Survey finds HR leaders will drive business transformation

As organizations worldwide embrace digital transformation, HR leaders are turning to innovative solutions to make smart talent decisions, supercharge employee experience, and increase operational efficiency.

HR executives will lead the way in stepping up digital transformation to drive business transformation over the next 18 months, according to research by LIKE.TG and ThoughtLab. Our Employee Experience Trends 2024 report details the reasons why: to boost employee satisfaction, lower costs, increase growth, and improve workforce productivity.

With the rise of advanced technologies, such as AI and generative AI (GenAI), HR leaders are realizing the importance of aligning their strategies with C-suite objectives. In 88% of digitally advanced organizations, HR executives are working with the chief information officer to make the best use of technology.

Revolutionizing how work gets done

AI and GenAI are top of mind for HR leaders across all industries and regions. According to our research, 65% of survey respondents believe AI will revolutionize how work gets done.

“With the right approach,” says Jacqui Canney, chief people officer at LIKE.TG, “GenAI personalizes experiences and helps people focus on strategic, innovative, creative work that’s fundamentally human, rather than mundane tasks.”

HR leaders agree. Nearly three-quarters (71%) of HR innovators—senior HR executives in the most digitally advanced organizations—already use AI for everything from human call center support to workforce optimization to HR service delivery.

The 65% of HR innovators who’ve implemented GenAI are using it to create job descriptions, streamline research, generate communications, and screen job applicants. The majority of HR innovators (73%) plan to increase the implementation of GenAI in their organizations in the next 18 months to further optimize recruitment and hiring.

Reinventing HR service delivery

While AI and GenAI are changing the workforce experience, HR-specific solutions offer additional efficiency for talent management.

Cloud-based human capital management, self-service portals, workforce optimization services, and other digital technologies help HR leaders execute their strategies. All survey respondents expect to increase the use of these solutions over the next 18 months to reduce HR costs and inform decision-making.

Using intelligence to inform talent decisions

Digital HR practices have created repositories of data across organizations. HR leaders are using this data to elevate talent management in numerous ways:

• Fill talent gaps
• Improve productivity, cost efficiencies, and performance
• Align talent with business goals
• Enhance staff skills and mobility

The focus on data will become increasingly important as HR leaders embrace reality: 55% believe half or more of their workforce is under-equipped to help propel future growth.

To fill talent gaps over the next 18 months, they’re adopting initiatives to upskill and reskill employees, hiring critically needed talent outside the organization, and making the best use of the talent they have by increasing visibility into worker capabilities.

In addition, HR leaders plan to shift to a skills-based talent strategy, take measures to improve career development, use data to inform talent decisions, and cultivate a culture of continuous learning.

Gain more insights in our complimentary Employee Experience Trends 2024 report. It includes data regarding C-suite priorities, talent, skills, GenAI, and how HR leaders across industries are spearheading business transformation.

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