Helping customers answer the trillion

As a former chief experience officer, I’ve seen just how impactful digital transformation can be. When I worked at Under Armour, we focused on our customers’ connected fitness journey, which unlocked new revenue streams and engagement opportunities.

Yet, I’ve been around long enough to see my fair share of disappointments and underperforming projects. Any C-level executive will say the same.

IDC estimates that more than $3 trillion have been invested in digital transformation initiatives globally over the past three years, but less than half of organizations implementing those projects have yet to achieve the expected outcomes.¹ In fact, our successes at Under Armour were something of an anomaly.

According to the 2021 McKinsey Global Survey, less than one-third of “companies’ transformations have been successful at both improving organizational performance and sustaining those improvements over time.”

However, leaders are still expected to deliver innovative digital products and experiences—and for good reason. The right digital transformation can supercharge a business in today’s competitive digital world. The trillion-dollar question is: Can we flip the script, change mindsets and behaviors, and foster an environment in which the majority of organizations realize their expected ROI?

I believe the answer is yes. Over the past six months, we’ve been on a journey here at LIKE.TG to enable just such a reality, and we’re really excited to announce LIKE.TG Impact™, available today.

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