Pay-per-click (PPC)
LIKE.TG 成立于2020年,总部位于马来西亚,是首家汇集全球互联网产品,提供一站式软件产品解决方案的综合性品牌。唯一官方网站:www.like.tg
Pay-per-click or cost per click (CPC) is a type of digital marketing, where an advertiser pays a search engine a fee for every click made on the ad. This is a method of buying visits to a website rather than ranking in the organic search results.
With this video, you'll get to know the way PPC advertising works, along with CPC and CPM.
PPC is a good idea for those who want to drive qualitative traffic to their website as PPC add is shown only to potentially interested users.
Models to Calculate CPC
- Flat-rate PPC. An advertiser and the website's owner agreed upon a fixed amount of money for each click. It can be changed only after the reconsideration of the agreement.
- Bid-based PPC. The advertisers take part in the auction, the aim of which is to get the maximum of clicks for the lower price. They inform you about the highest price they are ready to pay. It's done to ensure that advertisers don't bid lower than the actual value of the keyword is.
Factors That Influence CPC
- Сompetitiveness. There is the maximum cost per click for every particular industry. If the competitiveness is high, it will be more challenging to fight for better ranking. Still, if all the advertisers of the same sector are ready to pay $5, the quality of the add will matter.
-
Quality Score. The quality of an ad is essential as search engines take care of user experience. For example, advertiser John is ready to pay $7 per click, while Ann — $5. A search engine will analyze the add itself, a keyword, the relevance to the landing page, and past keywords' performance.
If John's keyword is "leather sneakers," and the ad leads to leather oxfords — a search engine will not place this ad first even for $7. If Ann's keyword is "leather sneakers," and the ad leads to a page with leather sneakers — her add will be considered more relevant as it satisfies the user's need.
Besides, a search engine predicts the CTR of the add basing on its past performance.
So, the higher is the Quality Score, the higher the ad will rank in the Search Engine Results Page, and the lower the CPC will be.
- Season. Seasonal campaigns are very popular since the advertisers can choose the time of the year when they can spend more money in the shortest period.
- Geographical location. You can set specific locations like countries, cities, territories to show your ad to people from there. It will help to find the right people who need your services.
- Time of day. It is essential to know when your potential customers are likely to interact with you and look for your services. For example, if you sell cars, the users are not expected to search them at 9 am on Monday because they are at work. The best time is probably in the evening. In contrast, they can look for a book during the break or lunch.
Google Adwords is the platform for PPC advertising that works with the keywords, ad text, landing pages, and maximum bids to provide a good user experience.
Try PPC advertising to enlarge your target audience in the shortest period!
现在关注【LIKE.TG出海指南频道】、【LIKE.TG生态链-全球资源互联社区】,即可免费领取【WhatsApp、LINE、Telegram、Twitter、ZALO云控】等获客工具试用、【住宅IP、号段筛选】等免费资源,机会难得,快来解锁更多资源,助力您的业务飞速成长!点击【联系客服】
本文由LIKE.TG编辑部转载自互联网并编辑,如有侵权影响,请联系官方客服,将为您妥善处理。
This article is republished from public internet and edited by the LIKE.TG editorial department. If there is any infringement, please contact our official customer service for proper handling.