5 Tips to Optimize Your Mobile Marketing
Are you struggling with the effectiveness of your mobile marketing campaigns, due to the lack of data or the right tools to serve all channels? Let us help by giving you 5 tips for better results.Improve the effectiveness of your mobile message for better resultsThe way today’s customers interact with brands is fundamentally shifting. Mobile marketing is quickly becoming one of the fastest growing channels to reach your target audience. If you are constantly optimizing the many possibilities of mobile marketing, your customer loyalty and conversion rates will only improve.5 tips to improve the conversion of your mobile marketing campaign1. Since every channel has its own limitations, you need to be creative with your message, and even more importantly, be short and concise. Make sure everyone instantly understands what your message is. Then check if your key message needs further elaboration. For example, you can extend your SMS messages with a mobile landing page, so that you can share rich content with customers.2. Improve conversion rates by curating a very clear call-to-action (CTA). Directly call out the expected response from your end customer.A list of things to consider when choosing your CTA:Use one single CTA, if listed twice, you can repeat the phraseAvoid distracting linksDisplay the CTA above the first foldUse color contrast to make the CTA stand outWrite a descriptive CTA, not: “next, shop, continue”, but: “take quiz, view mattresses, buy now”Make the CTA benefit oriented (what’s in it for me?)3. Mobile marketing is such a powerful tool, but your company is not the only one asking for your customer’s attention via this channel. Thus your message needs to stand out, be relevant and be personal. There are several ways to successfully personalize a message, leveraging on the things you know about your customer. Consider adding the name of the customer, using merge tags for previous purchases or including the location of the store they shopped at. Also think about adding your own name as the message signature and send your message from a personal account to make it more personable.4. Nowadays, mobile marketing campaigns are not just limited to SMS. Companies globally are leveraging on multiple chat app channels to reach out to their customers, ensuring that whichever channel the customer is on - they will be too! Use a provider that offers all the mobile channels that your customers are present on, in order to make both the set-up process and the customer journey as seamless as possible.5. Test, measure and improve. Use your data to get the best results. Set up an A/B test to evaluate which option works best. If you’re working with LIKE.TG’s platform, you can even segment your recipients into different marketing groups. Send your message, and wait for the results to come in. LIKE.TG platformFor the most effective mobile marketing campaigns, you need the right tools. The Mobile Marketing Cloud offers all solutions for your campaigns, landing pages, marketing automation and data collection. Use the Mobile Marketing Cloud to send out hyper personalized marketing campaigns across multiple channels and create 360° customer profiles.Register for demo today for the Mobile Marketing Cloud.
5 ways to promote your brand using Facebook marketing
Facebook is a "traffic battlefield" that must be contested in foreign trade industry and is a gathering place for foreign users. Many users and companies use Facebook to promote or communicate their experiences and products.In this article, LIKE.TG will study Facebook marketing and share 5 Facebook marketing methods. Whether you are a large or small company, you can promote your products and brands through the following Facebook marketing methods.I. Facebook Page Promotion Skills:Regularly publish interesting and valuable content: Regularly publishing interesting and valuable content can attract more followers and increase the interaction rate of your page. Please make sure that your content is relevant to your target audience and use appropriate formats and language when publishing.Interact with other pages: Interacting with other pages is an effective way to establish your social media reputation. Please try to leave meaningful comments under the posts of other pages and contact the administrators of other pages.Encourage followers to share your page: Please encourage your followers to share your page and posts. This can help you expand your audience, increase your exposure, and improve your visibility.Participate in groups and communities: Joining groups and communities related to your target audience is an effective way to promote your page. Please actively participate in these groups and communities and share information about your page.II. Facebook Posting Skills:Understand your audience: Before posting content, please make sure you understand your audience and their interests and needs. This will help ensure that your content can attract their attention and interaction.Post interesting content: Posting interesting, valuable, and fun content can help you attract more followers. This may include interesting images, videos, animations, or other multimedia elements.Use appropriate language and format: When posting, please use appropriate language and format to convey your message. Avoid using confusing or distracting language or formats to ensure that your information is easy to understand and read.Interact: After posting content, please actively interact and reply to comments and questions from your followers. This will help establish your social media reputation and attract more followers.Post regularly: When posting content, please try to maintain a certain frequency and consistency. This will help establish your brand reputation and ensure that your followers always follow your latest content.Three, How to Drive Traffic on Facebook?Post Valuable Content: Posting valuable content is the key to driving traffic. Make sure your content is relevant to your target audience and use attractive headlines and images.Interact with Other Pages and Groups: Interacting with other pages and groups is an effective way to establish your social media reputation. Try leaving meaningful comments on posts from other pages and groups, and connect with other administrators.Encourage Followers to Share Your Content: Encourage your followers to share your content. This can help you expand your audience and increase your exposure and visibility.Promote on Other Social Media Platforms: Promoting on other social media platforms can help you attract more followers. Make sure your promotions are relevant to your target audience and use appropriate formats and language when posting.Participate in Facebook Events and Contests: Participating in Facebook events and contests can help you attract more followers and increase your exposure and visibility. Try to participate in events and contests that are relevant to your target audience and actively engage with them.Use Facebook Live: Using Facebook Live can attract more followers and increase your exposure and visibility. Try to post interesting and valuable content at appropriate times and interact with your audience.Four, Planning Your Facebook Business PageYour Facebook business page is a great place to develop your brand identity and showcase your human side. Facebook is a place where you can relax a little - don't be afraid to be funny.Finally, you should consider what your primary audience wants to see. Share any content such as social media images, links, videos, etc., as long as it is relevant to your business and your target audience seems to like it. Use Facebook Insights to see what content resonates most with your audience.Five, Host Facebook Contests RegularlyHosting Facebook contests, sweepstakes, or promotions is another Facebook marketing strategy that can increase fans and brand awareness.When conducting a Facebook contest, be aware that you cannot run the contest directly through Facebook itself (meaning you cannot ask for likes as an entry, or have people write answers in comments, etc.). Businesses must use third-party apps to create their Facebook contests and then direct users from their Facebook page to the app."
5 Methods to Increase Traffic and Sales on Facebook with LIKE.TG
Facebook is one of the most popular social media platforms with over 2.85 billion active users worldwide. It presents a massive opportunity for businesses to increase traffic and sales. However, with so many businesses competing for attention on the platform, it can be challenging to stand out. Fortunately, LIKE.TG, a software company providing sales and marketing tools for businesses, has developed a powerful Facebook Marketing Automation Tool that can help businesses increase their reach, engagement, and sales on the platform. In this article, we will explore five methods to increase traffic and sales on Facebook with LIKE.TG. Automate Your Facebook Marketing Efforts LIKE.TG’s Facebook Marketing Automation Tool can automate various marketing efforts, including mass messaging, posting, sharing, commenting, and listing on the Facebook Marketplace. Automation helps businesses save time and resources while reaching a wider audience. With LIKE.TG’s automation tool, businesses can schedule posts and messages in advance, so they don’t have to spend time manually posting or messaging every day. This allows businesses to focus on other aspects of their marketing strategy and overall business operations. Use Data Scraper to Gather Important Information Data is crucial for any business looking to increase traffic and sales on Facebook. LIKE.TG’s Data Scraper feature helps businesses collect all kinds of data and information they need on Facebook, such as emails, phone numbers, names, and user IDs. With this information, businesses can create targeted ads, reach out to potential customers, and create personalized marketing campaigns that resonate with their target audience. LIKE.TG’s Data Scraper feature can also help businesses gather valuable insights on their competitors, allowing them to stay ahead of the game and adjust their marketing strategy accordingly. Engage with Your Audience Engaging with your audience is critical for building relationships and increasing sales on Facebook. LIKE.TG’s Facebook Marketing Automation Tool can help businesses engage with their audience by automating commenting and liking on posts. This can help businesses stay top of mind with their audience, foster brand loyalty, and increase engagement. Additionally, businesses can use LIKE.TG’s mass messaging feature to reach out to customers and address any questions or concerns they may have, further building relationships and trust. Leverage Facebook Groups Facebook Groups are an excellent way to reach a specific audience and build a community around your brand. LIKE.TG’s Facebook Marketing Automation Tool can help businesses leverage Facebook Groups by automating posting and commenting in groups related to their niche. By providing valuable insights and content in these groups, businesses can establish themselves as experts in their field and drive traffic to their website or sales page. Additionally, businesses can use LIKE.TG’s Data Scraper feature to gather information on members of these groups, allowing them to create targeted marketing campaigns that resonate with their audience. Monitor Your Analytics Finally, monitoring your analytics is crucial for understanding the effectiveness of your marketing efforts and making data-driven decisions. LIKE.TG’s Facebook Marketing Automation Tool provides businesses with detailed analytics on their marketing campaigns, including engagement rates, click-through rates, and conversion rates. This information can help businesses understand what’s working and what’s not, so they can make necessary adjustments to their marketing strategy. By analyzing their analytics regularly, businesses can optimize their marketing efforts and increase their overall ROI. Some other tips you need to know: 1. Post on the right day and time One of the most important factors in getting your content seen is to post at the right time. We have found that there are several days and times when you can expect to get more engagement than others. Facebook: The best day to post on Facebook is Tuesday at 9-10pm. This is also the most popular time for people online on Facebook, so if you want your posts to be seen by as many people as possible, this is a good option! Instagram: Our data shows that Monday through Thursday are great days for Instagram posts because they are less likely than Friday or Saturday (when everyone goes out) or Sunday (when everyone’s busy). However, we recommend posting between 3-5 pm Eastern Standard Time if possible because it has been shown that this period tends towards higher engagement rates due to increased activity levels among users during these hours.* Twitter: On Twitter there isn’t much difference between any given day but what does impact engagement rates significantly is how often you tweet per week.* Pinterest: Again here it doesn’t matter too much when exactly within each month someone chooses publish but rather which month they choose publish within since seasons do affect certain types 2. Use high-quality images Use high-quality images Images are a great way to grab the attention of your audience, but they also have the ability to make or break your post. It’s important that you use high-quality images that are relevant and eye-catching for your posts. If you want people to share or comment on your content, then it’s essential that the image has a clear message and is eye-catching enough for them to want to engage with it. 3. Create content that people want to share Create content that people want to share. People love to share funny, inspiring and interesting content. Make sure the content you post is relevant to your audience by using images, gifs and videos that are appropriate for them. Posting the right kind of engaging and entertaining content will keep people coming back for more! 4. Involve yourself in the community by responding to comments, questions and posts Responding to comments and questions is one of the best ways to increase your engagement on Facebook. A study by SocialBakers found that posts with at least one comment get seven times more likes than those without a response. This is because people want to feel heard, and they don’t want their thoughts or questions ignored. If you respond thoughtfully and genuinely, it’ll show others in the community that you care about what they have to say–and they’ll like you more as a result. The key here is being helpful rather than promotional: if someone asks how much something costs or where they can buy it locally, don’t just tell them where you sell it; instead try suggesting alternative places they might find what they’re looking for (or even offer them some free advice). This way everyone wins! 5. Use Facebook ads to boost your traffic You can boost your traffic with Facebook ads. Facebook ads are a great way to get your content in front of more people who aren’t already following you, as well as bringing back old fans who might have forgotten about your page. To boost traffic with Facebook ads: Create an ad that’s interesting and engaging enough to capture their attention. Use relevant targeting options so that the right people see it (e.g., by location, age range). If possible, include an image or video that relates directly to what the post is about–this will catch readers’ eyes even if they aren’t familiar with the business itself yet! Conclusion In conclusion, Facebook is an excellent platform for businesses to increase their traffic and sales. However, with so many businesses competing for attention on the platform, it can be challenging to stand out. LIKE.TG’s Facebook Marketing Automation Tool can help businesses automate their marketing efforts, gather valuable data, engage with their audience, leverage Facebook Groups, and monitor their analytics. By using these five methods, businesses can increase their reach, engagement, and ultimately, their sales on Facebook.
6 Crucial Questions to Help You Prepare Your Data For Analysis
Alexander Graham Bell’s motto, ‘Preparation is the key to success,’ resonates powerfully in data analysis. Raw data is an intricate puzzle—complex, unstructured, and scattered. Data preparation helps unravel the intricacies, transforming chaos into clarity. It involves refining, structuring, and formatting raw data, setting the stage for insightful analysis. By preparing data for analysis, organizations can eliminate errors, ensure completeness and accuracy, and reveal hidden patterns, driving accurate analysis and informed decision-making. The significance of this preparatory phase cannot be emphasized enough; it’s the crucial step that paves the way for actionable intelligence. Questions to Ask When Preparing Data for Analysis As organizations delve into data preparation, they should consider the following questions to ensure their data is primed for analysis. What is the main issue the analysis aims to solve? Organizations must define the underlying business problem the analysis intends to address. This ensures that data preparation is laser-focused, aligning every subsequent step with the ultimate goal. Whether it’s optimizing supply chains, predicting customer behavior, or enhancing marketing strategies, a well-defined goal serves as a compass, guiding the course of data preparation endeavors. Is the data accurate, complete, and suitable for the project? Data quality is the foundation of reliable analysis. Anomalies and inconsistencies can lead to incorrect conclusions. Rigorous data cleansing and validation procedures are required to ensure consistency. The dataset should also be evaluated for accuracy, completeness, and relevance. How are missing values and outliers being managed? Addressing missing values and outliers is crucial for analysis integrity. Analysts should decide whether to omit, impute, or transform missing values and devise strategies for managing outliers that could potentially impact results. Proficiently handling these anomalies ensures dependable and accurate insights, a cornerstone for meaningful analysis. Will any variables require transformation? Data seldom presents itself in the ideal format for analysis. Variables may need to be transformed, normalized, or standardized to ensure meaningful comparisons and interpretations. The specific analytical goals and the underlying assumptions of the chosen analysis method should guide decisions regarding which variables to transform and how to do so. Which documentation procedures ensure transparency? Transparent documentation acts as a breadcrumb trail, guiding collaborators through the analytical process. Each step, from data cleaning to transformation, should be documented systematically. This documentation fosters accountability and enables others to follow and validate the approach, ensuring a transparent and replicable analysis. How will the data preparation process be validated? Validation serves as the litmus test for the data preparation process. Analysts must establish validation strategies to ascertain that the data is accurately transformed and manipulated. This often involves cross-validation techniques, comparing outcomes against established benchmarks, or conducting sensitivity analyses to assess the impact of various data preparation decisions. The Importance of Preparing Data for Analysis Embarking on data analysis without proper preparation sets up organizations for unreliable, misleading results. Here’s why preparing data for analysis is crucial: Reliable Insights Depend on Clean Data Well-prepared data is crucial for business intelligence. The conclusions drawn will be inaccurate if the data is messy or inaccurate, and vice versa. Data preparation ensures the data is accurate, consistent, and trustworthy, forming a solid basis for insightful findings. It includes data cleansing, validation, and imputation, which collectively enhance the reliability of the conclusions drawn from the information. Noise Reduction and Outlier Handling Real-world data often contains irregularities like noise and outliers that can distort analysis results. Analysts can prevent outliers from skewing the overall conclusions by addressing them carefully. This process helps to focus the analysis on meaningful trends and patterns. Noise reduction techniques, such as smoothing and filtering, help distinguish genuine patterns from random fluctuations. Outlier handling means identifying extreme data points that can unduly influence statistical measures and making informed decisions about their treatment. Drawing Meaningful Comparisons Variations in units, scales, or formats can hinder fair comparisons when dealing with data from different sources or timeframes. Data preparation standardizes these aspects, making it possible to draw accurate conclusions by ensuring consistency across the dataset. Standardization ensures that data from diverse sources are transformed into a consistent format, facilitating meaningful comparisons. This step often includes converting units, harmonizing naming conventions, and aligning scales to create a unified dataset. Time Savings A significant portion of the analysis process is wrangling and cleaning data. Investing effort in data preparation upfront reduces troubleshooting during analysis, making the entire process more efficient. Effective data preparation also saves valuable time in later stages of analysis by minimizing the need for repeated data fixes. It empowers analysts to focus on exploring insights and crafting meaningful visualizations, thereby enhancing the overall efficiency of the analytical workflow. Guarding Against Bias Preparing data for analysis presents an opportunity to detect and correct biases in the data. By addressing these biases proactively, enterprises can minimize their impact on the analysis results, ensuring a more objective and accurate interpretation. Data scientists detect bias by examining the data for potential sources of bias, such as underrepresented groups or skewed samples. Data cleaning and transformation techniques can be applied to mitigate these biases, ensuring that the analysis provides a fair and unbiased representation of the underlying phenomena. Boosting Model Performance For predictive modeling to succeed, well-prepared data is essential. Techniques like normalization and feature engineering, part of data preprocessing, enhance the accuracy and robustness of models, leading to more reliable predictions. Data preprocessing transforms raw data into a suitable format for machine learning algorithms. Normalization scales data to a consistent range, and feature engineering involves creating new relevant features from existing ones. Both steps contribute to improved model performance and more accurate predictions. Point-and-click Data Prep With LIKE.TG Organizations are increasingly recognizing the importance of well-prepared data in decision-making- be it strategic or tactical, to gain a competitive advantage. It is crucial for analysts to carefully assess and evaluate the information available and take the necessary steps to prepare the data for analysis. Accurate, complete data paves the way for actionable insights, strategic outcomes, and informed choices, consequently enhancing the operational efficiency, profitability, and, ultimately, the bottom line of enterprises. Ready to elevate your data game? Dive into the future with a 14-day free trial of LIKE.TG and unlock the potential of seamless data preparation for your organization. Prepare your data in seconds with LIKE.TG’s intuitive interface and robust data profiling and cleansing features.
6 Essential Tools for Doing Facebook Marketing
In today's competitive digital marketing landscape, Facebook has become one of the most important platforms for business promotion and branding. In order to utilize this platform more effectively, many marketers are looking for applicable tools to improve ad effectiveness, optimize target audience, and enhance overall social media performance. With numerous Facebook marketing software emerging on the market, we have specially selected six highly acclaimed and useful tools for you to enable you to carry out marketing activities on Facebook more easily, and then let Cross Border King explain to you what some of these six software are for.Facebook Ads Manager:Facebook Ads Manager: the official ad management tool that provides the ability to create, manage and optimize ads. It helps you track ad performance, adjust ad budgets, target audiences, and more.Social Media Management Tools:Hootsuite: Helps you plan, publish, and monitor content on different social media platforms. With Hootsuite, you can manage posts on Facebook, analyze and interact more easily.Competitive analysis tools:Socialbakers: provides tools for competitor analysis and social media performance analysis. You can use these types of tools to understand your competitors' strategies, find trends in your industry, and adjust accordingly.Facebook Insights:Facebook Insights: This is Facebook's own analytics tool that provides detailed data about the performance of your Facebook page, audience and posts. With this data, you can better understand your audience and develop a more targeted marketing strategy.Video production and editing tools:Adobe Spark: If you plan to use video content, Adobe Spark is an easy-to-use tool for creating high-quality images and videos. It can help you produce attractive visual content to get users' attention on Facebook.Professional marketing software:Facebook marketing software: This is a Facebook related type of marketing software by LIKE.TG. It can help you automate the original multiple tedious Facebook marketing methods as well as help you find many kinds of your ideal to-be-tapped customers very conveniently.Each of these six Facebook marketing software programs has its own unique features, from ad management to social media analytics to creative content creation, they provide you with all-around support. Whether you're dipping your toes into the Facebook advertising waters for the first time or looking for new tools to improve efficiency, these software are worth taking a deeper look at. Choosing the right tool for your needs will help you achieve more significant marketing results on Facebook. Let's explore these six selected tools together to inject more creativity and effectiveness into your Facebook marketing campaigns.
6 Reasons Why You Are Losing Credibility With Customers
In a time when every business is going online, it’s easy to miss out on basic customer experiences that could hurt your business. Unlike offline marketing where customers show higher brand loyalty, the online business gives them much more options to pick from, raising the bar of customer experience real high. Building brand credibility requires a consistent long-term effort and can be seen as the primary vision for a brand. Often, a lot is discussed about how to gain customers and build your brand credibility around them. However, it’s more important to know the reasons why you could be losing credibility with your customers in the first place. Here are some of the most common ways brands are losing credibility with customers. Top 6 Reasons Of Losing Credibility With Customers To help you think about whether the response you give to your customers or your marketing approach is causing people to leave your brand, here’s a list of the quickest and most efficient ways to destroy your brand credibility. 1. Lack of satisfactory customer service Every time a customer reaches out to a customer service representative, they expect the business to listen to their concerns and provide appropriate solutions. It’s one of the most crucial moments when a business can build a good impression for its customers and prove its credibility. But failing to provide an appropriate response or in-time response can badly damage your brand reputation. More than 67% of customers who churn report unsatisfactory customer service. WhatsApp can play a major role in ensuring in-time response and effective customer service as it acts as a two-way communication platform. You can use WhatsApp chats or calling feature to connect with you customer and address their concern instantly. This will not only boost your brand credibility, but it will also help you establish a strong personal bond with customers which will lead to long-term retention and higher ROI. Read more: WhatsApp Business: The New Age Of WhatsApp Based Customer Service 2. Low customer engagement How frequently do you engage with your customers? If it’s anything more than a week, low engagement could be the reason your customers do not find your business credible. Ideally, a business should engage at least 3 times a week in the form of text notifications, emails, or through app notifications. Considering the cust throat competition in the current market, a business should try every measure to stay at the top of their customer’s minds at all times. WhatsApp-based SCRM like LIKE.TG can help you keep track of your follow-up schedule using the user persona database. You can engage with your customers through WhatsApp chats, group chats, or broadcast lists and ensure a consistent follow-up schedule. This will help strengthen the business-customer relationship and maintain brand credibility. Read more: 4 Ways To Boost Customer Engagement & Marketing ROI Through LIKE.TG 3. No feedback or customer surveys Customer feedback is as important as the product itself. But many businesses only focus on selling the product and totally ignore customer feedback about their product. This results in poor customer satisfaction levels and can also result in losing credibility with customers. Customer surveys and feedback give you the exact idea of how well your product is received in the market and how it can be improved or upgraded to bring in more customers. WhatsApp-based surveys can be the most effective way to get responses from your customers. WhatsApp has a message read rate of 98% which is much higher than any other medium. Sending out feedback requests or carrying out customer surveys on WhatsApp will get you instant responses. This activity will also make your customers feel that you care for their opinion and this, in turn, will help in building a positive brand image. Read more: Customer Inclusion- A Key Player In Long Term Customer Retention 4. Low product or brand visibility Modesty is a virtue but when it comes to business, you really need to be out there to get brand visibility. Failing to identify your audience and marketing your products could be the main reason your customers oversee you. In order to build strong market visibility, you need to identify your target customers and position your products in the market in such a way that your target audience can easily spot you in the crowd. Brand visibility can be built using several techniques and marketing methods. One of the most common techniques is WhatsApp-based campaigns. WhatsApp being one of the most widely used platforms across the globe, WhatsApp-based campaigns prove to have the maximum impact and can help your brand gain global visibility in a short span of time. Here are some of the most successful WhatsApp campaigns around the world. Read more: Build A Strong Market Presence For Your Business Using WhatsApp 5. Irrelevant marketing Are you marketing oranges to customers interested in apple? Well, failing to understand customer requirements and marketing them irrelevant products could be a major blunder which could instantly lead to losing credibility for your business. Understanding customer’s interests and requirements and sending them personalized advertisements and notifications can help you boost your customer’s interest in your products and lead to more sales. WhatsApp-based SCRM LIKE.TG has a feature that allows you to create customer personas. Customer personas which is a database of all necessary information about your customers can help you in keeping a record of their interests, buying history, geographic location, etc. This can help you curate personalized advertisements and product recommendations that are most relevant to them. Read more: 10 Reasons Why WhatsApp is Outranking SMS in Digital Marketing 6. No regular follow up The job of the sales team does not end simply by closing a successful deal. This is one common mistake that most businesses fail to realize and in the process lose a lot of customers. Pre-sale follow-ups can have a huge impact on the customers. It makes the customers feel that you actually care for them and this builds a bond of trust and credibility. It also positively affects the customers buying decisions and also creates opportunities for understanding their requirements better. Post sale follow-ups are equally important for you as it gives you first hand experience of your customers. In case, your customers are facing some issue, you get it resolved and earn their trust and credibility once again. WhatsApp Business allows you to label your contacts as ‘New customer, new order, pending payment, paid, order completed’ and more. This helps you categorize your customers and schedule follow-ups accordingly. Also read: 10 Digital Marketing Trends in 2021 That You Can’t Afford To Miss Out! Conclusion Building brand credibility is a long-term process and with the right tools and techniques, you can create a significant impact. WhatsApp and WhatsApp-based SCRM have become an essential part of every business. SCRM tools help businesses manage a large customer base, maintaining consistent engagement routines, and offer superior customer service. With the help of SCRM tools like LIKE.TG, businesses can reduce the risk of losing credibility with customers and build a long-term relationship with them. To know more about LIKE.TG SCRM and its feature, click here or drop a mail at [email protected] to get a free demo.
6 Ways Retail Businesses Can Be More Customer-Centric With WhatsApp
As the world is shifting to complete digitization, the ongoing pandemic has accelerated it and proved it to be the only way of survival in the coming time. The COVID-19 lockdowns worldwide have been nothing less than a massive jolt to both businesses and individuals and have left us staring at uncertainty. In the midst of all this, WhatsApp has been a constant support in keeping individuals connected with their near and dear ones. But its role does not limit to just that! WhatsApp has now become an online store for many and where they interact with customers, provide them services, and even close sales deals. Businesses are now readily accepting WhatsApp as a channel through which they can reach out to their customers from any corner of the world. A platform that allows them to interact, engage with customers and sell their products. With WhatsApp, businesses all over the world are seeing hope of revival. WhatsApp brings businesses and customers to a common platform. A platform where businesses can use customer-centric approaches to find, retain, and engage customers. What is Customer Centricity? Customer-centricity is an approach in which businesses focus on customer experience and makes all possible efforts to improve it. When many people think of customer-centricity, their mind goes automatically to customer service. Customer service is an important element of building a customer-centric business, but it’s not the whole picture. How a business interacts with its customers, how convenient it is for the customer to make a purchase, request a return or refund, or reach out to customer service. All are a part of customer-centricity. So, the processes and procedures in a business and the daily actions and decisions of employees equally important. It contributes to a good customer experience and makes a business customer-centric. Why is Customer Centricity Important? In a time where customers have hundreds of brands and businesses to choose from, focusing on customer-centricity helps in finding new customers and retaining existing customers for a long time. Especially in a time where social media is prevalent, and consumers are talking to each other like they never have in the past. Customer-centricity has a direct impact on brand value as customers act like marketers. Social media and review sites have allowed consumers to share every detail of their experience with a company in a matter of minutes. At its most basic level, it comes down to acquiring and retaining customers. Businesses need to do these two things if they are to survive. 6 Ways You Can Make Your Business More Customer-Centric With WhatsApp Here are 6 effective methods to make your business more customer-centric and drive better sales using WhatsApp: 1. Interact with your customers Interacting with customers can help a business improve its customer experience in many ways. Personal one-to-one interactions can help businesses build trust among customers and establish a strong relationship that they will wish to keep for long. Another benefit of personal interactions is that it helps you gather all information about your customer’s likes, dislikes, preferences, experiences, and expectations. With this information, you can make sure your customers get exactly what they hope for. This approach helps businesses with being customer-centric not just with immediate actions but also plan products and services in the future accordingly. Read more: 10 Ways To Get Customers To Opt-In On WhatsApp Business 2. Easy customer policies and procedures Your customers should feel convenient shopping with you. Be it going through the product catalog, picking an item, making payments to return, or cancellation policies. More than 69% of customers abandon items in the cart never to come back to them. This is because they find the checkout process or the entire buying process to time consuming or difficult. Your customers should never feel that your policies or procedures are difficult or time-consuming for them to follow. Using WhatsApp Business or WhatsApp Business API-based tools like LIKE.TG can make the entire process quite simple. WhatsApp Business allows catalog sharing, placing orders, and making payments. It can also be used for getting refunds, and other services all using the WhatsApp interface. Read more: 4 Ways To Boost Customer Engagement & Marketing ROI Through LIKE.TG 3. Include automation for efficiency Automation saves a lot of time, effort, and resources for a business. As for customers, it helps in get instant responses and useful information. They no longer have to dial up a sales executive or drop a query mail. Nobody likes to wait and keeping customers waiting for a response to their query can leave a bad impression. Instead, you can use automation bots trained to perform activities such as sending greetings, instant responses, and sharing shipping and delivery updates. This can improve the customer-centricity of your business to a great extent. By using the Quick reply and Automated Response features of LIKE.TG, you can ensure instant response to thousands of customers. Read more: Top 5 Marketing Automation Tools and Software in 2021 4. Forward-thinking Customer-centricity isn’t something that you draw up a plan for once and then use this plan for the decades to come. Customer expectations are shifting constantly. New technology comes to the market all the time, and this technology has the potential to set a new bar for customers. To continuously be a customer-centric business, you need to adapt as customers adapt. Don’t be afraid of experimenting with new ways of improving the customer experience. Read more: Top 5 WhatsApp Marketing Campaign Strategies For Businesses 5. Empathize with Your Customers Your customers may have several questions and opinions about your business or product. Or at times, they may express extreme dissatisfaction with your services. You need to show empathy and treat your customers with love and attention. In doing so, you will instantly earn their love and loyalty and can retain them longer. Showing empathy to customers in their time of need can help you build an impressive rapport. It can make them feel that you are customer-centric and care for them. Engage with them personally through WhatsApp chats, and try to resolve their problems or at least make them feel better with promising words. Read more: WhatsApp SCRM: The Best Way to Carry Out Customer Service 6. Include your customers in your decisions One of the wisest things you can do as a business is to get your customers involved in your decision-making process. This can be done in the form of group chats on WhatsApp-based polls. Getting your customer’s opinions for your products will make them feel important and will improve your customer-centricity. Moreover, customers participating in decision-making usually receive new product launches well and become natural marketers for your brand. Also read: How to Build Customer Relationship During Critical Situations with CRM? What happens when you improve the customer experience? o Customer retention is improved. o Customer satisfaction goes up – This leads to positive reviews online and a positive reputation on social media. It also encourages customers to spend more money or spend more often. o It improves the success of cross-selling and up-selling. o It attracts more new consumers and converts them into customers. Conclusion Customers hold the power to make or break a brand. Keeping them at the center of your marketing and product planning decisions can help you gain their loyalty. You can build trust among your customers and earn you a name among customer-centric brands. WhatsApp and WhatsApp Business APIs can play a major role in keeping your customers a the helm of your business and marketing approaches. To know more about LIKE.TG click here or drop a mail at [email protected]
7 Benefits of Using Multi-Factor Authentication
I. What is Multi-Factor Authentication?Multi-factor authentication, or MFA, requires users to identify themselves through multiple verification measures and credentials before granting them access to specific data or payment methods. It’s an additional layer of security that protects consumers’ online accounts and transactions against hacking and data theft.Consumers are now accustomed to using various types of multi-factor authentication within their daily lives. Examples of MFA include:Authentication via memory, like a PIN or an answer to a secret questionAuthentication via retrieval, like a verification code delivered via SMS or physical token like a USB keyAuthentication via identification, which may include fingerprints and facial recognition Two-factor authentication (2FA) is a common type of MFA that requires two of these factors to verify the user’s identity. Multi-factor authentication involves at least any two of these factors or all three. More consumers are turning to their mobile devices to purchase goods and services. By 2021, mobile ecommerce could make up almost three quarters (72.9%) of ecommerce sales, totaling $3.5 trillion. This growth makes security precautions an even bigger concern to consumers and businesses alike.If your company does a significant amount of business through mobile channels, ensuring consumer safety and trust is paramount.II. 7 Benefits of Multi-Factor AuthenticationAccording to research by Microsoft, 99.9% of cyberattacks can be blocked by using multi-factor authentication. Here are seven benefits of incorporating MFA into your mobile security strategy.1. Reduce Fraud & Identity TheftThe days of being able to crack a simple password and gain access to privileged information are over. Requiring more than two methods of identity verification makes hacking harder for cybercriminals. MFA reduces fraud and identity theft by requiring additional security measures that thieves can rarely access.2. Increase Customer TrustCustomers like knowing their data is secure. Even though additional verification steps can seem annoying and unnecessary at times, customers trust and appreciate businesses who take precautions to protect them seriously.3. Achieve Compliance Some industries require specific compliance measures, such as GDPR and HIPAA. Health, finance, and government entities demand that businesses follow strict guidelines that protect consumers’ rights and mitigate risk. Make sure you consider your business' unique needs when determining your security requirements.4. Reduce Operating CostsNotifying customers of suspicious activity on their accounts costs businesses time and money. MFA reduces the occurrence of fraud, reducing help desk efforts and enabling staff to focus on more complex customer service issues.While there may be upfront costs to implement MFA successfully, the investment pays for itself in the long run.5. Streamline Safe Mobile TransactionsNow more than ever, people are completing transactions online and via mobile devices. OTT (over-the-top) apps like WhatsApp and Facebook Messenger allow consumers to make purchases directly from the app, making increased security against fraud through multi-factor authentication a necessity.6. Combat Password FatigueAccording to NordPass, the average computer user has between 70 and 80 passwords. With so many passwords to remember, many resort to using the same password on multiple accounts or creating simple, easy-to-steal passwords. Both methods lead to easy password hacking.Adding MFA safeguards against password fatigue and adds an extra security buffer, ensuring that cybercriminals cannot hack even simple or repeated passwords.7. Simplify the Login ProcessThe invention of single sign-on logins has made multi-factor authentication much easier. A one-time password (OTP) is a string of letters, numbers, or characters sent to a user for a single login attempt. One-time passwords can be sent to a mobile phone via SMS or voice, protecting web-based services, private credentials, and data. OTPs reduce the risk of fraud by sending users time-sensitive, unique, and random codes and PINs to their mobile devices via SMS, voice, or push message. Combining MFA security with an app's convenience enables customers to use one login while maintaining high security standards.III. How to Set Up Multi-Factor Authentication TodayAre you ready to get started with multi-factor authentication? LIKE.TG’s Two-Factor Authentication API authenticates new users, secures account logins, and safeguards mobile transactions with one click. Our 2FA solution builds consumer trust and increases your conversion rates across multiple channels.One-time passwords enhance application security and manage user verification via SMS and voice calls. With a 98% open rate, SMS is known for its high visibility and reliability. By sending one-time passwords via SMS, you can reach your users wherever they are and reduce login frustrations. LIKE.TG’s SMS Gateway API also allows you to facilitate one-time-passwords with customers worldwide. Schedule a demo today to learn more about our Two-Factor Authentication solutions.
7 Crucial Data Governance Best Practices To Implement
What is Data Governance Data governance covers processes, roles, policies, standards, and metrics that help an organization achieve its goals by ensuring the effective and efficient use of information. It sets up the processes and responsibilities necessary to maintain the data’s quality and security across the business. Data governance manages the formal data assets of an organization. The key elements of data governance involve the following: Data categorization Clearly defined roles and responsibilities Data ethics Data Governance Framework A data governance framework specifies who can perform which actions on the data, under what circumstances, and by what methods. It ensures consistent data policies and rules are applied, creating data reliability. Building a solid data governance framework involves several key pillars. These pillars include; establishing data quality standards, integrating data from various sources, prioritizing data privacy and security, and defining a clear data architecture. Data Governance Best Practices The success of a data governance framework relies on a bottom-up approach, where data creators and users share responsibility for governance. Organizations can create an effective strategy that empowers them to manage their data assets effectively by implementing these data governance best practices: Set up Metrics to Measure Program Success Track key metrics such as the number of users trained and data sources governed. This tracking demonstrates the program’s impact on improving data awareness, accountability, and overall quality. Align Clear Roles and Responsibilities with Organizational Objectives Effective data governance relies on a well-defined structure that assigns ownership and accountability across the organization. Here’s a breakdown of key roles important for a successful data governance program: Data Governance Council: This high-level body provides strategic direction for the program. The board ensures that data governance processes are implemented within everyday operations, promoting consistent departmental data management. Data Owners: Data ownership assigns clear accountability for specific data assets. Data owners are responsible for defining how their data asset is used, creating a sense of stewardship, and promoting responsible data practices. Data Stewards: Data stewards implement data governance processes and work closely with data users to identify and address data quality issues, ultimately improving the reliability of data-driven insights. Data Managers: Data managers oversee the technical infrastructure that stores and manages data assets. They design and implement database systems that meet the organization’s specific data needs and ensure data security protocols are followed. Data Users: The individuals who leverage data for analysis and reporting fall under this category. Data users are empowered to access relevant information within defined parameters. By understanding data governance policies, they can utilize data responsibly and contribute to data-driven decision-making within an organization. Enforce Data Security Policies as Close to the Data Source It minimizes unauthorized access and simplifies data governance throughout its lifecycle by limiting access points. For instance, implement access controls on customer data within the transactional system where it’s created. Security policies minimize the risk of unauthorized access and simplify data governance throughout its lifecycle. Be Transparent About Your Data Privacy Practices Being transparent prioritizes data privacy and empowers customers to control their information. This step can involve obtaining user consent for specific data uses and implementing technical safeguards to prevent unauthorized access. Building trust through robust data privacy practices creates customer loyalty and decreases potential legal risks. Power Your Data Governance Strategy with Automation Here’s how automation empowers organizations to manage their data governance strategy effectively: Automated Access Controls: Automated access controls leverage software to enforce granular permissions based on user roles and groups. This streamlines access management and reduces the risk of unauthorized data exposure. Automated Data Discovery: Automated data discovery tools can crawl through data repositories, enabling users to pinpoint the information they need easily. The automation eliminates time wasted searching for data across the organization. Automatic Data Lineage Tracking: Automation tools can eliminate the need for manual data lineage mapping by automatically capturing data movement throughout various systems. It improves data transparency and simplifies impact assessments when data changes are required. Data Enrichment with Metadata: Automation can streamline the process of attaching rich metadata to data assets. These tools ensure a common understanding of data meaning across teams by automatically capturing details about data origin, usage, and definitions, promoting consistent data management, and minimizing misinterpretations that can lead to errors in analysis. Automatic Business Glossary Creation: Automation can facilitate creating and maintaining a centralized business glossary. These tools ensure a standardized data language by automatically capturing and integrating definitions of key data terms throughout the organization. The clarity minimizes confusion and fosters more reliable data analysis across all departments. Automated Policy Propagation: Data governance policies must be consistently applied across all data assets. Automation can streamline this process by propagating data protection policies to all dependent data elements. For instance, automatically masking sensitive data in derivative reports ensures consistent privacy compliance. Automatic Audit Logging: Record-keeping is essential for data governance. Automated tools can capture every interaction with data, providing a detailed audit log. These tools facilitate security investigations and help organizations understand how data is being used. Organizations can streamline compliance efforts by automating audit logs and gaining valuable insights into data usage patterns. Publicize the Program’s Goals, Processes, and Success Metrics Integrate data governance awareness into employee onboarding programs and technical training sessions, foster a culture of data accountability, and empower them. Schedule Regular Reviews of Your Data Governance Policies Regular review, at least annually, ensures the policies remain relevant despite evolving regulations, technologies, and business needs. A consistent review process allows for continuous improvement and adaptation of your data governance framework. Challenges with Data Governance Data governance, while crucial for managing an organization’s data assets, faces several hurdles that can hinder its effectiveness: Inconsistent Data Management: A single instance of poorly managed data can lead to security breaches or compliance issues. Organizations must strive for comprehensive data governance, incorporating all data sources and departments. Fragmented Data Definitions: Inconsistent terminology across various data systems can cause misinterpretations and hinder collaboration. Organizations must prioritize creating and maintaining a unified data dictionary to ensure everyone understands data definitions consistently. Undefined Data Stewardship: The lack of a designated data steward or the presence of multiple stewards can lead to a leadership vacuum or conflicting interpretations of data governance policies. Insecure Data Access Across Systems: Even with strong access controls in individual systems, data security risks can arise if all systems don’t adhere to consistent data governance practices. Organizations must ensure that all systems accessing governed data implement security measures. Operational Constraints: Operational limitations can impede data governance efforts. For instance, difficulty reconciling data across disparate systems can lead to workarounds compromising data integrity. Organizations need to streamline operations and eliminate data silos to ensure consistent data management practices across departments. Mergers and Acquisitions: Frequent acquisitions or mergers can create data management challenges. Integrating data from different companies can be complex, leading to inconsistencies and data quality issues. Organizations must have a plan for integrating acquired data while adhering to data governance principles. Concluding Thoughts Data governance supports strategic decision-making through high-quality and well-managed data. Therefore, organizations must incorporate effective data governance best practices when implementing a framework to maximize data security, value, and compliance with standards. Using the right tool is one of the most effective ways to improve data governance. LIKE.TG offers a comprehensive data management suite that simplifies the data governance process. With features like automated data profiling, the creation of a business glossary, and role-based access control, LIKE.TG empowers organizations to implement effective data governance practices. Simplify your data management with LIKE.TG. Download a 14-day free trial or contact us to get started. Empower Your Data Governance Strategy with LIKE.TG Streamline your data governance efforts and maximize data value. Download a free 14-day trial of LIKE.TG's data management suite and experience the power of automated data discovery, lineage tracking, and policy enforcement. Take control of your data today! Start a Free Trial
7 Data Quality Metrics to Assess Your Data Health
No matter their size, all organizations rely heavily on the data they collect and manage. This data ranges from customer information to sales records, employee performance, and more. However, if this data is inaccurate, outdated, or incomplete, it becomes more of a liability than an asset, making it more important to measure its health. To do so, they need data quality metrics relevant to their specific needs. Organizations use data quality metrics, also called data quality measurement metrics, to assess the different aspects, or dimensions, of data quality within a data system and measure the data quality against predefined standards and requirements. What is Data Quality? Data quality measures the data’s ability to meet the criteria for completeness, accuracy, validity, uniqueness, timeliness, and fitness for purpose. Data that meets the requirements set by the organization is considered high-quality—it serves its intended purpose and helps in informed decision-making. For instance, high-quality data in a healthcare system consists of precise and up-to-date patient records comprising patient demographics, medical history, diagnoses, treatments, and outcomes. Such a detailed dataset is maintained by trained data quality analysts, which is important for better decision-making and patient care. These professionals conduct data quality assessments by individually assessing each data quality metric and estimating overall data health. The aggregate provides the organizations with a certain percentage to define the accuracy of data. What are Data Quality Metrics? Data quality metrics are specific indicators used to evaluate how good or bad a data set is. In other words, whether the data set is fit for purpose. As part of data quality management, these metrics help quantify the state of data using specific criteria that are objectively defined and applied. For example, you can set up particular data quality metrics to measure the percentage of incomplete records, count the number of incorrect entries, or determine the proportion of duplicate data. Why is there a need for data quality measurement metrics? Data quality metrics are not just a technical concern; they directly impact a business’s bottom line. Gartner reports that organizations lose an average of $12.9 million annually due to low-quality data. Furthermore: 41% of data warehouse projects are unsuccessful, primarily because of insufficient data quality. 67% of marketing managers believe poor data quality negatively impacts customer satisfaction. Due to low data quality, companies can lose 8% to 12% of their revenues. Make Decisions Based on Data You Can Trust With LIKE.TG Ensure accuracy, reliability, and completeness of your data using LIKE.TG's advanced profiling tools. Start you 14-days-trial now! Now, to mitigate the consequences of poor-quality data, there needs to be something that quantifies the current state of data, and to do that, you need data quality metrics. These metrics evaluate data in four key dimensions: Intrinsic: Focuses on the data’s credibility, objectivity, and reputation. Contextual: Emphasizes the relevance, timeliness, and completeness of data. Representational: Focuses on the formatting and presentation of the data. Accessibility: Deals with the ease of access to the data. These data quality dimensions are essential to a data quality framework and help ensure data is well-rounded and reliable. Using data quality metrics, you can set targeted objectives to guide your teams in addressing commonly occurring data quality issues. 7 Data Quality Metrics to Track Data quality metrics can vary depending on the sector and the data’s intended use. However, certain metrics are commonly adopted across many industries for their fundamental importance in assessing data health. Here are some frequently used data quality metrics examples: Completeness Ratio It refers to the extent to which a data set contains all the required or expected data elements. The completeness ratio measures the proportion of complete data entries compared to the total number of expected entries within the data set. This ratio helps us understand whether the data is complete and contains all the necessary information to draw correct conclusions. For instance, a customer database requires customer information such as name, address, email, and phone number for each customer. If the database contains one or more missing fields, we would have a lower completeness ratio, indicative of lower data quality. Similarly, a high completeness ratio indicates complete data records useful for analysis. Costs of Data Storage Sometimes, data storage costs keep rising while the amount of usable data remains the same. It happens due to redundancy, duplications, and inconsistencies within datasets and is a sign of poor-quality data. Unhealthy data also complicates the backup and recovery processes, as finding and restoring accurate data becomes challenging in the event of data loss. Conversely, if your data operations remain constant but you observe a fall in data storage costs, it’s likely your data is of high quality. Ratio of Data to Errors The error ratio is a measure to determine the percentage of incorrect records in a dataset compared to the total number of records. The error ratio helps you identify problem areas by providing a percentage of flawed data. To calculate the error ratio, you divide the number of records with errors by the total number of records in your data set. Suppose you have a list of 1000 addresses, and 100 of them contain errors such as wrong zip codes or misspelled city names. The error ratio would be 100/1000, which equals 0.10 or 10%. This result means that 10% of your address data is incorrect. Timeliness Index This data quality metric assesses how quickly data is collected, processed, and available for use. To do so, it looks at the time elapsed between an event’s occurrence and its data’s availability. For instance, if you need certain data ready within every 30 minutes, and it does, that data will be considered timely. A higher timeliness index indicates that data is readily accessible and up to date. Similarly, a lower timeliness index suggests inefficiencies or delays in data delivery or availability. Amounts of Dark Data Dark data refers to the data that an organization collects, processes, and stores but does not use for any purpose. Not all large amounts of data that organizations collect qualify as dark data. It becomes “dark” primarily because it is not actively used or managed. Dark data can become a data quality problem because; It can contain outdated or inaccurate information, impacting the overall accuracy and reliability of your company’s data sets. It often includes unprotected sensitive information, exposing risk to data breaches. Dark data does not necessarily imply poor data quality but can indicate areas where data quality could be compromised. Consistency Score Another data quality metric to keep track of is the consistency of data, which refers to its uniformity and coherence across various sources, systems, and time periods. The consistency score can be measured by setting a threshold that indicates the amount of difference that can exist between two datasets. If the information matches, it is said to be consistent. Typically, robust data integration strategies are employed to remove any inconsistencies in multiple data systems. Duplication Rate It measures the proportion of duplicate entries or records within a dataset. It confirms whether the given information in a dataset is unique and appears once only. Duplication can be present in datasets containing customer data but can be removed. Data deduplication tools and algorithms identify and remove duplicate records from the dataset. The tools compare entries based on predefined criteria, such as similarity thresholds. They then merge or remove the duplicates accordingly. How to Effectively Use Data Quality Metrics? There isn’t a one-size-fits-all approach to data quality measurement metrics; they depend on your business’s aims, where your data comes from, and the rules you follow. Understanding these factors is the key to using data quality metrics effectively. Here is how you can use these metrics to their best. Understand your Content Requirements & Data Model To effectively implement data quality metrics, you need a clear understanding of what your data should look like and how it should behave — these are your “content requirements.” Alongside your content requirements you need a “data model,” essentially a blueprint of how your data is structured and relates within your database or data system. This model helps ensure that your data metrics are tailored to how your data is organized. Define Your Data Quality Dimensions Define data quality dimensions strategically so that you can use the most relevant data quality metrics to monitor data health. It allows you to employ a targeted approach that enhances the reliability and usefulness of your data. For example, when analyzing financial transactions, prioritizing data quality dimensions like accuracy and consistency ensures that the data is uniform and correct. Alternatively, if you are managing a marketing campaign, prioritizing the completeness and relevance of customer data enables you to tweak your messaging effectively. As you refine these key dimensions, you will see clear improvements in your metrics, such as higher data accuracy and greater completeness, depending on your focus areas. Set Clear Goals for Your Data Quality Metrics Setting realistic data quality goals can improve your metrics’ overall performance. For example, suppose you want to ensure your customer information is almost always complete. Setting a target range based on your goals and industry standards, such as having no more than 3% of your data incomplete, establishes clear expectations and ties your data quality metrics to specific outcomes, such as improving a user’s shopping experience. Moreover, documenting particular use cases can help your teams realize the importance of aligning data quality with business goals and demonstrate how these metrics fit into your broader business strategy. Regularly Monitor Your Data Quality Metrics Keep a close eye on your data quality metrics and update them as needed. Continuing with the example of setting a target range or number, if, after monitoring, you discover that your customer data shows more than 3% missing values—higher than your set target—you should evaluate further to identify the underlying problems. While the initial reaction might be to reevaluate your entire data management strategies, examining more specific and immediately relevant factors is recommended. Issues such as data entry errors or flaws in data collection methods are often the culprits and should be addressed before considering broader strategic changes. Conclusion While managing data quality can be challenging as it costs companies a lot of time and money, it can be improved using key data quality metrics. These metrics provide a clear, quantifiable way to assess and enhance data accuracy, consistency, and reliability. Integrating a comprehensive tool like LIKE.TG can be particularly effective to enhance these efforts further. LIKE.TG enhances data management by offering features such as automated data cleansing transformations, customizable data quality rules, and thorough data profiling and validation, ensuring that data meets quality standards and is managed efficiently at scale. Start with a 14-day free trial and experience how LIKE.TG can transform your data quality management today.
7 Effective WhatsApp Marketing Tips For Small Business
In the world of digital marketing, trends change every day. Techniques that got you leads today might not prove very effective in the days to come. For this reason, it becomes necessary that businesses keep a track of the latest trends in marketing and update their marketing techniques accordingly. In this age of digital marketing, hitting the right cords in marketing can make your business a huge success in no time. While there are several marketing platforms that have helped businesses in their growth, WhatsApp marketing is one of the most effective among them. The reason being that WhatsApp messages have the highest open rate as compared to all its counterparts. Taking this into consideration, several big businesses are using it to influence their audiences. Let’s take a look at the most popular WhatsApp Marketing strategies in the past years and also learn about some useful WhatsApp marketing tips. 5 Top Brands and Their WhatsApp Marketing Strategies Getting personal offers on WhatsApp from brands can help influence customers’ choices to a great extent. Here are a few examples of international brands winning at the WhatsApp Marketing game and earning their customers’ love and appreciation. 1. Netflix NetFlix is one of the most popular online movie streaming platform known for its exclusive collections. What makes it a favorite among its users is that it suggests shows and movies based on previous watch histories. Users visiting their platform need not dig for movies of their interest. They can simply go through the suggested list and pick the movie of their choice. The latest development in its marketing technique is its WhatsApp notification system wherein, it sends out a WhatsApp notification every time a new show or movie is added to the platform based on the users’ interest. 2. OYO OYO is one of the largest hotel booking platforms offering hotels with all price ranges. OYO helps in finding hotels near you. Users can see what their hotel room looks like, its user review ratings, and more such information through its app. Recently it has come one step ahead. It introduced WhatsApp as a means to update their customers about their booking confirmations and well as directions to the hotel. This makes it easy for customers as they need not call up the hotel for their booking inquiries. They can easily get all important information through their WhatsApp chat. 3. BookMyShow BookMyShow is a platform where you can book movie tickets online. Users can download their tickets from the website to be shown at the multiplex of their choice. BookMyShow has made the entire process even more simple by sending out confirmation messages and updates to their users directly on their WhatsApp numbers. 4. Hellmanns’ HellManns’ which sells mayo products, has found the most unique way to use WhatsApp marketing to promote their brand and ensure higher brand engagement. Through its latest campaign ‘WhatsCook’, it had asked its customers to simply send a picture of the ingredients they have in their refrigerator through WhatsApp, and HellManns’ suggested recipes that could be made from them. This campaign was a huge success and saw 13 thousand user registrations and 4 million website hits. 5. Cred Cred is an online credit card bill payment app that has used WhatsApp notification as one of its features. Cred keeps track of multiple credit cards and sends a timely reminder when payments are due, making sure its customers never miss a due date. To encourage timely payments, it also offers cashback and discounts on each payment. 7 WhatsApp Marketing Tips for Ecommerce Business If you are a WhatsApp marketer or a business looking for WhatsApp marketing tips for your business, here are a few points that you may find useful: 1. Build a brand persona WhatsApp can be a great place to build up a brand persona, especially for small brands by setting a tone for your communication with your customers. Making them feel special or coming up with ways to help them out can give a big boost to your brand image. 2. Provide client assistance Don’t use WhatsApp just to push your product information down your customer’s throat. Participate in meaningful interactions and assist them in every way possible. This can be one of the most useful Whatsapp marketing tips if you are a small business and wish to make a strong brand image. 3. Don’t simply sell Selling your product through WhatsApp marketing can be the motive, but it should not be your sole purpose. Use the platform to establish a strong personal bond with customers. 4. Influence your customers with choices Not every customer may be planning to use your service or product, but when they are offered interesting choices or offers, they can be inclined to try your product. 5. Create broadcast lists Creating broadcast lists and using WhatsApp bulk sender opinions can help your business reach out to a bigger audience and make WhatsApp marketing faster and convenient. 6. Make creative offers and promotions Never overlook the power of creativity. A simple and creative ad copy or creative promotion can help you garner more attention from customers as well as the media. Several businesses have shifted from large budget advertisements to simple yet creative ads. Example: Burger King had released an ad asking its customers to eat at its rival food chains such as Mc Donalds, Subway, KFC, etc. Not only was this move largely appreciated by all, but it also gained huge media attention. 7. Engage directly with phone calls For small businesses, there may be times when your client needs customization in your product or need assistance over a call. WhatsApp calling feature makes it easy for you to call them up in any corner of the world free of cost. This can be one of the biggest advantages of using WhatsApp for customer services. Additional features such as voice messages, sharing docs, and multimedia content can be easily done through WhatsApp. Now, that you know about all the latest tips and tricks of WhatsApp marketing, try implementing them in your own business as well. WhatsApp marketing can be quite simple when done using the right tools. WhatsApp Business when integrated with several advanced tools such as WhatsApp link generator and Social CRM tools can help boost your WhatsApp marketing capabilities.
8 Features Facebook Marketing Assistants Should Have
Facebook as an indispensable part of the foreign trade marketing world, naturally there will be a lot of people to develop its basic functions of the auxiliary software to help themselves to solve some of the cumbersome problems, and now we are in the environment has been so. A lot of Facebook marketing software is already reached the late stage of their software cycle, but also just in the maintenance, today we come to tell you that the The better Facebook marketing software on the market should be what kind of function.1. Multi-account loginFacebook marketing software breaks through the limitations of a single account, support for multiple account login, so that users can more efficiently manage and operate different social accounts. This feature not only improves operational efficiency, but also provides users with a wider range of promotion channels.2. One-click number raisingWith the one-click number raising feature, Facebook Marketing software helps users easily increase the credibility and weight of their accounts. This not only helps to improve the social influence of the account, but also effectively attract more attention from the target audience.3.Capture GroupsBased on the keywords chosen by users, Facebook Marketing software can quickly and accurately collect relevant group information to provide users with more targeted social interaction. This feature enables users to better understand the interests and needs of the target audience, so as to carry out more targeted marketing activities.4. Automatic Posting and ReplyingThe automatic posting and reposting feature makes it easy for users to create and maintain active social pages. Through intelligent algorithms, the software is able to publish content at the optimal time to increase the exposure of the post, while the automatic reply function can maintain timely interaction with fans and enhance user stickiness.5. New User Marketing for FansFacebook Marketing software provides users with comprehensive marketing tools for new fans, including adding friends, page likes/comments, group private messages and other functions. Through these tools, users are able to promote the interaction between brands and users in a more comprehensive and organized manner, and increase the user conversion rate.6. Live room collection and interactionThe software supports live room information collection and user interaction to help users better understand the feedback and interest of the live audience. This feature makes the live event more targeted and improves the interactive effect of the live room.7. Batch Modify InformationFacebook marketing software not only provides convenient batch modification of information, but also ensures that the modified information is consistent across multiple accounts. This provides users with a convenient management tool and reduces repetitive operations.8. Customer Service Chat (Translation)With the built-in customer service chat and translation functions, Facebook Marketing software enables users to communicate with global users more quickly and smoothly. Language is no longer an obstacle, users can more freely expand cross-border business.These features are considered to be the just-needed content that do should should get at the moment, after all, as a marketing software to help users to realize the hosting, or need to integrate a lot of features. If you are also interested in this article or content, welcome to add our customer service to understand.
8 Reasons To Carry Out Client Service Via WhatsApp
In today’s time, there will be hardly anyone who doesn’t know about WhatsApp if not using it. It is one of the most widely used personal messaging apps in the world and has over 1.6 bn users worldwide. With WhatsApp, you can communicate with just about anyone from any corner of the world. All you need is their number. From sharing your vacation pics with grandma to 3 AM. chat with your friend, WhatsApp is the go-to solution for real-time communications. But its application is not just limited to personal communications. The platform is being widely used in business as well as it allows businesses to connect through a platform that they are already available on. Take it one step further, businesses are also using WhatsApp to communicate with clients, and here are some of the reasons for this. 8 Reasons To Client Out Services via WhatsApp WhatsApp finds its utility in every aspect of the sales funnel and proves to be an effective tool for client nurturing and customer services. Here are 8 reasons why WhatsApp should be used for client services: 1. It’s a free one-stop solution For businesses, striving to balance efficiency and budget is a norm. WhatsApp is absolutely free for anyone to use. Using it in your business gives you a huge relief on your budget constraints while bringing efficiency to your daily processes. By conducting client service via WhatsApp, you can share files, visual creatives, have group discussions, have video and audio conferences as well as share text messages among team members. 2. Its Secure WhatsApp is one of the most secure end-to-end encrypted messaging platforms which ensures that your business communications are always safe. The encryption system prevents any third party to track or read your messages. WhatsApp uses strict anti-spam and anti-spy policies which adds an added layer of security and makes it a suitable choice for corporate use. 3. Personalized conversations Email communications are time-consuming and getting client briefs or feedbacks can be painstakingly slow. Switching to WhatsApp, you can communicate with your clients in real-time and get their briefs and feedback instantly. This can bring efficiency and more clarity among teams and make the whole process a lot faster. By conducting client service via WhatsApp, you can have personalized conversations with a more relaxed tone with your clients and work towards building a strong bond. 4. Marketing and User analytics WhatsApp can be used as a marketing tool to identify potential clients, nurture them and convert them into customers. Through WhatsApp, you can promote your products or services directly to people who might be interested and boost sales. WhatsApp with the help of third-party tools can be used to visualize user data analytics and get a clear picture of how the sales process is going. 5. On-the-go solution Engaging with your teams and clients through WhatsApp allows you to carry out all day-to-day activities on your mobile phone. This means, you no longer have to be glued to your desk or your office. You can be just about anywhere and still make sure that your business operations run smoothly. Another benefit of By conducting client service via WhatsApp is that now you can provide your client with 24×7 services and improve your business’s efficiency. 6. Data synchronization Customer data can be valuable for your business, and you can ensure that it always remains safe with WhatsApp. WhatsApp automatically backs up all your chats and data to its cloud server at regular intervals of time. This ensures that all your data will be safe even if your phone is destroyed or you switch to a new phone number. You can easily retrieve all your data anytime you want. WhatsApp also can be used across multiple devices as all its data is automatically synchronized. This gives you the freedom to work seamlessly from anywhere. 7. User persona User personas are details of a customer which help businesses understand their requirements and improve customer experience. It is a very important part of the sales process. WhatsApp allows you to create customer personas for each contact. This can be really helpful as you no longer have to look up a separate database for customer personas each time you have a conversation with them. You can have all relevant information in one place. 8. Easy to extend customer service WhatsApp proves to be an effective customer service tool as it allows two-way communication between businesses and customers. You can extend personalized services to your customers and engage in effective one-to-one conversation to understand their requirements and improve customer service. Customers there days feel more comfortable talking to businesses over WhatsApp than any other medium and makes it easier to trust those businesses that are available on WhatsApp. Final words Every single day, WhatsApp is pushing its roots deeper and can be seen as the future of digital marketing. WhatsApp ticks all the right boxes to make it a complete solution for small and medium businesses. However, for large businesses, its scalability can be a limitation that can be overcome using WhatsApp API-based tools such as LIKE.TG which can add more features to WhatsApp and make it suitable for use in sale and client services for large enterprises.
8 Tips to Improve Your eCommerce Customer Support Experience
With global ecommerce sales predicted to hit $4.5 trillion in 2021, the retail landscape is changing dramatically. This shift to online shopping has made ecommerce customer service a top priority for online businesses, which often depend more on customer loyalty than traditional brick-and-mortar retailers do.Research from PwC found that 73% of all people value customer experience as an important factor in their purchasing decisions, so subpar customer service can really hurt ecommerce brands. Today we’ll go over eight strategies to take your ecommerce customer service to the next level.I. Prioritize Customer RelationshipsYour relationship with your customers forms the foundation of your ecommerce business. By prioritizing your customer relations, you can improve retention and increase brand loyalty.More than ever before, customer service is a key part of the customer experience. It’s estimated that it costs five times more to attract new customers than to retain existing customers, so your brand’s relationship with your customers has a real impact on your business’s bottom line. If you can resolve a customer’s problem and keep their business in the future, you’ll save time and money while preserving your brand’s reputation.2. Be Available 24/7One of the main advantages of online shopping is that customers are free to browse and make purchases at any time of the day. But this also means that many customers expect customer support whenever they need it. To improve their support experience, many online businesses offer a 24/7 customer service line, whether it’s a phone number or a live chat option that connects customers with a customer service representative.To make this service more effective and less time consuming, brands use chatbots to automate conversations. Because chatbots are so customizable, companies can program them to instantly answer common asked questions and respond to customer inquiries outside typical business hours. This allows customers to complete purchases more quickly rather than abandoning their online shopping carts when they have a question.3. Automate, Automate, AutomateWhile many customers want a quick, convenient ecommerce customer service experience, they also often prefer to ask questions and resolve problems in real time during a conversation. But the expectation of 24/7 customer service means it’s not always possible for a brand to offer live customer service representatives whenever customers need help.Enter AI chatbots, which use artificial intelligence and machine learning to automatically resolve questions without human intervention and can help multiple customers at once. AI chatbots use your existing resources, like FAQs or knowledge base articles, to answer customer questions and resolve issues around the clock. Businesses can even train AI chatbots to learn a specific voice and tone that supports their brand image.By automating customer service requests with an AI chatbot, businesses can let chatbots resolve simple questions, allowing their customer service representatives to focus on more complex queries and build a lean ecommerce customer service team.4. Track Relevant Customer Service KPIsFor businesses looking to seriously improve their ecommerce customer service, it’s critical to track key performance indicators (KPIs), like your average handle time and customer retention rate. By measuring your customer service experience with objective metrics, you can identify trends and pain points, allowing you to create a data-driven plan to improve your customer experience.For example, tracking your customer satisfaction score (CSAT) can be as simple as asking customers to provide feedback after a support call or sending them a brief online survey asking them to rate their experience. The higher your CSAT number, the more satisfied your customers are overall.5. Go MultichannelHigh-quality customer service is rarely possible with only a single customer support hotline. By developing a multichannel ecommerce customer service strategy, ecommerce businesses can be wherever their customers need them, whether it’s on Facebook Messenger, WhatsApp, online live chat, or even through Instagram.In fact, a study found that companies with the strongest multichannel customer engagement strategies retain an average of 89% of their customers, compared to an average of 63% in retail. 6. Get PersonalA personalized shopping experience has become the standard in ecommerce. Data from Accenture shows that 91% of consumers are more likely to shop with brands that provided personalized offers and recommendations. The most successful ecommerce businesses collect customer data to build smart profiles to improve future customer service interactions.For example, LIKE.TG’s Mobile Service Cloud enables online businesses to integrate customer service conversations with their existing CRM or CDP to build comprehensive customer profiles. Armed with this data, you can offer personalized product recommendations and special offers, which can build customer loyalty and even drive impulse purchases while reducing returns.7. Streamline Your Channels for Efficient Customer SupportAs we mentioned earlier, multichannel options have become the standard in ecommerce customer service. More than just a way to keep in touch with friends and family, popular mobile messaging apps like WhatsApp and Facebook Messenger are also great tools for ecommerce customer service.Our Mobile Service Cloud allows businesses to manage all their customer conversations from one easy-to-use Omnichannel Inbox. Instead of trying to keep up with multiple messaging apps, you can streamline all conversations to increase quality and efficiency for your customers and provide consistent customer support on all platforms.8. Offer Proactive Ecommerce Customer SupportAn exceptional customer service experience is almost always a proactive one, where a brand anticipates potential issues and resolves them before they happen. For ecommerce brands, which are typically limited to virtual interactions with customers, proactive support can help build a more positive relationship between an online store and its customer base.For example, set up automated communications, like customer satisfaction surveys and online product review requests, when customers receive their products. By capturing customer feedback as early as possible, brands can reduce the number of negative reviews and create a positive experience that will increase their customer retention rate.Elevate Your Ecommerce Customer Service Experience With LIKE.TG’s Mobile Service CloudReady to transform your business’s approach to ecommerce customer service? Get started with LIKE.TG's Mobile Service Cloud, an all-in-one customer service software that enables you to engage customers where they’re already spending their time.Our Mobile Service Cloud leverages on smart data segments and automation to ease the burden on your staff while increasing customer satisfaction across the board. With an Omnichannel Inbox to manage all customer conversations, a chatbot to provide instant answers 24/7, and the ability to collaborate with internal and external teams, businesses can optimize their customer service with a single user-friendly solution.Contact us today to learn more about Mobile Service Cloud!
8 Ways To Boost Customer Lifetime Value via LIKE.TG WhatsApp SCRM
In traditional systems, earning loyal customers would take years of excellent service, good product, and trust-based relationship. But ever since businesses shifted to online platforms, the paradigm of gaining loyal customers and ensuring customer lifetime value has changed greatly. In today’s time, there is a lot of competition among businesses. Brands try every trick in the market to attract customers such as heavy discounts, aggressive marketing, one-day deliveries, etc. This practice does get customers, but it affects customer loyalty and brings customer lifetime value to a minimum. LIKE.TG is a WhatsApp CRM that is helping businesses gain customer loyalty and increase their customer lifetime value. But before we get to the how of it, let’s first understand more about customer lifetime value. What is Customer Lifetime Value (CLTV) A customer lifetime value is a value that the customer brings to the business throughout his/her lifetime. It takes into consideration the entire log of the customer, starting from the first purchase to the last. Here is how it is calculated. CLTV = (Average Order Value) x (Total Number of Repeat Sales) x (Average Retention Time) Average Order Value: The average value of the purchase that the customer makes. Total no of repeat sales: The total number of times the customer has placed an order. Average Retention Time: The average duration the customer stays with your brand. A low CLTV means that your business is spending more than it earns per customer, while a high CLTV means that the business has earned more than what it had spent on acquiring holding on to the customer throughout their lifetime. Why Businesses Need To Improve Customer Lifetime Value In order to acquire a customer, a business has to spend a certain amount on lead identification, lead nurturing, and conversion of lead to customer. They continue to spend on marketing and customer service in order to retain them for a long time and get more business from them in the future. By investing in multiple ways to acquire and hold a customer, a business aims to recover the amount and gain profit from the customer’s lifetime value. A retained customer has a much higher chance of making purchases in the future as compared to a customer with a one-time purchase. Moreover, acquiring a new customer costs up to 5 times more than retaining an existing one. So, by retaining a customer for a long time, a business can gain more value from it. It will reduce overall acquisition costs and increase long-term profitability. 8 Points on how to boost Customer Lifetime Value via LIKE.TG WhatsApp proves to be one of the most convenient ways to reach out to customers. The reason being, most users are already available on the platform and it allows businesses to connect with them. Using this as an advantage, LIKE.TG provides a WhatsApp API-based SCRM which makes it easy for your business to manage day-to-day customer interactions as well as carry marketing and sales promotions through it. Here are some of the ways LIKE.TG helps in boosting customer lifetime value through WhatsApp: 1. Personalized customer experience Engagement on a one-to-one basis is a great way to increase customer lifetime value. With LIKE.TG, you can engage in personal conversations with your customer to understand their needs and expectations. Based on the input, you can work on improving customer experience which will help you in increasing customer lifetime value. 2. Updates and Notifications Sending frequent updates about your product or service will help in keeping your brand and your products fresh in the mind of your customers. By regularly sharing the latest product updates and discount offers, you can increase the chance of convincing them into buying your product. This will help in customer retention and increase customer lifetime value. 3. In-time response With LIKE.TG, you can let your customers directly contact your customer care via WhatsApp texts or voice calls. This will allow you to provide in-time responses and resolve issues quickly. For many customers, their customer care experience helps them decide whether they would like to make future purchases from a brand or not. 4. Two-way communication WhatsApp-based LIKE.TG allows two-way communication between businesses and customers. This builds trust among customers that they can reach out to the business in case of any query or product issue. It gives customers a medium through which they can get all their queries and concerns addressed immediately. As a result, it leads to better sales and longer customer retention. 5. Higher engagement By sharing personalized and high-quality content, you can ensure higher engagement from your customers. From informational posts, fun games, discussions regarding an upcoming product, or a fun group chat. LIKE.TG can ensure that your customers love to hand around with your brand and establish a long-term relationship. 6. User Persona Based marketing With LIKE.TG, you can create unique user personas for each customer and base your marketing approach for each customer accordingly. This will help in targeting your customer’s buying decision more precisely. Regular updates on a new arrival or and offers that they might show interest in can help in getting them to stay with your brand for a longer time. 7. Post-sale services and feedback surveys For a business, their role does not end with selling a product. They need to handle post-purchase order anxiety upfront to make the customers feel that their purchasing decision was right and that you would take care of the issue in case things go wrong. With WhatsApp, you can easily collect post-sale feedbacks and provide further assistance in the form of product setup, demonstrations, etc. This can give a major boost to your customer loyalty and customers would love to make future purchases with your business. 8. Encouraging Customer loyalty If customers are rewarded for being loyal customers, they will stay with the brand or business longer. Using LIKE.TG, you can reward your loyal customers with a shout-out on your official WhatsApp status. This makes your customers feel appreciated and will encourage them to stay with you for longer. You can also make them feel special by sending them personalized gifts or offering special discounts. time Conclusion As a business, one should never overlook the sentiments of their customers. By addressing their concerns, interests, and needs, businesses can find a loyal customer base and can retain them for a very long time. LIKE.TG can play a vital role in boosting customer lifetime value and can help in providing supreme customer care services and beyond! To learn more about it, click here or contact us at [email protected]
9 Mistakes To Avoid While Dealing With Customers On WhatsApp Business
Thanks to WhatsApp Business, now for a business, customers are just a message away. WhatsApp Business has closed a huge gap between customers and businesses and provides a medium for direct and instant communication. Personal interactions with customers have really helped turn things around for many businesses. But many times, things can go utterly wrong and lead to a bad business reputation. As a business, it can lead to the loss of new as well as existing customers. And may take months or even years to recover from the damage. It necessary for businesses to be thoughtful with the context and approach while dealing with customers. As not every customer may see or feel things the way you do. Though there is no holy grail for the perfect customer business conversation, there are certain mistakes that should be avoided at all costs. 9 Common Mistakes to Avoid on WhatsApp Business Here are certain mistakes to avoid on WhatsApp Business while you interact with your customers as a part of customer relationship management: 1. Failing to listen A customer’s experience, opinion, and feedback can be very important for businesses. As it can contribute greatly to improving the overall user experience and shaping the future of upcoming products and services. By not listening to what they got to say, you can miss out on the basics of a good customerexperience. It could result in a bad customer experience and may even lead to the loss of valuable customers. So, if a customer reaches out to you and shares their point of view, listen to it attentively. It can help you in many ways. 2. Not respecting personal boundaries Everybody is protective of their personal boundaries. By being ‘extra friendly’ or too casual with your conversations, you can make your customers feel intimidated. Also when it comes to sharing any personal information. Not everyone would not be willing to share every piece of information with you. As a business, you need to respect their personal boundaries. Be it while interacting with them or while collecting any information for your business. 3. Reacting negatively to customer feedback Once in a while, it may happen that your customers may not be happy with your product or service and may express it in their feedback. Never act defensive or getting into any kind of argument. One should focus on fixing the issue and compensate the customer in some form so as win their trust back. By doing so, you can show your customers that you care about them. And this would build a positive brand image for your business. 4. Not giving customers the option to opt-out of service One of the most annoying experiences that a customer has to go through is not having the option to opt-out. Be it from a service, a group, or an event. Especially in the case of WhatsApp marketing, it is important that you give them the option to opt-out of the service any time they wish to. Doing this, you can eliminate the risk of getting blocked by clients and get better engagement from them. 5. Sending irrelevant notification and updates A common mistake that most businesses make is sending the same notification updates to every customer. Though the notification may be useful to a few, for others it can be totally irrelevant. And through a period of time, it can seem annoying and lead to your customers losing interest in your business. Rather, sending creative, meaningful, and personalized content can help in increasing their engagement with your brand. 6. Censoring The disadvantage of online communication is that it gives people a sense of freedom of speech and in many cases, people end up disrespecting or trolling others. The same may happen with you or your business. But getting back at them or blocking them is never a good solution for a business. Rather, you can act responsibly in your response turn things around. 7. Use of insensitive marketing When marketing to a large audience, a business has to be extra careful. Careful so as not to step on the toes of a certain community, race, religion, or group. Using insensitive content to promote your brand or business can soon turn into a nightmare. Especially, if a certain group of your customers feels it offending or disrespectful. The best idea is to keep all your marketing content generic. Do not touch any aspect that your customers can find racist or bigotry. 8. Shifting blame The worst thing that a business can do is to ignore its own shortcomings. And its a disaster if you shift the blame to someone else, especially the customers. In case, a customer comes to you and reports an issue in your service, or staff behavior, listen to them. Never ever brush them away by shifting the blame on them. It’s of the mistakes to avoid at all cost. The reason the customer comes to you to report the issue is that they trust your brand. And they believe that you can help them find relief. By shifting the blame on them, you instantly lose the trust and respect they have for you. This can badly impact your reputation among other customers as well. 9. Keeping customers waiting We live in a time where customers have multiple options to choose from for the product or service. Keeping your customers waiting can really hurt your business. Especially if your customer is reaching out on WhatsApp, they would expect sooner responses to their queries. Make sure to send instant responses, greetings and acknowledge the receipt of their query. You can boost your customer experience to a great extent. Concluding Words Winning a customer’s trust may not be the easiest task but it is totally worth the effort. By being open to meaningful conversations and respecting your customer’s opinions, you can avoid losing your customers. You simply have to keep in mind the above-mentioned mistakes to avoid while dealing with customers on WhatsApp Business. And you can establish a strong and healthy relationship with them. You can also read about ways to get customers to opt-in on WhatsApp Business and the role of WhatsApp SCRM tool LIKE.TG in customer management.
9 Ways To Use WhatsApp To Boost Sales For Your Business
WhatsApp is the most widely used messaging app that allows users to chat, call, video call, and share data with one another for free. WhatsApp user base has just crossed 1.6 billion in 2021 making it one of the most popular messaging app in the world. It has a diverse user base with users of different age groups, geographic locations, ethnicity, and community. WhatsApp is mostly seen as a personal space where people connect with their close contacts. But businesses have lately started using WhatsApp to boost sales for their business. WhatsApp can be an unconventional marketing tool but it has a proven advantage when it comes to building strong relationships with customers and promoting a business. 9 Techniques of Using WhatsApp To Boost Sales Here are 9 creative ways through which you can boost sales using WhatsApp and turn your business around easily: 1. Broadcast Lists Broadcast Lists are a one-way messaging system that is similar to groups. In the broadcast list, the admin can create a list of contacts to send messages and alerts to members of the list individually. The recipients can neither reply to the message nor check the status of other members of the list. Broadcast lists can be a great medium to send out important alerts and messages to your list of active clients. Since it worlds similar to Twitter, it can be used to increase engagements or share invitation links to your product pages or social handles. 2. Group Chats Group chats are one of the best places to increase engagement from members of the group and make the conversations exciting. Use groups for discussions on certain topics, play fun games, take polls, do a survey or just have some fun conversation with your customers. Group chats are particularly useful to create focus groups or performing market studies before launching a product. 3. Specialized Customer Support Happy customers lead to higher retention and better customer lifetime value. But to ensure this, customers’ queries and concerns must be attended to well. WhatsApp is the best medium for customer service as it allows personal one-on-one conversation with customers and provides instant response. Giving customers to contact the business through WhatsApp and get instant responses from them gives them a sense of trust for the brand and its products. 4. Creative Offers and Promotions Launched a new product or rolled out a new offer? Share all the latest updates with your customers through personal WhatsApp messages. Sharing creative offers and promotions can help build excitement around your products and bring more customers to your shopping site. By including clickable links, you can make it more simple for your customers to complete the checkout process and boosting sales. 5. Engage Directly with Phone Calls WhatsApp allows you to make phone calls to any part of the world absolutely free. You can use this feature to stay connected with your customers and help them out with their queries and concerns. Calling up your customers to confirm their orders can speed up the sales process. For many businesses, calling regular customers to check on them and get their feedback is a usual practice. 6. Be Inclusive and Share Quality Content Your WhatsApp conversations with customers should not be all about you. Keep your customers at the center of everything and give them a feeling of being special. Sharing quality content and keeping your customers and leads into the heart of everything can improve their engagement and builds a healthy rapport with them. It’s a proven fact that people prefer to buy from brands that they engage with regularly. Boost your sales using WhatsApp and stay connected with your customers always. 7. Product Catalog Don’t make your customers go to and fro between WhatsApp messages and your website to check out every product you recommend or share. You can create your product catalog on WhatsApp Business and share it with your customers. This makes it easy for your customers to view the product and make payment for it all in the same place. You can also ask your customers to share your product catalog with their friends and family and grow your sales through their personal networks. 8. Offer easy payment through WhatsApp Pay A large number of people leave products in their cart and never come back to them. Most of the time it’s because the checkout process may be too complicated or time-consuming. With WhatsApp, you can give your customers the option to pay using WhatsApp Pay. It’s completely hassle-free and the process is completed instantly making it a pleasurable experience. 9. Advertising through status WhatsApp status can be a great feature for advertising to a large group of people for free. The fact that it lasts for 24 hrs makes it great for sharing informational videos, demos, flash sale information, and more. Another benefit of using WhatsApp status for advertising is that you can check the response statistics and see how a particular advertising strategy is working. And that was 9 creative ways you can use WhatsApp to boost sales for your business. If you know of more ways, let us know!. Also, learn more about WhatsApp SCRM and WhatsApp Marketing, its usage, its advantages in e-commerce to learn how it can help you grow your business.
A Beginner’s Guide to Data-Driven Marketing
According to Google, nearly 7 in 10 leading marketers say their companies use data to support decision-making at all levels. Data is the driving force behind successful marketing campaigns and can make the difference between merely surviving and thriving in your industry. Consider all of the amazing data surrounding you—website clicks, customer information, the interactions. All of this data is a goldmine of insights. Now think of this data as a unified map, shaping the way you connect and engage with your audience. Using this data to enhance your campaigns forms the basis of data-driven marketing. What is Data-driven Marketing? Data-driven marketing is about leveraging data insights to make informed decisions and optimize marketing strategies. It relies on concrete facts and figures. By tapping into the wealth of information available, you can understand your audience better, predict trends, and tailor the campaigns for maximum impact. This marketing initiative requires integrating data sources into a centralized repository, where information becomes actionable intelligence. If you’re managing marketing for a healthcare provider, by integrating data from electronic health records, patient surveys, and mobile app usage, you create a comprehensive profile of patient preferences and behaviors. This enables you to send targeted health education materials, appointment reminders, and wellness tips, fostering a more personalized and effective patient communication strategy. Keep in mind that data-driven marketing isn’t just about collecting data; it’s about turning that data into actionable insights. This approach empowers marketers to make strategic decisions based on timely information, creating a more dynamic and responsive marketing strategy. Effective Data-Driven Marketing Campaigns Drive Benefits Data-backed initiatives can have a large positive effective on a company’s revenue. TaxJar, a SaaS paltform for managing taxes, analyzed their data to find that they were saving clients huge amounts of money compared to the price they were charging. This insight enabled them to triple their revenue in a year by creating a tier-based pricing model. KICKS, a cosmetics provider in Scandanavia, provide a personalized online shopping experience for each customer. This experience is based on past shopping behavior. The result: a 1000% increase in email subscribers. GreenPal, a lawncare service provider, saw a 30% increase in conversions after targeting their cost-effective plans to lower-income neighborhoods. Data-driven Marketing Use Cases The applications of data-driven marketing are vast and varied. From personalized content recommendations to targeted advertising, the possibilities are limited only by the granularity and quality of the data at your disposal. Precision in Identifying Prospects with Predictive Lead Scoring Predictive lead scoring assigns numerical values to leads based on historical data, determining the likelihood of conversion. A software company might analyze past customer data to identify patterns indicative of a high-conversion lead, such as a common location or job title. This technique allows the sales team to prioritize efforts on leads with the highest potential, optimizing resource allocation and improving conversion rates. Customizing Content through Dynamic Website Personalization Data-driven marketing enables real-time adaptation of website content based on user behavior. Using tools that analyze user interactions, a travel website can dynamically adjust content to showcase destinations and offers that align with the user’s browsing history and preferences. This level of personalization enhances the user experience and increases the likelihood of conversion. Improving Campaigns via A/B Testing with Behavioral Analytics Combining A/B testing with behavioral analytics provides a granular understanding of user responses to different campaign variations. An e-commerce platform might test two versions of a promotional email, analyzing click-through rates and purchase behavior. The insights gained enable marketers to refine their campaigns and optimize for elements that resonate most with their audience. Understanding Customer Touchpoints through Attribution Modeling Data-driven marketing allows for sophisticated attribution modeling or considering multiple touchpoints in a customer’s journey. A retailer using advanced analytics can track conversions to both the last interaction and the complete customer journey. This comprehensive understanding of touchpoints informs marketing decisions, helping allocate budgets effectively across channels that contribute most to conversions. Data-driven Marketing Best Practices Here are some straightforward strategies that can help optimize your marketing approach for the best results: Customer-Centric Approach: Place the customer at the center of your marketing efforts. Understand their needs, preferences, and pain points and tailor your strategies to provide them with value specifically, which in turn builds lasting relationships. Cross-Channel Consistency: Maintain a consistent brand message and identity across all marketing channels. Whether it’s social media, email, or traditional advertising, a cohesive brand presence reinforces recognition and trust. Agile Marketing Practices: Embrace agility in marketing by adapting quickly to changing trends and consumer behaviors. Stay responsive to market dynamics and allow for timely adjustments to campaigns and strategies. Continuous Testing and Optimization: Implement a culture of continuous improvement through testing. Regularly test and optimize various elements of your marketing mix, from ad creatives to messaging, to find what resonates best with your audience. Performance Metrics Tracking: Establish and track KPIs to measure the success of your marketing efforts. Regularly analyze metrics like conversion rates, click-through rates, and customer acquisition costs to gauge performance. Personalization at Scale: Leverage personalization techniques to connect with your audience on an individual level. Use data to tailor messages and experiences, ensuring that your marketing is relevant and resonant for every customer. Customer Feedback Integration: Actively seek and integrate customer feedback into your marketing strategies. This not only demonstrates a commitment to customer satisfaction but also provides valuable insights for refinement and improvement. Data-driven Marketing Automation Automation plays a crucial role in data-driven marketing. Once you’ve set your marketing goals and gathered data from different sources, you won’t need to deal with the manual tasks of transforming, validating, and creating a centralized repository. Thanks to automated data pipelines, these processes happen smoothly for you. Let’s say you’re collecting data from customer interactions or market trends. With automated pipelines, this data transforms and seamlessly flows into your centralized repository. These pipelines also quickly spot and fix any inconsistencies, guaranteeing the accuracy of your data. Building a centralized repository becomes a breeze as automated pipelines bring together information from various sources into a coherent format, saving you time and reducing errors. Connecting to BI tools for strategic insights becomes a dynamic, near-real-time process. Automated pipelines facilitate this connection, allowing for swift visualization of trends and actionable strategies. Picture a scenario where, with a click, your team can access up-to-the-minute insights on campaign performance or customer behavior. Automation allows your marketing team to focus on high-value tasks like interpreting transformed data and refining strategies rather than handling repetitive, manual processes. It enhances efficiency and adaptability, enabling swift responses to market shifts. Automated data pipelines move your data-driven marketing strategy forward—serving as a scalable, agile, and precise framework for sustained success. Final Word In a world where every user action holds significance, data-driven marketing becomes your catalyst for progress. It’s not just about executing campaigns; it’s about establishing connections, fostering engagement, and continually evolving. Through data utilization, you’re not merely gaining insights into your audience; you’re developing a tailored approach based on precise consumer behavior analytics. Combining data spread across many sources is the first step in analyzing customer info. ETL tools, like LIKE.TG, help gather data and prepare it for analysis. They also empower users to automate the data collection part, allowing them to focus on what matters – strategizing. Transform Your Marketing Strategy Today! LIKE.TG empowers marketers to make informed decisions by automating the data journey. Fuel your success with data-driven strategies that resonate with your audience and deliver measurable results. Learn More!
A Complete Guide to API Generation
What is API Generation? API generation automatically creates an API based on pre-defined code and specific requirements, such as data access methods. APIs are the essential unit of a hybrid integration platform (HIP), an architectural approach to connecting everything or anything through a digital pulse. In this hustle to connect everything digitally, organizations need a process to acquire safe and secure APIs. API generation can make this happen, allowing companies to generate and deploy APIs without writing code. APIs can be generated manually or with tools. Each approach has its own benefits and use cases. Manual generation offers flexibility, customization, and control. In contrast, API generation tools can automate the process of API creation and provide consistency and maintenance. How Does API Generation Work? API generation uses specialized tools to create structure, endpoints, and API documentation. A typical API generation workflow consists of the following: Data Source Selection The first step is identifying the data source the API will expose. It can be a NoSQL database, a relational database, a cloud storage service, or even a collection of flat files. API generation tools offer connectors for various data sources, simplifying selection. API Definition Once the data source is chosen, the tool defines the API’s functionality. It specifies the API endpoints and the specific URL paths that users will interact with to access or manipulate data, like CRUD (Create, Read, Update, Delete) operations on the data. Another functionality is defining the format of data received by the API (e.g., JSON, XML) and the format of data returned in responses (e.g., JSON, CSV). API generation tools often integrate with existing authentication mechanisms to specify user access controls for different API endpoints. Some API generation tools offer advanced features, such as data validation, transformation capabilities, and task automation, for more complex API functionalities. Automatic Code Generation The next step is to generate the actual code based on the data source selection and API definition. The automatically generated code has the following properties. The server-side logic is responsible for connecting to the data source, processing requests, and retrieving or manipulating data as per API endpoint definitions. The code converts data between its native format in the data source and the API’s chosen request/response format. It also handles potential errors that may occur during data access or processing. Documentation Generation API generation tools often automatically create API documentation. This documentation typically includes: A high-level description of the API’s purpose and functionality. Detailed explanations of each API endpoint, including request parameters, response structure, and error codes. Instructions on how users can access the API and the permissions required for different operations. Deployment and Testing The final step is to deploy the API to the server environment. API generation tools offer integration with popular cloud platforms or containerization technologies to streamline deployment. After deployment, API testing is important to ensure the API functions properly and adheres to the best security practices. Alternative Ways of Generating APIs The core purpose of an API is to bridge different applications together. This connectivity enables seamless data exchange and functionality sharing. The typical workflow for API generation remains constant. Still, multiple approaches to developing or creating an API exist, each offering its benefits and considerations. Manual Development Manual development involves writing code entirely from scratch using a chosen programming language. Developers have complete control over every aspect of the API’s functionality and performance. Manual development offers control and allows developers to tailor the API to meet specific needs and integrate complex functionalities. Hand-coding can also prove helpful in high-volume data processing scenarios. The most important consideration of manual coding is that it is a lengthy process that requires skilled developers with in-depth knowledge of API development. Maintaining and updating a manually written API is also a hassle as codebases become complex. Low-code API Development Tools Low-code API tools provide a visual interface with drag-and-drop functionalities and pre-built components, reducing the need for extensive coding. Low-code tools cater to developers of varying skill levels, allowing them to contribute to API development. They also generate well-structured code that simplifies future maintenance. The limitation of utilizing a low-code tool is that developers need to switch platforms if they need to rewrite code sections that rely heavily on client-specific functionalities. Users can connect to data sources, define API endpoints, and configure access controls through these tools. No-code tools democratize API development, allowing non-technical users to create basic APIs. These tools enable rapid prototyping of API concepts, facilitating early feedback and iteration cycles. Utilizing no-code tools for API development eliminates the need for expensive developer resources. No-code tools also offer advanced functionalities, like built-in connectors, to handle complex APIs. API Generators API generators focus solely on generating code-based API on user-defined specifications. Users provide details about the data source, desired functionalities, and access controls. The tool then generates the code for a functional API. API generators automate code generation, minimizing the potential for human error during coding. The automatically generated code also adheres to consistent formatting and best practices, enhancing code quality. API Generation Tools (Advanced) These tools offer functionalities like API generators but with additional capabilities. They provide features like data transformation, workflow orchestration, and advanced security configurations. API generation tools cater to a broader range of API development needs, including data transformation and integration with existing workflows. Advanced features like data validation and transformation can simplify the overall API development process. API generation tools can often manage API throughout its life cycle. They offer security features to ensure secure API access and data protection. Manual Development vs. Auto API Generation The difference between manual and automatic API generation is the whole process. While developers must write code and develop API from scratch, Auto API generation can automatically create and deploy the same API in a few clicks. Manual API Generation Auto-API Generation Developer Involvement Requires extensive developer involvement. Minimal developer involvement; automated process. Time Consumption Time-consuming; requires manual coding. Time-efficient; generates APIs automatically. Error Frequency Prone to human error in coding and integration. Reduced risk of errors; automation minimizes mistakes. Flexibility Limited flexibility tied to developer expertise. More flexible; can adapt to changing requirements. Maintenance High maintenance effort; manual updates required. Low maintenance effort; updates are automated. Documentation Documentation quality depends on developer effort. Consistent documentation quality; auto-generated. Ease of Integration Integration may be complex because it requires further manual coding for integration. Seamless integration: APIs are generated for easy integration as they adhere to standardized formats. Cost Efficiency Higher development costs due to manual effort. Cost-effective; reduces development expenses. Version Control Manual version control is needed, leading to consistency. Automated version control ensures consistency. Testing Requirements Extensive testing is required as every line needs to be tested to ensure functionality. Testing is streamlined due to standardized auto-generated APIs. Debugging Debugging can be challenging as it examines the code from scratch. Debugging is simplified with features like Preview Raw Request/Response and auto-generated test flows/requests for testing. Benefits of Leveraging API Generation Tools The easiest and quickest way to generate an API is to leverage an API generation tool. These tools automate the hefty process of creating APIs and eliminate the need for manual coding. Utilizing these tools provides multiple benefits, like API generation tools speed up API development by automating code, documentation, and client library creation from existing code or specifications, saving time and effort. API generation tools enforce best practices to maintain consistent API design and meet industry standards, lowering the risk of errors or inconsistencies in API implementation. These tools enforce best practices, ensuring consistent API design that adheres to industry standards (REST, GraphQL, OpenAPI). This reduces errors and simplifies integration. APIs built with generation tools are well-documented and self-explanatory, easing maintenance and comprehension for new developers. These tools also automatically update the API when underlying code changes, minimizing errors. APIs built with generation tools often follow standardized formats, enabling them to integrate more easily with other systems and applications. Modern API generation tools have code templates and libraries that allow code reuse and consistency across different organizational APIs. API generation tools enable developers to concentrate on their applications’ core functionality instead of implementing a detailed API, enhancing productivity and speeding up project timelines. Key Considerations in API Generation Multiple approaches exist to creating APIs, but all these perspectives need proper planning and consideration to ensure efficiency and user satisfaction. Five essential factors must be considered while developing an API. Clear Objectives and Use Cases Before starting to code, define the API’s purpose and the specific problems it aims to solve. Who will use the API: is it for internal purposes, third-party developers, or both? Identifying clear use cases is crucial for designing a focused, user-centered API that meets the project’s objectives. Consistent and Intuitive Interface API’s interface design dramatically affects how easy it is to use. A good API design is clear and straightforward, even for developers new to the project. It should use consistent names, HTTP verbs, and error handling for a smooth experience. Careful design makes the API easier to learn, helping developers integrate it faster and with fewer mistakes. Security Considerations Vulnerabilities can cause data breaches, unauthorized access, and system compromises. In API generation, organizations should use proper authentication and authorization to protect the API’s resources. They should also utilize HTTPS to encrypt data and prevent eavesdropping. Auditing and updating security also help prevent threats. Plan for Scalability Design the API to handle growth to keep performance smooth. If needed, use caching, load balancing, and distributed databases to scale the API. Scalability ensures a good user experience and prepares the app for future growth. Proper Documentation Complete and proper documentation is critical to the API’s success. It helps developers learn how to use the API, solve problems, and integrate it easily into their apps. Ensure that you include clear examples, use cases, and descriptions of endpoints. Conclusion API generation is a complex but necessary process for seamless connectivity. Though there are multiple ways and approaches to generating these APIs efficiently, API generation tools have emerged as the most efficient ones. They save time, resources, and an organization’s overall development cost. With tools like LIKE.TG, generating APIs becomes more streamlined. With its exhaustive features and intuitive interface, LIKE.TG accelerates API development. It also offers added functionalities like extensive connectors, a drag-and-drop interface, and a zero-code environment to auto-generate CRUD APIs for the database. If you are interested in generating hassle-free APIs, schedule a demo to experience the easiest and most efficient way to create an API. Leverage LIKE.TG to Restructure Your API Development Experience LIKE.TG's API generation tool firsthand. Simplify your workflow with intuitive features designed to enhance productivity and connectivity. Schedule a demo now and elevate your API development. Request a Demo
相关产品推荐
