Is Angi Leads Worth It? A Data

Decoding the Angi Leads Value Proposition

How much do Angi leads actually convert? (Real contractor case study)

Mike's Roofing in Austin paid $1,200/month for Angi leads last year. His team tracked each lead: 42% were duplicate requests, 23% wanted free estimates, and only 12% converted to jobs averaging $3,800. After calculating his $94 cost per acquired customer (CPA), Mike realized he needed better lead qualification filters.

According to Contractor Growth Network's 2024 benchmark, the industry average CPA for home services is $82 via Angi vs. $61 through Google Local Services Ads.

1. Log in to your Angi Pro dashboard and navigate to "Lead Manager"
2. Click "Filters" and set minimum job value thresholds matching your service area

Try ServiceTitan's lead scoring tool to automatically prioritize high-intent leads.

Angi Leads vs. direct marketing: Cost comparison for electricians

Sarah's Electrical in Denver tested spending $2,000/month equally on Angi Leads vs. Facebook lead ads targeting homeowners with older electrical panels. After 90 days, her Angi leads had 18% conversion vs. 31% from social media - but the Angi jobs were 47% larger on average.

HomeAdvisor's 2023 data shows electrical services command 22% higher average ticket prices through Angi than other lead sources.

1. Create a spreadsheet comparing lead source, job size, and close rate
2. Input your last 50 jobs from all sources (sample template here)

The hidden costs of Angi's pay-per-lead model

Handyman Connection franchisees discovered that 68% of "urgent" Angi leads in Q1 2024 were for services outside their scope, despite profile settings. This wasted 11 staff hours/week on unqualified contacts.

Thumbtack's 2024 contractor survey revealed 39% of service pros consider lead vetting their top Angi-related challenge.

1. Document every unqualified lead for 30 days with screenshots
2. Request credits via Angi's dispute form (found under "Billing")

Optimizing Your Angi Leads ROI

1. Set up instant SMS responses (cuts response time by 73%)
2. Create service-specific landing pages for Angi traffic
3. Negotiate bulk lead discounts after 3 consistent months
4. Train staff on the "3-question qualification" method
5. Integrate with call tracking software to measure true conversions

FAQ: Is Angi Leads Worth It?

Q: Can I pause Angi leads during busy seasons?
A: Yes! 84% of top-rated pros use seasonal pausing. Just email your rep 14 days before desired pause date.

Q: What's the minimum budget to test Angi effectively?
A: Data shows $800-1,200/month for 90 days provides statistically valid conversion data across most trades.

Summary

Whether Angi Leads is worth it depends on your service type, location, and lead management system. By implementing these tracking and optimization strategies, you can make data-driven decisions about is Angi leads worth it for your specific business.