one.In times of crisis or when a company faces public backlash, a skilled customer support team can mitigate the situation by providing clear communication and solutions to affected customers.Elevate your service delivery with the best customer service skillsIn summary, essential customer service skills are tools that you can use to deliver the best support experience to your customers.If the entire support team develops and practices them, your company’s reputation for stellar support will attract more and more customers, helping your business grow.Try a live demo to witness how LIKE.TG by Syncfusion can improve your customer service efforts. You can start a 15-day free trial to try its features yourself. For more information, contact LIKE.TG support.
What is an SLA? How does an SLA improve productivity?
What is an SLA? How does an SLA improve productivity?
Business success depends heavily on an organization’s ability to understand and meet customer expectations. However, managing customer expectations can be complicated when service providers do not provide enough detail about what their customers can expect from them.To address this, businesses of all sizes use a service-level agreement (SLA). According to a recent study, 65% of businesses with a tightly aligned service level agreement achieve higher ROI from their inbound marketing efforts.By reading this blog, you will understand SLAs, their components, and their benefits. What is an SLA?Aservice level agreement is an agreement between the support team and customers regarding the response and resolution times to deliver products or services. It provides clarity to situations when problems arise and help set the response and resolution times in support tickets.SLAs can be configured to operate based on calendar hours (24/7) or specific business hours.A business can create multiple SLAs and map them to different support tickets to define the expectations for each SLA metric target.Obviously, this is an excellent choice for businesses with different tiers of customers who pay for different types of service plans.For example, you can create unique service-level agreements for customers with free, standard, and enterprise plans.Components of service-level agreementsThe components of an SLA depend on both the customer and the service provider. Here are some common components:Objective statementPerformance work statementTerms and conditionsAvailable servicesSLA breach conditionsObjective statementA service-level agreement should state the goals of both the customer support team and the customer. It clearly explains what level of service the customer expects.The customer support team’s target is to provide consistent, high-quality service while meeting expectations.Performance work statementPerformance standards state the expected quality of services defined by the customer. They include specific performance or service quality benchmarks.We should measure the actual service level against these benchmarks to ensure the achievement of the performance standards.Terms and conditionsService-level agreements must specify the terms and conditions of the service provided. For example, the customer should know the time period and frequency of service provision.The terms and conditions should also include the minimum and maximum time allotted to a service provider to respond to a request or resolve an issue.Available servicesThis section includes information about all the services provided to customers. In addition to the listed services, users may require additional services such as consulting, reporting, and ensuring smooth operations.As a result, you should include these additional services to create a transparent agreement.SLA breach conditionsThe SLA conditions breach when the service providers don’t complete their tasks within the allotted time. This section states the actions to be taken for the customers.For example, in the event of a breach, the support agent’s manager could receive a notification about it so that they can take steps to solve similar issues more quickly in the future.Keep in mind that if the conditions breach frequently, they can affect both parties’ relationships.Benefits of a help desk service level agreementAn SLA helps improve your organization’s customer service by providing the respective timeline for their work. The service provider works within clearly defined responsibilities and tasks, and the customer receives guaranteed service quality.Using the agreement in a ticket management system ensures:Predictable resources.Quick issue resolution.Consecutive customer experience.Increased productivity.Let’s see some benefits of a help desk SLA in brief:Strengthen relationships between customers and the support teamTo ensure long-term success, companies should handle internal and external connections well. A service-level agreement is an incredible tool to establish trust between a company and its customers, ensure quality service, and satisfy customers.The agreement provides a transparent contract between customers and the support team. When both parties accept it, there will be a lower chance of misunderstanding while service is provided.A service level agreement is an essential step toward creating a transparent, commonly beneficial, and dependable relationship.Increases productivityAn SLA ticketing system sets response and resolution times for issues created through tickets. A proper SLA will establish priority rules for categorizing issues so the support team can quickly solve the most pressing issues.With clearly defined priorities and time frames, support team members work more productively and efficiently, allowing them to better meet their SLAs.As a result, the company is more likely to receive satisfactory help desk service level agreement compliance ratings.Avoids misunderstandings and conflictsThe agreement provides a reliable information source for avoiding misunderstandings or confusion about what each party needs to do.Since customers know the details about when to expect their issues to be resolved, there is a mutual understanding between customers and support team members.Reduces burden on staffA company can set unique agreements for different customers with different plans. The SLA conditions work based on the calendar or business hours you set to manage the work pressure on staff effectively.New support agents can easily adapt to the assigned help desk SLA conditions, helping them complete their work in the allotted time.Helps analyze support team performanceAn SLA ticketing system helps track and analyze how many ticket responses (for example, first responses and next responses) and resolutions are provided within the SLA.From this information, a dashboard provides visualized data of the SLA-achieved tickets against the breached tickets over a time period.Being able to see this data allows managers to scale their teams’ effectiveness to meet customer expectations.Helps avoid service failuresWhen a large number of tickets are received on a daily basis, the support team finds it difficult to keep track of closed and pending tickets.SLAs allow the team to track all KPI parameters that contribute to delayed ticket resolutions, such as the time elapsed for:First response.Ticket to be assigned to an agent.Each response after the first.Customers to respond to the support team.Tickets need to resolve.Support teams should set competitive goals for these parameters and receive real-time notifications when a ticket is on the verge of being escalated.There is no chance of customer dissatisfaction when tickets are resolved well in advance.Why is SLA necessary for ticket management systems?Following is an example illustrating the importance of incorporating a service level agreement into your ticket management system.Imagine that you have just launched a new product, and you start receiving a surge of customer inquiries and technical issues. Without a clear service level agreement in place, your support team might struggle to keep up with these tickets, leading to delayed responses and unresolved issues.This, in turn, could result in customer dissatisfaction, negative reviews, and potential revenue loss.By implementing a well-defined service level agreement in your help desk, you can establish clear expectations for:Response timesResolution timesTicket prioritizationCommunication protocolsSetting up your help desk so that notifications are sent whenever SLA-determined deadlines to respond to tickets are nearly reached, for example, keeps those tickets from being overlooked.Such SLA integration better equips your support team to handle an influx of tickets in an organized and efficient manner, ensuring that no ticket falls through the cracks and customers receive timely updates.ConclusionAn organization that develops and implements a service level agreement improves productivity and smooths customer relationships.Try usingLIKE.TG, a comprehensive ticketing management software that enables you to incorporate personalized SLAs.Contact us to set up a 30-minutelive demoto discover how LIKE.TG’s features can be customized to accommodate your business’s needs. Sign up for a 15-day free trialtoday.Related articles6 Reasons You Need an SLA for Customer ServiceTop 7 SLA Best Practices to Improve Customer Service
10 Must-Track Help Desk Metrics & KPIs
10 Must-Track Help Desk Metrics & KPIs
Successful businesses recognize the crucial role a help desk system plays in boosting customer support.However, merely selecting an appropriate help desk system for your business does not guarantee a competitive edge.It is essential to utilize the correct help desk metrics as well to monitor the effectiveness of your customer support processes and ensure they meet customer expectations. What are help desk metrics?Help desk metrics are quantifiable measurements that capture and evaluate the performance, productivity, and service quality of a customer service team.They provide key insights into various aspects, such as first response times, ticket volumes, ticket resolution times, customer satisfaction levels, and the overall effectiveness of the support team.Important help desk performance metricsWhat help desk metrics should your customer service team track?1. Support tickets created vs. closed2. Worklog3. Customer satisfaction4. Response overdue5. SLA breached6. Replies by contact7. Busiest time of day8. First response time9. First contact resolution10. Escalation ratesSupport tickets created vs. closedThis metric compares the total number of tickets created, and the total number of tickets closed. It is helpful to know this statistic for a specific time period.By tracking this metric, you can easily work out and manage all your customer’s demands and see the trends of tickets created and closed.For example, if the number of tickets created is higher than tickets closed, means that fewer tickets are getting solved.You can correct this by increasing the number of agents who can help with resolving tickets. Therefore, this increases the efficiency of the work done and the number of tickets closed.WorklogWorklog tracks all work logged-in tickets and records the date on which the work occurred.This metric is helpful to see how much work each agent does, understand which types of issues the agents excel at, and how much time is spent on customer issues.Knowing this, you can better assign agents to tickets to complete work efficiently.Customer satisfactionCustomer satisfaction (CSAT) is a metric that tracks and analyzes the number of customers satisfied with your support during a specific period.Knowing this information helps you manage your customers’ expectations and discover areas to improve in your support team.One guaranteed way to increase your customer satisfaction score is to provide fast responses and improve ticket resolution times.Quicker responses show a sense of duty to your customers, and their feedback will note your team’s speed and efficiency.The positive reputation of your support can even lead to attracting more customers.Response overdueThis metric tracks the total number of tickets for which responses are overdue. The permanent goal of your support team should be to reduce this number by continually improving the first response times.Customers expect quick response times. In fact, according to Forrester, customers are 2.4 times more likely to stick with a brand when their problems are solved quickly.SLA breachedThis help desk metric is the number of tickets not resolved within the time period specified in the customer’s SLA.Hence, by analyzing the circumstances in which breaches occur, you can devise strategies to avoid future SLA breaches, such as improved escalation triggers.Read our article on SLAs dashboards to learn more.Replies by contactThis help desk metric represents the number of responses provided by customers during a specific time.By breaking customer replies down into categories based on the number of responses required to resolve an issue, you get a better idea of the quality of your support services.Moreover, knowing this helps you better prioritize customer issues that may require special attention to fix.Busiest time of dayThe busiest time of day help desk metric helps you identify the busy and idle times of the day. The importance of this metric is that you can ensure whether the necessary resources are available at the time of creating more tickets.You can further explore the busiest time of day by the number of agents, and customer replies to tickets at the time.With this information, you can see what issues are effectively and efficiently resolved and derive better customer support strategies.First response timeThe first response time (FRT) evaluates the duration between customer ticket submission and the initial reply from customer support representatives. Factors such as the numbers of available agents and incoming tickets can affect this metric.A short FRT indicates quick attention to customer inquiries, whereas prolonged wait times may highlight shortcomings within the customer support workflow. To improve your first response time, explore options such as expanding your team, enhancing your help desk software, or investing in further staff training.First contact resolutionFirst contact resolution (FCR) tracks the percentage of customer issues resolved in the initial interaction with no need for follow-up. High FCR rates demonstrates a business’ ability to understand and address customer problems quickly, which not only minimizes their effort but also reduces the volume of repeat contacts.An efficient support team with a high FCR rate is usually well-trained, knowledgeable, and empowered with the right tools and information to resolve a wide array of issues on the spot. This in turn can lead to:Lower operating costs.Reduced wait times for other customers.An overall improvement in service quality.Conversely, low FCR rates may signal the need to improve training, access to information, or other processes that will help your team to resolve more issues promptly.Escalation ratesThe escalation rate is the percentage of total customer tickets that require escalation from the initial support level to higher, more specialized support tiers. Escalation rates as a help desk metric are an indicator of both the complexity of the issues being reported and the capability of the first-line support staff in resolving these issues.A high escalation rate could suggest that the initial support team is often unable to resolve issues on their own, potentially indicating a need for better training, improved knowledge bases, or better ticket sorting and allocation processes.A lower escalation rate might reflect a well-equipped and knowledgeable first-level support team that can handle most issues without additional assistance.Best practices for implementing help desk metricsIn highly competitive markets where businesses offer nearly identical products and services, customers often gravitate towards brands that excel in customer service.A Salesforce study revealed that 92% of consumers are more likely to make an additional purchase after a positive customer service experience.Understanding and implementing the right help desk reporting metrics can significantly improve customer service.Let’s explore the best practices for effectively integrating these metrics into your operations.Set clear goalsBegin by determining what you aim to achieve with your help desk metrics. Is it to improve response time, increase customer satisfaction, or reduce costs? The kind of goals you set will guide the type of metrics you need to focus on.Choose the right help desk reporting metricsSelect suitable help desk performance metrics that align with your processes, goals, and objectives.While it’s important to keep track of quantitative metrics like number of tickets resolved, don’t ignore qualitative metrics such as customer feedback and satisfaction.Automate the process of tracking help desk metricsHelp desk ticketing systems provide powerful reporting and analytics features that generate insightful real-time data.Leverage automated help desks to conveniently track, evaluate, and report on your team’s performance over defined time periods.Regularly review your metricsMake it a habit to regularly evaluate your help desk performance metrics to identify trends, note areas of improvement, and take corrective action where necessary.Regular revision also ensures that the help desk metrics remain relevant to evolving business needs, changes in technology, and customer expectations.Benchmark against industry standardsCompare your help desk reporting metrics with industry standards to understand of how you’re performing relative to your competitors.This will provide valuable insight into where you need to improve.Be transparentShare your help desk reporting metrics with your team and other stakeholders so they understand how performance is being measured, where they stand, and what they need to do to improve.This helps agents make necessary adjustments to their approach to improve the overall performance of their team.Track key help desk metrics for enhanced customer serviceHelp desk metrics contribute to making your support services run smoothly and effectively. Try LIKE.TG, a help desk ticketing system that empowers you to monitor these metrics using features such as built-in dashboards and reports.Contact our support team to schedule a 30-minute live demo to experience LIKE.TG’s cutting-edge capabilities and how they can be customized to meet your unique business needs. Or, sign up for a 15-day free trial today.Related articles9 Effective Metrics to Measure Customer Loyalty7 Essential Knowledge Base Metrics for Enhancing Self-Service12 Crucial Customer Experience Metrics for Your Support Team
5 Important Reasons Why Automated Ticketing System is Good for Customer Service
5 Important Reasons Why Automated Ticketing System is Good for Customer Service
For better business growth, you must beat competitors by offering the best customer service. One way to do this is to use an automated ticketing system.This allows you to boost your customer service by using service-level agreements (SLAs), time triggers, event triggers, and canned responses. As a result, you will boost your profits.In this blog, I will take you through the basics of an automated ticketing system that are vital to provide good customer service. The downside of manual ticketing systemIn manual ticketing system, tickets are assigned through the manual selection of an agent to solve an issue. This is slow and prone to errors. For instance, you can assign a ticket to the wrong agent or group.Also, an assigned agent may forget to solve the customer’s query. To overcome these issues, you should move to an automated ticketing software.What is an automated ticketing system?This is when you automate the process of assigning tickets to the right agents or groups based on their skills and experience. This automated ticketing system allows you to track all your support tickets in one place.Your support agents can address tickets without having to search for and assign tickets on their own. Companies that receive a large volume of customer issues benefit greatly from automated ticketing software that automatically create tickets.Time can be saved, expenses can be reduced, and agents can focus on more urgent tasks. Automation rules are used to perform repeated ticket-related actions and you can get more details about auto-assignment rules from here.How does an automated ticketing software work?For customer satisfaction, a good automated ticketing software is required to meet the needs of all customers. Choosing the best ticketing software for your business can significantly impact the efficiency of your customer service. Automated ticketing system makes it easy to achieve high customer satisfaction in the following ways:Routes new tickets to a specific team or group based on properties.Follows your workflow.Sends updates to a specified user with an attached message.Changes ticket priority based on the customer.Adds replies and notes to tickets.Updates ticket properties like worklog, ticket cc, and ticket category automatically.Triggers time-based actions and updates.Handles each ticket’s feedback and resolution times.Maps tickets to define customer expectations of SLA metric targets.Reasons why you should use automated ticketing system in customer serviceLet’s look at the following key roles that automated ticketing can play in your customer service:1. Better workflow management for the support teamAn automated customer service ticketing system helps your business deliver an accurate SLA to customers. An SLA defines how all tickets will be handled. Automated ticketing ensures that all your tickets are assigned speedily and equally to your support team.When ticket assignment is automatic across the support team with equal distribution, your team delivers a satisfactory level of service to your customers. Since automated ticketing gives support agents a proportional share of work, customers won’t be left waiting for solutions.Customers will be satisfied, continue their business with you, and may even expand it. The rank of your customer support will grow, and you will attract new customers.2. Reduce ticket response and resolution timesAutomated ticketing, through event and time triggers, directly assigns tickets to agents based on your support workflow. Therefore, when ticket assignment is smooth, agents commit their time to solve the issues.With an automated ticket software, the agents will be notified of the expected tickets responses and resolution times. Therefore, resolving the issues fast and timely.Ultimately, there is a decrease in pending tickets and response times, thus improving customer service.Automated ticketing system also helps check agents’ success by allowing follow ups on each ticket.After resolving issues, you can review them and their resolution, and provide feedback to the assigned agents. This allows better coaching for agents, which improves support outcomes and boosts customers’ satisfaction.3. Enhance customer supportApproximately 86% of service teams report that the presence of a helpdesk system enhances their productivity levels.Automated ticketing software helps you improve your customer support through event trigger automation. This feature enables the system to perform an action when certain conditions in a ticket or email are met.By automatically handling tickets and emails at certain action points, your agents can address your customers’ issues at the right time without delay.When agents respond at once to inquiries, your support team’s highly responsive nature becomes an asset to your customers, your business, and your business’s name.4. Reduce time spent on common queriesWhen an automated ticket system supports canned responses (LIKE.TG does!), your agents can communicate with customers quickly and easily.Canned responses are pre-written templates that address common customer questions. With just a few clicks, an agent can supply a thorough response to a customer and move on to more pressing tickets. Moreover, with quick response times, customer-agent relationships thrive.For more on how to use canned responses to improve customer service, read this blog.5. Foster a healthy work environmentBy using an automated support ticketing system, your company’s help desk gets a tidy, smooth workflow that reduces the time agents spend on tasks. This relieves the pressure imposed on agents by overhead tasks like ticket management.A healthy work environment, therefore, lets agents focus on delivering better customer service.Benefits of automated ticketing system in customer serviceFollows the rules set by your automated ticketing software to deliver a smooth and easy workflow.Works 24×7 to assign tickets, regardless of time zone differences with your customers.Largely eliminates repeated responses, therefore breaking the monotony of sending similar responses to customers.Assigns tickets to agents based on their knowledge and experience.Distributes tickets evenly to ensure equal workloads across agents and teams.ConclusionIn summary, good customer service is key to your company’s fame and growth. The right automated ticketing system helps you top your competitors by putting the best support features in your hands so that you can deliver good customer service.Book a live demo to witness how LIKE.TG can help you improve your customer service efforts. You can start a15-day free trialon BoldDesk. For more information, contactLIKE.TG support.Related blogs7 Best Help Desk Software Features for Boosting Your Customer SupportBenefits of a help desk ticketing systemRole of Help Desk Software in Achieving Business Goals
5 Effective Strategies to Optimize a Ticketing System Workflow
5 Effective Strategies to Optimize a Ticketing System Workflow
Handling thousands of customer queries can be hard and time-consuming for the support team of a growing company. Using ahelp desk management toolhelps a lot to manage customers’ queries.We should optimize the workflow of our ticketing management software to enhance the performance of our support teams. In this blog, I will take you through ways to improve your customer support ticketing system workflow routines to reduce customer service staff work. What is a ticketing system workflow?A ticketing system workflow is the process performed by support agents to resolve ticket issues.A proper workflow inticketing management systemwill result in increased productivity and allow agents to work together smoother. Moreover, it helps in reducing staff workload and enhancing customer service.Need for a ticketing system workflowAn effective ticketing system workflow helps streamline the resolution process of customer issues, providing a structured framework for agents to handle and complete tasks efficiently.Such a workflow typically includes a series of well-defined actions that agents are required to follow, ensuring that no critical step is overlooked and that each ticket is addressed with consistent quality.By adhering to a carefully designed workflow, agents can:Prioritize issues based on urgency and complexity.Collaborate seamlessly with team members.Access the resources to resolve customer queries effectively.An efficient workflow within the ticketing system not only boosts productivity and improves teamwork but also significantly enhances the customer service experience.When customers receive timely, accurate, and consistent support, their satisfaction levels rise, which in turn can result in recommendations of the business.Benefits of optimizingticketing system workflowAn enhanced ticketing system workflow will:Save time in organizing and assigning tickets.Reduce the ticket resolution time since tickets are assigned to a specific person, and there’s no chance they’ll be passed over.Improve customer opinion of the quality of service you provide.Boost the performance of your customer support.Ways to improve your ticketing system workflowLet’s look at some tips for improving your help desk’s workflow after you have it set up.1. Integrate service level agreements (SLAs)You should incorporate time tracking and service level agreements (SLAs) into the workflow of your customer service ticketing tool.With specific goals and service standards, an SLA encourages agents to maintain accountability.An SLA:Sets the turnaround time to fix customer issues.Describes the roles of agents.Proscribes the statuses of tickets.And provides greater visibility of standards.In all, SLAs provide a smoother workflow for the support team and aid in resolving customer issues on time.2. Implement automated ticket assignmentAllowing support agents to manually pick the tickets on which they want to work or putting that responsibility on managers reduces the stability of your workflow. Therefore, using automated ticket assignment can help a support team not to let issues slip between the cracks.Auto assignment rules route incoming tickets to a specific team or group in the organization based on a set of ticket properties like keywords. It then uses round-robin logic to distribute tickets evenly among the agents in the proper group.Also, automatically assigning tickets to agents saves managers or leads a lot of time. Besides, they can also manually assign tickets directly to agents if needed and add themselves or others to the watchers’ list to keep an eye on a ticket’s status.In an automated ticket assignment system, set event triggers perform actions on a ticket when it satisfies certain conditions. The system automatically:Creates a ticket.Assigns it to an agent.Triggers an acknowledgment email that is sent to the requester.Receiving acknowledgment satisfies the customers, and the auto-send saves the agent time.Benefits of automated ticket assignment to your workflow:Automatic ticket allocation provides multiple benefits for your ticketing system software.Since a ticketing tool keeps track of the availability of agents, it can avoid assigning tickets to an unavailable agent.It improves response time.It prevents agents from cherry-picking tickets.Emails for acknowledgment and feedback are automatically sent, reducing customers’ wait time and agents’ work.Refer to this article for more information about ticket automation.3. Frame a ticket escalation structureGenerally, customer service requires teamwork to resolve customer issues effectively. Sometimes, you need other agents to step in when assigned agents are unavailable or unable to handle a problem.For a well-balanced ticketing system workflow, you must have a solid ticket escalation management framework in place.Ticket escalations occur for two reasons: due to a lack of knowledge or skills or due to tickets requiring a manager’s attention or approval.While these escalations may be required sometimes, the goal is to handle as many tickets as possible without escalation.To make your escalation procedure better for tickets:Train your workforce to fill knowledge gaps and improve their skills.Review your escalated tickets regularly to find out what those knowledge gaps are.Encourage regular contact and knowledge sharing among the various tiers of your customer service personnel so that fewer tickets need to be escalated.4. Prepare and update your internal knowledge baseSometimes your support members may forget the solution to fix a customer issue or receive an issue for the first time. So, all your technical people being able to answer every issue from memory is impossible.A well-maintained knowledge base helps support team members quickly resolve customer queries. A study by Salesforce revealed that 66% of customer service teams and 82% of clients turn to knowledge bases to address their concerns and inquiries.By creating an internal knowledge base, your team will always have access to answers, resulting in an improved workflow process.Tips:Provide easy access for your agents to the knowledge base.Make it easy to search for and obtain relevant articles or guides.Get regular feedback from your agents on what to add to or change in the knowledge base.5. Organize your ticketing processTo achieve a streamlined workflow for the ticketing tool, you should organize it. Each member of the team should participate.Using the following customer support ticketing system workflow features will keep your support process running smoothly:Set ticket prioritiesTo resolve tickets based on priority, agents should set every ticket status to low, normal, high, or critical. This ensures the most important tasks receive prompt attention. If too many are assigned to one agent, they can be manually redistributed.Add labels and tagsYou can group similar tickets and separate the important ones using labels. When a group of similar requests reaches a certain volume, its priority rises. You can also use tags to categorize customers and mark high-priority tickets. In addition, you can use them in your SLA.Ticket linkingThe customer’s reply may have multiple queries to which various teams must respond. So, agents can split a ticket, creating a new ticket from the reply.This way, every aspect of a customer’s issue is fixed. Agents can select a relationship between tickets, like parent-child, etc., to keep them organized.Add attachments and notesIn a ticketing tool, you can attach files such as Excel sheets, Word documents, and images while responding to a ticket.In addition, you can include internal notes that only other agents will see. They can be reminders to other agents or some points to note on handling a specific issue. This way, all relevant information stays in one place.Use canned responsesCanned responses are prewritten pieces of text used to reply to questions regularly asked by customers. So, having canned responses to copy from can save your agents time.To learn more, read our blog on the importance of canned responses for customer service.Optimize your ticketing system workflow for better customer serviceIn summary, set realistic SLAs and automate manual operations to optimize the workflow of your ticketing tool. Besides, establish an internal knowledge base and use customer service help desk management software features to stay organized.Finally, streamline your help desk management software operations and ensure your employees have everything they need to provide the best customer service.Try using LIKE.TG, which provides all the benefits described in this blog for your customer support. Contact us to set up alive demoto learn how LIKE.TG functions can be optimized to suit your business needs. Sign up for a 15-day free trialtoday.
What is Customer Retention? (10 Powerful Strategies & Metrics)
What is Customer Retention? (10 Powerful Strategies & Metrics)
A company’s successful growth depends on creating loyal customers by following certain customer retention strategies.A first step to high customer retention is to find the reasons why customers are turning away from your company.This lets you generate focused strategies to form loyal customers who will purchase your products often.Moreover, you can learn what features of your offerings excite and encourage your customers.Maintaining an old customer is more cost-effective than acquiring new customers. With this in mind, we will go through some strategies and metrics you can track for customer retention. What is customer retention?Customer retention is an organization’s ability to hold on to customers after they approach your brand, product, or service.Retention of customers reflects how well the organization, and its offerings satisfy customers.Difference between customer acquisition and retentionCustomer acquisition describes the procedure of or efforts to attract new customers to a company’s products or services. This usually involves marketing efforts.Conversely, customer retention occurs after the customers approach you. Your goal is to form customer loyalty and promote repeat business once they make a purchase.Customer retention strategies to considerCustomer retention strategies will change and develop continuously as your company grows.Here are some practical concepts for improving customer retention:1. Analyze customer surveys regularlySending out surveys and analyzing them regularly, as customer retention strategies, help you understand how customers perceive your brand and inform your steps to improve.For example, NPS (net promoter score) surveys estimate a customer’s likelihood of endorsing your product or service.You’ll understand better how much of your business is coming through word of mouth and why.The CSAT score exposes the quality of support service you provided your customers.A CSAT survey occurs after a ticket resolution to gather customer opinions.Generally, it requests customers rate their support experience on a scale ranging from very satisfied to very bad.This helps agents improve their service. In fact, good customer support leads to higher retention of customers.2. Implement customer service toolsIn the starting stage of your company, you have a small number of customers and customer issues.Later, the arrival of more customers makes your number of customer issues grow, too.Therefore, everything done manually will take time, and you need to put more effort into handling these situations.To overcome this, you can adopt customer service tools like help desk software to maintain an efficient workflow in your support team.Help desk software streamlines urgent issues and lets your team fix them in a timely fashion.Moreover, it aids team collaboration, which improves your support team efficiency. Quicker response and resolution times will drastically reduce your churn rate.3. Educate your customersEducating your clients can make your clients’ experience with your products smooth and pleasant.Having no or poor instructions on your product’s usage can frustrate your customers.Besides, customers will value your effort to ensure their purchase is easy to implement and thus, remaining loyal for many years.Additionally, let customers educate themselves by providing a knowledge base.If you provide adequate instructions and tips on your website, they can solve their issues on their own and feel self-sufficient, too.Accordingly, tutorials, documentation, life hacks, and forums are all great ways to keep customers informed. Then, customers may continue using your product or brand for long.4. Provide customers an easy way to contact youA consumer is already having a less-than-ideal experience when they ask for assistance or ask a question.So, don’t make things worse by making them figure out how to contact you.Make it incredibly simple for customers to contact you, either by prominently displaying contact information on your website or by including a support link on each page, or offering livechat support.Therefore, this enables your customers to request assistance from anywhere.5. Improve your customer supportMost customers repeat the same product or service when they have a positive experience with its customer service.Purchasing a product or service with a new company is always a risk. Therefore, you must prove to your customers that you back up your offerings by providing excellent customer service.They will know going forward that, even if they do have issues, they can rely on your company to sort them out.A Microsoft study reveals that a poor customer experience has led 56% of respondents to cease doing business with a particular brand.Additionally, you have to ensure a fast response to customer inquiries.You can meet the communication expectations of your customers by properly training your staff and monitoring their performance with benchmarks.6. Implement a customer loyalty programOne of the most effective strategies for retaining clients is rewarding loyalty. Customers appreciate when brands acknowledge their loyalty and provide them incentives to remain loyal.Brand-loyal customers are more likely to:Make repeat purchasesRefer othersProvide valuable feedbackRewarding loyalty is a way of acknowledging and appreciating this commitment, which in turn encourages clients to continue their patronage.A loyalty rewards program is a structured way of rewarding clients for their continued business. These programs provide customers with incentives to remain loyal to the brand.The more a customer purchases, the more rewards they receive. This could be in the form of points that can be exchanged for products or services, exclusive discounts, or members-only offers.This not only encourages them to stay but also motivates them to spend more. However, it’s important to regularly evaluate the program and make adjustments as necessary to ensure its success.7. Quickly address customer support inquiriesOne key strategy to improve customer retention is to provide a quick response to support inquiries.According to a report commissioned by Emplifi, 52% of customers anticipate a response from a brand within an hour.When users reach out with a support inquiry, they are looking for immediate assistance.Delays in response can lead to frustration and dissatisfaction, which can, in turn, impact their loyalty to your brand.By promptly addressing support inquiries, you can demonstrate your commitment to customers’ needs and enhance their overall experience.8. Utilize personalizationPersonalization is a compelling tool that businesses can use to retain their clients. It is the process of tailoring services or products to meet the unique requirements and preferences of individual clients.The more you know about your clients and their needs, the better you can use personalization to keep them engaged and loyal to your brand.Encouraging customers to set up an account is an effective strategy to gather more information about them.With the right strategies and tools, you can use personalization to build strong, long-lasting relationships with your clients.Personalization involves understanding the client’s behavior, preferences, and needs, and then customizing your offerings accordingly.It can be as simple as addressing the client by their name in communications, or as complex as offering product recommendations based on previous purchases.Remember, personalization should be implemented in a way that respects customer privacy and complies with data protection regulations.9. Provide excellent after-sales serviceAfter-sales service is a vital component in establishing a loyal customer base. It refers to all the support and services provided to clients after they have purchased or started using a product or service.This includes services like product installation, repair and maintenance, customer support, warranties and returns, product upgrades, and replacements.Here are a few strategies for providing excellent after-sales service:Regular follow-ups: Regularly check in with customers to ensure they are satisfied with their purchase.Offer ongoing support: Even after the sale is completed, offer your clients ongoing support. This could be in the form of technical support, advice, or training.Show appreciation: Show your appreciation to your clients with a thank you note.The primary goal of after-sales service is to ensure client satisfaction and build a long-term relationship with them.10. Offer competitive pricing and dealsCompetitive pricing and deals are essential tools for businesses to retain their clients.By offering them, businesses can ensure that clients feel like they’re receiving good value for their money and are less likely to switch to competitors.Implementing competitive pricing involves a thorough understanding of the market and the pricing strategies of competitors.Businesses should conduct regular market research to stay updated on the pricing trends in their industry. This will help them set prices that are competitive yet profitable.Remember, the goal of these strategies is not just to compete on price but to provide value to your customers.Building a relationship with your customers, understanding their needs, and delivering quality service are just as important for customer retention.Why is customer retention important?There are many ways to benefit from the customer retention strategies. Below is why customer retention is important:Reduce customer acquisition costLearn more about your target customersIncrease the purchase value of each saleIncrease referrals and loyaltyCreate a more stable revenue streamCustomer retention metricsDifferent metrics for retention of customers help you analyze which method reaches your customers more.Using these metrics, you can decide which customer retention strategies to emphasize with your work force.First, let’s see some of the metrics that help you to realize the strength of the current customer base.Customer retention rateEvaluates the capability of an organization to hold on to its customers for a specific period of time.How to measure customer retention rateTo estimate the customer retention rate, set the time period you want to measure (last year, quarter, month, week) and collect the number of customers:At the start of the time.At the end of the time.Newly arrived during the time.Formula:Customer lifetime value (CLV)Customer lifetime value denotes the total predictable revenue a customer will bring throughout their dealings with a business. CLV enables you to determine a customer’s potential lifetime value rather than just the value they bring at the time of their initial purchase.How to calculate customer lifetime value (CLV)Calculate the averages of the following:Customer lifespanPurchase valueNumber of purchasesMultiply the average purchase value by an average number of purchases, and then multiply the obtained value by the average customer lifespan.Formula:Customer satisfactionA customer satisfaction survey states a customer’s level of satisfaction with your brand, product, or service.How to calculate customer satisfaction (CSAT)To calculate the CSAT score, gather the number of positive responses and the total number of responses obtained from customers.Formula:Customer attrition rateThis rate describes the number of customers a company loses over a certain period of time. They no longer use the company’s product or service.How to calculate attrition rateTo compute the attrition rate, take the number of customers your company has left at the end of the time period and divide it by the number of customers at the start.Formula:Net promoter scoreA net promoter score (NPS) gauges your customers’ desire to recommend your product, brand, or service.How to calculate net promoter score (NPS)Estimate your NPS by subtracting the percentage of detractors from the percentage of promoters in your customer feedback.Formula:What is a customer retention program?A customer retention program is a strategic approach implemented by businesses to maintain and enhance relationships with existing customers. The primary goal is to reduce customer churn and increase customer loyalty.A customer retention program emphasizes the importance of nurturing and retaining existing customers to drive repeat purchases, increase lifetime customer value, and ultimately maximize profitability.Here are some tactics used in customer retention programs:Customer loyalty programs: Reward customers for repeat business with points, discounts, or exclusive rewards.Customer advocacy initiatives: Encourage satisfied customers to become brand advocates by incentivizing referrals, reviews, or testimonials.Proactive customer support: Provide proactive customer support by reaching out to customers about issues or concerns before they escalate.Subscription services: Offer subscription models that provide ongoing value and convenience to customers.Personalized communication: Tailor communication and offers to individual customer needs and preferences, when appropriate.Exceptional customer service: Provide prompt, helpful, and friendly customer service to build trust and loyalty.Customer feedback mechanisms: Actively seek customer feedback and act on it.Exclusive content and offers: Provide exclusive content, discounts, or early access to new features for loyal customers.6 customer retention examplesHere are some customer retention examples featuring real brands, showcasing various strategies to keep customers engaged and loyal.Sephora Beauty Insider—Loyalty rewardsSephora’s tiered loyalty program offers a compelling case study. Customers earn points for purchases, receive birthday gifts, and gain access to exclusive sales and events. This encourages repeat business and personalizes the shopping experience for beauty enthusiasts.Amazon Prime— Subscription perks and convenienceThe Amazon Prime subscription service offers a collection of benefits like free, fast shipping; exclusive deals; a streaming service; and early access to deals. This value proposition incentivizes customers to become Prime members, leading to increased spending and brand loyalty.Spotify Premium—Personalized music experience and ad-free listeningSpotify Premium provides an ad-free listening experience, on-demand music selection, and the ability to download music for offline playback. These features address key desires of music lovers and justify the subscription fee compared to the free, ad-supported version. This approach encourages users to upgrade and maintain their premium subscriptions.Peloton All-Access Membership— Interactive fitness and community engagementPeloton offers high-tech bikes and treadmills with built-in screens that allow users to participate in live and on-demand fitness classes. Peloton bikes are a significant investment, but the Peloton all-access membership further strengthens customer retention. This membership provides access to live and on-demand fitness classes, instructor interaction, and a sense of community for Peloton users. This combination of premium equipment, interactive classes, and a supportive community creates an experience that keeps users coming back for more.Nintendo Switch Online—Enhanced functionality and online playNintendo Switch Online offers a paid subscription service that enhances the online gaming experience for Switch users. Features like online play, cloud saves, and access to a library of retro games provide value beyond the initial console purchase. This strategy encourages continued engagement with the platform and incentivizes players to maintain their subscriptions.REI Co-Op membership—Long-term investment and shared ownershipREI’s unique lifetime membership program requires a one-time fee that unlocks annual dividends on purchases, gear rentals, and exclusive discounts on products and events. This upfront investment for long-term benefits fosters a sense of ownership in the company and rewards loyal customers.Future-proof your business with effective customer retention strategiesUse these customer retention tactics as a roadmap to develop customer experiences that increase retention so that both your customer base and your revenue continue to grow.Help desk software enhances the capacity of the retention of customers for your organization.Moreover, it helps you send quick responses to your customers, resolve customer issues fast, analyze your customer support data, and get accurate customer feedback.Book a live demo to discover how LIKE.TG can assist you show excellent customer care to your clients every time they reach out to you.Start a free trial to explore its numerous features.For any questions, please contact us through oursupport system, built onLIKE.TG.Related blogsBest techniques for reducing customer service response timeMost essential customer service skillsGuidelines for customer service for any business8 Strategies to Provide Efficient Customer Service10 Creative Ways to Avoid Common Customer Service Mistakes Automated Customer Service: Examples and Benefits10 Practical Tips to Improve First Response Time in Customer Service
7 Best Customer Service Guidelines for Any Business Success
7 Best Customer Service Guidelines for Any Business Success
Regardless of your business, you will always have customers, both new and loyal. Customers will stay depending on how good your customer service is.Calabrio reports that 60% of consumers have switched their favored brands following negative interactions with customer service centers.By establishing a guide to customer service for your company, you can maximize your customer retention and even attract new customers.Do you know how to serve your customers? If you’re not 100% clear on it, don’t worry.In this blog post, I will take you through some essential guidelines that you can apply to your own company’s customer service efforts. What are customer service guidelines?Customer service guidelines are a set of procedures, principles, rules, and recommendations that organizations establish to guide their employees in delivering consistent and exceptional customer service.These guidelines provide a structured approach to ensure that customer interactions align with the company’s values, goals, and standards.They define how employees should behave, communicate, and resolve issues to achieve high customer satisfaction and build strong relationships.Why do businesses need customer service guidelines?Businesses require customer service guidelines for several reasons:To offer consistency in service deliveryGuidelines provide a standardized approach to customer interactions, ensuring that all customers receive a consistent level of service regardless of the channel or representative they engage with. This consistency helps foster a reputation for reliability.To align with company valuesCustomer service guidelines help align customer interactions with the company’s values, mission, and overall brand identity, contributing to a consistent and positive brand image.To boost customer satisfactionConsistent and well-defined customer service practices contribute to higher customer satisfaction levels, as customers appreciate predictably reliable interactions with a business.Customer service guidelines emphasize promptness, accuracy, and effective problem-solving, leading to quicker resolutions and happier customers.To build a positive brand reputationEvery interaction with clients reflects on the brand’s reputation. Customer service guidelines help employees represent the brand positively and professionally, ensuring that the company’s image is upheld in every customer interaction.To efficiently resolve problemsGuidelines provide a structured approach to problem resolution, empowering customer service agents with the tools and processes needed to address customer issues promptly and effectively.To effectively train agentsCustomer service guidelines serve as a training resource for new employees, giving a clear understanding of how to handle various situations.They also help in the ongoing training of existing staff by providing a reference point for best practices and expected service levels.To uphold legal and ethical standardsCustomer service guidelines help ensure that all customer interactions comply with legal and ethical standards, protecting the company from potential liabilities and maintaining its reputation.Best practices for customer service guidelinesCustomer service also plays a significant part in marketing and improving the quality of your product. Therefore, having thorough guidelines for customer service improves its quality. Here are some to follow:1. Be responsiveResponding to your customers’ tickets and emails builds their confidence in your customer service.Moreover, by being responsive to your customers, you can easily figure out what’s truly on their mind, thus enabling you to satisfy their needs directly.Therefore, being responsive builds a good relationship between you and your customers and improves your product.2. Advise your customers on the proper actions to takeTo build a good brand name, you must advise your customers on the proper actions to take to successfully use your product.Additionally, by giving the best advice, your consumers can easily use your product, thus improving their customer effort score (how much effort customers spend to use your product or communicate with your company).Consequently, better customer effort scores are shown to be good indicators of customer loyalty, as well as the likelihood for a customer to spend more with your company.3. Communicate with your product’s end usersCommunication is key to solving your customers’ problems. Listen (or read) carefully. Minimize downtime between correspondences.Understand the context or circumstances of how your customer is using your product or service.By being attentive in your communications, your customers are more likely to be satisfied, and encouraged continue their work with you.4. Analyze and resolve your customers’ inquiriesAccording to a study from CGS, 80% of consumers develop a stronger emotional bond with a brand after customer service successfully resolves their issues.Analyzing and resolving your customers’ inquiries is the ultimate goal of customer service.It is the one sure-fire way to earn a higher customer satisfaction score.Moreover, this assistance can make your customers prefer your product over others, and they may go on to recommend your product to others.Consequently, this increases your customer base, your profit level, and your business.5. Supply knowledge base articlesMost customers stop using a product if it becomes too difficult to use or a similar product is available that offers some notable benefits of yours.Supplying knowledge base articles about your product increases customers’ lifetime value by giving them the resources they need to use your product successfully.When they can use their product to meet their needs, they won’t switch to a competitor’s product.6. Effectively plan your daily routine to avoid procrastinationProcrastination steals time. By planning effectively, you can avoid procrastination and satisfy your customers’ wants in time.Additionally, effective planning plays a key role in managing your customer support.When it is clear to every agent what needs to be completed and when, you will resolve your customers’ inquiries on time.7. Treat your agents the same way you would treat your customersThis final guideline isn’t so much about how to help your customers, but how to run your support team, or just how to work with other agents on your team.Treat your colleagues with respect and consideration. Doing so makes them feel valued, which motivates them to provide the best service to customers.In turn, this fosters healthy relationships throughout the business for both agents and customers.8. Collect and analyze customer feedbackCollecting and analyzing feedback throughout the provision of customer service and support gives you great insight into the effectiveness of your business’ product or service, its development, and its support.It also helps you determine overall customer satisfaction, net promoter scores for individual customers, and more.As a result, feedback collection helps you plan effectively since it gives you clear information on what your customers need.ConclusionIn short, providing customer service is essential for your business to thrive, and providing a set of guidelines for your customer service team will help its agents perform to the best of their abilities.If you’re looking for a better way to manage your customer support, try LIKE.TG.It facilitates easy communication and feedback from customers, and the tools to drive up your customer satisfaction rate.With LIKE.TG, perfecting your customer support team is easy. You can start a 15-day free trialon BoldDesk.com.Book a live demo to discover the ways in which LIKE.TG can enhance your business processes. For more information, contact LIKE.TG support.
6 Reasons You Need an SLA for Customer Service
6 Reasons You Need an SLA for Customer Service
To have a successful business, you have to satisfy customers’ expectations. Which means that first, you have to make it clear what your customers can expect of you. In this blog, I am going to explain why a formal SLA is necessary to your company’s customer service operations. What is SLA?SLA is an acronym for service-level agreement. It is an agreement between a company and its customers on what products or services the company will provide them and the quality they can expect. It’s a contract with a particular set of standards concerning the service, as well as what happens when those standards are not met. A service-level agreement can also be used internally in a company, such as between departments. With an SLA, everyone knows what to expect, what is expected of them, and how to remedy the situation if those expectations fall short.Components of SLAsThe following are some of the common components of SLA,Agreement overviewThe agreement overview includes details such as the groups involved, dates, and the general terms of the contract.Service termsThe service terms are details of the services to be provided by and for whom, when, and under what circumstances. They can also include the details for services that won’t be provided. They set the responsibilities for all involved parties. These services also include details like security measures all signatories of the contract must take.Performance measurementsWith the terms of service set, there needs to be an agreed-upon way to measure whether or not the parties involved are meeting those terms. Usually, this involves metrics and consensus on how and where they will be tracked and reported.ConsequencesNow that the expectations for and of all parties are written out, the consequences of not meeting those expectations need to be detailed. This might include compensation and discounts. There also need to be plans for exceptions laid out for unforeseeable circumstances that may prevent one side or the other from meeting their obligations.Review and terminationAgreements for review and termination specify how and when your agreement will be modified, if necessary, as well as how the agreement may be terminated. The latter includes natural expiration and situations in which early termination is acceptable, as well as the processes for both.Reasons you need an SLA in customer serviceAn SLA lays a solid foundation for your growing business. The following are the most important reasons why you need an SLA in your customer service system.1. Clarify expectationsSLAs help in defining clear expectations for performance and relationships in quantifiable and reliable terms. Additionally, SLA helps keep the all parties accountable for delivering on their contracts, so there are no surprises.2. Define customer service needsAn SLA defines your client’s customer service and support requirements. Your teams can better understand the client’s priorities and expectations, thus helping you to plan effectively when problems arise.3. Track performance goalsSLAs define and track performance standards with metrics based on your current level and goals. Agents know where they stand and what level of performance is expected of them. Team leads can set realistic goals and communicate more accurate timelines to customers when issues arise. An SLA specifies the frequency and types of reports tracked.4. Outline solutions for underperformanceSLAs include penalties for failing to meet expectations. Additionally, the agreements made with your clients offer solutions if either of you fall short, thus defining dispute resolution processes.5. Build trustBy clearly defining your obligations to your clients in a SLA, you can engender confidence among both current and potential customers and demonstrate your dedication to meeting their needs. An SLA is your company’s commitment to accountability, giving your clients peace of mind. They have faith in your dependability because the signed agreement specifies the penalties for breaking your (and their) ends of the deal.6. Create new business opportunitiesAll clients need a good relationship with companies with which they do business. In most cases, clients switch companies if their needs are unmet and they do not get enough personal attention. These agreements can be powerful tools for eliminating bad feelings in your customers caused by ambiguity in the service and attention they can expect. By sticking with your agreement terms and creating transparency in your client relationships, you build a reputation for accountability and reliability in the market.ConclusionIn summary, an SLA is a tool you can use to help deliver the best customer experience. By adhering to a well-defined SLA, your company’s reputation becomes stellar, which attracts more customers, thus helping your business to grow.Check out LIKE.TG to see how you can use an SLA in your customer support services. You can also try a 15-day free trialon BoldDesk.com. For more information, contact LIKE.TG support.
How to Handle Customer Complaints: 5 Best Practices
How to Handle Customer Complaints: 5 Best Practices
Customer complaints are dissatisfied messages from customers when their expectations are not met regarding a company’s products, services, communication, marketing, or some combination of these.To handle customer service complaints and give your customers a positive perception of your business or product, resolve their complaints as fast as possible.Therefore, it is important to know how you can respond to your customers’ complaints to make them happy.In this blog, we will discuss the common types of customer complaints, methods of handling them, and the benefits of addressing them. What are customer complaints?Customer complaints refer to the negative feedback that customers give regarding a product, service, or experience they received from a company or brand. These complaints can be submitted through surveys, emails, social media reviews, community forums, or online review sites.Customer complaints can arise from a variety of issues, such as product defects, bad customer service, billing errors, or any other aspect that does not align with the customer’s expectations.Types of customer complaintsBelow are some typical customer complaints that you might come across in your daily interactions.Delay complaintsHaving to remain on hold on phone calls for extended periods of time may not be practical for customers who are busy. When the wait for assistance exceeds expectations, it can result in dissatisfaction and complaints.These complaints can also occur in situations involving late product shipments, delayed project deliverables, and other instances where timely service is expected but not delivered.How to resolve and prevent this customer complaintAnalyze call volume patterns and consider implementing callback options to reduce wait times.Update customers on the status of their orders, anticipated delays, and the new expected timelines.Set realistic initial timelines and prioritize tasks and projects based on their importance and urgency.Analyze the causes of delays and address them by streamlining operations, adopting new technologies, or removing bottlenecks.Offer compensation, such as discounts or freebies to help alleviate frustration.Delivery complaintsComplaints due to delivery problems are common in the e-commerce and logistics industries. Delivery issues can range from damaged goods to packages being lost or stolen. These issues can negatively impact customer satisfaction and the reputation of the business.How to resolve and prevent these customer complaintsProvide customers with accurate delivery estimations and real-time tracking information.Ensure that items to be delivered are packaged securely.Have an efficient return policy that allows customers to send back incorrect items at no extra cost.Apologize to customers and offer refunds for lost items.Complaints due to miscommunicationMiscommunication can occur for a variety of reasons, including language barriers, unclear instructions, technical problems, or simply a lack of clarity in the customer communication process.Complaints due to miscommunication can lead to customer dissatisfaction, negative word-of-mouth, and even customer churn.How to resolve and prevent this customer complaintActively listen to customers, understand their message, respond appropriately, and archive the conversation for future reference.Invest in regular training for customer service representatives to enhance their communication skills.Implement a contact management system to keep track of customer interactions and history, which can help reduce miscommunication.Use canned responses for common inquiries to provide consistent and accurate information.Offer multilingual support when possible to cater to customers from a diverse marketplace.Product or service quality complaintsQuality complaints occur when a company’s offerings do not meet customer expectations. Such complaints can result from minor issues such as a delay in service or major concerns like a product defect or a breach of contract.Handling these complaints effectively helps maintain customer loyalty and a positive brand perception.How to resolve and prevent these customer complaintsClearly communicate policies, procedures, and what the customer should expect.Identify the root cause of the problem and propose feasible solutions.Analyze complaints to understand where you can improve your products or service.Follow up with the customer after solving their issue to make sure they’re still satisfied.Complaints about unsupportive agentsCustomer complaints about unsupportive agents typically revolve around issues such as lack of empathy, inadequate resolution to problems, rudeness, or insufficient knowledge about the product or service.How to resolve and prevent this customer complaintProvide comprehensive training to agents to ensure they have the good product knowledge and customer service skills.Conduct regular performance reviews to improve agent productivity.Promote a culture where customer satisfaction is the goal and reward.Complaints arising from having to repeat informationInefficient communication systems often fail to retain or transfer key details across service interactions. Customers are then forced to repeatedly provide the same information whenever they are transferred to another agent.How to resolve and prevent this customer complaintImplement shared inbox software that centrally stores and provides easy access to customer information. Make sure agents can make notes on conversations before transferring an issue to another agent.Billing complaintsThese complaints arise when customers dispute charges on their bills, feel overcharged, are confused by the billing structure, or encounter errors in the billing process. These are usually caused by a lack of transparency, clerical mistakes, technical issues, or misunderstandings of the pricing model.How to resolve and prevent this customer complaintProvide clear and detailed explanations of charges.Make sure customers know what to expect before they purchase.Promptly correct any billing errors and offer refunds or credits where appropriate.Complaints due to a lack of self-service optionsCustomers sometimes express dissatisfaction when they are unable to find information to help them resolve issues independently. Younger customers, especially, prefer to find answers themselves rather than have to communicate with company representatives.How to resolve and prevent this customer complainInvest in user-friendly self-service options such as knowledge base software, FAQ pages, or forums.Regularly maintain information on these platforms so customers always find relevant information.How to handle customer complaintsRegardless of a business’s best efforts, its customers will have complaints at some point in the relationship. Here are some methods on how to avoid customer complaints and handle them effectively:Pay attention to the customer’s remarksMake inquiries to understand customer complaints betterBe apologetic, regardless of the issueAcknowledge the customers’ complaints and appreciate themProvide a solution to address customer complaints1. Pay attention to the customer’s remarksThe most important thing to do when you want to handle customer complaints is to listen to what your customer has to say. While listening, take notes to help you identify the problematic areas.Though your customer may perceive their problem one way, your extensive knowledge of your company’s product (or whatever the complaint involves) may give you greater insight into the core problem.When you listen to your customer, you are more likely to address the customer pain point solve the problem that is affecting the customer. If you do your job well, eventually, you get a happy customer.2. Make inquiries to understand customer complaints betterListening to your customers’ complaints is the time to learn all the important facts about the matter.How do you do this effectively? You get permission from your customer to ask some questions. As you ask questions, you get to understand the context of the issue, giving you more detail than you had before.Questioning helps you get to the root of the complaint. And with that, you figure out a way to resolve the issue as easily as possible.3. Be apologetic, regardless of the issueA study by Forbes reports that96% of customers are unlikely to return to a business that has disappointed them.Therefore, whenever you get a complaint from a customer, you need to offer a sincere apology to win back customer trust.Offering an apology expresses that you did not expect the problem to occur. It also shows that you care about the customer’s issue.In your apology email, communicate that you are committed to setting things right as fast as possible.4. Acknowledge the customers’ complaints and appreciate themThough some customers may react negatively regarding an issue, it is a good idea to authentically thank them for raising the matter with you.Thanking your customer reveals that you are considering the complaint seriously.Besides thanking them, ensure you recognize how significantly the problem may be affecting the customer. Doing this is simple: just ask how much harm has been done.Your customer will view you as genuinely concerned.5. Provide a solutionFinally, after listening, asking questions, and acknowledging the issue, you should find a solution.Providing a solution is the final step in handling a customer complaint. The solution should address the issue reasonably and result in a happy customer.Handling customer complaints by utilizing LIKE.TGCustomer complaints are useful to every business. This is because negative feedback helps the business improve on specific shortcomings the moment the issues are rectified.LIKE.TG is a customer support platform for addressing customer complaints in an effective manner.The following are some of the ways LIKE.TG helps handle your customer complaints:Organize customers’ complaints effectivelyLIKE.TG provides a help desk ticketing system that converts all incoming support emails into tickets. Customers can respond to their tickets through email.By managing customer data from a central location, your staff can access the most recent information. With this, you can eliminate the need to track multiple responses and threads.You can also categorize tickets with tags and private notes based on customer requirements.By applying advanced filter rules to tickets, you can organize the tickets as needed and assign them to the appropriate support agent.Send quick responsesNetomi reports that for 61% of consumers, an outstanding customer support experience involves a short time to resolution.By using canned responses, you can send quick responses to common customer complaints without any mistakes.Perfection in a reply is important because it increases customers’ confidence in your support team.By eliminating chances for mistakes to be introduced, you can more accurately and effectively resolve customer complaints.LIKE.TG also lets you set priority levels for tickets so that critical issues can receive replies first.Send reminders regarding unsolved complaintsA service-level agreement (SLA) sets response and resolution due dates based on business hours.Most businesses have customers in various time zones. LIKE.TG allows you to create business hours and holiday lists to fit your team’s schedule.An SLA helps set ideal response times and send reminders about assigned issues and unsolved complaints via email.Reminders help prevent customer complaints from remaining unassigned or unaddressed for a long time.Sending a reminder allows agents to focus on resolving customer issues and speeds up the resolution process.Analyze the customer’s complaintsLIKE.TG’s reporting and analytics dashboards make managing a support team easier. For instance, a ticket conversation report shows messages updated by customers and agents across all communication channels in one place.By examining the agents’ responses to customers, you can identify agents who need more training and add a tag or private note inline for follow-up.Accordingly, these reports help support managers in monitoring agent performance and identifying areas that need improving to handle customer complaints better.Additionally, the customer satisfaction (CSAT) report provides CSAT scores, survey response rates, and customer feedback and ratings.Using filters, you can categorize CSAT data by agent, category, contact, and contact group. This helps identify customers’ issues and agents that may need additional help.Reduces the resolution time of customer complaintsLIKE.TG auto-assignment rules direct incoming tickets to the appropriate agents in the organization based on ticket attributes.Assigning tickets to the correct team based on the conditions configured avoids unnecessary redirecting between teams.By eliminating manual effort at each step of the ticket life cycle, agents can focus on resolving customer issues.Consequently, this helps support agents resolve issues on time and thereby reduces ticket resolution times.Address customer complaints for satisfaction and retentionHandling customer complaints is a primary function of a company’s support team, and handling them effectively can lead your company to growth. We build products that you can customize according to your present and future needs.Without a doubt, LIKE.TG can help you solve your customers’ complaints easily. Contact us to arrange a live demo to experience the enhanced capabilities LIKE.TG can offer your support team. Or, sign up for a 15-day free trial with instant access today.What strategies do you use to manage customer complaints?Feel free to share in the comments section below.
10 Best Templates to Write Apology Emails to Customers
10 Best Templates to Write Apology Emails to Customers
Your customers may be negatively affected by a mistake you or your company has made, so you urgently need a crisis management strategy.Certainly, apologizing to customers is the first step taken to pacify irate customers by showing accountability for a mistake. Moreover, asking for forgiveness helps pave the way back to a smooth relationship.A sincere apology emails to customers can do wonders and even increase client loyalty when they see your commitment to their satisfaction.In this blog, we will discuss how to draft an apology letter to customers using proper and effective methods. The importance of writing effective apology emails to customersWriting apology emails to unhappy customers is an effective customer interaction strategy that can turn a negative situation into a positive one.It provides you with an opportunity to show empathy to customers and demonstrate to them that your company acknowledges its mistake, takes responsibility for it, and is committed to rectifying the situation.Sending an apology email to customers is crucial in restoring trust in your brand, reshaping their perceptions, and mending your relationship with them.Additionally, they can help to prevent the customer from sharing their bad customer service experience with others, which could potentially harm your company’s reputation.Essential tips on how to write an apology email88% of clients believe that the experience provided by a company is as significant as its product or service.Here are some straightforward guidelines on how to apologize to customers while conveying sincerity in any apology email to clients.Listen attentively and get a clear picture of the problemListening shows your willingness to find a workable solution. Ensure you understand a customer’s issue as they explain.To understand the seriousness of the issue, gather all possible information from them and ask any questions. You must do this before you apologize to customers.If you don’t know the details and just send an apology email because it’s required, your customers will know.They will become irritated because it appears that you don’t really mean the apology and don’t have enough respect to listen to them.Paying close attention to clients enables them to discuss their concerns and helps in comprehending them effectively.Providing a precise response can alleviate the customer’s frustration and allow them to listen and accept your apology.Recognize the issues’ impactRegardless of what issue the customer has, the support agent should recognize the difficulty their or the company’s error has caused the customer.If it’s a really critical issue, inform the customer that you fully realize the amount of disruption it can cause to their regular workflow process. Consequently, this will help the customer to believe that their issue is being treated seriously and real effort is being made to find a feasible solution.You should specifically acknowledge the hardship when you apologize to customers. It is your understanding and sympathetic manner that will ultimately show the customer your respect for their time.Learn from customer’s feedbackInform your customers that you have taken note of the issues they mentioned in their feedback and assure them that you are working diligently to address them.In addition, use the customer’s feedback to improve your products or services and prevent similar issues from occurring in the future.For more on reasons customer feedback is important for your business, read this blog.Think from client’s perspectiveAgents should realize that a client’s reaction is not personal. A client may have had a hard day for some other reason even before encountering an issue with your company or brands.Agents shouldn’t overreact in such circumstances. They should attempt to imagine the issue from the client’s perception.You can teach agents to pay attention to client concerns quietly and talk calmly once the clients finish speaking.Taking offense to a client’s frustration and bad attitude only worsens the situation. Knowing how to keep distance between themselves and their customers’ emotions will help their apologies be more sincere.Don’t use template responsesWhen agents apologize to customers using template apology emails that portray no concern or empathy; it hurts rather than help your company.You run the risk of losing such clients and need to consider how they might affect other potential clients if they openly express their opinions.You cannot afford to allow negative reviews to spread in social media sites. In these circumstances, an apology email to clients and acknowledgement of the error are essential.Avoid sending any apology emails to customers with these types of templates.We apologize for the inconvenience; our team is investigating.I’m sorry for the trouble.I apologize for the negative experience. To speak with a support representative, dial this number.Take responsibility and be serious in your effortsWhen dealing with a furious and unhappy customer, apologize to customers well. Remember that you are representing your company as a whole, not just one individual.Act appropriately because his response will depend on what you do. It doesn’t matter if you weren’t the cause of the problem.The client wants a company representative to accept responsibility before offering a workable solution.ToneIt’s crucial to get the apology’s tone right to express that you sincerely understand your customer’s perspectives and you are making an effort to resolve their problem.So, as you assure the client that you will personally handle the issue,Be firmProfessionalUpbeatDefinitely, this positive approach will let them relax while understanding that their problem is still being taken seriously.Assure and ensure it won’t happen againYou’ve dealt with a consumer who has already wasted enough time trying to get the right solution. Subsequently,You’ve taken care of their issueExpressed regretSucceeded in keeping themNow is the time to reassure them that no one else will have the same problem and to thank them for helping to improve your product or service, if applicable.In order to make your reassurance truth, it’s crucial that you conduct a complete root cause investigation of the issue with all relevant internal teams.Follow upYou should follow-up with your customer to see if all problems have been resolved and if they are receiving the best customer service possible.Consequently, by following up, you can convert a disgruntled consumer into a loyal one of your brand.Read our blog to learn more about customer follow-up strategies.10 Examples and templates of apology letters to customersDelivering exceptional customer service involves not just meeting expectations but also taking responsibility when things go wrong.The following list contains examples of apology emails to customers to help you effectively express regret and initiate damage control. You should, of course, always seek advice from your company’s legal team for any serious issues.1. Apology letter for mistakesYou can send the following apology email to customers to seek their forgiveness for any mistake you may have made, for instance, miscommunication, undelivered emails or messages, or unexpected changes in policies or terms of service.Apologies for Our MisgivingsDear [Customer Name],We are extremely sorry for [List the issues and issue details with date]. We understand how this must have affected your operations.We will take the necessary measures to ensure that such an issue never reoccurs.Thank you for your patience.Sincerely, [Your Name]2. Apology letter to an unsatisfied customerWhen you distribute surveys to customers and receive negative responses, it’s crucial to follow up with those who provided the negative feedback. You can utilize the customer apology email example below to express your appreciation for their feedback and delve deeper into the cause of their discontent.Apologies For Falling Short of Your ExpectationsHi [Customer Name],Thank you for sharing your feedback with us. We are sorry to learn that you are unhappy with our [List product details]. To help us improve our product, we’d appreciate it if you could take a moment to let us know what led to your poor experience.We would love to have a chance to serve you and our other customers better in future. We look forward to your response.Thank you,[Your Name]3. Mass apology letterCertain actions carried out by your business can affect a large number of customers. This could happen if, for instance, you disseminate inaccurate information to your clients through email. To rectify such a situation, you can use this mass apology email and update the addresses of your customers.An Update on [Issue at hand]To our valuable [Company name] customers,In our previous email, we stated that [incorrect info]. In fact, [correct info].We would like to apologize for any inconvenience the incorrect information in that email might have caused you.Rest assured, [Company name] is committed to preventing such occurrences in the future. Our goal is to provide you with the best service possible. We appreciate your patience and continued support.Best regards,[Your name]4. “Sorry for the late response” apology emailIt is commonplace to receive customer complaints along the customer journey. How fast you respond and apologize for the inconvenience can have a significant impact on the situation.You need to demonstrate that you respect their time and take their issues seriously. You can use the following apology email to customers for delaying to respond:Sorry for the Late ResponseDear [Customer Name],Although we strive to provide the best customer experience, it’s evident we’ve fallen short in this instance, with our late response to your issue.Please accept our heartfelt apologies for the frustration and stress this must have caused while you waited for us to get back to you.We have created a support ticket of your issue with top priority, and our team is currently working on it. Your issue is to be resolved within [Give duration]. Thank you for understanding.Sincerely,[Your Name]5. Apology follow-up emailAfter saying sorry and proposing a solution to a customer’s problem, it is recommended to follow up with an email to confirm that the issue was fully resolved.You can use the following customer apology email as a follow-up.Follow-Up on [Issue]Dear [Customer Name],We trust that the solution we offered has successfully resolved the issue you reported. We assure you that we will take every possible measure to prevent its recurrence.Your feedback is invaluable to us, and we encourage you to continue sharing your thoughts on how we can enhance our services. Should you have any more questions or concerns, please don’t hesitate to reach out to us.Thank you once again for your patience and cooperation as we worked through resolving your issue.Sincerely,[Your Name]6. Apology letter for shipping a defective productCustomers’ expectations can be completely shattered upon receiving a defective product. The product may have been damaged during delivery or simply been of poor quality. Regardless of the circumstances, it is essential that you apologize to the customer for the negative experience.You can deploy the following customer apology email:Apology for the InconvenienceHello [Customer Name],We want to sincerely apologize for the inconvenience you experienced when you received a defective product as part of your order [Order ID] on [Delivery date].Assuring the quality of our products is of utmost importance to us, and we ensure that our products meet high standards before dispatching them. We have informed our quality control and logistics teams about this issue to prevent such instances in the future.To rectify this error, we would like to extend the following options to you:We can arrange for the same product to be shipped to you immediately at no extra cost.Provide a full refund through this form.Please feel free to reach out if you need any further assistance or have any other questions. We greatly appreciate your patience during this time.Best Regards,[Your Name]7. Apology letter for when an agent was unfriendly or impoliteIt is only normal that, in the course of business, an agent might have been unfriendly to a customer. This following customer apology email will help you make amends and possibly retain the client.Apology for Unprofessional ConductDear [Customer Name],We deeply regret hearing about your unsatisfactory encounter with a member of our team. We appreciate you alerting us to this issue. Please accept our heartfelt apologies for this circumstance.Please be aware that our customer service teams consistently participate in training programs to ensure they are equipped to assist customers in a professional and empathetic manner. While such incidents are uncommon, we strive to prevent them from happening in the future.Should you have any questions or further comments, please feel free to contact us at [Your contact number].Regards,[Your Name]8. Apology email for delivering a product lateAt times, unexpected events such as unfavorable weather conditions or accidents may result in delayed product delivery to customers. This can undermine customer confidence in your brand and may even lead them to cease doing business with you. In such instances, you can utilize this customer service apology email template to manage these situations effectively.Apologies for Late Product DeliveryDear [Customer Name],Our sincerest apologies for the delay in delivering your order for [Product Name/ID]. We acknowledge it was supposed to reach you on [Promised Delivery Date]. Regrettably, unexpected technical issues prevented us from achieving this.Rest assured, your product will be delivered by [New Delivery Date]. We greatly value your patience during this time.Sincerely,[Your Name]9. Apology letter for scheduling conflictsThere are instances when staff members might have overlapping appointments with clients, necessitating prioritizing one over the other. This can lead to customer dissatisfaction and potential damage to your brand’s image. To handle such situations, consider using the following sample apology email.An Update on Your Next Appointment Dear [Customer Name],I regret to inform you that [ team member] unfortunately has an unforeseen conflict and is now unavailable for your scheduled appointment on [date].We’d like to work with you to find a new suitable date and time. Kindly visit our [website/app or give us a call] to choose an alternative date and time that work for you.We apologize for the inconvenience. Thank you for your understanding and flexibility, and we look forward to seeing you soon.Sincerely,[Your Name]10. Apologizing for an unexpected disruption in serviceWhenever your business experiences unpredicted disruptions such as website downtime, it’s recommended to send apology emails to customers as quickly as possible. Doing so can alleviate the burden on your support agents of managing numerous calls and emails inquiring about the incident.You can use this sample apology email to communicate your regret and inform customers about the outage.We’re Sorry for the Unexpected [Outage type]Dear [Customer name],We apologize for the inconvenience, but we are presently dealing with [Outage details]. If you’ve attempted to access our website in recent hours, you likely encountered [an error]. Our team of experts is working diligently to rectify the problem and restore the website to full functionality as swiftly as possible.We anticipate the issue to be fully resolved by [Mention time]. We sincerely apologize for any trouble this outage might have caused you and appreciate your continued trust in shopping with us!Sincerely,[Your Name]Rebuild customer relations with a heartfelt apology emails to customersEvery business makes mistakes. However, how you choose to handle these errors can distinguish your company from your competitors.Use these strategies in your customer apology emails to customers and observe the understanding they create.Try usingLIKE.TG, which helps you to manage customer issues and store templates easily in your customer support.Check out ourLIKE.TG free trial to see how it can improve your support operations. Schedule alive demowith one of our product experts to explore how LIKE.TG can be tailored to meet the specific needs of your business.For any questions, please contact ourLIKE.TG support team.
5 Best Tips for Escalation Management in Customer Support
5 Best Tips for Escalation Management in Customer Support
Escalation management is of great benefit to any customer service. No matter how efficient the escalation handling process a company uses to offer its products or services, a customer can still face issues.For this reason, if the agents find it hard to resolve the issues or take more time than expected to resolve them, then they can get an escalation.In this article, I will take you through the best escalation management tips to consider for your customer support to be stellar. In addition, you will briefly learn the definition and types of escalations as well as the common causes of escalations. What is an escalation management?Escalation management is the process in which customers’ issues are moved or reassigned to a different agent, preferably of better expertise and experience, for faster and accurate resolution.In an escalation management process, if a ticket is not resolved within the set target time, an automated notification is sent to the support lead. The support lead will proceed to escalate it by:Asking the assigned agent to resolve the issue faster.Reassigning the issue to a different agent with more expertise.Ticket escalation process helps boost client satisfaction and improve the agent productivity.Read on Escalation Management Process.Types of the escalation management processThere are two types of the escalation management process: functional and hierarchical.Functional escalation management processFunctional escalation management is when the request of a customer fall above the ability of an agent.For instance, when a ticket needs data and the support agent does not have permission to access it, the ticket will be escalated to a team or person who has proper permissions. This is a functional escalation.Hierarchical escalation management processThe hierarchical escalation handling process occurs when the issue of a customer requires an agent of a higher rank to step in.Certainly, this escalation is vital when an agent cannot solve a customer issue. This may be due to the plans of a company or other limitations.Due to this, a manager may need to make exceptions or supply more resources to resolve the issue.Causes of escalationHere are the most common reasons that lead to issuing escalations.Violation of the SLAAn SLA (Service Level Agreement) outlines the rules agents have to follow to solve the issues of a customer. Additionally, it includes all the situations that need escalation management.For instance, the ticket escalation process can happen if an issue of a customer is not resolved within the SLA time frame.To learn more about why you need an SLA for customer service, read this blog.Failure to communicate wellThis is where a customer and an agent fail to get each other well. This can easily trigger a help desk software escalation.By communicating, you can get to know the issue of the customer. Moreover, you can get more information to resolve the issue fast.Lack of skillWhen your agents cannot manage a customer’s query, the only option is to escalate. Additionally, when an agent fails to handle the issue of a customer well, the escalation process for customer service might be necessary.Ticket escalation to a higher agent will assure the customer that their issue is taken care of.Excess ticketsThe goal of your agents is to resolve tickets in a fast and proper way. If agents have many tickets to handle at once from many customers, they can be worn out.Due to this, agents may need to escalate tickets to reduce the burden.The best escalation management tipsWhen creating an escalation management process for your company, consider the following best ways.1. Create an SLA and train support representatives in its useThe first step to do when escalation handling is to create an SLA. Secondly, you need to train your agents on its contents.They will use its rules to decide when to start the escalation management process. The SLA helps your team to make plans when issues occur.2. Set up an escalation management process for every SLA violationEach time an SLA violation occurs, your help desk should trigger escalation management based on how you set it up.The following are examples of the ticket escalation process:A manager stays in touch with the customer after an escalation is triggered.The manager assigns an expert agent to handle a customer’s inquiry as a higher issue.A manager reviews a ticket and assigns it to another agent with better abilities if the assigned agent cannot resolve it.Furthermore, not all escalations triggered are equal in terms of priority.Therefore, you should develop a system that organizes new tickets by:PriorityTypeTime3. Do an analysis of escalated issuesIn the rush to correct an escalated issue, an agent may feel they don’t have time to do an analysis.Therefore, without a good look at what caused the issue, they can mishandle the case. This disappoints your customers.It is key that your escalation management process includes time for your agents to look into the causes of problems and how they can be avoided in the future.Implement a system to track escalated issues. This will help identify trends and patterns in customer complaints, allowing you to address systemic issues and improve overall customer satisfaction.Additionally, tracking escalations can help you measure the effectiveness of your escalation process and make improvements when needed.4. Train your agents on how to communicateIt is not enough for your support agents to know the ins and outs of your product.For escalation handling purposes, you must train your agents to consider and be polite, and not to upset customers.Your agents also need to know how to channel their anger away from the customers’ eyes and ears. Teach your agents these skills to increase their ability to prevent escalations.5. Be transparentAccording to a report by Salesforce, 74% of clients state that honest and transparent communication has become more crucial now than prior to the pandemic.When a customer submits an inquiry, you need to keep them in the loop on the status of their issue. This helps you improve customer satisfaction.Often updates reduces mistrust, hence limiting the escalation process for customer service. If possible:Tell your customers how you are resolving their issues.Communicate wellEnsure your clients know when their issues have been resolved.6. Develop a clear escalation policyEstablish a well-defined escalation policy that outlines the steps to follow when dealing with different kinds of customer service issues that need to be escalated.This policy should include:Guidelines on how to identify an issue that needs escalation.The various levels of escalation.The roles and responsibilities of each team member involved in the process.7. Set up an escalation hierarchyDefine the escalation hierarchy, including:The different levels of escalation.The individuals responsible for handling issues at each level.This hierarchy should ensure that issues are escalated to the appropriate person who has the authority and expertise to resolve the issue.8. Continuously improve the escalation processRegularly assess the effectiveness of your customer service escalation process and make adjustments as needed.This will help ensure that your team is well-equipped to handle escalated issues and deliver a high level of customer satisfaction.The importance of escalation management in customer serviceEscalation in customer service is essential in situations where a customer’s issue cannot be resolved by a first-contact customer support agent. Escalation management is important for several reasons.Proper issue resolutionSome issues may be too complex for an agent or require a higher level of authority to resolve. Sometimes, agents lack the necessary knowledge or resources.In these cases, the issue is escalated. Escalation with a proper procedure ensures that the issue is handled by someone with the appropriate expertise and authority to resolve it.Customer satisfactionEscalating a customer’s issue to a higher level of support ensures that the customer’s concern is addressed promptly and effectively.According to research, 80% of customers believe that the experience provided by a company is as significant as its products and services.Efficient issue resolution can lead to increased customer satisfaction and loyalty.Reputation managementOn a related note, effectively handling escalated issues can:Help maintain and improve a company’s reputation.Prevent negative word-of-mouth or online reviews.Customers are more likely to share their negative experiences with others, so addressing issues promptly and effectively through proper escalation channels can help mitigate potential damage to the company’s image.Legal and compliance issuesIn some cases, escalated issues may involve legal or compliance concerns.Properly addressing and resolving these issues can help prevent potential legal problems or penalties on a larger scale.They can be escalated straight to people in the legal department who can not only provide solution but fix underlying policy issues.Learning and employee developmentIncluding a method of tracking escalated issues in your escalation management process can help identify areas where employees may need:Additional trainingSupportBetter resourcesImproved processesThis can lead to improved performance and efficient customer service.Regaining trustCustomers often get annoyed when they have problems with a product or service. When managed effectively, though, escalation offers the opportunity to alter the customer’s perception of your brand.By including proper communication in your management process, they can see that your team is doing the best they can to help them. You can regain any lost trust stemming from the problem they encountered.A report by Salesforce indicates that, in times of change, 88% of customers think that trust becomes increasingly significant.By regaining that trust, you not only reestablish the customer’s faith in your brand, but also potentially provide them with a fresh perception of your company.Role of LIKE.TG in preventing escalationThrough an effective customer escalation management process and customer satisfaction, LIKE.TG helps you save time with clients.Some of the main benefits of adopting LIKE.TG for escalation management in your business include the following:a. Enhances your client support by using event trigger automationLIKE.TG has features such as event trigger automation which help you to keep your agents active.This feature allows you to configure your escalation management process and carry out an action when specific conditions of a ticket or email are met.Your agents may respond to the queries of your customers with ease. When you respond to queries at once, your response becomes a benefit to your clients, your business, and prevents escalation.b. Enhanced time management with time triggerLIKE.TG has features such as time triggers, which enable you to set up automated rules. This feature helps perform repeated actions based on selected gauge every hour.With it, you can gain the loyalty of your clients and trust fast. As a result, your business is able to grow with minimal escalation management processes.c. Aid in the analysis of how agents performLIKE.TG gives you the ability to track and gauge the number of ticket responses and resolutions that fare in your SLA.As a result, you can track the progress of the ticket to prevent escalation.It also provides you with an SLA dashboard that provides visual data of the achieved tickets versus the violated tickets over time.The dashboard measures the efficiency of your team to match consumer expectations thus guiding you on where to improve.d. Improved prioritization with help desk softwareWith LIKE.TG, you can distribute preferences using a help desk software. The help desk will manage new tickets and related issues.For example, if a ticket impacts more than one support worker, LIKE.TG will allow your agents to work together on the ticket.ConclusionEscalation management organizes your help desk and increases customer satisfaction.To have an advanced help desk with better escalation handling, consider usingLIKE.TGby Syncfusion. You can give it a try with the15-day free trial package.For more information, contactLIKE.TG support. To explore how LIKE.TG can be tailored to meet your business needs, please contact us to set up a live demo.Related blogsCustomer retention strategiesHow to apologize to customersCustomer follow-up strategiesBest practices to handle customer complaintsCustomer support operations
Customer Support Operations: Building Teams That Thrive
Customer Support Operations: Building Teams That Thrive
Well-implemented customer support operations are always valuable when developing and expanding.A company must be prepared to provide customer support when and how required to keep and gain clients.In this blog post, I will walk you through the importance of customer support operations personnel in improving your support team. What are support operations?Support operations are the environment, strategies, policies, and standards needed to meet the expectations of customers seeking support in interacting with a company or its products.A team dedicated to support operations keeps track of and updates processes, rules, and technologies related to the functioning of the company’s support system.When do you need customer support operations team?Companies might need a customer support operations team under several circumstances. Following are some scenarios.Scaling to manage a high volume of customer requestsWhen a company experiences a high volume of customer inquiries, it can become challenging to maintain service quality and response times without a dedicated operations team.This team can implement processes, oversee workflow automation, and ensure that the infrastructure is in place to handle large numbers of tickets efficiently.Expanding to new marketsAs companies expand into new geographical markets or launch new products, they encounter customers with different languages, cultures, and support expectations.A customer support operations team can help adapt their support strategies to meet these new demands, ensuring that all customers receive high-quality service regardless of their location or the product they use.Implementing new support technologies and channelsImplementing new customer service technologies, like customer relationship management systems, requires a team that can manage the transition, train staff, and optimize the use of these technologies.Furthermore, the addition of new support channels such as social media will need a customer support operations team to integrate these channels into the existing support ecosystem.This team can facilitate training, design workflows, and monitor the effectiveness of these tools.Scaling operations to meet growthWhen a company is scaling rapidly, it can quickly outgrow its initial customer support setup.A customer support operations team is needed to manage this growth on the support side, ensuring that the infrastructure, processes, and workforce can handle the higher volume without sacrificing quality.It can streamline processes, implement new technologies, and ensure that the support team grows in a way that is sustainable and maintains high standards of service.In crisis managementIn the event of a product recall, security breach, or PR crisis, a support operations team can devise protocols for ramping up quickly to manage increased call volumes and provide clear, consistent information to customers.In these and other situations, a customer support operations team can provide the backbone for a company’s customer service strategy, ensuring that customers receive timely, helpful, and satisfying support interactions.What do customer support operations managers do?Customer support operations managers play a critical role in ensuring that a company provides good customer support. While the specific duties of support operations can differ based on the company’s size and industry, common tasks are typically:Overseeing the customer support operations team.Developing and implementing strategies to improve service quality, response times, and customer satisfaction.Tracking customer service performance metrics.Designing protocols for escalation management and service-level agreement (SLA) violations.Collaborating with product development teams to understand and provide feedback on how product changes affect the customer service department.Providing guidance to staff for continuous improvement.Analyzing customer feedback to identify customer pain points.Contributing to the design and implementation of technological tools and platforms like help desk software to facilitate better customer interactions.Analyzing data and reports on support operations to identify trends, and pinpointing areas for improvement.By continuously refining processes and integrating customer insights into broader business strategies, support operations managers bridge the gap between a company’s offerings and its customers’ needs, working toward a seamless and satisfactory customer experience.Why are customer support operations important?Customer support operations are critical to the governance and management of the customer support team.The following are some of the key roles that support operations play in a customer service team.Aiding in consumer retentionAccording to a study by Zippia, 93% of customers are likely to repeat purchasing from a company after experiencing excellent customer service.Another Forbes study revealed that96% of customers typically leave a business if their demands are not addressed.Therefore, customers become more devoted to your business when your customer support system is well designed by the operations team and well implemented by a trained workforce.The more devoted your customers are, the more your firm may grow to its full potential.For example, if your customer service team has a streamlined process in place that allows quick and easy returns, you are more likely to retain customers and build a loyal customer base that appreciates your no-hassle policy and smooth implementation of it.Increasing employee retentionEmployees like to work for organizations that make their jobs easier to perform well.Therefore, when your organization has strategically planned customer support operations, your staff will be more comfortable and confident doing their jobs.They have all the technology and training they need, plus the reassurance of support from the operations team if a unique issue presents itself.Carefully planned and managed customer support operations encourage your employees to stay with your company and fully commit to their careers.Producing recommendationsHaving a good customer service system keeps your customers satisfied. This results in positive reviews and word-of-mouth recommendations from current and former clients who have enjoyed working with your business.Their connections are then inspired to make a purchase from you. The most effective and affordable type of marketing for a business is often the expression of positive opinions by your customers.Competitive advantageGreat customer service through customer support planning, like proactive customer outreach, helps bring in new customers and keep old ones.Moreover, it sets you apart from your competition. By having a customer operations team making strategic moves, you can improve your company’s reputation.You prove by example that you care about the individuals who buy your products by offering best-in-class customer service.How does LIKE.TG facilitate support operations?LIKE.TG is modern, cloud-based help desk ticketing software that can handle a variety of customer support tasks.It helps you manage support requests, collaborate with customers and teammates, automate repetitive tasks, and improve overall customer satisfaction through enhanced customer support operations.Robust help desk softwareThe LIKE.TG help desk is a tool used by organizations to manage support tickets, optimize agents’ efforts, and improve performance with the help of analytics to achieve efficient customer service.Within a single platform, it offers a smooth ticket management solution to handle customer inquiries through email, thus streamlining the support process.Efficient ticketing system workflowsLIKE.TG’s ticketing system tracks and handles customer concerns as tickets. The ticketing system functions by converting issues raised by consumers through emails into tickets.The created tickets are categorized based on the urgency and type of issue, and then they are assigned to appropriate agents or groups to resolve.Using the LIKE.TG ticketing system, your customer operations team can far more easily set up workflows for common and specialized issues, ensuring those issues are assigned to the proper department, resource, or agent.Automation capabilitiesCertainly, automating some of your workflows and processes can help you iron out inconsistencies and gaps, thus allowing your team to focus on its core responsibilities. This lightens the load for the people planning these processes.LIKE.TG provides you with other features that streamline support processes:Use no-code automation to create a business-specific operation workflow. It performs recurring manual tasks at each stage of the ticket lifecycle, thus saving you time at work.Use service level agreements (SLAs) to set response and resolution times for your tickets automatically.Create automated rules to perform a predefined set of actions when an existing ticket is updated based on selected criteria.Use webhooks to notify and transfer real-time data automatically between a help desk and external tools when certain event occurs.Send an email to the support team informing them of SLA breaches and the stipulated time remaining.Insightful reporting and analyticsLIKE.TG uses built-in reports and dashboards to gather insightful real-time data and display it in useful metrics. Reports with these metrics can be used by support operations managers and development teams to assess the health of the support system quickly.The following are some of the example reports and dashboards that can be created in LIKE.TG to help in support management:Support traffic dashboard: A dashboard that tracks the current status of support tickets.Support monitoring dashboard: This dashboard is helpful in tracking and analyzing the inflow of tickets over time.Satisfaction survey report: This report tracks and analyzes ticket response ratings as they are submitted by customers.Worklog report: This report tracks the total time spent on each ticket by agents.Conversation report: This report allows you to review ticket updates.SLA dashboard: The SLA dashboard provides insight into how a team has been meeting SLA policies.Agent performance dashboard: This report tracks and analyzes the performance of the agents and groups.Contact performance dashboard: This dashboard tracks and analyzes tickets and updates made on them by agents and customers.Elevate customer experiences with refined customer support operationsIn summary, customer support operations serve to organize your support process and increase customer satisfaction.Try Syncfusion’s LIKE.TG to see how you can better your customer support operations with a sophisticated help desk.Contact usto schedule alive demo to experience LIKE.TG’s features first hand. Or, sign up for a 15-day free trial to gain instant access, today!Recommended reads5 Best Ways to Build and Organize a Customer Support TeamBest Strategies to Offer Exceptional Multilingual Customer Support20 Best Customer Service Tips for Better Support in 2024
40+ Popular Customer Satisfaction Survey Questions
40+ Popular Customer Satisfaction Survey Questions
Business surveys are broadly classified into product, marketing, demographics, and customer satisfaction survey questions.They all serve different purposes, assessing different aspects of customers and their experiences at different stages of the buying process.This blog will guide you through everything you need to know about customer satisfaction survey questions to assist you in getting started. What is a customer satisfaction survey?A customer satisfaction survey is a questionnaire sent to customers by businesses to help them understand their customers’ opinions about their products, services, or policies.Additionally, it aids in obtaining customer recommendations for how the business, product, or service could be improved.Customer satisfaction survey reports, in particular, gauge how customers perceive your business and the level of their satisfaction with your service.Customer satisfaction survey questions enable businesses to expand their markets.Types of customer satisfaction surveysCustomer satisfaction surveys come in various forms, each tailored to gather specific feedback from customers.Customer satisfaction (CSAT) surveyCSAT surveys are the most straightforward type of satisfaction survey. They normally ask respondents to rate their satisfaction with a product, service, or experience. The rating scale often ranges from very unsatisfied to very satisfied. CSAT surveys are often sent immediately following an interaction or transaction.Net promoter score (NPS) surveysNPS surveys measure the likelihood that a respondent would recommend a company’s product or service to others. It is a strong indicator of customer loyalty and is calculated based on responses to a single question.Example question: On a scale of 0–10, how likely are you to recommend our product or service to someone else?Customer effort score (CES) surveysCES surveys assess the ease of the user experience with a company. The focus is on how much effort was required from the user to achieve their goal, with the understanding that less effort leads to higher satisfaction. A low-effort experience is more likely to lead to repeat business and positive word-of-mouth than one that requires the customer to put in a lot of work.Example question: On a scale from Very Easy to Very Difficult, how easy was it to get your request handled?Product-market fit (PMF)A product-market fit survey is a type of customer satisfaction survey that focuses on understanding how well a product or service meets the needs and wants of its target market. The concept of product-market fit is important for startups and established businesses alike, as it indicates whether the product is likely to be successful in the market.When conducting a product-market fit survey, it’s important to have a clear goal, ask precise questions, and reach out to a representative sample of the target market. Analyzing the results can help companies make informed decisions about product development, marketing strategies, and customer experience improvements.Advantages of conducting customer satisfaction questionnairesConducting customer satisfaction surveys helps improve your customer service by identifying areas that need improvement.The following are other advantages you can unlock for your business by measuring customer satisfaction metrics.Improves customer communication and engagementUnderstanding the level of satisfaction of clients allows businesses to conduct proactive outreach initiatives to improve relations with them.Such an endeavor may seek to retain unsatisfied clients, cultivate connections with impartial clients, and add value to pleased clients.Detects issues earlyThe evaluation of how satisfied your clients are helps you identify possible issues and take appropriate actions. Your clients won’t find every issue they encounter to be worth contacting your support team or complaining in a review about.However, small issues, like a website that is hard to navigate, can turn some potential end users off your products. Survey answers can alert you to these issues.You can take steps to address them, such as training more customer service agents, improving the useability of your website, or hiring more staff to reduce wait times.Lets you give customers fast responsesAgents can understand the real-time customer experience when you monitor customer satisfaction score.Giving clients a space to air their grievances when they interact with your company prevents negative reviews in public spaces.Your support agents will be the first to see negative survey responses and can make instant apologies to unhappy clients. Your help desk software can alert agents to them.Therefore, this lets you stay on top of issues and public perception of your company.Provides marketing contentOpen-ended questions in your customer satisfaction surveys allow clients who love your products to gush about them.Certainly, it lets you know what features of your products and services are most valuable to the clients. These are features your company can promote.Moreover, your marketing team can use more detailed positive statements in promotional material or on your website.40+ customer satisfaction survey questionsCustomer satisfaction survey questions provide valuable insights into a business.If you never question your customers, you won’t get the information needed to make better decisions.However, customers rarely enjoy filling out customer service survey questions.It is your responsibility to employ the best practices for customer satisfaction surveys to ensure the questions have all the key characteristics, such as being:ClearBriefRelevantPreciseHere are some of the most asked and useful customer satisfaction survey questions for different use cases.Product usage and satisfactionCustomer loyaltyCustomer experienceProduct market-fit questionsOpen-ended questionsDemographic and psychographic questionsFollow-Up QuestionsGeneral questionsProduct usage and satisfactionTo understand customer satisfaction, knowing how other people view your product or service is essential. These customer satisfaction survey questions gauge consumers’ overall satisfaction using an ordinal scale.You can ask customer service survey questions to:Learn about clients’ experiences while using your brand. This will help you get clear, qualitative responses.Help you identify whether your product or service meets clients’ expectations.Define your product-market fit and determine brand development.Examples of product usage and satisfaction questions1. Was our product or service up to your standards?2. On a scale of 1 to 10, how satisfied are you with our brand quality?3. Please rate the quality of our services.4. Rate your satisfaction with our support team in your issue resolution.5. How pleased are you with the pace at which we provide our goods or services?6. How pleased are you with the speed at which we provide our goods or services?7. Are you delighted with how quickly we service you?Customer loyaltyThis is an NPS survey question that determines how likely it is for your customers to tell others about your company.It produces quantitative answers that enable you to assess your performance in relation to your competitors.Consequently, such customer survey questions help you forecast which of your customers are likely to continue doing business with you.Examples of recommendation questions:8. How likely are you to recommend our brand to others?9. What’s the probability of you recommending our product/service to a friend or co-worker?10. What’s the likelihood that you would recommend our brand to others?11. Based on this experience, would you recommend others to use our brands?Customer experienceThese types of questions determine how easy it is to use your customer service. According to Oracle, 90% of companies consider customer experience as their key focus.Customer experience-related questions help you determine how helpful your consumers find your self-service capabilities.Customers’ answers like—simple, neither simple nor challenging, or difficult—will inform you of where support processes or issue workflows can be streamlined.Examples of customer effort questions:12. How simple did you find it to address your issue?13. How effective were our self-service tools?14. Did you find it easy or difficult to resolve your concerns?15. How would you describe your experience with our brand?16. How easy was it to resolve your issue?Product market-fit questionsYou can use product-market-fit (PMF) questions to know the level to which your product satisfies a market need or resolves an issue.More directly, these customer satisfaction survey questions show you whether clients need your brand or not.Examples of PMF questions:17. If we stopped offering our product or service, how would you feel?18. How would you feel if we shut down our service?19. How would you feel if you couldn’t use our product anymore?20. Is our product or service a necessity for your business?Open-ended questionsWhen you need in-depth feedback from clients, open-ended inquiries are useful. Their recommendations can amend negative situations and help you win back dissatisfied clients.Both positive and negative feedback from former customers is a key tool to proactively match your brand roadmap with your consumers’ needs.Note that positive customer feedback may not help you grow as much as negative feedback can.Examples of open-ended questions:21. What stopped you from using or purchasing our brand?22. What’s the main problem you faced while using/interacting with our brand?23. What would you recommend us to improve or change in our product or service?24. What is the one thing you would change about our brand?25. Do you have any suggestions on how we can improve our brand? If yes, kindly mention it.26. How can we make your experience with our company better?27. Are you satisfied with the assistance provided by our support team?28. How was your experience talking to our customer support agent?Demographic and psychographic questionsIt’s key to follow up on your clients’ behavior and motivations. Create memorable interactions by considering psychographic data, such as individual beliefs and values, in relation to the type of product your company offers.You can gauge your client’s preferences, attitudes, and desires about your product, its role as a solution, and the market segmentation of the brand.This helps gauge client expectations and enables you to plan for future shifts in the product space or industry.Examples of psychographic questions:29. What is more important for you when purchasing a product or service: quality or price?30. What expectations do you have from brands you interact with?31. How many hours a week do you spend on social media sites?32. What is your age group?33. What is your name?34. What is your gender?35. Please rate the following on a scale of 1 to 10: quality, brand, cost-effectiveness, and reliability.Follow-Up QuestionsSending follow-up questions at the end of every customer interaction is a great customer follow-up strategy.These customer satisfaction survey questions require you to invest enough time with your clients to make sure they know that you care about them and their issues.Examples of follow-up questions:36. How was your experience talking to our customer support agent?37. Is there anything you dislike about our product or service?38. Do you have any concerns about your industry and how it relates to our product?39. How would you rate the call?40. Was the issue resolved to your satisfaction?41. How well have we responded to your questions or concerns regarding our products?42. How successful is our response to your worries about our products?43. Did we react to your queries or complaints about our products in a way that met your expectations?General questionsThese client feedback survey questions are genuinely global. No matter what the topics of your CSAT survey questions are, it is always beneficial to inquire if your respondents have any more comments.CSAT survey questions help you obtain extra insight into unexpected topics.Moreover, they can provide new perspectives that may not be found within your company.Best practices for creating the perfect customer satisfaction surveyBelow are the best practices to follow in creating a good CSAT survey to raise participation rates and record a wider range of experiences.Provide several survey mediumsSend surveys to customers via a variety of channels, including chat and email.Instead of using real-time surveys that are offered at the time that is most suitable for the company, focus more on delayed response channels such as email or text.This makes it more enjoyable for consumers to take part in the survey whenever is best for them. You have a better chance of getting more responses and earning their engagement if you respect their time.Reduce the number of questionsAt the end of a sale or service, most customers tend not to take a survey. They assume it will be long, and they want to get on with their day.Keep your survey brief—no more than three or four questions—so that they aren’t aggravated by the survey. Use a survey tool that enables you to ask a few questions randomly selected from a larger pool.By doing this, you may acquire a sufficient sample size for a range of queries without overwhelming each consumer with an in-depth survey.Always send survey questions at an ideal timeDo you know that the success of any survey is heavily dependent on its timeliness? No one likes it when notifications pop up while they are busy doing their daily activities.Therefore, it is critical to choose an ideal time to send your surveys. Precisely, the best time to send a survey is immediately after a customer purchases your product.Similarly, you can conduct a survey after resolving a customer issue by asking questions like, “How was our customer service?” In such cases, it will be easier for your customers to reply.Train agents to write CSAT surveysHaving a training program for creating CSAT surveys is more crucial than ever. Many organizations devote a tremendous amount of time, attention, and effort to their sales training but do not put the same amount of care into teaching agents how to write quality CSAT surveys.Identify key points that should be followed when creating a survey and make sure every agent understands them completely.For example, one of the first things to inquire about through a CSAT survey is whether the brand promises and your customers’ satisfaction line up.Knowing which questions to write and how to write them helps your company identify and work on imperfections.Pick the most appropriate survey metricsThere are many survey metrics you could gather. Each of these can aid your company in unique ways. Therefore, before choosing any metric to track, always identify the one that will provide the most insight into what you want to learn about your customers’ experiences.Similarly, you have to know which data can truly assist you in the development of your organization.Learn more customer experience metrics you should track in our blog.Provide a reward for participationAlthough rewards are not a strange idea, it is rare for them to be used in CSAT surveys. Therefore, you need to be particular when offering them completed surveys.For instance, you can use modest rewards like coupon codes for discounts on future purchases or offer an instant purchase discount.Unsurprisingly, discounts that can be applied to the purchase or service that the consumer is currently using are the most potent incentives.Moreover, it’s important to remember that customers will tolerate answering several questions more readily if the reward is bigger but be careful not to overdo it.The insights learned from the customer may not be worth the cost of the discount to the company.Carefully plan your survey processBefore you conduct any survey, the essential first step is to plan effectively for every process you expect to follow. For instance, you can plan for the survey to be verbal (through calls) or online (through email, dedicated forms, ticket responses, etc.), and even plan for the exact resources you need to run the survey.This helps you save time and resources since you’ll already have an image of what you want to do and how you will do it.Moreover, planning also gives you the advantage of assigning every agent their designated tasks, thus easing your management load.Thank your consumers for their suggestionsBy carrying out customer satisfaction surveys, you will inevitably take some course of action in response to the findings. Otherwise, why would you be doing them in the first place?Therefore, showing gratitude and letting customers know that you’ll put measures into action in accordance with their responses shows them that their feedback matters. This also promotes their continued engagement with your company.It also shows them that you are willing to put in extra effort to meet their needs and that their needs come first.Use images in your surveysImages can help explain concepts that are tough to explain in words. That’s why images used sparingly and effectively can be helpful in customer satisfaction surveys.The right images can prompt rapid understanding and boost response rates.In fact, something as simple as using face emojis in place of qualitative answers like “strongly dissatisfied” and “very satisfied” can be beneficial to use in your customer satisfaction surveys.Measure results post-customer satisfaction surveyBusinesses that focus on doing customer satisfaction surveys but fail to measure customer outcomes beyond the survey end up with an incomplete picture of their customer’s experiences and satisfaction.It is, therefore, critical to have a final phase in which survey results are analyzed in the context of customers’ continued business with your company or lack thereof.This helps you gauge your past performance and prepare for the future.Tips to enhance your client’s satisfactionBelow are some tips you can use to boost your client’s satisfaction:Get feedback from customers on a regular basisThe best way to know if your services or products satisfy your customers is to ask for their feedback often, after short periods. There are several methods to use to get feedback from clients:Customer satisfaction (CSAT) surveys get reviews from clients once support tickets are closed. The most common survey questions ask the clients to rate and review the products or services offered or talk about their customer service experience.Carry out customer effort score (CES) research after customers contact the support team.Employ the use of net promoter scores (NPS) to measure the statistical data in feedback.This feedback lets company leaders know the areas they need to improve on in their brands and customer service.Take action on the negative feedbackFeedback from customers can be negative based on their experiences. Agents must analyze the reviews that the clients give, try to understand them, and then fix them as fast as possible.Core issues with a product should be forwarded to product teams, common solutions added to website help sections, and clients reassured that their issues are being handled.Reply to all feedbackDifferent clients share different feedback based on their experiences. Whether the review is positive or negative, strive to respond to them.Customers value responses from the company on their feedback. They feel appreciated if you interact with them on a personal level. If the feedback is negative, this is essential.It’s best to apologize for any problems caused and assure the client that the issue will be investigated and resolved. On the other hand, for positive feedback, you can thank the customers for taking the time to give feedback.Replies to all feedback builds the relationship of a company with its customers. It also leaves the customers more satisfied.Share feedback with all relevant teamsOther teams need to be informed of feedback from customers that is relevant to their work.For instance, if the feedback is about the debugging process, the software testing and debugging teams need to know about it.This will help the whole company stay current on issues and what each client prefers. It will also help support teams provide fast and more accurate solutions straight from their in-house experts when needed.Cross-team cooperation on issues ensures the customer service and products offered are top-notch.Listen to and understand your customersIt is important to know your clients. The support team should know what the clients prefer, their goals, and their common demographics.Such information helps agents build rapport with clients and thus builds their relationships.Understanding clients makes them feel valued. This, in turn, builds their loyalty and trust in your brands.Offer fast response and resolutionThe time it takes for agents to respond to and resolve an issue will show how satisfied a client feels. Customers who receive fast responses to their inquiries or whose issues get resolved fast have a good experience.If an issue will take long to resolve, keep your clients updated so they know they’re not forgotten. This shows the clients that they are valued.Train your support team to be efficientSupport agents should know the products or services that the company offers in detail. Agents with the right skills and experience will be able to handle and respond to issues fast.They will also be more accurate with less need to escalate issues. Product and customer service training are vital for an efficient customer support team.Provide self-service optionsYou can empower your customers and support team by having self-service options. When you provide self-help tools on your website, like knowledge bases, clients can find solutions to issues without live help.Agents, on the other hand, can access relevant information in internal systems that help them resolve issues with ease.Knowledge bases in your help desk can offer articles, how-to videos, FAQs, and other documents. When clients are able to solve issues on their own, it saves your team time and effort and makes the customers happy, too.Personalize the experience of customersYou can personalize the experience of each client in many ways in order to improve client satisfaction.First, you can customize support responses by adding the names of clients. Second, you can recommend products, services, and solutions to fit the needs of each customer.When you customize their responses, it makes your agents seem more human and less robotic. Clients will also feel like they matter. This makes them feel satisfied with the support they got.Choose the right help desk for your customer serviceTo conclude, ensure you have the right help desk software for your customer service. This means you should ensure that your help desk has all the right features to make customer service smooth. As a result, it will enhance client satisfaction.Consider help desks with automation, such as SLA automation, to avoid human errors likely to occur from manual ticket processing.Features such as knowledge base software reduce the effort and time used by agents and clients to resolve issues.Agents can focus on more urgent issues. As a result, nothing falls through the cracks, and issues are solved very efficiently. Such organized customer service will leave customers satisfied with their experience and thus boost customer retention and loyalty.Customer satisfaction survey templatesCustomer satisfaction survey templates provide a structured framework for gathering customer feedback, saving you significant time and effort. You can customize the questions according to your needs.The following example is a template that poses the standard question, “How satisfied are you with our customer service?”Templates give you the option to customize the rating scale to provide your customers with a variety of response choices.Customer satisfaction survey examplesLet’s examine some customer satisfaction survey examples from popular brands to give you some ideas of how best to implement your own customer feedback surveys.SubWaySubway sells customized, made-to-order sandwiches through an enormous network of franchised outlets worldwide.Subway’s customer satisfaction survey uses a combination of questions with 10-point Likert scale responses and follow-up questions that appear after the customer responds to an initial question.The follow-up questions have predefined responses that customers can select from a dropdown list.Delta AirlinesDelta Air Lines provides air travel services to passengers and cargo.Some of the factors that affect the satisfaction of Delta Air Lines customers are the conduct of flight attendants, the comfort of seats, in-flight entertainment, and meals.Delta Air Lines uses short yet detailed customer feedback questions for its passengers to assess the satisfaction of passengers with the services provided by flight attendants.NamecheapNamecheap provides affordable domain name registration, hosting, and other web services.After concluding a customer support session, Namecheap sends feedback questions to determine the customer’s satisfaction score and net promoter score.The survey also has a comments box where users can elaborate on the rating they provided.AirbnbAirbnb allows users to book overnight stays in locations all over the world.Airbnb hosts rely on customer feedback to build the reputation of their units and boost their credibility.In the Airbnb customer satisfaction survey, a series of questions with predefined answers lets the customer narrow down the feedback they want to provide. After that, the customer is given a text box where they can expound on their feelings.NetflixNetflix is a streaming service that offers a wide variety of TV shows, movies, and more.Netflix studies customer behavior to recommend personalized entertainment content. It periodically collects customer feedback including ratings, likes, and dislikes, to improve its offerings.In this customer satisfaction survey, Netflix uses a few brief questions with responses based on a Likert scale. Each question is succinct to collect precise feedback on very specific categories of Netflix’s products.Encourage feedback collection with the most popular customer survey questionsIt is important for any business to create customer satisfaction questionnaires to obtain feedback from both pleased and irate consumers, which can guide you to offering a better product.With this in mind, we built customizable, user-friendly customer satisfaction survey features into LIKE.TGthat enable you to gather detailed feedback with ease to improve your offerings.Contact us to schedule alive demoto experience LIKE.TG’s feedback capabilities. Or, try out our free trial with instant access.Related articlesCustomer Service with Customer satisfaction – How CSAT can Help?Best ways to collect customer feedback surveys and how to use themBenefits of using LIKE.TG CSAT surveysCommon customer satisfaction survey mistakes to avoid
Try the LIKE.TG Unlimited Agents Plans Today!
Try the LIKE.TG Unlimited Agents Plans Today!
We’ve noticed that a lot of help desk software plans are priced per agent, and that a lot of companies find this pricing structure to be tiresome. Therefore, to overcome this, the LIKE.TG team is introducing the unlimited agents plans, which will undoubtedly let a company with a large or growing support team save money. We do still have plans where companies can pay by agent, though, if that suits their needs better. Let’s go through the details of the different plans available in our help desk software. Unlimited agents pricing detailsWe provide three simple unlimited agents plans for everyone. The plans under this category are standard, pro, and business. With the plan comparison table in the following image, you can easily check the available features and select a plan based on your requirement. The yearly payment structure for this set of plans ends up saving customers up to 20% over the monthly payment structure. You can get more details from the unlimited agents pricing page.Agent-based pricing detailsWe provide three different pricing plans: starter, growth, and enterprise. Using the plan comparison table in the following image, you can easily check the available features and select the plan you require. The table shows the details for the plans with a yearly payment structure.Benefits of choosing LIKE.TGProvides valuable features at a low cost.You can experience a free trial that gives you full access to all the features of your chosen subscription plan. Even after the trial period, your data will be retained for 7 days while you upgrade your plan.You can change your subscription plan at any time. For upgrades, the change will take effect immediately and will be charged proYou can cancel your subscription at any time. However, your subscription will remain valid until the end of your billing period.This help desk system offers free migration when you move from any other help desk software to BoldDesk.By using an unlimited plan, you can expand your support team as much as you need with no added cost.Comparison with LIKE.TG competitorsLIKE.TG is cloud-based, modern help desk software that is easy to use and budget-friendly. Compared with the other help desk competitors, it provides awesome pricing options. Additionally, it has a single flat fee for unlimited agents. Our customer support team also stands fully behind our products and is always ready to help. We work hard to give the finest possible support experience to every customer who needs it.Follow the steps provided in this article on how to: Buy and Pay for a LIKE.TG SubscriptionConclusionFrom this blog, I hope you’ve seen how fabulous the LIKE.TG pricing plans are. Save money, send timely support responses, and automate repetitive tasks to make your support team more productive. Try out LIKE.TG in a 15-day free trial on. For more information, contact LIKE.TG support.
8 Strategies to Provide Efficient Customer Service
8 Strategies to Provide Efficient Customer Service
Providing the best customer service is now a trend used by many companies for marketing. Customers prefer companies that offer efficient customer service over those that spend a lot of money to advertise.In addition, companies with skilled agents get new and keep more customers.In this blog, I will talk about some of the best customer service strategies to provide efficient customer support and the key traits of good agents. What is customer service?Customer service refers to the ways a company helps its customers to resolve issues or respond to them. The support comes before, during, and after the customer buys a product or service. Agents are the main way for a company to stay in touch with its customers. Because of that, support agents must uphold the goals and values of a company.Definition of customer service efficiencyCustomer service efficiency refers to how agents offer fast and accurate responses and resolutions to customer issues. The following determine the efficiency of agents:The response rates.The quality of service.The effort used by agents.Importance of efficient customer serviceThe following are some of the importance of having an efficient customer service:Customer loyalty and retentionCustomers see and value fast responses and resolution times. Efficient customer service increases customer satisfaction.As a result, the chances of customers changing to a competitor are reduced.This is because the customers know your company will take care of them if they have problems.Competitive advantageWith a faster response and resolution rate than its competitors, a company keeps its current customers. It also gets more customers from competitors through a good reputation.A company that offers efficient customer service increases its brand value.As a result, this improves the market reputation of the company and gives it an upper hand over competitors.8 Strategies to provide efficient customer serviceTo enhance your customer service efficiency, you have to follow certain tactics.Here are some of the customer service strategies that will help your support team to be more productive:1. Understand your customersAgents should relate well with customers. When agents make an effort to understand customers, it shows that the company cares about their interests.To improve the efficiency of your support, consider the needs, choices, feedback, and insight of customers.2. Prompt response timeCustomers value their time. In fact, responding within the first hour meets the expectations of 88% of consumers.So, most businesses try to offer fast responses and resolutions to customer issues.To provide quick responses is one of the ways to retain and attract customers.Having an automated workflow ensures a fast response time to customer issues.An automated acknowledgment of receipt of customers’ messages puts their minds at ease.Reminders can be set to keep updates and the time to resolution on the right track.3. Proactive supportWith proactive support, agents can predict issues and give solutions before they occur. Clients value the effort.For example, a company can send alerts to its customers to inform them of planned updates or maintenance. This helps them prepare for interruptions.When agents take initiative, it builds the loyalty of customers. They feel valued.It also improves the trust that customers have in the brand of a company.4. Omnichannel support optionsMost companies use multiple online channels of communication to provide efficient customer service.These channels, such as email and social media, allow them to communicate in a common space.Having many communication options ensures timely responses to customers.5. Pay attention to customer feedbackCustomers’ perspective on a company, or its products, shows their preferences. It also shows the areas that companies need to improve.Feedback can be in the form of surveys and interview questions. Feedback helps support leads analyze the performance of agents.Also, when customers give feedback, they feel heard.6. Personalize the customer service experienceCustomize your help desk for personalized customer service experiences. Agents collect and have access to all the information about customers.As a result, customers do not have to provide their information and issue details every time.Customers value solutions that agents make for their specific needs. It shows that the company values them.As a result, it improves their customer experience.7. Self-service optionsCustomers need access to information from the external knowledge base in a help desk.According to Higher Logic, 79% of customers expect organizations to provide self-service support tools to help customers find answers without having to contact support.It enables them to resolve common issues without help from agents.Besides this, agents need information at hand to resolve issues with less effort and time.Companies can include an internal knowledge base for this in their help desk. This ensures agents easily find clues to common issues. Because of this, the agents can focus on high priority and hard issues.8. Frequent communicationAgents should send updates to clients often. This shows the ongoing effort to resolve their issues.Thus, it calms the clients. Agents use canned responses to send such updates fast.Key skills of efficient customer service agentsAgents form the basis of the customer service of a company. The qualities of these agents determine the experience of customers.So, it is key to have the right people in a support team.The following are the main qualities and skills for efficient agents:a. Good communication skillsAgents should communicate in a clear and positive way.Any information sent to customers should be simple, brief, and direct.Customers should be able to listen (or read) and understand each detail that agents say.b. EmpathyCustomers feel at ease when they interact with agents who get them. Good agents relate with the emotions of clients.This empathy builds the bond between the customers and the agents.It makes customers feel like the agents, and the company, care.For this reason, customers discuss their issues with ease. This results in a better customer experience.c. PatienceSometimes, customers get frustrated due to issues with their products or services.They can direct their anger onto agents. Therefore, agents need to be patient as they listen and serve clients.They should talk to the customers in a calm way and try to understand their view.In addition, they should express sympathy and not take anger to heart.d. Ability to solve problemsThe main task of agents is to resolve customer issues. The ideal agent should be creative and able to solve issues well.A good agent knows which resources have answers.For instance, agents can use the internal knowledge base of a help desk or ask other agents. The support agents can opt for escalations if needed.e. Product knowledgeAgents should know about the company and its products or services. They should know how a company operates.Customers feel at ease talking to agents who know what they are doing. So, it is important for companies to offer resources and train their agents.This includes training them on how and where to find solutions and how to use tools such as the knowledge base.Refine your customer service strategies to delight your customersTo provide efficient customer service, improve the strategies you use. Make solutions easier with proper help desk software and skilled agents.Provide the best customer experience with LIKE.TG as the help desk companion for your agents. Try LIKE.TG’s free trial to see how it can improve your customer service. Feel free to contact the LIKE.TG support team with any inquiries.Related reads20 Best Customer Service Tips for Better Support in 2024How to Set Smart Customer Service Goals in 202410 Common Customer Service Mistakes to Avoid7 Effective Guidelines for Customer Service for Any Business
Launching Knowledge Base Software and LIKE.TG’s New Features
Launching Knowledge Base Software and LIKE.TG’s New Features
We are delighted to announce new and upgraded features for LIKE.TG in our latest release including one of our customers’ most highly anticipated features: knowledge base software! We’ve also got a few surprises in store. Let’s walk through some of the new highlights of BoldDesk. Knowledge base softwareKnowledge base software is a self-service tool and central source of information for your customers and support staff. With LIKE.TG knowledge base software, you can create unlimited informational articles for different brands and products.Using categories and sections, you can organize and group your articles. Also, you can apply tags to articles to better manage your content library. A powerful built-in search function allows your help center to get instant answers. Moreover, you can find solutions by searching the self-service tool for relevant articles based on keywords in tickets. Learn more about the software by perusing the knowledge base page.Two types of knowledge bases are supported. These are:Public knowledge baseThis is external data that all users can use. It includes documentation, user manuals, and a help center. A public knowledge base helps increase support agents’ productivity by reducing the number of tickets that customers create. Furthermore, this self-service portal improves customer satisfaction by providing them a quick solution.Internal Knowledge Base softwareThis is the private data for the employees within your organization. It helps improve internal knowledge sharing and collaboration, which leads to people throughout the organization being able to serve customers better. Some of the use cases of an internal knowledge base are providing a central repository for training materials to onboard new employees and how-to guides for advanced product features.Agent portal improvementsThe following are the new features we have developed for the agent portal:Merge ticketsMerge tickets allows you to combine two or more tickets, as well as their attachments and messages, into a single ticket.The following are the features available in this feature:Merge up to five tickets.Close secondary tickets as needed.Add a secondary ticket requester to the primary ticket cc if the original requesters are different.Add a secondary ticket cc to the primary ticket cc.Link tickets as related tickets for future use.Add additional notes for both primary and secondary tickets.Add secondary ticket comments to the primary ticket while merging the tickets.Lock or unlock ticketLocking a ticket limits the ability of users to edit ticket properties once the ticket’s life cycle has reached its end. After locking a ticket, no one can update its properties. Additionally, LIKE.TG includes specific permissions to lock a ticket.Only users with the right permission can unlock or edit the ticket. This feature is useful when you want to restrict the editing of ticket properties by other users.Autosuggest options as recommendationsBased on keywords in tickets, articles in the self-help tool that are relevant to the ticket are recommended to help users find a solution.Link related articles to ticketsUsing this option in the knowledge base software, you can link related articles to a ticket. This will enable end-users to easily get access to more information on the topic under discussion.Insert knowledge base article in ticket updateWhile replying to a ticket, you can insert an article for the customer’s reference. This will empower the clients to get a better understanding of the issue and refer whenever the same issue recurs.Advanced filter improvementsIn advanced filters, now you can use AND/OR condition-based filtering to filter tickets.Edit messageThe edit message option allows agents to correct any mistake in a message (i.e. reply or note) sent to the customer.Multiple files upload optionThis option allows agents to upload more than one file in the ticket field.Go through the knowledge base software and its features here!ConclusionWe are excited to provide new features that help you to empower the customer support team in your organization. We trust you will like these new features in BoldDesk. Please let us know in the comments what other features you would like to see in future updates.TryLIKE.TG to simplify your support agents’ work and make them more productive. You can start a15-day free trial on LIKE.TG. If you have any questions, please contact us through LIKE.TG support.
Customer Follow Up: Importance and Effective Ways to Follow It
Customer Follow Up: Importance and Effective Ways to Follow It
In today’s competitive business environment, a customer stays with an organization that has a seamless customer follow up strategy. As a result, many businesses lose customers because they don’t stay in touch with them.Are you aware that while 60% of customers typically decline four times before they agree, 48% of sales representatives don’t bother to follow up even once?To retain your customers, you must keep in touch with them throughout the shopping process and even after they purchase your product or service, regardless of whether they are having issues with it.In this blog post, I’ll show you the best customer follow-up strategies to enhance rapport with your customers. What is customer follow up?Customer follow up is the process of contacting customers after they have purchased your product or service.The main goal following up is to find out the level of satisfaction among customers about what they purchased.Customer follow up lets a company understand how to improve its products and services.Further, following up allows you to better understand customer satisfaction regarding the purchasing process, too.How to follow up with your customersYou must have a targeted customer follow up strategy to thrive in today’s zero-sum business market.According to research by Invesp, 75% of consumers shopping online prefer to be contacted by phone 2 to 4 times before a company should cease attempts; meanwhile, a minority of 12 percent are open to a company making unlimited calls until they successfully reach them.The following are some of the best customer follow up strategies to help you improve your customer relations.1. Inquire whether customers need aidInstead of waiting for a problem to arise before contacting a company, customers like it when the company checks in with them first to determine whether there is a problem.Accordingly, you should email or call customers who have just bought your product and ask if they have any problems getting up and running with it.As a result, customer loyalty may increase due to this proactive approach to customer care.Moreover, this approach can aid you in resolving outstanding risks before they escalate into more significant problems.2. Gather feedbackAnother typical follow up action is asking customers to complete a feedback form to evaluate the sales transaction.The survey can be a straightforward form with a set of predefined answers, or an open-ended worksheet that allows customers to explain their feedback in depth.Either way, receiving customer comments can help you keep in touch with them.Moreover, gathering input can also provide you with recommendations for improving future transactions and products.3. Offer a special dealSpecial deals such as discounts, promotions, or other offers are also one of the key follow up strategies in improving customer relations.For instance, offering a discount to a new customer based on their earlier purchase increases the likelihood that the customer will purchase again, and sooner than later.Such offers also increase customer retention. As a result, your customers are more likely to tell friends and colleagues about your product or service, thus increasing your marketing reach.4. Express genuine enthusiasmOne of the most important strategies in client follow ups is expressing genuine enthusiasm to the client.A straightforward thank you email expressing gratitude for the customers’ purchase is essential.Furthermore, appreciating your customers encourages them to remain with your business, helping you increase their lifetime value.5. Send customers articles that are informative and relevantYour product’s usage is addressed in considerable detail in your company’s knowledge base.Certainly, understanding the product more makes it easier to adapt the product to whatever its deployment scenario is.Therefore, it is essential to send your customers articles or information that will help them use your product in ways they have expressed interest in.Delivering your customers knowledge base articles and tutorials will help them use your product, thus improving customer satisfaction.6. Plan follow ups effectivelyCustomers appreciate it when you go beyond what is needed to ensure that their issue is resolved. Most importantly, your follow up conversations with your customers must always have value for them.Do not keep in touch with your client without effective planning. A bantering one-liner may confuse your customer if it lacks clarity.Therefore, keep your messages personalized and have a purpose behind them, such as alerting customers about an upgrade or a recently resolved issue.Consequently, effective planning in your communications and good customer relationships help you protect your company’s reputation.Proactive ways to follow up with your customer after a saleFollowing up with customers proactively after a sale helps maintain customer satisfaction. It shows you care about their experience.Here are some proactive ways to follow up with customers after a sale:Send thank-you email or note Send a customized thank-you email or handwritten note expressing gratitude for their purchase. This simple gesture shows appreciation and leaves a positive impression on the customer.Provide post-purchase survey Send a post-purchase survey to gather feedback on the customer’s buying experience. Ask about their satisfaction with the product or service, any issues they encountered, and suggestions for improvement. Use this feedback to enhance the customer experience and address any concerns promptly.Make follow-up calls If appropriate for your business, make a follow-up call to check in with the customer shortly after the sale to confirm they’re satisfied with their purchase and address any concerns they may have. This allows you to resolve any issues before they cause frustration.Provide educational resources Provide customers with educational resources related to their purchase, such as user guides, tutorials, or tips for maximizing the product’s value. This helps customers get the most out of their purchase and fosters a positive relationship with your brand.Provide exclusive offers Offer customers exclusive discounts, promotions, or special offers as a token of appreciation for their purchase. This not only incentivizes repeat business but also makes customers feel valued and appreciated.Offer product updates or tips Keep customers informed about updates, upgrades, or new features related to their purchase. Sending regular product updates or tips on how to use the product effectively helps customers stay engaged and reinforces the value of their purchase.Personalized recommendations Based on the customer’s purchase history and preferences, offer personalized product recommendations that complement their previous purchase. This shows that you understand their requirements and can assist them to discover relevant products or services.Implement a customer loyalty program Invite clients to join your loyalty program or rewards program, where they can earn points, discounts, or other incentives for their purchases. This encourages repeat business and strengthens customer loyalty over time.Engage on social mediaEngage with clients on social media platforms by responding to their comments about their purchases, or featuring their success stories. This builds a sense of community and strengthens the relationship between the customer and your brand.Customer follow-up email templatesCrafting an effective customer follow-up email can help make sure that your message is received and responded to in a timely manner.Following are some customer follow-up email templates that can be adapted to various scenarios, along with explanations for their use.Thank-you email templateA thank-you email is a great way to acknowledge a customer’s business and establish a positive relationship.It should show appreciation and encourage them to reach out if they have any questions or need help getting started with their new product.Subject: Thank You for Your Recent PurchaseDear [Customer Name],Thank you for your recent purchase of [product name] from [Your Company]! We’re thrilled to have you as a customer and appreciate you choosing us.We hope you’re enjoying your new [product name]. If you have any questions or need help getting started, please don’t hesitate to reach out to our customer support team at [phone number] or [email address].We’ve also included some helpful resources below that you might find useful:[Link to product guide][Link to FAQ page][Link to video tutorials]Thank you again for your business!Sincerely,The [Your Company] TeamFeedback request email templateThis template is suitable for requesting feedback from customers shortly after they’ve made a purchase.It shows that you value their opinion and are committed to enhancing your products or services based on their feedback.Provide a clear and convenient way for customers to share their thoughts, such as a link to a survey or feedback form.Subject: Your Feedback Matters: Help Us ImproveDear [Customer Name],We’re always striving to enhance our products and services at [Your Company]. We’d love to hear your feedback about your recent purchase of [product name]. Your honest opinion helps us understand what we’re doing well and where we can improve.Would you mind taking a few minutes to complete this short survey? [link to survey]Thank you for your valuable time and feedback!Sincerely,The [Your Company] TeamFollow-up email template for upselling or cross-sellingThis template is suitable for reaching out to existing customers with an exclusive offer or promotion aimed at upselling or cross-selling additional products or services.It acknowledges the customer’s previous purchase and incentivizes them to make another purchase by offering them something exclusive.Be clear and concise about the offer and provide all necessary details for the customer to take advantage of it.Subject: Enhance your experience with [complementary product/service]Dear [Customer Name],We noticed you recently purchased our [original product name]. We hope you’re enjoying it!We wanted to let you know about our [product/service] that perfectly complements the [original product name] and can further enhance your experience.The [complementary product/service] offers [list of benefits relevant to the customer’s purchase].We believe this would be a valuable addition to your [original product name] and can help you achieve [desired outcome].If you’re interested in learning more, you can find more information here: [link to product/service page].Feel free to reach out if you have any questions.Sincerely,The [Your Company] TeamImportance of follow up in customer serviceCustomer follow up is important because it:Cultivates positive relationships and loyaltyKeeping in touch with your customers after they purchase your product gives them the impression that you are interested in them.Furthermore, it shows that you are invested in establishing a long-lasting relationship with them instead of merely making a quick transaction.In a nutshell, an enduring and rewarding business-customer relationship can be kept by holding a follow up call or sending an email from time to time.Moreover, this fosters rewarding customer relationships and loyalty to your company and encourages future purchases.Customers are more inclined to stick with a brand if they feel valued and attended to.Rectifies poor experiencesEven if a sale is closed, the customer may feel unsatisfied. Therefore, following up demonstrates to the client how much you care, and could change their perception of your company.Consumers naturally seek an authentic experience, and if necessary, they will seek it elsewhere.Supplies valuable insightMore interaction with a consumer may reveal what they are currently looking for from your business.By following up, you might find areas for improvement and what a consumer wants to see in your product before they make another purchase.If the customer has a poor experience with customer service after their purchase, following up gives you the chance to address the source of the issue to salvage your customer satisfaction rating.Increases customer retentionIf you treat your clients like a guarantee, your competitors might win them away.Consequently, this would have a severe impact on your customer retention rate. Such catastrophes can be prevented with regular follow ups.By following up through calls or emails, you can find out about your customers’ concerns and complaints and work towards addressing them.This will show your customers how devoted you are to offering top-notch customer service. Furthermore, it assures them that no problem will go unresolved, thus increasing your company’s customer retention.ConclusionIn summary, having a follow up strategy is one of the best tools to improve your company’s customer relationships.You can improve your customer service by planning an effective follow up routine after any purchase or interaction with a potential customer.Reviewing your products and features through customer follow-ups empowers you to enhance your products for both current and future customers.To manage your customer support activities effectively, try usingLIKE.TG. With it, optimizing your workflow is simple. For more information, contactLIKE.TG support or schedule a free trial to give it a try.If you would like a more comprehensive understanding of LIKE.TG’s capabilities and how it can be customized to meet the needs of your business, feel free to contact us to arrange a live demo.
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
AI translation apps: Benefits for your travels?
AI translation apps
Benefits for your travels?
This article explains the benefits of AI translation apps for travelers, which offer a practical and efficient solution worldwide.Despite the increasing accessibility of international travel, language barriers continue to pose a significant challenge. At LIKE.TG, our goal is to help you explore the world more easilyThe Revolution of AI in TranslationAI technology has revolutionized language translation, providing unprecedented accuracy and contextualization.These applications continuously learn, improving their ability to understand and translate linguistic and cultural nuances with each update.Benefits of AI Translation AppsTravel without language barriersImagine asking for directions, interacting with locals, or even resolving emergencies in a language you don’t speak.AI translation apps make it all possible, removing one of the biggest obstacles for travelers: language.Instant communicationImagine looking at a menu in an Italian restaurant and every dish sounds like a Harry Potter spell. This is where your AI translation app acts as your personal wand.Imagine having a magic button that allows you to instantly understand and speak any language. Well, in the real world, that “wand” fits in your pocket and is called an AI translation app.These apps are like having a personal mini translator with you 24/7, ready to help you order that strange dish on the menu without ending up eating something you can’t even pronounce.Whether you’re trying to unravel the mystery of a Japanese sign or want to know what the hell that road sign in Iceland means, the instant translation offered by some AI apps is your best friend.Cultural learning beyond wordsSome of these apps don’t just translate words for you; they immerse you in a pool of culture without the need for floats. Think of them as a bridge between you and the authentic native experiences that await you in every corner of the world.Suddenly you learn to say “thank you” in Italian so convincingly that even the “nonna” at the restaurant smiles at you.There are tools that not only teach you to speak like a native, but to understand their gestures, their jokes, and even prepare you to be the “King of Karaoke in Korea”.Gain independence and be the boss of your own trip.Need a tour guide? No way! With an AI translation app in your pocket, you become the hero of your own travel odyssey.These digital wonders give you the freedom to control your adventure, allowing you to discover those secret corners of Paris or navigate the back streets of Tokyo without becoming part of the scenery.They are your golden ticket to freedom, giving you the power to explore at your leisure without having to follow the pack like a duck in a line.It’s time to take the reins, blaze your own trail, and collect the epic stories everyone wants to hear.With these apps, independence isn’t just a word; it’s your new way of traveling.Improve your dining experienceHave you ever felt like a detective trying to solve the mystery of a foreign menu? With AI translation apps, the mystery is solved instantly.Imagine pointing your phone at a dish called “Risotto ai Funghi” and discovering that you’re not ordering a strange dessert, but a delicious rice with mushrooms.These apps are your personal Michelin guide, ensuring that every bite is an adventure for your taste buds and not an unwanted surprise.Makes using public transportation easierSay goodbye to the complicated signs and misunderstandings that get you around town.It’s like every traffic sign and schedule speaks your language, giving you a VIP pass to move around the city like a fish in water, ready to explain that the train leaves in 5 minutes, not 50.Suddenly, getting from point A to point B is as easy as ordering a pizza.Improve your personal safetyIn a pinch, these apps become your capeless hero. Whether it’s explaining a shellfish allergy or locating the nearest emergency exit, they help you communicate clearly and avoid those “lost in translation” moments no one wants to experience.Access real-time local information:See that poster about a local event? Yeah, the one that looks interesting but is in a language you don’t understand.With a quick scan, your translation app tells you all about that secret concert or food festival that only the locals go to.Congratulations! You’ve just upgraded your status from tourist to expert traveler.Flexibility and convenienceWant to change your plans and venture to a nearby town recommended by a local you met yesterday at the train station? Of course you can!With the confidence your translation app gives you, you can decide to follow that spontaneous advice and visit a nearby town without worrying about the language. Your trip, your rules.Choosing the best translation app for your travelsWhen choosing a translation app, it is important to consider the variety of languages available, the accuracy of the translation, and the additional features it offers.LIKE.TG apps, for example, stand out for their wide range of supported languages and innovative features that go beyond simple translation, such as real-time speech recognition and built-in language lessons.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
AI-based translation tools: Analysis and comparison of the best ones
AI-based translation tools
Analysis and comparison of the best ones
As globalization increases, companies and individuals are finding it necessary to communicate more frequently with people who speak different languages.As a result, the need for translation tools has become more pressing.The good news is that there are now AI-based translation tools that make the process of translating text and speech faster and more accurate than ever before.In this article, I will analyze and compare the best AI-based translation tools available, discussing their advantages, features and drawbacks.Introduction to AI-based translation toolsAI-based translation tools use artificial intelligence to translate text and speech from one language to another. These tools have become increasingly popular in recent years thanks to advances in machine learning and natural language processing. Such tools are faster, more accurate and can handle a higher volume of work.Benefits of using AI-based translation toolsOne of the main advantages of using AI-based translation tools is speed. These tools can translate large volumes of text in a matter of seconds, whereas it would take a human translator much longer to do the same job.They are less likely to make mistakes and can also be used to translate speeches in real time, which makes them very useful for international conferences or business meetings.Popular AI-based translation tools and their featuresThere are many AI-based translation tools, each with its own unique features. Here are some of the most popular ones and what they offer:1. Google TranslateGoogle Translate is one of the most well-known AI-based translation tools. It offers translations in over 100 languages and can be used to translate text, speech, and even images. Google Translate also offers a feature called “Conversation Mode,” which allows two people to have a conversation in different languages using the same device.2. Microsoft TranslatorMicrosoft Translator is another popular AI-based translation tool. It offers translations in over 60 languages and can be used to translate text, speech, and images. Microsoft Translator also offers a feature called “Live Feature,” which allows two people to have a conversation in different languages using their own devices.3. DeepLDeepL is a newer AI-based translation tool, but it has quickly gained popularity thanks to its high-quality translations. It offers translations in nine languages and can be used to translate text. DeepL uses deep learning algorithms to produce translations that are more accurate and natural-sounding than those produced by other translation tools.4. LIKE.TG TranslateLIKE.TG Translate is a relatively new AI-based translation tool that has gained popularity in recent years. It is available in over 125 languages and can translate text, voice and images. One of the unique features of LIKE.TG Translate is its ability to translate text within other apps.The best feature of these apps is that not only do they base their translation using AI but they have a team of native translators behind them constantly improving their applications to make them even better.Factors to consider when choosing an AI-based translation toolWhen choosing an AI-based translation tool, there are several factors to consider. The first is the languages you need to translate. Make sure the tool you choose supports the languages you need. The second factor is the type of translations you need. Do you need to translate text, speech, or images? Do you need real-time translation for conversations? The third factor is the accuracy of the translations. Consider the quality of the translations produced by each tool. Lastly, consider the cost of the tool. Some AI-based translation tools are free, while others require a subscription or payment per use.Pros and cons of using AI-based translation toolsLike any tool, AI-based translation tools have pros and cons. Here are some of the main advantages and drawbacks of using these tools:After a thorough analysis, I can faithfully describe to you some of the most characteristic pros and cons of these tools:PROSAccuracy: These tools are able to better understand the context and syntax of the language, which translates into greater translation accuracy.Speed: Translating large amounts of text can take a long time if done manually, whereas AI-based translation tools are able to process large amounts of text in a matter of seconds.Cost savings: AI-based translation tools are often less expensive than human translation services, especially for large projects.Integrations: Many of these tools integrate with other platforms and productivity tools, making them easy to use in different contexts.CONSLack of context: These tools often lack context, which can result in inaccurate or inconsistent translations. For example, a literal translation of a sentence in one language into another may not take into account cultural connotations or social context and result in a translation that makes no sense.Lack of accuracy: Although AI-based translation tools have improved significantly in recent years, they are still not as accurate as humans. Translations can be inaccurate or have grammatical and spelling errors, especially in more complex or technical languages.They cannot capture nuances or tones: Such translation tools cannot capture nuances or tones that are often important in human communication. For example, they may miss the sarcastic or ironic tone of a sentence and translate it literally.Language dependency: language dependent, meaning that they work best for translating between widely spoken and documented languages but do not represent less common languages or regional dialects well. .Cost: While there are some available for free, many of the high-quality tools are quite expensive.Lack of customization: AI-based translation tools cannot be customized to meet the specific needs of an individual or company. This can limit their usefulness especially when highly specialized or technical translation is required.Privacy and security: Some tools collect and store sensitive data, which can raise serious concerns about data privacy and security.In conclusion, AI-based translation tools offer a number of advantages in terms of speed, accuracy and cost, but it is important to be aware of their limitations and challenges when selecting a tool.How AI-based translation tools are changing the translation industryAI-based translation tools are changing the translation industry in several ways. The first is that the translation process is faster and more efficient. This allows translators to handle larger volumes of work and deliver projects faster. The second way in which they are changing the industry is that specialized translators are becoming more in demand, as human quality is irreplaceable and although they can do basic translations, they have problems with technical or specialized language.This means that specialized translators in certain areas are more in demand than ever.The future of AI-based translation toolsThe future of AI-based translation tools is bright. As technology continues to advance, these tools will become even more sophisticated and accurate. We may eventually see a tool capable of handling all forms of language, including slang and regional dialects. It is also possible that they will become more integrated into our daily lives, allowing us to communicate with people who speak different languages more easily than ever before, yet experts continue to warn that humans cannot be replaced.Conclusion and recommendations for the best AI-based translation toolsIn conclusion, AI-based translation tools offer many advantages over traditional methods. They are faster, more accurate and can handle a higher volume of work. However, it is important to consider the languages you need to translate, the type of translations you need, the accuracy of the translations and the cost of the tool when choosing an AI-based translation tool, because at the end of the day no AI can replace a human being, nor can it emulate the human quality that a human being can bring to us.Based on our analysis and comparison, we recommend Google Translate for its versatility and variety of features. However, if you need high quality translations, LIKE.TG Translate may be the best choice.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
Artificial intelligence (AI) in language teaching: Future perspectives and challenges
Artificial intelligence (AI) in language teaching
Future perspectives and challenges
In a world where educational technology is advancing by leaps and bounds, it is no surprise that artificial intelligence is revolutionizing the way we learn languages.The combination of machine learning in education and AI in language teaching has opened up a range of exciting possibilities and, at the same time, poses challenges that we must face to make the most of this innovation.What is Artificial Intelligence in Language Teaching?Artificial intelligence (AI) in language teaching refers to the use of algorithms and computer systems to facilitate the process of learning a new language.From mobile apps to online platforms, AI has been integrated into a variety of tools designed to help students improve their language skills efficiently and effectively.Advances in AI and its challenges in language learningArtificial intelligence (AI) is radically transforming the way we learn languages. With the emergence of AI-powered apps and platforms, students have access to innovative tools that personalize learning to their individual needs.These tools use machine learning algorithms to analyze student progress and deliver tailored content, from grammar exercises to conversation practice.Additionally, AI-powered translation has significantly improved in accuracy and speed. Apps like LIKE.TG Translate allow users to instantly translate between multiple languages ​​with just a few clicks, making multilingual communication easier.Artificial Intelligence offers unprecedented potential to improve the language learning process, providing students with personalized and efficient tools.Positive Perspectives of AI in Language TeachingOne of the main advantages of AI in language teaching is its ability to personalize learning. Through data analysis and machine learning, AI systems can adapt digital learning platforms, content and activities based on the needs and preferences of each student.This allows for a more individualized and effective approach to improving language skills.In addition, AI has also enabled the development of more accurate and faster real-time translation tools. With apps like LIKE.TG Translate, users can access instant translations in multiple languages ​​with just a few clicks.This facilitates communication in multilingual environments and expands opportunities for interaction and learning.AI in language teaching opens the doors to global communication without barriersChallenges and Future ChallengesDespite advances in AI applied to language teaching, there are still important challenges that we must overcome. One of the main challenges is to guarantee the quality and accuracy of the content generated by AI.While AI systems can be effective in providing feedback and practice exercises, there are still areas where human intervention is necessary to correct errors and provide high-quality teaching.Another important challenge is ensuring that AI in language teaching is accessible to everyone. As we move towards an increasingly digitalized future, it is crucial to ensure that all people, regardless of their geographic location or socioeconomic status, have access to AI language learning apps.This will require investment in technological infrastructure and digital literacy programs around the world.How Long Is It Possible to Learn a Language with Artificial Intelligence?With the help of artificial intelligence (AI), learning a new language can be more efficient than ever.Although the time required to master a language varies depending on various factors, such as the complexity of the language, the level of dedication of the learner, and the quality of the AI ​​tools used, many people have managed to acquire significant language skills in a relatively short period of time.Thanks to AI applications and platforms designed specifically for language learning, users can benefit from a personalized approach tailored to their individual needs.These tools use machine learning algorithms to identify areas for improvement and provide relevant content, speeding up the learning process.On average, some people have reported significant gains in their language proficiency in just a few months of consistent use of AI tools.However, it is important to keep in mind that learning a language is an ongoing process and that completing mastery can take years of constant practice and exposure to the language in real-world contexts.Ultimately, the time needed to learn a language with AI depends largely on the commitment and dedication of the student.“The journey to mastering a language with AI begins with small daily steps, but constant dedication is the key to achieving the desired fluency.”In conclusion, the integration of technology in education and artificial intelligence in language teaching offers exciting opportunities to improve the learning process and promote intercultural global communication.However, it also poses challenges that we must proactively address to ensure that everyone can benefit from this innovation in education.With a collaborative approach and a continued commitment to educational excellence, we can fully realize the potential of AI in language teaching and prepare for a multilingual and globalized future.Visit our website for more information and begin your journey towards mastering languages ​​​​with the best and most advanced technology.
海外工具
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
10款常用的SEO内容优化工具
10款常用的SEO内容优化工具
谷歌使用含有数百个加权因子的复杂算法,根据给定网页与给定关键词的相关性,对网页进行索引和排名。数字营销人员则通过实证测试试图弄清这个复杂算法背后的原理,并采用特定的方法来提高网页在搜索结果页中的排名,这一过程被叫做搜索引擎优化(SEO),这是数字营销人员必须掌握的重要技能。 如果没有优质SEO内容工具,优化网页内容将是一项冗长乏味的工作。为了帮助您节省大量时间和劳动力,本为会为您推荐10个最佳SEO内容创作工具,这些工具适用于内容创作过程的不同阶段。 1. Google Search Console 价格:网站所有者可免费使用 作用:Google Search Console是谷歌自己的工具,能够帮助提高网站在搜索引擎结果页面中的排名。它包括网站性能监视工具,页面加载时间监视工具。您还可以监控您的网站在Google搜索结果中的排名,了解哪些页面是针对特定关键词进行排名的。您还可以查看网页在搜索结果页面的展示次数和点击次数。它帮助您确定该优化哪些内容,以及接下来该定位哪些关键词。 2. Google Keyword Planner 价格:拥有Google Ads账户的人均可免费使用 作用:Google Keyword Planner是进行基本的关键词研究的最佳免费工具之一。您可以 1)发现新关键词:输入任何关键词来查看与其类似的关键词列表,以及它们的搜索量和相关指标,使得你很容易找到新的关键字优化目标;2)预测关键词趋势:监控趋势,以发现流行的搜索关键词。Kenny觉得这个工具只适合做SEM的小伙伴,如果你是做SEO的,那查找到的关键词数据不适合SEO。 3. WordStream 价格:免费 作用:WordStream 提供了一个精简版的Google Keyword Planner,它是免费的,易于使用。只需输入您选择的关键词,选择一个行业,并输入您的位置,然后单击Email All My Keywords按钮,您就可以获得关键词列表和它们在Google和Bing上的搜索量,以及每个关键词的平均每次点击成本(CPC) 4. SEMrush 价格:部分功能免费,订阅制99.95美元/月 作用:SEMrush 是最流行的工具之一,适用于所有类型的数字营销人员。它包含40多种不同的工具,可以帮助进行SEO、PPC和社交媒体管理。营销人员可以使用SEMrush分析反向链接、进行关键词研究、分析自己或竞争对手的网站性能和流量,并发现新的市场和机会。SEMrush还有一个SEO审计程序,可以帮助解决网站SEO的一些技术问题。 图片来源:SEMrush 5. BuzzSumo 价格:79美元/月 作用:BuzzSumo帮助营销人员有效分析网站内容,同时紧跟热门趋势。BuzzSumo能够找到用户在不同平台上最喜欢分享的内容。只需要输入网站链接,就能查看什么是该网站最热门的内容。您还可以分析过去一天内,一个月内以及一年内的趋势,并且按照作者或者平台过滤。 6. Answer the Public 价格:每天3次免费使用,无限使用99美元/月 作用:输入某一关键词,您可以查找到任何与之相联系的关键词,并获得可视化报告。这些关键字以您输入的关键词为中心,形成一个网状结构,展示它们之间的联系。借助Answer the Public,营销人员可以撰写针对性强的文章,使网页更有可能出现在Google Snippets中。 图片来源:Answer the Public 7. Yoast SEO 价格:基础版免费,高级版89美元/月 作用:Yoast SEO是一个WordPress插件。它可在您使用WordPress优化博客文章时,为您提供实时反馈,提供改进建议。它类似一个清单工具,实时告诉你撰写网站博文时还可以做哪些事来优化SEO。 8. Keyword Density Checker 价格:每月500次使用限制,如需解锁更多使用次数,可购买50美元/年的高级版 作用:关键字密度(Keyword density)是谷歌等搜索引擎用来对网页进行排名的重要因素。您应该确保目标关键词在每篇文章中被提到足够多的次数,同时还不能滥用关键词。keyword density checker可以计算出每个关键词在您的文章中被提及的次数。只要复制粘贴文本,您就能知道文章中出现频率最高的关键词列表。对于大多数内容而言,目标关键字的密度最好在2%到5%。 图片来源:Keyword Density Checker 9. Read-Able 价格:免费版可供使用,付费版4美元/月 作用:据统计,北美人的平均阅读水平在八年级左右。因此,如果北美人是您的目标受众,您应该撰写清晰易懂的句子和文章。如果您的目标受众受过大学教育,则可以使用较长的单词和复杂的句子。Read-able帮助您将文章写作水平与目标受众的阅读水平相匹配,为读者提供最佳体验。它提供阅读水平检查,语法和拼写检查等功能。 10. Grammarly Premium 价格:11.66美元/月 作用:搜索引擎将网站的拼写和语法纳入排名范围。如果网站内容包含许多拼写错误,它就不太可能获得一个高排名。Grammarly可以轻松创建语法正确且没有拼写错误的内容。您可以将Grammarly作为插件添加到浏览器,并在撰写电子邮件、社交媒体更新或博客文章时使用它。 从关键词研究到拼写检查和语法纠正,这10种工具涵盖了网站内容创建的每一个步骤。我们希望您在为网站编写内容时,可以使用其中一部分工具来节省时间和精力。如果您在实操上遇到困难,或者需要专业的咨询服务,一个专业的数字营销团队正是您需要的!Ara Analytics有丰富的搜索引擎优化经验,欢迎联系我们,我们将为您提供定制化的专业服务。 往期推荐: 支招!新网站引流SEO优化该怎么做? 十七招教你快速提升网站流量 | Google “SEO到底多久才可以见效啊?”-跨境电商提高自然流量必须知道的五个真相 【Google SEO】12款常用的免费谷歌SEO工具推荐- 助网站流量翻倍增长 (来源:Kenny出海推广) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
平台商家想要销量好,关键要选择有针对性的数据工具。本文将分享11款相关产品,帮助国内亚马逊卖家更好地解决日常销售中的问题。 这些工具可以帮助卖家找到一定需求的利基市场以及热销产品。 废话不多说,接着往下看吧! 1、 AmzChart (图片来源:AmzChart) AmzChart中的Amazon BSR图表工具涵盖9个国家,拥有超过数十万的产品分析。 如果你想在竞争中脱颖而出赢得竞品的市场份额,为企业带来财富的话,那么选择AmzChart准没错! 你可以选择AmzChart的理由: • Amazon BSR中可找到低竞争利基产品,助力销量增长至200%。 • 短短一分钟之内即可找到热销品类,帮助卖家深入更大的利润空间。 • 追踪竞争对手产品数据,并以电子邮件形式提供反馈。 • 反查对手ASIN功能可帮助商家分析竞争对手的关键词。 • 跟踪竞争对手的各项平台指标。 • 获取产品价格趋势,且可以轻松下载历史跟踪器插件,并安装自己的网站上。 • 通过分析报告和视频教程获得专业指导——在亚马逊经商之旅的各个阶段,你都不会孤立无援。 【点击此处】获取黑五网一福利:前3个月享5折优惠 2、 Jungle Scout (图片来源:Jungle Scout) 无论你是新手商家,或是已有经验的亚马逊老司机,Jungle Scout均可为你提供多方支持。 你可以选择Jungle Scout的理由: • 可使用筛选器从产品数据库中找到热销产品,快速又方便。 • 平台新手可通过量化数据做出决策,轻松推出产品。 • Jungel Scout可帮助商家精简业务流程,提高市场洞察能力。 • 大量的功能,如排名跟踪、listing搭建器、评价自动化、库存监管等。 3、Seller Labs Pro (图片来源:SellerLabs) 作为亚马逊智能关键字工具之一,SellerLabs能帮助商家提高自然排名和付费流量,以及一系列广泛工具。 无论是长尾关键词,还是PPC术语,你在这个工具中找到。专业版每个月49美元起价。年度计划更为划算,每月39美元起,共可节省120美元。 你可以选择Seller Labs Pro的理由: • 商家随时可监控流量、广告支出、转化率和下载报告,并将收到重要指标的通知。 • 实时通知可以帮助商家做出决策,避免缺货。 • 基于AI智能,为构建SEO策略提供详细建议。 • 访问优化工具,抓取热销产品关键字,节省运营时间。 4、 Helium 10 (图片来源:Helium 10) 作为一体化的亚马逊数据工具,Helium 10可轻松助力平台商家拓展业务。 你可以选择Helium 10 的理由: • 数据库中有4.5亿条ASIN数据,可帮助商家更快地找到产品。更直观进行分析和利润估算,以验证产品是否能够成功打入市场。 • 您可以探索关键字研究,如单字、反查对手ASIN、后端和低竞争度短语。 • 数百个关键字无缝编写listing,并让排名更靠前。 • 内置的安全工具能够避免安全威胁。可以使用警报和更新轻松地管理您的业务。 • 分析可以帮助做出强有力的决策,形成更好的产品排名。 • 可以轻松使用PPC管理和自动化以促进业务增长。 【点击此处】获取黑五限时特惠:购买两个月Diamond钻石套餐可享受5折优惠并获得额外福利。 5、AmaSuite 5 (图片来源:AmaSuite 5) AmaSuite 5具有强大的新功能,其中包括可以在Mac和Windows双系统完形成无缝工作流的Research桌面软件。 通过AmaSuite 5工具套件,商家可以发现利好关键字和产品,从而在亚马逊上赚到一笔。 你可以选择AmaSuite 5的理由: • 使用Ama Product Analyzer,可以找到各个品类的畅销产品。 • 可以通过输入主要产品关键字找到类似款式的畅销产品。 • 通过提取产品评论获得自有品牌产品想法,并可分析产品特点和优势,确保完成无风险销售行为。 • 访问亚马逊销售课程奖金,并学习如何在亚马逊开展规模化销售业务。其中的分步指南事无巨细地给予商家运营指导。 6、AMZBase (图片来源:AMZBase) AMZBase是一个免费的谷歌浏览器插件,以帮助亚马逊商家正确地选品。 你可以选择AMZBase 的理由: • 帮助获取亚马逊产品ASIN编码与listing标题描述。 • 免费访问CamelCamelCamel、阿里巴巴、全球速卖通、eBay和谷歌搜索。 • 可通过自动计算FBA费用确定预期利润。 • 一站式即时搜索工具,搜索谷歌及阿里巴巴上的相关产品。 • 只需选择关键字即可立即搜索。 • 使用AMZBase前,请将谷歌浏览器升级至最新版本。 7、Unicorn Smasher (图片来源:Unicorn Smasher) Unicorn Smasher是AmzTracker旗下产品,可以节省商家在亚马逊上的选品时间,帮助卖家更好地了解亚马逊上各个产品的定价、排名、评论和销售额。 你可以选择Unicorn Smasher的理由: • 简单、易操作的仪表盘界面,助力完成选品数据抓取。 • 根据亚马逊listing中的实时数据,获得每月的预估销售额。 • 保存商家或可节省511美元 8、Keepa (图片来源:Keepa) Keepa也是一个浏览器插件,也适用于其它所有主流浏览器。只需安装该插件,所有功能随即可全部免费使用。 你可以选择Keepa的理由: 一个免费的亚马逊产品搜索工具,具有深度数据筛选功能。 显示降价和可用性提醒的价格历史图表。 可在亚马逊上比较不同地区的价格。 可以依据价格高点下跌查询任一品类的近期交易。 可通过通知和愿望列表来进行数据跟踪。 9、ASINspector (图片来源:ASINspector) ASINspector是一个免费的谷歌插件,助力商家成为亚马逊上的专业人士。该工具不仅可以抓取利好产品信息,还能让商家以低价拿下供应商,从而获得较大利润。 你可以选择ASINspector的理由: 可提供预估销售和实时利润情况等数据。 使用AccuSales™数据分析引擎可节省选品时间。 挖掘利好产品想法,并可以红色、绿色和黄色进行标记。 用利润计算器查看决定产品是否存在合理利润空间。 与任一国家的任一亚马逊平台无缝衔接。 10、AMZScout AMZScout是卖家常用的亚马逊工具之一。 你可以选择AMZScout的理由: 访问产品数据库,查找热门新产品。 通过AMZSscout提供的培训课程提高销售技巧。 在任何国家/地区搜索国际供应商并以建立自己的品牌。 监控竞争对手的关键字、销售、定价等。 只需点击3次即可轻松安装,有中文版。 黑五福利:三五折优惠获完整工具集合,可节省511美元【点击此处】 11、 PickFu PickFu是一款亚马逊A/B测试工具,也是一个可以获取消费者问卷调查的平台。 你可以选择PickFu的理由: • 真实的美国消费者反馈 • 几分钟即可在线完成问卷调研 • 商品设计、图片、描述等及时反馈 • 精准的目标群众和属性划分 • 中文客服支持 【点击此处】获取网一福利:预购积分享8折 这11大效率型亚马逊工具已介绍完毕,相信你已经有了心仪的选择了!快去实践一下,试试看吧! (来源:AMZ实战) 以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
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1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
近日,苹果发布 2022 年 App Store 透明度报告,展示了 App Store 在 175 个国家和地区运营的数据,包括在线/下架应用数量、提审被拒应用数量、每周访问量、搜索量等。为帮助开发者快速了解 App Store 新发布的各项数据情况,在本篇内容中,AppStare 拆解了各项数据,为开发者提供直观展示,可供参考。app 数据App Store 在线及下架 app 数量报告显示,2022 年,App Store 中在线 app 总数量超 178 万(1,783,232),从 App Store 下架的 app 数量超 18 万(186,195)。提交审核及被拒的 app 数量共有超 610 万(6,101,913)款 app 提交到 App Store 进行审核,其中近 168 万(1,679,694)款 app 提审被拒,占比 27.53%,审核拒绝的主要原因包括性能问题、违反当地法律、不符合设计规范等。此外,提审被拒后再次提交并通过审核的 app 数量超 25 万(253,466),占比 15.09%。不同原因提审被拒的 app 数量app 提审被 App Store 审核指南拒绝的原因包括 app 性能问题、违反当地法律、不符合设计规范、业务问题、存在安全风险及其他六大模块。从上图可见,性能问题是 app 提审被拒的最大原因,超 101 万(1,018,415)款 app 因此被 App Store 审核指南拒绝,占比达 50.98%。建议开发者在 app 提审前,针对 App Store 审核指南再做详细的自我审查,提升通过可能。从 App Store 下架的 app Top 10 分类2022 年,App Store 下架超 18 万(186,195)款 app,其中游戏类 app 是下架次数最多的应用类别,超 3.8 万(38,883)款,占比 20.88%,其次为 工具类 app,共下架 2 万(20,045)款,占比 10.77%。中国大陆下架 app 品类 top 10在中国大陆地区,下架 app 总计超 4 万(41,238)款。工具类 app 是下架数量最多的 app 子品类,达 9,077 款,占比 22.01%,其次为游戏类 app,下架 6,173 款,占比 14.97%。被下架后申诉的 app 数量在 175 个国家/地区中,被下架后申诉的 app 数量总计超 1.8 万(18,412)款。中国大陆下架后申诉的 app 数量最多,达 5,484 款,占比 29.78%。申诉后恢复上架的 app 数量申诉后恢复上架的 app 数量总计为 616 款,其中中国大陆申诉后恢复上架的 app 最多,为 169 款,占中国大陆下架后申诉 app 数量(5,484)的 3.08%。开发者数据注册苹果开发者总数近 3700 万(36,974,015),被终止开发者账户数量近 43 万(428,487),占比 1.16%。其中,开发者账户因违反开发者计划许可协议(DPLA)而被终止的主要原因分别有欺诈(428,249)、出口管制(238)等。被终止后申诉的开发者账户数量为 3,338,被终止后申诉并恢复的开发者账户数量为 159,占比 4.76%。用户数据在用户方面,平均每周访问 App Store 的用户数超 6.56 亿(656,739,889)。2022 年,App Store 终止用户账户数量超 2.82 亿(282,036,628)。值得注意的是,App Store 还阻止了金额超 $20.9亿($2,090,195,480)的欺诈交易。在用户 app 下载方面,平均每周下载 app 数量超 7.47 亿(747,873,877),平均每周重新下载 app 数量超 15.39 亿(1,539,274,266),是前者的 2 倍。因此,建议开发者多加重视对回访用户的唤醒,相关推广策略的制定可能起到较为理想的效果。在 app 更新方面,平均每周自动更新 app 数量超 408 亿(40,876,789,492),平均每周手动更新 app 数量超 5 亿(512,545,816)。可见,用户在 app 更新问题上更偏向依赖自动更新。搜索数据平均每周在 App Store 搜索的用户数超 3.73 亿(373,211,396),App Store 的高质流量有目共睹。在至少 1000 次搜索中出现在搜索结果前 10 名的 app 总数近 140 万(1,399,741),平均每周出现在至少 1000 次搜索结果前 10 名的 app 数量 近 20 万(197,430)。除了通过元数据优化等操作提升 app 的搜索排名外,Apple Search Ads 也是帮助开发者提升 app 曝光和下载的重要渠道。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
全球代理
 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
广告投放
2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
在数字化营销的快速发展中,各种社交应用和浏览器为企业提供了丰富的营销系统。其中,LINE营销系统作为一种新兴的社交媒体营销手段,越来越受到企业的重视。同时,比特浏览器作为一种注重隐私和安全的浏览器,也为用户提供了更安全的上网体验。本文LIKE.TG将探讨这两者之间的相互作用,分析它们如何结合为企业带来更高效的营销效果。最好用的LINE营销系统:https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、LINE营销系统概述LINE营销系统是指通过LINE平台开展的一系列营销活动。它利用LINE的即时通讯功能,帮助企业与客户建立紧密的联系。LINE营销系统的核心要素包括:1.群组和频道管理:企业可以创建和管理LINE群组与频道,实时与用户互动,分享产品信息、促销活动和品牌故事。2.用户数据分析:通过分析用户在LINE上的行为,企业能够获取市场洞察,优化产品与服务。3.自动化工具:利用LINE的API,企业可以创建自动化聊天机器人,提供24小时客户服务,提升用户体验。这种系统的优势在于其高效的沟通方式,使品牌能够快速响应客户需求,并通过个性化服务增强客户忠诚度。二、比特浏览器的特点比特浏览器是一款强调用户隐私和安全的浏览器,它在保护用户数据和提供优质上网体验方面具有明显优势。其特点包括:1.隐私保护:比特浏览器通过多重加密保护用户的浏览数据,防止个人信息泄露。2.去中心化特性:用户可以更自由地访问内容,而不受传统浏览器的限制。3.扩展功能:比特浏览器支持多种扩展,能够满足用户个性化的需求,比如广告拦截和隐私保护工具。比特浏览器的设计理念使得它成为那些关注隐私和安全用户的理想选择,这对企业在进行线上营销时,尤其是在数据保护方面提出了更高的要求。三、LINE营销系统与比特浏览器的互补作用 1.用户体验的提升 LINE营销系统的目标是通过即时通讯与用户建立良好的互动关系,而比特浏览器则为用户提供了一个安全的上网环境。当企业通过LINE进行营销时,用户使用比特浏览器访问相关内容,能够享受到更加安全、流畅的体验。这样的组合使得企业能够更好地满足用户的需求,从而提高客户的满意度和忠诚度。 2.数据安全的保障 在数字营销中,数据安全至关重要。企业在使用LINE营销系统收集用户数据时,面临着数据泄露的风险。比特浏览器提供的隐私保护功能能够有效降低这一风险,确保用户在访问企业页面时,个人信息不会被泄露。通过结合这两者,企业不仅能够进行有效的营销,还能够在用户中建立起良好的信任感。 3.营销活动的有效性 LINE营销系统可以帮助企业精准定位目标受众,而比特浏览器则使得用户在浏览营销内容时感受到安全感,这样的结合有助于提升营销活动的有效性。当用户对品牌产生信任后,他们更可能参与活动、购买产品,并进行二次传播,形成良好的口碑效应。四、实际案例分析 为了更好地理解LINE营销系统与比特浏览器的结合效果,我们可以考虑一个成功的案例。一家新兴的电商平台决定通过LINE进行一项促销活动。他们在LINE频道中发布了一系列关于新产品的宣传信息,并引导用户访问专门为此次活动设置的页面。 为了提升用户体验,该平台鼓励用户使用比特浏览器访问这些页面。用户通过比特浏览器访问时,能够享受到更安全的浏览体验,从而更加放心地参与活动。此外,平台还利用LINE的自动化工具,为用户提供实时的咨询和支持。 这一策略取得了显著的效果。通过LIKE.TG官方云控大师,LINE营销系统,电商平台不仅成功吸引了大量用户参与活动,转化率也显著提升。同时,用户反馈表明,他们在使用比特浏览器时感到非常安心,愿意继续关注该品牌的后续活动。五、营销策略的优化建议 尽管LINE营销系统和比特浏览器的结合能够带来诸多优势,但在实际应用中,企业仍需注意以下几点:1.用户教育:许多用户可能对LINE和比特浏览器的结合使用不够了解,因此企业应提供必要的教育和培训,让用户了解如何使用这两种工具进行安全的在线互动。2.内容的多样性:为了吸引用户的兴趣,企业需要在LINE营销中提供多样化的内容,包括视频、图文和互动问答等,使用户在使用比特浏览器时有更丰富的体验。3.持续的效果评估:企业应定期对营销活动的效果进行评估,了解用户在使用LINE和比特浏览器时的反馈,及时调整策略以提升活动的有效性。六、未来展望 随着数字营销的不断演进,LINE营销系统和比特浏览器的结合将会变得越来越重要。企业需要不断探索如何更好地利用这两者的优势,以满足日益增长的用户需求。 在未来,随着技术的发展,LINE营销系统可能会集成更多智能化的功能,例如基于AI的个性化推荐和精准广告投放。而比特浏览器也可能会进一步加强其隐私保护机制,为用户提供更为安全的上网体验。这些发展将为企业带来更多的营销机会,也将改变用户与品牌之间的互动方式。 在数字化营销的新时代,LINE营销系统和比特浏览器的结合为企业提供了一个全新的营销视角。通过优化用户体验、保障数据安全和提升营销活动的有效性,企业能够在激烈的市场竞争中占据优势。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业将能够充分利用这一结合,最终实现可持续的发展。未来,随着技术的不断进步,这一领域将继续为企业提供更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。
LIKE.TG出海|kookeey:团队优选的住宅代理服务
LIKE.TG出海|kookeey
团队优选的住宅代理服务
在当今互联网时代, 住宅代理IP 已成为许多企业和团队绕不开的技术工具。为了确保这些代理的顺利运行,ISP白名单的设置显得尤为重要。通过将 住宅代理IP 添加至白名单,可以有效提升代理连接的稳定性,同时避免因网络限制而引发的不必要麻烦。isp whitelist ISP白名单(Internet Service Provider Whitelist)是指由网络服务提供商维护的一组信任列表,将信任的IP地址或域名标记为无需进一步检查或限制的对象。这对使用 住宅代理IP 的用户尤其重要,因为某些ISP可能对陌生或不常见的IP流量采取防护措施,从而影响网络访问的速度与体验。二、设置isp whitelist(ISP白名单)的重要性与优势将 住宅代理IP 添加到ISP白名单中,不仅能优化网络连接,还能带来以下显著优势:提升网络连接稳定性ISP白名单能够有效避免IP地址被错误标记为异常流量或潜在威胁,这对使用 住宅代理IP 的团队而言尤为重要。通过白名单设置,网络通信的中断率将显著降低,从而保证代理服务的连续性。避免验证环节在某些情况下,ISP可能会针对未知的IP地址触发额外的验证流程。这些验证可能导致操作延迟,甚至直接限制代理的功能。而通过将 住宅代理IP 纳入白名单,团队可以免除不必要的干扰,提升工作效率。增强数据传输的安全性白名单机制不仅可以优化性能,还能确保流量来源的可信度,从而降低网络攻击的风险。这对于依赖 住宅代理IP 处理敏感数据的企业来说,尤为重要。三、如何将住宅代理IP添加到ISP白名单添加 住宅代理IP 到ISP白名单通常需要以下步骤:确认代理IP的合法性在向ISP提交白名单申请前,确保代理IP来源合法,且服务商信誉良好。像 LIKE.TG 提供的住宅代理IP 就是一个值得信赖的选择,其IP资源丰富且稳定。联系ISP提供支持与ISP的技术支持团队联系,说明将特定 住宅代理IP 添加到白名单的需求。多数ISP会要求填写申请表格,并提供使用代理的具体场景。提交必要文档与信息通常需要提交代理服务的基本信息、IP范围,以及使用目的等细节。像 LIKE.TG 平台提供的服务,可以帮助用户快速获取所需的相关材料。等待审核并测试连接在ISP完成审核后,测试 住宅代理IP 的连接性能,确保其运行无异常。四、为何推荐LIKE.TG住宅代理IP服务当谈到住宅代理服务时, LIKE.TG 是业内的佼佼者,其提供的 住宅代理IP 不仅数量丰富,而且连接速度快、安全性高。以下是选择LIKE.TG的几大理由:全球覆盖范围广LIKE.TG的 住宅代理IP 覆盖全球多个国家和地区,无论是本地化业务需求,还是跨国访问,都能轻松满足。高效的客户支持无论在IP分配还是白名单设置中遇到问题,LIKE.TG都能提供及时的技术支持,帮助用户快速解决难题。灵活的定制服务用户可根据自身需求,选择合适的 住宅代理IP,并通过LIKE.TG的平台进行灵活配置。安全与隐私保障LIKE.TG对数据安全有严格的保护措施,其 住宅代理IP 服务采用先进的加密技术,确保传输过程中的隐私无忧。五、ISP白名单与住宅代理IP的完美结合将 住宅代理IP 纳入ISP白名单,是提升网络效率、保障数据安全的关键步骤。无论是出于业务需求还是隐私保护,选择优质的代理服务商至关重要。而 LIKE.TG 提供的住宅代理服务,以其卓越的性能和优质的用户体验,成为团队和企业的理想选择。如果您正在寻找稳定、安全的 住宅代理IP,并希望与ISP白名单功能完美结合,LIKE.TG无疑是值得信赖的合作伙伴。LIKE.TG海外住宅IP代理平台1.丰富的静/动态IP资源/双ISP资源提供大量可用的静态和动态IP,低延迟、独享使用,系统稳定性高达99%以上,确保您的网络体验流畅无忧。2.全球VPS服务器覆盖提供主要国家的VPS服务器,节点资源充足,支持低延迟的稳定云主机,为您的业务运行保驾护航。3.LIKE.TG全生态支持多平台多账号防关联管理。无论是海外营销还是账号运营,都能为您打造最可靠的网络环境。4.全天候技术支持真正的24小时人工服务,专业技术团队随时待命,为您的业务需求提供个性化咨询和技术解决方案。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!
LIKE.TG出海|Line智能云控拓客营销系统   一站式营销平台助您实现海外推广
LIKE.TG出海|Line智能云控拓客营销系统 一站式营销平台助您实现海外推广
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