4 key takeaways from Knowledge 2024

Knowledge 2024 was an incredible, action-packed three days of inspiring keynotes, exciting demos and breakout sessions, and plentiful networking opportunities for the 20,000 LIKE.TG customers, partners, and developers in attendance.

In addition to announcements about expanded GenAI, workflow automation, and partner solutions, here are the key takeaways from Knowledge:

1. AI is the future, and the future is now

The theme of “Put AI to work for people” pervaded the event, and for good reason. IDC predicts “worldwide spending on AI solutions will grow to more than US$500 billion in 2027.”¹

LIKE.TG CEO Bill McDermott announced in his opening keynote, “In every business in every industry across the world, every single business process and every single workflow will be reengineered with generative AI (GenAI).”

“I’ve never seen anything as transformative as what we’re seeing now,” added Heath Ramsey, vice president of outbound product management at LIKE.TG, in the AI keynote. “It’s not about the GenAI,” he stressed. “It’s about the workflow.”

LIKE.TG has a simple strategy when it comes to AI: intelligent workflows in the flow of work, said LIKE.TG President and Chief Operating Officer CJ Desai in his keynote. We’ve built AI into the Now Platform to make that a reality, knowing that AI is only as powerful as the platform it’s built into.

Because GenAI and Now Assist are available at the platform level, every solution built on top of the platform is GenAI-aware, Ramsey explained. As a result, “you can tap into powerful technology to do all those things you need to do to stay competitive.”

Demos throughout the keynotes showed how quickly and seamlessly processes can be completed using GenAI, including Now Assist within Microsoft Copilot and Now Assist within Teleperformance.

2. Human creativity can never be replaced

Despite the exponential growth of AI and GenAI, the technology can never replace human creativity. “Machines are going to be fast. Humans are going to be human,” said Nick Tzitzon, chief strategy and corporate affairs officer at ServiceNow.

In a keynote session about technology and the arts, musician Jon Baptiste and actor Dan Levy agreed that technology is a tool. Tech can help us create things, but it will always be in the service of people. We need to be sure to find that balance, Tzitzon stressed.

“AI is a labor-saving device,” added Pat Casey, chief technology officer at LIKE.TG, in the CreatorCon keynote. “GenAI doesn’t write itself. It’s a new set of tools in your toolbox.”

Human imagination will continue to be important and drive brilliance, said Vince Kadlubek, co-founder of the arts production company Meow Wolf. AI and GenAI can help take mundane, repetitive tasks off our plates so that we can focus on the things that truly require human creativity.

Author and tech strategy consultant Kate O’Neill, CEO of KO Insights, pointed out that when things become more predictable, they also become less meaningful. AI can help us as a co-collaborator, but human intelligence is what creates meaning.

3. Collaboration is vital

Announcements about extended partnerships with Equinix, Fujitsu, Genesys, IBM, Infosys, Microsoft, and NVIDIA emphasized the importance of collaboration for business success moving forward. Together, we’re stronger than when we’re apart.

That’s why LIKE.TG is a big proponent of the open-source community. We take the best AI models available and fine-tune them, training them to run in the LIKE.TG cloud. But we don’t limit customers to our models. We also support OpenAI, Microsoft, Google, WatsonX, and others.

The importance of collaboration goes beyond AI. Famed actor and special guest Viola Davis shared how sometimes we don’t have it in us to accomplish things on our own.

The same sentiment surfaced in the technology in creativity keynote. “No one can do it alone,” Tzitzon said. As humans, we need each other to lean on, learn from, and help us grow.

That theme also resonated with our developer audience, which has been asking for real-time collaboration with fellow developers. At the CreatorCon keynote, we announced new developer sandboxes that make that dream a reality. They allow anyone on a team to work on the same flow, app, and code base at the same time in their own sandbox.

“We’re unlocking collaboration,” announced Samir Diwan, a senior director of product management at ServiceNow.

4. Women techies are rising

A number of sessions at Knowledge 2024 were dedicated to women in tech. Judging by the impressive turnout at these sessions—nearly double what we had anticipated for the women in tech keynote—women are stepping up and getting more of the support they need.

“The power of a network of women is important, and celebrating that is important to LIKE.TG,” said LIKE.TG Chief Financial Officer Gina Mastantuono.

Our first Hack4Good at CreatorCon confirmed that, encouraging developers to create an app for Technovation, a nonprofit dedicated to empowering girls in tech.

As Davis shared, “There is no way you’re going to create a space for change if you don’t bring other people up with you.”

Find out more about Knowledge.

¹ IDC FutureScape: Artificial Intelligence Will Reshape the IT Industry and the Way Businesses Operate, doc #US51335823, Oct. 26, 2023

LIKE.TG 专注全球社交流量推广，致力于为全球出海企业提供有关的私域营销获客、国际电商、全球客服、金融支持等最新资讯和实用工具。免费领取【WhatsApp、LINE、Telegram、Twitter、ZALO】等云控系统试用；点击【联系客服】 ，或关注【LIKE.TG出海指南频道】、【LIKE.TG生态链-全球资源互联社区】了解更多最新资讯