Brand building

Brand building is the process that implies using direct advertising campaigns to boost brand awareness, promote a specific product, establish connections and provide value to the target audience. It increases customer satisfaction, customer loyalty, and brand recognition.

In this article, we’ll unveil the importance of brand building and the 7 steps to building a successful brand.

Why is brand building important?

A brand is a crucial asset since it helps shape a positive perception of your business in consumers’ minds. With its help, people become aware of your company’s values, brand personality, and mission. If you succeed to create a strong brand, you can reap the following benefits:

• increased recognition;
• high level of customer loyalty;
• word-of-mouth promotion;
• trust;
• credibility.

Moreover, you can attract new leads and convert them into customers. People who share your values and mission will be interested in your product and ideas. Besides, it will also help you gather an excellent team of like-minded people. Employees who support your company’s values and principles will shape a dream team for future business development.

The most crucial aspect is that a strong brand can generate brand awareness, establish connections with the audience, and gain trust. Brand identity enables you to stand out, encourage customer loyalty, and increase your value among consumers.

Now that you know why it’s important to consider brand building, it’s time to delve into our guide to explore steps to build a successful brand.

7 Steps to Build a Successful Brand

Brand building can be broken down into seven key steps. Let’s review each of them in more detail to find out how to develop a successful brand.

1. Define your target audience and research competitors. Conducting a comprehensive analysis of ideal customers and competitors is a must for every successful brand. Direct your efforts to explore the market. You need to identify and describe your ideal customer and define the level of competition. To understand your target market and its needs, conduct a short survey to ask potential customers about the brands they prefer to buy. Besides, you can look through social media accounts of companies that offer similar products. Analyze their strategies to figure out the preferences of your potential audience.
2. Work on your brand personality. One company can’t be a perfect choice for everybody, that’s why it’s essential to create a brand that will be suitable for a specific audience segment. You need a clear brand personality to communicate your message and drive customers’ attention to your product. For this purpose, you should think of your positioning statement that covers your claim in the market. Besides, you need to determine your unique value proposition. It should be something significant your company can offer, and others don’t have. To become closer to your customers and establish strong connections, you should identify individual qualities that suit your company. This way, you’ll be able to communicate the feelings and emotions you associate with your business.
3. Decide on the business name. A brand is a vast concept that covers many different things. The brand name is essential too. Since the name of your future company influences your marketing strategies, logo, domain, and trademark registration, you need to choose a relevant and memorable name. It should be unique, easy to remember, and short. If you plan to expand, keep in mind that your company name should be broad, for example, if you want to create new product lines.
4. Choose a catchy slogan. You can use a slogan on your social media networks, business cards, and website. It helps describe your product and deliver the necessary message to the audience. A catchy slogan can hook customers’ attention and keep a specific brand in mind. It’s also critical for your brand identity and reputation.
5. Think of your brand design. Color scheme and font play an important role when you create a company. Using the same brand design across different marketing channels allows you to be more recognizable among customers. The design should visually represent your company. With the help of the right colors, you can communicate the necessary message and feelings.
6. Create a unique brand logo. The logo also belongs to the most important elements of a brand. A unique and recognizable logo enables you to make a strong first impression, serve as a foundation for brand identity, grab attention, and increase customer loyalty. Remember, a brand logo is the face of your company, and it should be outstanding for people to pay attention and memorize it. Once you develop a great logo, make sure to include it on your website, social media accounts, product, banners, all possible ads, etc.
7. Share your brand story. Apply your branding across different marketing channels to educate people about your company’s values. You need to tell people a brand story with facts and feelings to evoke emotions in customers and encourage interaction. Ensure that your mission and purpose are clear so that people can find out about your brand and values more and decide whether to become your customer. For example, TOMS, the famous footwear company, is widely known for its aim to improve lives. The brand contributes to people in need and donates shoes to children through charitable programs.

If you strive to connect with the audience and hook their attention, you need to have a strong brand and values. Once you succeed in building an outstanding brand, you’ll be able to increase awareness and drive conversions.