How to Make Sub Pages in Shopify: A Step

Why Sub Pages Matter for Your Shopify Store

How to create nested pages in Shopify for better UX

Sarah, a handmade jewelry seller, noticed her bounce rate spiked to 68% (Statista 2023). Customers couldn't find her "Custom Orders" page buried in menus. By creating a clear sub-page hierarchy under "Services", she reduced bounce rate by 32% in 3 months.

1. Go to Shopify Admin > Online Store > Pages
2. Click "Add page" and title it (e.g., "Custom Orders")
3. In the "Theme template" dropdown, select "page.subpage" if available
4. Save and link it from your main navigation menu

Pro Tip: Use Shopify's Menu Editor to drag-and-drop sub-items for visual organization.

Best practices for Shopify sub page URL structure

According to Moz's 2024 research, stores with logical URL structures (like /products/accessories/watches) see 40% better crawlability. Here's how to optimize:

1. Edit your page from Shopify Admin
2. In the "URL and handle" section, use slashes (e.g., /blog/resources/guides)
3. Keep it under 3 levels deep for SEO

Optimization Tips

1. Limit sub-pages to 5 per category
2. Use breadcrumb navigation (increases conversions by 27% per Baymard)
3. Add internal links between related pages
4. Test mobile responsiveness with Like.tg's device emulator

FAQ

Q: Can I create sub-pages without coding?
A: Yes! Shopify's native editor handles basic nesting. For advanced structures, try this drag-and-drop app.

Q: How many sub-pages are too many?
A: Keep it under 7 per section (Google's 2023 UX guidelines) to prevent choice paralysis.

Summary

Now you know exactly how to make sub pages in Shopify to boost organization and SEO. Start implementing these steps today!