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The Perfect Cold Call: How To Turn Prospects Into Customers
Cold calling can be scary — but effective, when done right. Learn how to master the basics and gain new customers.
Predictive Analytics: Shaping the Future with LIKE.TG
APAC: Elevate decision-making with Predictive Analytics. Uncover trends, foresee opportunities, and maximise insights for smarter strategies. Your guide to data
This Company Saved Millions with AI – Here’s How
Schneider Electric, a global energy management company, went big on AI with its AI at scale program. Here's what happened next.
How You Can Write a Good Knowledge Base Article
A good knowledge base article lets your customers get the answers they need — when they need them — and frees up agents.
What is a sales-qualified lead (SQL)
What is a sales-qualified lead (SQL): What is a sales-qualified lead (SQL)
How To Keep Email Subscribers Engaged for Life
Keeping email subscribers engaged and avoiding the spam filter starts with understanding the email deliverability cycle.
5 Questions About AI Your Business Should Ask Before Diving In
Questions about AI should address the quality of your data, skills readiness, organizational requirements, how to build trust, and more.
3 Things Marketers Can Do Faster With Generative AI
It's time to get ready for generative AI for marketing. See how this technology can help with efficiency and improve customer relationships.
From Leads to Sales: How Drip Marketing Email Campaigns Work
With a well-planned drip marketing email campaign, you can turn leads into sales and build customer relationships that last. Here's how.
Chapter 3: How to Digitally Transform Your Business
A true Digital Transformation isn't just upgrading a couple business systems, but a wholesale change in the technology that is the foundation of your business.
How Customer Loyalty Turns SMEs Into Brands That Last
Why customer loyalty is important for business success. Learn how to build loyalty and create better connections.
How Demand Generation Marketing Helps You Win Over Customers
If you're struggling to move customers down the funnel — or even create awareness — it's time for a refresher on demand generation marketing.
What Is a Lead Magnet?
What Is a Lead Magnet?: What Is a Lead Magnet?
Customer acquisition: A complete guide
APAC: Explore our guide on customer acquisition strategies, covering basics to advanced techniques for growing your business and attracting loyal customers.
Prompt Engineering: Your Fast Crash Course
Prompt Engineering: Your Fast Crash Course: Prompt Engineering: Your Fast Crash Course
5 Small Business Marketing Tools To Generate More Leads
These small business marketing tools can help any small and growing business (SMB) with lead generation and conversion.
What Is Revenue Forecasting?
Take a deeper look into the intricacies of revenue forecasting: its importance, methods, benefits, and accuracy tips for effective business planning and growth.
Your Sales Tech Stack Is About to Get a Whole Lot Smaller
Every sales leader wants to make productivity waves with AI, but tech consolidation must come first. Here's why.
Sales Support: What It Is and Why It’s Essential
Sales support enhances sales operations and frees your reps up to focus on customer relationships. See how it works.
What Is API-led Connectivity? Unlock Business Agility
Learn how API-led connectivity can help you build apps faster and more securely, and discover the importance of an an API-led ecosystem.
Learn The ABCs of Email A/B Testing
If you don't know about email A/B testing, see your way to this handy guide. Learn about best practices and how AI can help you.
AI Isn’t Taking Your Job — It’s Setting You Up For a Better One (Here Are 12)
New AI jobs continue to emerge as AI and generative AI expand throughout industries. You can take courses to train and upskill for new jobs.
5 Business Uses for an AI Copilot
AI assistants may become your new business BFF. In this next level of innovation within generative AI, you simply tell it what to do for you.
35 Inspiring Quotes About Artificial Intelligence
Read 30+ inspiring quotes on artificial intelligence from experts on the future of work, emerging technologies, and unbiased AI.
Trends in Ethical Marketing — Is Your Tech Safe?
Marketers love new tech. But with a new influx of tools, how do we ensure that all our marketing activities stay ethical?
