Top 10 Most Popular Social Media Platforms in 2024
LIKE.TG 成立于2020年,总部位于马来西亚,是首家汇集全球互联网产品,提供一站式软件产品解决方案的综合性品牌。唯一官方网站:www.like.tg
Before launching a social media marketing strategy for your e-commerce business, it is crucial to understand the global distribution of social media usage. Given the growing popularity of social media around the world, choosing the platforms that best suit your target audience is the first step towards successful marketing. Here are the most popular social media platforms in 2023, broken down by number of active users:
Facebook (Active Users: 3.03 billion): The latest statistics show that Facebook remains the king of social media, with nearly two-thirds of the world's 4.89 billion social media users active. Consumers spend a whopping 18 hours and 50 minutes per month on the Facebook app.
YouTube (active users: 2.49 billion): YouTube ranks second, boasting 82.2 percent of the number of active users that Facebook has. 500 hours of video are uploaded to YouTube every day, but a whopping 1 billion hours of video are watched on YouTube every day, and a quarter of users discover new brands and products through YouTube ads.
WhatsApp and Instagram (2 billion active users each): WhatsApp and Instagram, ranked third and fourth respectively, are both owned by Meta (formerly Facebook). Together with Facebook, these two dominate Meta's social media ranking.
WeChat (active users: 1.33 billion) and TikTok (active users: 1.22 billion): WeChat is China's version of WhatsApp, with 1.33 billion users globally, followed by TikTok with 1.22 billion users worldwide.
Facebook Messenger (active users: 1.04 billion): Owned by Meta, Facebook Messenger has 1.04 billion users globally and is also a key platform in the social media ranking.
In addition, the 8th to 10th position in the social media ranking are:
· Telegraph (active users: 800 million)
· Snapchat (active users: 750 million)
· Jitterbug (active users: 743 million)
These statistics clearly demonstrate the dominance of Meta's social media platforms, whose entities include Facebook, WhatsApp, Instagram and Facebook Messenger, accounting for more than half of the seven most popular social media platforms. When developing a social media marketing strategy, choosing the right platforms based on your target audience will have a key impact on achieving success.
现在关注【LIKE.TG出海指南频道】、【LIKE.TG生态链-全球资源互联社区】,即可免费领取【WhatsApp、LINE、Telegram、Twitter、ZALO云控】等获客工具试用、【住宅IP、号段筛选】等免费资源,机会难得,快来解锁更多资源,助力您的业务飞速成长!点击【联系客服】
本文由LIKE.TG编辑部转载自互联网并编辑,如有侵权影响,请联系官方客服,将为您妥善处理。
This article is republished from public internet and edited by the LIKE.TG editorial department. If there is any infringement, please contact our official customer service for proper handling.