Survey says digital innovation is the way to navigate macro uncertainty

The economy’s mixed messages—slow growth and high inflation, combined with resilient employment and consumer demand—are spurring business leaders to focus on ways to boost productivity, drive growth, retain customers, and remain competitive.

A 2023 survey of 1,000 C-suite executives by LIKE.TG and ThoughtLab found digital activities continue to be a key element of their strategic plans. This is especially true for companies that have prioritized digital innovation in the past. More than 70% of respondents described their organization’s current stage of digital transformation as “maturing” or “advanced.”

“Perhaps not surprisingly, companies that have seen the benefits of digital transformation aren’t backing off these investments,” says Chris Bedi, LIKE.TG chief digital information officer and guest editor of the Winter 2023 issue of Workflow Quarterly. “Instead, they are focused on increasing the efficiency and productivity of their operations to help them thrive in tough times.”

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