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在Facebook上,广告主可以直接为最终转化目标(例如购买)竞价和付款。 因此,转化优化竞价(conversion optimized bidding)是Facebook营销中最有用和最简单的功能之一。 在这篇博文中,我们分享了如何选择出价金额和优化目标以最大化Facebook营销成果的知识。 选择…

Facebook | 如何在广告竞价中以低价获胜?
先问一下自己,你知道影响广告竞价的因素有哪些吗? 我们知道出价是影响竞价的关键因素之一,但如果仅仅通过降低出价来降低单次成效费用,难免会产生量级不足,或跑不出去的情况。因此,想要以更低的价格取得不错的排名,我们需要先了解影响Facebook竞价的几个关键因素,这样才能对症下药。 1. 影响竞价的3个因素 …

置顶 一天学会facebook/meta广告-202311
多人问LIKE.TG,Facebook投放难不难学?(现在在Meta,我们还是习惯叫facebook)其实,跟学开车一样,学会操作很简单,零基础最多一星期,悟性高的1到3天就能学会;但要成为一个优秀的老司机,开车3个月,1年,和5年的水平完全不同概念; 而投放水平和主要和两个因素有关:深度——投放的量级——“烧“了多少

一万字复盘-高ROI广告投放的秘密之数据分析、诊断与优化丨LIKE.TG
要成为一名优秀的推广运营人员/增长负责人,如果只会投广告而不懂通过分析数据来提高广告的ROI,那是远远不够的,数据分析与优化并不是单纯的看后台数据,而是一门贯穿营销思维和实战的核心技能——透过现象看到本质。 所以这篇文章我会教大家学会数据的一整套流程,包括一系列的模型和理论基础, 以及工作步骤,然后是依据所得到的分析结

Facebook广告爆款打法的实战思考丨操盘手面对面精华
目录 1. 选品逻辑 2. 账户结果 3. 系列预算 4. 素材标准 5. 培训老带新 6. ABtest 7. 政策规避 8. 盯账户节奏 9. 止损操作 10. 扩量节奏:保守 11. 扩量节奏:激进 12. DPA搭建 12. 数据分析 正文如下: 大家好,我是Concordia;非常感谢LIKE.TGAla

facebook广告烧了一年的思考:目标定位还重要吗
最近和团队复盘近一年给客户操盘的项目,主要是针对facebook广告定位结合我们投手的分析和总结,比较硬核,把一些思考分享给大家: 广告设置中的目标定位作用还有多大? 如果是三年前,提出今天标题中的问题可能会被认为是弱鸡的,但我们不能再忽视趋势了,特别是基于最近一年LIKE.TG合作过客户项目的数据,尽管可能不少投手不

Scheduling Instagram Posts: Absolutely Everything You Need to Know
Scheduling Instagram Posts: Absolutely Everything You Need to Know: Here are all the ways you can schedule posts to Instagram as well as tips to boost engagement.

Why You Shouldn't Buy Instagram Followers (& What Experts Say to Do Instead)
Thinking about buying Instagram followers? There are lots of good reasons why a bigger following can grow your account, but how you grow matters, too.

130 Instagram Influencers You Need To Know About in 2022
Take a look at the best Instagram influencers in every industry that could help you take your business to the next level.

24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Check out these stunning Instagram themes to inspire your own feed's transformation. These feeds are so good, you'll have a hard time choosing just one.
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When Is the Best Time to Post on Instagram in 2024? [Cheat Sheet]
When is the best time to post on Instagram? And how can you use time of day, day of the week, time zones, and more to boost your Instagram engagement?

30 Fashion Brands That Marketers Can Learn From on Instagram
Drive more engagement and grow your community on Instagram with some inspiration from the industry doing it best.
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The Ultimate Guide to Instagram for Business [+Data From 500 Marketers]
Meet your audience on their favorite network with this guide to Instagram for business. Start with our essential tips as you tap into this great ecosystem.

The Free and Paid Instagram Analytics Apps You Need in 2024
Take a look at the best free Instagram analytics apps, so you can focus your money and efforts on the Instagram content itself.

41 Instagram Features, Hacks, & Tips Everyone Should Know About
Instagram has changed quite a bit since it came into the world. Here are 41 Instagram tips and features for beginners and advanced users alike.

How to Build Your Brand With Instagram: 11 Tried-and-True Strategies
Want to build your brand on Instagram but not sure where to start? We've got you covered. Discover 11 tips that will help you grow your audience.

What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
Unsure what to post on Instagram? Humanize your business with these photo and video ideas for business.

100+ Instagram Stats You Need to Know in 2024
Make the most of Instagram by getting familiar with these statistics. From there, you'll be ready to level up your marketing.
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How Does the Instagram Algorithm Work? [+Changes Brands Should Know in 2021]
If you don't understand how Instagram's algorithm works, even your highest-quality posts are at risk of disappearing within minutes. Learn the critical factors
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