全球大数据
Everything you want to know about instagram filtering is here!
Instagram is a very popular social media platform with over 1 billion users. Due to its influence and popularity, many foreign trade sellers started to set up shop on Instagram to attract more customers. However, building a successful store on Instagram requires screening your target audience and building a precise marketing strategy. Therefore, Instagram filter has become an essential tool for foreign trade sellers. Below, we’ll explore the benefits of Instagram sieves and why.1. The Benefits of Instagram FilterAccurate target customer positioningInstagram has a huge number of users, covering people of different ages, geographical locations and hobbies. Filtering tools allow sellers to narrow down their target audience to those relevant to their product or service, increasing conversion rates.raise popularity of brandUsers on Instagram are mainly visually oriented, and pictures and videos have become the main means of marketing. By filtering your target audience, sellers can show potential customers what they are most interested in and increase brand awareness.increase interaction rateBy filtering your target audience, sellers can send them the most relevant messages and increase engagement rates. This way, sellers can more easily connect with customers and increase sales.2. Reasons for Instagram filteringuser growthThe rapid growth of Instagram users means that more and more sellers can find potential customers on this platform. Due to the growing population, better methods are needed to identify target customers.increased competitionMore and more sellers are starting to sell products on Instagram, therefore, the competition in the market has also become more intense. Sellers need to increase the exposure of their products as much as possible and attract more customers. The Instagram filter tool provides sellers with a more accurate and effective way of marketing.sophisticated marketingTraditional advertising takes a lot of time and money, and there are risks. Instagram filter tools allow sellers to better understand their target customers and tailor their advertising campaigns to increase conversion rates.Summarize:Instagram filter is an effective way for foreign trade sellers to increase brand awareness, increase interaction rates and sales. As the number of Instagram users grows and the market competition intensifies, screening the target audience becomes even more important.The above content is from LIKE.TG, I hope you like it. If you want to know more about instagram filtering, you can visit LIKE.TG.
Exceptional Customer Service Starts With a Chat (App)
Enter the chatbot, which can be your customer service team’s next “new hire.”Capable of conversing with customers about simple queries 24/7, chatbot programs can provide the speedy, effective customer support responses that customers demand.It’s no wonder such chatbots are the fastest-growing channel in the Asia-Pacific, with nearly one-third of consumers using chatbots to interact with customer service!That said, there are plenty of chat app channels that you can build chatbots for on your communications platform. If you’re operating in Southeast Asia, you’ll want to prioritize offering support on the channels that customers in this region use.Don’t expect customers to sign up for a chat app channel just to contact your business, because they might not be willing to make the effort. Depending on the situation, they might find it easier to leave you a bad online review—which is something you definitely don’t want.In this article, we’ll explore the top chat app channels in Southeast Asia, plus what makes them worth providing customer support on. We’ll also share tips for improving the service experience on these channels so you keep customer goodwill in your business high, providing them with great customer service.What Are the Top Instant Messaging Apps for Customer Service in Southeast Asia?Check out the apps you’ve downloaded on your phone. Which instant messaging apps do you have on there? WhatsApp? And possibly Facebook Messenger too?You may not realize it, but you’re probably already using some of Southeast Asia’s top instant messaging apps to connect with loved ones and brands. Different chat apps enjoy differing levels of popularity in Southeast Asia, so let’s take a look at some of these apps in closer detail:WhatsAppOwned by Meta, WhatsApp is a highly popular chat app channel in Southeast Asia. Businesses in the region have tapped on WhatsApp Business to accept customer orders, provide quick services, offer customer support, and more.Facebook MessengerFacebook Messenger provides an avenue for Facebook users to chat with other Facebook users—including brands—even if they don’t have the recipient’s phone number. As of April 2022, Indonesia has at least 28.7 million active Facebook Messenger users, while this figure rises to at least 55.7 million for users of this messaging app in Vietnam.ViberMaintained by Rakuten, Viber enjoys an especially active user base in the Philippines. There, the service clocked an estimated 9.1 million active users from January to April 2022 (for Android devices alone!) The main Viber service is free, while users can also pay to make international calls through the app.TelegramBesides letting users send animated stickers and access chats across multiple devices, Telegram also sports a popular Channels feature. By setting up their own Telegram Channel, businesses such as Klook SG have cultivated a captive audience of Telegram users for pushing mass updates and promotions in Singapore.SMSSMS may seem old-fashioned, but it still enjoys a good amount of usage. And no, we aren’t referring to just the sending of one-time SMS passwords.Using an SMS API integration to scale their communications, businesses may also use SMS to send customers delivery alerts, appointment reminders, and other brief messages in real time.SMS open rates can be as high as 98%, so this is one chat channel not to be underestimated.Apple Messages for BusinessBusinesses can use Apple Messages for Business to communicate with iOS device users in various ways, such as scheduling appointments and providing customer support. However, this channel has limited effectiveness in helping businesses service non-iOS users.Pro Tips for Providing Customer Support on Chat App ChannelsYou’ve picked the chat app channels you’d like to add to your customer service processes. How can customer support agents make the most of them? Here are three pro tips that you can do to ensure good customer support:1. Make Your Chat App Channels AccessiblePublicize your chat app channels once you’ve set them up! Your customers need to know these channels exist before they can use them.Making your chat app channels accessible can be as straightforward as linking to them on your website. You can also add these links to your social media pages.But ensure the links are clickable, too, because having to manually type links—especially long ones—can be a major deterrent for customers.An alternative to links would be QR codes, where customers can scan these codes with their phone to launch your chat app channel. QR codes are especially useful if customers are interacting with your business offline, such as at your brick-and-mortar store, where link-clicking isn’t so convenient.2. Automate Chat Responses to Frequently Asked Questions (FAQs)As you attend to support queries from customers on live chat, you may notice customers asking certain questions again and again. For example, logistics businesses may regularly get questions on customers’ order statuses. Alternatively, e-commerce businesses may receive refund requests from customers.By adding a simple scripted FAQ chatbot to your support page, you’ll be able to automate instant replies to straightforward questions 24/7. You can also tap on an artificial intelligence (AI) chatbot solution such as Conversational AI Cloud for next-level chatbot service. Compared to their scripted cousin, AI chatbots can better understand the context behind customers’ questions to enhance the appropriateness of their responses.Whether you opt for a scripted or AI chatbot, the result is that customers can obtain help quicker. You also free up manpower to address more complex queries that your chatbot refers to your customer service team.3. Manage Conversations in Various Chat App Channels in One PlaceAs you strive to provide support on as many chat app channels as possible, it can be a chore for your customer service team to log into different channels and navigate their respective interfaces. A customer service platform like Mobile Service Cloud eliminates such hassle by integrating chats from various chat app channels into one omnichannel Agent Inbox.To help your team get greater context on queries, the customer service platform may also integrate with your customer data platform to display your customers’ profiles next to support conversations.For example, Mobile Service Cloud integrates with our Mobile Marketing Cloud customer engagement solution to enrich support conversations with context on customers’ order histories and promotional campaigns received.Chatting with customers thus becomes effortless for your customer service team, who can deliver more personalized responses while exploring opportunities to boost sales. Meanwhile, customers receive support from their preferred chat app, enhancing customer satisfaction. It’s a win-win situation!Unlock New Customer Support Opportunities With Chat SupportOffering support on chat app channels is an investment that can significantly pay off if undertaken with the right strategy. For a business in Southeast Asia, this involves establishing a support presence on the most popular chat app channels in the region.But as maintaining a presence on more channels can lead to greater operational complexity, businesses should also take steps to streamline their support operations.LIKE.TG’s Mobile Service Cloud provides the essential chatbot and multi-channel conversational commerce infrastructure for integrating Southeast Asia’s top chat app channels in one place.Facilitating collaborative communication among your customer service team, Mobile Service Cloud allows the smooth and efficient management of support conversations across multiple channels and the delivery of outstanding customer service. It also empowers customers to communicate with your business via the channels of their choice and get the assistance they seek.The result is satisfied customers who may become loyal advocates for your brand, helping you raise brand awareness and attract new customers. You even stand to reap more sales from new and repeat customers alike!Explore Mobile Service Cloud to learn how it can help your business provide a seamless support experience on your customers’ preferred channels anytime and anywhere.
Exit rate
Exit rate is the percentage of users who exit a site’s web page after clicking the links on the initial web page and checking several other pages. Tracking the rate enables companies to boost conversion and retention after determining web pages with poor performance, optimizing content and speed load time, and identifying and eliminating other technical issues. In this article, we’ll uncover the importance of an exit rate and compare it with a bounce rate. We’ll also explore the formula to estimate the indicator and tips to reduce it. Why is the exit rate important? Keeping up with an exit rate is crucial since it enables businesses to unveil web pages with poor performance. A high exit rate serves companies as an alarm to analyze and figure out problems visitors face. There might be various causes for underperforming web pages, such as long page load time, content that needs optimization, and inefficient call-to-action buttons. Marketers pay attention to the page's design, visuals, font, and color scheme to prevent different problems. After working on the issues, they can reduce the exit rate and increase the number of repeat customers. The metric enables the company’s team to identify web pages last in the session and evaluate the usefulness of its website for visitors. As a result, marketers can unveil why people instantly leave some of the website’s pages. Once the team managed to do web page optimization, this business can improve conversions and customer retention. Now let’s find the distinctive features of exit and bounce rates. Exit Rate vs Bounce Rate Since there’s often a misinterpretation of exit and bounce rate, we’ll explain the difference between these similar metrics. It’s time to have a closer look at each of them. Exit rate is the percentage of users who leave a page after visiting several other web pages of a specific website. Once users find your website in search results, they land on it. After reading the content, they might face some difficulties with the terms or strive to get more information about your company and product, so they follow other links. If they leave after exploring several web pages, the exit rate increases and negatively influences your business. To prevent it, you should have a track of low-performing web pages and make everything possible for their optimization. Bounce rate is the percentage of users who land on a page and leave it without performing any other actions and visiting other web pages. The metric covers single-engagement sessions during which users don’t interact with the elements of the web pages. They neither comment, click the links, nor proceed to the related pages. To put it simply, if a user visits a single page and instantly leaves it, we talk about a bounce rate, yet if a user lands on a page, clicks the links, proceeds to other web pages of the same site, and then leaves, we talk about exit rate. Now that you know the difference, it’s time to figure out how to calculate the metric. How to calculate the exit rate? If you want to estimate the exit rate for your company, you can use the formula below. Exit Rate = Total Exits from Page / Total Page Visits After using this formula and calculating the percentage, you can find out the percentage of visits last in the session. This means that a user leaves a web page after performing some activity on your website. For instance, a visitor can land on a page, click links to explore some topics, and exit a page. It’s time to reveal the strategies to reduce the exit rate. How to reduce the exit rate? Companies with high exit rates should incorporate specific strategies to improve the situation and encourage conversions. We’ve gathered some essential steps you should do to reduce the metric. So, let’s dive in. Consider boosting page load time. Every second makes a difference for a user. If you don’t want to lose potential customers, you need to make sure that all pages of your site load fast. The speed of your website influences your exit and bounce rate a lot. According to WebsiteBuilderExpert, web pages that load within two seconds have a bounce rate of 9%, while pages that load in five seconds have bounce rates of 38%. Provide excellent user experience. UX is crucial for converting visitors into customers. To provide a seamless user experience for your prospects, you need to structure your articles, consider building a table of contents, and use visuals. This way, visitors can easily perceive your content and find necessary information about your product. Make sure you have visible CTAs. You need to have a clear and visible call to action to let people take the desired action. As a result, you’ll increase customer engagement. Place relevant buttons after potential clients read valuable information. Add visuals to your content. Use infographics, videos, and other visuals to split your content into parts to clearly and easily convey all the necessary materials related to your product. By utilizing short videos, you have the chance to increase customer engagement, increase the time users spend on your web pages and educate people about important issues. Develop a good interlinking strategy. By redirecting visitors to other essential pages of your website, companies can provide deeper knowledge of the topic to their users and have them engaged with their company. If you don’t carry out a powerful interlinking strategy, the exit rate can increase. If you don’t want to let that happen, you need to add hyperlinks that will lead to other related web pages of your site. These pages should have a close connection to the topics people explore. Make sure to add links to relevant keywords so that visitors can understand what articles they can read next. Since exit rate is a vital metric, you need to keep an eye on it. If, after the analysis, you find out that the rate is high, make use of our tips to make your business work properly.
Exit-intent popup
An exit-intent popup is a message that appears in front of users when they move their cursor towards closing the tab. Marketers create these popups to keep users from leaving a site and convert them into subscribers, leads, or customers. Why should I set up an exit-intent popup? Exit-intent popups are crucial because they allow you to recover up to 53% of visitors that want to leave your website. As a result, you can continue building your relationships with the audience. The most popular type of exit-intent popup is a subscription popup with a lead magnet. These messages ask users to share their email address in exchange for something valuable, like helpful or entertaining content, discounts, free e-books with hacks, etc. Let’s explore some brilliant examples of using this technique. 8 Exit-Intent Popup Examples We’ve collected eight examples based on different goals exit-intent popups help marketers achieve. You will see that many brands use similar design tricks, including contrasting CTAs, eye-catching images, text that stresses out the benefits, etc. 1. A Popup with a Discount If you sell products, some users may leave your website because they are not satisfied with the price. If your strategy and budget allow you to give discounts, it’s a great idea to provide one with an exit-intent popup. A coupon can add value to communication with your shop so that some part of visitors can join your brand and quickly turn into customers. Below, an online shop asks users to share their email addresses and gender information to make them more relevant offers to them in the future. 2. A Popup with a Free Shipping Offer Providing free shipping is similar to giving a discount. For people from some distant regions shipping costs may seem to be high, so free shipping is a great incentive to convert them into paying customers. The example below offers free shipping without asking for users' email address. 3. A Popup with Social Proof Some users may lack social proof on the landing page where you promote your products and services. Tell them how many people pay for your services or subscribe to your newsletters in an exit-intent popup. This may affect human emotions and convince them you’re a trustworthy brand. The popup below says there are more than 72 thousand subscribers already on board. 4. A Personalized Popup Here’s another excellent approach to hook people’s attention. Personalized messages may provoke pleasant emotions. In the example below, the brand utilizes user location data when it says “We see you’re from Vancouver” and offers specific food recommendations. 5. A Popup that Appeals to Emotion It’s crucial to appeal to people’s emotions since such popup messages have very little time to persuade visitors. Brands strive to find the right tone of the message and they base their decision on the target audience. This popup is targeted at women. To ensure the brand will help, it uses the title “You deserve a business and life you love” with the stress on “deserve.” 6. A Popup for Entry-Level Entrepreneurs It’s a great idea to create popups that resonate with your target audience. Companies invest a lot in analyzing their audience’s interests and behavior to create their buyer personas and better tailor their communication. “From “a-ha” to “oh shit” are the first words in this example. The message is addressed to a specific audience, probably young people and entry-level entrepreneurs. The phrase “We’re learning a lot and so will you” highlights that the brand is trying to look like an ally for their users. Besides, this exit-intent popup only asks for an email address, so chances are, a lot of people will convert with this message. 7. A Popup that Redirects Users to Relevant Content Sometimes, users intend to leave a website because they failed to find the content they expected to find. If your website or blog specializes in multiple topics, you can provide users with more options. This type of popup keeps users from leaving by allowing them to choose the type of content they want to see. If a user was introduced to content about weight loss, but interested in health improvement in general, this message may address that person to more relevant content. At the same time, it allows the brand to collect some data for further personalization. 8. A Popup with FOMO The fear of missing out, or FOMO, is a useful technique that can make people change their minds in a flash. Warm leads are most likely to bite this hook. This popup creates FOMO by showing a timer that tells users about a special 50% offer that expires soon. The bottom line for the exit-intent popups is that you need to address your message to users’ emotions because it’s the most efficient way to convert them from visitors into leads and, potentially, clients. Let’s finish this guide with some useful tips. 5 Best Practices to Create Killer Exit-Intent Popups Make it mobile-friendly Use A/B testing Track conversions Provide a simple way to close the popup and say no Keep your message simple We’ve collected five actionable tips that will enrich your strategy. Here they are: Make it mobile-friendly. This is necessary because about 40% of users browse websites from mobile devices. If your popup is not mobile-optimized, it will be displayed incorrectly, resulting in a poor user experience. Use A/B testing. This technique allows you to find out what kind of copy, images, and CTAs work best for your exit-intent popup. Track conversions. This will allow you to understand on which pages exit-intent popups bring you desired results. Note that your popups need to have reasonable goals, like “convert 25% users that intend to exit your website into subscribers,” otherwise tracking conversions won’t help you very much. Provide a simple way to close the popup and say no. These messages are somewhat annoying in nature, so it’s best to provide users with a well-visible X to quickly close the popup. Don’t try to hide or camouflage the “no” reply by making it too tiny. Keep your message simple. Don’t overwhelm visitors with a wall of text — they are too busy for that. Instead, it’s best to tell them what you can give and what they need to do to take that from you right away. Congratulations, you’ve learned how to create effective exit-intent popups. We hope that this tool will help you keep a lot of potential customers from leaving your site.
Experience Code-Free Connectivity to CRMs using LIKE.TG CAPI Connectors
If you use a CRM system and want to integrate it with your applications and systems, you can use LIKE.TG’s Custom API (CAPI) Connectors for seamless connectivity within minutes. Connecting to a CRM system is ideal because it enables you to get your data in a centralized location, eliminating the need to download files every time you want to access your CRM data. In this blog, we’ll show you how to connect your CRM system using LIKE.TG’s CAPI Connectors. LIKE.TG CAPI Connectors LIKE.TG CAPI Connectors enable seamless connectivity to various CRMs, BI tools, drives, databases, social media, and other platforms through API integration. Our GitHub repository offers a diverse collection of API-based connectors, ensuring effortless access to data from a wide range of sources and making it part of your data pipelines. The key benefits of LIKE.TG CAPI Connectors include: User-Friendly Interface: CAPI Connectors simplify the connectivity process by offering a drag-and-drop functionality. This intuitive interface empowers users to connect with any platform that supports API effortlessly. Streamline Workflows: With a vast collection of API-based connectors available in the GitHub repository, you have the flexibility to connect with various systems and platforms. Customization Options: If you don’t find the desired connector in the existing list, LIKE.TG CAPI Connectors offer the advantage of creating custom connectors within a few hours. Time and Cost Savings: By providing an extensive range of pre-built connectors and the ability to create custom connectors quickly, LIKE.TG CAPI Connectors saves both time and costs associated with developing connectivity solutions from scratch. Using CAPI Connectors, you can create and maintain custom API collections even if the API provider does not offer existing documentation for its APIs. Connect your CRM system Using LIKE.TG’s CAPI Connector Step 1: Click the Import API button in the API Browser. The API Browser shows a consolidated view to import, maintain and access all your CAPI connectors. Step 2: Set the API Import Source as Custom Connectors. Let’s say you want to connect to AgileCRM. In the Connectors field, select Agile CRM and import it to the project. Step 3: Configure the API Server URL and add authentication details. Step 4: To the left, you have all API operations for Agile CRM data resources available in the API Browser. In this example, we have simply drag-and-drop List Contacts and add it to the flow designer. Step 5: You can simply transform and write the data of your choice to your desired destination, which can be an application or a database. In this example, we’ve exported the List Contact data to a Database table destination. Step 6: Using the data preview feature, you can get an instant preview of the output data in the same window. This allows you to review and verify your datasets. That’s it! In just a few simple steps, you can connect your CRM to your databases, applications, or systems. Learn More Pre-built Custom Connectors Create or customize API Collection API Browser Connect to Slate CRM Using LIKE.TG Slate CRM is a Customer Relationship Management (CRM) software designed for higher education institutions. It offers a comprehensive suite of tools for recruitment, admissions, enrollment management, communication, event management, reporting, and analytics. Its features include application processing, communication automation, data segmentation, personalized messaging, event planning, and tracking of engagement metrics. Using LIKE.TG, you can connect to Slate CRM in minutes. Using the steps above, you can create a custom API to connect to Slate CRM in minutes. Since Slate CRM has APIs available for rapid integration, you can readily import the API to be used as a CAPI connector. This means that you can get access to real-time data within minutes. To learn more, contact our sales team today!
Experiential marketing
Experiential marketing is a strategy that implies face-to-face communication with a target audience and involves people’s experience with a brand or its products. It aims to shape memorable emotional connections with customers, increasing brand awareness and customer loyalty. In this article, we’ll explore why companies implement experiential marketing and explore its types and examples. Next, we’ll uncover how to create an experiential marketing strategy. Why do brands use experiential marketing? This marketing strategy easily attracts and engages people by using interactive methods and ensures an unforgettable experience. Businesses utilize the technique and communicate with their consumers face-to-face to establish emotional connections, lasting memories, positive impressions, etc. Eventually, it improves clients’ relationships with a brand and customer lifetime value. The method requires organizing various offline events such as samplings, in-store activities, shows, events, and product showcases that help a brand interact with customers, better understand their needs and problems, obtain valuable customer insights, and establish strong relationships with their audience. Experiential marketing brings several benefits to businesses: involving leads and customers in different types of activities; introducing a brand and its product to prospects and customers to let them try it; improving customer loyalty; increasing awareness about a certain company; Now that you know the advantages of experiential marketing, it’s time to jump into its types. 4 Types of Experiential Marketing Campaigns We can differentiate four main types of campaigns: guerrilla marketing (relies heavily on unconventional methods and often includes the effect of surprise, interactive emotions, risk, and provocativeness); brand activation (involves an event or any other type of interaction that encourages customers to act); event marketing (entails a display, presentation, or themed exhibit to provide the audience with an unforgettable experience); retail installations (POP marketing is about a smart placement of products in retail stores that aims at their promotion). Let’s proceed to the next section to explore our guide to creating an experiential marketing strategy. How to Develop an Experiential Marketing Strategy You should have a proper strategy to entice customers to visit your offline event. We’ll provide you with the necessary steps to develop one for your company. Understand your target audience. Some companies direct all their efforts to create something unique, unforgettable, and fun and forget about the most important element — their target audience. That’s why your company’s marketing and sales team should have enough time to research your ideal buyers and the type of advertising they prefer the most at the planning stage. As a result, you’ll know your audience’s interests, preferences, and needs and will be able to comply with them when communicating face-to-face. Create and communicate a clear message. When thinking about an appropriate message, make sure that it aligns with your brand’s communication style and enables customers to build strong associations. Develop a campaign that provides value. When developing an experiential campaign, keep in mind that you need to provide some value. A campaign is successful if it manages to educate its target audience and bring something beneficial. Leverage augmented reality. People always want to try something on before purchasing it: clothes, sunglasses, shoes, or furniture to be sure that the item meets their requirements perfectly. Augmented reality apps enable customers to virtually try out everything they need and find out whether a product fits. Create an engaging campaign. To reach the public, you should develop a unique campaign that brings a lot of fun and encourages people to participate. Endorse your campaign across multiple channels. To get more brand exposure and increase engagement, you need to distribute the information about your campaign across different marketing channels. Focus on the ones your target audience prefers the most. You can reach the masses by promoting your event on social media or using ambient marketing. Encourage customers to disseminate information. Once you launch your new campaign, inspire people to share their photos and videos from your event on social media and forums to become word-of-mouth promoters of your company. It will help you reach even more people and attain the goal of your campaign. Now that you know how to develop a great strategy, let’s explore some examples. Examples of Experiential Marketing Everything in business and marketing is built on connections and experiences. They establish brand loyalty and make campaigns successful. Let’s now find out how established brands build relationships with the public. Red Bull For many years people have associated Red Bull with extreme sports. However, in 2012, the brand reached a new level of success when it launched the “Stratos” campaign. Its main goal was to break a new skydiving record with Felix Baumgartner. By streaming the event online on YouTube, the company obtained more than eight million viewers. Vans The brand found another way to surprise its fans. It decided to create several pop-up locations in big cities like Chicago and New York. The famous manufacturer of shoes provided skateboarders with great spots to meet up, communicate, and listen to music. Skatepark-based pop-ups also served as a place where Vans presented its new shoe line. Congrats, now you know the benefits, types, and examples of experiential marketing. Use our guide to create engaging offline events and in-store experiences.
Explanation of WhatsApp Filtering Software Features!
In today's wave of digital marketing, finding the right potential customers accurately is an essential skill for marketers to improve efficiency. For businesses or individuals using WhatsApp for marketing, quickly and accurately obtaining the phone numbers of target customers is crucial for successful marketing.The highly praised and welcomed WhatsApp Filtering Software can help us easily solve the above issues. Many might not have heard of this software, but don't worry, today we will introduce its functions and how it can assist us.First, this software aims to enhance our marketing efficiency. Traditional WhatsApp marketing methods usually require a lot of time and manpower to collect and filter phone numbers. However, "WhatsApp Filters" can quickly generate a large number of phone numbers and filter them according to your specific requirements, significantly reducing ineffective operations.So, what are the specific functions of this software? Firstly, it supports custom phone number generation. Users can set parameters such as country code, number prefix, and quantity to quickly generate phone numbers that meet their needs. The generation rules can also be set by entering key information like country, city, and number segment to meet various phone number acquisition needs.Moreover, the software has powerful filtering capabilities. Users can log into WhatsApp by scanning a QR code manually, and the software will automatically filter the generated or imported phone numbers. It helps us identify users who have registered on WhatsApp and provides relevant account information such as profile pictures, signatures, estimated gender, age, and location, enabling us to better select marketing targets.LIKE.TG WhatsApp Filters is an excellent WhatsApp support software. It helps you safely and efficiently generate and filter phone numbers registered on WhatsApp and detect the corresponding WhatsApp account information, providing a continuous stream of users for your marketing efforts.
Explore outstanding facebook ad ideas
In today's highly competitive environment in the overseas advertising market, outstanding advertising creativity has become the core competence of corporate marketing. However, in the process of pursuing outstanding advertising creativity, many companies encounter various challenges. So, how can you unearth quality advertising ideas in this challenging environment? Here are some key steps to follow.1. Setting the brand story and objectivesIn the field of overseas advertising, in order to uncover high-quality advertising creativity, you first need to clarify your company's brand story and goals. The brand story is the focus of the company's culture and uniqueness, and is the soul of the brand. The goal is the direction of the advertising campaign. Only when the goal is clear, can we ensure that the advertising creative closely matches the strategic goal of the enterprise.2. In-depth understanding of the target audience and market situationAfter the brand story and objectives are clear, the next step is to understand the target audience and market situation. This includes an in-depth study of the target audience's interests, needs, and behavioral habits, as well as an understanding of the market's competitive landscape and potential opportunities. Only a true understanding of the target audience and the market, to be able to develop a targeted advertising ideas.3. Discover creative inspirationOn the basis of understanding the target audience and market, you can start to explore creative inspiration. This process requires creative thinking, brainstorming, cross-boundary associations and other methods to stimulate the creativity of team members. Through different creative methods, extraordinary, novel and out-of-the-box advertising ideas can be found.4. Screening and optimizing creative ideasAfter the creative inspiration is discovered, the next step is to screen and optimize the creative ideas. In this process, it is necessary to consider whether the language expression of the advertisement is accurate, whether the image is fashionable, whether the message is clear, etc., to ensure that the final advertisement idea is in line with the brand story and objectives of the enterprise, and at the same time can attract the interest of the target audience.5. Testing and revising the creativeThe final step is to test and revise the advertising idea. Through market testing and feedback collection, we can understand how the creative performs in real-world applications, and revise and optimize it based on the feedback. Ongoing testing and revisions ensure that the creative is optimized to maintain high quality and excellent results.In conclusion, in the highly competitive overseas advertising market, discovering high-quality advertising creatives requires a series of systematic steps. By clarifying the brand story and objectives, gaining a deep understanding of the target audience and market, discovering creative inspirations, filtering and optimizing the creative, and testing and revising it, companies can be more confident in presenting excellent creative in the market and achieve better facebook marketing results.
Explore The Hidden Potential Of B2C2B Marketing With WhatsApp
Businesses have different marketing and advertising approaches based on their target clients. While B2B and B2C are the most common marketing approaches. Almost all businesses fall into at least one of the categories of B2B or B2C marketing based on their target client. B2B or Business-to-Business is a business strategy in which businesses have other businesses as clients. For example, Salesforce offers cloud-based sales, marketing, analytics, and IoT products, and has medium to large enterprises as its clients. In the case of B2C business models, businesses have end customers as their target clients. E-commerce platforms such as Amazon and Flipkart are examples of B2C business models where Amazon is the business and has end buyers or consumers as its client. Recent advancements in marketing techniques have given rise to a new marketing technique known as B2C2B marketing which is a fusion of both B2C and B2B marketing. Read more: 10 Digital Marketing Trends in 2021 That You Can’t Afford To Miss Out! What is B2C2B Marketing? As mentioned earlier, a B2C2B marketing strategy is a fusion of B2B and B2C marketing. Business with B2C2B marketing has both end customers and businesses as clients. According to venture capitalist Tomasz Tunguz, B2C2B means “Winning hearts and minds of the intermediate consumer, the employees of a company.” In B2C2B marketing, a business does not target other businesses directly. Instead, it focuses on getting a strong customer base on its platform. The large customer base eventually brings in other businesses to the platform as paid customers. This marketing method saves a lot of time and effort for the business in finding its target client and holds the potential of growing its market base quickly and at a much-reduced acquisition cost. Read more: How Small Business Can Succeed on Facebook & WhatsApp Marketing How B2C2B marketing strategy works? In B2C2B marketing strategy, a business does not target another business directly. Instead, it targets the employees, customers, or eams of another business. They do so by offering freemium or unpaid services to end customers. Once a significant number of employees or teams start using the service, the employee’s company has no choice but to purchase a corporate version of the service. This way one business indirectly targets other businesses without explicitly doing it. For example, Facebook is one of the most popular networking platforms in the world and has more than 2.7 billion active users worldwide. It is well known that Facebook offers its platform for individuals for free which is one of the many reasons for it being one of the most widely used social networking platforms. Seeing the large audience that Facebook holds, businesses are tempted to come to the platform to reach out to these audiences and market their own business. But to do so, they have to avail for paid advertisements and marketing services. That’s how Facebook plays the role of a B2C2B platform. Other examples of B2C2B platforms are Paytm, Linkedin, Yammerly, Evernote, Expensify, and Tact. Read more: 8 Ways To Boost Customer Lifetime Value via LIKE.TG WhatsApp SCRM WhatsApp And Its Role As A B2C2B Marketing Platform Another name that adds to the lists of B2C2B businesses is WhatsApp. Just like Facebook, WhatsApp too, offers its platform as a free messaging platform. WhatsApp as a B2C model: A platform that is widely used as a personal communication channel connecting people with each other. The messaging platform allows you to connect with anyone irrespective of their geographic location for free. All you need is the person’s contact number, the WhatsApp app, and an internet connection. WhatsApp has given billions of its users a platform through which they can stay in touch with their friends. A platform that allows them to share their experience with their close connections in the form of images, videos, text messages, or even calls freely. They can even have group conversations and add fun to conversations with interesting emojis, stickers, and gifs. Its ease of use and free availability has managed to get more than 2 billion users worldwide. Thus completing the B2C cycle. WhatsApp as a C2B model: Considering the large audience base that WhatsApp has, businesses all over the world are seeing it as a customer cluster that they can easily access through WhatsApp Business or WhatsApp Business API like LIKE.TG. The platform allows personal one-to-one communication between businesses and customers giving them the opportunity to build a strong personal bond and ensure long-term retention and brand loyalty. With APIs like LIKE.TG, businesses can easily use the platform as a CRM tool. The CRM tool helps in identifying leads, nurturing and converting them into customers, as well as become a channel for sales and marketing campaigns. These reasons make it the ultimate marketing platform and have attracted several top brands and businesses such as Netflix, Oyo, BookmyShow and more making it a C2B model where customers have attracted Businesses to the platform. Combining both the aspects together makes WhatsApp a B2C2B model where WhatsApp does not target other businesses directly. Instead, they target user bases that get WhatsApp paying customers in the form of business. WhatsApp’s Advantage as a B2C2B platform WhatsApp offers various advantages of being a B2C2B platform. It includes: 1. Reduced acquisition cost As in the case of WhatsApp, the business has a minimal acquisition cost. Most of its users join the platform without any explicit marketing. Be it the individuals or businesses who are the paying customers for the platform. Read more: 4 Ways To Boost Customer Engagement & Marketing ROI Through LIKE.TG 2. Large User Data As a B2C2B platform, WhatsApp has a large user database with lots of user data that it can use to enhance the product further and improve customer experience. Read more: 6 Ways Retail Businesses Can Be More Customer-Centric With WhatsApp 3. Greater leverage with the customer base WhatsApp can have more paying customers by securing greater leverage with end customers. If a large number of potential customers are using WhatsApp, it will be hard for businesses to not join the platform and get access to such a large customer base. Also read: 7 Ways To Get New Customers For Your Business Using LIKE.TG Conclusion B2C2B marketing may be a relatively new term but it has been prevalent since long time now. B2C2B marketing has opened up huge opportunities for businesses to work in collaboration for a common shared interest and mutual growth. WhatsApp as B2C2B platform has created a plethora of opportunities for businesses around the world. Learn more about LIKE.TG in here and know how it can a great addition to your WhatsApp Business account. You can also drop a mail at [email protected].
Exploring Data Provenance: Ensuring Data Integrity and Authenticity
What is Data Provenance? Data provenance is a method of creating a documented trail that accounts for data’s origin, creation, movement, and dissemination. It involves storing the ownership and process history of data objects to answer questions like, “When was data created?”, “Who created the data?” and “Why was it created? Data provenance is vital in establishing data lineage, which is essential for validating, debugging, auditing, and evaluating data quality and determining data reliability. Data Lineage vs. Data Provenance Data provenance and data lineage are the distinct and complementary perspectives of data management. Data lineage mainly provides a high-level trail of data’s journey (from origin to consumption), including any changes made. Data provenance is what adds depth to this trail. It tells us about data’s origins and the changes made to it and provides insights into who created the data, made those changes, data quality, etc. Learn more about the differences between data provenance vs. data lineage. Data Lineage Data Provenance Scope Tracks the entire data transformation journey (from source to destination). Focuses on the origin and historical record of the data. Focus “How” and “Where” the data is transformed. “Who” and “When” the data was created. Key Information Source, transformations, integrations. Source system, creation time, responsible entity. Data Representation Typically visualized as a directed acyclic graph (DAG). Often presented as metadata associated with the data element. Use Cases Identifying data errors, tracing changes, and ensuring consistency. Verifying data credibility, detecting bias, and regulatory compliance. The Importance of Data Provenance Data provenance is a fundamental requirement for ensuring trust, reliability, and efficacy of data-based decision making. Opaque Data Pipelines The growing complexity of modern data systems and pipelines makes it difficult to track data lineage. Businesses lack complete visibility into how data is transformed and moved across various systems, creating a blind spot for potential issues. Data provenance empowers businesses to understand how data flows through their systems by revealing data’s origin, transformations, and movements. This transparency allows for proactive identification of potential issues before they escalate. Data Quality Concerns Without clear data lineage, identifying inconsistencies and anomalies becomes a time-consuming task. Errors or biases can go undetected, potentially leading to flawed decisions with significant consequences. Data provenance facilitates the detection of anomalies and inconsistencies within data. By tracing the lineage, businesses can pinpoint the source of errors and correct them proactively to ensure data integrity. For instance, when a sales dashboard shows a sudden revenue spike, data provenance identifies where the anomaly started, facilitating quick resolution and preventing faulty data from affecting decisions. Navigating Regulations The rapid increase of data privacy regulations like GDPR and HIPAA mandates that organizations demonstrate responsible data governance. Data provenance enables organizations to prove their compliance with these regulations. In an audit, data provenance offers a clear trail that details the origin and handling of sensitive data, reducing potential legal issues and building trust with stakeholders. Empowers AI and Analytics The effectiveness of artificial intelligence (AI) and data analytics relies on the quality and trustworthiness of data. Data provenance enables scientists to identify biases or inconsistencies that could distort model outputs by tracing data lineage. Also, it supports explainability in AI decision-making, tracing back to how the AI reached its conclusions. The Role of Data Provenance in Ensuring Data Integrity and Authenticity Verifying the Origin and Lineage Data provenance creates a verifiable data custody chain. It records data sources and all transformations, helping organizations spot and address potential impurities in data. For instance, an organization collects customer data from various sources and merges it into a single database. Data provenance verifies the origin of each data stream, ensuring the data remains untampered and free from inaccurate information during collection. This careful tracking builds trust in the data’s authenticity by allowing easy source verification. Detecting Unauthorized Modification It also helps organizations detect and prevent unauthorized changes by tracking changes to data points, making anomalies and inconsistencies visible. For instance, if a financial record changes unexpectedly, data provenance flags it for investigation. This process helps catch and fix unauthorized access or manipulations early, protecting data integrity. It also supports access control by tracking who interacts with data and pinpointing those responsible for changes. Facilitating Reproducibility and Auditability Reproducibility is the ability to replicate research and analytical results. Data provenance records the data used, its changes, and the analysis processes, allowing researchers to recreate a study’s original conditions accurately. The accurate replication prevents the spread of incorrect or misleading findings by allowing the independent verification of results. Data provenance also supports auditability by providing a clear audit trail for regulatory reviews or compliance audits. Identifying Errors in Data Pipelines Data lineage tracking enables organizations to spot and fix errors and biases in data pipelines. For example, if a loan approval algorithm shows bias against certain demographics, data provenance lets data scientists examine the training data. They can find and correct biases introduced during data collection or transformation. This process improves data pipelines, making them more accurate and fairer. How Does Data Provenance Work Data provenance works as a system that utilizes various technologies to enhance the integrity and trustworthiness of the data. Following mechanisms define its effectiveness: Metadata Management: The foundation of Data Provenance Data provenance relies on capturing metadata, which includes the data’s origin, creation time and date, transformations, and responsible individuals. Capturing a comprehensive metadata record creates a clear audit trail for each data point. Ensuring Data Integrity with Cryptographic Techniques Cryptographic techniques are mathematical tools to crawl and unscramble data for tamper-proof verification. Data provenance systems use cryptographic techniques for securing metadata and ensuring its immutability, which means that any change to data cannot go unnoticed. One key method is to assign cryptographic hashes, a unique fixed-size character string from a piece of data. Changes in data modify the hash value, making tampering evident when the stored hash doesn’t match the reassigned hash of the altered data. Utilizing Distributed Ledger Technology Businesses can use data provenance with distributed ledger technology (DLT), including blockchain, to secure and share data across a decentralized network. This approach removes the need for a central authority, as any changes to the data record require majority network validation. The majority network approval enhances transparency by blocking unauthorized changes. DLT also supports controlled access, allowing authorized stakeholders to view the audit trail and confirm a data point’s history, promoting trust and collaboration in data ecosystems. Verification with Automated Mechanisms Organizations can leverage data provenance tools to enable easy verification and lineage tracking, using metadata and cryptographic hashes to check data authenticity and integrity. Also, these tools provide user-friendly interfaces, allowing end-users to access and verify information directly. The ease of using such tools empowers people to assess the trustworthiness of their data confidently. Data Provenance Use Cases Supply Chain Transparency Data provenance allows supply chains to track the documented movement of goods from raw materials to finished products by creating a digital record of origin, processing steps, and certifications for each product. This transparency empowers them to verify the authenticity and quality of their products against predefined standards, ensuring compliance with laws and ethical sourcing practices. Cybersecurity Defenses Data provenance establishes a clear audit trail for data access and manipulation, through which organizations can pinpoint unauthorized activities and security breaches. It is specifically helpful in industries where faster response time to security incidents is essential, like the financial sector. Simplifying Claims Management Data provenance allows verification of claims origin, eliminating fraudulent submissions. It transforms dispute resolution with a clear audit trail that pinpoints the source of any discrepancies. Also, the ability to examine past data manipulation in claims enhances risk assessment, allowing for proactive identification of potential issues. This process leads to quicker fraud detection and reduced risks of non-compliance and fraud. Concluding Thoughts As our dependency on data grows, utilizing data provenance methods and techniques to ensure trust in data is imperative. Data provenance equips organizations with tools to make informed decisions based on reliable information. LIKE.TG is a comprehensive data management platform that equips organizations with tools to track and analyze data movement. Data lineage feature allows the tracing and transformation of data assets, from source to destination. Also, impact analysis helps to identify how data is modified and utilized through various pipelines, enhancing the understanding of dependencies and potential risks associated with data changes. Download a 14-day free trial to experience how LIKE.TG helps with data lineage and provenance. Enhance Your Data Transparency with LIKE.TG Experience LIKE.TG's comprehensive data management platform to ensure the integrity and trustworthiness of your data. Start your 14-day free trial today and gain insight into your data's origin, movement, and transformations, to enhance your data security. Start a Free Trial
Exploring Facebook marketing a new way for brand exposure and audience interaction
As one of the largest social media platforms in the world, Facebook enjoys wide popularity worldwide. Numerous users utilize Facebook for marketing, brand exposure, and driving traffic to promote their products or websites.Facebook offers a variety of marketing methods and tools, some of the main ones are described below:1. Facebook Ads: Facebook ads are an effective way of marketing content to a wide audience by placing ads on the Facebook platform. Ads can be customized according to budget, target audience and marketing goals. They can appear on users' news feeds, Instagram, Messenger, and other platforms and support a variety of ad formats and formats.2. Facebook Business Page: Businesses can create their own Facebook business page, similar to a company's official website. On the business page, businesses can share company information, products and services, interact with customers and get feedback. This page is an important place for brand image display and customer interaction.3. Facebook Messenger Marketing: Using the Facebook Messenger application to send messages and promotional information to customers is becoming an increasingly popular way. Businesses can create automated chatbots, provide customer support, send promotional messages, etc. to enhance the interaction between customers and brands.4. Facebook Communities: Creating communities on Facebook brings target audiences together to discuss specific topics, interests or products. Businesses can build deeper connections with customers in these communities, share valuable content, and provide expertise to build stronger relationships.5. Facebook Live: With the Facebook Live feature, businesses can conduct live video broadcasts in real time to showcase special events, product introductions and important news. Live streaming can attract more audience participation, while real-time interaction can help strengthen the connection with customers.In summary, Facebook, as a global social media giant, provides businesses with diverse marketing tools and methods. Through ad placement, business pages, Messenger marketing, community building, and live streaming features, businesses can interact more closely with their audience, increase brand exposure, achieve marketing goals, and succeed in a competitive market. Both small startups and large corporations can benefit from Facebook's powerful marketing platform!
Exploring the Connection Between Data Governance and Data Quality
Data Governance vs. Data Quality Data governance and data quality are closely related, but different concepts. The major difference lies in their respective objectives within an organization’s data management framework. Data quality is primarily concerned with the data’s condition. It ensures the data is complete, accurate, reliable, and consistent. On the other hand, data governance refers to the overall management, maintaining compliance, and ensuring the security of data assets within an organization. Data governance sets the framework and guidelines under which data quality initiatives operate. Both data governance and quality are equally important for an organization to derive value from their data and make informed decisions. Understanding Data Quality Data quality measures how much data sets meet the specific requirements and expectations of their intended use, ensuring that decisions based on good quality data are rational and defensible. The significance of data quality stems from its role in decision-making. High-quality data allows organizations to understand their customers and identify new market trends. It ensures that: Marketing campaigns reach the right audience. Financial forecasts are reliable. Customer service is effective and personalized. Achieving high data quality is not a one-time activity but an ongoing, iterative process, called data quality management. It involves a series of steps, from data acquisition through storage and management to its final use. At each stage, specific measures must be taken to ensure data integrity. For example, data validation rules can be applied during collection to prevent errors, while regular audits can identify inconsistencies or outdated information that may affect data reliability. Understanding Data Governance Data governance is a thorough framework that ensures data is accurate, accessible, consistent, and protected, thereby supporting the organization’s objectives. Take data governance as a rulebook for effective data management, establishing protocols for the accurate collection, storage, and utilization of data. Data governance helps a company achieve its goals by providing a well-structured framework and setting clear and well-communicated policies that give all employees a common understanding of how data should be handled. This structure also defines the responsibilities of different roles within the organization, such as who is accountable for maintaining the accuracy of data and who has the authority to access sensitive information. The sensitivity of personal data and growing privacy concerns make data governance all the more important for organizations. In 2022, there were 1,774 instances of organizational data breaches, affecting over 392 million individuals globally. These incidents exposed legally protected personal information of people utilizing services ranging from financial and healthcare to social services. Exploring the Differences Between Data Governance and Data Quality Data Quality Data Governance Objective To ensure that the data is standardized and free of inconsistencies and errors. To ensure effective management, protection, compliance and utilization of organizational data. Techniques Data profiling, cleansing, standardization, enrichment, and validation. Data lineage, access controls, policy development, data stewardship, data cataloging and metadata management. Tools Data quality tools, specialized databases designed to support data quality tasks. Data governance platforms such as LIKE.TG and meta data management tools. Outcome Trustworthy data that can be used reliably for decision making. A controlled data environment, having clear data policies and improved data management practices. Where Data Governance and Data Quality Overlap The overlap between data governance and data quality lies in their mutual goal of ensuring that data is a reliable asset for the enterprise. Data governance determines who needs to do what with which data under specific conditions and identifies procedures and tools to enhance data quality. Data quality ensures that the data is accurate, complete, and valuable within this system. The connection between data quality and data governance comes from shared standards, metrics, and responsibilities of data roles. It helps create a symbiotic relationship that enhances the overall value of an organization’s data: Framework and Execution: Data governance provides the framework and policies for data management, while data quality focuses on executing these policies. For instance, data governance might establish a policy that all data should be consistent and accurate. Data quality measures like data cleaning and validation, would then be used to ensure that this policy is effectively implemented. Enhancing Trust: Data governance and data quality work together to enhance trust in data. Data governance ensures clear policies and procedures for data management, which can increase confidence in the data. Meanwhile, data quality measures ensure that the data is accurate, reliable, and relevant, further enhancing trust. Risk Management: Data governance sets the rules for compliance with regulations and standards, while data quality ensures that the data adheres to these rules. This complementary relationship is crucial for risk management, as it helps to prevent breaches of regulations and standards, which can result in penalties and damage to the organization’s reputation. Decision-Making: High-quality data is essential for informed decision-making. Data governance ensures that the right data is available to the right people at the right time, while data quality ensures that this data is accurate and reliable. Together, they enable organizations to make decisions based on trustworthy data. Data cataloging is another area where data quality and governance overlap. From the governance perspective, a data catalog provides a holistic picture of what data exists and who’s responsible for it—allowing for setting data standards and access controls. On the data quality side, the catalog helps identify potential issues through data profiling and lineage tracking, which enables data stewards to implement processes for improving data accuracy and consistency. 6 Steps to Integrate Data Quality within a Data Governance Framework Integrating data quality within a data governance framework is a strategic initiative that significantly enhances the value of an organization’s data. Such integration ensures that data is well-managed but also accurate, reliable, and useful for decision-making. Here are some steps to effectively integrate data quality within a data governance framework: Define Data Quality Goals Begin by outlining what high-quality data means for your organization. This step generally includes accuracy, completeness, consistency, timeliness, and relevance. It is important to align these goals with the organization’s overall objectives and communicate them clearly to all stakeholders. Establish Data Quality Metrics After defining the goals for data quality, establish metrics to measure data health. Data quality metrics could include error rates, completeness percentages, or consistency scores. These quantitative measures will assess data quality and track improvements over time. Incorporate Data Quality into Policies & Procedures All data governance policies and procedures, including those for data collection, storage, processing, and usage, should prioritize data quality as a critical consideration. Incorporating data quality into these procedures ensures its maintenance throughout the data lifecycle. Assign Data Quality Responsibilities Integrating data governance and data quality calls for assigning responsibilities for maintaining data health. For example, designating a data steward to define and enforce data quality standards for their assigned data, or establishing data quality roles within the IT department to focus on data profiling, data cleansing, and implementing data quality checks. Implement Data Quality Tools & Techniques The use of data quality tools and techniques is crucial in improving the quality of data. Modern data quality tools combine data standardization, validation, profiling, and cleansing, along with several other features, in a single package. Automating data quality tasks with these tools simplifies data quality management. Monitor & Improve Data Quality The final step is to monitor data quality using the established metrics continuously. Regular monitoring identifies any issues or trends and enables corrective action as needed. Incorporating data quality within a data governance framework allows organizations to ensure their data is well-managed, accurate, reliable, and valuable. Conclusion Data governance and data quality are closely linked, influencing the reliability and usability of data. Despite their differences in scope and application, data quality and data governance create a unified approach to data management, which allows companies to maximize the benefits of their data assets. Building on this, LIKE.TG offers an effective solution that simplifies sharing and managing data across a company through a single platform. LIKE.TG’s data management platform ensures data quality and trustworthiness by providing the percentage of data health based on defined data quality rules. It enhances organizational decision-making by automatically correcting errors, detecting inaccuracies, and standardizing data. Data governance contributes by organizing data assets, managing data access, and making data trustable and understandable. If you’re looking to enhance your decision-making process with easier access to data, consider book a demo now! Ready to boost your decision-making with high-quality, trustworthy data? Try LIKE.TG’s data governance platform to see how you can improve data health, correct errors, and standardize your data effortlessly. Start you 14-days-trial now!
Exploring the Impact of WhatsApp SCRM on Conversion and Customer Retention
In an era where digital communication reigns supreme, businesses are tirelessly searching for innovative ways to not only reach their audience but to also create meaningful connections that drive conversions and foster loyalty. Enter WhatsApp Social CRM (SCRM), a groundbreaking tool that is redefining the landscape of customer engagement. This blog post delves into how leveraging WhatsApp SCRM can significantly enhance your conversion rates and bolster customer retention. As technology advanced, so did the expectations of consumers. The advent of the internet and digital platforms transformed the way companies interact with their customers. Social media, in particular, paved the way for two-way communication, allowing customers to voice their opinions, preferences, and complaints directly to brands in real-time. This shift required businesses to become more responsive and adaptive to customer needs. The introduction of Customer Relationship Management (CRM) systems marked a significant step forward, enabling businesses to store and manage customer information, track interactions, and personalize communication. However, these systems were often siloed and lacked the immediacy that modern consumers craved. Enter the era of social CRM (SCRM), which integrates social media platforms with CRM capabilities, offering businesses a way to engage with customers more directly and personally. WhatsApp SCRM exemplifies this evolution perfectly. With over 2 billion active users, WhatsApp has become a primary communication channel for many people worldwide. Its informal, instant messaging format suits today’s consumer preference for quick, convenient, and conversational interactions. WhatsApp SCRM builds on this by allowing businesses to manage these interactions at scale. It provides tools for personalized communication based on customer profiles (personas), automates responses for efficiency, and facilitates team collaboration for a unified approach to customer engagement. This means businesses can now offer the immediate, personalized service that customers expect without being overwhelmed by the volume of interactions. Today’s customer engagement strategies are data-driven, focusing on understanding and anticipating customer needs through analytics and AI. Companies leverage various platforms, including social media and messaging apps like WhatsApp, to engage in meaningful conversations with their customers. This shift towards personalized, immediate, and meaningful interactions represents a significant evolution from traditional engagement methods. It underscores the importance of technology in shaping how businesses connect with their customers and the critical role of platforms like WhatsApp SCRM in managing these interactions effectively at scale. A Paradigm Shift in Conversion Strategy WhatsApp SCRM represents a paradigm shift in how businesses approach conversions. Traditionally, the focus has been on the numbers game – more leads equal more potential sales. However, this approach often overlooks the importance of lead quality and engagement. WhatsApp SCRM turns this on its head by enabling businesses to manage multiple accounts seamlessly, tailor conversations based on customer personas, and respond instantly with pre-set images, copy, and scripts. This level of personalization and efficiency not only boosts conversion rates but also enhances the customer’s journey from prospect to loyal advocate. Personalization at Scale WhatsApp SCRM stands out as a revolutionary tool in the realm of customer relationship management, particularly when compared to traditional tools based on the WhatsApp Business API. This distinction lies in its unparalleled flexibility and the depth of personalization it offers, making it an indispensable asset for businesses aiming to forge stronger connections with their audience. Flexibility in Communication Another key advantage of WhatsApp SCRM over traditional WhatsApp Business API tools is its flexibility. Businesses can manage multiple conversations simultaneously, navigating through each account independently and without the hassle of constant logins. This flexibility extends to the management of customer data and interactions. With WhatsApp SCRM, businesses can seamlessly tag and categorize clients, facilitating efficient follow-ups and the crafting of personalized marketing strategies with ease. Streamlining Operations with Automation The automation features of WhatsApp SCRM, such as bulk contact management and quick reply & keyword actions, streamline operational efficiencies. These features allow businesses to maintain a constant presence on their customers’ most preferred messaging app without overwhelming their teams. This not only enhances responsiveness but also ensures that communication is always relevant and timely. Marketing automation, including bulk sends and condition-based messaging, ensures that promotions and announcements reach your audience in a timely manner, further driving conversions. Enhancing Customer Retention through Engagement In today’s competitive market, customer retention is as crucial as acquiring new leads. Companies leveraging WhatsApp SCRM have a distinct advantage in this arena due to its comprehensive suite of engagement tools. Beyond the initial conversion, the platform’s rich features like team collaboration and activity logging play a pivotal role in maintaining a high level of customer service. By enabling multiple team members to collaborate on customer queries, businesses can provide timely, informed responses that reflect a unified understanding of the customer’s history and needs. This approach ensures that every customer feels valued and understood, significantly enhancing their overall satisfaction. Moreover, the ability to log every interaction provides invaluable insights into customer preferences and pain points, allowing companies to tailor their services and communication more effectively. This proactive engagement strategy not only addresses issues before they escalate but also demonstrates a commitment to continuous improvement based on real customer feedback. Such dedication to understanding and meeting customer needs fosters a deep sense of trust and loyalty, encouraging long-term retention. Through WhatsApp SCRM, companies can transform customer engagement into a powerful tool for building lasting relationships. Building Communities with Group Engagement Building communities around a brand is an effective strategy for fostering customer loyalty and retention. Our WhatsApp SCRM facilitates this by providing innovative features that enable companies to engage with multiple groups simultaneously and initiate scripted group dialogues. Here’s how businesses can leverage these capabilities to cultivate vibrant brand communities: Creating Targeted Interest Groups By utilizing the multi-group joiner feature, companies can establish various groups based on specific interests, product lines, or customer segments. This segmentation allows for more relevant and engaging conversations, as members find themselves among peers with similar preferences or needs. It’s an excellent way for a brand to demonstrate its commitment to catering to the diverse interests of its customer base. Scripted Dialogues for Consistent Engagement The scripted group engagement feature enables businesses to design and schedule conversations that guide the group’s atmosphere and discussions. Whether it’s sharing industry insights, providing exclusive updates, or initiating discussions around common interests, these scripted dialogues ensure that the group remains active and engaged. It’s a strategic way to maintain a consistent presence in the community, even when live moderators are not available. Fostering a Sense of Belonging The ultimate goal of these group engagements is to foster a strong sense of belonging among the members. When customers feel connected to a community that shares their interests and values, their loyalty to the brand deepens. They’re not just purchasing a product or service; they’re becoming part of a tribe that resonates with their identity. Encouraging Advocacy Engaged community members are more likely to become brand advocates within their networks. The positive experiences and sense of belonging they gain from the community drive them to share their enthusiasm with friends and family, effectively extending the brand’s reach through word-of-mouth marketing. This organic promotion is invaluable, as recommendations from peers carry significant weight in consumer decision-making. Gathering Feedback and Insights These communities also serve as rich sources of feedback and insights. Businesses can monitor discussions to understand customer needs better, gather feedback on products or services, and identify trends that can inform future business strategies. Engaging directly with the community in this way shows customers that their opinions are valued, further strengthening their connection to the brand. The Future of Customer Interaction As we look to the future, it’s clear that tools like WhatsApp SCRM are setting new standards for customer interaction. The integration of AI-powered features like chatbots for instant response generation and data mining for lead generation showcases the potential for even greater personalization and efficiency in customer engagement strategies. Conclusion The impact of WhatsApp SCRM on conversion and customer retention cannot be overstated. By enabling personalized, efficient, and automated communication at scale, businesses can significantly enhance their engagement strategies. This not only drives conversions but also fosters a loyal customer base that is essential for long-term success. As digital communication continues to evolve, embracing tools like WhatsApp SCRM will be key for businesses looking to stay ahead in the competitive landscape of customer engagement.
Extracting Actionable Insights from Learning Analytics Data with AI: Enhancing Teaching and Learning
Enhancing Student Success with AI-Driven Learning Analytics Every school strives for a classroom where every student is engaged, actively participating, and making progress at their own pace. Sounds like a dream, right? Well, it’s not too far off with the help of learning analytics and AI. These tools enable educators to gain insights into student behavior and performance, personalize teaching to student needs, and identify areas where students may struggle. By leveraging data to inform teaching practices, educators can create a more effective and equitable educational experience for all students. Moreover, with learning analytics, teachers can harness data to empower students and enable them to thrive in an ever-changing world. The Power of Learning Analytics In today’s digital education age, learning analytics is a powerful tool for improving student success. According to a report by MarketsandMarkets, the global learning analytics market is expected to reach US$8.2 billion at a compound annual growth rate (CAGR) of 21.5% during 2019-2024. This growth is being fueled by the adoption of digital learning tools post-pandemic. These tools offer remote access to educational materials, foster seamless communication between teachers and students, and enable individualized instruction. With these advanced technologies, educational institutes can analyze a wealth of data to gain insights into student conduct and progress. Through learning analytics, instructors can tailor their teaching methods to better support students’ individual needs. They can also identify at-risk students early on to provide personalized interventions for academic success. The potential of learning analytics is enormous and expected to proliferate in the coming years. Using Learning Analytics to Customize Teaching to Student Needs As the traditional one-size-fits-all approach to teaching becomes outdated, educators are now turning to technology to improve student outcomes. Consequently, learning analytics has emerged as a widely accepted tool that empowers educators to tailor their teaching strategies and provide targeted support, unlocking the potential of every student. Here are some ways that learning analytics helps to customize the learning experience: Identifying Student Learning Styles Learning analytics can provide insights into how individual students learn best. Analyzing data on student interactions with course materials and assessments can help teachers identify patterns in student learning styles. They can then adjust their teaching methods accordingly. For example, if a student learns best through visual aids, educators can incorporate more visual elements into their teaching materials. Providing Targeted Support Educators can use learning analytics to identify at-risk students needing additional support to succeed. By analyzing student performance, behavior, and engagement data, educators can identify struggling students and provide targeted interventions to help them succeed. For example, suppose students are not engaging with course materials or having difficulty consistently performing poorly on assessments. In that case, educators can intervene early and provide personalized support. This can help students re-engage with course materials and improve their performance. Enhancing Student Engagement By providing personalized instruction and support, learning analytics can enhance student engagement. For instance, when students receive individualized support, they are more likely to be motivated and engaged in their coursework. As a result, they are more likely to succeed academically. This approach creates an inclusive learning environment where every student has the opportunity to excel. Unstructured Data Extraction: Turning Raw Data into Actionable Insights In the age of e-learning and mobile learning, the amount of data generated by students and instructors is growing exponentially. However, most of this data is unstructured and lies dormant, leaving educators clueless to pursue new ways to extract valuable insights that can shape the learning journey for students. What kind of unstructured data are we talking about? Consider sources such as student feedback, discussion forums, social media posts, and emails. Analyzing this data can provide deep insights into student preferences and learning outcomes. Fortunately, AI and machine learning advancements have paved the way for institutes to unravel the valuable insights hidden in these unstructured data sources. Modern AI-powered data extraction tools can effectively process and analyze unstructured data. Let’s look at some techniques that educators can use to guide the decision-making process: Text Mining: By using natural language processing (NLP) algorithms, text mining tools can analyze unstructured textual data, like discussion forums and student feedback, to identify patterns and areas of improvement. For example, NLP can be used to analyze student behavior and provide personalized recommendations for further study. Social Media Analysis: Social media platforms like Twitter and Instagram can provide valuable insights into student opinions and sentiments. With sentiment analysis tools, educators can analyze the tone and emotions expressed in social media posts. This will give them a better understanding of their students’ needs and experiences. LMS Data Analysis: Learning management systems generate vast amounts of data on student behavior, such as time spent on course materials, engagement with discussion forums, and quiz scores. Using data analytics tools, educators can identify patterns in student behavior, like areas of difficulty or low engagement, and adjust their teaching strategies accordingly. Predictive Analytics: Predictive analytics can forecast student performance based on historical data. By leveraging machine learning algorithms, educators can identify early warning signs of at-risk students. Consequently, they can provide targeted interventions to prevent students from falling behind. Best Practices for Implementing Learning Analytics Implementing learning analytics can be daunting, but the right approach can lead to improved student success and more personalized learning experiences. Here are three key best practices steps for incorporating learning analytics to enhance teaching and learning: Defining clear goals and objectives: Before implementing learning analytics, it’s crucial to identify the specific goals and objectives the institution wants to achieve. This ensures the data collected is relevant and helps achieve the desired outcomes. It’s also important to clearly communicate these goals to all stakeholders, including students, faculty, and administrators. Integrating data from multiple sources: Learning analytics involves collecting and analyzing data from various sources, such as student information systems, learning management systems, and social media. Integrating this data and ensuring its accuracy, completeness, consistency, and privacy is essential. This requires using a data integration platform to extract, transform, and load (ETL) data from different sources into a centralized repository. Ensuring data privacy and security: Protecting sensitive student information is crucial in learning analytics. Institutions must have clear policies and procedures for data collection, storage, and usage, including data anonymization and encryption. Data access should be limited to authorized personnel, and compliance with relevant data protection regulations such as GDPR and CCPA is essential. Learning Analytics: Shaping the Future of Education As we continue to navigate the ever-evolving landscape of education, it’s clear that AI-driven learning analytics will play a critical role in shaping the future of student success. By embracing these technologies and leveraging their potential, educators and institutions can empower learners to achieve their goals and reach their full potential. But to fully harness the power of AI-driven learning analytics, it’s important to have a reliable data extraction tool like LIKE.TG ReportMiner. With its advanced data extraction capabilities, ReportMiner can help you easily extract and integrate data from various sources to create a unified student database. Ready to unlock the potential of AI-driven learning analytics? Contact us now and take the first step towards a brighter future for education!
Facebook Account Increase Weight Tool
Raising a number, as a kind of indispensable step in marketing, is aimed at maintaining the activity of the new accounts registered and preventing them from being restricted and banned by the system detecting them as bots or useless accounts. Usually, people who need to use this step are mainly those who need a large number of accounts, such as those who are engaged in business or promotional work. Why do you need to raise numbers? Because the system may regard these accounts as spam or ecosystem-destroying accounts and ban them, especially when using them in promotion or business negotiation, if such a problem occurs, it will have a great impact on our marketing.So how should we raise the number? Generally speaking, when we carry out normal operations, we can already reach the process of raising the number, for example, checking the posts posted by others, replying, liking and sharing, etc. All these can prove to the official robots that you are a real user, to prevent the kind of situation above. More advanced methods include changing your avatar, signature, and posting regularly to increase the activity of your account. In addition to this, replying to professional posts and getting a lot of likes and comments will also increase the weight of your account.Overall, the concept of number farming is not difficult to understand, but if it involves managing a large number of accounts, then we may have to spend a lot of manpower and energy in the process of number farming. In addition, if each account is not active enough, there is still the risk of being blocked. There is a software called Facebook Account Increase Weight Tool on the market at the moment, which not only helps users to realize the automatic operation of raising numbers, but also helps us to realize those automatic likes, automatic comments, a key to change the avatar, a key to change the signature, and many other functions as mentioned above, which helps us to save a lot of time and energy.Keywords: Facebook Account Increase Weight Tool
Facebook Account Increase Weight Tool for Facebook Marketing
When it comes to Facebook Account Increase Weight Tool, this software is in the overall marketing aspects of Facebook is a very big role, perhaps many people do not know about this software, and even the number of such content are rarely heard of, but the problem is not too big, the next let LIKE.TG to give you an explanation of science and technology to explain these related content.About Facebook's raising the number of related content, in fact, all have a beginning. In Facebook has not yet reached the present explosive number of people registered, these related content are not there, with a large number of users registered and a lot of marketing and promotional account intervention, Facebook official in order to avoid the platform is widely covered by marketing rubbish, do the relevant detection mechanism to prevent these accounts. These detection mechanisms are mainly for the newly registered accounts and just used for marketing accounts, detected that there are relevant abnormalities will be punished after the sealing process, these penalties for marketers is very fatal.In order to avoid this kind of detection, the market has also appeared a lot of theoretical operations and related software, that is, the above mentioned "Facebook Account Increase Weight Tool" operation and "Facebook Account Increase Weight Tool", these can help you try to avoid being detected! These can help you to avoid the problem of being detected and banned as much as possible. In this platform to raise the number of manual operation can actually be achieved, is the normal use of the relevant functions and try to interact with others, it does not sound very high difficulty, but this is only an account needs to take care of the content, for the marketers, have more than one account is the norm, then how to carry out a number of accounts together to raise the number of how to do it?This will need Facebook Account Increase Weight Tool to help us solve, like we use this Facebook Account Increase Weight Tool, it can help us automate the content of the group to raise the number, it allows logging in multiple accounts can also be based on the account type of different, different accounts to raise the number of content, very intelligent. In addition, this software is also able to achieve the task of batch number raising, we can set the time of each raising, time automatically suspended, to basically ensure that each account raising the same degree, to prevent the use of the process of a certain account suddenly be detected.Using the kind of Facebook Account Increase Weight Tool mentioned above, we can improve the account life in the process of marketing, so that we can promote the subsequent marketing content and direction.Keywords: Facebook Account Increase Weight Tool
Facebook Account Increase Weight Tool Necessity
When talking about Facebook marketing from scratch, the step of raising a number is gradually becoming unmissable. As Facebook continues to grow in popularity as a powerful marketing platform, more and more marketers and businesses are beginning to use it for brand promotion, product sales and interaction with customers. Based on the increase in the number of users, Facebook has also strengthened the regulation of accounts, blocking users who frequently send promotional messages or use newly registered accounts for marketing, which has also caused a certain degree of disturbance to marketing activities.Against this background, LIKE.TG Facebook Account Increase Weight Tool was born, which can help us solve the problems mentioned above. The process of raising a number is actually not complicated, is the normal use of the account, but involves the raising of multiple accounts, the overall difficulty becomes more difficult. But this problem for the relevant software or completely do not have to worry about, part of the characteristics of this kind of tools is to support the batch operation of raising the number of their main function is to simulate the behaviour of real users, including randomly clicking on the page buttons, browsing the home page of friends, checking the dynamics and so on, so that the account seems to be more like a real user.With LIKE.TG Facebook Increase Weight Tool, marketers can reduce the risk of account banning and ensure the smooth running of marketing activities, especially for those who need to manage multiple accounts, the Account Increase Weight Tool can improve the efficiency of account management and save time and energy.LIKE.TG Facebook Account Increase Weight Tool can also help users set personal information of multiple accounts with one click, including nickname, signature, gender, hobbies, avatar, homepage cover, etc., which can further increase the authenticity and activity of accounts. These features enable marketers to conduct account management and marketing activities more conveniently.Keywords: Facebook Account Increase Weight Tool
Facebook Account Increase Weight Tool Recommendations
Facebook as an indispensable part of the foreign trade field, there are a lot of people use this software to expand their customers or as an important site for their own marketing, naturally there will be a lot of people on this platform to develop as well as expand, the market has appeared so much about the platform's auxiliary software can precisely confirm this point.So in these auxiliary software in which software is considered a Facebook auxiliary in the god-level software? Today LIKE.TG will give you a divine auxiliary software - Facebook Account Increase Weight Tool. Many people may not be very clear about the role of the number so far, in fact, the operation of the number in the whole marketing process is a very important thing, especially in the new registered account above. Its main role is to help us maintain the security of the account, like a new number just registered will be in a very easy to be detected in the period, if you are in this period of marketing-related activities, there is a great possibility of being detected and banned account.I believe we all know the dangers of banning accounts, especially in the eyes of most people doing foreign trade marketing, these accounts are their own weapons on the battlefield, if you want to protect their accounts, take the appropriate number of operations can not be omitted. So how should we raise the number? This point in fact, we can manually raise the number, like our new number of normal use for a period of time in fact can pass the detection period, this manual through the detection period of the stage is also known as raising the number.So what kind of problem makes people find it difficult to raise a number? I think part of the reason is that many people do not know how to carry out the scientific number, the other part is that we do not know how to carry out the bulk of the number, a lot of marketing partners are a lot of need to raise the number of accounts. In fact, these two points want to solve one of them or at the same time to solve is not a difficult thing, only may be the need for some related auxiliary software, like we are also using Facebook to raise the number of software, this software can help us to complete these tasks. It is not only able to do multi-account login at the same time to raise the number, but also to achieve the system automatically detects the type of account to take different measures to raise the number, which is better than a lot of manual raising a number. In addition, this software is also able to set the number raising time to facilitate the batch raising tasks, to prevent the occurrence of some accounts raising time is insufficient, some accounts raising time overflow, the quality of the situation is not the same.Keywords: Facebook Account Increase Weight Tool
Facebook Account Maintenance Program
Facebook needs to maintain an account, because Facebook has relevant regulations. If the new account posts more posts, or violates the relevant regulations, our account will be blocked, because when the new account is created, it is a novice stage and it is easy to be blocked by the system. To monitor whether we behave properly.This is like maintaining an account on a cross-border e-commerce platform. We need to maintain an account in the early stage. When our account passes the novice stage, our account will be much more stable. Therefore, if we have multiple accounts and want to attract traffic on the Facebook platform, Then we need to raise an account in the early stage.How to maintain an account on Facebook1. Real person's face profile picture: The most common thing for FB verification is profile picture verification. If you upload pets, landscapes, or cartoon pictures, don't try to get your account back. FB users are "people".Don't use photos of celebrities or other users on the FB platform indiscriminately for the profile picture. FB now has a facial recognition function, and if you steal other people's photos, it will only greatly increase the risk of your account. Where can I find the photos? Live broadcast platforms and countries where FB is not popular are all directions you can refer to.2. After logging in, everyone should do some normal social actions, such as commenting or liking or forwarding other people’s social posts page or posting their own posts, or even joining some groups to follow some video accounts, and keep active so that the Facebook platform thinks It is a normal person using this account, and the initial login time should be limited to about 30 minutes.But remember not to add friends, don't privately message others, treat groups with caution, and don't like too many people.3. Interaction: Chatting with friends on Messenger can greatly increase the weight of old accounts, and interacting with Facebook accounts can increase account weight, but it does not require you to send private messages in batches. As for interaction, it also includes likes, comments on posts, live broadcast sharing, etc. The interaction here does not require you to operate in batches in a short period of time.4. Keep the frequency of posting stable, and don't post too many posts at once. Such behavior will make Facebook think that everyone is a spammer. You can share some real life pictures, which will make your account more secure.5. The state of maintaining and maintaining accounts lasts until the third week, and everyone can expand their activities a little, but don't make too much of it. On the 10th day of the new account, you can improve the information little by little (remember not to complete all at once, just complete one item every few days), for example, improve your music hobby today, and improve your school and career tomorrow.Well, the above is the guide on how to maintain an account that LIKE.TG reminded, I hope you will not encounter the situation of being banned.
相关产品推荐
