在数字化营销的新时代，短链接已经成为了企业和个人常用的工具之一，尤其在社交媒体平台中，短链接的使用无处不在。Telegram作为全球最受欢迎的即时通讯工具之一，凭借其强大的功能和全球化的用户群体，成为了许多企业和营销人员推广品牌和内容的重要平台。而使用Telegram的短链接则是提升内容传播效率、简化分享过程的最佳方式之一。本文将深入探讨如何利用Telegram的短链接提升营销效果、优化用户体验，并介绍如何通过链接管理工具实现最佳效果。一、什么是Telegram的短链接？Telegram的短链接是一种通过压缩URL链接，缩短其长度，使链接更加简洁、易记的技术手段。在Telegram平台上，短链接不仅能够优化用户分享体验，还能帮助企业提高链接点击率和推广效果。通过Telegram的短链接，用户可以将长网址变得更加美观，方便复制、分享，并减少字符数，这对于需要频繁分享链接的场景尤为重要。1.方便分享与传播Telegram用户通常在群组、频道或直接消息中分享内容，尤其是在推广和营销过程中，链接往往是必不可少的一部分。而Telegram的短链接将长串复杂的网址转化为简短、直观的形式，使得用户更加容易复制和点击，进一步提高了内容的传播效果。2.精简网址，提高点击率长链接通常会占用大量空间，尤其在文本中加入多个链接时，容易影响阅读体验。而Telegram的短链接通过压缩URL，能够更好地适应平台内的沟通环境，提升链接的可点击性。简短、易记的链接更具吸引力，能显著提高点击率和互动率。3.增强品牌形象使用自定义的短链接不仅能够帮助提升用户体验，还能够增强企业的品牌形象。通过定制自己的短链接域名或名称，企业可以让链接看起来更加专业、可信。这对提升品牌的权威性和影响力具有积极作用。二、如何在Telegram中使用短链接？在Telegram中使用短链接非常简单，用户只需要借助第三方链接缩短工具，或者直接利用Telegram本身的一些功能，就可以生成短链接并分享。1.利用LIKE.TG创建短链接 LIKE.TG作为一款Telegram云控系统，不仅提供了多种群控和营销工具，还支持短链接的生成和管理。通过LIKE.TG，用户可以将任何链接快速转换为短链接，便于在Telegram中分享。无论是推广产品、分享资讯，还是进行活动宣传，短链接都能让链接的传播变得更加高效和简洁。2.使用外部短链接生成工具除了LIKE.TG，一些外部的短链接生成工具也可以帮助用户简便地创建短链接。例如，通过使用tool.like.tg工具，用户能够将长网址转化为短链接，并且还可以进行链接追踪和分析。这种方式能够为营销人员提供更全面的数据支持，从而优化推广策略。3.自定义短链接以提高品牌认知度对于需要进行品牌推广的企业，定制化的短链接尤为重要。通过选择独特的域名或定制名称，企业能够让链接更加与品牌相关，从而提升品牌的可识别度。例如，将短链接中的公司名称或品牌元素包含其中，可以让链接看起来更加专业和可信。三、Telegram短链接的优势1.提高转化率短链接的便捷性直接提升了链接的点击率。而更高的点击率通常意味着更高的转化率。通过简化链接，用户在点击链接时的心理负担较小，更容易采取行动。对于进行产品推广、活动宣传等营销行为的企业而言，短链接无疑是提高转化率的有力工具。2.追踪与分析借助短链接生成工具，在LIKE.TG工具站是tool.like.tg中有短连接生成工具平台，bitly短链接 企业可以对每个短链接进行精确的跟踪和分析。这意味着企业可以实时查看链接的点击情况、地理位置、设备类型等数据，从而精准判断营销活动的效果，进一步优化营销策略。3.简化社交分享在Telegram中，用户不仅会在个人对话中分享链接，还会在群组和频道内进行传播。短链接的使用能够极大简化分享流程，使得内容更加直观易懂，并且减少了聊天界面的杂乱感。这使得营销活动能够更加流畅地进行，从而提高了信息的触达率。4.增加社交互动在Telegram中，短链接不仅用于分享产品和服务，用户还可以通过短链接邀请其他人加入群组、参与讨论、参与活动等。短链接通过其简洁和易用性，增加了用户之间的互动频次，促进了社交活动的繁荣和用户的参与感。四、Telegram短链接的应用场景Telegram的短链接在营销和社交互动中有着广泛的应用场景，以下是几种典型的使用方式：1.活动推广通过短链接，企业可以更加便捷地宣传即将举行的活动或促销。例如，企业可以通过在Telegram频道或群组中分享短链接，直接引导用户进入活动页面或购买链接。短链接的使用大大提升了活动的传播效率，也降低了信息传播的障碍。2.产品推荐短链接也常用于产品推荐和推广。通过生成短链接，企业可以在群组或社交媒体上分享自己的产品页面或服务介绍，减少了用户输入网址的麻烦，增加了产品的曝光度。3.信息分享与反馈收集通过短链接，企业不仅可以分享最新的公司动态、新闻资讯，还能便捷地收集用户的反馈。将调查问卷、客户反馈表单、新闻订阅等链接转换为短链接，可以鼓励更多用户参与，提高数据收集的效率。4.增加用户粘性定期分享带有短链接的内容，如优惠券、独家内容、产品试用等，能够增加用户的粘性。通过在Telegram中分享这些链接，企业能够吸引用户的注意，保持与用户的互动，最终促进用户转化。五、如何创建自己的Telegram短链接？如果您想要创建专属于自己的Telegram短链接，可以借助一些在线工具或Telegram的API进行定制。如在LIKE.TG工具站是tool.like.tg中有短连接生成工具平台，bitly短链接。通过设置合适的域名、页面内容、跟踪代码等，您可以生成完全符合您需求的短链接。例如，利用LIKE.TG和tool.like.tg平台，您可以轻松创建并管理自己的短链接，查看链接的点击数据，进而优化您的社交营销策略。在Telegram平台上使用短链接，不仅能够提升信息传播的效率，还能增强用户体验和品牌形象。通过LIKE.TG、tool.like.tg等工具，您可以便捷地创建短链接，并实时跟踪和分析推广效果。无论是活动推广、产品推荐，还是信息分享和社交互动，短链接都能为您的Telegram营销策略提供强有力的支持。如今，短链接已经成为Telegram营销的不可或缺的工具，掌握这一技能，您将能够在竞争激烈的市场中脱颖而出。免费使用LIKE.TG官方：各平台云控,住宅代理IP,翻译器，计数器,号段筛选等出海工具；请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多，还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦！

在全球经济一体化的趋势下，越来越多的企业将目光投向了海外市场。LIKE.TG 全球首家出海的淘宝，集合出海营销系统一站式平台，通过跨境电商、社交媒体和数据分析等多种工具和资源，将业务拓展至全球市场。LIKE.TG 的出海营销系统使企业能够轻松地跨越语言、文化和支付等多重障碍，为企业出海提供全方位支持。接下来，将详细介绍 LIKE.TG 在出海营销领域的功能和优势，并探讨如何通过其系统优化出海策略。出海的淘宝平台：LIKE.TG一、出海的淘宝：LIKE.TG 的整体概述LIKE.TG 提供一站式的出海营销系统，帮助企业克服国际市场上的各种挑战。无论是品牌宣传、用户获取还是客户管理，出海的淘宝通过整合社交媒体、电子商务平台以及数据管理工具，帮助企业在新的市场中建立品牌知名度并实现稳定的用户增长。对于企业而言，LIKE.TG 就像是打开海外市场的一把钥匙，尤其是在初期扩展阶段，能够帮助企业快速、稳健地建立市场基础。例如，LIKE.TG 提供的推特网页版登录入口（https://twitter.com/login）支持，帮助企业轻松地进入并运营推特等主流社交媒体平台，为品牌提供了宝贵的全球曝光机会。同时，LIKE.TG 还可以通过数据分析工具，协助企业深入了解海外市场的用户需求，为企业的全球化提供精确的策略支持。二、如何借助 LIKE.TG 拓展全球用户群LIKE.TG 的系统设计独特，针对性强。企业可以通过多种方式使用其功能，从而更有效地触达和获取全球用户。以下是 LIKE.TG 系统在出海营销中提供的关键功能：1.多语言内容管理：LIKE.TG 支持各大海外社媒平台营销系统，可自动化的多语言内容生成和管理，确保品牌信息能够以多种语言准确传达给全球用户。通过出海的淘宝 LIKE.TG 的多语言支持，企业可以消除语言障碍，让用户更容易接触和了解品牌，从而增加品牌的信任度。2.社交媒体整合：在出海营销中，社交媒体是不可或缺的渠道。LIKE.TG 提供的推特网页版登录入口（https://twitter.com/login）让企业轻松管理推特等国际社交平台，便于发布品牌信息、推广活动和用户互动。通过 LIKE.TG，企业可以便捷地整合不同平台上的数据，实现跨平台的数据分析和效果评估。3.精准的用户定位：LIKE.TG 的用户定位功能帮助企业准确锁定潜在的海外用户群体。系统可以根据用户的消费习惯和偏好，进行个性化的内容推荐和广告投放，提升品牌的曝光度和产品转化率。4.数据驱动的营销策略：LIKE.TG 提供数据驱动的分析报告，让企业能够及时掌握市场动向和用户需求。借助数据，企业可以优化出海策略，提高用户获取效率，为品牌在海外市场的发展奠定数据基础。三、LIKE.TG 如何帮助企业突破出海障碍做出海业务借助出海的淘宝成功，必须克服语言、物流和支付方式等方面的障碍。LIKE.TG 在这些方面提供了强有力的支持：1.语言与文化适应LIKE.TG 的多语言支持功能不仅可以翻译文字内容，还能根据不同地区的文化习惯优化内容。无论是广告语、产品描述还是社交媒体帖子，LIKE.TG 的内容优化工具都能帮助企业贴近当地用户。2.个性化定制：LIKE.TG 支持为用户打造个性化定制，合适自己的营销系统。让出海企业能高效管理社交媒体、营销推广及多账号运营，实现远程实时监控、数据统计与智能化操作，提高工作效率。3.数据驱动的营销策略：提供全面的市场和用户数据分析，帮助企业深入了解用户需求，制定精准的营销策略，在竞争中脱颖而出。四、LIKE.TG 的推特网页版登录入口：社交媒体的全球推广工具LIKE.TG 提供的推特网页版登录入口（https://twitter.com/login）帮助企业轻松运营推特账号，为品牌建立海外的社交媒体影响力。推特作为全球化的社交平台，拥有大量用户，能够有效推动品牌的国际化。LIKE.TG 的推特营销工具包括：·内容发布与互动：企业可以通过 LIKE.TG 的工具自动发布内容，及时与用户互动，提升用户粘性。·广告投放：LIKE.TG 的系统支持个性化的广告投放，帮助企业根据用户兴趣定向推广，确保广告触达目标用户。·数据分析：LIKE.TG 提供详细的广告效果数据报告，包括用户互动、点击率和转化率，帮助企业不断优化营销策略。通过LIKE.TG 的推特网页版登录入口（https://twitter.com/login），企业可以轻松在推特平台上发布内容、互动和推广，提升品牌的国际曝光率。五、出海的淘宝的未来展望随着全球市场需求的变化，LIKE.TG 将继续优化其出海营销系统。通过大数据分析、人工智能推荐等技术手段，LIKE.TG 将帮助企业更精准地理解用户需求，制定个性化的营销方案。此外，LIKE.TG 还会不断拓展与其他国际平台的合作，为企业提供更多元的推广渠道。未来，LIKE.TG 将进一步内容管理系统，帮助企业在全球市场上获得更广泛的用户基础。LIKE.TG 的出海营销系统将成为企业拓展海外市场的有力支持，为出海的淘宝赋能。LIKE.TG 为企业提供了强大的出海营销系统，成为许多企业实现出海的淘宝愿景的关键助手。通过多语言支持、社交媒体整合、精准用户定位等功能，LIKE.TG 帮助企业在海外市场中快速建立品牌影响力。无论是初创公司还是成熟企业，LIKE.TG 都可以提供定制化的营销策略，让企业在全球市场中立于不败之地。未来，随着技术的发展，我们期待 LIKE.TG 能进一步优化其出海营销系统，为更多企业提供全方位的支持和服务。免费使用LIKE.TG官方：各平台云控,住宅代理IP,翻译器，计数器,号段筛选等出海工具；请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多，还可以加入LIKE.TG官方社群LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦！

在信息瞬息万变的数字时代，精准而高效的推广策略已成为各大品牌的核心竞争力。Telegram，作为一款备受全球用户青睐的即时通讯工具，不仅是社交互动的利器，更为企业和个人提供了高效的营销解决方案。特别是其私信群发功能，为推广工作带来了前所未有的便利，让品牌宣传和客户触达变得更加轻松高效。在这篇文章中，我们将深入探讨Telegram私信群发的特点与优势，并介绍如何通过云控拓客平台进一步提升推广效果。一、Telegram私信群发的核心价值1. 极简操作，快速上手Telegram的私信群发功能非常友好，操作简便，用户只需完成几步配置即可开始消息发送。即便是没有技术背景的用户，也能迅速掌握流程，轻松完成批量信息推送。无论是个人推广还是企业营销，Telegram都提供了一个高效的传播渠道。2. 精准触达，避免资源浪费借助Telegram私信群发，你可以针对特定人群推送信息，而不再依赖传统广告的“广撒网”模式。精准推送帮助你避免无效信息覆盖，将资源聚焦于真正有需求的客户群体，提升转化率和推广效率。3. 高效互动，及时反馈Telegram的消息发送不仅限于单向传播。用户能够即时回复，提供反馈，从而形成良好的互动。这种直接的沟通方式不仅增强了客户粘性，还能帮助品牌快速了解市场需求，为后续营销策略提供宝贵参考。二、云控拓客平台：解锁营销自动化的潜能随着企业对效率和自动化需求的提升，Telegram云控拓客平台应运而生。这一平台旨在通过智能工具简化复杂的营销流程，帮助企业和推广者轻松管理多账号、多市场的推广任务。1. 多功能集成，提升效率云控拓客平台不仅支持批量私信群发，还涵盖了自动拉群、批量关注以及账号管理等多项功能。通过这些集成功能，你可以轻松开展大规模推广，打造私域流量池。2. 高效账号管理，防关联封号Telegram平台对账号关联有严格的风控规则，频繁发送消息或多个账号之间的异常关联可能导致封号风险。云控平台通过智能管理，避免IP和账号关联问题，有效降低封号概率，确保推广工作稳定进行。3. 覆盖多国市场，满足跨境需求Telegram私信群发不仅适用于本地市场，还支持跨国推广。云控拓客平台提供支持美国、英国、法国、加拿大等多国市场的功能，让品牌迅速覆盖目标市场，提高品牌的国际知名度。三、私信群发推广的实用技巧1. 内容多样化，避免风控Telegram对重复内容有严格的风控机制。如果多次发送相同内容，可能会被平台限制甚至封号。因此，建议定期更换话术和素材，保证内容的多样性。你还可以通过轮换使用不同的联系方式或二维码，进一步降低风险。2. 控制发送频率，合理安排冷却时间为了避免触发平台的风控规则，单个账号在短时间内的消息发送量应控制在6-10条之间。同时，为账号设置冷却时间，分批次发送消息，这样既能保持推广的连续性，又能有效降低封号风险。3. 选择合适的VPN节点，提升发送成功率在切换账号或发送完毕后，建议及时更换VPN IP节点。优先选择目标用户所在地区的节点，提升消息送达率和客户信任度。四、Telegram群发软件的应用场景与优势Telegram群发软件不仅在日常推广中大显身手，也在跨境电商、社群运营、信息通知等多种场景中发挥重要作用：1. 跨境电商：通过私信群发，将促销活动和新品信息精准传递给海外客户，提升订单转化率。2. 社群运营：批量邀请用户加入社群，扩大社区规模，提升品牌影响力。3. 通知提醒：批量发送通知，及时传达重要信息，如课程更新、活动提醒等。Telegram私信群发已成为高效推广的关键工具之一。无论是品牌宣传、客户维护，还是市场拓展，该功能都能助力推广者以更低的成本触达更多潜在客户。配合我们LIKE.TG官方Telegram云控拓客平台，你可以轻松实现多账号运营、精准推送、自动化管理，为营销工作注入新的活力。通过合理规划发送策略、优化话术及内容，以及谨慎使用VPN节点，你的推广工作将更为高效、安全。如需了解更多关于Telegram私信群发和云控拓客平台的信息，请随时联系我们的客服团队，我们将为您提供专业支持，帮助您在激烈的市场竞争中抢占先机。 免费试用请联系 LIKE.TG✈官方客服:@LIKETGAngel想要了解更多，可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦！

在全球社交平台中，Telegram因其强大的群组功能和高隐私性，成为了企业引流的重要工具。然而，随着平台风控机制的不断加强，许多用户在消息私发与群发时常遇到封号、封群和死链接等问题。要想在Telegram上实现高效引流并保持账号活跃，掌握合理的运营技巧至关重要。本文将从多角度出发，为您提供实用的经验和应对策略，帮助您规避风控风险，提升引流效果。一、避免使用群链接和用户名：减少蓝色字样的风控风险Telegram平台对包含群链接和@用户名等蓝色字样的内容有较高敏感度。频繁发送含此类内容的消息容易触发系统检测，从而导致账号限制甚至封禁。为保证引流的顺利进行：1.多渠道替换联系方式：准备多种形式的联系方式（如WhatsApp、邮箱或短链接），并轮流替换使用。2.减少链接使用频率：若必须发送群链接，建议将其转换成隐藏格式（如URL缩短工具），降低被检测的概率。小贴士：制作一份备用话术库，当某种话术出现封号情况时，能立即切换到其他联系方式。二、变换图片和文字内容：避免触发重复内容风控Telegram的检测系统会监控用户发送的相同内容。如果多次发送相同的图片或文字，平台可能会将其识别为垃圾信息，触发风控。为了保证消息发送的多样性，建议：1.定期更换话术与图片：创建多套文案和图片素材，每隔几次发送便切换内容，保持内容的新鲜度。2.动态变量植入：在话术中加入变量字段（如收件人姓名或群组名称），增加个性化效果，同时减少重复内容风险。示例：话术1：“Hi，加入我们的群聊，共享最新优惠！” 话术2：“你好！我们群里刚发布了限时折扣，别错过哦！”三、控制单账号发送量：设置合理的冷却时间为了防止风控机制检测到大量消息，必须严格控制每个账号的发送量。建议单账号每次发送6-10条消息，并给账号留出冷却时间。1.冷却时间设置：可在消息发送工具中配置自动冷却功能，每次发送后间隔10-30分钟再继续操作。2.避免集中发送：将消息发送分散在不同时间段完成，减少系统识别为异常行为的风险。3.关键点：与其一次性发送大量信息，不如多账号分批操作。冷却时间越合理，账号的存活率越高。四、及时调整话术与采集新用户：保持发送策略灵活性如果账号在发送初期便遭遇禁言或限制，应立即停止操作，避免进一步封号。同时，要及时更换发送话术与用户名单。1.重新采集用户数据：确保每次发送的用户列表都来自活跃的群组，以提升引流效果。2.话术测试：在发送新话术前，先进行小规模测试，确认通过风控后再批量发送。3.应对策略：一旦发现账号被限制，第一时间调整策略，避免其他账号步入同样的封号风险。五、使用VPN更换IP节点：提升发送成功率Telegram会检测IP地址的异常使用情况。因此，每次更换账号时，关闭软件并切换VPN IP节点，能有效减少风控触发。1.选择目标国家的IP节点：优先选择目标用户所在国家或临近国家的IP地址，以模拟真实的用户行为，提升消息的送达率。2.定期更换VPN供应商：使用多家VPN服务商的节点，防止IP段被平台标记。3.建议工具：结合Telegram运营软件与优质VPN服务，打造高效的私发与群发体系。六、实时采集群组用户：确保用户活跃度为了保证引流效果，推荐使用实时采集工具获取最新的群组用户列表。相比于长期未更新的名单，实时采集的用户活跃度更高，互动意愿更强。1.使用自动化采集工具：如电报极客采集软件，只需几分钟即可完成活跃用户名单的获取。2.精准筛选目标群组：优先选择与产品相关度高的群组进行采集，提升引流的精准度。七、号码选择的注意事项：规避高风险号码Telegram对部分国家号码的风控较为严格，尤其是在12月至1月期间，91开头的印度号码容易出现封群、数据采集失败等问题。为避免不必要的麻烦：1.使用美国或欧洲国家号码：这些地区的号码相对风控较低，适合作为主账号的注册来源。2.减少91开头号码的注册：待风控减弱后再尝试注册新账号。小贴士：每月监控号码风控变化情况，灵活调整号码选择策略。八、综合运用技巧：构建高效的Telegram引流系统通过上述技巧，您可以在Telegram平台上实现更高效的私发与群发操作。然而，仅掌握单一技巧远远不够，将VPN切换、动态内容、更换话术与实时采集用户等策略组合使用，才能打造稳定、高效的引流系统。操作方案示例：使用VPN切换到目标国家IP节点，模拟真实用户登录。从目标群组中实时采集用户列表，确保名单的有效性。制定多套动态话术，并设置冷却时间进行批次发送。每次发送结束后，更换账号与IP节点，确保不会因频繁操作触发风控。九、掌握Telegram引流技巧，规避封号风险Telegram引流是一项高效但充满挑战的营销手段。通过合理规避群链接和用户名的风控风险、变换内容与控制发送频率、灵活使用VPN切换节点、以及实时采集活跃用户，您可以显著提升账号的存活率与消息的送达效果。同时，记住：风控环境是动态变化的，保持灵活的运营策略与敏锐的市场嗅觉，才能在Telegram上获得长期的成功。立即行动！结合这些技巧开始优化您的Telegram引流体系，避免封号困扰，让您的营销效果最大化。免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多，可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦！

在数字营销竞争愈演愈烈的当下，社交媒体账号的运营已经成为品牌影响力和业务转化的重要手段。无论是个人博主还是企业品牌，都需要通过策略性的“养号”行为来提升账号的活跃度和可信度。而一个稳定、可靠的网络环境是养号过程中不可或缺的保障。本文将深入探讨静态住宅IPv4的独特优势，以及如何帮助企业和个人在社交媒体平台上稳步发展。高效的养号IP神器：https://news.like.tg免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、社交媒体养号的重要性社交媒体平台如Instagram、Facebook、Twitter等，已经成为连接用户与品牌的重要纽带。然而，这些平台对于账号的活跃度和可信度有着严格的监控机制。“养号”指的是通过定期发帖、互动评论、增加粉丝等策略，逐步提高账号的活跃度，打造真实可信的形象。一个高质量的社交账号不仅可以带来流量，还能有效推动转化率，如产品销售和品牌推广。然而，社交媒体平台往往对IP地址变动十分敏感。频繁变动的IP可能触发平台的安全警报，导致账号受限甚至被封禁。因此，选择合适的网络环境，如静态住宅IPv4，成为成功养号的关键策略。二、什么是静态住宅IPv4？静态住宅IPv4是分配给家庭宽带网络的固定IP地址。与传统的动态IP相比，静态住宅IPv4不会因网络服务商的分配策略而频繁变更。以下是静态住宅IPv4在稳定性、可信度和管理上的主要优势：1.稳定性静态IP地址不随时间或网络重启发生变化，非常适合需要长期保持在线活跃的社交账号。稳定的IP能避免因地址变更而触发社交媒体平台的安全警报。2.可信度使用住宅IP可以增强平台对账号的信任感，因为这些IP地址来自真实家庭网络，比数据中心IP更符合社交媒体的算法偏好。避免频繁更换IP带来的风险，减少账号因异常登录而遭受的冻结或封号问题。3.管理便捷对于多账号管理者，固定的IP地址使得账号切换更加流畅，减少了频繁的登录验证。稳定的网络环境有助于高效管理多个社交平台，避免管理中的复杂性。三、静态住宅IPv4在社媒养号中的应用场景1.提高账号安全性，减少封号风险社交媒体平台越来越注重账号行为的安全性监控，频繁的IP变动容易引起系统警觉。静态住宅IPv4的稳定性可以显著降低这种风险，让平台将账号判定为真实用户，从而降低因“异常活动”导致的封号或受限。2.优化账号性能，保持活动流畅使用静态住宅IP能够避免因IP变化而产生的重复登录或频繁验证问题，确保账号的正常运行。对于社交媒体营销人员而言，这意味着更少的时间浪费在技术问题上，可以将更多精力投入到内容创作和用户互动中。3.支持多账号管理，简化操作流程企业或团队往往需要运营多个社交账号以覆盖不同受众群体。静态住宅IPv4为这种多账号管理提供了稳定的网络支持，避免了在不同账号之间切换时遇到的登录困难。这不仅提升了操作效率，也减少了管理的复杂性。四、如何通过静态住宅IPv4提升业务转化率？1.增强社交媒体营销效果通过稳定的IP和高质量的内容运营，企业和个人可以提升社交账号的权重，增加曝光率。一个受信任的账号更容易吸引用户参与，从而带动粉丝增长和互动。2.提升客户信任感，促进转化当社交媒体平台判定账号来自可信网络时，系统会减少对该账号的限制。这让企业的广告和推广活动能够顺利进行，为转化率的提升奠定了基础。3.提供稳定支持，助力品牌国际化对于希望拓展国际市场的品牌而言，静态住宅IPv4可以帮助账号在不同地区保持一致的网络环境，避免因IP变更导致的账号异常，从而确保营销活动的全球化顺利实施。五、LIKE.TG：免费领取静态住宅IPv4，助力你的社媒养号之旅在复杂多变的社交媒体环境中，静态住宅IPv4已经成为养号不可或缺的工具。LIKE.TG现推出免费领取10条静态住宅IP+200MB动态住宅流量的活动，助你更好地运营和管理社交媒体账号。为什么选择LIKE.TG？1.高稳定性网络：提供优质静态住宅IPv4，保障账号运营稳定。2.灵活管理工具：多账号支持，让社交媒体管理更高效。3. 7x24小时客户支持：专业团队为你的账号运营保驾护航。在数字营销浪潮中抢占先机一个成功的社交媒体养号策略离不开优质网络环境的支持。在众多网络方案中，静态住宅IPv4凭借其稳定性、可靠性和便捷的管理特性，成为社媒养号的最佳选择。无论是个人博主还是跨国品牌，使用静态住宅IPv4都能为账号运营带来显著的提升。抓住这个机会，加入LIKE.TG，免费获取静态住宅IP资源，为你的社媒养号之路增添助力，让品牌和个人在竞争激烈的社交媒体世界中脱颖而出！联系LIKE.TG✈官方客服: @LIKETGAngel 开启你的社媒成功之旅！想要了解更多，可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。

在现代数字营销的浪潮中，深入理解用户行为成为企业提高市场竞争力的核心要素。随着即时通讯应用Telegram的快速普及，企业现在可以借助其先进的云控拓客平台，精准获取潜在客户并探索新的市场机遇。今天，我们将向您介绍如何通过Telegram云控平台优化营销策略，实现企业的市场拓展。一、Telegram云控平台的用户数据采集Telegram云控拓客平台为企业提供了强大的数据采集能力，涵盖用户的在线时间、聊天频率、参与群组的活跃度，以及对内容的互动反应等。这些数据为企业分析用户行为、定位潜在客户奠定了坚实基础，帮助企业精准捕捉活跃用户的轨迹。二、明确“活跃用户”的标准在筛选目标用户之前，必须定义“活跃用户”的标准。常见指标包括用户的每日在线时长、消息的阅读和发送频率。借助这些数据，企业可以发现那些对产品或服务表现出浓厚兴趣的用户群体。精准锁定这些用户意味着更高的营销效率和转化率。三、提升营销策略的精准度Telegram云控平台不仅帮助企业筛选出真正的活跃用户，还能为营销策略提供持续优化的支持。通过不断分析用户的互动数据，企业可以逐步调整推广方案，建立更紧密的用户关系，实现稳步增长和品牌影响力的提升。四、强大的Telegram号码筛选与营销系统Telegram云控平台配备了多功能号码筛选系统，帮助企业检测手机号码是否已注册Telegram账号，并通过头像识别用户的性别和年龄。除此之外，平台还支持多种推广功能：1.TG私信群发2.TG拉群与机器人管理3.批量加好友和全球定位加粉4.频道购买与海外市场推广这些功能覆盖美国、英国、法国、加拿大、澳大利亚、印度等主要市场，为企业打造全球化营销网络。五、总结通过Telegram云控平台，企业不仅能够精准筛选活跃用户，更能借助多样化的营销功能实现全球市场的快速扩展。无论您是想提升品牌影响力还是拓展海外市场，Telegram云控平台都将是您的得力助手。立即行动，让您的业务在竞争激烈的国际市场中脱颖而出！六、免费试用与客服支持为帮助企业快速上手，Telegram云控平台还提供免费试用机会。赶快联系我们的LIKE.TG✈官方客服: @LIKETGAngel，体验前沿的营销工具，开启您的全球市场拓展之旅！好用的Telegram云控平台：https://news.like.tg/感兴趣的老板们，可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦！

随着越南成为东南亚地区的重要市场，Zalo这一本土即时通讯应用迅速崛起，不仅在个人社交中扮演重要角色，更成为企业营销的关键渠道。类似于微信和WhatsApp，Zalo不仅连接用户，还为企业和市场营销人员提供了广阔的推广机会。本文将深入探讨如何借助Zalo云控系统实现批量加粉与高效的群发营销。一、Zalo云控系统的主要优势：1.账号集中管理：系统支持同时管理多个Zalo账号，避免繁琐的手动操作。2.自动化任务执行：批量加粉、私信发送等任务可自动进行，减少人工干预。3.数据分析支持：实时监测营销效果，助力策略优化。二、批量加粉：扩大用户基础的关键步骤批量加粉是Zalo推广中重要的一环。企业通过加粉积累更多的粉丝，扩大用户基础，从而提高品牌的曝光度与转化率。以下是实现批量加粉的关键步骤：1.账号准备与信誉管理：企业需要准备多个Zalo账号，并通过常规的社交互动提高账号信誉，以避免因频繁操作被系统封禁。2.目标用户定位：借助Zalo云控系统，企业可以根据用户的地理位置、兴趣和社交群体，精准锁定目标人群，实现更有针对性的加粉。3.控制加粉速度：为防止触发Zalo的风控机制，加粉任务应分阶段进行，合理设置每日加粉数量和时间间隔，确保安全稳定。4.自动化操作与监控：云控系统能够自动执行加粉任务，企业只需预设规则，即可轻松完成用户添加，并根据系统反馈随时调整策略。三、高效群发：精准传递营销信息在粉丝积累完成后，企业的下一步就是通过Zalo平台向用户传递营销信息。Zalo云控系统的群发功能让信息传播更加精准、高效。以下是制定群发营销策略的几个要点：1.内容设计与创意呈现：营销文案要尽可能简洁、有吸引力，并结合图片或短视频等多媒体形式，以增强视觉冲击力。内容需符合Zalo的政策规定，避免违规。2.灵活的群发策略：系统支持定时发送和个性化推送功能。企业可以根据用户的活跃时间段群发信息，确保信息发送的时机最佳，提高打开率与用户互动。3.效果监控与数据分析：Zalo云控系统内置的数据分析工具能够实时监测阅读量、转发量及用户反馈。企业可以根据这些数据动态优化营销策略，确保推广活动取得最大成效。四、Zalo云控系统的全面营销支持除了批量加粉和群发功能，Zalo云控系统还提供了多种营销支持工具，确保企业能够高效管理市场推广活动：1.私信群发：与潜在客户建立一对一联系，提升互动和转化率。2.自动拉群与群组管理：将粉丝集中到指定群组，方便开展群内活动。3.坐席客服支持：实现与客户的即时沟通，提升服务体验。4.附近人营销：精准定位目标客户，增加本地市场的曝光机会。五、Zalo云控系统助力企业开启市场新篇章在越南市场，Zalo云控系统无疑是企业拓展业务的强大助手。凭借批量加粉、精准群发和自动化管理等功能，企业能够轻松扩大用户基础、提升品牌影响力，并优化营销策略，实现持续增长。联系客户服务团队：官方客服：@LIKETGAngel了解更多：https://news.like.tg/

在全球化的市场环境下，社交媒体已经成为企业营销和品牌推广的重要渠道之一。Twitter，作为全球领先的社交平台之一，凭借其开放性和广泛的用户群，已经成为许多企业进行全球市场营销的重要工具。然而，随着Twitter用户的数量和企业的竞争不断增加，企业在Twitter上的营销工作面临着越来越大的挑战。为了帮助企业更加高效地进行Twitter营销工作，专为Twitter设计的Twitter营销脚本应运而生。Twitter营销脚本是一款功能强大的自动化工具，能够帮助企业通过自动化的方式完成一系列Twitter平台上的营销任务。无论是群发推文、批量私信、评论互动，还是账号管理、批量修复，Twitter营销脚本都能大幅度提升企业在Twitter上的运营效率，助力海外市场的拓展。最好用的twitter全球智能营销拓客平台：https://news.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、Twitter营销脚本的核心功能1、群发推文在Twitter营销中，推文是最基础也是最重要的内容形式。Twitter营销脚本的群发推文功能允许用户一次性向大量账号发布同样的推文。这种功能特别适合企业在发布新产品、开展促销活动或进行品牌宣传时，能够确保信息快速覆盖目标用户群体。通过自动化的方式，企业可以批量发送推文，极大节省了时间和人力成本，帮助企业更加高效地传递信息。2、批量私信除了推文，私信也是企业与潜在客户沟通的重要渠道。Twitter营销脚本的批量私信功能可以帮助企业向多个用户同时发送个性化的私信，这在进行精准营销和用户关怀时非常有效。通过批量发送私信，企业能够在短时间内与大量用户建立联系，进一步促进用户互动和转化率。3、评论管理企业在Twitter上的影响力不仅体现在推文的数量上，还体现在与用户的互动中。Twitter营销脚本提供了强大的评论管理功能，可以自动化地对特定推文进行评论、点赞或转发。通过这种方式，企业可以提高自己推文的互动率，增加推文的曝光度。同时，批量评论功能还能帮助企业迅速回应用户的反馈，提升用户体验和满意度。4、批量转推和扒贴对于企业来说，能够在合适的时间通过转发或引用有价值的推文，能够增加其在社交媒体上的活跃度和影响力。Twitter营销脚本的批量转推功能允许企业快速转发多个用户的推文，或者引用行业内的热门推文，从而增加企业在相关领域的影响力。而扒贴功能则能够帮助企业从竞争对手或行业内的推文中提取有价值的信息，优化自己的内容策略。5、批量注册和账号修复在Twitter的全球营销中，企业常常需要管理多个账号进行不同市场的营销活动。Twitter营销脚本提供了批量注册账号和批量修复账号的功能。通过这两个功能，企业可以轻松创建大量新账号，用于不同地区或语言市场的推广。同时，针对由于某些原因导致的账号异常，脚本还能快速进行批量修复，帮助企业保持账号的正常运行和营销活动的持续进行。二、Twitter营销脚本的显著优势1、提供大量老号和耐用号在Twitter营销中，老账号由于活跃时间较长，拥有较高的信誉度和互动率，往往比新注册的账号更具优势。Twitter营销脚本能够为企业提供大量的老号和耐用号，这些账号经过优化和养护，可以帮助企业更好地进行市场推广和客户互动。使用这些高质量的账号，企业能够提高推文的可信度，并大大增加推文的曝光和转化效果。2、自动化运营，提升效率通过Twitter营销脚本，企业可以实现自动化的营销工作，极大提高了运营效率。无论是群发推文、批量私信，还是评论管理和账号修复，所有操作都可以通过脚本一次性完成，避免了手动操作的繁琐和低效。对于需要频繁在Twitter上发布内容和进行互动的企业，自动化工具不仅可以节省大量时间，还能确保营销活动的持续性和一致性。3、助力海外业务拓展Twitter作为全球性的平台，覆盖了众多不同国家和地区的用户群体。Twitter营销脚本的多账号管理、批量操作、全球化用户采集等功能，特别适合那些希望拓展海外市场的企业。无论是在北美、欧洲还是其他区域，企业都可以通过这款工具进行精准的市场营销，将业务拓展到全球各地。4、灵活的内容操作和互动Twitter营销脚本不仅提供了强大的内容发布功能，还能够灵活地进行用户互动。企业可以根据不同的需求，制定推文发布的计划，或者根据用户的评论进行智能化的回复。这种互动方式能够帮助企业快速响应市场变化，增加用户的黏性，并提高整体的品牌形象。Twitter营销脚本的应用场景1、品牌推广通过Twitter营销脚本，企业可以在短时间内覆盖大量的目标用户群体，进行大规模的品牌推广。无论是新品发布、促销活动，还是品牌故事传播，自动化的推文和私信功能能够确保企业的信息传递更快、更广泛。2、客户关系维护通过批量私信和评论管理功能，企业可以与客户进行持续的互动，及时回应客户的需求和反馈。这种快速的客户关系维护不仅能够增加客户的满意度，还能增强品牌的忠诚度。3、市场竞争分析Twitter营销脚本的扒贴功能能够帮助企业收集行业内竞争对手的推文和策略，从而更好地了解市场趋势，优化自己的营销策略，保持竞争优势。通过Twitter营销脚本帮助企业在全球化的Twitter平台上实现自动化的营销操作。无论是推文的群发、批量私信、评论互动，还是账号的批量注册和修复，Twitter营销脚本都能大幅提升企业的营销效率和效果。对于希望在Twitter上快速扩展业务、提升品牌影响力的企业来说，Twitter营销脚本无疑是一个值得投资的强大助手。通过这种工具，企业能够更加精准、高效地进行全球市场的开拓，为企业的发展提供坚实的保障。免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel感兴趣的小伙伴，可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦！

Zalo是越南广受欢迎的社交应用，许多企业希望通过此平台与潜在客户建立联系。LIKE.TG推出Zalo云控营销拓客平台是一款全球领先的智能化营销工具，专为企业设计，旨在快速提升Zalo用户数量并优化营销效果。最好用的Zalo云控系统：https://news.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、Zalo全球智能营销拓客平台 功能亮点1、Zalo群发：设置群发时间周期，群发间隔频率，支持群发文本/图片；2、Zalo拉群：设置群上限数量，过滤已拉群，多种拉群模式选择；3、Zalo加好友：设置打招呼内容，发送时间周期，间隔频率，以及来源通道；4、Zalo筛选：支持号码数据筛选，筛选已开通Zalo用户号码；5、Zalo批量注册：支持越南地区及老号卡商，一键选择在线批量注册；6、Zalo客服坐席系统：支持单个客服绑定多账号承接客户，附近人功能，地图随机选点；7、Zalo扫码登录：支持系统内账号登录到Zalo手机端、电脑端、网页端。二、Zalo超级玩家分身号库：1、筛选号：批量筛选已开通号码；2、冲锋号：群发/拉群任务必备号；3、客服号：承接引流过来用户粉丝精准聊天；4、后补号：批量系统健康养号，随时替补任意工作主号；通过LIKE出海的Zalo云控营销拓客平台的这三大引流功能，企业能够以更快的速度和更高的效率进行Zalo营销推广，从而提升品牌知名度与销售业绩。如果你是一家希望在Zalo上拓展市场的商家，Zalo云控营销拓客平台定能为你提供意想不到的助力！如需获取免费体验，请随时联系客服。免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel感兴趣的小伙伴，可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦！

利用海外社交媒体进行营销推广可以跨越地域限制，打开全球市场的大门。尽管主流的社媒平台聚集了庞大的用户群，但企业在海量用户中精确定位并吸引其目标客户群体仍是一项挑战，这是在全球范围内推广时必须克服的难题。最好用的号段筛选工具：https://news.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel为了精准定位目标客户，数字星球号码筛选工具，它不仅仅是一个简单的号码筛选工具，而是一个集号码生成、全球社交账号筛选、群采集等多种功能的一站式跨境营销工具。数字星球号码筛选工具支持社交、金融、电商和其他平台筛选，通过多社交平台筛选功能，助力企业快速获取大量目标国家地区的用户数据。一、数字星球平台模式支持自筛模式、代筛模式、细筛模式、定制模式等。二、数字星球平台优势聚合全球二十多个全球社交等吃喝玩乐住行的应用一站式实时极速筛选数字星球号码筛选工具其他功能亮点：1、过滤出有效Whatsapp用户电话号码: 通过数字星球系统的Whatsapp筛选工具，用户可以快速地过滤出有效的Whatsapp用户电话号码。这意味着企业能够更加准确地找到目标客户群体，提高营销效率和销售成果。2、自行上传号码数据 / 全球号码自定义生成：数字星球筛选工具支持用户自行上传号码数据或者自定义生成号码，让企业获取更加符合自身需求的客户数据。3、筛选用户最后上线时间范围：数字星球筛选系统支持用户对筛选对象进行最后上线时间的设定，可以帮助企业快速找到最近在线的潜在客户。4、可导出数据：数字星球筛选系统还支持用户将过滤出来的有效数据进行导出，方便用户进行后续的营销和推广。数字星球为全球客户提供支持全球236个国家的精准号码批量的筛选检测，目前支持WhatsApp/Line/Zalo/Facebook/Telegram/Instagram/Signal/Amazon/Microsoft/Skype/Binance/Twitter/LinkedIn/Viber/Snapchat/KaoKaotalk/Wish/IOSAndroid/Mobile Check等二十多个集合全球社交等吃喝玩乐住行等应用。号段筛选服务请联系LIKE.TG✈官方客服: @LIKETGAngel感兴趣的小伙伴，可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦！

WhatsApp，作为全球主流的即时通讯平台，不仅提供了一个安全的沟通环境，还因其开放性和灵活性，成为企业进行营销推广和客户开发的热门选择。为了帮助企业更高效地利用WhatsApp进行营销推广，LIKE.TG--WhatsApp智能拓客大师云控打造而生，它是一款专门针对WhatsApp开发的高效获客工具，旨在帮助用户实现客户流量的快速增长。最好用的WhatsApp云控系统：https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、WhatsApp智能拓客大师云控主要功能1、云控群控多开：允许用户在无需实体设备的情况下，通过网页云控群控大量WhatsApp账号。这种方式不仅降低了设备成本，还能够在一个网页运营管理多个WhatsApp账号，提高了操作的便捷性和效率。2、一键养号：系统通过互动话术的自动化处理，帮助用户快速养成老号，从而提高账号的活跃度和质量。这对于提升账号的信任度和营销效果尤为重要。3、社媒聚合营销：支持全球100多种语言的双向翻译功能，以及多账号聚合聊天，极大地方便了全球交流和团队协作。二、WhatsApp智能拓客大师云控|系统具备多种功能，可以满足企业不同层面的需求1、批量超链群发：支持文本，图片，语音，超链，模板内容群发，智能回复筛选客户，可自定义群发任务，任务结束生成数据报表。2、批量协议拉群：提供稳定的WS拉群协议，将好友批量拉群，可设置多个群链接，自定义群人数，自动过滤已拉群用户，确保信息覆盖的最大化。3、坐席数据可视化：支持实时粉丝监控、流量来源追踪、自动化标签、风险监控管理，生成可视化报告，帮助简化数据分析和优化营销策略。4、好友添加计数+添加分流：支持好友添加计数以及添加分流功能，使好友添加过程更为有序。5、账号资料继承和员工子账号：支持账号资料的继承，保留账号客户资料，开通员工子账号，提高团队协作和效率，简化账号管理流程。三、通过实施WhatsApp智能拓客大师云控，企业可以获得以下效益：1、提升运营工作效率，降低运营成本；通过自动化处理重复任务，释放人力资源，让团队专注于更有价值的工作。2、增强用户体验：快速响应用户的需求，提供及时的服务，增加用户满意度和忠诚度。3、优化营销效果：凭借精准的数据分析，调整营销策略，提高转化率。免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel感兴趣的小伙伴，可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦！

在数字时代，即时通讯应用已成为企业营销的重要工具之一。LINE，作为全球主流的即时通讯平台，不仅提供了一个安全的沟通环境，还因其开放性和灵活性，成为企业进行营销推广和客户开发的热门选择。为了帮助企业更高效地利用LINE进行营销推广，LIKE.TG--LINE云控应运而生，它是一款专门针对LINE开发的高效获客工具，旨在帮助用户实现客户流量的快速增长。Line智能云控拓客营销系统适用于台湾、日本、韩国、泰国、美国、英国等多个国家地区。它集批量注册、加粉、拉群、群发、客服等功能于一体，为您提供全方位的LINE海外营销解决方案。最好用的LINE云控系统：https://news.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel什么是云控？云控是一种智能化的管理方式，您只需要一台电脑作为控制端，即可通过发布控制指令，自动化完成营销工作，并且不受数量限制。一、Line智能云控拓客营销系统主要功能1、云控群控多开：允许用户在无需实体设备的情况下，通过网页云控群控大量LINE账号。这种方式不仅降低了设备成本，还能够在一个网页运营管理多个LINE账号，提高了操作的便捷性和效率。2、一键养号：系统通过互动话术的自动化处理，帮助用户快速养成老号，从而提高账号的活跃度和质量。这对于提升账号的信任度和营销效果尤为重要。3、员工聊天室：支持全球100多种语言的双向翻译功能，以及多账号聚合聊天，极大地方便了全球交流和团队协作。二、Line智能云控拓客营销系统优势：LINE养号：通过老号带动新号或降权号的权重提升，实现自动添加好友和对话功能；LINE加好友：设置添加好友的数量任务、间隔时间和添加好友的数据，批量增加好友；LINE群发：设定群发的时间周期和间隔频率，支持发送文本、图片和名片；LINE拉群：设置群上限数量，过滤已拉群，提供多种拉群模式选择；LINE筛选：支持对号码数据进行筛选，找到已开通LINE的用户号码；LINE批量注册：支持全球200多个国家和地区的卡商号码，一键选择在线批量注册；LINE坐席客服系统：支持单个客服绑定多个账号，实现对账号聊天记录的实时监控；LINE超级名片推送：支持以普通名片或超级名片的形式推送自定义内容，实现推广引流。 Line智能云控拓客营销系统提供了一个全面的解决方案，无论是快速涨粉还是提升频道活跃度，都能在短时间内达到显著效果。对于想要在LINE上推广产品、维护客户关系和提升品牌形象的企业来说，Line智能云控拓客营销系统无疑是一个值得考虑的强大工具。通过Line智能云控拓客营销系统，实现营销的快速、准确传递，让您的营销策略更加高效、有力。通过LIKE.TG，出海之路更轻松！免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel感兴趣的小伙伴，可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦！

It's no surprise you want to become a paid Instagram influencer, but the idea of getting your posts sponsored might seem laughable if you’re just posting pictures of your brunch instead of skydiving pictures in Australia.But you’re probably more marketable than you think — as Instagram is a popular channel for influencers to partner with all kinds of businesses to post all kinds of content across topic areas for all types of influencers, from micro-influencers to viral celebrities.I‘ve put this guide together to show you how to get brand deals on Instagram. Read on for actionable tips that’ll help you get your first deal.What's a Sponsored Instagram Post?There are two main types of sponsored Instagram posts: a brand that creates a post and pays Instagram for access to a custom audience, and a brand that pays an influencer or creator to share content that features the brand/business in some way.Here's more detail on each type of sponsored post.Promoted Posts AdsJust like X (formerly Twitter), LinkedIn, and Facebook, Instagram comes with a native ad management platform.Advertisers can use this tool to customize a target audience — using attributes like age, sex, location, and interests — and invest a specific amount of money to get their post in front of Instagrammers who identify with this audience.The thing I’d like to note here is that the advertiser is making and publishing the post. They're paying Instagram for the audience they want access to, but the post is theirs to create.Paid SponsorshipsConversely, paid sponsorships happen between a brand and an influencer on Instagram. The creator will have a brand and an audience relevant to the business.I like to think of it as social media product placement. Just like a business might pay a TV show to have its brand of soda on the countertop in the series finale, it can also pay a person on Instagram to hold that same soda in a picture on their Instagram feed.With the basics out of the way, let me walk you through how to start getting sponsorships.How to Get Sponsored on InstagramDefine your brand.Know your audience.Post consistently.Use hashtags and geotags.Tag brands in your posts.Include contact information in your bio.Pitch paid sponsorships.Know your worth.1. Define your brand.A niche determines the subject matter around which your content revolves. Do you want to post food and health-related content or focus on fashion? Whatever the case, it's an important step in establishing your brand.In addition to the type of content you post, branding has a lot to do with your overall aesthetic. How do you want to style your posts? What's your messaging? To further solidify your brand, you might want to consider creating a cohesive feed theme (use these feeds for inspiration).Beyond that, consistency is key. A good influencer's posts are distinguishable and unique — a user flipping through their feed should be able to recognize the content as belonging to one influencer. After all, trust builds as a user continues to see the same type of content on an influencer’s profile.Anthony Miyazaki, marketing consultant and professor of marketing at Florida International University, considers consistency one of the most important factors when assessing influencers for his clients.Miyazaki often recommends his clients “seek out influencers who have maintained the same personality, vibe, tone, and style for at least 18 months.”To further enhance the consistency of your brand, I recommend you connect your Instagram brand with any other online presence.Creating a website with a similar aesthetic and messaging is a good way to do this. The more you unify your social media accounts, the easier it will be for brands to distinguish how you can help them.Pro tip: If you have a website or other social media accounts, consider using Linktree to provide a menu of links to your other accounts. This way, you only have to share one link that provides users access to all your different accounts online. (Linktree offers a free and paid plan.)2. Know your audience.Up to 34% of social media marketers pick an influencer based on how much their audience engages with the content they post. The truth? You can only get the most engagement by understanding and fulfilling your audience's needs.If you understand your audience, you can also correctly identify which brands will succeed most from sponsoring you.When I spoke to Rahul Vij, CEO of WebSpero Solutions, he stated a good connection between influencers and their audience is crucial for brands because "they want to partner with influencers who feel genuine and relatable to their target audience.”As an example, Vij mentioned a campaign in which a fashion brand partnered with a micro-influencer focused on sustainable clothing.He noted that the brand found them appealing because despite “not being a huge celebrity, the influencer had a super-engaged audience who loved their fashion hacks and commitment to eco-friendly practices."So, to strengthen your understanding of your audience, I recommend you start by gathering the basics:What's the gender, age, and geographical location of your core demographic?Which of your posts do they like the best?What times of day do they respond best to content, and what can you infer from this?With this demographic information, you can start pitching partnerships to brands. After all, brands want to know who they can reach if they work with you.And a proposal stating something akin to “You'll be reaching thirty-something, working women, primarily from New York, who often use Instagram first thing in the morning and prefer fitness content” will undoubtedly hit harder than just saying, “You'll be reaching women.”Pro tip: You can tell what kind of content your audience likes by keeping an eye on how they engage with your posts. For instance, if a post has lots of likes, saves (bookmarks), and shares, it might mean they like that type of content.3. Post consistently.How frequently you post on social media will depend on several factors: how the platform works and the ecosystem on each platform you choose.Posting frequently on Instagram is important to getting a brand sponsorship because it shows you maintain a presence on the platform.That said, Instagram is algorithm-based, so a high frequency isn’t as defining a factor as sharing quality content, especially since the algorithm ensures that users don’t see too many posts from one single author at once.Adam Mosseri, head of Instagram, suggests sharing a couple of in-feed posts per week and a couple of stories per day.Pro tip: The best times to post on Instagram range from early afternoon to mid to late evening, specifically from 12 PM to 3 PM, 3 PM to 6 PM, and 6 PM to 9 PM. The best day to post is Saturday, and the worst is Monday.However, I urge you to also look at your profile analytics and see when you get the most interactions and overall engagement to determine the best Instagram posting schedule for you.4. Use hashtags and geotags.Instagram hashtags make your content discoverable, so they're necessary for growing your following. You can use up to 30 hashtags per post, but we recommend using an average of seven hashtags per post.I also find it’s best to use hashtags that are as relevant to your content as possible and ensure they aren’t broken or banned.Moreover, it‘s critical you choose hashtags that aren’t too broad. #Healthyliving, for instance, has over 20,000,000 posts, while #Healthylivingtips only has around 465,000. The less competition, the easier it will be for your content to get discovered.When you peruse a hashtag's page, you can also get a deeper sense of what types of content your post will be up against. #Healthylivingtips typically features posts with food recipes, so if your post is about cycling, using this hashtag might not be a good idea.Location tags are equally important but for a different reason. Geotags can help people find you if they're interested in a specific location. This helps you gain more followers and appeal to brands interested in reaching a particular demographic.For instance, a boutique may see you often post fashion tips from the California area, and they‘re looking to appeal to people in that region — it’s a win-win.Pro tip: I've found that using banned hashtags prevents your content from being shown to your audience. To avoid this pitfall, search for the hashtag you want to use on the explore page and open it. If there is a note about a community guideline violation, avoid it.I also suggest using tools like MetaHashtags to check and remove banned hashtags from your hashtag list.5. Tag brands in your posts.Okay, now you‘re officially ready to begin reaching out to brands. You’ve defined your brand and audience and have created quality, authentic posts. Now, you should have a pretty good idea of what types of businesses would benefit from a partnership with you.It‘s important to start small. If you’re interested in skincare, don‘t go straight for Estée Lauder. Instead, try tagging small skincare start-ups you’ve seen across Instagram in your posts.When customers ask questions like “Where can I get one?” or “How much?” tag the brand. They will soon see you've proven yourself a suitable sales partner and may reach out.Pro tip: You can tag brands in the photo/video, caption, or comments. My favorite method is using the comment section to repeatedly tag a brand while answering follower questions.And with 28% of marketers stating that brand mentions are a key metric for measuring the effectiveness of an influencer campaign, you definitely want to get as many of those as you can.Also, I suggest leveraging the power of hashtags while tagging brands to cast a wide net. Hashtags increase your content's visibility to a new audience, which might help you get more brand mentions.6. Include contact information in your bio.Consider your bio a chance to signal your interest in becoming an influencer. Include an email or website so they can reach you, and include a media kit if possible.For instance, @brittany_broski adds a Linktree link and includes her email in her bio.Furthermore, you should use a website or blog to expand on your brand and demonstrate your versatility. For instance, consider adding a press page to your website so brands can take a look at your services.And once you start getting sponsored by brands, you can add them to this page so brands can see you have experience as an influencer.Pro tip: I also recommend using your Story Highlights to convey any information you’d like sponsors to see about yourself. Whether it’s past brand collaborations or your rates, it’ll help potential sponsors decide faster.7. Pitch paid sponsorships.There's nothing wrong with reaching out to brands and offering your services. In fact, this approach to getting sponsorships is my favorite. With the right pitch, you might be able to land some gigs without waiting for brands to find you.Look for brands that clearly invest time and money into their Instagram presence. You can start by researching brands that are already sponsoring influencers in your niche or industry. And remember — it's okay to start small. Working with smaller brands will allow you to build a portfolio.Once you‘ve curated a list of brands that might want to partner with you, send them an email. In your pitch, clearly and briefly outline who you are, what you do, and any achievements you have in the field that make you an expert.Then, explain why you’re a good fit for the brand and include data such as follower count and average engagement rate.Alternatively, you might consider sending a brand a DM straight from Instagram. It‘s certainly more relevant to the job you’re vying for, but it might get lost if a brand receives hundreds of DMs a day.Pro tip: Tiffany Knighten, founder of Brand Curators, says that DMs and email aren't the only ways you can pitch to brands: “LinkedIn can be a great resource to find contacts who work directly for a brand. You can reach out to people in PR, marketing, or partnerships within the brand and send them a brief pitch along with your media kit.”In addition to reaching out to brands on different channels, I recommend customizing your pitches to each brand's individual needs. Doing this shows initiative and willingness to do the work that moves the needle for the brand.8. Know your worth.Make sure you know how much you'll charge when brands contact you or before you pitch your platform. Marketers typically pay between $501 and $10K for nano, micro, and macro influencers, with $10K+ budgets reserved for mostly mega influencers.While you‘ll want to have a minimum set, you can negotiate to encourage brands to pay more. Perhaps for $300, you’ll throw in five Instagram Story posts and a link in your bio to their website for 24 hours. You can use other Instagram features to sweeten the deal. As you grow, you'll be able to charge more.Pro tip: There's no doubt knowing your worth is essential. However, fixating on money can have downsides.Amelia Munday, marketing specialist at Custom Neon, explains that “being overly aggressive on compensation without considering the partnership’s collaborative nature can also sour deals. Influencers should approach negotiations as a mutual partnership rather than a one-sided benefit.”How to Get Brand Deals on InstagramActivate your creator account. Optimize your profile for discovery. Set up a portfolio. Keep an eye on the partnership messaging inbox. Browse projects.With 52% of businesses leveraging Instagram marketing, there are plenty of opportunities for you to get sponsorships. And this is especially true if you consider that you now have access to tools like the Instagram Creator Marketplace.Initially rolled out in 2022, the Creator Marketplace’s explicit purpose is connecting influencers and brands on Instagram. That means the platform puts the spotlight on you, so all you have to do is prepare to make the best of it.Here’s how.1. Activate your creator account.The Creator Marketplace is a public tool, meaning you and I can access it as long as we have Instagram accounts. But it's still being rolled out, so you must meet the following eligibility criteria to join for now:Be at least 18 years old.Be in a region where the marketplace is available (refer to the eligibility criteria for regional information).Be compliant with Instagram’s Community Guidelines and Monetization Policies.Adhere to the Branded Content Policies and Partner Monetization Policies.Convert your account from a personal to a professional account.2. Optimize your profile for discovery.After activating your account, you can start optimizing your profile to make it more discoverable by brands.My suggestion? Be as thorough as humanly possible. The more details and labels you provide for what you do, the higher the chances that brands will find you.Here’s how brands may search for influencers like you while using the discovery feature:Using keywords or hashtags. By searching “fashion” or “#designer,” brands can see posts from influencers in the fashion industry. Therefore, if I wanted to appear in these searches, I'd use more keywords and hashtags specific to that niche.Using filters. Brands can also refine their results using filters such as age, gender, location, interests, and follower count. This is where having a solid idea of who your Instagram followers are comes in handy.Following recommendations. Instagram recommends influencers to brands based on how relevant their content is to them. It analyzes factors like the content type you post, your interests, and the brands you work with.Browsing categories. Sometimes, brands will simply want to find all the creators in a specific category. So, make sure to choose the right category when switching to a professional account.3. Set up a portfolio.Up to 25% of social media marketers believe that working with influencers will become more important in 2024. For me, this is enough reason to package myself well so that when brands come knocking, they'll find me ready to unleash my creativity on their businesses.The portfolio feature does a great job of showing off your experience. I use it to show potential partners who I am, what I've worked on, and my previous partnerships. That way, I can let brands know that I’m capable of meeting their expectations.4. Keep an eye on the Partnership Messaging inbox.Once you get discovered, brands can invite you to take part in their projects. Projects allow brands to specify their needs (e.g., the kinds of content they expect from creators, posting frequency, and when they expect you to post).When brands send these projects directly to you, they land in your partnership inbox — a separate folder in your primary inbox dedicated to communication with brands.I personally think this feature is a great time-saver if you, like me, have experienced dozens to hundreds of DMs from your followers daily. Not to mention, it helps you avoid the risk of losing business by missing the message in the first place.That said, I would keep an eye out for brand invitations to projects because they usually have expiration dates and can also work on a first-come-first-serve basis. So, when an invitation comes through, make sure to respond promptly to create a great first impression and capitalize on limited opportunities.5. Browse projects.We‘ve talked about how brands can create projects and send them directly to creators they wish to work with. But there’s more to it. Brands can also make those projects publicly available to any creator on the marketplace.As the creator, you can browse projects and indicate interest in the ones you‘d like to work on by tapping the "I’m interested" button. So you don't have to sit and wait for brands to approach you.What‘s more, you can show interest in joining multiple projects simultaneously. This feature is particularly useful for creators who are just starting out to find their first deal — I’d be scrolling and smashing that "I’m interested" button, personally.Using #ad and #spon HashtagsBrands have come under fire in the past for working with influencers but not making it clear that the influencers were paid to share content.Department store Lord Taylor, for instance, settled charges with the FTC in 2016 after paying 50 influencers to wear a dress in their posts without hashtagging #sponsorship or #ad.Instagram prefers that influencers mark paid sponsorships as paid partnerships so their audiences know the intention behind the post. It‘s critical your followers know if you’re getting paid to promote a product. Ethics aside, it could destroy your account‘s credibility if you’re caught, and you could lose everything you've worked hard to build — namely, an authentic, trusting community.In 2017, Instagram released a paid partnership feature to combat this issue. If you tag a brand in a post and the brand confirms the relationship, the ad will be marked at the top with a “paid partnership” label. This also helps the brand gather data regarding how well the campaign is performing.If you truly don't want to post #ad or #spon, there are some ways around it. For instance, Airbnb created the hashtag #Airbnb_partner to signal a paid partnership without using the word “ad.”When in doubt, adhere to Instagram‘s policies. You can read Instagram’s branded content policies in full here.How to Disclose Paid Partnerships on InstagramIt’s a best practice to disclose paid partnerships to followers so they know that you and your partner will profit from the engagement you bring them.Here’s how you can easily disclose partnerships with brands for Feed, Stories, Live, Reels, and videos.Note: This feature is only available for business and creator accounts, and the steps are the same for desktop and mobile devices.Add a Paid Partnership Label to Instagram Feed PostsUpload your content and add your preferred caption and any filters or effects, then tap “Next.”Tap “Advanced settings.”Toggle the “Add paid partnership label” option underneath Branded content.Tap “Add brand partners” to search for the brand and add them to your post. You can add up to two brands.Optional: If your agreement with the brand allows them to use your content to run ads, toggle “Allow brand partner to promote” on.Tap “Done” to post your content.Add a Paid Partnership Label to Instagram StoriesOnce you’ve uploaded the story and added elements like text or a filter, tap the tag icon at the top of the screen.Tap “Add paid partnership label.”Tap “Add brand partners” and search for the brand you’re working with. You can add up to two brands.Optional: If your agreement with the brand allows them to use your content to run ads, toggle “Allow brand partners to promote” on.Tap “Done” to post your Story.Add a Paid Partnership Label to Instagram ReelsAfter you’ve uploaded your Reel and edited it to your choosing, tap “Next.”Tap “Advanced Settings.”Toggle “Add paid partnership label” into the on position.Tap “Add brand partners” and search for the brand you’re working with. You can add up to two brands.Tap “Done” to post your Reel.The post below shows the Paid Partnership label in a sponsored Reel from Yes Williamsburg.Add a Paid Partnership Label to Instagram LiveNote: When you’re Live, you can only tag brands you have approval fromWhen you go live, tap “Details.”Tap “Add brand partners” and search for the brand you’re working with to add a tag to your Live.Things to Consider Before Accepting an Instagram SponsorshipCongrats on getting to this stage! Now that you have one or more brands lined up, I suggest you consider the following before accepting the deal(s):1. The brand's audience.The most important thing to do is make sure your connection to the brand is there, which is why working with brands in your niche is important.For example, if you’re a fitness influencer, it would make sense to partner with athletic wear companies or local fitness studios, but it wouldn’t make much sense to partner with a travel agency.So, research the brand and look at its Instagram presence, the type of content shared, and the audience that engages with its content to see if it aligns with your brand and interests.Pro tip: Sponsor's goals aside, Munday says, “Instagram influencers should consider whether the brand fits their personal brand and ethos. They must think about the preferences of their audience and whether or not their followers will gain from the partnership.”Your followers make you who you are, so it's only fair to prioritize their needs before accepting an Instagram sponsorship. I recommend leaving deals that misalign with their interests or needs on the table.2. A brand's partnership eligibility requirements.Brands have eligibility requirements when they partner with influencers, so you should always review their criteria to ensure you meet their qualifications and that their capabilities don’t have unrealistic expectations for you and your processes.3. The fine print of your contracts.Protecting your content and ensuring the brand won’t misuse it is essential. You can read the fine print of your contract and partnership to see exactly how brands will use your content, and you can register for a DCMA account to make sure it's protected by copyright law and can’t be misused.Pro tip: According to Rex Huxford, director of demand generation at MD Clarity, one of the most common mistakes that green influencers make when they're getting started is not setting an end date for their content usage.Huxford recommends “setting a contract in writing outlining how long brands can use your content, where they can use it, and how they can repurpose it. You might not want them to have access to the content indefinitely, especially if your following blows up later.”4. Instagram’s partner monetization policies and guidelines.To use Instagram’s Monetization and Promotional tools on Instagram, you have to meet a few specific requirements. You must:Reside in a country where monetization and promotional tools are available.Adhere to and comply with all community guidelines.Comply with content monetization policies.Refrain from sharing misinformation.Only monetize authentic engagement (you can’t monetize artificial views or engagement).Comply with payment terms.Must have an authentic presence.You should also be familiar with rules and laws created by the Federal Trade Commission (or the equivalent in your country). Not complying with requirements and being transparent can cause significant legal issues and may make it harder for you to engage in partnerships in the future.5. The type of content you can monetize.All content that helps creators and publishers earn must follow specific rules:You can’t monetize static videos, static image polls, slideshows of images, looping videos, text montages, or embedded ads.You can’t monetize engagement bait, where you incentivize people to click a link or respond to a post through likes or comments, soliciting engagement.You can’t monetize content that is misinformation, misleading medical information, unoriginal content, or drugs.6. Payment amount and payment terms.It’s always important to evaluate the offers to make sure you’re compensated fairly and in alignment with your rate, partnership requirements (like how much content you share), and the effort you put in to create the content.If payment doesn’t align with your level of work, you have the right to negotiate a rate that matches what you’ll have to do, or you can step away if they don’t compensate you against your rate.Pros and Cons of Instagram SponsorshipsProsBuilding trust. Working with reputable brands can build your credibility with your viewers and audience because you work with a source they know, and the trust builds even higher if you recommend a product or service they purchase that positively impacts their life.Expanding your reach. Partnering with a brand expands your reach to your partners' audience, helping you grow your awareness and draw in new followers eager to hear from you.Monetization. Partnering with brands can help you monetize your platform and get paid for the posts or campaigns you run and are already an expert at creating.ConsLoss of authenticity. Sponsored content can feel inauthentic to viewers, especially if the content seems too sales-y. Since consumers usually prefer authentic content over all else, they may be skeptical of your ads.Legal issues. If you don’t comply with legal requirements and Instagram’s content monetization and sponsorship requirements, you risk non-compliance and losing the ability to use the Instagram feature or even the platform.Time-consuming. Sponsored partnerships can require a lot of time and effort to coordinate and create content, which can detract from your other content creation efforts.Over to YouGetting sponsored on Instagram can be challenging — it takes time, effort, and perseverance. But if you work hard to differentiate yourself in the industry and connect on a personal level with your followers, it can be extraordinarily rewarding.Editor's note: This post was originally published in July 2023 and has been updated for comprehensiveness.

Do you remember in 2012 when Mark Zuckerberg bought Instagram for $1 billion? It was a gamble. At the time of the acquisition, the platform was valued at half the purchase price, had 30 million users, and wasn’t generating revenue. Six years after the acquisition, Bloomberg estimated Instagram at 100 times that. Today, the platform has over 1 billion active users worldwide with diverse demographics, behaviors, interests, and habits — making it prime territory for targeted advertising. Instagram advertising is a fascinating process that involves competition, calculation, capital, and strategy. Let’s discuss how these factors influence costs, so you can decide how to implement Instagram advertising into your overall budget spend this year. How much do Instagram ads cost?The cost for Instagram ads hovers between $0.70 to $1 per click on average. That being said, costs tend to vary based on a variety of factors, such as industry, location, and ad placement. More competitive industries and demographics generally have higher advertising costs. In some cases, Instagram ads can exceed $5 per click. Advertising on Instagram can be an accurate and effective way of reaching the right prospects at various stages in their buyer’s journeys. If done right, your business can leverage the platform to generate interest in your products or services and turn users into customers. But, how should you approach placing ads on the platform? What should your budget look like? And who should you be targeting? You’ll need to answer those questions before launching your campaign. But before you approach any of them, you have to understand how the platform calculates advertising costs. How are Instagram ad costs determined? Instagram ads are bought on an auction bidding system that ultimately dictates their prices. An advertiser starts by establishing their campaign budget and submitting a bid. Budgets are exactly what they sound like — the total amount of money a company is willing to allocate for an entire campaign. A budget is structured either on a daily basis or by the total cost of a campaign lifecycle. Bids are the maximum amount of money a company is willing to spend on each user that completes the ad objective. That objective could include anything from viewing a video to clicking on a website link to downloading a mobile application. Ultimately, objectives always revolve around improving brand awareness, driving consideration, or converting potential leads. In an auction, Instagram determines which advertisement will create the most value for its users and selects a winner on that basis. That value is established by three primary factors: The advertiser’s bid amount How likely a user is to complete the specific action the ad is optimized for, otherwise known as estimated action rates How likely a user is to be interested in the ad itself, otherwise known as ad quality and relevance As the winner, you get to place your ad in the space your competitors were vying for. You are charged on a cost-per-click (CPC) basis, and your ads remain live until your budget runs out. During your campaign, you can track your campaign performance using an analytics tool, like LIKE.TG’s Ads Software tool. The amount of money it takes to win that auction will depend on the demographics you’re targeting, time constraints, and strategic placement within the app. More on that in the following section. What can make Instagram ad costs vary? Age Range It’s no secret that Generation Z’ers, millennials, and boomers probably will engage with your ads in completely different ways. A clothing brand selling pleated khakis and golf shirts will likely perform better with mature prospects watching PGA Tour videos than 13-year-olds scrolling through SpongeBob memes. Additionally, users in different age brackets have varying online behaviors, with some spending much more time than others on social media. This means that certain age ranges will be more lucrative and, in turn, more competitive for Instagram ad placements. Timeframe Instagram ad prices fluctuate based on the time of day, day of the week, and time of year. When posting on the timeline or on stories, brands take into account the days and times, as that has an impact on how the content performs. Unsurprisingly, advertising prices also consider user activity and fluctuate prices based on this. Cost-per-click can also shift as the year progresses. With each season comes different spending habits along with the rise and fall of certain brands’ popularity. For instance, air conditioning companies likely garner more interest in the summer months than they do in the dead of winter. On that same token, it may cost more to advertise in the weeks leading up to Christmas and Black Friday compared to other weeks in the year. Consumer interests and habits change with the seasons — and Instagram ad costs typically follow suit. Gender As of 2021, 50.8 % of Instagram users identify as female, while 49.2% identify as male. Though that difference may seem unremarkable, it can have some meaningful implications on how much Instagram ads cost. Remember — over a billion people use the application, so a 1.6% discrepancy isn’t trivial. That difference — among other factors – can account for slight cost discrepancies between Instagram ads targeting women and those targeting men. Though the gap in cost-per-click for men and women might be as small as a few cents, that can add up to dollars quickly. Ad Placement The placement and advertisement type within the platform impact your ad’s cost-per-click. Ads in Instagram stories tend to be less expensive than feed placements. However, some experts — including LIKE.TG Senior Marketing Manager Jillian Hope — suggest designing unique ads for both stories and feed placements to get the most efficient results for your budget. Ultimately, paying fair prices to reach your targeted users takes some finesse. There’s no definitive answer to how much Instagram ads cost, as multiple elements play a role. So while you’ll never know exactly how much your Instagram ads will cost, you should understand the factors that could shape the way you advertise and build your advertising strategy around them.

In recent years, we've seen the power of video on the internet — Facebook alone gets eight billion average daily views, and YouTube's video platform has enabled young teens to become national superstars (Justin Bieber, anyone?). Also, a Cisco report estimates that, by 2022, watching video will account for 82% of internet traffic. There are various channels for marketers to consider when sharing videos, like the above-mentioned YouTube and TikTok or Snapchat. There’s also Instagram TV (IGTV) which, launched in 2018, is different from Instagram Stories. What is IGTV?IGTV is Instagram’s video feature that allows creators to make and share long-form video content with their audience. Additionally, IGTV is primarily meant for smartphones, as the videos are vertical, and users don’t need to rotate their devices to watch. If you're interested in testing out the app for your own business or simply want to know which brands to follow on the app, you're in luck — here, we've compiled all the tips and information you need to get started with IGTV. How do you download IGTV?You can access IGTV directly within the native Instagram app. Simply launch your profile, navigate to the Explore tab, and select IGTV from the carousel menu. There is also a standalone IGTV app that you can download from the app store. To get it, simply go to the App Store or Google Play, search for IGTV, and click Get or Install. IGTV Video Length Anyone with an Instagram account can upload an IGTV video. Unlike Instagram Stories' 15-second video limit, IGTV videos can be up to 15 minutes long when uploaded from a mobile device and 60 minutes when uploaded from the web. How do you make an IGTV channel?To make an IGTV channel, you need to download the IGTV app and sign in with your Instagram account login info. Next, select the Settings gear icon (next to your account profile photo), and click Create Channel. How To Make IGTV Videos To upload and edit your IGTV video title and description, follow these steps: 1.Open the IGTV app and click on your profile icon. Then, click Upload Video. If you haven’t yet given permission, you will be asked to allow IGTV access to your video library. 2. Select the video you want to upload. 3. Click Next in the top right-hand corner. 4. Add your preferred video title and description, and edit the cover image, which users will see before the video begins playing. 5. Click Post to publish your video. You can also upload a video to IGTV from the native Instagram app. Here are the steps: 1. Navigate to your profile and select the plus sign icon on the top right-hand side of the screen. 2. When the Create menu pops up, select IGTV video. 3. Select the video you want to upload, choose your preferred cover, and add a title and description. 4. Click Post to IGTV. IGTV Analytics IGTV provides the following in-app analytic insights for your videos: views, likes, comments, average percentage watched, reach, saves, and interactions. To get these insights, open your IGTV app and click on one of your published videos. Then, follow these steps: 1. Open your video, and then click the "..." icon at the bottom. 2. Select View Insights. 3. The IGTV Video Insights menu should appear and contain your audience analytics info. As this video is just a test, there is no analytics data for the video. How To Find Videos and Channels On IGTVWhen you open the IGTV app, you can use the search bar to find videos and channels.If you’re unsure what you’re looking for, you can scroll through suggested videos based on accounts you’re following, popular videos, or videos recommended for you based on your account activity. In the Instagram app, you can find someone's IGTV by navigating to their profile page. Above their image gallery, you should see the IGTV icon. If you click it, it will bring you to the person or brand’s IGTV channel. The image below displays the IGTV channel preview from popular internet show The Daily Show. Watching Videos on IGTV As soon as you open the IGTV app, a video will immediately start playing — presumably with the hope that users will become immersed in the content. To watch a video, simply click on it. If you're not interested in watching it anymore, you can scroll up to see other options. There are four video categories: For You, Following, Popular, and Continue Watching. You can scroll left and right to view your options and select the one you want to watch. As mentioned above, you can also use the search bar to search for channels you’re already familiar with or to see if someone you’re interested in has a channel. To watch an IGTV video within the Instagram app, navigate to a user’s profile, select the IGTV icon, and pick the video you want to watch. Best IGTV Channels and Brands to Follow There are hundreds of brands and channels that create impressive and unique IGTV content. If your business is starting from scratch and looking for inspiration, here are a few channels and brands you’ll want to check out: Netflix View this post on Instagram NAACP View this post on Instagram The Daily Show View this post on Instagram National Geographic View this post on Instagram Food Network View this post on Instagram Top Influencers on IGTV While IGTV doesn’t have the same audience reach as Instagram or YouTube, it is still a worthwhile platform to use to reach your audience members, especially if they don’t use other video sharing apps you’re on like TikTok, Snapchat, or YouTube. Below is a list of IGTV content creators using the platform to create content that appeals to their specific niche. LaBeautyologist View this post on Instagram Hannah Stocking View this post on Instagram AskDrJess View this post on Instagram Huda Kattan View this post on Instagram David Chang View this post on Instagram How to Share an IGTV VideoSelect a video, and swipe down on the video preview image to make the browse menu disappear.If you want to share within Instagram, click the paper airplane icon at the bottom of the video. Type a name (or create a group) into the search box, click the username, and press Send. You can also add your own message before sending the video.If you want to share the IGTV video outside of Instagram, press the three-dot icon at the bottom of the video. Then, select Copy Link. Now you can paste the link in a text or email to send to friends. Ultimately, it's up to you to decide whether IGTV offers valuable benefits for your business. It's critical you consider your audience's preferences when deciding — would they prefer to watch your brand on IGTV, or are they consuming content elsewhere? If you feel your brand does well in relatively unmarked territory, perhaps you want to give IGTV a try. Get out your camera, record some unedited behind-the-scenes looks at your company, and press Post. Your audience insights will tell you soon enough whether it's an avenue worth pursuing.

Posting Instagram content when your audience is most active on the app increases chances of engagement, brand awareness, referral traffic, and conversions. However, it's not always efficient to hover over your phone or laptop to post on Instagram at the perfect moment — so you'll need a way to schedule Instagram posts ahead of time. This is where Instagram scheduling software comes into play. Can you schedule Instagram posts? Why You Should Schedule Your Instagram Posts Instagram Scheduling Best Practices Best Way to Schedule Instagram Posts Tools for Scheduling Instagram Posts LIKE.TG Social Media Management Software Later Tailwind Buffer Sked Social Sprout Social Loomly How to Schedule Instagram Posts Schedule Your Instagram PostsCan you schedule Instagram posts? Yes! If you're a content creator or business owner with access to Meta's Creator Studio, you can connect your Instagram account to Creator Studio to schedule posts. If you don't have Creator Studio, Instagram's API lets users of marketing tools like LIKE.TG schedule Instagram posts in advance. It's also worth mentioning that Instagram is testing a new in-app tool to schedule posts and Reels. In October 2022, a Meta spokesperson said, "We are testing the ability to schedule content with a percentage of our global community." That same month, Twitter user @WFBrother posted a screenshot showing how the tool works. Now you can schedule posts on the Instagram app! ✨You can schedule posts and reels by going to Advanced settings when creating new content. #[email protected]/yJykq108wK— ㆅ (@WFBrother) October 18, 2022 However, the tool is still in the testing stage, so you'll need to rely on either Meta's Creator Studio or third-party social media scheduling software to schedule your content. Why You Should Schedule Your Instagram Posts There are many reasons you should get in the habit of scheduling your Instagram posts. One reason is that it saves valuable time and gives you the opportunity to plan and execute a comprehensive marketing strategy. Think about it — instead of scrambling to post content at the perfect time, you're able to schedule a string of compelling posts that include stories, Reels, carousels, polls, and more in advance. You'll also have more time to interact with followers and reply to comments, which can build lasting relationships with customers and generate leads.Instagram Scheduling Best Practices Here are some best practices to keep in mind when scheduling posts to Instagram. 1. Schedule posts to go live when your audience is the most active. Track how your posts perform at different times, and use that information to optimize your posting schedule. To get you started, here are some great posting times, according to Search Engine Journal: Monday: 6 a.m., 11 a.m., 1 p.m. Tuesday: 8-10 a.m., 2 p.m. Wednesday: 9-11 a.m. Thursday: 11 a.m. - 2 p.m., 7 p.m. Friday: 10 a.m. - 12 p.m., 2-4 p.m. Saturday: 8-11 a.m. Sunday: 6-8 p.m. 2. Craft your captions with care. If you're scheduling content ahead of time, there's no need to rush writing your caption. Take the time to figure out the right hashtag to use, the right accounts to tag (if any), and a compelling call to action. 3. Engage with your audience. The time you save by scheduling posts can be used to connect with your audience, Block off time to reply to comments, and host polls. If your audience tags you in a story, post that story to your account. Best Way to Schedule Instagram Posts The simplest way to schedule Instagram posts will be via Meta's Creator Studio if you have access to it. To schedule posts via Creator Studio, do the following: Connect your Instagram account to Creator Studio. Click "Create Post." If you have more than one Instagram account connected to the studio, click the account you want to post to. Add a caption. Click "Add Content" to select the video or photos you want to post. Click "From File Upload" to upload new content, or "From Facebook Page" to post content you already shared to Facebook. Click the arrow next to "Publish." Select "Schedule." Choose the date and time you want your content to post on Instagram. Click "Schedule." If you don't have Creator Studio, you can use plenty of excellent, user-friendly scheduling software. Here are some of your best options.1. LIKE.TG Social Media Management Software Price: $0/month (Free), $45/month (Starter), $800/month (Professional), $3,600/month (Enterprise) With LIKE.TG's Social Media tool, which is part of LIKE.TG Marketing Hub, you can schedule and publish social posts to Instagram, Facebook, Twitter, and LinkedIn. From within LIKE.TG, you can edit your post, schedule it, and add @mentions to tag other accounts and users. Upload the image you want to share on Instagram to LIKE.TG, then drag and drop it into the post you're scheduling. You can preview the final post before it goes live to see what your visitors will see. After you choose the date and time, your Instagram post will be shared and previewed. Tag it with a relevant LIKE.TG campaign, so all your social posts associated with a marketing campaign you're already running are organized. Once you schedule your post, you can select "Schedule another" to plan another social post. There's an option to auto-copy and paste content from the post you just scheduled so you can plan similar posts for different dates, times, and platforms. Lastly, if you're using LIKE.TG's social tool to schedule and publish across other platforms, target specific audience groups (for instance, you can target specific countries or languages on Facebook). Get LIKE.TG's Social Media Management Software to help you focus more on connecting with your customers and target audience by using time-saving publishing and scheduling tools that prioritize social interactions. 2. Later Price: Free, $18/mo (Starter), $40 (Growth), $80 (Advanced) Later is a social media post scheduler dedicated to Instagram. The platform includes a full social content calendar, drag-and-drop post planning, and the ability to publish automatically to your Instagram Business profile. In addition, the service's Linkin.bio feature allows you to link individual posts to specific product pages.3. Tailwind Price: Free, $12.99/mo (Pro), $19.99 (Advanced), $39.99 (Max) Tailwind is a social media scheduler and innovative assistant platform specifically for Instagram and Pinterest. Using smart features like bulk image uploading and the built-in Hashtag Finder, the tool allows small businesses to personalize their Instagram posts and get them scheduled quickly. The tool also allows you to visually plan and preview your Instagram post schedule and grid via a single dashboard your audience will see before posting.4. Buffer Price: Free, $6/mo (Pro), $65/mo (Essentials), $12/mo (Team), $120/mo (Agency) Buffer allows you to schedule social media posts across six social networks: Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+. Buffer for Instagram makes it easy to manage and schedule your posts via a single dashboard. There's an option to include hashtags in your Instagram post in the Comments section versus in the caption (to keep the post and caption as simple as possible). Using Buffer's social media analytics feature, you can also analyze your Instagram posts to determine what worked among your target audience. In addition to a mobile app for iOS and Android, Buffer also offers an extension for your internet browser.5. Sked Social Price: $25/mo (Fundamentals), $75/mo (Essentials), $135/mo (Professional) Sked Social offers an Instagram scheduling and auto-posting tool for Instagram posts and stories. Using the tool, you can plan to post your stories automatically, whether photo or video, so you never have to intervene or receive reminders to click "Post" again. You can also schedule your Instagram posts via iOS or Android to upload content directly from your mobile device's camera roll.6. Sprout Social Price: $249/mo (Standard), $399/mo (Professional), $499/mo (Advanced) Sprout Social is a social media management platform that's clear with six major social networks, including Instagram. It has a social media content calendar allowing you to schedule your social posts and measure engagements once live. Easily upload the image you want to post on Instagram, add the caption and other Instagram post details (e.g., location), and then schedule it to go out at the date and time of your choosing. The tool's social listening abilities also help you identify unique trends across your Instagram content and then apply these trends to the rest of your Instagram marketing strategy.7. Loomly Price: $26/mo (Base), $59/mo (Standard), $129/mo (Advanced), $269/mo (Premium), Request Quote (Enterprise) Loomly is a brand success platform with content management and social media publishing and scheduling features. Schedule your social media posts in advance — there are automated scheduling and publishing options for various social platforms incl,uding Instagram, Facebook, Twitter, LinkedIn, and Google. Loomly also offers automated Instagram Ad (and Facebook Ad) publishing. With the platform, you easily manage your organic and paid social media content — you can also get notifications (via email, Slack, and more) whenever one of your team members works on a piece of social content to make for easy team-wide collaboration. The tool provides social media post recommendations based on trends, events, holidays, and social platform best practices. Next, let's dive into how to schedule Instagram posts for an Instagram Business page — for the sake of this post, we'll use LIKE.TG as our scheduling and publishing tool. 1. Ensure you have admin access to your Facebook Business Page. Instagram and Facebook might be separate accounts to you personally, but businesses that want to automate their Instagram posting schedule will need to tether both accounts together. So, you'll need the username and password of your business's Facebook account to do this — in other words, head over to the Instagram Business landing page to set up your account if you don't already have one. 2. Switch to your Business profile on the Instagram mobile app and connect this account to Facebook. If you have a personal Instagram account, you probably know you can manage more than one profile from the app — and the other profile is your business account (keep in mind you'll need an Instagram Business account to schedule Instagram posts in LIKE.TG). To switch to your Instagram Business page from your page, navigate to your profile on your mobile device and tap the three dots in the upper-right corner of your screen. Then, in the next screen, select "Switch to Business Profile," as shown below: Under "Settings," select "Linked Accounts." Here's where you can choose Facebook and link your two accounts together. You might be asked to "Log in With Facebook," at which point you'll enter your business account's username and password. Otherwise, select "Continue as [yourself]." 3. Open LIKE.TG and integrate your Instagram profile with the "Social" tool. Now that your Instagram profile is anchored to Facebook, you can integrate it with your post scheduler. As mentioned, we will use LIKE.TG's Social tool for our purposes. Open LIKE.TG, select "Settings" > "Marketing" > "Social" > "Connect Account" > "Facebook and Instagram." Click the first option, "Facebook Instagram," and follow the prompts to complete this step (which are listed here in greater detail). 4. Create your first social post for your Instagram account. Once your Instagram account is integrated into LIKE.TG, you'll see an option to "Create social post" in your LIKE.TG dashboard. Click it, and you'll see icons for which social network you want to start with. Select the Instagram icon to compose your first post for your Instagram account. 5. Compose a message with your desired visual assets, captions, and hashtags. Customize your Instagram post and upload an image using the landscape icons on the bottom-lefthand corner of the white text field that appears. Then, caption your image with the text, hashtags, and user mentions you'd like to post your photo with, as they should appear on Instagram. 6. Set the date and time of your Instagram post. Above the photo you're posting, you'll see a field where you can add the date and time the date and time that your post will be scheduled to go live. Use this field to automatically set the date and time you want your post to go live on your Instagram profile. 7. Preview your post to make sure it looks right. Any grammatical errors? Are all your intended hashtags included? Is the image successfully uploaded? Check to make sure, and you'll be ready to schedule. 8. Click "Schedule message." Got any more Instagram posts planned? Draft them now and schedule all of them simultaneously — with LIKE.TG, you can schedule your social posts in bulk. Once every post you want to schedule has been loaded into LIKE.TG, you can hit the "Schedule" button on the page.Schedule Your Instagram Posts Start scheduling your Instagram posts to make your workflow more efficient and to ensure the content you need to get in front of your audience does so in a timely fashion. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

If you want to find the best time to post on Instagram, you're probably trying to get the highest engagement. Whatever your specific goal (likes, followers), posting when your content will get the most eyes can only benefit your marketing, so I’m glad you’re here.If you're new to social media, you may think you should just start posting at different times of day and document your performance post-by-post — but that’s pretty labor-intensive and unnecessarily time-consuming.There’s gotta be an easier way to figure out when to post on Instagram.That‘s where we come in. In this post, you’ll find everything you need to start posting at the best times on the popular social media platform, all backed by our 2024 Social Trends Report and other new LIKE.TG research.What are the best times to post on Instagram?The best time to post on Instagram is from 12-3PM or 6-9PM. Friday is considered the best day for engagement, followed closely by Saturday and Sunday. The evening 6 PM-8:59 PM is frequently noted as having high engagement levels.The times above are for Instagram engagement in local time — meaning that your audience is in the same time zone as you are when you post.So, if you live in Los Angeles and your primary audience is also in Los Angeles, you would post at the times above. However, if you live in Los Angeles and your target audience is in New York, you’ll want to shift these posting times three hours forward.Keep this in mind when updating your social media content calendar.Worst Time to Post on InstagramSo, now that we‘ve established when the sweet spot for posting on Instagram is, let’s take a closer look at when it isn't. The LIKE.TG Blog recently asked 697 global Instagram marketers across B2B and B2C industries about the best (and not-so-best) times and days to post on the channel.According to those findings, the worst time to post on Instagram is between the hours of 6 AM and 8:59 AM and the worst days are Mondays and Tuesdays. This was across B2B and B2C verticals and consistent with results from 2023.In this chart, you can see the lowest Instagram engagement rates were actually between 6 and 9 AM globally at that time, which isn't surprising.No matter where they are, most people are likely just waking up, eating breakfast, commuting, or getting their days started at this time — and you can't hit “like” in the shower or in between bites of toast.So night owls, you can rest assured. There’s no need to wake up early to post that Instagram collaboration.(While social media management software and Instagram itself enable you to schedule posts in advance, this marketer is still waiting for them to support the collaboration feature. Sigh.)Best Time to Post to Instagram CheatsheetHow We Found the Best Instagram Posting TimesThe data in this article comes from three sources.First is LIKE.TG's 2023 Instagram Engagement report. This extensive report reviewed 110M posts across 1M Instagram users. The report also has several sections specific to English-speaking countries. They analyzed data from close to 85M posts from North America alone.This post also contains more original 2024 research from the LIKE.TG Blog team. We surveyed 697 professionals across B2B and B2C about their preferred days and times to post on Instagram.We also included some data from our 2024 Social Trends Report — where we asked 1,460 social media marketers from across the globe about their biggest trends, goals, challenges, and strategies going into 2024.Why post on Instagram at a certain time?I know for many marketers, social media posting is just one more thing to do on a busy day. It can be tempting to post whenever it‘s convenient or seems logical, even if there isn’t any data to back it up.Here are a few reasons why it's important to post to Instagram at specific and consistent times.Increasing ReachAccording to eMarketer, US adults spend at least 33 minutes a day on Instagram. That's about 15 hours a month. So, posting when your top users are online will make a difference.It will be more likely your content gets seen, increasing its reach to existing followers — but also new folks. This graphic from a machine learning engineer outlines some of the factors in helping new users discover your posts.One of those factors is engagement. Posting content when your followers are active can boost engagement (more on that next) which, in turn, increases the chances that new users will discover your account and posts on the platform.Check out this post for more tips on how to grow your reach on Instagram. This post from the Instagram blog also outlines how important fresh and recent content is.Increasing EngagementAccording to LIKE.TG's research, the global average Instagram engagement rate was 6% in 2023, a slight increase from the year prior.Instagram engagement has a ripple effect, like throwing a rock in a still pool. The first ripple is obvious — if you get immediate likes, comments, and saves after posting, your post will likely appear in more feeds.The next ripples come from other Instagram features like Favorites, Shopping, and Search Explore. Each feature has an independent algorithm and weighs engagement differently.For example, becoming a “Favorite” for your followers means your posts show at the top of their feeds every time they log in.On the other hand, engagement rates and behavior factor into which posts get bumped to the top of Explore pages. Posting at the right time doesn’t just mean more comments, messages, and saves. It creates more opportunities for engagement.Building a Loyal AudienceLoyalty takes time and effort to build. It's especially tough for small businesses that have to compete with big brands on social media. Fortunately, posting during peak times on Instagram helps you reach more of your audience and start building that relationship.Building loyalty is more than great products and customer service, however. It’s also about reliability. Posting at peak times helps establish a consistent presence in your followers' lives and sets expectations of when they can hear from you.For example, say you run your media business in the Pacific time zone, but a third of your customers are in the Australian Eastern time zone.If you post all your content from 9 AM - 5 PM PST, those posts will appear between 3-11 AM for your Australian customers and many won’t see them.And what if an unhappy customer in Australia posts a story about your brand that you miss? That one miss could shape that entire audience's perception of your business.Understanding when your audience is online can be key to meeting them where they are and fostering brand loyalty.Testing New AlgorithmsLike most online tools, Instagram launches regular updates to improve its user experience. As a business, your team needs to quickly understand how each update could impact your users and adapt your strategy. This is especially true of algorithm updates.Algorithms are complex. Instagram leaders say that each part of the app uses an independent algorithm, and they aren’t always transparent about what they entail.If you’re lucky, social media analysts will do the research and share them online quickly, but if not, you can do your own by monitoring your post performance.What do you need to run reliable and useful tests to help you understand which content your users see after an update? Number one is a consistent posting schedule. The fewer variables your test has, the more trustworthy your results will be.Posting at the best times for your audience on Instagram will get you in front of the largest audience and give you more data to work off of.Understanding New FeaturesYour posting schedule can also help you understand new Instagram features. Carousels, Stories, and Reels are all unique parts of Instagram, and depending on your content and industry, they'll have different rates of engagement.When Instagram releases new features like these, it can take time to understand:What the new feature doesWhen users see new featuresHow they interact with each new featureResources needed for feature contentThe sooner you understand a new feature, the more likely it is that you'll make the most of that feature before your competitors. For example, this post on the Instagram blog tells users how to see more of what they want on their feeds.Like testing an algorithm update, knowing the top posting times for your niche can help you test them for your users faster. Social testing is most useful when you know your test audience, which makes posting time important.Streamlining Your Posting ScheduleKnowing the best times for your audience can make it much easier to schedule your posts.Many social media and marketing managers take advantage of social scheduling tools. While these tools can make the process of social media posting much easier, it can be tough to get results if you're not posting at the right times.It's all about creating the right content at the right time for your audience — and set posting times can also help you create a more personalized social media calendar for your buyer personas.Here are a few more ways that choosing the best posting times for Instagram can help you simplify your posting schedule:Creates focused times for content planning and trackingLimits the need for “always on” social media managementOffers opportunities to batch-create targeted post contentFinding Your Best CustomersInstagram allows users to make direct purchases, but it’s also an invaluable lead generation and brand awareness tool that can lead to sales.But how can the best posting times help you find prospective shoppers? By meeting them when they’re active and paying attention.If you are new to your industry, the industry-specific posting times below can help you understand when your users are online to actually see your content.For example, people in financial services are easiest to reach on Instagram on Sunday nights. This is just before the next work week begins. It may be a way to wind down the weekend and prepare for what the next week will bring.Workers in agriculture are easier to reach on Saturday mornings and mostly skip Instagram during the week. These professionals might be in spots with limited service during the week. Safety is also a concern, so it may be difficult for them to use mobile devices while on the job.You can also block out these times on your schedule to engage with users who follow your business. Comment on posts, ask authentic questions, and watch videos from your target audience.These times are when the biggest pool of your users is active online, so it's the best time to start a conversation.It‘s easy to send a message on Instagram, but not every message gets a response. If you can be there to engage in real-time, you’ll get much more value from the time you spend on the platform. You'll also have a better chance of connecting with top customers.Is there really a “best time” to post to Instagram?It‘s clear that posting time matters on Instagram. But is there really a best time to post to get the results you’re looking for? To answer this question, let's hear from some members of the LIKE.TG social media team.Content QualityIt can be tempting to churn out content to meet ambitious deadlines in the hopes that the right customers see your posts. But content quality is what creates the most value for your audience.Brand Social Media Manager at Guild and Former LIKE.TGter Mathew Cruz says,“It sounds obvious, but making your content as engaging and optimized as possible for the platform it’s being published on is key. ”So, begin each post with the best possible content, then optimize to make sure that followers get to feel the impact of your efforts.“Start with your target audience, and what types of content and information is most useful to them. What kind of content might they save for later? What might they share with a friend? What might incentivize them to comment on your content? Start with these questions and work backwards in order to improve your reach and performance.”- Annabelle Nyst, Principle Social Media Content Manager, G-PYou can also get some inspiration from top influencers and brands on the platform.Top Instagram influencersBest brands on InstagramAnother way to create quality content is to line up with recent trends and news. But this strategy isn't the right fit for everyone. Here’s more useful advice from Annabelle Nyst:“When it comes to posting around tentpole moments, events, and trending conversations, you should ask yourself: Does this make sense for my brand to be a part of this conversation? Are we adding value here?”Instagram’s AlgorithmThe best posting time isn‘t really about when you post, it’s about when you want users to see your content. But that's up to the algorithms that are unique to each part of Instagram.So, the care you put into posting time is only one part of a more complex system that delivers your content to people on the platform.According to Mathew Cruz: “Instagram’s algorithm and UX changes have made an impact on the effectiveness of posting at specific times. Unless your users are consuming their content in the 'following' view, the time your audience will see your content can vary.”To optimize the chances that people will see and engage with your content, check out these tips:"Look at what the Instagram algorithm appears to be prioritizing at any given moment – for example, Reels. We know that Instagram has been leaning into Reels as a format in order to compete with TikTok, so how can you incorporate Reels into your strategy?The more you adhere to what Instagram wants to see, the more the algorithm will favor you. Also, always optimize for value and engagement first." - Annabelle Nyst"With Instagram, understanding the UX and algorithm changes can be more effective in strategizing content publishing rather than simply timing.For example, with Instagram’s shift to pushing video over images, the types of content you choose to create and publish may impact the chances of it being pushed out to users.Additionally, feeding the algorithm with what your content is about helps it know where it should go. For example, adding relevant captions, hashtags, and sounds can help increase chances of it appearing on the feeds of users that enjoy specific types of content." - Mathew CruzContent ConsistencySocial Strategy and Analytics Marketing Manager Erin McCool says: “Quality and consistency of content is more important than timing.”Consistency is key to taking advantage of social media opportunities. Whether you're amplifying your stories at the same time each week or posting with branded hashtags, a steady schedule is essential.If you don‘t have a clear brand voice on Instagram, you won’t reach a wider audience — it‘s as simple as that. Without consistency, it’s unlikely that users will recognize and connect your content to your brand no matter how many times they see it.So, don't just post at the best times. Use the best times to post as a guide for a consistent posting schedule. This strategy can help you reach the right audience at the right time with the right content.Best Time to Post on Instagram by Time Zone/RegionYour location can heavily influence the success of your social media marketing strategy. Audiences behave differently depending on where they are in the world, and you can benefit from knowing when they’re most active on Instagram.You know that evenings tend to be the best time to post to Instagram for engagement. But how do you make that happen if your audience lives in multiple time zones?This is where you need to decide the best posting times on Instagram for your audience. To help you make these choices, here's more compelling data from the 2023 Instagram Engagement Report and our recent research.North AmericaAccording to LIKE.TG research, the best time to post on Instagram in North America is between 6 to 9 PM, as those were the hours with the highest engagement.It’s no surprise: People tend to be winding down in the evenings, so naturally, they usually access their Instagram apps at around this time.As you can see, though, the engagement rate is between 7% to 8% for most hours — you really can’t go wrong with your posting time, so long as you make an effort to study your audience and learn when they’re specifically online.The hours you might want to avoid specifically are between 6 and 9 AM.UK and IrelandThe best time to post in the UK and Ireland is from 9 AM to 3 PM to generate high engagement. That’s quite a jump from 2023 when we found 10 PM to 2 AM to be most popular.You’ll want to avoid the morning hours from 9:00PM to 12:00AM.Asia-Indian Standard TimeIn Asia (specifically India), the best time to post on Instagram is between 6:00 and 9:00 PM. During our research in this region, we saw huge peaks in engagement at those hours.Indian Standard Time (IST) engagement rates are more volatile. You’ll specifically want to avoid posting between 6 and 9 AM, as those were the times with the lowest engagement.Best Time Each Day to Post on InstagramEvery day of the week is a good day to post on Instagram, but you're likely to get the best engagement on weekends.The chart below shows the average engagement of each day of the week. As you can see, even though weekends are when you'll see the most engagements, the data is pretty steady throughout the week.This means that you'll want to do deeper research to figure out which days are best for you to post. This is where industry-specific data can help.For example, if your followers work at a desk job with regular hours, they might be taking a lunch break around noon. This would mean that they could be more likely to scroll through Instagram during that time to catch up on the latest from their friends, favorite brands, and influencers.But what if they work in an industry with a less consistent schedule? For example, real estate agents often work around their clients' schedules, showing homes on the weekend or after work hours.This means that their scrolling time will be different from other users. You'll want to track their behavior or use industry benchmarks to find the best day to post.Best Time to Post on Instagram by IndustryGeneral data about optimal post timing is a great starting point. But if you want to get more granular, LIKE.TG research surveyed over 300 professionals to help you engage with your top audience. Here are the best times to post on Instagram for over 16 popular industries as of last year.EducationBest Times: 9 PM - 12 AMBest Day: MondayWorst Days: Wednesday through SundayIf you work in the education sector, the best time to post is from 9 PM to 12 AM, specifically on Monday. That may be because educators are preparing for the week at this time and may be more receptive to content from education brands.Healthcare CompaniesBest Times: 6-9 PMBest Day: SaturdayWorst Days: Tuesday through FridayFor healthcare companies, the best time to post on Instagram is in the evenings, from 6 PM to 9 PM, and specifically on Saturday. You’ll want to avoid posting on Tuesdays through Fridays.Financial ServicesBest Times: 9 PM - 12 AMBest Day: SundayWorst Days: Wednesday and ThursdayFinancial services companies will want to post from 9 PM and 12 AM — remember, a social media tool can help you schedule late-night posts! — and Sundays are one of the best-performing days in terms of engagement.RetailBest Times: 3-6 PMBest Day: SundayWorst Day: TuesdayRetail companies should consider posting between 3 PM and 6 PM on weekends, especially on Sundays. Tuesdays were the worst day according to our research.EcommerceBest Times: 9 PM - 12 AMBest Day: SaturdayWorst Days: Monday, Tuesday, and ThursdayEcommerce brands would benefit from posting between 9 PM to 12 AM, in keeping with the general pattern that evenings perform best for most brands. Saturdays were the best days to post on Instagram, while you’ll want to avoid Mondays, Tuesdays, and Thursdays.Business ServicesBest Times: 9 AM - 12 PM, 6-9 PMBest Day: FridayWorst Days: Tuesday, Wednesday, and SundayCompanies that offer business services would do well to post on Instagram between 9 AM and 12 PM — the starting hours of most people’s business days. Evenings between 6 and 9 PM also performed well. The best day to post, surprisingly, is on Friday.Consumer ManufacturingBest Times: 9 AM - 12 PMBest Days: Wednesday and FridayWorst Days: Monday, Tuesday, and SundayConsumer manufacturing organizations should post on Instagram in the mornings, between 9 AM and 12 PM. The best days to post are Wednesdays and Fridays.Manufacturing and MaterialsBest Times: 12-6 PM.Best Days: Friday and SundayWorst Days: Monday through Thursday, SaturdayCompanies in the manufacturing industry should post in the afternoons between 12 PM and 6 PM, starting with most businesses’ lunch breaks. The best days are Fridays and Sundays.Construction CompaniesBest Times: 6-9 PMBest Days: Thursday and SundayWorst Days: Monday and SaturdayLike most verticals, construction companies would benefit from posting in the evenings between 6 and 9 PM. Thursdays and Sundays are the best days.Agricultural OrganizationsBest Times: 9 AM - 12 PMBest Day: SaturdayWorst Days: WeekdaysThe best time to post on Instagram for agricultural organizations is in the morning, between the hours of 9 AM and 12 PM. You will want to avoid weekdays and post on weekends, specifically on Saturday.Electronics OrganizationsBest Times: 3-6 PMBest Day: ThursdayWorst Days: Monday, Wednesday, Friday, and SaturdayElectronics organizations would benefit from posting in the afternoons, between 3 PM and 6 PM. The best day to post is on Thursday.Energy, Utilities, and Waste ManagementBest Times: 6-9 PMBest Day: SaturdayWorst Days: Sunday through FridayEnergy, utilities, and waste management organizations would benefit from posting between 6 and 9 PM. The best day to post is on Saturday, while our research respondents reported that every other day is a poor option.Information TechnologyBest Times: 6-9 PMBest Day: SaturdayWorst Days: Monday and ThursdayLike most businesses, IT companies should post in the after-work hours, between 6 and 9 PM. The best day to post is on Saturday, but remember to experiment to find out what works for your audience.Media and EntertainmentBest Times: 3-6 PM, 9 PM - 12 AMBest Day: FridayWorst Days: Sunday and MondayFor media and entertainment companies, the best times to post on Instagram are between 3 PM and 6 PM and 9 PM and 12 AM, and the best day to post is Friday.Transportation and LogisticsBest Times: 9 AM - 12 PMBest Day: SaturdayWorst Days: Sunday, Monday, Thursday, and FridayTransportation and logistics companies would benefit from posting in the morning, between 9 AM and 12 PM. Our respondents reported that Saturday was the best day to post.Advertising and Marketing OrganizationsBest Times: 9 AM - 3 PMBest Days: Monday, Thursday, Saturday, SundayWorst Days: Tuesday and FridayAdvertising and marketing organizations have countless options for posting on Instagram. The best time to post is during the work day from 9 AM to 3 PM, and the best days include Mondays, Thursdays, Saturdays, and Sundays. You’ll want to avoid Tuesdays and Fridays.Remember that the guidelines above are just that — guidelines. It’s essential to constantly gauge your engagement rates to find the best times to post for your specific audience. We recommend using the above data as a starting point, then adjusting slightly as time goes on.Best Time to Post Different Instagram Content TypesWhat about the different types of Instagram content? What is the best time to publish them and get a good engagement rate? Let’s take a look.Need help putting together your content? Our free content creation templates can help you get started.Best Time to Post Reels on InstagramWe recommend following the general guidelines. The best time to post Instagram Reels is in the evening between 6 and 9 PM, when engagement rates increase globally.That said, you can’t go wrong with posting Reels, because they’re so popular. Instagram CEO Adam Mosseri actively shares Instagram updates on Twitter, and many of his recent posts highlight new Reels features and emphasize the importance of this post type.Trusted resources offer the same tips for the best time to post Reels as for other types of content, such as Carousels and photos. You’ll want to post when your users are online, and that means carefully examining your engagement rates.The top tip for Reels timing is to post consistently. If your uploading days or times are sporadic, the algorithm won’t prioritize your account visibility.Best Time to Post Instagram VideosThe best time to post Instagram videos is between the hours of 6 and 9 PM.Best Time to Post Instagram StoriesThe best time to post Instagram Stories is between the hours of 6 and 9 PM. If you work in the B2B sector, you could also benefit from posting an Instagram Story at lunchtime (from 11 AM to 1 PM), where your business audience might be scrolling through their app. That said, global average engagement rates peak in the evenings.Best Time to Go Live on InstagramThe best time to go live on Instagram is in the evening, when users are unwinding for the day and have the time to watch a live broadcast.Best Time to Post Instagram CarouselsThe best time to post Instagram carousels and photos is between the hours of 6 and 9 PM.How to Find the Right Time to Post to Instagram for ReachData on the best posting times for Instagram is incredibly useful. That said, it‘s often most effective when you’re just starting out.As you continue to develop your presence on the platform, you might want to boost your results and do some posting time research on your own. The tips below are useful places to start.1. Use a Social Media ToolThe most effective way to find the best posting time on Instagram is to use a social media tool, which will allow you to post at different times without needing to log into Instagram each time.Social media software is useful not only because you won’t need to remember to log in to Instagram — you can simply schedule your posts — but because you can test and experiment more precisely.Plus, you can see your posting history through reports — there’s no need to go through your Instagram posts one by one.2. Experiment with Posting TimesTo find the best time to post for your brand, it’s essential to experiment.Our 2023 data strongly suggests that posting in the evening hours from 6 to 9 PM is a great place to start. Then, test out another time — such as lunchtime or mid-afternoon — and see if that changes engagement rates for your posts.Try to keep the type of posts you make consistent. For instance, test out posting times for Reels specifically, with similar caption lengths and subject matter. That way, the only variable is the posting time itself and not any other characteristic.3. Check Your Top PostsTracking your top posts can help you understand what posts are most popular and which topics draw the most engagement. It can also help you see how posting time impacts those factors.For example, is that recent post about company events the most exciting content for an online beauty company? Or did it generate the most likes last month because it was posted on Saturday evening, a top time for ecommerce engagement?You can use Instagram Insights to check out your top-performing posts, as well as factors like:Engaged audienceTotal followersMost active timesLIKE.TG customers: You can check the Top Posts report for a quick list of your top ten posts. You can also check interactions, clicks, shares, and impressions for each post.As you start to look at your social analytics, it can be tempting to focus on the numbers. But when you‘re looking at top posts, it’s important to stick with your creative side and to look at your numbers from your customer's point of view. As you check your top posts, ask yourself:What is special about this post?What kind of content is it?If it's a video, what makes this video stand out?If it‘s a photograph, how is this photo different from the others you’ve posted?Did you edit the post?Did you add text or design elements to the post?Is there something that ties the people who've liked this post together?Does this post connect to a current trend or event?You may want to gather top post insights for a few months before you dig into analyzing your post content. This can help you see the top content your users respond to and when they want to see that type of content.4. Track Competitor Posting TimesAnother way to choose the right time to post for your audience is to figure out who else has their attention. Starting with your top competitors helps you figure out when to post and what content works on different days and times. Competitive analysis can also help you:Learn about trends and benchmarks in your nicheUpdate your social strategyPinpoint new opportunitiesThere are a few ways to begin this research.First, just scrolling through Instagram can give you a wealth of competitor insights. Take a look at a brand's likes, hashtag copy, and how many hashtags they use. This can give you a quick profile of who follows that brand and what keywords they use, so it can hint at that competitor’s strategy.If you want to do more detailed research, there are many great tools to help you track your competition. For example, you can create competitor streams with LIKE.TG's social media software.With this feature, you can track multiple competitors at once and filter your results by social network or time period.5. Focus On EngagementStrong engagement on Instagram is between 1-5%. According to LIKE.TG research, the average engagement in 2021 was 5.86%. The average engagement rate for 2020 was just 2.26%, so these rates can change quickly.If you want to improve engagement, start by calculating your Instagram engagement rate. You can measure your rate with your all-time numbers, but it can be helpful to break this data into smaller sections, like months or weeks.That way you can see engagement patterns for your account over time. It can also make it easier to see how the times you post on Instagram could impact your engagement rate.Engagement rates show how people are reacting to your content. So, whether you're sharing Reels, going live on Stories, or posting polls, questions, and quizzes, you can measure your impact. Engagement rates can sway based on:Audience interestRelevanceSocial authorityIt's also important to remember that your most engaging content may not be as sticky at the same hours each day. Some content takes time to pick up views and shares before it makes an impact during peak engagement hours. Other content is like a firework — exploding quickly and disappearing just as fast.To optimize your post timing for engagement, you need to get organized. The best way to find an ideal posting time is by testing the timing of your posts to see which post time generates the most audience engagement.For example, what if you want to figure out when you get the most likes and comments on your Instagram carousels?Say you create and post five different carousels a week and post them at random times. That approach will make it tough to get data that shows you the best times to post carousels for engagement.But what if you post five similar carousels at a slightly different time each day? Then you can compare your engagement rates with the time you posted each carousel. This can show you the best time to post carousels for engagement so you can plan future carousels with those times in mind.6. Use Your DataWhen you're new to Instagram, follower and engagement numbers are often low. Numbers for posting time, content type, hashtags, and more can be so similar that you may not spot the patterns that can help you grow.Social media analytics can make these patterns easier to see and experiment with.For example, the audience section in Instagram Insights can show you the days and hours when your followers are active. You can use that information to create a posting schedule. This can help you see whether posting during peak hours improves your reach.At the same time, it's important to remember that anyone with an account has access to Instagram Insights. And according to our 2024 survey, 48% had 100k to 450k followers.So, there‘s a good chance that other brands are showing up in your followers’ feeds during that active time. You may want to post outside of active hours to see if your account draws more attention when there's less competition.It's great to have the best times on Instagram available when planning your strategy. But tracking your own data can give you the personalized insights you need to stand out.Boost Instagram Engagement on Your ScheduleOrganic Instagram engagement and a consistent posting schedule go hand in hand. Each industry has natural peaks and valleys of activity each day. This means that your Instagram strategy should flow with them.Use helpful resources, like this cheat sheet, to plan your social media calendar and watch your engagement rate soar.Editor's note: This post was originally published in February 2021 and has been updated for comprehensiveness.

Using Instagram for marketing purposes is rapidly growing in popularity, with over 70% of companies using the platform in 2017, compared to less than 50% in 2016. It's important that you leverage Instagram for your own business, but once you start, it can be difficult to discern whether you're truly successful. Without the right metrics, you'll never know if you could be doing more to engage your audience or grow your following. There are plenty of Instagram analytics tools and apps to help you keep track of your progress and discover areas for improvement. Here, we'll focus on the best free Instagram analytics apps, so you can focus your money and efforts on the Instagram content itself. Free Instagram Analytics ToolsInstagram InsightsIconosquareSquarelovinCrowdfirePixleeUnion MetricsSocialbakers 1. Instagram Insights Key specialty: Followers and mentions If you have a business account on Instagram, you automatically have access to their free analytics tool, Instagram Insights. The Insights tool can show you when your audience is on Instagram, which of your posts are most popular, and your account's impressions and reach. Additionally, you can compare your original post with a promoted version of the post to figure out if your paid efforts are working. Unfortunately, you can only use the tool within the app (there's no desktop version), and it's not the most user-friendly, but it provides a good basic overview of your Instagram analytics for both individual posts, and your account as a whole. 2. Iconosquare Key specialty: Social monitoring Iconosquare is a three-in-one Instagram solution for social media marketing. The platform allows you to schedule new posts, monitor what people are saying about the industry (or your brand), and of course track your Instagram analytics. These analytics show you trends related to engagement, impressions, your posts' reach, and even how your Instagram Stories are performing. Iconosquare also includes hashtag and competitor tracking, allowing marketers to compare themselves against the people and topics they care about. The platform comes with a two-week free trial, as well as a variety of free tools such as a full Instagram Audit. 3. Squarelovin Key specialty: Follower insights Squarelovin's free Instagram Insights tool provides most of the information you'd need to conduct an analysis on your progress over the year — for instance, you can obtain a monthly analysis on your posts, or a history of your posts broken down by month, day, or even hour. Additionally, the tool offers insights into your followers' interests, and how to drive further engagement to your posts. You can even figure out the best time to post, depending on when your followers are most likely on the app. 4. Crowdfire Key specialty: Content curation Crowdfire allows marketers to schedule posts, measure their performance, and track mentions of their brand, as well as curate content related to their industry from all over the internet. The product delivers article and image recommendations from other websites, helping marketers expand their visibility when considering what content to include in their Instagram strategy. Crowdfire's analytics tools visualize your Instagram data in several user-friendly charts. They also drill down into a number of advanced metrics that show you how you're performing over long periods of time. 5. Pixlee Key specialty: Social reports Used by Kenneth Cole, Sonos, and plenty of other big brands, Pixlee offers an impressive free tool. It allows you to create shareable reports that you can distribute to your entire marketing team, and analyze metrics to figure out how to drive more engagement and attract new followers. Additionally, the tool helps you find influencers or brand advocates promoting your products, so you can create more effective influencer campaigns. 6. Union Metrics Key specialty: Hashtag analytics While it doesn't provide its Instagram Analytics tool for free, Union Metrics does offer a free monthly Instagram checkup. The checkup tells you which hashtags will increase your engagement, which posts resonate best with your audience, and what time your followers use the app. While the tool can't give you analytics beyond 30 days, it's a useful option for taking a look at short-term themes and patterns, and learning how you can quickly improve your metrics. 7. Socialbakers Key specialty: Competitive analysis While admittedly not the most visually appealing tool in the list, Socialbakers still offers critical information, including your most liked and most commented on posts, and your top performing filters. Additionally, Socialbakers offers an Instagram Report, which compares your own Instagram account to your competitors', to see where you fall in the industry and what you can do to improve. 8. Social Status Key specialty: Paid and organic reporting Social Status is a dedicated social media analytics and reporting tool for Instagram. Social Status supports full-funnel analytics for Instagram posts and Instagram Stories including impressions, reach, video views, engagements, and follower demographics. This tool is ideal for marketers who schedule their content with Creator Studio or other management tools. When you connect your Facebook Ad Account, Social Status provides analytics for all your paid campaigns on Instagram. For agencies, Social Status provides white-label analytics which allows you to add branding and customization when exported to CSV, PDF, PowerPoint, and Google Slides. The tool also supports competitive analysis and influencer analysis allowing you to bring all your Instagram analytics into one dashboard for analysis and reporting. Social Status is one of the few analytics tools that offer a free forever plan. Price: Free; $29/month for the starter plan Paid Instagram Analytics ToolsLIKE.TG Social InboxNapoleonCatSprout SocialHootsuiteSotrenderKeyholeHypeAuditorCommand 1. LIKE.TG Social Inbox Key specialty: Post scheduling and social analytics Using LIKE.TG's Social Inbox, you can easily build out campaigns and publish to multiple social platforms at once. You can also integrate your social inbox tool with your blog, enabling you to automatically share new content to your LinkedIn, Twitter, or other social channels the minute it gets published. Additionally, you can create custom keyword monitoring streams to keep track of conversations regarding your brand, to ensure you're consistently communicating with your prospects and customers wherever they are. Best of all, LIKE.TG's Social Inbox tool enables you to report on the success of your social strategy across every channel from one centralized location to clearly identify how your social team impacts the company's bottom line. This helps you keep track of the platforms that perform best for your brand, and tailor future campaigns for optimal ROI. Price: Included with Marketing Hub Professional 2. NapoleonCat Key specialty: Social inbox and analytics NapoleonCat is a social media management tool that you can use to manage and analyze your Instagram profile(s) alongside other social media accounts. You can track the best-performing hashtags to find content ideas and reach people who are not following you yet. Moreover, you can monitor what your competitors are doing, what and how often they post – and get inspired. Apart from in-depth profile and post-performance analytics, NapoleonCat allows you to keep an eye on your team’s performance. The tool’s other features include a robust social inbox, automated social media reports, post-scheduling, and multiple collaboration features. Price: 14-day free trial; prices start from $27/month. The price depends on how many users and profiles you add. 3. Sprout Social Key specialty: Post scheduling and hashtag analytics Sprout Social’s suite of Instagram analytics tools you can use to grow and manage your Instagram presence. Sprout Social’s platform allows you to analyze your key Instagram metrics, including: Instagram Story performance Instagram audience growth Instagram post performance Instagram hashtag performance And more You can also use Sprout to analyze how your competition performs on Instagram to ensure that you’re always ahead of the curve. You can start analyzing your Instagram performance today with a free 30-day trial of Sprout Social here. Price: 30-day free trial; Standard is $99 per user per month 4. Hootsuite Key specialty: Post scheduling and team collaboration You can use Hootsuite to create a customized dashboard that enables you to monitor analytics for multiple channels, including Instagram, Facebook, Twitter, and more. Additionally, you can use the tool to schedule hundreds of social media posts simultaneously across various platforms. With Hootsuite, you can collaborate with your entire team on social media campaigns and scale across the organization. For instance, Hootsuite offers features that enable you to assign tasks to various team members, create reports to share key metrics and insights with the team, and even track which employees or departments are posting the content with the highest ROI. Price: 30-day free trial; "professional" plan is $29 per month after that (which allows you to manage 10 different social media profiles) 5. Sotrender Key specialty: Organic and paid analytics Image Source As a business, it's important to collect your organic and paid KPIs seamlessly. Sotrender is a great tool to help you monitor your engagement, top content, user behavior, demographics, as well as ad-related metrics (CPC, CPM, audience share, sentiment). On top of that, you can easily analyze your competitors' social media performance and get invaluable insights into their strategy and communication. You can use this knowledge to craft the most robust social media strategy for your business and promote your brand. Last but not least, reporting is an essential element in your life as a social media manager. Sotrender can help streamline the process of preparing your monthly reports by sending them automatically into your inbox on a selected day. Price:14-day free trial, $59 for Starter 6. Keyhole Key specialty: Hashtag analytics This is a great tool for tracking the performance of individual hashtags on your social posts to ensure you're using the right hashtags for highest ROI. Used by over 5,000 agencies and marketers, Keyhole can provide critical metrics like your top Instagram hashtags by engagement, competitor activity, and your follower activity. Best of all, you can create customized hashtag reports for clients' to demonstrate the value of your social media campaigns. Additionally, if your brand regularly hires influencers to increase brand awareness and sales, you can use Keyhole to keep track of which influencers are most successful. This can help you tailor future influencer marketing campaigns to your needs. Price: 7-day free trial; $99 per month (it's typically $199/month but it's 50% off right now) for three keyword and account trackers, plus 20,000 posts per month. 7. HypeAuditor Key specialty: Influencer metrics If you're planning any sort of influencer marketing campaign, this is a good tool to check out. HypeAuditor's Instagram Reports allows you to analyze the quality of an influencer's audience, engagement rate, and audience insights including location, age, gender, and interests. These metrics can help you find influencers who engage most with your target audience, allowing you to create more powerful and effective influencer marketing campaigns. Additionally, the tool provides you with critical insights to ensure you choose the right influencer for your brand — for instance, you can use HypeAuditor to figure out other brands an influencer has worked with, and analyze sponsored post performance. Additionally, HypeAuditor provides an Audience Quality Score to ensure you're choosing authentic, engaging influencers for your upcoming campaigns. Price: $299/month for starter 8. Command Key specialty: Hashtag analytics This is one of the cheaper tools in the list that offers hashtag analytics, so if you don't have a huge budget for Instagram, it's a good one to check out. Command can show you which hashtags deliver the most engagement for your brand, as well as average likes and comments you get from different hashtags. Ultimately, this is a great tool for figuring out which hashtags drive the highest engagement for your brand. This can give you critical insights into your target audience's interests. For instance, if you notice #remotework is a hashtag that performs exceptionally well, you might consider using that insight to produce more remote content on your blog or other social channels to attract higher engagement across the board. Price: Free to download; $9.99/month for premium version

Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

Influencer marketing is a trendy topic these days, but it doesn't require a lot of work or a ton of money to harness the power of influencers on your brand's social media channels — and hosting something called an Instagram takeover is one of the lowest-effort, most organic ways to do just that. Not sure what we're talking about? Instagram takeovers involve a person or brand posting on your Instagram channel to give followers a peek at new and unique content from another perspective. Here's an example of our friends at WeWork taking over our Instagram account: In this post, we'll dive into how to host your own Instagram takeover to drive engagement, brand awareness, and positive outcomes for your brand. What's an Instagram Takeover?An Instagram takeover is when someone temporarily takes over another Instagram account to share original content and engage with that account's audience. The most common Instagram takeovers are ones where an influencer or celebrity takes over a brand's account. But there are several different approaches to Instagram takeovers that can be beneficial to your brand. Other types of Instagram takeovers can include: Employee takeovers Customer or community member takeovers Event takeovers Product or offer promotions Instagram takeovers are mutually beneficial for the guest Instagrammer and the host account. The host can bring valuable new content to their followers without having to create it themselves, and the guest is able to reach an entirely new audience by posting on another account. Plus, Instagram takeovers help cultivate good-faith relationships between influencers that can create inroads for future collaboration and cross-promotion. Now, let's dive into how to get started with your Instagram takeover. How to Host an Instagram Takeover 1. Choose what you want to accomplish. Before choosing a guest to host your brand's Instagram, you have to determine what you want to achieve with the takeover. Ideally, your Instagram takeover will achieve multiple positive results — but choosing a primary goal of the campaign will help determine which type of guest to invite. Instagram takeover goals could include: Increasing brand awareness. This can be measured by the number of new followers the Instagram account gains as a result of the takeover. Promoting a product, event, or offer. This can be measured by the number of event registrations, offer redemptions, or lead form submissions as a result of the takeover. Driving engagement within the Instagram community. This can be measured by the number of likes, comments, video and story views, and link clicks as a result of the takeover. 2. Pick your guest Instagrammer. Now that you know your goal, you'll have an easier time finding a guest who can make it happen. For example, the team behind the award-winning musical Hamilton wanted to familiarize fans with the plays revolving cast members. To do this, Hamilton started #SwingSaturday on Instagram in which a cast member who is prepared to play multiple roles (known as a swing) takes over the official Hamilton Instagram. I Image source There are a few types of guest Instagrammers you can invite to create content for your takeover: Influencers within your industry Employees at your company Community members or customers While it's certainly possible for Instagram takeover guests to accomplish multiple goals, we recommend choosing your guest with the most effective strategy in mind. Influencers will draw their followers to your Instagram with their endorsement of your brand, so they're the best fit if your primary goal is to increase brand awareness by growing followers. Employees will attract interest from their friends and colleagues who want a behind-the-scenes look at what they do at work every day. They're the best fit if your primary goal is to drive engagement on Instagram. Community members and customers will post enthusiastically about your brand and show the value of your product. They're the best fit if your primary goal is to promote a product, event, offer, sign-up, or download. Again, these goals aren't mutually exclusive. Ideally, the content your guest creates will be highly engaging, shareable, and compelling to the viewer. 3. Decide on the content format and takeover logistics. Once you've figured out what you want to accomplish and who will host your takeover, it's time to nail down the specifics of how the takeover will run. Below are our suggestions of questions to answer when you meet with your takeover host: When are you hosting the Instagram takeover, and how long will it last? Who will manage the account? Will the guest get access to your Instagram credentials, or will they send you content and captions to post on their behalf? How many times per day will the host post takeover content? If you have an optimal publishing schedule in mind, what times per day will the host need to post? What hashtags will be used? Will you create a custom hashtag to promote the takeover? Is there a maximum amount of hashtags you want the guest to use in any given caption? Which types of content will be shared during the takeover? Will the guest post photos, videos, Instagram Stories, or live videos? Will they post a combination of these formats? How will both the guest and the host promote the takeover on Instagram? Will you agree to promotion on Instagram or other channels leading up to the event? Are there any guardrails? Is there anything the guest shouldn't record or mention over the course of the takeover? Once the details of the takeover are finalized, decide how you'll measure success over the course of the event. 4. Determine metrics to track during the takeover. Depending on the goals of your Instagram takeover, some of these metrics will be more important than others. Below are the metrics we recommend tracking over the course of your takeover: # of new followers # of likes # of comments # of mentions # of direct messages # of Instagram Story views # of live video viewers # of Instagram Story clicks # of offer redemptions/app downloads (if you promote a landing page) # of attendees or sign-ups (if you promote an event) Total social referral traffic to your website Qualitative metrics to keep track of could also include positive comments on Instagram. 5. Promote the takeover across multiple platforms. Once you've figured out the details of your Instagram takeover, it's time to start getting people excited about it. A day or two before the event, start promoting your upcoming Instagram takeover. If there are any contests, giveaways, or other incentives for people to follow along, make those clear in your promotions. Of course, you need to promote the upcoming takeover on Instagram — especially if the takeover is happening within Instagram Stories or Instagram Live and you want to drive visitors to view those spots within the app. However, you also need to promote the takeover on other social media channels to attract as many people to your campaign as possible. This is especially necessary if your brand's Instagram account isn't as developed or engaged as other channels. The host and the guest should promote the takeover on a few of their channels leading up to the event to get both audiences as engaged and excited as possible. 6. Launch the takeover. On the day of the takeover, it's all systems go. Make sure you have one team member monitoring comments and one team member uploading content to Instagram (if applicable). Remember, users can now upload content from desktop computers in addition to the mobile app, which can make the process easier from the office. Throughout the day, cross-promote content that the guest is posting on their channels to help draw new people to your own Instagram takeover event. Make sure to communicate when the takeover is starting and ending. Note in captions when the first and last posts are happening so viewers aren't confused or abruptly left in the lurch, wondering if there's more content forthcoming. 7. Analyze the results. Once the takeover is over, it's time to analyze its performance. Use the performance data from the takeover to determine how (or if) you'll do your next takeover differently. Here are some questions to ask in your post-takeover analysis: Did we achieve our goal? Did you earn more Instagram followers, achieve high levels of engagement, or get visitors to sign up for your offer? Did we achieve secondary goals? Did the takeover result in other net benefits for your brand and your business? Was the takeover worthwhile? Did it save you time and energy creating your own content, or did it create extra work? Did it drive a push of traffic and engagement, or did numbers remain mostly the same? Even if the takeover doesn't drive hard numbers for your business's bottom line, takeovers are authentic and real. They also provide an inside look at an aspect of your brand or community followers don't normally see. And just because a takeover didn't achieve your desired results on the first launch it doesn't mean you shouldn't give it another try later. That's why you need to track its progress and results so that you can do better next time. Social media is about being social, so pay attention to qualitative feedback, too. If commenters respond positively to the takeover, take their feedback and use it for ideating future Instagram campaigns. Instagram Takeover Examples Here are examples of some excellent Instagram takeovers: 1. Broadway Plus To promote its brand to Broadway fans, Broadways Plus had Hadestown actress Kimberly Marable takeover the company's Instagram stories. The takeover was promoted the day before by sharing a clip of Kimberly and the rest of the cast singing during an NPR Tiny Desk concert. During the takeover, Marable shared exclusive behind-the-scenes footage of the Hadestown tour and gave followers of the account a glimpse into the day in the life of a Broadway performer. This worked in Marable's favor as well because doing so promoted the Hadestown tour to more Broadway fans. What I Like About This Instagram Takeover This takeover provided timely and relevant content to fans of Broadway by having a prominent star give an exclusive look into a current tour. Marable was able to share content that only she would have access to, making the takeover that much more valuable. View this post on Instagram 2. Fenty Beauty Celebrity makeup artist Nina Ubhi took over cosmetics brand Fenty Beauty's Instagram account stories in 2020. The goal was to show how makeup lovers can use brand's products to achieve the perfect spring look. During the takeover, Ubhi gave quick makeup tutorials using Fenty Beauty products while also showcasing her skills as a makeup artist. What I Like About This Instagram Takeover This takeover brings value to both current and potential Fenty Beauty customers. Not only did Ubhi promote the brand's products, but followers of the account learned how to apply the makeup and create new looks. View this post on Instagram 3. Billboard As we mentioned before, an Instagram takeover can be just as beneficial for the guest as it is for the host. For example, the boy band Why Don't We promoted their music and tour by taking over Billboard magazine's Instagram account. During the takeover, the band shared behind-the-scenes tour footage and live-streamed portions of their concerts. What I Like About This Instagram Takeover The takeover was a treat for general music fans as well as fans of the band thanks to the exclusive content and concert performances. The live-streamed concerts from the band's performances especially created an immersive experience for Billboard followers. 4. MS Association of America To raise awareness for multiple sclerosis, the MS Association of America had actress Selma Blair take over the association's Instagram to share her experience with the disease. During the takeover, Blair read an excerpt from her autobiography "Mean Baby: A Memoir of Growing Up" that details how MS has impacted her life. What I Like About This Instagram Takeover Having a celebrity living with MS be the guest for the takeover was a great way to raise awareness of the disease. The videos of Blair reading excerpts from her book gave a personal touch that provided insight and stirred emotions from followers. 5. ASOS Online clothing store ASOS teamed up with Neom Organics by having the organic beauty line company takeover the ASOS Instagram account. This showed ASOS customers that Neom is available at the online retailer and it introduced Neom Organics to a new audience. What I Like About This Takeover This is another great example of mutually beneficial takeover for both the guest and host. ASOS showed its range as an online retailer but showing that it sells more than just clothes and accessories — customers can also turn to the company for skincare needs as well. At the same time, Neom Organics used the opportunity to promote its products, reach new potential leads, and provide information on where its products can be found — at ASOS. And there you have it — a helpful checklist to launch a successful Instagram takeover and five examples to inspire you. For more ideas on how to drive results for your brand, follow us on Instagram, and download our guide to Instagram for business here. Has your brand ever hosted an Instagram takeover? Share with us in the comments below.

When you're trying to grow a following on Instagram, you depend on Explore and hashtag pages to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn't showing up anywhere. If you feel like your posts are receiving fewer likes and comments suddenly, or aren't appearing for certain hashtags or on the Explore page, you might be shadowbanned. What is an Instagram Shadowban?An Instagram shadowban refers to the act of hiding or restricting a user's content without informing the user that it's happening. If you're shadowbanned, your content won't appear on anyone's feed, Explore, or hashtag pages unless they already follow you. This typically occurs when a user has violated Instagram’s community guidelines — or the content is otherwise deemed inappropriate. From Instagram's perspective, the objective of hiding "inappropriate" content makes sense (although its enforcement has been criticized.) Why does Instagram shadowban? Shadowbanning allows Instagram to filter out accounts that don't comply with their terms. Some people use inauthentic measures to expand their Instagram following, like buying followers or using hundreds of hashtags that are irrelevant to their content. If that's the case, it makes sense that Instagram hides content from those accounts so that only genuine and helpful content is promoted to users. While Instagram doesn't openly admit to shadowbanning, they released a statement on their Facebook business page in February 2019 that addressed the problem users were having with their content not showing up for certain hashtags. Their statement at least confirms the hashtag dilemma as a real one — but many speculate that the statement is Instagram's way of admitting to shadowbanning, without actually admitting it. It's important to note that Instagram changes its algorithm often, so those alterations could be the reason you have witnessed a drop in your engagement rate. However, shadowbanning could be a real tactic meant to hide users' content from the wider Instagram audience, and if you're being shadowbanned, it's important you take the necessary measures to get your content seen. Let's explore how to know if you're shadowbanned, as well as our tips for getting yourself off the list. Did Instagram shadowban me?Those with a professional account can now check to see if their content is being recommended to other users with Instagram’s Account Status feature. From Account Status, you can view if content you posted violated Instagram’s recommended guidelines. ✅ Account Status Update ✅We're expanding Account Status so professional accounts can understand if their content may be eligible to be recommended to non-followers.Here's how to get to it: Profile -> Menu -> Settings -> Account -> Account Status pic.twitter.com/QbxjQF06vR— Adam Mosseri (@mosseri) December 7, 2022 Simply navigate to your profile on the app, then Menu > Settings > Account > Account status. With this feature, you can verify what is affecting your account (if anything) and get suggestions for how to remedy it. If you don't have a professional account, there's an easy test to figure out if your account is shadowbanned. Am I shadowbanned on Instagram?First, post an image with a hashtag that isn't often used. (If you use a hashtag that has millions of posts associated with it, it'll be hard to tell if content is banned, or just hidden by competition). Once you've posted, ask five employees or people who don't follow you to search the hashtag. If none of them see your post in those results, you've likely been shadowbanned. If one or two of your employees can see your post, you might simply be dealing with a drop in engagement. If that's the case, you can take a number of steps to fix this. Check out our Instagram Marketing: The Ultimate Guide for tactical advice on improving your reach and engagement. While the method above is a simple way to test whether you've been shadowbanned, it may not be feasible for your business. Maybe you're the sole proprietor and employee of your small business. In that case, you can't ask employees to check their hashtag feeds and you might not want to ask your customers. Below are other ways you can test whether you've been shadowbanned. Instagram Shadowban Test There is no foolproof test to tell if you've been shadowbanned on Instagram. While there are tools that advertise they can do exactly that, these tools are not reliable. Instead, try the steps below. Check your hashtag pages. If you look at pages of hashtags you regularly use and see a message that posts have been hidden, it's possible you've been shadowbanned for using those hashtags. Take a look at the message below for the hashtag "mustfollow." Since users reported recent posts using this hashtag as not meeting Instagram's community guidelines, it's possible Instagram may be hiding your content with this hashtag (even if yours is not in violation of any guidelines). Check Instagram Insights. Looking at Instagram Insights, if you notice a sudden and sustained drop in engagement, then it's possible you've been shadowbanned. One of the best metrics to look at is percent of accounts reached that weren't following you. Take a look at the difference in "discovery" of the two posts below. This blogger duo went from reaching over 70K accounts, 32% of which weren't following them, to reaching a little over 40K, of which only 4% weren't already following them. This drop cued the bloggers in that their account had been shadowbanned. If you believe you've been shadowbanned, don't worry — we have a solution for you. Why am I shadowbanned? There are a few potential reasons your account could have been shadowbanned. To ensure this doesn't happen again, let's explore some actions you might have taken that led you to being shadowbanned. 1. You use bots or another automated "Instagram growth" tool. If you aren't putting in the hard work yourself, you're not growing a following authentically. Instagram frowns on this — in their statement above, for instance, they encourage users to have a strategy that focuses on connecting with the right audience. Using bots is a spammy tactic, and could result in a shadowban. 2. You use broken hashtags. Occasionally, a popular hashtag will become overrun with inappropriate content. When this happens, Instagram can remove the hashtag or limit its use. If you use a broken hashtag, it will prevent your other hashtags from ranking, and could also result in a blocked account. 3. Your account is often reported. When users repeatedly report an account, Instagram will assume your account is posting inappropriate content or violating their terms of service. They might disable your account, or they could shadowban it. 4. You've been posting, commenting, engaging, or following people too quickly. Instagram places time constraints on how often you can follow, unfollow, like, comment, or post within an hour or day. This makes sense — if you're following 80 people within an hour, it's likely a bot doing the work, not you. These actions might help you grow a following quickly, but they can't help you connect with the right people, which is why you're on Instagram in the first place. Additionally, these behaviors likely result in shadowban, which severely restricts your exposure to a new audience. How to Fix an Instagram Shadowban To get your account back to normal, you'll want to reverse the damage. Here's how: 1. If you use a bot or another automated service, stop and delete it immediately. To make sure the accounts aren't still attached to you, go to your desktop Instagram and click "Edit Profile", and then "Apps and Websites". If you see any of your bot accounts in the Active tab, click "Remove" to remove them from your account completely. Remember, it's better to have 100 followers who love your brand and purchase your products, than 1,000 followers who never buy from you or interact with your content. 2. Don't use hashtags that have been banned. Take a look at Kicksta's list of banned hashtags for 2023, and make sure to remove all broken hashtags from your content. Here's a few from the list: Moving forward, be selective and careful with the hashtags you choose, and when in doubt, take a look at the hashtag's page — Instagram will likely post a message like, "Recent posts from #summer2023 are currently hidden … ", which will indicate to you that the hashtag is no longer in use. 3. Use a content warning when applicable. For sensitive topics, it’s best to be proactive and warn viewers of content they might find upsetting. While you can’t apply Instagram’s new Sensitive Content feature to your own posts, there is a workaround. To do this, you’ll need to create a slideshow post with the warning image first so that users can decide whether or not to continue. Start by using the Story editing feature. Go to your profile within the app > New Post > Story > Create. Select the image or background you want for the first slide and type out your warning message Click Next and save the image. Now it’s ready for use along with your sensitive content. Simply make this the first slide in your new post. 4. Take a two-day break. People have reported a full 48-hour break from using their Instagram accounts can reset the system and get you back on track, and it's worth the temporary social media cleanse anyway, isn't it? 5. Follow Instagram's rules and regulations. Read and follow Instagram's Terms of Use, Community Guidelines, and Recommendation Guidelines. Some notable takeaways from these documents are: Only share content you created or have permission to share Don't post content that's false or misleading Do share content that's appropriate for anyone to see The Foolproof Way to Avoid the Instagram Shadowban The simplest way to avoid being shadowbanned on Instagram is to post helpful, authentic content, and abide by best practices when growing your audience. It will take longer to do this, but slow and steady wins the race — and doesn't get shadowbanned. Editor's note: This post was originally published in August 2019 and has been updated for comprehensiveness.

Instagram is no longer just about connecting with friends -- in 2018, it has become an incredibly powerful platform for finding your voice and creating a business. In fact, Instagram's estimated mobile advertising revenue is expected to reach 6.8 billion U.S. dollars in 2018, compared to 1.8 billion two years ago. Nowadays, Instagram is capable of turning stay-at-home moms into successful hat designers, or a woman working in corporate wealth management into a world traveler. So it's no surprise you want to become an Instagram influencer, and reach a large audience with your own personal brand.Download Now: Free Instagram for Business Kit + Templates Since I myself am not an Instagram influencer (I think an average 60 likes per post falls a little short of most brands' minimum for sponsorship opportunities), I set out to interview some real Instagram influencers in the industry, so you can get the full scoop. Throughout my conversations with these influencers, one thing became abundantly clear -- the term "famous" makes most of them uncomfortable. Apparently, "famous" denotes something less substantial than what most of these people are chasing. As Emma Hoareau (@ emmahoareau), a beauty and travel influencer who boasts nearly 40k followers, tells me, "Don't set out to be Instagram famous! Create beautiful work and use the app as a source of inspiration ... not a numbers competition." If you think about it, "fame" and "influence" are two drastically different measures of success. While fame is measured by a certain number, influence is measured by something a little less quantitative -- a deep, authentic connection with your audience. Here, we've compiled some critical tips from fourteen Instagram influencers, so you can get one step closer to sharing your brand with the world and influencing your own audience. How to Become Instagram Famous Make sure your content is genuine and authentic. Remain flexible and authentic as your brand shifts. Focus on your audience. Find micro-brands. Refine your photography skills. Be persistent. How to Become Instagram Famous Creating authentic Instagram content can help you on the road to becoming a social influencer whom businesses want to work with, but doing it right is just as important. Here's how to make your mark in Instagram, step-by-step. 1. Make sure your content is genuine and authentic. Across the board, all the influencers in this list insisted on one tried-and-true practice -- authentic content. Emily Roberts (@ thelipstickfever), pictured above, is a fashion and beauty influencer with over 57k followers. She told me, "Focus on quality over quantity when it comes to your content. It's better to post top notch images less frequently, than to post something subpar very frequently." To me, this makes sense -- the same is true for any type of content creation. An audience would rather read one high-quality Facebook status than a hundred less interesting ones. At LIKE.TG, we'd prefer to publish a few exceptional pieces of content per day, rather than laboring away to produce hundreds of barely average pieces. Emma Hoareau (@ emmahoareau) concurred: "Make sure the content you're sharing is true to yourself, and try not to compare yourself to others." Of course, authenticity is easier said than done, particularly when you're following other accounts and feeling envious of their posts or their brand image. You might, at times, doubt your ability to remain honest about your life when it's tempting to portray something a little shinier. Nic and Nat (@ sneakymommies), two women who create kid-friendly, healthy recipes on their Instagram account and have over 6,000 followers, say you should "stay authentic and always be you. This means being truthful and honest about who you are both online and offline and staying true to your personal brand." Morgan Raphael (@ bun_undone) a health, wellness, and inspiration influencer with nearly 15k followers, offers some advice when it comes to whether or not you need to find a niche. "I heard a lot of advice to find your niche and what makes you stand out, but truthfully, if you share your real self, people will relate and therefore respond by continuing to follow you and engage with your content." Finally, Chelsea Martin (@ passporttofriday), a travel blogger and influencer with over 17k followers, says commitment to your brand is critical -- "don't take just any collaboration offer that comes through the door. Stay loyal to your personal brand and your followers will stay loyal to you." While it can be tempting to take the first sponsorship offer you receive, long-term growth is about remaining committed to partnering with brands that can offer meaningful value to your audience, as well. 2. Remain flexible and authentic as your brand shifts. When you follow Instagram influencers, you might feel like they joined the app with an inherent and instant understanding of their brand -- at least, that's how I've always felt. To verify this, I asked Nicole Loher (@ nicoleloher), a health and fitness influencer with over 14k followers, whether she knew what she wanted her brand to be when she first created her Instagram account. Nicole told me, "I've always had a really pure goal to share a super authentic glimpse into my life -- no matter if it's good or bad -- because I ultimately moved to New York not knowing anyone … And 'making it' here was never and still is not easy. I think as my following began to amass, I realized I had a real platform to be an advocate for projects, communities and brands, I'm passionate about -- the most notable one being the Leukemia and Lymphoma Society. That said, about three years ago, my brand started to shift. I went from being a girl who worked in fashion and beauty, to a competitive triathlete. It wasn't something I set out to do -- it just shifted as my life shifted!" It seems a key factor in remaining authentic and true to your audience is, ironically, allowing yourself to change direction. If your audience believes they're getting a glimpse into the real you, and if they feel connected to you, they'll ideally want to grow and change with you as you move throughout stages of your Instagram, and real life, journey. 3. Focus on your audience. We've discussed remaining authentic and flexible as you create a brand identity on Instagram. Now, let's consider why this is important -- audience loyalty. An influencer doesn't become an influencer without creating a strong community, and developing a connection, to her audience. Emily Roberts (@ thelipstickfever) says, "Always make sure you're focused on driving value to your audience, and hone in on what makes you truly unique." Ultimately, becoming an Instagram influencer is a professional role like anything else, so it's important you consider what you can offer your audience. Lauren Caruso (@ laurencaruso_), a fashion influencer who boasts nearly 35k followers, advises, "Step one is definitely finding your niche, then figure out how to offer some sort of a service to the audience. It can be anything from outfit ideas, creative direction ideas, or helping them discover new brands -- just make sure you stay true to your aesthetic, rather than trying to be everything to everyone." Finally, Nic Nat (@ sneakymommies) told me, "People will want to connect with you if they view you as being relatable (human!), so being honest and sharing the good and the bad is what they want to see." There's a reason the hashtag #nofilter has been used over 235 million times, compared to #sponsorship, which barely passes the 400,000 mark. Ultimately, Instagram is a platform meant to connect real people with true experiences. Make your audience feel like they're getting a glimpse into your challenges, and they're more likely to cheer on your successes. 4. Find micro-brands to work with. Once you've created a brand and grown a loyal following, you might feel ready to reach out and get endorsed by certain brands. But direct messaging Nike or L'Oréal might not be your best initial strategy. Instead, Puno (@ punodostres), a micro-influencer and business founder with over 14k followers, emphasizes the importance of micro-brands: "Micro-brands on Instagram are awesome, mostly because they are small businesses that are open to trade. Similar to you, they're looking to build their following. If you're an influencer with under 10k followers, product for trade is a great place to start creating content you want to get paid for, especially if you can find brands you love and are in the same boat (socially). Plus, they are more likely to mention and regram you." To find micro-brands, Puno suggests you use PeopleMap.co, a micro-influencer tool she created (the tool is used by clients like Refinery29 and Etsy). You can also find micro-brands by searching for hashtags related to your expertise. For instance, #healthyeating might connect you with brands, or other influencers, in a similar industry. Once you find brands you're interested in working with, you can either direct message or email them. Additionally, Jackson and Graham Buoy (@ thebrothersbuoy), two food influencers with over 11k followers, told me, "One of our absolute favorite things to do is work with smaller brands or new restaurants who are still finding their voice and help them tell their story visually. We only promote things on our feed that we genuinely care about or use ... We just don't see the point behind content that is so obviously paid for and doesn't align with someone's personal brand, as it really defeats the whole idea of 'influencing.'" For more information on sponsorships, check out, "How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)". 5. Refine your photography skills. Oftentimes, it's easy to feel like your iPhone and Instagram filters are enough -- and, sometimes, they are. But to set yourself apart as an influencer, versus just an Instagram user, it might be worthwhile to invest in better photography and editing equipment. Chelsea Martin (@ passporttofriday) says, "A professional camera and a great lens could make the difference between a good photo and an amazing photo -- which has more potential of being reposted by other accounts, therefore growing your audience." To set yourself apart, consider going the extra mile. Invest in equipment or a photography course to improve your skills. Jackson and Graham Buoy (@ thebrothersbuoy), advise, "Investing in equipment is a great idea, but if you don't know how to use it, it won't get you anywhere. We would recommend spending money on sites like Skillshare, or even investing time in YouTube tutorials about photography and editing basics. Once you feel comfortable with that stuff and know you can take a good photo, then graduate to some higher quality equipment." Ultimately, you want to provide your audience with something valuable. Like any service, using the proper tools and taking online courses could lead to a bigger pay-off in the long run. 6. Be persistent. As with any profession, one of the most critical components to becoming successful on Instagram is persistence. Morgan Raphael (@ bun_undone) says, "I preach patience and self-love. Don’t give up, continue to write or post consistently and in time it will flourish. The comparison game can easily get in your head if you’re focused on numbers, so instead, focus on the meaningful content you’re sharing, remain proud of your work and keep going." Becoming an influencer isn't easy, and while it can be incredibly rewarding, it's only possible if you're willing to put in the time. Being passionate about your content will help you push through the challenging times. Christina, Jeannie Eli (@ fitcityblonde), three fitness influencers with over 8,000 followers, advise, "Post content that you're passionate about, build genuine and authentic connections, and GRIND. Don't be afraid to reach out to people to build your network, especially in person. Instagrammers often hide behind their pages, so it's unique when you're willing to establish actual human connections. All in all, keep it real, and work your tail off." I think we can all agree, whether it's influence or fame you're after, worthwhile endeavors are never easy -- but, hopefully, these influencer tips make your experience a little easier.

With more than 800 million monthly users, Instagram is a force to be reckoned with. If you're a B2B brand, you might think the hype isn't relevant to you -- but it most certainly is. As it stands, there are thousands of brands and a number of high-profile B2B organizations using Instagram to drive brand awareness, engage with their audience, and ultimately, to attract new customers.Access Now: 22 Free Business Instagram Templates To inspire you to take your Instagram game to the next level this year, our team at The B2B Marketing Lab wanted to share some concise, actionable tips you can put into practice right away. 1. Use authentic, real-time user-generated content. Forget stock photography and staged promotional pictures -- it’s time to go real-time. On Instagram, your prospects and leads want authentic content that offers a personal glimpse into your company's culture and product offerings. Real-time content, such as live video/live streaming, is unfiltered and 100% you. It adds a much-needed human element to B2B businesses, and helps you form a genuine connection with your audience and potential customers. Extremely professional-looking content can often feel cold and dispassionate -- your customers want to know there are real people and real stories behind the branding. 2. Go fast, and mix it up. Instagram makes it incredibly easy for you to post photos or videos on your phone directly through its application. Just fire the application up, press the add button and select the photo or video you want to upload -- it’s that simple. The advantage of this is that you don’t have to spend ages creating content. You can upload a variety of content wherever, whenever, without much pre-planning or editing required. Different types of content will not only attract and appeal to different members of your audience, but also show different sides to your business. No one wants to just look at images or just quotes on Instagram all day now, do they? 3. Get involved in your niche. Stop looking through the window at what’s going on inside. Join the party. Just like any other social media channel, it’s important that you not only post content to your feed, but also partake in the wider conversation. Don’t just post images and videos, reply to your community when they leave a response. Take the time to check out other Instagram profiles, have a browse, like some content and maybe leave a friendly comment here and there. If you take the time to engage with others, they're more likely to take the time to engage with you. 4. Make the most of the link in your bio. While Instagram doesn’t let you link to websites within the captions of posts, you can include one in your bio. You can include up to 150 characters in your Instagram bio -- including a link. Your bio is the perfect real estate for a link to your latest blog post or offers. You can also use tools such as Linktree to create a custom link that includes a page with more links, allowing you to share up to five links and get the most out of your bio link! Alternatively, Instagram Stories are a great way of including links with your content. However, stories only last for 24 hours -- this is a limitation, but also a fantastic tool for you to provide real-time offers and value. 5. Tell a story with every single post. On Instagram, the businesses that tell the most interesting stories build the largest audiences. If you want to attract people to your business and get them to engage with you, you need consistent visual storytelling that cuts through all the noise on Instagram. Don't limit your focus to your general photo and video feed. Instagram’s Stories feature allows you to create a slideshow or montage of photo or video. When strung together, tell a story and provide your audience with a more personal experience. 6. Stay away from vanity metrics. Vanity metrics don't tell the whole story. While an increase in clicks and likes are beneficial, they don't tell you if the right people are actually interested your content. Instead, look for indicators of real engagement, such as people commenting on your posts and new followers in your niche. These two metrics give a better indication of how well you are performing and how much exposure your business is actually getting. Take the time to consider Instagram. While it has predominantly been used by B2C brands up to this point, it holds great potential for B2B businesses when utilized correctly -- and with the points above in mind!

Between carefully curated photos, expertly targeted ads, and decisive adoption of Instagram stories, no other B2C industry has thrived on Instagram, much like the beauty and apparel industry. Some of the best clothing brands on Instagram are masters of consumer engagement, and businesses from any industry could learn something from these inspirational feeds. In this post, we’ve compiled a list of 30 clothing brands — both big and small — crushing the game. For a deeper dive into how to build a presence on Instagram, check out our complete guide to Instagram marketing. 30 of the Best Clothing Brands to Follow on Instagram 1. Telfar @telfar Telfar is a luxury brand well known for its bags and clothing. Like many brands on the list, it uses Instagram to share information about its products paired with high-quality product photos, videos, and user-generated content. 2. J.Crew @jcrew J.Crew has mastered the art of follower engagement on Instagram. Its vibrant feed inspires followers, whether via daily updated Stories, in-feed product announcements, or style inspo. View this post on Instagram 3. Anthropologie @anthropologie With colorful images of its bright and patterned styles, Anthropologie’s feed is a visual smorgasbord of inspiration. 4. Girlfriend Collective @girlfriend Girlfriend Collective experienced explosive social media growth after advertising a free leggings promotion. Its feed engages customers with stunning product photography of its minimal styles and funny memes related to its products. 5. BRKLN Bloke @brklynbloke Brkln Bloke is a Brooklyn-based streetwear brand that has mastered the art of sharing its products in the wild, helping followers get styling inspiration for their purchases. 6.Nike @nike The behemoth athletic brand has enthusiastically embraced video content and regularly shares clips with its impressive 263 Million followers. Its feed features a motivational mix of professional athletes and everyday people, which directly aligns with its brand mission that Nike is for everyone. View this post on Instagram 7. Paloma Wool @palomawool >In the image below, Paloma Wool shares a carousel of photos showing audiences different ways to wear one of its products, the Berlin multi-position belt. This gives wearers and audiences inspiration for how to use the product and can also inspire a new purchase if someone sees a style they like. 8. Kate Spade @katespadeny Despite being a well-established label, Kate Spade’s Instagram has a distinct personal touch that sets it apart from similar brands. Its profile features outfit pictures, snaps from around New York, and behind-the-scenes shots of the design process at the Kate Spade Studio. View this post on Instagram 9. Hermoza @the_hermoza Hermoza leverages one of Instagram's impactful native features — shoppable posts and a storefront. Each post has a “View Shop” CTA, and clicking on it leads audiences to an Instagram storefront where they can discover more products or even make a purchase without leaving the app. 10. House of Sunny @houseofsunny House of Sunny’s approach to Instagram is worth replicating as it ensures followers always have a source for inspiration for using its products. It specifically calls attention to styling opportunities with a permanent Story Highlight called “As Seen On,” where people can click through a series of UGC to discover unique ways to style its clothing. 11. Eileen Fisher @eileenfisherny Eileen Fisher emphasizes its quality materials and environmentally friendly production processes on Instagram, and landing on its profile brings you to three pinned posts displaying the lifecycle of the products it uses and how it champions sustainability. View this post on Instagram 12. Sandy Liang @sandyliang Sandy Liang is well known for creating unique versions of everyday staples. On Instagram, the brand shares lookbooks for its clothing and accessories, giving followers inspiration for what and how to wear its products. The image below is a lookbook giving inspo on what to wear when visiting a friend. 13. Asos @asos British online fashion retailer ASOS updates its feed regularly with colorful and bold product features. It stands out from the crowd with a video-first Instagram strategy, only rarely sharing still photos, allowing followers to interact and engage with content. View this post on Instagram 14. Aerie @aerie Scrolling through Aerie’s Instagram feed is like taking a tropical beach getaway. The lingerie and bathing suit brand has been applauded for its commitment to unretouched photos in its print ads, and it continues this effort on its Instagram, creating a cohesive brand image. 15. Ziran @theziran Ziran merges ancient Chinese techniques, luxury fashion, and sustainable practices to create its clothing brand. On its Instagram, behind-the-scenes content about how the brand came to be, gives people a glimpse into the people and processes that bring their favorite brand to life. 16. Aime Leon Dore @aimeleondore Aime Leon Dore shares product announcements in videos that align with the product's intended use. For example, the video below announces an upcoming collaboration with Woolrich, a brand well-known for its durability. The video features models in activities that might cause wear and tear to everyday products, but not those from the Aime Leon Dore x Woolrich collab. View this post on Instagram 17. Lisa Says Gah @lisasaysgah It often uses Instagram for restock announcements so its followers know when their favorite products are available for purchase again. Doing this also helps drive more followers to the platform, as people will see Instagram as a way to get the most up-to-date information on their favorite brand. 18. Tach @tach_clothing >Tach uses Instagram to share exciting behind-the-scenes content. The image below is a sneak peek into its line sheets, which are usually only used as a sales tool to present products to buyers. Audiences are let in on its behind-the-scenes activity, which can be exciting. >19. Fossil @fossil If you like photos of neatly organized items, then Fossil’s Instagram is for you. The accessories brand curates an impressive feed of food, fashion, and celebrities like James Phelps, generating audience excitement if they recognize their favorite actor. View this post on Instagram 20. Everlane @everlane Everlane’s account has no shortage of beautiful product imagery, but it also features photos of customers wearing its clothes, inspiring travel photography, and tips on food and art destinations worldwide, giving audiences a well-rounded experience on its profile. >21. Bode @bode >Bode is well known for its quilted jackets and one-of-a-kind clothing items. On Instagram, it shares videos explaining the background and inspiration for its collections, giving followers insight into the brand, its values, and what it stands for. View this post on Instagram 22. Teva @teva Teva’s Instagram feed is proof that it’s possible to give your brand a modern update without losing the spirit of what made you successful in the first place. Its feed includes user-generated content of its shoes out in the wild and sleek product photos highlighting new styles. 23. Zara @zara Zara has made a name for itself by emulating the marketing of luxury brands, and its Instagram feed is no exception. Its account looks like a high-fashion magazine, with professional editorial shots of its varied clothing styles. 24. Fjällräven @fjallravenofficial The Instagram feed for Swedish outdoor apparel brand Fjällräven is less about its products and more about the adventurous spirit that has defined the company for almost 60 years. 25. Madewell @madewell Apparel brand Madewell is known for its relaxed, classic styles, and its Instagram clearly reflects this aesthetic. With bright sunny images of its latest products and collaborations, its feed is a fashion lover’s delight. 26. The Row @therow Another account that focuses less on its products and more on visual inspiration, The Row features vintage photos of art, architecture, and fashion — only occasionally sharing images and actual products — where they share a brand aesthetic that is bigger than just what it sells. 27. Santos by Monica @santosbymonica Santos by Monica’s Instagram grid is eye-catching as every post uses the same color scheme and creates a pleasing browsing experience, building a cohesive brand identity and helping people develop brand recognizability for its specific color schemes and hues. 28. Carhartt WIP @carharttwip Carhartt Work In Progress announces sales on its Instagram profile, a valuable way to ensure your different audiences are aware of your brand promotions. For example, if your Instagram followers aren’t subscribed to your mailing list, they won’t receive your newsletter announcing the sale, but they’ll see it in their feed. View this post on Instagram