Revolutionizing Low-Efficiency Conversions with Bulk WhatsApp Group Marketing

In the world of business, every operation, marketing, and sales activity is ultimately geared towards achieving successful conversions. Post-conversion, companies must review their efficiency and quality: Are all inquiries converting into sales? Can the average transaction value be increased? Can the sales cycle be shortened? Can the cost of conversion be reduced?

E-commerce businesses, such as Shopify sellers, Amazon sellers, and TikTok Shop users, strive for immediate on-site conversions. However, after a customer abandons a cart or completes a purchase, initiating direct follow-up marketing can be challenging, leading to high-cost, low-efficiency conversion scenarios.

So, how can businesses conduct more cost-effective marketing and conversions? Recently, some Shopify Stores and TikTok Shop users have shared their insights:

1. Leveraging WhatsApp Group Marketing for Online Stores

Online stores benefit from direct communication and transactions with customers, helping to build a proprietary traffic pool. However, these businesses face two primary marketing needs: retaining cart abandoners and reactivating past customers.

For first-time inquiries, efforts should be made to retain them in the company’s self-built community from the moment they enter the website. Utilize all possible channels to guide customers into the company’s WhatsApp group to prevent loss.

Maximize Retention: Retain as many non-converting potential customers as possible and maintain relationships for low-cost follow-up marketing.

Customer Engagement: Use contact information like phone numbers from past customers to create groups for after-sales service and community building, fostering relationships and encouraging repeat purchases.

Additionally, online store sellers can leverage historical customer data. By using WhatsApp’s import and bulk messaging features, businesses can identify interested past customers and engage in bulk group marketing.

2. Transitioning TikTok Shop to Community Marketing

TikTok Shop has emerged as a new opportunity for many businesses in recent years. Beyond brand-owned stores, companies can collaborate with numerous TikTok influencers to promote products, expanding reach and enhancing conversion rates.

TikTok’s strength lies in its vast social media audience. Through content or ads, it attracts a large number of customers who convert. Similar to website marketing, post-purchase customer retention is crucial for follow-up marketing.

3. The Significance of Community Marketing

Connecting with customers on WhatsApp enhances retention and maximizes customer value. WhatsApp group marketing allows businesses to manage customers in bulk, saving time and effort compared to one-on-one interactions while reducing marketing costs. From the customer’s perspective, group interactions are less intrusive and can foster a positive community atmosphere, encouraging quicker purchases through promotions.

Many businesses have extensive historical customer data. Failing to reactivate this data is a significant loss. In today’s challenging promotional landscape, periodic marketing of historical data can yield substantial growth benefits.

4. LIKE.TG’s WhatsApp Group Marketing Services

As a key tool for WhatsApp marketing, groups play a vital role in bulk marketing conversions and are essential for overcoming high-cost, low-efficiency conversion challenges. LIKE.TG’s WhatsApp group marketing services include:

Stable Account Services: Providing a large number of mature accounts that can serve as group administrators and smaller accounts to enhance group dynamics, helping businesses quickly launch group marketing.

Community Management Tools: Features like one-click @all members, automated group management, intelligent group chats, and data retention help businesses improve community management efficiency and reduce data loss.

Conclusion

LIKE.TG offers comprehensive services from WhatsApp group creation, community operations, and management to administrator accounts. These services empower businesses to achieve more cost-effective and efficient bulk conversions.