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社交媒体经理应必备哪些技能
在社交媒体盛行的年代，无论你是正在寻找从事社交媒体相关工作的机会还是正从事着与社交媒体相关的工作，以下关于社交媒体经理所必须掌握的五大技能，若你能够拥有并辅以工具，你的工作将会变得更加得心应手。一、有针对性地沟通社交媒体的目的是为你的品牌发声，并且与你现有的或者潜在的顾客交流。但这并不表示要在所有的社交媒体发布相同的信息。你在每一个平台分享的内容都应略有不同。这其中的挑战便是，你需要对所有内容了如指掌。知道哪一些内容适合Facebook,哪一些内容更适合Twitter，Instagram, Pinterest或者其他任何的平台。之后，你便能驾轻就熟的针对每一个平台定制内容。如果你想要寻找灵感，你可以学习例如星巴克或者倩碧这样的大品牌社交媒体策略。这些公司将完全一样的商品分别投放到两个平台渠道，然而图像和文本会略有不同。Facebook相比于Instagram，更趋向于公开销售。化繁为简，这里为大家介绍几种能够帮助你发现、分享和推广内容的工具。 BuzzSumo和Buffer是我最喜欢使用的两个工具。Buzzsumo能够追踪社交网络所有的内容，他能够基于每个社交网络的的转发量进行排名，并会为你的平台推荐合适的内容。Buffer是一个记时发布和分享的平台，它能够让你的社交网络以时间的方式呈现，以及根据你所喜爱的博客和网页推荐。二、创造力当写作成为你工作最主要的部分时，创造视觉内容的能力就变得极为重要。80%的小型企业依靠社交媒体而成长，这也意味着争夺眼球的竞争非常激烈。为了能够脱颖而出，你需要通过你所有的社交渠道去打造一个强有力的视觉品牌，并且你需要一个长期策略，其中包含富有创意和具有独特性的内容、图像、视频、电子书、促销活动和登陆页面。你的作品越丰富多样，你成为一名优秀的社交传媒经理的机率就越大。关于这一方面，我最喜欢使用的工具是Canva，一款极易操作的设计工具，可以编辑Facebook的照片、图片广告，也可以适用于你的社交网站介绍、演讲、部落格、商业名片、海报及邀请函。三、市场营销和广告诀窍任何关于社交化媒体的职业描述都会包括这样一条：与潜在客户和现有客户进行交流和互动。互动包括及时回复评论，与用户积极对话以及让你的用户分享你的内容。你需要了解，如何站在公司的立场上，用正确的方式和用户交流。并且，与用户互动非常重要的一点是你需要确保用户能够看到你发布的消息。这时，Facebook的广告制作工具——Power Editor就能派上用场了。在使用Power Editor时，你能通过批量制作去创作广告，比在Facebook的Ads Manager制作广告所被允许的数量多得多。一般来说，任何希望进入社交化媒体行业的人都应该对Facebook的广告有所了解。如果你想在高效学习广告这方面得到帮助，那么我建议你搜索 Jon Loomer。从Facebook广告项目推出开始，他便开始培训企业如何有效地使用Facebook广告，所以你的问题很可能在Jon Loomer的博客上得到解答。四、直觉企业在社交渠道单纯地吸引关注者的日子已经一去不复返了。社交化网络有大量等待被品牌挖掘的客户信息。作为社交媒体经理，你需要了解什么样的客户信息能够为你的品牌或业务提供最大价值。例如，你需要为未来市场的影响力收集电子邮件地址吗?众包能够帮你找到现有客户所感兴趣的产品和服务吗?收集电邮地址最简单的方法就是进行推广活动和奖励互动。在大多数情况下，如果有潜在的奖励，人们都会愿意分享一些自己的信息，特别是电子邮件的联系方式。如果你花时间去学习如何组织和举办一场比赛、有奖互动环节或者注册填表的活动，(你可以使用例如ShortStack这样的工具)，这些活动形式都能够让你获得成功。五、批判性思维最后一项技能是分析你影响力结果的能力。一位社交传媒经理需要有判断力，例如，熟知在一天的某一时刻或者一周的某一天发布信息能够得到最好的互动，不论是你的粉丝喜欢视频胜过图片，还是当你组织奖励活动时获得新的关注者。你对这些细节的洞察力能够确保品牌的内容被尽可能多的受众所看见。在社会化媒体行业的初期，很少有工具能够测得营销的成功程度和在其他方面的影响力。但如今，社交媒体经理有更多分析工具的选择。每个平台都有自己的分析工具，同时也有许多第三方工具，其中包括Google Analytics。有抱负的社交媒体经理应该花时间学习多种不同的分析工具，因为每一个工具都能为公司带来不同的价值。我建议可以从Facebook Insights, Google Analytics, Buffer 和BuzzSumo学起。社交化经理的角色在公司中变得越来越不可或缺，因此，你需要时刻更新你的简历和技能，了解行业内最新的发展趋势，掌握最新的工具以及最有方法。提高竞争力，你将有更多的机会得到你想要的工作。
社交媒体工具｜Mixlab推荐
领英LinkedIn创建于 2003 年，致力于在连接人脉的基础上为职场人职业发展的每一个阶段提供更丰富和全面的价值，连接无限机会。作为全球知名职业社交网站，目前注册用户数量7.4亿，聚集了大量的职场精英。 据六度空间理论，全世界任意两个人之间的关联人脉，不超过6个。在当今社交网络时代，随着领英等社交平台的兴起，这一数字已经大大缩减。现实生活中，你可能只认识几百人，但是通过领英，你能覆盖的人脉可能超过百万。作为增长黑客必备的技能之一就是善于在各种社交媒体上做用户增长。好用的配套工具自然不可缺少。今天给大家介绍一款领英的内容运营工具。inlytics❤️✖️?InlyticsSocial Media Tools LinkedIn Analytics For Personal Profiles ➡️ 10x倍效率分析你的数据 ➡️ 找到洞察insights ➡️ 查看内容为何吸引用户 ➡️ 多LinkedIn账号管理ENJOY主要是数据分析功能，让我们理解用户从何地、何时被吸引，哪篇内容更受欢迎，关注你的用户都是什么样的人…详情可以看介绍视频：说起这款社交媒体工具，我研究了producthunt上的一些相关推荐。发现最相关的主题标签是：分析、市场（红色线条连接），其他都是二级或者三级以外的关联度（灰色线条连接）。下图领英图标就是本文提到的inlytics工具：从另外一张图谱，我们可以看到producthunt的推荐逻辑，更多地追求推荐的多样性。另外，可能是由于inlytics比较新，关联数据仍需要时间积累。扩展阅读清单1 领英联合创始人里德•霍夫曼：想要不断成长，记住这9条原则 其中一条：做无法规模扩张的工作（一次性工作）?ENJOY
外链建设：社交媒体
社交媒体对SEO有帮助吗？我们将讨论社交媒体帖子中的链接问题以及它可能的价值，社交媒体营销则不属于该讲座讨论范围。在2010年谷歌和必应都承认社交信号对搜索结果排名有帮助。四年后，推特暂时阻止谷歌访问其社交网络后，这情况发生变化，自2014年以来，谷歌公开否认社交媒体对搜索结果排名有任何直接影响。但现在是2018年，过去四年来，情况发生了很大变化，值得注意社交媒体开始以更大的规模出现在搜索引擎中。 大多数社交媒体都没有使用nofollow链接，每当社交媒体会员创建指向外部站点的链接时，社交媒体就会自动添加rel=nofollow。在nofollow链接讲座中我们说过nofollow链接没有提供任何价值，因为搜索引擎即使他们确实遵循链接访问到nofollow网站也不会将它们用于排名目的。 我们可以认为nofollow链接没有价值吗实际上你可能没有理由相信我说的那样nofollow没有价值，你通常认为nofollow链接就排名而言没有任何价值。因为我使用这个问句的原因是因为我不确定这是一个硬性的规则。nofollow链接是否有价值和没有价值一直存在争论。nofollow链接只是理论，社交网站的链接中其实有很多好的信息内容。搜索引擎当然希望屏蔽链接垃圾，但他们真的想忽略那些可能从这些链接带来的的奇妙信息吗？让我们回过头来考虑nofollow链接最终目的是阻止垃圾邮件发送者和发布垃圾评论到别人的博客。事实上，现在大多数博客系统创建nofollow链接的评论，但他们不知道follow链接在博客文章本身，因为帖子由博主发布，博客的所有者，网站所有者创建链接，以便搜索引擎可以使用链接来参考站点的主题和价值。因此，社交网络突然间不会nofollow所有内容，不仅仅是朋友发布到个人资料中的内容，甚至是个人资料所有者自己在个人资料中发布的内容。这不是nofollow最初的意图突然之间谷歌表示它已经索引有40亿个Facebook页面，超过10亿个推特页面，突然之间，所有被谷歌收录链接中的信息都必须被忽略，搜索引擎仍然无法使用这些信息，但是告诉人们他们没有这些信息，因为这些信息的链接是nofollow。这不是两个平台系统最好的处理方法，不鼓励人们发布垃圾链接，但同时将信息提供给搜索引擎排名算法，搜索引擎算法并让你相信他们绝对不会为排名考虑使用这样的心理战术。谷歌确实声称过不真实的事情，例如夸大他们的能力以阻止某些行为，我的实验见过很多次，这是一种对理论扭曲，例如必应是看一下用户的社交权威。我们会查看你关注的人数，有多少关注你，这可以为常规搜索结果中的商家信息增加一些权重。我的解读是也许社交网络链接不用于计算页面排名，但它们用于其它目的，例如使用必应的术语“社交权威”。以各种方式使用社交网络来帮助排名，无论他们是否以任何方式使用nofollow链接，我相信这不是一个靠谱的问题。社交媒体链接是否有助于SEO社交网络用于排名的各种方式是一个长期复杂的问题。日后我发布更多有关社交媒体和搜索引擎相关的讲座，在目前我仍然不相信搜索引擎从不使用nofollow链接。无论如何，社交媒体链接仍然可以为网站SEO通过其它方式提供帮助： 1、帮助人们找到你的网站首先链接到你网站是一种在社交网络广告系列中成功宣传你的网站的方法。人们会关注这些指向你网站的链接。他们中的一些人会在他们的网站或博客的其它地方写下你的网站，但不会知道这些链接。2、其中一些人可能会点击链接到你的网站今天，没有人想要搜索排名而做排名，他们希望访问者通过搜索排名获取访问者来到他们的网站，这就是让人们访问你的网站不管是follow或nofollow链接都可以做到这一点。
ITU 未来媒体论坛(2019.10.8)
本文为媒矿工厂编译的技术文章来源：ITU Workshop on “The future of media”Geneva, Switzerland, 8 October 2019原链接：https://www.itu.int/en/ITU-T/Workshops-and-Seminars/20191008/Pages/programme.aspx代码语言：javascript复制引言会议于2019年10月8日在日内瓦召开，由 ITU-T第16研究组主办。下面是会议的内容。 开场介绍Noah Luo，华为，ITU-T SG16主席 Session 1主持人：Jens-Rainer Ohm, 亚琛工业大学 演讲者及演讲题目： Benjamin Bross, 弗劳恩霍夫电信学院：Versatile video coding (VVC ) on the final stretchKen McCann, Zetacast：MPEG-5基本视频编码（EVC） Guido Meardi, V-Nova： 低复杂度增强视频编码 Session 2主持人：Jill Boyce, 英特尔 演讲者及演讲题目： Marius Preda，Institut Mines-Telecom SudParis：基于3D有效表示的高级AR/VR用例RenaudDoré，Interdigital：体视频:“沉浸式视频的MPEG元数据”分发格式 Yan Ye, 阿里巴巴集团达摩学院： 通过AI理解视频大数据Yuan Zhang，中国电信： 机器的视频编码 Session 3主持人：Yan Ye, 阿里巴巴集团达摩学院 演讲者及演讲题目： Touradj Ebrahimi，EPFL：JPEG XL下一代图像编码Peter Schelkens, 布鲁塞尔Vrije大学：JPEG pleno Wojciech Samek Fraunhofer HHI： 深层神经网络的压缩 Session 4主持人：Thomas Wiegand，Fraunhofer HHI 演讲者及演讲题目： Jack W Stokes， 微软：深度虚假媒体简介Dragan Ahmetovic, 米兰大学：包含视觉障碍者视觉表示的数字文档的媒体可访问性 Jiro Nagao, NTT： 身临其境的现场体验 结束语Gary Sullivan，微软视频/图像技术架构 会议PPT下载地址
Australian Dollar Rises Against Majors
(RTTNews) - The Australian dollar strengthened against other major currencies in the Asian session on Wednesday. The Australian dollar rose to nearly a 2-1/2-month high of 1.1075 against the NZ dollar, from yesterday's closing value of 1.0985. Against the yen and the Canadian dollar, the aussie advanced to 2-day highs of 100.39 and 0.9228 from Tuesday's closing quotes of 99.95 and 0.9205, respectively. Against the euro and the U.S. dollar, the aussie edged up to 1.6230 and 0.6762 from yesterday's closing quotes of 1.6269 and 0.6745, respectively. If the aussie extends its uptrend, it is likely to find resistance around 1.12 against the kiwi, 102.00 against the yen, 0.94 against the loonie, 1.59 against the euro and 0.69 against the greenback.
European Shares Likely To Open On Mixed Note
(RTTNews) - European stocks are seen opening mixed on Wednesday despite a positive lead from U.S. markets. Asian stocks traded mixed, with mainland Chinese markets plummeting due to disappointment over the lack of details on how Beijing plans to implement new stimulus measures announced in late September. Japan's Nikkei average rose nearly 1 percent after Canada's Alimentation Couche-Tard increased its offer for retailer Seven & I Holdings by more than 20 percent. U.S. stock futures traded lower in anticipation of more signals from the Federal Reserve regarding inflation and potential interest rate moves. The dollar and gold were steady as investors awaited the Federal Reserve's September meeting minutes later in the day for fresh insights on interest-rate policy. Data on U.S. consumer price and producer price inflation are due on Thursday and Friday, respectively. New York Fed President John Williams said on Tuesday that it will be appropriate again for the central bank to reduce rates 'over time.' Separately, Fed Governor Adriana Kugler said there is a case for more easing if inflation keeps easing. Boston Fed President Susan Collins noted that there are risks to the U.S. economy not only from sticky inflation, but also an economic downturn. Fed Vice Chair Philip Jefferson said that risks to the central bank's employment and inflation goals are now closer to equal. Oil prices traded higher in Asian trading after tumbling the most in more than a year on worries over Chinese demand. Meanwhile, as Israel widens its ground operations in Lebanon, Iran-backed Hezbollah hinted that it may be open to a ceasefire. U.S. stocks closed higher overnight, with tech stocks outperforming due to easing of Treasury yields and ahead of the third-quarter earnings season. The Dow edged up 0.3 percent, the S&P 500 rallied 1 percent and the tech-heavy Nasdaq Composite surged 1.5 percent. European stocks drifted lower on Tuesday as Middle East worries persisted and China's state planner announced no new plans for major stimulus. The pan European STOXX 600 dipped 0.6 percent. The German DAX slid 0.2 percent, France's CAC 40 shed 0.7 percent and the U.K.'s FTSE 100 fell 1.4 percent.
European Shares Likely To Drift Lower With Earnings In Focus
(RTTNews) - European stocks may drift lower at open on Wednesday as the focus now turns to upcoming earnings from TSMC and Morgan Stanley. Investors also await a European Central Bank policy meeting on Thursday, with analysts expecting a 25-bps rate cut. Consumer and producer price inflation data are due from the U.K., later in the day, headlining a light day for the European economic news. Asian stocks were mostly lower as enthusiasm around Chinese stimulus faded, and reports suggested that the U.S. was planning to impose a limit on the sale of AI chips to select countries. Japan's Nikkei was down nearly 2 percent after a Bank of Japan policymaker called for 'very moderate' pace of rate hikes. The yen stabilized around 149 per dollar in response to BoJ member Seiji Adachi's latest comments and data showing that Japan's core machinery orders fell more than expected in August. The euro held around two-month lows after former U.S. President Donald Trump defended proposals to dramatically raise tariffs on foreign imports. Gold ticked higher despite Atlanta Federal Reserve President Raphael Bostic projecting just one more 25 basis points interest-rate cut this year. Oil edged up slightly after falling by more than 4 percent on Tuesday due to easing supply worries and concerns over weakening demand. Israel said it would consider the "opinions" of the United States but will ultimately act against an Iranian missile attack according to its own "national interests". U.S. stocks closed lower overnight as United Health lowered its full-year earnings outlook and data showed business activity at manufacturing firms in New York State contracted unexpectedly in October. A disappointing outlook from ASML Holding and concerns about tighter U.S. restrictions on chip sales spurred a selloff in the tech sector while energy stocks tracked oil prices lower. The tech-heavy Nasdaq Composite lost 1 percent, while the Dow and the S&P 500 both shed around 0.8 percent. European stocks fell on Tuesday amid sharp losses in the technology and energy sectors. The pan-European STOXX 600 dipped 0.8 percent. The German DAX slipped 0.1 percent, France's CAC 40 gave up 1.1 percent and the U.K.'s FTSE 100 declined half a percent.
Antipodean Currencies Slide Amid Risk Aversion
(RTTNews) - The Antipodean currencies such as the Australia and the New Zealand dollars weakened against their major currencies in the Asian session on Wednesday amidst risk aversion, as some traders looked to cash in on recent strength in the markets and booked some profits. The rising tensions in the Middle East and reports about China's extensive drills around Taiwan are also hurting market sentiment. On the interest rate front, while hopes the U.S. Fed will lower rates by another 50 basis points next month have largely evaporated, optimism the central bank will cut rates by 25 basis points remains. CME Group's FedWatch Tool is currently indicating a 92.2 percent chance the Fed will cut rates by a quarter point at its November meeting. Crude oil prices fell sharply as fears about supply disruptions faded on reports that Israel will avoid targeting Iran's oil sites. West Texas Intermediate crude oil futures for November sank $3.25 or 4.4 percent at $70.58 a barrel. Additionally, the NZ dollar weakened against its major counterparts following the release of nation's inflation data, falling within the RBNZ target range of 1% to 3%. Data from Statistics New Zealand showed that the consumer prices in New Zealand were up 2.2 percent on year in the third quarter of 2024, in line with expectations and down from 3.3 percent in the previous three months. On a seasonally adjusted quarterly basis, inflation rose 0.6 percent, shy of expectations for 0.7 percent and up from 0.4 percent in the three months prior. In the Asian trading today, the Australian dollar fell to 8-day lows of 1.6320 against the euro and 99.44 against the yen, from yesterday's closing quotes of 1.6242 and 99.99, respectively. If the aussie extends its downtrend, it is likely to find support around 1.65 against the euro and 97.00 against the yen. Against the U.S. and the Canadian dollars, the aussie slipped to more than a 1-month low of 0.6668 and a 1-week low of 0.9194 from Tuesday's closing quotes of 0.6702 and 0.9231, respectively. The aussie may test support near 0.65 against the greenback and 0.90 against the loonie. The NZ dollar fell to nearly a 2-month low of 0.6040 against the U.S. dollar, a 2-week low of 90.07 against the yen and a 6-day low of 1.8018 against the euro, from yesterday's closing quotes of 0.6082, 90.74 and 1.7899, respectively. If the kiwi extends its downtrend, it is likely to find support around 0.59 against the greenback, 87.00 against the yen and 1.82 against the euro. Against the Australian dollar, the kiwi edged down to 1.1049 from Tuesday's closing value of 1.1016. The next possible downside target for the kiwi is seen around the 1.11 region. Looking ahead, U.S. MBA mortgage approvals data, Canada housing starts for September, manufacturing sales data for August, U.S. import and export prices for September, are slated for release in the New York session.
European Shares Mixed As Investors Await Fed Minutes
(RTTNews) - European stocks were mixed on Wednesday ahead of the announcement of a government forecast that may show German GDP is set to contract in 2024. Ahead of the revised economic forecast, German Finance Minister Christian Lindner has said the country's economy is "treading water" and that the government "cannot be satisfied with economic development". The uncertainty arising from the Middle East conflict and caution ahead of the release of FOMC meeting minutes later in the day also weighed on markets. The pan European STOXX 600 was marginally higher at 517.07 after falling 0.6 percent on Tuesday. The German DAX was marginally lower, while France's CAC 40 was little changed with a positive bias and the U.K.'s FTSE 100 rose 0.4 percent. Volvo Car AB declined 1.4 percent. The company said as part of some organizational changes, its Chief Commercial Officer & Deputy CEO Björn Annwall will step down from his role. Mondi, a packaging and paper group, jumped 3.3 percent in London after it agreed to acquire the Western European packaging assets of Schumacher Packaging for an enterprise value of 634 million euros. CMC Markets surged nearly 5 percent. The provider of online financial trading and B2B institutional solutions reported that it expects a profit before tax in its first half, compared to last year's loss, with higher operating income. Nordex SE added 1.8 percent. The German wind turbine maker said that it has bagged orders for 1,726 MW wind turbines for the third-quarter, lesser than 2,251 MW of wind turbines, posted for the same period last year. However, for the six-month period to September, the company secured orders for 5,083 MW wind turbines, higher than prior year's 4,892 MW.
European Economic News Preview: Germany Foreign Trade Data Due
(RTTNews) - Foreign trade from Germany is the only major economic report due on Wednesday, headlining a light day for the European economic news. At 2.00 am ET, Destatis is slated to release Germany's foreign trade data for August. Exports are forecast to fall 1.0 percent on month, reversing a rise of 1.7 percent in July. Economists expect imports to drop 2.5 percent after a 5.4 percent gain. In the meantime, foreign trade data is due from Denmark. At 4.30 am ET, European Central Bank board member Frank Elderson is set to speak at an event in Geneva, Switzerland.
India Central Bank Policy Stance Shift To Neutral Opens Door For Rate Cuts
(RTTNews) - The Reserve Bank of India maintained its interest rate for the tenth straight meeting on Wednesday, and shifted its monetary policy stance to neutral, paving the way for the first interest rate cut in four years as inflation is expected to moderate. The RBI Monetary Policy Committee, led by Governor Shaktikanta Das, voted 5-1 to keep the policy repo rate unchanged at 6.50 percent. New MPC member Nagesh Kumar voted to reduce the policy repo rate by 25 basis points. The repo has been at 6.50 percent since February 2023. The central bank had lowered rates last in May 2020, when the repo rate was reduced by 40 basis points to 4.00 percent. The rate-setting body unanimously decided to change the monetary policy stance from the "withdrawal of accommodation" to "neutral" and to remain unambiguously focused on a durable alignment of inflation with the target, while supporting growth. The change in stance provides flexibility to the MPC while enabling it to monitor the progress on disinflation which is still incomplete, the bank said. Policymakers observed that the domestic growth outlook remained resilient underpinned by private consumption and investment. This provides headroom for monetary policy to focus on the goal of attaining a durable alignment of inflation with the target. They said enduring price stability strengthens the foundations of a sustained period of high growth. After a transient spike in the near-term, headline inflation is forecast to moderate. Das said headline inflation is on a downward trajectory, though its pace has been slow and uneven. The slowdown in headline inflation is expected to reverse in September and likely to remain elevated in the near-term due to adverse base effects, among other factors, he added. Food inflation pressures could see some easing later in this financial year. But he cautioned that adverse weather events continue to pose contingent risks to food inflation. On the other hand, core inflation appeared to have bottomed out, Das noted. The CPI inflation for 2024-25 is projected at 4.5 percent, unchanged from the previous outlook. The bank retained its real GDP growth projection for 2024-25 at 7.2 percent. A less hawkish tone in RBI's communication strengthens the view that the easing cycle will begin in December, Capital Economics' economist Shilan Shah said. The economist expects 100 basis points of cuts in the upcoming cycle, taking the repo rate down to 5.50 percent before the end of 2025.
German Trade Surplus Increases As Exports Rise Unexpectedly, Imports Fall
(RTTNews) - Germany's trade surplus increased in August on an unexpected increase in exports amid a bigger-than-expected decline in imports, official data showed on Wednesday. Exports posted a monthly growth of 1.3 percent in August following July's 1.7 percent increase, Destatis reported. This was the second consecutive increase. Shipments were forecast to fall 1.0 percent. Meanwhile, imports declined 3.4 percent, reversing an increase of 5.3 percent in July. Imports dropped for the first time in three months and came in larger than the expected fall of 2.5 percent. As a result, the trade surplus rose to EUR 22.5 billion from EUR 16.9 billion in July. In the same period last year, the surplus totaled EUR 18.9 billion. On a yearly basis, exports registered an annual fall of 3.1 percent, in contrast to the 5.6 percent gain seen in July. Likewise, imports slid 5.3 percent after an increase of 4.8 percent in the prior month. Consequently, the unadjusted trade balance was in a EUR 18.9 billion surplus compared to a EUR 16.9 billion surplus in August 2023. Exports to the EU-States grew 0.8 percent and imports from these states decreased 3.7 percent. Similarly, shipments to the Eurozone states gained 0.6 percent, while imports from these states declined 7.2 percent. Germany exported 5.5 percent more goods to the US than in July. Exports to China gained 1.9 percent and that to the UK moved up 5.7 percent. Imports from the US were up 0.7 percent. Meanwhile, imports from China were 1.4 percent less than in the previous month and that to the UK slid 0.1 percent, data showed. Track market moving Economic Events that impact Commodities, Stock, and Forex by using realtime RTTNews Economic Calendar this week.
U.S. Justice Department Weighs Breakup Of Google
(RTTNews) - The U.S. Department of Justice said it is considering behavioral and structural remedies for Google LLC, noting that its anticompetitive conduct resulted in interlocking and pernicious harms that present unprecedented complexities. The move indicates that the DOJ was considering a possible breakup of Google as an antitrust remedy, reports said. The latest recommendations follow a U.S. judge's ruling on August 5 that Google maintains monopolies in the U.S. general search services and U.S. general search text advertising. The DOJ said it has duty to seek — and the Court has the authority to impose — "an order that not only addresses the harms that already exist as a result of Google's illegal conduct, but also prevents and restrains recurrence of the same offense of illegal monopoly maintenance going forward." In a latest filing with the U.S. District Court For The District Of Columbia, the DOJ said it was considering remedies that would prevent Google from using products such as Chrome, Play, and Android to advantage Google search and related products and features over rivals or new entrants. These include emerging search access points and features, such as artificial intelligence. It was noted that Google's longstanding control of the Chrome browser, with its preinstalled Google search default, "significantly narrows the available channels of distribution and thus disincentivizes the emergence of new competition." The DOJ, with the governing legal framework and complex market dynamics in mind, and consistent with the Court's September 18 Order, is currently considering remedies to address four categories of harms. These are related to Google's search distribution and revenue sharing, generation and display of search results, advertising scale and monetization, as well as accumulation and use of data. The remedies necessary to prevent and restrain monopoly maintenance could include contract requirements and prohibitions, non-discrimination product requirements, data and interoperability requirements, and structural requirements, the department said. The DOJ also suggested remedies that would, among other things, limit or prohibit default agreements, preinstallation agreements, and other revenue-sharing arrangements related to search and search-related products, potentially with or without the use of a choice screen. According to the department, fully remedying these harms would end Google's control of distribution today, and ensure Google cannot control the distribution of tomorrow.
Elon Musk's X Returns To Brazil As Supreme Court Lifts Ban
(RTTNews) - Billionaire Elon Musk's social media platform X has been cleared by Brazil's Supreme Court to resume services in the South American country after it had complied with the given orders and paid the imposed fine. The platform, formerly known as Twitter, now has settled R$28.6 million or $5.2 million as fines, blocked profiles that disseminated false information, and appointed a legal representative in Brazil, as required by Brazilian law. In his decision to lift the month-long ban, Justice Alexandre de Moraes said the authorization is for the immediate return of X's activities in the country. Justice determined that the National Telecommunications Agency, i.e., Anatel, take steps to resume the platform's service. Responding to the court order, X's Global Government Affairs team in a post said, "X is proud to return to Brazil. Giving tens of millions of Brazilians access to our indispensable platform was paramount throughout this entire process. We will continue to defend freedom of speech, within the boundaries of the law, everywhere we operate." It was on August 30 that the Federal Supreme Court or STF ordered immediate and complete suspension of the operation of X Brasil throughout the national territory due to repeated non-compliance with STF decisions. The platform earlier had refused to ban several accounts deemed by the government to be spreading misinformation about the Brazilian Presidential election in 2022. In the investigation, which began in April 2024 after Musk stated that he would not suspend the accounts, the court noted that the illicit conduct was repeated, making it clear that X Brasil failed to comply with several court orders. While blocking the social network, the minister in August had highlighted that the resumption of activities was conditioned solely on full compliance with Brazilian legislation, payment of the imposed fines, and until a representative of the company in the country is appointed. A daily fine of R$50,000 was also set for individuals and companies that use 'technological subterfuges' to maintain the use of X, without prejudice to other sanctions in the civil and criminal spheres. The court also had ordered Apple and Google to take steps to block the use of the X application by iOS and Android systems, in addition to removing it from their virtual stores. Meanwhile, on September 27, X proved that it had fully complied with the conditions for resuming its activities, by deactivating accounts and paying the ordered fine. The STF in its statement now noted that the Attorney General's Office, in its opinion, did not find any reason that would prevent the company from resuming its activities.
Sensex, Nifty Give Up Intra-day Gains
(RTTNews) - Indian shares gave up early gains to end on a flat note Wednesday as China's stimulus rally fizzled out, the conflict in the Middle East persisted and investors awaited Federal Reserve meeting minutes as well as U.S. inflation data for interest rate clues. Earlier in the day, the Reserve Bank of India (RBI) left the repo rate steady at 6.50 percent but opened the door for future rate cuts by changing its policy stance to 'neutral' from 'withdrawal of accommodation'. "The prevailing and expected inflation-growth balance has created congenial conditions for a change in monetary policy stance to neutral. Even as there is greater confidence in navigating the last mile of disinflation, significant risks - I repeat significant risks - to inflation from adverse weather events, accentuating geopolitical conflicts, and the very recent increase in certain commodity prices continue to stare at us. The adverse impact of these risks cannot be underestimated," RBI Governor Shaktikanta Das said. The benchmark S&P/BSE Sensex ended the session down 167.71 points, or 0.21 percent, at 81,467.10 after rising to 82,319.21 in intraday trade. The broader NSE Nifty index hit a high of 25,234.05 earlier before closing down 31.20 points, or 0.12 percent, at 24,981.95. Hindustan Unilever, Reliance Industries, ONGC, Nestle India and ITC fell 1-3 percent while Tech Mahindra, SBI, Tata Motors, Trent and Cipla rallied 2-3 percent. Global cues were mixed while the dollar was on track for its best run in more than two years as traders scaled back their bets for more aggressive rate cuts by the Federal Reserve. Gold extended losses for a sixth day running, while oil prices recovered some ground after tumbling the most in more than a year the previous day on worries over Chinese demand.
Swiss Market Ends On Firm Note
(RTTNews) - After a weak start and a subsequent struggle for support Wednesday morning, the Switzerland market edged higher in late morning trade and kept moving up as the day progressed to finally end the session on a strong note. The benchmark SMI ended with a gain of 111.94 points or 0.93% at 12,122.93, the day's high. The index touched a low of 11,988.06 in early trades. Sandoz Group rallied 4.52%. Julius Baer gained nearly 3.5% and SIG Group ended 2.2% up. Adecco, Swiss Re, Swatch Group, Novartis and Partners Group ended higher by 1.6 to 2%. UBS Group, Richemont, ABB and Holcim closed higher by 1 to 1.5%. Roche Holding, Nestle, Alcon, Swiss Life Holding, Lonza Group, Swisscom and Sonova also ended on a firm note. Straumann Holding ended down 1.35%. VAT Group, Kuehne + Nagel, Givaudan, Geberit, Sika and Lindt & Spruengli also closed weak.
European Stocks Close Higher Ahead Of Fed Minutes
(RTTNews) - European stocks closed higher on Wednesday with traders building up some long positions ahead of the release of the minutes of the Federal Reserve's most recent policy meeting, and the crucial U.S. inflation data for further clarity on the Fed interest-rate trajectory. Also, investors looked ahead to the earnings season. The mood was a bit positive as investors hoped the Chinese government will announce more fiscal stimulus as the economic planning agency's emergency briefing raised skepticism over the sufficiency of previously planned measures. The pan European Stoxx 600 climbed 0.66%. The U.K.'s FTSE 100 ended higher by 0.65%, Germany's DAX gained 0.99% and France's CAC 40 ended 0.52% up, while Switzerland's SMI settled 0.93% up. Among other markets in Europe, Austria, Belgium, Finland, Iceland, Netherlands, Norway, Poland, Portugal, Sweden and Turkiye closed higher. Greece and Russia ended weak, while Denmark and Spain settled flat. In the UK market, Mondia climbed more than 4% after it agreed to acquire the Western European packaging assets of Schumacher Packaging for an enterprise value of 634 million euros. Centrica ended 3.3% up and Marks & Spencer advanced nearly 3%. Ashtead Group, Fresnillo, Beazley, Kingfisher, Informa, Lloyds Banking Group, IMI, British Land Company, Unite Group and Reckitt Benckiser gained 1.5 to 2.3%. Anglo American Plc, Whitbread and 3i Group also ended notably higher. Vistry Group shares dropped nearly 2%. Persimmon, Taylor Wimpey, Next and National Grid ended modestly lower. In the German market, Continental rallied more than 7%. HeidelbergCement, Infineon, Siemens, Daimler Truck Holding, Zalando, Porsche, BASF, Henkel, Munich RE, Qiagen, SAP, Hannover Rueck, BMW, Mercedes-Benz, Volkswagen, Fresenius and Deutsche Bank gained 1 to 3%. Bayer closed nearly 7% down. Rheinmettal, Symrise and Commerzbank closed modestly lower. In the French market, Renault gained more than 3%. Legrand ended 2.2% up. Stellantis gained nearly 2%. Vinci, STMicroElectronics, Edenred, Unibail Rodamco, Schneider Electric, Kering, Accor, Bouygues, Carrefour, AXA and Airbus Group ended with sharp to moderate gains. Teleperformance, Michelin and Hermes International ended sharply lower. Germany's trade surplus increased in August on an unexpected increase in exports amid a bigger-than-expected decline in imports, official data showed on Wednesday. Exports posted a monthly growth of 1.3% in August following July's 1.7% increase, Destatis reported. This was the second consecutive increase. Shipments were forecast to fall 1%.
U.S. Dollar Rises Against Majors
(RTTNews) - The U.S. dollar strengthened against other major currencies in the European session on Wednesday. The U.S. dollar rose to nearly a 3-week high of 1.3056 against the pound, from an early low of 1.3104. Against the euro and the yen, the greenback advanced to a 5-day high of 1.0951 and a 2-day high of 148.74 from early lows of 1.0979 and 148.01, respectively. The greenback edged up to 0.8583 against the Swiss franc, from an early low of 0.8565. If the greenback extends its uptrend, it is likely to find resistance around 1.29 against the pound, 1.06 against the euro, 152.00 against the yen and 0.88 against the franc.
Bay Street Likely To Open Slightly Weak
(RTTNews) - Canadian shares may open a bit weak on Wednesday, weighed down by lower metal prices and caution ahead of the release of the minutes from the Federal Reserve's most recent policy meeting. Alimentation Couche-Tard Inc (ATD.TO) will be in focus on reports Japan's Seven & I Holdings received a revised takeover bid of around $47 billion from the company, compared with $38.5 billion earlier. Canopy Growth Corporation (WEED.TO) announced that Canopy USA has completed its acquisition of Wana. Canopy USA now owns 100% of Wana, including Wana Wellness, The CIMA Group, and Mountain High Products. The Canadian market ended marginally down on Tuesday after languishing in negative territory right through the day's trading session, as investors awaited fresh economic data, and quarterly earnings updates. Weak crude oil and gold prices weighed on energy and materials shares, contributing to market's weakness. The benchmark S&P/TSX Composite Index ended down 30.20 points or 0.13% at 24,072.51. The index touched a low of 23,969.27 and a high of 24,083.13 in the session. Asian stocks turned in a mixed performance on Wednesday as China's stimulus rally fizzled out, the conflict in the Middle East persisted and investors awaited Federal Reserve meeting minutes as well as U.S. inflation data for interest rate clues. Chinese stocks plunged as investors booked profits after recent rallies. The benchmark Shanghai Composite index slumped 6.6% after officials failed to boost confidence in stimulus plans aimed at reviving the economy. European stocks are modestly higher in cautious trade ahead of Fed minutes. In commodities, West Texas Intermediate crude oil futures are down slightly at $73.53 a barrel. Gold futures are up $4.50 or 0.17% at $2,639.90 an ounce, while Silver futures are gaining $0.375 or 1.2% at $30.975 an ounce.
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