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Tips And Strategies For Organizing a Successful Meeting: Your Complete Guide

2024-08-14 08:27:53
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After leaving an hour-long meeting, how often have you heard people say, "That could have been an email," after leaving an hour-long meeting? Employees despite being squandered their time. With limited hours and too much work, ineffective meetings cause employees to become more stressed and irritated.

The reality is that nobody wants to sit through a meeting that accomplishes nothing. Meetings, on the other hand, aren't all unpleasant. Face-to-face interaction boosts creativity, encourages teamwork, and can help teams develop solutions that they would not have come up with on their own. Unfortunately, meeting expenses account for a little over 1% of total revenue for most businesses.  

So, how do you prepare for a productive meeting?

Image source: https://www.pexels.com/photo/group-of-people-on-conference-room-1181396/

A primary focus is ensuring that everyone touched by the problem has a voice and is actively engaged in the process. This ensures that everyone has an excellent time at the meeting and has diverse viewpoints in your discussions and conclusions. In addition, everyone should feel heard, understood, and optimistic about the group and any plans or decisions you've made during a meeting.

Get prepared before your meeting

Meetings are commonplace in the workplace. However, unlike a trade fair or a teambuilding activity, a meeting is a generic term that may describe any gathering of individuals.

What distinguishes a meeting from an event? Rectangles and squares are similar to meetings and events. However, not all meetings are events, and not all events are meetings. Meetings are usually held for educational or business purposes, and the magnitude and sense of gatherings might vary.  

Meetings are held to communicate information, whether for business or education. For example, a new venture, a project update, or HR training could all be on the cards. The most efficient approach to achieving a common goal is to gather, whether digitally or in person, a meeting is held. Take a look at the video hosting sites and search the information about your meeting's main topic, gathering versatile information as much as possible, which will help you in the planning process. 

Whether it’s a sales pitch meeting for a series of latest technology trends or an HR meeting for new recruitments, pay close attention to the planning process. Every meeting starts with a vision, but to analyze costs and make efficient planning decisions, you'll need to translate your vision into words and statistics. So start with the fundamentals of planning, such as who, what, when, where, and why. 

                          Image source: https://www.pexels.com/photo/colleagues-working-together-5676679/ 

Open a document that is available to the entire team and allows each member to view the others and the broader picture. Next, make a list of the essential tasks first, and then fill them out as much as possible in individual stages. In the planning process, it's critical to specify the timetable and priorities.

The gathering's goal needs to be highly explicit. For example, if it's a business meeting, the items on the agenda that will be discussed must be evident. After everything has been organized, the next step is to choose a location for the meeting. It is not an easy undertaking when planning meetings for a large group of people. If the meeting is held remotely, focus on technical issues that may arise, create solid passwords if there’s a need for a signup, and cancel background noise. 

If your company holds many meetings requiring selecting locations, scheduling travel, and managing food and beverages across multiple offices, streamlining your meeting process can be a good idea to streamline your meeting process. “Standardizing a meeting program allows you to keep track of meeting activities, automate sourcing and budgeting to save time, and improve compliance and efficiency by using standard methods,” says Craig Anderson, Founder of Express Dentist.

Six steps to successfully organize productive meetings

Meetings are essential for several good reasons. First, because there is a set time for communication, meetings help build stronger team relationships. Whether you’re selling online courses or launching the latest gadget, you will need to organize a meeting to deal with its proceedings. 

Any major company decisions should always be discussed face-to-face. Then, instead of using a video call, you give the decision and the people involved the time and respect required to resolve it. Successful meeting planning can be complex, but it can make a huge difference once accomplished.

Here are a few steps to successfully organize productive meetings.

1. Set the purpose and goals of your meeting


Setting a meeting goal may appear simple, but there's much more to it than that. Setting meeting objectives in advance to work toward the time given for the meeting is critical to running and participating in an effective meeting.

Meeting objectives direct your discussions to stay on track, on the subject, and as productive as possible. Whether you have a few meeting objectives in mind or a significant decision, it's critical to be organized, prepared, and adhere to your plan using a collaborative agenda template. Consider sharing your meeting goals with attendees in your informational or even welcome emails if they are new. This way, they will feel more engaged in the meeting and show more interest.  

Meeting objectives are essentially the outcomes you wish to achieve by the end of the meeting. You can have numerous minor meeting objectives or a primary aim, depending on the nature of the project you and your team are working on.

Joey Sasson, Vice President of Sales & Logistics at Moving APT, says “Your meeting objectives should be clearly stated in your schedule so that you may plan all of the procedures necessary to achieve one or more goals by the end of your team meeting.”

Unfortunately, if your team isn't dedicated to sticking to a meeting agenda, the meeting will not go well. So make sure you seek your team members' opinions and that their voices are heard before you decide the topics you'll be covering to fulfill your meeting goal(s).

Setting at least one goal for each meeting is critical because failing to do so may cause you to lose focus. In addition, your team members and you are likely to hold opposing viewpoints on the most vital or pressing issues to solve. This is why planning ahead of time to create a collaborative agenda or soliciting suggestions is critical. For example, if the meeting is about business competitions, you’ll have to be ready with all the relevant objectives and feature questions such as “Who are they,” “What are their strengths and weaknesses,” etc. 

It's crucial to know what attendees think is significant to bring up and that their opinions are taken into account because there may be concerns or points of interest that you weren't aware of otherwise. Furthermore, having a common goal will draw you and your team closer together as you strive for success.

Here are some common and significant types of meeting goals to be aware of when planning and implementing critical corporate goals:

  • - Problem-solving

  • - Adjustments and retrospection

  • - Planning

  • - Decision-making

  • - Getting work done

  • - Relationship and culture-building

  • - Sharing feedback or reviewing work

“Setting defined meeting goals will make your team feel more driven to work together to achieve collective success if your team is goal-oriented,” notes Jonathan Ben Zvi, CEO of All Forward. In addition, understanding the various sorts of meeting objectives will enable you to customize how you set meeting goals to the purpose of your discussion.

After the meeting, make sure you go through your results to see what you've accomplished. Then, consider why you haven't been able to fulfill the meeting target you set for yourself. For example, was the meeting's purpose well-defined?

2. Plan an agenda beforehand

Arrive with a positive mindset. Encourage everyone to participate. Start an online timer and watch the time to ensure that the meeting ends on schedule.

While such abilities are helpful once you're in the room, the seeds of highly productive meetings are planted well before the meeting date, even before the invitations are sent out.

It all starts with a well-planned meeting agenda.

Great meetings take place because they are required to achieve an important goal. Before a leader can select who should attend a meeting and how it should be run, specify the meeting's purpose. Meeting agendas serve as a tool for team preparation before the meeting and a guide throughout it.

  • An Agenda

Meeting goals and conversation topics are clearly stated in a compelling meeting agenda. It is written to assist team members before, during, and after the meeting while delivering all the required information to ensure success.

An agenda is a listing of meeting activities and conversations that will be addressed in your meeting. It is vital to work that out before the meeting begins. They're organized logically, usually as a list or a group of bullet points.

You should thoroughly plan an All-Hands gathering to optimize the team's time together, whereas a brief one-topic huddle may require no plan.

On the other hand, meeting notes often start with the schedule and fill in the blanks with further information about what happened during the meeting, such as decisions and future steps.

A plan could include a question to be answered, for example, "Discussion: Should we postpone our team-wide retreat until 2022?"

  • Creating a meeting agenda

The first step in building an effective meeting plan is deciding on the type of document to utilize. This determines how simple it will be for meeting participants to develop, distribute, and refer to your schedule.

You can format your agenda in a variety of ways, including:

  • - Word document

  • - Google Doc

  • - PDF

  • - Cold emails

Consider whether anyone else will need to add to the agenda or have the opportunity to remark on it. If that's the case, sending the schedule will cause tension; therefore, a more collaborative approach will be beneficial. 

Also, if you think of using something fun, such as the “best I can do is meme,” then use that skill to create a meme relevant and relatable to the situation and present it as an icebreaker at the beginning.

For instance, you could wish to create a lovely agenda PDF to print before a meeting. However, if you choose this structure, it will be difficult or impossible for others to make agenda changes or fill in their parts with greater detail if they give a presentation at your meeting. As a result, a shared document is frequently preferred.

  • Pro-tip

Early agenda drafting provides several advantages, including reducing meeting goals, which helps determine who needs to be there and predicts a reasonable meeting length for the conversation topics included. In addition, when you outline a meeting before sending out invitations, you're more likely to have people arrive prepared because they'll know what's on the agenda. Finally, it's essential to plan everything, whether you need to sign a shareholders’ agreement during the business meeting or make small fundraising while meeting attendees. 

In most cases, imposing meeting goals and conversation topics on your attendees on the day of the meeting is counterproductive.

For weekly meetings with low-stakes decision-making objectives, this might work. However, a better strategy is to develop the practice of sharing well-thought-out meeting agendas that allow attendees to offer revisions. When schedules are transferred, and participants may add to them, they become more powerful.

Whether a vital piece of information needs to be provided to inform the meeting, additional time must be allotted to a topic that a team member believes is more complex than it appears. Allowing early attendee engagement builds a strong foundation and gives attendees ownership.

Furthermore, planning a schedule gives the meeting host plenty of time to arrange their thoughts and goals and ensure that nothing crucial is left off the agenda on the meeting day.

3. Get attendees prepared for your meeting

Because most individuals are unprepared, most meetings are a disaster. They haven't considered why the meeting is taking place or what they want to achieve. Worse, they are afraid to take charge and stop others from stealing time.

Here are five things to complete to get attendees prepared for your meeting:

Send invitations in advance: Meetings should not be rushed. Nobody enjoys being invited to a meeting on the same day. Therefore, meeting request email should be sent out at least 2–3 days. You can use social listening tools to analyze how your attendees would like to receive the invitation and what they want to discuss to make your meeting more productive. 

Distribute an agenda: A meeting with no plan is nothing more than a free-for-all. Make a schedule and give it to the attendees to be ready to debate the issues.

If any advance materials need to be reviewed, please make sure you deliver them early enough so that attendees have time to study them. If you don't, your meeting will devolve into a "reading session." This is not an excellent way to spend anyone's time. You can also share your agenda online. If you do so, don’t forget to include the right call-to-action phrases so that attendees know what they are supposed to accomplish. 

Reserve meeting space: We've all tried to attend a meeting only to find out at the last minute that the invitation does not include a meeting location. Ensure you have enough meeting space for the number of people attending and the work needed.

Set meeting expectations: Setting the expectation of "What is the meeting's goal?" is maybe the most critical thing you can do before the meeting. People prefer to know why they are attending in advance. It gives the meeting direction. Make your meeting topic as specific as possible. "Catch-up" is not an appropriate topic for a meeting. "Briefing on the progress of Project XYZ" is far more effective and will result in a more productive meeting.

Suppose you don't prepare ahead of time. Then, the majority of meetings are doomed from the start.

Meetings are so inefficient in many companies that they are considered the single biggest time-waster in the office. If you plan ahead of time for your meetings, you'll be able to make better use of everyone's time.

  • Do some background research about the attendees

There is no justification for not learning about the individuals you are meeting. You should know who is at the table, whether it's a one-on-one meeting or a conference table of ten. Please make a list of attendees and look them up on the Internet. Check over their LinkedIn profile and even their Facebook group to get a sense of who they are and how they can add to the conversation. The time you put in upfront will save you time on introductions and provide you with valuable information in the event of a problem. 

  • Set clear goals for yourself

The majority of meetings ramble because people wait until the last minute to figure out what they want to get out of their time. Even if you're the only one who knows what needs to be done, you may direct the results to match your demands and declare success once the goals are completed. 

  • Plan a suggested agenda

Prepare your preferred agenda ahead of time and present it to the group at the beginning of the meeting. People will most likely embrace your proposal or, at the very least, voice any essential changes that can be immediately agreed upon. So, pick your business objectives for the meeting and lead with them. 

  • Take into account any potential roadblocks

Rather than waiting for the bombs to go off, prepare yourself for the drama that may happen. Consider which battles are worth your time and effort and which you are ready to give up. You can keep calm and proceed toward resolution fast if you are mentally prepared for the emotion and dispute.

  • Get rid of any stumbling barriers

You shouldn't wait until the meeting ends to fix every issue. Instead, you will save time for the attendees to identify potential concerns and resolve them before the meeting. Then, with enough information, you will be able to eliminate the necessity for the meeting.

  • Decide the outcomes you want to achieve

Ascertain that everyone understands why the meeting is necessary and the more significant impact on the parties involved. This is different from the tactical meeting objectives in that it is about understanding how this meeting fits into the overall strategy. For instance, if your meeting's general purpose is to discuss the benefits of e-commerce development on your business, then it’s obvious that the meeting should be prepared around this topic, with a lot of information and opinions included. If people aren't clear on this, the effort and outcomes will be disjointed at best and ineffective at worst. 

  • Consider what you'll do next

Before entering the meeting, set aside time to take action that will benefit from the discussion. Most people don't think about follow-up and follow-through until after the session has ended. If you budget time that becomes unproductive, you can quickly redistribute it to more critical tasks. This is why it’s essential to plan your further actions, from sharing meeting photos and documents to maybe having another meeting. So make sure to schedule Instagram posts at the right time, send meeting documents to all attendees, and plan the next round-up, if needed. 

4. Keep track of meeting notes

You have a tight schedule and a million things to remember, and it's not just about work. 

For example, you could be discussing how an increasing number of businesses are using Litecoin and other digital assets throughout the world for various investment, operational, and transactional purposes. Of course, there could be risks, as with any frontier, but there are also great incentives. Examine the questions and insights businesses focus on when deciding whether or not to leverage digital assets.

Meeting choices and action items, on the other hand, tend to be significant – to the point where the path your business takes may be dependent on them.

Let's go into the nuts and bolts of taking great meeting notes.

You might even believe you know how to take decent notes and are just seeking a professional-looking notes template in a Google Doc or Word document. However, most individuals write meeting notes the same way they took notes in school: they are incredibly long and detailed.

In a professional situation, such note-taking is tiresome, and it doesn't result in meeting notes that your team members can use.

  • Note-taking improves recall

Note-taking has been demonstrated to boost knowledge memory in studies. Taking notes allows you to gain a deeper comprehension of the topic matter.

While most of this note-taking study has been conducted in academic contexts, students may reap the same benefits while taking meeting notes professionally. If you take any form of notes during a meeting, you'll be more likely to recall what happened, even if you never look at them again.

  • Notes make meetings meaningful

Learning how to take the best meeting notes possible allows you to organize, retain, and act on information from your meetings.

You and your team will be more effective and productive during meetings if you keep a record (also known as meeting minutes). Yes, simple meeting minutes can aid in the creation of a cycle of continuous improvement. The notes also hold the group accountable for making good use of meeting time.

As time passes and you need to look everything up, meeting notes become increasingly important. You'll save a lot of time at work if you develop even a simple note-taking practice.

  •  Meeting notes enable professional success

By taking notes in meetings, you may advance your career while also increasing your productivity at work. Well-written meeting notes position you as an organized person and a leader when you share them with coworkers or your supervisor. Your notes demonstrate that you are aware of the situation. They exude professional assurance.

Taking (excellent) meeting notes can feel overwhelming with so much at stake, but it doesn't have to be. For starters, all you need is a laptop or notebook. (A meeting notes template may be helpful, but we've got you covered.)

Here are some pointers on organizing your meeting notes to be concise, clear, and valuable to the reader.

How to take good notes in meetings

Nothing is more upsetting than spending an hour in a meeting and being unable to recall key points because you failed to take notes. Taking meeting notes/minutes that people will utilize, on the other hand, does not have to be complicated. So instead, follow a few simple guidelines.

Whether you hold daily stand-ups or weekly one-on-ones, the following methods for organizing meeting notes can help you take better notes in various situations.

  •  Begin with the agenda for your meeting

Instead of starting from scratch, copy the meeting agenda to give your notes structure.

  • Keep a record of all attendees

Make a list of who is attending the meeting before it begins. It's more about transparency than attendance when you list every person in the room. If someone who wasn't able to attend has issues with a meeting decision, having an attendee list on hand will assist you in remembering who was involved in the decision.

You need to keep track of three critical points in your meeting notes.

  • - Decisions

  • - Outcomes

  • - Action items

If someone offers an update or a presentation, resist the urge to take thorough notes unless you know someone absent from the meeting and will want the information. Instead, you might want to take notes on each significant point or what ideas are mentioned during really crucial debates (rather than the entire discussion).

  •  Don't bother about recording everything

If you try to catch everything word-for-word, you're likely to miss something important––like the group moving on without choosing. So instead, follow the Vital Meetings structure when taking meeting notes and concentrate on essential decisions, outcomes, and action items.

  • For consistency, use meeting note templates

You can use templates to write meeting notes in a specified format. Your meeting agenda is excellent to start when turning random letters into a reusable plan.

Take notes from today's meeting and turn them into a template for your next one.

You don't have to stick to your template for the letter. Instead, your minutes will be helpful to capture judgments made, key ideas, takeaways, and next steps. The template is designed to be used as an outline, organize your thoughts, and provide structure—but not to the point where your task is more difficult. 

How to take notes during a customer meeting

Understanding and responding to your customers' changing requirements is essential for long-term customer success. Meetings are still one of the most efficient ways to gather feedback and improve customer engagement.

Use the correct meeting notes template to master the art of customer meetings. Then, act on what you've learned to maintain those connections pleasant and healthy.

5. Conclude your meeting and share your thoughts

It would be best to express your mind to achieve your objectives and advance in your job. Sharing ideas and creating connections with coworkers and your boss is essential for career progression. We're pleased to guide you in the correct direction with a few pointers on how to speak out and express your ideas so that fear no longer holds you back when it's your turn to shine.

Perhaps you forgot to bring data back to a colleague, you felt like you didn't get your point across, or you sat in silence for long periods.

Here are a few ideas for how you can contribute effectively to every meeting you attend:

  • Be selective in your choices

Selecting which meetings to attend allows you to concentrate your time and energy on those you have something beneficial to contribute or those you must participate in due to their potential impact on you. 

If you've been invited to a meeting but don't believe you have the skills to contribute, politely inquire why you've been asked. You might be able to offer a more suitable replacement.

If you're short on time, see if you can attend only the meeting parts that are relevant to you. If you are unable to participate, ask if you can communicate your comments to the chairperson via email so that you can still participate, although from afar.

Suggest the latest techs and trends in the market. For example, you might want to suggest lead generation tools or software to improve your company’s sales make sure you are clear and concise in your delivery.  

  • Make a list of your points

Make sure you own a copy of the agenda before the meeting begins. Then, research your topics, develop a list of the essential questions and points you want to make, and take down any additional information or remarks that may help you make your case more credible.

Find out who else is going and why they're going. Then, consider what information or input they're looking for from you, such as statistics, figures, or more specialized knowledge.

  • Identify Your Role

Explain why you were invited to the meeting in the first place. For example, are you there to help your coworkers, provide feedback on a proposal, or propose an idea? If you're unclear, ask the chairperson what he wants from you ahead of time.

If you don't appear to have a defined position but are required to go, make one. Inquire with the chairman or other attendees if there is any research or assistance you could provide. This might include anything from double-checking the meeting room's equipment to purchasing cookies to offer.

  • Use your strengths to your advantage

Playing to your talents can help you add the most value and focus on improving workflow. For example, if you lack self-confidence or are an introvert, speaking in public may be difficult; thus, your strength may lie in delivering more deliberate, studied thoughts.

You could, for example, volunteer to provide a pre-meeting analysis of the meeting's topic or share your comments in writing after the session is over.

If you're more outspoken, your ability to speak up and move conversations forward will likely be respected. But keep in mind that contributing value also entails the capacity to listen and truly "take in" and grasp what others are saying before responding.

  • Assist Others in Being Heard

It's all about exchanging different points of view in productive meetings. You don't have to be the meeting's chairperson to assist others in making their arguments.

You could redirect attention back to a colleague if they were interrupted or disregarded, "Excuse me, Jamie, what were you going to say?" can be as simple as that.

If you agree with something, someone says, say so. You might wish to improve on their concept by adding your ideas now that you've given them credit for it.

Inviting coworkers to comment might make them feel supported and create a welcoming environment.

  • Make a positive body language statement

Your body language and gestures will make a huge difference in a meeting. For example, sitting straight, smiling at the speaker, and spreading your arms outwards show that you're open to new minds and willing to listen. This is especially important if you’re speaking to business peers as the right gestures help improve your brand voice and connect with your audience more effectively. 

It makes the speaker feel supported and encourages other participants to speak. It provides a positive example that others will notice and desire to emulate, creating a pleasant, vibrant, and constructive environment.

Sitting slumped in a chair, playing with your tablet or phone, on the other hand, may create the appearance that you'd rather be somewhere else. In addition, it could deplete the room's energy and encourage others to tune out.

  • Take Effective Notes

When the meeting is over, you still have the potential to add value. Taking thorough notes allows you to keep track of what was said and what you learned from the discussion. To make this process even more fun, you can use items such as company pens, branded tapes, and notebooks with your logo design. 

If there was no official note-taker at the meeting, you could offer to share your notes or a summary with other attendees and those unable to attend.


Five tips to boost meeting productivity 

Ineffective meetings are more than just a tedious experience for your employees; they can also cost your company money. Unproductive meetings have opportunity costs in the form of pay and office-related costs and indirect costs such as lost employee work time and reduced employee satisfaction, which leads to higher employee onboarding programs. 

Meetings are nearly entirely virtual these days, so many employees and leaders are navigating a new manner of attending and holding meetings, making productivity even more difficult.

1. The Real Problem Isn't Time

Increasing the effectiveness of your meetings is as much about optimizing your energy levels as it is about maximizing the amount of time you spend on them. Unfortunately, many employees are stressed out about not having enough time to perform their allocated responsibilities, and they claim that meetings rob them of this valuable resource.

Consider staff energy levels while choosing the schedule and duration of your meeting to reduce the negative connotations associated with meetings. If you're planning a lengthier team meeting, take breaks to ensure that productivity remains at its peak. While virtual meetings may appear to be less taxing on your employees' energy levels, arranging meetings at the proper time is just as vital as holding them in person. All you have to do is deliver the right message through SaaS webinar email templates if it’s à webinar-like meeting, choose the right employees for the meeting, etc. Work patterns and schedules, as well as meeting practices, should be consistent for your personnel.

2. Keep meetings to a minimum and as brief as possible

"Work expands to cover the time available for completion," according to Parkinson's Law. This is also true for your business meetings. For example, if you arrange an hour-long session, your team will fill it up quickly to stay on schedule. 

This should caution that you're not getting the most out of your meetings. Instead of filling up a meeting time, try to make your meetings as brief as possible. This keeps your agenda focused and free of distractions and filler. If, for example, your meeting is about whether or not you should integrate a WordPress chatbot on your website, make sure you discuss the pros and cons, how you can acquire one, and what you should focus on. Similarly, you could also discuss how to train ChatGPT on custom data for your business needs. This will save you from wasted time and distractions.  

Setting a meeting time limit of 10 or 15 minutes can be beneficial. According to studies, our attention span is only 10 to 18 minutes. Some businesses even use time-tracking tools like a timer or an incentive to complete on time. Make it a rule never to schedule a meeting that will last more than 30 minutes. Work in a short pause halfway through the meeting to keep your team members' complete attention throughout. Do not stretch your chatter to fill up space if you run out of time before the clock. Instead, make sure that everyone has gotten all of the information they need and then let them get back to work on their own.

3. Establish a no-smartphone zone

Both meeting leaders and attendees find cell phones or tablets during meetings to be inconvenient. In addition, many people think that it demonstrates a lack of respect for the speaker and their colleagues. Still, it indicates that complete involvement is patchy or missing, which might deter others from being fully present and attentive during meetings.

To improve employee engagement, make your meeting spaces a smartphone-free zone; urging individuals to put their phones outside in a basket or at their desks will help reduce any distractions and ensure that all attendees are fully engaged.

For other employees, remote work can be an even more distracting working style, exacerbated by a lack of control over using their smartphones for non-work-related objectives. In such cases, coworking spaces are the best solution for working effectively with the whole team and making the working process more flexible. Even when employing technology to hold the meeting, keeping meetings to a smartphone-free time for all team members appears to enhance overall efficiency.

4. Limit the number of people who attend

Limiting the number of guests invited is a less typical strategy used by companies to increase meeting productivity. For example, Google, one of the world's most successful firms, is known for allowing no more than ten individuals in a conference at any given time.

You can keep your meeting controlled and targeted toward the exact conclusion you want by limiting attendees and inviting only vital persons. Consider various email marketing tools for startups to make your invitations go straight to the people you need for your meeting. However, when you ask too many individuals, you risk most of your audience not having a clear voice and not focusing on their everyday activities.

Image source: https://www.pexels.com/photo/crop-colleagues-browsing-laptop-at-table-6457478/ 

A powerful strategy to maintain your meetings cost-effectively is to limit the number of attendees. Every employee is paid on an hourly basis; adding up the hourly salaries of all attendees yields a general hourly fee for a meeting. Thus, keeping the number of people in a meeting to a minimum reduces the direct costs of holding the meeting. It also ensures you have the people you need for the meeting which, in turn, helps you build an online community based on employees interested in company discussions. 

5. Make a list of action items at the end of your meeting


You should always set out a few minutes at the end of any fruitful meeting to summarise what has been covered. Then, ask the following questions:

  • - What is the timeframe?

  • - What are your plans for the future?

  • - Who is responsible for them?

Depending on how big your audience is, adjust the timeframe for this reflection period. As a general rule, allow 30 seconds for every meeting attendee to ensure that everyone has a good understanding of these three questions. Everyone should have a clear awareness of their responsibilities and be accountable to other meeting attendees when a meeting ends.

Send out a summary of the minutes and any particular action items discussed at the end of the meeting. Add the DRI to each of these action points (Directly Responsible Individual). This ensures that the meeting's objectives are met.

Conclusion

It all comes down to preparation, organization, and respect when it comes to planning a great meeting. Take the time to figure out why you want to hold a meeting, rather than just doing it for its sake. Meetings can generate new ideas, uncover solutions to complex problems, address difficulties, and foster camaraderie, among other things.

Management software like Hirebook will guide organizers with the main things teams should know while leading any meeting. 

Stay organized when making plans. Provide background information, an agenda, and a timely start to the meeting. In the end, it's all about treating your coworkers with respect. The meeting will impact you if you provide them with the tools to succeed and make the most of their time. 

Every day, meetings take place. So why not make the next one even better?

Author Bio: This article is written by our marketing team at LIKE.TG. LIKE.TG is a leading provider of HR solutions, including recruiting, onboarding, employee engagement, and intranet software. Our aim is to help your company improve employee engagement, employee productivity, and to save you valuable time!

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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
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LIKE.TG出海|为出海企业提供全方位解决方案
LIKE.TG出海|为出海企业提供全方位解决方案
全球化进程的推进,越来越多的企业选择进军国际市场,而Telegram作为全球最受欢迎的即时通讯应用之一,成为了许多企业与客户沟通的首选平台。尤其是对于那些需要开展跨国业务的出海企业,LIKE.TG推出 Telegram的“客服系统”,提供了高效的客户管理、数据安全和市场推广的全面支持。本文将详细探讨如何通过Telegram客服系统、TG代理推广和Telegram账号购买等工具,帮助出海企业提高运营效率,突破市场壁垒,实现全球化目标。一、Telegram客服系统:为出海企业提供全球化客户服务Telegram客服系统是每个出海企业都应当考虑的重要工具。通过Telegram客服系统,企业可以与来自不同国家和地区的客户建立直接且高效的沟通渠道。这不仅能提高企业的响应速度,还能提升客户满意度,并有效减少沟通成本。1.全球化客户沟通在过去,跨国企业需要依赖传统的客服工具来处理客户问题,这些工具往往存在时差、响应速度慢等问题。而通过Telegram客服系统,企业可以在全球范围内提供24/7的客户支持。无论客户身处何地,只要拥有Telegram账号,就可以实时向企业提出问题,企业也能迅速提供解决方案。通过Telegram客服系统,出海企业能够大大提高客户满意度和品牌影响力,也可以在Telegram客服系统上进行Telegram账号购买,进行营销活动。2.自动化管理与数据分析 Telegram客服系统还具备强大的自动化功能,能够通过机器人的帮助进行群发、拉群、采集等工具,客户咨询引导等操作,降低人工成本并提高工作效率。同时,系统内置的数据分析功能,帮助企业深入分析客户需求,优化产品和服务。通过自动化客服管理,企业能够在第一时间了解客户的问题和需求,从而及时调整业务策略。3.高效、安全的多媒体支持 Telegram客服系统不仅支持群发文本沟通,还支持发送图片、视频、音频等多种格式的信息,能够帮助企业更直观地展示产品或服务。此外,Telegram的端到端加密技术,保证了所有客户沟通的安全性,使得出海企业在处理敏感数据时更加安心。无论是处理订单、提供技术支持还是进行售后服务,Telegram客服系统都能为企业提供全面的保障。二、TG代理推广:助力出海企业实现跨国市场拓展随着海外市场的激烈竞争,单靠传统的推广方式已难以满足企业扩展需求。而TG代理推广作为一种新兴的数字营销手段,为出海企业提供了更为精准和高效的推广渠道。通过Telegram的代理推广,企业不仅能提高品牌曝光度,还能增强在全球市场的竞争力。1.精准定位目标市场TG代理推广能够通过精细化的社群管理和精准的市场定位,帮助企业实现全球化营销。通过TG代理推广,企业可以在不同的Telegram频道和群组中进行推广,触及到潜在的客户群体。与传统广告相比,Telegram的群组和频道可以更精准地锁定客户,降低营销成本,同时提高转化率。2.高效的口碑传播与品牌建设Telegram的社群功能,使得品牌和用户之间可以通过互动进行高效的口碑传播。通过与活跃的Telegram社群合作,出海企业能够快速地在当地市场树立品牌形象。通过精准的内容营销,企业能够直接与客户沟通,获取反馈,提升品牌知名度。3.灵活的推广方式与数据支持TG代理推广不仅仅依赖于传统的广告投放,它还可以根据市场需求进行灵活调整。通过Telegram的后台分析工具,企业可以实时跟踪推广效果,调整推广策略,以便在不同市场取得更好的成绩。TG代理推广帮助企业降低推广成本,同时提高营销效果。三、Telegram账号购买:为企业提供优质的运营基础Telegram账号购买是许多出海企业在Telegram运营中的一个重要步骤。一个优质的Telegram账号,不仅能增加品牌曝光度,还能提升社群的活跃度,为企业开辟更多的业务渠道。1.获得优质账号,快速入驻Telegram平台许多出海企业在进驻Telegram时,可能面临账号创建难度大、运营不规范的问题。通过购买优质的Telegram账号,企业可以快速入驻并开展业务。通过Telegram客服系统中的Telegram账号购买,企业可以选择已经积累了一定粉丝基础的账号,为品牌推广打下良好的基础。此外,购买的账号可以避免一些运营中的限制,比如地域限制等,使得企业能够在目标市场内迅速建立起客户群体。2.加速企业社群建设购买Telegram账号后,企业能够立即开始社群建设工作。通过这些账号,企业可以直接创建频道或群组,吸引客户加入,进行产品推广和互动交流。社群的建立,不仅帮助企业与客户建立直接联系,还能够在社群中进行反馈收集、品牌宣传、售后服务等活动,促进客户忠诚度的提升。3.提升品牌形象与市场影响力通过拥有一个优质的Telegram账号,出海企业能够在全球范围内迅速建立起自己品牌的存在感。尤其是在新的市场中,拥有一个认证或活跃度高的账号,能够帮助企业打破语言和文化的障碍,提升客户对品牌的信任度。通过Telegram账号购买,企业不仅可以优化营销策略,还能增强其在竞争激烈市场中的竞争力。四、如何选择合适的Telegram客服系统服务平台选择合适的工具和平台是出海企业成功的关键。在选择Telegram客服系统服务时,企业应重点关注以下几个方面:功能与需求匹配:企业需要明确自己的目标,选择能够满足自身需求的服务。例如,如果企业需要提供全天候客户支持,则应选择功能强大的Telegram客服系统;如果企业希望通过社群营销扩大影响力,则可以选择有效的TG代理推广平台。服务质量与稳定性:选择稳定可靠的服务平台至关重要。Telegram客服系统需要保证高效的响应速度和系统稳定性,而TG代理推广需要确保广告投放的精准性和效果的可跟踪性。安全性与合规性:尤其是跨国运营时,数据安全和合规性问题尤为重要。确保使用的平台符合当地法律和国际隐私保护法规,以免发生数据泄露或法律风险。支持与客服:选择提供优质客户服务和技术支持的平台,确保在遇到问题时,企业能够得到及时的帮助。而LIKE.TG Telegram云控系统就是为企业提供一站式Telegram账号管理解决方案。通过云控群控多开功能,用户可以轻松管理多个Telegram账号,节省设备成本并提高运营效率。系统支持一键养号、全球用户采集、精准营销和群发消息等功能,帮助企业高效获取目标客户,提升群组活跃度与转化率。同时,智能剧本聊天、拉陌生人和活跃号码筛选等功能,进一步提高沟通效果和用户质量。LIKE.TG还支持批量购买高质量Telegram账号,确保账号稳定耐用,助力企业快速拓展市场。Telegram作为一款全球领先的即时通讯工具,已经成为许多出海企业开拓海外市场、管理客户和推广品牌的利器。通过Telegram客服系统、TG代理推广和Telegram账号购买等工具,企业能够在全球化竞争中脱颖而出,不仅提升客户服务效率,还能扩大市场份额和品牌影响力。出海企业应根据自身需求,选择合适的平台和服务,借助Telegram的强大功能,为国际化业务的成功打下坚实基础。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区进行咨询领取官方福利哦!
LIKE.TG出海推荐|提升客户体验与数据管理:最好用的Telegram客服系统
LIKE.TG出海推荐|提升客户体验与数据管理
最好用的Telegram客服系统
在当今数字化时代,企业如何更高效地与客户进行沟通,如何在全球范围内快速提供服务,已经成为了每个企业成功的关键。作为一款全球流行的即时通讯工具,Telegram不仅提供了强大的通信功能,LIKE.TTG为出海企业提供了一个便捷且高效的客户服务平台——Telegram客服系统。同时,TG数据中心为处理和存储数据提供了强大的支持,确保企业能够在全球范围内快速且安全地管理其数据。本文将深入探讨Telegram客服系统与TG数据中心的优势,并推荐一些相关的服务平台,帮助企业提升客户体验和数据管理能力。一、Telegram客服系统的优势随着企业与客户之间的沟通日益全球化,传统的客服系统已经无法满足日益复杂的需求。Telegram客服系统应运而生,凭借其强大的功能和便捷的操作,成为越来越多企业的首选工具。全球覆盖,便捷沟通 Telegram客服系统能够在全球范围内无缝连接用户。无论是跨国企业还是本地服务商,Telegram都能提供稳定、高效的通讯服务。通过Telegram客服系统,企业可以轻松管理来自不同国家和地区的客户咨询,实现全天候、跨时区的服务。高度安全,保护客户隐私Telegram一直以来都注重数据安全,采用了端到端加密技术,确保用户的消息不被外泄。在使用Telegram客服系统时,企业能够确保与客户的所有沟通都具备高安全性,不会泄露敏感信息。Telegram的这一特点对于那些需要处理大量客户隐私数据的企业尤为重要。自动化功能,提升工作效率 Telegram客服系统提供了丰富的自动化功能,如自动回复、机器人客服等,这使得企业能够在无需人工干预的情况下快速响应客户。通过设置自动化流程,企业可以更高效地处理常见问题,节省大量的人力资源。此外,Telegram还支持API接口集成,方便企业将其客服系统与其他业务系统进行对接。丰富的多媒体支持Telegram不仅支持文字消息,还能发送图片、视频、音频等多种格式的文件。这意味着在客服过程中,企业可以更加直观地展示产品或服务,帮助客户更好地理解信息。对于一些复杂的问题,企业还可以通过图文并茂的方式,提供更加清晰的解答。简单易用,降低使用门槛 Telegram客服系统的使用界面简单直观,不需要复杂的设置,任何人都可以轻松上手。对于企业而言,部署Telegram客服系统也不需要大规模的技术团队或复杂的硬件设备,只需要通过简单的安装和配置,就能够迅速投入使用。二、TG数据中心的作用在全球化背景下,数据的管理与存储变得尤为重要。TG数据中心作为Telegram背后的技术支持平台,能够帮助企业解决数据存储、管理和处理的难题。高效的数据处理能力 TG数据中心提供了强大的计算和存储能力,能够处理海量数据。这对于大规模的企业而言,尤为关键。无论是客户信息、交易记录,还是产品数据,TG数据中心都能确保数据的高效存储与快速检索。这意味着企业能够在最短的时间内获取需要的数据,从而做出更加精准的决策。全球分布,保证服务稳定性 TG数据中心在全球范围内建立了多个数据中心节点,确保了数据的高速传输和稳定性。这种分布式架构不仅提升了系统的容错能力,还能够确保企业在不同地区的客户都能享受到同等水平的服务。即使某个地区发生了网络故障,企业仍然能够通过其他数据中心提供服务,确保业务不受影响。数据安全与合规性数据安全是任何企业都无法忽视的问题。TG数据中心采用了多重安全防护措施,包括数据加密、防火墙、防DDoS攻击等,确保客户的数据不会受到恶意攻击。同时,TG数据中心也符合国际各项数据保护法规,如GDPR等,帮助企业确保其数据处理行为合法合规。灵活的扩展性随着企业规模的扩大,数据存储和处理的需求也会随之增加。TG数据中心提供了高度的灵活性,企业可以根据自己的需求调整数据存储容量和处理能力。这使得企业在快速发展的过程中,可以随时应对数据需求的变化,而无需担心基础设施的限制。提供智能分析服务除了数据存储,TG数据中心还提供了一些智能分析工具,帮助企业从海量数据中提取有价值的信息。这些工具可以分析客户行为、产品需求、市场趋势等,帮助企业在竞争中占据有利位置。Telegram客服系统和TG数据中心为企业提供了强大的沟通和数据管理能力,帮助企业更高效地服务客户、管理数据,并在全球市场中脱颖而出。通过选择合适的Telegram客服系统和TG数据中心,企业能够在竞争激烈的市场中保持领先地位。如果您还在寻找适合的客服系统和数据中心平台,可以考虑的Like.tgTelegram客服系统三、LIKE.TG Telegram云控系统主要功能1、云控群控多开:允许用户在无需实体设备的情况下,通过网页云控群控大量Telegram账号。这种方式不仅降低了设备成本,还能够在一个网页运营管理多个Telegram账号,提高了操作的便捷性和效率。2、一键养号:系统通过互动话术的自动化处理,帮助用户快速养成老号,从而提高账号的活跃度和质量。这对于提升账号的信任度和营销效果尤为重要。3、员工聊天室:支持全球100多种语言的双向翻译功能,以及多账号聚合聊天,极大地方便了全球交流和团队协作。四、LIKE.TG Telegram云控系统优势1、用户采集:系统可以进行全球定位采集,从群组中采集大量的Telegram活跃用户,帮助企业高效精准获客,有助于目标市场精准营销推广。2、群发消息:自动统计粉丝回复消息触达数据,对未触达粉丝再次进行群发,确保信息覆盖的最大化。3、拉陌生人:支持将好友批量拉群,可设置多个群链接,自定义群人数,自动过滤已拉群用户,帮助打造高活跃度社群。4、拉群营销:批量拉活跃用户进群,使得封控率更加低,提高群组的活跃度和影响力。5、自动剧本聊天:智能识别联系人的回复状态(已读、未读、回复),并根据不同状态自动发送相应的预设话术,提高沟通效率和转化率。6、添加附近好友:可指定账号,填写全球地图坐标或者在地图上直接选择地点,再添加附近人为好友。7、活跃号码筛选:批量筛选号码已开通/3天活跃/7天活跃,精准筛选高质量数据8、注册购买账号:支持全球国家地区号码卡商,一键选择在线批量注册账号,大量稳定耐用TG账号出售,量大更优惠Telegram云控系统提供了一个全面的解决方案,无论是快速涨粉还是提升频道活跃度,都能在短时间内达到显著效果。对于想要在Telegram上推广产品、维护客户关系和提升品牌形象的企业来说,Telegram云控系统无疑是一个值得考虑的强大工具。Telegram云控系统,实现营销的快速、准确传递,让您的营销策略更加高效、有力。通过LIKE.TG,出海之路更轻松!免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!

					5G: An Opportunity to Reimagine Customer Experience
5G
An Opportunity to Reimagine Customer Experience
Much has been said about the transformative nature of fifth-generation cellular wireless (5G) services. Apart from the consumer applications like blazing fast mobile downloads, 5G also enables an abundance of smart enterprise and Internet of Things (IoT) applications. These applications can transform the way we do business and how we manage our lives. For communications service providers (CSPs), 5G is a not-to-be-missed opportunity to reimagine customer experiences across the whole customer lifecycle. 5G is a gamechanger in terms of innovation CSPs can leverage a digital-first, cloud-based customer platform to transform how 5G services are marketed, sold, delivered, and supported. Imagine a high bandwidth, low-latency 5G broadband offer targeted at serious video gamers. What if, with a single click on an app, gamers can instantly activate 30 minutes of free play on the 5G network? This would allow gamers to experience the difference in 5G network quality themselves before they purchase. Similar scenarios exist for Enterprise 5G and IoT use cases. What if an enterprise customer needed a high bandwidth and low-latency video for a live event? How can this be provisioned on-the-fly, through a digital self-service portal? As opposed to going through the time-consuming process of contacting the CSP’s account representative to ask for a quote, before placing an order? As 5G network innovation takes place, there needs to be a new approach toOperations Support Systems and Business Support Systems (OSS/BSS) in order to support seamless and engaging user experiences like these. Innovation bottlenecks to overcome Customer expectations are changing in terms of how they wish to engage and consume services from communications and network providers. With the introduction of new 5G services, there will be opportunities for innovation across the overall customer experience, from marketing to post-sale support. Innovation is easier said than done. Delivering excellent user experiences depends on the ease of configuring and adapting the telco’s OSS/BSS. Unfortunately, legacy OSS/BSS stacks are often bottlenecks to 5G innovation. That’s because it is not uncommon for the OSS/BSS to be heavily customised, and extended piecemeal over the years to support each generation of network technology. In the past, this has included 2G, 3G, 4G/Long-Term Evolution, public switched telephone network, digital subscriber line, and fibre-optics communications. As a result, these legacy IT platforms are often burdened with complexity and technical debt. That means that they are not agile enough to support new demands like omnichannel engagement and dynamic service configuration. With legacy IT platforms, businesses will take far longer to launch new 5G products and services (months rather than days). There will also be costly and time-consuming IT development and support. LIKE.TG helps CSPsrealise the full potential of 5G A recent LIKE.TG“State of the Connected Customer” survey found that 72% of consumers and 83% of business buyers expect companies to use new technologies to create better experiences. In the context of next generation 5G services, this means: Simplifying products, offers, and business processes, in order to exploit the rich, dynamic, flexible nature of 5G. Putting the customer in control, with self service features that leverage inherent 5G capabilities for zero-touch automation and service intelligence. Engaging with customers on their preferred channels. These channels are increasingly digital, mobile, or social, with seamless transitions across channels. Accelerating 5G service delivery by streamlining and unifying the quote-to-order and fulfilment process through catalogue-driven design. The phased approach is one way to transition from legacy OSS/BSS to a digital-first and customer-centric cloud platform. Another increasingly favoured method is to start with a clean slate, by deploying a new cloud-based OSS/BSS stack for a new service launch. Just as network economics will be transformed by 5G, an agile, cloud-based customer platform will reduce the Total Cost of Ownership (TCO) and transform IT spend in a commensurate way. LIKE.TG is working with CSPs globally to evolve to digital-first and cloud-based customer platforms. These will set the foundation for CSPs to realise the full potential of 5G services. For example, Orange worked with LIKE.TG to “uberise” the digital telco experiences, and put their customers in control with effortless and instant choices at their fingertips. Maxis is trialling 5G services and has rolled out LIKE.TG as part of the sales transformation of their enterprise business. 5G represents a compelling opportunity for CSPs to reinvent their future networks and drive growth through new business models. 5G is also an opportunity to transform IT in order to eliminate bottlenecks to innovation, and reimagine customer experience and the digital world. Want more insights on how to reimagine customer experience in the communications industry in the age of 5G? Learn how LIKE.TG is working with CSPs all over the world to redefine the B2B digital experience and reimagine next generation digital engagement in the 5G age.
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LIKE.TG出海|Telegram营销系统、分流域名与比特浏览器的协同作用
LIKE.TG出海|Telegram营销系统、分流域名与比特浏览器的协同作用
在数字营销的新时代,企业需要借助创新的工具和平台来提升品牌知名度与用户互动。比如Telegram营销系统协助营销活动,随着即时通讯应用的迅速普及,Telegram以其强大的功能和用户基础成为营销的新宠。与此同时,Telegram分流域名的运用和比特浏览器的结合为营销策略提供了新思路。本期LIKE.TG将探讨Telegram营销系统和这两者之间的相互关系以及如何利用它们来实现更高效的营销效果。最好用的云控Telegram营销系统:https://www.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、Telegram营销系统概述Telegram营销系统是一种专门针对Telegram平台设计的营销策略,旨在通过实时通讯功能与用户建立联系,并促进销售。它的核心要素包括:群组和频道管理:企业可以创建和管理Telegram群组与频道,与用户实时互动,分享产品信息和促销活动。用户数据分析:通过对用户在Telegram上的行为进行分析,企业可以获得宝贵的市场数据,以优化营销策略。自动化工具:利用Telegram的Bot功能,企业可以实现自动化响应,提升用户体验和满意度。这种营销系统使得品牌能够更高效地与用户沟通,更快速地满足他们的需求。二、Telegram分流域名的作用Telegram分流域名是为特定营销活动而设的简短域名,通过这些域名引导用户访问目标页面。在Telegram营销中,分流域名具有重要的作用:提高点击率:简单易记的分流域名能够增加用户点击的概率,提升访问量。效果追踪:通过设置不同的分流域名,企业可以有效追踪各项营销活动的效果,分析其成功率。优化用户体验:用户通过分流域名访问的页面可以根据具体活动进行定制,提升访问体验。将Telegram营销系统与分流域名相结合,企业可以在信息传播方面取得更好的效果,并进行精准的数据分析。三、比特浏览器的介绍比特浏览器是一款注重隐私和安全的浏览器,具有多种功能以提升用户体验。其特点包括:隐私保护:比特浏览器通过多层加密技术保护用户数据,防止信息泄露。去中心化特性:与传统浏览器相比,比特浏览器采用去中心化架构,使用户能够更自由地访问内容。扩展功能:比特浏览器支持多种扩展功能,帮助用户实现个性化的上网体验。在数字营销中,利用比特浏览器的优势,企业可以通过安全的渠道与用户进行互动,增强品牌信任度。四、三者之间的关联1.Telegram营销系统与分流域名的结合将Telegram营销系统与分流域名结合,企业可以实现更加高效的市场推广。具体而言:简化营销活动:在Telegram的群组和频道中,企业可以通过分流域名简化信息传播。例如,在发布产品信息时,附上分流域名,用户点击后可直接访问相关产品页面。效果评估:通过不同的分流域名,企业能够清晰地追踪各项活动的效果,如通过特定的域名发送优惠信息,分析该链接的点击和转化情况,进而优化后续活动。2.比特浏览器在Telegram营销中的应用利用比特浏览器的特性,企业可以在Telegram营销中实现以下目标:提升用户安全感:在比特浏览器中分享营销内容,用户可以享受到更高的安全性,增强品牌信任感。优化用户体验:比特浏览器的去中心化特性使用户在更为自由和隐私的环境中访问品牌信息,提升用户体验。3.形成闭环的营销生态将这三者结合,可以形成一个闭环的营销生态。例如,企业通过Telegram营销系统发布活动信息,利用Telegram分流域名引导用户访问网站,同时借助比特浏览器确保用户的访问安全。这种闭环不仅提升了用户体验,也为企业提供了全面的数据分析工具,以便更好地了解市场动态。五、实际案例分析为了进一步说明这一关系,我们可以分析一个成功的案例。一家新兴的电商平台通过Telegram营销系统开展促销活动。他们首先创建了一个Telegram频道,定期向用户发送最新的促销信息,并附上特定的分流域名。在这些信息中,用户能够通过链接直接访问产品页面,提升了购买的便利性。在使用Telegram分流域名时,该平台设定了不同的链接以便于追踪每个活动的效果。他们发现,某个特定链接的转化率显著高于其他链接。为了增强用户的安全感,平台还鼓励用户通过比特浏览器访问网站,确保用户的信息得到保护。最终,用户的反馈显示,他们更愿意在感觉安全的环境中进行购物,这使得该平台的用户留存率大幅提升。六、面临的挑战与应对策略尽管Telegram营销系统、分流域名和比特浏览器的结合带来了许多机会,但在实施过程中也面临一些挑战:用户教育:许多用户对Telegram及其分流域名的使用可能不够熟悉,企业需要进行必要的教育和引导。技术障碍:不同系统之间的集成可能存在技术难题,企业需确保拥有足够的技术支持。内容管理:持续提供有价值的内容是保持用户参与的关键,企业需制定有效的内容策略。针对这些挑战,企业可以采取以下应对策略: 4.增强用户培训:通过在线教程和推广活动,帮助用户更好地理解Telegram及其分流域名的使用。 5.选择合适的技术平台:确保所使用的技术能够支持不同系统之间的无缝集成,避免技术瓶颈。 6.定期更新内容:根据用户反馈和市场变化,定期优化内容策略,保持信息的新鲜度。在数字营销的不断发展中,Telegram营销系统、Telegram分流域名与比特浏览器的结合为企业提供了创新的营销方式。这种协同作用不仅提升了用户体验,也为品牌建立了良好的信任度。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业能够充分发挥这一结合的优势,实现营销目标。未来,随着技术的不断进步,这一领域将继续蓬勃发展,为企业带来更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
在数字化营销的快速发展中,各种社交应用和浏览器为企业提供了丰富的营销系统。其中,LINE营销系统作为一种新兴的社交媒体营销手段,越来越受到企业的重视。同时,比特浏览器作为一种注重隐私和安全的浏览器,也为用户提供了更安全的上网体验。本文LIKE.TG将探讨这两者之间的相互作用,分析它们如何结合为企业带来更高效的营销效果。最好用的LINE营销系统:https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、LINE营销系统概述LINE营销系统是指通过LINE平台开展的一系列营销活动。它利用LINE的即时通讯功能,帮助企业与客户建立紧密的联系。LINE营销系统的核心要素包括:1.群组和频道管理:企业可以创建和管理LINE群组与频道,实时与用户互动,分享产品信息、促销活动和品牌故事。2.用户数据分析:通过分析用户在LINE上的行为,企业能够获取市场洞察,优化产品与服务。3.自动化工具:利用LINE的API,企业可以创建自动化聊天机器人,提供24小时客户服务,提升用户体验。这种系统的优势在于其高效的沟通方式,使品牌能够快速响应客户需求,并通过个性化服务增强客户忠诚度。二、比特浏览器的特点比特浏览器是一款强调用户隐私和安全的浏览器,它在保护用户数据和提供优质上网体验方面具有明显优势。其特点包括:1.隐私保护:比特浏览器通过多重加密保护用户的浏览数据,防止个人信息泄露。2.去中心化特性:用户可以更自由地访问内容,而不受传统浏览器的限制。3.扩展功能:比特浏览器支持多种扩展,能够满足用户个性化的需求,比如广告拦截和隐私保护工具。比特浏览器的设计理念使得它成为那些关注隐私和安全用户的理想选择,这对企业在进行线上营销时,尤其是在数据保护方面提出了更高的要求。三、LINE营销系统与比特浏览器的互补作用 1.用户体验的提升 LINE营销系统的目标是通过即时通讯与用户建立良好的互动关系,而比特浏览器则为用户提供了一个安全的上网环境。当企业通过LINE进行营销时,用户使用比特浏览器访问相关内容,能够享受到更加安全、流畅的体验。这样的组合使得企业能够更好地满足用户的需求,从而提高客户的满意度和忠诚度。 2.数据安全的保障 在数字营销中,数据安全至关重要。企业在使用LINE营销系统收集用户数据时,面临着数据泄露的风险。比特浏览器提供的隐私保护功能能够有效降低这一风险,确保用户在访问企业页面时,个人信息不会被泄露。通过结合这两者,企业不仅能够进行有效的营销,还能够在用户中建立起良好的信任感。 3.营销活动的有效性 LINE营销系统可以帮助企业精准定位目标受众,而比特浏览器则使得用户在浏览营销内容时感受到安全感,这样的结合有助于提升营销活动的有效性。当用户对品牌产生信任后,他们更可能参与活动、购买产品,并进行二次传播,形成良好的口碑效应。四、实际案例分析 为了更好地理解LINE营销系统与比特浏览器的结合效果,我们可以考虑一个成功的案例。一家新兴的电商平台决定通过LINE进行一项促销活动。他们在LINE频道中发布了一系列关于新产品的宣传信息,并引导用户访问专门为此次活动设置的页面。 为了提升用户体验,该平台鼓励用户使用比特浏览器访问这些页面。用户通过比特浏览器访问时,能够享受到更安全的浏览体验,从而更加放心地参与活动。此外,平台还利用LINE的自动化工具,为用户提供实时的咨询和支持。 这一策略取得了显著的效果。通过LIKE.TG官方云控大师,LINE营销系统,电商平台不仅成功吸引了大量用户参与活动,转化率也显著提升。同时,用户反馈表明,他们在使用比特浏览器时感到非常安心,愿意继续关注该品牌的后续活动。五、营销策略的优化建议 尽管LINE营销系统和比特浏览器的结合能够带来诸多优势,但在实际应用中,企业仍需注意以下几点:1.用户教育:许多用户可能对LINE和比特浏览器的结合使用不够了解,因此企业应提供必要的教育和培训,让用户了解如何使用这两种工具进行安全的在线互动。2.内容的多样性:为了吸引用户的兴趣,企业需要在LINE营销中提供多样化的内容,包括视频、图文和互动问答等,使用户在使用比特浏览器时有更丰富的体验。3.持续的效果评估:企业应定期对营销活动的效果进行评估,了解用户在使用LINE和比特浏览器时的反馈,及时调整策略以提升活动的有效性。六、未来展望 随着数字营销的不断演进,LINE营销系统和比特浏览器的结合将会变得越来越重要。企业需要不断探索如何更好地利用这两者的优势,以满足日益增长的用户需求。 在未来,随着技术的发展,LINE营销系统可能会集成更多智能化的功能,例如基于AI的个性化推荐和精准广告投放。而比特浏览器也可能会进一步加强其隐私保护机制,为用户提供更为安全的上网体验。这些发展将为企业带来更多的营销机会,也将改变用户与品牌之间的互动方式。 在数字化营销的新时代,LINE营销系统和比特浏览器的结合为企业提供了一个全新的营销视角。通过优化用户体验、保障数据安全和提升营销活动的有效性,企业能够在激烈的市场竞争中占据优势。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业将能够充分利用这一结合,最终实现可持续的发展。未来,随着技术的不断进步,这一领域将继续为企业提供更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。
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