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提升您的商品Listing质量:运用AI工具解锁销售潜能
提升您的商品Listing质量:运用AI工具解锁销售潜能
您是否准备好将亚马逊销售提升到一个新的水平,让竞争对手望尘莫及?如果是的话,那么您运气真好,因为我将介绍三款具有革命性的亚马逊AI工具,它们即将彻底改变您的亚马逊世界。这些工具不仅将极大地提升您的产品列表,还能让您的图片效果前所未有地吸引眼球。准备好让您的销售业绩飙升,并让您的竞争对手不知所措吧!卖家中心的客户评价见解首先,让我们从卖家中心的客户评价见解开始——这将成为您的新宠。想象一下:当您正在浏览您的卖家中心账户时,突然间发现了“增长”选项卡,并看到了“产品机会探索器”。这就好像是意外发现了一个充满了客户反馈黄金的宝藏一样!两种使用方式:该工具为您提供了两种强大的客户反馈分析方式——按类别或按独立产品。这就像是拥有一个私人间谍,悄悄进入您客户的思维世界,了解他们对您产品的真实想法。星级评价,有意思吧?哦,我提到了它还可以分析对星级评价的影响吗?没错,您没有听错!通过简单的滚动,您可以了解到是什么因素让您的客户感到满意,是什么因素让他们感到不满。这就好像是为亚马逊成功找到了一个秘籍!点击立即注册,免费试用。例如,假设您销售高端可洗式狗垫。通过这个工具,您可以深入了解到您的客户喜欢什么——比如您的狗垫有多吸水和对宠物友好。您还可以发现任何问题,比如漏水或异味。掌握了这些信息,您可以调整产品描述,确保您的产品特色得到充分体现。Ailumia的AI文案撰写工具接下来,让我们来谈谈Ailumia的AI文案撰写工具——这将成为您亚马逊武器库中的秘密武器。这款工具就好像是拥有一支文案天才团队,时刻在为您的产品列表增添光彩。工作原理:只需输入相关的产品关键词和信息,然后观察魔法发生。很快,您将得到引人注目的标题、要点和描述,这将促使客户比您说“收入囊中”更快地点击“加入购物车”!如何使用:● 输入相关的产品关键词和品牌信息。● 生成优化的内容。● 根据需要微调生成的文本,确保包含高影响关键词,并保持最佳的列表长度。通过利用Ailumia的AI文案撰写工具,卖家可以简化列表优化过程,最终提高在亚马逊平台上的可见性和转化率。利用Adobe Photoshop的AI增强产品图片最后,让我们来谈谈如何利用Adobe Photoshop和一点点的AI魔法来提升您的产品图片。因为面对现实,没有人会在亚马逊上寻找乏味的照片。他们需要引人注目、令人惊叹的图片,这样他们才会说,“哇,我需要这个来改变我的生活!”点击立即注册,免费试用。发挥创造力:有了AI和Photoshop的帮助,您可以做出无限的创意。您可以添加季节特色,比如在节假日为您的狗垫加上圣诞帽。或者您可以展示您的产品在实际使用中的场景,让客户感受到拥有您的产品后生活的改变。因此,以上就是三款绝佳的AI工具,它们即将将您的亚马逊游戏推向新的高度。通过卖家中心的客户评价见解、Ailumia的AI文案撰写工具以及利用Adobe Photoshop的AI增强产品图片,您将无往不利。赶快尝试这些工具,观察您的销售业绩飙升到新的高度吧!如果您需要任何帮助,随时联系我。让我们一起取得成功吧!点击立即注册,免费试用。(编辑:江同)(来源:Ailumia)以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。*上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
这款智能工具为什么会被跨境电商大佬看上?
这款智能工具为什么会被跨境电商大佬看上?
多平台、多站点运营不仅是跨境电商卖家拓宽销路的渠道,更是分散风险的良策。但与此同时,产品刊登数量庞大、编辑优化工作永无止境等,令卖家心力交瘁。 抓住了卖家痛点,不少智能服务工具应运而生。 不过,随着跨境电商卖家需求的逐渐强烈,市场上的工具也出现无序“疯长”。对卖家而言,在这茫茫的工具服务市场之中如何选到适合自己的“智能助手”就非常重要。 工具类服务市场乱象丛生,大卖家有三大需求 “在当前的跨境电商行业里面,卖家不仅仅要实现地区的多元化,平台渠道的多元化也是必须的。所以,多渠道经营是一个很普遍的现象,许多卖家也借助智能工具来提高效率、节省成本。”SoldEazy 创始人何名扬说道。 可当下工具类服务市场乱象丛生,卖家在使用的过程中痛点频出。何名扬分析道: 第一,部分从海外进入中国的服务平台对市场熟悉程度较浅以及对跨境电商平台规则政策反应速度较慢,无法在短时间内改动系统固有的功能,以响应卖家的需求; 第二,尽管目前有很多的服务平台标榜自身可以帮助卖家实现多渠道的管理,但是当卖家在进行产品上架操作的时候,仍需针对不同的站点重复进行上架的动作,没有优化至一步到位; 第三,没有根据对方的需求来设计自己的系统,比如大卖家在工具上的需求主要有以下三点: 1、因大卖家常常需要修改上千条Listing的价格或者其他方面的细节,更注重工具功能点的完整性以及能否提高处理效率; 2、工厂型的大卖家要扩展市场,在功能上的追求比较多,对于市场的放大能力在系统性能上有一定的需求; 3、贸易型的大卖家产品较多,员工在大批量刊登时容易出错,更希望在系统上面有一些可避免不合规状况的功能,比如重复刊登、敏感字、排版问题等。 帮助卖家实现月销售额增长200%,SoldEazy有什么魅力? 大卖家的需求与日俱进,市场上的智能工具亦逐层更新。在近期eBay Connect 2019大中华区开发者大会上,来自众多领域的智能工具开发商、服务商、卖家等齐聚一堂,共同探讨行业智能工具的创新趋势。而SoldEazy创始人何名扬则作为eBay精选IT开发商身份应邀参典,并发表“电子商务智能化运营趋势及机遇”的演讲。 (图/SoldEazy创始人何名扬与eBay美国高层合影) LIKE.TG了解到,SoldEazy是集跨平台产品发布、多网店综合管理、跨平台大数据分析、订单及付运管理系统于一身的综合服务平台。旗下的智能复制、批量刊登、刊登管理功能为大众所熟知。通过SoldEazy,卖家可以在不同的领域找到适合自己的解决方案,拓展新商机。 拥有卖家“基因”的SoldEazy似乎更懂得大卖家真正的需求。如上图所示,这是一个SoldEazy帮助行业某大卖短时间内把美国业务拓展到澳洲站点的案例。卖家可以选择数千,甚至数万条刊登,直接一键复制到不同的站点,更可在设置、复制的时候,让系统自动配对目标站点的产品类别。 “使用SoldEazy创新刊登模板可以让你根据不同的节日、不同的产品系列,设计出不同风格模板。在销售助力计划配合下,批量重新上架服务,让产品在eBay上短时间内一次性大量曝光。同时,模板内的关联销售功能亦能帮助增加店铺的曝光率,吸引更多人流,有助于我们建立品牌,提升形象。比较过去各账号的表现,营业额亦稳定增长了30%至50%。”eBay卖家黄先生说道。 此外,SoldEazy更能及时响应平台政策、规则的转变,并适时作出调整。例如,2018年初eBay推出翻译引擎API时,SoldEazy便成为第一家做出集成的第三方工具;而今年eBay推出营销刊登、买广告等功能,SoldEazy也迅速根据平台的发展方向,进行营销的深度整合。 从事eBay平台7年的卖家陈先生表示,“我刚开始eBay生意,每月的销售额总是一直不上不下,无法更进一步。直到使用了SoldEazy的智能复制功能,把在美国站点的刊登复制到全球不同的销售站点,极大拓宽了业务范围。值得一提的是,在遇到小语种站点时,SoldEazy还提供了即时的翻译功能解决了语言问题,使我在有限的资源和人力下,用短时间拓展我的业务,现在每个月销售额较以往增长200%。” 据何名扬透露,目前通过SoldEazy系统管理刊登的大卖家数量在数万到数十万不等,环球易购、有棵树都是多年的合作伙伴,在帮助卖家订单管理、刊登方面,SoldEazy已经掌握了一定的“话语权”。除此之外,SoldEazy还为大卖家提供技术支援、功能定制,助其运行速度更快、更稳定、更流畅。未来,SoldEazy也将与时俱进,朝着专业化和数据化前进,帮助卖家抓商机、抓流量、抓效率。 如果你还在为成千上万的Listing修改而困扰;如果你还在为重复刊登而感到烦恼;如果你还在为语言不通而不知所措,不妨点击这里寻找适合自己的解决方案! (或扫描下方二维码,开启方案通道!) (文/LIKE.TG 吴桂真) *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
5个免费谷歌关键词研究工具2024
5个免费谷歌关键词研究工具2024
在现代数字营销和搜索引擎优化(SEO)中,关键词研究是一个至关重要的环节。有效的关键词研究不仅能帮助网站吸引更多有针对性的流量,还能提升搜索引擎排名,增加品牌曝光度。通过利用合适的关键词工具,市场营销人员和内容创作者可以更精准地了解用户需求、识别潜在的内容机会,并制定更有针对性的营销策略。 Google Keyword PlannerGoogle Keyword Planner 是 Google Ads 的一个免费工具,旨在帮助用户进行关键词研究和广告策划。它可以生成新的关键词建议,基于用户输入的一个或多个种子关键词。同时,它还提供每个关键词的搜索量数据、竞争程度和平均每次点击费用(CPC),这些信息对广告主制定有效的广告策略至关重要。 除了广告策划外,Google Keyword Planner 也被广泛用于SEO优化。通过了解某个关键词的搜索趋势和竞争情况,网站所有者和内容创建者可以优化他们的网站内容,以更好地吸引流量和提升搜索引擎排名。这个工具对任何希望在数字营销中获得优势的人来说都是非常有价值的资源。 Google TrendsGoogle Trends 是一款免费的在线工具,提供关于特定关键词搜索趋势的宝贵见解。用户可以输入一个或多个关键词,查看它们在特定时间段内的搜索兴趣变化。Google Trends 显示的数据包括关键词的相对搜索量、热门搜索地区、相关搜索词和不同地区的搜索兴趣对比。这些信息有助于用户理解公众对某些话题的关注度和兴趣变化。 此外,Google Trends 还可以用于识别季节性趋势和突发热点。通过分析历史数据和当前趋势,用户可以更好地规划内容策略和营销活动。例如,电商企业可以在高峰搜索期之前调整库存和促销策略,而内容创作者则可以根据热点话题及时发布相关内容,从而增加曝光和流量。无论是市场研究、品牌管理,还是SEO优化,Google Trends 都是一个强大的工具。 UbersuggestUbersuggest 是由知名数字营销专家 Neil Patel 提供的一款免费关键词研究工具,旨在帮助用户发现新的关键词机会并提升其SEO策略。用户可以输入一个关键词,Ubersuggest 会生成相关的关键词建议,并提供每个关键词的搜索量、竞争难度、每次点击费用(CPC)等关键信息。除此之外,该工具还提供关键词的历史趋势和季节性波动数据,使用户能够更加全面地了解关键词表现。 除了关键词研究,Ubersuggest 还提供了其他有用的功能,如网站审计和竞争对手分析。通过这些功能,用户可以识别自己网站的技术问题,发现优化机会,并了解竞争对手的SEO策略和流量来源。这使得Ubersuggest成为一款全面的数字营销工具,不仅适用于SEO专业人士,也适用于任何希望提升其在线可见性的个人或企业。 AnswerThePublicAnswerThePublic 是一款独特且强大的关键词研究工具,旨在帮助用户了解人们在互联网上搜索的具体问题和主题。用户只需输入一个关键词,工具便会生成与该关键词相关的大量问题、陈述和短语,这些数据基于真实的搜索行为。AnswerThePublic 通过将搜索数据以视觉化的形式展示,如思维导图和分组列表,使用户能够直观地发现潜在的内容创作机会和用户关注的热点问题。 这款工具对内容创作者、SEO专家和市场营销人员尤为有用,因为它可以揭示用户在搜索引擎上提出的具体问题和疑虑。这些信息不仅有助于制定精准的内容策略,还可以优化现有的网页以满足用户需求,提高搜索引擎排名。例如,通过回答用户最常提问的问题,网站可以吸引更多有针对性的流量,并提升用户参与度和转化率。AnswerThePublic 的直观界面和详细数据使其成为关键词研究和内容策划的重要资源。 Keyword ToolKeyword Tool 是一款强大的免费关键词研究工具,通过利用 Google Autocomplete 数据生成大量相关关键词建议。用户只需输入一个关键词,Keyword Tool 便会自动生成各种长尾关键词,这些关键词基于真实的用户搜索行为,因此非常有针对性。除了 Google,Keyword Tool 还支持其他平台如 YouTube、Bing、Amazon 和 eBay,帮助用户在多个搜索引擎和电商平台上找到适用的关键词。 此外,Keyword Tool 提供了关键词的搜索量、每次点击费用(CPC)和竞争程度等关键信息,使用户能够更好地评估每个关键词的价值。这些数据对SEO专家、内容创作者和市场营销人员非常有用,有助于优化网站内容、提升搜索引擎排名和制定更有效的广告策略。无论是发现新关键词还是分析关键词表现,Keyword Tool 都是一个便捷且功能丰富的工具。 以上是五个免费的谷歌关键词研究工具:Google Keyword Planner、Google Trends、Ubersuggest、AnswerThePublic 和 Keyword Tool,它们帮助用户发现新的关键词、分析搜索趋势和优化内容策略。 回复‘B2B网站模板’,获取外贸网站模板快速建站 (来源:Hoan外贸建站 公众号) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
一款超好用的站内SEO检测工具
一款超好用的站内SEO检测工具
最近听到许多人问:“怎样去检测网站站内SEO的评分标准啊?” 今天就给大家推荐一款免费又好用的工具 https://www.woorank.com/。 这款工具的功能就是给网站做站内SEO检测,让你知道自己网站有哪些不足,然后有针对性地去进行优化。 红色×图标表示社交分享很少,需要多多分享引流。 以上就是这款工具的检测结果分析,希望对大家有帮助! (来源:外贸增长官) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。 (来源:keen聊独立站 ) 本文转载自:https://www.cifnews.com/search/article?keyword=工具
善用Shopee虾皮新营销工具加价购,助力店铺销量增长
善用Shopee虾皮新营销工具加价购,助力店铺销量增长
什么是加价购 除了印尼站点外,加价购营销工具已经在卖家后台给全部卖家开通。卖家朋友们可以在我的行销活动中可以看到。主要通过加购形式和满赠形式展示,加购形式具体就是“买A后B只需XX元”,满赠形式具体就是“买满XXX元,免费获赠B”。商家朋友们可以根据自己的商品选择不同的形式,具体的操作教程在卖家中心后台也可以看的到。 和Bundle(套装优惠)的区别 他们二者都是有专属的促销标签展示,不过加价购是可以直接显示加购商品和优惠金额的,展示上更加直观有冲击力。而套装优惠的展示需要二次点击查看全部才能看到商品选购。 加价购是能让买家在加购产品后,能补充购物需求,商品价格有一定价差且关联性、互补性比较强。套装优惠主要是购买其他商品可以享受专区优惠,试用于价格接近的商品。 目前虾皮官方在上线这个功能后,跨境平价日单量都有比较亮眼的增幅。商家朋友们可以根据自己的不同需求选择不同的营销工具。 (图片来源于虾皮官方) 加价购设置技巧 了解加价购的功能之后,那可以如何使用这个功能呢?建议可以知虾搭配数据分析软件从选品上开始搭配组合使用加价购功能。 对于有销量的老卖家,主要有以下4点建议: 1、“以主带次,以次带新” 可以用知虾数据分析软件监控自己的店铺,帮助分析过往订单哪些是爆款,搭配有互补性的商品,带动消费。优先选择展示单价比较低的商品,刺激买家凑单心理,提高转化率。比如说做家具收纳类的店铺,捣蒜神器(主商品)+一次性手套(次商品)等就是互补性强的商品组合。 满赠促销 还可以通过设置加购赠品,次商品为0元或者非常低的价格,达到促单的作用,标题上加上Free Gift,主图优化赠品展示。 测评作用 可以选定爆品作为主商品,搭配广告使用,次商品根据时间调换顺序对比数据,通过点击率,购买率等数据变现就可以看出新商品哪个更加好。 清仓作用 有些需要清仓的商品,可以利用买家图“便宜”的心理清仓哦。选定爆品做主商品,次商品原价设置要高,加购价设的低。这样的高低对比下就能有效的清仓。或者可以满赠功能等都是非常不错的方式。 对于新卖家来说,可以搭配关联性强的商品,选择合适的主商品,投入一定的广告预算等爆光,选择加价购搭配关联性强的有一定利润的商品进行互补,这样可以快速的实现从0到1再到更多销量订单的突破。 了解了新营销工具加价购之后,商家朋友们可以结合自己的产品运用起来,帮助订单转化。 (来源:知虾Shopee Miko) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载。 本文转载自:https://www.cifnews.com/search/article?keyword=工具
印尼工具类产品的线上VS线下购买行为调查报告
印尼工具类产品的线上VS线下购买行为调查报告
近日印尼市场研究机构JAKPAT进行了一项调查,以了解消费者通过在线和离线购物购买小工具的行为习惯。具体如下: 受访者属性:性别、年龄、收入 调查亮点 一、在购买产品之前,大多数受访者有现在网上搜索工具类产品信息的习惯。 二、消费者在在线和离线商店的小工具类产品的购买方面表现出相同的极性。 三、价格是影响消费者在线购买小工具类产品的最重要因素。在线购买主要原因是提供更实惠的价格。 四、确保产品质量以及可靠性是离线购买的主要原因。 互联网是受访者查找小工具类产品信息的主要来源。其中56.3%的受访者通过特殊小工具类网站搜索产品信息,49.9%受访者通过Youtube渠道获取有关小工具类产品的信息。还有不少消费者通过好友获取相关信息。 除了从产品页面评论中查找信息外,49%男性受访者在购买小工具类产品之前也会考虑他们的朋友的建议。相比之下女性受访者更愿意通过Youtube和品牌的官方网站寻找信息。 各类产品的线上线下购买行为活动 大多数消费者表示,智能手机配件、笔记本电脑/电脑配件、相机配件等工具类大多以在线购买为主。不过智能手机、笔记本电脑和相机等还是以线下购买为主。 当购买较为昂贵的小工具时,消费者倾向于从离线商店购买,主要因为对在线商品的质量不够确定。而对于相对便宜的配件来说,大多数消费者则选择在线购买。 根据调查,消费者在网上购买小工具的主要原因是价格。通常,在线商店提供更实惠的价格和促销活动。信任问题则是消费者离线购买部分工具类产品的主要原因。 除了实惠的价格和促销活动之外,购买笔记本电脑和相机的受访者更喜欢在线购买产品。其中一些商品可能无法离线销售,因此网上购物是唯一的选择。 对于购买电脑的受访者而言,购买过程的便利性是网购的影响因素之一。 对于小工具配件产品,价格影响消费者网上购物的最重要因素。许多商家提供实惠的价格和促销活动会吸引到更多的客户。 产品的真实性是离线购买工具类产品的主要考虑因素,尤其是计算机和平板电脑。此外,可以直接拿到产品也是影响不少消费者购买的重要因素。 在线上渠道,与其他类型的小工具产品相比,笔记本电脑和电脑品牌的在线官方商店更受欢迎。 电商平台是购买智能手机、笔记本电脑和相机配件产品的主要渠道。其中Shopee是大多数消费者购买智能手机配件的主要平台。 在线支付最优选的付款方式是银行转账。另一方面,手机银行、网上银行和信用卡等非现金支付方式的采用率也比较高。特别是手机银行业务似乎被受访者认为是最佳在线支付方式。而线下购物则以现金支付为最受欢迎支付方式。 以上内容均取自网络,主要参考来源JAKPAT。(来源:CAMIA出海) 本文转载自:https://www.cifnews.com/search/article?keyword=工具
揭秘(下):亚马逊卖家对重定价工具的十大误解
揭秘(下):亚马逊卖家对重定价工具的十大误解
上篇文章《揭秘(上):亚马逊卖家对重定价工具的十大误解》,A-Lu跨境为大家将就重定价工具最可能误解的原因(误解1~误解5)做了归纳和解释,希望能解决各卖家小伙伴们的担忧。今天,A-Lu跨境将为大家继续分享《亚马逊卖家对重定价工具的十大误解》之误解6~误解10。 当然确实能找到些许案例发生过这种情况:工具错误执行将许多商品的价格调整为一分钱,买家也很快就注意到了并加以利用,有时仅用几美元就购买空了卖家的全部库存。卖家在慌乱中紧急取消订单,但在发现并纠正错误之前就已派发出去很多了。 但其实这类案例非常之少,不能以偏概全的认为重定价工具都是有问题的,并且如果还不放心的话,可以在Amazon后台中设置产品的最低和最高价格以防止出现意外。 就个人经历而言,我从未为我的任何产品在亚马逊上设置最低和最高价格,也从未听说过周边有卖家小伙伴发生被错误定价的情况,或者因重定价工具导致价格发生变化,从而触发了亚马逊的潜在定价错误系统并停用了listing的情况。所以用极少数的坊间传闻而抑制使用一个很有利于提高效率的产品是非常没有必要的。 有一些高端重定价工具每月的费用高达大几百美元。的确,如果你的业务规模很小且没有清晰的业务规划,就无法证明这种软件的费用合理性。但是在一定规模上,高端重定价工具的费用是非常合理的。在你的销售为一百万美元之前,建议选择每月$25- $100的重定价工具,虽然功能较少但能符合你目前业务规模的需求。一旦超过该水平,你便可以尝试使用高端重定价工具,其费用也将变得非常合理,高端重定价工具具有针对该规模卖家的很多附加功能。 与圈内大多数销售规模在几百万美元的卖家交流之后发现,他们可以利用高端重定价工具解决很多复杂的问题,对人效的提升非常明显。例如销售及市场预测工具,这是只能在更昂贵的工具中才能找到的重要功能,而这个功能的重要性非常高。高端重定价工具倾向于将一系列有高价值的功能整合到一个应用程序中,并且能发现这些功能即使使用大量的低端工具包也无法复制。 如果你的产品有数十上百个直接竞争对手,则每日价格一更新可能都不太够。特别是在第四季度,当销量和价格波动不断加剧时,每日价格的机动变化才能使你不会处于劣势,否则你只能在市场情况发生变化时看着别人销量不断提升赚更多的钱。 当与一些卖家进行了交流时会发现,他们认为他们每天应该只调整价格一次,并坚称自己想自己定价不愿交于自己以外的任何人或工具。我认为这很大程度上取决于个性。有些人想控制所有变量,而另一些人愿意放手。一些卖家要么不信任软件,要么不了解软件,这而这类坚决捍卫手动定价的卖家着实也有不少人。但是,一旦他们尝试了重新定价工具,并在享受其便利的同时能得到更多额外的销售,通常观点也将立即就会发生变化。 但也确实,如果一开始就是用重定价工具,则也不能体会到其价值。可以先自己做所有事情有此尝试,这样才能真正体会到重定价工具的价值。我也建议很多新卖家:“刚开始在你还不了解业务运作的情况下不要多花一分钱”。不要为任何其它工具付费。为什么?因为你需要准确了解亚马逊生态系统的工作原理,并且需要了解痛点所在。当你了解了所有这些并体会到了实际的问题之后,才可以更好地决定如何花钱。 事实上,大多数亚马逊买家期望价格会发生变化。亚马逊还是一个以产品为维度的销售平台,而以产品为维度上来说价格的优惠是一个最重要的因素而不是固定化价格呈现,所以当消费者看到不断有优惠出现的产品时反而会不断激发他们的购物冲动。 此外,在亚马逊上,也请谨记,买家不是我们的客户,而是亚马逊的客户。在亚马逊上建立自己的客户群非常困难。即使买家想再次向你购买商品,也没有简便的方法来搜索喜欢的卖家。买家必须努力去寻找才能找到曾经知道的那个卖家的店铺。如果是通过自己的网站或实体商店进行销售,则那里的客户是不会希望价格经常变动的,因为独立站点是以品牌化体系化来做呈现和进行销售的客户也希望看到这些,但是亚马逊的客户会有完全不同的期望。 当然也会出现一种情况,有些卖家拥有几乎没有竞争的独特产品,因此会出现买家不断重复购买的情况。在这种情况下,他们则确实会有忠实的顾客一次又一次地向他们购买。但事实上,没有直接竞争者的卖家也不需要经常更改价格,所以不存在上述问题。 有时候在跟卖家小伙伴交流时也会听到说:“这个重定价工具功能规则这么复杂,肯定很好一定要用来试试。” 如果所有这些复杂的规则确实对业务有帮助,那么当然都是有价值的,但是有些卖家小伙伴只是想要复杂的工具,而不是根据实际的需求来判断哪种类型的工具才更合适,因为拥有这么多的功能和规则选择会让人感到放心。但实际当你开始进行定价设置时,它则会给你造成极大的混乱,并且极易出现问题,因为你要考虑每个参数并正确配置。 在想用复杂的重定价工具时,可以反问自己为什么需要更多的定价规则,能帮助做到哪些事,会不会造成一些更大的麻烦。用这种客观冷静的评估来做判断,往往不会让你做出后悔的决策。一旦你清楚了需求,并了解了重定价工具通过运行其内置规则将采取的行动后,就可以选择适合你的重定价工具,并开始计划定制适合你的规则了。 A-Lu跨境为大家带来的“揭秘:亚马逊卖家对重定价工具的十大误解”分享就到这里,如有疑问或者需要深入交流沟通可随时联系我。请小伙伴们继续支持A-Lu跨境。 上篇文章《揭秘(上):亚马逊卖家对重定价工具的十大误解》 (来源:A-Lu跨境) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载。 (来源:A-Lu跨境) 本文转载自:https://www.cifnews.com/search/article?keyword=工具
eBay施行新政,向卖家免费开放优化物品属性的工具
eBay施行新政,向卖家免费开放优化物品属性的工具
近日,eBay宣布将在今年10月份完善物品属性,包括家居、家具DIY、服装、鞋类、配饰、珠宝、手表以及玩具和游戏等品类。届时,将推出新的eBay工具,使eBay物品属性更容易完成优化,并尽可能自动化产品详细信息。 此前,eBay宣布了这一消息,并且已经向美国部分卖家进行了使用宣传,eBay将根据卖家输入的标题自动填充物品属性。 例如,上图的物品标题是“Large Beige Faux Fur Luxury Fleece Blanket Throw米白色人造毛皮豪华毛毯”,eBay从这个标题可以识别四个主要物品属性,并自动更新: 品类:毛毯 颜色:米白色 主题:奢侈品 材料:人造毛皮 在卖家开始手动输入物品属性之前,当他们进入“Sell Your Item”时,eBay会尽其所能自动填充物品属性。 不难发现,任何能为卖家节省时间的工具,尤其是在物品属性方面,都非常受欢迎。 eBay建议的物品属性价值 eBay将显示每个物品特定的计数(最近搜索的次数),完成进度条将以一个圆形呈现,卖家可以在其中填充你输入的每个物品属性,以表明该特定属性的重要性。 与此同时(如上图所示),为了更快地完成推荐物品属性,eBay会自动推荐常用的价格,如果价格适用于你的商品,你只需点击一下就可以选择。如果你的物品需要不同的价格,这将不起作用,但对于常用的价格,这可以节省时间。 第三方工具 这些来自eBay的新工具可以为卖家自动提供特定的物品属性,具体到“Sell Your Item”表单中。 该工具将使你能够在第三方软件(或者可能在eBay移动应用程序中)启动listing,然后在eBay上编辑并完成它,利用“Sell Your Item”表单自动化物品属性。 据悉,eBay还将在2019年12月31日之前免费提供Optiseller aspect查找工具。Optiseller是一个第三方工具,它可以识别和纠正相关品类中缺少关键物品属性的listing。 (编译/LIKE.TG 吕晓琳) 【特别声明】未经许可同意,任何个人或组织不得复制、转载、或以其他方式使用本网站内容。转载请联系:[email protected] 本文转载自:https://www.cifnews.com/search/article?keyword=工具
支持APP!替代海卖助手的工具终于来了
支持APP!替代海卖助手的工具终于来了
有用过海卖助手的所有亚马逊卖家应该都知道,海卖助手已经宣布在9月28日停止一切服务。虽然有些卖家已经无法使用,不过也有些卖家发现,自己的数据还在正常更新,难道海卖助手还有“复活”的希望?对此有无法使用的卖家咨询了亚马逊客服,不过可惜得到的回复是“后续都会下线”,看来海卖助手被关停的结局已经板上钉钉了。 海卖助手的下线也为市面上不少第三方服务商提供了机会,不少服务商都第一时间做了类似的功能,今天要给大家推荐的就是一款海卖助手替代产品free4seller。该产品由tool4seller团队研发,tool4seller作为国内率先登陆卖家后台appstore的服务商,free4seller拥有同等的安全性保障。 free4seller的界面与功能都与海卖助手基本一致,之前使用海卖助手的卖家可以做到无缝切换,没有学习成本。主页分为产品即时销售报告、产品流量转化追踪报告和手机APP下载三个栏目。其中产品即时销售报告展示今日、昨日以及上周同日的销售数据。 点击列表中的商品,即可查看图表化的销售数据变化趋势,这里是可以任意选择时间范围的,并提供具体数据的表格下载。 产品追踪转化报告可以为卖家收集和分析店铺流量和转化率数据,让卖家可以及时查看商品的卖家访问量、转化率、销量、销售额等关键指标,了解商品表现。该功能目前需要跳转至tool4seller产品中使用。 与其他大部分服务商的产品不同的是,free4seller支持了手机APP,实现秒级同步销量和销售额数据;父子ASIN灵活筛选数据;展示今日、昨日、上周的数据对比和库存,做到随时随地掌上看数据。 除此之外,free4seller还支持同时绑定多个卖家账号,目前free4seller已经支持了美国站、加拿大站、德国站、法国站、英国站、西班牙站、意大利站和日本站共八个站点,卖家可以在支持的站点中进行任意绑定,省时省力。 总的来说,free4seller以其价格及简单纯粹的功能,非常适合用来当做海卖助手的替代工具,而对数据化、图表化运营有更高要求的卖家,则可以选择功能更加完善的tool4seller。 free4seller官网 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
旺季选品!热销品离不开的五大选品工具!
旺季选品!热销品离不开的五大选品工具!
7,8月份的海运喋喋不休,有没有你的货物?如果没有,不要紧。离黑五等大节日还有两个月,还是能够好好看看旺季选品。毕竟,在竞争激烈的市场中,唯一能够生存的是能提供最好的产品并且拥有最有竞争力价格的公司。下面Goman给大家推荐几款旺季选品工具,毕竟,好的工具能帮助你找到新的利基,设置有竞争力的且合适的价格,跟踪对手的产品促销情况。 但是,你需要努力的自己通过excel表格来做这些。假如,市场上有众多亚马逊选品分析工具可以提升效率帮你实现,那岂不是更好。人肉选品太苦太累了,咋们来看看这些智能工具吧,Goman这里例举了其中的5个。 1、Jungle Scout Jungle Scout的解决方案覆盖了卖家选品、竞品跟踪、市场趋势分析、关键词搜索及反查、Listing优化、站外引流、邮件营销、店铺利润分析、PPC广告优化、供应商搜索及管理等全解决方案。 作为亚马逊官方认证的第三方服务商,Jungle Scout是第一家研发出亚马逊选品软件的科技公司,截至2020年6月,已为全球超过25万的亚马逊卖家提供付费服务。 2、AMZScout AMZScout是最智能的亚马逊产品调研工具,轻轻点击一下,即可获取亚马逊上竞品的全方位的销售数据,快速提升销售业绩,帮助亚马逊卖家找到利润最高的好产品,一键获取BSR还有销售额和利润情况,在亚马逊开发产品从未如此简单! 3、CamelCamelCamel CamelCamelCamel是可以追踪亚马逊特定产品价格的免费工具,它还能让卖家获取想采购的产品价格更新。 4、Sellics Sellics是集多种功能于一身的亚马逊卖家工具,该工具可以研究亚马逊每个品类最畅销的5000个产品。该工具可以免费试用14天,每月要交77美元-499美元的费用。 5、Sorftime Sorftime亚马逊卖家标配选品工具,推出亚马逊DSF双排序过滤选品法,针对每个类目进行超过20个不同数据维度的分类统计和整理,可马上知道哪个品类平均价格最高?哪个品类A+占比最低?哪个品类新品占比最高?哪个品类亚马逊自营比例最低? 当然,非常多好用的选品和数据分析工具Goman也在用,不如hemilum10和sellermotor等,由于篇幅原因,没一一叙述不代表他们不好。希望这篇文章对各位卖家一定帮助。通过这些使用案例,以上工具提供了一个一体化的操作面板,让你可以快速的,鸟瞰你在亚马逊的整体营销努力。旺季,大家!一起努力,再创辉煌。(来源:公众号:跨境税法高文) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。 (来源:跨境税法Goman) 本文转载自:https://www.cifnews.com/search/article?keyword=工具
最畅销的动力工具爆款,第三季度爆发看它们了!
最畅销的动力工具爆款,第三季度爆发看它们了!
2020年新冠疫情对跨境卖家上半年的正常运营带来了巨大的影响。针对eBay家居及园艺品类卖家如何通过迅速调整优化销售结构,抓住2020年下半年的机会,我们此前推出→渗透率低,需求旺盛,卫浴这条空车道它不香吗?为卖家朋友们分享了第三季度卫浴类目选品指南。今天再让我们来看看第三季度另外一大季节性高增长且常青的类目——动力工具!啥都别说了,阅读,收藏,照着做! 动力工具销售从第三季度开始就逐渐攀升,一直到年末,欧美家庭对室内进行翻新的高峰期也会给动力工具带来一波销售旺季。现在行动起来,正好可以赶上下半年的销售时期。 对于动力工具而言,市场巨大,子产品线相对较少,且规格参数标准化程度高,非常适合跨境卖家深度开拓。除了整机市场,动力工具附件和配件更是中国供应的一大优势:据《2018年中国五金制品行业进出口年度报告》描述,动力工具全球市场大约有289亿美元,其中60%约为附件和配件——标准化适配性高,价差巨大,产品生命周期长,小件+高毛利,可以说是理想的跨境电商选品。 小编的理念就是"只 上 干 货": 这里就是2019年动力工具在eBay平台的畅销型号,帮助大卖们直击动力工具市场爆款,升级供应——对标找货、优化附件库存、卖配件周边,就收藏它了。 美国站点: 美国Top4销量动力工具 Power Saws 电锯 Power Tool Set 电动工具组套 Impact Wrenches 冲击扳手 Cordless Drill 无线电钻 德国站点: 德国Top3销量动力工具 Akkuschrauber电动螺丝刀 Sägen电锯 Bohrmaschinen电钻 从上文可以了解到,不同站点有自己独有的领导品牌,同时对型号以及性能也有着不同的喜好。各位卖家在进入不同站点时需要提前考察,谨慎选择当地购买者需要的产品。 小亿在此郑重提醒各位卖家,疫情肆虐,消费者网上购买的往往是他们宅家隔离期间急需的产品,及时送达是他们最迫切的要求。eBay已经告知卖家,针对eBay大中华区卖家在新冠疫情期间服务标准重申政策 所有直邮发货,必须使用eBay认可的跨境物流服务商,并且满足您承诺处理时间内完成A-scan;对于所有海外仓储发货,必须使用eBay认可的海外仓储服务商Winit或Goodcang或4PX进行海外仓发货, 并且满足您承诺处理时间内完成A-scan,否则会面临刊登被强制下架、交易受限、额度限制及账号冻结的风险。 为消费者提供零售标准的购物体验,应该始终是引导跨境电商行业发展的指明灯。只有提供良好的购物体验,才能建立消费者对我们的产品和服务的信心,才能确保整个行业以及每一个卖家业务的持续健康发展。目前疫情对跨境物流造成了巨大压力,买家购物体验也会随时受到影响。请卖家朋友们密切关注跨境物流的发展状况,并根据自身实际情况调整销售策略。让我们着眼未来,携手度过难关,共同发展。(来源:eBay) 以上内容属作者个人观点,不代表LIKE.TG立场!如有侵权,请联系我们。 本文转载自:https://www.cifnews.com/search/article?keyword=工具
推荐:5款免费制造电子名片的工具
推荐:5款免费制造电子名片的工具
名片是推销自己和公司的一种方式,是参加会议或与陌生客户面谈的必备品。一张设计优秀的名片可以增加客户对业务的兴趣,促成合作。你可以选择请专业设计师设计名片,但一般收费比较高,而且制作和沟通过程比较耗时。本文介绍5种名片免费在线制作工具,可以让你在几分钟内制作出一张出色的名片。 Biz Card Maker操作简单,用户可以用Biz Card Maker免费做出顶尖的定制名片。你可以用自带的图像等素材来制作背景,另外Biz Card Maker有很多好看的照片供选择,可以让名片充满个性。另外你还可以根据自身需求加上个人信息。这个工具最棒的一点是,你可以把制作好的名片直接以PDF或者JPEG格式下载下来。但是,这个工具只支持名片正面的制作,不支持背面。 Canva提供模板和定制化选项等,还提供名片双面设计。你可以先用模板制作名片,再加入品牌logo、细节信息、线条、形状和图形等。当然你也可以把制成的名片转成JPG、PNG和PDF等格式。 Shopify使用界面干净简单,可以制作简单的名片。但是Shopify不支持定制背景,只能使用白色背景。另外Shopify不支持定制名片背部设计。但是,你可以把logo放在名片正面。只要输入姓名、公司名、职位、电子邮箱、电话号码和公司地址等等信息,就可以生成一张名片了。Shopify会把做好的名片发送到邮箱,你只要下载下来就行。 DesignHill是另一款名片制作软件,可以支持不同尺寸的名片。你可以设置名片的长度和宽度、背景、线条等来制作出一个更加专业的名片。你需要输入姓名和邮箱地址,名片会自动发送到邮箱。但是,这个工具不像Canva那样强大,它不支持名片的背部设计。导出格式也只能选择JPG格式。 如果你不喜欢Canva的用户界面,就可以试试Crello,这是另一个免费的在线名片制作工具,可以让你在短时间内作出优秀的名片。Crello有许多选项,支持设计名片的所有元素,包括卡片背景、联系人姓名、品牌logo等等。Crello还提供许多模板,可以省下很多时间。名片支持JOG、PNG和PDF等格式导出,而且Crello不需要注册账号就能制作名片。 (编译/LIKE.TG 房欣宇) 本文转载自:https://www.cifnews.com/search/article?keyword=工具
干货!2021年亚马逊运营爱用的工具汇总
干货!2021年亚马逊运营爱用的工具汇总
随着跨境电商行业的飞速发展,近两年亚马逊已经逐渐进入了红海市场,竞争非常激烈,咱们的运营也变得更加的精细专业,当然也需要一些工具来帮助我们决策。 今天,小V就给大家整理了一些,2021年亚马逊运营爱用的工具,希望能够给大家提供一些参考。最后是侵权风险自动检测工具,文章很长,建议收藏。 选品及关键词工具 Unicorn Smasher 价格:免费;pro版本:49.9美元终身 Unicorn Smasher是一个Chrome插件,有免费和付费两个版本,付费也就$49.9,可以一直用。在亚马逊搜索框输入关键词后,可用来查看亚马逊上该关键词相关产品的品牌、价格、BSR排名、评论、评级、预估的销量、销售额等。还可以直接跳转到关键词的谷歌趋势。 此外可以在BSR页面,直接看到BSR产品的排名、月销量、以及评论等信息,还可以对产品的评论进行筛选和下载等。 Helium 10 Xray 价格:39 美元/月或 390 美元/年 Helium 10 是一个相对来说比较综合的亚马逊工具,可以用于市场调研、关键词查询、listing优化等,这里的价格单指功能模块Xray的价格。 Xray的的功能和UnicornSmasher非常相似,但是不能像Unicorn Smasher那样设置自己的筛选条件,只能导出为CSV后,通过excel进行筛选。但它有个额外的功能,可以查看阿里巴巴上面的供应商货源。不过相对来说,Xray价格也更高一些,也许大家可以自己试着在阿里巴巴上搜索看一下供应商资源,你觉得呢? AMZ Scout 价格:16.49-49.99 美元/月;499-1,499 美元终身 其实上,目前市面上的大部分选品工具的功能都是类似的,AMZ Scout也不例外,展示的数据主要包括,卖家数量、排名、价格、FBA收取费用、净利润百分比、预估月销、预估月收入、平均评论数量、RPR每条评论月收益等。 需要注意的是,目前市面上,所有能够预测销量的工具的数据,和真实的数据都是存在误差的,但如果误差相当,那么就约等于不存在误差(bushi)。大家可以通过价格和产品功能的对比,选择最契合自己的选品工具。 ZonGuru 价格:39-49美元/月;288-456美元/年 ZonGuru是一个多功能的亚马逊工具,集合亚马逊SEO优化工具和排名追踪,关键词优化,产品销售追踪和评价管理工具于一体。 AMZ Tracker 价格:41.7-1600 美元/月 AMZ Tracker是一个综合类的软件,产品关键词搜索排名查询、竞争对手销量追踪、差评报警、listing页面优化分析、关键词调研、产品促销、市场调研 (选品)、关键词深度挖掘、客服助手(Rocket Reply)、跟卖提醒等店铺运营服务。 Keyword Tool 价格:免费 Keyword Tool是一个关键词研究工具,无需注册就可以免费使用,每个搜索条目能提供多达750个长尾关键字建议,Keyword Tool 声称其可靠性达到99.99%,实际效果大家可自行检阅一下。最大的优势是免费。 Sonar Tool 价格:免费 Sonar Tool是专门为亚马逊设计的关键字研究工具。Sonar包含数以百万计的真实Amazon搜索查询的数据库。输入任何内容以找到匹配关键字的列表,然后下载并将其用于你的Amazon SEO。Sonar甚至显示每个关键词在Amazon的搜索量。 PPC管理 Sellics 价格:47-317美元/月 Sellics是一个综合类的亚马逊运营工具,新用户可享受14天的免费试用,之后根据功能不同,费用从每月47美元到317美元不等。可以发掘关键词,跟踪关键词排名,市场分析,产品推荐、库存管理、PPC管理。 本文主要提一下它的PPC管理功能,该专用工具的PPC智能管理系统可以追踪、剖析和再次评定大部分亚马逊广告的经营情况。Sellics关键作用包含自动关键字变更、终止关键字广告,及其设定否认关键词搜索。 PPC Scope 价格:19.99-84.99 美元/月 PPC Scope 是一个亚马逊PPC广告分析和优化平台,提供21天的免费试用期。核心功能主要包括:找到广告活动中效果最好和最差的关键词;找到客户曾经用什么搜索词搜索你的产品;能够获取到每个产品、关键词、活动和广告群组的广告效果报表和表格。 Teikametrics 价格:免费;每月广告支出的3% Teikametrics的收费标准很特别,对每月市场销售额低于 1 万美元的卖家免费,对销售额高于1万美元的卖家,收取其每月广告支出的 3%。根据它的数据学习培训、强劲的自动化技术和专家团队,卖家能够寻找有利可图的关键词,建立有目的性的广告系列产品以达到目标,并让该软件管理出价。此外,他还具有重新定价,库存报告,盈利能力分析等功能。 Zontools 价格:9-25 美元/月 Zontools是最便宜的PPC管理工具,其主要功能主要包括:快速启动广告系列、自动化你当前的设置、自动管理你的出价、自动添加新关键字、自动降低或暂停效果不佳的关键字。 效率工具 在Amazon上按图搜索 价格:免费 是的,这个Chrome插件的名字就叫在Amazon上按图搜索。安装插件后,选择任意网站图片,点击鼠标右键,选择在Amazon上搜索,即可查看该产品在亚马逊上是否有人售卖。 Merch by Amazon Trademark Protection 价格:免费 这是一款能够快速检测有侵权风险的商标的Chrome插件,据作者说,该工具是直接爬取美国商标和专利局http://uspto.gov的数据。 安装插件后,无需登录,打开listing页面,在listing页面中会出现4个选项,点击“MITrademark Check”,即可检测出有风险的单词,并对文案进行高亮标注。还可跳转至美国专利商标局网页查看详情。 以上,就是今天分享的好用的亚马逊工具了,如果对您有帮助,欢迎点赞、喜欢、分享、收藏,您有什么好用的工具,也欢迎在评论区留言哦。 (来源:百佬汇跨境电商联盟) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
谷歌技术SEO不知从何下手?这5款工具推荐给你
谷歌技术SEO不知从何下手?这5款工具推荐给你
SEO涵盖了大量的信号,从加载时间到索引到元数据。没有用于技术SEO的专业工具,所以你必须使用来自许多来源的工具组合来拼凑。本文为你提供了一些优化谷歌SEO需要的工具。 1、谷歌搜索控制台(Google Search Console) 如果你尚未在谷歌搜索控制台中验证网站,建议尽快进行。另外,除了从谷歌接收信息的宝贵能力,影响你的网站的有机搜索性能的问题,你将获得以下访问权限: ●谷歌搜索性能报告; ●URL检查以建立索引和抓取页面分析; ●网站范围索引数据的覆盖率报告; ●用于XML网站地图分析的网站地图; ●反向链接配置文件数据,用于评估你的网站权限; ●安全和手动操作警报。 2、Chrome DevTools Chrome浏览器同样是一个强大的技术SEO工具。要找到DevTools,深入“More tools”菜单下的“Developer tools”部分以访问网页源代码,加载时间瀑布图显示了页面上每个元素的加载时间,Lighthouse审计工具提供优化性能的建议,等等。 该工具提供动态编辑页面源代码的能力,使你能够截屏优化建议。只需双击源代码的任何部分并开始键入,你将在页面上立即看到更改。 3、PageSpeed Insights 在PageSpeed Insights中输入URL,单击“Analyze”,然后等待60秒,你将得到一组的轻量级指标和建议,用于评估和优化页面的加载时间,这是谷歌搜索用来确定你在搜索引擎结果页面(SERP)中的位置的可用性信号之一。 虽然它没有提供足够的信息来解决问题,但是该工具确定了需要更深入调查的领域。使用所提供的信息与开发人员开始关于页面速度的对话。 4、移动设备兼容性测试 移动端体验是谷歌用来确定SERP排名的另一个算法信号。对移动设备友好的测试分析单个页面的移动可用性,并识别任何问题,比如元素之间距离太近,访问者无法可靠地点击。 每个页面都可能在这个测试中得到不同的分数,所以测试多个URL是很重要的。使用此工具时,请确保测试你最重要的有机搜索驱动程序,以及来自每个模板的页面。 例如,电商网站将为产品页面和类别页面提供独特的页面模板。你需要测试来自每个页面类型的两个URL,以确保模板中没有任何固有的移动可用性弱点。 5、结构化数据测试工具 有这么多的网页需要抓取和组织,搜索引擎对理解每个网页的上下文和相关性有一点帮助。结构化数据为你提供了一种方法,可以在元数据中无形地标记信息,以方便机器阅读和编目。作为回报,搜索引擎使用结构化数据中的信息来支持搜索结果中的丰富片段。 你可能见过电商网站的评级,它们是基于结构化数据显示的,还有SERP图表、产品细节、产品定价、问答功能等等。 有这么多的SERP可见性处于危险中,确保你的结构化数据得到正确应用是很重要的。使用谷歌的结构化数据测试工具对结构化数据进行故障排除将有助于完成这项艰巨的任务。 虽然谷歌为技术SEO和其他方面提供了更多的工具,但这是最常用的5种工具。将它们添加到你的数字工作台中,以便在技术SEO挑战中使用它们。 (来源:Google引流哥) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者独家授权转载,转载需经LIKE.TG授权同意。 本文转载自:https://www.cifnews.com/search/article?keyword=工具
五款独立站营销自动化工具,多维度提升你的运营效率
五款独立站营销自动化工具,多维度提升你的运营效率
营销自动化是指执行、管理和自动完成营销任务及流程的软件。可以帮助跨境电商独立站卖家更有效地在多个线上渠道(例如社交媒体、电子邮件等)进行营销,减少重复性工作,最大程度地提高运营效率并更迅速地带来销售收入。 合理使用营销自动化工具可以帮助卖家达到以下一个或全部目的: 提高工作效率; 吸引潜在消费者; 进行个性化营销; 促进消费者购买。 想知道有哪些工具吗,快跟着小编一起看看吧,建议先收藏点赞再看,绝对实用! 一. Buffer:社交媒体管理工具 Buffer 是一个功能强大的社交媒体管理工具。如果卖家在 Facebook、Instagram、Twitter、Pinterest 等社交媒体平台开通官方账号,要同步进行运营管理是非常耗费人力和时间的。Buffer 能够管理这些社交平台,并且对不同的平台设置不同的发送时间,对内容进行高效率分享;还能对发布的帖子进行数据分析,以便卖家知道哪些帖子更受欢迎。 借助 Buffer,卖家们可以节省运营社交媒体账户的时间。只要提供足够多的帖子,然后设置发送时间,Buffer 应用程序就可以持续发帖以吸引潜在消费者,以及提高现有消费者的参与度。通过这种方式,既培育了潜在消费者,又提高了现有消费者的忠诚度。 二. Proof:社交证明营销工具 从心理学角度,我们的行为会受到他人(在线或面对面)的行为、态度和信念的影响。Proof 将这一概念运用于网络,进行社交证明营销,通过在网站上显示其他消费者的近期活动通知,可以有效促进访客转化为潜在消费者,甚至直接购买,帮助提高目标页面的转化率。 三.MailChimp:邮件营销工具 MailChimp 是通过电子邮件订阅 RSS 的在线工具。它可以设计制作个性化邮件模版、自定义分时段群发邮件、管理客户列表、优化 Email 邮件列表、提供数据反馈等,是功能非常强大的邮件营销平台。MailChimp 的注册用户每个月能可以免费推送 12000 封邮件,如果需要推送给更多人,可以购买付费版本。 另外,MailChimp 细分工具可以帮助卖家将合适的广告内容发送给合适的目标消费者。如果想达到更好的营销效果,卖家可以使用 A/B Test 不断测试优化邮件内容、模版布局或发送时间。 四. Tube Buddy:视频营销工具 视频内容在营销中的重要性越来越高,越来越多卖家开始进行视频营销。TubeBuddy 作为一款免费的浏览器扩展程序和移动应用程序,可直接集成到 YouTube 中,是一款 YouTube 营销利器。TubeBuddy 可查看 YouTube 频道观看量趋势和订阅量趋势,了解近期视频数据情况;可以对关键词进行研究,查看不同关键词的竞争力和热度情况,帮助卖家找到视频内容的高质量关键词,从而确保视频内容在搜索结果中排名更高;可以对视频内容进行多渠道传播,吸引更多潜在消费者。 五. ManyChat:聊天机器人营销工具 聊天营销是卖家与消费者维系关系的重要方式。ManyChat 是 Facebook 的一款自动聊天工具。它可以与消费者进行个性化的自动对话,是实时的、交互式的。只要创建好不同情景下的标准聊天话术流程,比如设置欢迎语、关键词、自动回复、规则等,就可以实现自动化回复,有助于减轻人工成本。 卖家通过 ManyChat 为消费者量身定制对话内容,可以带来个性化体验,有助于与消费者建立关系。而良好的对话体验也可以提高线索获取率。 (来源:跨境必知bineans) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。 (来源:跨境必知bineans) 本文转载自:https://www.cifnews.com/search/article?keyword=工具
开发美国市场必备工具:jigsaw.com
开发美国市场必备工具:jigsaw.com
下面向大家介绍一个开发美国市场的工具,用这个工具可以搜索到很详细的美国公司的联系信息。包括邮箱、联系人、网址、电话等。 我们打开www.jigsaw.com 这个网站,界面如上图。需要注册,免费的,注册成功后我们可以搜索目标客户信息。 比如我们搜索LED LIGHT,出现如下界面,马上就出现了客户的名字,公司名称,主要做什么产品等信息,一目了然。 随便点击一个进去看,就有更详细的介绍了。包括公司人员多少,注册资金,是否上市等,非常的详尽。 比如这个公司,他有22个联系人。 我们想看全部的话就点击see all就可看到如下界面。 我们打开客户的网站看看,是不是我们的目标客户,一看便知了。 这个工具使用非常容易,如果大家想开发美国市场,这个工具就是非常好用的。 本文转载自:https://www.cifnews.com/search/article?keyword=工具
Prime Day到来之际,为FBA卖家推荐8款销售估算工具
Prime Day到来之际,为FBA卖家推荐8款销售估算工具
了解哪些产品可以销售,以及这些销售的盈利程度,可能是卖家成功与否的关键。虽然我们无法预测销量,但我们可以利用工具来了解情况以便决策。例如,假设你正在考虑出售适合儿童的新奇特产品,但你不了解当下的儿童消费群体,那么就可以利用工具,根据排名和历史数据计算出粗略的数字。这些信息虽然不能保证百分之百准确,但可以帮助你确定投资在支出和利润方面是否值得花时间。 可以免费使用, Jungle Scout 销售估算功能可以从其网站上访问,但只是一个粗略的估算,因为它是基于总体销售排名来测算的,而不是单独的产品预测。通过Jungle Scout销售估算功能能够显示任何亚马逊产品的卖家和评论数量,并提供多种类别可供选择以缩小估算范围,但为了获得销售估算,需要知道用户产品的销售排名。 类似于 Jungle Scout,AMZ Scout销售估算功能可以在线访问,通过估算产品的销售排名以获得一个粗略的估算。支持的市场包括英国、美国、加拿大、印度、墨西哥、西班牙、意大利、法国和德国,使其具有良好的整体覆盖范围。AMZ Scout的准确性可能会根据国家的不同而受到影响——对美国国内产品的估算相当可靠,但对其他国家的估算则略逊一筹。 Unicorn Smasher可用于非常基本的信息估算。但是,其准确性无法确定,这意味着它只能用作非常粗略的指南,不应该成为任何重大投资的参考。 ASINspector是一个准确可靠的亚马逊销售估算器,它承诺每月在亚马逊上销售的产品数量是准确的,且其客户评论也是相对可观的,包括可靠的客户支持。ASINspector提供了两个不同的套餐,但只有一个套餐包含了销售估算器。同时,ASINspector还提供了利润计算器、产品页面分析、UPC条形码扫描器、ASIN和UPC导入以及即时净支付等等。此外,ASINspector覆盖的市场包括英国、美国、加拿大、墨西哥、意大利、法国和德国,覆盖范围较广泛。 Helloprofit.com其功能包括销售总额和利润、促销回扣和费用,以及ROI和支付信息。此外还有较为可靠的客户支持,且操作面板简单易用。受支持的市场包括英国、美国和加拿大。 Amachete在日本很受欢迎,其盈利能力评估器是日本市场上为数不多的可用工具之一。Amachete是一个浏览器插件,它允许用户从打开的亚马逊页面计算估算的销售额。 Amz Shark允许用户查看估算的月销售额、卖家数量和所有评论,但是,它需要依次输入搜索关键字。Amz Shark支持12个市场,但其价格并不是市场上最划算的选择之一。 Amz Tracker具有一款基本但有效的亚马逊销售估算工具,但销售估算功能只适用于最畅销的产品,所以可能并不适用于所有亚马逊卖家。 如何利用数据做好prime day库存绩效,雨课直播课告诉你! (来源:AMZ工具人) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者独家授权供稿,转载需经LIKE.TG授权同意。 本文转载自:https://www.cifnews.com/search/article?keyword=工具
推荐一款实用工具:亚马逊成本利润计算器
推荐一款实用工具:亚马逊成本利润计算器
之前写过一篇文章《如何计算产品的成本利润?》,当时举的案例工具是付费的,很多小卖家无法使用。而在文章后面还建议卖家可以使用免费的excel表格来计算。现在想来复杂了,今天给大家推荐一款比较实用的工具“成本利润计算器”(此文章非广告,如果数据有差异,需卖家自己判别)。 备注:这个“成本利润计算器”比较适合在选品的时候使用,卖家可以根据市场售价以及估算的各种成本来核算利润。当然,在实际过程中,我们会发现还有其它各种费用产生,比如退货、测评费用,以及广告费等等。所以该计算工具只能作为参考,毕竟做生意的目的就是有利可图。如果能够挣到自己满意的利润,那就干;如果挣不到,那就果断选择放弃吧。(来源: 陈啟祥跨境成长营) 本文转载自:https://www.cifnews.com/search/article?keyword=工具
亚马逊FBA卖家必备:13款免费又实用的工具
亚马逊FBA卖家必备:13款免费又实用的工具
亚马逊FBA卖家都清楚利用工具的重要性,但许多使用工具的价格并不优惠,有卖家会说,“我预算较紧张甚至是没有这块预算,我要怎么办?” 为了帮助卖家解决这个问题,本文列出了13个实用免费亚马逊工具,帮你更高效地提高业务效率: AMZ Finder 是亚马逊FBA卖家必备的review管理工具,能为卖家提供免费的自动电子邮件计划,每人每月可以免费发500封电子邮件。AMZ Finder 能帮用户简单快速地监视和匹配产品review,有效地处理负面评论,优化listings增加销售。 8、DS Amazon Quick View 卖家可以在Chrome找到DS Amazon Quick View,并进行免费安装。用户可以通过在搜索项中添加产品的亚马逊排名和卖家信息,来全面了解产品详情。 9、FBA Calculator For Amazon FBA Calculator For Amazon通过对产品成本价格、产品销量等进行估算合计,帮卖家快速计算产品利润率。 10、Google Keyword Planner Google Keyword Planner能帮亚马逊卖家紧跟关键词趋势,用户可以使用概括词或短语进行搜索,挖掘产品创意,并能获得Google Keyword Planner提供的建议和提示。 11、Google Trends Google Trends为卖家提供各类历史数据,让卖家了解那些产品是热门的,哪些产品不是。 12、Bitly Bitly是一个链接优化程序,有许多有用的资源,包括网络研讨会、博客文章、电子书和案例研究等,为卖家提供各类实用建议。 13、Google Short URL Google URL Shortener允许用户创建简短的URL(网址)用于网站和营销材料。除了缩短链接的工具,网站还提供数据跟踪分析,帮助用户追踪网站点击来源,以便卖家更好地了解受众,采用新的措施增加销售和利润。 (编译/LIKE.TG 吴小华) 本文转载自:https://www.cifnews.com/search/article?keyword=工具
电商卖家做好Instagram营销的20款必备工具
电商卖家做好Instagram营销的20款必备工具
到2017年底,Instagram月活跃用户超过8亿,预计2018年将达到10亿。对于电商卖家而言,Instagram是一个分享产品图片和吸引好奇用户的平台。 以下是20个Instagram电商营销工具,涵盖创建和编辑内容、推广帖子、跟踪分析数据、挖掘潜在客户等方面,且这些工具大部分都是免费的或有免费版本。 Instagram Business Tools(企业工具) Instagram 为企业提供推广品牌和与消费者联系的工具。你可以在Instagram上建立商业档案,运行和管理广告,甚至直接通过Instagram APP推广帖子。 Layout 借助Instagram的layout拼图功能,你可以创建独一无二的图片布局。你可以从相机相册选择照片,或者使用内置的Photo Booth照相功能来拍摄瞬间照片,之后将这些图片进行不同的排列组合,选择你最喜欢的布局,然后再通过编辑让它成为你自己的。 Boomerang Instagram 的Boomerang 能在 1 秒的时间里连拍 10 张照片,然后将 10 张照片合成一段连续的 0.5 秒视频,并通过反复循环播放组成 4 秒的迷你视频。你可以通过Boomerang或手机相册将视频分享到Instagram和Facebook上。 Hyperlapse Hyperlapse可以制作延时视频。当你使用Hyperlapse拍摄一段视频时,你的镜头会自动稳定来消除抖动,制造出一种电影的质感。 VSCO VSCO是一款摄影APP。你可以使用VSCO的图片编辑和日志工具来分享你的独特视角。你可以从VSCO团队的内容和社区成员讲述的故事中汲取灵感。 VSCO X是一个只有获得邀请码才能使用的订阅服务,你能通过访问VSCO的完整预置库、强大的创意工具、教育内容和最新的功能来增强创造力。 Enlight Photofox Enlight Photofox是一款具有多种高级功能的图片编辑APP,包括从图层和混合模式到特效、画笔、字体、色调调整、电影以及黑白和双色预设等功能。 Over Over是一款能为图像添加文字的APP,能够添加文字说明,改变字体大小,还包括有趣的滤镜。不过部分功能需要额外收费。 Canva Canva提供了数百万的图片素材,你也可以上传自己的图片到图库中。你可以使用滤镜或高级编辑工具来编辑图片,Canva提供众多免费的图片和字体供用户使用。 Repost 你可以通过Repost的APP在Instagram上更轻松地转发喜欢的照片和视频,同时还能引用原创者的出处。 AutoHash AutoHash利用人工智能技术为你的Instagram照片找到最好的标签。你只需通过一次点击就能保存并添加你喜欢的标签。 Hashtracking Hashtracking提供了详细的Instagram和Twitter分析,能实时跟踪、显示和共享标签数据。Hashtracking还有存档功能,也能识别关键的用户、内容和主题。月费为50美元起。 Later Later提供Instagram帖子定时发布的功能,包括图片格式、carousel幻灯片格式、以及视频格式帖子。Later可以同时管理多个Instagram账户,还能通过拖放功能保持Instagram feed(动态消息)更新。帖子会在合适时间从手机上传到Instagram上。月费为9美元起。 Buffer Buffer是一个管理社交帖子和分析帖子效果的平台。通过Buffer,你可以快速和轻松地为所有社交帐户设置帖子发布时间,Buffer就会根据你设定的时间自动发布帖子。Buffer可以同时管理多个社交账户。最低月费为99美元。 Sprout Social Sprout Social的Instagram版本包括帖子的安排、发布和互动,以及访客分析工具;Sprout Social还能监控主题标签和用户的地理位置,回复评论等。每月99美元起。 SocialInsight.io SocialInsight.io.是Instagram上的营销平台,可以安排帖子发布,分析结果,识别和管理粉丝等等,还能通过电子邮件获取每周和每月的分析报告。月费从29美元起。 Minter.io Minter.io.是一款追踪Instagram效果的工具,可以衡量你的粉丝增长量,找出你的哪些帖子和故事与观众产生共鸣,获得最多点赞和评论的时间,以及哪些主题标签会产生用户。每月20美元起。 INK361 INK361.是一款免费工具,可以查看用户的个人资料、与观众互动、并查看你的品牌在Instagram上的表现,以及帖子,标签,点赞数和评论的统计数据。此外,INK361.还能追踪粉丝增长情况,创建自定义设置监控特定帐户的内容。 Like2Buy 通过Like2Buy的“画廊”功能,粉丝可以阅读你的Instagram stories以及从你的帖子直接购物。该工具可以与你的产品feed、内容相连接,如果用户看中了Instagram上的任何产品,都可以通过自动生成的链接进入购物入口,从而将图片变现。 Have2Have.It Have2Have.It会把你的粉丝带到与你Instagram feed页面相似的品牌购买页面,直接指引他们在你的网站完成购物。 Foursixty 你可以借助Foursixty将Instagram内容转变为“购物画廊”,适用于邮件、播客和广告营销活动。你可以在产品细节页面展示“Instagram画廊”,还能将最新图片,原创内容等发布到Instagram,并附上购买链接。Foursixty最低月费为50美元。 (编译/LIKE.TG 黄兆星) 本文转载自:https://www.cifnews.com/search/article?keyword=工具
Google AdWords关键词工具怎么用?关键词策划师使用教程
Google AdWords关键词工具怎么用?关键词策划师使用教程
GoogleAdWords提供的关键词策划师工具是一款寻找关键词的工具,无论你是要做广告还是SEO都可以用它来寻找关键词,功能强大齐全而且关键还是免费的,无论是经验丰富的老手还是新手都用的上。 关键词策划师英文全称:Google keywords planner,简称GKP。 在使用关键词策划师工具之前,你需要先登录Googleadwords并且注册一个账号,注册过程很简单,只需要个邮箱就可以,并且不用充钱就可以使用。 Google AdWords:https://adwords.google.com/ko/KeywordPlanner/Home 第一步: 登录之后,找到右上方的小齿轮,点开就可以看到关键词规划工具,点击进入。 第二步: 接下来有三个功能可以选择,这三个功能就是关键词规划工具的核心所在,先来了解下它们的作用吧。 ·使用某个词组、网站或者类别搜索新关键字 这个是关键词工具最基础,也是最常用到的功能,点开之后,我们还可看到更多的选项可以选择。 你的产品或服务: 首先先填入主词,但是要记住除非你的产品或者服务非常的小众,要不然不要直接填写产品或服务主词,尤其是那种主词就一个单词的。 比如说你卖耳机,填了earphone,接下来你就得在几万个关键词里找几百个能用的词,徒增太多的工作量,所以你最好输入包含两道三个关键词。 着陆页: 主要是针对ADwords用户,但是你也可以在这里输入你网站首页地址或者博客文章地址,谷歌会通过分析你提交的页面,给出关键词提示。 产品类别: 使用这个选项可以接入谷歌根据行业划分的内部关键词数据库。如果你在使用前面两个选项后感觉得到的关键词不理想,可以在这里输入产品类别试一下。 目标市场: 根据国家地址位置、语言、搜索引擎来寻找你要投入的市场。 旁边还有关键词过滤等一些功能可以搭配使用,让你搜索出来的关键词更加的精准无误,贴近需求。 ·获取搜索量数据和搜索趋势 这个功能可以把你收集到的功能全部复制到输入框,然后点击获取参考提示,便能获得所有这些词的谷歌搜索指数,当然,你可以把词保存在文本文档或者CSV文件,上传后再搜索。 ·组合多个关键字列表以获得新的关键字提示 使用GKP的这项功能,可以将几组关键词组合起来形成新的关键词,当然大部分组合起来的关键词可能并没有什么用,但是偶尔也会组合出非常不错的词。 第三步: 无论你使用上边三种功能的哪一种,最后都会得到下边的搜索结果页: 左边这些功能是用来对结果进行调整的,比如说你发现搜索结果中出现的关键词指数太低了,可以通过设置最低搜索量来限制低指数关键词的呈现。 右边的图表里提供了不少有空的数据。 月搜索量:搜索量越高,受关注的程度自然也就越高,不过自从2016年8月起,谷歌决定只限制adwords的广告活跃账户才能看到具体的关键词数据,没有达到最低广告投入额的用户则只能看到数据范围。 竞争程度:竞争度越高,这个关键词的操作也就越难, 建议出价:转化率越高的价格越高,商业性也就越高。 GoogleAdwords的关键词规划工具大致操作就是如此,这个工具最大的功能还是可以帮你选出最具竞争力的关键词,至于如何使用那还是有不少技巧要钻研的哦。 【小贴士】谷歌强大的数字营销工具可以帮助中国出海企业get潮流趋势及爆款单品,帮助洞悉与分析市场数据,并指导运营策略、营销活动等。如果想要知道更多,请点击这里联系你的Google专家,获得更多业内资讯、趋势洞察和电商出海解决方案吧。 本文转载自:https://www.cifnews.com/search/article?keyword=工具
外媒盘点11款亚马逊listing工具,FBA订单原来还能这么管理
外媒盘点11款亚马逊listing工具,FBA订单原来还能这么管理
如果你是亚马逊FBA卖家,那么你可能会错过很多有用的亚马逊listing工具。这些listing工具可以批量上传listing,同时还可以记录产品特征,以及打印运输标签。 1、Listtee Listtee是一款简易的亚马逊卖家listing软件。借助Listee的亚马逊批量 listing工具,你可以创建定制的SKU、为亚马逊库存补货、打印运输标签。Listtee能够检测到已经存在的SKU编号,因此不必担心会listing同一产品。 此外,你可以通过电话或网络聊天获得Listtee团队的技术支持。Listtee有两个收费版本,分别是月费49美元和149美元。 2、Linnworks Linnworks的亚马逊listing工具可以在线批量列出数百个商品,这将简化产品listing,帮助你掌控库存。Linnworks拥有高效的运输管理工具,旨在降低成本,使销量最大化。 Linnworks提供免费试用,专业版月费为150英镑。 3、Ecomdash Ecomdash能快速创建和管理亚马逊listing。它的亚马逊批量 listing工具有一个批量上传功能,只要Ecomdash知道你的产品类别,就能将信息从Ecomdash批量上传至亚马逊平台。此外,Ecomdash的多渠道listing工具可以快速、准确地列出产品。 Ecomdash的最低月费为60美元,可以批量处理不多于100个的产品 4、Jazva Jazva先进的自动化解决方案将使你在竞争中处于领先地位。Jazva提供实时库存跟踪、智能订单管理。Jazva提供的listing工具可以让你对亚马逊FBA上的所有订单了如指掌。 Jazva的FBA软件允许双向同步发货和状态更新。 5、Scanlister Scanlister是一款亚马逊批量listing工具,拥有列表、标注,以及每小时发货超过100个FBA订单的功能。 Scanlister允许在亚马逊上列出产品,你所要做的就是添加产品特征,然后扫描产品条形码。通过Scanliste,亚马逊FBA可以完成产品的运输、存储和客服支持等服务。Scanlister永久套餐价格为299美元。 6、Listingmirror Listing mirror可以连接到你现有的物流服务。如果你使用亚马逊FBA配送订单,那么你的任何一个渠道的订单都可以通过FBA配送。Listingmirror的多渠道listing软件可以将你的产品listing复制到其他销售渠道上。 Listing mirror提供首年500美元的年费套餐。 7、Shopmaster Shopmaster可以帮助你快速从亚马逊和其他33个供应商进口产品。你可以管理当前的listing,甚至可以在中文网站享受到汉译英服务,比如速卖通。 你可以使用Shopmaster的亚马逊批量listing工具导入、编辑和列出所有产品。Shopmaster提供免费服务,也有月费79.9美元的企业套餐。 8、Kyozou Kyozou是一个多渠道listing和库存管理服务。你可以使用Kyozou的自定义存储位置和多个仓库功能让产品保持有序状态,并且可以轻松地将库存分配到带有条码扫描器的位置。你也可以批量进口库存。 9、Kooomo Kooomo可以让你快速启动亚马逊商店,并保持FBA订单的实时更新。Kooomo每隔几周就会更新功能;并且会让你接触到更多的顾客,因为Kooomo支持多种货币支付和多种语言服务。 Kooomo支持多渠道,而不仅仅是亚马逊,Kooomo系统也支持拓展。 10、AccelerList 你可以为AccelerList的每个部分设置不同的默认值,以便快速地列出产品,甚至还包括产品价格。AccelerList的产品特征生成器和价格可视化工具可以在刊登或编辑产品描述时,帮你快速做出决定。 AccelerList有两周的免费试用期,月费为49美元FB。 11、Vendio Vendio可以帮助你管理listing以及维持亚马逊商店的库存。Vendio可以连接到亚马逊上的商店,然后提供安排商品、跟踪产品数量、更改商品价格、配送订单等功能。 Vendio最低的“红宝石套餐”月费为49.95美元;最高的“钻石套餐”月费为249.95美元,其中包括一个专门的客户经理,来满足你的需求。 如今的跨境电商早已经不是随便传个产品都能卖出去的时候了,我们需要更多工具来提升效率,点击这里查看更多跨境电商运营工具,希望让你的出海之路更加顺畅! (编译/LIKE.TG 黄兆星) 本文转载自:https://www.cifnews.com/search/article?keyword=工具
如何利用营销工具引爆速卖通店铺订单?速卖通爆单方法介绍
如何利用营销工具引爆速卖通店铺订单?速卖通爆单方法介绍
在日常的运营中,营销工具如打折、优惠券等我们设置不少,但很多卖家发现,即使每天设置,店内订单量并无明显提升,为何会这样?怎么利用它们进一步引爆店辅订单呢? 移步电商学院说:电商运营,所有目的均为了销售额即GMV。按公式 GMV=曝光量 * 点击率 * 浏览支付转化率 * 客单价 * 统计时间内访客购买次数。我们要先明白,营销工具本身是为了塑造用户购买的消费氛围,提升购买冲动性,帮要提高营销工具的成单效果,在使用营销工具时我们必须从人心入手。 比如满减优惠。满减活动本质是提高店辅客单价,鼓励用户再多消费一点点,满减优惠卖家们可从平时点外卖的经历联想,为了省些外卖费,我们通过店家提供的多种优惠精心计算后下单,网购也应如此。满减活动想出效果,就必须做到: 1) 满减的优惠门槛是依据全店平均单价而定的; 2) 满减后的金额要大于全店平均单价; 3) 满减金额与满件折、全店折扣、限时限量活动、优惠券等可叠加一起使用; 上述三点,是我们在考虑满件优惠设置的原则点。 回到满减优惠,具体怎么做才有提升效果呢? 产品选择好,满减活动买家才愿主动性运用且成交。产品选择上,可以从互补搭配、淡旺搭配、周期搭配上入手。前两者好理解,周期搭配是我们将处于成熟期的产品(一般收益较低,但成长稳定,销量不错)与成长期的产品(大部分是刚入市和新选择的产品)一起搭配,别忘记还有情侣搭配款。 本文转载自:https://www.cifnews.com/search/article?keyword=工具
不花1分钱!1款24小时监控网站运行状态的神工具
不花1分钱!1款24小时监控网站运行状态的神工具
最近一位朋友说自己的网站转化率有点差,怀疑是不是网站偷偷罢工了,他问有没有什么工具可以24小时监控网站的运行状态。 答案当然是有啊!今天就给大家推荐一款超棒的监控工具。 Uptime Robot是一家提供免费和付费网站监控服务的公司。 免费版可以帮你同时监控50个网站的运行状态,每5分钟检查一次,当你的网站有问题的时候,它会发邮件提醒。 一般选择免费版即可,如果你想要监控更多的网站或使用更多的功能,可以选择付费版。 那么,如何设置Uptime Robot呢?接下来请看详细步骤。 进入Uptime Robot官网 进入官网 https://uptimerobot.com/,点击Sign-up。 选择版本 选择免费版本,再点击Sign-up进入下一步。 填写信息 填写好用户名、邮箱和密码,打上勾,点击按钮继续。 完成邮件验证 注册成功后,你会收到一封邮件,点击邮件中的验证链接,完成验证。 登录 Uptime Robot 验证后跳转到官网,重新输入账号密码,登录到后台。 选择监控对象 点击按钮“Add New Monitor”,在下拉框中选择你要监控的网站地址或服务器IP。 监控网站设置 如果你要监控网站,选择HTTP(S),并填写好名字及网站链接,时间默认为5分钟。 接下来,在右边的邮箱前打上勾,当你的网站出现故障时,这个邮箱会接收到Uptime Robot的通知。 最后,点击右下角蓝色按钮,即可完成网站的监控设置。 监控服务器IP设置 如果你要监控服务器IP,选择PING,在IP处填写好服务器IP地址,其他与步骤七相同。 查看监控 设置完毕后,我们就可以点击左边的监控对象进行监控了,由于我们的网站是新网站还没有进行收录,所以右边显示的数据很少。 好啦,话不多说,快给你的网站设置一个监控吧!毕竟对于独立站卖家来说,网站能正常运行,才有可能将流量变成订单! (来源:外贸增长官) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。 本文转载自:https://www.cifnews.com/search/article?keyword=工具
盘点2019年夏季推出的22款免费网页设计和字体工具
盘点2019年夏季推出的22款免费网页设计和字体工具
利用网页设计工具可以优化你的跨境电商网站。以下是2019年夏季的新款Web工具和设计元素列表,有设计人员和开发人员都可用的应用程序、编码资源、颜色工具、字体等等免费工具。 免费设计工具 1、404 Illustrations 为404 not found页面提供了时尚、难忘的图像。你还可以在站点错误上添加文本。 2、311 Free Resources for Product Management是免费产品管理工具和模板的列表。可访问创建、启动和管理产品所需的内容。 3、Real Dev是一个面向开发者的社区平台。企业可以使用它访问具有实际编码任务的开发人员。 4、Paaatterns是所有矢量格式样式的免费集合。可自定义和编辑图层样式和矢量形状。 5、SaaS Pages是一个收集登陆页面的集合,可以为文案和设计提供灵感。顶部着陆页还提供有用的文章和截图。 6、Verby是一个免费的文本语音转换器。可以创建和下载自然声音作为MP3音频文件。 7、Superposition可以提取出网站已有的设计标记,比如颜色、排版和间距。你可以使用它跨网站、应用程序甚至跨项目提供一致的浏览体验。 8、Dynamic Charts是一个反应库(React library),用于创建基于动态数据的可视化动画图表。 9、VisualSitemaps是一个可以自动生成网站的可视化站点地图和高分辨率截图的工具,用于对用户界面、用户体验、搜索引擎优化和营销研究进行审核。 10、Component AI是探索自动生成设计系统的实验平台。可循环设计,直到你发现一些鼓舞人心的内容。 11、Avant UI是一个基于Bootstrap框架的开发工具包,增强了Bootstrap的外观并使其更加时尚。Avant UI还包含了使框架更加完整的新元素。 12、Eva Design System提供数百种符号和数十种样式配置,使设计在所有应用程序和平台上保持一致。 13、Creative Machine是一款简单的在线图形编辑器,可以创建个性化的广告设计。可上传原始材料并根据你的模板生成设计。 14、Swipemix可以为Instagram创建简单的图像序列,并为Instagram制作可滑动的全景布局和拼贴画。 15、Hubcap是一个网络摄像头录像机,不需要安装或下载。使用自定义链接即可开始录制,或者在网站上添加按钮。 16、Freemium是数字创作者的免费增值工具。可用于创建设计、找到免费的设计资源、与你的创意团队协作等等。 17、Material Icons Library是一个免费收集流行图标的图形工具。可获取圆形、轮廓或双色调样式的图标。 免费字体工具 18、Salt是一种简洁的无衬线字体。Salt有两种类型:常规和粗体。 19、Oliver是免费、清新、现代的无衬线字体,由FreeDesignClub.com发布,该网站每周提供与设计相关的免费赠品。Oliver有多种文件格式,包括light、regular和bold。 20、Basier Mono提供了两种字体系列——圆形和方形,它们都具有独特的个性。Basier Mono的普通版是免费的。 21、Cocomat是意大利设计师Cosimo Lorenzo Pancini设计的Coco Gothic字体系统的开发项目。它具有开放比例的几何骨架和无衬线设计,中等版本是免费的。 22、Lansdowne是一款融合了清新和复古风格的工具,它的灵感来自旧式广告字母。Lansdowne提供了强大、锐利、清新的外观,同时具备复古和经典的感觉。 (编译/LIKE.TG 吕晓琳) 【特别声明】未经许可同意,任何个人或组织不得复制、转载、或以其他方式使用本网站内容。转载请联系:[email protected] 本文转载自:https://www.cifnews.com/search/article?keyword=工具
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
AI translation apps: Benefits for your travels?
AI translation apps
Benefits for your travels?
This article explains the benefits of AI translation apps for travelers, which offer a practical and efficient solution worldwide.Despite the increasing accessibility of international travel, language barriers continue to pose a significant challenge. At LIKE.TG, our goal is to help you explore the world more easilyThe Revolution of AI in TranslationAI technology has revolutionized language translation, providing unprecedented accuracy and contextualization.These applications continuously learn, improving their ability to understand and translate linguistic and cultural nuances with each update.Benefits of AI Translation AppsTravel without language barriersImagine asking for directions, interacting with locals, or even resolving emergencies in a language you don’t speak.AI translation apps make it all possible, removing one of the biggest obstacles for travelers: language.Instant communicationImagine looking at a menu in an Italian restaurant and every dish sounds like a Harry Potter spell. This is where your AI translation app acts as your personal wand.Imagine having a magic button that allows you to instantly understand and speak any language. Well, in the real world, that “wand” fits in your pocket and is called an AI translation app.These apps are like having a personal mini translator with you 24/7, ready to help you order that strange dish on the menu without ending up eating something you can’t even pronounce.Whether you’re trying to unravel the mystery of a Japanese sign or want to know what the hell that road sign in Iceland means, the instant translation offered by some AI apps is your best friend.Cultural learning beyond wordsSome of these apps don’t just translate words for you; they immerse you in a pool of culture without the need for floats. Think of them as a bridge between you and the authentic native experiences that await you in every corner of the world.Suddenly you learn to say “thank you” in Italian so convincingly that even the “nonna” at the restaurant smiles at you.There are tools that not only teach you to speak like a native, but to understand their gestures, their jokes, and even prepare you to be the “King of Karaoke in Korea”.Gain independence and be the boss of your own trip.Need a tour guide? No way! With an AI translation app in your pocket, you become the hero of your own travel odyssey.These digital wonders give you the freedom to control your adventure, allowing you to discover those secret corners of Paris or navigate the back streets of Tokyo without becoming part of the scenery.They are your golden ticket to freedom, giving you the power to explore at your leisure without having to follow the pack like a duck in a line.It’s time to take the reins, blaze your own trail, and collect the epic stories everyone wants to hear.With these apps, independence isn’t just a word; it’s your new way of traveling.Improve your dining experienceHave you ever felt like a detective trying to solve the mystery of a foreign menu? With AI translation apps, the mystery is solved instantly.Imagine pointing your phone at a dish called “Risotto ai Funghi” and discovering that you’re not ordering a strange dessert, but a delicious rice with mushrooms.These apps are your personal Michelin guide, ensuring that every bite is an adventure for your taste buds and not an unwanted surprise.Makes using public transportation easierSay goodbye to the complicated signs and misunderstandings that get you around town.It’s like every traffic sign and schedule speaks your language, giving you a VIP pass to move around the city like a fish in water, ready to explain that the train leaves in 5 minutes, not 50.Suddenly, getting from point A to point B is as easy as ordering a pizza.Improve your personal safetyIn a pinch, these apps become your capeless hero. Whether it’s explaining a shellfish allergy or locating the nearest emergency exit, they help you communicate clearly and avoid those “lost in translation” moments no one wants to experience.Access real-time local information:See that poster about a local event? Yeah, the one that looks interesting but is in a language you don’t understand.With a quick scan, your translation app tells you all about that secret concert or food festival that only the locals go to.Congratulations! You’ve just upgraded your status from tourist to expert traveler.Flexibility and convenienceWant to change your plans and venture to a nearby town recommended by a local you met yesterday at the train station? Of course you can!With the confidence your translation app gives you, you can decide to follow that spontaneous advice and visit a nearby town without worrying about the language. Your trip, your rules.Choosing the best translation app for your travelsWhen choosing a translation app, it is important to consider the variety of languages available, the accuracy of the translation, and the additional features it offers.LIKE.TG apps, for example, stand out for their wide range of supported languages and innovative features that go beyond simple translation, such as real-time speech recognition and built-in language lessons.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
AI-based translation tools: Analysis and comparison of the best ones
AI-based translation tools
Analysis and comparison of the best ones
As globalization increases, companies and individuals are finding it necessary to communicate more frequently with people who speak different languages.As a result, the need for translation tools has become more pressing.The good news is that there are now AI-based translation tools that make the process of translating text and speech faster and more accurate than ever before.In this article, I will analyze and compare the best AI-based translation tools available, discussing their advantages, features and drawbacks.Introduction to AI-based translation toolsAI-based translation tools use artificial intelligence to translate text and speech from one language to another. These tools have become increasingly popular in recent years thanks to advances in machine learning and natural language processing. Such tools are faster, more accurate and can handle a higher volume of work.Benefits of using AI-based translation toolsOne of the main advantages of using AI-based translation tools is speed. These tools can translate large volumes of text in a matter of seconds, whereas it would take a human translator much longer to do the same job.They are less likely to make mistakes and can also be used to translate speeches in real time, which makes them very useful for international conferences or business meetings.Popular AI-based translation tools and their featuresThere are many AI-based translation tools, each with its own unique features. Here are some of the most popular ones and what they offer:1. Google TranslateGoogle Translate is one of the most well-known AI-based translation tools. It offers translations in over 100 languages and can be used to translate text, speech, and even images. Google Translate also offers a feature called “Conversation Mode,” which allows two people to have a conversation in different languages using the same device.2. Microsoft TranslatorMicrosoft Translator is another popular AI-based translation tool. It offers translations in over 60 languages and can be used to translate text, speech, and images. Microsoft Translator also offers a feature called “Live Feature,” which allows two people to have a conversation in different languages using their own devices.3. DeepLDeepL is a newer AI-based translation tool, but it has quickly gained popularity thanks to its high-quality translations. It offers translations in nine languages and can be used to translate text. DeepL uses deep learning algorithms to produce translations that are more accurate and natural-sounding than those produced by other translation tools.4. LIKE.TG TranslateLIKE.TG Translate is a relatively new AI-based translation tool that has gained popularity in recent years. It is available in over 125 languages and can translate text, voice and images. One of the unique features of LIKE.TG Translate is its ability to translate text within other apps.The best feature of these apps is that not only do they base their translation using AI but they have a team of native translators behind them constantly improving their applications to make them even better.Factors to consider when choosing an AI-based translation toolWhen choosing an AI-based translation tool, there are several factors to consider. The first is the languages you need to translate. Make sure the tool you choose supports the languages you need. The second factor is the type of translations you need. Do you need to translate text, speech, or images? Do you need real-time translation for conversations? The third factor is the accuracy of the translations. Consider the quality of the translations produced by each tool. Lastly, consider the cost of the tool. Some AI-based translation tools are free, while others require a subscription or payment per use.Pros and cons of using AI-based translation toolsLike any tool, AI-based translation tools have pros and cons. Here are some of the main advantages and drawbacks of using these tools:After a thorough analysis, I can faithfully describe to you some of the most characteristic pros and cons of these tools:PROSAccuracy: These tools are able to better understand the context and syntax of the language, which translates into greater translation accuracy.Speed: Translating large amounts of text can take a long time if done manually, whereas AI-based translation tools are able to process large amounts of text in a matter of seconds.Cost savings: AI-based translation tools are often less expensive than human translation services, especially for large projects.Integrations: Many of these tools integrate with other platforms and productivity tools, making them easy to use in different contexts.CONSLack of context: These tools often lack context, which can result in inaccurate or inconsistent translations. For example, a literal translation of a sentence in one language into another may not take into account cultural connotations or social context and result in a translation that makes no sense.Lack of accuracy: Although AI-based translation tools have improved significantly in recent years, they are still not as accurate as humans. Translations can be inaccurate or have grammatical and spelling errors, especially in more complex or technical languages.They cannot capture nuances or tones: Such translation tools cannot capture nuances or tones that are often important in human communication. For example, they may miss the sarcastic or ironic tone of a sentence and translate it literally.Language dependency: language dependent, meaning that they work best for translating between widely spoken and documented languages but do not represent less common languages or regional dialects well. .Cost: While there are some available for free, many of the high-quality tools are quite expensive.Lack of customization: AI-based translation tools cannot be customized to meet the specific needs of an individual or company. This can limit their usefulness especially when highly specialized or technical translation is required.Privacy and security: Some tools collect and store sensitive data, which can raise serious concerns about data privacy and security.In conclusion, AI-based translation tools offer a number of advantages in terms of speed, accuracy and cost, but it is important to be aware of their limitations and challenges when selecting a tool.How AI-based translation tools are changing the translation industryAI-based translation tools are changing the translation industry in several ways. The first is that the translation process is faster and more efficient. This allows translators to handle larger volumes of work and deliver projects faster. The second way in which they are changing the industry is that specialized translators are becoming more in demand, as human quality is irreplaceable and although they can do basic translations, they have problems with technical or specialized language.This means that specialized translators in certain areas are more in demand than ever.The future of AI-based translation toolsThe future of AI-based translation tools is bright. As technology continues to advance, these tools will become even more sophisticated and accurate. We may eventually see a tool capable of handling all forms of language, including slang and regional dialects. It is also possible that they will become more integrated into our daily lives, allowing us to communicate with people who speak different languages more easily than ever before, yet experts continue to warn that humans cannot be replaced.Conclusion and recommendations for the best AI-based translation toolsIn conclusion, AI-based translation tools offer many advantages over traditional methods. They are faster, more accurate and can handle a higher volume of work. However, it is important to consider the languages you need to translate, the type of translations you need, the accuracy of the translations and the cost of the tool when choosing an AI-based translation tool, because at the end of the day no AI can replace a human being, nor can it emulate the human quality that a human being can bring to us.Based on our analysis and comparison, we recommend Google Translate for its versatility and variety of features. However, if you need high quality translations, LIKE.TG Translate may be the best choice.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
Artificial intelligence (AI) in language teaching: Future perspectives and challenges
Artificial intelligence (AI) in language teaching
Future perspectives and challenges
In a world where educational technology is advancing by leaps and bounds, it is no surprise that artificial intelligence is revolutionizing the way we learn languages.The combination of machine learning in education and AI in language teaching has opened up a range of exciting possibilities and, at the same time, poses challenges that we must face to make the most of this innovation.What is Artificial Intelligence in Language Teaching?Artificial intelligence (AI) in language teaching refers to the use of algorithms and computer systems to facilitate the process of learning a new language.From mobile apps to online platforms, AI has been integrated into a variety of tools designed to help students improve their language skills efficiently and effectively.Advances in AI and its challenges in language learningArtificial intelligence (AI) is radically transforming the way we learn languages. With the emergence of AI-powered apps and platforms, students have access to innovative tools that personalize learning to their individual needs.These tools use machine learning algorithms to analyze student progress and deliver tailored content, from grammar exercises to conversation practice.Additionally, AI-powered translation has significantly improved in accuracy and speed. Apps like LIKE.TG Translate allow users to instantly translate between multiple languages ​​with just a few clicks, making multilingual communication easier.Artificial Intelligence offers unprecedented potential to improve the language learning process, providing students with personalized and efficient tools.Positive Perspectives of AI in Language TeachingOne of the main advantages of AI in language teaching is its ability to personalize learning. Through data analysis and machine learning, AI systems can adapt digital learning platforms, content and activities based on the needs and preferences of each student.This allows for a more individualized and effective approach to improving language skills.In addition, AI has also enabled the development of more accurate and faster real-time translation tools. With apps like LIKE.TG Translate, users can access instant translations in multiple languages ​​with just a few clicks.This facilitates communication in multilingual environments and expands opportunities for interaction and learning.AI in language teaching opens the doors to global communication without barriersChallenges and Future ChallengesDespite advances in AI applied to language teaching, there are still important challenges that we must overcome. One of the main challenges is to guarantee the quality and accuracy of the content generated by AI.While AI systems can be effective in providing feedback and practice exercises, there are still areas where human intervention is necessary to correct errors and provide high-quality teaching.Another important challenge is ensuring that AI in language teaching is accessible to everyone. As we move towards an increasingly digitalized future, it is crucial to ensure that all people, regardless of their geographic location or socioeconomic status, have access to AI language learning apps.This will require investment in technological infrastructure and digital literacy programs around the world.How Long Is It Possible to Learn a Language with Artificial Intelligence?With the help of artificial intelligence (AI), learning a new language can be more efficient than ever.Although the time required to master a language varies depending on various factors, such as the complexity of the language, the level of dedication of the learner, and the quality of the AI ​​tools used, many people have managed to acquire significant language skills in a relatively short period of time.Thanks to AI applications and platforms designed specifically for language learning, users can benefit from a personalized approach tailored to their individual needs.These tools use machine learning algorithms to identify areas for improvement and provide relevant content, speeding up the learning process.On average, some people have reported significant gains in their language proficiency in just a few months of consistent use of AI tools.However, it is important to keep in mind that learning a language is an ongoing process and that completing mastery can take years of constant practice and exposure to the language in real-world contexts.Ultimately, the time needed to learn a language with AI depends largely on the commitment and dedication of the student.“The journey to mastering a language with AI begins with small daily steps, but constant dedication is the key to achieving the desired fluency.”In conclusion, the integration of technology in education and artificial intelligence in language teaching offers exciting opportunities to improve the learning process and promote intercultural global communication.However, it also poses challenges that we must proactively address to ensure that everyone can benefit from this innovation in education.With a collaborative approach and a continued commitment to educational excellence, we can fully realize the potential of AI in language teaching and prepare for a multilingual and globalized future.Visit our website for more information and begin your journey towards mastering languages ​​​​with the best and most advanced technology.
海外工具
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
10款常用的SEO内容优化工具
10款常用的SEO内容优化工具
谷歌使用含有数百个加权因子的复杂算法,根据给定网页与给定关键词的相关性,对网页进行索引和排名。数字营销人员则通过实证测试试图弄清这个复杂算法背后的原理,并采用特定的方法来提高网页在搜索结果页中的排名,这一过程被叫做搜索引擎优化(SEO),这是数字营销人员必须掌握的重要技能。 如果没有优质SEO内容工具,优化网页内容将是一项冗长乏味的工作。为了帮助您节省大量时间和劳动力,本为会为您推荐10个最佳SEO内容创作工具,这些工具适用于内容创作过程的不同阶段。 1. Google Search Console 价格:网站所有者可免费使用 作用:Google Search Console是谷歌自己的工具,能够帮助提高网站在搜索引擎结果页面中的排名。它包括网站性能监视工具,页面加载时间监视工具。您还可以监控您的网站在Google搜索结果中的排名,了解哪些页面是针对特定关键词进行排名的。您还可以查看网页在搜索结果页面的展示次数和点击次数。它帮助您确定该优化哪些内容,以及接下来该定位哪些关键词。 2. Google Keyword Planner 价格:拥有Google Ads账户的人均可免费使用 作用:Google Keyword Planner是进行基本的关键词研究的最佳免费工具之一。您可以 1)发现新关键词:输入任何关键词来查看与其类似的关键词列表,以及它们的搜索量和相关指标,使得你很容易找到新的关键字优化目标;2)预测关键词趋势:监控趋势,以发现流行的搜索关键词。Kenny觉得这个工具只适合做SEM的小伙伴,如果你是做SEO的,那查找到的关键词数据不适合SEO。 3. WordStream 价格:免费 作用:WordStream 提供了一个精简版的Google Keyword Planner,它是免费的,易于使用。只需输入您选择的关键词,选择一个行业,并输入您的位置,然后单击Email All My Keywords按钮,您就可以获得关键词列表和它们在Google和Bing上的搜索量,以及每个关键词的平均每次点击成本(CPC) 4. SEMrush 价格:部分功能免费,订阅制99.95美元/月 作用:SEMrush 是最流行的工具之一,适用于所有类型的数字营销人员。它包含40多种不同的工具,可以帮助进行SEO、PPC和社交媒体管理。营销人员可以使用SEMrush分析反向链接、进行关键词研究、分析自己或竞争对手的网站性能和流量,并发现新的市场和机会。SEMrush还有一个SEO审计程序,可以帮助解决网站SEO的一些技术问题。 图片来源:SEMrush 5. BuzzSumo 价格:79美元/月 作用:BuzzSumo帮助营销人员有效分析网站内容,同时紧跟热门趋势。BuzzSumo能够找到用户在不同平台上最喜欢分享的内容。只需要输入网站链接,就能查看什么是该网站最热门的内容。您还可以分析过去一天内,一个月内以及一年内的趋势,并且按照作者或者平台过滤。 6. Answer the Public 价格:每天3次免费使用,无限使用99美元/月 作用:输入某一关键词,您可以查找到任何与之相联系的关键词,并获得可视化报告。这些关键字以您输入的关键词为中心,形成一个网状结构,展示它们之间的联系。借助Answer the Public,营销人员可以撰写针对性强的文章,使网页更有可能出现在Google Snippets中。 图片来源:Answer the Public 7. Yoast SEO 价格:基础版免费,高级版89美元/月 作用:Yoast SEO是一个WordPress插件。它可在您使用WordPress优化博客文章时,为您提供实时反馈,提供改进建议。它类似一个清单工具,实时告诉你撰写网站博文时还可以做哪些事来优化SEO。 8. Keyword Density Checker 价格:每月500次使用限制,如需解锁更多使用次数,可购买50美元/年的高级版 作用:关键字密度(Keyword density)是谷歌等搜索引擎用来对网页进行排名的重要因素。您应该确保目标关键词在每篇文章中被提到足够多的次数,同时还不能滥用关键词。keyword density checker可以计算出每个关键词在您的文章中被提及的次数。只要复制粘贴文本,您就能知道文章中出现频率最高的关键词列表。对于大多数内容而言,目标关键字的密度最好在2%到5%。 图片来源:Keyword Density Checker 9. Read-Able 价格:免费版可供使用,付费版4美元/月 作用:据统计,北美人的平均阅读水平在八年级左右。因此,如果北美人是您的目标受众,您应该撰写清晰易懂的句子和文章。如果您的目标受众受过大学教育,则可以使用较长的单词和复杂的句子。Read-able帮助您将文章写作水平与目标受众的阅读水平相匹配,为读者提供最佳体验。它提供阅读水平检查,语法和拼写检查等功能。 10. Grammarly Premium 价格:11.66美元/月 作用:搜索引擎将网站的拼写和语法纳入排名范围。如果网站内容包含许多拼写错误,它就不太可能获得一个高排名。Grammarly可以轻松创建语法正确且没有拼写错误的内容。您可以将Grammarly作为插件添加到浏览器,并在撰写电子邮件、社交媒体更新或博客文章时使用它。 从关键词研究到拼写检查和语法纠正,这10种工具涵盖了网站内容创建的每一个步骤。我们希望您在为网站编写内容时,可以使用其中一部分工具来节省时间和精力。如果您在实操上遇到困难,或者需要专业的咨询服务,一个专业的数字营销团队正是您需要的!Ara Analytics有丰富的搜索引擎优化经验,欢迎联系我们,我们将为您提供定制化的专业服务。 往期推荐: 支招!新网站引流SEO优化该怎么做? 十七招教你快速提升网站流量 | Google “SEO到底多久才可以见效啊?”-跨境电商提高自然流量必须知道的五个真相 【Google SEO】12款常用的免费谷歌SEO工具推荐- 助网站流量翻倍增长 (来源:Kenny出海推广) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
平台商家想要销量好,关键要选择有针对性的数据工具。本文将分享11款相关产品,帮助国内亚马逊卖家更好地解决日常销售中的问题。 这些工具可以帮助卖家找到一定需求的利基市场以及热销产品。 废话不多说,接着往下看吧! 1、 AmzChart (图片来源:AmzChart) AmzChart中的Amazon BSR图表工具涵盖9个国家,拥有超过数十万的产品分析。 如果你想在竞争中脱颖而出赢得竞品的市场份额,为企业带来财富的话,那么选择AmzChart准没错! 你可以选择AmzChart的理由: • Amazon BSR中可找到低竞争利基产品,助力销量增长至200%。 • 短短一分钟之内即可找到热销品类,帮助卖家深入更大的利润空间。 • 追踪竞争对手产品数据,并以电子邮件形式提供反馈。 • 反查对手ASIN功能可帮助商家分析竞争对手的关键词。 • 跟踪竞争对手的各项平台指标。 • 获取产品价格趋势,且可以轻松下载历史跟踪器插件,并安装自己的网站上。 • 通过分析报告和视频教程获得专业指导——在亚马逊经商之旅的各个阶段,你都不会孤立无援。 【点击此处】获取黑五网一福利:前3个月享5折优惠 2、 Jungle Scout (图片来源:Jungle Scout) 无论你是新手商家,或是已有经验的亚马逊老司机,Jungle Scout均可为你提供多方支持。 你可以选择Jungle Scout的理由: • 可使用筛选器从产品数据库中找到热销产品,快速又方便。 • 平台新手可通过量化数据做出决策,轻松推出产品。 • Jungel Scout可帮助商家精简业务流程,提高市场洞察能力。 • 大量的功能,如排名跟踪、listing搭建器、评价自动化、库存监管等。 3、Seller Labs Pro (图片来源:SellerLabs) 作为亚马逊智能关键字工具之一,SellerLabs能帮助商家提高自然排名和付费流量,以及一系列广泛工具。 无论是长尾关键词,还是PPC术语,你在这个工具中找到。专业版每个月49美元起价。年度计划更为划算,每月39美元起,共可节省120美元。 你可以选择Seller Labs Pro的理由: • 商家随时可监控流量、广告支出、转化率和下载报告,并将收到重要指标的通知。 • 实时通知可以帮助商家做出决策,避免缺货。 • 基于AI智能,为构建SEO策略提供详细建议。 • 访问优化工具,抓取热销产品关键字,节省运营时间。 4、 Helium 10 (图片来源:Helium 10) 作为一体化的亚马逊数据工具,Helium 10可轻松助力平台商家拓展业务。 你可以选择Helium 10 的理由: • 数据库中有4.5亿条ASIN数据,可帮助商家更快地找到产品。更直观进行分析和利润估算,以验证产品是否能够成功打入市场。 • 您可以探索关键字研究,如单字、反查对手ASIN、后端和低竞争度短语。 • 数百个关键字无缝编写listing,并让排名更靠前。 • 内置的安全工具能够避免安全威胁。可以使用警报和更新轻松地管理您的业务。 • 分析可以帮助做出强有力的决策,形成更好的产品排名。 • 可以轻松使用PPC管理和自动化以促进业务增长。 【点击此处】获取黑五限时特惠:购买两个月Diamond钻石套餐可享受5折优惠并获得额外福利。 5、AmaSuite 5 (图片来源:AmaSuite 5) AmaSuite 5具有强大的新功能,其中包括可以在Mac和Windows双系统完形成无缝工作流的Research桌面软件。 通过AmaSuite 5工具套件,商家可以发现利好关键字和产品,从而在亚马逊上赚到一笔。 你可以选择AmaSuite 5的理由: • 使用Ama Product Analyzer,可以找到各个品类的畅销产品。 • 可以通过输入主要产品关键字找到类似款式的畅销产品。 • 通过提取产品评论获得自有品牌产品想法,并可分析产品特点和优势,确保完成无风险销售行为。 • 访问亚马逊销售课程奖金,并学习如何在亚马逊开展规模化销售业务。其中的分步指南事无巨细地给予商家运营指导。 6、AMZBase (图片来源:AMZBase) AMZBase是一个免费的谷歌浏览器插件,以帮助亚马逊商家正确地选品。 你可以选择AMZBase 的理由: • 帮助获取亚马逊产品ASIN编码与listing标题描述。 • 免费访问CamelCamelCamel、阿里巴巴、全球速卖通、eBay和谷歌搜索。 • 可通过自动计算FBA费用确定预期利润。 • 一站式即时搜索工具,搜索谷歌及阿里巴巴上的相关产品。 • 只需选择关键字即可立即搜索。 • 使用AMZBase前,请将谷歌浏览器升级至最新版本。 7、Unicorn Smasher (图片来源:Unicorn Smasher) Unicorn Smasher是AmzTracker旗下产品,可以节省商家在亚马逊上的选品时间,帮助卖家更好地了解亚马逊上各个产品的定价、排名、评论和销售额。 你可以选择Unicorn Smasher的理由: • 简单、易操作的仪表盘界面,助力完成选品数据抓取。 • 根据亚马逊listing中的实时数据,获得每月的预估销售额。 • 保存商家或可节省511美元 8、Keepa (图片来源:Keepa) Keepa也是一个浏览器插件,也适用于其它所有主流浏览器。只需安装该插件,所有功能随即可全部免费使用。 你可以选择Keepa的理由: 一个免费的亚马逊产品搜索工具,具有深度数据筛选功能。 显示降价和可用性提醒的价格历史图表。 可在亚马逊上比较不同地区的价格。 可以依据价格高点下跌查询任一品类的近期交易。 可通过通知和愿望列表来进行数据跟踪。 9、ASINspector (图片来源:ASINspector) ASINspector是一个免费的谷歌插件,助力商家成为亚马逊上的专业人士。该工具不仅可以抓取利好产品信息,还能让商家以低价拿下供应商,从而获得较大利润。 你可以选择ASINspector的理由: 可提供预估销售和实时利润情况等数据。 使用AccuSales™数据分析引擎可节省选品时间。 挖掘利好产品想法,并可以红色、绿色和黄色进行标记。 用利润计算器查看决定产品是否存在合理利润空间。 与任一国家的任一亚马逊平台无缝衔接。 10、AMZScout AMZScout是卖家常用的亚马逊工具之一。 你可以选择AMZScout的理由: 访问产品数据库,查找热门新产品。 通过AMZSscout提供的培训课程提高销售技巧。 在任何国家/地区搜索国际供应商并以建立自己的品牌。 监控竞争对手的关键字、销售、定价等。 只需点击3次即可轻松安装,有中文版。 黑五福利:三五折优惠获完整工具集合,可节省511美元【点击此处】 11、 PickFu PickFu是一款亚马逊A/B测试工具,也是一个可以获取消费者问卷调查的平台。 你可以选择PickFu的理由: • 真实的美国消费者反馈 • 几分钟即可在线完成问卷调研 • 商品设计、图片、描述等及时反馈 • 精准的目标群众和属性划分 • 中文客服支持 【点击此处】获取网一福利:预购积分享8折 这11大效率型亚马逊工具已介绍完毕,相信你已经有了心仪的选择了!快去实践一下,试试看吧! (来源:AMZ实战) 以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
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1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
近日,苹果发布 2022 年 App Store 透明度报告,展示了 App Store 在 175 个国家和地区运营的数据,包括在线/下架应用数量、提审被拒应用数量、每周访问量、搜索量等。为帮助开发者快速了解 App Store 新发布的各项数据情况,在本篇内容中,AppStare 拆解了各项数据,为开发者提供直观展示,可供参考。app 数据App Store 在线及下架 app 数量报告显示,2022 年,App Store 中在线 app 总数量超 178 万(1,783,232),从 App Store 下架的 app 数量超 18 万(186,195)。提交审核及被拒的 app 数量共有超 610 万(6,101,913)款 app 提交到 App Store 进行审核,其中近 168 万(1,679,694)款 app 提审被拒,占比 27.53%,审核拒绝的主要原因包括性能问题、违反当地法律、不符合设计规范等。此外,提审被拒后再次提交并通过审核的 app 数量超 25 万(253,466),占比 15.09%。不同原因提审被拒的 app 数量app 提审被 App Store 审核指南拒绝的原因包括 app 性能问题、违反当地法律、不符合设计规范、业务问题、存在安全风险及其他六大模块。从上图可见,性能问题是 app 提审被拒的最大原因,超 101 万(1,018,415)款 app 因此被 App Store 审核指南拒绝,占比达 50.98%。建议开发者在 app 提审前,针对 App Store 审核指南再做详细的自我审查,提升通过可能。从 App Store 下架的 app Top 10 分类2022 年,App Store 下架超 18 万(186,195)款 app,其中游戏类 app 是下架次数最多的应用类别,超 3.8 万(38,883)款,占比 20.88%,其次为 工具类 app,共下架 2 万(20,045)款,占比 10.77%。中国大陆下架 app 品类 top 10在中国大陆地区,下架 app 总计超 4 万(41,238)款。工具类 app 是下架数量最多的 app 子品类,达 9,077 款,占比 22.01%,其次为游戏类 app,下架 6,173 款,占比 14.97%。被下架后申诉的 app 数量在 175 个国家/地区中,被下架后申诉的 app 数量总计超 1.8 万(18,412)款。中国大陆下架后申诉的 app 数量最多,达 5,484 款,占比 29.78%。申诉后恢复上架的 app 数量申诉后恢复上架的 app 数量总计为 616 款,其中中国大陆申诉后恢复上架的 app 最多,为 169 款,占中国大陆下架后申诉 app 数量(5,484)的 3.08%。开发者数据注册苹果开发者总数近 3700 万(36,974,015),被终止开发者账户数量近 43 万(428,487),占比 1.16%。其中,开发者账户因违反开发者计划许可协议(DPLA)而被终止的主要原因分别有欺诈(428,249)、出口管制(238)等。被终止后申诉的开发者账户数量为 3,338,被终止后申诉并恢复的开发者账户数量为 159,占比 4.76%。用户数据在用户方面,平均每周访问 App Store 的用户数超 6.56 亿(656,739,889)。2022 年,App Store 终止用户账户数量超 2.82 亿(282,036,628)。值得注意的是,App Store 还阻止了金额超 $20.9亿($2,090,195,480)的欺诈交易。在用户 app 下载方面,平均每周下载 app 数量超 7.47 亿(747,873,877),平均每周重新下载 app 数量超 15.39 亿(1,539,274,266),是前者的 2 倍。因此,建议开发者多加重视对回访用户的唤醒,相关推广策略的制定可能起到较为理想的效果。在 app 更新方面,平均每周自动更新 app 数量超 408 亿(40,876,789,492),平均每周手动更新 app 数量超 5 亿(512,545,816)。可见,用户在 app 更新问题上更偏向依赖自动更新。搜索数据平均每周在 App Store 搜索的用户数超 3.73 亿(373,211,396),App Store 的高质流量有目共睹。在至少 1000 次搜索中出现在搜索结果前 10 名的 app 总数近 140 万(1,399,741),平均每周出现在至少 1000 次搜索结果前 10 名的 app 数量 近 20 万(197,430)。除了通过元数据优化等操作提升 app 的搜索排名外,Apple Search Ads 也是帮助开发者提升 app 曝光和下载的重要渠道。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
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 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
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2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
在数字化营销的快速发展中,各种社交应用和浏览器为企业提供了丰富的营销系统。其中,LINE营销系统作为一种新兴的社交媒体营销手段,越来越受到企业的重视。同时,比特浏览器作为一种注重隐私和安全的浏览器,也为用户提供了更安全的上网体验。本文LIKE.TG将探讨这两者之间的相互作用,分析它们如何结合为企业带来更高效的营销效果。最好用的LINE营销系统:https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、LINE营销系统概述LINE营销系统是指通过LINE平台开展的一系列营销活动。它利用LINE的即时通讯功能,帮助企业与客户建立紧密的联系。LINE营销系统的核心要素包括:1.群组和频道管理:企业可以创建和管理LINE群组与频道,实时与用户互动,分享产品信息、促销活动和品牌故事。2.用户数据分析:通过分析用户在LINE上的行为,企业能够获取市场洞察,优化产品与服务。3.自动化工具:利用LINE的API,企业可以创建自动化聊天机器人,提供24小时客户服务,提升用户体验。这种系统的优势在于其高效的沟通方式,使品牌能够快速响应客户需求,并通过个性化服务增强客户忠诚度。二、比特浏览器的特点比特浏览器是一款强调用户隐私和安全的浏览器,它在保护用户数据和提供优质上网体验方面具有明显优势。其特点包括:1.隐私保护:比特浏览器通过多重加密保护用户的浏览数据,防止个人信息泄露。2.去中心化特性:用户可以更自由地访问内容,而不受传统浏览器的限制。3.扩展功能:比特浏览器支持多种扩展,能够满足用户个性化的需求,比如广告拦截和隐私保护工具。比特浏览器的设计理念使得它成为那些关注隐私和安全用户的理想选择,这对企业在进行线上营销时,尤其是在数据保护方面提出了更高的要求。三、LINE营销系统与比特浏览器的互补作用 1.用户体验的提升 LINE营销系统的目标是通过即时通讯与用户建立良好的互动关系,而比特浏览器则为用户提供了一个安全的上网环境。当企业通过LINE进行营销时,用户使用比特浏览器访问相关内容,能够享受到更加安全、流畅的体验。这样的组合使得企业能够更好地满足用户的需求,从而提高客户的满意度和忠诚度。 2.数据安全的保障 在数字营销中,数据安全至关重要。企业在使用LINE营销系统收集用户数据时,面临着数据泄露的风险。比特浏览器提供的隐私保护功能能够有效降低这一风险,确保用户在访问企业页面时,个人信息不会被泄露。通过结合这两者,企业不仅能够进行有效的营销,还能够在用户中建立起良好的信任感。 3.营销活动的有效性 LINE营销系统可以帮助企业精准定位目标受众,而比特浏览器则使得用户在浏览营销内容时感受到安全感,这样的结合有助于提升营销活动的有效性。当用户对品牌产生信任后,他们更可能参与活动、购买产品,并进行二次传播,形成良好的口碑效应。四、实际案例分析 为了更好地理解LINE营销系统与比特浏览器的结合效果,我们可以考虑一个成功的案例。一家新兴的电商平台决定通过LINE进行一项促销活动。他们在LINE频道中发布了一系列关于新产品的宣传信息,并引导用户访问专门为此次活动设置的页面。 为了提升用户体验,该平台鼓励用户使用比特浏览器访问这些页面。用户通过比特浏览器访问时,能够享受到更安全的浏览体验,从而更加放心地参与活动。此外,平台还利用LINE的自动化工具,为用户提供实时的咨询和支持。 这一策略取得了显著的效果。通过LIKE.TG官方云控大师,LINE营销系统,电商平台不仅成功吸引了大量用户参与活动,转化率也显著提升。同时,用户反馈表明,他们在使用比特浏览器时感到非常安心,愿意继续关注该品牌的后续活动。五、营销策略的优化建议 尽管LINE营销系统和比特浏览器的结合能够带来诸多优势,但在实际应用中,企业仍需注意以下几点:1.用户教育:许多用户可能对LINE和比特浏览器的结合使用不够了解,因此企业应提供必要的教育和培训,让用户了解如何使用这两种工具进行安全的在线互动。2.内容的多样性:为了吸引用户的兴趣,企业需要在LINE营销中提供多样化的内容,包括视频、图文和互动问答等,使用户在使用比特浏览器时有更丰富的体验。3.持续的效果评估:企业应定期对营销活动的效果进行评估,了解用户在使用LINE和比特浏览器时的反馈,及时调整策略以提升活动的有效性。六、未来展望 随着数字营销的不断演进,LINE营销系统和比特浏览器的结合将会变得越来越重要。企业需要不断探索如何更好地利用这两者的优势,以满足日益增长的用户需求。 在未来,随着技术的发展,LINE营销系统可能会集成更多智能化的功能,例如基于AI的个性化推荐和精准广告投放。而比特浏览器也可能会进一步加强其隐私保护机制,为用户提供更为安全的上网体验。这些发展将为企业带来更多的营销机会,也将改变用户与品牌之间的互动方式。 在数字化营销的新时代,LINE营销系统和比特浏览器的结合为企业提供了一个全新的营销视角。通过优化用户体验、保障数据安全和提升营销活动的有效性,企业能够在激烈的市场竞争中占据优势。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业将能够充分利用这一结合,最终实现可持续的发展。未来,随着技术的不断进步,这一领域将继续为企业提供更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。
LIKE.TG出海|kookeey:团队优选的住宅代理服务
LIKE.TG出海|kookeey
团队优选的住宅代理服务
在当今互联网时代, 住宅代理IP 已成为许多企业和团队绕不开的技术工具。为了确保这些代理的顺利运行,ISP白名单的设置显得尤为重要。通过将 住宅代理IP 添加至白名单,可以有效提升代理连接的稳定性,同时避免因网络限制而引发的不必要麻烦。isp whitelist ISP白名单(Internet Service Provider Whitelist)是指由网络服务提供商维护的一组信任列表,将信任的IP地址或域名标记为无需进一步检查或限制的对象。这对使用 住宅代理IP 的用户尤其重要,因为某些ISP可能对陌生或不常见的IP流量采取防护措施,从而影响网络访问的速度与体验。二、设置isp whitelist(ISP白名单)的重要性与优势将 住宅代理IP 添加到ISP白名单中,不仅能优化网络连接,还能带来以下显著优势:提升网络连接稳定性ISP白名单能够有效避免IP地址被错误标记为异常流量或潜在威胁,这对使用 住宅代理IP 的团队而言尤为重要。通过白名单设置,网络通信的中断率将显著降低,从而保证代理服务的连续性。避免验证环节在某些情况下,ISP可能会针对未知的IP地址触发额外的验证流程。这些验证可能导致操作延迟,甚至直接限制代理的功能。而通过将 住宅代理IP 纳入白名单,团队可以免除不必要的干扰,提升工作效率。增强数据传输的安全性白名单机制不仅可以优化性能,还能确保流量来源的可信度,从而降低网络攻击的风险。这对于依赖 住宅代理IP 处理敏感数据的企业来说,尤为重要。三、如何将住宅代理IP添加到ISP白名单添加 住宅代理IP 到ISP白名单通常需要以下步骤:确认代理IP的合法性在向ISP提交白名单申请前,确保代理IP来源合法,且服务商信誉良好。像 LIKE.TG 提供的住宅代理IP 就是一个值得信赖的选择,其IP资源丰富且稳定。联系ISP提供支持与ISP的技术支持团队联系,说明将特定 住宅代理IP 添加到白名单的需求。多数ISP会要求填写申请表格,并提供使用代理的具体场景。提交必要文档与信息通常需要提交代理服务的基本信息、IP范围,以及使用目的等细节。像 LIKE.TG 平台提供的服务,可以帮助用户快速获取所需的相关材料。等待审核并测试连接在ISP完成审核后,测试 住宅代理IP 的连接性能,确保其运行无异常。四、为何推荐LIKE.TG住宅代理IP服务当谈到住宅代理服务时, LIKE.TG 是业内的佼佼者,其提供的 住宅代理IP 不仅数量丰富,而且连接速度快、安全性高。以下是选择LIKE.TG的几大理由:全球覆盖范围广LIKE.TG的 住宅代理IP 覆盖全球多个国家和地区,无论是本地化业务需求,还是跨国访问,都能轻松满足。高效的客户支持无论在IP分配还是白名单设置中遇到问题,LIKE.TG都能提供及时的技术支持,帮助用户快速解决难题。灵活的定制服务用户可根据自身需求,选择合适的 住宅代理IP,并通过LIKE.TG的平台进行灵活配置。安全与隐私保障LIKE.TG对数据安全有严格的保护措施,其 住宅代理IP 服务采用先进的加密技术,确保传输过程中的隐私无忧。五、ISP白名单与住宅代理IP的完美结合将 住宅代理IP 纳入ISP白名单,是提升网络效率、保障数据安全的关键步骤。无论是出于业务需求还是隐私保护,选择优质的代理服务商至关重要。而 LIKE.TG 提供的住宅代理服务,以其卓越的性能和优质的用户体验,成为团队和企业的理想选择。如果您正在寻找稳定、安全的 住宅代理IP,并希望与ISP白名单功能完美结合,LIKE.TG无疑是值得信赖的合作伙伴。LIKE.TG海外住宅IP代理平台1.丰富的静/动态IP资源/双ISP资源提供大量可用的静态和动态IP,低延迟、独享使用,系统稳定性高达99%以上,确保您的网络体验流畅无忧。2.全球VPS服务器覆盖提供主要国家的VPS服务器,节点资源充足,支持低延迟的稳定云主机,为您的业务运行保驾护航。3.LIKE.TG全生态支持多平台多账号防关联管理。无论是海外营销还是账号运营,都能为您打造最可靠的网络环境。4.全天候技术支持真正的24小时人工服务,专业技术团队随时待命,为您的业务需求提供个性化咨询和技术解决方案。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!
LIKE.TG出海|Line智能云控拓客营销系统   一站式营销平台助您实现海外推广
LIKE.TG出海|Line智能云控拓客营销系统 一站式营销平台助您实现海外推广
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