CAN-SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial emails. President George W. Bush signed it on December 16, 2003. The name 'CAN-SPAM' came from the word “canning,” which can be associated with putting an end to spam messages.

The article explains the essence of the CAN-SPAM Act and considers its do's and donts.

This law establishes the requirements for commercial mailings and gives recipients the right to stop receiving them. The CAN-SPAM Act also determines the punishment measures for deviation from the rules. The law makes no exception for business-to-business email. That means that all types of emails – for example, a message to former customers announcing a new product line – must comply with the law. Mailings that do not comply with this law could result in a penalty and will bring losses to a company.

The main requirements of the CAN-SPAM Act are as follows:

• Don’t use false or misleading header information
• Don’t use deceptive subject lines
• Disclose clearly that your message is an advertisement
• Let the subscribers know where your company is located
• Don’t hide the unsubscribe link
• Tell subscribers how to opt-out of receiving emails from you in future
• Even if you hire another company to send your mailings, you can’t deny your responsibility to comply with the law

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