Content marketing strategy is a set of actions to organize your content production and publishing so that it increases your market share, improves your brand image, and increases sales. In this video, a LIKE.TG marketer, Anna, explains how to create a powerful content marketing strategy. Why is content marketing strategy important? It helps you build trustful relations with your audience It helps you improve your site ranking on search engines It helps you generate leads It helps you show your expertise According to SmartInsights, 69% of B2B companies produce their content based on documented strategies. HubSpot claims that 70% of companies around the world invest in their content marketing. This means that planning your content efforts will be worth your while as it works for businesses of any size and industry. Let’s see why developing a strategy for your content marketing may help your business prosper: It helps you build trustful relations with your audience. Content that effectively addresses your target audience’s questions and helps relieve their pain points is a great foundation for building long-lasting relationships. People like to consume high-quality content, so, if you produce it, they are more likely to purchase products from you. It helps you improve your site ranking on search engines. Search engines use sophisticated algorithms to determine which content is best. To rank high, you need to produce well-written content, relevant to users’ search queries. Content marketing strategy is the thing that will help organize your content production so that you only share interesting and helpful information at the right place, at the right time, to the right audience. It helps you generate leads. The higher your content ranks on Google, the more traffic you receive. Place subscription forms and lead magnets on your best-performing pages, and you’ll convert your site visitors into marketing leads and eventually sell them your products or services. It helps you show your expertise. You need to produce high-quality content to share your knowledge in a specific business field. By sharing helpful and impactful content, you support your audience and prove that they can rely on your company. Let’s analyze what makes up a content marketing strategy. 6 Steps to Create a Content Marketing Strategy Define your goals Develop your buyer persona Brainstorm content ideas Define the best channels for sharing content Choose a CMS Create a content calendar Here are six universal steps that any business takes to organize their content marketing from a clean sheet into a structured strategy. Here’s what you should do: Define your goals. There are four most common goals that content marketing strategy may help you achieve: increase brand awareness, nurture loyalty to your brand, educate the audience, and increase customer engagement. Ideally, you need to combine all these goals in your strategy since they fit different buyer journey stages. Develop your buyer persona. Find out what barriers may stand in your buyers' way and how your product or service may help them overcome these issues. Also, analyze the age, gender, location, and other demographics of your customers. Once you develop your buyer persona, it will give you insights into what types of content to produce and how to present them to your audience. Brainstorm content ideas. For ten minutes, write down as many content ideas as you can. Then read your ideas out loud and sort them into three groups: poor, okay, and great ideas. Finally, you can narrow down the list of the best ideas you came up with and choose the most relative ones. Define the best channels for sharing content. Find out which channels your target audience prefers for communication. It’s best to publish your content on the channels with the highest engagement level. If your audience is mostly young people, it’s best to communicate your ideas on Instagram. If your target audience is businessmen who rely on data, facts, infographics, etc., it’s best to post comprehensive articles and rationalize why and how your products can solve their problems. Choose a CMS. A content management system is a platform for creating, publishing, analyzing content on your website. The most popular CMS platforms are WordPress, Joomla, and Shopify. Create a content calendar. It’s better to have your content organized in a schedule then simply have a chaotic to-do list. This allows you and your team to keep an eye on deadlines, visualize your progress, and plan with ease. You can also start your calendar by optimizing your existing content if there’s any. Let’s find out which types of content you can build your strategy upon. What content can you use in your content marketing strategy? Posts on social media Blog articles Emails Videos You can create and combine different content types based on your goals, budget, and target audience’s preferences. Let’s review some most common content types that you can utilize in your strategy. Posts on social media Everyone hangs out in socials these days, so posting your content there is a good idea. On each social media, you can reach different goals, so your content production depends on the platform you choose. For example, Yoga and diet coaches often create educational and helpful content on Instagram, supported by well-looking photos. Check a post from midnshapeyoga. The model shows a specific yoga pose, while the text describes its advantages and gives tips on how to perform it. Unlike Instagram, Facebook posts usually contain more text, and you may add videos longer than one minute. Here’s an example of a Facebook post from the yoga training industry. Blog articles Blogging is a way to communicate ideas more comprehensively to your audience. It takes more time and effort to produce detailed guides, instructions, service comparisons, etc. To create relevant blog articles, you need to find out which keywords people use when searching for specific answers, and give them those answers in your content. Put all your knowledge and experience into your articles, because engaging and helpful content has better chances for ranking high on Google. It will be easy for users to find your site, and they will be more likely to buy from you. Aside from educating and entertaining your audience, blog articles allow you to convert readers into leads. This format allows you to promote your business more naturally compared to internet advertising. Organize your blog into several categories and join relevant articles using tags so users can easily navigate through your content. SkillShare blog shows new articles in the carousel and offers few categories of articles to jump into. Under each category, you can find articles and CTA that encourage users to join the brand’s community. Emails This digital marketing channel has one of the largest ROI. It allows you to nurture leads, promote products, host events and giveaways, notify your audience of any updates by sending professional-looking emails to your opted-in subscribers. You can also show your authority by sending curated newsletters. This email type helps you keep your audience updated about the latest news and trends in your industry, so it’s not directly promoting your business. Check a brilliant email from SkillShare that shares great ways to spend time with an advantage during the coronavirus quarantine. With LIKE.TG, you can generate leads, create and send all kinds of emails, including automated welcome, abandoned cart, reactivation, confirmation emails, and more. Our Free plan allows you to send 15,000 emails to 500 subscribers per month at no charge, so check it out. Videos Videos are more easy-to-digest that allows you to convey more information compared with all kinds of text content. According to Wyzowl, 87% of marketers claim that video content drives more traffic to their sites, while 89% say they are satisfied with their ROI from video content marketing. You can post video content on YouTube and other video hosting platforms. Create videos, like vlogs, webinars, tips videos, and how-tos, to educate and entertain your audience. Here’s LIKE.TG YouTube channel where videos are divided into playlists. Each playlist gives more information on each feature of our service, “Marketing 101” and “Email marketing in 5 minutes” playlist are designed to help entry-level marketers. You can share your videos and blog articles via emails, posts on social media, Facebook and Telegram chatbot campaigns with LIKE.TG. It’s up to you to decide which types of content to utilize in your strategy, and it mainly depends on your budget and goals. Don’t try to succeed using all possible channels at once because it’s better to gradually build your strategy and implement one channel after another. Let’s now find out how to monitor your content efficiency. How to Analyze your Content Marketing Strategy Success Monitor your organic traffic Analyze your email statistics Track shares and virality on socials Use Google Analytics When you set your content marketing strategy up and running, you need to pay close attention to your performance. Check out some ways to do it. Monitor your organic traffic Organic traffic is the number of users who visit your pages after searching for information on Google. This is the most crucial criteria to evaluate your content performance. You can track it with Ahrefs, SemRush, and other digital marketing analytics tools. Ahrefs shows how much organic traffic sites get from each country every month. It also shows the number of keywords that rank on search engines, the number of referring domains, backlinks, etc. You can also monitor specific KPIs for particular pages and get great insights. Analyze your email statistics You can track your email engagement by monitoring open rate, CTR, and unsubscribe rate. This data is crucial to understand what kind of content works best with your audience. If you send your email campaigns with LIKE.TG, the statistics tab will look like this in your account: Track shares and virality on socials If you have a business account on Facebook, YouTube, and Instagram, you can track your productivity similarly to Google Analytics for website traffic, but in socials. It includes detailed data about demographics that allow you to adjust your content to be more exciting for your target audience. Check the statistics in Facebook Insights. You can monitor the number of people who saw, liked, and shared your posts. Use Google Analytics Google Analytics allows you to monitor user behavior on your pages, including time spent on the page, the number visited of pages per session, bounce rate, etc. You can also track your lead generation success by checking the number of subscriptions to your emails and blog articles, conversions from blog and videos, the number of registrations from opt-in pages, etc. In the screenshot below, you can see a report on session duration. It says how many users spend a specific amount of time on your pages. The more data you analyze, the more specific and effective your content strategy will be. Let’s finish this guide by checking some actionable tips. 5 Best Practices to Create an Effective Content Marketing Strategy Post consistently Use tools for SEO Use exclusive content to generate leads Leverage UGC Segment your audience We’ve collected five actionable tips to help you build an efficient content marketing strategy without much sweat. Here they are: Post consistently. Build your strategy in a way so that you can always provide your audience with helpful information to keep them up to date. You don’t have to do it every day, but there should be some stability. Aside from that, you need to be creative and innovative. Consistently come up with new content formats so that your brand looks fresh in the eye of your target audience. Use tools for SEO. We mentioned SEO-oriented tools, like Ahrefs and SemRush. They will help you analyze your traffic as well as get specific content ideas. You can find some relevant keywords searched by many people, analyze the competition for these keywords, and, based on that data, list content ideas with the most potential for your business. Use exclusive content to generate leads. You can also use ebooks, infographics, case studies, etc., as an incentive to join your community. For instance, you can offer an ebook in exchange for a subscription to your emails. If the ebook is a killer, you both provide a lot of value and open the doors for relationships widely. Leverage UGC. It’s content produced by your audience, like feedback, reviews, photos, videos, related to your brand. You can include user-generated content to your content marketing strategy as social proof: your content looks more trustworthy if your words are proved with your customers’ experience. Segment your audience. Use your audience’s demographics and placement in the lead funnel to develop more relevant and convincing content. Cold leads, for example, need more nurturing and educating before they are ready to buy products. Warmed-up leads are more likely to engage with promotional information in your content, but you also need to provide more sophisticated and exclusive information for such users. The last and evergreen tip is to monitor content marketing trends regularly. We hope you’ve got acquainted with the concept of a content marketing strategy, and this guide will help you create your own.

Content promotion is a process of communicating different forms of content to the target audience through free and paid marketing channels. It helps generate traffic, enhance reach, increase conversions, and boost ROI. In this article, we’ll discover the importance and 6 working strategies of content promotion. We’ll also review 3 tools. Why is content promotion important? The content promotion enables companies to drive organic traffic, reach new audiences, and improve conversion rates. Both startups and well-established brands develop long-term strategies and plans for content creation to resonate with their audiences. Quality content is a must for any business since it helps attract prospects and bring new customers. However, if a company has entered the market recently, it doesn’t have the authority and love of many people. The audience is small. To increase it, business owners promote their content. Today, you can encounter various channels that effectively promote blog posts, services, podcasts, videos, and products for free and for a certain fee. You should only choose the most suitable one. With social media, PR, PPC ads, and influencer marketing, you can introduce your product to users. Once people know your company better from your content, they’ll consider using your product. Eventually, you can build strong relationships with users, establish trust, and gain a big customer base. Now that you know the reasons to consider content promotion, let’s discuss some amazing strategies. 6 Content Promotion Strategies Send your content to subscribers on your email list Share your new content on social media Add video to your fresh content Ask bloggers for help Distribute your evergreen content to communities Leverage paid ads If you have new content but low traffic, it means that your content isn’t promoted well. In this case, you need to revise your content promotion strategies. If you have no idea about the tactics you should choose, our list of outstanding strategies will help you. Check it out. Send your content to subscribers on your email list According to statistics, the number of email users around the globe amounts to around 4.3 billion. Email marketing is a powerful tool for content distribution. For sure, you have people who have already subscribed to your email newsletter. This means that they will gladly explore your new blog posts, articles, videos, and podcasts. With email marketing, you’ll reach all your subscribers, and those who find it useful will open the email and click through to read, watch or listen to your information. LIKE.TG’s bulk email service is a perfect solution for those who need a platform to create professional email campaigns and send them to the right segments of subscribers. Let’s take Academia, for example. Below you can see one of Academia’s emails informing its user about the newly available article related to the topics explored before. Share your new content on social media If you seek to obtain a large reach, you need to share your new content on all available social media, such as Twitter, Instagram, and Facebook. The main point is to identify what channel your audience prefers the most. Your potential clients might explore social media to find an appropriate company. If you regularly share your updates, these people might find something useful. The number of views, comments, and shares increases. Besides, social media is a perfect place for word-of-mouth marketing. If your brand provides fresh content, subscribers will appreciate it by becoming your advocates. Your regular visitors can share your post with their friends and increase the number of impressions. For example, Huawei updates followers about its new blog posts on Twitter. If interested, people can click the link and read the full article. Add video to your fresh content As you know, people always welcome visual content like photos and videos because they perceive it better. That’s why it’s always a good idea to repurpose content. Since 54% of consumers wait for more video content from companies, it’s worth creating a video. It’s especially critical for social media, where stories and reels are becoming increasingly popular. Short videos will help you promote new pieces of content and update people on releases. Below you can see how Semrush encourages beginners in marketing to check out its TikTok channel and its recently uploaded videos. Ask bloggers for help Influencers play an important role in targeted distribution. Since reaching certain audience segments is essential for the success of your content, you need a person who will connect you with them. So search for influencers who publish quality and informative content and have many subscribers. Some of their social media accounts might perfectly fit your topic and be useful for followers. For instance, My Favorite Murder promotes the first-anniversary episode of That’s messed up pod. Distribute your evergreen content to communities There are many online communities out there: Medium, Reddit, Growth Hackers, etc. They help you communicate your piece of content to the right audience segments. As a result, you get new readers and backlinks. The most important is to find the most appropriate platform related to your content. This will allow you to reach people interested in your industry and find your information valuable. Share evergreen content first since these articles or visuals are always relevant for people. For example, Reddit enables you to submit your content and see the reaction of the website’s users. Leverage paid ads Paid ads bring more users to your website and increase the number of conversions. They also help reach different audiences. With outstanding ads on social media, you can hook the attention of customers from various geographic and encourage them to purchase. Your content should be engaging, interesting, and informative. It should instantly communicate the value to people. If you do everything right, you’ll receive traffic and enhance your audience. Let’s take PPC ads, for example. If users search how to build a buyer persona, they instantly encounter paid ads of Semrush and Survicate at the top of search results in Google. Now you know the strategies, so let’s discover some tools that can foster content promotion. 3 Content Promotion Tools You can distribute your content successfully with the help of professional tools. In this section, we’ll review the 3 most powerful content promotion platforms. BuzzSumo Besides helping to create high-performing content, BuzzSumo also takes care of your promotion. The company empowers you to look for influencers related to your industry and connect with them. These opinion leaders will later promote your content on their social media. You can use Content Analyzer to get insights into the top-performing articles related to your company. Then, find out those with the biggest number of shares. After, you can find the top sharers. This is your list of influencers who might be willing to share and promote your new blog post, podcast, or video. The service provides a free plan yet with limited access. BuzzSumo offers 10 free searches per month. In case you need an unlimited number of searches, you can buy a paid plan with a monthly fee. The price starts at $99/month. Hootsuite Hootsuite empowers you to manage all your social media accounts on one platform. You need only a couple of minutes to schedule posts on multiple channels. The company’s calendar view enables you to review your content and schedule it for a certain time. Besides creating excellent content and delighting your customers with blog posts, you can also address incoming messages from users and get updated on the reviews. Hootsuite provides you with the opportunity to plan and publish paid ads on LinkedIn, Instagram, and Facebook. Once the ad is posted, you can track it without switching platforms. You can choose between two plans to start your 30-day free trial. It covers the minimum number of users, social accounts, and scheduling of unlimited posts. After the expiration of a free trial, you’ll need to buy a paid plan. The company charges its users $49 monthly for the most simple plan. Buffer Buffer is a perfect platform for starters since it helps plan content with your team and publish it. The service’s analytics provides you with access to social media performance and engagement to see your comments and get in touch with your audience. If you start your business and content promotion on social media, you can take advantage of Buffer’s free plan. You’ll get basic publishing tools, a landing page builder, and the opportunity to manage 3 channels. To enjoy the benefits of more features, you need to get a paid plan. The price starts at $6 per month and offers analytics and engagement tools. Amazing blog posts, videos, podcasts can’t reach many people without good promotion. That’s why you should always think out the strategies to obtain traffic and readers, listeners, or viewers. Hope our strategies and tools will come in handy.

Now more and more foreign trade sellers will choose to do marketing and promotion on the facebook platform, because facebook is the world's largest social media platform, which gathers users from all over the world, with more than 1 billion daily activities every day.If we can open the Facebook platform, we can see that we can often see some advertising posts or videos or live broadcasts. No matter what the platform is, the content is the main thing in the end, because only the content can attract users. your platform. But the Facebook platform may update tens of thousands or even hundreds of thousands of content every minute. How can we ensure that the content we publish is seen by users? Let's follow the LIKE.TG editor to learn about it!To do facebook marketing, we need to know publishing skills:1. The picture should be exquisite and attractive enoughWhen many tourists browse Facebook, they like to look at some beautiful pictures. Now picture marketing is also one of our marketing methods. We can make some beautiful pictures, such as company product pictures or employee photo albums, and pull them into the company Contact with users.2. With the help of hot topics in the industryYou must have heard of the word topic. It is a bit similar to hot searches on Weibo or current affairs hot spots. We can search for some hot spots in our industry, and use these hot topics to do topic marketing, so that we can push our content with a high probability To the user groups in the same industry.3. Corporate culture displaySince you are doing facebook marketing, your products, your brand, and your company all need to be known to users. For example, whether your corporate culture meets the expectations of users. This brief introduction can help potential customers understand their cooperation partner. Real-time website promotion chain connection is very necessary.4. Keep your account active and updatedThe facebook platform has a large number of people registering accounts every day, and there are a large number of accounts that publish posts every year, but everyone finds that there is no such thing. The content posted by some accounts will always be recommended by the platform, whether it is exposure, likes or comments. Very high, this type of account actually has a relatively high weight on the platform.If we want to get this kind of "treatment", the activity of your account and the frequency of your updates are very important.

Content repurposing is transforming the existing content into a new format aimed at reaching more people. It helps expand your reach, minimize costs, and establish a strong online presence. In this article, you’ll find out why content repurposing is important and unveil its 9 benefits. You’ll also figure out how to choose content for repurposing, explore 7 ways to repurpose your content, and get inspired by our amazing examples. Why is content repurposing important? Content repurposing helps content scale faster and appeal to new audiences. Brands can distribute information more effectively when reusing the existing content for new platforms. Once companies succeed in recycling their evergreen content to make it suitable for different channels and meet the audience’s needs, they will provide value both for people and their businesses. Being active on social media and other platforms means that a brand cares about its customers and their opinions. With content repurposing, you’ll be able to constantly interact with your target audience. Frequent publishing of podcasts, videos, blog and social media posts will help you establish a strong online presence and good relationships with your customers. As a result, your reach will grow. Transforming your content into new formats helps boost your SEO. If you have different content formats with the same keyword, your position in search engines will improve. Now that you know why content repurposing is important, let’s discover its benefits. 9 Benefits of Content Repurposing Content repurposing brings many advantages to business owners. The most essential is to recycle the content right and choose the most appropriate channels for content distribution. If you manage to do it successfully, content repurposing can help you: reach a new audience; achieve multiple goals; improve the deliverability of information; save time and money; present content in different formats; reinforce your message; establish a strong online presence; improve organic visibility; take care of SEO. Now that you know the benefits, it’s time to figure out how to choose content for repurposing. How to choose content for repurposing? To select the right content for repurposing, look at your metrics. You need to identify the performance of your blog posts. You need to pay attention to the five main metrics in Google Analytics to evaluate the success of your blog. These indicators include average time on page, page views, returning users, goal conversion rate, and average pages per session. Transform relevant blog posts that have high performance into other content formats. These blog posts should bring value to people and educate them about relevant topics. Once you have your blog posts identified, it’s time to think about the best format that can bring valuable experience to users. Finally, think of the best ways to distribute your information and appeal to people. Now that you know how to choose content for repurposing, let’s explore 7 ways to repurpose your content. 7 Ways to Repurpose Your Content As soon as you are sure to get involved in content repurposing, you need to decide what content you want to make. You can turn your blog posts into the most wanted types of content. We’ll now review the most popular formats people enjoy the most. Transform blog posts into podcasts. If you have some blog posts with valuable information you would like to share with your audience, consider creating an episode for a podcast. It’ll bring benefits to your business and podcast listeners. According to statistics, around 60% of US consumers older than 12 listen to podcasts, so you can expand your reach. Podcasts bring their owners brand awareness, higher traffic, and a larger customer base. With a podcast, you can deliver complex information. Turn articles into videos. Since 87% of marketers say video has сontributed to the increase in traffic, this content format is worth considering. Video is a highly engaging type of content people enjoy watching. It allows you to familiarize people with your brand and helps customers make buying decisions. Since multimedia works well with all types of screens, users can enjoy watching your educational materials from laptops and phones. After creating a video, distribute it to multiple platforms so that everyone can access it easily. If you upload it to YouTube, people from different locations will learn about your company and drive views. Collect educational materials to create an ebook. If you have useful content, make an ebook. Collect the information you have on the topic that might come in handy for learners. For instance, if you have CV templates and good content about creating professional CVs, it’s worth making an ebook. There will be many job seekers who need to create a perfect resume to get hired. Don’t forget to promote your ebook by sending email campaigns and publishing posts on social media. Make use of SlideShare. SlideShare is a hosting service that allows users to upload professional content like infographics, presentations, and other important documents. If you have information to transform into one of these formats. Make a slide deck with this data and upload it to the platform. Presentations and infographics are starters and professionals to deepen their knowledge. This step will enable you to reach more people and increase impressions. Include statistics in social media posts. Having accurate statistics is essential for your company since it makes your brand look more credible and reliable. Moreover, when we talk about social media networks. If you have such information, use it in your posts. Transform this data into a graphic, infographic, image, or video so that viewers perceive your information better and believe in your expertise. Show that you track industry data and care about it with your social media posts on Instagram, Facebook, and Twitter. Leverage different social media platforms and tools to distribute your statistics. Create an online course. Consider using the information in your blog posts to create a comprehensive online course. It can include guides, lists, examples, and how-tos you already have. You just need to recycle the content to suit the video format. Work with your team to structure your course. An online course will show your expertise and give participants the information they need. Update old blog posts. If your blog posts include evergreen content, they shouldn’t stay in the past. Updating relevant posts is a must for your content strategy. You have publish-ready content, which saves your time a lot. Update it with additional information to make your blog posts sound relevant and current. As a result, readers receive quality content with the latest data. Now that you know how to repurpose your content, it’s time to explore our examples and grab some inspiration. Examples of Content Repurposing There are many amazing examples of content repurposing you can use as a hint for creating new formats of content to expand your reach. We’ll review the successful examples so that you know what you can do with your articles, blog posts, videos, etc. ProBlogger The founder of ProBlogger, a blog that helps people earn money blogging, had lots of success with his “31 Days to Build a Better Blog”. So Darren Rowse decided to make the most of its series and turned it into an ebook. The ebook costs $29.99. Now when the initial launch was years ago people still buy it. People use the materials from this book for various online courses. Jay Baer Jay Baer has a different approach to content repurposing. The founder of Convince and Convert creates different short videos, usually three minutes in length, on diverse topics and reuses them to create various types of content and publish them on his website. He turns these short videos into Medium posts, iTunes audio podcasts, blog content, promotions, etc. Moz Moz increases the involvement of its audience with the help of Whiteboard Friday videos. Since video is one of the most effective and engaging ways to reach customers, the company leverages the method to communicate necessary information. Each user can receive videos individually and also explore blog posts and their video transcription. Congrats, now you know the benefits of content repurposing and ways to do it. Hope our examples will serve you as a hint for your future content transformations.

Contextual advertising requires placing ads on site pages relevant to their content — for example, promoting kitchen utensils on a cooking blog. Google AdSense allows the owners of news sites, blogs, and entertainment resources to earn money by placing advertising banners on the site. How does contextual advertising work? Contextual advertising is an intermediary between webmasters (a.k.a. site owners) and advertisers who want to place their banners. Webmasters earn money after users click on an ad placed on their site. The cost per click on ads varies from a few cents to hundreds of dollars. It depends on a publisher, keyword competition, search volume, ad quality, and the maximum bid an advertiser can pay per click. The advertising network displays ads based on the page content. You need to tell Google AdSense what your ad is about by choosing the necessary topic and keywords. If they match the main topic of the publisher’s page, they can place this ad. Google will also analyze page text and structure, language, and keywords to select the most relevant page for an ad. After this analysis, Google AdSense finds a page that is the perfect match for your advertising. There are several types of contextual advertising predetermined by platforms where you want to place your banners. These include in-video ads, in-game ads, and display ads. Contextual advertising is often mistakenly confused with behavioral advertising. Let’s find out the difference. Contextual Advertising vs. Behavioral Advertising The difference between these two major advertising techniques lies in what they target. Behavioral advertising implies targeting user behavior, while contextual advertising focuses on context. Advertisers need to find pages relevant to their contextual advertising offers. It means that their banner should look natural for a user in this or that environment. For example, a banner ad promoting running shoes on a fitness blog and an ad offering users to buy reading glasses on a book blog is a perfect choice. Behavioral advertising implies targeting users who have previously interacted with this or that site. For example, if users view items, add them to their shopping cart, or read articles on a blog, they can then meet personalized offers on other sites encouraging them to go back to the site and make a purchase. Compared to behavioral advertising, contextual advertising has several benefits that include the following ones. Easy setup. With contextual advertising, you don’t need to collect, store, and analyze lots of customer data, which is the core of behavioral ads. No customer privacy policy issues. Behavioral advertising requires tracking pixels and collecting cookies, which GDPR regulates. Since cookies are considered users’ personal data, you should inform them how you will collect and use them further. Hence, in terms of privacy, contextual advertising is much easier to run. Stalking-free web surfing. Behavioral advertising makes users feel attacked. Navigating a company’s site doesn’t mean they want to buy from it since they could just compare prices or look for more information. Contextual advertising won’t make users feel stalked because banners are naturally knitted into the content of a page they read. Now that you know how contextual advertising works and are aware of its benefits compared to behavioral ads, let’s check out some examples. Contextual Advertising Examples New York Times uses different contextual ads depending on the site section. They placed an ad offering publishing services in their “Books” section. The next advertiser is Verizon. They promote their new Samsung phone on TechCrunch, an online newspaper about high tech and startup companies. Congrats, now you know how contextual advertising works, understand its benefits over behavioral advertising, and have some examples at hand. It’s time to create your own ad!

Contextual marketing is advertising the products relevant to people’s current needs. It aims to personalize promotions by studying user buying behavior. In the article, we clarify what contextual marketing is and why it is important, highlight its benefits and describe the way it works. We also provide examples of successful contextual marketing campaigns and explain why they are so powerful. Why is contextual marketing important? According to Statista, spending on contextual advertising will grow by 13.3% every year. In this section, we explain why this process is so promising and how it can help you boost your company. The main advantage of contextual marketing is providing perіonalized and relevant content to the audience. Slideshare states that 80% of people are more likely to purchase from a brand that ensures an individual approach. Consequently, contextual marketing allows companies to attract more clients by offering personalized experiences. Contextual ads are not annoying because they offer the products that users need at the moment. Contextual marketing is cost-effective because providing only relevant advertisements lets businesses generate more sales. You can save money on the promotion of the ads that don’t meet the users’ needs. The success of contextual advertisements is easy to measure, so you can optimize your strategy anytime it is necessary. Now you understand why more and more businesses choose contextual marketing to sell their products. Let’s go further and discover the benefits of this type of promotion. Benefits of Contextual Marketing According to McKinsey & Company, 71% of consumers expect personalized experiences. This fact explains the overall interest in contextual marketing and its strong position within other ways of product promotion. Discover more about its benefits in this section. It helps increase conversions and generate more sales. Contextual advertising promotes products that people want when they are ready to make a purchase. It helps get a higher click-through rate and increase ROI significantly. It improves customer satisfaction and engagement. Contextual marketing involves the placement of the ads relevant to the previously viewed content. Therefore, users are more likely to engage with them. Also, such promotions help consumers save time on searching for necessary products which increases the rate of their satisfaction. Moreover, providing personalized experiences allows you to improve your service quality, build trust with your clients and make them more loyal to your brand. It helps increase retention and reduce cases of brand switching. When the customers are already loyal to your brand, it is vital not to irritate them with continuous advertising. Contextual marketing allows you to promote your products only when people are interested in them. Such an organic advertising strategy will motivate consumers to choose your brand again and again. It is cost-effective and easy to measure. Platforms charge payment for clicks on contextual ads, not for views, which decreases the cost of the promotion significantly. You can track the performance of your ads using such metrics as CTR, CAC, and the number of conversions. A deep analysis of them will let you define the weak points of your strategy and improve it to make it more effective. These benefits motivate many business owners to implement contextual advertising into their marketing strategy. We explain how to use this type of promotion effectively in the next section. How does contextual marketing work? Launching contextual marketing campaigns is easy, but there are some peculiarities you need to know. In this section, we describe how to set up contextual ads and explain how contextual marketing works. The first step is to define the main parameters of your promotions. You should identify the topic, such as food, clothes, cars, etc. and select 5-50 related keywords. Exclude negative keywords if you don't want your ads to be shown for a specific search query. You can also set a broad or specific reach for your promotion. Broad reach means placing your ads based on the topic, while specific reach makes them appear only on the pages that match with chosen keywords. Once you define the parameters of your promotions, Google searches for the most relevant pages on the network. The platform examines page structures, languages, texts, images, link structures, etc. to find the websites your advertisements will fit. When people search for something on the Internet, the server analyzes the data about the URLs they visit and chooses the best pages your ads should be promoted to. If the chosen parameters match the content on the website, your advertisements can be placed there. Such a strategy allows companies to reach the audience interested in their products and increase the effectiveness of advertising campaigns. In the next section, we provide a few examples of successful contextual marketing to inspire you to optimize your promotions. Examples of Contextual Marketing According to CodeFuel, 49% of marketers in the US use contextual marketing. This percentage is growing, and such ads are becoming more and more popular over the years. Below we provide examples of successful contextual marketing campaigns launched by well-known companies. Fitness Blender This popular website provides many workouts and programs to help people improve their physical and mental health. While reading their blog you can see small advertisements on the left of the page connected with the topic of the article you read. For example, below there is a screenshot of the ad that promotes a guide on roller exercises. It may be relevant to the readers of the blog that are already interested in healthy living. Amazon This company uses contextual marketing to promote products similar to the ones you are looking for. Once you open the product page on their website, there is a sponsored card with suggestions on the left of the screen. There is an example of such a promotion below. LinkedIn This employment-oriented platform allows you to find jobs that fit your profile. Look at the screenshot below. When you open the companies’ pages, there are sidebar advertisements with vacancies on the left. Such contextual ads are beneficial both for businesses and workers. They help companies find experienced staff and, at the same time, provide a list of offers to employees who use Linkedin. Congrats, now you know what contextual marketing is and why it is important, understand its benefits, and the way it works. You have discovered examples of successful contextual ads and can use this type of promotion for your company.

Customers aren’t email addresses, or phone numbers, or WhatsApp handles. They are discrete individuals, making different choices. Whether it’s inbound or outbound, real time or time shifted, people’s communication preferences span a rainbow of moods and modes. Because they’re not thinking channels—they’re thinking goals.And what do customers need to reach these goals you might ask? They want to communicate on the channels they already use in their daily lives. Whether that’s via WhatsApp, SMS, Apple Messages for Business, or even through voice calls. Nobody wants to download another app to get in touch.Each channel comes with its own strengths, and most customers use more than one channel. Send automated updates via SMS. Let a chatbot respond on WhatsApp Business. Or swing in an agent when the conversation needs a human touch. The goal is to keep the conversation connected as a user switches between platforms. This is known as omnichannel messaging.So how do you choose which channels are the right fit for your business? Let's discuss the conversational channels LIKE.TG's cloud-based Business Messaging API currently covers.WhatsApp BusinessWith 2 billion users, WhatsApp is one of the most popular messaging channels on the planet. WhatsApp Business API allows you to interact seamlessly with your customers in real-time whilst using the rich media features that the channel provides.Facebook MessengerNow separate to the main Facebook mobile app, Facebook Messenger has some subtle differences to WhatsApp Business despite both being owned by the same parent. Facebook Messages tend to be closer to email than WhatsApp’s real time chats. With a more social aspect than WhatsApp, there’s also a high proportion of bots, with hundreds of thousands of companies using AI to answer common questions and kick off conversations.Instagram MessagingBy enabling Instagram Messaging, businesses are able to provide 1-on-1 customer care and have personalized conversations with consumers that reach out to them via their Instagram Business Profile, Stories or Shop. With over 1 billion active Instagram users, Instagram Messaging provides businesses a great opportunity to provide customer care and drive sales.Apple Messages for BusinessApple Messages for Business adds value to your omnichannel messaging strategy. How? It’s threefold: the profile of the Apple user, the way it integrates with other Apple apps, and its rich features and entry points. Its advantages include higher-value conversations with higher-value customers. In Apple Messages for Business, all conversations are started by the customer, reaching out to your business. And once they do, Business Chat users are at an advantage: fewer websites offer it as an option, funneling more customers into your space if you offer it.SMSThe original mobile notification channel, SMS has been around since 1992—and is perfect to send customer service updates and delivery advice. It’s a native channel that 1.5bn people still use every day—meaning it’s unlikely to go away any time soon. It lets you communicate reliably with every phone in the world—and there are more of those on Earth than there are people! Of course, you may be using it already—but unless it’s integrated into your broader engagement strategy, it’s not delivering its full potential.RCSRCS —Rich Communications Services— is an unfamiliar acronym to consumers, but millions use it every day without knowing: there are 430m active users. Unlike others, it’s not so much an app as a set of protocols that companies can build messaging apps on. Google Messaging App is one of these. With a large audience and less market recognition, RCS is an interesting addition to any omnichannel messaging strategy.Google’s Business MessagesEnable consumers to chat with you directly from Google Search, Maps and across your owned channels with Google’s Business Messages. It offers you a great opportunity in guiding and supporting customers when they need it, anywhere, anytime. With direct access from Google Search, Maps or across your owned channels, you can deliver helpful, timely, and rich experiences to your customers, across the entire customer journey.ViberAnother app with global reach is Viber. A new name to many in North America and Western Europe—which is the whole point: it’s common in countries outside these markets, including over a billion monthly users in Eastern Europe, Russia, the Middle East, and parts of Asia. It offers businesses two services: Viber Business Messages and Viber Chatbot. Viber Business Messages works for outbound messages like (opted-in) promotions and offers. For customer service, Viber Chatbot lets you answer user questions automatically and pick up the conversation after, switching to a human agent if needed.And More Conversational Channels to Come.LIKE.TG’s API for conversational channels offers you the opportunity to connect with your customers on their preferred channels. It's an essential asset to growing your business online.Attract customers with marketing messages, keep them in the loop with service notifications, and update them at every step of the customer journey. The API lets you engage more deeply across media, with one-to-one chats that solve queries and answer customer service issues.You can start small- even with a single channel- and add others as you scale. And as new conversational channels emerge, they’ll be added to the API, ready for you to integrate into your own processes

Conversational marketing is a strategy that implies communicating with customers with the help of live chats, chatbots, and voice assistants. A consumer can reach a company through these forms of communication when visiting a brand’s website, social media, or paid ads. This method helps attract more prospects, understand their needs, and lead them down the sales funnel faster. LIKE.TG allows you to reinforce your conversational marketing strategy with the help of chatbots and a live chat for your website. In this article, we’ll discover conversational marketing statistics and benefits. We’ll also review three conversational marketing platforms that can help you get inspired by some outstanding examples. Conversational Marketing Statistics Conversational marketing allows businesses to communicate with their leads, solve their problems just in time, and provide them with the information they need. Face-to-face communication is essential for customers, and live chats and chatbots help connect the digital and physical worlds. Statistics prove that prospects often need personal assistance. 71% of buyers prefer to communicate with brands in real time. 52% of consumers mention that they will purchase from a brand again if its team provides support in a live chat. Moreover, conversational marketing brings advantages to businesses as well. 79% of brands report that a live chat contributes to customer loyalty, a higher number of sales, and increased revenue. Now that we have reviewed the most important statistics that represent the benefits of implementing conversational marketing, let’s walk you through each of them in more detail. Benefits of Conversational Marketing Entrepreneurs implement the technique because of the various pros it brings to businesses. Companies aim to enhance user experience and implement innovation so that customers can perceive them as industry leaders. Moreover, conversational marketing is an excellent opportunity for businesses to get insights into their customers’ needs and problems. Apart from a better buying experience, the strategy enables brands to qualify leads, connect them to the right departments, and effectively move prospective customers down the sales funnel. As a result, businesses acquire more conversions, high organic traffic, and a wide customer base. Close communication with customers allows companies to understand their needs and address them quickly. When a company knows a lot about its consumers, it can effectively identify the right time to implement upselling and cross-selling, increasing its revenue. By engaging with customers using the most suitable channels like live chats or chatbots, brands provide users with an excellent buying experience. This tactic improves customer satisfaction and encourages word-of-mouth promotion and referrals. As a result, a brand can obtain new customers. The majority of startup owners assume that creating chatbots requires some special skills and knowledge when it actually doesn’t. We have gathered several conversational marketing platform examples that don’t require you to specialize in programming or coding. 3 Conversational Marketing Platforms Although developing a good chatbot can take a lot of time and effort, there are still a lot of excellent platforms that help simplify the process. Consider using the following platforms to provide your customers with instant help. LIKE.TG Our chatbot builder allows you to automate replies, manage customers’ inquiries, and move leads down the sales funnel. You can set up a chatbot on the most popular marketing channels like Telegram, Whatsapp, Facebook, and Instagram. By creating a chatbot using LIKE.TG, you have an opportunity to quickly consult customers and provide them with all the necessary information about your products. LIKE.TG allows you to add up to 10 quick replies to make the process faster, use buttons to redirect users to your site, or provide the necessary information using links. To enhance your sales process, the platform enables you to receive payments from customers right in the chatbot by integrating your preferred payment system. Check out our article to find out how you can create a chatbot for free. Below you can see how to start creating a chatbot flow with LIKE.TG. There are several variables you can include to start a flow. Free plan: up to 1,000 subscribers, three bots in Messenger and Telegram, ten variables, one RSS feed for auto-posting, and API. Paid plan: From $7.88 per month for one user, billed annually. The platform also enables users to create a live chat for their website. It helps introduce a company to a user, collect user data, and convert more leads into customers. You can integrate a live chat with landing pages, chatbots, and CRM for better performance. This way, you can increase your outreach, blow up conversions and store all the data about your clients in one place. With our service, you can design a nice live chat widget that aligns with your brand style, welcomes new site visitors, and assists them during their journey. Set up automated flows answering their FAQs and let them talk to a live chat agent if they need more help. Below you can see 3 default triggers that can launch the flow. You can create your own triggers based on keywords. For more information about creating a live chat for your website, check out our Knowledge Base. Free plan: 1,000 active users and 10,000 conversations across all messaging apps.Paid plan: the price depends on the number of subscribers. Chatfuel The service empowers you to automate all your marketing efforts using a chatbot. It will help you manage your lead generation and customer support service. It provides you with an editor that allows you to design chatbots to your liking without any coding skills. The platform enables you to create a chatbot that can provide your customer with information and advice. Since brands often use popular social media platforms, Chatfuel offers you to integrate with lots of other platforms. It also provides users with access to analytics to explore their chatbot performance and gather valuable insights. Below you can see how to create a chatbot with Chatfuel. Free plan: 30-day trial.Paid plan: From $15 per month. 13chats 13chats is a platform that suits the needs of marketers, support teams, and sales reps. With its Facebook chatbots and live chat option, you can boost sales volume and customer satisfaction. If you have a small or medium-sized startup, you can use 13chats to improve your online chat services. It allows you to use a drag-and-drop editor to create professional message flows with no coding skills or knowledge. 13chats’ chatbots enable you to update customer info, upcoming promotions, product releases, webinars, and personalized offers. Moreover, you have the access to chatbot analytics to evaluate your performance. These insights can help you deliver the best content that meets customers’ needs and desires. Below you can see an example of chatbot audience activity analytics. Free plan: Available forever.Paid plan: From $13 per month. Examples of Conversational Marketing Brands need a human approach to obtain the necessary information from visitors, such as a conversational marketing strategy. Let’s delve into several examples to grab some inspiration from established companies. Kayak Kayak’s interactive chatbot empowers travelers to find the necessary flights and hotels in Facebook Messenger within minutes. With its help, customers can search for hundreds of hotels, flights, and places to visit and book everything they need. The main advantage of the chatbot over its website is that a user can search the history and find the necessary information when opening a conversation with a chatbot. Sephora Sephora tries its best to engage customers and provide them with a human approach. The retailer designed two Facebook Messenger chatbots that assist its leads and customers. Sephora Reservation Assistant helps customers book a makeover while the Sephora Virtual Artist chatbot allows customers to find the products they look for. Simply put, conversational marketing is effective if you aim at reaching out to your target audience, exploring their needs, and addressing them correctly. Nowadays, good customer support is impossible without a chatbot or live chat.

The conversion is the ratio of the number of visitors that have completed any target action inspired by advertisers, marketers, merchants, and content creators to the total number of site visitors. It's expressed as a percentage. In this video, Neil Patel unveils seven hacks to blow up your conversion rates. These target actions may be: making a purchase; registration; subscription for emails; downloading files; going to the landing page; visiting particular pages of the site; clicking on an advertising link. Conversion in email marketing depends on the number of actions your subscribers make. That's why you need to know the answers to the following questions: How many registration forms do users fill out? How many opens and clicks does your email have? How many orders did subscribers place in their shopping cart after you sent the email campaign? This is one of the methods to calculate conversion in email marketing. An example would be if you implemented email marketing for your online store. Let's assume that your email campaign has 500 unique clicks, and due to the coupon of this email, subscribers made 14 purchases. In this particular case the conversion is counted this way: 14 purchases/500 clicks*100=2.8%. Why should you analyze conversion? As email marketing exists to increase profits and acquire new leads, you need to track the conversion after you sent a successful series of emails. If the click-through rate (CTR) of your email campaign is high, it's more likely that you will have more purchases and a high rate of conversion on the site. Compare the conversion coming from another channel (instead of emails), and you'll see the effectiveness of every marketing channel you use. One of the essential elements that increase the conversion in email marketing is a high open-rate. Read more about it in our article.

Conversion marketing is a set of activities aimed to increase the conversion rate — the number of users who visit a site and convert into leads or customers, depending on your goals. Watch this helpful video from Neil Patel to learn some actionable tips on improving conversion rates in your lead generation strategy. Importance of Conversion Marketing In internet marketing, it is easier and cheaper to generate leads compared with offline stores, but the conversion rate is much lower. According to WordStream, the average landing page conversion rate across industries is 2.35%. Сonversion marketing requires you to pay close attention to how effectively your website converts. It helps identify the reasons why only a few people convert or the causes of a sudden drop in the number of conversions and take the necessary steps to get back on track. If with 10K of visitors on your landing page 1% convert into customers, it means 100 purchases. Conversion marketing helps improve that balance, so even a one percent increase turns into 200 purchases in such a case. Bring conversion rate up to 5% or even 10% to get a dramatic change in your revenue. Use this formula to calculate the conversion rate: Keep on reading to find out how conversion marketing will help you achieve your goals. Conversion Marketing Best Practices Optimize your website Engage with the target audience Build a trustful brand image Automate your processes Conversion marketing is based on controlling the conversion rate. Here are some actionable tips to improve it as well as your overall performance. Optimize your website Website usability. Among common reasons for the low number of conversions are usability issues on your website. It may be poor site navigation, which makes users struggle to find the products they need. Create product names relevant to what you sell, for instance, "nylon dog collar" or "leather cat collar." Make sure you set up filtering right, and the categories are logical. Avoid overwhelming users with too many options; otherwise, you will make their shopping harder. Google search. Searching on Google is the first thing the majority of consumers do when they consider making a purchase. Make your products easy to find on Google to acquire more leads with search engine optimization. Mobile usage. Mobile optimization is a necessity due to the global spread of smartphones and the enormous amount of time people spend on them. Make sure all elements of your content — text, CTA buttons, links — are responsive and display well on screens with different resolutions. Engage with the target audience Another common reason for the low conversion rate is that you try to promote your products and services to uninterested people. It may happen because you failed to clarify your offer or contact your base for a while, and it became outdated. There are some ways to deal with that: Run re-engagement campaigns. Send re-engagement emails to refresh your relationships with inactive users. Keep on communicating with those who responded, and remove from your mailing list those who ignored. Implement personalization. Come up with more relevant proposals to help users deal with specific problems they need to solve. Start using subscriber’s name in the email subject line and go beyond that — send personalized emails, SMS, and web push based on segmentation. Segment your audience. Market to the groups of people that have some common characteristics like age, gender, location. To satisfy even more customers and improve the contents’ relevancy, utilize behavioral segmentation. Show targeted ads. Use Google Ads and Facebook Ads — advertising platforms with massive coverage and detailed options for targeting. Gain new warm leads with very specifically targeted promotions for people who are interested in your services. Use remarketing and retargeting. Retargeting multiplies the chances of generating more leads by showing ads relevant to people’s search queries and behavior patterns on websites. Remarketing, in its turn, is a repeat display of banner ads containing the goods that users have viewed earlier. It works with the help of a tracking pixel or a JavaScript-tag. Build a trustful brand image Make your brand stand out: it will encourage people to share your content on socials, bringing in warm marketing leads, which are easier to convert. Here’s what you need to work on aside from usability and targeting to build your brand: Content. Make high-quality professional images of your products from appealing angles. Write a persuasive copy explaining why your products are worth buying and using. Make clear calls-to-action: it’s a crucial element for getting people converted into customers. Social proof. Add social proof — good feedback and reviews on your website. It is an excellent idea for dispelling doubts of customers who are yet hesitating to purchase. Multiple channels. Represent your company on various marketing channels like email, SMS, social media, and chatbots. Choose only those channels that are relevant and convenient for your target audience. Read more about multichannel marketing here. Automate your processes Automate repetitive tasks that your support or sales team takes care of. Onboarding, answering frequently asked questions, explaining product details — you can optimize all that. Here’s how. Email marketing. Send welcome emails, onboarding drip campaigns, and abandonment shopping cart emails. Send these and other kinds of trigger emails with LIKE.TG for free. Chatbot marketing. Use a chatbot to help users 24/7 and make the living of your support team a little bit easier. For instance, a chatbot can help users with booking a room at the hotel or assist with getting acquainted with the services your company provides. It is also a way to move users down the sales funnel towards the exact product they need. Push notifications. Web push notifications help to inform your audience about new offers and news connected with your brand. SMS marketing. SMS marketing is a way to initiate flash sales, contests, and share coupons to encourage local people to make a purchase. Read our blog article, which contains tips to improve your conversion marketing.

A conversion path is a process during which site visitors provide their contact information and turn into leads. It encompasses descriptive and noteworthy content, visible call-to-action buttons, landing pages, and thank you pages. In this article, we’ll unveil how a conversion path works and the ways to create it to generate more leads. Obtaining personal information from an anonymous visitor and converting this person into a lead isn’t an easy task. Site owners should know at which stages people stop and don’t convert. It’ll help them optimize the process. By developing well-thought-out conversion paths, companies increase their chances to motivate users to start their buyer journey and obtain new customers and promoters of their brands. How does a conversion path work? A conversion path and its components (informative content, visible CTA, landing page, and thank you page) help brands attract visitors and convert them into prospects. With the right elements, businesses get more qualified leads, customers, and sales volume. By creating and publishing quality content in different forms, brands educate site visitors about their products. This way, people can learn about what is important and interesting to them. With calls to action, users can access and enjoy a company’s blog posts, videos, and other content. A properly designed landing page aims at receiving information about readers, usually through an opt-in form. After submitting the required information, a new lead sees a thank you page with an offer. Now let’s walk you through the ways to create your effective conversion path and get more clients. How to Create a Conversion Path to Generate More Leads Publish quality content Design a visible and attractive CTA Develop a landing page that appeals to your ideal customer Create a great thank you page In this section, we’ll discuss several great techniques essential for attracting more prospects to your product. Publish quality content The most powerful tool in inbound strategies is great content. Informative and relatively long articles, interactive and educational videos, and other forms of content turn occasional visitors into leads. Companies find different tools to communicate the message of their brands to their target audiences. They reach prospective customers with their content in emails and on landing pages and blogs. You should be ready to create excellent content and optimize it for your buyer personas. It’s necessary to address the needs of your ideal customers and solve their problems. Focusing on their challenges and goals is your top priority at this stage. Design a visible and attractive CTA To let visitors access the landing page of your product or service, you need to have a CTA button. It should be visible and clear and encourage users to click. Remember, you begin a conversion path with each CTA. Hence, the better the button, the more chances to obtain additional conversions. Let’s take MAC Cosmetics, for example. The email below contains a large CTA button to take the person to the necessary landing page. Develop a landing page that appeals to your ideal customer Once your content is ready, it’s time to jump into the next step — developing your landing page. Think about the ways to present your content and make people convert. To get more leads, make sure you have opt-in forms. Besides, your landing page should contain the benefits of your product that are the most relevant to customers. Don’t forget to create separate landing pages for different products. Let’s take Codeacademy’s landing page, for example. Apart from being attractive and clear, it includes the information a client needs and an opt-in form. Besides, visitors can find out the platform’s benefits right away. With LIKE.TG, you can create a visually appealing and mobile-friendly landing page without any technical skills by using our drag and drop builder. You can see one of LIKE.TG’s templates for landing pages below. Create a great thank-you page This page is the end of your conversion path. These specialized website pages contain the information you promised in exchange for a person’s contact information: articles, books, templates, visuals, etc. They can also include CTAs to stimulate visitors to start their buyer journey. For example, a thank-you page by SimplyMeasured informs visitors that a guide is sent to their email addresses. To put it simply, anonymous visitors who complete their conversion path can become your company’s leads. The right path converts users into leads and then into your brand’s customers. Therefore, you need to do your best to design and implement this strategy for your company to reap its benefits.

Conversion rate optimization (CRO) is the systematic process of increasing your conversions. CRO boils down to obtaining more sales from the same amount of traffic and entails studying your target audience, their behavior, and how they interact with your content. In this video, Anya, a marketer at LIKE.TG, explains how to turn your site visitors into loyal customers. Why is conversion rate optimization important? Digital marketing is a rapidly changing field. Your customers’ buying habits, behavior, and journey through the sales funnel change now and again. As a result, marketing strategies that worked well six months ago may not be effective these days. The only way to keep your business afloat in this constantly evolving environment is by working on conversion rate optimization. Conversion rate optimization can bring numerous benefits, among them improving marketing investment. Marketers can be sure that website traffic that comes after the implementation of marketing campaigns is used to its full potential. Companies successfully convert more users into customers and get more value from the costs they spend on generating leads, consequently bringing higher revenue. CRO enables businesses to have a better understanding of their target audiences, their needs, requirements, and preferences. After receiving customer insights, marketers can adjust their marketing strategies and make well-thought-out decisions regarding the website and its elements, content, social media efforts, customer support, and more. The analysis of user behavior enables companies to craft their website, blog posts, social media posts, advertising campaigns, and email campaigns to meet their needs, improve satisfaction, and bring conversion. Better yet, conversion rate optimization allows you to get a lot of value from your current audience without investing a ton of money into attracting new leads. Read on to learn conversion rate optimization statistics to prove that it truly matters for your business’s profitability and growth. Conversion Rate Optimization Statistics Conversion rate optimization statistics provide you with real proof of the necessity to improve your website, email campaigns, social media, and other channels for better sales. We’ll give some of the most crucial statistics to consider when deciding whether it’s important to optimize customers’ experience with your brand. 80% of new prospects don’t convert into customers; 96% of site visitors aren’t ready to purchase; 74% of marketers focus on lead conversion as one of the key priorities; personalized CTAs bring 202% better conversions; average landing page conversion rates amount to 26%; landing page conversions increase by 10% after reducing distractions. While statistics focuses on the importance of conversion rate optimization for your business, you still need to understand the benefits it carries. They will help you decide whether it's appropriate for your team to review your site, social media, and email marketing and find space for optimization. Benefits of Conversion Rate Optimization Conversion rate optimization has other advantages besides getting more revenue from the same amount of traffic. Let’s take a closer look at some of them. Advanced knowledge about your customers. There’s no CRO without collecting customer information, and the more you know, the faster you can drive your audience through the sales funnel. Prolonged customer lifetime value. A well-produced conversion rate strategy allows you to gain more leads and retain your current buyers. Higher search engine rank. CRO implies that your website visitors get what they want from your site, and search engines love it. Thus, your web page appears higher on SERPs, and you get more traffic. More profitable paid advertising. You probably invest a lot in PPC – an advertising model where you pay for each click on your ads. When your landing page converts more leads obtained from this channel, you get more revenue on each cent invested. Increased brand credibility. Thanks to CRO, you get more dedicated customers and higher ranks on search engines. These things combined raise trust in your brand. Effective lead generation. A well-thought-out lead generation strategy contributes to the quality of your prospects. An optimized user-centric website allows you to boost the number of qualified potential customers. Lower bounce rates. Since conversion rate optimization aims to identify and eliminate your website's issues, you can reduce the number of bounces your site causes. An optimized website will improve customer satisfaction and lead to more potential clients staying with your brand and buying your products. Better user experience. CRO allows you to understand how site visitors interact with your website and identify the issues that make them leave without purchasing. When you improve your website based on the user's needs and requirements, you can boost customer satisfaction and loyalty. The number of conversions will improve. Higher ROI. Website optimization contributes to the ROI of site visitors and your customers. When done right, conversion rate optimization will help you obtain more revenue than you spend on lead generation. Competitive advantage. Having a website that has all the necessary elements to engage customers, provides smooth support, a fast checkout process, and quick loading time helps you outperform your competitors. Customers prefer a proper website rather than those with low loading time, complicated payment options, incomplete information on products, or unclear call-to-action buttons. Higher profits. By improving the number of conversions with your company, you automatically increase your revenue. When site users are satisfied with their shopping experience, customer support, and brand values, they are more likely to buy your products. This results in better conversion rates and, consequently, higher profits. We’ve unpacked a few benefits your business gets from conversion rate optimization. Now it’s time to take action. Let’s start with seven hacks to skyrocket your landing page conversions. E-commerce Conversion Rate Optimization: Tips and Examples Design landing pages with one goal Apply simple UX design Include elements establishing trust Make it responsive Ensure seamless checkout Be short, sweet, and concise when messaging Provide targeted recommendations Improving your e-commerce conversion rates requires a strategic approach, as there is no one-size-fits-all solution. You need to carefully review your conversion rates and website and consider taking the following steps. Design landing pages with a single goal Each landing page should be designed to achieve one specific objective among your site visitors. This focus allows potential customers to concentrate on a single action, reducing distractions and increasing the likelihood of conversion. When you focus on selling a particular product with the help of your landing page and add a specific CTA to do it, you increase conversion opportunities. Optimized landing pages are more likely to convert users rather than overwhelm them with unnecessary information. Below, you can find how Freshworks places its call-to-action buttons. They are visible, clear, and concise, allowing users to instantly proceed to the desired action. Apply simple UX design Due to users’ short attention spans, it’s essential to stick to a clear, simple, and uncluttered UX design. Your layout and navigation bar should make it easy for shoppers to find everything they need fast and effortlessly. Check your landing page for good information architecture, clear terminology, the absence of distractions, and other elements that might negatively affect purchasing decisions. Below, you can see how simple Benton’s landing page is. The navigation bar allows users to quickly find all the necessary products. Include elements establishing trust You need to take care of these since prospects often pay attention to the comments, reviews, ratings, customer success stories, and case studies from previous customers. These elements are crucial for building trust and credibility. By adding customer ratings or success stories to your landing page, you can encourage trust and engagement, resulting in conversions. Below, you can see that OptinMonster adds customer testimonials to its website. These testimonials discuss the benefits of using the service and how it helps solve specific problems. Make it mobile-friendly More and more people are accessing websites and making purchases from their smartphones. However, not all e-commerce companies offer a mobile-friendly experience because their sites aren't optimized for mobile use. If you haven't optimized your site for mobile yet, it's time to prioritize it to avoid losing potential conversions. Ensure your website looks good on all screen sizes and allows users to explore products, complete checkouts, and view demos effortlessly. For example, HubSpot’s mobile website is easy to navigate, featuring a simple layout, ample white space, intuitive CTAs, and other user-friendly elements. Ensure seamless checkout A complicated checkout process can make users abandon their carts and leave your site. To prevent this, ensure your checkout process is as simple and fast as possible. Reduce the number of steps, offer multiple payment methods, and allow new customers to checkout without creating an account or logging in. For example, shopping on MAC Cosmetics' website is straightforward and user-friendly. Users can shop as guests without logging in, choose their preferred payment method, and quickly proceed to checkout. The process is streamlined, requiring minimal time and effort to complete. Be short, sweet, and concise You need to stay simple and concise across communication platforms. Consider using clear language and avoid creativity and wordiness. Your customers should be able to understand and find everything fast. Below, you can see how Birkenstock describes its products. Every item has a clear description that provides details about the product. Customers can instantly see the available sizes, prices, materials, etc. Provide targeted recommendations Crafting personalized offers for your customers leads to higher engagement and increased actions. Tailoring the shopping experience to individual preferences enhances sales opportunities and customer satisfaction. For instance, Amazon excels at providing a personalized shopping experience. After a user explores a specific product, Amazon displays a list of similar products based on the user's browsing history, increasing the chances of additional purchases. When you are involved in e-commerce, it's essential to improve conversion rates across all communication channels. Since landing pages are a primary source of leads, optimizing their conversion rates is crucial. We will show you how to do this effectively. 13 Tips for Increasing Your Landing Page Conversion Rate Rethink your landing page design Create attention-grabbing headlines Let users set preferences Provide a strong, unique value proposition Add engaging CTAs Encourage trust Include optimized visuals Revise your website copy A/B test your landing pages Add exit-intent popups Optimize for mobile Improve your page forms Remove distractions Boosting your landing page conversion rate requires careful planning and execution. Consider the following tips to enhance your results. Rethink your landing page design Visitors spend roughly 50 milliseconds deciding whether your website is worth viewing. Hence, make your landing page design a show-stopper. Firstly, revise your structure and ensure it is clear-cut and easy to skim. Check if your page has the following essential elements: a prominent headline; relevant, high-quality, and eye-catchy images; a compelling and distinctive call to action; a simple subscription form. Use custom visuals like infographics or videos to boost your web page conversions even more. Webflow provides an A+ example of a well-designed landing page. Various colors for each block make the page structure sharp and keep viewers engaged. The company uses custom visuals, such as collages, videos, animations, and infographics, to showcase its product and illustrate its benefits. The CTA button is located on the first screen and immediately grabs visitors’ attention. Moreover, Webflow reinforces its call to action with social proof — clients’ logos — boosting the conversion rate. Create attention-grabbing headlines Your headlines should be brief but contain the main value and resonate with your target audience’s concerns. A compelling, engaging, and eye-catching headline, including a value proposition, is a must for better conversions. Below, you can see clear, visible, and concise headlines Spotify uses to let users navigate its website seamlessly. Let users set preferences Add special forms to your website to let users set their preferences and get to know them better. By understanding prospects’ needs, you can provide more personalized offers and products they seek. Below, you can see how Beauty of Joseon uses this strategy to its advantage. After landing on the brand’s site, users encounter a pop-up form inviting them to share information about their skin concerns. Next, they are prompted to enter their email addresses to receive personalized product recommendations. This approach allows the company to collect contact information and send targeted offers, contributing to higher conversion rates. Provide a strong, unique value proposition To successfully convert site visitors into customers, you need to communicate the benefits of your product. Your prospects should understand why choose your product or service over others. A brand that stands out from the competition has more opportunities for conversions. When landing on HubSpot’s website, you can instantly see what the company offers and the benefits customers can reap. The value proposition is clear, concise, and visible to everyone visiting the page. Add engaging CTAs When designing call-to-action buttons, it's crucial to ensure they are well-placed, feature compelling text that encourages action, and have an appropriate design. Your CTAs should be strategically positioned throughout your landing page to allow users to take action seamlessly. In addition to placement, pay close attention to the wording of your CTAs. Use strong, concise, and action-oriented language such as “Shop Now,” “Grab the Offer,” “Learn More,” “Start Now,” and similar phrases to prompt immediate engagement. Below, you can observe how Innisfree, a well-known Korean skincare brand, effectively utilizes visible, concise, and encouraging CTAs. These buttons guide site visitors to navigate to essential sections and complete desired actions. The design is simple, with appropriately chosen colors that enhance usability. Encourage trust If you want to gain prospects’ trust and credibility, you should provide social proof in various forms. This can include reviews, ratings, case studies, success stories, testimonials, etc. Consider adding certifications and security seals to your landing page so that users mark your brand as trustworthy. Below, you can see how Pipedrive uses small business owners' customer success stories to establish trust and credibility. Positive reviews help the company increase its customer base and gain more conversions. Include optimized visuals Besides adding relevant, high-quality, and informative images and videos, you should also ensure that they align with your audience’s pain points, needs, and preferences. The size of your visuals also matters because it influences your landing page speed. That’s why you should optimize all the visual elements you decide to include. Revise your website copy Writing is crucial for improving your landing page conversion rate. While your design attracts potential customers, the copy persuades them to take the desired action. Check if your page text matches your target audience to make it more persuasive. If your knowledge about your customer persona is vague, you’ll fail to address their pain and interests and persuade them. Then, ensure your landing page contains only one clear call to action. The fewer links you have, the higher your conversion rate is. Airbnb knows a little something about creating an effective landing page copy. The text is intertwined with social proof, such as statistics and customer testimonials. Airbnb uses minimum words to enlighten its viewers and persuade them to become partners. The razor-sharp structure makes the copy easy to skim. A/B test your landing pages When it comes to CRO, A/B testing is nothing to sneeze at. Changing a minor detail, such as your CTA button’s color or image position, can often increase a conversion rate. If you want to conduct split testing, start with a hypothesis. For example, which landing page element can change the game for your conversion rate? Or you may need a whole new web page design. If you are stuck on this step, try experimenting with the key elements of your page, including your unique selling proposition, main image, features, benefits, and call to action. When running an A/B test, stick to the following rules to get reliable results. Test only one variable at a time. It might be a single page element or a whole different page design. Define your primary metric. It can be the number of web page visitors or the number of leads converted — choose whatever serves the purpose of your split testing. Outline your test duration. You should run your test long enough to get a substantial number of views. Ask users for feedback. This move will give you valuable insights into why your audience prefers one variant over another. Besides, you can get some hints for future tests. In the example from a WorkZone case study below, the company replaced colored logos with black-and-white logos. After 22 days of split-testing, the second variant showed a 34% increase in form submissions. Add exit-intent popups Many marketers avoid exit-intent popups because they are believed to be annoying for viewers. However, this tool is essential for conversion rate optimization, as the most well-performing popups convert around 9.28% of users. Apart from design hacks, you should pay attention to your copywriting and hook a viewer with an outstanding headline and a strong call to action. You can also implement some psychological tricks, as entrepreneur Marie Forleo did in the example below. The popup explains the benefits of her audio training for subscribers and promises some additional value. Moreover, it accentuates the safety of this offer since a viewer can unsubscribe anytime. Optimize for mobile Mobile users spend twice as much time browsing the Internet compared to desktop users. Roughly 70% of smartphone users confessed they would rather buy from companies with informative and convenient mobile websites. Meeting this audience’s interests is a great chance to boost your website's conversion rate. To get the ball rolling, improve your mobile landing page loading time — it should take less than five seconds. Then, make sure your website is convenient for mobile users. Is your content easy to read on a small screen? Are CTA buttons accessible? Look at the mobile version of the Global Patron website. The page loads in seconds, contains all the features available for the web version and provides easy access to buttons, including a clear call to action and a live chat button. Improve your page forms Subscription forms on your website can make or break your conversion rate. Long forms are often intimidating and irritating since visitors hate to fill them in and usually drop them off before finishing the process. Consider getting rid of excessive fields to acquire more leads. The best option is to go with an email address only. If you need more fields to segment your subscribers immediately, consider multi-step forms. Simply put, split your long forms into several parts. The form in the example below entices a website visitor with its simplicity. It looks like you only need to press the “I’m ready to talk” button. Once clicking it, a user sees a form with nine fields, but in this step, they are more inclined to put some effort into filling in the form. Remove distractions Your landing page visitors have a limited attention span. Hence, it’s crucial to remove everything that distracts them from taking action. To enhance your conversion rates, consider removing navigation bars, external links, banners, and other non-issues. Even sticking to minimum page elements, you can still build a well-designed and persuasive landing page, as Shopify did in the example below. The company left only two CTA buttons on its web page. Shopify added subtle social proof to boost the conversion rate – the number of customers at the top of the page, clients’ logos, and a testimonial at the bottom. All of them are located right before the CTA buttons to reinforce their message. Besides improving conversions for your landing page, you should also consider customers who come from email marketing. There are 10 effective strategies to consider when you strive to improve conversions from your email campaigns. 11 Tips for Increasing Email Conversion Rate Segment your audience Make your communication personal Use animations Create a sales funnel with your emails Make sure your emails display well Write an effective subject line Make a killer offer Add clear and visible CTAs Ensure value Drive a sense of urgency Remove inactive subscribers Email marketing is alive and thriving when it comes to promotional activities. The majority of internet users prefer to receive offers from brands via email. Moreover, the average email conversion rate is roughly 4% higher than for social media. If you struggle to raise your email conversions, try following the tips below. Segment your audience Segmented email campaigns get 100.95% higher click-through rates compared to non-segmented campaigns. If you still do not segment your email recipients, it’s time to give it a try. To start email segmentation, clearly define your criteria. They might be gender, location, the amount of time your subscribers have spent with you, the frequency of their interaction with your email campaigns, and more. After segmenting your subscribers, create different email strategies and campaigns for each group. Your emails should reflect the interests of each category of your receivers. Zara, a clothing brand, shows a great example of such an email campaign. The message below promotes a new collection and shows some womenswear curated for a female recipient. Make your communication personal Emails with the “To whom it may concern” salutation are frequently in the trash folder without being read. Such impersonal messages annoy your audience, while personalization appeals to 90% of customers. Thus, starting your communication by calling a recipient by their name is good, as Cognito Forms does in the example below. Moreover, the company uses a person’s name in the sender line because these kinds of email campaigns have a 15-35% higher open rate than non-personalized messages from companies. Use animations According to Litmus’ State of Email report, 91% of consumers prefer interactive and visual content over traditional, text-based, or static media. The autoplay of in-message videos is unavailable in most email clients and may not yield the conversion rate boost you need. Try to add GIFs and animations to your email campaigns instead. To improve your email conversion rate with animations, follow two simple rules. Firstly, use images relevant to your content. Secondly, stick to moderation because GIFs incorporated between every two lines of your email will drive readers up the wall. You’d better limit yourself to one or two animated images. Let’s learn from the Barkbox email campaign below. The company added only one moving image at the very beginning of its message. The GIF with cute doggies is custom, relevant, and perfectly matches the email’s design and Barkbox’s visual style in general. But most importantly, it’s funny, eye-catching, and adorable. Create a sales funnel with your emails If your email is a standalone piece of content, it will probably fail. To prevent this, consider each of your campaigns as part of a single email marketing strategy. Create email flows to keep customers engaged with your brand. We’ve collected 14 types of emails you need to provoke interest in your product, create an exceptional user experience, nurture leads, and more. Follow the principles of a marketing funnel to learn how to apply them to your marketing strategy. At first, provoke your readers’ interest, drive them towards purchasing, and push them to take action. Look at Framebridge’s Father’s Day email flow to get some inspiration. In the first email, the company gives a hint about a perfect holiday present and provokes readers’ interest. In the second message, Framebridge shares several moving stories about dads, intensifying readers’ desire to make their fathers happy. In the final email, the company urges readers to shop for last-minute gifts for their dads. Make sure your emails display well 65% of emails worldwide are opened on mobile devices, so emails that look great on any screen type are a must-have. A poorly-displayed message is unlikely to have a good conversion rate. Before sending your email, ensure it displays well on different screen types. Enabling users to open their email in a browser will help with any screen resolution or email client problems. Look how TheSkimm embodied this option in its email campaign. After a click, readers come to the archive of all of TheSkimm’s email campaigns, where they can read anything they like. Write an effective subject line Roughly half of the users decide whether to open your email based on the subject line. Three-quarters of recipients report emails as spam without opening them if they don’t like their subject lines. You cannot downplay the importance of this element when it comes to conversion rate optimization. There are tons of techniques and tricks to compose effective subject lines. To dive into this topic, review the list of hacks we’ve picked for you. However, the bottom line of each excellent subject line is its relevance and clarity. Readers should be able to grasp the subject of your email after a short glance. If the subject line is ambiguous or misleading, you may lose your audience's trust forever. Wordstream provides several excellent subject line examples. They are short, sweet, clear-cut, and comprehensible at first glance. Make a killer offer Talking about email conversion rate optimization without mentioning the offer is meaningless. Create a killer offer to drive more conversions, and reinforce it with psychological tricks. Our compilation of hacks based on human psychology peculiarities will help your email conversion rate grow like crazy. Let’s learn from Calm, a mobile app for sleep and meditation. The company offered its customers a tempting offer to buy a lifetime membership for half its average price. To make it even more irresistible, Calm added two psychological tricks. The service highlighted the exclusivity of this proposal right before the CTA button, accentuating the offer’s scarcity right after it. Add clear and visible CTAs When adding call-to-action buttons, ensure using action-oriented language, encouraging subscribers to take the desired action. For example, you can use phrases like “Shop Now,” “Redeem Offer,” “Learn More,” etc. Below, you can see how Grammarly uses email campaigns to convert subscribers into paying customers and encourage them to buy a premium subscription. The service uncovers all the benefits it can bring and provides a clear call to action button so that users can purchase the product. Ensure value Your email content should be informative and relevant. Discounts, educational materials, and essential insights will add value to your emails and encourage subscribers to interact with your company. When using this strategy, you’ll be able to receive more open, click-through, and conversion rates. Salesforce sends its subscribers an invitation to join its live event unveiling how to use AI and its service. Drive a sense of urgency Encourage more purchases by establishing time-sensitive offers and using countdown timers. With limited-time offers, you can make your subscribers act quickly after they receive your email campaigns. Below, you can see how MAC Cosmetics drives action by adding a subject line with information that the offer ends soon. Its email also mentions the end date of the deal and offers an enticing discount that encourages purchase. Remove inactive subscribers Periodically, check your mailing list for inactive subscribers and remove them from the list. It will help you improve deliverability and engagements, the two metrics impacting conversion rates. Since conversion rate optimization is equally important for B2C and B2B companies, it’s essential to understand how it works with different customers. That’s why we’ll talk about it in detail below. B2B Conversion Rate Optimization Conversion rate optimization is crucial for all businesses and the audience they target. It helps them reach decision-makers more effectively and encourages them to take action. This section covers this and more. B2B conversion rate optimization is the process of improving your website or landing pages to encourage more actions among decision-makers. This can be more filled contact forms, signups for your email newsletters, or an actual conversion during the first purchase. To successfully drive conversions for your B2B company, you need to perform specific steps, which you can find below. Understand your target audience. Consider creating buyer personas that describe your ideal business customers, their challenges, needs, decision-making process, and other crucial factors. It will help you find touchpoints with decision-makers and resonate with their needs. Optimize your site usability. When improving your site, you need to consider the three main elements: user-friendly design, mobile optimization, and load speed. If you want business clients to stay on your site and convert, you should ensure that your site is easy to use, comfortable for smartphone users, and loads fast. Improve your content. Your content should have a clear value proposition so that decision-makers can understand what your offer is about. Articles and blog posts you create need to be informative, providing value to prospects and addressing their challenges and needs. Optimize your lead capture forms. Review your subscription forms for clarity and simplicity. You should ensure that forms contain only the minimum fields to fill in. It will help you prevent potential customers from leaving. Use retargeting and follow-ups. If you have decision-makers who haven’t converted into clients yet, consider using re-engaging campaigns. These can be email campaigns about abandoned carts, enticing offers with discounts, season sales, etc. Besides reaching decision-makers for your B2B company, you might face challenges while converting smartphone users into customers. We’ll unveil what mobile conversion rate optimization is and how to do it effectively. Mobile Conversion Rate Optimization Since more and more prospects use their smartphones to access your website, social media, or landing page, it’s a must to pay attention to mobile conversion rate optimization. Let’s start with a definition of this term. Mobile conversion rate optimization is the process of improving your site or landing page based on the requirements of smartphone or tablet users. Business owners aim to optimize their websites for mobile users, including website design, CTAs, loading time, and user experience, to increase satisfaction and boost conversion. There are several main strategies you should keep in mind when working on mobile conversion rate optimization. ensure that your site automatically adjusts to the small smartphone screens once users open your website; create a mobile-friendly layout, providing seamless navigation and experience for prospects; ensure that site loading time is around 2 seconds and around 8.6 seconds for mobile devices; provide a simplified navigation menu to find the necessary information on your site; use a visible search bar so that users can find the necessary products more easily. Implementing your mobile conversion rate optimization strategy can be a time-consuming process when you do everything manually. Yet it can be easier with special platforms that will take the majority of your team’s responsibilities. So, let’s jump into our list of the best tools for conversion rate optimization. 5 Conversion Rate Optimization Tools LIKE.TG UserTesting Optimizely Hotjar Userpeek There are plenty of platforms you can use to optimize your conversion rates. In this section, we’ll list the best of them for you to consider. So, let’s dive in. 1. LIKE.TG LIKE.TG is a multichannel marketing platform that combines multiple valuable products used for conversion rate optimization. Email marketing software is one of them. If you decide to incorporate the service for sending email campaigns, you’ll enjoy the benefits of personalization, segmentation, a built-in spam checker, a drag-and-drop editor, a library of pre-built templates, an email verifier, A/B testing, follow-up emails, and many more. You can also use Automation 360 to send trigger and transactional emails. These will help you follow up with potential customers once they perform specific actions, improve their shopping experience, and boost engagement, which contributes to higher conversion rates. Besides email campaigns, LIKE.TG allows you to create web push notifications, chatbots, and subscription forms to collect prospects' personal data, engage with them, and provide personalized offers. With these tools, you can craft targeted messages encouraging leads to convert. Below, you can see how easy it is to create a professional email campaign using the service. Pricing: When leveraging email marketing for conversion rate optimization, you can start with a free plan that includes 15,000 emails, 500 subscribers, 3 sender email addresses, 1 domain, 1 website or bio link page, and 100 verifications. If you need to send more email campaigns to your subscribers, upgrading to a paid plan starting at $8 per month, billed annually, could be a worthwhile investment. 2. UserTesting UserTesting is a perfect solution for startups, enterprises, small businesses, and mid-markets. It provides valuable products for UX design teams, UX research teams, digital product teams, and marketing teams. With UserTesting, you can collect user feedback on any experience with your company. You can identify opportunities for better user experience, evaluate the quality of your website, including trust, ease of use, and layout, analyze site visitors using a pre-production experience, and assess new ideas. Below, you can see how to use UserTesting to create surveys and collect feedback on your new ideas, prototypes, applications, concepts, new designs, and more. Pricing: You can contact the sales team to find out about the company’s pricing. 3. Optimizely Optimizely helps you convert more users into clients by using A/B testing. The service helps you obtain valuable user insights and ensure seamless experiences, enabling you to convert more site visitors into customers. The platform allows you to experiment using an easily implemented, no-flicker snippet without any negative influence on your site performance. Optimizely is open for collaboration between team members. They can easily craft hypotheses and variations. It has idea submission forms and backlog, workflows, variation design tools, and approval checklists. All this activity is easily shareable and trackable due to the service's calendars. Below, you can see how to set up and run A/B tests using Optimizely. Pricing: You can contact the company’s support team for details on its pricing based on the features and products you need. 4. Hotjar Hotjar is a useful service for product and marketing teams, product managers, UX designers, and researchers. The platform offers various products enabling you to identify areas for improvement using visual user insights, find out what customers want directly, unveil bugs and broken flows, and focus on the right issues. With the platform, you can create heat maps visualizing user behavior. They will show you how users move, click, and scroll so you can remove friction and convert more people into paying customers. Using Hotjar enables you to quickly figure out what makes users frustrated and eager to leave your site. Besides, the platform helps you analyze user behavior across different devices, including smartphones, laptops, and tablets. This will allow you to find space for optimization and provide an excellent experience across all devices. With recordings, you can watch users’ full journeys, assess their experience, and find problems. Once you identify issues, you can improve them using recordings and user feedback for data-backed updates. The platform makes it easy to gather feedback from users. Below, you can see the process of creating a heatmap in Hotjar. Pricing: The platform has a free plan, including 35 daily sessions, unlimited heatmaps,recordings of user sessions, and basic filters. The paid plans start at €32 monthly if paid annually. It provides 100 daily sessions, page view filters, session information and technology filters, and events API. 5. Userpeek Userpeek is a remote usability testing solution that allows you to assess user experience with your website and optimize specific areas for better satisfaction. With its help, you can get real user video feedback (watch videos from real people using and commenting on your site’s usability and product), use tagging and annotations, and get speech-to-text transcriptions. The platform helps designers collect actionable user data, test designs, functionality, and user flows. Below, you can see the process of creating user testing in Userpeek. Pricing: Hotjar does not offer a free plan, but you can access its benefits by purchasing a paid plan priced at $211 per month when billed annually. This plan includes 5 monthly testers, credit rollover, unlimited projects, advanced test templates, annotation & tagging features, and AI speech-to-text transcripts. Optimize your conversion rates to get more benefits with the same investments. LIKE.TG will help you do this easily—you can sign up and try a variety of our services, from a subscription form builder to an email campaigns management system.

CooCoo WhatsApp is a modified WhatsApp application. This modified version of WhatsApp is different from the official version of WhatsApp with some extra features and customization options.CooCoo WhatsApp may provide some enhanced features such as hiding online status, disabling read receipts, custom themes, enhanced privacy settings, etc. It is usually modified and customized by third-party developers and available on some unofficial application download channels.The picture is from the Internet, intruded and deletedMany foreign trade marketers often use some third-party WhatsApp marketing tools in the process of WhatsApp marketing, such as WhatsApp filters, WhatsApp group sending tools, etc. These are developed by third-party developers, not official WhatsApp built-in functionality.CooCoo whatsApp 5.1 0 apk download link: https://www.LIKE.TG007.com/html/whatsapp.htmlTo put it bluntly, CooCoo WhatsApp is also a marketing tool, which can help us log in with multiple accounts, share files or set privacy, etc., so as to protect some information and data of users. This kind of tool is not very useful in our WhatsApp marketing. Commonly used, our commonly used is also the WhatsApp filter software.The WhatsApp filter can help us quickly screen out whether the mobile phone number of the user in the country or region you selected has a WhatsApp account, screen out active WhatsApp users, and help us quickly determine the age, gender, and country of the user, which is convenient for us Do user positioning and analysis.LIKE.TG WhatsApp Filter, users can scan the QR code to log in to your WhatsApp account or import channel accounts or hash accounts in batches to filter, use your WhatsApp permissions to filter the target phone numbers registered for WhatsApp, and judge gender and age based on WhatsApp avatars. After filtering, you can export .txt/.xls/.xlsx/.vcf files.The above content is all the content shared by LIKE.TG Xiaobian for you, and I hope it will be helpful to you. If you want to know more about WhatsApp filters in detail, LIKE.TG is here.

In whatsapp marketing, we often use some third-party marketing tools to help us speed up marketing and acquire intended customer groups. Basically, we do whatsapp marketing mainly through group sending, group marketing and other marketing models, but the marketing premise of this model is that we first need to know the user's whatsapp account number.Why do you need to know the user's Whatsapp account?Whatsapp is registered with a mobile phone number. One mobile phone number is one Whatsapp account. We know the user's Whatsapp account, so we can directly add him as a friend and send messages to the user. The reach rate of the message is as high as 100%.So when we do whatsapp marketing, we must first know the user's whatsapp account, and it must be an active whatsapp account. After all, what you are doing is marketing in the form of advertising, and it will definitely be monitored by the official. If you blindly send messages to inactive Whatsapp users, it is easy to be marked by the official, which will affect the usage rate of your account.Basically, to obtain active Whatsapp accounts now, we will choose the coocoo WhatsApp filter, which is a software developed by a third party specifically for obtaining active Whatsapp users, and can obtain active Whatsapp accounts in various countries around the world.And through the coocoo WhatsApp filter, setting the filtering conditions, you can judge the user's age, gender, and obtain the user's country, which is very convenient and provides a basic backing for our whatsapp marketing.The above content is the content about "coocooWhatsApp filter" shared by the editor of LIKE.TG. I hope it will be helpful to you. If you want to know more about WhatsApp filters, LIKE.TG is here.

WhatsApp is a social chat application that gathers a large number of active users in more than 180 countries or regions around the world. Many overseas sellers use WhatsApp to acquire customers and expose their products or brands.WhatsApp is registered through a mobile phone number. A mobile phone number registers a WhatsApp account. As long as the user knows the mobile phone number of the other party, he can add him through WhatsApp to determine whether he has opened a WhatsApp account. He can directly send messages to him, and he can receive messages without adding friends.Everyone knows that there are no other users in the WhatsApp account we just registered except your friends in the address book. Since we want to do marketing and promotion on WhatsApp, and WhatsApp is a social chat program, it doesn’t have so many marketing components, so basically WhatsApp marketing methods are very simple, that is, friend private message marketing and group marketing. These are the two most commonly used marketing methods.No matter what kind of marketing, you need to have friends in your WhatsApp account, so our primary goal is actually to get active Whatsapp users.There are many WhatsApp filters on the market, such as coocoo WhatsApp filters and turbo WhatsApp filters, all of which can help us quickly obtain active WhatsApp accounts.The WhatsApp filter is not an official WhatsApp software, but a marketing tool independently developed by third parties or technicians. The main purpose is to help us quickly screen out whether the mobile phone numbers of users in the country or region you choose have opened WhatsApp accounts, and screen out active WhatsApp numbers and avatars.LIKE.TG WhatsApp Filter, users can scan the QR code to log in to your WhatsApp account or import channel accounts or hash accounts in batches to filter, use your WhatsApp permissions to filter the target phone numbers registered for WhatsApp, and judge gender and age based on WhatsApp avatars. After filtering, you can export .txt/.xls/.xlsx/.vcf files.

Copyright is the type of intellectual property that provides creators of tangible goods and authorized representatives with a right to reproduce original materials and distribute them to the public without the fear of being duplicated. It protects intellectual property from any possibility of other individuals or businesses copying or using it to their advantage. It applies to literary works, music, films, and software. In this article, we’ll review the purpose of copyright and find out how to check the copyright status of a work. What is the purpose of copyright? The copyright’s key purpose is to protect intellectual property from being copied or used by parties that have no legal right to it. When a person or a company implements an idea into life or develops some kind of product from scratch, it requires a lot of work, effort, and mental activity. Since creating something new and unique is a time-consuming and painstaking process that involves a lot of work, there’s a necessity to protect the right of creators to use this material for their own purposes without the fear of being copied. With copyright, individuals and companies can protect their creations from unauthorized duplication, reproduce them as many times as they need, distribute copies, and display their intellectual property to the public. By giving authors special rights, the government hopes to encourage the emergence of new unique works and spread them to the masses. Many people now develop original products that require a lot of time and effort invested. These products are intellectual property that is often copied or stolen from their owners. That’s why there’s a necessity to have a law that protects it. With copyright, other people or businesses can only use a particular product if they have permission from its creator. Now when you know the purpose of copyright, it’s time to figure out how to check its status. How to Check the Copyright Status of a Work If you need to receive specific data about copyright ownership, publication, and derivative works, you can turn for help to the Copyright Office and explore its records. In case you search for some general data like the author, publisher, date of publication, or topic, better consider the catalog of the Library of Congress. You can use the following strategy: visit the Library of Congress to find out some general facts, and then make use of the information you have found to seek the records of the Copyright Office online. To effectively look through the records and find the required data, you should have your goal clearly defined. This will simplify your search. If you search for the owner of a copyright, pay attention to certificates of registration and assignments. When you need to figure out whether a work is in free access, check copyright registrations or other records with the date of first publication. To search records online for free, go to the official website of the Copyright Office, and then explore the public catalog to find the necessary files. In a nutshell, copyright gives creators legal rights for their work, protects it from duplication, and encourages people to produce more original and unique software, films, literary works, songs, etc. Hope our information helps you find the copyright status of the required material.

Сorporate sales are sales done from one business to another. They are also called business-to-business sales. In this article, we’ll unveil how to do corporate sales. How to do corporate sales? You should prepare a well-thought-out strategy and a team of professional corporate sales representatives. We've listed the steps you need to take to win business-to-business sales. Make sure your sales reps know the peculiarities of your product. People getting into sales need to learn the product’s features, benefits, and value. If sales representatives explore the product for the first time, they need to have enough time to adjust to the requirements of your company. Ensure that your salespeople are ready to promote your product, communicate its benefits, and explain its value to businesses that want to purchase it. Take appointments. You'll need to be ready to work with rejections at this step. People won’t take your offer seriously before they understand that your product will become a perfect solution to their problem. To make customers change their minds, you should develop a great sales pitch and excellent product knowledge. You need to be persuasive, friendly, and sympathetic. Prospects should feel you care and sell your product because it can help. Be polite and tell potential customers the information they need. Convey the product’s benefits, features, and value. Understand your customers’ needs. Ask potential customers questions that will help you understand their needs and prepare them for the main sales pitch. You should ask about the number of products needed, budget, requirements, features, delivery, etc. This information will help you figure out the needs of your customers. Prepare your pitch. After you understand customers’ requirements, you need to start your pitch. The perfect pitch is a one-minute pitch that covers all your ideals, product, and company information. However, you should be ready to adjust to customers’ questions and needs during the conversation. If you see that your potential clients care a lot about the price, you should adapt your speech to uncover your pricing. When prospects have specific goals, you need to tell them about your product’s features that can help them attain these targets. Send email campaigns. If you have qualified leads, you can close deals fast. However, usually, it takes a company some time to win new customers. Consider sending follow-ups or making calls. The follow-ups are designed to receive a positive answer from customers as soon as possible. So, you need to prepare quality email campaigns encouraging prospects to buy. With LIKE.TG, you can design excellent follow-up emails in no time. Ensure excellent after-sales service. Your corporate sales reps should realize that after-sales service is vital. Customers’ experience with your company influences their future decision to continue purchasing your products or services. That’s why make sure to provide customers with all the necessary assistance and help. You need to make them come back. Congrats, now you know what corporate sales are and how to do them. Hope that our short guide will lead you to successful deals with other companies.

Cost per click (CPC) is an advertising pricing model that allows advertisers to pay publishers for each click made on their ads. This model is used by Google AdWords and Facebook. This is a great way to correlate your advertising investments with the ROI you get. In this article, we’ll explain the way cost-per-click advertising works, shed light on a good average cost per click, share a formula to calculate this metric, and offer some tips to reduce your cost per click in Google Adwords. How does cost per click work? Advertisers can use two cost-per-click models. The first one is fixed. It implies cooperation between an advertiser and a publisher without any third-party platform. They agree on a price an advertiser pays for each click on their ad. The second model is based on bidding. Bidding means the maximum budget an advertiser can afford to pay for each click on their ad. They use keywords to place bids. If several advertisers use the same keyword, the future of their ad depends on the auction. The maximum bid and quality score are the main factors that Google takes into account to determine which site will get the higher position on its SERP. Hence, the more an advertiser is willing to pay for each click and the better their site is, the more chances their ad has to make it to its target audience. By this time, you should be very interested to know more about your average cost per click, so let’s dive in. What is a good average cost per click? It depends. There’s no fit-for-every-business answer. You should take into account your industry, type of product, target audience, type of advertising, etc. Nevertheless, the average cost per click in AdWords is $2,69 for search and $0,63 for display. According to Google AdWords industry benchmarks, consumer services and legal services have the highest cost per click — $6,40 and $6,75. If you deal with eCommerce or travel and hospitality, there’s good news for you. These niches have the lowest cost per click — $1,16 and $1,53. Check out the report below for more details. Now it’s time to find out how to calculate your cost per click. How to Calculate Cost per Click Recall the cost-per-click models we’ve mentioned before. If you use the model based on a bid, your cost per click will be either less or equal to your maximum bid. This is predetermined by your quality score, your competitors’ bids, and their ad rank as well. If you cooperate with a publisher directly, you can calculate your cost per click when your advertising campaign ends. For this purpose, use the formula below. Cost per click = Ad cost/Number of Clicks Hence, if you spent $500 on your campaign and received 114 clicks, your cost per click would be $4,3 (500/114). This information allows you to understand whether this campaign was effective and make the necessary changes to your promotional strategy. Now that you know more about the average cost per click and can calculate it, we’ll share some effective tips that will help you decrease your cost per click. How to Reduce Cost per Click in Google AdWords Follow the tips below to optimize your advertising investments. Use keywords with low competitiveness. It’s no wonder that the higher the competition for a certain keyword, the more you’ll have to pay for it. Consider low-competitive keywords to save more money. Use long-tail keywords. Such keywords can save you a fortune. They have low search volumes but represent a clear user intent. Hence, they cost less than generic ones. Besides, this type of keyword has a positive impact on your quality score, which, in its turn, can lower your CPC. Work on improving your quality score. This is one of the major factors for Google when determining your cost per click. To increase your quality score, pay special attention to your keywords, ad text, and landing page. All these elements should be relevant to each other. However, don’t forget about your CTR. If it’s high, Google understands that users find your site useful, making it easier for you to promote. Schedule ads. There’s no point in posting your ads 24/7 since you can spend your budget in vain. Instead, try to research and analyze the necessary data to find out the days and times when your audience is the most active and engaged. Hence, your audience will see your ads only when they’re most likely to convert. Make use of geo-targeting. Focus your efforts on certain areas with the most engaged audience. You can select a country, city, area, regional code, and even radius to create highly targeted ads. Create a list of negative keywords. These queries have nothing to do with your business but can appear on your list. For example, let’s say that you sell eyeglasses. It’s essential to add wine glasses and drinking glasses to your list of negative keywords. Otherwise, you’ll spend money in vain. Congrats, now you know how CPC works, know the average cost per click for different industries, and have a formula and six tips to reduce your cost per click.

Cost per impression (also known as cost per mille, CPM) is a marketing metric that allows advertisers to evaluate their campaigns' effectiveness. This metric helps you calculate how much you will have to pay for 1,000 impressions. In this article, you'll get to know why the cost per impression metric is important, discover how to calculate it, and get some tips on how to reduce it. Why is CPM important? Using the cost per impression metric, you can calculate how much you have to pay for a thousand impressions. One impression stands for one ad view, so every time a user sees an ad, it counts as one impression. This pricing model is typically used for Google, Facebook, and LinkedIn ads. CPM is a valuable metric for marketers since it helps them weigh up the efficiency of each promotional channel. For example, if 1,000 impressions on Google cost you less than the same amount of impressions on Facebook, Google ads are probably a better fit for your strategy. Still, low ad costs do not necessarily mean success, as they may be a sign of poor traffic quality. You might want to find out more about each publisher before placing your ad on their platforms to avoid wasting your budget. Other than that, keep the following factors in mind, as they influence your CPM rate: industry; demographics; location; season; website topic (the relevance ratio of a website's and your ad's topics); website traffic; ad quality; device where your ad will appear; number of ads on a page; time of day. The cost per impression metric is essential for startups and businesses releasing new products since it increases brand awareness and recognition. Placing CPM ads on relevant websites allows advertisers to reach out to relevant audiences, increasing their campaigns' effectiveness. If you have tested several ads and identified one that brings more conversions, you can implement it using a CPM pricing model, ensuring a higher ROI. Now that you know the peculiarities and advantages of the cost per impression metric, it's time to find out how to calculate it. How do you calculate your cost per impression? The cost per impression formula is pretty straightforward: CPM = (Total ad spending/Number of ad impressions)*1000 You need to divide your campaign costs by the number of ad views and multiply by 1,000. Let's say you want to spend $100 and get 3,000 impressions on a certain resource. CPM = ($100/3,000)*1000 So, your CPM will be $33,3. Remember that there’s no good or bad CPM rate since it’s different among businesses and industries. Still, if you’re looking for ways to reduce your expenditures, read the next section to get some tips on how to do it. How do you lower your CPM? We’ll share some tips you can use to save money when working with Facebook and Google ads. Craft highly relevant ads. Each social media platform and search engine wants its users to have the best experience. Advertising algorithms make sure that people see only the ads they might be interested in, so you should take Google Ads Quality Score and Facebook Relevance Score seriously. 10 points mean that you can perfectly meet your potential audience’s preferences. The higher the score, the less you’ll need to pay. You can segment users by location, interests, age, and other categories to create highly relevant and targeted campaigns. Choose the right number of ads. This step will help you prevent users from being annoyed by your ads. The best number of ads for one user is considered to be 3 — it helps users remember your brand without being intrusive. Besides, if users don’t engage with an ad when seeing it for the 4th time, it means that it is not relevant to them. As a result, your CPM rate will increase. Make use of social proof. People are eager to trust other people more than companies, especially when dealing with a new product. So, you can mention that your product is recommended by a well-known opinion leader or an established brand or add some short testimonials from your loyal customers. Arrange a special offer. Social media users see hundreds of ads every day and rarely expect to get something valuable from them. Break this stereotype and offer a deal people will find difficult to ignore. Analyze your competitors' offers to come up with something better. Your task here is to engage users and bring them to your business — you can do this by offering a substantial discount or a free trial. Gather a lookalike audience on Facebook. This is a great chance to lower your cost per impression since Facebook wants to provide its users with the best experience. A lookalike audience includes people who share your existing customers’ characteristics. If lots of your clients are middle-aged men from Australia who enjoy traveling, people with the same characteristics might also be interested in your company. Add a CTA. This seems pretty simple, but many advertisers forget to add CTA buttons or don’t know which one to choose. As a result, people skimming your ad won't know what they should do next and just scroll down their feed, ignoring your message. State what users should do next clearly and encourage them to start communicating with your brand. Personalized CTA buttons seem to strike the right chord with customers, but you also cannot go wrong with something classic, like “Learn more.” Increase your ad relevance score. We’ve already mentioned that search engines and social media want to meet their users’ needs, so they reward advertisers with low CPM rates. The higher your ad relevance score (10 is the highest), the less money you’ll pay. To get more points, analyze your audience thoroughly before advertising something. Let’s say that you are promoting your forest resort and target people based on their location to choose those who live near your resort. This might be a huge mistake. First, learn more about your typical clients' age and income — your resort might be a premium offer, which is probably not the best fit for young people. Second, consider your audience's interests and take the ad relevance score seriously. Congrats, now you know why the cost per impression metric is essential for marketers and can calculate and lower it. So, follow our tips to create a relevant ad campaign for social media!