Everyday low pricing

LIKE.TG | 发现全球营销软件&服务汇聚顶尖互联网营销和AI营销产品,提供一站式出海营销解决方案。唯一官网:www.like.tg
Everyday low pricing is a pricing strategy widely used by retail chains. It enables them to set prices that are lower than their competitors’ and keep them like this for a long time.
This strategy is commonly used together with high-low pricing. While the latter allows brands to initially set high prices and then sell items at low prices during promotional campaigns, an everyday low pricing strategy helps companies establish their reputation as the lowest price sellers on the market. This technique can either bring benefit or damage to your company.
Advantages and Disadvantages of Everyday Low Pricing
This strategy is a win-win for both consumers and retailers if implemented correctly. It can bring the following benefits.
- Short sales cycle. Since a company using this strategy provides the lowest prices on the market, customers don’t need to compare prices to find the best seller. If a firm manages to build brand awareness, clients will know which company to choose.
- Predictable demand. High-low pricing makes marketers run regular promotional campaigns that result in unstable demand because it’s difficult to forecast the sales volume on holidays. By contrast, an everyday low-pricing strategy provides retailers with easily predictable demand to produce and distribute the necessary amount of products.
- Low advertising costs. If we compare this approach to high-low pricing again, we can assume that the latter requires regular investments in advertising to inform the audience about the upcoming sales. Everyday low pricing strategy doesn’t need to pay for advertising since consumers already know who the lowest price seller is.
Although the pros are very attractive, this strategy has several disadvantages. Check them out below.
- Lower net profit. This drawback is evident since the lowest price implies a low markup. Still, big corporations have big product retail that ensures a huge sales volume and helps them get high revenue.
- No discount opportunities. Retailers using this pricing strategy can’t offer discounts because their prices are initially the lowest. Besides, offering a discount will make clients doubt their everyday low prices, resulting in a bad brand reputation.
- Small investment budget. Since companies manage to keep their prices low, they don’t have much money to hire the most experienced specialists, offer A-class customer support or invest them in a promotion. Only large corporations with huge turnover can afford it.
And now you know both pros and cons of everyday low pricing strategy and can assess its benefits for your business.

LIKE.TG:汇集全球营销软件&服务,助力出海企业营销增长。提供最新的“私域营销获客”“跨境电商”“全球客服”“金融支持”“web3”等一手资讯新闻。
点击【联系客服】 🎁 免费领 1G 住宅代理IP/proxy, 即刻体验 WhatsApp、LINE、Telegram、Twitter、ZALO、Instagram、signal等获客系统,社媒账号购买 & 粉丝引流自助服务或关注【LIKE.TG出海指南频道】、【LIKE.TG生态链-全球资源互联社区】连接全球出海营销资源。
本文由LIKE.TG编辑部转载自互联网并编辑,如有侵权影响,请联系官方客服,将为您妥善处理。
This article is republished from public internet and edited by the LIKE.TG editorial department. If there is any infringement, please contact our official customer service for proper handling.
GooleAI营销数据倒序应用程序过筛智能模板数据分析人工智能AI设计数据 API