A Product Manager’s Guide to Roadmapping as an Essentialist

I’ve been talking with product managers lately about how the concepts of “essentialism” can help them focus their efforts on what matters. I distilled the advice a few months ago in my book The Essentialist Product Manager and have recently been giving talks and workshops on the topic.

This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps?

First, let’s recap what essentialism means. The concepts were popularized in the book Essentialism: The Disciplined Pursuit of Less by Greg McKeown. According to his book, an “essentialist” lives by design, not by default.

An essentialist isn’t reactive but rather makes choices deliberately by separating the few most important things from the hundreds of other less-important things. To achieve this, an essentialist must say “No” a lot.

As a product professional for over 20 years, this philosophy resonates with me. And it’s resonated with other product managers too. We already know that it’s not about getting more things done; it’s about getting the right things done. To ensure you’re adding the right features and initiatives to your product roadmap, I’ve outlined several suggestions here.

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