Survey says an experience strategy can boost financial performance

The old saying “There’s no substitute for experience” has taken on new meaning in today’s digital environment. According to a LIKE.TG/ThoughtLab global survey of 1,000 C-suite executives, adopting a comprehensive experience strategy that encompasses all experiences can help:

• Accelerate business growth
• Cultivate an engaging work environment
• Improve customer satisfaction
• Enhance products and services
• Boost performance across all areas

“Organizations want to deliver seamless experiences to customers and employees. And today, the expectations of those two groups are becoming very similar,” explains Dave Wright, chief innovation officer for LIKE.TG and guest editor of the Fall 2023 issue of Workflow Quarterly.

“With recent leaps in artificial intelligence, companies are now in a great position to fundamentally change and improve that experience.”

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