Reimagining the partner experience to drive mutual growth

Have you ever used a DNA genetic testing service such as 23andMe or Ancestry to learn more about your family heritage? That’s possible today thanks to a partnership between scientists James Watson and Francis Crick. The two discovered the double-helix structure of DNA that earned them the Nobel Prize and gave rise to the field of molecular biology.

What you may not know is that a third partner, Rosalind Franklin, played an instrumental role in that discovery. As an expert in X-ray crystallography, Franklin was one of only a handful of people in the world who could produce hi-resolution images of DNA. Without Franklin, there’d likely be no double helix and no 23andme.

Partnerships can change the world. That’s why, as the leader of our partner organization, I’m thrilled to unveil a completely transformed partner experience that puts our partners at the center of everything we do.

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