外贸人如何把握圣诞催单时机

圣诞节是西方一年中最重要的节日。随着黑五和网一的结束，圣诞节促销成为了众多外贸企业在年末爆单的必争之地。

圣诞节日营销四大推广节点

1.节前14天：实时监测下网站购买和浏览数据，优化站内链接，分析预算分配等，找最重要的是进行选品，确定热卖产品并为其制定广告，从而带动销售量和网站浏览量。

2.节前7~14天：在SNS上发布广告，至少保证每天1条主要介绍产品或者是店铺，但数以不能太过频繁，避免封号。广告标题要突出折扣，促销力度，如果有条件可以设计单独的促销页面或促销产品页面。

3.节前7天前：在各个推广平台如Facebook、INS、 Twitter等，贴上各个活动链接，消除客户购物疑虑，为客户创造购物场景。

4.在节日即将结束的两天：也要加大宣传力度，因为一些赶上节日促销尾巴的用户往往看到活动折扣没有节前力度大，可能会产生犹豫心理，我们也不能忘记服务这一类客户，在即将结束的两天里再吸引一波客源。

除了推广宣传，主动出击的节日催单也是必不可少的。比如：

①假期过后订单堆积，生产紧张

②假期过后可能涨价

③假期过后装运爆舱

。。。

可以合理思考客户谈判阶段，结合以上说辞，建议客户及早下单，以便节前生产好产品，并与货代安排好装运计划。

圣诞催单邮件参考

1.

Dear MRXXX，

How are you?

Merry Christmas and Happy New Year in advance!!!

Thanks a lot for your inquiries in the past.

In order to celebrate a happy Christmas&New Year,we have a big promotion for all USB.

Any new enquiry please let me know!

Your prompt reply would be highly appreciated !

2.

My dearest,

Happy Christmas and new year!!!

Many thanks for your continuous supports in the past years.

May your Chistmas and New Year be filled with special moment, warmth, peace

and happiness.

Last but not least, once you have any inquiry about metal pens in the following days, please feel free to contact with me.

I will reply you in the first time when your message is received.

Thank you.

Best regards,

3.

Dear friend,

Merry Christmas and happy New Year

It is my honor to contact with you before,and my duty is to give you our best products and excellent service.Hope the next year is a prosperous and harvest year for both of us.Last but not least,once you have any inquiry about animal feeder in the following days,hope you could feel free to contact me.

Best Wishes

4.

Hello Peter ,

Merry Christmas and Happy New Year to you and yours !

Many thanks for your contiguous supports in the past , we wish both business snowballing in the coming years.

May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.

Last but not least, once you have any questions and needs in the following days, hope you could feel free to contact with us, which is much appreciated.

5.

HelloMissxxx,

Merry Christmas and happy new year in 2023

Time is flying ,just xxdays later,2023 will say hello to us.

What are you going to do,my dear friend?

When will you plan to go traveling in China?I will be excited to wait for you visit and to be your guide to introduce the wonderful Chinese place for you, ^^

6.

Dear Mike,

Merry Christmas and happy New Year!

Please allow me to convey our best wishes to you and all staff in your esteemed company.

Btw, may I asking you if there is any chance for our cooperation on the mixing mill?

We cherish the chance working on you very much.

Your early reply will be appreciated.

Best regards，

7.

DearMRxxx,

Merry Christmas and happy new year,best wishes for you and your family.

Thanks so much for your insistly supporting in past years, as you known, our company are professional offering kithchen & house & Acrylic&Ps organizer ware,welcome to enquiry new projects, we will offer deatil info to you once got your futher news.

Hope we can expand our cooperation and creat brighten future base on mutual benifits in new year.

8.

DearMissxxx,

Merry Christmas ！

With Christmas approaching, our Spring Festival holiday is coming, from January 21 to 27.During this period of time, the factory is closed.

If you have any order arrangement, whether it is now or after the holiday, we hope you can communicate with us as soon as possible. Because the orders during the holiday will be piled up after the holiday, in order to smooth your order, please contact us as soon as possible to arrange.

Thank you.

附：不同国家客户圣诞放假安排

【欧洲国家】

英国：12月24日到1月5日

【美洲国家】

美国：12月22日到1月5日

【亚非国家】

印度：印度节日太多，国家规定圣诞当日休一天，不太隆重，大部分教育机构有圣诞假期，假期在圣诞节前几天开始在元旦几天后结束

对于手里积累的大量潜在客户资源，我们可以送上一份电子贺卡，但是我的建议是不要随便找个模版图片就给发过去了，贺卡里面的内容一定要是我们自己的，因为我们的目的不是为了祝福而祝福，而是通过祝福让客户记起你，记住你，这些点滴都是为了持续的客户开发跟进做铺垫。