Why a knowledge-sharing culture can be a competitive differentiator

A 2021 Deloitte study found knowledge management (KM) to be one of the top three issues influencing company success. According to the survey, 75% of organizations reported that creating and preserving knowledge across evolving workforces would be critical to their success over the next 12 to 18 months.

This is clearly a competitive advantage. Yet only 9% of surveyed organizations felt prepared to address KM. Blame that on the sudden shift to a remote workforce.

In the aftermath of the pandemic, traditional views of how to handle knowledge are changing. The new environment champions an iterative, knowledge-sharing culture that fosters a repeatable content creation and transfer process. An intentional environment like this is sustainable only when employees and processes are front and center.

Creating a knowledge-sharing program

The traditional approach to implementing a new KM system by migrating existing content generally doesn’t work. Automating the collection, sharing, and maintenance of data isn’t enough.

At LIKE.TG, we found that taking the time to plan and make decisions upfront leads to a clean transition and implementation—and a more successful program.

This strategy became the foundation of our Knowledge Management solution. It supports a holistic approach (people, processes, and technology) that’s designed to increase employee productivity and engagement, promote knowledge sharing, and help power continuous improvement.

3 steps to knowledge management success

The first steps to a successful program should be embraced throughout any company:

1. Governance: To build an engaging knowledge-sharing culture, create a roadmap to clearly define goals, roles, and metrics. Then secure the support of leadership. Before we start rolling out any technology, we gather our stakeholders to clarify what we’ll deliver, who will be involved, and when it will be ready.

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