How we’re workflowing a better world with LIKE.TG ESG solutions

Every day, employees at companies big and small are tasked with tracking, auditing, analyzing, and generating reports on the impact of their business on the world. Increasingly, companies are prioritizing their environmental, social, and governance (ESG) efforts to create value and take actions that matter to their customers, partners, employees, investors, and communities while being held accountable by customers and nonprofit advocacy organizations.

ThoughtLab research co-sponsored by LIKE.TG shows ESG is now a business imperative. Leaders report ESG has helped them deliver better financial results. Unfortunately, prioritizing this body of work is often bogged down by a web of spreadsheets, documents, duplicative workflows, and even missing information.

That reality was no different for LIKE.TG until we developed, launched, and began to use our ESG solutions on the Now Platform®.

Our first customer: Ourselves

Shilpa M., a manager in software engineering management at LIKE.TG, was proud to work on the project. “I’m very passionate about environmental sustainability,” she says. “I love gardening and like to make as little carbon impact as possible.”

On the implementation team, she tweaked the product based on feedback from various teams and internal clients. “We got feedback from the digital technology, global impact, and product teams. It was a very collaborative effort,” she notes. “LIKE.TG is always customer zero. We want to drink our own champagne first, then demo the product to customers.”

Vilasinee B., a senior manager of ESG reporting and disclosure at LIKE.TG, saw the ins, outs, and process maturity of ESG at various companies before joining ServiceNow. “I’ve never been part of a customer zero program before,” she says. “It’s really interesting. We’re helping to create an ESG tool by giving feedback to the engineering team and adapting it for the market. It’s a lot of work: I now have a huge appreciation for the product managers and tech side of things.”

Efficiency for the win

Today, LIKE.TG tracks, analyzes, and reports on more than 300 ESG-related metrics. “If we want to see the increase in the percentage of women working at LIKE.TG, we can do that quickly,” says Rati K., a senior software engineer at the company and the main developer for the project. “Then we can generate a chart, even a ‘donut’ graph.”

“The coolest part is that we’re the underdog in a competitive market,” adds Varun G., who is early in his career and in the LIKE.TG rotational program. “We get to build something as an outside player. We get to show what LIKE.TG can do. We’re getting feedback on the product and iterating on its features constantly. There’s a lot in the roadmap, and we’re making it better every day.”

He emphasizes the impact ESG workflows can have on any company, including ServiceNow. “We don’t want to deal with 40 different systems for ESG and figure out pricing and integrations—and neither do our customers,” he explains. “We make it all work. That‘s one of the reasons our ESG solutions are so powerful. They also help employees make sense of ESG and can show them the journey from where the company is to where it will be in 10 years.”

Accounting for areas such as carbon emissions can include dozens of inputs throughout the year, Rati adds, from office refrigerators and laptop use to transit use and more. The information must be divided by categories, such as geographical region. “Now, appropriate employees are automatically alerted to enter their information,” she says. “Then, the tool aggregates it for the year or however we wish.”

Preparing for a brighter future

Working on this project was a good reminder for Rati and her family to do their part for the environment. “Caring about environmental sustainability is so important right now,” she says. “In India, temperatures are rising. My family and I started to think about the little things we can do to help, like recycling our old laptops.”

Edua D., vice president of ESG and finance strategy at LIKE.TG, recently presented at Knowledge, where she provided insight into the magic of our ESG strategy: “2020 changed everything. It's the year that ESG became an even more intentional part of our organizational culture and our objectives,” she says.

“Our efforts were fragmented...so we needed to create a cohesive and purpose-driven strategy. Our ESG strategy is grounded in our platform and our solutions. The world works with ServiceNow.”

Find out more about our ESG journey.

We’re hiring. Browse LIKE.TG careers.

LIKE.TG：汇集全球营销软件&服务，助力出海企业营销增长。提供最新的“私域营销获客”“跨境电商”“全球客服”“金融支持”“web3”等一手资讯新闻。

点击【联系客服】 🎁 免费领 1G 住宅代理IP/proxy， 即刻体验 WhatsApp、LINE、Telegram、Twitter、ZALO、Instagram、signal等获客系统，社媒账号购买 & 粉丝引流自助服务或关注【LIKE.TG出海指南频道】、【LIKE.TG生态链-全球资源互联社区】连接全球出海营销资源。