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The Future of HR Tech in Software Development: Trends and Innovations
The Future of HR Tech in Software Development: Trends and Innovations
The HR landscape has undergone massive changes in the past few years. Organizations are looking to adapt and innovate throughout the Employee Lifecycle to maintain competitiveness in the business landscape. With innovative technologies like Big Data, AI, and Machine Learning, HR professionals can streamline different aspects of recruitment. Currently, a majority of businesses have integrated robust HR solutions into their operations. Such a transition to the digital realm assisted organizations in utilizing their human resources efficiently and effectively via cloud, mobile, and social media. HR tech mainly consists of advanced analytics, learning platforms, and virtual technology that advances the overall recruiting process. The following article is about the latest trends and developments in the field of HR technology that you need to pay attention to. What is HR tech? HR tech is an umbrella term that describes hardware and software solutions to automate prime tasks corporate human resource executives perform. HR tech solutions are primarily aimed at streamlining the hiring process, increasing employee morale, and enhancing digital transformation to maximize organizational performance. In 2023, the HR tech industry will evolve rapidly, particularly in key areas. A report predicts significant growth, estimated at $39.90 billion by 2029, with a CAGR of 7.5%. This growth is driven by the rising demand for advanced HR technologies across industries. Harnessing the potential of tech in HR Recent HR tech trends drive significant advancements in business operations. As the HR function evolves and plays an increasingly pivotal role in many organizations, technology solutions are revolutionizing HR functions, from onboarding new employees to maintaining HR records or enhancing employer branding. In the coming years, we can anticipate the following emerging trends in human resource tech: Talent acquisition and recruitment HR managers and leaders heavily rely on technology such as Applicant Tracking Systems (ATS) for automated job posting and candidate screening. AI tools assess skills, conduct video interviews, and predict candidate fit. Employee training and deployment HR technology solutions make training and onboarding programs a breeze. Leaders use learning management systems (LMS) for interactive online training, progress monitoring, and self-learning. Virtual reality and augmented reality improve remote onboarding. Digital HR platforms save paperwork, increasing efficiency and decreasing mistakes. Performance management HR tech simplifies continuous employee performance monitoring and evaluation. It supports goal setting, progress tracking, and efficient performance reviews for HR leaders. This software enables real-time information sharing, mutual recognition, and data analysis for performance improvement. Employee engagement HR tech enhances employee engagement and fosters improved organizational communication. For example, Workmates helps the organization to revolutionize their employee engagement. With workmates, you can offer attractive rewards, make important company announcements, track multiple campaigns, and collect staff feedback via surveys. In addition to this, it lets you access real-time reports keep a tab on employee productivity. Emerging HR tech trends The human resources industry has undergone unprecedented changes over the past few years. The work habits of HR professionals have drastically changed as they have started improving their skills through a diverse workforce and the introduction of artificial intelligence (AI) and machine learning (ML). Let’s inspect the HR technology trends in detail: Hybrid work-friendly technologies In the coming years, we are definitely going to witness revolutionary changes in the traditional hiring models. The growth of a hybrid work culture post-pandemic propels this change forward. As per a source, one out of every six workers is looking forward to hybrid or freelance work, and their numbers are expected to reach $86.5 million by 2027. Here are the tech innovations that make hybrid working seamless: Time and attendance tracking systems: Hybrid work needs constant tracking of attendance and time completed by the employees. Tools such as LIKE.TG's Time Tracking module offer visibility to HR teams by enabling employees to track their timeoffs work hours, and offer real-time visibility. Collaboration and communication tools: These tools facilitate seamless communication and collaboration among in-office and hybrid settings. Microsoft Teams, Google Workspace, Asana, Trello, Slack, Jira, etc., are popular communication and collaboration tools. Virtual learning and development platforms: With the increase of hybrid platforms, virtual learning platforms like Udemy, Coursera, and Linkedin Learning enable employees to gain the necessary skills and knowledge that gives them an extra edge to their work. Mobile HR apps: Apps like LIKE.TG's employee app enable employees to access HR info, request time off, check pay stubs, and manage HR tasks by making a few taps on their smartphones. AI and Machine Learning IEEE global study anticipated that three pivotal technological transformations in the future revolve around the following key areas: Cloud computing (20%), AI and machine learning (21%), and 5G (17%). In addition, many entrepreneurs believe AI will propel innovation in the coming 5-10 years. Talking in the context of HR, AI, and ML supports recruitment professionals to streamline their tasks to achieve unparalleled levels of excellence. By harnessing the potential of AI and machine learning, enterprises stay at the forefront of innovation and give them a competitive edge in the dynamically changing landscape. Examples: AI-powered resume screening algorithms can swiftly and correctly analyze massive numbers of resumes, selecting top prospects based on preset criteria. ML algorithms can analyze previous recruiting data to predict future applicant performance, assisting HR departments in making data-driven hiring decisions. AI-powered onboarding solutions may give new recruits personalized onboarding experiences by providing appropriate resources and training materials based on their positions and skill sets. HR software development Integration of different types of software in human resource management is gradually becoming an emerging trend in the workplace. Let’s look at them individually - Human Resource Information Systems: Human Resource Information Systems offers a dedicated cloud storage to store crucial employee information such as employee benefits, history, personal details, performance records, etc. Such systems can automate payroll, streamline tasks, and leave management. Performance Management Systems: Performance Management Systems assist HR managers and teams in tracking the performance of employees, offering feedback, conducting performance evaluations, and setting crucial goals. Applicant Tracking Systems: This type of software caters to hiring and recruiting by letting the HR heads and managers track applicants, manage job profiles, and organize data of candidates. Learning Management Systems: Learning Management Systems streamline employee training and development by offering a centralized hub for creating, delivering, and tracking educational programs. They provide course creation, content management, assessment tools, and reporting capabilities. Custom Software Development: Organizations harness custom software development services to build tailor-made HR solutions. These solutions align with their core business goals, effectively providing a competitive advantage in managing human resources. Employee safety and support This trend is closely tied to employee well-being, safety, and support. During the pandemic, work-life balance and workplaces have become constant. Ensuring a safe and healthy work environment is crucial for maintaining a strong workforce, especially during labor shortages and recruitment challenges. Here are some real-life examples of employee support and safety: Employee wellness platforms: Employee wellness platforms let employees access different well-being programs and resources. Besides, they cover meditation apps, support for mental health, and employee assistance programs. Virtual health services: Virtual health solutions like telemedicine apps allow employees to access healthcare services on a remote basis. Thanks to telemedicine apps, employees can access 24*7 consultation services, get prescriptions, book tests, access medical advisory, and keep a tab on their health. Final Words The future of HR tech in software development is marked by significant innovations and trends reshaping how HR professionals operate. Integrating AI and ML, data-driven decision-making, remote work support, employee experience platforms, automation, gamification, and diversity and inclusion initiatives all contribute to a more efficient, inclusive, and engaging workplace. As technology advances, HR tech's role in software development will only become more integral, ensuring that organizations can attract, retain, and nurture the best talent in the industry. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now
Revolutionizing Onboarding: Modern Approaches to Welcoming New Hires
Revolutionizing Onboarding: Modern Approaches to Welcoming New Hires
Adding new talent to your team is exciting since it creates opportunities for you to grow as an organization. Fresh minds bring fresh ideas, which can provoke unique thoughts and stimulate action on your team.It's crucial to ensure that your onboarding process helps them assimilate with the rest of the team to set your new hires up for success.In this article, we'll discuss what business owners need to know about welcoming new hires in a way that sets them up for success. We'll talk about some modern approaches to onboarding that prioritize professional development, employee satisfaction, and company culture. Defining Modern Approaches to Onboarding Did you know that exceptional onboarding increases employee retention by 82% and productivity by 70%? In the past few years, the way that many businesses onboard new hires has shifted, and strategies like remote onboarding and mentorship programs have become the norm. The purpose of this shift is to enhance the employee experience and improve job satisfaction and retention rates. Keeping your team happy reduces employee turnover, which helps build a tenured team and reduces hiring costs. Some specific techniques used in these approaches include: Virtual onboarding checklists Integrating diverse groups of employees Cohort onboarding Pre-onboarding team mixers Gifting branded merch Personal development exercises Creating memorable first days These techniques are meant to set new hires up for success while setting the tone for your company culture. Revolutionizing Company Culture One modern approach to onboarding is setting the stage for a positive employee experience by creating a culture your employees want to be part of. Let's explore a few culture-focused onboarding techniques. Communicating Company Values and Mission It's essential to effectively communicate company values and mission to new hires right off the bat. You should share the company's mission, vision, and values from day one of the onboarding process. Some ways to ensure that new hires remember and adopt your core values include: Encourage leaders to embody your values in all that they do Reward behavior that aligns with your company culture Publicly call out individuals who represent your core values Organize events and initiatives that showcase the company's mission and values Use internal communications platforms to educate employees The more you reinforce these values in everyday situations, the more likely your team will remember to put them into action. Creating a Supportive Environment for New Hires Whether you're hiring contractors or employees, creating a supportive environment for your team is crucial. Some key ways to foster a supportive environment include prioritizing flexibility, inclusivity, and diversity in the workplace. Hybrid and remote work environments are becoming more popular since they provide employees with greater flexibility. For many, this creates a positive experience that yields a greater work-life balance for your employees and often stimulates productivity. (Image Source) Inclusion and equity are imperative to maintaining a productive team. You can promote inclusivity and diversity with exercises like unconscious bias training and recognizing inclusive behaviors among your team members. By creating a culture of recognition, you'll make employees feel valued and motivated. This starkly differs from the culture of only calling people out for mistakes. Recognizing positive behaviors is a surefire way to boost employee morale. Onboarding vs. New Employee Orientation Part of maintaining the company culture is to ensure that onboarding is an ongoing experience for your new hires. This is extremely important to call out since it's easy to assume that onboarding and new employee orientation are the same. If you're unfamiliar with the differences, new employee orientation introduces new hires to their jobs, colleagues, and the organization. In contrast, onboarding goes beyond orientation and is meant to continuously assimilate new hires with the team. Onboarding focuses on teaching new employees about the company culture, their role, and how they can contribute to its success. Onboarding is just as essential for new businesses as for established companies, if not more so. Why? It costs more to replace employees than to retain them. So, when you start a business, it's imperative to invest in the right tools (HR resources) to start on the right foot. Specially for new businesses, employee onboarding is about more than just paperwork and policies. Once you have a legit business on its feet, with a solid structure and stable foundation, you need to have a comprehensive process that aims to make new employees feel valued, informed, and capable of contributing to your business's success. A well-executed onboarding program can lead to a positive, productive, and engaged workforce, which is essential for the growth and success of your new business. Revolutionizing Professional Development Hiring talented people is important, and harnessing their talent is equally important. A great way to do this is by incorporating professional development as part of an ongoing initiative that starts with onboarding. Offering Training and Development Resources Promoting professional development for your new hires is a great way to show them you're invested in their success. Investing in your team helps build rapport with new hires and equips them to serve your team better. One way to promote professional development is by presenting learning and growth opportunities. Some of these opportunities include virtual conferences, cross-staff training, soft-skill development, implementing a learning management system and continuing education. Tuition reimbursement is another great option because it encourages employees to take professional development into their own hands. These resources will help upskill your team to stay on the cutting edge of industry trends. Plus, it'll help your company stay ahead of the competition. Ajay Chandrasekaran, Content Marketing Manager at zoho.com, shares his valuable thoughts on managing seasonal hiring: “Offering training resources is essential in seasonal hiring, too, and the easiest way to help new employees get acclimatized to their new workspaces is to have an onboarding checklist for each major role. It need not be a rigid set of steps or a legal document. Instead, one can build and apply a fun slide deck or even a simple outline in the form of flashcards that the recruiter can customize for the people in their care.” His insights include building a video course or a small hands-on training program for recruits- These types of efforts go a long way in getting them up to speed before the holiday season. On top of this, managers should also have a do's and don'ts document and conduct simple drills and quizzes to ensure that the people coming in are ready to handle all standard work situations. Ajay concludes with the following thoughts on investing time and resources when it comes to seasonal hiring: "Your seasonal temps are not just extra hands to power through a busy season, but also brand ambassadors and potential long term hires. Invest in their training and growth just like you would do for yourself, and in time, your hires will do the same for you and your business. After all, what goes around, comes around." Forming Mentorships Between Senior Staff and New Hires Mentorships are becoming a staple in modern onboarding practices. Developing mentorship relationships between senior staff and new hires is a great way to provide hands-on training. (Image Source) Mentors can welcome newcomers, offer guidance, and facilitate a sense of belonging in the workplace. Mentorships also create opportunities to cultivate talent in a way that's impossible with generic training materials. Since mentorship provides new hires with personalized interaction with more seasoned members of the team, it's easier for them to learn the ins and outs of the role (and organization). Creating positive relationships among your team can contribute to employee engagement, motivation, and job satisfaction. It can encourage your team to work together and help people get more excited about coming to work. Establishing Clear Objectives for Success in the Role Without goals, it's difficult to create a roadmap toward the success that your business needs. With that in mind, having specific goals and objectives for your new hires is essential. It helps employees understand expectations and motivates them to strive for success. In addition to the objectives you create for new hires, you should encourage them to develop their own goals. Challenge them to dig deep to determine what they'd like to contribute to your organization and how they plan to grow personally. Revolutionizing Job Satisfaction Employee Retention We've discussed the benefits of job satisfaction and employee retention. However, you may be left wondering how to put this into action. Here are a few ways to revolutionize employee satisfaction and retention with better management. Understanding Employees' Needs, Wants, and Expectations If your goal is to improve employee satisfaction and retention, it's vital to understand employee needs, wants, and expectations. You need to understand what motivates your employees to clock in every day if you want to create a positive employee experience. An easy way to gain this insight is by taking the time to chat with your team. Check in with people regularly to see how things are going and their experience. Starting these conversations early with new hires will help build trust and open communication. Another way to gather this information is by sending out surveys and giving your team the option to express their wants and needs anonymously. People might be more comfortable opening up if their name isn't attached. Once you have a clearer picture of your employees' needs, it's crucial to ensure that your leadership team can adjust and offer the support required to meet these needs and improve employee retention. Developing an Employee Value Proposition (EVP) If you're unfamiliar, an employee value proposition (EVP) is the value you provide for your employees in exchange for the hard work and dedication they provide for your company. This can be thought of as your benefits package. By providing a comprehensive EVP to current and prospective employees, your organization will be a more appealing place to work. As you create your EVP, it must align with the company's mission, culture, and values. For example, giving employees plenty of PTO is important if work-life balance is vital to your organization. Fostering Great Management Fostering great management by establishing a vision, purpose, and transparency within the organization is another great way to keep your employees happy and reduce turnover rates. Doing so requires collaboration and participation from all levels of management, especially middle managers. Middle managers are often key players in setting goals, supporting employees, coaching for high performance, and providing employee feedback. It's important to prioritize transparency to manage your team effectively. Being honest and transparent with your team will build trust and enhance employee loyalty. Key Takeaways The evolution toward modern onboarding approaches has become commonplace in the business world across many industries. That alone should motivate your organization to stay on trend in creating more powerful onboarding experiences for new hires. You can improve job satisfaction and employee retention by prioritizing a positive company culture and setting your new hires up for success. Navigating onboarding with this attitude will create a more positive experience for your employees and you as an employer. Which modern onboarding techniques will you use with new hires? Is Your Company's CultureWorking Against You? Find out how to improve your companyculture with our short quiz. Take the Quiz Author Bio Guillaume is a digital marketer focused on handling the outreach strategy at uSERP and content management at Wordable. Outside of work, he enjoys his expat life in sunny Mexico, reading books, wandering around and catching the latest shows on TV.
Remote Working: The New Norm and Its Impact on HR Productivity
Remote Working: The New Norm and Its Impact on HR Productivity
The landscape of traditional workplace dynamics has dramatically altered, with remote working taking a front seat in operational strategies across the globe. This trend, significantly accelerated by the COVID-19 pandemic three years ago, has persisted and even grown, despite the return to normalcy. Employees and employers alike have tasted the flexibility and balance that remote work offers, and many prefer this model over the traditional in-office approach. For HR professionals, this enduring change necessitates innovative strategies to ensure productivity and employee satisfaction remain high. The Enduring Change: Why Remote Work Continues to Thrive Remote work, propelled into the mainstream by necessity during the pandemic, has proven its worth as a viable long-term option. Businesses have noted increased productivity, lower operational costs, and improved work-life balance for their employees — benefits too valuable to disregard with the waning of the health crisis. This preference for a flexible working arrangement continues to influence hiring, onboarding, employee engagement, and performance management processes. Case Studies and Statistical Evidence: Several companies have successfully transitioned to remote work, showcasing notable improvements in employee productivity and satisfaction. For instance, a recent survey indicated that companies allowing remote work observed a 25% lower employee turnover rate compared to those with strict in-office policies. Furthermore, businesses like 'TechForward' have documented a 30% increase in overall productivity after shifting to a remote model, underscoring the effectiveness of this arrangement. Redefining Recruitment for Remote Work The sustained preference for remote work has necessitated a rethinking of recruitment strategies. HR professionals are now leveraging technology-driven methods, focusing on online employer branding, and utilizing social media and professional networks to source talent globally. Innovative Evaluation Tools: The challenge lies in assessing candidates without traditional in-person interactions, requiring innovative evaluation tools that consider a candidate's remote work competencies, such as digital proficiency, communication skills, and self-motivation. For example, HR departments are now implementing AI-driven assessment platforms that analyze a candidate’s job performance potential and cultural fit through virtual simulations and assessments. Virtual Onboarding: Building Connections from Afar Effective onboarding is crucial, even more so with remote employees who miss out on the in-person welcome experience. HR professionals are tasked with replicating this sense of connection and belonging in a virtual environment. This involves digital welcome packages, remote introductions to team members, and consistent communication from managers and HR. Enhanced Onboarding Programs: Investing in comprehensive, interactive onboarding programs helps new hires assimilate the company culture, understand their role, and quickly become productive members of their teams. These programs include virtual office tours, online training sessions using AR and VR for immersive learning experiences, and digital 'buddy systems' to pair new hires with seasoned employees. Keeping Remote Employees Engaged and Communicated Maintaining high engagement levels is paramount in a remote setup where isolation is a common challenge. HR needs to drive initiatives that foster a strong sense of community, involving regular virtual team interactions, digital wellness programs, and consistent communication regarding organizational developments, and employee appreciation efforts. Recognizing and celebrating the hard work and dedication of our team members can go a long way in boosting morale and strengthening the bonds within our remote workforce. Employee Well-being Programs: Companies are increasingly recognizing the importance of employee mental health and well-being, implementing programs like online counseling sessions, virtual group fitness challenges, and webinars on topics like stress management and digital detox strategies. These initiatives help in maintaining a healthy and engaged remote workforce. Leveraging HR Technology for Remote Workforce Management The continuation of remote work trends underscores the need for advanced HR technology. Systems that support real-time collaboration, virtual training, and digital HR processes are no longer optional but necessary. Technology Solutions: HR professionals must select platforms that automate administrative tasks, provide analytics for informed decision-making, and ensure data security, especially when handling sensitive employee information remotely. Implementing emerging technologies like blockchain can contribute to secure and immutable record-keeping. Additionally, utilizing password managers and VPNs further enhances the overall cybersecurity framework, ensuring a seamless and protected environment for handling HR responsibilities. Meanwhile, AI-driven analytics tools play a crucial role in monitoring employee engagement and productivity patterns, facilitating more effective management practices. Future-Proofing HR Strategies As remote work solidifies as a standard business practice, HR professionals must stay ahead of the curve, adapting policies and strategies to support an evolving workforce. This involves nurturing a culture of continuous learning, providing access to virtual professional development programs, and ensuring employees have the skills needed to thrive in a digital work environment. Legal and Ethical Considerations: With the rise of remote work, companies face new legal and ethical challenges, including compliance with different state or even international labor laws, data protection regulations, and ensuring equal opportunities and fair treatment for all employees. HR departments need to collaborate closely with legal experts to navigate these complexities, developing comprehensive policies that consider diverse scenarios employees might encounter while working remotely. Conclusion: Thriving in the New Norm of Remote Work Remote work, once a temporary solution, is now a defining feature of the global workforce. HR professionals play a critical role in ensuring that companies can navigate this shift successfully. By embracing advanced technology, adapting to new recruitment and management strategies, and fostering a culture of connectivity and continuous improvement, HR can lead the way in maximizing the benefits of remote work. The ultimate goal remains clear: a resilient, engaged, and productive workforce that thrives, irrespective of physical location. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now
Making the Right Difference by Recognition and Rewards Policy
Making the Right Difference by Recognition and Rewards Policy
Employee recognition and rewards have emerged as crucial components of a successful business. In today's competitive landscape, organizations must prioritize the engagement and satisfaction of their employees to drive productivity and retain top talent. A well-designed employee recognition and rewards program can not only boost morale but also foster a sense of purpose and belonging among employees. Recognizing and rewarding the employees at the workplace for their dedication and effort can be a powerful tool to boost their morale, enhance performance, and foster a positive work environment. It’s therefore crucial to establish a well-defined Recognition and Rewards Policy that ensures the right difference is made, and that the effort and resources invested yield the desired results. The Importance of Employee Recognition and Rewards Employee recognition and staff rewards programs have a profound impact on the overall success as well as performance of an organization. When employees feel a sense of appreciation and value for their contributions, they will be more committed and engaged to their work. Here are some of the important advantages for an organization that implements an effective and result oriented employee recognition and rewards program: Increased Employee Engagement Recognition programs promote an inclusive and positive work environment where employees feel acknowledged and appreciated. When employees are recognized for their efforts, they will become more engaged in their workplace and committed to achieving organizational goals. Improved Job Satisfaction Recognition and rewards contribute to higher job satisfaction among employees. When employees feel rewarded and appreciated for their hard work, they experience a sense of true fulfillment and purpose in their roles. Enhanced Employee Retention Employee turnover can be a liability for organizations, in terms of both financial resources as well as talent poll loss. With the implementation of a robust recognition and rewards program, organizations can improve employee retention rates, reducing recruitment and training costs. Increased Productivity and Performance When employees feel that they are being valued and if they feel motivated, they will feel more energized to go above and beyond in their work. Recognition and rewards programs can drive productivity and performance by incentivizing employees to consistently perform at their best. Strengthened Team Dynamics Recognition programs that incorporate peer-to-peer appreciation foster a sense of camaraderie and collaboration among team members. By encouraging employees to acknowledge their colleagues' contributions, organizations can build strong and cohesive teams. Designing an Effective Employee Recognition and Rewards Program To ensure the success of an employee recognition and rewards program, organizations need to develop a well-thought-out strategy. Here are key steps to design and implement an effective program: Define Your Vision Before implementing a recognition and rewards program, it is essential to define your organization's vision and goals. Consider the specific objectives that you plan to achieve through the program and align them with your overall business strategy. Build a Team Form a dedicated team responsible for the implementation and management of the recognition and rewards program. This team should be passionate about fostering a positive work culture and believe in the organization's values. Define Recognition Criteria To make recognition meaningful, establish clear criteria for rewarding and appreciating employees. Identify specific behaviors, achievements, or milestones that warrant recognition and communicate them to employees. Recognition and rewards are not only good for employees, but also help you create a culture focused on teamwork and excellence. In this regard, Workmates by LIKE.TG is an effective employee recognition software rewards platform which helps with everything you need to make your employees feel appreciated and valued. Choose the Right Rewards Select a combination of cash and non-cash rewards that align with your organization's values and employee preferences. Consider personalized gifts, experiences, professional development opportunities, and symbolic awards to make rewards more meaningful. By using Workmates' solution by LIKE.TG, a powerful and effective employee recognition software, you can automate and customize rewards to ensure no crucial event or milestone goes unrecognized. This software helps you streamline Rewards throughout the Employee Journey by celebrating every occasion, right from joining the organization to career growth and personal milestones. Be Inclusive Recognition and rewards policies should be inclusive, covering all levels of the organization, from top management to entry-level employees. It’s important to ensure that no one is left out, and that contributions at every level are acknowledged and appreciated. Align with Values and Objectives The policy should be closely aligned with the organization's values and objectives. Rewards should be tied to behaviors and outcomes that support the company's mission and vision, reinforcing the desired culture. Transparency and Consistency A successful policy should have high transparency and be applied consistently. Employees need to understand how recognition and rewards are earned and distributed. Inconsistencies can result in feelings like unfairness and demotivation. Tailored Approach Recognize that different employees have unique preferences and motivations. One size doesn't fit all. Tailor recognition and rewards to suit individual and team preferences, whether through monetary incentives, public recognition, flexible work options, or personal growth opportunities. Timeliness Recognition should be timely. Don't wait for annual reviews to acknowledge excellent work. Immediate recognition can lead to greater impact on an employee's motivation and job satisfaction. Ensure Successful Implementation Introduce the recognition and rewards program to employees through effective communication channels. Gain buy-in from managers and ensure they actively advocate for the program. Align the program's objectives with the organization's values and promote employee participation. Measure and Revisit Regularly measure the impact of the recognition and rewards program on employee engagement, productivity, and overall business results. Gather feedback from employees using surveys or focus groups that can help you identify areas of improvement and adapt the program accordingly. Communication Effective communication is key. Clearly convey the policy to all employees, ensuring they understand how it works, the types of recognition and rewards available, and the criteria for earning them. Workmates internal communication software provides all the communication tools your organization needs to create an exceptional employee experience. This helps to not only increase employee engagement, but also morale, and productivity. Budget Consideration Ensure that the organization allocates a reasonable budget for recognition and rewards. It's important to strike a balance between providing meaningful rewards and maintaining the financial health of the company. Types of Employee Recognition and Rewards Programs There are different types of employee recognition and rewards programs that organizations can implement for motivating their employees. Here are some popular options: Employee of the Month/Year Recognize outstanding employees on a monthly or yearly basis for their exceptional contributions to the organization. This program encourages healthy competition and recognizes individuals who excel in their roles consistently. Peer-to-Peer Recognition Encourage employees to appreciate as well as acknowledge the achievements of their colleagues' through a peer-to-peer recognition program. This fosters better teamwork and strengthens relationships within the organization. For example, with Workmates' Peer-to-Peer Recognition solution by LIKE.TG, any employee can give a digital “kudos” to recognize a peer’s hard work or achievement. Kudos points are tracked and can be redeemed for gift cards, corporate items, or other “thank you.” Milestone Celebrations Celebrate significant milestones in employees' careers, such as work anniversaries, to show appreciation for their long-term commitment as well as the loyalty of employees to the organization. Personalized Gifts and Experiences Reward employees with personalized gifts or experiences that cater to their individual preferences and interests. This demonstrates that the organization values employees' uniqueness and appreciates their contributions. Professional Development Opportunities Invest in employees' growth as well as development where they receive opportunities for learning and skill enhancement. This can include sponsoring conferences, workshops, or relevant online courses that align with their roles. Team-based Rewards Recognize and reward entire teams for their collective achievements and successful collaboration. This approach promotes a sense of unity and encourages teamwork within the organization. “Our staff has praised the increased communications level Workmates delivers. We use it to communicate important project matters and give staff specific ‘kudos’ or even recognize their birthdays. More importantly, we use Workmates to clarify important project details that needed rapid dissemination among the entire team.” Christopher Baggott Chief Executive Officerator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC. Learn More Implementing Technology for Employee Recognition and Rewards Leveraging technology can enhance the effectiveness and efficiency of employee recognition and rewards programs. Here are a few ways in which technology can be utilized: Recognition Platforms Implement recognition software that allows employees to give and receive recognition in a streamlined and accessible manner. These platforms enable real-time recognition and provide a central hub for tracking and managing the program. Workmates software helps to empower employees through company-wide recognition. You can make your employees feel valued with a culture of appreciation. Gamification Incorporate gamification elements into the recognition and rewards program to make it more engaging and interactive. This can involve leaderboards, badges, and challenges that encourage healthy competition and motivate employees to strive for excellence. Social Integration Integrate recognition and rewards programs with existing internal communication and collaboration tools, such as enterprise social networks. This allows for seamless sharing of achievements and promotes a culture of appreciation. Data Analytics Utilize data analytics to measure how effective the rewards and recognition program is. Analyze employee feedback, participation rates, and performance metrics to gain insights and make data-driven decisions for program improvement. Conclusion Employee recognition and rewards programs are crucial tools to create a positive work culture, increase employee engagement, and acheive organizational success. By defining clear objectives, aligning with the organization's values, and being inclusive and transparent, you can create a policy that truly makes the right difference within your organization. Regular review and adaptation of the policy will ensure it remains effective in a changing work environment, ultimately benefiting both employees and the organization as a whole. Through the strategic use of technology and thoughtful rewards, organizations can build strong teams, improve retention rates, and ultimately boost productivity and profitability. Start implementing an effective employee recognition and rewards program today to unlock the full potential of your workforce. 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Social Media Strategies for Boosting Remote Employee Engagement: A Guide for HR Professionals
Social Media Strategies for Boosting Remote Employee Engagement: A Guide for HR Professionals
The landscape of how work is conducted worldwide has undergone a significant transformation in recent years. Recently, remote work has become more prevalent than ever – and for good reason. While this shift to remote work brings many benefits for both parties, it also presents unique challenges, particularly regarding employee engagement. What are we aiming at here? Well, the physical separation from the original workplace can create a gap in communication and connection. This makes it essential for HR professionals to explore innovative solutions to these newly-created problems. If your company is facing the same problem, you’ve made the right click. In this guide, we’ll delve into the challenges posed by remote work setups and the ways in which social media can be harnessed as a powerful tool to enhance employee engagement. The Growing Importance of Social Media in the Remote Work Era Here’s an interesting fact that you might or might not have known so far. Looking at Upwork's insights, it's anticipated that by 2025, approximately 32.6 million Americans, making up roughly 22% of the workforce, will be engaged in remote work. It’s a serious transition. Now, let’s focus on the aspect that interests us the most – social media. While it offers numerous advantages – flexibility, and access to a worldwide talent pool – remote work also presents unique challenges. Social media is one of the critical tools that have emerged to address these challenges. Although most of us view social media merely as a tool for DM-ing friends and boosting posts on Instagram of each other, it has now become an indispensable resource for fostering online relationships in the remote work era. For starters, there’s the communication aspect. Social media platforms provide various channels for communication. You can hop on simple messaging apps and video calls or participate in group chats. Basically, you have the freedom to reach out to anyone at any time, however you like. Besides communication, it offers a chance to showcase your personality and humanize your online presence. You can share your interests, glimpses of your daily lives, and even some snapshots from your workplace. The best thing about using social media while working remotely? You can share achievements and mutual milestones even if you’re one continent away from each other.Hold on to that thought – we’ll mention it along the way. All of this sounds great at first, but it’s not all sunshine. Remote work can also lead to strong feelings of isolation, burnout, lack of motivation, and even communication online. That’s where social media strategies kick in. 4 Social Media Strategies Tailored for Remote Engagement Boosting employee engagement is a burning issue, and it’s in need of instant solutions. So, without further ado, here are 4 effective social media strategies for boosting remote employee engagement. Time to take notes! Setting Clear Goals Setting clear goals is a fundamental aspect of ensuring productivity and engagement among employees. Setting clear goals provides employees with a sense of purpose and direction during their working hours. When working remotely, employees may sometimes feel detached from the broader organizational objectives, which is completely understandable. So, well-defined goals act as guiding beacons, helping employees understand their role in achieving these objectives. There are dozens of online social media tools that can help your organization with setting clear goals. You can download Todoist, Trello, Asana, Microsoft To-Do, GoalsOnTrack, and many more. You can share them with your colleagues and see how far you’ve come in your tasks. A great thing about setting clear goals while using social media tools and calendars is transparency. These apps are easy to use and navigate, and you can share them with other members of your company. Of course, acting managers should jump in and engage in meaningful dialogues to help employees set clear goals and cooperate while taking into account their challenges and circumstances. Choosing The Right Platform Although social media offers an array of platforms for us to communicate and reach out to one another – they’re not all the same in effectiveness. It’s completely natural for some platforms to perform better than others, and as a growing business, you should take notes. Did you know: Zoom currently serves 504,900 corporate clients, with a total of more than 3.3 trillion minutes spent in annual meetings and an additional 45 billion minutes dedicated to hosting webinars each year. How to make the right choice? First, you need to understand the preferences of your company in terms of social media platforms. Do they use specific platforms for social media tools already? Ask and you shall receive your answer. Next, you should analyze your top candidates – Zoom, Microsoft Teams, and Slack would be the best-performing ones. Evaluate their strengths and weaknesses and see which one sits the best with your remote team. Also, explore tool integration of each of these platforms. This will do wonders for your remote workplace and make it ten times easier to streamline certain tasks. Last but not least, make sure that the platform you choose is also mobile-friendly. You’ve got to remember that your employees will not have their screens next to them 24/7 – and that’s completely valid. Choose a platform that’s easy to install on their smartphones as well. Hosting Virtual Events Your time zones might not allow you but technology is here to save the day and help you stay in touch with your employees and connect. The answer? Virtual events. Many businesses believe that this is a key strategy when it comes to enhancing remote employee engagement. Virtual events are an excellent choice for team building, social interaction, and learning when you’re sentenced to long-distance. To maximize the effects of this strategy, you should consider diversity – meaning you should host different types of events – webinars, virtual team launches, workshops, and even online games. While you’re at it, make sure to stick to relevant topics. If your goal is enhancing engagement, you should focus on topics that promote discussion. You need to be 99% certain that your employees will willingly speak and participate in your virtual event. Don’t make these events monotonous – instead, add a little bit of flair – polls, breakout rooms, QA time, and so on. You can also invite hosts to speak about something that’s interesting at the moment – choose engaging partners and witness how your remote workspace thrives. Celebrating Team Milestones Celebrating each other’s milestones is absolutely fundamental! Just because you’re not in the same office doesn’t mean that you shouldn’t acknowledge each other's achievements. On the contrary, utilizing social media to highlight milestones and celebrate the next steps is highly effective in enhancing engagement. There are dozens of ways to kick off this popular trend. You can host virtual celebrations, chat with your colleagues in group chats, make customized certifications and badges, encourage peer recognition, or just send out the good old virtual e-cards. With Workmates, any team member can give a digital ‘kudos’ as a form of acknowledging a colleague’s efforts. This not only benefits employees but helps foster an excellent workplace culture! The Benefits of Boosting Remote Employee Engagement If you decide to incorporate the above-mentioned strategies in your remote workspace, results are guaranteed. So, here’s what you can expect in the long run: Enhanced Productivity Oftentimes, your remote employees just needed a little pat on the back to work more productively. As we said, the transition from regular office hours to remote work is a major change, and it can be rough at first. Luckily, once they feel encouraged and noticed, remote employees will feel empowered and ready to seize the workday! Job Satisfaction When you move out of the office and into your own home, you have plenty of time to sit back and really think – ‘Do I like my job, or am I in it just for the money?’ Once your collective starts implementing the strategies that we mentioned, you’ll have a clear answer – of course, you like your job, you just needed a little push! Stronger Team Collaboration Working remotely might create a sense of isolation and alienation – especially if it’s been a minute since you’ve talked to anybody from your team. That’s precisely why we took the time to emphasize virtual events and celebrating milestones. These simple strategies yield positive results. Now you have a chance to chat with your employees and talk about something that’s not strictly work-related. You might even discover that you have similar hobbies. The Final Verdict By now, we have covered everything regarding enhancing remote employee engagement in the current age. It's time to review the most important points. What we can definitely conclude is that remote work is inevitable and that it will take over the work landscape by 2025, almost completely. With such statistics and knowledge, it is important to pay attention to employee engagement. To secure positive results, businesses are encouraged to implement strategies that involve social media: setting clear goals, choosing the right platform, hosting virtual events, and celebrating milestones. In the long run – enhanced productivity, job satisfaction, and team collaboration is guaranteed. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now
Tech-Driven Hiring: Top Tips for Trust Companies to Find the Right Talent
Tech-Driven Hiring: Top Tips for Trust Companies to Find the Right Talent
The world of recruitment is experiencing a tech-driven revolution. Technology is changing the way companies, especially trust companies, handle hiring. They are using AI-powered job platforms and data analytics to improve their strategies. LIKE.TG provides access to cutting-edge recruitment tools to help trust companies find and hire the best talent. Staying up-to-date with these high-tech hiring tools is important in today's market. This article will provide a comprehensive guide to tech-driven hiring for trust companies. We will explore the latest AI-enabled recruitment tools, data-driven hiring techniques, virtual reality simulations, and more. Expert tips are shared on how trust companies can strike a balance between technology and human intuition in hiring. The plan we've laid out helps trust companies change their talent recruitment strategy by using the capabilities of technology. The Evolution of Tech-Driven Hiring The shift from traditional to digital recruitment methods has been momentous. No longer is hiring about manual screening of resumes and in-person interviews alone. Generative AI is being recognized as the next productivity frontier, indicating a shift in how technology is influencing various sectors, including recruitment. AI and machine learning algorithms are enabling automated screening of thousands of resumes in a matter of minutes. Chatbots can engage with candidates 24/7, providing real-time support. While technology is enhancing efficiency, the human touch remains irreplaceable when making final hiring decisions. The future lies in striking the balance between tech and experienced human judgment. Leveraging Advanced Recruitment Platforms The rise of AI-powered job platforms has been a game-changer for both recruiters and candidates. 65% of recruiters claim that the biggest challenge in hiring is sifting through a large pool of irrelevant resumes. This highlights the need for smart algorithms that can match resumes with job descriptions using semantic search and data-driven insights. Advanced platforms leverage predictive analytics to connect companies with skilled and qualified candidates. Features like two-way text messaging and AI scheduling assistants enhance engagement. For trust companies, it's vital to partner with recruitment platforms that have expertise in financial services. This enables access to niche talent pools and specialized screening tools aligned with the needs of the trust industry. Understanding the Needs of Trust Companies Trust companies offer a wide range of services to clients globally. For high-net-worth individuals seeking asset protection and estate planning services. This article about island trust provides an overview of how these unique trusts work and their key benefits for wealth management. When hiring for trust companies that manage offshore accounts, finding talent with international expertise is key. Trust companies bear immense responsibility, managing over $100 trillion in assets globally. This emphasizes the critical need to hire individuals who not only have tech savvy but also a deep understanding of the trust industry. With the massive scale of assets under management, risk management is paramount. Hiring team players with an ethical work ethic is vital. The costs of making wrong hiring decisions can have cascading impacts. Trust companies cannot rely on generalist recruitment platforms alone. They need customized strategies that align with their niche requirements. Keeping pace with advancements in financial services is a must to stay competitive. The Role of Data Analytics in Talent Acquisition Data is revolutionizing the world of recruitment. Powerful analytics tools provide data-driven insights that enhance hiring strategies: Identifying patterns in accepted candidates before uncovering traits of high-performers Determining which interview questions have the highest correlation with excellent hires Predicting future talent needs and gaps based on growth projections Companies using data-driven HR practices have shown a 30% higher stock market return than the SP 500. For trust companies, analytics can help forecast demand across different asset management products and services. This determines the skills needed for their talent acquisition industry. Data minimizes reliance on gut feeling alone. Enhancing Candidate Experience with Technology An excellent candidate experience is crucial for attracting top applicants. From the moment someone clicks to apply to accepting the final job offer, interactions must be seamless. User-friendly online application systems, mobile-enabled experiences, AI chatbots answering candidate queries in real-time, and quick response times create a positive impression. Virtual reality simulations can provide candidates with a preview of the workplace environment and culture even before the interview stage. HR teams can track candidate satisfaction metrics and feedback surveys to refine the recruitment process. This focus on experience is vital for trust companies competing for scarce high-caliber talent. Ensuring a Balanced Approach: Tech vs. Human Touch While technology is revolutionizing hiring, the irreplaceable value of the human element cannot be discounted. Interviews, for example, need tailored, individual assessments. AI chatbots, while efficient, cannot replace human conversations that build rapport. Data analytics is invaluable but cannot substitute gut evaluations of character and authenticity. The answer lies in designing holistic recruitment frameworks that blend automation with human expertise. This allows trust companies to leverage the best of both worlds. The future of tech-driven hiring will be about striking the right balance between revolutionary tech capabilities and the cherished human touch. The Future Looks Bright for Tech-Driven Hiring The world of recruitment is undergoing a digital revolution. Trust companies that embrace this change and adopt smart technologies will gain a substantial competitive advantage. With AI-powered platforms matching candidates to roles in seconds and data analytics predicting future hiring needs, the process is faster, more efficient, and more intuitive than ever before. At the same time, the irreplaceable value of human insight remains integral. Person-to-person interviews, assessments of cultural fit, and gut checks on integrity cannot be replicated by machines. Trust companies must focus on a balanced approach, and revolutionary tech while retaining the cherished human touch. With the right strategy, hiring will become effective, and a key driver of asset growth and risk management. The future looks bright for tech-driven hiring in the trust industry. We are only scratching the surface of possibilities. Emerging technologies like VR interviews, biometrics, and expanded uses of big data will reshape recruiting. Trust companies that are ahead of the game and start using new technology early will get a head start. They will become attractive to experts who can help make sure investments perform well. The future looks exciting because artificial intelligence concentrates on jobs that machines can't do yet. The Road Ahead Trust companies should embrace new technologies such as virtual reality simulations, video interviews, and skills assessments combined with data analysis. These technologies will make their hiring processes more efficient. However, they need to pay attention to data privacy, cybersecurity, and compliance with regulations like GDPR to protect sensitive information. By using technology that suits their certain needs, trust companies can completely change how they hire new talent. This will enable them to attract and recruit the very best talent to gain a competitive edge. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now FAQ Frequently Asked Questions Have another question? We'd love to hear it. Book Your Free Demo How can trust companies ensure data privacy during tech-driven hiring? Emphasizing GDPR compliance and data protection is crucial. Only collecting essential candidate information and securing data with encryption and access controls can help assure privacy. What are the pitfalls of over-relying on technology in recruitment? Potential biases in algorithms and overlooking qualified candidates are risks. Human oversight and customization for biased-free results are essential. How can trust companies keep pace with rapid advancements in recruitment tech? Fostering a culture of continuous learning, attending industry seminars, and collaborating with tech experts and partners helps companies stay updated. $(document).ready(function () { $(".show-hide-faq").click(function () { var el = $(this).parent(); var answer = el.children(".answer"); if ($(this).hasClass("bg-plus")) { $(this).removeClass("bg-plus"); $(this).addClass("bg-minus"); } else { $(this).removeClass("bg-minus"); $(this).addClass("bg-plus"); } answer.toggle(); }); });
8 Simple Ways to Improve Employee Experience for Frontline Workers
8 Simple Ways to Improve Employee Experience for Frontline Workers
Frontline workers are the unsung heroes of the business world, often being the first point of contact for customers and playing a critical role in operational success. Despite that, they frequently grapple with challenges that can stifle their performance, including administrative burdens, ineffective team communication, and physical demands of the job. These obstacles can lead to frustration, decreased job satisfaction, and ultimately a negative impact on customer service. This article will uncover a variety of strategies aimed at enhancing the employee experience for frontline workers. The insights will equip business leaders and HR managers with the knowledge to foster a more engaged, satisfied, and productive frontline workforce. The Impact of Employee Experience on Productivity and Retention Employee experience encapsulates everything an employee encounters, observes, or feels over the course of their journey with an organization. For frontline workers, this encompasses the quality of their interactions with management, the tools they use, and the policies that affect their day-to-day activities. Data consistently reveals a strong correlation between positive employee experience and increased productivity. Engaged employees are likely to go above and beyond in their roles, leading to better performance outcomes. Retention rates among frontline staff are heavily influenced by their overall experience at work. A positive work environment, characterized by good communication and recognition, can significantly lower turnover rates and the associated costs of recruiting and training new employees. With that in mind, here are eight different ways to improve the employee experience for frontline workers. 1. Streamline Communication Channels Clear and consistent communication is crucial for frontline workers who often operate in fast-paced and dynamic environments. It ensures that they are up-to-date with company policies, product information, and customer service standards. Without effective communication, they may feel isolated and undervalued, which can hinder performance and morale. To enhance communication with frontline workers, companies can implement tools and tactics that facilitate better information flow and help to build a sense of community — mobile communication apps, digital bulletin boards, regular team huddles, and similar. Strategies such as open-door policies and transparent workflow updates can also contribute to a more inclusive and communicative workplace culture. 2. Invest in Employee Training and Development Continuous learning opportunities are vital for frontline workers to keep pace with the evolving demands of their roles. Training programs that focus on skill enhancement and career development can lead to a more versatile and adaptable workforce. Moreover, they signal that the company is invested in their personal and professional growth, which can boost morale and job satisfaction. Tailoring training programs to the unique needs of frontline workers means offering flexible and accessible learning options, such as online courses, on-the-job training, and cross-training opportunities. These programs should account for varied schedules and learning preferences to ensure all frontline employees can benefit. 3. Ensure Health and Safety Standards A safe working environment is not only a regulatory requirement but also a critical factor in shaping the employee experience. When frontline workers feel safe, the sense of security contributes to overall job satisfaction and confidence in their employer's concern for their wellbeing. Best practices for maintaining and improving health and safety measures include regular risk assessments, employee safety training, implementation of ergonomic workstations, and similar. It's also essential for companies to stay current with industry regulations and to foster a culture where safety concerns can be freely communicated. 4. Encourage Feedback — and Act on It Feedback from frontline employees is invaluable: it provides direct insight into the day-to-day operations and customer interactions. This first-hand information can pinpoint areas for improvement and innovation, but it also affirms the value of the employees' voices. To effectively gather and implement employee feedback, companies can establish regular surveys, suggestion boxes, and open forums that encourage honest communication. It is crucial, however, to close the feedback loop by taking actionable steps to address concerns and implement suggestions. 5. Streamline Processes with Digital Forms and Checklists Nobody likes paperwork. It’s tedious, time-consuming, and numbingly repetitive. Reducing administration for frontline workers can be a game-changer in streamlining operations, simplifying the way information is recorded and accessed, and making routine tasks way more efficient. Customizable digital forms and checklists offer a straightforward solution to streamline a wide variety of the company's existing processes — from audits, inspections, and assessments to any type of data collection task. Frontline workers often find checklists particularly helpful, as they reduce the complexity of tasks by providing clear, step-by-step instructions tailored to the task at hand. Digital forms and checklists have a wide array of use cases for frontline workers: They excel at data collection, ensuring accuracy and consistency across various teams and shifts. They can be used to standardize operating procedures, making sure the quality of the provided service or a performed task doesn’t depend on the person who is performing it. They can provide up-to-date safety guidelines and procedures for complex or more dangerous tasks. They enable HR departments to effortlessly collect employee feedback, which is crucial for continuous improvement. The adoption of digital forms and checklists brings multiple benefits, chief among them being significant time savings. Additionally, these digital tools help enforce compliance with industry standards and regulations, ensuring that the company meets all necessary legal and operational requirements. 6. Offer Flexible Scheduling Options Flexible work schedules can make a world of difference for frontline workers, offering them control over their work-life balance. Such arrangements can decrease stress and burnout, leading to higher job satisfaction and productivity. When workers can align their job with their personal lives, it often results in increased loyalty to the company and a happier, more engaged workforce. Flexible scheduling can be implemented through methods like shift-swapping systems and offering varied shift patterns that cater to individual employee needs. Managers can also use workforce management software to anticipate staffing needs and ensure that all shifts are covered. Careful planning allows for these flexible schedules to be put in place. 7. Recognize and Reward Contributions Recognizing the hard work of frontline staff reinforces their importance to the organization and encourages continued excellence. Such acknowledgment can manifest as increased morale and motivation, directly influencing the quality of service provided to customers. Effective recognition programs could include personalized awards, performance-based bonuses, or even additional time off. Public praise in company-wide meetings or features in internal newsletters also serve to celebrate individual and team successes. These programs can significantly boost morale, drive motivation, and help to build a strong, inclusive workplace culture. 8. Provide Supportive Leadership Supportive managers and leaders are critical in shaping a positive experience for frontline workers. They are tasked with providing guidance, resolving conflicts, and fostering an environment where employees feel confident to voice their ideas and concerns. Leadership development should focus on building empathy and support skills, with training programs designed to teach managers how to effectively listen and respond to their team's needs. Encouraging leaders to set clear, achievable goals helps teams to succeed, while also providing the necessary resources and guidance. Regular check-ins and genuine open-door policies can further solidify the relationship between frontline workers and their leaders, leading to a more harmonious workplace. Final Thoughts Improving the employee experience for frontline workers is essential to the health and success of any organization. Businesses that prioritize these improvements are likely to see enhanced customer satisfaction, reduced turnover, and better overall performance. Integrating digital solutions is a smart strategy for reducing the administrative burdens that often weigh down frontline workers. Such technological advancements can streamline tasks, increase efficiency, and free up employees to focus on more impactful aspects of their jobs. Companies that embrace these solutions will both modernize their operations and empower their workforce to thrive in an increasingly digital world. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now
Unearthing the Job Market's Hidden Treasures
Unearthing the Job Market's Hidden Treasures
As the labor market evolves, businesses must use all the tools to stay a step ahead of their competitors. Anything that can uncover the market's hidden treasures, enrich the working team, and alert about new candidate trends is in the ally for an HR manager or recruitment team. Gathering insights with job posting data is the new road many recruiters are taking now. What first seems like loads of repeating data, can power the most successful labor markets, indulging some of the best and unique insights. What does the job market have to offer? The job market's hidden treasures are often underestimated, there are a bunch of backstage opportunities that the regular recruiter misses. A report released by the U.S. Bureau of Labor Statistics showed that about 70% of all job openings are never advertised. Even though that type of information is concealed within the network of industry professionals, there are ways HR managers unveil it, that as by using job posting data. Companies often keep this data hidden so that other companies don't figure out what employees they are looking for and what new departments they plan to open. For example, if a company is hiring new marketers then it's likely that they are launching a new product or campaign. In contrast, if they are looking for new IT specialists they might be overmaking their website design. This is the type of information that companies don't share, but those who know how to access it, have a big competitive leverage on their competitors. Now how exactly do they access such data? It can be gathered from job posting data, not only is it instantly available, but it also can be analyzed from various perspectives leading to tons of insights. What can you find in job postings datasets? Job posting data is full of information, so much that it's even impossible to define. Each data point and data connection forms new details of insights into the skills and qualifications of employers, salaries, ranges, benefits, the company culture, and more. Here are some of the most popular data categories that are used in the job market: Job titles and descriptions. When such data is grouped and analyzed, recruiters can notice trends in what job positions are most popular, which take the longest to fill, what new positions have entered the market, and others. Salary ranges and bonuses. Setting a reasonable salary can be tough, it’s important that you do not fall behind competitors and don't set a salary too high. With job postings, you can analyze what others' benefits and salaries offer and then compare the data to your benefits and set an ideal salary based on it. Benefits offered by companies. When data is transferred to graphs you can often notice small changes or migration of employees. You can often find the reasons for migration in the data about company benefits, like paid time off, health insurance, training, etc. When two salaries are similar but one of the companies offers many benefits, it is pretty straightforward where the employee will migrate. Job requirements. The same job position in different companies can consist of different requirements. Even though each job position is altered for its company specifics, you can find out with data which of the requirements work best. During the hiring process, it’s very helpful to have a centralized platform, where you can manage all applications and see where the insights from newly-gathered job posting data could be applied. For example, Recruit ATS is an advanced applicant tracking system solution that allows HR professionals to build a streamlined recruitment process and effectively manage applications and hiring practices. Use job posting data to your advantage Having access to job posting data means you'll have data at hand before others even start to collect it from various sources. This means that insights into all market trends, competition, and emerging industry shifts will always keep you one step ahead. It’s also great to have trusted HR software to be able to manage those insights according to your needs. Job posting data is not just going to help you create the best job offerings. To get the best out of it you must know how to use it, so here is a dive into ways you can incorporate the data: Compare job postings 92% of employees would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation. Mostly, the corporate reputation relies on a company's job offerings, not only work-wise but also on the amount of paid leaves and the overall company culture. When putting together a job posting, companies can check out data to figure out what requirements and benefits are most employee luring and learn the best practices from the best market holders. Discover the labor market Even when your company isn't looking for new employees, you should always keep track of the labor market, which job positions are most in demand, what new roles are opening up, what skills are mentioned in each posting, and what job positions are slowly phasing out. It's especially important to keep track of new job roles because once they become popular, it will be tough to find a good specialist for your company. The same goes for positions in demand, you need to cater to your employees in demand so that they stay for someone with a better offering. Uncover new strategies As companies get more eager to hire the best employees, they will start to incorporate new strategies and tools for attracting talent. You can use job posting data to detect those tools and consider how to improve them so that they will work for your company. While working on these strategies, it’s also worth keeping in mind that you would need to have everything set up to retain this newly acquired talent. That’s why HR specialists should also incorporate strong retention practices to ensure new employees are getting the needed support during onboarding and as they start working. Enrich labor market data When you think of job posting data overall, the idea is for it to enrich a company's insights, improve its decision-making, and provide a more comprehensive view of the labor market. Even research has claimed that highly data-driven companies are 3 times more likely to show better decision-making. Companies with a filled employee base can analyze data to understand the evolving industry and then find the right training for their employees. This will free them from searching for new candidates but will allow them to grow together with the market and trends. Key strategies to customize your job postings using data Creating the ideal job posting doesn't comply with finding data about the most effective postings and copying them, it's rather about learning from those postings and creating something custom for your company. Here are some strategies and tips you can use to create the ideal job posting with data: Skill assessment. Companies often choose a benefit and build their job posting around it, you need to look into their performance cycle beyond titles and identify your company's core value for employees. It must be a benefit that's hard to find in other organizations and will interest the best of candidates. Goal alignment. Even if data shows that a certain job position is trending at the moment, before jumping on the train with others, you need to align your goals and needs. Decide whether that type of position is needed in your company and if it will actually benefit you. Industry and company research. Invest your time in analyzing data about your specific industry and competitors, and understand their goals, challenges, and strategies. As you understand those aspects, you will be able to set greater goals, overcome your challenges, and build better strategies. Networking. Sometimes dragging a one-of-a-kind employee from company to company isn't an option. That is when you can use job posting data to network with other companies, exchange valuable insights, hidden job referrals, and even employee trading. Conclusion As we have established, job posting data is the gateway to uncovering hidden gems of the labor market. The data covers many aspects of the job market, including employee involvement and performance at certain positions, competitors' job offerings, and more. With this data, you can learn many new insights and stay ahead in the game with well-created job postings that attract top talent. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now
Effective Onboarding Practices for Gen Z
Effective Onboarding Practices for Gen Z
Gen Z, or people born after 1995, are getting older. Those belonging to this generation, colloquially known as zoomers, are either working or preparing to enter the workforce. In the United States, 57% of zoomers are enrolled in college. Many of them get help with college homework from some of the best homework websites for college students. For Gen Z, getting online college homework help for writing from reputable sites that employ professional college assignment helpers guarantees quality output. Growing up with constantly developing technology, young Gen Z brings valuable skills to the workplace. They are likely to be well-versed in various technologies. And technologies are an essential part of a modern workplace. They can help increase efficiency, collaboration, and many other aspects of business. Being digital natives, traditional onboarding will be less likely to work for Gen Zers. Employers need to adopt new and more advanced onboarding practices. In this blog post, we’ll discuss some of these methods that will help win the hearts and minds of new employees. The Importance of Effective Onboarding Process After a candidate accepts a job offer, there is no guarantee that they will stay with your company. Recruiters spend a huge amount of money and time on recruitment and onboarding. Therefore, losing a new hire multiple times will hurt your business. According to the SHRM study, the average onboarding cost is about $4,100 per new employee. The onboarding process is one of the first interactions of the new hire with your company. And it determines their perception of the business. New hire onboarding experience can lead them to success or quitting. Around 70% of employees who experienced excellent onboarding are more likely to stay with the organization for three years. On the other hand, those who had bad experiences may decide it’s a mistake to take the job offer. Implementing effective employee onboarding practices can help reduce early employee turnover. Unfortunately, strategies that worked years ago are less likely to have the same effect on modern employees. That’s why it pays to assess your onboarding processes. You may need to make necessary changes to adapt to the changing needs of Gen Z talents. Onboarding Practices for Gen Z Here are some onboarding strategies to help your team effectively onboard new Gen Z hires. So you can also encourage them to continue working for your organization over a longer period of time. Ensure a Positive First-Day Experience It is in the employer’s best interest to create a positive first-day experience, even for remote workers. There are many ways to accomplish that. Most new hires are nervous on their first day. They don’t know where to find their workstations or what software to open first. They are still in the dark. Here are a few things you can do to help them out: Organize an introductory video call. For office-based employees, the typical way of introducing a new hire to the team is going into each department. Then, each member tells the new hire their name and title. But for remote employees, that’s not an option. Instead, you can organize an introductory video call. Consider expanding the introduction beyond title and name; include people’s interests and attributes. Assign an onboarding mentor. A mentor can offer advice and support to young Gen Z employees. Peer mentorship also offers new hires instant insight into the office know-how and company culture. Don’t overwhelm the new hire with tasks. Give new hires their first tasks and relevant how-to guides. A clear and actionable first task can help the new employee become more confident with their skills. Digitize Your Onboarding Materials Gen Z employees are digital natives. This means they are not accustomed to poring over stacks of printed documents and dealing with bulky handbooks. Digitizing is better than writing all essential onboarding materials. It will make the onboarding phase more efficient and seamless. It will allow them to access onboarding materials from anywhere. It eliminates time and location restraints in learning company policies, regulations, etc. Here are some ways to digitize your onboarding materials Scan old paper documents Upload and store onboarding materials in a cloud-based storage for easy access. Record videos to illustrate company guides or introductions. Gen Z prefers good visual aids. Offer Mental Health Support More than 50% of Gen Z have received treatment for or been diagnosed with mental illness. This makes the generation the most distressed. What does this mean for employers? It means businesses should pay extra attention to their employees’ emotional well-being. Offer mental health resources. Few workplaces offer benefits for employees' emotional well-being. But if you’re going to hire a Gen Z talent, it’s best to consider offering flexible work schedules, mental health days, and mental health resources. Be understanding and approachable. Create a company culture where employees feel free to voice out their mental health concerns to the management. If an employee reaches out to talk about their mental health, listen without judgment. Also, let them know their mental health matters. Organize events that raise mental health awareness. Let your new hire know about your mental health initiatives and involve them. Keep in Touch People are hardwired to want to belong and be social. Teams that connect and create relationships tend to be more engaged and productive. So consider creating space for new and old employees to socialize even during working hours. Here are a few other ways to ensure your new hires stay connected with your team: Organize daily online or face-to-face meetups. Use this opportunity to ask your new hires how they are doing and get or give feedback. Have a dedicated work chat so new hires can easily find assistance or answers to their questions. There are many other strategies you can adapt to make onboarding more seamless and effective for your new Gen Z employees. You can incorporate more popular technology. You can let new hires know about your company's performance indicators. You can create a personalized onboarding calendar. When changing or adding new practices, remember that onboarding should be about building connections, employee engagement, and retaining employees. Unlock Gen Z Potential in the Workplace Gen Z may not be the easiest to work with. A staggering 74% of business leaders and managers reported that they find this generation harder to work with than previous ones. They feel entitled and demonstrate a lack of motivation, effort, and productivity. But despite these issues, they can be a valuable asset in a modern working environment. With the right practices, it’s possible to unlock the potential of this generation in the workplace. In addition to technological expertise, they can bring in fresh perspectives and innovation. They are also adaptable, resilient, and socially and environmentally conscious. They also tend to be great at multitasking and collaborating. They value fairness and equality, promote inclusivity, and celebrate differences. Is Your Company's CultureWorking Against You? Find out how to improve your companyculture with our short quiz. Take the Quiz Author Bio This article is written by a marketing team member at LIKE.TG. LIKE.TG is a leading provider of proven HR solutions, including recruiting, onboarding, employee communications engagement, and rewards recognition. Our user-friendly software increases employee productivity, delivers time and cost savings, and minimizes compliance risk.
Leading Remote Teams Successfully: 5 Tough Scenarios and How to Address
Leading Remote Teams Successfully: 5 Tough Scenarios and How to Address
With 56% of companies allowing some form of remote work, it makes sense for you to adjust your expectations and how you manage your team. After all, recruiting, managing, and building a strong remote team is completely different than interacting with peers in the same location. This means that you must prepare for challenges commonly arising when you have a team in a different location. Let’s go over 5 common scenarios that you will face as a remote team manager and creative ways to solve these obstacles. Scenario #1: Isolation Due to Lack of Social Interactions The first and most common scenario that arises with remote teams is a feeling of isolation due to a lack of social interactions. While some may not realize it, the interactions that your team members have at the office help them sharpen their social skills while also bringing other benefits, like recovering from stress, promoting a better moon, and even increasing physical activity levels. Because of this, working from home or away from the office can give some of your team members the blues. How to Solve It As a remote manager, you need to focus on motivating your team and making them feel like they have a close connection to their peers. One of the best ways to do this is to organize online team gatherings and give team members the chance to mingle on a weekly basis. A lot of companies organize a happy hour or similar event at the end of Fridays. You can set up an engagement tool like Workmates in your company to ignite your employees’ productivity and to help build team rapport. Scenario #2: Lack of Task Transparency One of the biggest differences between managing teams in-person versus remotely is the ability to monitor tasks closely. This can become a major obstacle if you’ve never managed remote teams or if your employees have just started working outside of the office. Simply put, you need to find a way to ensure that your team members are completing all their tasks in a timely manner. However, it’s also important to come up with a method that doesn’t interrupt their work or require them to invest a lot of time into sending updates. How to Solve It Since you’re not in the same room on a daily basis, you need to create a system that lets you verify progress regularly and without requiring a verbal report from your team members. For instance, it’s a good idea to open a company account on a work management platform like Basecamp or TeamWork. Once you have this setup, you should create a daily workflow where your employees add a simple report at the end of each day detailing the tasks they completed and any challenges that stopped them from completing their tasks. If you see that they are fulfilling their tasks and doing a great job on a daily basis, you can use our recognition software Workmates and say thank you with kudos. Scenario #3: Limited or Otherwise Poor Communication Communication is a common issue in any workplace. But, unlike office settings, the biggest challenge with communication with a remote team is that sometimes it doesn’t happen as often or as clearly enough as it should. Which, in turn, can reduce productivity and even create some friction between peers. While email and instant messaging platforms are available in almost every workplace, you have to find a better way to promote conversations among team members and encourage these interactions. How to Solve It The first and most important thing you should do is make communication part of your company culture. This will encourage team members to interact with each other and to speak up whenever there’s an issue or challenge that needs to be addressed. Not only this, but you also have to adopt communication tools that help you build a better team. Large brands like Meta have released business tools like Workplace to help knit closer teams, but there are many alternatives, so it’s important to find one that suits your requirements. In addition to improving how your team interacts, alternative team communication tools like Workmates can also help you reduce communications-related costs, especially if you calculate long-term cost savings. Scenario #4: Little to No Attention to Security Best Practices Remote team members are involved in 62% of all security breaches because these professionals don’t tend to focus on security. This is understandable because, in conventional office environments, the IT and management teams carry most of the burden from this perspective. When having a remote team, a lot of these responsibilities fall on the shoulders of each individual, but not all employees are even aware that this may be an issue. How to Solve It Awareness is everything when it comes to security, so your first course of action should be to set up regular training sessions that revolve around company security. Take the time to explain the different ways that cyber criminals target companies and the impact that a security breach may have. Additionally, make sure that your team has the tools they need to work online safely, like a virtual private network (VPN). Consider purchasing a subscription during a sale like a VPN CyberMonday promotion to get an account for your whole team at a discounted price. Scenario #5: Poor Schedule Adherence and Availability While office workers are not always as productive as remote team members, it’s important to note that schedule adherence and availability are not big issues with the former group. With the latter, it can become a challenge. In many cases, not having your team members online at the same time can result in canceled or postponed meetings and tasks. This, in turn, can delay milestones and cause other operational delays that translate into losses. How to Solve It For starters, it’s important for your leaders to display their leadership skills and display exemplary behavior. In other words, you should encourage everyone in your company, including C-level managers, to stick to your opening hours. If your business allows for flexibility, consider establishing a schedule, sticking to it, and encouraging the rest of the team to do the same. To learn even more about managing remote teams and keeping employees working at home highly engaged, download our ebook now. Download now Advantages of Having Remote Team Members Higher Productivity (When Engaged!) More than 35% of professionals feel more productive when working online, and many studies suggest similar patterns. However, it’s important to note that your team has to be engaged in order to show this productivity boost. Besides lowering productivity, a lack of engagement can be an early sign of isolation in your team. Wider Talent Pool An undeniable result of having remote teams is that you now have access to a wider talent pool. When you choose to hire internationally, you invite experts with valuable new skills, experiences, and perspectives into your business. This diversity enriches your team for future business innovation. From Seattle to Sydney, you can now opt to work with professionals of all levels in different time zones. This can give you fresh ideas, allow you to connect with higher-level professionals, and improve your output without increasing your expenses. Lower Expenses Not only can remote team members keep costs low, they can actually help you save money. This is especially true if you’re renting a large office space. Besides saving on rent, your company can also cut costs on IT, maintenance, and cleaning expenses if your office is not used as often or at all. To Wrap Up Running a remote team will always be challenging, but modern technologies allow you to monitor and collaborate with location-independent contributors with more ease than ever before. The best part is that this setup can help boost productivity and attract top-level talent, but make sure to think about combating loneliness, creating a transparent environment, and overcoming other common obstacles managers face when working with a remote team. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now
Why Employer Branding Should Be At The Centre Of Your Recruitment Strategy
Why Employer Branding Should Be At The Centre Of Your Recruitment Strategy
Enhancing the hiring process has become a challenge for many small businesses across the globe. With so much competition from industry rivals, finding new ways to make your company appear desirable for recruits is essential. In a modern-day hiring landscape, brand reputation is important for more than 86% of women and 67% of men, making it a critical factor job seekers search for when applying for a new role. To stay ahead of the hiring curve, small business leaders should consider 'employer branding' as a key recruitment strategy moving forward. Not only does it help showcase a company's exciting culture, but it can significantly improve a brand's reputation across hiring boards and social media for a returned influx of recruitment. Don't just take our word for it. Let's jump into the ins and outs of employer branding and see how it could improve your company's recruitment success. What Is Employer Branding? According to experts at Hubspot, "Employer branding is the reputation you have as an employer among your employees and the workforce. It's also how you market your company to job seekers and internal employees." Did you know that 69% of current employers believe employer branding is important in recruitment? Businesses that prioritize their employer branding attract more talent on average simply by defining their culture and values to potential candidates. Whether you promote your brand identity via social posting or through the words of current employees, the more insight you give your new hires, the more likely they will be to engage with your brand's career options. Could Employer Branding Enhance Your Recruitment Strategy? It's no secret that today's job market is highly competitive. Hiring strong and effective talent should be at the top of the priority list for small businesses building a team from the ground up. Therefore, finding new ways to make your brand appear more desirable could be the difference between a surge in applications and a recruitment dead zone. Is employer branding the key to success? If you want your potential applicants to know that your company is a great place to work, positive employer branding is the way to go. Advertising everything from salaries to benefits, training opportunities, and company culture, employer branding is a simple yet effective marketing tactic. A whopping 9 out of 10 candidates are looking for a position in a company that actively maintains its employer branding, as these companies tend to be well-known and appear as authoritative leaders within a niche industry. Poor employee reviews, a lack of social media presence, and a recruitment process needing more detail and career information/opportunities are signs of lousy employer branding. Here are some of the key benefits associated with making a positive impression on your recruits: Profitability: If you prioritize a positive brand reputation, you'll be sure to see the top talent coming your way. Hiring the best job seekers who are passionate about their work helps reduce attrition, saving on rehiring costs and allowing profits to be reinvested into company growth. Industry Reputation: If your organization has a visibly strong employer reputation, i.e., great reviews and testimonials and constant employee coverage, you're more likely to attract industry-wide job seekers. Better still, if you have a high reputation across several platforms, job seekers may even present themselves to you before you advertise a position. Inspiring Loyalty: Employer branding is only positive when a company pours effort into keeping its current employees satisfied. Treating your employees to benefits, learning opportunities, and treats is an easy way to inspire loyalty, reduce attrition, and encourage current employees to speak positively about your brand. A brand that introduces positive employer representation to its recruitment strategy can reduce turnover by a staggering 28% and cost per hire by a profit-changing 50%. If that's not an incentive to introduce an employer branding strategy, we need to know what is. “Interim Healthcare SLC needed HR technology, and we’re pleased with the results we’ve gained from LIKE.TG’s solutions for recruiting, onboarding, and employee engagement. Yet it’s an opportunity for all Interim franchises. It would be so great if each franchise owner could implement similar solutions to replace legacy systems that might not work as well as they should.” Michael Hawkins Franchise Owner of Interim HealthCare SLC Learn More How To Boost Your Employer Branding In 4 Easy Steps Now we've learned about the benefits of employer branding, it's time to learn how to implement it into your current recruitment strategy. Here are four ways to get the ball rolling with employer branding. What Are Your Current Company Values? Before engaging with an employer branding strategy, it's time to strip back your current branding and start reviewing your foundations. What are your current values? How do you promote them to current and future employees? These should be some of the key questions you ask yourself before moving forward. Focusing on your company's vision, values, and culture makes it much easier to curate a campaign that attracts your desired talent. To start, complete a brand audit, send out internal feedback forms and surveys, and conduct social media searches for data on your ideal candidates and your competitor's branding strategies. These are all great starting points for a branding strategy that will stick. Leverage Your Current Employees Most job seekers are eager to hear from the monkeys rather than the organ grinder. Positive employee reviews and success stories could differentiate between an application and a miss for top talent seekers. According to experts at Edelman, employers are up to three times as credible as a company CEO, so having their voices at the center of your branding strategy is crucial. Take SoulCycle as an example of a company that leverages its employees well. This fitness brand uses company benefits and incentives to encourage its employees to speak positively about their experience working there. For example, employees can take ulterior SoulCycle classes for free and use their fitness centers for fun - not just work. Prioritize a Positive Onboarding Process Instilling a competitive company brand image all starts with the onboarding process. Studies show that if new hires are unsatisfied with their first impression of the role, they are twice as likely to seek a new opportunity. Therefore, providing a revolutionizing onboarding approach to new employees is important, especially if you're looking to reduce your turnover rate. Give your recruits a chance to explore their workload creatively, offering them new development opportunities from the beginning. Optimizing onboarding may be timely, but the positives outweigh the negatives. All areas of a new hire's first impression should be enhanced for the best experience possible. Why not create your website with interactive video content, documents, and training materials that new team members can access anytime? Or organize a team-building activity that introduces new employees organically to the company culture? Getting creative with onboarding is a fun yet crucial step to improving your employer branding. Get Stuck Into Social Media Last but not least, it's time to think about your social media presence. Did you know that 90% of applicants find their dream role on either Facebook or LinkedIn? Taking the time to advertise your brand across social platforms is a great way to inspire excitement around your workplace. Document company and individual employee achievements, and remember also to showcase the fun stuff, like work outings and summer parties. Starbucks knows how to use social media to their advantage when it comes to employee branding. Referring to current employees as 'partners' instils a sense of equality between staff members, especially in an online world. Better still, after creating their own @StarbucksJobs accounts on social platforms, they regularly share employee stories and show appreciation for their workers. Source: (Instagram: @Starbucksjobs) What's Next For Employer Branding? As the recruitment market heats up again post-Covid, the competition to secure the best talent is back in full swing. "By focusing on employer brand, leaders have an opportunity to deliver tremendous strategic impact to their organizations," says Celia Fleischaker, CMO at Verint. "As companies continue to face shifting dynamics in the workforce, the value of employer branding has never been greater." The finishing question is, when will you start your employer branding journey? Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now
Managing Digital Employee Documents for Efficiency and Security
Managing Digital Employee Documents for Efficiency and Security
As companies of all stripes rapidly undergo digital transformation, the shift from paper-based to digital systems is essential not just for operational efficiency but also for strategic HR management. It's integral for you, as a part of an HR department, to understand how digital document management can simplify the handling of employee records, from onboarding paperwork to performance reviews. Digital HR document management systems are designed to streamline how you capture, store, organize, and retrieve important files electronically, thereby saving time and reducing human error. With the right tools, you can enhance data accuracy and accessibility while ensuring compliance with data protection regulations. By automating routine tasks, HR professionals can focus more on strategic initiatives such as talent acquisition and employee development. As a result, seamless access to personal files and HR-related documents empowers employees and fosters a more transparent workplace culture. Designing a Digital Onboarding Workflow A well-designed digital onboarding workflow is a critical prerequisite for fostering an efficient and successful hiring process. By leveraging automation and cloud-based systems, HR departments can streamline the onboarding experience, ensuring new hires integrate smoothly into their new roles. Streamlining Hiring Processes When structuring your onboarding workflow, focus on making each step as efficient as possible. Begin by establishing a series of automated, cloud-based forms for candidates to fill out. Utilizing a central digital platform allows for these forms to be accessed and processed anywhere, enabling a flexible and coherent flow of information. Consider integrating tools that streamline E-Verify and Form I-9, which are crucial for verifying employment eligibility and onboarding legally. Utilizing E-Signatures for Efficiency To further enhance the efficiency of your onboarding workflow, incorporate e-signatures into the process. This technology allows employees to securely sign documents online, eliminating the need for physical paperwork and reducing the time taken to complete this crucial step. It not only expedites the hiring process but also provides a digital trail that's easily auditable - crucial for compliance and record-keeping. By focusing on these areas, your digital onboarding workflow will become a beacon of efficiency, paving the way for a smooth transition for your new employees. Secure Employee Document Management In human resources, safeguarding employees' personal information is a priority at all times. Ensuring that digital documents are managed with utmost security is not only a matter of maintaining trust but also of adhering to legal standards. Encryption and Data Security Measures You should implement robust data security measures to protect sensitive employee information in your company. PDF documents, widely used for their compatibility and consistency across platforms, should be encrypted, allowing only authorized individuals to access content. Investing in the best PDF SDK solutions can offer tools that enhance document security with features like password protection and controlled access to PDF files. Encryption isn't just for PDF document management—it's essential across all types of files to prevent unauthorized access and data breaches. This includes the e-signatures on your documents, which should use stringent security protocols to ensure they're legally binding and tamper-proof. Compliance and Regulatory Requirements Your document management system must adhere to compliance and regulatory requirements. Whether it's HIPAA, GDPR, or other privacy laws, understanding your compliance obligations and ensuring that your system aligns with them is critical to avoid hefty fines and legal repercussions. Central to this is handling personal information securely and with confidentiality. Encryption and access controls are part of meeting these compliance needs, ensuring that sensitive information, such as personal employee data, is shielded from those without proper clearance. Risk Mitigation and Audit Trails Managing security risks is an ongoing process, and audit trails play a significant role in documenting access and changes to employee files. Audit trails help you track who accessed or modified a document, and when and how it was altered, creating a transparent record that can be reviewed for irregularities. It is crucial to have systems in place that automatically log activities related to sensitive documents. This visibility not only helps with risk mitigation but also supports accountability and can be critical during internal or external audits. It creates a framework wherein document security is maintained through consistent monitoring and reassessment of potential vulnerabilities. Enhancing HR Operations with Cloud-Based Solutions Cloud-based solutions are transforming how HR departments manage employee data, making operations more efficient and secure. Advantages of Cloud Storage and Accessibility Embracing cloud storage enhances your organization's data management by offering scalable storage space and omnipresent accessibility. Cloud-based systems enable you to securely store vast amounts of sensitive employee documents, with the added benefit of accessing these documents from any location, at any time. Taking things a step further, combining AI and cloud solutions allows organizations to maintain the highest degree of accessibility while freeing up time by removing the need for manual, repetitive tasks such as admin work. This level of accessibility and efficiency supports a more agile HR operation that can react swiftly to organizational needs in a much more systematic way. Collaboration and Support Tools Cloud-based solutions amplify your team's ability to collaborate. Shared access to documents, simultaneous editing, and real-time updates ensure everyone is on the same page. Tools integrated into cloud-based Document Management Systems (DMS) enhance this collaboration, allowing you to provide support and gather feedback efficiently. Integration with other HR systems streamlines processes, linking employee data directly to their documents and profiles within your organization. Integrating HR Document Management Software Integrating HR document management software into your cloud solution can be a game-changer. It not only centralizes your data but also empowers your HR team to automate workflows, such as onboarding or updating employee records. Cloud-based DMS tools often come with robust security measures designed to protect sensitive data—essential for maintaining the confidentiality and integrity of employee information long term. With cloud storage, you can ensure that security is a top priority. Integrating these systems helps you maintain compliance with regulations and provides peace of mind. Document Lifecycle Management in HR Effective document lifecycle management is essential, ensuring secure storage, easy retrieval, and compliance with retention policies. This strategy forms the backbone of any efficient HR department, ensuring that the information is managed properly from the moment it enters the company's system to its eventual archiving or disposal. Automation of File Retention and Expiration With a document management system, the automation of file retention and expiration becomes streamlined. You can set up retention policies specific to the type of document, which dictate how long they must be stored based on legal requirements and company needs. Automation tools send notifications when documents near the end of their lifecycle, ensuring you execute timely updates or deletions, thereby enhancing your record-keeping efficiency. Archiving Strategies for HR Documents When it comes to archiving, it's crucial to categorize documents for easy retrieval. Use a combination of metadata, indexing, and folder structures within your document management system to efficiently store files that are no longer active but still important. An effective archiving strategy helps you maintain organizational clarity and complies with legal requirements for historical record retention. Employee File Management and Access Control Employee file management is about balancing accessibility and privacy. Access control mechanisms within your document management platform allow you to configure who can view, edit, or share specific documents. Through proper access control, you’ll secure sensitive information and protect personal data, ensuring your HR document management practices adhere to compliance standards and contribute to boosting employee retention. Implementing these measures, your HR department can handle employee documents efficiently, responding quickly to changes while maintaining a high standard of data management and protection. Optimizing HR Workflows and Employee Experience In the era of digital workplaces, the strategic integration of technology streamlines your HR workflows, ensuring superior employee experiences from recruitment to retirement. Automation is key to increasing efficiency within your HR department. By implementing digital systems that automate routine tasks, you free your HR teams to focus on strategic work. Improving Decision-Making with Accurate Employee Data Data is the backbone of informed decision-making. A digitized HR workflow helps maintain a repository of accurate employee information, which can be accessed and analyzed to make evidence-based decisions. This online pool of data, when correctly harnessed, supports your drive toward operational excellence and strategic planning. [Source: Unsplash] Promotion of a Paperless and Efficient Office Culture Transitioning to a paperless office not only aids the environment but also contributes to creating a lean and agile HR department. Embracing a paperless culture can significantly reduce clutter and improve the retrieval of important documents, making your workflow more efficient and dependable. By adopting process automation, ensuring data accuracy, and promoting a paperless office, you will enhance your HR team's capacity to deliver an exceptional employee experience. Transitioning to digital document management streamlines your HR processes, enhances security, and provides an accessible database. By taking the time to focus on which of the innovative tools at our disposal an HR department should incorporate, the process of managing and handling employee documents can be transformed from a frenzied inefficiency of paper into a sleek, reliable, and above all predictable process. If properly implemented, both HR professionals and employees benefit - both in terms of security, accessibility, and efficiency. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now
Recruiting Made Simple - Five Tips for Faster and Easier Hiring
Recruiting Made Simple - Five Tips for Faster and Easier Hiring
Recruiting is one of the most tedious tasks within a company. It can be a lengthy and complicated process if you don’t have the right tools for the job. You may have to sort through hundreds of resumes, and then you have to interview potential candidates, which can take weeks. But there are easier ways to hire new staff that won’t take up valuable time. With the right strategies and tools, you can streamline your hiring process and find top talent for your company. In this post, we’ve provided five valuable tips to make recruitment a breeze. 1. Improve Your Job Descriptions To attract and keep candidates engaged, who will hopefully go on to become good team members, make sure your job descriptions and job titles are accurate and attractive. Start your description with a catchy headline that stands out and shows exactly what the job is all about. Include a company description so that the candidate knows what your company does. Add a concise description of what the job entails and the responsibilities that the recruit will be expected to perform. Use a bullet form list for the responsibilities section instead of long sentences. Hiring managers need to be very detailed in their approach to this element of the process. This is where aspects such as soft skills, job requirements, and duties and responsibilities become key elements of your overall recruitment strategy. Include other attractive elements in your job description, such as perks or the salary you’re willing to offer. 2. Leverage Technology One of the reasons companies have slow recruitment processes is because they’re using outdated methods to hire new employees. They still manually sift through resumes and insist that candidates travel to the office for interviews. But if you leverage the right technology, you can streamline your hiring process. For example, you can search for the best background check site to verify past employment and check criminal records in a matter of minutes. Or use AI to screen resumes and use video calls to interview candidates. Additionally, you can also use Candidates Relationship Management (CRM) systems to improve or manage the candidate’s experience throughout the hiring process. You can also use social media sites like LinkedIn to find top talent in your industry. 3. Consider Pre-Screening There will be situations where you go through the entire hiring process with a candidate who’s actually not qualified for the job. This can waste time and money for the company. To avoid this mishap, consider pre-screening candidates before you interview them. The advantage of pre-screening new talent is that it weeds out unqualified candidates before the major interview stage. It helps you understand job applicants better by providing them with psychometric tests and skill assessments. 4. Use Structured Interview Questions Interviewing candidates is probably the longest part of the recruitment process. Some interviews may last 30 minutes, while others can go on for over an hour. However, an interview is the most crucial step because it allows you to assess a candidate’s motivation, skills, and their knowledge of the job. But your interview process can also turn out to be a waste of time if you’re not doing it correctly. You must follow a structured process to make it easier and faster to hire candidates. To do this, make sure you have a specific set of questions, and they must be the same for each candidate you interview. It’s also important to ask the right questions in an interview so you can get a better understanding of the type of employee a candidate is. Here is a list of questions you should ask in an interview: To learn more about recruitment methods, download our ebook now. Download now What are your interests in the job? How would your fellow colleagues describe you? What are your strengths and weaknesses? Do you prefer working on your own or in a team? How do you manage multiple projects? Do you work well under pressure? What are your long-term goals? How do you learn new skills? What is your ideal work environment? You can add more questions to the list depending on the information you want to analyze during the interview. 5. Consider Hiring Internally If you want to save time and money, then consider hiring internally. You’ll save money because you don’t have to post job descriptions and pay for advertising or use resume platforms to find talent. Internal employees already have the knowledge and skill set that you may be looking for to fulfill a role. Furthermore, if you regularly hire internally, it may increase employee retention because staff will aim to get promotions within your company. Employees may work harder to get noticed, so internal hires can also improve productivity, and they also offer the added bonus of being well across your company culture and could, therefore, already be a good fit to fill any relevant open positions. Final Thoughts Hiring new candidates doesn’t have to be a tedious process. All you need is the right strategies, like having structured questions or using the right platforms to perform certain tasks faster. If you’re struggling through the recruitment process, then use the tips in this article to help streamline the task. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now
How to Effectively Collect and Act on Employee Feedback to Improve the Employee Experience for Retail
How to Effectively Collect and Act on Employee Feedback to Improve the Employee Experience for Retail
In the retail industry, customer experience depends on customer interactions with employees. Consequently, employee experience is a paramount concern for management. So, how can we enrich your employee experience? The answer lies in effectively collecting and leveraging employee feedback. This article will feature the practical and technical aspects of this feedback collection. You’ll learn about the necessary tools and research methodologies. By using the feedback strategies laid out here, you will be well on your way to creating an enhanced retail environment where employees are motivated, customers are satisfied, and your business thrives. 1. Foster a Feedback Culture Before you can collect employee feedback, you must create an environment where people feel like their voices matter. Building an environment where feedback is encouraged means it has to be more than just a one-off survey. Feedback must be normal and seamlessly integrated into your company's culture and daily operations. Encourage your employees to freely share their thoughts, ideas, and areas of concern. This can be achieved by establishing open communication channels, such as weekly team meetings, suggestion boxes, or an online feedback platform. It's crucial that employees feel safe and comfortable giving feedback. This means ensuring there is no fear of retribution or negative consequences for speaking the truth. Encourage honesty and transparency by ensuring anonymity or confidentiality if requested. Building a positive feedback culture is not an overnight task. It requires time, patience, and continuous effort from management and employees. However, management must take the lead. Invest in training focusing on communication, empathy, and constructive feedback to foster a more open and supportive environment. By creating a culture that not only welcomes but also acts on feedback, you're setting the stage for an enhanced retail environment. Always remember, your employees are your first customers. If they're satisfied, your customers will be too. 2. Define Goals and Metrics Collecting employee feedback should always be guided by clearly defined goals and metrics. First, identify what the feedback will be used for—is it to inform changes in company policy, direct HR initiatives, or employee training programs, or perhaps to address different areas? Once your objectives are clear, set up specific, measurable goals. Create metrics to track the progress and effectiveness of your feedback-collecting efforts. Consider these potential metrics: Employee Happiness Index: This metric attempts to measure employee satisfaction within your workplace. It can be obtained through regular surveys, asking employees to rate their happiness on a scale. Ask questions covering diverse areas like work-life balance, relationships with peers and managers, and personal growth opportunities. Retention Rate: A high retention rate is a strong indication of a positive work environment. Tracking this metric over time can help you understand the impact of your initiatives on employee satisfaction and loyalty. Productivity Metrics: Increased productivity is often a positive outcome of an improved employee experience. There are various ways to measure productivity, such as tracking hours worked versus tasks completed or looking at sales figures or customer satisfaction ratings. Once your goals and metrics are finalized, it's crucial to decide on your research methodologies. Will you use surveys, interviews, focus groups, or perhaps a combination of these? Your methodology should align with your goals and the type of data you need to collect, and consider the integration of data integration tools where appropriate. Always remember the ultimate goal of collecting and acting on feedback is to enhance the employee experience. This, in turn, positively impacts customers, leading to a thriving retail business. 3. Choose a Methodology Now that we've firmly established the importance of setting clear goals and selecting appropriate metrics, it's time to dive into the next critical step: choosing a methodology for feedback collection. Different methods cater to different needs, and understanding their strengths and weaknesses is key to picking the most effective approach for your retail business. Let’s dive in. Survey Method Surveys are a popular method for collecting employee feedback due to their efficiency and ease of use. They enable you to collect quantitative data from a large group of employees at once. This may include metrics like job satisfaction, work-life balance, or perspective on company policies. Using online survey tools allows you to distribute surveys easily and anonymize responses. As a result, you’ll encourage honesty among respondents. However, surveys may not capture the depth of an employee's feelings or experiences due to their limiting responses to numbers and scores. Focus Groups Focus groups offer a more interactive way to collect feedback. They allow for open-ended discussions that may reveal deeper insights into employee concerns, attitudes, and perceptions. Participants can react to each other's comments, stimulating ideas that may not have surfaced in an individual context. However, they can be time-consuming and not feasible for larger organizations. It's also crucial to address potential groupthink and ensure a safe space for open dialogue. One-On-One Interviews One-on-one interviews provide an opportunity for personal, in-depth conversations. This method allows for a deeper understanding of individual employee experiences and can help uncover nuanced insights. Interviews can be conducted face-to-face, over the phone, or via video conferencing. They are especially valuable for addressing sensitive topics that employees may not feel comfortable sharing in a group setting. However, they are resource-intensive and may not represent the general workforce. Suggestion Boxes A classic feedback collection method, suggestion boxes allow employees to anonymously submit their ideas, grievances, or concerns. This method can encourage candidness as it ensures anonymity. However, feedback is often limited to what the employee chooses to share and lacks the opportunity for immediate follow-up or clarification. Remember, the choice of methodology should be dictated by your specific goals, the nature of the feedback you're seeking, and the resources available. You can also combine several methods to get a comprehensive understanding of the employee experience. 4. Tools for Collecting Feedback Choosing the right tool for collecting feedback is as important as choosing the right feedback-collecting method. The following are some of the most effective tools to make this process seamless while providing valuable insights. Online Survey Platforms Online survey platforms have become a cornerstone for collecting employee feedback. You can use form tools, but your best option is to use a dedicated platform like Workmates by LIKE.TG. This makes it easy to create and deploy surveys and has robust analysis and reporting features to learn how engaged your retail employees are. Employee Engagement Software While online survey platforms are great, you’re best served by more comprehensive tools. By working with Workmates employee engagement solution, you can not only collect feedback and run surveys but also view results in the context of other work factors. This tool integrates itself into the whole employee lifecycle, from recruitment to productivity to post-employment offboarding. This means that you have a substantial amount of data across the entire employee lifecycle to help you learn more about their concerns and experiences. Suggestion Boxes and Open-Door Policies Traditional methods are still crucial in collecting feedback. A physical or digital suggestion box allows employees to share their thoughts anonymously, encouraging candid feedback. An open-door policy, on the other hand, sends a clear message to your workforce that their opinions are appreciated and valued, fostering a culture of transparency and mutual respect. Remember, the key to successful feedback collection is choosing tools that align with your company's needs and culture. Whether you opt for a state-of-the-art software solution or a traditional approach, the goal is to create an environment where employees feel comfortable sharing their insights and experiences. To learn more about the features and capabilities available in Workmates, download our ebook now. Download now 5. Ask the Right Questions Asking the right questions changes everything when collecting employee feedback. The questions should be open-ended, specific, and directly linked to your goals and metrics. For instance, if you're trying to gauge the effectiveness of a new management style, a question like ‘How has the new management style affected your daily work?’ would be much more effective than a simple ‘Do you like the new management style?’. Make your questions specific and relevant. Instead of a broad query such as ‘How do you feel about the company culture?’, ask something like ‘What aspects of our company culture do you believe could be improved for better team collaboration?’. This will give you actionable feedback that goes beyond a mere assessment. Remember, your goal is to encourage honesty and transparency, so always assure employees that their feedback will remain confidential. By doing so, you create a safe space for employees to voice their genuine thoughts and suggestions, empowering you with the insights needed to improve and grow as an organization. 6. Analyze and Act on Feedback Analyzing and acting on the feedback you receive is a crucial step in improving your organization. Here's how to do it effectively: Organize Your Data: Use tools like Excel or Google Sheets to structure your feedback data for analysis. Categorize feedback based on themes, departments, or specific issues for easy pattern and trend identification. Identify Patterns and Trends: Dive deep into the organized feedback to find recurring themes or patterns, which can highlight areas for improvement or strengths to be enhanced. You can do this manually and use your intuition to see what emerges. Engage Experts: If required, involve professionals specializing in data analysis or sentiment interpretation. They offer unbiased views and thorough analysis. Today, you can easily carry out analysis and reporting with LIKE.TG. We also help with people analytics to show you a deeper picture of your employees' experience throughout our business. Communicate the Results Feedback only matters if you use it. What’s important is to communicate the outcomes of your survey, focus group, or open-door interviews to all participants. This includes not only the employees who provided the feedback but also the management team responsible for actioning the insights. As a part of this communication process, you should explicitly outline the changes that will be implemented due to the feedback. Whether it's a modification in workflow, introduction of new software, or a shift in company policy, each action plan should be detailed clearly. And explain how these changes will benefit employees. Communicating your feedback collection results builds trust and shows that your retail business not only values the feedback provided by the employees but also takes concrete actions based on it. This level of transparency enhances employee morale, encourages participation in future feedback initiatives, and grows your business. Leverage Feedback and Boost Employee Experiences in Retail You cannot overestimate the value of employee feedback in the retail sector. Feedback helps understand your employees' experiences, find areas for improvement, and support strategic decisions that drive business growth. It also fosters a culture of transparency and collaboration, which results in better employee retention and stronger team dynamics. So, take action today and collect feedback from employees in your retail business effectively with LIKE.TG! Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now
How AI Will Improve the Employee Experience
How AI Will Improve the Employee Experience
In today's evolving world of work, strong employee experience is one of the key contributors to business success. Organizations that invest in employee experience build a stronger employer brand, which helps them attract and retain the best talents. According to Qualtrics, only 64% of employees intend to stay at their current organizations, down from 70% in 2021. This shows that organizations have a long way to go to optimize the employee experience to get more workers to stay with them. Fortunately, advanced technology is available to take the employee experience to the next level. This article examines how to use AI for employee experience to boost engagement and create a better workplace environment. Why Employee Experience Matters How crucial is the employee experience to the success of an organization? Can you ignore the employee experience and still expect to thrive in this day and age? Definitely not! Organizations that use AI for employee experience understand that the business landscape is very competitive and you need your employees to operate at their best to succeed. Below are the key scenarios that make investing in the employee experience a wise decision for your organization. Recruiting Organizations with a strong employer brand find it easy to attract talent. You create a strong employer brand that increases your hiring competitiveness by prioritizing the employee experience from the onboarding phase to the exit interview. Employee Retention Employee turnover is very expensive. Not only are you losing talented individuals who perform critical tasks in the organization, but you’re also losing the investment you made to train and equip them with the right skills for the job. A positive employee experience is one of the factors that influence employee retention and prioritizing it increases the chances of your best employees staying with you. Employee Engagement A superior employee experience is the key to ensuring your employees are engaged. An engaged workforce is motivated to accomplish their goals, thereby increasing the organization’s overall productivity. Customer Satisfaction Happy employees often translate into happy customers. Engaged employees provide the best services to customers, leading to greater customer experience and loyalty. Increased Productivity Companies that are committed to enhancing the employee experience often experience a significant boost in productivity. This is because employees who are happy at work are willing to go above and beyond, resulting in higher output, improved quality of work, and increased efficiency. How to Use AI for Employee Experience Artificial intelligence is a powerful technology that will help you improve your operations when implemented correctly. Below are the top ways to use AI for employee experience. 1. Provide Enhanced Customer Support The traditional form of customer support places significant strain on your employees. This format requires customer support staff to respond promptly to all questions, issues, and concerns raised by customers. This can be pretty overwhelming to your employees, especially during busy periods like Christmas, Thanksgiving, and Black Friday. Your dedicated team may find themselves exhausted from repeatedly addressing the same inquiries from excited customers who expect instant responses. AI tools for customer support, like chatbots, can help you lift this burden off your staff to enhance the employee experience. You can create a chatbot to handle routine customer queries and provide quick solutions through AI commenting. This move not only lightens the load on your employees but also ensures efficient customer service, leading to enhanced customer satisfaction. You can also use an enterprise conversational AI platform to build an AI, train it, and implement AI Assistants to help resolve both customer and employee requests. Fin by Intercom is an excellent example of an AI chatbot you can use for seamless customer support. The tool uses sophisticated language models to provide conversational answers to customer queries. When not in a position to answer a question, it escalates the issue to a human agent to ensure customers get the support they need. Source [Intercom] Besides Fin, you can consider other AI chatbots for customer support. Here’s a comprehensive list of the best AI chatbots by Attrock that you can use to streamline your customer support and enhance the employee experience. 2. Assistance in Quality Content Creation To stay relevant and showcase your expertise, you’ll have to create a lot of content. Customers conduct extensive research before making a purchase and you want your content to be a valuable resource as they shop for the products you sell. But you must get ahead of the game with your research and demand forecasting to be able to plan and execute your strategy to meet your customer needs This demand for content places a significant strain on your employees who not only have to brainstorm relevant ideas but also create high-quality content that resonates with your target audience. This burden can lead to employee burnout, decreased creativity, and a drop in overall productivity. Fortunately, there’s a way to use AI for employee experience in this regard. By providing your employees with appropriate AI content marketing tools, they can create more high-quality content quickly and efficiently. Some of the ways your employees can use AI content tools to increase productivity include: Repurposing content: After creating a blog post, your content team can use an AI writing tool, like AI for Google Docs and AI paraphrasing to repurpose the article into concise posts for social media. An AI image generator can also be used to create custom images for blog posts and social media content Video content generation: Rather than spending hours creating videos from scratch, your digital marketers can use AI-text video generators to create simple marketing videos in seconds. Content optimization: AI tools can analyze your content for SEO and make suggestions to make it more discoverable for search engines. Data analysis: social media AI tools can also help show you the best times to post for peak engagement and tweak your audience targeting. Such AI content tools allow your employees to get more work done quickly. This increases their productivity and contributes to a better employee experience. 3. Automate Onboarding Another effective way to use AI for employee experience is through automated onboarding software. The onboarding process sets the tone for the employee experience for new hires and plays a pivotal role in their long-term satisfaction and productivity. During this process, the HR must work with the new hire to offer job-specific training, complete tasks, and integrate them into the company culture. Without the right tools, the onboarding process is often slow and inefficient, leading to delayed productivity and frustrated new hires. AI allows you to streamline this process to ensure new employees have the support they need to settle into their new roles. Automated onboarding allows you to add specific tasks to a queue and automatically trigger the next event to move the process quickly. The tools also allow you to customize your onboarding process to individual employees to make new hires feel valued and boost their engagement. 4. Facilitate Learning and Skill Honing You can also use AI for employee experience by leveraging AI-powered tools to analyze employee performance and offer personalized learning recommendations. Considering that continuous skill acquisition encourages professional growth, employees want the organizations they work for to provide them with appropriate learning opportunities to help them achieve their career goals. However, data from a Qualtrics survey shows that only 64% of employees believe their career goals can be met at their current organizations. To build a stronger employer brand and retain top talent, use AI learning tools to recommend relevant courses that help your employees sharpen their skills in a particular area. This will make it easy for your employees to achieve their career goals, boosting the employee experience. 5. Smart Talent Management Lastly, organizations can use AI for employee experience to optimize their workplace talent. AI tools can analyze employee data and identify employees who are best suited for a particular task based on past job performance. This will ensure tasks are assigned to employees with the right skills and experience, thus improving workplace productivity. It also identifies employees who are ready for promotion, enabling you to execute employee recognition and reward performance the right way. Conclusion Artificial intelligence is a powerful technology that offers numerous opportunities to improve business processes. Leveraging AI for employee experience is a transformative approach that can foster a more productive and supportive work environment. From streamlined customer support to optimized talent management, AI opens up many avenues for organizations to use technology to boost employee satisfaction. To use this technology effectively, assess your employee needs and find the right AI tool that solves the challenge you’re facing quickly and efficiently. No credit card needed Less than 5 min to set up
Healthcare Employment Trends: 5 Trends Shaping the Industry
Healthcare Employment Trends: 5 Trends Shaping the Industry
Healthcare professionals and patients are constantly changing as a result of new technologies and innovations. Employment trends within the industry are also changing as these developments result in a growing demand for skills and expertise. Here are five major trends impacting healthcare employment for job seekers and employers alike. One such trend is the increasing demand for healthcare tech jobs. Technological advancements have created a growing need for professionals who can navigate these technologies and apply them effectively in healthcare. Job openings and skill sets required for these positions have increased, making it an exciting and dynamic sector today. Another notable trend is the focus on addressing burnout and stress among healthcare professionals. As the industry grapples with ongoing challenges like the COVID-19 pandemic, employee burnout has become a significant concern that must be addressed. This has prompted employers to explore new strategies to attract and retain skilled employees, emphasizing better work-life balance and support structures. Changes in Patient Care and Access The healthcare industry has experienced various shifts in patient care and service access. Advancements in technology and changing patient preferences are contributing factors that impact healthcare employment trends. Telehealth and Telemedicine: Telehealth and telemedicine offer patients greater convenience by allowing them to access medical consultations, diagnoses, and treatments remotely. Moreover, telehealth was proven essential during the COVID-19 pandemic in maintaining patient care while reducing the risk of transmission. Home-Based Care: Another trend shaping healthcare is the growing popularity of at-home diagnostics and care. Patients appreciate the convenience and safety of receiving medical treatment in their homes rather than traveling to healthcare centers. Home-based care can also be more cost-effective and create a personalized treatment plan for patients with diverse healthcare needs. Care Delivery Models: New care delivery models include: Integrated care: Combining primary, secondary, and tertiary care with mental health and social care increases efficiency. Patient-centered Medical Homes (PCMHs): Patients receive comprehensive and coordinated care focusing on their long-term needs and preventive measures. Expanded Access to Healthcare: To increase accessibility more outpatient centers and clinics will be built, and services will be offered in nontraditional settings (like schools and workplaces). The healthcare sector may also begin working with other organizations and industries to address social determinants of health, such as affordable housing and food security. Convenience and Patient Experience: As patients place a higher value on convenience, healthcare providers are working to enhance their services by offering extended hours, online appointment scheduling, and virtual consultations. The patient experience is also a significant focus, with healthcare providers striving to ensure a personalized, efficient, and positive patient experience. These trends in patient care and access are expected to drive healthcare employment opportunities and shape the industry, ultimately benefiting patients and healthcare providers. Emerging Technological Trends in Healthcare Artificial Intelligence and Machine Learning Machine learning and artificial intelligence (AI) are used to enhance patient care. AI-powered robots increasingly assist surgical procedures and other tasks requiring extreme precision and accuracy. Additionally, machine learning algorithms enable faster and more efficient drug discovery. Telemedicine and Virtual Care Telemedicine and virtual care have become essential components of modern healthcare, particularly in the wake of the COVID-19 pandemic. Telehealth services offer patients remote access to medical professionals, facilitating consultations and routine check-ups without needing patients and healthcare providers to be physically present. This has significantly expanded the reach of healthcare and made it more accessible to people in remote locations. Telemedicine also reduces the burden on healthcare facilities by enabling remote monitoring and management of chronic disease patients. One prime example of the growing importance of telemedicine is seen in the increasing demand for healthcare tech jobs, showcasing the need for professionals who can bridge the gap between technology and healthcare. Wearable Devices and Personal Monitors Wearable devices and personal monitors in healthcare have seen impressive growth. Patients and healthcare professionals have largely embraced everything from smartwatches and fitness trackers to specialized equipment for monitoring specific health conditions, like blood pressure or glucose levels. By providing real-time data, these devices promote preventative care and personalized health management as they provide patients and healthcare workers with insights into the patient's health. Advancements in wearable technology will play a significant role in remote telehealth and virtual care services by providing crucial data for healthcare providers to monitor patients from afar. The Impact of the Pandemic on Healthcare Employment The COVID-19 pandemic had a significant impact on healthcare employment. The healthcare sector witnessed a considerable drop in employment at the beginning of the pandemic but has since largely rebounded to pre-pandemic levels. By October 2023, the health sector added 58,400 jobs over the previous month. Healthcare jobs, however, haven't been distributed evenly across the industry. The pandemic increased pressure on doctors and nurses, resulting in burnout and stress, highlighting the critical importance of staff engagement in healthcare. Additional challenges have been created for hospitals and patient care, as well as the ongoing nursing shortage. Meanwhile, employment levels remained relatively low in elderly care and skilled nursing facilities. Wage Increases: As hospitals faced increased demand and staffing challenges during the pandemic, there was an 8.5% increase in average hourly wages for hospital employees between February 2020 and August 2021. This trend will unlikely subside anytime soon, as the demand for experienced healthcare workers remains high. Shift in Patient Care: Along with employment trends, the pandemic also altered the nature of hospital patient care. Patient acuity increased as the length of hospital stays rose due to the severity of COVID-19 cases. This further intensified the workload and stress on the healthcare workforce, impacting their overall job satisfaction. Adoption of Healthcare Technology: The healthcare industry saw a surge in the adoption and integration of healthcare technology during the pandemic. Healthcare tech jobs witnessed significant growth as the need for professionals with expertise in data analytics, telemedicine, remote monitoring, and other tech-based solutions increased. Evolution of Nursing and Medicine An aging population, technological advances, and patient-centered care require adaptation in nursing and medicine Aging Population and Home-Based Care: Many older adults need healthcare services tailored to their needs as the global population ages. In response, home-based care has displaced hospital-based care. With their expertise in assessment, management, and care coordination, nurses are essential in providing quality care for older adults. Thus, skilled nurses with senior care experience are in greater demand in home-based care settings. Personalized Medicine: Medical treatments customized to individual patient's needs based on genetics, lifestyle, and environmental factors. For nurses to effectively integrate these new practices into their daily routines requires additional training and resources. Mental Health and Preventive Care: Nurses with specialized skills and training in these areas face a unique opportunity for early intervention and prevention of mental health issues, as they are often the first point of contact for patients with these concerns. Nursing Shortage: Nursing will continue to require more skilled professionals. The U.S. Bureau of Labor Statistics suggests nursing employment will grow by 9% from 2020 to 2030, adding about 276,800 new positions. The growing demand for healthcare services, an aging workforce, and limited capacity in nursing education programs all contribute to this shortage. The evolution of nursing and medicine has led to several key trends shaping the healthcare employment landscape. These trends, including home-based care, personalized medicine, mental health and preventive care, and the nursing shortage, demand increased training and resources for nurses to adapt and thrive. As healthcare evolves, nurses and other healthcare professionals will be more critical in delivering quality care to patients across various settings. “I can’t say this enough: Without LIKE.TG, we could not have communicated important project information or demonstrated that we could take on an increased workload. We now provide real-time workforce statistics and productivity reports that have helped us win more projects.” Shirley Garcia Auditing and Operations Administrator of Medlinks Cost Containment, Inc. and Medlinks Staffing, LLC Learn More Shaping the Future: Opportunities and Shifts in the Healthcare Workforce Offering new opportunities and reshaping the workforce adapts to changing needs. Providers face many challenges while the workforce pursues exciting innovations and jobs. One trend driving the industry's transformation is the increasing focus on prevention and population health. This shift has led to a demand for professionals specializing in preventive care, which influences healthcare employment trends. More emphasis is also placed on creating a culture of care in the healthcare sector. Strategic efforts such as cultivating a culture of care, supporting staff well-being, providing fair compensation, promoting diversity, and creating patient-centric work environments are becoming essential. HR's influence in healthcare plays a vital role in these areas, fostering a healthy and efficient work environment. Another significant trend is the rise of healthcare tech jobs. Integrating technology into the healthcare industry, such as tailored medication and virtual care, has led to the need for skilled professionals specialized in tech-driven fields like health informatics, telemedicine, and artificial intelligence. Additionally, upskilling is becoming a sought-after employee benefit in the healthcare industry. As providers strive to stay competitive in a changing market, enhancing their workforce with new skills will be necessary. Lastly, the growing diversity in patient populations is shaping the healthcare workforce. Emphasis on cultural competency and multilingual capabilities among providers are essential for catering to diverse patient needs. The healthcare industry is experiencing rapid change, providing exciting opportunities and shifting workforce dynamics. Taking advantage of these trends in innovations and jobs will be vital for providers and employees to truly shape the future of healthcare. Empowering Healthcare's Future with LIKE.TG A crucial aspect of addressing these healthcare employment trends is the effective use of human resources tools. LIKE.TG offers tools tailored for healthcare employers that will help you align with industry trends. Leveraging these tools will help you adapt and thrive in an ever-evolving industry. Employee Engagement: Workmates by LIKE.TG provides a platform for healthcare organizations to launch wellness and engagement programs. Through this tool, healthcare employers can create initiatives promoting work-life balance, mental health, and employee recognition, fostering a more supportive work culture. Streamlining Recruitment for Tech-Driven Healthcare Roles: As the demand for healthcare tech jobs rises, LIKE.TG's recruitment solutions can streamline attracting, hiring, and onboarding professionals with the required tech expertise. The tools can efficiently manage the influx of applications, helping identify candidates with the specific skill sets needed for these evolving roles. Facilitating Remote Work and Telemedicine: With the rise of telehealth, LIKE.TG's solutions can support the remote work infrastructure needed by healthcare providers. This includes managing remote teams, ensuring compliance with healthcare regulations, and facilitating seamless communication between healthcare professionals, whether they are in the field or working from home. 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Positive Workplace: Understanding the Impact on Employee Well-being
Positive Workplace: Understanding the Impact on Employee Well-being
Ever considered how your employees are doing? Their mood, health, and interest in work really matter for how well they perform. Remember, work and life are connected; if your employees are dealing with health or personal issues, it affects their job. At the same time, 35% of employees feel stressed due to work, and almost 60% show signs of depression. It's crucial for managers to tackle these challenges. Businesses do need to take proactive steps to ensure andsupport employee well-being. This article delves into how employee well-being affects the workplace and gives practical tips for keeping your team healthy and happy. What is employee well-being? Well-being is basically how someone feels about their health, happiness, and overall satisfaction with life. When we talk about employee well-being, it's all about their life quality at work. This covers their physical, emotional, mental, financial, and social aspects. Why does it matter? Because how your employees feel affects how they do their jobs - how focused, productive, and responsible they are. It's especially crucial in safety-sensitive jobs. For example, overworked workers may make mistakes handling powerful equipment. Employee well-being isn't just a buzzword; it's vital to create a positive and safe environment when ensuring a healthy workplace. And one more thing: Taking care of your employees isn't just a nice gesture - it's good for your business. When your team is happy and satisfied, they're more likely to be grateful and get more done, which ultimately makes your business more successful. Why employee well-being matters Understanding why employee well-being matters is critical. In today's competitive business world, employees often push themselves to the limit - working overtime, working from home, and staying connected. Ironically, this pursuit of success can lead to exhaustion. At the same time, in their rush to focus on improving productivity and efficiency, companies often lose sight of a key factor: employee well-being. Recent research shows that around 80% of employees are more engaged when companies have effective wellness programs. Additionally, 70% of employees are burnt out or are at risk of it. A whopping 87% believe employers should be more responsive to their needs. These numbers highlight the urgency of prioritizing employee well-being initiatives. And if you need more convincing, let's dive into the specific benefits for companies that care about employee well-being. Your employees are more engaged Let's start with the good news according to the Gallups survey: Engaged employees can boost profitability by 23%, increase sales by 18%, and enhance productivity by 14%. Furthermore, engaged employees experience a remarkable 66% improvement in overall well-being. Not only do these individuals find joy and satisfaction at work, they also thrive in their personal lives. They're less stressed, enjoy better health, and feel fulfilled both professionally and personally. Engaged and satisfied employees are an invaluable asset to your organization. Your employees experience a boost in productivity Think about how good it feels when you get a good night's sleep or spend time with loved ones without using devices. That refreshed feeling isn't just a feeling - it's backed by science. Research shows that proper sleep and relaxation play a major role in health and productivity. It's not just a vague idea; there's solid evidence that explains how our brains need time to recover and perform well. Getting enough sleep, taking breaks, and minimizing distractions like messages and emails are key to improving employee performance. To keep tabs on this, using employee performance software is a smart move - it helps track and manage the process effectively. Reduced employee turnover Research indicates that implementing employee wellness programs can cut turnover by as much as 40%. It's not rocket science - if people feel valued in your company, they're more likely to stay. This saves you from having to deal with sudden layoffs and keeps your budget intact. On the flip side, high turnover leads to increased replacement costs, causing significant financial strain. Losing an employee typically costs around 33% of his or her base salary. Clearly, there's a strong case for businesses to focus on reducing staff turnover, and one effective way is to prioritize employee well-being. Employees strive to learn and grow Creating a positive workplace means giving employees the opportunity to learn and grow. A reliable way to get there is to implement a learning analytics platform that is tailored to your business. This software not only helps employees acquire knowledge but also improves the overall efficiency of the organization. By identifying strengths and knowledge gaps, you can strategically manage training programs and ensure that employee learning directly benefits your business in the long run. Your company offers a positive work environment A toxic workplace is a major obstacle to employee well-being. It can result from misunderstandings between employees and ineffective management styles and can extend to unpleasant jokes, discrimination, and undue pressure. Research shows that 75% of employees have encountered a toxic workplace, with 87% agreeing it negatively impacts mental health. Ensuring a positive workplace is critical for employers, and can be achieved by gradually introducing employee well-being programs and monitoring their impact. The goal is clear: make a positive difference, enhance well-being, and foster thriving workplaces. Not only does this benefit the business, but it significantly improves people's lives. How to ensure employee well-being Fostering employee well-being isn't a quick fix; it's about making consistent, meaningful changes. Here are some steps to reshape your workplace culture, ensuring that employee well-being becomes a top priority. Cultivate a healthy work environment A healthy work environment covers many factors, from ergonomic office equipment to the option of taking short naps during the day, which has proven to boost productivity more than continuous mental work. Research indicates that sleep aids in information processing and internalization, while intense mental activity can hinder such outcomes. Many forward-thinking companies prioritize spaces for rest and exercise to enable employees to switch modes, fostering better health, happiness, and increased productivity. Offer flexible working hours When it comes to employee preferences for flexible work schedules, studies vary: 65% prefer to work remotely all the time; 73% want flexibility in working hours; 83% prefer a hybrid model. What's clear is that employees around the world value the ability to work remotely or to combine office-based and home-based work. In addition, 99% and 90% respectively believe that remote work options would improve their mental and physical health. By 2025, 80% of businesses are expected to move to more flexible work schedules. Help your team grow People enjoy their jobs more when they feel valued, recognized, and have opportunities to grow. Offering training options is key to keeping employees happy. When they can learn and grow, they're more likely to be engaged and stay. On the other hand, if there are no opportunities to grow or learn within the company, employees may choose to leave. That's why providing training, using tools like the aforementioned LAP or custom onboarding software, is critical. To promote employee well-being, consider these steps as well: Provide your team with the right tools. Implement policies that prioritize employee well-being. Tailor workloads to individual needs, health, and emotions. Foster a culture of transparency. Maintain a clear view of well-being indicators so that managers and leaders can intervene when needed. Harness the power of employee well-being Understanding the significance of employee well-being isn't just a trend; it's a must. Begin with small steps - offer flexible hours, shorter workweeks, counseling, or fitness perks. Gradually, your company culture will shift toward prioritizing employee well-being. Taking care of your employees will pay off with a healthy team atmosphere, unity, engagement, and ultimately, increased productivity and profits. No credit card needed Less than 5 min to set up
How Off-Sites Increase Employee Satisfaction and Productivity
How Off-Sites Increase Employee Satisfaction and Productivity
Amid the hustle and bustle of the modern workplace, the nostalgia for genuine work friendships and a harmonious, productive environment is palpable. One way of rekindling these bonds and optimizing productivity is hosting off-sites, maybe once or twice a year. Off-sites offer a unique blend of professional development and team-building, often in inspiring locations away from the daily workstations. They provide a refreshing change of scenery and activities, away from the familiar office walls. Curious to know how off-sites increase employee satisfaction and productivity? Well, we've done all the work and come up with 7 ways off-sites can achieve just that. Want to know them? Keep reading! 7 Ways Off-Sites Increase Employee Satisfaction and Productivity Off-site activities and programs can significantly improve employee satisfaction and productivity. That said, here are seven relevant ways in which they can achieve this: 1. Improve Team Bonding Off-sites are a catalyst for strengthening team bonding, as they create an environment that encourages employees to interact and collaborate in a more relaxed and informal setting. It fosters better relationships among team members, improves employee engagement, and increases employee productivity. So, how does team bonding improve employee satisfaction and productivity? Enhanced trust: Interactions outside the office foster trust, laying the foundation for more effective collaboration by reducing fear and judgment. Improved communication: Off-sites encourage open and honest communication, resulting in clearer workplace interactions and more efficient problem-solving. Boosted morale: Strong team bonds contribute to higher employee morale, which translates to a more positive work attitude. Increased productivity: Well-bonded teams tend to be more productive, completing tasks efficiently and reducing resource wastage. 2. Reduce Stress Levels Stress is a major concern in today's fast-paced work environments. Imagine the peak stress your team might experience during the tax season. Long working hours and workload can stress out the best of employees. In fact, studies have shown that in 2022, a staggering 80% of employees in Germany reported high or moderate stress levels, with a similar 66% of employees in the Netherlands facing the same challenges. Time spent away from the typical office environment during off-site can have a profound impact on reducing employee stress levels and, in turn, lead to improved well-being. Here's how: Taking employees out of their everyday work setting provides a welcome break from the demands and pressures of their roles. This respite from the usual hustle and bustle allows individuals to unwind and recharge, leading to a significant reduction in stress. The change of scenery, coupled with engaging activities or relaxation, creates a mental shift, enabling employees to disconnect from work-related stressors. As a result, employees experience: Decreased burnout and a sense of revitalization. Improved physical and mental health Increased job satisfaction Higher overall well-being Ultimately this fosters a more productive and motivated workforce. Employees return to work feeling re-energized, focused, and ready to tackle challenges with a refreshed perspective. 3. Employees Develop New Skills Some off-site activities often include structured training and workshops, enabling employees to acquire new skills and knowledge that they can apply directly to their roles. According to Attrock, providing training to improve employees’ skills helps boost productivity. Here’s an image showcasing main areas of workplace training you can focus on during training and workshops. According to the study, leadership and management is being considered as the main aspect of workplace training. When employees develop new skills through off-sites, several positive outcomes occur such as: They become better equipped to handle their job responsibilities, resulting in improved task execution and efficiency. Increase in confidence, as employees feel more capable in their roles, which, in turn, positively impacts their job satisfaction. Fosters a culture of continuous learning within the organization. This sends a powerful message to employees that their professional growth is valued, contributing to their overall job satisfaction and engagement. They are more likely to feel invested in their careers and the company's success. As employees become more skilled and confident, they can tackle challenges and assignments with a higher level of expertise and efficiency. That ultimately improves employee engagement and the overall productivity of the organization. 4. Enhance Creativity The change of scenery and break from routine inspires fresh ideas and fosters innovative thinking which ultimately leads to improved problem-solving and creativity. Off-sites enhance creativity by offering employees a different environment that breaks them free from the constraints of their usual workspace. This change in scenery stimulates new thought patterns and encourages individuals to think outside the box. But that’s not all. Collaborative activities and brainstorming sessions at off-sites often generate a mix of diverse perspectives, which can result in the creation of innovative solutions. Enhanced creativity not only benefits employees but also the organization as a whole. It fosters a sense of accomplishment, boosting employee morale and job satisfaction. Leads to more efficient and effective work processes, increasing productivity. Innovative ideas and solutions contribute to a more competitive and successful organization, enhancing employee satisfaction. Creates a stimulating and engaging environment, improving overall job satisfaction. What’s more? Creative solutions can lead to improved products, processes, and services, directly impacting the organization's productivity and competitiveness. 5. Encourage Employee Feedback Off-sites can serve as platforms for soliciting employee feedback and ideas for process improvement. During off-sites, employees are often provided with opportunities to voice their opinions, concerns, and suggestions in a more relaxed and open setting. This environment encourages candid discussions that may not occur within the confines of the workplace. Employees feel heard, respected, and valued when their feedback is not only welcomed but actively sought. Listening to employee feedback: Enhances their sense of value and engagement, boosting job satisfaction. Fosters a culture of open communication and collaboration, leading to higher job satisfaction. Encourages ownership and accountability among employees, further motivating them to perform their best. Fosters trust, which in turn positively impacts teamwork and overall productivity. Here’s an image showcasing more benefits of employee feedback: In addition, you can introduce a structured and user-friendly approach to gathering suggestions, concerns, and innovative ideas from your workforce. You can do so by leveraging employee advocacy tools like Workmates by LIKE.TG. Such tools provide a platform for employees to express their thoughts, making them an integral part of the organization's decision-making process. 6. Improve Conflict Resolution Off-sites provide a unique opportunity to focus on enhancing conflict resolution skills within the team. Through workshops, discussions, and practical exercises, employees can learn effective methods of employee conflict resolution. Here’s an image showcasing some of the conflict resolution strategies you can teach your employees. So, how does improved conflict resolution increase employee satisfaction and productivity? Reduced workplace tension: Conflict resolution training helps employees navigate disagreements with less stress and hostility. A reduction in workplace tension leads to a more comfortable and enjoyable working environment, increasing job satisfaction. Faster issue resolution: Enhanced conflict resolution skills mean that issues and disputes are resolved more swiftly. This prevents prolonged conflicts from negatively affecting productivity. Improved team dynamics: Teams that handle conflicts effectively tend to have stronger and more harmonious working relationships. Enhanced teamwork contributes to increased job satisfaction and collective productivity. All of these factors collectively contribute to higher employee satisfaction and enhanced productivity. 7. Reinforce Positive Company Culture During off-sites, employees engage in team-building activities, workshops, and shared experiences. These events create lasting memories and shared narratives that foster a sense of togetherness and reinforce the company's values and mission. You can use the off-site photos to showcase positive moments and camaraderie on your websites and social media. This not only highlights the organization's commitment to its employees but also projects a welcoming and inclusive culture to the public. In addition, you can ask your employees to write glowing testimonials and reviews about their experiences on Google. You can then embed Google reviews on your website. giving potential clients, partners, and future employees insights into the positive experiences of current employees. So, how can positive company culture improve employee satisfaction? A positive company culture fosters a sense of belonging, increasing job satisfaction. Positive company culture reduces turnover, preserving knowledge and boosting efficiency. A culture of respect and trust results in a happier and more engaged workforce. Final Thoughts Off-sites increase employee satisfaction and productivity by providing a unique platform for skill development, improved team dynamics, enhanced communication, and the nurturing of a positive company culture. This lasting increase in job satisfaction and productivity is a transformative force in the workplace. Hopefully, the insights above have inspired you to recognize the potential of off-sites in your company. Host off-sites and watch your organization and its people flourish, creating a more harmonious and productive work environment for everyone. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. Try It Now
5 Types of HR Tech That Deliver the Most Time Savings for Busy HR Teams
5 Types of HR Tech That Deliver the Most Time Savings for Busy HR Teams
HR departments around the world are facing a series of challenges. The past few years of economic turmoil and the dynamics of the pandemic have changed workplace expectations on many fronts. This has left HR personnel struggling to adapt to a new range of unfamiliar issues while trying to keep up with the demands of core HR functions. According to a 2023 Gartner survey, 80% of HR leaders say they are facing different challenges to those they encountered pre-COVID-19, with 55% fielding more employee requests on a wider variety of topics, and 45% agreeing that it’s gotten harder to juggle conflicting priorities. Many of these new issues are related to employee mental health and employee relations (ER) in general. Research carried out by Wade Macdonald found that 47% of senior HR stakeholders are dealing with far more ER issues than pre-pandemic, with the rise in grievances about mental health and wellbeing, as well as those relating to hybrid or remote working, comprising the majority of the new burden. Not surprisingly, this surge in challenges and leap in unfamiliar situations is exacting a toll on HR personnel. Gartner notes that 71% of respondents report a greater degree of burnout among their staff, and over half saw increased difficulty in retaining and recruiting HR employees. HR leaders are seeking solutions to the crisis in the making, and their main address is HR tech. Technologies for HR teams have developed significantly in recent years, delivering time-savings and boosting efficiency for a number of vital HR tasks, helping human employees to get more done, and freeing them to dedicate more time to issues that only they can resolve. Here, we explore HR technology to reveal five essential solutions crafted to provide significant time savings for HR professionals immersed in their daily tasks. 1. ATS Platforms Applicant Tracking System, or ATS, platforms, assist HR teams in navigating the complex and often frustrating process of recruiting and hiring. They automate recruitment workflows to save time on repetitive tasks like posting jobs; increase efficiency in filtering candidates; and ultimately improve compliance. ATS systems assign tasks and timeframes, monitor the recruiting funnel, and point you to the best sources for quality candidates to improve your candidate pipeline. LIKE.TG’s Recruit ATS allows HR personnel to push a single job posting to multiple job boards, create customized application portals, and send personalized emails or text messages to numerous applicants at once. The system collects and organizes applicant data, tracks interactions, and delivers easy-to-read reports, so you can see candidate information and assess suitability in a single interface. 2. Employee Onboarding Tools Employee onboarding tools smooth the tedious process of collecting employee data and onboarding new hires into your tech stack and work processes. An automated, cloud-based platform like LIKE.TG’s Onboard allows new hires to self-onboard through a personalized portal. It guides them through the process of completing forms and understanding employee management software, freeing HR for other tasks, and empowering new hires. Instead of repeating information on multiple paper forms, Onboard can pull data from the recruitment platform into the employee management system, reducing the risk of manual errors and saving time. With a digitized process, including approval workflows and checklists, there’s much less chance that something could be overlooked. 3. Payroll Apps Payroll is famously time-consuming, and it’s only becoming more so with the rise of hybrid, remote, and flex working. Cloud-based payroll automation solutions take over the grind of gathering and verifying data about hours worked, time off, overtime, and more, by pulling information from integrated HR systems. Automating payroll brings more accuracy to complex calculations about deductions, shift tallies, and bonuses. Payroll apps can automatically apply wage compliance rules, increasing trust in HR and saving HR employees from complicated, and often confusing, calculations. They also can handle payments and tax reporting, slashing the time that employees have to wait before they get their paycheck and increasing tax compliance. 4. Performance Review Platforms Performance management is notoriously sensitive and tedious, but performance review platforms like LIKE.TG’s Perform can help. Performance management software can automate tasks like gathering data and feedback, setting and measuring progress toward goals, and producing clear reports on individual, team, and organizational levels. With tools like Perform, it’s possible to customize evaluation templates to make them more relevant and informative, and invite employees to set and check off their own goals, increasing their sense of being heard. Once performance review is automated and streamlined, it can be conducted on an ongoing basis rather than intermittently, which delivers more support for employees and opens up better visibility into performance trends. 5. HR Financial Planning Tools Instead of using manual data entry and multiple spreadsheets to create and manage budgets, track expenses, forecast needs, and allocate resources, HR teams can automate it with HR financial planning tools. This enhances accuracy and significantly reduces the time spent on administrative budget management. In addition, HR financial planning software offers real-time insights into key financial metrics, making it easy to monitor labor costs, recruitment expenses, and other expenditures. This allows for informed decision-making and headcount spend optimization, enabling better alignment between HR strategies and broader organizational goals. By providing a comprehensive view of HR financial data, these tools empower teams to operate more efficiently and allocate resources more strategically. The Right HR Tools Can Rescue HR Teams For overstretched HR teams juggling increased employee expectations in a transformed workplace, HR tech can be a lifesaver. Automating routine tasks frees them from activities that can’t be delegated to software, and reducing the stress of overwork means they have more energy to dedicate to complex or sensitive situations. When it comes to HR, automation is quickly becoming a must-have. Try Workmates Interactive Demo Click trough it yourself withinteractive demo. 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How using LIKE.TG can financially boost communication service providers
How using LIKE.TG can financially boost communication service providers
A commissioned Forrester TEI Study reveals the numbers behind good customer serviceAre you having difficulty achieving or even tracking your SLAs? Are your agents spending too much time on the phone answering routine questions? Does your organization have critical information scattered across multiple support platforms?If you’re nodding yes to any of these, you’re not alone. Many communication service providers (CSPs) and other businesses around the world are struggling to provide a cohesive experience that gives customers what they want—quickly, simply, and efficiently.Problems that can be solved with the right infrastructure and managementCustomers get frustrated when they need to repeat information, as they are handed from one agent (and probably one platform) to another. And they get irritated when their issues aren’t resolved right away. Furthermore, agents get tired of wasting time and apologizing for problems created by siloed information and systems that are no fault of their own.These are problems that can be solved with the right service infrastructure and management, and we all know that when customer service is done right, it can generate a lot of upside. However, organizations often struggle to quantify what that may mean. Fortunately, a recent Forrester Total Economic Impact™ (TEI) study[1] commissioned by LIKE.TG identifies real numbers around the financial benefits of using LIKE.TG® Customer Service Management at a CSP.A peek at a provider’s ROI when they invest in great customer serviceIn an on-demand webinar, guest speaker Sean Owens, Principal Consultant of the Total Economic Impact Practice for Forrester Consulting, provided a sneak peek of the study’s findings. By viewing the webinar, you will learn how a global Tier 1 operator quantified the return on investment (ROI) they realized by using LIKE.TG Customer Service Management to transform their service infrastructure.This webinar will also provide you with a framework for evaluating the potential impact of deploying the LIKE.TG solution for your own organization. You may be surprised by all the different benefits an exceptional customer experience can deliver. Here are a few:Reducing costsThe consolidation of service platforms and knowledge repositories can enable you to: Achieve transparency Accelerate time to resolution Increase agent productivity Reduce a reliance on multiple, costly legacy systems The webinar will show you how these improvements can be quantified from a financial perspective and what they were worth (in the millions) over a three-year span for a communication service provider. Plus, you’ll learn what you can save just by delivering on service-level agreements (SLAs) and avoiding penalties.Using customer service to develop upsell opportunitiesYou may know that the right customer service solution can save your organization millions in ongoing support costs, but it can also help you generate income. Here’s the proof: the CSP in the study realized $2.1 million over three years in additional revenue. See how the CSP capitalized on opportunities to sell enhanced services and packages that provided additional value to the customer and additional revenue per user (RPU) to their business.Remembering unquantified benefits.While the webinar covers all the financial benefits associated with LIKE.TG Customer Service Management, there are also many intangible benefits that can be attained when you are able to deliver an exceptional, unified experience from end to end.For example, the provider in the study saw a 26-point improvement in their Net Promoter Score® (NPS) [1] for the business, thanks in part to the ease of self-service, faster resolution times, and consistent contact with a single agent they were able to offer. On the flip side, agent satisfaction also went up because agents were able to quickly and easily access all the case information they needed and weren’t bogged down by routine issues.Get all the insightsWatch the webinar and you’ll learn all the details on the hard, quantifiable benefits that transforming your customer service infrastructure may bring, as well as the other, more intangible results you could realize.[1] Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
Communication service providers in the time of COVID-19
Communication service providers in the time of COVID-19
Think about it. Without the efforts of communication service providers (CSPs) who handled a massive surge in traffic patterns, it would be much more difficult to work from home, learn online, or binge Tiger King. However, while they rose to the challenge, it also exposed the need for more agility in communications operations, sparking a renewed focus on the need for service transformation.Going forward, CSPs need to find a way to be more flexible, while simultaneously reducing costs in reaction to a slowing economy. And they will have to do it in a way that delivers an improved experience for agents, operations teams, and customers.Connecting the customer, the care, and the NOCThe challenge today is to create proactive service experiences that connect the customer, the care organization, and the network operations center (NOC).Imagine you’re an enterprise CIO during a major outage. The last thing you want is to be in the dark, unsure of what’s going on and when the outage will be resolved.Now imagine that the moment an outage occurs you immediately receive a text message with information on when it will be restored and any workarounds you can put in place. If you do contact customer care, you get quick answers and an estimated time for a fix. Meanwhile, within the operator, the NOC team can manage the affected services and track the SLA burn as they resolve the outage.This is a perfect example of a proactive service experience, and it is quickly becoming the gold standard for successful telecommunications companies. It can only be done when the NOC, with its context from network monitoring and network inventory data, can provide the relevant outage information to customer care, who can then use it it to alert the customer in real time. New products make it possibleAt LIKE.TG it is our mission to create these amazing, proactive, and connected service experiences. Which is why I’m so excited to introduce two new telecommunications products, Telecommunications Service Management and Telecommunications Network Performance Management, which will be generally available later this year.Built on the Now Platform®, the products will extend LIKE.TG’s capabilities in customer service and network operations with new telecommunications-specific apps for Proactive Customer Care and Automated Service Assurance. Product highlights include: End-to-end telecommunications service workflows will enable service providers to manage network and customer-initiated changes and troubles across services, automate issue resolution, and keep customers informed in their channel of choice. TMForum Open API-based OSS integrations and event correlation capabilities will help service providers quickly identify network issues and the associated service and customer impacts for faster resolution. eBonding will enable service providers to offer a direct connection for their enterprise customers, delivering a superior experience at a significantly reduced cost. Together, these products can help pivot the experience from reactive to proactive and connected. The result? Significantly reduced costs in terms of call avoidance, and flexibility for the future as customers migrate to SDN and 5G-based services.It’s a win for everyone—the customer, the agent, and the CSP. Welcome to the future of digital workflows for the communications industry.Use of Forward–Looking StatementsThis blog contains “forward–looking statements” regarding our expectations, future plans and performance. Forward–looking statements are subject to known and unknown risks and uncertainties and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward–looking statements. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, our results could differ materially from the results expressed or implied by the forward–looking statements we make. Factors that may cause actual results to differ materially from those in any forward–looking statements include: (i) delays and unexpected difficulties and expenses in making generally available the telecommunications products, (ii) uncertainty whether sales of such products will justify these investments and (iii) changes in the regulatory landscape relevant to enterprises operating in the telecommunications industry. We undertake no obligation, and do not intend, to update these forward–looking statements
The Keys to Unlocking Growth in Telecom
The Keys to Unlocking Growth in Telecom
The telecom industry is seeing major growth but also big shakeups. Communication Service Providers (CSPs) are transforming from only being providers of communication and data services into essential business partners, co-innovating with their customers while providing an increasing number of value-added services such as multi-cloud, the Internet of Things (IoT), 5G, mission-critical applications and cybersecurity. For both mobile and fixed operators, the complexity of service delivery on their networks continues to increase and customers are demanding more than ever before.CSPs are responding by revamping and rebuilding their portfolios and offerings to enable fluid, digital experiences. Leading operators are taking this further not just to survive but thrive in this new landscape. While laying this digital foundation, they are also focusing on strategic areas to unlock competitive differentiation and growth, starting with transforming their customer experiences.Here are some of the keys to help CSPs unlock growth.Connecting the organization and channelsOne of the most significant problems in current CSP customer experiences is that disconnected departments and systems prevent the delivery of exceptional customer service. Without a complete picture of a customer’s product and service usage, operational performance, service interactions, and related information, issue resolution slows, and customer satisfaction remains low.No customer wants to be in the dark, and no operator wants to find itself in the cross-hairs of regulators with impacted services magnified by a poor response. Take, for example, a network outage that affects a coverage area. With centralized visibility and operational insights: The Network Operations Center (NOC) and dispatched field service team can update the issue and the estimated time to resolution (TTR) Using this information customer teams can pro-actively notify their impacted subscribers across multiple channels based on established escalation processes Customers are able to prepare and plan appropriately Customer service benefits from reducing inbound calls A connected organization improves the overall issue resolution experience for customers, ensuring better preparedness and the ability to reduce the impact of operational issues.Operators are in a 24x7 business and staff must be ready around the clock to support their users. Best in class operators are connecting workflows across departments, systems, and processes allow for a unified view of customer issues and drives accountability throughout the organization. This unlocks the ability to resolve customer issues more efficiently and effectively, creating significant business value.Increase agent productivity, drive efficiencyBusiness customers often have complex solutions in place, and an increasing number of connected applications, so accurate and knowledgeable professionals need to be able to support these extensive integrations adequately. Telecom services for clients often change with contract renewals causing a ripple effect across pricing, core services, service level agreements (SLAs), capacity levels and customer support levels. During these transitions, it is critical to have solid customer insight to properly address customer issues and concerns.The linchpin in keeping customers happy and the wheels of an organization rolling smoothly is knowledge. Knowledge needs to be captured, centralized and made accessible to get the latest information into the hands of the agent that needs it.Analytics, automation, and machine learning capabilities all provide agents with superpowers that help them increase their call resolution efficiency and ultimately leads to higher agent and customer satisfaction. Many contact centers are exploring artificial intelligence technologies to differentiate their service, such as classifying content, routing cases based on agent skills, or providing smarter chat bots.Leading CSP customer organizations are using advanced technology to unlock differentiated customer experiences and build smarter operations. Negative customer experience can impact a CSP’s reputation and overall brand. Routing customers and agents to the next best action, improving self-service, or speeding case classification all help free agent time to focus on the complex issues that require human intervention and ingenuity.Create value from what you knowService providers continue to improve their ability to diagnose and resolve issues and as a result, are gathering an exponential amount of data that can further advance service assurance and performance management. This data is a gold mine of information for creating an engine that drives improved customer loyalty, reducing churn and fueling growth.The industry is becoming more data-driven, encouraging increased integration of customer service platforms with operations and business support systems (OSS/BSS). This combination supports better service solutions, improved operational agility and breaks down organizational silos by connecting network infrastructure, business applications, and customer visibility.Consolidated systems allow for the optimization of operations and customer data, giving providers a more comprehensive view of the customer. Understanding all dimensions of a customer’s product and services helps providers proactively resolve issues and better understand their overall performance metrics such as response time and churn. The data can also provide actionable insights to increase the efficiency of time to market and agile operations.Craft a culture of experienceFinally, and perhaps most importantly, every operator needs to focus on crafting a culture of customer experience. Increasingly, solutions are software-defined and increase the pressure on providers to provide immediate and high-quality customer interactions. Customer experience leaders start with their differentiating purpose in mind and then focus on improving their most essential customer journeys first.Analyzing and mapping the customer journey can also reveal where proactive and transparent support opportunities will get the customer to their purpose faster and with less effort. By engaging the entire organization, the customer’s experience can be transformed into one that achieves the customer’s mission but also engenders customer satisfaction and even delight.From your service representatives – both customer service and field service – to engineering and finance, providing full visibility into the issue can more effectively focus the organization on root cause issue resolution. Removing organizational silos enables operators to focus on achieving the customer’s purpose thereby improving both the customer experience and service delivery.The takeawayCompetition and change are a given in today’s digital world. Competitors are just a click away, and loyalty is increasingly determined by experience, not product, service or length of a business relationship. CSP leaders are adopting a customer engagement mentality to drive market differentiation. In fact of CSPs, 68% view customer experience as their number one strategic priority.Communication Service Providers play a vital role in helping their business customers accelerate growth. Businesses are demanding better experiences and operators must deliver sophisticated products, better data and analytics, and organizational experience. Industry leaders must unlock this unprecedented opportunity and rework their customer experience to establish themselves as a valued partner, helping their customers expand and capture new digital opportunities while driving business growth.
New research shows the transformative power of AI
New research shows the transformative power of AI
The more I talk with LIKE.TG customers, the more excited I get about the transformative power of AI. Early adopters are reaping the benefits of AI-powered self-service, increased agent efficiency, enhanced developer productivity, and more.That’s why I’m excited to share the findings of LIKE.TG’s inaugural Enterprise AI Maturity Index study, conducted in partnership with Oxford Economics. The responses of 4,500 global business leaders confirm the revolutionary potential of AI, with 81% of the C-suite actively engaged in AI efforts.Last year, organizations allotted 15% of their technology budgets to AI. A decisive majority plan to increase AI spending next year.Those leading the charge, which we refer to as AI pacesetters, are doing so with the recognition that AI is not a point solution. They’re using it to integrate existing workflows and invent new ones to make their businesses run faster, smarter, and more efficiently. AI in actionI get inspired when I think about how British Telecom (BT) Group, with operations in 180 countries, embraced AI to reimagine its customer service processes, which formerly ran on 56 different legacy service management systems and involved 15,000 people.We were able to help BT Group get on a path to consolidating those service management systems on the LIKE.TG platform, automating processes, and saving nearly $32 million. That’s the power of AI.Food manufacturer Mondelez International is another example. AI-powered HR Service Delivery helped the company increase its overall employee self-service rate by 76%, while the AI Search functionality in Employee Center helped improve deflection rates to between 30% and 60%, depending on the region. Those are significant improvements.AI for the winMost organizations we surveyed are early in their journey toward AI maturity. But the pacesetters are supercharging their AI efforts, scaling AI with groundbreaking cross-functional workflows, and building the right skills across their organizations.The numbers speak for themselves: 74% of AI pacesetters are already seeing a positive return on investment, and one in three is hitting returns of 15% or more.The reality is AI offers organizations an attainable way to connect people, processes, and technologies across the enterprise with cross-functional workflows. That integrated approach can create a competitive advantage. Laying the groundwork today to be an AI-connected enterprise tomorrow is imperative.Get more insights about the transformative power of AI in the complimentary Enterprise AI Maturity Index 2024.
Best practices for digital transformation in the telecom sector
Best practices for digital transformation in the telecom sector
As a former ‘customer side’ telecom professional, I’m in the fortunate position of having regular and open discussions with CEOs and CIOs across the industry.We talk about the issues and challenges facing the telecom industry and the exciting opportunities for change and growth.Not surprisingly, a major topic among us in recent months has been the impact of the COVID-19 pandemic and the lessons learned from this period. While the lifting of lockdowns brings a shift in focus, it is still unchartered territory, and how the industry can best move forward remains an open questionTo gauge sector opinion on this issue, we recently held a roundtable (virtual, of course) with five major telecom players across EMEA. It was a fantastic opportunity to hear about the experiences of digital transformation and the major role it’s playing in shaping post-COVID strategies.I’ve outlined the key takeaways from the session and our conclusions about what is really needed to achieve resilient and effective digital transformation in telecom organizations.People powerWe all agreed that creating the best possible customer experiences required starting with the experiences of our own employees. A happy and fulfilled workforce is more productive, collaborative, and more likely to embrace change. Employee satisfaction remains one of the most important goals for any telecom business.We also agreed that simply introducing a technology platform is never enough to effect change. The tools themselves do not make a transformation project successful -- people do. We discussed how getting people to buy into change had to happen on two levels:1. Executive level: To ensure transformation is successful within a business, you have to get buy-in from the very top — and not just fleeting support or approval. It must be a passion project that they can throw themselves behind.Pressures and challenges will always come in the form of questions around budget, timing and ROI, but if the project is actively sponsored by a C-level exec, then the workforce is much more likely to engage.2. Senior management level: One step down from the C-level ‘sponsor’ of a digital transformation programme is the senior management decision makers. This group must establish common and achievable goals that can be filtered down to teams. Without this clarity, a project can spin out of control. Managers must have a clear vision of their desired outcome and a realistic idea of how the business will get there.Sending a clear messageAfter that project roadmap has been established, the next step, is execution – how teams are mobilised to get the job done. And this must always start with communication.A common theme in the roundtable was how challenging but vital it is to set out a clear mission to teams and employees about why the project is being done and why digital transformation is important. Everyone in the business must understand the objectives, benefits, and processes before they can be expected to engage.At this point, too, senior managers and executives will need to step in to remove any resistance to the project.Genuine concerns must be addressed, and any apprehensions should be weeded out as soon as possible so, they don’t fester within teams. Barriers should be raised publicly and discussed collaboratively, with clear messages given about how they will be tackled and overcome.Enabling acceptanceAnother unanimous agreement within the group was that it’s vital to invest time and resources into the longer-term business change process. It’s not realistic or fair to introduce new processes or platforms and expect everyone to be comfortable and confident with them right away.Training, early involvement and transparency are all key in making sure people know what’s coming, how to navigate change, and who to ask if they have a question or concern.In terms of the telecom sector specifically, we talked about the importance of engaging agents in the digital transformation process. B2B relationships in this industry are reliant on agents, so whenever a change is implemented, they must be empowered to feel like part of the transformation.You need to become the agent’s agent, giving them the support they need to navigate new processes.Restoring orderOne thing that emerged from the roundtable that was new (and fascinating) to me, was the concept of order management for B2B customers. Just as many of us during lockdown have become accustomed to ordering items and eagerly awaiting their arrival, it can be an anxious wait for business customers who have placed a large order with a telecom firm.For example, if a bank orders a batch of phones for employees, it needs to know when they are arriving, what set-up they require and what support is available. So, the concept of order management, where smart systems are used to catalogue and communicate the progress of an order to customers, is becoming increasingly welcome.A simple automated message that updates the customer on their order status is both reassuring and practical, allowing them to make the necessary arrangements to receive and process the delivery, thus giving the customer a great experience.The consumerisation of B2BIt was this last point that led us to discuss another topic that is close to my heart and becoming increasingly debated among telecom professionals. Personalisation and automation have, for a while, played a major part in consumer customer service–. They should in the B2B world, too.Taking the order management example mentioned above, as consumers we know we can expect similar order updates from retailers and delivery drivers. Food delivery services have become extremely creative in this regard; for example, offering an animated diagram depicting whether your order is being prepared or cooked or is already out for delivery. This level of personalisation and innovation brings a sense of joy and anticipation to the ordering process.It’s now time for businesses to embrace the benefits of this creativity in their B2B operations. We are, after all, people, whether we are operating in a personal or professional capacity.I strongly believe that telecom and other professional industries must take a page from the consumer book and implement personalised, digitally driven innovations to transform the customer experience.Telecom is a fast moving and highly competitive industry, and now more than ever we have to adapt and learn in order to grow and succeed.It was a privilege to host and participate in this roundtable, and I look forward to facilitating further discussion across the telecom sector so we can learn, develop, and succeed in our digital transformation efforts.
Unlocking the Telco Tangle
Unlocking the Telco Tangle
Simplifying the SpaghettiWhen I listen to our telecommunications customers describe their biggest frustrations, a consistent theme is the need to seamlessly connect across silos, systems, and processes. Work should be intuitive.But as work-from-home directives have transformed living rooms into makeshift offices, classrooms, and gyms, telcommunications providers – the backbone of the new normal – must transform operations and remove friction points to deliver seamless work experiences as transmission loads and reliance on networks skyrocket.As companies prepare to restart in the second half of 2020, telco executives must ensure that COVID-era digital transformation projects fit this new framework properly.Among all the changes for telcos this year, one thing has remained the same: the need to seek competitive advantage through greater agility and scale. Digitizing to become more customer-centric is non-negotiable, regardless of a company’s size or market position.Telcos require increasingly smart and flexible combinations of technology infrastructure, as they simplify the process of meeting the communication needs of consumer and enterprise customers.The customer journey, however, could hardly be more complex.Take the home broadband installation process: internet service providers must navigate numerous touchpoints in the provisioning process – including wholesale backhaul and transit providers, peering partners, physical installation, delivery and set up of routers, activation – before billing the customer.While most enterprises have four to five core platforms in their ecosystem that employees need to manage, for telcos that number is often greater.Digital transformation of the telco enterprise, therefore, two major goals: Unlocking productivity through automation and orchestration of workloads across every department, and creating great experiences for customers and employees – by focusing on what people encounter, observe, or feel when they interact with a service. Employees, for instance, shouldn’t have to spend a lot of time looking for things; to the contrary, things should come looking for them.It is this industry-wide challenge to simplify spaghetti-like internal systems and processes that led LIKE.TG to develop a solution specifically for telecommunications providers.Delivered in partnership with Accenture, our suite of workflows will change how telcos operate and support their delivery of reimagined customer experiences.We’ve created intelligent workflows that align customer care and service assurance by proactively anticipating customer-facing issues and addressing them quickly. Our solution uses machine learning to help remove back-office bottlenecks and orchestrate workflows between departments.By applying intelligence to everyday processes within the telco – prioritizing, categorizing, routing workflows, predicting anomalies – employees get more work more easily. Data can be quickly and accurately correlated to identify common errors. Remediations can be predicted, freeing up employees to personalize the customer experience.Francesco Venturini, Accenture’s senior managing director and communications media industry lead, said this new set of integrated solutions will improve automation, efficiency, and effectiveness in customer service management, service assurance, and intelligent network operations through a combination of technology, analytics, and operation solutions.Complexity demands simplicityAs organizations prepare for the next wave of challenges, investment in digital transformation will help reshape business and boost productivity. With the transition to 5G underway, and as utilities move into broadband and telcos eyeing new opportunities in the energy industry, customer experience will become the next competitive battleground.LIKE.TG’s telecommunications solution accelerates digital transformation, breathing new life into legacy platforms and putting people at the heart of every workflow. The onus is on senior executives to ensure that native digital experiences go well beyond front-of-house teams to embrace the enterprise.
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
AI translation apps: Benefits for your travels?
AI translation apps
Benefits for your travels?
This article explains the benefits of AI translation apps for travelers, which offer a practical and efficient solution worldwide.Despite the increasing accessibility of international travel, language barriers continue to pose a significant challenge. At LIKE.TG, our goal is to help you explore the world more easilyThe Revolution of AI in TranslationAI technology has revolutionized language translation, providing unprecedented accuracy and contextualization.These applications continuously learn, improving their ability to understand and translate linguistic and cultural nuances with each update.Benefits of AI Translation AppsTravel without language barriersImagine asking for directions, interacting with locals, or even resolving emergencies in a language you don’t speak.AI translation apps make it all possible, removing one of the biggest obstacles for travelers: language.Instant communicationImagine looking at a menu in an Italian restaurant and every dish sounds like a Harry Potter spell. This is where your AI translation app acts as your personal wand.Imagine having a magic button that allows you to instantly understand and speak any language. Well, in the real world, that “wand” fits in your pocket and is called an AI translation app.These apps are like having a personal mini translator with you 24/7, ready to help you order that strange dish on the menu without ending up eating something you can’t even pronounce.Whether you’re trying to unravel the mystery of a Japanese sign or want to know what the hell that road sign in Iceland means, the instant translation offered by some AI apps is your best friend.Cultural learning beyond wordsSome of these apps don’t just translate words for you; they immerse you in a pool of culture without the need for floats. Think of them as a bridge between you and the authentic native experiences that await you in every corner of the world.Suddenly you learn to say “thank you” in Italian so convincingly that even the “nonna” at the restaurant smiles at you.There are tools that not only teach you to speak like a native, but to understand their gestures, their jokes, and even prepare you to be the “King of Karaoke in Korea”.Gain independence and be the boss of your own trip.Need a tour guide? No way! With an AI translation app in your pocket, you become the hero of your own travel odyssey.These digital wonders give you the freedom to control your adventure, allowing you to discover those secret corners of Paris or navigate the back streets of Tokyo without becoming part of the scenery.They are your golden ticket to freedom, giving you the power to explore at your leisure without having to follow the pack like a duck in a line.It’s time to take the reins, blaze your own trail, and collect the epic stories everyone wants to hear.With these apps, independence isn’t just a word; it’s your new way of traveling.Improve your dining experienceHave you ever felt like a detective trying to solve the mystery of a foreign menu? With AI translation apps, the mystery is solved instantly.Imagine pointing your phone at a dish called “Risotto ai Funghi” and discovering that you’re not ordering a strange dessert, but a delicious rice with mushrooms.These apps are your personal Michelin guide, ensuring that every bite is an adventure for your taste buds and not an unwanted surprise.Makes using public transportation easierSay goodbye to the complicated signs and misunderstandings that get you around town.It’s like every traffic sign and schedule speaks your language, giving you a VIP pass to move around the city like a fish in water, ready to explain that the train leaves in 5 minutes, not 50.Suddenly, getting from point A to point B is as easy as ordering a pizza.Improve your personal safetyIn a pinch, these apps become your capeless hero. Whether it’s explaining a shellfish allergy or locating the nearest emergency exit, they help you communicate clearly and avoid those “lost in translation” moments no one wants to experience.Access real-time local information:See that poster about a local event? Yeah, the one that looks interesting but is in a language you don’t understand.With a quick scan, your translation app tells you all about that secret concert or food festival that only the locals go to.Congratulations! You’ve just upgraded your status from tourist to expert traveler.Flexibility and convenienceWant to change your plans and venture to a nearby town recommended by a local you met yesterday at the train station? Of course you can!With the confidence your translation app gives you, you can decide to follow that spontaneous advice and visit a nearby town without worrying about the language. Your trip, your rules.Choosing the best translation app for your travelsWhen choosing a translation app, it is important to consider the variety of languages available, the accuracy of the translation, and the additional features it offers.LIKE.TG apps, for example, stand out for their wide range of supported languages and innovative features that go beyond simple translation, such as real-time speech recognition and built-in language lessons.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
AI-based translation tools: Analysis and comparison of the best ones
AI-based translation tools
Analysis and comparison of the best ones
As globalization increases, companies and individuals are finding it necessary to communicate more frequently with people who speak different languages.As a result, the need for translation tools has become more pressing.The good news is that there are now AI-based translation tools that make the process of translating text and speech faster and more accurate than ever before.In this article, I will analyze and compare the best AI-based translation tools available, discussing their advantages, features and drawbacks.Introduction to AI-based translation toolsAI-based translation tools use artificial intelligence to translate text and speech from one language to another. These tools have become increasingly popular in recent years thanks to advances in machine learning and natural language processing. Such tools are faster, more accurate and can handle a higher volume of work.Benefits of using AI-based translation toolsOne of the main advantages of using AI-based translation tools is speed. These tools can translate large volumes of text in a matter of seconds, whereas it would take a human translator much longer to do the same job.They are less likely to make mistakes and can also be used to translate speeches in real time, which makes them very useful for international conferences or business meetings.Popular AI-based translation tools and their featuresThere are many AI-based translation tools, each with its own unique features. Here are some of the most popular ones and what they offer:1. Google TranslateGoogle Translate is one of the most well-known AI-based translation tools. It offers translations in over 100 languages and can be used to translate text, speech, and even images. Google Translate also offers a feature called “Conversation Mode,” which allows two people to have a conversation in different languages using the same device.2. Microsoft TranslatorMicrosoft Translator is another popular AI-based translation tool. It offers translations in over 60 languages and can be used to translate text, speech, and images. Microsoft Translator also offers a feature called “Live Feature,” which allows two people to have a conversation in different languages using their own devices.3. DeepLDeepL is a newer AI-based translation tool, but it has quickly gained popularity thanks to its high-quality translations. It offers translations in nine languages and can be used to translate text. DeepL uses deep learning algorithms to produce translations that are more accurate and natural-sounding than those produced by other translation tools.4. LIKE.TG TranslateLIKE.TG Translate is a relatively new AI-based translation tool that has gained popularity in recent years. It is available in over 125 languages and can translate text, voice and images. One of the unique features of LIKE.TG Translate is its ability to translate text within other apps.The best feature of these apps is that not only do they base their translation using AI but they have a team of native translators behind them constantly improving their applications to make them even better.Factors to consider when choosing an AI-based translation toolWhen choosing an AI-based translation tool, there are several factors to consider. The first is the languages you need to translate. Make sure the tool you choose supports the languages you need. The second factor is the type of translations you need. Do you need to translate text, speech, or images? Do you need real-time translation for conversations? The third factor is the accuracy of the translations. Consider the quality of the translations produced by each tool. Lastly, consider the cost of the tool. Some AI-based translation tools are free, while others require a subscription or payment per use.Pros and cons of using AI-based translation toolsLike any tool, AI-based translation tools have pros and cons. Here are some of the main advantages and drawbacks of using these tools:After a thorough analysis, I can faithfully describe to you some of the most characteristic pros and cons of these tools:PROSAccuracy: These tools are able to better understand the context and syntax of the language, which translates into greater translation accuracy.Speed: Translating large amounts of text can take a long time if done manually, whereas AI-based translation tools are able to process large amounts of text in a matter of seconds.Cost savings: AI-based translation tools are often less expensive than human translation services, especially for large projects.Integrations: Many of these tools integrate with other platforms and productivity tools, making them easy to use in different contexts.CONSLack of context: These tools often lack context, which can result in inaccurate or inconsistent translations. For example, a literal translation of a sentence in one language into another may not take into account cultural connotations or social context and result in a translation that makes no sense.Lack of accuracy: Although AI-based translation tools have improved significantly in recent years, they are still not as accurate as humans. Translations can be inaccurate or have grammatical and spelling errors, especially in more complex or technical languages.They cannot capture nuances or tones: Such translation tools cannot capture nuances or tones that are often important in human communication. For example, they may miss the sarcastic or ironic tone of a sentence and translate it literally.Language dependency: language dependent, meaning that they work best for translating between widely spoken and documented languages but do not represent less common languages or regional dialects well. .Cost: While there are some available for free, many of the high-quality tools are quite expensive.Lack of customization: AI-based translation tools cannot be customized to meet the specific needs of an individual or company. This can limit their usefulness especially when highly specialized or technical translation is required.Privacy and security: Some tools collect and store sensitive data, which can raise serious concerns about data privacy and security.In conclusion, AI-based translation tools offer a number of advantages in terms of speed, accuracy and cost, but it is important to be aware of their limitations and challenges when selecting a tool.How AI-based translation tools are changing the translation industryAI-based translation tools are changing the translation industry in several ways. The first is that the translation process is faster and more efficient. This allows translators to handle larger volumes of work and deliver projects faster. The second way in which they are changing the industry is that specialized translators are becoming more in demand, as human quality is irreplaceable and although they can do basic translations, they have problems with technical or specialized language.This means that specialized translators in certain areas are more in demand than ever.The future of AI-based translation toolsThe future of AI-based translation tools is bright. As technology continues to advance, these tools will become even more sophisticated and accurate. We may eventually see a tool capable of handling all forms of language, including slang and regional dialects. It is also possible that they will become more integrated into our daily lives, allowing us to communicate with people who speak different languages more easily than ever before, yet experts continue to warn that humans cannot be replaced.Conclusion and recommendations for the best AI-based translation toolsIn conclusion, AI-based translation tools offer many advantages over traditional methods. They are faster, more accurate and can handle a higher volume of work. However, it is important to consider the languages you need to translate, the type of translations you need, the accuracy of the translations and the cost of the tool when choosing an AI-based translation tool, because at the end of the day no AI can replace a human being, nor can it emulate the human quality that a human being can bring to us.Based on our analysis and comparison, we recommend Google Translate for its versatility and variety of features. However, if you need high quality translations, LIKE.TG Translate may be the best choice.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
Artificial intelligence (AI) in language teaching: Future perspectives and challenges
Artificial intelligence (AI) in language teaching
Future perspectives and challenges
In a world where educational technology is advancing by leaps and bounds, it is no surprise that artificial intelligence is revolutionizing the way we learn languages.The combination of machine learning in education and AI in language teaching has opened up a range of exciting possibilities and, at the same time, poses challenges that we must face to make the most of this innovation.What is Artificial Intelligence in Language Teaching?Artificial intelligence (AI) in language teaching refers to the use of algorithms and computer systems to facilitate the process of learning a new language.From mobile apps to online platforms, AI has been integrated into a variety of tools designed to help students improve their language skills efficiently and effectively.Advances in AI and its challenges in language learningArtificial intelligence (AI) is radically transforming the way we learn languages. With the emergence of AI-powered apps and platforms, students have access to innovative tools that personalize learning to their individual needs.These tools use machine learning algorithms to analyze student progress and deliver tailored content, from grammar exercises to conversation practice.Additionally, AI-powered translation has significantly improved in accuracy and speed. Apps like LIKE.TG Translate allow users to instantly translate between multiple languages ​​with just a few clicks, making multilingual communication easier.Artificial Intelligence offers unprecedented potential to improve the language learning process, providing students with personalized and efficient tools.Positive Perspectives of AI in Language TeachingOne of the main advantages of AI in language teaching is its ability to personalize learning. Through data analysis and machine learning, AI systems can adapt digital learning platforms, content and activities based on the needs and preferences of each student.This allows for a more individualized and effective approach to improving language skills.In addition, AI has also enabled the development of more accurate and faster real-time translation tools. With apps like LIKE.TG Translate, users can access instant translations in multiple languages ​​with just a few clicks.This facilitates communication in multilingual environments and expands opportunities for interaction and learning.AI in language teaching opens the doors to global communication without barriersChallenges and Future ChallengesDespite advances in AI applied to language teaching, there are still important challenges that we must overcome. One of the main challenges is to guarantee the quality and accuracy of the content generated by AI.While AI systems can be effective in providing feedback and practice exercises, there are still areas where human intervention is necessary to correct errors and provide high-quality teaching.Another important challenge is ensuring that AI in language teaching is accessible to everyone. As we move towards an increasingly digitalized future, it is crucial to ensure that all people, regardless of their geographic location or socioeconomic status, have access to AI language learning apps.This will require investment in technological infrastructure and digital literacy programs around the world.How Long Is It Possible to Learn a Language with Artificial Intelligence?With the help of artificial intelligence (AI), learning a new language can be more efficient than ever.Although the time required to master a language varies depending on various factors, such as the complexity of the language, the level of dedication of the learner, and the quality of the AI ​​tools used, many people have managed to acquire significant language skills in a relatively short period of time.Thanks to AI applications and platforms designed specifically for language learning, users can benefit from a personalized approach tailored to their individual needs.These tools use machine learning algorithms to identify areas for improvement and provide relevant content, speeding up the learning process.On average, some people have reported significant gains in their language proficiency in just a few months of consistent use of AI tools.However, it is important to keep in mind that learning a language is an ongoing process and that completing mastery can take years of constant practice and exposure to the language in real-world contexts.Ultimately, the time needed to learn a language with AI depends largely on the commitment and dedication of the student.“The journey to mastering a language with AI begins with small daily steps, but constant dedication is the key to achieving the desired fluency.”In conclusion, the integration of technology in education and artificial intelligence in language teaching offers exciting opportunities to improve the learning process and promote intercultural global communication.However, it also poses challenges that we must proactively address to ensure that everyone can benefit from this innovation in education.With a collaborative approach and a continued commitment to educational excellence, we can fully realize the potential of AI in language teaching and prepare for a multilingual and globalized future.Visit our website for more information and begin your journey towards mastering languages ​​​​with the best and most advanced technology.
海外工具
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
10款常用的SEO内容优化工具
10款常用的SEO内容优化工具
谷歌使用含有数百个加权因子的复杂算法,根据给定网页与给定关键词的相关性,对网页进行索引和排名。数字营销人员则通过实证测试试图弄清这个复杂算法背后的原理,并采用特定的方法来提高网页在搜索结果页中的排名,这一过程被叫做搜索引擎优化(SEO),这是数字营销人员必须掌握的重要技能。 如果没有优质SEO内容工具,优化网页内容将是一项冗长乏味的工作。为了帮助您节省大量时间和劳动力,本为会为您推荐10个最佳SEO内容创作工具,这些工具适用于内容创作过程的不同阶段。 1. Google Search Console 价格:网站所有者可免费使用 作用:Google Search Console是谷歌自己的工具,能够帮助提高网站在搜索引擎结果页面中的排名。它包括网站性能监视工具,页面加载时间监视工具。您还可以监控您的网站在Google搜索结果中的排名,了解哪些页面是针对特定关键词进行排名的。您还可以查看网页在搜索结果页面的展示次数和点击次数。它帮助您确定该优化哪些内容,以及接下来该定位哪些关键词。 2. Google Keyword Planner 价格:拥有Google Ads账户的人均可免费使用 作用:Google Keyword Planner是进行基本的关键词研究的最佳免费工具之一。您可以 1)发现新关键词:输入任何关键词来查看与其类似的关键词列表,以及它们的搜索量和相关指标,使得你很容易找到新的关键字优化目标;2)预测关键词趋势:监控趋势,以发现流行的搜索关键词。Kenny觉得这个工具只适合做SEM的小伙伴,如果你是做SEO的,那查找到的关键词数据不适合SEO。 3. WordStream 价格:免费 作用:WordStream 提供了一个精简版的Google Keyword Planner,它是免费的,易于使用。只需输入您选择的关键词,选择一个行业,并输入您的位置,然后单击Email All My Keywords按钮,您就可以获得关键词列表和它们在Google和Bing上的搜索量,以及每个关键词的平均每次点击成本(CPC) 4. SEMrush 价格:部分功能免费,订阅制99.95美元/月 作用:SEMrush 是最流行的工具之一,适用于所有类型的数字营销人员。它包含40多种不同的工具,可以帮助进行SEO、PPC和社交媒体管理。营销人员可以使用SEMrush分析反向链接、进行关键词研究、分析自己或竞争对手的网站性能和流量,并发现新的市场和机会。SEMrush还有一个SEO审计程序,可以帮助解决网站SEO的一些技术问题。 图片来源:SEMrush 5. BuzzSumo 价格:79美元/月 作用:BuzzSumo帮助营销人员有效分析网站内容,同时紧跟热门趋势。BuzzSumo能够找到用户在不同平台上最喜欢分享的内容。只需要输入网站链接,就能查看什么是该网站最热门的内容。您还可以分析过去一天内,一个月内以及一年内的趋势,并且按照作者或者平台过滤。 6. Answer the Public 价格:每天3次免费使用,无限使用99美元/月 作用:输入某一关键词,您可以查找到任何与之相联系的关键词,并获得可视化报告。这些关键字以您输入的关键词为中心,形成一个网状结构,展示它们之间的联系。借助Answer the Public,营销人员可以撰写针对性强的文章,使网页更有可能出现在Google Snippets中。 图片来源:Answer the Public 7. Yoast SEO 价格:基础版免费,高级版89美元/月 作用:Yoast SEO是一个WordPress插件。它可在您使用WordPress优化博客文章时,为您提供实时反馈,提供改进建议。它类似一个清单工具,实时告诉你撰写网站博文时还可以做哪些事来优化SEO。 8. Keyword Density Checker 价格:每月500次使用限制,如需解锁更多使用次数,可购买50美元/年的高级版 作用:关键字密度(Keyword density)是谷歌等搜索引擎用来对网页进行排名的重要因素。您应该确保目标关键词在每篇文章中被提到足够多的次数,同时还不能滥用关键词。keyword density checker可以计算出每个关键词在您的文章中被提及的次数。只要复制粘贴文本,您就能知道文章中出现频率最高的关键词列表。对于大多数内容而言,目标关键字的密度最好在2%到5%。 图片来源:Keyword Density Checker 9. Read-Able 价格:免费版可供使用,付费版4美元/月 作用:据统计,北美人的平均阅读水平在八年级左右。因此,如果北美人是您的目标受众,您应该撰写清晰易懂的句子和文章。如果您的目标受众受过大学教育,则可以使用较长的单词和复杂的句子。Read-able帮助您将文章写作水平与目标受众的阅读水平相匹配,为读者提供最佳体验。它提供阅读水平检查,语法和拼写检查等功能。 10. Grammarly Premium 价格:11.66美元/月 作用:搜索引擎将网站的拼写和语法纳入排名范围。如果网站内容包含许多拼写错误,它就不太可能获得一个高排名。Grammarly可以轻松创建语法正确且没有拼写错误的内容。您可以将Grammarly作为插件添加到浏览器,并在撰写电子邮件、社交媒体更新或博客文章时使用它。 从关键词研究到拼写检查和语法纠正,这10种工具涵盖了网站内容创建的每一个步骤。我们希望您在为网站编写内容时,可以使用其中一部分工具来节省时间和精力。如果您在实操上遇到困难,或者需要专业的咨询服务,一个专业的数字营销团队正是您需要的!Ara Analytics有丰富的搜索引擎优化经验,欢迎联系我们,我们将为您提供定制化的专业服务。 往期推荐: 支招!新网站引流SEO优化该怎么做? 十七招教你快速提升网站流量 | Google “SEO到底多久才可以见效啊?”-跨境电商提高自然流量必须知道的五个真相 【Google SEO】12款常用的免费谷歌SEO工具推荐- 助网站流量翻倍增长 (来源:Kenny出海推广) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
平台商家想要销量好,关键要选择有针对性的数据工具。本文将分享11款相关产品,帮助国内亚马逊卖家更好地解决日常销售中的问题。 这些工具可以帮助卖家找到一定需求的利基市场以及热销产品。 废话不多说,接着往下看吧! 1、 AmzChart (图片来源:AmzChart) AmzChart中的Amazon BSR图表工具涵盖9个国家,拥有超过数十万的产品分析。 如果你想在竞争中脱颖而出赢得竞品的市场份额,为企业带来财富的话,那么选择AmzChart准没错! 你可以选择AmzChart的理由: • Amazon BSR中可找到低竞争利基产品,助力销量增长至200%。 • 短短一分钟之内即可找到热销品类,帮助卖家深入更大的利润空间。 • 追踪竞争对手产品数据,并以电子邮件形式提供反馈。 • 反查对手ASIN功能可帮助商家分析竞争对手的关键词。 • 跟踪竞争对手的各项平台指标。 • 获取产品价格趋势,且可以轻松下载历史跟踪器插件,并安装自己的网站上。 • 通过分析报告和视频教程获得专业指导——在亚马逊经商之旅的各个阶段,你都不会孤立无援。 【点击此处】获取黑五网一福利:前3个月享5折优惠 2、 Jungle Scout (图片来源:Jungle Scout) 无论你是新手商家,或是已有经验的亚马逊老司机,Jungle Scout均可为你提供多方支持。 你可以选择Jungle Scout的理由: • 可使用筛选器从产品数据库中找到热销产品,快速又方便。 • 平台新手可通过量化数据做出决策,轻松推出产品。 • Jungel Scout可帮助商家精简业务流程,提高市场洞察能力。 • 大量的功能,如排名跟踪、listing搭建器、评价自动化、库存监管等。 3、Seller Labs Pro (图片来源:SellerLabs) 作为亚马逊智能关键字工具之一,SellerLabs能帮助商家提高自然排名和付费流量,以及一系列广泛工具。 无论是长尾关键词,还是PPC术语,你在这个工具中找到。专业版每个月49美元起价。年度计划更为划算,每月39美元起,共可节省120美元。 你可以选择Seller Labs Pro的理由: • 商家随时可监控流量、广告支出、转化率和下载报告,并将收到重要指标的通知。 • 实时通知可以帮助商家做出决策,避免缺货。 • 基于AI智能,为构建SEO策略提供详细建议。 • 访问优化工具,抓取热销产品关键字,节省运营时间。 4、 Helium 10 (图片来源:Helium 10) 作为一体化的亚马逊数据工具,Helium 10可轻松助力平台商家拓展业务。 你可以选择Helium 10 的理由: • 数据库中有4.5亿条ASIN数据,可帮助商家更快地找到产品。更直观进行分析和利润估算,以验证产品是否能够成功打入市场。 • 您可以探索关键字研究,如单字、反查对手ASIN、后端和低竞争度短语。 • 数百个关键字无缝编写listing,并让排名更靠前。 • 内置的安全工具能够避免安全威胁。可以使用警报和更新轻松地管理您的业务。 • 分析可以帮助做出强有力的决策,形成更好的产品排名。 • 可以轻松使用PPC管理和自动化以促进业务增长。 【点击此处】获取黑五限时特惠:购买两个月Diamond钻石套餐可享受5折优惠并获得额外福利。 5、AmaSuite 5 (图片来源:AmaSuite 5) AmaSuite 5具有强大的新功能,其中包括可以在Mac和Windows双系统完形成无缝工作流的Research桌面软件。 通过AmaSuite 5工具套件,商家可以发现利好关键字和产品,从而在亚马逊上赚到一笔。 你可以选择AmaSuite 5的理由: • 使用Ama Product Analyzer,可以找到各个品类的畅销产品。 • 可以通过输入主要产品关键字找到类似款式的畅销产品。 • 通过提取产品评论获得自有品牌产品想法,并可分析产品特点和优势,确保完成无风险销售行为。 • 访问亚马逊销售课程奖金,并学习如何在亚马逊开展规模化销售业务。其中的分步指南事无巨细地给予商家运营指导。 6、AMZBase (图片来源:AMZBase) AMZBase是一个免费的谷歌浏览器插件,以帮助亚马逊商家正确地选品。 你可以选择AMZBase 的理由: • 帮助获取亚马逊产品ASIN编码与listing标题描述。 • 免费访问CamelCamelCamel、阿里巴巴、全球速卖通、eBay和谷歌搜索。 • 可通过自动计算FBA费用确定预期利润。 • 一站式即时搜索工具,搜索谷歌及阿里巴巴上的相关产品。 • 只需选择关键字即可立即搜索。 • 使用AMZBase前,请将谷歌浏览器升级至最新版本。 7、Unicorn Smasher (图片来源:Unicorn Smasher) Unicorn Smasher是AmzTracker旗下产品,可以节省商家在亚马逊上的选品时间,帮助卖家更好地了解亚马逊上各个产品的定价、排名、评论和销售额。 你可以选择Unicorn Smasher的理由: • 简单、易操作的仪表盘界面,助力完成选品数据抓取。 • 根据亚马逊listing中的实时数据,获得每月的预估销售额。 • 保存商家或可节省511美元 8、Keepa (图片来源:Keepa) Keepa也是一个浏览器插件,也适用于其它所有主流浏览器。只需安装该插件,所有功能随即可全部免费使用。 你可以选择Keepa的理由: 一个免费的亚马逊产品搜索工具,具有深度数据筛选功能。 显示降价和可用性提醒的价格历史图表。 可在亚马逊上比较不同地区的价格。 可以依据价格高点下跌查询任一品类的近期交易。 可通过通知和愿望列表来进行数据跟踪。 9、ASINspector (图片来源:ASINspector) ASINspector是一个免费的谷歌插件,助力商家成为亚马逊上的专业人士。该工具不仅可以抓取利好产品信息,还能让商家以低价拿下供应商,从而获得较大利润。 你可以选择ASINspector的理由: 可提供预估销售和实时利润情况等数据。 使用AccuSales™数据分析引擎可节省选品时间。 挖掘利好产品想法,并可以红色、绿色和黄色进行标记。 用利润计算器查看决定产品是否存在合理利润空间。 与任一国家的任一亚马逊平台无缝衔接。 10、AMZScout AMZScout是卖家常用的亚马逊工具之一。 你可以选择AMZScout的理由: 访问产品数据库,查找热门新产品。 通过AMZSscout提供的培训课程提高销售技巧。 在任何国家/地区搜索国际供应商并以建立自己的品牌。 监控竞争对手的关键字、销售、定价等。 只需点击3次即可轻松安装,有中文版。 黑五福利:三五折优惠获完整工具集合,可节省511美元【点击此处】 11、 PickFu PickFu是一款亚马逊A/B测试工具,也是一个可以获取消费者问卷调查的平台。 你可以选择PickFu的理由: • 真实的美国消费者反馈 • 几分钟即可在线完成问卷调研 • 商品设计、图片、描述等及时反馈 • 精准的目标群众和属性划分 • 中文客服支持 【点击此处】获取网一福利:预购积分享8折 这11大效率型亚马逊工具已介绍完毕,相信你已经有了心仪的选择了!快去实践一下,试试看吧! (来源:AMZ实战) 以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
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1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
近日,苹果发布 2022 年 App Store 透明度报告,展示了 App Store 在 175 个国家和地区运营的数据,包括在线/下架应用数量、提审被拒应用数量、每周访问量、搜索量等。为帮助开发者快速了解 App Store 新发布的各项数据情况,在本篇内容中,AppStare 拆解了各项数据,为开发者提供直观展示,可供参考。app 数据App Store 在线及下架 app 数量报告显示,2022 年,App Store 中在线 app 总数量超 178 万(1,783,232),从 App Store 下架的 app 数量超 18 万(186,195)。提交审核及被拒的 app 数量共有超 610 万(6,101,913)款 app 提交到 App Store 进行审核,其中近 168 万(1,679,694)款 app 提审被拒,占比 27.53%,审核拒绝的主要原因包括性能问题、违反当地法律、不符合设计规范等。此外,提审被拒后再次提交并通过审核的 app 数量超 25 万(253,466),占比 15.09%。不同原因提审被拒的 app 数量app 提审被 App Store 审核指南拒绝的原因包括 app 性能问题、违反当地法律、不符合设计规范、业务问题、存在安全风险及其他六大模块。从上图可见,性能问题是 app 提审被拒的最大原因,超 101 万(1,018,415)款 app 因此被 App Store 审核指南拒绝,占比达 50.98%。建议开发者在 app 提审前,针对 App Store 审核指南再做详细的自我审查,提升通过可能。从 App Store 下架的 app Top 10 分类2022 年,App Store 下架超 18 万(186,195)款 app,其中游戏类 app 是下架次数最多的应用类别,超 3.8 万(38,883)款,占比 20.88%,其次为 工具类 app,共下架 2 万(20,045)款,占比 10.77%。中国大陆下架 app 品类 top 10在中国大陆地区,下架 app 总计超 4 万(41,238)款。工具类 app 是下架数量最多的 app 子品类,达 9,077 款,占比 22.01%,其次为游戏类 app,下架 6,173 款,占比 14.97%。被下架后申诉的 app 数量在 175 个国家/地区中,被下架后申诉的 app 数量总计超 1.8 万(18,412)款。中国大陆下架后申诉的 app 数量最多,达 5,484 款,占比 29.78%。申诉后恢复上架的 app 数量申诉后恢复上架的 app 数量总计为 616 款,其中中国大陆申诉后恢复上架的 app 最多,为 169 款,占中国大陆下架后申诉 app 数量(5,484)的 3.08%。开发者数据注册苹果开发者总数近 3700 万(36,974,015),被终止开发者账户数量近 43 万(428,487),占比 1.16%。其中,开发者账户因违反开发者计划许可协议(DPLA)而被终止的主要原因分别有欺诈(428,249)、出口管制(238)等。被终止后申诉的开发者账户数量为 3,338,被终止后申诉并恢复的开发者账户数量为 159,占比 4.76%。用户数据在用户方面,平均每周访问 App Store 的用户数超 6.56 亿(656,739,889)。2022 年,App Store 终止用户账户数量超 2.82 亿(282,036,628)。值得注意的是,App Store 还阻止了金额超 $20.9亿($2,090,195,480)的欺诈交易。在用户 app 下载方面,平均每周下载 app 数量超 7.47 亿(747,873,877),平均每周重新下载 app 数量超 15.39 亿(1,539,274,266),是前者的 2 倍。因此,建议开发者多加重视对回访用户的唤醒,相关推广策略的制定可能起到较为理想的效果。在 app 更新方面,平均每周自动更新 app 数量超 408 亿(40,876,789,492),平均每周手动更新 app 数量超 5 亿(512,545,816)。可见,用户在 app 更新问题上更偏向依赖自动更新。搜索数据平均每周在 App Store 搜索的用户数超 3.73 亿(373,211,396),App Store 的高质流量有目共睹。在至少 1000 次搜索中出现在搜索结果前 10 名的 app 总数近 140 万(1,399,741),平均每周出现在至少 1000 次搜索结果前 10 名的 app 数量 近 20 万(197,430)。除了通过元数据优化等操作提升 app 的搜索排名外,Apple Search Ads 也是帮助开发者提升 app 曝光和下载的重要渠道。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
全球代理
 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
广告投放
2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
在数字化营销的快速发展中,各种社交应用和浏览器为企业提供了丰富的营销系统。其中,LINE营销系统作为一种新兴的社交媒体营销手段,越来越受到企业的重视。同时,比特浏览器作为一种注重隐私和安全的浏览器,也为用户提供了更安全的上网体验。本文LIKE.TG将探讨这两者之间的相互作用,分析它们如何结合为企业带来更高效的营销效果。最好用的LINE营销系统:https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、LINE营销系统概述LINE营销系统是指通过LINE平台开展的一系列营销活动。它利用LINE的即时通讯功能,帮助企业与客户建立紧密的联系。LINE营销系统的核心要素包括:1.群组和频道管理:企业可以创建和管理LINE群组与频道,实时与用户互动,分享产品信息、促销活动和品牌故事。2.用户数据分析:通过分析用户在LINE上的行为,企业能够获取市场洞察,优化产品与服务。3.自动化工具:利用LINE的API,企业可以创建自动化聊天机器人,提供24小时客户服务,提升用户体验。这种系统的优势在于其高效的沟通方式,使品牌能够快速响应客户需求,并通过个性化服务增强客户忠诚度。二、比特浏览器的特点比特浏览器是一款强调用户隐私和安全的浏览器,它在保护用户数据和提供优质上网体验方面具有明显优势。其特点包括:1.隐私保护:比特浏览器通过多重加密保护用户的浏览数据,防止个人信息泄露。2.去中心化特性:用户可以更自由地访问内容,而不受传统浏览器的限制。3.扩展功能:比特浏览器支持多种扩展,能够满足用户个性化的需求,比如广告拦截和隐私保护工具。比特浏览器的设计理念使得它成为那些关注隐私和安全用户的理想选择,这对企业在进行线上营销时,尤其是在数据保护方面提出了更高的要求。三、LINE营销系统与比特浏览器的互补作用 1.用户体验的提升 LINE营销系统的目标是通过即时通讯与用户建立良好的互动关系,而比特浏览器则为用户提供了一个安全的上网环境。当企业通过LINE进行营销时,用户使用比特浏览器访问相关内容,能够享受到更加安全、流畅的体验。这样的组合使得企业能够更好地满足用户的需求,从而提高客户的满意度和忠诚度。 2.数据安全的保障 在数字营销中,数据安全至关重要。企业在使用LINE营销系统收集用户数据时,面临着数据泄露的风险。比特浏览器提供的隐私保护功能能够有效降低这一风险,确保用户在访问企业页面时,个人信息不会被泄露。通过结合这两者,企业不仅能够进行有效的营销,还能够在用户中建立起良好的信任感。 3.营销活动的有效性 LINE营销系统可以帮助企业精准定位目标受众,而比特浏览器则使得用户在浏览营销内容时感受到安全感,这样的结合有助于提升营销活动的有效性。当用户对品牌产生信任后,他们更可能参与活动、购买产品,并进行二次传播,形成良好的口碑效应。四、实际案例分析 为了更好地理解LINE营销系统与比特浏览器的结合效果,我们可以考虑一个成功的案例。一家新兴的电商平台决定通过LINE进行一项促销活动。他们在LINE频道中发布了一系列关于新产品的宣传信息,并引导用户访问专门为此次活动设置的页面。 为了提升用户体验,该平台鼓励用户使用比特浏览器访问这些页面。用户通过比特浏览器访问时,能够享受到更安全的浏览体验,从而更加放心地参与活动。此外,平台还利用LINE的自动化工具,为用户提供实时的咨询和支持。 这一策略取得了显著的效果。通过LIKE.TG官方云控大师,LINE营销系统,电商平台不仅成功吸引了大量用户参与活动,转化率也显著提升。同时,用户反馈表明,他们在使用比特浏览器时感到非常安心,愿意继续关注该品牌的后续活动。五、营销策略的优化建议 尽管LINE营销系统和比特浏览器的结合能够带来诸多优势,但在实际应用中,企业仍需注意以下几点:1.用户教育:许多用户可能对LINE和比特浏览器的结合使用不够了解,因此企业应提供必要的教育和培训,让用户了解如何使用这两种工具进行安全的在线互动。2.内容的多样性:为了吸引用户的兴趣,企业需要在LINE营销中提供多样化的内容,包括视频、图文和互动问答等,使用户在使用比特浏览器时有更丰富的体验。3.持续的效果评估:企业应定期对营销活动的效果进行评估,了解用户在使用LINE和比特浏览器时的反馈,及时调整策略以提升活动的有效性。六、未来展望 随着数字营销的不断演进,LINE营销系统和比特浏览器的结合将会变得越来越重要。企业需要不断探索如何更好地利用这两者的优势,以满足日益增长的用户需求。 在未来,随着技术的发展,LINE营销系统可能会集成更多智能化的功能,例如基于AI的个性化推荐和精准广告投放。而比特浏览器也可能会进一步加强其隐私保护机制,为用户提供更为安全的上网体验。这些发展将为企业带来更多的营销机会,也将改变用户与品牌之间的互动方式。 在数字化营销的新时代,LINE营销系统和比特浏览器的结合为企业提供了一个全新的营销视角。通过优化用户体验、保障数据安全和提升营销活动的有效性,企业能够在激烈的市场竞争中占据优势。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业将能够充分利用这一结合,最终实现可持续的发展。未来,随着技术的不断进步,这一领域将继续为企业提供更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。
LIKE.TG出海|kookeey:团队优选的住宅代理服务
LIKE.TG出海|kookeey
团队优选的住宅代理服务
在当今互联网时代, 住宅代理IP 已成为许多企业和团队绕不开的技术工具。为了确保这些代理的顺利运行,ISP白名单的设置显得尤为重要。通过将 住宅代理IP 添加至白名单,可以有效提升代理连接的稳定性,同时避免因网络限制而引发的不必要麻烦。isp whitelist ISP白名单(Internet Service Provider Whitelist)是指由网络服务提供商维护的一组信任列表,将信任的IP地址或域名标记为无需进一步检查或限制的对象。这对使用 住宅代理IP 的用户尤其重要,因为某些ISP可能对陌生或不常见的IP流量采取防护措施,从而影响网络访问的速度与体验。二、设置isp whitelist(ISP白名单)的重要性与优势将 住宅代理IP 添加到ISP白名单中,不仅能优化网络连接,还能带来以下显著优势:提升网络连接稳定性ISP白名单能够有效避免IP地址被错误标记为异常流量或潜在威胁,这对使用 住宅代理IP 的团队而言尤为重要。通过白名单设置,网络通信的中断率将显著降低,从而保证代理服务的连续性。避免验证环节在某些情况下,ISP可能会针对未知的IP地址触发额外的验证流程。这些验证可能导致操作延迟,甚至直接限制代理的功能。而通过将 住宅代理IP 纳入白名单,团队可以免除不必要的干扰,提升工作效率。增强数据传输的安全性白名单机制不仅可以优化性能,还能确保流量来源的可信度,从而降低网络攻击的风险。这对于依赖 住宅代理IP 处理敏感数据的企业来说,尤为重要。三、如何将住宅代理IP添加到ISP白名单添加 住宅代理IP 到ISP白名单通常需要以下步骤:确认代理IP的合法性在向ISP提交白名单申请前,确保代理IP来源合法,且服务商信誉良好。像 LIKE.TG 提供的住宅代理IP 就是一个值得信赖的选择,其IP资源丰富且稳定。联系ISP提供支持与ISP的技术支持团队联系,说明将特定 住宅代理IP 添加到白名单的需求。多数ISP会要求填写申请表格,并提供使用代理的具体场景。提交必要文档与信息通常需要提交代理服务的基本信息、IP范围,以及使用目的等细节。像 LIKE.TG 平台提供的服务,可以帮助用户快速获取所需的相关材料。等待审核并测试连接在ISP完成审核后,测试 住宅代理IP 的连接性能,确保其运行无异常。四、为何推荐LIKE.TG住宅代理IP服务当谈到住宅代理服务时, LIKE.TG 是业内的佼佼者,其提供的 住宅代理IP 不仅数量丰富,而且连接速度快、安全性高。以下是选择LIKE.TG的几大理由:全球覆盖范围广LIKE.TG的 住宅代理IP 覆盖全球多个国家和地区,无论是本地化业务需求,还是跨国访问,都能轻松满足。高效的客户支持无论在IP分配还是白名单设置中遇到问题,LIKE.TG都能提供及时的技术支持,帮助用户快速解决难题。灵活的定制服务用户可根据自身需求,选择合适的 住宅代理IP,并通过LIKE.TG的平台进行灵活配置。安全与隐私保障LIKE.TG对数据安全有严格的保护措施,其 住宅代理IP 服务采用先进的加密技术,确保传输过程中的隐私无忧。五、ISP白名单与住宅代理IP的完美结合将 住宅代理IP 纳入ISP白名单,是提升网络效率、保障数据安全的关键步骤。无论是出于业务需求还是隐私保护,选择优质的代理服务商至关重要。而 LIKE.TG 提供的住宅代理服务,以其卓越的性能和优质的用户体验,成为团队和企业的理想选择。如果您正在寻找稳定、安全的 住宅代理IP,并希望与ISP白名单功能完美结合,LIKE.TG无疑是值得信赖的合作伙伴。LIKE.TG海外住宅IP代理平台1.丰富的静/动态IP资源/双ISP资源提供大量可用的静态和动态IP,低延迟、独享使用,系统稳定性高达99%以上,确保您的网络体验流畅无忧。2.全球VPS服务器覆盖提供主要国家的VPS服务器,节点资源充足,支持低延迟的稳定云主机,为您的业务运行保驾护航。3.LIKE.TG全生态支持多平台多账号防关联管理。无论是海外营销还是账号运营,都能为您打造最可靠的网络环境。4.全天候技术支持真正的24小时人工服务,专业技术团队随时待命,为您的业务需求提供个性化咨询和技术解决方案。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!
LIKE.TG出海|Line智能云控拓客营销系统   一站式营销平台助您实现海外推广
LIKE.TG出海|Line智能云控拓客营销系统 一站式营销平台助您实现海外推广
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