Internet marketing

Internet marketing is the process of using online channels like pay-per-click ads, search engines, websites, email campaigns, social media networks, live chat, chatbots, and many other platforms to promote products, establish awareness and recognition, educate potential customers about products and services, and sell them. With internet marketing, companies can effectively reach their target audience and communicate relevant messages.

In this article, you'll learn why internet marketing is important and how it works. You’ll also explore its benefits, 10 best internet marketing strategies for small businesses, tips, and examples.

Why is internet marketing important?

Let’s break down the most crucial factors with some stats:

• Global reach. According to Statista, 4,3 billion people use the internet, which is 56% of the world population. Internet marketing lets you find your audience in specific locations and regulates your ad outreach according to your goals. For instance, you can target your Google or Facebook ads by location to specific countries, cities, and districts.
• Accuracy. In addition to targeting by location, you can tailor your marketing efforts based on users’ gender, age, habits, and behavior. The technologies behind internet marketing are very powerful: it is now easy to put your products in front of people at the right time when they are most likely to purchase.
• Cost-effectiveness. Internet marketing is cheaper compared to traditional marketing since it doesn’t require any physical resources for its production. Its accuracy also makes it cheaper: you pay to drive interested people to your site. With traditional ads, you can only estimate how many people find it relevant, and you’d spend lots of time and money on guesswork.
• Customer experience. Internet marketing helps to provide your audience with a highly personalized shopping experience. For instance, you can send emails with personalized offers and content based on the data users share with you. Facebook ads, in turn, rely on users’ favorite groups and pages alongside their ad preferences, which they can manage anytime.
• Automation. Processes like lead generation, lead nurturing, and customer retention can be once set and work mostly independently. Automated email workflows, for example, are a good way to remove a huge amount of stress from your marketing team. Aside from that, automation helps to assist people at every stage of their buyer journey, answering FAQs instead of your customer care team.

Most importantly, internet marketing offers many options, providing numerous channels to communicate with your audience. Let's look at how internet marketing works and explore the various channels you can use to your advantage.

marketing_works">How does internet marketing work?

Besides being aware of the importance, you should also know how internet marketing works. This way, you can use it wisely for your business.

Internet marketing is a type of marketing that encompasses using various online channels, including social media networks, online advertising, search engines, websites, email campaigns, chatbots, and others to establish awareness, drive interest, and convert customers. After developing an internet marketing strategy, marketers use specific channels that customers prefer the most.

Since the majority of people shop online, you need to come up with an effective internet marketing strategy covering the channels your potential customers use most often. These could be social media, search engine advertising, or blog posts for your website. These channels enable you to introduce your products to your target market and communicate your main message. The main benefit of online marketing is the ability to personalize your content and reach potential customers with the right messages at the right moment.

Now that you know how it works, you might wonder why it’s effective. We’ll unveil some of the crucial points below for you to consider.

marketing_effective">Why is internet marketing effective?

Internet marketing is a highly effective marketing approach for numerous reasons. Here are the most important ones for businesses to consider. Internet marketing helps you:

• reach international audiences;
• provide 24/7 support and assistance to customers in different time zones;
• create personalized content, marketing campaigns, and ads;
• target customers based on specific criteria, including location, age, gender, interests, browsing history, and preferences;
• encourage user-generated content supporting your brand and promoting it;
• increase visibility on social media;
• generate more leads;
• send offers based on prospects’ needs.

Now that you know why internet marketing is effective, it’s time to discuss its benefits. In the next section, we’ll explore the best of them in detail.

Benefits of Internet Marketing

Businesses widely incorporate Internet marketing because of its pros in terms of profitability, reach, and convenience. In this section, we’ll cover the most important ones to consider.

• Expanded audience. Internet marketing has no boundaries for the promotion and selling of your products. With its help, you can reach international audiences and expand faster. Online marketing campaigns, email campaigns, chatbots, and ads on social media are available 24/7. This allows you to reach prospects with relevant offers in any part of the world and any timezone. You can schedule your email campaigns and use automation to deliver the necessary content, add live chat to assist around the clock, and create chatbots to manage customer inquiries in different languages.
• Relevant and personalized offers. With targeted advertising, you can reach your target audience with relevant and timely content based on specific criteria, including location, user behavior, items viewed, challenges, and preferences. It helps you boost engagement and conversions.
• Measurable results. When running online marketing campaigns, you can receive comprehensive information about their performance and user behavior using tools like Google Analytics. These services enable you to keep track of campaigns in real-time and make instant adjustments.
• Higher engagement. Various interactive content formats on your website, social media, and ads allow you to catch customers' eyes and encourage them to engage with your brand. Consider using videos, quizzes, and polls to drive interest.
• Better brand awareness. Online presence contributes to overall brand awareness and recognition. When you run ads on social media, create reels on these networks, and launch targeting campaigns, potential customers are more likely to recognize and choose your company when they need the product you offer. Content on social media is more visible and easily shareable between users.
• Higher conversion rates. By being highly targeted and personalized, online marketing campaigns help your business grow faster. With their help, you can provide relevant offers and encourage more purchases.
• Effective lead capture. Unlike traditional marketing, online channels enable you to capture leads quickly using special tools. Landing pages, websites, lead magnets, sponsored content on social media, and email opt-ins are effective and fast ways of grabbing attention and collecting contact data.
• More customer insights. Online marketing provides you with all the necessary information about your target audience, their behavior, preferences, location, challenges, and needs. This information is valuable for creating effective and relevant content that meets prospects' expectations and drives action.
• Strong relationships with customers. Providing support around the clock, delivering personalized recommendations, ensuring all the information on your website, and adding a live chat allows you to establish trusting relationships with your customers. This contributes to customer loyalty and the constant growth of your business.
• Multichannel marketing. Internet marketing enables you to create a comprehensive strategy by incorporating various effective channels for communication with leads. Using several online platforms, you can reach prospects with different needs and meet their requirements.

In addition to understanding the benefits, it's crucial to have effective internet marketing strategies ready for implementation. Here are some of the best methods and channels to approach potential customers and achieve the best results.

Internet marketing offers channels for businesses of any size and niche, different by the return on investment, outreach strategies, and the model of relationships you want to build with your customers. Let’s learn how email marketing, SEO, social media, chatbots, and others can enrich your strategy.

Email marketing

This channel allows you to build long-lasting relationships with users who opted in to receive your emails. You can build your mailing list by placing subscription forms and lead magnets on your website or blog, promising to provide highly relevant content and offers in exchange for users’ email addresses.

Greet new subscribers with an automated welcome email and nurture them with regular personalized newsletters. To make them as personalized as users expect, leverage the data they share with you when subscribing or using their behavior patterns.

Emails can be individual for every user, depending on their progress using the service. Below is a brilliant example of a personalized email that Grammarly sends once a week to its subscribers.

To succeed in email marketing, you need to work with a reliable bulk email sender. This will take care of the technical side of things and make sending great emails to your prospects easy. LIKE.TG offers user-friendly tools for creating and sending all sorts of triggered emails, such as welcome emails, abandoned cart emails, re-engagement emails, confirmation emails, and more.

Search engine optimization

This channel is very useful due to the nature of modern shopping: most of us search for information to compare products and businesses before we purchase. To find that information, people use search engines like Google or Bing, fill in particular keywords, also known as search queries, and visit some websites from the search engine results page.

To win over your competitors and drive a lot of organic traffic to your website, you need to create content relevant to the query. Make sure it ranks in the top 10 because 75% of Google’s clicks go from the first page of search results.

To achieve this goal, follow the best practices for SEO:

• write content for people, not for search engines;
• use long-tail keywords;
• add video and images;
• use correct titles, meta descriptions, and layout;
• make your pages download fast;
• get backlinks from websites relevant to your niche.

Below is an example of a page that organically ranks in the top 10 and has a featured snippet.

However, SEO is a long-term strategy that requires consistency and patience. If you’re looking for faster results, consider using Google Ads, a platform for running specifically targeted advertising campaigns. It will help some particular pages rank at the top of the results page in the ad section, like in the screenshot below.

Social media marketing

According to Broadband Search, people spend around 145 minutes on social media daily. This makes social media an ideal place to tailor your products to people, and social media giants like Facebook, Instagram, Pinterest, Twitter, etc., provide vast opportunities for advertising.

Facebook and Instagram are among the leaders in traffic sharing, with around two billion active users monthly. They allow you to create an ad and target a specific audience easily. Facebook made it possible due to the enormous amount of data it collects from users. Check an example of such an ad below.

Similarly to search engine marketing, you can engage with your audience organically or using paid advertising.

By “organically,” we mean you can create groups or pages and grow your audience step by step by sharing helpful, high-quality content. Cover the topics relevant to your field and show your expertise. Hold giveaways — give some of your products for free in exchange for following your Facebook page. That will speed up the growth of your audience.

However, the combination of paid and organic approaches proved to be the most effective in social media marketing.

Chatbot marketing

Chatbot marketing helps automate communication with people via messengers like Facebook Messenger, Telegram, WeChat, WhatsApp, etc. Brands create a chatbot — a sequence of pre-designed auto-replies to answer customers' questions, assist people with booking a table at a restaurant, or order directly in the chat.

Only users can initiate communication with a brand’s chatbot. Once a person clicks “Get started,” the company can send messages to keep users engaged and up-to-date. Communication with a chatbot can look natural and humane, as shown in the Booking.com example below.

What’s great about this method is that it relieves some pressure off the sales and customer support teams if you let the chatbot take care of their tasks. With LIKE.TG, you can create a chatbot for Facebook Messenger, Instagram, WhatsApp, and Telegram without coding.

Influencer marketing

It is a practice of promoting your products and services through content created by influencers—people with thousands of followers on social media and, ideally, are experts in the field relevant to your niche.

This type of internet marketing is very popular in the food and restaurant industry. An Instagram post, like the example below, aims to draw the local audience’s attention and grow demand for that particular product.

To effectively incorporate influencer marketing into your marketing strategy, there’s a list of tips to follow. First, find opinion leaders in your niche who have active followers who trust the influencers they follow. These people should also share your brand values and principles. The location is also important to target potential customers in the same demographics as your company.

Secondly, create compelling content for influencers to share on their social media platforms. It can be an engaging video, a genuine recommendation, or a tutorial with your products. Thirdly, consider conducting a giveaway announced through an influencer's profile, providing special discounts for first purchases, and gifting free products for new clients for higher engagement and impressions.

Content Marketing

Content marketing allows you to communicate effectively with customers using online communication channels. Blog posts, articles, social media posts, videos, and infographics enable you to communicate the necessary message, deliver relevant information, engage with potential customers at the right time, and encourage them to take the desired action.

You can develop a blog on your website and publish consistently high-quality, relevant, and useful information. While interacting with your content, users can notice your product and choose it as the best solution among those you offer. With short videos, you can explain your product in detail, share how-to guides, and provide customer testimonials. Infographics help turn information into visually appealing content, communicating all the data easily in a short time.

In the example below, you can see how Semrush educates users on using its product. They can find tutorials and case studies added consistently weekly.

Pay Per Click Advertising

With pay-per-click advertising, you can pay a specific fee to place your website in the top results of search engines when users search certain keywords. These ads direct potential customers to your website and let them explore your offer. The fee for the ads varies and depends on the amount of users who click on your ad. When using PPC, you can increase the visibility and recognition of your brand, contributing to its profitability.

For example, if users type social media marketing tools in the search field, they will get search results with PPC, which usually appears under the “Sponsored” sign. The companies that appear at the top of SERP are more likely to be instantly noticed by users.

Affiliate Marketing

With affiliate marketing, you can create a program where your partners will refer new clients and get their commissions. To effectively bring new customers, you should precisely choose partners to do business with. They need to have a relevant target audience and be able to promote your products and services correctly. In turn, you should give your partners good commissions for referring new clients to your company.

In the example below, you can see an affiliate program HubSpot offers partners. After becoming the company’s affiliates, they can receive plenty of perks.

Site Optimization

Site optimization influences user experience and customer decisions a lot. To have an optimized website, you should pay attention to your site speed, image size, quality, and call-to-action buttons. Also, make sure your website is mobile-friendly because more and more people use their smartphones to explore and purchase products. When your site is optimized, you’ll have less churn and more buys. Moreover, provide users with easy and intuitive site navigation, allowing them to find everything they need quickly and effortlessly.

Benton has all the necessary elements to educate users about its products and convert them into clients. When visiting the website for the first time, potential customers can see products, their detailed descriptions with videos, price information, and visible CTAs. The website is visually appealing and easy to navigate for laptop and mobile users.

Online Reviews

Online reviews are a powerful way to establish credibility, a positive reputation, and trustworthiness. By encouraging you to leave positive feedback on Google, Yelp, and other relevant review sites, you can gain trust and receive more new clients. When customers shop online, they always look through the reviews and comments of previous customers.

Reviews and feedback influence customer decisions a lot. That’s why it’s crucial to have them covered on your site, review services, and social media networks. You should also respond to and manage all the comments customers leave under your product cards. This way, you’ll show that you care about each of your customers, appreciate their feedback, and eliminate issues that influence their shopping experience.

12 Go Asia asks customers to share their experience with the company and the services it provides. After the order is completed, the company sends email campaigns asking customers to choose one of the stars, evaluating the quality of their experiences. In addition to a quick answer, travelers can share their opinions in an open-ended answer.

Incorporating the strategies can be a real challenge when doing it all manually. That’s why it’s crucial to find a perfect solution to set up all the processes on autopilot. Let’s discover the top 5 internet marketing services that will reduce the workload and help you do everything without errors.

Developing your internet marketing strategy requires using a special platform. Many services are available, yet not all have the necessary features. In this section, we’ll provide you with the top 5 internet marketing services in terms of usability, pricing, and features to consider.

LIKE.TG

LIKE.TG is a multipurpose marketing solution that allows you to connect with prospects and customers online through the most effective channels, including email campaigns, chatbots, live chat, landing pages, web push notifications, automation, and pop-ups. The platform will be an excellent choice for businesses of all sizes, from startups to large enterprises.

With Automation 360, you can combine all the channels you need to interact with customers and integrate them into your CRM. It lets you set the conditions and send pre-determined messages triggered by a certain date or event. For instance, when a new customer adds items to a shopping cart but forgets to check out, you can send an email reminding this person about the products in the cart.

LIKE.TG’s automation allows you to add auto-replies to chatbots on various platforms, including Facebook Messenger, Instagram, Telegram, and WhatsApp. This way, you have all your prospects and customers covered with no coding skills required.

In the example below, you can see how to create an automation flow for a new user with the platform’s drag-and-drop builder.

Pricing: The price of the plans depends on the channels you need to use. For instance, if you need to send email campaigns, you can do it for free when you don’t exceed 500 subscribers, 5,000 emails, 5 flows, 1 event, and 50 elements in Automation 360 monthly. For more subscribers and emails, you’ll need a paid plan starting at $6.40 monthly, paid annually for 500 subscribers, unlimited emails, 10 flows, 10 events, and 70 elements in Automation 360.

Mailchimp

Mailchimp is a good choice for those looking for email marketing services, marketing automation, social media marketing tools, or a platform for creating a professional website. It also offers content creation and AI marketing features. If you are involved in e-commerce and retail, service-based business, mobile and web apps, Mailchimp will help you automate some processes and reduce the workload on your team.

When using Mailchimp’s marketing automation, you can enjoy the benefits of custom-coded and ready-to-go templates, automated customer journeys, and predictive segmentation. You can send relevant emails at the right moment based on customer behavior and actions. After performing specific actions, clients will receive product-specific emails based on the items they’ve viewed.

Below, you can see how to create automated emails using Mailchimp.

Pricing: The service has a free plan, but it doesn’t cover automation. The cheapest paid plan costs $11.05 monthly for 50,000 contacts, 500,000 emails, email scheduling, and a single-step automation builder.

HubSpot

HubSpot is a service that provides multiple essential tools for internet marketing, including marketing automation, customer service, sales, and commerce software. This solution can be a great fit for both B2B and B2C companies.

When using HubSpot, you can benefit from SMS and email automation to enroll potential customers into specific campaigns by sending these messages once prospects complete specific actions. These include link clicks, replies, email opens, search history, etc. With the service, you can also remind customers about your brand using retargeting campaigns. This way, your leads and clients will remember your products and services.

The platform allows you to nurture prospects with personalized AI-powered messages across numerous channels like email, WhatsApp, social media networks, and SMS. After new users subscribe to your email newsletter, you can follow up with them using automated workflows triggered by clicks, site visits, and user behavior.

Below, you can see how to build a workflow from scratch in HubSpot.

Pricing: You can try HubSpot’s automation for free during a 14-day trial because its free plan doesn’t cover this feature. However, you can purchase the cheapest monthly subscription, $15 per seat, if billed annually. It covers 1,000 contacts and simple marketing automation.

Sprout Social

Sprout Social is a social media management tool designed for companies striving to establish their online presence and boost engagement with minimum effort. The platform’s publishing, engagement, monitoring, analytics, and reporting tools enable marketers to effectively share campaigns at the right time automatically and analyze their performance.

With the service’s planning and scheduling tools, you can create content relevant to your target audience and choose the right delivery time. Sprout Social AI generates caption suggestions and alt-text to provide you with some new ideas and inspiration and make your content better. After developing content, you can send it at the right time. It examines 16 weeks’ of audience data to identify the best time to share new posts with your prospects and customers. When using its social media calendar, you can schedule several social media posts across different channels at once. This will save you time and costs associated with all the manual planning and execution.

Also, you can handle dozens of messages without human involvement and reduce your team’s tasks. With the help of AI, these messages look and sound human. Moreover, sentiment detection allows you to identify high-priority messages and address them immediately.

Below, you can see how to schedule a post for Facebook using Sprout Social.

Pricing: The platform has a 30-day free trial. After it expires, you’ll need to pay $199 per seat monthly if billed annually for 5 social profiles, an all-in-one social inbox, a social content calendar, paid promotion tools to boost Facebook posts, and more.

Hootsuite

Hootsuite is a social media solution that integrates all the features necessary for effective social media marketing. It covers scheduling, publishing, social listening, and engagement tools. The platform is a great fit for small businesses, real estate, healthcare, education, agencies, nonprofits, etc.

With its help, you can use a single dashboard to create, plan, and share content for all the platforms seamlessly. Even more, OwlyWriter AI from Hootsuite generates captions and posts ideas after you provide it with short prompts. Once posts are ready, you can schedule dozens using the platform’s bulk social media scheduler. The service will help you create everything, including hashtags, to make your content competitive and engaging.

Hootsuite gathers all the private messages and public comments into a single dashboard, making them instantly visible to your team. With its help, you can respond to users’ questions around the clock using saved replies, auto-responses, and chatbot capabilities.

In the example below, you can see how to schedule posts in bulk with the service.

Pricing: The platform has a 30-day free trial. To enjoy the benefits of the service after the trial ends, you’ll need to buy a paid subscription starting at $99 per user monthly for 10 social accounts, unlimited post scheduling, the best time to post recommendations, custom analytics and reports, competitive benchmarking tool, listening basics, and more.

Now that you know the best services to use, it’s time to find out how to get started with internet marketing.

How to get started in internet marketing?

Starting from scratch can be challenging when you don’t know where to begin. We’ll help you prevent this problem by providing a short step-by-step guide serving you as a hint. Let’s dive in.

1. Understand your target audience. Begin by researching your target market and identifying its location, interests, user behavior, and challenges. Creating a buyer persona will make it easier for you to keep all the data in mind and consider it when targeting these people with online campaigns. Buyer personas will serve you as a representation of your ideal customers with their problems, needs, preferences, motivations, and more. With their help, you can make well-informed decisions regarding your marketing campaigns.
2. Define your key goals. Internet marketing, like any other communication channel, helps your business achieve certain goals. You need to keep them in mind when developing your strategy. These goals should be specific, measurable, achievable, relevant, and timely. For instance, you might need internet marketing to establish brand recognition, increase online sales by 20%, acquire new customers, etc. Objectives can be numerous and relevant only to your company.
3. Identify the right channels. After developing a buyer persona, you should know which online platforms prospects use most often to find products and complete their purchases. These are the channels you should use to communicate with your potential clients. You might need to combine a website, Instagram, chatbot, messengers, and live chat to ensure an excellent customer experience.
4. Outline your content. Your content is the most powerful asset your company has to educate leads, provide them with the necessary data, and encourage them to take action. That’s why you need to contribute to its quality, usefulness, and relevance for your target audience. To ensure consistency, you should develop a content plan and calendar. Consider using special tools to schedule the publish dates of your content and share it with your audience at a specific time automatically.
5. Establish a strong online presence. Building an online presence is a difficult task, requiring you to integrate several marketing channels and keep up with prospects using all of them. Consider optimizing your website for SEO to boost organic traffic. Add keywords to blog posts, include internal links, optimize for mobile, etc. You should also be active on social media by replying to users’ comments, tracking mentions, and communicating with potential customers in groups.
6. Keep an eye on your performance. Monitor and evaluate the performance of your online marketing campaigns to react promptly to the issues customers might experience. Stay updated with the latest trends, platforms, and best practices to improve your strategy and overall customer experience with your brand.

Now that you know how to get started, it’s time to explore some effective internet marketing optimization tips to reach the best results and achieve your main business objectives. Let’s discover them in the next section.

Optimization of the different areas of your internet marketing strategy can contribute to better profitability, a strong online presence, and more customers. That’s why, in this section, you’ll find the most effective tips to improve your tactics and ensure a better customer experience.

1. Create a user-friendly website. It is the basics for those who produce and sell products or services online. Ensure the pages load fast and the site is easy to navigate. Optimize your website to rank in Google's top pages for relevant keywords, and try to reach featured snippets. Features snippets refer to the short description of a web page users can see in the search results.
2. Start with one channel. Analyze your audience and find out which channel best fits your goals. For instance, if you need to nurture leads, emails are a great way to educate and promote at the same time.
3. Create a consistent buyer journey. Think of the way your customers make it from the very first touchpoint to the purchase. What obstacles may stand in their way? Dispel doubts during their buyer journey by providing information relevant to their lifecycle stage. Use time-sensitive offers to move leads forward, but avoid being too pushy. Develop the right mix for you.
4. Gradually implement more channels. When your business and audience grow, it’s high time you create more touchpoints. Test and measure new methods to use multiple channels effectively. Maintain the same communication style throughout the channels you use.
5. Use automation whenever necessary. Automation helps to save a lot of resources because chatbots or email workflows may perform some work instead of your staff. With automation tools, you can stay in touch with your customers on various touchpoints 24/7. You can automatically upsell, cross-sell, re-engage inactive users, and celebrate their birthdays and anniversaries.
6. Build backlinks. To build quality backlinks, you should create guest posts for reputable companies’ websites, reach for opinion leaders, publications, and bloggers, and partner with other businesses. By producing content and including your links in these blog posts, you can establish credibility, increase authority, and gain more opportunities.
7. Repurpose content across online channels. Consider turning your old content into new formats your potential customers prefer the most. Update your blog posts and articles with fresh information and present them in a new, engaging, and interactive way. By creating short informative videos or podcasts, you can boost excitement among your followers when a new video or podcast episode is coming out.
8. Collaborate with opinion leaders. Since many users are inspired by the celebrity's lifestyle, they explore and often buy the products that appear on their social media profiles. This is a reason for you to consider influencer marketing, which brings good ROI. When choosing an influencer, there’s no need to focus on people having millions of followers. It’s necessary to choose those people who have the right target audience and demographics. These influencers will help you establish brand awareness, showcase the perks of your products, bring you new followers, and encourage more purchases.
9. Develop a blog. If you don’t have a blog yet, we recommend starting one. Although you might think this method is outdated, it's still the most effective for attracting more users to your website and building recognition and leadership in your industry.
10. Use pay-per-click ads. Consider leveraging pay-per-click advertising to reach your ideal customer. Its targeting options enable you to choose the target audience based on specific criteria, including demographics, interests, and behavior. To achieve your goals with PPC, you need to develop visually appealing and compelling ad copy that encourages potential customers to click. Keep track of your bids and adjust them when necessary to receive the highest ROI.

Knowing the best practices in theory isn’t enough if you want to incorporate these tips into your strategy. To attain the best results, you should look at successful internet marketing campaigns. That’s why we invite you to explore the examples that will serve as a hint.

Numerous examples of online marketing campaigns exist, yet not all of them were successful. To show you the results an effective campaign can bring to your business, we’ve listed five outstanding campaigns, so let’s check them out.

UNIQLO — Omnichannel Experience

UNIQLO, a Japanese clothing brand, is an example of a company that successfully combined creativity and technology, resulting in a campaign encouraging buzz over it. The brand had 100 installations around Australia and videos on YouTube and Facebook encouraging people to take a picture of a code and upload it to the campaign’s page. After exploring information about the HEATTECH edition, users were provided with free t-shirts or discount codes. It resulted in 25,000 new subscribers, 35,000 new clients, and 1.3 million views.

Spotify — Personalized Approach

Spotify comes to its subscribers with personalization by providing them with a “Wrapped” feature. This is where listeners can find the music they prefer to listen to. This way, the company ensures that all customers are satisfied with their music and listen to songs they like without spending much time finding them on this streaming platform.

The Body Shop — Loyalty Program Rewards

The Body Shop, a vegan cosmetics brand, encourages customers to purchase through a loyalty program. The details are on the brand’s website, and users can join anytime to enjoy the perks. These include birthday vouchers, exclusive gifts and prizes, and early access to limited-edition products.

ALS — Ice Bucket Challenge

Probably everyone has heard about the Ice Bucket Challenge that went viral after three young men living with amyotrophic lateral sclerosis started this challenge to raise donations. The campaign brought even better results than expected and changed the fight against the disease. By dumping ice water over their heads, 17 million people helped raise $115 million to research the disease deeper and help patients living with it.

Congrats! Now you know what internet marketing is and why it’s essential for businesses. We hope our tips and examples inspire you to develop an outstanding internet marketing strategy for your brand.