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7 Data Quality Metrics to Assess Your Data Health
7 Data Quality Metrics to Assess Your Data Health
No matter their size, all organizations rely heavily on the data they collect and manage. This data ranges from customer information to sales records, employee performance, and more. However, if this data is inaccurate, outdated, or incomplete, it becomes more of a liability than an asset, making it more important to measure its health. To do so, they need data quality metrics relevant to their specific needs. Organizations use data quality metrics, also called data quality measurement metrics, to assess the different aspects, or dimensions, of data quality within a data system and measure the data quality against predefined standards and requirements. What is Data Quality? Data quality measures the data’s ability to meet the criteria for completeness, accuracy, validity, uniqueness, timeliness, and fitness for purpose. Data that meets the requirements set by the organization is considered high-quality—it serves its intended purpose and helps in informed decision-making. For instance, high-quality data in a healthcare system consists of precise and up-to-date patient records comprising patient demographics, medical history, diagnoses, treatments, and outcomes. Such a detailed dataset is maintained by trained data quality analysts, which is important for better decision-making and patient care. These professionals conduct data quality assessments by individually assessing each data quality metric and estimating overall data health. The aggregate provides the organizations with a certain percentage to define the accuracy of data. What are Data Quality Metrics? Data quality metrics are specific indicators used to evaluate how good or bad a data set is. In other words, whether the data set is fit for purpose. As part of data quality management, these metrics help quantify the state of data using specific criteria that are objectively defined and applied. For example, you can set up particular data quality metrics to measure the percentage of incomplete records, count the number of incorrect entries, or determine the proportion of duplicate data. Why is there a need for data quality measurement metrics? Data quality metrics are not just a technical concern; they directly impact a business’s bottom line. Gartner reports that organizations lose an average of $12.9 million annually due to low-quality data. Furthermore: 41% of data warehouse projects are unsuccessful, primarily because of insufficient data quality. 67% of marketing managers believe poor data quality negatively impacts customer satisfaction. Due to low data quality, companies can lose 8% to 12% of their revenues. Make Decisions Based on Data You Can Trust With LIKE.TG Ensure accuracy, reliability, and completeness of your data using LIKE.TG's advanced profiling tools. Start you 14-days-trial now! Now, to mitigate the consequences of poor-quality data, there needs to be something that quantifies the current state of data, and to do that, you need data quality metrics. These metrics evaluate data in four key dimensions: Intrinsic: Focuses on the data’s credibility, objectivity, and reputation. Contextual: Emphasizes the relevance, timeliness, and completeness of data. Representational: Focuses on the formatting and presentation of the data. Accessibility: Deals with the ease of access to the data. These data quality dimensions are essential to a data quality framework and help ensure data is well-rounded and reliable. Using data quality metrics, you can set targeted objectives to guide your teams in addressing commonly occurring data quality issues. 7 Data Quality Metrics to Track Data quality metrics can vary depending on the sector and the data’s intended use. However, certain metrics are commonly adopted across many industries for their fundamental importance in assessing data health. Here are some frequently used data quality metrics examples: Completeness Ratio It refers to the extent to which a data set contains all the required or expected data elements. The completeness ratio measures the proportion of complete data entries compared to the total number of expected entries within the data set. This ratio helps us understand whether the data is complete and contains all the necessary information to draw correct conclusions. For instance, a customer database requires customer information such as name, address, email, and phone number for each customer. If the database contains one or more missing fields, we would have a lower completeness ratio, indicative of lower data quality. Similarly, a high completeness ratio indicates complete data records useful for analysis. Costs of Data Storage Sometimes, data storage costs keep rising while the amount of usable data remains the same. It happens due to redundancy, duplications, and inconsistencies within datasets and is a sign of poor-quality data. Unhealthy data also complicates the backup and recovery processes, as finding and restoring accurate data becomes challenging in the event of data loss.Conversely, if your data operations remain constant but you observe a fall in data storage costs, it’s likely your data is of high quality. Ratio of Data to Errors The error ratio is a measure to determine the percentage of incorrect records in a dataset compared to the total number of records. The error ratio helps you identify problem areas by providing a percentage of flawed data. To calculate the error ratio, you divide the number of records with errors by the total number of records in your data set. Suppose you have a list of 1000 addresses, and 100 of them contain errors such as wrong zip codes or misspelled city names. The error ratio would be 100/1000, which equals 0.10 or 10%. This result means that 10% of your address data is incorrect. Timeliness Index This data quality metric assesses how quickly data is collected, processed, and available for use. To do so, it looks at the time elapsed between an event’s occurrence and its data’s availability. For instance, if you need certain data ready within every 30 minutes, and it does, that data will be considered timely. A higher timeliness index indicates that data is readily accessible and up to date. Similarly, a lower timeliness index suggests inefficiencies or delays in data delivery or availability. Amounts of Dark Data Dark data refers to the data that an organization collects, processes, and stores but does not use for any purpose. Not all large amounts of data that organizations collect qualify as dark data. It becomes “dark” primarily because it is not actively used or managed. Dark data can become a data quality problem because; It can contain outdated or inaccurate information, impacting the overall accuracy and reliability of your company’s data sets. It often includes unprotected sensitive information, exposing risk to data breaches. Dark data does not necessarily imply poor data quality but can indicate areas where data quality could be compromised. Consistency Score Another data quality metric to keep track of is the consistency of data, which refers to its uniformity and coherence across various sources, systems, and time periods. The consistency score can be measured by setting a threshold that indicates the amount of difference that can exist between two datasets. If the information matches, it is said to be consistent. Typically, robust data integration strategies are employed to remove any inconsistencies in multiple data systems. Duplication Rate It measures the proportion of duplicate entries or records within a dataset. It confirms whether the given information in a dataset is unique and appears once only. Duplication can be present in datasets containing customer data but can be removed. Data deduplication tools and algorithms identify and remove duplicate records from the dataset. The tools compare entries based on predefined criteria, such as similarity thresholds. They then merge or remove the duplicates accordingly. How to Effectively Use Data Quality Metrics? There isn’t a one-size-fits-all approach to data quality measurement metrics; they depend on your business’s aims, where your data comes from, and the rules you follow. Understanding these factors is the key to using data quality metrics effectively. Here is how you can use these metrics to their best. Understand your Content Requirements Data Model To effectively implement data quality metrics, you need a clear understanding of what your data should look like and how it should behave — these are your “content requirements.” Alongside your content requirements you need a “data model,” essentially a blueprint of how your data is structured and relates within your database or data system. This model helps ensure that your data metrics are tailored to how your data is organized. Define Your Data Quality Dimensions Define data quality dimensions strategicallyso that you can use the most relevant data quality metrics to monitor data health. It allows you to employ a targeted approach that enhances the reliability and usefulness of your data. For example, when analyzing financial transactions, prioritizing data quality dimensions like accuracy and consistency ensures that the data is uniform and correct. Alternatively, if you are managing a marketing campaign, prioritizing the completeness and relevance of customer data enables you to tweak your messaging effectively. As you refine these key dimensions, you will see clear improvements in your metrics, such as higher data accuracy and greater completeness, depending on your focus areas. Set Clear Goals for Your Data Quality Metrics Setting realistic data quality goals can improve your metrics’ overall performance. For example, suppose you want to ensure your customer information is almost always complete. Setting a target range based on your goals and industry standards, such as having no more than 3% of your data incomplete, establishes clear expectations and ties your data quality metrics to specific outcomes, such as improving a user’s shopping experience. Moreover, documenting particular use cases can help your teams realize the importance of aligning data quality with business goals and demonstrate how these metrics fit into your broader business strategy. Regularly Monitor Your Data Quality Metrics Keep a close eye on your data quality metrics and update them as needed. Continuing with the example of setting a target range or number, if, after monitoring, you discover that your customer data shows more than 3% missing values—higher than your set target—you should evaluate further to identify the underlying problems. While the initial reaction might be to reevaluate your entire data management strategies, examining more specific and immediately relevant factors is recommended. Issues such as data entry errors or flaws in data collection methods are often the culprits and should be addressed before considering broader strategic changes. Conclusion While managing data quality can be challenging as it costs companies a lot of time and money, it can be improved using key data quality metrics. These metrics provide a clear, quantifiable way to assess and enhance data accuracy, consistency, and reliability. Integrating a comprehensive tool like LIKE.TG can be particularly effective to enhance these efforts further. LIKE.TG enhances data management by offering features such as automated data cleansing transformations, customizable data quality rules, and thorough data profiling and validation, ensuring that data meets quality standards and is managed efficiently at scale. Start with a 14-day free trial and experience how LIKE.TG can transform your data quality management today.
The 7 Best Python ETL Tools in 2024
The 7 Best Python ETL Tools in 2024
The global big data analytics market is projected to reach a $655.53 billion valuation by 2029, compared to $241 billion in 2021. This massive growth shows how enterprises are increasingly turning to data analytics to guide various business operations. As part of this shift, enterprises rely heavily on Extract, Transform, Load (ETL)processes for turning raw data into actionable insights. These processes are a key component in data warehousing and facilitate data movement between different organizational systems, increasing data accessibility. Various ETL tools are available today, written in different languages such as Java, Apache Hadoop, and JavaScript. However, ETL with Python — a general-purpose and high-level programming language — is among the leading choices. This blog discusses what makes Python a great option for building an ETL pipeline, how you can set it up, and the best Python ETL tools and a better, no-code data integration alternative. Python ETL Tools: An Overview The phrase ‘Python ETL tools’ doesn’t refer to a single, monolithic software program. Rather, it’s a catch-all term for numerous libraries and frameworks built using Python for targeting different stages of the ETL process. These stages and their corresponding Python ETL tools are listed below: Workflow Management Tools In Python ETL, workflow management helps you schedule engineering and maintenance processes. Workflow applications such as Apache Airflow and Luigi, while not designed explicitly for ETL processes, can help you execute them through the following features: Dependency Management: By defining task dependencies, you can ensure that tasks are executed in the correct sequence. This is crucial for data integration processes where extraction must precede transformation, which in turn must precede loading. Scheduling: Scheduling ETL tasks lets you run them at defined intervals or specific times, which automates the process and ensures the availability of timely updates. Parallel Execution: Workflow management tools let you run multiple tasks concurrently so that you can process data faster. Monitoring and Logging: These tools’ monitoring dashboards and logging capabilities let you track ETL tasks’ progress and identify and fix any issues. Retry Mechanisms: These tools can automatically retry failed tasks in case of disruptions or failures to ensure data integrity. Alerting: You can set up alerts or notifications in case of task failure or other instances to proactively manage your ETL processes. Dynamic Workflows: You can configure dynamic workflows in these tools that adapt to changes in schemas, data sources, or business requirements — increasing your ETL processes’ flexibility and adaptability. Code Reusability: Thanks to modularization and code reuse, you can efficiently build ETL pipelines and maintain them over time. Integration with Python Libraries: These tools integrate seamlessly with Python libraries and packages that are designed for data processing and analytics tasks, such as pandas, NumPy, and SciPy. Extensibility: Workflow management tools’ extensibility lets you integrate with different data sources, external systems, and databases through custom operators and plugins. Tools for Moving and Processing Data Python tools that handle data movement and processing can also help you design Python ETL workflows. Here’s how: Data Extraction: BeautifulSoup, requests, and similar libraries help with web scraping and API access for obtaining data from disparate sources. Data Transformation: pandas and NumPy offer remarkable data manipulation capabilities, and NLTK and spaCy can help with text processing. Data Loading: Python has database connectors (such as SQLAlchemy) that help you load transformed data into databases. Automation and Workflow: You can automate ETL processes using Python scripts or use a workflow management tool (like Apache Airflow) as discussed above Error Handling and Logging: Python has try-except blocks to handle errors, and the logging module ensures visibility into ETL task execution. Parallel Processing: Multiprocessing and threading enable parallel task execution, improving performance for large datasets. External System Integration: Python libraries offer easy integration with cloud services (such as boto3 for AWS), ensuring hassle-free interaction with external systems in a distributed environment. Self-Contained Python ETL Toolkits Python ETL toolkits are comprehensive libraries or frameworks offering end-to-end ETL capabilities within a single package. These toolkits’ integrated functionalities help you develop and deploy Python ETL pipelines easily — here’s how: Unified Environment: These toolkits provide a cohesive environment where you can perform all stages of ETL within the same framework without having to integrate multiple libraries or tools. Simplified Development: You get high-level abstractions and intuitive APIs for common ETL tasks within these toolkits, so you don’t have to write code for them. Pre-Built Components: Self-contained Python ETL toolkits are typically equipped with pre-built modules or components for handling frequently used data formats, databases, and transformations. This saves you time and effort and eliminates the need to code from scratch. Data Connectivity: These toolkits have built-in connectors and adapters for different data sources and destinations — such as databases, cloud storage, APIs, and file formats — to ensure seamless data movement across systems. Transformation Features: There’s a wide range of transformation methods, operators, or functions within these toolkits for data manipulation, enrichment, cleansing, and aggregation. This simplifies complex data transformations. Scalability and Performance: Self-contained Python ETL toolkits are often designed to scale with increasing data volume and have optimization features to enhance performance, such as parallel processing, caching mechanisms, and distributed computing. Monitoring and Management: These toolkits may have built-in monitoring, logging, and management functionalities to effectively track ETL jobs’ progress, resolve errors, and manage inter-task dependencies. Flexible Deployment: These toolkits offer flexibility in deployment, offering support for standalone applications, containerized environments like Docker, or integration with workflow management systems such as Apache Airflow. Why Use Python for Building ETL Pipelines? Here are some of the reasons behind using Python for ETL pipeline design: Open-Source Accessibility Python has been developed on an open-source, community-based model. The Python Software Foundation is dedicated to propagating Python open-source technology. As an open-source language, Python has few restrictions when it comes to platform and run environments. It works well with different platforms and runs on Windows and Linux with minimal modifications. While there are other open-source programming languages such as Java and R, Python offers greater ease of use and a far more extensive ecosystem of libraries and frameworks. Big Data Suitability Python requires less coding than other programming languages, making it simpler to write and maintain ETL scripts. It’s also equipped with well-tested libraries for increased functionality. These libraries cater to some of the most common big data tasks, simplifying computing and analytics with packages for numerical computing, statistical analysis, visualization, machine learning, and data analysis. Other languages such as Java and Scala have frameworks like Apache Hadoop and Apache Flink to support big data processing. However, Python’s simplicity makes it more preferable for ETL pipeline development and iteration. Data Processing Speed Python is known for its high data processing speed. Its code features a simpler syntax and is easier to manage than other programming languages, resulting in faster execution of tasks. Optimizations and parallelization techniques further improve Python’s data processing performance. Lower-level languages such as C and C++ are often considered faster than Python for computational tasks. However, these languages typically require more complicated and verbose code, which ultimately slows development and affects its efficiency. Support for Unstructured Data Python also features built-in support for processing unstructured and unconventional data. Since most modern enterprise data is unstructured, Python is an organization’s key asset in this domain. Compared to other programming languages, this is where Python’s readability wins out and makes it particularly suitable for unstructured data processing. The language features resources that can effectively tackle unstructured data processing challenges. Here are a few examples: Natural Language Toolkit (NLTK): Has a suite of programs and libraries for natural language processing. spaCy: A Python library for enterprise-grade Natural Language Processing (NLP), with pre-trained models for various NLP tasks. scikit-learn: A Machine Learning (ML) library with multiple data analysis and preprocessing tools. All of The Python ETL Functionality, None of The Code With LIKE.TG, you can rapidly build, deploy, and automate ETL pipelines that are tailored to your business requirements — no coding, just a few clicks. Get started today. Start Your FREE Trial How to Build an ETL Pipeline in Python Below is an example of setting up an ETL pipeline using Python, specifically the Pandas library. The use case here involves extracting data from a CSV file, transforming it to add a new column indicating the length of text in a specific column, and then loading the transformed data into a new CSV file. Step 1: Extract Data Here, The function ‘extract_data’ uses the path to the input CSV file (‘input_file’) as its parameter. Inside the function, the ‘pd.read_csv()’ from the pandas library reads the data from the CSV file into a pandas DataFrame. The DataFrame containing the extracted data is returned. Step 2: Transform Data Here, The function ‘transform_data’ takes the extracted DataFrame (‘data’) as its parameter. Inside the function, the new column ‘text_length’ is added to the DataFrame using ‘data[‘text_column’].apply(lambda x: len(str(x)))’. This lambda function will calculate the length of the text in each row of the ‘text_column’. The transformed DataFrame is returned. Step 3: Load Data Here, The function ‘load_data’ takes the transformed DataFrame (‘data_transformed’) and the output CSV file’s path (‘output_file’) as its parameters. Inside the function, ‘data_transformed.to_csv()’ writes the transformed data to a new CSV file specified by ‘output_file’. Lastly, ‘index=False’ helps avoid writing row indices to the CSV file. Input and Output File Paths Here, two paths are specified. One to the input CSV file containing the data to be processed (‘input_file’) and the other to the output CSV file where the transformed data will be saved (‘output_file’). Executing The ETL Process Here, The Python ETL process is executed by calling the ‘extract_data’, ‘transform_data’, and ‘load_data’ functions sequentially with the appropriate arguments. The extracted data is stored in the ‘data’ DataFrame. The ‘transform_data’ function is called with the extracted (‘data’) as input, and the transformed data is stored in the ‘data_transformed’ DataFrame. Lastly, the transformed data is loaded into the output CSV file specified by ‘output_file’. Note that this code creates a very basic Python ETL pipeline. The more data an organization generates and consumes, the more complex the pipelines it will need to build and maintain. When it comes to building ETL pipelines in Python, increasing complexity can outweigh the benefits — which makes Python ETL tools a more feasible alternative. The Best Python ETL Tools in 2024 Some of the best Python ETL tools are discussed below: 1. Apache Airflow Apache Airflow is an open-source Python framework that uses Directed Acyclic Graphs (DAGs) to let users organize and manage their ETL pipelines. It supports the authoring, scheduling, and monitoring of workflows. Pros Cons DAGs combine multiple Python scripts into a dependency graph and enable parallel processing of tasks. Airflow lacks versioning of data pipelines. Users can’t redeploy a deleted Task or DAG. Airflow’s interactive user interface makes it easy to monitor ETL pipelines by visualizing and restarting workflow dependencies, successes, and failures as needed. Doesn’t preserve metadata for deleted jobs, making debugging and data management difficult. Operators can extend Airflow’s functionality to cover various use cases or enable its use as a data integration platform instead of a data tool. Users need some DevOps proficiency to get it running. 2. Luigi Luigi was originally developed by Spotify and is a Python framework that enables users to stitch multiple tasks together. Pros Cons Intuitive architecture, with jobs written in Python. There is no distribution of execution, so worker nodes are prone to overloading. Ideal for backend developers looking to automate straightforward ETL pipelines. Limited documentation and error-handling capabilities can complicate understanding and correcting task failures. Relatively easy to use with command-line interface integration. Not practical for real-time workflows due to its use of batch computing. 3. Pandas The Pandas library features the DataFrame object, a data structure that allows easy, user-friendly data manipulation. How Pandas simplifies data transformation is evident in the example of setting up ETL in Python, discussed earlier in this blog. Pros Cons Facilitates quick and easy data transformations. Offers limited extraction and loading functions. Great for small- to medium-sized datasets. Not ideal for large-scale data processing and in-memory operations. Convenient for writing simple scripts. Scalability is possible but not easy. 4. Petl Petl is ideal for meeting basic ETL requirements without advanced analytics. Pros Cons Petl uses minimal system memory and isn’t resource-intensive. Only offers basic transformation capabilities. Its extendable functionality uses simple code to add new data sources and destinations. Doesn’t handle large datasets well. Easy to use. Not suitable for use cases requiring high-speed operations or time-sensitive outcomes. 5. Bonobo Bonobo is a simple, lightweight Python ETL framework that allows users to build data pipelines via scripting. Pros Cons Bonobo doesn’t require learning new APIs, only an elementary understanding of Python. Good for simple and semi-complex data schemas but not for larger datasets. Allows rapid, parallel deployment of pipelines. Simplistic data handling that organizes data as a series of rows in nodes, making it challenging to perform analytics on the dataset as a whole. Open-source, scalable, and supports a wide range of data sources such as JSON, CSV, XLS, XML, and SQL. Still at the alpha stage with an uncertain development future. Version 0.6 was released over six years ago. 6. Pyspark As a Python API, PySpark allows users to access and use Apache Spark (the Scala programming language) directly through Python. Pros Cons PySpark is built to handle huge datasets, with features such as lazy loading, parallel processing, and Resilient Distributed Datasets (RDDs). Despite impressive transformation capabilities, PySpark has somewhat limited extract and load functionality. Supports most Apache Spark features such as DataFrame, Spark SQL, Machine Learning, Spark Core, and Streaming. Complex pipelines can require users to write their own extractors. Allows users to write ETL tasks in either a Python-like or an SQL-like form. Errors in PySpark show references to the Python code and Java stack trace errors, making debugging difficult. 7. Bubbles What differentiates Bubbles from the other Python ETL tools discussed here is its metadata-based pipeline descriptions. This framework is written in Python but isn’t limited to it and features easy usability with other languages. Pros Cons Bubbles is technologically agnostic, ensuring users can focus on ETL processes without worrying about the technology behind them or data access. Requires Python 3.3, and there are no plans of backporting it to older Python versions. Allows users to set up ETL quickly. Sometimes, composition isn’t possible when adding custom operations if the objects are from different databases As an abstract and versatile framework, Bubbles is focused on the ETL processes instead of a specific programming language. Some conversion operations are meant to be used in Python only and can be resource-intensive when used on large datasets. When Should You Use a Python ETL Tool? Python ETL tools are ideal in one or more of the following scenarios: When an organization wants to code its own ETL tool and has developers or programmers who are proficient in Python. When organizational ETL requirements are straightforward and easily executable. When ETL requirements are highly specific and only Python can cater to them effectively. LIKE.TG as a Better Alternative to Python ETL Despite their considerable benefits, most Python ETL tools also share some drawbacks, such as: These tools require substantial knowledge and proficiency in Python for building and automating custom ETL pipelines. Many tools are more suitable for small- to medium-scale processes. Some tools’ scalability and speed can be limiting factors for rapidly growing organizations. Enterprises want an intuitive interface, high processing speeds, reliability, and scalability from their ETL solutions. Additionally, automating ETL testing using Python requires skilled ETL testers with proficiency in both ETL testing methodologies and the Python programming language. Therefore, many organizations look for an alternative to standard Python ETL tools that eliminates the need for hiring and retaining professionals and the associated costs. Enter LIKE.TG. LIKE.TG offers a tried-and-tested no-code environment, a unified interface, and hassle-free integration with different data sources and destinations. Its sophisticated data cleansing and transformation capabilities allow users to quickly turn raw data into refined insights. It’s the leading Python ETL alternative for enterprises wanting to build, deploy, and maintain ETL pipelines without writing a single line of code. Ready to automate your ETL processes? Book a demo or start a FREE trial today.
Data Ingestion vs. ETL: Understanding the Difference
Data Ingestion vs. ETL: Understanding the Difference
Working with large volumes of data requires effective data management practices and tools, and two of the frequently used processes are data ingestion and ETL . Given the similarities between these two processes, non-technical people seek to understand what makes them different, often using search queries like “data ingestion vs ETL”. Data ingestion focuses on the initial collection and import of data, preparing it for storage or future use. ETL, on the other hand, takes this process further by not only ingesting data but also transforming it. The transformation involves cleaning the data to remove inaccuracies or irrelevant information, structuring it into a predefined schema for easy querying, and adding valuable context before loading it into its destination, such as a data warehouse. Let’s have a closer look at data ingestion and ETL to understand how they are different and how they are often used together. This will help us understand their roles in a modern data pipeline architecture. What is Data Ingestion? Data ingestion is the process of collecting, importing, and transferring data from different sources such as files, databases, and streaming platforms into a storage or processing system It’s an initial step in the data processing pipeline, where raw data from sources such as files, streams, APIs, or databases is acquired and prepared for further analysis and storage. For instance, data ingestion for a retail company would involve collecting sales data from sources like mobile apps, e-commerce platforms, and customer feedback forms that would include product information, customer profiles, transaction records, and inventory updates. The data ingestion process would then involve extracting data from each source and loading it into a centralized data repository. There are two types of data ingestion techniques: Batch data ingestion: It involves collecting and moving data at regular intervals. Streaming data ingestion: This includes collecting data and loading it into the target repository in real time. is What is ETL? Extract, transform, and load (ETL) is a type of data integration process that was standardized in the 1970s. It involves extracting data from multiple sources, transforming it into a consistent format, and finally, loading it into the target system, which is typically a database, a data warehouse, or a data lake.Extraction involves retrieving data from different source systems such as APIs, files, databases, or streams. This step requires querying databases or reading files to gather the essential information. Transformation involves converting the extracted data into a format suitable for analysis and reporting. Some common transformation operations include normalization, data cleansing, aggregation, and enrichment. Finally, loading involves moving the transformed data into the target system for reporting or BI analysis. More recently, cloud computing has made it possible to flip the final two stages of ETL so that it works in the sequence Extract, Load, and Transform (ELT). However, the primary objective remains the same: integrate data from different sources, organize it into a standardized format or structure, and finally prepare it for analysis and decision-making. Data Ingestion vs. ETL: Differences Both these processes help improve the data knowledge of an organization as they change the data to the right format. Moreover, ETL and data ingestion both involve considerations for data quality. ETL emphasizes deduplication, data cleansing, and validation to ensure consistency and accuracy. Similarly, data ingestion focuses on acquiring raw data reliably. Despite all the similarities, data ingestion and ETL have some clear differences. For starters, the goal with ETL is to extract, transform, and load data into the target repository in a consistent format to maintain data quality and integrity. On the other hand, data ingestion aims to gather and import raw data from different sources into a centralized repository for further analysis and processing. Here are some more differences between data ingestion and ETL: Data ingestion precedes ETL in the data processing pipeline and serves as the initial step in aggregating raw data. ETL comes later and aims to prepare data for analysis and reporting. ETL involves data transformation, cleansing, and integration activities, while data ingestion involves data movement. The aim of data ingestion is to collect raw data, which might still have many quality issues. However, ETL always cleans the information and changes it into the right format before loading it into the target system. Data ingestion processes almost always trigger processes in other systems, while ETL pipelines end right after loading data into the target system. Data ingestion supports both batch and real-time processing, while ETL usually moves data in batches on a regular schedule. Key Considerations for Choosing Between Data Ingestion and ETL Real-time data requirements: Data ingestion is ideal in this case as it facilitates real-time or near-real time processing better. It allows us to ingest and analyze data streams as they arrive. This proves beneficial in decision making. Batch processing cases: ETL is more suited to batch processing cases where data is collected and processed in batches. This easily helps manage large volumes of data efficiently as it applies transformations and loading data into the target systems at scheduled intervals. Structured data requirements: ETL can easily extract both structured and unstructured data from multiple sources. Hence, it can be used when there’s a need to extract, transform, and load data from structured sources like relational databases. Predictable data processing: The characteristics like scalability and cost-effectiveness make ETL an ideal choice for predictable data processing tasks. Organizations can schedule ETL jobs during off-peak hours when the system loads are low. This reduces operational costs and optimizes resource utilization. Compatible source and target system: When source and target systems are compatible and require little to no transformation, data ingestion is the way to go. Data ingestion allows companies to ingest the data directly into the target system without manipulation of any kind. Data ingestion or ETL? Both! With the ongoing debate on data ingestion vs ETL, it is essential to understand that it’s not about choosing one over the other. Instead, both play a key role in the data lifecycle and complement each other for seamless data flow and processing. Here’s why choosing both data ingestion and ETL is a wise approach: Data ingestion ensures that every piece of data, no matter its source, is captured. This inclusiveness is needed because organizations rely on a wide variety of data types and sources to inform their decisions. While data ingestion gathers the data, ETL transforms this raw data into a format that’s ready for analysis. Without ETL, the data might remain in a state that’s difficult or impossible to analyze effectively. It ensures data accuracy and reliability by standardizing formats and cleaning up any inconsistencies. To sum up, data ingestion helps kickstart the data integration and management process by capturing raw information. ETL further transforms this data into valuable information. Together, they enable organizations to carry out strategic planning and make informed decisions. Benefits of Data Ingestion and ETL Data ingestion and ETL provide several benefits for businesses, enabling them to effectively handle and utilize their data. Some of the key benefits include; Real-time Analytics: Data ingestion and ETL (streaming) support real-time processing. This means businesses can process and analyze data as it arrives, thus facilitating timely responses to events. Ingesting and processing data continuously helps organizations to respond promptly to changing business conditions. Scalability and flexibility: Data ingestion and ETL make it easier for organizations to scale data processing and storage by enabling them to handle massive amounts of data from diverse sources efficiently. Using parallel processing and optimization techniques, companies can accelerate data processing and ingestion workflows. Maintains data integrity and data quality assurance: Apart from collecting data, ETL and data ingestion processes also include mechanisms that ensure data quality and integrity. This can include data cleansing, validation, deduplication, and error handling. Considering these, it’s easier to prevent issues and improve the overall reliability of the data analytics and reporting. Cost Efficiency: Operational costs associated with data management can be reduced using specialized ETL tools and data ingestion tools. These tools automate the data ingestion and ETL processes, which eliminates the need for manual intervention. Consequently, companies can achieve cost efficiency while maintaining high data quality standards. Support for Advanced Analytics: ETL and data ingestion allow the integration of advanced technologies like predictive modeling, machine learning, and data mining as they prepare and organize the data, providing the necessary groundwork. Organizations can retrieve information about valuable patterns and correlations and drive actionable insights. Data Ingestion Use Cases: Data ingestion is important in acquiring and moving data into a system for initial processing or storage. Here are some use cases where data ingestion is specifically applicable. IoT Data Management: Data ingestion is the foundational step in managing data from Internet of Things (IoT) devices. It collects, processes, and stores the large amount of data generated by these devices. Data ingestion allows the organizations to capture data from different sources in real-time or near real-time. Moreover, data digestion makes it possible to integrate the IoT data into existing data processing pipelines, cloud-based platforms, and data lakes. Customer Data Onboarding: Data ingestion integrates external customer data sources into the data infrastructure of an organization. The customer information is incorporated from different channels, including third-party vendors, marketing databases, etc. This efficient data collection allows organizations to ingest large amounts of customer data in real-time or batch processes. Ingesting data in a centralized repository helps an organization in targeted advertising campaigns and marketing initiatives. Log File Analysis: Log-based ingestion is common in performance analysis and security monitoring. Data is ingested from log files generated by systems, applications, or devices that include valuable information about user interactions and system performance. Ingesting log data enables organizations to proactive detection and response to threats. Financial Market Data Processing: Information like currency exchange rates, market indices, stock prices, and trading volumes prove essential in market analysis and risk management. Therefore, its essential to get such information from different sources into a centralized data repository. Ingesting financial market data helps an organization perform various analytical and quantitative tasks including algorithmic trading, modeling, and risk assessment. ETL Use Cases ETL processes are used in various industries for integrating data from multiple sources. Here are some common use cases of ETL: Automating Manual Workflows ETL, when implemented through ETL tools can be used to automate manual workflows. By using ETL tools organizations can design automation logic, monitor operations for continuous optimization and schedule data processing. This helps organizations to enhance efficiency, streamline operations, and reduce manual intervention in data-related tasks. Data Warehousing ETL is preferred for data warehousing as it has comprehensive data processing capabilities. It ensures quality and usability within the warehouse through quality assurance, integration of multiple sources, and management of historical data. Providing these functionalities, ETL makes sure the data in the warehouse is reliable and optimized Streamlining Data Migration Data migration can be streamlined using ETL, particularly when transferring from an on-premises system to the cloud. It begins by pulling both structured and unstructured data from a source system, then cleans and filters it, and finally loads the cleaned data into the target database. ETL helps companies move large amounts of data while ensuring proper organization and ease of use in the target system. Conclusion While different processes, organizations use data ingestion and ETL together to take full advantage of their data assets. Data ingestion facilitates the collection and storage of raw data from diverse sources, while ETL processes are needed to transform and load this data into structured repositories for analysis, reporting, and decision-making. Whether you need to ingest data from multiple sources or ETL it into your data warehouse for analysis and decision-making, you need a modern, no-code data integration solution to simplify and automate the process. This is where LIKE.TG comes into the picture with its Data Pipeline Builder. LIKE.TG Data Pipeline Builder enables you to build fully automated data pipelines to ingest data and execute ETL workflows without writing a single line of code. Streamline company-wide data integration with many native connectors, embedded data quality and governance features, built-in transformations, parallel processing ETL engine, and an intuitive UI. Execute Workflows Without a Single Line of Data Transform how you handle data. 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What is a Data Catalog? Features, Best Practices, and Benefits
What is a Data Catalog? Features, Best Practices, and Benefits
What is a Data Catalog? A data catalog is a central inventory of organizational data. It provides a comprehensive view of all data assets in an organization, including databases, datasets, files, and data pipelines. They enable organizations to efficiently manage data by facilitating discovery, lineage tracking, and governance enforcement. Establishing a data catalog is part of a broader data governance framework and includes: creating a business glossary, increasing data literacy across the company and data classification. They are usually created after a company has defined its data, labeled it, identified the relevant stakeholders responsible for data security, and assigned them access roles. Data Catalog vs. Data Dictionary A common confusion arises when data dictionaries come into the discussion. Both data catalog and data dictionary serve essential roles in data management. The former emphasizes discovery and exploration, while the latter focuses on defining and describing data elements in detail. While a data catalog serves as a centralized inventory of metadata, a data dictionary focuses on defining data elements and attributes, describing their meaning, format, and usage. The former offers a comprehensive view of an organization’s data assets. It enables data discovery and exploration by enabling users to easily search and explore available data assets. Additionally, data catalogs include features such as data lineage tracking and governance capabilities that help with data quality management and compliance. On the other hand, a data dictionary typically provides technical metadata and is commonly used as a reference for data modeling and database design. Benefits of a Data Catalog How does a data catalog benefit an organization? Are the benefits just limited to data analysts? Not really! Once implemented correctly, the benefits of a data catalog extend throughout the organization, including: Improved Data Accessibility: With a catalog of data, users can easily find and access relevant data assets for analysis and decision-making. The greater accessibility not only streamlines access to data but also and also enhances productivity. Enhanced Data Trust: Trusted data is important for effective decision-making. Acting as a repository for metadata, data catalogs facilitate metadata management and data lineage tracking. This increased transparency allows users to easily understand the meaning, origin, and quality of the data they’re working with. So, the transparency helps identify potential errors and inconsistencies, leading to more trustworthy and reliable data. Data Governance Enforcement: They also act as a platform for enforcing data governance policies, monitoring data usage, and ensuring regulatory compliance, all while promoting data discoverability and fostering a data-driven culture. Increased Collaboration and Knowledge Sharing: They improve collaboration and communication among data stakeholders by providing a platform for sharing knowledge and documenting data assets. Reduced Data Redundancy and Duplication: After collecting data, catalogs help organizations identify and eliminate redundant or duplicate data assets and reduce storage costs. What Does a Data Catalog Include? Naturally, the next questions usually are how a data catalog works and what it’s made of? First, let’s look at what information it contains. A data catalog consists of various types of metadata, including: Key Components Operational metadata: This is also known as process metadata. It includes information about the execution of processes and workflows within the system. Operational metadata often includes timestamps, execution logs, transaction IDs, resource usage metrics, and system configuration settings. It provides a lineage of data to allow analysts to track a data asset’s recency and relevancy. Technical metadata: Also called structural metadata, this data type outlines how data is organized in a system. It includes details like the format, structure, and characteristics of data elements, like data types, field lengths, formats, keys, indexes, relationships, and storage locations. This metadata is essential for understanding whether data manipulation is necessary before analysis. Business metadata: Business metadata provides business context and meaning to data assets, such as their suitability for a task and overall value. It typically includes data definitions, business rules, data ownership, usage policies, and business glossary terms. How Does a Data Catalog Work? A data catalog works by collecting, organizing, and providing access to metadata about an organization’s data assets. Here’s how it typically operates: Data Ingestion: Metadata from various sources, such as databases, data warehouses, data lakes, and files, is ingested into it. Metadata Organization: The extracted metadata is organized and stored within the catalog. This functionality includes data definitions, schema details, data lineage, and usage statistics. Data Discovery: Users can search and explore the repository to discover relevant data assets based on their metadata attributes, keywords, or tags. This feature allows users to find the data they need quickly and efficiently. Collaboration: Many catalogs offer features to support and foster collaboration and knowledge sharing. These features could be anything from annotations and comments to ratings and reviews. Data Lineage Tracking: It tracks the lineage of data, showing how it moves and transforms across different systems and processes. This capability provides insights into data provenance and helps users understand the origin and impact of the data. Data Governance: It provides mechanisms for defining and implementing governance rules that administrators can use to enforce data governance policies and controls, ensuring that data is managed and used in compliance with organizational policies and regulatory requirements. How to Build a Data Catalog? Creating a catalog involves multiple important steps. Requirement Gathering: The first step is all about identifying the organization’s data management needs and objectives. Involving stakeholders from the outset simplifies the process of defining the requirements and understanding why the organization needs a centralized repository for data assets. Data Discovery: The next step is identifying and inventorying all data sources within the organization, including databases, data lakes, files, and applications, to understand the scope of the data catalog. Metadata Collection: Next, users harvest metadata from the identified data sources, including definitions, schema information, and data lineage. Metadata can also be collected via manual curation in cases where data is sensitive or complex. Metadata Standardization: Standardization and normalization of the collected metadata come next. It involves defining metadata standards, mappings, and taxonomies to harmonize metadata attributes. This step ensures consistency and compatibility across different data sources. Metadata Enrichment: This part involves enhancing metadata with additional contextual information, such as business glossary terms, data classifications, and data usage policies. Metadata Storage: Establishing a centralized repository where users can store, organize, and access the collected metadata. Data Catalog Population: Next, users populate the data catalog with standardized and enriched metadata. User Access and Governance: Administrators then implement data governance policies and define access controls and permissions to manage access rights and modify the data catalog. User Training and Adoption: Team leads also provide training and support to users to help them understand how to navigate and utilize the data catalog effectively for their data management and analytics tasks. Encourage user adoption through communication and outreach efforts. Continuous Maintenance and Updates: Data stewards regularly update and maintain the catalog. Ongoing metadata management, data profiling, and data quality assessment activities ensure the accuracy and relevance of the cataloged information. Having an effective data governance strategy helps greatly in implementing these steps. Since a data catalog is part of a larger governance strategy, stakeholder buy-in, effective data collection, and literacy are needed to make these instruments work. Challenges in Implementing a Data Catalog and How to Avoid Them Common challenges in adopting a data catalog include: Data Silos: Data may be scattered across various systems and departments, leading to data silos that hinder the effectiveness of the data catalog. Data Quality Issues: Inaccurate, incomplete, or inconsistent metadata can undermine the usability and trustworthiness of the data catalog. User Adoption: Lack of awareness, training, or perceived value may result in low user adoption rates, limiting the impact of the data catalog on organizational data management practices. Best Practices To overcome these challenges, data leaders within companies can: Promote Effective Data Collection: Implement processes and technologies to effectively integrate data from disparate sources, breaking down data silos and providing a unified view of the organization’s data assets. Establish High Data Quality Standards: Define and enforce quality standards to ensure that metadata in the data catalog is accurate, complete, and consistent. Implement data profiling and cleansing techniques to proactively identify and address data quality issues. Provide User Training and Create a Data Culture: Offer comprehensive training programs, documentation, and create a data-driven culture to educate users about the benefits and capabilities of data governance measures. Highlight real use cases and success stories to demonstrate the value of the data catalog in improving data management and decision-making processes. Additionally, involve users in the design and development process to ensure that it meets their needs and preferences. Data Catalog Use Cases Let’s look at some use cases across multiple industries: Understanding an asset’s history and improved compliance Compliance officers can rely on the organization’s data repository to ensure data integrity. Utilizing the data lineage feature, they gain invaluable insights into the origin, movement, and transformations of data across disparate systems and processes. Officers can verify the accuracy and reliability of reports and ensure compliance with regulatory requirements. They can also identify potential vulnerabilities, assess the impact of data breaches or system failures, and implement risk mitigation strategies effectively. Empowering self-service analytics In certain fast-paced sectors like healthcare, medical researchers, clinicians, and administrators require timely access to data for diagnosis and recommendations. Through a data catalog, they can quickly discover and access curated healthcare datasets, patient records, and clinical trial data. With intuitive search capabilities and detailed metadata provided by the data catalog, researchers can quickly find relevant data assets based on their research needs and objectives. Improved collaboration Usually, various teams, including marketing, sales, and finance, must collaborate on a campaign. Using data stored in a central location, members from different departments can access and share relevant customer data, transaction records, and demographic information in a single place. As the project progresses, data scientists step in to analyze the shared datasets. They apply advanced analytics techniques to identify patterns and trends in customer behavior. They then work with the marketing and sales teams to develop targeted marketing campaigns and personalized promotions based on the insights derived from the data analysis. Data monetization A telecommunications company can use its catalog to identify customer usage data, including call records, data usage patterns, and location information. Once identified, the team can categorize the customer data into valuable datasets for monetization. By packaging and selling anonymized and aggregated customer data, the company provides valuable insights into consumer behavior, demographics, and mobility patterns. Data Catalog Tools Data catalog tools are essential in supporting and implementing a data governance strategy. Modern tools have extensive features while being very easy to setup and use. However, not all tools are equal, and deciding on one can be difficult. So, a comprehensive software should offer the following key features: Metadata Collection and Management: This includes capabilities for harvesting metadata from various cloud and on-premises data sources, including databases, data lakes, files, and applications. Data Discovery: Intuitive search and browse functionalities to discover and explore data assets based on metadata attributes, keywords, business glossary, or tags. Data Lineage Tracking: It should be able to track the lineage of data, showing how data moves and transforms across different systems and processes. Data Governance Enforcement: The solution should have enforcement for data governance policies and controls, like data classification, access controls, and compliance regulations. AI- powered Automation: A robust tool can automate tasks ranging from data ingestion and metadata storage to business glossary creation using the power of AI. Analysts can also use AI to provide in-tool recommendations and auto-naming capabilities. Collaboration and Sharing: It should allow users to collaborate and share insights via a business glossary, documentation, ratings, and annotations about data assets. Robust Integration Capabilities: Integrating with other data management and analytics tools, such as data integration, visualization, and machine learning platforms. It should also support REST APIs for external connectivity. Security and Compliance: Built-in security features and compliance controls, including encryption, data masking, and audit logging. LIKE.TG – Data Catalog Tool with end-to-end Capabilities If ‘you’re looking to invest in data governance, off-the-shelf tools like LIKE.TG help streamline the entire process. LIKE.TG Data Governance provides a central platform for managing your company data assets without writing any code. Powered by AI, it has multiple features for streamlining the entire governance process. The AI-boosted features include: Data discoverability, Data enrichment, Data Profiling, and a Business glossary. LIKE.TG Data Governance is part of LIKE.TG Data Stack, our end-to-end data management platform. It empowers business users to manage the entire data management project in a single tool, from ETL/ELT to data warehousing and analytics—all code-free. Combined with award-winning customer care, LIKE.TG is the preferred choice for companies investing in data governance. Want to see how LIKE.TG can help you create a robust data governance strategy? Schedule a personalized demo. Learn more about our data management and governance platform.
Enterprise Data Management (EDM): Strategy, Benefits, Best Practices
Enterprise Data Management (EDM): Strategy, Benefits, Best Practices
This article covers everything about enterprise data management, including its definition, components, comparison with master data management, benefits, and best practices. What Is Enterprise Data Management (EDM)? Enterprise data management (EDM) is a holistic approach to inventorying, handling, and governing your organization’s data across its entire lifecycle to drive decision-making and achieve business goals. It provides a strategic framework to manage enterprise data with the highest standards of data quality, security, and accessibility. This means that it includes all the tools, processes, and even people that make it easy for your organization to work with data. It’s not a single person’s duty to manage enterprise data—in fact, its sheer volume requires a dedicated team of cross-functional personnel. Consequently, managing enterprise data is generally the responsibility of database administrators (DBAs), data scientists, IT administrators, and data stewards. This is not an exhaustive list, and the specific roles and responsibilities can vary depending on the size and structure of your organization. Why is Enterprise Data Management Important? The increasing digitization of business operations has led to the generation of massive amounts of data from various sources, such as customer interactions, transactions, social media, sensors, and more. This data, often referred to as big data, holds valuable insights that you can leverage to gain a competitive edge. For example, with a data warehouse and solid foundation for business intelligence (BI) and analytics, you can respond quickly to changing market conditions, emerging trends, and evolving customer preferences. Data breaches and regulatory compliance are also growing concerns. Navigating this complex landscape without establishing robust security measures and a data governance framework exposes your organization to financial and legal repercussions. As such, organizations need a formalized approach to data management, especially at the enterprise level. They need a dependable enterprise data management system—a combination of frameworks, programs, platforms, software, and tools—to use data to their advantage. Craft an Effective Enterprise Data Management Strategy A robust enterprise data management strategy is a prerequisite to ensuring the seamless and secure handling of information across the organization. Download this whitepaper and create an end-to-end data management strategy for your business. Download Whitepaper Master Data Management vs. Enterprise Data Management Together, enterprise data management and master data management (MDM) offer effective ways to overcome data challenges, enabling you to harness your data’s full potential. Both aim to enhance data governance, improve data quality, and ensure that data is accurate and consistent across the organization. However, it’s also important to note that they serve different purposes and have distinct functionalities. First, enterprise data management takes on a holistic approach—it serves as the overarching strategy, eliminating the chaos of siloed information and conflicting versions of the truth. It focuses on establishing policies and processes throughout the entire data lifecycle, from acquisition and storage to analysis and utilization. On the other hand, master data management complements it by focusing on the master data. And second, enterprise data management accounts for all data types, including structured, semi-structured, and unstructured data. In contrast, master data management includes core entities like customers, products, employees, and other key elements that are shared and used across the organization. The table below summarizes master data management vs. enterprise data management: Master Data Management (MDM) Enterprise Data Management (EDM) Scope Creating and managing a single version of specific critical business data (master data). Management of all enterprise data, including master data. Focus Area Ensuring the accuracy and consistency of a limited set of critical data. Takes a holistic approach to data quality, security, and governance. Data Types Primarily deals with core entities like customers, products, employees, etc. Addresses various types of data, including structured, unstructured, and semi-structured data. Applicability Well-suited for organizations with a need for precise management of specific data entities. Suitable for organizations seeking a comprehensive strategy for managing diverse data types across all business areas. Components of Enterprise Data Management Generally speaking, the components of enterprise data management build upon the core principles of data management, which means there’s a bit of an overlap between the two. These components provide specific functionalities that contribute to a comprehensive strategy for enterprise data management. The main components of enterprise data management include: Data Governance Data governance sets the ground rules for data ownership, access, and usage across your organization. Building a data catalog and making clear data management policies enables you to handle data responsibly and ensure compliance with regulations. Data Integration It’s commonplace for data to be scattered across departments and business units. Data integration bridges these gaps as it eliminates silos, combining information from various sources into a unified, holistic view of your organization. Data Quality Management Not all data is created equal. Inaccurate or inconsistent information leads to flawed decisions. Data quality management enables you to implement processes for data cleansing, validation, and ongoing monitoring, providing your teams with reliable data that’s fit for analysis. Master Data Management To maintain the integrity and coherence of critical business information, such as clients, products, and workforce details, you need master data management. Your teams are in a better position to make more informed decisions with accurate master data. MDM also helps organizations achieve a single source of truth (SSOT) that streamlines company-wide collaboration. Metadata Management Data is valuable, but understanding what that data means is invaluable for organizations. Functioning as a data dictionary, metadata management defines the structure and meaning of your data assets. It also facilitates effective data discovery and knowledge sharing within the organization. Data Security and Privacy Enterprise data management goes beyond organizing and storing data; it also ensures data security and privacy. The ever-evolving regulatory environment means that your organization must always be capable of navigating a changing set of rules and standards that govern data. Enterprise Data Management Strategy An enterprise data management strategy is a comprehensive plan outlining how your organization will handle data throughout its lifecycle. It’s a roadmap that covers the acquisition, storage, integration, processing, protection, access, and utilization of data to ensure it becomes a valuable asset for your business. Enterprise data management goes beyond the technical aspects of handling data—your EDM strategy must also take into account the human factors involved in managing enterprise data. In other words, it should foster a data-driven culture that prioritizes communication, collaboration, and ongoing training with the goal of empowering your teams so they can leverage data for organizational success. Formulating an Enterprise Data Management Strategy Because enterprise data management demands a tailored approach, there’s no one-size-fits-all strategy. Here’s a high-level blueprint that serves as a guide to creating an enterprise data management strategy: Business Goals and Data Needs: Start by aligning your EDM strategy with your organization’s overall business goals. Identify the specific data needs that will support achieving these goals. What questions do you need your data to answer? Data Inventory and Governance: Get a clear picture of your current data landscape. This includes identifying and mapping all your data sources, understanding their formats, assessing their quality, defining ownership, and establishing security and access controls. Change Management and Training: Shift your company towards a data-driven culture and equip your employees with data literacy skills by providing ongoing training programs. Technology and Tools: Equip your team with the right software and infrastructure for managing enterprise data at scale. This includes data management platforms, data integration tools, and other solutions. Metrics and Performance Monitoring: Define key performance indicators to track the effectiveness of your enterprise data management strategy and identify areas for improvement. Craft an Effective Enterprise Data Management Strategy A robust enterprise data management strategy is a prerequisite to ensuring the seamless and secure handling of information across the organization. Download this whitepaper and create an end-to-end data management strategy for your business. Download Whitepaper The Benefits of Enterprise Data Management A successful enterprise data management strategy offers several benefits. These include: Improved Decision-Making Imagine marketing campaigns targeted at the wrong customer segments due to inaccurate data. However, with a centralized, clean pool of data, your teams are in the ideal position to generate insights that inform decision-making. Business decisions directly affect the bottom line—with an effective enterprise data management system, the decision-makers in your organization have the power to not only boost innovation but also mitigate risks associated with data breaches and non-compliance. Enhanced Operational Efficiency Data silos across the enterprise mean isolated departments working with incomplete or potentially inconsistent information. Breaking down these silos and achieving a SSOT requires a centralized repository that acts as a single point of entry and access for all departments. Strategically storing and managing enterprise data eliminates these silos and inconsistencies, enabling seamless data sharing and collaboration across departments. This translates to streamlined workflows, reduced errors, faster completion times, and reduced costs. Strengthened Compliance With complete control over your data, it’s much easier to make way for data governance practices, access controls, and data retention policies. And when implemented properly, these practices help your organization comply with various data privacy regulations, like GDPR or CCPA, and minimize legal risks. Additionally, a well-managed data infrastructure facilitates efficient internal and external audits as it simplifies the complexities in data collection and verification during compliance checks. Being transparent about data security and privacy not only demonstrates compliance with regulatory requirements but also strengthens your enterprise’s reputation. Enterprise Data Management Challenges When implemented right, an enterprise data management strategy has the potential to empower your organization to leverage trusted data for its data-driven initiatives. However, implementing it comes with its own set of challenges, chief among which are the following: Eliminating data silos across the enterprise Enterprise data often gets compartmentalized within departments and systems, creating isolated silos. These silos make it difficult to get a unified view of your organization’s data, hindering accurate data analysis and decision-making. Integrating company-wide data Imagine managing enterprise data from dozens of departments, each with its own systems and formats. Customer information might be scattered across marketing databases, sales CRM, and loyalty programs. Financial data could reside in separate accounting and ERP systems. The challenge lies not only in combining data from multiple sources but doing so in a way without compromising its integrity. Improving data quality Enterprise data can be a messy affair, especially when it comes to ensuring data quality. Incomplete records, inconsistencies, and outdated information mean businesses risk security vulnerabilities, wasted resources, and ultimately, customer dissatisfaction. The complexity of data ecosystems in many enterprises further amplifies the challenge. Complying with regulations One of the biggest challenges, especially in heavily regulated industries, is steering through the regulatory landscape. Implementing and maintaining processes and systems that align with these diverse and changing requirements can be resource-intensive. Additionally, different regulations sometimes have conflicting or overlapping demands, posing a challenge in creating a comprehensive compliance strategy. Modernizing legacy systems EDM requires that there’s a clear understanding of data origin and transformations. However, legacy systems store data in outdated formats or proprietary databases and lack proper documentation on how data flows through the system, where it originates, and how it’s transformed. The lack of data lineage makes it challenging to understand the meaning of data and establish its trustworthiness, and migrating this data to a modern system requires careful planning and execution to retain its accuracy. Finding and retaining skilled data professionals Managing enterprise data requires qualified professionals who understand data architecture, best practices, and the specific tools used by the organization. Similarly, developing and executing a successful data strategy also needs experienced personnel. However, the demand for skilled data professionals far exceeds the available talent pool, making it challenging for organizations to attract and retain top talent. LIKE.TG's No-Code Data Management Platform Whether it's extracting and integrating unstructured data, API management, building a custom data warehouse, or EDI management, LIKE.TG's 100% no-code platform allows you to manage and govern your data with ease. Learn More What is an Enterprise Data Management Platform? Enterprise data management platforms are software systems that help businesses in managing the lifecycle of their data. Different platforms offer different levels of convenience and features; some are fully automated, while others still require you to write scripts to integrate and manage data. For example, LIKE.TG is an automated data management platform that enables you to manage enterprise data from end-to-end—without writing a single line of code. How Do Enterprise Data Management Solutions Help Businesses? Enterprise data management software helps businesses simplify and automate several tasks. For example: Automatically extracting unstructured data from various sources using AI. Building ETL pipelines in an intuitive, drag-and-drop UI. Moving data seamlessly from on-premises systems to the cloud environment. Improving data quality management and governing enterprise data. Integrating with legacy systems to retrieve data and modernizing the enterprise data architecture. Enterprise Data Management Best Practices The success of an enterprise data management program doesn’t rely solely on managing data but also on the people who are tasked to oversee it. So, it’s important to incorporate some best practices into your EDM program. Secure a senior leader as an enterprise data management champion to drive adoption across the organization. Define clear goals, understand what your organization wants to achieve with its data, and communicate it to all stakeholders. Educate and provide the requisite training to everyone, regardless of technical background, to understand, interpret, and leverage data effectively. Implement a data catalog to understand what data you have, where it resides, and how it’s used. Prioritize data security, privacy, and governance. Implement procedures that enable access to accurate and timely data. Manage Enterprise Data from End-to-End with LIKE.TG Enterprise data management includes several complex tasks, such as extracting unstructured data from disparate sources, building data pipelines for data integration and movement, managing data warehouses and other destination systems, designing and managing APIs, and the list goes on. However, what simplifies and automates these tasks is enterprise data management software—and one such solution that does it the best is LIKE.TG. LIKE.TG is an end-to-end data management platform that allows you to manage enterprise data in a single, unified UI. With LIKE.TG, you can: Extract and manage unstructured data with ease Integrate data between your systems, whether they’re on-premises or in the cloud, via ETL, ELT, CDC, APIs Improve data quality and prepare it for analytics, reporting, and BI Design, build, and deploy a custom enterprise data warehouse in a matter of days Build, publish, and monitor APIs from a centralized wizard Catalog, enrich, structure, and store your data while enabling secure access to it and sharing it within your organization Simplify building, parsing, and processing EDI documents with your trading partners And much more—all without writing a single line of code. Simplify enterprise data management with LIKE.TG. Download a 14-day free trial or signup for a free demo to get started.
All You Need to Know About Data Completeness 
All You Need to Know About Data Completeness 
Data completeness plays a pivotal role in the accuracy and reliability of insights derived from data, that ultimately guide strategic decision-making. This term encompasses having all the data, ensuring access to the right data in its entirety, to avoid biased or misinformed choices. Even a single missing or inaccurate data point can skew results, leading to misguided conclusions, potentially leading to losses or missed opportunities. This blog takes a deep dive into the concept of data completeness, exploring its importance, common challenges, and effective strategies to ensure that datasets are comprehensive and reliable. What is Data Completeness? Data completeness refers to the extent to which all necessary information is present in a dataset. It indicates whether there are any missing values or gaps in the data. When all relevant data points are included, a dataset is considered complete. In contrast, incomplete data contains missing or empty fields, which can hinder analysis and decision-making. Examples of Incomplete Data Survey Data with Missing Responses Customer Database with Inconsistent Entries Financial Records with Incomplete Transactions The Importance of Complete Data When it comes to drawing conclusions and making informed decisions, data completeness matters more than businesses often realize. Data Completeness leads to: Improved Accuracy: Complete data ensures that analyses, models, and decisions are based on the most accurate representation of the situation. Incomplete data may lead to skewed results or erroneous conclusions. Increased Reliability: With complete data, findings and predictions gain higher reliability, minimizing the likelihood of errors stemming from data gaps and enhancing the trustworthiness of results. Optimized Decision-making: Complete data empowers decision-makers with the necessary information to make informed and timely decisions. It reduces uncertainty and enables stakeholders to assess risks and opportunities more accurately. Long-term Planning: Complete datasets support long-term planning efforts by providing reliable historical data, enabling organizations to identify trends and make informed projections for the future. Higher Customer Satisfaction: Complete data supports better understanding of customer needs and preferences, enabling organizations to tailor products, services, and experiences effectively. The Role of Data Completeness in Data Quality Completeness is one of the six primary dimensions of data quality assessment. Data quality is a broader term that encompasses various aspects of data, including completeness, accuracy, consistency, timeliness, and relevance, among others. It represents the overall condition of data and its fitness for use in a specific context or application. Data completeness, on the other hand, refers to the extent to which all required data elements or attributes are present and available in a dataset. Data completeness is a measure that directly affects the accuracy and reliability of data. When important attributes or fields are missing, it can lead to erroneous analyses and incorrect conclusions. Incomplete data may also skew statistical measures, such as averages or correlations, potentially leading to flawed insights. Rather than engaging in the data quality vs. data completeness debate, it is crucial to recognize that prioritizing data completeness is fundamental for ensuring high data quality. Data Completeness vs Data Accuracy vs Data Consistency Understanding the differences between data completeness, data accuracy, and data consistency is crucial for ensuring the quality and reliability of data in any organization. Here’s a comparison table highlighting the differences between data completeness, data accuracy, and data consistency: Aspect Data Completeness Data Accuracy Data Consistency Definition Presence of all required data elements or attributes in a dataset. Correctness, precision, and reliability of data values. Uniformity and conformity of data across different databases, systems, or applications. Focus Ensures all expected data points are present without any missing values. Ensures data values reflect real-world entities accurately and reliably. Ensures data remains synchronized and coherent across various sources or systems. Concerns Missing data points, gaps in datasets. Errors, discrepancies, inconsistencies in data values. Conflicts, contradictions, discrepancies between datasets or systems. Importance Essential for comprehensive analysis and decision-making. Critical for making informed decisions and accurate reporting. Vital for reliable analysis, preventing errors, and ensuring trust in data. Example Ensuring all sales transactions are recorded in a sales database. Verifying that customer contact information is correctly entered in a CRM system. Ensuring product prices are consistent across different sales channels. Mitigation Implementing data validation checks, data collection protocols. Data cleansing, verification against reliable sources. Implementing data integration strategies, synchronization mechanisms. How To Determine and Measure Data Completeness There are several approaches to assess data completeness, including attribute-level and record-level approaches, as well as techniques like data sampling and data profiling. Here’s an overview of each approach: Attribute-level Approach In the attribute-level approach, each individual data attribute or field within a dataset is examined to determine its completeness. To measure completeness at this level, users can calculate the percentage of non-null or non-missing values for each attribute. For categorical attributes, users may also look for the presence of all expected categories or values. Example: A dataset contains customer information, including attributes like name, age, email, and phone number. To measure completeness at the attribute level, one would examine each attribute to see how many records have missing values. For instance, if 90% of the records have a value for the “age” attribute, but only 70% have an email address, the email attribute would be considered less complete. Record-level Approach In the record-level approach, entire records or rows of data are evaluated for completeness. This involves assessing whether each record contains all the necessary attributes or fields, and if those fields are populated with meaningful data. Completeness can be measured by calculating the percentage of fully populated records in the dataset. Example: Continuing with the customer information dataset example, with the record-level approach, each record is assessed as a whole. If a record is missing any essential attribute (e.g., name or email), it would be considered incomplete. For instance, if 70% of records have non-null name and email, the dataset will be 70% complete. Data Sampling Data sampling involves selecting a subset of data from the larger dataset for analysis. Sampling can be random or stratified, depending on the characteristics of the dataset and the objectives of the analysis. By analyzing a sample of the data, you can infer the completeness of the entire dataset, assuming the sample is representative. Example: Let’s say there’s a massive dataset with millions of records. Instead of analyzing the entire dataset, one might randomly sample 1,000 records and assess completeness within this sample. If the sample is representative of the overall dataset, findings can be extrapolated to estimate completeness across the entire dataset. Data Profiling Data profiling is a systematic analysis of the structure, content, and quality of a dataset. It involves examining various statistical properties of the data, such as distributions, frequencies, and summary statistics. Profiling can help identify frequency of missing values, outliers, duplicates, and other data quality issues that may affect completeness. Tools like histograms, summary statistics, frequency tables, and outlier detection algorithms can be used for data profiling. Example: Using data profiling tools or techniques, one can generate summary statistics and visualizations to identify frequency of missing values across different attributes. For instance, a histogram could be generated showing the distribution of missing values for each attribute or calculating the percentage of missing values for each attribute. 5 Common Challenges in Ensuring Data Completeness Data Entry Errors: Human errors during data entry, such as typos, missing values, or incorrect formatting. Incomplete datasets may contain missing values due to various reasons, including equipment malfunctions, respondent non-response, or data collection errors. Data Integration Issues: Combining data from multiple sources can cause incompatibilities in data structures or identifiers, which can lead to incomplete or inconsistent datasets. Data Quality Control: Inadequate quality control processes can lead to incomplete data, as errors may go undetected during data collection or processing. Lack of Data Governance: Absence of clear data governance policies and procedures can result in inconsistent data definitions, ownership issues, and poor data management practices, ultimately leading to incomplete datasets. Obsolete Data Systems and Architectures: Inadequate infrastructure or outdated technologies may hinder data collection, processing, and storage. Incomplete data sets can also be due to data privacy regulations and compliance requirements which may limit access to certain data. Strategies to Ensure Data Completeness Establish Clear Data Entry Protocols: Organizations should develop clear guidelines and protocols for data entry to ensure consistency and accuracy. This includes defining data fields, formats, and validation rules to minimize errors during data entry. Implement Data Validation Checks: Automated data validation checks should be implemented to identify incomplete or inaccurate data entries in real-time. This can include range checks, format checks, and cross-field validations to ensure data accuracy and completeness. Regular Data Audits: Conducting regular audits of the data can help identify incomplete or missing data points. These audits should involve comparing the dataset against predefined standards or benchmarks to ensure completeness and accuracy. Use Data Profiling Tools: Data profiling tools can access the contents of a dataset, providing statistics such as minimum and maximum values, unique value count, missing value count etc. By leveraging these tools, organizations can proactively address data completeness issues and take corrective actions. Implement Data Quality Monitoring: Establishing a robust data quality monitoring process allows organizations to continuously monitor the completeness of their data. Alerts and notifications can be set up to flag any deviations from expected data completeness levels. Incorporate Data Governance Policies: Implementing data governance policies ensures that data completeness requirements are clearly defined and enforced across the organization. This includes assigning responsibilities for data stewardship and establishing processes for data quality management. Data Enrichment Strategies: In cases where data completeness is compromised, organizations can employ data enrichment techniques to fill in missing data points. This may involve integrating external data sources or using algorithms to extrapolate missing values based on existing data. Using Automated Tools for Complete Data Automated tools play a crucial role in ensuring the completeness and reliability of data across various domains. These tools facilitate the collection, processing, and analysis of large datasets efficiently, enabling organizations to derive valuable insights and make informed decisions. By automating tasks such as data cleaning, integration, and analysis, these tools streamline workflows and minimize errors, resulting in more accurate and actionable information. Additionally, automated data visualization enables stakeholders to understand complex patterns and trends quickly, facilitating communication and decision-making processes. Moreover, automated tools help organizations maintain data security and compliance with regulations, mitigating risks associated with data handling. LIKE.TG: Ensuring Data Completeness with Advanced No-Code Data Management LIKE.TG offers an end-to-end no-code data management platform equipped with advanced and automated capabilities for data integration, extraction, and preparation. With a wide range of features, LIKE.TG empowers users to create and maintain automated data pipelines that deliver accurate and timely data. With LIKE.TG, users can seamlessly extract and cleanse data from unstructured sources, leveraging AI-powered document processing capabilities. Users can effortlessly integrate data from diverse file sources and database providers, supported by a data pipeline builder that accommodates various formats, systems, and transfer protocols. This reduces the challenge of incompatibilities in data structures or identifiers, which often lead to incomplete or inconsistent datasets. Through the LIKE.TG Dataprep feature, users can cleanse, transform, and validate extracted data with point-and-click navigation, supported by a rich set of transformations including join, union, lookup, and aggregation. With attributes like active profiling, data quality rules, and preview-centric grids, LIKE.TG ensures data cleanliness, uniqueness, and completeness, providing users with attribute-level profile and vivid graphical representations to easily identify patterns of completeness or lack thereof. LIKE.TG also offers ease of integration, allowing users to effortlessly utilize cleaned and transformed data in analytics platforms, thus enabling informed decision-making based on comprehensive and reliable data. Achieve data completeness effortlessly with LIKE.TG today – Book a personalized demo now!
Star Schema Vs. Snowflake Schema: 4 Key Differences
Star Schema Vs. Snowflake Schema: 4 Key Differences
Organizations rely on high-performance data warehouses for storing and analyzing large amounts of data. An important decision in setting up a data warehouse is the choice between Star Schema vs. Snowflake Schema. The star schema simplifies the structure of a database by directly connecting dimension tables to a central fact table. The star shaped design streamlines data retrieval and analysis by consolidating related data points, thereby enhancing the efficiency and clarity of database queries.Conversely, the snowflake schema takes a more detailed approach, breaking down dimension tablesinto additional tables, resulting in more complex relationships where each branch represents a different aspect of the data. Since a chosen schema sets forth the blueprint for organizing and structuring data within the data warehouse, it’s important to understand the key differences between snowflake schema vs. star schema to make the right choice.So, in this blog, we will discuss all about star and snowflake schema, including their important characteristics, example queries, and when to use which. Let’s delve in and see what each of these schema types offer and how they differ. What is a Star Schema? Star schema is a type of data warehouse schema that consists of one or more fact tables referencing multiple dimension tables. This schema revolves around a central table called the “fact table.” It’s surrounded by several directly connected tables called the “dimension tables.” Additionally, there are foreign keys that link data from one table to another, establishing a relationship between the two by using the primary key of another table. This process serves as a means of cross-referencing, ensuring connectivity and coherence within the database structure. The fact table contains quantitative data, often called measures or metrics. The measures are typically numeric, like speed, cost, quantity, and weight, and they can be aggregated. The fact table contains foreign key references to the dimension tables, which contain non-numerical elements. These are descriptive attributes like product details (name, category, brand), customer information (name, address, segment), time indicators (date, month, year), etc. Each dimension table represents a specific aspect or dimension of the data. A dimension usually has a primary key column and is referenced by the fact table through foreign key relationships. In a star schema: The fact table, which holds the primary metrics, is located at the center. Each dimension table is directly linked to the fact table but not to the other dimension tables, hence having a star-like structure. The simplicity of Star schema facilitates aggregated reporting and analysis and streamlines data retrieval operations. This is because the queries typically involve fewer joins compared to more normalized schemas. The reduced complexity and simple structure optimize data access and processing, which is well-suited for cloud-based data warehousing solutions. Moreover, it’s clear delineation between dimensions and facts enables users to analyze information across various dimensions easily. This makes star schema a foundational model in business intelligence applications, too. Characteristics of Star Schema Some main characteristics of a star schema are as follows: Central fact table: There’s a primary fact table containing metrics in the center. It represents activities, events, and business transactions. Dimension tables: They surround the fact table and represent the specific aspect of the business context. Dimension tables show descriptive attributes. Primary-foreign key relationships: The link between the fact and dimension table is established through primary-foreign key relationships, allowing for the aggregation of data across different dimensions. Connection with dimension tables: There are no connections made between the dimension tables. All the dimension tables are connected to the central fact table only. Denormalized structure: The dimension tables are often denormalized, which is beneficial in reducing the need for joins during queries as the necessary attributes are included within a single dimension instead of splitting them across multiple tables. Optimized query performance: Features like direct relationships between fact and dimension tables and the denormalized structure contribute to optimized query performance. This enables star schemas to handle complex analytical tasks and is thus a good fit for data analysis and reporting. Star schemas are ideal for applications involving multidimensional analysis of data, such as OLAP (Online Analytical Processing). OLAP tools support the star schema structure efficiently to perform roll-up, drill-down, aggregation, and other analytical operations across different dimensions. What is a Snowflake Schema? A snowflake schema is an extension of the star schema model, where dimension tables are normalized into multiple related tables resembling the shape of a snowflake. In the snowflake schema, there’s a central fact table that holds quantitative measures. This fact table is directly linked to dimension tables. These dimension tables are normalized into sub-dimensions that hold specific attributes within a dimension. Compared to a star schema, snowflake schema reduces data redundancy and improves data integrity, but it introduces additional complexity to the queries due to the need for more joins. This complexity often affects the performance and understandability of the dimension model. Characteristics of Snowflake Schema The following are the main characteristics of a snowflake schema: Normalization: In a snowflake schema, dimension tables are normalized, unlike in a star schema, where the tables are denormalized. This means that attributes within dimension tables are broken down into multiple related tables. Hierarchical structure: The normalization of dimension tables creates a hierarchical structure that gives a snowflake-like appearance. Relationship between tables: Normalization leads to additional join relationships between the normalized tables that increase the complexity of queries. Performance: Joining multiple normalized tables in a snowflake schema necessitates more computing power due to increased query complexity, potentially impacting performance. Data integrity: Snowflake schemas reduce redundancy and eliminate update anomalies. This ensures data is stored in a consistent and normalized manner. Flexibility: Snowflake schemas provide flexibility in organizing and managing complex data relationships that give a more structured approach to data analysis. Key differences between Star and Snowflake Schema 1. Architecture The dimension tables are denormalized in the star schema. This means they are represented as single tables having all attributes contained within them. The structure of this schema resembles a star, showcasing a fact table in the center and dimension tables radiating out from it. A snowflake schema, on the other hand, has normalized dimension tables. This means they are broken down into multiple related tables. Such a normalization creates a hierarchical structure that resembles a snowflake, having additional levels of tables branching off from the main dimension tables. 2. Normalization Star schemas are denormalized, where all attributes are within a single table for each dimension. This denormalization is done intentionally to speed up performance. However, its downside is that there might be data redundancy, i.e., the same data appearing in multiple dimension tables, requiring more storage. A snowflake schema represents a normalized dimension table, with attributes broken down into multiple related tables. Snowflake schema design avoids data redundancy, improves data quality, and uses less storage space than a star schema. 3. Query Performance Considering there are fewer join operations and a simpler table structure in a star schema, the query performance is usually better compared to the snowflake schema. On the other hand, snowflake schema has complex join operations, which require access to data across multiple normalized tables. As a result, snowflake schema generally results in slower query performance. 4. Maintenance Depending on several factors, such as data complexity and updates and storage space, maintaining both star and snowflake schemas can be challenging. However, star schemas are generally easier to maintain compared to snowflake schemas due to their fewer join operations that simplify query optimization. However, the denormalized structure contributes to some level of redundancy, which requires careful management to improve the accuracy of data analysis and insights. The normalization process in snowflake schemas increases complexity and makes it difficult to maintain. The joins require additional attention to maintain acceptable performance levels. Moreover, managing updates and inserts in the snowflake schema is more complex as there’s a need to propagate changes across multiple related tables. This can be compared to a star schema, where data is more concentrated in fewer tables. Updates typically affect only one or a few tables, making them simpler to manage. Example Query Let’s take the example of “Employee Performance Evaluation by Department and Training Courses Attended” to see how snowflake and star schemas are formed. Star Schema: This query involves querying the fact table containing performance evaluation data and joining it with the dimension tables that represent departments, employees, and training courses. This fact table typically has a foreign key relationship with dimension tables. For instance, the dimension tables can include department dimensions (department ID, manager, name, etc.), employee dimensions (employee ID, job, title, etc.), and training course dimensions (course ID, name, duration). Star schema is commonly used for simpler analytical needs where denormalization is preferred for performance reasons. Snowflake Schema: In a snowflake schema, the dimension tables are further normalized into sub-dimensions, such as department hierarchy, training course categories, and employee details. The additional joins needed to access the normalized data slow down the execution times. Star Schema Vs. Snowflake Schema: Choosing the Right Schema for Your Organization Both the star schema and snowflake schema offer unique advantages, but choosing the right one for your enterprise data warehouse requires careful consideration. Here are some important factors to keep in mind when deciding between a star and snowflake schema: Analytical needs: Evaluate the types of analyses and queries that your business requires, considering whether they lean towards more complex hierarchies or simple, straightforward analyses. If your business requires straightforward analyses with minimal complexity, a star schema might be preferable due to its simpler structure and fewer join operations. On the other hand, if your analyses involve complex hierarchies and relationships between dimensions, a snowflake schema may be more suitable for its ability to represent these intricate relationships in a more organized manner. Scalability: Consider future growth and scalability requirements to ensure the chosen schema can accommodate the changing data needs and scale effectively. For smaller data sets and simpler queries star schema’s denormalized structure performs better. In contrast, snowflake schema’s normalized approach may provide greater scalability and flexibility to handle larger datasets and more complex queries as your data needs grow over time. Data Volume: Assess the effect of massive datasets on storage costs and capabilities before making your schema selection. Star schema’s denormalized design may lead to higher storage costs due to redundancy, whereas a snowflake schema’s normalized structure can help optimize storage efficiency by reducing redundancy. If storage costs are a significant concern, a snowflake schema may be a more cost-effective option for managing large volumes of data. Understand your data: Analyze the structure and complexity of your data, including the relationships between different analyses. This will help in picking the right schema for your business. If your data exhibits a high degree of normalization and requires detailed analysis with many-to-many relationships between dimensions, a snowflake schema may be more appropriate. However, if your data is relatively simple and can be represented with fewer dimensions and straightforward relationships, a star schema may suffice. Goals: Determine whether you require quick insights or comprehensive details. Opt for star schema for quick reporting and snowflake schema for detailed analysis. A star schema is well-suited to faster reporting and simple analysis, making it ideal for organizations that prioritize speed and agility in decision-making. In contrast, a snowflake schema offers more granularity and detail, making it suitable for organizations that require in-depth analysis and a deeper understanding of their data. Conclusion Star schema and snowflake schema have their merits and demerits. One of the reasons the star schema is more common is its simplified structure. While star schema is less complex and has a quicker query execution, it can result in data redundancy and scalability limitations, which the snowflake schema addresses through its normalization of dimension tables. Whether you choose star schema or snowflake schema, you can significantly simplify your data warehouse development journey with automation. LIKE.TG Data Warehouse Builder automates every aspect of building a data warehouse. From schema design to data integration and beyond, LIKE.TG DW Builder enables you to build and deploy a fully functional data warehouse for your organization—all without writing a single line of code. Experience hassle-free data warehouse development with LIKE.TG. Start your free trial today and see how it smooths out the process. Simplify complex data integration with a user-friendly, no-code approach. Explore how LIKE.TG Data Warehouse Builder transforms data integration, enabling businesses to leverage the power of their data without needing technical expertise. Check Demo Now!
Information Governance vs. Data Governance: A Comparative Analysis
Information Governance vs. Data Governance: A Comparative Analysis
Every digital interaction generates data. This data can provide invaluable insights and drive effective decision-making when managed effectively. However, according to a survey, up to 68% of datawithin an enterprise remains unused, representing an untapped resource for driving business growth. One way of unlocking this potential lies in two critical concepts: data governance and information governance. Data governance focuses on the technical and operational aspects of managing data, while information governance looks at the wider policies, procedures, and strategies guiding data usage. They are different, yet they complement each other, providing a holistic approach to managing data. Understanding Data Governance Data governance is a set of processes, policies, standards, and metrics that control and manage the use of data within organizations. Its primary purpose is to ensure organizational data assets’ quality, integrity, security, and effective use. The key objectives of data governance include: Enhancing Clear Ownership: Assigning roles to ensure accountability and effective management of data assets. Ensuring Data Quality: Implementing measures to improve data accuracy, consistency, and reliability. Implementing Lifecycle Management: Establishing efficient data creation, storage, and disposal processes. Protecting Access Controls: Implementing robust mechanisms to safeguard sensitive data from unauthorized access or modification. Understanding Information Governance Information governance is a broader term that includes data governance within its framework. It refers to the strategies, policies, and procedures that manage and utilize all information within an organization. It’s a strategic approach that positions information as a crucial asset, enhancing decision-making and organizational growth. Information governance ensures that all available information is used effectively, aiding in compliance efforts and achieving strategic goals. The main objectives of information governance include: Ensuring Regulatory Compliance: Aligning practices with laws and regulations to mitigate risks and maintain trust. Fostering Knowledge Sharing: Promoting collaboration to leverage collective expertise for innovation and improvement. Implementing Security Measures: Enforcing encryption and monitoring to protect sensitive information. Streamlining Record Keeping: Improving processes for efficient organization, retrieval, and retention of records. Information Governance vs. Data Governance: Key Differences While data and information governance play integral roles in managing an organization’s data and information assets, they differ in scope and focus. Aspect Data Governance Information Governance Focus Management of all kinds of data assets Management of all forms of information assets Objectives Ensuring the accuracy, consistency, security, and compliance of data assets Understanding the business value and compliance needs of the information assets Activities Data quality management, metadata management, data privacy and security Document management, records management, compliance Scope Technical aspects of data management within systems Broader perspective, including information related to documents, knowledge, and intellectual property Stakeholders Data stewards, IT departments Executives, Legal teams, IT departments, Information security teams, etc. To summarize, while data governance focuses on managing data assets, information governance widens the lens to ensure that all information assets are effectively and compliantly utilized, aligning with the overall organizational objectives. Real-World Scenarios of Data Governance and Information Governance in Action Learning how data governance and information governance approaches are applied across industries is important to understand their practical relevance. Here are some real-world scenarios where each approach is effectively implemented: Data Governance E-commerce Quality Assurance: In e-commerce, data governance ensures product quality consistency. Platforms can standardize product information and monitor data quality, which enhances customer trust, minimizes returns, and drives competitiveness. Healthcare Data Security: Data governance is vital to protect patient information. By implementing strict access controls and encryption measures, healthcare organizations safeguard sensitive data, ensuring patient privacy and confidentiality. Information Governance Financial Compliance Management: Financial institutions maintain regulatory compliance through information governance. They can mitigate compliance risks and maintain stakeholder trust by identifying and organizing data subject to regulations, such as Dodd-Frank or Basel III, and enforcing the corresponding policies. Education Knowledge Management: Educational institutions optimize knowledge sharing with information governance. By organizing academic resources and implementing access controls, institutions support teaching and learning goals, fostering innovation and collaboration. How do Data Governance and Information Governance Work Together? Data governance and information governance are complementary frameworks that effectively manage organizational data and information assets. Integrating data governance and information governance practices helps address the technical and business aspects of data and information management. Data governance ensures data integrity, accuracy, and security within organizational systems. In contrast, information governance ensures that all information assets, including documents, records, and intellectual property, are managed effectively throughout their lifecycle. Benefits of Implementing Data and Information Governance Together Combining data governance and information governance practices enables organizations to adopt a comprehensive approach to governance, covering all aspects of managing data and information. This holistic approach enables organizations to: Maximize Data and Information Value: Organizations can derive maximum value from their data and information resources by effectively managing their data and information assets. Data governance ensures accurate, consistent, and secure data, while information governance ensures that information assets are utilized to maximize their value to the organization. Mitigate Risks and Ensure Compliance: Integrating data governance and information governance practices helps organizations mitigate risks associated with data breaches, privacy violations, and non-compliance with regulations. Data governance ensures compliance with data-related regulations and standards. However, Information governance ensures compliance with broader information management requirements, such as GDPR and HIPAA, enhancing regulatory compliance and risk management efforts. Enhance Decision-Making and Innovation: Integrated governance practices provide a comprehensive framework for managing data and information assets, which can support informed decision-making and drive innovation. Data governance ensures decision-makers access accurate, reliable, and secure data. Information governance ensures that relevant information assets are accessible, well-managed, and compliant, facilitating collaboration and innovation. Best Practices for Implementing Data and Information Governance Together Given the benefits of combining these two approaches, How can users effectively implement them? Integrating data and information governance practices requires a strategic approach and adherence to best practices. Here are seven best practices to achieve this: Establish Clear Policies and Frameworks: Define clear data governance and information governance policies and frameworks that align with organizational objectives and regulatory requirements. These policies should outline roles, responsibilities, and processes for managing data and information assets across the organization. Engage Stakeholders Across Departments: Collaboration and buy-in from stakeholders across departments are crucial for successfully implementing governance practices. Engage key stakeholders, including business units, IT teams, legal, compliance, and risk management departments, to ensure that governance policies address the needs and priorities of all stakeholders. Define Data and Information Assets: Identify and classify data and information assets based on their sensitivity, criticality, and value to the organization. This step involves creating a data catalogas a centralized inventory system for easy data discovery. The catalog categorizes assets by type, ownership, and usage, offering a comprehensive view of available data. Implement Data and Information Lifecycle Management: Develop and implement processes for managing the lifecycle of data and information assets, from creation and acquisition to retention and disposal. This step includes establishing data retention policies, archiving procedures, and disposal mechanisms to ensure compliance with regulatory requirements and mitigate data and information exposure risks. Ensure Data Quality and Integrity: Implement data quality management practices to maintain data assets’ accuracy, completeness, and consistency. These practices involve establishing data quality standards, conducting data profiling and cleansing activities, and monitoring data quality metrics regularly to identify and address issues proactively. Provide Ongoing Training and Awareness: Educate employees about the importance of data governance and information governance practices through training programs, workshops, and communication campaigns. Foster a culture of data stewardship and information security awareness to encourage adherence to governance policies and promote responsible data and information management practices. Continuous Monitoring and Improvement: Regularly monitor and assess the effectiveness of governance practices through audits, reviews, and performance metrics. This process involves identifying areas for improvement based on stakeholder feedback and changing organizational needs and regulations. Additionally, prioritize adaptability by continually refining governance frameworks and methods to address the evolving demands of data and information management. Investing in technology solutions, such as data management solutions, data governance platforms, document management systems, and metadata management tools, is important to support governance practices effectively. These tools can automate data classification, enforce governance policies, and provide visibility into data and information assets across the organization. By implementing these best practices and leveraging solutions like LIKE.TG, businesses can unlock the full potential of their data assets while mitigating risks and maximizing opportunities for innovation and growth. Conclusion Data governance and information governance are pivotal for teams looking to achieve efficient data and information management within their organization. They form the basis for seamless company-wide data access and collaborative, cross-functional decision-making. They foster trust in data by establishing clear data integrity, security, and compliance protocols. As a result, teams can confidently use insights to make informed decisions. LIKE.TG’s data governance solution offers a centralized platform for overseeing company data assets effortlessly, eliminating the need for coding. Integrated within LIKE.TG Data Stack, our comprehensive data management solution, LIKE.TG Data Governance empowers business users to handle the entire data pipeline seamlessly. Moreover, it ensures the timely availability of the right data assets to the right teams – all within a single, unified tool. Are you looking for guidance to implement data and information governance? Contact us now.
LIKE.TG’s Guide to Insurance Data Quality and Governance
LIKE.TG’s Guide to Insurance Data Quality and Governance
Data forms the foundation of the modern insurance industry, where every operation relies on digitized systems, including risk assessment, policy underwriting, customer service, and regulatory compliance. Given this reliance, insurance companies must process and manage data effectively to gain valuable insight, mitigate risks, and streamline operations. A strategic approach to data management is needed to meet these demands — particularly a greater focus on high data quality and robust governance to guarantee accuracy, security, and compliance. The Dual Imperative: Upholding Data Quality and Governance Data quality and governance are essential data management components, particularly in the insurance industry. These elements are crucial for its smooth and effective functioning. Data Quality: Ensuring Accurate Decision-Making Reliable and accurate data is critical for assessing and pricing risks associated with policyholders. It enables insurers to set appropriate premiums and coverage limits, minimizing underwriting losses. Moreover, accurate data is vital for meeting regulatory requirements, as regulators mandate the provision of verifiable data for financial reporting and compliance purposes. Additionally, high-quality data enhances decision-making within insurance companies, allowing them to effectively identify market trends, anticipate shifts in customer preferences, and tailor products and services. Key aspects of data quality include: Conducting accurate risk assessment Developing reliable pricing strategies Ensuring data integrity and verifiability for regulatory compliance Data Governance: Safeguarding Sensitive Information Data quality complements governance, which includes the policies, procedures, and controls put in place to regulate data collection, storage, access, and usage within an organization. Effective governance practices safeguard sensitive information, mainly Personally Identifiable Information (PII), from unauthorized access, breaches, and misuse. Adhering to robust governance frameworks allows insurers to ensure compliance with data privacy regulations. As a result, it helps them mitigate legal risks and maintain stakeholder trust. Important aspects of governance include: Establishing data handling policies Implementing access controls Ensuring compliance with data privacy regulations (e.g., GDPR, HIPAA) The synergy between data quality and governance is crucial for the insurance industry’s integrity, regulatory compliance, and stakeholder trust. Prioritizing both aspects allows insurers to improve risk management practices, increase operational efficiency, and uphold the security and reliability of sensitive data throughout their operations. Strategies for Effective Data Governance and Quality Management Implementing effective data governance and quality management practices is essential for the insurance industry. Here are some best practices to consider: Establish Clear Roles and Responsibilities: Introduce a system for requesting and approving access to data assets. This system, guided by clear policies and procedures, includes cataloging assets, defining ownership, and assigning roles and responsibilities. It operates under a well-structured governance framework, ensuring accountability and consistency in data management. Implement Robust Data Governance Frameworks: Adopt a structured approach to data governance by implementing frameworks such as COBIT, DAMA, or ISO 8000. These frameworks provide guidelines and best practices for managing data assets, ensuring data quality, and mitigating risks associated with data management. Invest in Data Quality Tools and Technologies: Use data quality tools to assess, cleanse, and monitor data quality across the organization. These tools can help identify and rectify data errors, inconsistencies, and duplications, ensuring the reliability and accuracy of data used for decision-making and reporting. Provide Ongoing Training and Education: Offer training programs and educational resources to employees at all levels to enhance their understanding of data governance principles and best practices. Ensure employees have the resources to manage data and adhere to data governance policies effectively. Implement Data Security Measures: Implement strong security protocols to protect sensitive data from unauthorized access. This includes encrypting data, implementing access controls, conducting regular security audits, and staying up-to-date with data privacy regulations. Establish Data Quality Metrics and KPIs: Define metrics to measure the effectiveness of data governance and quality management initiatives. Monitor and track these metrics regularly to identify areas for improvement. This monitoring helps ensure continuous enhancement of data quality and governance practices. How LIKE.TG Drives Data Quality and Governance in Insurance Operations As discussed above, investing in the right data management tools is crucial for ensuring data quality and governance. LIKE.TG is a leading provider of enterprise-level data management solutions. Its solutions are designed to handle complex data structures, making it an ideal choice for the insurance industry. Delivering high-performance, scalable, and intuitive data management capabilities, LIKE.TG empowers insurers to make informed decisions based on accurate, timely, and reliable data. Data Quality Management with LIKE.TG LIKE.TG’s data integration solution is a robust platform designed to ensure the highest data quality standards for the insurance industry. It implements a series of checks and balances throughout the data integration process, validating data at every stage, from extraction and transformation to loading. This rigorous validation process is crucial in the insurance industry, where data accuracy, such as policy details, claims data, and customer information, directly affects the level of service provided to policyholders. LIKE.TG’s solution identifies and manages data inconsistencies, duplicates, and errors, ensuring the data used in decision-making processes is accurate and reliable. Moreover, it standardizes data formats, ensuring uniformity and consistency across different data sources. Access to reliable data is particularly important in the insurance industry, where data is often sourced from various channels, including agents, brokers, and digital platforms. By standardizing data formats, LIKE.TG’s solution eliminates discrepancies and enhances the accuracy of data-driven decisions. LIKE.TG’s Data Governance Solution LIKE.TG’s data governance solution provides a robust framework for managing access to sensitive insurance data. This solution seamlessly integrates with LIKE.TG’s data integration solution, enhancing the overall data management process. A key feature of LIKE.TG’s data governance solution is its ability to centralize access to all data assets, enabling seamless sharing across departments within the insurance company. While ensuring easy access to data, the solution implements controls to restrict access appropriately. This balance between data accessibility and control is crucial in the insurance industry, where different teams need specific datasets to carry out functions like claim processing, risk assessment, policy management, and customer service. Additionally, LIKE.TG’s solution ensures that only authorized personnel can access sensitive insurance information, which helps protect PII. The solution achieves this through request-based access controls. Under this system, a user is required to request access to a specific asset formally, and the asset owner has the authority to grant or deny this access. This feature is particularly crucial in the insurance industry, where sensitive data such as policyholder details, claim histories, and financial information must be strictly controlled and protected. Use Case Scenario Let’s consider ABC Insurance, a large-scale insurance company, to understand how LIKE.TG’s solutions can be applied in a real-world scenario. It relies on various data sources for risk assessment and policy management. However, disparate data sources and inconsistent data management practices have resulted in poor data quality. This has led to significant challenges: Inaccurate Risk Assessments: The company struggles to accurately assess risks associated with policyholders, impacting their ability to set appropriate premiums and coverage limits. Data Breach Concerns: Inadequate data governance measures have left ABC Insurance vulnerable to data breaches, potentially exposing sensitive customer information to unauthorized access and compromising data security. Implementing LIKE.TG’s Solutions: ABC Insurance implements LIKE.TG’s comprehensive data management and governance solutions to address these challenges, leveraging specific features to tackle their issues head-on. Enhancing Data Quality: LIKE.TG’s solution offers advanced data profiling, cleansing, and standardization features. For example, ABC Insurance can apply validation checks such as ensuring that all policyholder addresses are in a valid format (e.g., street address, city, state, zip code). These data quality rules ensure data accuracy and consistency across the organization. Ensuring Robust Data Governance: LIKE.TG’s data governance solution enables ABC Insurance to establish granular access controls, ensuring that only authorized personnel can access sensitive customer data. For instance, at ABC Insurance, access to policyholder medical records is granted to members of the Underwriting Department only upon their formal request and subsequent approval by the authorized asset owner. Furthermore, access to specific types of information within these records, such as sensitive personal information can be restricted to only authorized personnel within the department. Results and Benefits: Following the implementation of LIKE.TG’s solutions, ABC Insurance experiences significant improvements across various aspects of their operations: Accurate Risk Assessments: LIKE.TG’s data profiling, cleansing, and standardization features allow ABC Insurance to achieve greater accuracy in risk assessments, enabling it to set appropriate premiums and coverage limits, ultimately reducing underwriting losses. Enhanced Data Security: LIKE.TG’s data governance solution allows ABC Insurance to establish robust access controls, reducing unauthorized access to sensitive customer information. Improved Decision-Making: Access to reliable data enables ABC Insurance to make informed decisions, identify market trends, and develop tailored products and services, which improves business outcomes and drives success. Conclusion A growing demand for personalized customer service and stricter data protection rules will increase the insurance industry’s reliance on data. Hence, it becomes essential for insurance companies to invest in advanced data management solutions like LIKE.TG. LIKE.TG offers a unified, user-friendly solution combining data quality management and governance. Its automation capabilities streamline complex data processes, allowing insurance companies to focus more on strategic decision-making and less on manual data tasks. LIKE.TG’s solutions empower insurance companies to improve data accuracy, enhance security, and ensure efficient data management processes. Plus, the flexibility and scalability of LIKE.TG’s platform makes it a future-proof investment to deal with the surge in data volume. Take the next step in your data management journey. Download a free trial of LIKE.TG’s solution today and see how it can empower your insurance company!
What is Metadata Governance?
What is Metadata Governance?
What is Metadata Governance? Metadata governance is the systematic approach to managing metadata, or data about data, to ensure it is accurate, consistently formatted, and securely stored. The main goal of metadata governance is to improve data quality, ensure data privacy, and streamline metadata management. As metadata provides the necessary details about data, such as when it was created, by whom, and its content or purpose, it becomes easier for employees to find, understand, and trust the data they use. It gives the needed context and unique characteristics to data. For example, in a corporate setting, metadata about a sales report could include information about its creation date, the department that created it, and the type of data it contains. Metadata as a Foundation of Data Governance Metadata serves as the foundation of data governance by offering the contextual framework for understanding, managing, and using data within an organization. It guides the data governance structure with essential data attributes and usage information, enabling informed decisions about data assets. In data governance, metadata ensures that data definitions and relationships are consistently applied across the organization, eliminating ambiguities and fostering a unified approach to data interpretation. It also enhances data discoverability, allowing users to quickly find relevant data for analysis, reporting, and decision-making. Importance of Metadata Governance Governing metadata is an important component of the data governance framework. Without proper metadata governance, organizations risk data misinterpretation, compliance breaches, and inefficiencies in data use. For instance, without clear metadata governance, two departments can use the same data differently, leading to inconsistencies and potential errors in reporting. Metadata governance ensures consistency by defining and enforcing rules for how data is described, accessed, and used across an organization. It also encompasses procedures that manage data’s lifecycle, enabling uniform understanding and use of data, thus preventing discrepancies in how different departments interpret and report data. Main Components of Metadata Governance Effective metadata governance includes the following six components: Metadata Standards and Guidelines These are rules outlining how metadata should be structured and formatted. They determine what metadata to collect, how to classify and categorize it, and conventions for naming and describing it. Roles and Responsibilities Clearly defined roles ensure each stakeholder understands their part in metadata governance. This step includes defining who creates, maintains, accesses, and makes decisions about metadata. Metadata Repository A centralized database stores and manages metadata. It should be easily accessible to stakeholders and equipped with search capabilities for finding and retrieving specific metadata. Processes and Procedures It details how metadata is created, updated, and managed. They also define how metadata quality is unaffected through validation, discrepancy resolution, and change tracking. Tools and Technology Systems and software used to create, manage, and access metadata. These tools should support organizational standards and processes while being user-friendly. Metrics and Performance These assess the effectiveness of metadata governance. Data quality metrics allow organizations to measure the health of metadata and maintain its accuracy. The measures generally include metadata accuracy, completeness, consistency, and stakeholder engagement level. Advantages of Effective Metadata Governance Implementing effective data governance brings numerous benefits to the organization by streamlining the operations and optimizing the data as a strategic asset. Improved Data Quality By providing clear context and meaning for data, metadata governance ensures accurate, consistent, and complete information. This reliable foundation leads to more trustworthy analysis and insights. Faster Decisions Finding and understanding the data an organization needs becomes easy with metadata governance, reducing search time and allowing businesses to make quicker, data-driven decisions. Stronger Collaboration Through metadata governance, everyone in the organization uses and interprets data the same way. This shared knowledge base allows for more effective teamwork and consistent use of data across various projects and initiatives. Easy Compliance In industries like power and energy, data privacy regulations are important. Metadata governance helps manage and control data effectively, ensuring compliance with legal requirements. Usable Data High-quality, well-documented data becomes more valuable with strong metadata governance, opening doors to monetization opportunities with customers, partners, and other stakeholders. Enriched Data Management Strong metadata governance strengthens the entire data management approach. Solid Foundation: By meticulously managing metadata, organizations build a strong base for their data. A strong base improves the organization, quality, and usability of information. Clear Guidelines: Metadata governance sets clear rules for handling data, making it easier and faster to manage the data assets. Improved Workflows: Metadata governance optimizes the data lifecycle from creating and storing data to accessing and disposing of it. An optimized system leads to smoother data workflows and a more efficient system. Five Steps to Implement Metadata Governance Setting up a successful metadata governance program is a strategic process that requires thoughtful planning, precise action, and continuous oversight. Assess the Current Metadata Landscape The first step is to take stock of the existing metadata landscape. This involves identifying what metadata is currently being captured, how it’s being stored, and the systems in use. For example, a retail company examines its product information management system to understand how product attributes, such as size, color, and price, are described and categorized. This initial assessment helps pinpoint gaps and opportunities for improvement. Define Clear Goals and Objectives Next, organizations must outline specific goals and objectives for their metadata governance. An example objective could be enhancing data quality for better analytics or improving data sharing across departments. Establish specific goals like enhancing product metadata accuracy to boost online shopping experiences, providing a focused direction, and enabling progress tracking. Establish a Governance Structure Creating a governance structure means defining who is responsible for managing and overseeing metadata within the organization. This step involves assigning roles like a metadata manager or governance committee and detailing their responsibilities. For instance, the metadata manager might ensure that product metadata across all online platforms remains consistent and up to date while the governance committee oversees the overall strategy and resolves any disputes. Develop and Enforce Policies and Standards With roles and responsibilities in place, the next step is to develop clear policies like metadata access, quality, and distribution. These guidelines dictate how metadata should be formatted, the taxonomy to be used, and procedures for updating metadata. A financial services firm, for instance, would establish policies around tagging financial transactions with metadata that includes the transaction type, amount, date, and involved parties, ensuring consistency and facilitating easier reporting and analysis. Regularly Review and Refine Practices Metadata governance isn’t a set-it-and-forget-it process. Regular reviews and updates are required to ensure the practices remain relevant and effective. This step could involve periodic audits of metadata quality, surveys of users to understand new needs, or assessments of the governance structure to identify areas for improvement. For example, a media company would review its content metadata practices annually to ensure that new content types are adequately captured and described. Opportunities in Metadata Governance Companies can optimize their data management resources and gain a competitive edge by strategically leveraging opportunities in metadata governance. Encouraging Team Collaboration One of the key opportunities lies in collaboration across different departments and teams. When diverse teams come together to share their knowledge and best practices about metadata, the organization benefits from a more comprehensive understanding of its data assets. This collaborative approach can develop standardized metadata practices keeping them consistent across the organization, enhancing overall data quality management. For instance, creating cross-functional working groups dedicated to metadata governance can facilitate discussions on common challenges and opportunities. These groups can work on developing shared metadata standards, guidelines, and vocabularies that all departments can adopt, creating consistency and facilitating smoother data integration efforts. Advanced Metadata Solutions Modern data management tools and platforms offer features and capabilities that help organizations govern and manage data, including metadata. In contrast, dedicated metadata management tools offer functionalities such as automation of metadata collection and processing, enhanced data cataloging, and more efficient metadata asset integration. These features significantly reduce the manual effort involved in metadata governance and management, allowing teams to focus on more strategic data governance initiatives. Implementing a metadata management solution that integrates seamlessly with existing data systems can simplify cataloging data assets, maintaining up-to-date metadata records, and providing users easy access to the information they need. For example, automated metadata tagging and classification systems can help organizations quickly categorize their data assets based on predefined rules, making data easier to find, understand, and use. Strategies for Effective Metadata Governance To fully capitalize on the opportunities, organizations should consider the following strategies: Promote Metadata Literacy: Educate all employees on the importance of metadata and its role in effective data governance. Organizations can provide training on how to create, use, and manage metadata correctly. Establish Clear Metadata Governance Policies: Develop and implement clear policies that outline metadata management roles, responsibilities, and procedures. Such policies enable everyone to understand their part in maintaining high-quality metadata. Measure Success: Define clear metrics to measure the effectiveness of metadata governance initiatives. Businesses can track improvements in data quality, reductions in data discovery times, or increases in user satisfaction with data systems. Final Words Integrating metadata governance into a company’s data governance strategy transforms the value of its data. It enhances data reliability and usability, making it a strategic asset that can drive decision-making and innovation. The journey towards effective metadata governance requires a thoughtful approach, which involves understanding the current landscape, refining practices, and leveraging new opportunities for collaboration and technological enhancement. LIKE.TG simplifies metadata governance efforts by automating metadata discovery, categorization, and management – empowering users to complete these tasks more accurately and in less time. With LIKE.TG, businesses can establish a metadata governance framework that enhances data quality and facilitates faster decision-making. Implement Metadata Governance to Optimize Data Management Looking to enhance metadata governance? Try LIKE.TG for free for 14 days and optimize your data management. Experience how LIKE.TG streamlines data governance processes. Learn More
How to Build a Data Governance Strategy for Your Organization
How to Build a Data Governance Strategy for Your Organization
An effective data governance strategy is crucial to manage and oversee data effectively, especially as data becomes more critical and technologies evolve. This strategic approach to data governance aligns with findings from a McKinsey survey, suggesting that companies with solid data governance strategies are twice as likely to prioritize important data — leading to better decision-making and organizational success. However, creating a solid strategy requires careful planning and execution, involving several key steps and responsibilities. What is a Data Governance Strategy? A data governance strategy is a comprehensive framework that outlines how data is named, stored, and processed. A vital aspect of this strategy includes sharing data seamlessly. This objective is to ensure data integrity, accessibility, and compliance with regulatory frameworks. Building upon this foundation, a good data strategy is a blueprint for organizations to achieve their overarching data aims. It does so by adding specific details to the broader goals. For instance, if an organization aims to launch a new product, a good strategy will ensure that up-to-date data backs up the launch and related decisions. It would focus on what the customer wants, how the market is behaving, and what other competitors are doing, all through the lens of fresh, accurate data. In short, a data governance strategy includes the following: Establishing principles, policies, and procedures for data management. Developing a strategic plan with resource allocation and timeline. Implementing governance bodies to oversee compliance. Aligning the overarching data strategy. Ensuring ongoing monitoring and adaptation. Three important components of data governance strategy ensure an organization’s practical management of data assets. These components offer a comprehensive plan for maximizing the value of data assets. Data Governance Framework A data governance framework is the backbone and foundational structure of the data governance strategy. It encompasses a set of rules, principles, policies, and processes that govern data collection, storage, and use. Under the data governance framework, organizations consider questions like: What standards and policies are in place to manage data? Who is responsible for various data governance roles? What are data privacy and security protocols? How will they monitor data access and sharing? Data Governance Roadmap A data governance roadmap essentially outlines the strategic plan and timeline for implementing the data governance framework. The goal is to identify key milestones, initiatives, and activities for successfully executing a data governance strategy. Think of it as a project plan that guides an organization to where it is now and where it wants to be regarding data governance. In a governance strategy, the roadmap identifies areas needing improvement, areas performing well, and those that have not met expectations, enhancing data utilization and strategy performance. Under the data governance roadmap, organizations consider questions like: What resources, such as tools and budget, are required? What are the key milestones and what is the timeline being considered for each stage? What projects are planned to enhance data governance? How will the KPIs be measured and reported? How will the KPIs be measured and reported? Data Governance Program A data governance program executes policies defined in a data governance framework guided by the strategic direction set in the roadmap. In simple terms, it deals with the operationalization aspect of any data governance strategy, which is needed to ensure that the principles and plans turn into concrete actions and outcomes. Under a data governance program, organizations consider questions like: How are data governance principles applied in daily operations? How is the impact of data governance programs on quality and business outcomes measured? How is cross-functional collaboration facilitated? How are the data quality issues identified and resolved within the strategy? Why is a Data Governance Strategy Needed? IDC predicts that by 2025, the worldwide volume of data is expected to expand by 163 zettabytes, covering information across physical systems, devices, and clouds. Processing and managing such a large amount of data requires an effective data governance strategy. It is needed to navigate the complexities of data systems. A data governance strategy helps with the following concerns: Need for Compliance It helps establish clear rules and procedures to ensure adherence to relevant regulations like GDPR. This strategy helps prevent data mishaps and builds a culture where data is handled wisely, protecting the company’s image. Data Security A good data governance strategy also includes measures to protect the data from breaches. By effectively implementing access controls, authentication mechanisms, data masking, and other security measures, teams can protect sensitive information effectively. Cost Reduction It helps reduce operational costs by reducing errors and redundancies in the data. Data governance strategies promote seamless data sharing; hence, fewer resources are spent on data maintenance, contributing to overall cost savings. Employee Productivity It clearly defines roles and responsibilities for data management. This clarity leads to employees spending less time searching for information and dealing with complex data systems, allowing them to focus on higher-value tasks and projects. Better Decision-making A good data governance strategy equals data integrity, and it ensures decision-makers have access to timely and reliable data. This results in better strategic outcomes and, ultimately, better business performance. Building a Data Governance Strategy for Your Organization Here are five actionable steps to build an effective data governance strategy for your organization: 1. Assess Current Data Management State Evaluating the current data state is the foundation for an effective data governance strategy. To effectively govern data, start by understanding what the data entails and whether it aligns with the objectives of data of the data governance strategy. Here is how to approach it in detail: Catalog Your Data Identify and map out data by clearly outlining each data set within the organization. This process includes structured and unstructured data on digital servers, online platforms, manual records, and cloud repositories. One tip is automating your data cataloging. Automated data solutions allow organizations to have a comprehensive data overview, thus making it possible to more effectively understand and interpret data as indexed in a data catalog. Review and Identify Gaps After cataloging, evaluate how the data is stored, managed, and used. Consider any procedures related to data quality and security that are currently in place. Closely look for mismatches between existing data practices and the ideal state or regulatory standards and collaborate with different departments to gather insights on their data usage. 2. Define Goals and Objectives For a strategy to be successful, it needs a clear direction. This step begins with defining the data governance goals. The significance of establishing well-defined goals and objectives is deeply rooted in the strategy’s capacity to facilitate quick and seamless data sharing. When creating a plan, ensure that goals are clear and cover everything from big to small targets. For instance, a data governance strategy can have the following goals: Achieving 100% compliance with data privacy regulations. Reducing data-related errors by 50% within the next year. Enhancing data quality through routine audits. Streamlining data sharing between departments. Here is how to approach defining goals in a data governance strategy: Define Key Performance Indicators (KPIs) For each goal, define clear KPIs that will help measure progress. The KPIs can include metrics like the reduction in data errors, improvement in data accessibility, or the number of staff trained in data governance practices. Set Priority for Each Goal Not all goals can be handled at once. Prioritize data governance strategy goals based on their urgency and impact on the organization. Start with the most impactful and urgent goals, such as ensuring full compliance with GDPR/CCPA regulations within 6-8 months to avoid legal penalties. Try the SMART Approach When working on data governance objectives, ensure that the goals are Specific, Measurable, Achievable, Relevant, and Time-bound. This clarity will facilitate easier monitoring of progress and evaluation of the strategy’s effectiveness. 3. Identify Resources for Data Governance Selecting the right tools and personnel is crucial for data governance success. An IBM report shows companies with robust data governance and the right resources see a significant increase in revenue, highlighting the importance of having skilled individuals. To identify the necessary resources for a data governance strategy, a three-tiered data governance lead (DGL) is efficient. DGL ensures proper data use and aligns data rules with business goals across all departments. In a DGL, the: Steering Committee (SC) leads, Data Governance Office (DGO) coordinates, Representatives from each business area, including IT, come together as the Data Governance Working Group (DGWG). Here is how to identify the right resources for data governance strategy: Evaluate Skills Emphasize the recruitment of experienced personnel while highlighting the skills necessary for success, including effective communication, the ability to build consensus, and a deep understanding of governance industry practices. Set Performance Metrics Use necessary metrics to check the effectiveness of the chosen tools and the team’s performance. Evaluation helps identify areas of improvement and measure the success of your data governance strategy. 4. Implement Metadata Management Metadata management is a core step in building an effective data governance strategy. Metadata provides data with specific context, such as its format, source, creation date, and version. In simple terms, it adds meaning to the data. By implementing metadata management into the data governance strategy, you create a structured environment where data is not only secure and compliant but also readily accessible and usable for analytics and decision-making, Here’s how to approach this: Define Metadata Standards Create clear standards for metadata, including formats, naming conventions, and taxonomy, to ensure consistency across data assets. Audit Existing Metadata Conduct a comprehensive audit of existing metadata across the organization. This examination includes identifying all data sources, their associated metadata, and any gaps in metadata documentation. Implement A Repository Create a centralized metadata repository or a catalog that serves as the single source of truth for metadata across the company. The repository should be accessible to all stakeholders, supporting searchability and metadata management. 4. Establish Governance Framework A data governance framework serves as a blueprint for your data governance strategy, containing all the policies and procedures. For instance, policies may specify data retention periods and access controls, while procedures detail the monitoring and maintenance of data quality. Approach the governance framework in your data governance strategy by: Setting Goals Define what you want to achieve with your governance strategy. Also set a scope by identifying which data assets will be governed and the departments or business units involved. Creating Policies and Standards Develop clear data governance policies outlining roles, responsibilities, standards, and procedures. Policies should cover data quality, privacy, security, and usage. Establish data standards and metrics for measuring data quality, compliance, and the effectiveness of governance activities. Assigning Roles Define a governance structure that includes roles such as data stewards, data owners, and a data governance council or board. Assign specific responsibilities for data management and governance activities to individuals or teams. Implementing a Data Governance Strategy As mentioned before, putting your data governance strategy into practice involves following the roadmap, using the framework, and managing the governance programs. Start by following the roadmap, which tells you what steps to take and when. This approach helps keep the implementation focused and aligned with your primary business goals. Alongside, ensure the rules and responsibilities set out in your framework are followed daily. This adherence means having teams check that everything is running smoothly and making any necessary adjustments. By keeping on top of these tasks, your strategy will fit well with current operations and strengthen the overall management and use of data in your organization. Wrapping Up! To sum up, a good data governance strategy is the main step in creating a successful data governance program, and each governance strategy is unique, with its own set of goals and objectives. By keeping points like being clear when defining goals and opting for the right resources and tools, organizations can lay the groundwork for a reliable data governance strategy, enhancing efficiency and data-driven insights. LIKE.TG’s data governance solution enhances this process by offering a no-code, unified platform that simplifies data management, ensuring data integrity and enabling seamless sharing. Try out a free 14-days trial today for a comprehensive solution to all your data governance needs. Enhance Your Data Governance Strategy with LIKE.TG Don't wait to transform your data governance framework into a more manageable and effective system. Discover how LIKE.TG's no-code solution can empower your organization. Start you 14-days-trial now!
Best Data Mining Tools in 2024
Best Data Mining Tools in 2024
What Is Data Mining? Data mining, also known as Knowledge Discovery in Data (KDD), is a powerful technique that analyzes and unlocks hidden insights from vast amounts of information and datasets. Data mining goes beyond simple analysis—leveraging extensive data processing and complex mathematical algorithms to detect underlying trends or calculate the probability of future events. What Are Data Mining Tools? Data mining tools are software that assist users in discovering patterns, trends, and relationships within vast amounts of data. They come in various forms, from simple to complex, catering to different needs. Type of Data Mining Tool Pros Cons Best for Simple Tools (e.g., Excel, Tableau) – User-friendly interface for beginners. – Data visualization and simple pattern recognition. – Quick and easy to learn. – Limited capabilities; suitable only for basic tasks. – Lack advanced algorithms and features. Simplifying data visualization and basic analysis. Advanced Tools (e.g., Python libraries, R) – Sophisticated algorithms for complex tasks. – Comprehensive machine learning capabilities. – Customizable and extensible. – Steeper learning curve; requires coding skills. – May overwhelm beginners. Enabling advanced analytics and custom model development. Domain-Specific Tools – Tailored for specific industries or domains. – Specialized features relevant to the industry. – Efficient for specific use cases. – Limited flexibility outside the targeted domain. – May not cover all data mining needs. Streamlining industry-specific data processing. Big Data Tools (e.g., Apache Spark, Hadoop) – Scalable for large datasets. – Distributed processing capabilities. – Handles parallel processing efficiently. – Complex setup and configuration. – Requires expertise in distributed computing. Simplifying distributed data processing. Text Mining Tools (e.g., NLTK, spaCy) – Extract insights from unstructured text. – Useful for sentiment analysis, topic modeling, etc. – Supports natural language processing. – Limited to text-based data. – May struggle with noisy or poorly formatted text. Simplifying text preprocessing and sentiment analysis. Web Mining Tools (e.g., Scrapy, Beautiful Soup) – Scrapes web content and analyzes weblogs. – Useful for competitive intelligence and content extraction. – Automates data collection from websites. – Requires knowledge of web scraping techniques. – May encounter legal and ethical issues. Simplifying web data extraction and content analysis. Why Are Data Mining Tools Important? Data mining allows businesses to analyze historical data, helping them predict future outcomes, identify risks, and optimize processes. Data mining tools help organizations solve problems, predict trends, mitigate risks, reduce costs, and discover new opportunities. Whether it’s choosing the right marketing strategy, pricing a product, or managing supply chains, data mining impacts businesses in various ways: Finance: Banks use predictive models to assess credit risk, detect fraudulent transactions, and optimize investment portfolios. These tools enhance financial stability and customer satisfaction. Healthcare: Medical researchers analyze patient data to discover disease patterns, predict outbreaks, and personalize treatment plans. Data mining tools aid early diagnosis, drug discovery, and patient management. Marketing: Marketers rely on customer segmentation, recommendation engines, and sentiment analysis. These tools enhance targeted advertising, customer retention, and campaign effectiveness. Customer Insights: Data mining tools enable users to analyze customer interactions, preferences, and feedback. This helps them understand customer behavior and pinpoint buying patterns, allowing them to tailor offerings, improve customer experiences, and build brand loyalty. Process Optimization: Data mining tools help identify bottlenecks, inefficiencies, and gaps in business processes. Whether it’s supply chain logistics, manufacturing, or service delivery, these tools optimize operations, reduce costs, and enhance productivity. Competitive Advantage: Data mining tools help businesses harness data effectively, revealing market trends, competitor strategies, and emerging opportunities. Top 8 Data Mining Tools 1. Apache Mahout Apache Mahout is a linear algebra framework that supports scalable machine learning and data mining. It offers several algorithms and tools tailored for developing machine learning models capable of processing large datasets. With its distributed architecture, Apache Mahout allows scalability over machine clusters. It also allows mathematicians and data scientists to create and execute custom algorithms for various machine-learning models. Key Features: Mathematically expressive Scala DSL Support for multiple distributed backends (including Apache Spark) Integration with Hadoop and Spark Scalability Algorithm support Pros: Can handle large datasets. Offers fast model training and prediction times. Supports a wide range of machine-learning algorithms. Integrates with platforms like Hadoop. Cons: There’s a high learning curve for using Apache Mahout. Best For: Implementing custom machine learning algorithms. 2. MonkeyLearn: MonkeyLearn is a machine-learning-based text analysis platform. It utilizes artificial intelligence to analyze and understand textual data. Therefore, it can help businesses extract insights from text-based sources such as social media posts, customer reviews, articles, and more. Key Features: Text Mining Specialization Custom Machine Learning Models No Code Integration Capabilities Pros: Easy to use and integrate with other platforms. Can handle large volumes of data. Offers fast model training and prediction times. Cons: Sometimes the segregation is generic based on the email content and needs more examples to learn. Financial category is not easily segregated/tagged. Challenging to have Monkey Learn bucket support tickets into distinct user-readable buckets based on ticket text. Best For: Businesses that need to process large volumes of data quickly and easily integrate their data mining models with other platforms. 3. Oracle Data Mining: Oracle Data Miner is an extension to Oracle SQL Developer for data scientists and analysts. It enables users to leverage Oracle databases for building, evaluating, and comparing machine learning models directly within the database environment. Oracle Data Miner provides access to advanced algorithms for data mining and machine learning. Users can integrate these algorithms into their SQL queries, allowing efficient model-building and evaluation processes within the familiar Oracle SQL Developer interface. Key Features: Interactive Workflow Tool Explore and Graph nodes for visualizing data Automated Model Building features Integration with RWorks with Big Data SQL Pros: Seamless integration with the Oracle Database Enterprise Edition. Can handle large volumes of data. Offers a graphical user interface for easy data mining. Multiple data mining algorithms and techniques are available. Cons: Requires more technical knowledge to use effectively. Microsoft Excel is required to decrypt data. Integration failures can occur due to complexity in the system across other platforms. Dependence on Oracle Database. Best For: Businesses that require a wide range of data mining algorithms and techniques and are working directly with data inside Oracle databases. 4. Sisense Sisense is a data analytics platform emphasizing flexibility in handling diverse data architectures. It offers the ability to connect with various data sources, which benefits businesses with complex data structures. The data mining platform offers features such as data preparation, exploration, and the creation of machine learning models, all aimed at optimizing performance and quality. Key Features: Ad-hoc Analysis Centralized Data Hub Data Connectors Scalable Data Handling Interactive Dashboards Pros: Easy to use and integrate with other platforms. Can handle large volumes of data. Offers fast model training and prediction times. Cons: Limited to certain types of models (e.g., classification, regression, and clustering). May not be suitable for businesses with complex data mining needs. Best For: Businesses that require a user-friendly interface for creating and deploying predictive models. 5. SAS Enterprise Miner SAS Enterprise Miner is a data mining tool offering offers various predictive modeling, data mining, and analytics capabilities. The data mining tool provides users access to various statistical, data mining, and machine learning algorithms. Key Features: Interactive GUI and batch processing Data preparation and exploration Model building and evaluation Multithreaded high-performance procedures Self-sufficiency for business users Pros: Easy to use and integrate with other platforms. Can handle large volumes of data. Offers fast model training and prediction times. Cons: Users expressed their dissatisfaction with the software’s interface. Several users have found the software difficult to learn. Best For: Businesses that need to process large volumes of data quickly and easily integrate their data mining models with other platforms. 6. Knime KNIME is an open-source analytics platform. It’s notable for its adaptable and modular design. It equips users with the capability to conduct extensive data transformations, explorations, and analyses, all facilitated by a user-friendly graphical interface. Knime’s modular structure allows for the straightforward assembly and personalization of data workflows. It also connects to an array of pre-designed nodes and components. Key Features: Drag-and-drop workflow creation Integration with R Open-source nature Customizable workflows Community support Pros: Easy to use and integrate with other platforms. Can handle large volumes of data. Offers fast model training and prediction times. Accessible and customizable due to its open-source nature. Cons: Some users have reported issues integrating Knime with specific platforms, such as Jupyter notebooks. Best For: Businesses that require robust data analytics capabilities without the complexity of more intricate data mining systems. 7. Orange Orange is an open-source tool for data mining, visualization, and analysis, crafted to support exploratory tasks and interactive visualizations. The tool comes equipped with an extensive array of visualization instruments and widgets, enabling the examination and analysis of various datasets. Key Features: Visual programming Machine learning widgets Customizable machine learning models Pre-trained classifiers and extractors No coding required Versatility Pros: Can handle large volumes of data. Offers fast model training and prediction times. Offers various machine learning algorithms. Integrates with platforms like Python. Cons: Manual Troubleshooting. Advance analysis is not so easy. Support isn’t always reliable. A high learning curve. Best For: Businesses that need to visually program custom machine learning models. 8. RapidMiner RapidMiner is an open-source platform widely recognized in the field of data science. It offers several tools that help in various stages of the data analysis process, including data mining, text mining, and predictive analytics. The data mining tool is designed to assist users in extracting insights from data. Key Features: Distributed Algebraic optimizer R-Like DSL Scala API linear algebra operations Text analysis and sentiment detection Pros: Easy to use and integrate with other platforms. No coding skills needed Easy to set up Dashboard is clean Offers fast model training and prediction times. Cons: Performance issues with large datasets Software stability Data output limitations Best For: Businesses that need to process large volumes of data quickly and easily integrate their data mining models with other platforms. How to Choose the Right Data Mining Tool Selecting the appropriate data mining tool can significantly influence the outcomes of data analysis efforts. To assist users in navigating this choice, the following guide outlines the essential considerations for choosing a data mining tool that aligns with their specific needs: 1. Understanding Data Requirements Before diving into the selection process, users must have a clear understanding of their data: Data Types: It’s imperative to ensure that the chosen tool is adept at handling the particular types of data users work with, be it structured or unstructured. Data Volume: The tool’s capacity to efficiently process the amount of data users plan to analyze should not be overlooked. 2. Define Your Requirements Clarifying requirements upfront can streamline the selection process: Analytical Needs: Users should pinpoint the types of analysis they aim to conduct, such as predictive modeling, clustering, or regression. User Expertise: The tool should correspond to the proficiency level of its users, catering to environments ranging from code-intensive for data scientists to graphical user interfaces for business analysts. 3. Evaluate Tool Capabilities A thorough evaluation of the tool’s capabilities is crucial: Functionality: Seek out tools that boast a comprehensive feature set in line with the analytical tasks users intend to perform. Performance: The tool’s capability to manage complex computations and sizable datasets is a key performance indicator. Scalability: The chosen tool should accomodate the growth of user data needs and remain relevant as their organization develops. 4. Integration and Compatibility The tool’s ability to integrate and coexist with existing systems is vital: Data Sources: Confirm that the tool offers support for the data sources that users employ. Software Ecosystem: The degree to which the tool integrates with other software in the user’s tech stack, such as databases, BI platforms, or cloud services, should be considered. 5. Support and Documentation The level of support and resources available can greatly affect user experience: Vendor Support: Opt for tools that are supported by dependable vendor assistance or a strong user community. Documentation and Training: Adequate learning materials and troubleshooting guides are essential for mastering the tool and resolving potential issues. 6. Trial and Testing Hands-on experience with the tool can provide valuable insights: Free Trials: Users are encouraged to utilize free trials or community editions to gauge the data mining tool’s capabilities firsthand. Weighing these factors can help users choose a data mining tool that satisfies their immediate requirements. It’s important to remember that the most suitable tool is the one that best harmonizes with the users’ data, objectives, and available resources. The Prerequisite to Data Mining: LIKE.TG Data mining requires meticulous data preparation and processing. This is whereLIKE.TG, a leading end-to-end data management platform, comes into play. LIKE.TG offers a comprehensive suite of features that swiftly prepares data for analysis. It empowers users to construct end-to-end data pipelines, leveraging sophisticated ETL features and a robust enterprise-grade integration engine. A key aspect of data preparation is the extraction of large datasets from a variety of data sources. LIKE.TG excels in this area, offering automated and bulk extraction from disparate sources, including unstructured sources, databases, data warehouses, cloud data providers, file systems, transfer protocols, web services, and various file formats. Transformation and conversion capabilities are another crucial component of data preparation. LIKE.TG provides users with advanced tools for reformatting data to meet specific analysis requirements or converting data from one format to another, ensuring both flexibility and efficiency. Data quality is a priority for LIKE.TG. It incorporates built-in features for data cleansing and scrubbing, and its rule-based data quality verification ensures the accuracy and integrity of data. Finally, LIKE.TG’s user-centric design simplifies complex tasks. Its intuitive drag-and-drop or single-click operations eliminate the need for extensive coding, significantly boosting productivity and efficiency in data mapping, validation, and cleansing tasks. In essence, LIKE.TG provides a comprehensive solution for making data analytics-ready, thereby facilitating efficient data mining. Key Features: AI-Driven Data Management: Streamlines unstructured data extraction, preparation, and data processing through AI and automated workflows. Enterprise-Grade Integration Engine: Offers comprehensive tools for integrating diverse data sources and native connectors for easy mapping. Interactive, Automated Data Preparation: Ensures data quality using data health monitors, interactive grids, and robust quality checks. Advanced Data Transformation: Offers a vast library of transformations for preparing analysis-ready data. Dynamic Process Orchestration: Automates data processing tasks, allowing for execution based on time-based schedules or event triggers. User-Centric Design: With its no-code, drag-and-drop interface, LIKE.TG makes data management accessible to users of all technical backgrounds. Seamless Integration: Integrating with a wide array of data sources, both on-premises and cloud-based, ensures a smooth data management experience. Comprehensive Data Handling: Offers a unified platform for all data-related tasks, from extraction to insights, backed by a vast library of data operations. How LIKE.TG Enables Robust Data Mining Workflows Data mining helps organizations extract valuable insights from their data. However, without automated data pipelines, it’s difficult for organizations to ensure the integrity and usefulness of data throughout the analysis process. LIKE.TG empowers organizations to create data pipelines with minimal effort, leveraging automation to streamline the data mining process. Data pipelines play a pivotal role in processing data from disparate sources. They seamlessly integrate data from various origins and transform it into a format that is ready for analysis. This transformation process, which includes data cleaning, normalization, aggregation, and conversion, ensures a consistent and unified view of data. Furthermore, data pipelines offer the advantage of real-time processing, providing up-to-date information that is crucial for prompt decision-making. Automated data pipelines also save time and resources by reducing manual errors in the extraction, transformation, and loading (ETL) process. As organizations grow, their data grows correspondingly. Data pipelines, designed to scale, accommodate this growth, ensuring the data infrastructure keeps pace with organizational needs. Lastly, data pipelines prioritize maintaining high data quality. They ensure data consistency, identify and correct errors, and remove duplicates through built-in features for data cleansing, validation, and verification. Here’s how LIKE.TG achieves this: AI-Powered Document Extraction: LIKE.TG’s advanced AI technology enables users to capture data fields from unstructured files. Data Transformation and Conversion: Users can easily transform and prepare datasets for analysis using built-in transformations. Automated Rule-Based Data Quality: Users can ensure data extracted is accurately and reliably through rule-based verification and correction. No-Code Data Integration: Allows business users to manage complex data processes with minimal IT intervention, thanks to its no-code platform. Automation: With LIKE.TG, much of the data pipeline process is automated.Users can extract, transform, validate, and load data seamlessly, which significantly reduces manual effort and the potential for errors. Scalability: LIKE.TG’s solution is capable of handling growing data volumes and complexity without a drop in performance. Ready to transform your data mining processes with unparalleled efficiency and ease? Download your free 14-day trial and experience the power of seamless data integration or schedule a personalized demo to see LIKE.TG in action.
The Best Data Ingestion Tools in 2024
The Best Data Ingestion Tools in 2024
Data ingestion is important in collecting and transferring data from various sources to storage or processing systems. In this blog, we compare the best data ingestion tools available in the market in 2024. We will cover their features and pros and cons to help you select the best software for your use-case. What is Data Ingestion? Data ingestion is collecting and importing data from various sources into a database for further analysis, storage, or processing. This process can handle data in two primary modes: real-time processing, where data is ingested and processed immediately as it is generated. The other is batch processing, where data is collected at specific intervals and processed simultaneously. What are Data Ingestion Tools? Data ingestion tools are software and solutions designed to automate data transfer from various sources, like cloud storage, file systems, etc., to designated storage or analysis systems. These data ingestion tools streamline data gathering, reduce the need for manual intervention, and enable organizations to focus more on data analysis and insight generation. There are different types of data ingestion tools, each catering to the specific aspect of data handling. Standalone Data Ingestion Tools: These focus on efficiently capturing and delivering data to target systems like data lakes and data warehouses. They offer features like data capture, batch and real-time processing, and basic data transformation capabilities. While standalone data ingestion tools can fit data ingestion-specific use cases, organizations prefer solutions that are more flexible. ETL (Extract, Transform, Load) Tools: While ETL tools can handle the overall data integration process, they are also often used for data ingestion. Data Integration Platforms: Data integration platforms offer multiple data handling capabilities, including ingestion, integration, transformation, and management. Real-Time Data Streaming Tools: These tools ingest data continuously as it appears, making it available for immediate analysis. They are ideal for scenarios where timely data is critical, like financial trading or online services monitoring. Benefits of Data Ingestion Tools Data ingestion tools offer several benefits, including: Faster Data Delivery: Automating data ingestion with the help of tools speeds up processing, enabling more efficient scheduling. Improved Scalability: Automated data ingestion tools facilitate adding new data sources as the company grows and allow for real-time adjustments to data collection processes. Data Uniformity: Using data ingestion tools enables the extraction of information and converting it into a unified dataset. Organizations can use this information for business intelligence, reports, and analytics. Easier Skill Development: Data ingestion tools are designed with non-technical users in mind and often feature simplified interfaces that make learning and using them easier. How Do Data Ingestion Tools Work? Data ingestion tools help move data from various sources to where it can be stored and looked at. These tools utilize multiple protocols and APIs like HTTP/HTTPS, ODBC, JDBC, FTP/SFTP, AMQP, and WebSockets to efficiently connect with and transfer data from sources such as databases, cloud storage, files, and streaming platforms. First, these tools collect data from the sources using set commands or custom ones to find the data. Sometimes, data from different sources might be in different formats or structures. So, the data ingestion tools transform data to ensure consistency in format and structure. Then, these tools put this data into databases or data warehouses for analysis. Data ingestion tools also offer data movement directly into the destination system for situations where loading the data as quickly as possible is the priority. Why are Data Ingestion Tools Important? Data comes in many forms and from many places. A business might have data in cloud storage like Amazon S3, databases like MySQL, and coming in live from web apps. Transferring this data to necessary locations would be slow and difficult without data ingestion tools. Data ingestion solutions simplify and accelerate this process. They automatically capture incoming data, allowing businesses to quickly analyze their data and make timely decisions based on current events rather than outdated information. These tools are also flexible, as they can efficiently manage dynamic data sources, seamlessly incorporating data from new sources without requiring a complete system. This flexibility allows businesses to update and expand their data management strategies without disruption continuously. For example, if a company starts getting data from a new source, the tool can add that without starting from scratch. Top 8 Data Ingestion Tools in 2024 Various data ingestion tools in the market offer plenty of features and cater to specific business requirements. Below is a list of some of the best data ingestion solutions and their key features. LIKE.TG LIKE.TG is an enterprise-grade data platform that simplifies and streamlines data management. From data ingestion and validation to transformation and preparation to loading into a data warehouse, it accelerates time-to-insight by automating data movement. LIKE.TG’s suite of solutions caters to unstructured data extraction, data preparation, data integration, EDI and API management, data warehouse building, and data governance. With LIKE.TG’s no-code platform, ingest data from various sources into your data ecosystem without writing a single line of code. LIKE.TG offers native connectors to databases, file formats, data warehouses, data lakes, and other sources. You can easily access and ingest data from any source, regardless of format or location. LIKE.TG’s built-in transformations help to clean, enrich, and transform your data. From simple data cleansing to complex data transformations, LIKE.TG prepares your data for analysis and decision-making without technical expertise. LIKE.TG’s intuitive UI and unified design simplify data ingestion. Easily navigate the platform, design data pipelines, and quickly execute workflows. LIKE.TG’s parallel processing ETL engine enables you to handle large volumes of data efficiently. It provides optimal performance and scalability, allowing you to meet the growing data demands of your enterprise. LIKE.TG provides award-winning customer support and extensive training and documentation to help you maximize your data ingestion efforts. The platform offers the support and resources you need, from onboarding to troubleshooting. Keboola Keboola is an ETL platform designed for performing complex tasks. It provides custom options for data ingestion. Keboola facilitates a clear view and understanding of ETL setups. The platform accommodates various stores, such as Snowflake, Redshift, etc., and allows for SQL, Python, and R transformations. Pros Offers pre-built connectors to streamline data ingestion across multiple data sources and destinations. Users can write transformations in various languages and load or directly store the data within Keboola. Offers customized data sourcing for authentic analysis. Cons Modifying the schema or manipulating data can be complex with internal file-based storage. The cross-branch change review sometimes fails to detect the changes. Users must manually set up the webhooks or API triggers to import event data. Airbyte Airbyte is an open-source data integration platform. It allows businesses to build ELT data pipelines. It enables data engineers to establish log-based incremental replication. Pros The Connector Development Kit (CDK) allows for creating or modifying connectors in almost any programming language. Replicates a decent volume of data using change data capture (CDC) and SSH tunnels. Users can use straight SQL or DBT to transform the data. Cons Scheduler sometimes interrupts jobs unexpectedly. Regular updates require users to install new versions often. Predicting usage and controlling costs become difficult as data volumes grow. Matillion Matillion ETL is a data ingestion tool allowing users to create pipelines using a no-code/low-code, drag-and-drop web interface. Pros Its primary focus is on batch data processing, which is optimized for the transformation and loading phase of the ETL process within the cloud data warehouses. It replicates SQL tables using change data capture (CDC) by design. Matillion’s cloud-native transform engine scales to manage large datasets. Cons It sometimes struggles to scale hardware infrastructure, particularly EC2 instances, for more resource-intensive transformations. Users often complain about outdated documentation with new version releases. Matillion struggles with collaboration. Teams larger than five face challenges working together on the same data ingestion workflows. Talend Talend is a low-code platform that collects data from different sources and transforms it for insights. The tool integrates data ingestion, transformation, and mapping with automated quality checks. Pros It offers pre-built components for data ingestion from different sources. Users can design or reuse data pipelines in the cloud. It offers low-code and automated data replication. Cons Talend’s software is complex, requiring learning time before using it confidently, even for simple data ingestion pipelines. Documentation for features is often incomplete. Version upgrades, capacity changes, and other common configuration tasks are not automated. Hevo Data Hevo Data is a no-code, cloud-based ETL platform designed for business users without coding skills, simplifying the data ingestion. Pros The API allows easy integration of Hevo into the data workflow and enables performing pipeline actions without accessing the dashboard. It offers end-to-encryption and security options. The no-code data ingestion pipelines use a graphical UI to simplify creating ingestion workflows. Cons It limits data integration into BI tools or exporting data to files through integration workflows. It does not offer customization of components or logic. Also, the user cannot write code on his own. It offers very limited data extraction sources. Apache Kafka Apache Kafka is an open-source distributed platform suitable for real-time data ingestion. Pros It supports low latency for real-time data streaming. It can adjust storage and processing to handle petabytes of data. The platform ensures data persistence across distributed and durable clusters. Cons It is a complex software that requires a steep learning curve to understand its architecture. Users face challenges while working on small data sources. Kafka’s replication and storage mechanisms require significant hardware resources. Amazon Kinesis Amazon Kinesis is a cloud-hosted data service that extracts, processes, and analyzes your data streams in real-time. This solution captures, stores, and processes data streams and videos. Pros It offers low latency, meaning analytics applications can access streaming data within 70 milliseconds after collection. The Kinesis app integrates with many other AWS services, allowing users to build complete applications. It automatically provisions and scales resources in on-demand mode. Cons It is not a suitable tool for on-premise data ingestion or multi-cloud, as it is integrated within the AWS ecosystem. Users must utilize separate services to analyze or store data, as it only focuses on data migration. It does not offer clear documentation, which is often confusing to the consumers. How to Choose the Right Data Ingestion Platform? Opting for the right data ingestion tool directly impacts the data management strategy of an organization. Various factors should be considered while choosing the data ingestion platform. Data Sources and Formats Businesses should consider if the tool supports connectivity with all relevant data sources, including databases, cloud services, APIs, and streaming platforms. Also, they need to verify if the tool can handle various data formats, such as structured, semi-structured, and unstructured data, to meet their specific data ingestion requirements. Scalability and Performance The scalability of the data ingestion tool is key for handling increasing data volumes without sacrificing performance. Businesses should look for features like parallel processing and distributed architectures. These can handle large datasets effectively, ensuring data is processed smoothly and quickly as the company expands. Data Transformation Capabilities It is important to evaluate the tool’s data transformation features, including data cleaning, enrichment, aggregation, and normalization capabilities. Businesses should consider the tools to perform these transformations before ingesting the data into their storage or processing systems to maintain data quality and consistency. Ease of Use and Deployment Businesses should opt for a tool that offers a user-friendly interface and intuitive workflows to minimize the learning curve for their team members. Additionally, they need to choose a tool with flexible deployment options, such as cloud-based, on-premises, or hybrid deployments, to suit their business requirements and preferences. Integration and Interoperability The right data ingestion tool seamlessly integrates with existing data infrastructure and tools. Businesses should look for pre-built connectors and APIs that facilitate integration with databases, data warehouses, BI tools, and other systems in their data ecosystem. This practice enables smooth data flows and leverages existing investments effectively. Cost and ROI Businesses should evaluate the data ingestion tool’s total cost of ownership (TCO), including licensing fees, implementation costs, and ongoing maintenance expenses. They need to consider the tool’s pricing model and calculate the potential return on investment (ROI) based on improved efficiency, faster time to insights, and better decision-making enabled by the tool. Concluding Thoughts Data ingestion tools play an essential role in data integration tasks by streamlining the transfer of large datasets. They help you set up a strong ingestion pipeline for managing data, saving time and effort. Utilizing a top data ingestion tool is a fundamental step in the data analytics process. These tools also enable you to monitor and improve data quality, maintaining compliance with privacy and security standards. If you are seeking a comprehensive data ingestion tool, LIKE.TG is the right choice. LIKE.TG’s no-code, modern data integration solution can simplify and automate the process of ingesting data from multiple sources. Schedule a demo or download a free trial of LIKE.TG to experience effortless data ingestion. Don’t wait; quickly simplify your data management to drive better business outcomes. Start Streamlining Your Data Management Today Schedule a demo with LIKE.TG today and see for yourself how straightforward and efficient data ingestion can be. If you're ready to experience the benefits first-hand, try LIKE.TG for free and start transforming your data workflow without any delays. Request a Demo
Improving Healthcare Data Governance and Integration with LIKE.TG
Improving Healthcare Data Governance and Integration with LIKE.TG
One of the key processes in healthcare data management is integrating data from many patient information sources into a centralized repository. This data comes from various sources, ranging from electronic health records (EHRs) and diagnostic reports to patient feedback and insurance details. Also, the volume of healthcare data is rising with every passing day, making healthcare data governance increasingly complex and, at the same time, essential for ensuring patient privacy, data accuracy, and regulatory compliance. According to RBC, the digital universe of healthcare data is expected to increase at a compound annual growth rate of 36% by 2025. In response to this growing complexity and volume, LIKE.TG offers a comprehensive solution to seamlessly integrate diverse healthcare data sources and govern data assets, ensuring that all patient information is unified and accessible. Healthcare Data Governance Data governance in healthcare is a multifaceted approach that encompasses the establishment of policies and standards to ensure the effective management, security, and integrity of patient data. The delineation of roles and responsibilities for data stewardship, where individuals are entrusted with overseeing the lifecycle of data from collection to disposal, is an important component of healthcare data governance. In parallel, data governance initiatives entail the deployment of advanced technologies to enhance patient data protection and access control mechanisms. Encryption, access controls, and robust authentication protocols are among the tools utilized to safeguard sensitive patient information from unauthorized access and cyber threats. With a data governance framework, healthcare organizations can harness the full potential of their data as a strategic asset, improving not just the bottom line but also patient care and clinical outcomes. Integrating Disparate Healthcare Data Data management is crucial for improving patient care and efficiency within the healthcare system. Healthcare providers often deal with data from various sources, such as EHRs, lab reports, imaging systems, and wearable health devices. However, a solution-focused approach can simplify the integration process and offer significant benefits. Breaking down data silos is necessary to obtain a unified view of patient data. By integrating information from different sources, healthcare professionals can gain a comprehensive understanding of a patient’s health and improve the quality of care they provide. For instance, integrating real-time data from wearable devices with EHRs enables healthcare professionals to make timely interventions and tailor care plans according to individual needs. Once the data is integrated, governance can further facilitate healthcare providers. By enhancing data discovery, hospitals can easily search and retrieve patients’ information. It ensures that data across all platforms is consistent, accurate, and easily accessible. Additionally, data governance enables healthcare providers to make more informed decisions, which can lead to better patient outcomes. According to the McKinsey Global Institute, effective healthcare data integration and use of big data could generate up to $100 billion annually across the US healthcare system, highlighting the potential benefits of enhancing data integration and governance. Healthcare Data Governance with LIKE.TG Integrating diverse healthcare data into a unified system is only the first step towards transforming healthcare operations. The real utilitylies in using the combined data effectively, made easier by LIKE.TG‘s advanced data governance features for organizing and finding data. Data Cataloging for Data Retrieval LIKE.TG‘s data governance solution comes with a data cataloging function that acts like a search engine for healthcare data, offering advanced search and filtering capabilities. This functionality allows healthcare professionals to quickly locate specific data sets or patient information. For example, a doctor looking for a patient’s history with conditions can quickly retrieve all relevant records without sifting through multiple systems or databases. Data Management through Data Tagging Additionally, LIKE.TG’s data tagging feature enhances how healthcare professionals manage and access data. By allowing users to tag data assets with specific labels, it simplifies organizing and finding data based on criteria such as disease type, patient demographics, or treatment outcomes. For example, if a healthcare provider tags patient records with “diabetes” and “2024 check-ups,” any team member searching for recent diabetes cases can quickly retrieve all relevant patient files without navigating through extensive databases. Streamlined Workflows The synergy between data integration and data governance through LIKE.TG streamlines workflows and enhances decision-making capabilities. Healthcare professionals can access a comprehensive view of patient data, enabling more accurate diagnoses, personalized treatment plans, and predictive health insights. This integrated approach to data management and discovery boosts overall healthcare operational efficiency. With more accessible and systematically organized data, healthcare organizations can eliminate unnecessary administrative tasks and improve resource allocation. Practical Application of LIKE.TG for Healthcare Transformation Let’s say, Bright Future Clinic recently adopts LIKE.TG’s data management solution to tackle the challenge of efficiently managing chronic disease patients, focusing specifically on heart disease management. LIKE.TG facilitates data governance but also seamlessly integrates with existing systems and workflows. By integrating diverse healthcare data into a unified system, the clinic aims to streamline operations and improve patient care. The clinic uses the data cataloging function as a search engine, enabling healthcare professionals to instantly find specific datasets or patient details. For instance, when a patient with a history of heart disease visits, a doctor quickly accesses their complete medical records, including previous EHRs, lab results, and medication history, without the need to sift through multiple systems. Additionally, by implementing data tagging, the clinic organizes patient records and relevant health data with tags such as “heart disease,” “2024 consultations,” or “medication adherence.” This approach simplifies the organization and retrieval of data based on specific criteria, enhancing the ability to provide personalized and timely care. The integration of LIKE.TG’s solution streamlines the clinic’s workflows, significantly improves decision-making, allowing healthcare providers to focus more on patient care and less on administrative tasks. Advantages of LIKE.TG’s Integrated Approach LIKE.TG’s integrated approach to healthcare data governance and management streamlines the entire data lifecycle, from acquisition to analysis, ensuring data remains an important asset for enhancing patient care and operational efficiency. Improved Data Consistency LIKE.TG’s data integration and governance solutions standardize the handling of patient data, ensuring every department works with the same, accurate information. Enhanced Data Security With LIKE.TG, healthcare providers can enforce strict data security measures. Role-based access ensures that only authorized personnel can view sensitive patient information, reducing the risk of data breaches. Easier Data Discovery LIKE.TG’s data cataloging feature simplifies the search for patient information into a straightforward task. Healthcare professionals can quickly find specific patient records, treatment histories, or medication details using advanced search and filtering, thereby speeding up the care process. Reduced Operational Costs By automating data integration and improving data discovery, LIKE.TG helps healthcare providers operate more efficiently, cutting down on unnecessary tests and administrative overhead. Improve Healthcare Data Governance and Integration with LIKE.TG Through seamless integration and data cataloging, healthcare professionals can access a comprehensive view of patient information, driving more informed decisions and personalized care. Whether it’s improving data consistency, enhancing security, facilitating easy discovery, or reducing operational costs, LIKE.TG provides the tools needed to achieve excellence in healthcare data governance. LIKE.TG’s data integration and governance solutions offer a transformative approach to handling healthcare data. By unifying data from diverse sources and ensuring its easy discovery and use, healthcare providers can significantly improve patient care, enhance operational efficiency, and ensure data security. Optimize healthcare data governance and management with LIKE.TG. Experience the difference with a 14-day free trial and discover how LIKE.TG can transform your data into one of your most valuable assets for patient care and operational success. Manage Your Healthcare Data with LIKE.TG Looking to simplify the complex process of data integration and governance in healthcare? Try LIKE.TG for free for 14 days and optimize your workflow. Start a Free Trial
The Top 7 Data Aggregation Tools in 2024
The Top 7 Data Aggregation Tools in 2024
As data variety and volumes grow, extracting insights from data has become increasingly formidable. To put it into perspective, a bibliometrics study reveals that an astounding 2.5 million new papers are published annually. Processing this information is beyond traditional data processing tools. Automated data aggregation tools offer a spectrum of capabilities that can overcome these challenges. They gather, process, and analyze data from diverse sources. From handling modest data processing tasks to managing large and complex datasets, these tools bolster an organization’s data infrastructure. This blog reviews the top 7 data aggregation tools, exploring how each solution ensures that every byte of an organization’s data is harnessed for strategic insights. What are Data Aggregation Tools? Data aggregation tools are solutions designed to collect data from multiple sources, process it, and present it in a summarized format. These tools are essential for consolidating diverse data sets into a coherent whole, enabling organizations to analyze and derive insights from combined data. They typically include functionalities for extracting data from various databases, transforming it to align with business needs, and loading it into a central repository for easy access and analysis. Why Are Data Aggregation Tools Important? Data aggregation tools allow businesses to harness the power of their collective data, often siloed across different systems and formats. By aggregating data, these tools provide a unified view crucial for informed decision-making, trend analysis, and strategic planning. They also save time and resources by automating the data collection and transformation processes, reducing the likelihood of errors and ensuring data integrity. Who Uses Data Aggregation Tools? Business analysts, data scientists, IT professionals, and decision-makers across various industries rely on data aggregation tools to gather and analyze data. They are particularly valuable in finance, healthcare, marketing, and retail sectors, where data is a critical asset for understanding market trends, customer behavior, and operational efficiency. Essentially, any organization aiming to leverage data for competitive advantage will benefit from data aggregation tools. Example Scenario: Data Aggregation Tools in Action This example demonstrates how data aggregation tools facilitate consolidating financial data from multiple sources into actionable financial insights. Scenario:A multinational corporation has branches worldwide, each operating with its financial systems and maintaining separate ledgers, expense records, and revenue reports. The corporation’s CFO needs to prepare a consolidated financial statement for the annual report. However, the financial data is fragmented across different systems, currencies, and regulatory standards, making it challenging to compile a comprehensive statement. Application of Data Aggregation Tool: Extraction:The tool extracts financial data from each branch’s ledgers, expense records, and revenue reports. Transformation:It converts various currencies into a single reporting currency and aligns disparate financial practices to the company’s standardized accounting principles. Loading:The transformed data is loaded into a central financial system. Aggregation:The tool aggregates the data to summarize total expenses, revenues, and financial performance metrics across all branches. Analysis:With the aggregated data, the CFO can analyze financial health, identify cost-saving opportunities, and assess the performance of each branch. Outcome:The CFO successfully creates a unified financial statement that accurately reflects the corporation’s global financial status, enabling stakeholders to make informed investment decisions and strategic plans. The 7 Best Data Aggregation Tools for Business LIKE.TG LIKE.TG is a data aggregation tool that combines a user-friendly interface with robust technical features. It caters to business and technical users without requiring extensive IT skills. At its core, LIKE.TG boasts a potent ETL engine that automates data integration. Additionally, the platform’s customizable automation enhances efficiency by scheduling tasks and providing real-time monitoring to address integration errors quickly. These features streamline data integration, ensuring users enjoy uninterrupted data flow. Likewise, LIKE.TG’s adaptability shines in handling diverse data sources. The platform leverages a high-performing ETL engine for efficient data movement and transformation, including mapping, cleansing, and enrichment. Key Features: AI-Driven Data Management: Streamlines data extraction, preparation, and data processing through AI and automated workflows. Enterprise-Grade Integration Engine: Offers comprehensive tools for integrating diverse data sources and native connectors for easy mapping. Interactive, Automated Data Preparation: Ensures data quality using data health monitors, interactive grids, and robust quality checks. Advanced Data Transformation: Offers a vast library of transformations for preparing analysis-ready data. Dynamic Process Orchestration: Automates data aggregation tasks, allowing for execution based on time-based schedules or event triggers. User-Centric Design: With its no-code, drag-and-drop interface, LIKE.TG democratizes data management, making it accessible to users of all technical backgrounds. Seamless Integration: Integrating with a wide array of data sources, both on-premises and cloud-based, ensures a smooth data management experience. Comprehensive Data Handling: From extraction to insights, LIKE.TG offers a unified platform for all data-related tasks backed by a vast library of data operations. Best for: Businesses looking for an end-to-end data management solution from extraction to data integration, data warehousing, and even API management. Alteryx Alteryxis a data analytics platform offering a suite of data aggregation tools. Its open-data engineering environment streamlines data preparation tasks, enabling users to aggregate data and share results without coding expertise. Alteryx’s drag-and-drop interface and deployment options allow collaboration and sharing among team members. Alteryx’s data preparation, blending, and cleansing features provide a solution for processing large data volumes. Key Features: Data collection Data processing and presentation Integration with various sources User-friendly interface Multi-server support, backup and recovery, and maintainability. Pros: User-friendly interface for data preparation and analysis Wide range of data sources and connectors Flexible and customizable reporting and visualization options Scalable for large datasets Offers a variety of pre-built templates and tools for data analysis Cons: Some users have reported that Alteryx’s customer support is lacking. The documentation and assistance videos can be unclear and overly technical. Integrating this platform for white-label/embedded use cases can be challenging. Best for: Data analysts and businesses needing a robust data aggregation tool. IBM Cloud Pak for Data IBM Cloud Pak for Datais an integrated data and AI platform that aids in removing data silos and improving data security and accessibility. It offers a modular set of software components for data management. The tool has features such as data fabric and AI lifecycle management, governance, security, integration, observability, and master data management. Key Features: Cloud-Native Solution Unified Interface Data Fabric Architecture Built on Red Hat® OpenShift® Container Platform Pros: Modular software components for streamlined data analysis and management. Seamless integration with Red Hat OpenShift container platform Data virtualization layer for consolidating distributed data sources Supports a wide range of IBM and third-party services spanning the entire data lifecycle Cons: Some users have reported that it can be difficult to scale due to the need to purchase additional licenses or upgrade to a higher-tier plan. While IBM Cloud Pak for Data is touted as a low-code platform, considerable coding is still required for expression languages, advanced application programming interfaces, and webhooks. Complex setup and configuration Steep learning curve for some features Best for: Businesses seeking to enhance productivity and simplify data management complexities. Stata Statais a statistical software that offers data management and statistical analysis capabilities. It has a collapsecommand feature. This feature enables users to group data and compute summary statistics like mean, median, mode, and standard deviation. The command also allows the creation of new variables derived from existing ones. Stata’s interface and extensive documentation further enhance its accessibility to novices in statistical software. Key Features: Broad Suite of Statistical Features Publication-Quality Graphics Automated Reporting Python Integration (PyStata) Community-Contributed Features Pros: Wide range of statistical analysis and modeling capabilities User-friendly interface for data manipulation and analysis Supports a wide range of data formats and sources Offers a variety of pre-built templates and tools for data analysis Cons: Some users report that the Stata interface is not intuitive. Limited visualization capabilities compared to other data aggregation tools Limited collaboration features Steep learning curve for some advanced features Best for: Researchers and data analysts across diverse sectors. Google Looker Google Lookeris a cloud-based business intelligence platform designed to support businesses in collecting, analyzing, and visualizing data from various sources. Its data modeling layer helps users integrate data from disparate databases, CRMs, and systems into a single view. Looker’s calculated fields and aggregate awareness features optimize query performance and facilitate the extraction of insights from large datasets. Key Features: Aggregate awareness Integrated data exploration GUI with visual profiling and insight tools. Pros: User-friendly interface for data exploration and analysis Seamless integration with Google Cloud Platform Offers a wide range of data visualization options Supports a wide range of data sources and connectors Cons: Large dashboards have a slow loading time. No SQL CLI. Not enough high-resolution dashboards. Needs better user management.IAM, SSO, etc., are for the embedded use case. Limited scalability for large datasets Steep learning curve for beginners Best for: Businesses analyzing extensive data volumes seeking query efficiency. Zoho Analytics Zoho Analyticsoffers a platform for data analytics and aggregation. The platform is complete with dashboards and reports that support decision-making. Zoho’s aggregate formulas enable insight generation from summary statistics, while its data blending capabilities ensure a single view from multiple sources. Zoho Analytics supports various data import formats and provides pivot tables for summarizing data across multiple dimensions. Its APIs help with data integration and customization, enabling streamlined reporting. Key Features: Data preparation with ZOHO DataPrep Quick visual creation Filter and user filter Simple drag-and-drop dashboard Pros: Extensive APIs for seamless data integration and dynamic report embedding. User-friendly interface for data preparation and analysis Wide range of data sources and connectors Flexible and customizable reporting and visualization options Supports real-time data integration and analysis Offers a variety of pre-built templates and tools for data analysis Cons: Limited customization options for more advanced users, such as creating custom formulas or customizing the look and feel of reports and dashboards. Does not currently support connecting to all data sources, such as NoSQL databases or unstructured data sources. Difficult to scale due to the need to purchase additional licenses or upgrade to a higher-tier plan. Limited data source integration compared to other data aggregation tools Limited customization options for dashboards and reports Best for: Companies seeking a flexible and intuitive data analytics tool. Integrate.io Integrate.iois a cloud-based data integration platform streamlining, connecting, and aggregating data from diverse sources. The platform has several pre-built connectors for cloud services and on-premises applications. It is also complemented by a no-code interface that helps users to create custom connectors. Key Features: Easy In-Pipeline Data Transformations Simple Workflow Creation to Define Dependencies Between Tasks Salesforce to Salesforce Integrations Supports connectivity to over 200 e-commerce-related data stores Data Transformation Tools Pros: User-friendly interface for data integration and transformation Supports a wide range of data sources and connectors Offers a variety of pre-built templates and tools for data integration Highly customizable and extensible Cons: The drag-and-drop interface becomes extremely tough to use for complicated pipelines. Deployment of pipelines can be quite confusing. Error logs are not always detailed. Transforming JSON or other nested data is not easy. Best for: Scenarios that involve Salesforce Integration, File Data Preparation, REST API Ingestion, and Database Replication. How to Choose a Data Aggregation Tool Choosing the right data integration tool is crucial for effective data management and analysis. A data aggregation tool must meet an organization’s needs and be flexible enough to adapt to future changes. It should be able to handle the growing volume and variety of data and provide the functionality users need to transform and analyze data effectively. Identify Data Sources List all potential data sourcessuch as databases, cloud storage, and third-party APIs. Verify compatibilitywith the data aggregation tool for each source. Test connectionsto ensure reliable data retrieval. Assess Connectivity Evaluate the tool’s abilityto connect with listed data sources. Check for pre-built connectorsor APIs that facilitate easy integration. Ensure support for real-time data accessif needed for operations. Evaluate Scalability Understand the tool’s architectureand how it handles large data sets. Conduct stress teststo see how the tool performs under heavy data loads. Review the provider’s roadmapfor future scalability improvements. Consider Speed and Efficiency Benchmark processing timesfor typical data aggregation tasks. Compare performanceagainst other tools. Look for featuresthat optimize performance, like in-memory processing. Check for Data Transformation Features: Identify the types of data transformations required, such as filtering, sorting, or merging. Test the tool’s transformation capabilitieswith data samples. Ensure the tool can handle complex transformationswithout significant performance impact. Ensure Data Governance Check for compliancewith relevant data protection regulations. Assess the tool’s data quality managementfeatures. Verify that the tool provides audit trailsand version control. Look for Customization and Flexibility Determine if the tool allows for customizationto fit specific needs. Test the tool’s flexibilityby simulating changes in data processes. Ensure the tool can adaptto future changes in data strategy. User-Friendly Interface Evaluate the UI/UXof the tool through a hands-on trial. Gather feedbackfrom potential users within the organization. Check for the availability of training resourcesor certifications. Support and Documentation Research the level of supportoffered, including availability and response times. Review the documentationfor comprehensiveness and clarity. Look for an active user communityor forums for additional support. Essential Features for Choosing a Data Aggregation Tool Not all data aggregation tools are created equal. Here’s a detailed breakdown of the essential features and capabilities that any robust data aggregation tool should offer: Flexible Grouping Options The ability to aggregate data by grouping it based on specified column(s) is fundamental. Look for data aggregation tools that allow for flexible grouping options, including single or multiple columns, date ranges, or custom criteria. This flexibility ensures you can tailor the aggregation process to suit your data requirements. Comprehensive Summarization Methods A reliable data aggregation tool should support various summarization methods to derive meaningful insights. These methods may include: Count: Determine the total number of occurrences or records within each group. Sum: Calculate the total sum of numerical values within each group. Average: Compute the mean or average value of numeric data within each group. Minimum and Maximum: Identify the smallest and largest values within each group. Variance and Standard Deviation: Measure the dispersion or spread of data around the mean. Ensure the data aggregation tool offers these standard summarization methods and the flexibility to create custom aggregations as needed. Data Cleansing and Transformation Look for built-in capabilities to cleanse and transform raw data before aggregation. This includes handling missing values, removing duplicates, standardizing formats, and converting data types. Robust data cleansing ensures the accuracy and reliability of aggregated results. Scalability and Performance Evaluate the data aggregation tool’s scalability and performance capabilities, especially when dealing with large datasets. It should efficiently handle increasing volumes of data without compromising speed or accuracy. Consider factors such as parallel processing, optimized algorithms, and support for distributed computing frameworks. Data Source Compatibility Ensure compatibility with various data sources, including databases, cloud storage platforms, APIs, and file formats. The data aggregation tool should seamlessly integrate with your existing data infrastructure and support real-time or batch data ingestion. Customization and Extensibility Seek data aggregation tools that offer customization options and extensibility features to adapt to evolving business needs. This may include custom functions, scripting capabilities, and integration with external libraries or frameworks for advanced analytics and visualization. Security and Compliance Prioritize data security and compliance requirements when selecting a data aggregation tool. Look for features such as role-based access control, encryption, audit trails, and compliance certifications (e.g., GDPR, HIPAA) to ensure the protection and privacy of sensitive data. User-Friendly Interface and Accessibility A user-friendly interface with intuitive navigation and visualization capabilities enhances user adoption and productivity. Additionally, consider accessibility features such as cloud-based deployment, cross-platform compatibility, and mobile support for seamless access to aggregated data from anywhere, anytime. Take the Next Step with LIKE.TG Data aggregation tools offer various features tailored to meet the evolving needs of businesses of all sizes. From simplifying complex data landscapes to empowering decision-makers with actionable insights, these tools are indispensable in harnessing the true potential of data. LIKE.TG’s combination of user-friendliness, powerful AI capabilities, extensive connectivity, focus on data quality, and customization options make it a standout choice for organizations looking to streamline data aggregation. Explore the power of LIKE.TG first-hand. Startyour free trialtoday to see how LIKE.TG can transform your data aggregation workflow.
Modernizing Higher Education Curriculum Planning with LIKE.TG’s Data Solutions and Governance
Modernizing Higher Education Curriculum Planning with LIKE.TG’s Data Solutions and Governance
A 2021 Educase report shows that 75% of surveyed institutions have started or are planning extensive digital transformation strategies to improve their data utilization. The importance of a strategic approach to data utilization in this context cannot be overstated. Effective data management frameworks ensure that data across the institution is accurate, consistent, and used in alignment with internal policies and external regulations. These frameworks support a data-informed culture where decisions are based on reliable evidence rather than intuition or assumption. Unified Data for Strategic Curriculum Development Integrating data in higher education institutions is essential for making strategic decisions that impact curriculum planning. By processing information from diverse data sources, universities can gain a holistic view that informs targeted, effective strategies. This approach also allows educational institutions to pinpoint areas where curriculum may be lacking or where there’s an opportunity to introduce new, relevant courses that align with emerging industry trends. For example, suppose data reveals a growing interest among students in sustainable technologies, coupled with a rise in job market demand in this sector. In that case, a university can decide to develop new courses or even degree programs focused on sustainability. Curriculum planning benefits from a unified data perspective by giving decision-makers a complete picture of the academic scenario. This complete view empowers them to make informed choices that enhance student learning experiences, which may increase graduation rates and improve employability upon graduation. Integrating data from scattered sources into a coherent view needs data management tools and the expertise to interpret complex datasets. University Data Management and Governance with LIKE.TG The right data management tool is essential for unified data. LIKE.TG’s data transformation capabilities and comprehensive business glossary help achieve a unified view of university data. It streamlines data processing and increases efficiency across departments. LIKE.TG’s no-code UI transforms university data management and governance by allowing higher education institutions to manage and analyze vast amounts of data without coding easily. This user-friendly interface streamlines complex data processes such as extraction, integration, and migration. Segmentation Simplification of Data LIKE.TG’s no-code approach allows universities to segment and analyze student data visually. Using drag-and-drop features, administrators can easily categorize students by academic performance or enrollment status, making it easy to tailor curricula to meet diverse student needs through the interface, improving educational offerings without any programming. Universities can also use LIKE.TG to aggregate and review data at different levels, such as departments or programs, without writing a single line of code. They can visualize key metrics like course enrollments, average grades, and retention rates. With these insights, institutions can quickly identify trends, evaluate program success, and make informed decisions to improve and update their curricula continuously. Business Glossary for Data Governance Effective data governance in higher education ensures that important information is easily accessible to stakeholders like faculty, administrators, and students, promoting collaboration and informed decision-making. However, using different terminologies across departments can cause stakeholder confusion and misinterpretation. For example, in the academic department, “student success” typically refers to achieving high grades, completing courses on time, and making satisfactory progress toward degree completion. In contrast, student services departments view “student success” more broadly. They may include factors such as student engagement, satisfaction with support services, and overall well-being in their interpretation of success. In this case, the lack of standardization for “student success” can lead to confusion and misalignment. LIKE.TG’s business glossary helps universities establish a common language for data. It defines key terms and metrics, enabling consistent and accurate interpretation of data across departments. A unified definition of “student success” across academic and administrative departments can lead to more targeted support programs and metrics for evaluating their effectiveness. Improved Data Access with Tags LIKE.TG incorporates tags alongside the business glossary. Tags improve categorization and make data retrieval easier and more accessible. Tags like “academic performance” can categorize terms related to academic metrics such as GPA, course completion, rates, and academic standings. Users can quickly find relevant information without sifting through vast databases using tagged data related to specific programs, student demographics, or research projects. The Benefits of Adopting LIKE.TG for Higher Education Institutions Unified Data Management LIKE.TG provides a central hub for all data assets, streamlining data integration from diverse sources into one accessible repository. This centralization enhances the reliability and accessibility of data across the university. Universities can merge data from online learning platforms, library usage statistics, and campus engagement activities into a unified dashboard, enabling academic advisors to craft personalized student success strategies. No-Code Simplicity Users from non-technical backgrounds can leverage LIKE.TG’s no-code interface to manage data effectively, democratizing data access and analysis within the institution. With this feature, universities can speed up enrollment by generating data reports on student enrollment trends without IT expertise. Data Quality and Profiling LIKE.TG ensures that the data used for decision-making is of the highest quality. Its data profiling capabilities identify and correct inconsistencies. Academic institutions can rely on this data to make decisions like learning programs and research initiatives. Educational institutions can automatically clean and standardize incoming student application data, giving the admissions team works with the most accurate and up-to-date information. Automation and Efficiency Automation streamlines administrative tasks and data management for higher education institutions so they can focus on enhancing student learning experiences and operational innovations. Higher education institutions can automate the data integration process for new research grants, reducing manual data entry hours and allowing researchers to focus more on their projects. Transforming University Data Management with LIKE.TG Comprehensive student data analysis optimizes the process of curriculum development. Let’s say a higher education institution identifies the need to leverage its vast student performance and feedback data. The objective is to tailor the curriculum to student needs and industry trends, ensuring they’re well-prepared for the job market after graduation. LIKE.TG’s Solution for Higher Education Institution In the initial phase, LIKE.TG facilitates the integration of varied student data sources. This process involves: Data Extraction LIKE.TG’s AI-recommended template extraction streamlines data extraction. Its native database connectivity and API integration allow pulling data from institutional and external sources. This whole process drastically reduces the preparation time by automating tasks such as name and record parsing. Through this, universities can extract data from multiple sources, including academic records, course evaluations, and alums employment reports. Data Transformation The university combines these diverse data streams into a unified dataset through transformations, such as Joins. Expressions are applied to clean and standardize individual data entries, ensuring consistency across all records. Data Loading The transformed data is moved to a centralized repository for further analysis. Using unified data allows universities to comprehensively view student academic performance, engagement levels, and post-graduation success. Standardizing Data with LIKE.TG’s Business Glossary Terminology Standardization LIKE.TG’s business glossary allows for defining and standardizing key educational metrics and terms across departments. This common language eliminates ambiguity and facilitates a shared understanding of data insights. Data Consistency Establishing clear definitions for terms like “Student Engagement” and “Employment Readiness” allows universities to ensure that data analysis and curriculum decisions are based on consistent criteria across all academic units. Data Enrichment LIKE.TG’s business glossary enriches data assets by attaching relevant metadata. This metadata provides additional context and clarification about the purpose and usage of each data asset, further enhancing the common understanding among stakeholders. Specific Outcomes Achieved By Leveraging LIKE.TG’s integrated solutions, universities can: Identify Curriculum Gaps Analyze student feedback and performance data to pinpoint areas where the curriculum needs enhancement or innovation – aligning the curriculum more closely with current industry requirements and future employment opportunities. Improve Student Outcomes Adjusting teaching methods and course content based on data-driven insights leads to higher student satisfaction, better academic performance, and increased post-graduation employment rates. Final Words Higher education institutions can navigate the complexities of modern academia by integrating and standardizing their vast datasets. It ensures that their strategies are both informed and impactful. With LIKE.TG, universities can seamlessly blend diverse data sources and establish a unified data language across departments. This harmonization enables strategic decisions—from curriculum development to faculty hiring— grounded in reliable, accessible, and consistent data. Experience advanced data management and governance with LIKE.TG’s user-friendly solution. Process the data to drive strategic decisions and achieve academic excellence. Schedule a demo and download a free 14 day trial today to start streamlining data governance and informed decision-making. Start Transforming Data Governance at Your Institution Explore LIKE.TG's no-code solution by scheduling a demo to see how effortlessly you can manage your institution's data. Enhance success and make informed, strategic decisions that benefit your entire organization with LIKE.TG’s comprehensive tools. Request a Demo
Data Integrity vs. Data Quality: Here’s How They Are Different
Data Integrity vs. Data Quality: Here’s How They Are Different
Data Integrity vs. Data Quality in a Nutshell Data integrity refers to protecting data from anything that can harm or corrupt it, whereas data quality checks if the data is helpful for its intended purpose. Data quality is a subset of data integrity. One can have accurate, consistent, and error-free data, but it is only helpful once we have the supporting information for this data. Data integrity and quality are sometimes used interchangeably in data management, but they have different implications and distinct roles in enhancing data usability. The Importance of Data Quality and Data Integrity Data serves as the lifeblood of organizations, supporting every initiative from product development to marketing campaigns. The success of these decisions relies on the quality and trustworthiness of data, making data quality and integrity foundational to success. Data Quality: Empowering Informed Decision Making Data quality measures how well data meets requirements and fits the intended purpose. Experts usually assess it using various criteria, whose importance may vary based on the specific data, stakeholders, or intended use. Improved Decision Making Reliable analytics and insights depend on high-quality data. Data quality allows marketing campaigns to target audiences precisely. It also aligns product development with customer needs and supports data-backed operational improvements for maximum efficiency. Improved/Enhanced Customer Experience Organizations use complete and accurate customer data to personalize interactions through various platforms, like social media, websites, etc. High-quality data also helps anticipate the consumer’s needs and can identify issues swiftly to resolve them. This approach fosters customer loyalty and satisfaction, enhancing the brand’s perception. Optimized Operations High-quality data is a single source of truth, removing inconsistencies and discrepancies to prevent wasted effort. It streamlines workflows, reduces errors, and lessens the need for rework. As a result, productivity rises, costs drop, and overall efficiency improves. Data Integrity: Building Trust Data integrity concerns the inherent quality of data and aims to maintain this quality throughout the data lifecycle. This action includes all stages, from creation and storage to processing and analysis, ensuring the data remains accurate and consistent. Data security Security ensures that data remains protected from unauthorized access, modification, or deletion. Access controls, encryption, and intrusion detection systems prevent unauthorized individuals from altering or tampering with the data. Data security creates trust among partners and stakeholders and strengthens the organization’s reputation. Data lineage Data lineage tracks the origin and transformation of data. Lineage tracking upholds data integrity by keeping a clear audit trail of modifications and identifying the source and reason for each change. Auditability Auditing capabilities enable tracing changes to the data and identifying who made them. Logging all data modifications, including the time, responsible user, and nature of the change, reinforces data integrity. This process fosters transparency and accountability, which are crucial for building trust in the data. The Mutual Relationship Data quality and data integrity work together to enhance data usability. High-quality data becomes worthless if its integrity is not secure. Similarly, maintaining data integrity does not serve its purpose if the data is inaccurate or incomplete. For example, if we have a customer database filled with verified, complete information showing high data quality. However, if a system flaw allows unauthorized changes (indicating low data integrity), the entire database’s reliability is at risk. Data Integrity vs. Data Quality: Examples and Applications It’s evident that data quality and integrity are closely related, but understanding the subtle differences is essential to maximize the data’s value. Financial Reporting Consider a company preparing its quarterly financial report. Data integrity plays an important role in maintaining the accuracy and security of financial data. Data Security: Access controls restrict unauthorized users from modifying financial figures, safeguarding data integrity. Data Lineage: The company tracks the origin of revenue and cost data, ensuring it hasn’t been tampered with during its journey from sales figures to the final report. Auditability: Every modification made to the data, such as adjustments or corrections, is logged with timestamps and usernames. This audit trail allows for verification and ensures no fraudulent alteration of the data. Here, data integrity guarantees the financial report reflects the true state of the company’s finances, fostering trust with investors and stakeholders. Customer Segmentation Let’s consider a marketing team segmenting customers for a targeted email campaign. Here, data quality takes center stage: Accuracy: Customer email addresses must be accurate to ensure successful campaign delivery. Incorrect data (e.g., typos) would make the segmentation exercise futile. Completeness: Complete customer profiles, including purchase history and demographics, are crucial for effective segmentation. Missing data would limit the ability to create targeted customer groups. Consistency: Customer names and addresses should be formatted consistently across the database. Inconsistencies (e.g., variations in capitalization) can lead to duplicate entries and skewed results. How to Ensure Data Quality and Integrity Maintaining high data quality and data integrity requires a comprehensive data quality management strategy. Measures to Ensure Data Quality Data profiling: Data profiling helps pinpoint areas requiring improvement by identifying missing data, inconsistencies, outliers, and duplicate records. Regularly analyze data to determine such anomalies. Data cleansing: Implement processes to correct errors, remove duplicates, and ensure consistent formatting throughout the data set. Data cleansing involves using data cleaning tools and establishing clear data entry guidelines. Data Standardization: Data standardization transforms data into a format that computers can read and understand. By standardizing data, detecting errors and ensuring accuracy becomes much easier. This accuracy is essential for providing decision-makers with reliable and precise information. Data validation: Enforce data validation rules at the point of entry to prevent inaccurate or invalid data from reaching your destination systems. Validation includes defining acceptable value ranges, mandatory fields, and data type restrictions. Data quality metrics: Data quality metrics are tools to measure and improve data quality. Organizations can ensure they possess high-quality data by selecting and applying the appropriate metrics to evaluate the data. Data quality metrics include timeliness, completeness, accuracy, validity, duplication, and uniqueness. Data governance framework: Establish a data governance framework outlining data quality standards, ownership, and accountability. The framework should also define data quality metrics and procedures for monitoring and improving data health. Data lineage tracking: Implement data lineage tracking tools to understand the origin and transformations of data throughout its lifecycle. Data lineage tracking allows for tracing any potential issues back to their source. Measures to Ensure Data Integrity Remove duplicate data: Duplicate data creates ambiguity, leading to errors and breaches in data integrity. Large organizations employ dedicated teams to clean duplicate files. Whether to choose a team or utilize software to remove duplicates depends on the data volume or size of the organization. Access controls: Lacking effective access controls in an organization increases the risk to data integrity. Implementing the principle of least privilege is one of the most effective strategies. It only restricts access to essential users, maintaining strict control and preserving data integrity. Keep an audit trail: Audit trails give organizations clues to pinpoint the problem’s source for effective resolution as they record all system data, including database or file changes. They must be tamper-proof, preventing user manipulation. These trails should generate automatically, track every database and file event, link events to the users involved, and include timestamps for all occurrences. Regularly auditing these trails is a best practice to uncover weaknesses or areas for improvement and enhance data integrity. Data encryption: Data encryption protects data integrity within an organization by keeping it confidential. This security measure safeguards data during rest, i.e., when stored in a database and during transmission, for example, when moving to another database. Backup the data: To ensure data integrity, organizations should adopt a two-pronged approach. First, implement regular data backups to safeguard the information against potential losses from hardware malfunctions or cyberattacks. Secondly, establish a data recovery plan to enable the accurate restoration of data in accidental deletion or corruption cases. Data Integrity vs. Data Quality Feature Data Quality Data Integrity Focus Inherent characteristics of the data itself Maintaining the trustworthiness of data throughout its lifecycle Objective Ensures data is fit for its intended purpose Ensures data remains accurate, reliable, and unaltered Key Attributes Accuracy, Completeness, Consistency, Validity, Timeliness Security, Lineage, Auditability Impact Affects data analysis, decision-making, and operational efficiency Affects, compliance, and risk management Mechanism Data cleansing tools, data validation rules, data governance framework Encryption, access controls, audit trails, data backup and recovery Concluding Thoughts Data quality and data integrity are distinctive concepts but not mutually exclusive. A comprehensive data management strategy considers both enhancing data analyses and business decisions. Automated data management tools with built-in features to address data quality and integrity issues help organizations ensure their business decisions rely on healthy data. LIKE.TG provides a unified data management solution that helps you ensure data quality and integrity. With LIKE.TG, you can automate data cleansing, profiling, and validation tasks while leveraging built-in data governance features, such as data discovery, data quality rules, and data ownership—all within a single, no-code, user-friendly platform. Schedule a demo or download a free 14 day trial to experience LIKE.TG’s data management solution and improve your organizational data quality and integrity. Enhance Your Data Quality and Integrity with LIKE.TG Discover how LIKE.TG's solutions can elevate your data quality and integrity. Schedule a demo today to see how easy and efficient data management can be with our comprehensive, no-code platform. Discover how LIKE.TG's data management solutions can elevate your data quality and integrity. Schedule a demo or start your free trial today to see how easy and efficient data management can be with our comprehensive, no-code platform. Trust your data's accuracy and security with LIKE.TG. Request a Demo
Data Governance Framework: What is it? Importance, Pillars and Best Practices
Data Governance Framework: What is it? Importance, Pillars and Best Practices
What is a Data Governance Framework? A data governance framework is a structured way of managing and controlling the use of data in an organization. It helps establish policies, assign roles and responsibilities, and maintain data quality and security in compliance with relevant regulatory standards. The framework, therefore, provides detailed documentation about the organization’s data architecture, which is necessary to govern its data assets. Moreover, the framework supports self-service tools, which help technical and non-technical users find and use the data they need for governance and analytics. With these tools, organizations can manage, change, and share data across all their systems, whether in the cloud or on-site. Why is a Data Governance Framework Needed? The data governance framework is important for applying consistent policies and rules to all organizational data, ensuring data reliability for various roles, such as business leaders, data stewards, and developers. Data Inaccuracy A data governance framework sets standards and processes to ensure data accuracy and consistency. Many organizations face challenges with inaccurate, inconsistent, or outdated data affecting insights and decision-making processes. The data governance framework enhances the quality and reliability of the organization’s data. Data Security It sets guidelines and controls to protect sensitive information, including encryption, access controls, and compliance measures to reduce security risks and comply with regulations. Data Silos A data governance framework simplifies data integration and standardization, breaks down silos by establishing control, and enables seamless data exchange and collaboration across the organization. Lack of Accountability and Ownership It emphasizes accountability by defining roles and responsibilities and assigning data stewards, owners, and custodians to oversee data management practices and enforce governance policies effectively. Inefficient Data Management This framework establishes structured processes and workflows for data management. It automates repetitive tasks, streamlines workflows, and improves operational efficiency. Benefits of a Data Governance Framework It provides a structured way to keep data across all business operations accurate and secure while ensuring it’s used responsibly. Sets Standards Accountability The initial phase of data governance is the establishment of clear standards, norms, responsibilities, ownership, and roles. This process ensures all members of the organization, from new hires to top executives, are aware of their duties in data management. The organization can avoid data mismanagement by setting defined accountabilities and uphold data quality and security. Establishes Key Indicators Metrics Indicators and metrics offer a detailed view of the data’s condition and safety, guiding strategic decisions. Key Quality Indicators (KQIs) gauge data quality, helping businesses ensure their data meets the required standards. Key Data Elements (KDEs) identify the most critical data within the organization, guiding data management priorities. Key Performance Indicators (KPIs) track data performance against business objectives, ensuring data aligns with company goals. Data Risk and Privacy Metrics measure the organization’s exposure to data breaches and compliance with privacy laws, which is essential for the regulatory environment. Builds a Unified Data Language A common business language and data quality rules help everyone in the organization understand data terms and standards similarly. This approach avoids confusion and errors in data management and use, making communication across the company more straightforward. Enhances Data Discovery Management The framework sets up methods for finding and understanding all the company’s data. This process involves figuring out how data is related and its history, handling different kinds of information and conducting data profiling and classification. These steps make it easier to manage data well, ensuring it’s correct and dependable for making decisions. A robust data governance framework helps in: Improving and managing data quality to ensure data is accurate and useful. Addressing data issues promptly to maintain data integrity. Identifying data owners to establish accountability for data assets. Building a data catalog to organize and classify data, making it easily accessible. Creating reference and master data to provide consistent data across the organization. Driving data literacy across the organization to enhance understanding and use of data. Provisioning and delivering data efficiently ensures it is available when and where needed. Pillars of a Data Governance Framework A comprehensive data governance framework relies upon fundamental pillars that ensure an organization’s effective and secure use of data assets. They combine the foundational elements with essential strategic approaches, creating a well-rounded framework for managing data across all enterprise levels. Data Quality Data quality is essential to a data governance framework as it implements the rules and processes for data validation, cleansing, and organization. It guarantees decision-makers access to accurate and consistent information, improving decision-making. Data Integration Data integration simplifies data governance by aggregating and harmonizing data from various sources across an organization into a unified view. This approach supports improved analysis, reporting, and decision-making by providing stakeholders with a complete business picture. Consequently, it ensures all organizational data adheres to set policies and compliance standards, reducing inconsistencies and errors. Data integration also improves data governance by allowing for centralized management, which makes it easier to control data quality, security, and access. It standardizes data handling practices throughout the organization, ensuring consistent implementation and monitoring of governance policies. Integrated data systems clean and correct data during consolidation, enhancing data quality and reliability for decision-making. This streamlined approach helps meet regulatory compliance and increases reporting efficiency, as all data is consistent and readily available. Data Privacy and Security This pillar is essential for keeping data assets confidential and available within the governance framework. It refers to managing and protecting data in a way that aligns with the organization’s data governance policies. Privacy means ensuring that data is secure from unauthorized access and readily available to authorized users, all under the oversight and rules established by the governance framework. Organizations can protect data by using strong encryption, setting access controls, and following compliance mechanisms. It builds trust among customers, partners, and stakeholders, protects the organization’s reputation, and reduces the risk of legal and financial fallout from data breaches. Data Architecture The role of data architecture is to provide a structured framework for designing, organizing, and managing data assets. Data architecture ensures data is stored, accessed, and used consistently by defining data models, schemas, and storage mechanisms. A clear data architecture aids data governance by setting straightforward guidelines for managing data, ensuring it complies with organizational policies and standards. Data Asset Governance It highlights the need to treat all data elements, including dashboards, code, and data science models, as essential assets within the governance framework throughout their lifecycle. It suggests adopting a comprehensive view of governance covering data and analytics to ensure thorough management and oversight of all data assets. Bottom-Up Approach As data use increases, companies should share the role of data governance across creators and users of data. This decentralized approach gives everyone responsibility for data governance, aligning them with more inclusive and collaborative data management models like data mesh. It means that governance is spread across different business areas, with each domain owner looking after their data while following the broader organizational guidelines. Routine Workflow Governance Data governance shouldn’t just be about meeting compliance or seen as an extra task. Instead, teams should integrate it into everyday work processes to make sure they base decisions on accurate data. It then becomes an essential element of strategic decision-making within the organization. A data governance framework is incomplete without its core elements: people, processes, and technology. Each plays a critical role in making the framework effective. People: The Core of Governance Successful data governance relies on collaboration and careful planning by people across the organization. Key considerations to implement and establish data governance include: Commitment: Assessing whether individuals are dedicated to the principles of data governance. Roles and Responsibilities: Clearly defining and formally documenting the roles and responsibilities of all involved in data governance. Skills and Data Literacy: Ensuring team members possess the necessary skills and understanding of data to implement governance strategies effectively. Change Management: Developing a plan with sponsors to support alignment and encourage organization-wide buy-in. Stakeholder Identification: Recognizing data governance stakeholders across the organization. Maintaining Expertise: Understanding where expertise resides within the organization to leverage it for governance initiatives. Processes Processes like data collection, storage, integration, and quality assurance are vital for verifying that data management practices are consistent across the enterprise. Important aspects to consider while handling these processes are: Realistic Definitions and Goals: Establishing practical and achievable data definitions, rules, and objectives. Modernization of Business Processes: Updating business processes to integrate data governance, enhancing the ability to deliver meaningful results. Integration of Governance: Reviewing and adjusting business rules to incorporate data governance seamlessly. Contributors include business and IT experts who provide the necessary context for data governance efforts. They are essential in: Technology: Enabling Effective Governance Technology provides the tools and platforms for implementing reliable data governance processes, such as data profiling, lineage, and metadata tools, and utilizing technology to automate, scale, and accelerate the data governance processes. How do Data Governance Frameworks Work? Data governance frameworks differ from one business to another, but they generally include several core components discussed above that guide how data is managed and used within an organization. Let us discuss further how these frameworks typically work. Understanding Ownership Ownership is identifying who sets up the rules, policies, definitions, and standards for managing data. For instance, a company can establish a Data Governance Office (DGO) to lead the data governance initiative. The initiative could include a dedicated team, a group of stakeholders, or even a single person, such as a data architect, depending on the size and needs of the organization. Data stewards are appointed across various departments to ensure everyone aligns with these standards and to offer recommendations. In larger companies, several councils can focus on different aspects of data management, such as data storage, quality, and protection. Setting Goals Defining clear goals and metrics is key to measuring the success of a data governance initiative. The Data Governance Institute suggests focusing on the impact of data governance initiatives on: How well they are aligned with the organizational objectives. The effectiveness in improving data quality and compliance in projects. The integration of governance principles into professional disciplines. The adoption of data governance practices among individuals within the organization. For example, a healthcare provider can set a goal to reduce patient data errors by 20% in the first year to improve patient care and reduce billing mistakes. Monitoring Performance Keeping track of how well the data governance framework is working involves setting accountabilities for tasks necessary for compliance, like assigning a data steward or appointing a data security officer. These tasks should be well-documented, repeatable, and cover various aspects of data governance, such as assigning decision rights, managing changes, resolving issues, and ensuring data quality. For instance, a financial institution can implement a system to regularly review and update access rights to sensitive financial data, ensuring only authorized personnel can view or modify this information. Approving Technology Choosing and approving technology is another important aspect, where stakeholders decide on the tools and systems used to process, store, and secure data. It also guarantees these technologies have the necessary controls to prevent data breaches. For example, relevant personnel in an e-commerce company may decide to approve using a cloud storage solution that offers encryption and multi-factor authentication to protect customer data. Establishing Collaboration Standards Deciding how data stakeholders create, use, or regulate data within the organization will collaborate, including determining who should be involved in decision-making processes and who needs to be informed about decisions. For instance, a manufacturing firm can include engineers, production managers, and quality control specialists in the discussions on collecting and using production line data to improve efficiency and product quality. Data Governance Framework Examples There are various tried and tested data governance frameworks in use. Each framework meets the needs and requirements of managing data effectively. The DAMA International Data Management Body of Knowledge (DMBOK) DAMA-DMBOK is a comprehensive framework that outlines the standard industry practices for data management. It covers many topics, including data governance, architecture, and modeling, providing a holistic approach to managing and governing data assets. The Data Governance Institute Framework (DGI) The Data Governance Institute (DGI) offers a framework focusing on governance practices. It emphasizes establishing roles, responsibilities, and processes to ensure data is managed as an asset. This framework is particularly beneficial for organizations looking to implement data governance with a clear emphasis on accountability and stewardship. The CMMI Data Management Maturity (DMM) Model The Data Management Maturity (DMM) model provides a comprehensive approach to enhancing an organization’s data governance practices. It outlines the essential components of data governance, including data quality, operations, and platforms, offering a path toward achieving higher levels of data management maturity. The EDM Council’s Data Management Capability Assessment Model (DCAM) The EDM Council’s DCAM is an industry-standard framework for evaluating and improving data management and governance practices. DCAM provides a structured approach with defined principles and capabilities across various aspects of data governance, including data architecture, quality management, and security. ISO/IEC 38500 IT Governance Framework Although ISO/IEC 38500 is primarily an IT governance framework, it has significant implications for data governance. It guides organizations using IT (including data assets) to achieve business goals, ensure regulatory compliance, and manage risks. How to Create a Data Governance Framework? Building and implementing a data governance framework involves a strategic process that prioritizes properly managing an organization’s data assets. This framework is essential for enhancing data governance across businesses. The following step-by-step guide simplifies the approach: 1. Understanding Data Governance a. Define the scope and objectives of the data governance initiative. b. Align stakeholders with data governance goals, such as improving decision-making, ensuring regulatory compliance, and enhancing operational efficiency. 2. Identifying Data Domains a. Categorize data into domains based on their relevance to the business, such as customer data, product data, financial data, etc. b. Understand the data landscape to manage data across the organization effectively. 3. Identifying Ownership Consumption a. Determine data owners responsible for the accuracy, privacy, and security of each data domain. b. Identify data consumers who need access to the data for their work. c. Establish accountability and clarity on roles and responsibilities. 4. Validating Documenting Data a. Document the data lifecycle, including its origin, internal flow, user interactions, and application purposes. b. Verify data accuracy and consistency. c. Record governance policies, standards, and procedures for reference and clarity in data management. 5. Assessing Data Security a. Conduct security and risk assessments on various data types to identify vulnerabilities and threats. b. Prioritize risks and implement protective measures for sensitive information. c. Ensure compliance with legal requirements and build trust with clients and partners by demonstrating a commitment to data security. Data Governance Framework Best Practices Businesses should embrace certain best practices to create a practical data governance framework that ensures long-term success. These practices aim to meet current needs while also adapting to future challenges. Engage Stakeholders Early in the Process Involve key stakeholders from various departments in defining the scope and objectives of data governance to align all activities with organizational goals and priorities. Utilize Data Catalogs Implement data catalogs to categorize and document data assets. This approach is about organizing data efficiently, making it easily accessible and understandable to users within the organization. It facilitates easy identification of data domains and ownership responsibilities by providing visibility into data assets and their associated metadata. Appoint Data Stewards Appoint dedicated data stewards for each data domain to oversee data quality and serve as contact points for all data-related queries. These stewards enforce data governance policies, maintaining the quality and security of the data within their respective domains. Automate Documentation Processes Leverage automation tools to streamline the documentation of data lifecycles, governance policies, and procedures. These tools enhance efficiency and accuracy in maintaining up-to-date records of data management activities. Conduct Regular Training Provide ongoing training sessions to educate stakeholders on data governance principles, best practices, and compliance requirements. This training ensures all participants understand and effectively implement the organization’s data governance policies. Implement Data Security Measures Use security mechanism such as encryption, access controls, and monitoring systems to protect sensitive data from unauthorized access, breaches, and compliance violations. Final Thoughts A strong data governance framework equips organizations to manage and derive maximum value from their data assets proactively. Companies can implement a framework by carefully engaging stakeholders, defining roles, and extensive planning. Implementing a data governance framework demands a commitment to continuous improvement and flexibility in response to new business and technology shifts. For successful implementation, using data governance tools or data management tools with governance features is essential. LIKE.TG’s platform simplifies data governance for businesses, offering tools for comprehensive data management. It allows for clearly assigning roles and responsibilities, ensuring data stewards and owners can easily oversee and control their data. This transparency aids in implementing governance policies and upholding data integrity organization-wide. LIKE.TG enables you to use your data more effectively and achieve better business results, all while minimizing data complexities. Start a free trial or book a demo today to explore LIKE.TG’s data management and governance solutions suite. Start Your Journey to Effective Data Governance with LIKE.TG Start managing your data more effectively with LIKE.TG. Book a demo to see how our solutions can simplify your data governance and improve accuracy. Take control of your data with LIKE.TG today. Request a Demo
Exploring the Connection Between Data Governance and Data Quality
Exploring the Connection Between Data Governance and Data Quality
Data Governance vs. Data Quality Data governance and data quality are closely related, but different concepts. The major difference lies in their respective objectives within an organization’s data management framework. Data quality is primarily concerned with the data’s condition. It ensures the data is complete, accurate, reliable, and consistent. On the other hand, data governance refers to the overall management, maintaining compliance, and ensuring the security of data assets within an organization. Data governance sets the framework and guidelines under which data quality initiatives operate. Both data governance and quality are equally important for an organization to derive value from their data and make informed decisions. Understanding Data Quality Data quality measures how much data sets meet the specific requirements and expectations of their intended use, ensuring that decisions based on good quality data are rational and defensible. The significance of data quality stems from its role in decision-making. High-quality data allows organizations to understand their customers and identify new market trends. It ensures that: Marketing campaigns reach the right audience. Financial forecasts are reliable. Customer service is effective and personalized. Achieving high data quality is not a one-time activity but an ongoing, iterative process, called data quality management. It involves a series of steps, from data acquisition through storage and management to its final use. At each stage, specific measures must be taken to ensure data integrity. For example, data validation rules can be applied during collection to prevent errors, while regular audits can identify inconsistencies or outdated information that may affect data reliability. Understanding Data Governance Data governance is a thorough framework that ensures data is accurate, accessible, consistent, and protected, thereby supporting the organization’s objectives. Take data governance as a rulebook for effective data management, establishing protocols for the accurate collection, storage, and utilization of data. Data governance helps a company achieve its goals by providing a well-structured framework and setting clear and well-communicated policies that give all employees a common understanding of how data should be handled. This structure also defines the responsibilities of different roles within the organization, such as who is accountable for maintaining the accuracy of data and who has the authority to access sensitive information. The sensitivity of personal data and growing privacy concerns make data governance all the more important for organizations. In 2022, there were 1,774 instances of organizational data breaches, affecting over 392 million individuals globally. These incidents exposed legally protected personal information of people utilizing services ranging from financial and healthcare to social services. Exploring the Differences Between Data Governance and Data Quality Data Quality Data Governance Objective To ensure that the data is standardized and free of inconsistencies and errors. To ensure effective management, protection, compliance and utilization of organizational data. Techniques Data profiling, cleansing, standardization, enrichment, and validation. Data lineage, access controls, policy development, data stewardship, data cataloging and metadata management. Tools Data quality tools, specialized databases designed to support data quality tasks. Data governance platforms such as LIKE.TG and meta data management tools. Outcome Trustworthy data that can be used reliably for decision making. A controlled data environment, having clear data policies and improved data management practices. Where Data Governance and Data Quality Overlap The overlap between data governance and data quality lies in their mutual goal of ensuring that data is a reliable asset for the enterprise. Data governance determines who needs to do what with which data under specific conditions and identifies procedures and tools to enhance data quality. Data quality ensures that the data is accurate, complete, and valuable within this system. The connection between data quality and data governance comes from shared standards, metrics, and responsibilities of data roles. It helps create a symbiotic relationship that enhances the overall value of an organization’s data: Framework and Execution: Data governance provides the framework and policies for data management, while data quality focuses on executing these policies. For instance, data governance might establish a policy that all data should be consistent and accurate. Data quality measures like data cleaning and validation, would then be used to ensure that this policy is effectively implemented. Enhancing Trust: Data governance and data quality work together to enhance trust in data. Data governance ensures clear policies and procedures for data management, which can increase confidence in the data. Meanwhile, data quality measures ensure that the data is accurate, reliable, and relevant, further enhancing trust. Risk Management: Data governance sets the rules for compliance with regulations and standards, while data quality ensures that the data adheres to these rules. This complementary relationship is crucial for risk management, as it helps to prevent breaches of regulations and standards, which can result in penalties and damage to the organization’s reputation. Decision-Making: High-quality data is essential for informed decision-making. Data governance ensures that the right data is available to the right people at the right time, while data quality ensures that this data is accurate and reliable. Together, they enable organizations to make decisions based on trustworthy data. Data cataloging is another area where data quality and governance overlap. From the governance perspective, a data catalog provides a holistic picture of what data exists and who’s responsible for it—allowing for setting data standards and access controls. On the data quality side, the catalog helps identify potential issues through data profiling and lineage tracking, which enables data stewards to implement processes for improving data accuracy and consistency. 6 Steps to Integrate Data Quality within a Data Governance Framework Integrating data quality within a data governance framework is a strategic initiative that significantly enhances the value of an organization’s data. Such integration ensures that data is well-managed but also accurate, reliable, and useful for decision-making. Here are some steps to effectively integrate data quality within a data governance framework: Define Data Quality Goals Begin by outlining what high-quality data means for your organization. This step generally includes accuracy, completeness, consistency, timeliness, and relevance. It is important to align these goals with the organization’s overall objectives and communicate them clearly to all stakeholders. Establish Data Quality Metrics After defining the goals for data quality, establish metrics to measure data health. Data quality metrics could include error rates, completeness percentages, or consistency scores. These quantitative measures will assess data quality and track improvements over time. Incorporate Data Quality into Policies Procedures All data governance policies and procedures, including those for data collection, storage, processing, and usage, should prioritize data quality as a critical consideration. Incorporating data quality into these procedures ensures its maintenance throughout the data lifecycle. Assign Data Quality Responsibilities Integrating data governance and data quality calls for assigning responsibilities for maintaining data health. For example, designating a data steward to define and enforce data quality standards for their assigned data, or establishing data quality roles within the IT department to focus on data profiling, data cleansing, and implementing data quality checks. Implement Data Quality Tools Techniques The use of data quality tools and techniques is crucial in improving the quality of data. Modern data quality tools combine data standardization, validation, profiling, and cleansing, along with several other features, in a single package. Automating data quality tasks with these tools simplifies data quality management. Monitor Improve Data Quality The final step is to monitor data quality using the established metrics continuously. Regular monitoring identifies any issues or trends and enables corrective action as needed. Incorporating data quality within a data governance framework allows organizations to ensure their data is well-managed, accurate, reliable, and valuable. Conclusion Data governance and data quality are closely linked, influencing the reliability and usability of data. Despite their differences in scope and application, data quality and data governance create a unified approach to data management, which allows companies to maximize the benefits of their data assets. Building on this, LIKE.TG offers an effective solution that simplifies sharing and managing data across a company through a single platform. LIKE.TG’s data management platform ensures data quality and trustworthiness by providing the percentage of data health based on defined data quality rules. It enhances organizational decision-making by automatically correcting errors, detecting inaccuracies, and standardizing data. Data governance contributes by organizing data assets, managing data access, and making data trustable and understandable. If you’re looking to enhance your decision-making process with easier access to data, consider book a demo now! Ready to boost your decision-making with high-quality, trustworthy data? Try LIKE.TG’s data governance platform to see how you can improve data health, correct errors, and standardize your data effortlessly. Start you 14-days-trial now!
Data Filtering: A Comprehensive Guide to Techniques, Benefits, and Best Practices 
Data Filtering: A Comprehensive Guide to Techniques, Benefits, and Best Practices 
Data filtering plays an instrumental role in reducing computational time and enhancing the accuracy of AI models. Given the increasing need for organizations to manage large volumes of data, leveraging data filtering has become indispensable. What Is Data Filtering? Data filtering is the process of narrowing down the most relevant information from a large dataset using specific conditions or criteria. It makes the analysis more focused and efficient. Data filtering lets you quickly analyze relevant data without sifting through the entire dataset. You can filter data regardless of type, including numbers, categories, text, and complex time-series data. Data Filtering vs. Data Sorting vs Data Sampling While data filtering helps process large volumes of data, it is not the only method. Data sampling and sorting can also help draw insights from a large dataset. Here’s a brief overview and comparison: Data Filtering: Selects a subset of data based on specific criteria. Data Sorting: Arrange data in a specified order, either ascending or descending. Data Sampling: Chooses a representative subset from a larger dataset for analysis. Parameter Data Filtering Data Sorting Data Sampling Purpose To narrow down data to meet specific conditions. To organize data in a meaningful order. To analyze a smaller, manageable subset of data that represents the whole. Process Uses criteria to include or exclude data. Rearrange data based on chosen attributes. Randomly or systematically selects data points from the entire dataset. Outcome A reduced dataset focused on relevant data points. An ordered dataset based on specific attributes. A smaller dataset that reflects the characteristics of the more extensive set. Each method can be used by itself or in combination to extract insights from large volumes of data. What is Data Filtering Used For? Evaluating a Dataset: Filtering aids in exploratory data analysis by helping identify patterns, trends, or anomalies within a dataset. Processing Records: Data filtering streamlines workflows by processing records based on predefined criteria. Remove Irrelevant Data: Filtered data can help remove irrelevant data before restructuring via pivoting, grouping/aggregating, or other means. Benefits of Using Data Filtering Organizations prioritizing data filtering are better positioned to derive valuable insights from their data. Here is how data filtering can help you gain a competitive advantage. Enhances Focus: Data filtering allows you to ignore irrelevant data, enabling a sharper focus on information that aligns with their goals, which can improve the quality of insights. Increases Accuracy: Filtering out outliers and erroneous records contributes to a more reliable data analysis process and improves the accuracy of the results. Optimizes Resource Use: Working with smaller, filtered datasets can reduce the resources needed for analysis, leading to potential cost savings. Supports Custom Analysis: Data filtering accommodates unique analytical needs across various projects or departments by creating datasets tailored to specific criteria. Types of Data Filtering Techniques Data filtering techniques can help you quickly access the data you need. Basic Filtering Methods Basic filtering involves simple techniques like range or set membership. For example, in a database of temperatures recorded throughout a year, a range filter could be used to select all records where the temperature was between 20°C and 30°C. Similarly, a set membership filter could select records for specific months, like June, July, and August. Filtering by Criteria Filtering by criteria involves more advanced filtering based on multiple criteria or conditions. For instance, an e-commerce company might filter customer data to target a marketing campaign. They could use multiple criteria, such as customers who have purchased over $100 in the last month, are in the 25-35 age range, and have previously bought electronic products. Filtering by Time Range Temporal filters work by selecting data within a specific time frame. A financial analyst might use a time range filter to analyze stock market trends by filtering transaction data to include only those that occurred in the last quarter. This helps focus on recent market behaviors and predict future trends. Text Filtering Text filtering includes techniques for filtering textual data, such as pattern matching. For example, a social media platform might filter posts containing specific keywords or phrases to monitor content related to a specific event or topic. Using pattern matching, they can filter all posts with the hashtag #EarthDay. Numeric Filtering Numeric filtering involves methods for filtering numerical data based on value thresholds. A healthcare database might be filtered to identify patients with high blood pressure by setting a numeric filter to include all records where the systolic pressure is above 140 mmHg and the diastolic pressure is above 90 mmHg. Custom Filtering Custom filtering refers to user-defined filters for specialized needs. A biologist studying a species’ population growth might create a custom filter to include data points that match a complex set of conditions, such as specific genetic markers, habitat types, and observed behaviors, to study the factors influencing population changes. These techniques can be applied to extract meaningful information from large datasets, aiding in analysis and decision-making processes. Data Filtering Tools and Software Data filtering can be performed via manual scripting or no-code solutions. Here’s an overview of these methods: Filtering Data Manually Manual data filtering often involves writing custom scripts in programming languages such as R or Python. These languages provide powerful libraries and functions for data manipulation. Example: In Python, the pandas library is commonly used for data analysis tasks. A data scientist might write a script using pandas to filter a dataset of customer feedback, selecting only entries that contain certain keywords related to a product feature of interest. The script could look something like this: Python import pandas as pd # Load the dataset df = pd.read_csv(‘customer_feedback.csv’) # Define the keywords of interest keywords = [‘battery life’, ‘screen’, ‘camera’] # Filter the dataset for feedback containing the keywords filtered_df = df[df[‘feedback’].str.contains(‘|’.join(keywords))] Using No-Code Data Filtering Software No-code data filtering software allows you to filter data through a graphical user interface (GUI) without writing code. These tools are designed to be user-friendly and accessible to people with little programming experience. With Regular Expressions capabilities, you have the flexibility to write custom filter expressions. Example: A bank’s marketing department wants to analyze customer transaction data to identify potential clients for a new investment product. The data includes various transaction types, amounts, and descriptions. The team is particularly interested in clients who have made large transactions in the past year that may indicate an interest in investment opportunities. Using a no-code data filtering tool, the marketing team can filter records that contain terms like ‘stock purchase,’ ‘bond investment,’ or ‘mutual fund’ in their transaction description field. They also set a numeric filter to include transactions above a certain amount. The tool’s GUI allows them to easily input these parameters without writing complex code. The result is a filtered list of clients who meet the criteria, which the bank can then use to target their marketing campaign for the new investment product. Feature Manual Filtering (Python/R) No-Code Data Filtering with Regular Expressions Ease of Use Requires programming knowledge User-friendly with intuitive GUI Pattern Matching Complex filter expressions need coding Simplified filter implementation Learning Curve Steep requires learning syntax Minimal, often with helpful tutorials Speed of Setup Time-consuming script development Quick setup with immediate results Accessibility Limited to those with coding skills Accessible to non-technical users Maintenance Requires ongoing script updates Often includes automatic updates Scalability Can be less efficient for large datasets Designed to handle big data efficiently Cost Efficiency Potential for higher long-term costs Cost-effective with subscription models Collaboration Less collaborative, more individual-focused Encourages collaboration with shared access Best Practices for Effective Data Filtering It’s essential to follow the best practices below to ensure that data filtering is as effective and efficient as possible: Define Clear Objectives Having clear goals for what you want to achieve with data filtering. Before you begin, ask yourself: What specific insights am I trying to obtain? Which data is relevant to my analysis? How will the filtered data be used? Clear objectives guide the filtering process, ensuring the results align with your analytical or operational goals. Understand Data Structure and Format A thorough understanding of the data’s structure and format is essential. Consider the following: Is the data structured, semi-structured, or unstructured? What are the data types of the columns I’m interested in? Are there any relationships between the data points that need to be preserved? Understanding these aspects helps apply the most appropriate filters and prevents potential issues such as data loss or misinterpretation. Utilize Multiple Filters for Complex Analysis For complex analysis, a single filter might not be sufficient. Instead, use a combination of filters to drill down into the data: Apply a range filter followed by a categorical filter to narrow your dataset. Use text filters with numeric filters to further segment the data. Multiple filters can provide a more nuanced view of the data, revealing deeper insights. Validate Results and Adjust Filters as Needed Regular validation of filtering results is essential to ensure accuracy. After applying filters, check if: The results meet your initial objectives. The filtered data makes sense in the context of your goals. Any anomalies or unexpected results need investigation. If the results aren’t satisfactory, adjust the filters and re-validate. This iterative process helps refine the filtering strategy to produce the best possible outcomes. Adhering to these best practices helps maximize the effectiveness of data filtering, leading to more reliable and actionable insights. Data filtering significantly enhances the computational efficiency of training AI models, improving their accuracy. The advent of no-code data filtering tools has further streamlined this process, enabling you to develop AI systems that are not only more precise but also more efficient. How LIKE.TG’s No-Code Data Filtering Saves 80% of Your Time LIKE.TG Dataprep is a no-code data filtering tool that eliminates the need for complex coding, streamlines repetitive tasks, ensures consistency across projects, and offers immediate insights into data health, collectively saving up to 80% of the time typically spent on data preparation. It offers: Drag-and-Drop Interface uses Point-and-Click fields to filter data, simplifying data preparation. Dataprep Recipes standardize data preparation across multiple datasets, significantly reducing time and effort. Data Health Visuals provide immediate visual feedback on the quality of your data, allowing you to quickly identify and address issues such as inconsistencies or missing values. Real-Time Grid provides a dynamic dataframe that updates in real-time as data is transformed within the platform, giving you an interactive view of the data and illustrating the immediate effects of data manipulation. Automated Dataflows: reduce the need for manual intervention. Intuitive Filter Expressions perform complex pattern matching through the user-friendly interface, saving time on writing and debugging code. Prebuilt Connectors enable quick integration with various data sources. Advanced Data Validation and Profiling ensure data accuracy and consistency, allowing you to validate data against predefined rules and profile data for quality analysis. Ready to transform data management and save valuable time? Try LIKE.TG Dataprep, the all-in-one data preparation tool that simplifies data filtering, integration, and transformation. Start your journey with LIKE.TG Dataprep today and revolutionize how you work with data!
Exploring Data Provenance: Ensuring Data Integrity and Authenticity
Exploring Data Provenance: Ensuring Data Integrity and Authenticity
What is Data Provenance? Data provenance is a method of creating a documented trail that accounts for data’s origin, creation, movement, and dissemination. It involves storing the ownership and process history of data objects to answer questions like, “When was data created?”, “Who created the data?” and “Why was it created? Data provenance is vital in establishing data lineage, which is essential for validating, debugging, auditing, and evaluating data quality and determining data reliability. Data Lineage vs. Data Provenance Data provenance and data lineage are the distinct and complementary perspectives of data management. Data lineage mainly provides a high-level trail of data’s journey (from origin to consumption), including any changes made. Data provenance is what adds depth to this trail. It tells us about data’s origins and the changes made to it and provides insights into who created the data, made those changes, data quality, etc. Learn more about the differences between data provenance vs. data lineage. Data Lineage Data Provenance Scope Tracks the entire data transformation journey (from source to destination). Focuses on the origin and historical record of the data. Focus “How” and “Where” the data is transformed. “Who” and “When” the data was created. Key Information Source, transformations, integrations. Source system, creation time, responsible entity. Data Representation Typically visualized as a directed acyclic graph (DAG). Often presented as metadata associated with the data element. Use Cases Identifying data errors, tracing changes, and ensuring consistency. Verifying data credibility, detecting bias, and regulatory compliance. The Importance of Data Provenance Data provenance is a fundamental requirement for ensuring trust, reliability, and efficacy of data-based decision making. Opaque Data Pipelines The growing complexity of modern data systems and pipelines makes it difficult to track data lineage. Businesses lack complete visibility into how data is transformed and moved across various systems, creating a blind spot for potential issues. Data provenance empowers businesses to understand how data flows through their systems by revealing data’s origin, transformations, and movements. This transparency allows for proactive identification of potential issues before they escalate. Data Quality Concerns Without clear data lineage, identifying inconsistencies and anomalies becomes a time-consuming task. Errors or biases can go undetected, potentially leading to flawed decisions with significant consequences. Data provenance facilitates the detection of anomalies and inconsistencies within data. By tracing the lineage, businesses can pinpoint the source of errors and correct them proactively to ensure data integrity. For instance, when a sales dashboard shows a sudden revenue spike, data provenance identifies where the anomaly started, facilitating quick resolution and preventing faulty data from affecting decisions. Navigating Regulations The rapid increase of data privacy regulations like GDPR and HIPAA mandates that organizations demonstrate responsible data governance. Data provenance enables organizations to prove their compliance with these regulations. In an audit, data provenance offers a clear trail that details the origin and handling of sensitive data, reducing potential legal issues and building trust with stakeholders. Empowers AI and Analytics The effectiveness of artificial intelligence (AI) and data analytics relies on the quality and trustworthiness of data. Data provenance enables scientists to identify biases or inconsistencies that could distort model outputs by tracing data lineage. Also, it supports explainability in AI decision-making, tracing back to how the AI reached its conclusions. The Role of Data Provenance in Ensuring Data Integrity and Authenticity Verifying the Origin and Lineage Data provenance creates a verifiable data custody chain. It records data sources and all transformations, helping organizations spot and address potential impurities in data. For instance, an organization collects customer data from various sources and merges it into a single database. Data provenance verifies the origin of each data stream, ensuring the data remains untampered and free from inaccurate information during collection. This careful tracking builds trust in the data’s authenticity by allowing easy source verification. Detecting Unauthorized Modification It also helps organizations detect and prevent unauthorized changes by tracking changes to data points, making anomalies and inconsistencies visible. For instance, if a financial record changes unexpectedly, data provenance flags it for investigation. This process helps catch and fix unauthorized access or manipulations early, protecting data integrity. It also supports access control by tracking who interacts with data and pinpointing those responsible for changes. Facilitating Reproducibility and Auditability Reproducibility is the ability to replicate research and analytical results. Data provenance records the data used, its changes, and the analysis processes, allowing researchers to recreate a study’s original conditions accurately. The accurate replication prevents the spread of incorrect or misleading findings by allowing the independent verification of results. Data provenance also supports auditability by providing a clear audit trail for regulatory reviews or compliance audits. Identifying Errors in Data Pipelines Data lineage tracking enables organizations to spot and fix errors and biases in data pipelines. For example, if a loan approval algorithm shows bias against certain demographics, data provenance lets data scientists examine the training data. They can find and correct biases introduced during data collection or transformation. This process improves data pipelines, making them more accurate and fairer. How Does Data Provenance Work Data provenance works as a system that utilizes various technologies to enhance the integrity and trustworthiness of the data. Following mechanisms define its effectiveness: Metadata Management: The foundation of Data Provenance Data provenance relies on capturing metadata, which includes the data’s origin, creation time and date, transformations, and responsible individuals. Capturing a comprehensive metadata record creates a clear audit trail for each data point. Ensuring Data Integrity with Cryptographic Techniques Cryptographic techniques are mathematical tools to crawl and unscramble data for tamper-proof verification. Data provenance systems use cryptographic techniques for securing metadata and ensuring its immutability, which means that any change to data cannot go unnoticed. One key method is to assign cryptographic hashes, a unique fixed-size character string from a piece of data. Changes in data modify the hash value, making tampering evident when the stored hash doesn’t match the reassigned hash of the altered data. Utilizing Distributed Ledger Technology Businesses can use data provenance with distributed ledger technology (DLT), including blockchain, to secure and share data across a decentralized network. This approach removes the need for a central authority, as any changes to the data record require majority network validation. The majority network approval enhances transparency by blocking unauthorized changes. DLT also supports controlled access, allowing authorized stakeholders to view the audit trail and confirm a data point’s history, promoting trust and collaboration in data ecosystems. Verification with Automated Mechanisms Organizations can leverage data provenance tools to enable easy verification and lineage tracking, using metadata and cryptographic hashes to check data authenticity and integrity. Also, these tools provide user-friendly interfaces, allowing end-users to access and verify information directly. The ease of using such tools empowers people to assess the trustworthiness of their data confidently. Data Provenance Use Cases Supply Chain Transparency Data provenance allows supply chains to track the documented movement of goods from raw materials to finished products by creating a digital record of origin, processing steps, and certifications for each product. This transparency empowers them to verify the authenticity and quality of their products against predefined standards, ensuring compliance with laws and ethical sourcing practices. Cybersecurity Defenses Data provenance establishes a clear audit trail for data access and manipulation, through which organizations can pinpoint unauthorized activities and security breaches. It is specifically helpful in industries where faster response time to security incidents is essential, like the financial sector. Simplifying Claims Management Data provenance allows verification of claims origin, eliminating fraudulent submissions. It transforms dispute resolution with a clear audit trail that pinpoints the source of any discrepancies. Also, the ability to examine past data manipulation in claims enhances risk assessment, allowing for proactive identification of potential issues. This process leads to quicker fraud detection and reduced risks of non-compliance and fraud. Concluding Thoughts As our dependency on data grows, utilizing data provenance methods and techniques to ensure trust in data is imperative. Data provenance equips organizations with tools to make informed decisions based on reliable information. LIKE.TG is a comprehensive data management platform that equips organizations with tools to track and analyze data movement. Data lineage feature allows the tracing and transformation of data assets, from source to destination. Also, impact analysis helps to identify how data is modified and utilized through various pipelines, enhancing the understanding of dependencies and potential risks associated with data changes. Download a 14-day free trial to experience how LIKE.TG helps with data lineage and provenance. Enhance Your Data Transparency with LIKE.TG Experience LIKE.TG's comprehensive data management platform to ensure the integrity and trustworthiness of your data. 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What is Online Transaction Processing (OLTP)?
What is Online Transaction Processing (OLTP)?
OLTP is a transaction-centric data processing that follows a three-tier architecture. Every day, businesses worldwide perform millions of financial transactions. This fact brings to mind client-facing personnel such as bank tellers and supermarket cashiers tapping away on keyboards and at cash registers, and with good reason. According to ACI Worldwide, a payment systems company, there was a 42.2% growth in global real-time transaction volumes in 2023, amounting to 266.2 billion transactions. However, businesses outside the financial and retail sectors also generate plenty of transactions daily. And each of these transactions requires safe storage for future review, usage, and other applications. Online Transaction Processing (OLTP) is designed to store these large volumes of transactional data in a data warehouse, and this blog discusses it in detail. Let’s begin. OLTP is distinguished by the following two factors: Its dedicated design, which supports the execution and recording of hundreds (or more) of concurrent transactions. The ‘online’ component in its name, which refers to how it leverages the internet to handle transactions in real-time. Examples of OLTP Systems ATMs and online banking processes Ticketing, booking, and reservation platforms Credit card payment processing systems Order entry Record-keeping OLTP vs. OLAP OLTP and Online Analytical Processing (OLAP) are two different types of data processing systems that businesses use in conjunction with each other. While OLTP is primarily designed for recording transactions, OLAP databases are designed to help data teams query and analyze them. Here’s a comparison between the two: OLTP OLAP Built for quickly storing vast volumes of online transactions. Built to collect data from varying sources to enable data analysis. Designed for recording business transactions and operations in real-time. Designed to analyze all kinds of historical business data. OLTP queries are simple. OLAP queries are complex. Standard size ranges from 100 Mb to 10 GB. Larger than OLTP systems. Their typical size varies from 1 Tb to 100 Pb. Often modifies data and has a combination of read and write tasks. Doesn’t modify data and has read-only workloads. Needs frequent backups and a comprehensive recovery mechanism in place. Can be backed up infrequently without problems. Characteristics of OLTP Systems Quick Responses: OLTP systems boast rapid responses to facilitate real-time operations. Response time is typically measured in milliseconds. Indexed Datasets: These systems feature indexed datasets to help users search for, query, and retrieve data quickly. High Availability: Given an OLTP system’s importance in real-time applications, ensuring high availability minimizes downtime. Simpler Operations: Common operations include insertions, deletions, and data updates. These are all simpler operations since these systems don’t cater to complex analytical requirements. Which Databases are Used for OLTP Workloads? OLTP workloads need relational database management systems (RDBMS) for data storage and modification, as relational databases are purpose-built for transaction applications. Here are a few examples: 1. PostgreSQL/Postgres PostgreSQL’s customizability and flexibility make it ideal for OLTP. In particular, Postgres’ Multi-Version Concurrency Control (MVCC) enables simultaneous data access for multiple transactions while preventing one transaction from blocking another. This improves performance and efficiency. 2. Oracle Database Oracle Database is a comprehensive RDBMS that supports different use cases. Besides OLTP, Oracle Database is used for data warehousing and mixed (OLTP and data warehousing) applications. 3. Microsoft SQL Server Much like Oracle Database, Microsoft SQL Server also supports data warehousing and business intelligence-related tasks in addition to OLTP workloads. 4. MySQL MySQL is widely used as both an open-source and commercial RDBMS. Its scalability, ease of use, availability, and transactional capabilities make it a great option for OLTP workloads. 5. MongoDB MongoDB is flexible, scalable, and suitable for enterprises looking for a NoSQL option to process their OLTP workloads. Payment systems are among MongoDB’s common use cases, and it has a flexible document-centric model that works well for OLTP tasks. The Benefits and Challenges of Working with OLTP Workloads OLTP systems have both their benefits and their challenges, highlighted below: Benefits: The two biggest benefits of an OLTP system are concurrency and ACID (atomicity, consistency, isolation, and durability) compliance. Concurrency allows an OLTP system to effectively and simultaneously cater to multiple users. Two or more users can freely make transactions in a system because its concurrency will keep these transactions from conflicting or overlapping with each other. ACID compliance comprises the following components: Atomicity: breaks database transactions down into smaller components to ensure the integrity of the transaction as a whole. Consistency: database transactions are subject to certain data validation rules and only the data that matches these rules is written into the database. Isolation: database transactions are concurrently processed without any conflicts. Durability: ensures that after a transaction is complete, the resulting data changes are written into the database. This maintains data changes despite technical faults. ACID compliance enables OLTP databases to manage transactions from start to finish. It ensures the functionality of a transaction by breaking down each transaction into smaller components, applying data validity rules, processing them concurrently, and then saving the data. Besides concurrency and ACID compliance, other advantages of an OLTP system include: Normalized Data: OLTP systems generally use normalized data structures. Doing so minimizes redundancy, enables optimized storage, and prevents data anomalies. Transaction Rollback: An OLTP system’s transaction rollback capability lets users reverse transactions or other changes in case of a hardware issue or another type of error. Data Integrity: Maintaining data integrity and consistency is easy as ACID compliance and normalization increase the transactions’ reliability and keep the database accurate. Challenges Common challenges associated with using OLTP databases include: Querying Historical Data: They are built for handling current transactions and real-time data. Consequently, querying historical data using an OLTP system is difficult, especially compared to OLAP. ACID Overheads: ACID compliance, while beneficial, can lead to some overhead. Better data integrity can affect the system’s performance, as ACID transactions require additional processing power overhead. Frequent Maintenance: Maintaining complex OLTP systems can be somewhat resource-intensive in a dynamic and expansive environment. As noted above, these systems need frequent backups, maintenance, and optimization, which require dedicated, ongoing efforts to maintain high availability. How to Select the Right Database for OLTP Workloads Keeping the following factors in mind can help data teams select the right database: Understanding Performance Requirements Knowing the estimated transaction volume, concurrency requirements, and ideal response times is essential. The selected database should effectively handle an organization’s transactional load. Support for ACID Compliance ACID compliance is vital for ensuring data integrity in an OLTP system, so a database with comprehensive ACID guarantees is the right fit for an OLTP workload. Concurrency Control Simultaneous transactions are another key feature; managing them effectively requires a database to have sufficient concurrency control mechanisms, such as: Locking Optimistic Concurrency Control (OCC) Timestamp Ordering Snapshot Isolation Multi-Version Concurrency Control (MVCC) Serializable Snapshot Isolation (SSI) Scalability Scalability can have varying importance depending on the business model and application. A database that can scale horizontally (by integrating more servers) as well as vertically (by increasing server resources) can keep up with a range of workloads. Data Model Generally, relational databases work well with structured data, and NoSQL databases are more suitable for semi-structured and unstructured data. Database selection for OLTP workloads should match the application’s schema requirements. Durability and Fault Tolerance Mechanisms such as replication, automatic failover, and backups assist with data durability and fault tolerance, making them necessary for preventing data loss. Consistency Models A database can feature one of the following consistency models: Strong Consistency: This model provides immediate and consistent visibility of updates across all nodes. This is the highest consistency level but may increase latency and decrease availability. Eventual Consistency: In this model, synchronous updates eventually bring all replicas into the same state. Since it prioritizes low latency and high availability, it’s a better choice for distributed systems. Causal Consistency: Causally related operations are consistently ordered across nodes in this model. It preserves the causal relationship between events and balances consistency and performance. Since each model has a trade-off between consistency, availability, and partition tolerance, data personnel can select one based on the application requirements. Security Security capabilities may vary between databases, but features such as authorization, encrypting, authentication, and auditing can boost compliance with organizational security policies and regulations. Community and Support Infrastructure A database’s support services and the size of its community are also important factors to consider. A large, active community can be a useful resource for learning best practices and acquiring insights, and a support ecosystem can help troubleshoot issues quickly. Cost A database’s total cost of ownership (TCO) — which includes licensing, infrastructure costs, maintenance, and support expenditure — can impact its viability for a business. Ideally, a database should provide good value for money and meet organizational requirements. Conclusion Having been around since the 1970s, online transaction processing systems support transactional applications across a wide range of sectors. There has been progress towards combining OLTP and OLAP systems on a unified platform (such as MySQL Heatwave by Oracle). However, OLTP systems largely maintain their distinct functionality, which organizations can fully leverage by using the right database. LIKE.TG features built-in connectors for different databases — such as MySQL, PostgreSQL, MongoDB, and Oracle — for running OLTP workloads. Its hassle-free, no-code platform lets users design and deploy OLTP data models easily. Reach out to our team to learn more.
Top Data Governance Tools for 2024
Top Data Governance Tools for 2024
According to Gartner, 80% of companies worldwide are expected to have efficient data management systems in place by 2025. This projection highlights the growing recognition of data governance tools as essential enablers for maintaining and enhancing the quality and security of organizational data within these data management systems. In this blog, we will talk about some of the best data governance tools and software to consider in 2024. The goal is to help analyze different tools select the right solution for your company. Understanding Data Governance At its core, data governance is about taking control of the data management process. It guarantees that your data is accurate, accessible, and secure, making it a reliable foundation for decision-making. As such, data governance leads to data that is healthy and used responsibly and effectively, with a clear understanding of its source, who has access to it, and how it can be used. Today, data breaches are all too common, and regulatory demands like GDPR and CCPA require strict data handling procedures. By using modern data governance software, you rest assured that your company-wide data is handled safely and ethically, ultimately helping you to build trust with your clients and partners. What are Data Governance Tools? Data governance tools are software and solutions that are the backbone for managing a company’s data ecosystem. These software applications are engineered to facilitate the organization, quality control, and protection of data assets. Note that the terms “data governance tools,” “data governance software,” “data governance solutions,” and “data governance platforms” all convey similar meanings and are used interchangeably in the article. Key Functions of Data Governance Tools Data governance tools are essential in managing your organization’s data and keeping it well-organized, so your teams can easily retrieve and access it. These tools automatically scan and index databases and files to identify and eliminate errors and inaccuracies in the data sets, providing reliable data for decision-making. Data governance tools are also significant in protecting sensitive information from unauthorized access, which enhances security in the face of rising cybersecurity threats. They support compliance with strict regulations, such as GDPR, by tracking the financial data lifecycle and documenting data storage, usage, and sharing practices. These tools assist in making personalized recommendations by providing a framework to analyze customer data. This personalization, in turn, enhances customer experience and supports the development of business strategies backed by accurate data. How Data Governance Tools Work In practice, data governance tools have become a part of the overall data management strategy. Given the complexity of today’s data stacks, data teams frequently use these tools with their existing data systems and processes, often leveraging automation and AI to scale their data governance efforts further. Therefore, these tools are crucial for modern data management across industries, including finance, healthcare, retail, and technology, as they help these industries manage vast amounts of data safely and smartly, maintaining accuracy and compliance with laws. Automated Data Discovery Classification With data governance software, you can automatically scan your organizational data landscape to identify and classify data stored on-premises or in the cloud. For example, modern data governance tools can recognize sensitive information, such as personally identifiable data or financial records, enabling you to categorize and better protect it. This way, users in your organization will be able to understand what data they have, how it’s categorized, and what data they need to work with, making data governance scalable and more manageable. Quality Control Mechanisms Data governance tools allow organizations to create specific guidelines on how data should be collected, stored, and used, ensuring everyone follows the same standards. They automate the oversight of data from its creation to its eventual archiving or deletion, ensuring that data is up-to-date and relevant. An example of this is the implementation of data retention policies that automatically archive data that has not been accessed for over a year, keeping the system efficient and reducing storage costs. Data Lineage Tracking Data lineage tracking is critical for regulatory compliance and for troubleshooting data issues. Therefore, organizations must understand the journey of their data from its origin to its current form to ensure transparency and auditability. Data governance tools offer advanced lineage features that visualize the flow of data through systems, helping organizations like banks trace data back to its source. Adapting Business Operations and Maintaining Data Transparency Data governance tools equip businesses with the flexibility to adjust their operational frameworks to stay aligned with the company’s evolving needs. For instance, as a company grows, these tools can help reconfigure data access permissions and workflows to match new organizational structures or compliance requirements. Furthermore, these tools can track data movement across various systems and processes. This traceability ensures that businesses can see where their data comes from, how it’s used, and where it goes, which is important for auditing and compliance. An example is when a customer makes a purchase; data governance tools can trace the customer’s data from the point-of-sale system, through the inventory management system, and into the financial reporting system. Best Data Governance Tools to Consider in 2024 1. LIKE.TG LIKE.TG Data Stack is meticulously designed to reinforce data governance across organizations, providing a foundation for managing, securing, and leveraging data assets. Each feature of LIKE.TG directly contributes to enhancing data governance practices: Discover Data Easily: Use LIKE.TG’s advanced search and filtering to quickly locate the exact data you need, enhancing your ability to access and utilize information efficiently. Enrich Your Data: Attach relevant metadata to your data assets, building a shared understanding of each asset’s purpose and significantly improving data management practices. Own Your Data: Take control of governance for your data assets. As an owner, you directly handle access requests, confirming data is used appropriately and securely. Unify Data Language: Establish a comprehensive business glossary. This glossary creates a shared set of terms and definitions across your organization, minimizing misunderstandings and standardizing data use. Set Data Quality Standards: Implement data quality rules to measure and ensure your data’s accuracy, completeness, consistency, and reliability, keeping your data trustworthy and up to date. Profile Your Data: Through data profiling, actively examine and summarize your datasets to understand their structure and quality. This process helps identify potential vulnerabilities, verifying your data is secure and effectively managed. 2. Ataccama One Ataccama One is a data governance and management solution that operates across on-premises, cloud, and hybrid environments. It is an AI-driven tool that supports data governance teams, stewards, scientists, and engineers by streamlining data governance processes through automation and intelligence. Pros It offers governance features, including data lineage and access controls, establishing data security. Provides detailed profiling and management of metadata, allowing for improved data understanding and governance across the data lifecycle. Implements role-based access controls and stewardship capabilities, ensuring that authorized personnel access and manage data, aligning with governance policies. Cons Integrating Ataccama with your current systems can be complicated and needs technical skills. It is resource-intensive, especially when it comes to large datasets. 3. Collibra Collibra Data Governance is a component of the Collibra Data Intelligence Cloud platform, designed to improve data governance and management within organizations. Pros Offers a Policy Manager application for centralized control of data policies and standards. Supports metadata documentation through its data dictionary, enabling users to easily find and understand data. Provides visualization of data lineage, showing the journey of data across systems and how it is processed and used. Cons Requires intensive training to use its advanced features and automation, which can be tough at first. Getting all its features to work well with the systems might be challenging if new to it. 4. Erwin Data Intelligence Erwin Data Intelligence by Quest streamlines enterprise data governance by offering tools that include data cataloging, quality assurance, and data literacy. Through its integrated approach, the software promotes informed decision-making and compliance with internal policies. Pros Collects and catalogs metadata, simplifying generating data lineage and performing data quality assessments. Helps create and maintain a centralized repository of business terms and definitions. Enables tracing of data origin and transformations throughout its lifecycle, supporting transparency, compliance, and auditability in data governance efforts. Cons The tool’s performance slows down with larger models, making report generation challenging. Generating reports for large models can be time-consuming and may lead to application crashes, resulting in lost changes. 5. Informatica Informatica offers a data governance solution that helps organizations manage and govern their data across multiple cloud platforms. Pros Automatically scans and indexes metadata, enhancing data understanding and governance. Integrates master data management and AI-based integration patterns to ensure accurate and consistent data. Offers visualization of data lineage and history, supporting automated tracing of data movement for impact analysis and compliance. Cons The tool’s high complexity demands extensive training and lacks customization options for relationships, limiting visual and integrative capabilities. Navigation is complicated and offers limited scheduling options, struggling with performance when multiple jobs are scheduled. 6. OvalEdge OvalEdge is a data management tool that automates data categorization and indexing. It works on-premises or in the cloud and offers data discovery, governance, and policy management features. Pros Utilizes NLP and ML to organize data with tags, usage statistics, and custom tags, simplifying data discovery and organization. Crawls data sources, including data lakes and analytics software, to index metadata, enhancing data understanding and governance. Generates reports on data usage and errors, offering valuable insights into data health and activity. Cons The data quality feature is underdeveloped and contains many minor bugs. The visual interface is prone to errors. 7. Talend Talend Data Fabric is a platform that combines data integration, quality, and governance functionalities. It aims to streamline data management across its lifecycle, from integration to governance. Pros Automatically crawls, organizes, and enriches metadata, while identifying data silos and assessing data trustworthiness. Facilitates a team-based workflow for setting priorities and tracking data governance projects, enhancing collaboration and efficiency in data management. Offers data lineage tracing and compliance tracking features, supporting data privacy efforts and regulatory compliance across the organization. Cons Managing complex data flows can become extremely complicated, making it difficult to debug and identify issues when unexpected results occur. The tool provides poor explanations for errors, often leaving you unsure why an error occurred. 8. IBM Cloud PAK IBM Cloud Pak for Data is a cloud-based platform that offers effective data governance, quality, and privacy management. It includes AI-powered data discovery, metadata enrichment, and quality management capabilities. Pros Utilizes machine learning to automate the discovery, profiling, and cataloging of data, streamlining the organization of metadata and data assets. Provides self-service portals for various roles, enabling easy access to data and facilitating collaborative data governance and analysis. Includes tools for creating visual representations of data relationships, profiles, and lineage, aiding in the understanding and using data. Cons The software struggles with user authentication complexities and limited control over secret management in IAM-enabled environments. It lacks a comprehensive training plan and the capability to enforce quotas, hindering effective data governance. 9. Oracle Enterprise Metadata Management OEMM is a tool for harvesting, cataloging, and governing metadata from various data sources. Its features enable organizations to gain a comprehensive understanding of their metadata landscape. Pros Automatically gathers metadata from various sources, enabling a unified view across relational databases, data warehouses, and BI platforms. Offers detailed data lineage tracing and impact analysis functions, aiding in understanding the data flow and the implications of data changes. Seamlessly integrates with Oracle Enterprise Data Quality, supporting a comprehensive data governance strategy. Cons The system demands extensive training for proper management and a complex interface that requires in-depth study before professional use. The user interface is prone to glitches and can be slow to respond, impacting efficiency and usability. 10. Alation Alation is designed to simplify managing data assets and governance policies in hybrid cloud and multi-cloud environments. The Data Governance App aims to streamline secure access to reliable data across IT systems by incorporating AI and machine learning. Pros Allows users to create and map governance policies to specific data assets, facilitating clear and effective policy management. Provides AI-driven automated data curation functions and identifies potential data stewards, optimizing the stewardship process. Supports creating and configuring data governance workflows without requiring coding, making process setup more accessible. Cons The absence of term tables in the Alation Analytics area complicates managing business glossary creation. The BI functionality falls short compared to RDBMS support, with confusing data mapping and dashboard organization Benefits of Using Data Governance Tools Incorporating data governance tools into data management strategy gives organizations numerous advantages, revolutionizing how they handle, utilize, and exploit their data. Additionally, these tools enable organizations to leverage data in ways that could potentially lead to significant improvements in their operations and decision-making processes. Ensures Data Accuracy and Consistency Data governance software provides several quality features that ensure your data stays healthy. For example, by automatically checking and correcting data across systems, these tools help businesses avoid costly mistakes arising from inaccurate data, such as making poor strategic decisions or misreporting financials. Improves Compliance and Security Data governance tools help you manage data access, monitor usage, and protect sensitive information. Clarity on who has access to and is responsible for what data will help your data teams operate more efficiently and ensure compliance with data governance policies. Boosts Operational Efficiency Data governance tools facilitate streamlined business operations by automating several data management tasks. For instance, these tools help you organize data, making it easier and quicker for your data teams to locate the required information. Similarly, modern data governance platforms can automate access controls and lineage tracking, which means you can monitor data movement across your organization and demonstrate compliance with regulatory requirements. Facilitates Better Decision-Making Strategically using data governance tools empowers you to make critical business decisions based on the most accurate and up-to-date information. These tools tackle two significant challenges to data-driven decision-making: data quality and accessibility. As such, these tools are precious in dynamic markets where strategic agility can provide your organization with a competitive edge. Enhances Data Security Maintaining trust and safeguarding intellectual property is a core component of a data governance framework, especially when your customers entrust you with vast amounts of sensitive information. A data governance platform with robust security features can help you secure organizational data sets. For example, you can implement encryption and access controls to protect data against unauthorized access. Reduces Costs Data governance tools can help your business avoid expenses related to manual data cleanup, regulatory fines, and data breaches. These platforms also offer a viable solution to ever-increasing storage costs by identifying and eliminating redundant, obsolete, or trivial (ROT) data. Furthermore, they enable more accurate forecasting and resource allocation, which leads to better overall financial management. Selecting the Right Data Governance Tool As evident by the list of data governance tools above, the market offers several platforms and solutions for data governance. While this competition will undoubtedly benefit the consumers, it can easily make selecting the right governance tool complex and time-consuming. However, you can make an informed decision if you consider certain important factors when selecting your organization’s ideal data governance tool. Here’s a detailed guide on what to keep in mind while browsing through different data governance solutions: Understanding of Data Landscape Before choosing a tool, it is essential to clearly understand data architecture, including where data resides, how it flows within the organization, and who uses it. This understanding will act as a guide in selecting a tool that can handle specific data ecosystems. It means choosing software that can integrate with the databases the organization utilizes, support their business processes, and accommodate their data formats. The goal is to find a tool that can interact with all aspects of an organization’s data landscape, from storage and processing to analysis and reporting, to facilitate effective data management across the entire entity. Define Data Governance Goals Identify what goal to achieve with data governance. Whether it’s improving data quality, certifying regulatory compliance, enhancing security, or fostering a data-driven culture, these goals will influence the right tool. When setting goals for data governance, an organization might aim to enhance data quality, ensure they meet regulatory standards, boost their data security, or develop a culture that values data-driven decisions. These objectives will guide them in choosing the most suitable data governance tool. For instance, if a company’s primary goal is to improve data quality, they would look for a tool that excels in identifying and correcting inaccuracies in their data. This process could mean selecting software that offers advanced data profiling and cleansing capabilities, enabling the organization to detect errors automatically and ensure their data is accurate and reliable. Ease of Use Ease of use is essential when selecting the right data governance tool. It directly impacts how quickly your team can adopt and effectively utilize it. A user-friendly interface and intuitive features mean less time spent on training and more on achieving your data governance goals. For example, suppose a tool offers a straightforward dashboard where users can easily navigate to find data quality metrics, manage data access, or set governance policies. In that case, your team is more likely to use it efficiently and accurately. This ease of use ensures you can leverage the data to drive decision-making and value creation rather than struggling with complex software. Assess the Flexibility for Integration The tool should easily fit in with your existing data systems and workflows to avoid data silos and redundancy. This flexibility minimizes disruptions as your data teams leverage the current IT infrastructure and technology. For example, if your company uses a specific CRM and analytics platform, the right data governance tool should easily connect to both, allowing for seamless data flow and management. This connection means your team can continue working with familiar systems while benefiting from data governance capabilities, such as improved data quality and access control, without drastic changes to their daily processes. Scalability And Flexibility To meet the fifth criterion, data governance tools must scale and flex with your data’s growth and diversity. They should manage your data’s increasing size, different types, and the speed at which it’s generated. Moreover, as the demands and roles of those who use your data evolve, these tools must adapt, offering ways to tailor and tweak settings to match your unique governance needs. For example, a tool that integrates seamlessly with your current databases and analytics platforms while allowing you to define who can access what data ensures that your governance system grows with your company. Cost And Value Assessing the cost and the value that data governance tools bring is essential. These tools must justify their expense by significantly lowering data-related risks, boosting the reliability of your data, and increasing its overall worth. They should align with your financial constraints and resource availability, offering flexible payment options like monthly subscriptions, one-time licenses, or usage-based fees. Furthermore, they must include support and upkeep services to ensure smooth operation. For instance, investing in a tool that offers detailed analytics on data usage and quality improvements can show a tangible return on investment by enhancing decision-making processes and compliance, making it a cost-effective choice for your data governance strategy. Evaluate the Support and Community Consider the vendor’s level of support, including training, customer service, and community forums. A strong support network can ease the implementation process and maximize the tool’s value for your organization. For instance, imagine a tool with comprehensive training modules, a responsive customer service team, and an active user community. This environment means you can quickly learn how to use the tool effectively, get help when encountering problems, and exchange tips with other users. Such support smooths out the initial learning curve and ensures ongoing assistance and improvement, making it easier for your organization to adopt and benefit from the tool. Must-Have Features in a Good Data Governance Tool Metadata Management Beyond cataloging, the tool should offer deep insights into the data’s metadata, allowing us to understand its lineage, quality, and lifecycle. This feature is crucial for tracing data back to its source and understanding its transformation over time. Workflow Automation for Data Stewardship Automating governance workflows can significantly improve efficiency and ensure consistent application of governance policies. Look for tools that offer customizable workflows to match the governance processes. Collaborative Features for Cross-Team Engagement Data governance is a cross-functional effort. The tool should promote collaboration across different departments, enabling users to contribute to data quality, compliance, and management. Advanced Security Features Beyond basic access controls, seek tools offering sophisticated security features like anomaly detection, encryption, and detailed audit trails. This security is essential for protecting sensitive data and complying with stringent regulations. Comprehensive Reporting and Analytics The ability to generate detailed reports is important for monitoring the effectiveness of your data governance initiatives. These insights can help fnd areas for improvement and demonstrate compliance with regulatory bodies. Concluding Thoughts Data governance tools are essential for businesses to keep their data accurate, safe, and in line with rules and regulations. These tools help businesses use their data well, ensuring every information is valuable and secure. LIKE.TG Data Stack is an all-in-one solution for efficiently managing and governing data. Its easy-to-use interface allows data handling without the need to code. Whether combining data sources, cleaning data, or ensuring it meets quality standards, LIKE.TG simplifies the process. If you’re looking to improve how you manage your data, give LIKE.TG Data Stack a try. Visit our website and sign up for a 14-day free trial. Experience how LIKE.TG can make data governance straightforward and effective for businesses. Take Control of Your Data with LIKE.TG Ready to streamline your data management and governance processes? Try LIKE.TG Data Stack today and experience how easy it can be to ensure data accuracy, security, and compliance. Sign up for a 14-day free trial on our website and see the difference. Start a Free Trial
Experience Code-Free Connectivity to CRMs using LIKE.TG CAPI Connectors
Experience Code-Free Connectivity to CRMs using LIKE.TG CAPI Connectors
If you use a CRM system and want to integrate it with your applications and systems, you can use LIKE.TG’s Custom API (CAPI) Connectors for seamless connectivity within minutes. Connecting to a CRM system is ideal because it enables you to get your data in a centralized location, eliminating the need to download files every time you want to access your CRM data. In this blog, we’ll show you how to connect your CRM system using LIKE.TG’s CAPI Connectors. LIKE.TG CAPI Connectors LIKE.TG CAPI Connectors enable seamless connectivity to various CRMs, BI tools, drives, databases, social media, and other platforms through API integration. Our GitHub repository offers a diverse collection of API-based connectors, ensuring effortless access to data from a wide range of sources and making it part of your data pipelines. The key benefits of LIKE.TG CAPI Connectors include: User-Friendly Interface: CAPI Connectors simplify the connectivity process by offering a drag-and-drop functionality. This intuitive interface empowers users to connect with any platform that supports API effortlessly. Streamline Workflows: With a vast collection of API-based connectors available in the GitHub repository, you have the flexibility to connect with various systems and platforms. Customization Options: If you don’t find the desired connector in the existing list, LIKE.TG CAPI Connectors offer the advantage of creating custom connectors within a few hours. Time and Cost Savings: By providing an extensive range of pre-built connectors and the ability to create custom connectors quickly, LIKE.TG CAPI Connectors saves both time and costs associated with developing connectivity solutions from scratch. Using CAPI Connectors, you can create and maintain custom API collections even if the API provider does not offer existing documentation for its APIs. Connect your CRM system Using LIKE.TG’s CAPI Connector Step 1: Click the Import API button in the API Browser. The API Browser shows a consolidated view to import, maintain and access all your CAPI connectors. Step 2: Set the API Import Source as Custom Connectors. Let’s say you want to connect to AgileCRM. In the Connectors field, select Agile CRM and import it to the project. Step 3: Configure the API Server URL and add authentication details. Step 4: To the left, you have all API operations for Agile CRM data resources available in the API Browser. In this example, we have simply drag-and-drop List Contacts and add it to the flow designer. Step 5: You can simply transform and write the data of your choice to your desired destination, which can be an application or a database. In this example, we’ve exported the List Contact data to a Database table destination. Step 6: Using the data preview feature, you can get an instant preview of the output data in the same window. This allows you to review and verify your datasets. That’s it! In just a few simple steps, you can connect your CRM to your databases, applications, or systems. Learn More Pre-built Custom Connectors Create or customize API Collection API Browser Connect to Slate CRM Using LIKE.TG Slate CRM is a Customer Relationship Management (CRM) software designed for higher education institutions. It offers a comprehensive suite of tools for recruitment, admissions, enrollment management, communication, event management, reporting, and analytics. Its features include application processing, communication automation, data segmentation, personalized messaging, event planning, and tracking of engagement metrics. Using LIKE.TG, you can connect to Slate CRM in minutes. Using the steps above, you can create a custom API to connect to Slate CRM in minutes. Since Slate CRM has APIs available for rapid integration, you can readily import the API to be used as a CAPI connector. This means that you can get access to real-time data within minutes. To learn more, contact our sales team today!
What is Metadata Management? Benefits, Framework, Tools, Use Cases, Best Practices
What is Metadata Management? Benefits, Framework, Tools, Use Cases, Best Practices
What is metadata management? Before shedding light on metadata management, it is crucial to understand what metadata is. Metadata refers to the information about your data. This data includes elements representing its context, content, and characteristics. It helps you discover, access, use, store, and retrieve your data, having a wide spread of variations. Metadata of an image. Image by LIKE.TG. Let’s look at some of the metadata types below: Operational metadata: details how and when data occurs and transforms. This metadata type helps to manage, monitor, and optimize system architecture performance. Examples include time stamps, execution logs, data lineage, and dependency mapping. Legal metadata: involves the legal aspects of data use. This variation aims to protect data creators and regulate how one uses data. Examples include copyrights, licensing, and usage rights. Descriptive metadata: describes content (what, when, where, and who). It helps to identify, discover, find, and use data resources. Examples include title, author, keywords, and summary. Technical metadata: includes technical details of the data file. This metadata variation ensures proper data interpretation by software programs. Examples include file size, format (pdf, jpeg), encoding (UTF-8), and compression type. Process metadata: tracks data handling steps. It ensures data quality and reproducibility by documenting how the data was derived and transformed, including its origin. Examples include actions (such as data cleaning steps), tools used, tests performed, and lineage (data source). Preservation metadata: preserves data for long-term access, ensuring it remains usable over time by providing information for future care. Examples include backup location, migration history (format changes), and digital signatures. Types of metadata. Image by LIKE.TG. To help you simplify your journey to metadata management, we will delve into the notion, explaining its significance, various types, how to structure it for optimal results, the value you will gain, what tools are involved, and how you can choose a fitting one, along with best practices ensuring value maximization. Let’s start with the basics. Metadata management is the “practice” of managing data about data. Metadata management helps create a common language for your data. In other words, it standardizes your data by collecting, organizing, and maintaining it using a set of activities, policies, and technologies. As a result, your data becomes quick to discover, easier to understand, and more accessible by humans and machines. Let’s take an example of a library catalog. A library wouldn’t just store books on random shelves; it would categorize them, label them, and have entries in a catalog system. Metadata management does the same thing for your data. It makes finding, interpreting, and using the metadata easier, helping you find what you need and ensuring it is error-free. As a result, everyone working with the core of data, including tech experts, salespersons, managers, and search engines, can better maximize its benefits, driving informed decisions. Example of metadata management Imagine a vast library of movies and shows on streaming platforms like Netflix or Prime Video as your data collection. It contains an extensive variety of content. This content is your data. However, finding that perfect movie becomes daunting without a proper cataloging system. This situation is where metadata management simplifies things. Each piece of content includes details such as title, genre, synopsis, actors, language, release date, and more—known as metadata. It functions like a detailed catalog entry, offering a quick guide for viewers to skim through the content and find what they like. As stated above, streaming services leverage metadata management to effectively categorize content (metadata) by multiple variables. Metadata enables them to deliver personalized recommendations, custom playlists, and dynamic grouping of content—all driven by metadata analytics. Subsequently, this strategy personalizes the streaming experience to match users’ preferences, making it easier for them to explore new favorites and revisit cherished classics. Master data management vs. Metadata management Before proceeding, it’s essential to clarify that while both master data management (MDM) and metadata management are crucial components of data management and governance, they are two unique concepts and, therefore, not interchangeable. Master data describes the core information necessary for the operations or transactions within a business. This data includes but is not limited to, the unique identifiers or attributes of business entities—for example, product IDs, customer names, and company branches. Master data management is a business function that aims to create a unified, accurate, and consistent view of this data. It involves collecting, cleaning, managing, sharing, and protecting this data to ensure everything runs smoothly. Examples include information like file formats such as mp3 for audio files and pdf for documents, among others. Metadata management is the strategy that centers on organizing, managing, and governing metadata. Why is metadata management important? Data is only valuable if it is reliable. It isn’t easy to know whether it is accurate, up-to-date, or relevant without proper context. Metadata management is elemental in providing this context to data and is the cornerstone for effective data governance and intelligent data management, ensuring your data is reliable and authentic. Using precise policies and standards, this practice helps you manage data about your data (metadata) and monitors its quality and relevance, ensuring compliance with regulations. Additionally, it uncovers insights that simplify data discovery, risks associated with it, its value, how to use it, and the relationship between data elements, enabling seamless data flow mapping. Moreover, when powered by AI and machine learning, metadata management solution terms as “active,”—meaning it attains potency to integrate with other applications, including data analytics programs and simultaneously gets enhanced by utilizing human knowledge, ultimately generating new and accurate insights. Interrelation between metadata and other applications. Image by LIKE.TG. Here are some of the questions different personas or teams within the same organization may ask themselves (thanks to metadata management) and assess their performance while ensuring a single source of truth for everyone: Ways metadata management empowers data-driven decisions across teams. Image by LIKE.TG. These value additions are only the tip of the iceberg. With over 5.44 billion global internet users as of April 2024, the amount of data created, stored, copied, and consumed is expected to explode to 181 zettabytes by 2025. That said, aptly managing the metadata of such breadth is more crucial than ever. Benefits of metadata management Having received various names, from “the business glossary for data” and “data cataloging” to being known as “a single source of truth,” metadata management plays a pivotal role comparable to that of the Rosetta Stone in the realm of data. It deciphers the meaning and context of data for everyone, just as the Rosetta Stone unlocked ancient Egypt’s history and culture, making it understandable. For a better understanding, let’s take a look at some of its benefits, making it indispensable for data-driven businesses: Data discoverability and usability Data consistency and unification End-to-end data lineage and governance Time and cost savings Data integration and collaboration Data discoverability and usability: Metadata management is a comprehensive data catalog that allows you to discover relevant datasets. This discoverability increases accessibility, enabling better data utilization and informed decision-making. Data consistency and unification: It establishes a standardized approach to defining data within an organization. Thus, each department has access to the metadata it needs to understand and manage its systems, data, and operations effectively. This practice fosters consistency, streamlines data governance, unifies the company’s approach to data, and leads to fewer data retrieval issues. End-to-end data lineage and governance: Metadata management records a dataset from its origin to each transformation it undergoes. These detailed logs help track data for regulations and perform data quality assessments and root cause analysis, ensuring data quality and risk mitigation. Time and cost savings: Automating and standardizing metadata management allows companies to reallocate their resources to high-priority tasks. This practice saves the resource time previously spent on manual tasks. Additionally, it leads to savings in areas like data design, conversion, and mapping. Data integration and collaboration: Metadata management allows seamless integration into various sources, systems, and applications by documenting data structures, formats, content, and relationships. Additionally, it helps grasp the connections and dependencies between different data assets, ensuring integration and collaboration across departments. Benefits of metadata management. Image by LIKE.TG. Due to such meaningful contributions, the metadata management market growth is surging globally, showing an impressive compound annual growth rate (CAGR) of 22.18% from 2023 to 2028. Enterprise metadata management market – Growth rate by region. Source: Mordor Intelligence. How does metadata management work? Effective data utilization hinges on a solid data foundation. Metadata management provides this concrete shared foundation by organizing and comprehending data metadata. Here’s a breakdown of how it works: Step 1: Metadata collection It begins by collecting metadata from various data sources, including on-premises and cloud systems. These data sources include data lakes, warehouses, databases, file systems, applications, and data integration tools. This process aims to accurately understand the data’s structure, format, and content, ensuring its reliability and suitability for analytics and data science initiatives. Step 2: Metadata curation After collection, the raw metadata is curated with relevant business context for shared understanding. It is categorized and organized by purpose and usage, enriched with attributes and relationships. This data is then cataloged in a central repository, ensuring it is searchable and accessible. Furthermore, user feedback, including ratings, reviews, and certifications, further enhances its value by providing insights into its usefulness to others. Step 3: Intelligent metadata management The final step, intelligent metadata management, uses AI and machine learning to analyze these datasets deeply. These technologies examine metadata to discover data lineage, reveal hidden connections, and identify similar datasets, ranking them as per user needs. This process facilitates users with the discovery of the most relevant information for any given task. Ultimately, this approach transforms raw data into a strategic asset, empowering confident, data-driven decisions. What is a metadata management framework (MMF)? Metadata management framework refers to an organization’s approach to creating, processing, governing, and utilizing its metadata. This framework encompasses the following components: Goal and objective: Identifying a focused area you’re trying to solve or improve. Stakeholders: Engaging relevant data owners from the beginning ensures the framework is shaped correctly from the start. Strategy: Defining the types of metadata that you will work on and setting priority goals and objectives for metadata management. Architecture: Outlining standards, models, and guidelines to ensure a unified approach across the organization. Processes: Creating processes and workflows for collecting, documenting, and maintaining metadata with defined roles and responsibilities. Tools and Technologies: Selecting and implementing tools and technologies that are easy to use, allow dataset standardization, and align with your organization’s requirements and goals for data cataloging, modeling, repositories, profiling, and lineage. Integration: Ensuring your metadata integrates with the existing tech stack. Governance: Establishing metadata governance processes to ensure metadata integrity, security, and compliance. Additionally, setting up a data governance body to oversee your metadata management framework and resolve conflicts. Training and education: Offering training and education to enhance awareness and competencies in metadata management. This practice includes a comprehensive program that informs stakeholders about metadata management’s importance, their roles, and the use of established tools and processes. Continuous improvement: Regularly assessing and enhancing the framework based on user feedback and observed usage trends. LIKE.TG Metadata Management Framework Metadata management use cases Effective metadata management unlocks a wide range of functionalities for organizations. Let’s explore some of these applications: Improved efficiency and troubleshooting Enhanced data analytics Data utilization and cost-optimization Automated data security and compliance Effective data governance Streamlined onboarding and integration Improved efficiency and troubleshooting: Automated lineage tracking, a vital metadata management component, visualizes data flow from its origin to any transformations it undergoes. This approach empowers data teams to analyze root cause with lightning speed by pinpointing the exact source of problems within queries or reports. As a result, it saves a significant chunk of time for data professionals, improving problem-solving capabilities across the team. Enhanced data analytics: Well-managed metadata is fundamental to delivering quality and consistency – the prerequisites of effective data analytics. It facilitates self-service analytics and business intelligence initiatives by making data assets more readily discoverable and accessible to business users, fostering a data-driven culture. Data utilization and cost-optimization: By analyzing usage patterns, such as identifying frequently or infrequently accessed tables or inefficient queries, metadata management enables organizations to make informed decisions on optimizing their data storage and processing resources. These insights allow cost-saving costs and enhanced data warehouse efficiency. Automated data security and compliance: Metadata management is critical in automating data classification in line with regulatory requirements (e.g., PII under EU GDPR or internal team data). This mechanism enforces security protocols, helping organizations maintain compliance and data security while reducing risks associated with data breaches. Effective data governance: Data governance requires a comprehensive view of data to realize its potential fully. Metadata management enables this, managing the entire data lifecycle while ensuring its quality, accessibility, availability, and security. Streamlined onboarding and integration: An enterprise metadata management software provides end users direct access to relevant metadata within their tools, simplifying onboarding processes and organizational integration for new employees. Metadata management tools A metadata management tool is software designed to help organizations collect, organize, store, and manage metadata efficiently. These tools enable organizations to fully understand and leverage their data, providing a centralized system for cataloging, monitoring, and analyzing data lineage, relationships, and usage patterns. Capabilities of a metadata management solution Metadata management tools encompass many features like data catalog, business glossary, data lineage, data profiling, interoperability, and impact analysis. Their market is expected to go through a compound annual growth rate of 18.4% by 2029. Although these tools offer numerous benefits, it is essential to carefully assess the program before adopting one. Here are some of the capabilities to look for in a metadata management solution: Data inventory: What data do you have, and where is it stored? Data inventory, also known as data mapping, acts like a directory, listing all your organization’s data assets and where they’re stored. This granular view facilitates data governance by ensuring response data usage. For instance, you can track how the data you retrieved (i.e., response data) from the metadata research (e.g., customer names) is used later. This capability lets you see who is accessing the data, how the respective person uses it, and its impact on the data (data lineage). Data catalog: Where is our data, and how can we access it? Unlike data inventories, data catalogs are like advanced search engines for your data. These automated tools actively scan and catalog data across various storage locations – databases, data lakes, and data warehouses – making it much easier for business users to discover the specific datasets they need. Data lineage: Where has our data been, and what changes did it go through? Data lineage acts like a behind-the-scenes map for your data. It tracks the journey of your data from its origin (i.e., source) through any transformation it undergoes to where it is ultimately used (i.e., destination). This information is beneficial for impact analysis, where you must predict the consequences of changes to data sources or processing methods. Tagging How can we enrich and adapt our data for future needs? Tagging involves assigning relevant labels, called metadata tags, to data inventory to categorize and describe them with keywords, making them highly searchable and adaptable to changing business needs. Some tools can even automate tagging based on patterns, saving time and reducing errors. Data matching How can we ensure our metadata accurately reflects data asset relationships? Data matching helps identify connections between different pieces of metadata. Take an example of two datasets that might have similar information but slightly differ in names or formats. Metadata management tools with built-in data matching capability automatically compare these datasets and identify potential matches, making your data searches more accurate. Collaboration What does our data mean (offer context) to our teams? Effective metadata management requires clear communication between teams about data definitions and usage. So, collaboration features like commenting, annotations, and version control create a central platform for dialogue on these aspects. For which documenting every interaction among teams is vital and must be offered by the metadata management solution. This transparency fosters knowledge sharing, helps address inconsistencies in data understanding, and ultimately leads to better, data-driven decisions. Six questions to ask when choosing a metadata management tool. Image by LIKE.TG. Metadata management best practices Here are some of the ways you can utilize to maximize your metadata management value and its sustainability: Establish a unified metadata foundation: Create a central repository for metadata to provide insights across all data management practices. Harness the power of all six metadata categories: Drive metadata-driven intelligence by capturing the six metadata categories – operational, legal, descriptive, technical, process, and preservation – to maximize the value of your data. Integrate AI/ML to augment your metadata management: Leverage AI/ML on top of your unified metadata foundation to make cloud data processes intelligent and adaptable. Empower users with an AI-powered data catalog: Capture and enrich enterprise metadata with business context using an AI-powered data catalog, making relevant data discoverable, accessible, understandable, and trustworthy. Ensure scalable and comprehensive metadata management: Achieve unparalleled management of metadata, offering extensive connectivity across multi-cloud, on-premises environments, applications, and ETL/BI tools; deep metadata extraction and data lineage comprehension capabilities (e.g., through database code parsing) and scalability to support millions of metadata assets, fulfilling the demands of the modern data landscape. Govern AI/ML models effectively: Establish governance for AI/ML models by managing their metadata, enabling performance measurement against business objectives, and mitigating algorithmic biases. Establish a metadata leadership program: Ensure metadata leaders are part of the governance team to operationalize metadata management policies, fostering success through leading by example. Invest in an appropriate metadata management tool: Once you have finalized your metadata strategy, scope, roles, and standards, you’ll be equipped to identify the essential features your business requires in a metadata management system. This analysis may lead you to acquire a new, dedicated tool or leverage existing metadata repositories within your current data management or business intelligence tools. Maintain consistency across the organization: Once initiated, consistently create metadata following policies and standards and communicate its significance to all data users and stakeholders, ensuring their commitment and engagement. Final Words Like a map empowers exploration, well-managed metadata helps maximize your data value. Metadata management establishes a standardized approach for describing and organizing your data assets. It enhances data discoverability and understanding, enhancing informed decision-making at all levels. LIKE.TG’s metadata-driven data warehousing tool helps you prioritize metadata management by automating your metadata’s discovery, categorization, and management. It provides enterprise-wide shared data understanding, making your metadata easily searchable and readily interpretable. At LIKE.TG, we help organizations unlock the true potential of their data and establish data-driven success. Request a live product demonstration to see it in action, or get in touch with our experts to explore how LIKE.TG DW Builder can easily enrich your metadata infrastructure! Automate Metadata Management with LIKE.TG Unified Metadata-Driven Solution By automating metadata discovery, categorization, and management, LIKE.TG creates a standardized approach that improves data discoverability and understanding — fostering informed decision-making across all organizational levels. Explore how our metadata-driven toolworks. Download Free 14-Day Trial
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					10 Benefits That Explain the Importance of CRM in Banking
10 Benefits That Explain the Importance of CRM in Banking
The banking industry is undergoing a digital transformation, and customer relationship management (CRM) systems are at the forefront of this change. By providing a centralised platform for customer data, interactions, and analytics, CRMs empower banks to deliver personalised and efficient services, fostering customer loyalty and driving business growth. We’ll look closer at the significance of CRM in banking, exploring its numerous benefits, addressing challenges in adoption, and highlighting future trends and innovations. Additionally, we present a compelling case study showcasing a successful CRM implementation in the banking sector. 10 Questions to Ask When Choosing a CRM in Banking When selecting a top CRM platform for your banking institution, it is necessary to carefully evaluate potential solutions to ensure they align with your specific requirements and objectives. Here are 10 key questions to ask during the selection process: 1. Does the CRM integrate with your existing, financial and banking organisation and systems? A seamless integration between your CRM and existing banking systems is essential to avoid data silos and ensure a holistic view of customer interactions. Look for a CRM that can easily integrate with your core banking system, payment platforms, and other relevant applications. 2. Can the CRM provide a 360-degree view of your customers? A CRM should offer a unified platform that consolidates customer data from various touchpoints, including online banking, mobile banking, branches, and contact centres. This enables bank representatives to access a complete customer profile, including account information, transaction history, and past interactions, resulting in more personalised and efficient customer service. 3. Does the CRM offer robust reporting and analytics capabilities? Leverage the power of data by selecting a CRM that provides robust reporting and analytics capabilities. This will allow you to analyse customer behaviour, identify trends, and gain actionable insights into customer needs and preferences. Look for a CRM that offers customisable reports, dashboards, and data visualisation tools to empower your bank with data-driven decision-making. 4. Is the CRM user-friendly and easy to implement? A user-friendly interface is essential for ensuring that your bank’s employees can effectively utilise the CRM. Consider the technical expertise of your team and opt for a CRM with an intuitive design, clear navigation, and minimal training requirements. Additionally, evaluate the implementation process to ensure it can be completed within your desired timeframe and budget. What is a CRM in the Banking Industry? Customer relationship management (CRM) is a crucial technology for banks to optimise customer service, improve operational efficiency, and drive business growth. A CRM system acts as a centralised platform that empowers banks to manage customer interactions, track customer information, and analyse customer data. By leveraging CRM capabilities, banks can also gain deeper insights and a larger understanding of their customers’ needs, preferences, and behaviours, enabling them to deliver personalised and exceptional banking experiences. CRM in banking fosters stronger customer relationships by facilitating personalised interactions. With a CRM system, banks can capture and store customer data, including personal information, transaction history, and communication preferences. This data enables bank representatives to have informed conversations with customers, addressing their specific needs and providing tailored financial solutions. Personalised interactions enhance customer satisfaction, loyalty, and overall banking experience. CRM enhances operational efficiency and productivity within banks. By automating routine tasks such as data entry, customer service ticketing, and report generation, banking CRM software streamlines workflows and reduces manual labour. This automation allows bank employees to focus on higher-value activities, such as customer engagement and financial advisory services. Furthermore, CRM provides real-time access to customer information, enabling employees to quickly retrieve and update customer data, thereby enhancing operational efficiency. Additionally, CRM empowers banks to analyse customer data and derive valuable insights. With robust reporting and analytics capabilities, banks can identify customer segments, analyse customer behaviour, and measure campaign effectiveness. This data-driven approach enables banks to make informed decisions, optimise marketing strategies, and develop targeted products and services that cater to specific customer needs. CRM also plays a vital role in risk management and compliance within the banking industry. By integrating customer data with regulatory requirements, banks can effectively monitor transactions, detect suspicious activities, and mitigate fraud risks. This ensures compliance with industry regulations and safeguards customer information. In summary, CRM is a transformative technology that revolutionises banking operations. By fostering personalised customer experiences and interactions, enhancing operational efficiency, enabling data-driven decision-making, and ensuring risk management, CRM empowers banks to deliver superior customer service, drive business growth, and maintain a competitive edge. The 10 Business Benefits of Using a Banking CRM 1. Streamlined Customer Interactions: CRMs enable banks to centralise customer data, providing a holistic view of each customer’s interactions with the bank. This allows for streamlined and personalised customer service, improving customer satisfaction and reducing the time and effort required to resolve customer queries. 2. Enhanced Data Management and Analytics: CRMs provide powerful data management capabilities, enabling banks to collect, store, and analyse customer data from various sources. This data can be leveraged to gain valuable insights into customer behaviour, preferences, and buying patterns. Banks can then use these insights to optimise their products, services, and marketing strategies. 3. Increased Sales and Cross-Selling Opportunities: CRMs help banks identify cross-selling and upselling opportunities by analysing customer data and identifying customer needs and preferences. By leveraging this information, banks can proactively recommend relevant products and services, increasing sales and revenue. 4. Improved Customer Retention and Loyalty: CRMs help banks build stronger customer relationships by enabling personalised interactions and providing excellent customer service. By understanding customer needs and preferences, banks can proactively address issues and provide tailored solutions, fostering customer loyalty and reducing churn. 5. Enhanced Regulatory Compliance and Risk Management: CRMs assist banks in complying with industry regulations and managing risks effectively. By centralising customer data and tracking customer interactions, banks can easily generate reports and demonstrate compliance with regulatory requirements. CRMs and other banking software programs also help in identifying and managing potential risks associated with customer transactions. 6. Improved Operational Efficiency: CRMs streamline various banking processes, including customer onboarding, loan processing, and account management. By automating repetitive tasks and providing real-time access to customer information, CRMs help banks improve operational efficiency and reduce costs. 7. Increased Employee Productivity: CRMs provide banking employees with easy access to customer data and real-time updates, enabling them to handle customer inquiries more efficiently. This reduces the time spent on administrative tasks and allows employees to focus on providing exceptional customer service. 8. Improved Decision-Making: CRMs provide banks with data-driven insights into customer behaviour and market trends. This information supports informed decision-making, enabling banks to develop and implement effective strategies for customer acquisition, retention, and growth. 9. Enhanced Customer Experience: CRMs help banks deliver a superior customer experience by providing personalised interactions, proactive problem resolution, and quick response to customer inquiries. This results in increased customer satisfaction and positive brand perception.10. Increased Profitability: By leveraging the benefits of CRM systems, banks can optimise their operations, increase sales, and reduce costs, ultimately leading to increased profitability and long-term success for financial service customers. Case studies highlighting successful CRM implementations in banking Several financial institutions have successfully implemented CRM systems to enhance their operations and customer service. Here are a few notable case studies: DBS Bank: DBS Bank, a leading financial institution in Southeast Asia, implemented a CRM system to improve customer service and cross-selling opportunities. The system provided a 360-degree view of customers, enabling the bank to tailor products and services to individual needs. As a result, DBS Bank increased customer retention by 15% and cross-selling opportunities by 20%. HDFC Bank: India’s largest private sector bank, HDFC Bank, implemented a CRM system to improve customer service and operational efficiency. The system integrated various customer touch points, such as branches, ATMs, and online banking, providing a seamless experience for customers. HDFC Bank achieved a 20% reduction in operating costs and a 15% increase in customer satisfaction. JPMorgan Chase: JPMorgan Chase, one of the largest banks in the United States, implemented a CRM system to improve customer interactions and data management. The system provided a centralised platform to track customer interactions and data, allowing the bank to gain insights into customer behaviour and preferences. As a result, JPMorgan Chase increased customer interactions by 15% and improved data accuracy by 20%. Bank of America: Bank of America, the second-largest bank in the United States, implemented a CRM system to improve sales and cross-selling opportunities. The system provided sales teams with real-time customer data, across sales and marketing efforts enabling them to tailor their pitches and identify potential cross-selling opportunities. Bank of America achieved a 10% increase in sales and a 15% increase in cross-selling opportunities.These case studies demonstrate the tangible benefits of CRM in the banking industry. By implementing CRM systems, banks can improve customer retention, customer service, cross-selling opportunities, operating costs, and marketing campaigns. Overcoming challenges to CRM adoption in banking While CRM systems offer numerous benefits to banks, their adoption can be hindered by certain challenges. One of the primary obstacles is resistance from employees who may be reluctant to embrace new technology or fear job displacement. Overcoming this resistance requires effective change management strategies, such as involving employees in the selection and implementation process, providing all-encompassing training, and addressing their concerns. Another challenge is the lack of proper training and support for employees using the CRM system. Insufficient training can lead to low user adoption and suboptimal utilisation of the system’s features. To address this, banks should invest in robust training programs that equip employees with the knowledge and skills necessary to effectively use the CRM system. Training should cover not only the technical aspects of the system but also its benefits and how it aligns with the bank’s overall goals. Integration challenges can also hinder the successful adoption of CRM software in banking. Banks often have complex IT systems and integrating a new CRM system can be a complex and time-consuming process. To overcome these challenges, banks should carefully plan the integration process, ensuring compatibility between the CRM system and existing systems. This may involve working with the CRM vendor to ensure a smooth integration process and providing adequate technical support to address any issues that arise. Data security is a critical concern for banks, and the adoption of a CRM system must address potential security risks. Banks must ensure that the CRM system meets industry standards and regulations for data protection. This includes implementing robust security measures, such as encryption, access controls, and regular security audits, to safeguard sensitive customer information. Finally, the cost of implementing and maintaining a CRM system can be a challenge for banks. CRM systems require significant upfront investment in software, hardware, and training. Banks should carefully evaluate the costs and benefits of CRM adoption, ensuring that the potential returns justify the investment. Additionally, banks should consider the ongoing costs associated with maintaining and updating the CRM system, as well as the cost of providing ongoing training and support to users. Future trends and innovations in banking CRM Navigating Evolving Banking Trends and Innovations in CRM The banking industry stands at the precipice of transformative changes, driven by a surge of innovative technologies and evolving customer expectations. Open banking, artificial intelligence (AI), blockchain technology, the Internet of Things (IoT), and voice-activated interfaces are shaping the future of banking CRM. Open banking is revolutionising the financial sphere by enabling banks to securely share customer data with third-party providers, with the customer’s explicit consent. This fosters a broader financial ecosystem, offering customers access to a varied range of products and services, while fostering healthy competition and innovation within the banking sector. AI has become an indispensable tool for banking institutions, empowering them to deliver exceptional customer experiences. AI-driven chatbots and virtual assistants provide round-the-clock support, assisting customers with queries, processing transactions, and ensuring swift problem resolution. Additionally, AI plays a pivotal role in fraud detection and risk management, safeguarding customers’ financial well-being. Blockchain technology, with its decentralised and immutable nature, offers a secure platform for financial transactions. By maintaining an incorruptible ledger of records, blockchain ensures the integrity and transparency of financial data, building trust among customers and enhancing the overall banking experience. The Internet of Things (IoT) is transforming banking by connecting physical devices to the internet, enabling real-time data collection and exchange. IoT devices monitor customer behaviour, track equipment status, and manage inventory, empowering banks to optimise operations, reduce costs, and deliver personalised services. Voice-activated interfaces and chatbots are revolutionising customer interactions, providing convenient and intuitive access to banking services. Customers can utilise voice commands or text-based chat to manage accounts, make payments, and seek assistance, enhancing their overall banking experience. These transformative trends necessitate banks’ ability to adapt and innovate continuously. By embracing these technologies and aligning them with customer needs, banks can unlock new opportunities for growth, strengthen customer relationships, and remain at the forefront of the industry. How LIKE.TG Can Help LIKE.TG is a leading provider of CRM solutions that can help banks achieve the benefits of CRM. With LIKE.TG, banks can gain a complete view of their customers, track interactions, deliver personalised experiences, and more. LIKE.TG offers a comprehensive suite of CRM tools that can be customised to meet the specific needs of banks. These tools include customer relationship management (CRM), sales and marketing automation, customer service, and analytics. By leveraging LIKE.TG, banks can improve customer satisfaction, increase revenue, and reduce costs. For example, one bank that implemented LIKE.TG saw a 20% increase in customer satisfaction, a 15% increase in revenue, and a 10% decrease in costs. Here are some specific examples of how LIKE.TG can help banks: Gain a complete view of customers: LIKE.TG provides a single, unified platform that allows banks to track all customer interactions, from initial contact to ongoing support. This information can be used to create a complete picture of each customer, which can help banks deliver more personalised and relevant experiences. Track interactions: LIKE.TG allows banks to track all interactions with customers, including phone calls, emails, chat conversations, and social media posts. This information can be used to identify trends and patterns, which can help banks improve their customer service and sales efforts. Deliver personalised experiences: LIKE.TG allows banks to create personalised experiences for each customer. This can be done by using customer data to tailor marketing campaigns, product recommendations, and customer service interactions. Increase revenue: LIKE.TG can help banks increase revenue by providing tools to track sales opportunities, manage leads, and forecast revenue. This information can be used to make informed decisions about which products and services to offer, and how to best target customers. Reduce costs: LIKE.TG can help banks reduce costs by automating tasks, streamlining processes, and improving efficiency. This can free up resources that can be used to focus on other areas of the business. Overall, LIKE.TG is a powerful CRM solution that can help banks improve customer satisfaction, increase revenue, and reduce costs. By leveraging LIKE.TG, banks can gain a competitive advantage in the rapidly changing financial services industry.

					10 Ecommerce Trends That Will Influence Online Shopping in 2024
10 Ecommerce Trends That Will Influence Online Shopping in 2024
Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.Here are some of the biggest trends that will affect your business over the coming year. What you’ll learn: Artificial intelligence is boosting efficiency Businesses are prioritising data management and harmonisation Conversational commerce is getting more human Headless commerce is helping businesses keep up Brands are going big with resale Social commerce is evolving Vibrant video content is boosting sales Loyalty programs are getting more personalised User-generated content is influencing ecommerce sales Subscriptions are adding value across a range of industries Ecommerce trends FAQ 1. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Commerce teams have been using the technology for years to automate and personalise product recommendations, chatbot activity, and more. But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalisation. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently? AI can write and categorise individual descriptions, cutting down hours of work to mere minutes. Do you need to optimise product detail pages? AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Need to build a landing page for a new promotion? Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 2. Businesses are prioritising data management and harmonisation Data is your most valuable business asset. It’s how you understand your customers, make informed decisions, and gauge success. So it’s critical to make sure your data is in order. The challenge? Businesses collect a lot of it, but they don’t always know how to manage it. That’s where data management and harmonisation come in. They bring together data from multiple sources — think your customer relationship management (CRM) and order management systems — to provide a holistic view of all your business activities. With harmonised data, you can uncover insights and act on them much faster to increase customer satisfaction and revenue. Harmonised data also makes it possible to implement AI (including generative AI), automation, and machine learning to help you market, serve, and sell more efficiently. That’s why data management and harmonisation are top priorities among business leaders: 68% predict an increase in data management investments. 32% say a lack of a complete view and understanding of their data is a hurdle. 45% plan to prioritise gaining a more holistic view of their customers. For businesses looking to take advantage of all the new AI capabilities in ecommerce, data management should be priority number one. 3. Conversational commerce is getting more human Remember when chatbot experiences felt robotic and awkward? Those days are over. Thanks to generative AI and LLMs, conversational commerce is getting a glow-up. Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalised. Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Natural language, image-based, and data-driven interactions can simplify product searches, provide personalised responses, and streamline purchases for a smooth experience across all your digital channels. As technology advances, this trend will gain more traction. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. This is critical since 68% of customers say they wouldn’t use a company’s chatbot again if they had a bad experience. 4. Headless commerce is helping businesses keep up Headless commerce continues to gain steam. With this modular architecture, ecommerce teams can deliver new experiences faster because they don’t have to wait in the developer queue to change back-end systems. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. According to business leaders and commerce teams already using headless: 76% say it offers more flexibility and customisation. 72% say it increases agility and lets teams make storefront changes faster. 66% say it improves integration between systems. Customers reap the benefits of headless commerce, too. Shoppers get fresh experiences more frequently across all devices and touchpoints. Even better? Headless results in richer personalisation, better omni-channel experiences, and peak performance for ecommerce websites. 5. Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. Secondhand purchases that were once viewed as stigma are now seen as status. In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. Simply put: Resale presents a huge opportunity for your business. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. To claim your piece of the pie, be strategic as you enter the market. This means implementing robust inventory and order management systems with real-time visibility and reverse logistics capabilities. 6. Social commerce is evolving There are almost 5 billion monthly active users on platforms like Instagram, Facebook, Snapchat, and TikTok. More than two-thirds (67%) of global shoppers have made a purchase through social media this year. Social commerce instantly connects you with a vast global audience and opens up new opportunities to boost product discovery, reach new markets, and build meaningful connections with your customers. But it’s not enough to just be present on social channels. You need to be an active participant and create engaging, authentic experiences for shoppers. Thanks to new social commerce tools — like generative AI for content creation and integrations with social platforms — the shopping experience is getting better, faster, and more engaging. This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. 7. Vibrant video content is boosting sales Now that shoppers have become accustomed to the vibrant, attention-grabbing video content on social platforms, they expect the same from your brand’s ecommerce site. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. And video content isn’t just useful for ads or for increasing product discovery. Brands are having major success using video at every stage of the customer journey: in pre-purchase consultations, on product detail pages, and in post-purchase emails. A large majority (89%) of consumers say watching a video has convinced them to buy a product or service. 8. Loyalty programs are getting more personalised It’s important to attract new customers, but it’s also critical to retain your existing ones. That means you need to find ways to increase loyalty and build brand love. More and more, customers are seeking out brand loyalty programs — but they want meaningful rewards and experiences. So, what’s the key to a successful loyalty program? In a word: personalisation. Customers don’t want to exchange their data for a clunky, impersonal experience where they have to jump through hoops to redeem points. They want straightforward, exclusive offers. Curated experiences. Relevant rewards. Six out of 10 consumers want discounts in return for joining a loyalty program, and about one-third of consumers say they find exclusive or early access to products valuable. The brands that win customer loyalty will be those that use data-driven insights to create a program that keeps customers continually engaged and satisfied. 9. User-generated content is influencing ecommerce sales User-generated content (UGC) adds credibility, authenticity‌, and social proof to a brand’s marketing efforts — and can significantly boost sales and brand loyalty. In fact, one study found that shoppers who interact with UGC experience a 102.4% increase in conversions. Most shoppers expect to see feedback and reviews before making a purchase, and UGC provides value by showcasing the experiences and opinions of real customers. UGC also breaks away from generic item descriptions and professional product photography. It can show how to style a piece of clothing, for example, or how an item will fit across a range of body types. User-generated videos go a step further, highlighting the functions and features of more complex products, like consumer electronics or even automobiles. UGC is also a cost-effective way to generate content for social commerce without relying on agencies or large teams. By sourcing posts from hashtags, tagging, or concentrated campaigns, brands can share real-time, authentic, and organic social posts to a wider audience. UGC can be used on product pages and in ads, as well. And you can incorporate it into product development processes to gather valuable input from customers at scale. 10. Subscriptions are adding value across a range of industries From streaming platforms to food, clothing, and pet supplies, subscriptions have become a popular business model across industries. In 2023, subscriptions generated over $38 billion in revenue, doubling over the past four years. That’s because subscriptions are a win-win for shoppers and businesses: They offer freedom of choice for customers while creating a continuous revenue stream for sellers. Consider consumer goods brand KIND Snacks. KIND implemented a subscription service to supplement its B2B sales, giving customers a direct line to exclusive offers and flavours. This created a consistent revenue stream for KIND and helped it build a new level of brand loyalty with its customers. The subscription also lets KIND collect first-party data, so it can test new products and spot new trends. Ecommerce trends FAQ How do I know if an ecommerce trend is right for my business? If you’re trying to decide whether to adopt a new trend, the first step is to conduct a cost/benefit analysis. As you do, remember to prioritise customer experience and satisfaction. Look at customer data to evaluate the potential impact of the trend on your business. How costly will it be to implement the trend, and what will the payoff be one, two, and five years into the future? Analyse the numbers to assess whether the trend aligns with your customers’ preferences and behaviours. You can also take a cue from your competitors and their adoption of specific trends. While you shouldn’t mimic everything they do, being aware of their experiences can provide valuable insights and help gauge the viability of a trend for your business. Ultimately, customer-centric decision-making should guide your evaluation. Is ecommerce still on the rise? In a word: yes. In fact, ecommerce is a top priority for businesses across industries, from healthcare to manufacturing. Customers expect increasingly sophisticated digital shopping experiences, and digital channels continue to be a preferred purchasing method. Ecommerce sales are expected to reach $8.1 trillion by 2026. As digital channels and new technologies evolve, so will customer behaviours and expectations. Where should I start if I want to implement AI? Generative AI is revolutionising ecommerce by enhancing customer experiences and increasing productivity, conversions, and customer loyalty. But to reap the benefits, it’s critical to keep a few things in mind. First is customer trust. A majority of customers (68%) say advances in AI make it more important for companies to be trustworthy. This means businesses implementing AI should focus on transparency. Tell customers how you will use their data to improve shopping experiences. Develop ethical standards around your use of AI, and discuss them openly. You’ll need to answer tough questions like: How do you ensure sensitive data is anonymised? How will you monitor accuracy and audit for bias, toxicity, or hallucinations? These should all be considerations as you choose AI partners and develop your code of conduct and governance principles. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. How can commerce teams measure success after adopting a new trend? Before implementing a new experience or ecommerce trend, set key performance indicators (KPIs) and decide how you’ll track relevant ecommerce metrics. This helps you make informed decisions and monitor the various moving parts of your business. From understanding inventory needs to gaining insights into customer behaviour to increasing loyalty, you’ll be in a better position to plan for future growth. The choice of metrics will depend on the needs of your business, but it’s crucial to establish a strategy that outlines metrics, sets KPIs, and measures them regularly. Your business will be more agile and better able to adapt to new ecommerce trends and understand customer buying patterns. Ecommerce metrics and KPIs are valuable tools for building a successful future and will set the tone for future ecommerce growth.

					10 Effective Sales Coaching Tips That Work
10 Effective Sales Coaching Tips That Work
A good sales coach unlocks serious revenue potential. Effective coaching can increase sales performance by 8%, according to a study by research firm Gartner.Many sales managers find coaching difficult to master, however — especially in environments where reps are remote and managers are asked to do more with less time and fewer resources.Understanding the sales coaching process is crucial in maximising sales rep performance, empowering reps, and positively impacting the sales organisation through structured, data-driven strategies.If you’re not getting the support you need to effectively coach your sales team, don’t despair. These 10 sales coaching tips are easy to implement with many of the tools already at your disposal, and are effective for both in-person and remote teams.1. Focus on rep wellbeingOne in three salespeople say mental health in sales has declined over the last two years, according to a recent LIKE.TG survey. One of the biggest reasons is the shift to remote work environments, which pushed sales reps to change routines while still hitting quotas. Add in the isolation inherent in virtual selling and you have a formula for serious mental and emotional strain.You can alleviate this in a couple of ways. First, create boundaries for your team. Set clear work hours and urge reps not to schedule sales or internal calls outside of these hours. Also, be clear about when reps should be checking internal messages and when they can sign off.Lori Richardson, founder of sales training company Score More Sales, advises managers to address this head-on by asking reps about their wellbeing during weekly one-on-ones. “I like to ask open-ended questions about the past week,” she said. “Questions like, ‘How did it go?’ and ‘What was it like?’ are good first steps. Then, you need to listen.”When the rep is done sharing their reflection, Richardson suggests restating the main points to ensure you’re on the same page. If necessary, ask for clarity so you fully understand what’s affecting their state of mind. Also, she urges: Don’t judge. The level of comfort required for sharing in these scenarios can only exist if you don’t jump to judgement.2. Build trust with authentic storiesFor sales coaching to work, sales managers must earn reps’ trust. This allows the individual to be open about performance challenges. The best way to start is by sharing personal and professional stories.These anecdotes should be authentic, revealing fault and weakness as much as success. There are two goals here: support reps with relatable stories so they know they’re not struggling alone, and let them know there are ways to address and overcome challenges.For example, a seasoned manager might share details about their first failed sales call as a cautionary tale – highlighting poor preparation, aggressive posturing, and lack of empathy during the conversation. This would be followed by steps the manager took to fix these mistakes, like call rehearsing and early-stage research into the prospect’s background, business, position, and pain points.3. Record and review sales callsSales coaching sessions, where recording and reviewing sales calls are key components aimed at improving sales call techniques, have become essential in today’s sales environment. Once upon a time, sales reps learned by shadowing tenured salespeople. While this is still done, it’s inefficient – and often untenable for virtual sales teams.To give sales reps the guidance and coaching they need to improve sales calls, deploy an intuitive conversation recording and analysis tool like Einstein Conversation Insights (ECI). You can analyse sales call conversations, track keywords to identify market trends, and share successful calls to help coach existing reps and accelerate onboarding for new reps. Curate both “best of” and “what not to do” examples so reps have a sense of where the guide rails are.4. Encourage self-evaluationWhen doing post-call debriefs or skill assessments – or just coaching during one-on-ones – it’s critical to have the salesperson self-evaluate. As a sales manager, you may only be with the rep one or two days a month. Given this disconnect, the goal is to encourage the sales rep to evaluate their own performance and build self-improvement goals around these observations.There are two important components to this. First, avoid jumping directly into feedback during your interactions. Relax and take a step back; let the sales rep self-evaluate.Second, be ready to prompt your reps with open-ended questions to help guide their self-evaluation. Consider questions like:What were your big wins over the last week/quarter?What were your biggest challenges and where did they come from?How did you address obstacles to sales closings?What have you learned about both your wins and losses?What happened during recent calls that didn’t go as well as you’d like? What would you do differently next time?Reps who can assess what they do well and where they can improve ultimately become more self-aware. Self-awareness is the gateway to self-confidence, which can help lead to more consistent sales.5. Let your reps set their own goalsThis falls in line with self-evaluation. Effective sales coaches don’t set focus areas for their salespeople; they let reps set this for themselves. During your one-on-ones, see if there’s an important area each rep wants to focus on and go with their suggestion (recommending adjustments as needed to ensure their goals align with those of the company). This creates a stronger desire to improve as it’s the rep who is making the commitment. Less effective managers will pick improvement goals for their reps, then wonder why they don’t get buy-in.For instance, a rep who identifies a tendency to be overly chatty in sales calls might set a goal to listen more. (Nine out of 10 salespeople say listening is more important than talking in sales today, according to a recent LIKE.TG survey.) To help, they could record their calls and review the listen-to-talk ratio. Based on industry benchmarks, they could set a clear goal metric and timeline – a 60/40 listen-to-talk ratio in four weeks, for example.Richardson does have one note of caution, however. “Reps don’t have all the answers. Each seller has strengths and gaps,” she said. “A strong manager can identify those strengths and gaps, and help reps fill in the missing pieces.”6. Focus on one improvement at a timeFor sales coaching to be effective, work with the rep to improve one area at a time instead of multiple areas simultaneously. With the former, you see acute focus and measurable progress. With the latter, you end up with frustrated, stalled-out reps pulled in too many directions.Here’s an example: Let’s say your rep is struggling with sales call openings. They let their nerves get the best of them and fumble through rehearsed intros. Over the course of a year, encourage them to practice different kinds of openings with other reps. Review their calls and offer insight. Ask them to regularly assess their comfort level with call openings during one-on-ones. Over time, you will see their focus pay off.7. Ask each rep to create an action planOpen questioning during one-on-ones creates an environment where a sales rep can surface methods to achieve their goals. To make this concrete, have the sales rep write out a plan of action that incorporates these methods. This plan should outline achievable steps to a desired goal with a clearly defined timeline. Be sure you upload it to your CRM as an attachment or use a tool like Quip to create a collaborative document editable by both the manager and the rep. Have reps create the plan after early-quarter one-on-ones and check in monthly to gauge progress (more on that in the next step).Here’s what a basic action plan might look like:Main goal: Complete 10 sales calls during the last week of the quarterSteps:Week 1: Identify 20-25 prospectsWeek 2: Make qualifying callsWeek 3: Conduct needs analysis (discovery) calls, prune list, and schedule sales calls with top prospectsWeek 4: Lead sales calls and close dealsThe power of putting pen to paper here is twofold. First, it forces the sales rep to think through their plan of action. Second, it crystallises their thinking and cements their commitment to action.8. Hold your rep accountableAs businessman Louis Gerstner, Jr. wrote in “Who Says Elephants Can’t Dance?”, “people respect what you inspect.” The effective manager understands that once the plan of action is in place, their role as coach is to hold the sales rep accountable for following through on their commitments. To support them, a manager should ask questions during one-on-ones such as:What measurable progress have you made this week/quarter?What challenges are you facing?How do you plan to overcome these challenges?You can also review rep activity in your CRM. This is especially easy if you have a platform that combines automatic activity logging, easy pipeline inspection, and task lists with reminders. If you need to follow up, don’t schedule another meeting. Instead, send your rep a quick note via email or a messaging tool like Slack to level-set.9. Offer professional development opportunitiesAccording to a study by LinkedIn, 94% of employees would stay at a company longer if it invested in their career. When companies make an effort to feed their employees’ growth, it’s a win-win. Productivity increases and employees are engaged in their work.Book clubs, seminars, internal training sessions, and courses are all great development opportunities. If tuition reimbursement or sponsorship is possible, articulate this up front so reps know about all available options.Richardson adds podcasts to the list. “Get all of your salespeople together to talk about a podcast episode that ties into sales,” she said. “Take notes, pull key takeaways and action items, and share a meeting summary the next day with the group. I love that kind of peer engagement. It’s so much better than watching a dull training video.”10. Set up time to share failures — and celebrationsAs Forbes Council member and sales vet Adam Mendler wrote of sales teams, successful reps and executives prize learning from failure. But as Richardson points out, a lot of coaches rescue their reps before they can learn from mistakes: “Instead of letting them fail, they try to save an opportunity,” she said. “But that’s not scalable and doesn’t build confidence in the rep.”Instead, give your reps the freedom to make mistakes and offer them guidance to grow through their failures. Set up a safe space where reps can share their mistakes and learnings with the larger team — then encourage each rep to toss those mistakes on a metaphorical bonfire so they can move on.By embracing failure as a learning opportunity, you also minimise the likelihood of repeating the same mistakes. Encourage your reps to document the circumstances that led to a missed opportunity or lost deal. Review calls to pinpoint where conversations go awry. Study failure, and you might be surprised by the insights that emerge.Also — and equally as important — make space for celebrating big wins. This cements best practices and offers positive reinforcement, which motivates reps to work harder to hit (or exceed) quota.Next steps for your sales coaching programA successful sales coach plays a pivotal role in enhancing sales rep performance and elevating the entire sales organisation. Successful sales coaching requires daily interaction with your team, ongoing training, and regular feedback, which optimises sales processes to improve overall sales performance. As Lindsey Boggs, global director of sales development at Quantum Metric, noted, it also requires intentional focus and a strategic approach to empower the sales team, significantly impacting the sales organisation.“Remove noise from your calendar so you can focus your day on what’s going to move the needle the most — coaching,” she said. Once that’s prioritised, follow the best practices above to help improve your sales reps’ performance, focusing on individual rep development as a key aspect of sales coaching. Remember: coaching is the key to driving sales performance.Steven Rosen, founder of sales management training company STAR Results, contributed to this article.
企业管理
AI translation apps: Benefits for your travels?
AI translation apps
Benefits for your travels?
This article explains the benefits of AI translation apps for travelers, which offer a practical and efficient solution worldwide.Despite the increasing accessibility of international travel, language barriers continue to pose a significant challenge. At LIKE.TG, our goal is to help you explore the world more easilyThe Revolution of AI in TranslationAI technology has revolutionized language translation, providing unprecedented accuracy and contextualization.These applications continuously learn, improving their ability to understand and translate linguistic and cultural nuances with each update.Benefits of AI Translation AppsTravel without language barriersImagine asking for directions, interacting with locals, or even resolving emergencies in a language you don’t speak.AI translation apps make it all possible, removing one of the biggest obstacles for travelers: language.Instant communicationImagine looking at a menu in an Italian restaurant and every dish sounds like a Harry Potter spell. This is where your AI translation app acts as your personal wand.Imagine having a magic button that allows you to instantly understand and speak any language. Well, in the real world, that “wand” fits in your pocket and is called an AI translation app.These apps are like having a personal mini translator with you 24/7, ready to help you order that strange dish on the menu without ending up eating something you can’t even pronounce.Whether you’re trying to unravel the mystery of a Japanese sign or want to know what the hell that road sign in Iceland means, the instant translation offered by some AI apps is your best friend.Cultural learning beyond wordsSome of these apps don’t just translate words for you; they immerse you in a pool of culture without the need for floats. Think of them as a bridge between you and the authentic native experiences that await you in every corner of the world.Suddenly you learn to say “thank you” in Italian so convincingly that even the “nonna” at the restaurant smiles at you.There are tools that not only teach you to speak like a native, but to understand their gestures, their jokes, and even prepare you to be the “King of Karaoke in Korea”.Gain independence and be the boss of your own trip.Need a tour guide? No way! With an AI translation app in your pocket, you become the hero of your own travel odyssey.These digital wonders give you the freedom to control your adventure, allowing you to discover those secret corners of Paris or navigate the back streets of Tokyo without becoming part of the scenery.They are your golden ticket to freedom, giving you the power to explore at your leisure without having to follow the pack like a duck in a line.It’s time to take the reins, blaze your own trail, and collect the epic stories everyone wants to hear.With these apps, independence isn’t just a word; it’s your new way of traveling.Improve your dining experienceHave you ever felt like a detective trying to solve the mystery of a foreign menu? With AI translation apps, the mystery is solved instantly.Imagine pointing your phone at a dish called “Risotto ai Funghi” and discovering that you’re not ordering a strange dessert, but a delicious rice with mushrooms.These apps are your personal Michelin guide, ensuring that every bite is an adventure for your taste buds and not an unwanted surprise.Makes using public transportation easierSay goodbye to the complicated signs and misunderstandings that get you around town.It’s like every traffic sign and schedule speaks your language, giving you a VIP pass to move around the city like a fish in water, ready to explain that the train leaves in 5 minutes, not 50.Suddenly, getting from point A to point B is as easy as ordering a pizza.Improve your personal safetyIn a pinch, these apps become your capeless hero. Whether it’s explaining a shellfish allergy or locating the nearest emergency exit, they help you communicate clearly and avoid those “lost in translation” moments no one wants to experience.Access real-time local information:See that poster about a local event? Yeah, the one that looks interesting but is in a language you don’t understand.With a quick scan, your translation app tells you all about that secret concert or food festival that only the locals go to.Congratulations! You’ve just upgraded your status from tourist to expert traveler.Flexibility and convenienceWant to change your plans and venture to a nearby town recommended by a local you met yesterday at the train station? Of course you can!With the confidence your translation app gives you, you can decide to follow that spontaneous advice and visit a nearby town without worrying about the language. Your trip, your rules.Choosing the best translation app for your travelsWhen choosing a translation app, it is important to consider the variety of languages available, the accuracy of the translation, and the additional features it offers.LIKE.TG apps, for example, stand out for their wide range of supported languages and innovative features that go beyond simple translation, such as real-time speech recognition and built-in language lessons.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
AI-based translation tools: Analysis and comparison of the best ones
AI-based translation tools
Analysis and comparison of the best ones
As globalization increases, companies and individuals are finding it necessary to communicate more frequently with people who speak different languages.As a result, the need for translation tools has become more pressing.The good news is that there are now AI-based translation tools that make the process of translating text and speech faster and more accurate than ever before.In this article, I will analyze and compare the best AI-based translation tools available, discussing their advantages, features and drawbacks.Introduction to AI-based translation toolsAI-based translation tools use artificial intelligence to translate text and speech from one language to another. These tools have become increasingly popular in recent years thanks to advances in machine learning and natural language processing. Such tools are faster, more accurate and can handle a higher volume of work.Benefits of using AI-based translation toolsOne of the main advantages of using AI-based translation tools is speed. These tools can translate large volumes of text in a matter of seconds, whereas it would take a human translator much longer to do the same job.They are less likely to make mistakes and can also be used to translate speeches in real time, which makes them very useful for international conferences or business meetings.Popular AI-based translation tools and their featuresThere are many AI-based translation tools, each with its own unique features. Here are some of the most popular ones and what they offer:1. Google TranslateGoogle Translate is one of the most well-known AI-based translation tools. It offers translations in over 100 languages and can be used to translate text, speech, and even images. Google Translate also offers a feature called “Conversation Mode,” which allows two people to have a conversation in different languages using the same device.2. Microsoft TranslatorMicrosoft Translator is another popular AI-based translation tool. It offers translations in over 60 languages and can be used to translate text, speech, and images. Microsoft Translator also offers a feature called “Live Feature,” which allows two people to have a conversation in different languages using their own devices.3. DeepLDeepL is a newer AI-based translation tool, but it has quickly gained popularity thanks to its high-quality translations. It offers translations in nine languages and can be used to translate text. DeepL uses deep learning algorithms to produce translations that are more accurate and natural-sounding than those produced by other translation tools.4. LIKE.TG TranslateLIKE.TG Translate is a relatively new AI-based translation tool that has gained popularity in recent years. It is available in over 125 languages and can translate text, voice and images. One of the unique features of LIKE.TG Translate is its ability to translate text within other apps.The best feature of these apps is that not only do they base their translation using AI but they have a team of native translators behind them constantly improving their applications to make them even better.Factors to consider when choosing an AI-based translation toolWhen choosing an AI-based translation tool, there are several factors to consider. The first is the languages you need to translate. Make sure the tool you choose supports the languages you need. The second factor is the type of translations you need. Do you need to translate text, speech, or images? Do you need real-time translation for conversations? The third factor is the accuracy of the translations. Consider the quality of the translations produced by each tool. Lastly, consider the cost of the tool. Some AI-based translation tools are free, while others require a subscription or payment per use.Pros and cons of using AI-based translation toolsLike any tool, AI-based translation tools have pros and cons. Here are some of the main advantages and drawbacks of using these tools:After a thorough analysis, I can faithfully describe to you some of the most characteristic pros and cons of these tools:PROSAccuracy: These tools are able to better understand the context and syntax of the language, which translates into greater translation accuracy.Speed: Translating large amounts of text can take a long time if done manually, whereas AI-based translation tools are able to process large amounts of text in a matter of seconds.Cost savings: AI-based translation tools are often less expensive than human translation services, especially for large projects.Integrations: Many of these tools integrate with other platforms and productivity tools, making them easy to use in different contexts.CONSLack of context: These tools often lack context, which can result in inaccurate or inconsistent translations. For example, a literal translation of a sentence in one language into another may not take into account cultural connotations or social context and result in a translation that makes no sense.Lack of accuracy: Although AI-based translation tools have improved significantly in recent years, they are still not as accurate as humans. Translations can be inaccurate or have grammatical and spelling errors, especially in more complex or technical languages.They cannot capture nuances or tones: Such translation tools cannot capture nuances or tones that are often important in human communication. For example, they may miss the sarcastic or ironic tone of a sentence and translate it literally.Language dependency: language dependent, meaning that they work best for translating between widely spoken and documented languages but do not represent less common languages or regional dialects well. .Cost: While there are some available for free, many of the high-quality tools are quite expensive.Lack of customization: AI-based translation tools cannot be customized to meet the specific needs of an individual or company. This can limit their usefulness especially when highly specialized or technical translation is required.Privacy and security: Some tools collect and store sensitive data, which can raise serious concerns about data privacy and security.In conclusion, AI-based translation tools offer a number of advantages in terms of speed, accuracy and cost, but it is important to be aware of their limitations and challenges when selecting a tool.How AI-based translation tools are changing the translation industryAI-based translation tools are changing the translation industry in several ways. The first is that the translation process is faster and more efficient. This allows translators to handle larger volumes of work and deliver projects faster. The second way in which they are changing the industry is that specialized translators are becoming more in demand, as human quality is irreplaceable and although they can do basic translations, they have problems with technical or specialized language.This means that specialized translators in certain areas are more in demand than ever.The future of AI-based translation toolsThe future of AI-based translation tools is bright. As technology continues to advance, these tools will become even more sophisticated and accurate. We may eventually see a tool capable of handling all forms of language, including slang and regional dialects. It is also possible that they will become more integrated into our daily lives, allowing us to communicate with people who speak different languages more easily than ever before, yet experts continue to warn that humans cannot be replaced.Conclusion and recommendations for the best AI-based translation toolsIn conclusion, AI-based translation tools offer many advantages over traditional methods. They are faster, more accurate and can handle a higher volume of work. However, it is important to consider the languages you need to translate, the type of translations you need, the accuracy of the translations and the cost of the tool when choosing an AI-based translation tool, because at the end of the day no AI can replace a human being, nor can it emulate the human quality that a human being can bring to us.Based on our analysis and comparison, we recommend Google Translate for its versatility and variety of features. However, if you need high quality translations, LIKE.TG Translate may be the best choice.REMEMBER !!!You can downloadour available appsfor translating and learning languages correctly available for free on googleplay and applestores.Do not hesitate to visit ourLIKE.TG websiteand contact us with any questions or problems you may have, and of course, take a look at any ofour blog articles.
Artificial intelligence (AI) in language teaching: Future perspectives and challenges
Artificial intelligence (AI) in language teaching
Future perspectives and challenges
In a world where educational technology is advancing by leaps and bounds, it is no surprise that artificial intelligence is revolutionizing the way we learn languages.The combination of machine learning in education and AI in language teaching has opened up a range of exciting possibilities and, at the same time, poses challenges that we must face to make the most of this innovation.What is Artificial Intelligence in Language Teaching?Artificial intelligence (AI) in language teaching refers to the use of algorithms and computer systems to facilitate the process of learning a new language.From mobile apps to online platforms, AI has been integrated into a variety of tools designed to help students improve their language skills efficiently and effectively.Advances in AI and its challenges in language learningArtificial intelligence (AI) is radically transforming the way we learn languages. With the emergence of AI-powered apps and platforms, students have access to innovative tools that personalize learning to their individual needs.These tools use machine learning algorithms to analyze student progress and deliver tailored content, from grammar exercises to conversation practice.Additionally, AI-powered translation has significantly improved in accuracy and speed. Apps like LIKE.TG Translate allow users to instantly translate between multiple languages ​​with just a few clicks, making multilingual communication easier.Artificial Intelligence offers unprecedented potential to improve the language learning process, providing students with personalized and efficient tools.Positive Perspectives of AI in Language TeachingOne of the main advantages of AI in language teaching is its ability to personalize learning. Through data analysis and machine learning, AI systems can adapt digital learning platforms, content and activities based on the needs and preferences of each student.This allows for a more individualized and effective approach to improving language skills.In addition, AI has also enabled the development of more accurate and faster real-time translation tools. With apps like LIKE.TG Translate, users can access instant translations in multiple languages ​​with just a few clicks.This facilitates communication in multilingual environments and expands opportunities for interaction and learning.AI in language teaching opens the doors to global communication without barriersChallenges and Future ChallengesDespite advances in AI applied to language teaching, there are still important challenges that we must overcome. One of the main challenges is to guarantee the quality and accuracy of the content generated by AI.While AI systems can be effective in providing feedback and practice exercises, there are still areas where human intervention is necessary to correct errors and provide high-quality teaching.Another important challenge is ensuring that AI in language teaching is accessible to everyone. As we move towards an increasingly digitalized future, it is crucial to ensure that all people, regardless of their geographic location or socioeconomic status, have access to AI language learning apps.This will require investment in technological infrastructure and digital literacy programs around the world.How Long Is It Possible to Learn a Language with Artificial Intelligence?With the help of artificial intelligence (AI), learning a new language can be more efficient than ever.Although the time required to master a language varies depending on various factors, such as the complexity of the language, the level of dedication of the learner, and the quality of the AI ​​tools used, many people have managed to acquire significant language skills in a relatively short period of time.Thanks to AI applications and platforms designed specifically for language learning, users can benefit from a personalized approach tailored to their individual needs.These tools use machine learning algorithms to identify areas for improvement and provide relevant content, speeding up the learning process.On average, some people have reported significant gains in their language proficiency in just a few months of consistent use of AI tools.However, it is important to keep in mind that learning a language is an ongoing process and that completing mastery can take years of constant practice and exposure to the language in real-world contexts.Ultimately, the time needed to learn a language with AI depends largely on the commitment and dedication of the student.“The journey to mastering a language with AI begins with small daily steps, but constant dedication is the key to achieving the desired fluency.”In conclusion, the integration of technology in education and artificial intelligence in language teaching offers exciting opportunities to improve the learning process and promote intercultural global communication.However, it also poses challenges that we must proactively address to ensure that everyone can benefit from this innovation in education.With a collaborative approach and a continued commitment to educational excellence, we can fully realize the potential of AI in language teaching and prepare for a multilingual and globalized future.Visit our website for more information and begin your journey towards mastering languages ​​​​with the best and most advanced technology.
海外工具
10个最好的网站数据实时分析工具
10个最好的网站数据实时分析工具
网络分析工具可以帮助你收集、预估和分析网站的访问记录,对于网站优化、市场研究来说,是个非常实用的工具。每一个网站开发者和所有者,想知道他的网站的完整的状态和访问信息,目前互联网中有很多分析工具,本文选取了20款最好的分析工具,可以为你提供实时访问数据。1.Google Analytics这是一个使用最广泛的访问统计分析工具,几周前,Google Analytics推出了一项新功能,可以提供实时报告。你可以看到你的网站中目前在线的访客数量,了解他们观看了哪些网页、他们通过哪个网站链接到你的网站、来自哪个国家等等。2. Clicky与Google Analytics这种庞大的分析系统相比,Clicky相对比较简易,它在控制面板上描供了一系列统计数据,包括最近三天的访问量、最高的20个链接来源及最高20个关键字,虽说数据种类不多,但可直观的反映出当前站点的访问情况,而且UI也比较简洁清新。3. WoopraWoopra将实时统计带到了另一个层次,它能实时直播网站的访问数据,你甚至可以使用Woopra Chat部件与用户聊天。它还拥有先进的通知功能,可让你建立各类通知,如电子邮件、声音、弹出框等。4. Chartbeat这是针对新闻出版和其他类型网站的实时分析工具。针对电子商务网站的专业分析功能即将推出。它可以让你查看访问者如何与你的网站进行互动,这可以帮助你改善你的网站。5. GoSquared它提供了所有常用的分析功能,并且还可以让你查看特定访客的数据。它集成了Olark,可以让你与访客进行聊天。6. Mixpane该工具可以让你查看访客数据,并分析趋势,以及比较几天内的变化情况。7. Reinvigorate它提供了所有常用的实时分析功能,可以让你直观地了解访客点击了哪些地方。你甚至可以查看注册用户的名称标签,这样你就可以跟踪他们对网站的使用情况了。8. Piwi这是一个开源的实时分析工具,你可以轻松下载并安装在自己的服务器上。9. ShinyStat该网站提供了四种产品,其中包括一个有限制的免费分析产品,可用于个人和非营利网站。企业版拥有搜索引擎排名检测,可以帮助你跟踪和改善网站的排名。10. StatCounter这是一个免费的实时分析工具,只需几行代码即可安装。它提供了所有常用的分析数据,此外,你还可以设置每天、每周或每月自动给你发送电子邮件报告。本文转载自:https://www.cifnews.com/search/article?keyword=工具
10款常用的SEO内容优化工具
10款常用的SEO内容优化工具
谷歌使用含有数百个加权因子的复杂算法,根据给定网页与给定关键词的相关性,对网页进行索引和排名。数字营销人员则通过实证测试试图弄清这个复杂算法背后的原理,并采用特定的方法来提高网页在搜索结果页中的排名,这一过程被叫做搜索引擎优化(SEO),这是数字营销人员必须掌握的重要技能。 如果没有优质SEO内容工具,优化网页内容将是一项冗长乏味的工作。为了帮助您节省大量时间和劳动力,本为会为您推荐10个最佳SEO内容创作工具,这些工具适用于内容创作过程的不同阶段。 1. Google Search Console 价格:网站所有者可免费使用 作用:Google Search Console是谷歌自己的工具,能够帮助提高网站在搜索引擎结果页面中的排名。它包括网站性能监视工具,页面加载时间监视工具。您还可以监控您的网站在Google搜索结果中的排名,了解哪些页面是针对特定关键词进行排名的。您还可以查看网页在搜索结果页面的展示次数和点击次数。它帮助您确定该优化哪些内容,以及接下来该定位哪些关键词。 2. Google Keyword Planner 价格:拥有Google Ads账户的人均可免费使用 作用:Google Keyword Planner是进行基本的关键词研究的最佳免费工具之一。您可以 1)发现新关键词:输入任何关键词来查看与其类似的关键词列表,以及它们的搜索量和相关指标,使得你很容易找到新的关键字优化目标;2)预测关键词趋势:监控趋势,以发现流行的搜索关键词。Kenny觉得这个工具只适合做SEM的小伙伴,如果你是做SEO的,那查找到的关键词数据不适合SEO。 3. WordStream 价格:免费 作用:WordStream 提供了一个精简版的Google Keyword Planner,它是免费的,易于使用。只需输入您选择的关键词,选择一个行业,并输入您的位置,然后单击Email All My Keywords按钮,您就可以获得关键词列表和它们在Google和Bing上的搜索量,以及每个关键词的平均每次点击成本(CPC) 4. SEMrush 价格:部分功能免费,订阅制99.95美元/月 作用:SEMrush 是最流行的工具之一,适用于所有类型的数字营销人员。它包含40多种不同的工具,可以帮助进行SEO、PPC和社交媒体管理。营销人员可以使用SEMrush分析反向链接、进行关键词研究、分析自己或竞争对手的网站性能和流量,并发现新的市场和机会。SEMrush还有一个SEO审计程序,可以帮助解决网站SEO的一些技术问题。 图片来源:SEMrush 5. BuzzSumo 价格:79美元/月 作用:BuzzSumo帮助营销人员有效分析网站内容,同时紧跟热门趋势。BuzzSumo能够找到用户在不同平台上最喜欢分享的内容。只需要输入网站链接,就能查看什么是该网站最热门的内容。您还可以分析过去一天内,一个月内以及一年内的趋势,并且按照作者或者平台过滤。 6. Answer the Public 价格:每天3次免费使用,无限使用99美元/月 作用:输入某一关键词,您可以查找到任何与之相联系的关键词,并获得可视化报告。这些关键字以您输入的关键词为中心,形成一个网状结构,展示它们之间的联系。借助Answer the Public,营销人员可以撰写针对性强的文章,使网页更有可能出现在Google Snippets中。 图片来源:Answer the Public 7. Yoast SEO 价格:基础版免费,高级版89美元/月 作用:Yoast SEO是一个WordPress插件。它可在您使用WordPress优化博客文章时,为您提供实时反馈,提供改进建议。它类似一个清单工具,实时告诉你撰写网站博文时还可以做哪些事来优化SEO。 8. Keyword Density Checker 价格:每月500次使用限制,如需解锁更多使用次数,可购买50美元/年的高级版 作用:关键字密度(Keyword density)是谷歌等搜索引擎用来对网页进行排名的重要因素。您应该确保目标关键词在每篇文章中被提到足够多的次数,同时还不能滥用关键词。keyword density checker可以计算出每个关键词在您的文章中被提及的次数。只要复制粘贴文本,您就能知道文章中出现频率最高的关键词列表。对于大多数内容而言,目标关键字的密度最好在2%到5%。 图片来源:Keyword Density Checker 9. Read-Able 价格:免费版可供使用,付费版4美元/月 作用:据统计,北美人的平均阅读水平在八年级左右。因此,如果北美人是您的目标受众,您应该撰写清晰易懂的句子和文章。如果您的目标受众受过大学教育,则可以使用较长的单词和复杂的句子。Read-able帮助您将文章写作水平与目标受众的阅读水平相匹配,为读者提供最佳体验。它提供阅读水平检查,语法和拼写检查等功能。 10. Grammarly Premium 价格:11.66美元/月 作用:搜索引擎将网站的拼写和语法纳入排名范围。如果网站内容包含许多拼写错误,它就不太可能获得一个高排名。Grammarly可以轻松创建语法正确且没有拼写错误的内容。您可以将Grammarly作为插件添加到浏览器,并在撰写电子邮件、社交媒体更新或博客文章时使用它。 从关键词研究到拼写检查和语法纠正,这10种工具涵盖了网站内容创建的每一个步骤。我们希望您在为网站编写内容时,可以使用其中一部分工具来节省时间和精力。如果您在实操上遇到困难,或者需要专业的咨询服务,一个专业的数字营销团队正是您需要的!Ara Analytics有丰富的搜索引擎优化经验,欢迎联系我们,我们将为您提供定制化的专业服务。 往期推荐: 支招!新网站引流SEO优化该怎么做? 十七招教你快速提升网站流量 | Google “SEO到底多久才可以见效啊?”-跨境电商提高自然流量必须知道的五个真相 【Google SEO】12款常用的免费谷歌SEO工具推荐- 助网站流量翻倍增长 (来源:Kenny出海推广) 以上内容属作者个人观点,不代表LIKE.TG立场!本文经原作者授权转载,转载需经原作者授权同意。​ 本文转载自:https://www.cifnews.com/search/article?keyword=工具
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
11大亚马逊数据工具,好用到尖叫!(黑五网一特惠福利)
平台商家想要销量好,关键要选择有针对性的数据工具。本文将分享11款相关产品,帮助国内亚马逊卖家更好地解决日常销售中的问题。 这些工具可以帮助卖家找到一定需求的利基市场以及热销产品。 废话不多说,接着往下看吧! 1、 AmzChart (图片来源:AmzChart) AmzChart中的Amazon BSR图表工具涵盖9个国家,拥有超过数十万的产品分析。 如果你想在竞争中脱颖而出赢得竞品的市场份额,为企业带来财富的话,那么选择AmzChart准没错! 你可以选择AmzChart的理由: • Amazon BSR中可找到低竞争利基产品,助力销量增长至200%。 • 短短一分钟之内即可找到热销品类,帮助卖家深入更大的利润空间。 • 追踪竞争对手产品数据,并以电子邮件形式提供反馈。 • 反查对手ASIN功能可帮助商家分析竞争对手的关键词。 • 跟踪竞争对手的各项平台指标。 • 获取产品价格趋势,且可以轻松下载历史跟踪器插件,并安装自己的网站上。 • 通过分析报告和视频教程获得专业指导——在亚马逊经商之旅的各个阶段,你都不会孤立无援。 【点击此处】获取黑五网一福利:前3个月享5折优惠 2、 Jungle Scout (图片来源:Jungle Scout) 无论你是新手商家,或是已有经验的亚马逊老司机,Jungle Scout均可为你提供多方支持。 你可以选择Jungle Scout的理由: • 可使用筛选器从产品数据库中找到热销产品,快速又方便。 • 平台新手可通过量化数据做出决策,轻松推出产品。 • Jungel Scout可帮助商家精简业务流程,提高市场洞察能力。 • 大量的功能,如排名跟踪、listing搭建器、评价自动化、库存监管等。 3、Seller Labs Pro (图片来源:SellerLabs) 作为亚马逊智能关键字工具之一,SellerLabs能帮助商家提高自然排名和付费流量,以及一系列广泛工具。 无论是长尾关键词,还是PPC术语,你在这个工具中找到。专业版每个月49美元起价。年度计划更为划算,每月39美元起,共可节省120美元。 你可以选择Seller Labs Pro的理由: • 商家随时可监控流量、广告支出、转化率和下载报告,并将收到重要指标的通知。 • 实时通知可以帮助商家做出决策,避免缺货。 • 基于AI智能,为构建SEO策略提供详细建议。 • 访问优化工具,抓取热销产品关键字,节省运营时间。 4、 Helium 10 (图片来源:Helium 10) 作为一体化的亚马逊数据工具,Helium 10可轻松助力平台商家拓展业务。 你可以选择Helium 10 的理由: • 数据库中有4.5亿条ASIN数据,可帮助商家更快地找到产品。更直观进行分析和利润估算,以验证产品是否能够成功打入市场。 • 您可以探索关键字研究,如单字、反查对手ASIN、后端和低竞争度短语。 • 数百个关键字无缝编写listing,并让排名更靠前。 • 内置的安全工具能够避免安全威胁。可以使用警报和更新轻松地管理您的业务。 • 分析可以帮助做出强有力的决策,形成更好的产品排名。 • 可以轻松使用PPC管理和自动化以促进业务增长。 【点击此处】获取黑五限时特惠:购买两个月Diamond钻石套餐可享受5折优惠并获得额外福利。 5、AmaSuite 5 (图片来源:AmaSuite 5) AmaSuite 5具有强大的新功能,其中包括可以在Mac和Windows双系统完形成无缝工作流的Research桌面软件。 通过AmaSuite 5工具套件,商家可以发现利好关键字和产品,从而在亚马逊上赚到一笔。 你可以选择AmaSuite 5的理由: • 使用Ama Product Analyzer,可以找到各个品类的畅销产品。 • 可以通过输入主要产品关键字找到类似款式的畅销产品。 • 通过提取产品评论获得自有品牌产品想法,并可分析产品特点和优势,确保完成无风险销售行为。 • 访问亚马逊销售课程奖金,并学习如何在亚马逊开展规模化销售业务。其中的分步指南事无巨细地给予商家运营指导。 6、AMZBase (图片来源:AMZBase) AMZBase是一个免费的谷歌浏览器插件,以帮助亚马逊商家正确地选品。 你可以选择AMZBase 的理由: • 帮助获取亚马逊产品ASIN编码与listing标题描述。 • 免费访问CamelCamelCamel、阿里巴巴、全球速卖通、eBay和谷歌搜索。 • 可通过自动计算FBA费用确定预期利润。 • 一站式即时搜索工具,搜索谷歌及阿里巴巴上的相关产品。 • 只需选择关键字即可立即搜索。 • 使用AMZBase前,请将谷歌浏览器升级至最新版本。 7、Unicorn Smasher (图片来源:Unicorn Smasher) Unicorn Smasher是AmzTracker旗下产品,可以节省商家在亚马逊上的选品时间,帮助卖家更好地了解亚马逊上各个产品的定价、排名、评论和销售额。 你可以选择Unicorn Smasher的理由: • 简单、易操作的仪表盘界面,助力完成选品数据抓取。 • 根据亚马逊listing中的实时数据,获得每月的预估销售额。 • 保存商家或可节省511美元 8、Keepa (图片来源:Keepa) Keepa也是一个浏览器插件,也适用于其它所有主流浏览器。只需安装该插件,所有功能随即可全部免费使用。 你可以选择Keepa的理由: 一个免费的亚马逊产品搜索工具,具有深度数据筛选功能。 显示降价和可用性提醒的价格历史图表。 可在亚马逊上比较不同地区的价格。 可以依据价格高点下跌查询任一品类的近期交易。 可通过通知和愿望列表来进行数据跟踪。 9、ASINspector (图片来源:ASINspector) ASINspector是一个免费的谷歌插件,助力商家成为亚马逊上的专业人士。该工具不仅可以抓取利好产品信息,还能让商家以低价拿下供应商,从而获得较大利润。 你可以选择ASINspector的理由: 可提供预估销售和实时利润情况等数据。 使用AccuSales™数据分析引擎可节省选品时间。 挖掘利好产品想法,并可以红色、绿色和黄色进行标记。 用利润计算器查看决定产品是否存在合理利润空间。 与任一国家的任一亚马逊平台无缝衔接。 10、AMZScout AMZScout是卖家常用的亚马逊工具之一。 你可以选择AMZScout的理由: 访问产品数据库,查找热门新产品。 通过AMZSscout提供的培训课程提高销售技巧。 在任何国家/地区搜索国际供应商并以建立自己的品牌。 监控竞争对手的关键字、销售、定价等。 只需点击3次即可轻松安装,有中文版。 黑五福利:三五折优惠获完整工具集合,可节省511美元【点击此处】 11、 PickFu PickFu是一款亚马逊A/B测试工具,也是一个可以获取消费者问卷调查的平台。 你可以选择PickFu的理由: • 真实的美国消费者反馈 • 几分钟即可在线完成问卷调研 • 商品设计、图片、描述等及时反馈 • 精准的目标群众和属性划分 • 中文客服支持 【点击此处】获取网一福利:预购积分享8折 这11大效率型亚马逊工具已介绍完毕,相信你已经有了心仪的选择了!快去实践一下,试试看吧! (来源:AMZ实战) 以上内容仅代表作者本人观点,不代表LIKE.TG立场!如有关于作品内容、版权或其它问题请于作品发表后的30日内与LIKE.TG取得联系。 *上述文章存在营销推广内容(广告)本文转载自:https://www.cifnews.com/search/article?keyword=工具
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1-4月美国电商支出3316亿美元,消费者转向低价商品
1-4月美国电商支出3316亿美元,消费者转向低价商品
AMZ123 获悉,日前,据外媒报道,Adobe Analytics 的数据显示,2024 年前四个月美国电商增长强劲,同比增长 7%,达到 3316 亿美元。据了解,Adobe Analytics 对美国在线交易数据进行了分析,涵盖美国零售网站的一万亿次访问、1 亿个 SKU 和 18 个产品类别。2024 年 1 月 1 日至 4 月 30 日,美国在线支出达 3316 亿美元,同比增长 7%,得益于电子产品、服装等非必需品的稳定支出以及在线杂货购物的持续激增。Adobe 预计,2024 年上半年在线支出将超过 5000 亿美元,同比增长 6.8%。今年前四个月,美国消费者在线上消费电子产品 618 亿美元(同比增长 3.1%),服装 525 亿美元(同比增长 2.6%)。尽管增幅较小,但这两个类别占电商总支出的 34.5%,帮助保持了营收增长。同时,杂货进一步推动了增长,在线支出达 388 亿美元,同比增长 15.7%。Adobe 预计,未来三年内,该类别将成为电商市场的主导力量,其收入份额与电子产品和服装相当。另一个在线支出费增长较快的类别是化妆品,该类别在 2023 年带来了 350 亿美元的在线消费,同比增长 15.6%。而这一上升趋势仍在继续,截至 4 月 30 日,2024 年美国消费者在化妆品上的在线支出为 132 亿美元,同比增长 8%。此外,数月持续的通货膨胀导致消费者在多个主要类别中购买更便宜的商品。Adobe 发现,个人护理(增长 96%)、电子产品(增长 64%)、服装(增长 47%)、家居/花园(增长 42%)、家具/床上用品(增长 42%)和杂货(增长 33%)等类别的低价商品份额均大幅增加。具体而言,在食品杂货等类别中,低通胀商品的收入增长 13.4%,而高通胀商品的收入下降 15.6%。在化妆品等类别中,影响相对较弱,低通胀商品的收入增长 3.06%,高通胀商品的收入仅下降 0.34%,主要由于消费者对自己喜欢的品牌表现出了更强的忠诚度。而体育用品(增长 28%)、家电(增长 26%)、工具/家装(增长 26%)和玩具(增长 25%)等类别的低价商品份额增幅均较小,这些类别的增幅也主要受品牌忠诚度影响,同时消费者更倾向于购买最高品质的此类产品。此外,“先买后付”(BNPL)支付方式在此期间也出现了持续增长。2024 年 1 月至 4 月,BNPL 推动了 259 亿美元的电商支出,较去年同期大幅增长 11.8%。Adobe 预计,BNPL 将在 2024 年全年推动 810 亿至 848 亿美元的支出,同比增长 8% 至 13%。
12月波兰社媒平台流量盘点,TikTok追赶Instagram
12月波兰社媒平台流量盘点,TikTok追赶Instagram
AMZ123 获悉,近日,市场分析机构 Mediapanel 公布了 2023 年 12 月波兰主流社交平台的最新用户统计数据。受 TikTok 的打击,Pinterest、Facebook 和 Instagram 的用户数量出现下降。根据 Mediapanel 的数据,截至 2023 年 12 月,TikTok 是波兰第三大社交媒体平台,拥有超过 1378 万用户,相当于波兰 46.45% 的互联网用户。排在 TikTok 之前的是 Facebook 和 Instagram,其中 Facebook 拥有超过 2435 万用户,相当于波兰 82.06% 的互联网用户;Instagram 则拥有超过 1409 万用户,相当于波兰 47.47% 的互联网用户。在用户使用时长方面,TikTok 排名第一。2023 年 12 月,TikTok 用户的平均使用时长为 17 小时 18 分钟 42 秒。Facebook 用户的平均使用时长为 15 小时 36 分钟 38 秒,位居第二。其次是 Instagram,平均使用时长为 5 小时 2 分钟 39 秒。与 11 月相比,12 月 Facebook 减少了 58.84 万用户(下降 2.4%),但其用户平均使用时间增加了 32 分钟 50 秒(增长 3.6%)。Instagram 流失了 25.9 万用户(下降 1.8%),但其用户平均使用时间增加了 15 分钟(增长 5.2%)。虽然 TikTok 的用户数量略有增长(增长 8.85 万,即 0.6%),但其用户平均使用时间减少了 47 分钟(减少 4.3%)。12 月份,波兰其他主流社交媒体平台的用户数据(与 11 月相比):X 增加了 39.64 万用户(增长 4.8%),用户平均使用时间增加了 6 分钟 19 秒(增长 9.3%);Pinterest 增加了 23.02 万用户(增长 3.5%),用户平均使用时间增加了 7 分钟 9 秒(增长 16.1%);Snapchat 则增加了 9.04 万用户(增长 1.8%),用户平均使用时间增加了 23 秒(增长 0.2%);LinkedIn 流失了 27.69 万用户(下降 6.2%),用户平均使用时间减少了 1 分钟 36 秒(下降 11.7%);Reddit 流失了 18.6 万用户(下降 7.1%),用户平均使用时间减少了 1 分钟 27 秒(下降 11.6%)。
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
178W应用、3700W注册开发者,图表详解苹果首个App Store数据透明度报告
近日,苹果发布 2022 年 App Store 透明度报告,展示了 App Store 在 175 个国家和地区运营的数据,包括在线/下架应用数量、提审被拒应用数量、每周访问量、搜索量等。为帮助开发者快速了解 App Store 新发布的各项数据情况,在本篇内容中,AppStare 拆解了各项数据,为开发者提供直观展示,可供参考。app 数据App Store 在线及下架 app 数量报告显示,2022 年,App Store 中在线 app 总数量超 178 万(1,783,232),从 App Store 下架的 app 数量超 18 万(186,195)。提交审核及被拒的 app 数量共有超 610 万(6,101,913)款 app 提交到 App Store 进行审核,其中近 168 万(1,679,694)款 app 提审被拒,占比 27.53%,审核拒绝的主要原因包括性能问题、违反当地法律、不符合设计规范等。此外,提审被拒后再次提交并通过审核的 app 数量超 25 万(253,466),占比 15.09%。不同原因提审被拒的 app 数量app 提审被 App Store 审核指南拒绝的原因包括 app 性能问题、违反当地法律、不符合设计规范、业务问题、存在安全风险及其他六大模块。从上图可见,性能问题是 app 提审被拒的最大原因,超 101 万(1,018,415)款 app 因此被 App Store 审核指南拒绝,占比达 50.98%。建议开发者在 app 提审前,针对 App Store 审核指南再做详细的自我审查,提升通过可能。从 App Store 下架的 app Top 10 分类2022 年,App Store 下架超 18 万(186,195)款 app,其中游戏类 app 是下架次数最多的应用类别,超 3.8 万(38,883)款,占比 20.88%,其次为 工具类 app,共下架 2 万(20,045)款,占比 10.77%。中国大陆下架 app 品类 top 10在中国大陆地区,下架 app 总计超 4 万(41,238)款。工具类 app 是下架数量最多的 app 子品类,达 9,077 款,占比 22.01%,其次为游戏类 app,下架 6,173 款,占比 14.97%。被下架后申诉的 app 数量在 175 个国家/地区中,被下架后申诉的 app 数量总计超 1.8 万(18,412)款。中国大陆下架后申诉的 app 数量最多,达 5,484 款,占比 29.78%。申诉后恢复上架的 app 数量申诉后恢复上架的 app 数量总计为 616 款,其中中国大陆申诉后恢复上架的 app 最多,为 169 款,占中国大陆下架后申诉 app 数量(5,484)的 3.08%。开发者数据注册苹果开发者总数近 3700 万(36,974,015),被终止开发者账户数量近 43 万(428,487),占比 1.16%。其中,开发者账户因违反开发者计划许可协议(DPLA)而被终止的主要原因分别有欺诈(428,249)、出口管制(238)等。被终止后申诉的开发者账户数量为 3,338,被终止后申诉并恢复的开发者账户数量为 159,占比 4.76%。用户数据在用户方面,平均每周访问 App Store 的用户数超 6.56 亿(656,739,889)。2022 年,App Store 终止用户账户数量超 2.82 亿(282,036,628)。值得注意的是,App Store 还阻止了金额超 $20.9亿($2,090,195,480)的欺诈交易。在用户 app 下载方面,平均每周下载 app 数量超 7.47 亿(747,873,877),平均每周重新下载 app 数量超 15.39 亿(1,539,274,266),是前者的 2 倍。因此,建议开发者多加重视对回访用户的唤醒,相关推广策略的制定可能起到较为理想的效果。在 app 更新方面,平均每周自动更新 app 数量超 408 亿(40,876,789,492),平均每周手动更新 app 数量超 5 亿(512,545,816)。可见,用户在 app 更新问题上更偏向依赖自动更新。搜索数据平均每周在 App Store 搜索的用户数超 3.73 亿(373,211,396),App Store 的高质流量有目共睹。在至少 1000 次搜索中出现在搜索结果前 10 名的 app 总数近 140 万(1,399,741),平均每周出现在至少 1000 次搜索结果前 10 名的 app 数量 近 20 万(197,430)。除了通过元数据优化等操作提升 app 的搜索排名外,Apple Search Ads 也是帮助开发者提升 app 曝光和下载的重要渠道。
全球大数据
   探索Discord注册的多重用途
探索Discord注册的多重用途
在当今数字化时代,社交网络平台是人们沟通、分享和互动的重要场所。而Discord作为一款功能强大的聊天和社交平台,正吸引着越来越多的用户。那么,Discord注册可以用来做什么呢?让我们来探索它的多重用途。 首先,通过Discord注册,您可以加入各种兴趣群组和社区,与志同道合的人分享共同的爱好和话题。不论是游戏、音乐、电影还是科技,Discord上有无数个群组等待着您的加入。您可以与其他成员交流、参与讨论、组织活动,结识新朋友并扩大自己的社交圈子。 其次,Discord注册也为个人用户和团队提供了一个协作和沟通的平台。无论您是在学校、工作场所还是志愿组织,Discord的群组和频道功能使得团队成员之间可以方便地分享文件、讨论项目、安排日程,并保持密切的联系。它的语音和视频通话功能还能让远程团队更好地协同工作,提高效率。 对于商业用途而言,Discord注册同样具有巨大潜力。许多品牌和企业已经认识到了Discord作为一个与年轻受众互动的渠道的重要性。通过创建自己的Discord服务器,您可以与客户和粉丝建立更紧密的联系,提供独家内容、产品促销和用户支持。Discord还提供了一些商业工具,如机器人和API,帮助您扩展功能并提供更好的用户体验。 总结起来,Discord注册不仅可以让您加入各种兴趣群组和社区,享受与志同道合的人交流的乐趣,还可以为个人用户和团队提供协作和沟通的平台。对于品牌和企业而言,Discord也提供了与受众互动、推广产品和提供用户支持的机会。所以,赶紧注册一个Discord账号吧,开启多重社交和商业可能性的大门! -->
  商海客discord群发软件:开启营销革命的利器
商海客discord群发软件
开启营销革命的利器
商海客discord群发软件作为一款前沿的营销工具,以其独特的特点和出色的功能,在商业领域掀起了一场营销革命。它不仅为企业带来了全新的营销方式,也为企业创造了巨大的商业价值。 首先,商海客discord群发软件以其高效的群发功能,打破了传统营销方式的束缚。传统营销常常面临信息传递效率低、覆盖范围有限的问题。而商海客discord群发软件通过其强大的群发功能,可以将信息迅速传递给大量的目标受众,实现广告的精准推送。不论是产品推广、品牌宣传还是促销活动,商海客discord群发软件都能帮助企业快速触达潜在客户,提高营销效果。 其次,商海客discord群发软件提供了丰富的营销工具和功能,为企业的营销活动增添了更多的可能性。商海客discord群发软件支持多种媒体形式的推送,包括文本、图片、音频和视频等。企业可以根据自身需求,定制个性化的消息内容和推广方案,以吸引目标受众的注意。此外,商海客discord群发软件还提供了数据分析和统计功能,帮助企业了解营销效果,进行精细化的调整和优化。 最后,商海客discord群发软件的用户体验和易用性也为企业带来了便利。商海客discord群发软件的界面简洁明了,操作简单易懂,即使对于非技术人员也能够快速上手。商海客discord群发软件还提供了稳定的技术支持和优质的客户服务,确保用户在使用过程中能够获得及时的帮助和解决问题。 -->
 Discord|海外社媒营销的下一个风口?
Discord|海外社媒营销的下一个风口?
Discord这个软件相信打游戏的各位多少都会有点了解。作为功能上和YY相类似的语音软件,已经逐渐成为各类游戏玩家的青睐。在这里你可以创建属于自己的频道,叫上三五个朋友一起开黑,体验线上五连坐的游戏体验。但Discord可不是我们口中说的美国版YY这么简单。 Discord最初是为了方便人们交流而创立的应用程序。游戏玩家、电影迷和美剧迷、包括NFT创作者和区块链项目都在Discord上装修起一个个属于自己的小家。而在互联网的不断发展中,Discord现如今已经发展成为一种高效的营销工具,其强大的社区的功能已远不止语音交谈这一单一功能了。本文我们将结合市场营销现有的一些概念,带你领略Discord背后的无穷价值。 初代海外社媒营销: 当我们谈及Marketing市场营销,我们大多能想到的就是广告,以广告投放去获得较为多的转化为最终目的。但随着公众利益的变化,市场营销的策略也在不断改变。社交媒体类别的营销是现在更多品牌更为看重的一块流量池。我们可以选择付费营销,当然也可以选择不付费,这正式大多数的品牌所处的阶段。如国内的微博,抖音。又好比海外的Facebook, Instagram等。 但是,当我们深入地了解这些社交媒体的算法时不难发现。人们经常会错过我们的内容,又或者在看到这是一个广告之后就选择离开,其推广的触达率并不显著。其原因其实和初代社交媒体的属性分不开。 我们来打个比方:当你在YouTube上看着喜爱的博主视频,YouTube突然暂停了你的视频,给你插入了品牌方的广告。试问你的心情如何?你会选择安心看完这个广告,对其推广的产品产生了兴趣。还是想尽一切办法去关掉这个烦人的广告?而在不付费的内容上:你更喜欢看那些能娱乐你,充实你生活的内容。还是选择去看一个可能和你毫不相干的品牌贴文?在大数据的加持下,品牌方可能绞尽脑汁的想去获得你这个用户。但选择权仍就在用户手上,用户选择社交媒体的原因更多是为了娱乐和社交。我们也不愿意和一个个客气的“品牌Logo”去对话。 Discord是如何改变营销世界的? Discord又有什么不一样呢?你觉的他的营销手段就像发Email一样,给你特定的社群发送一组消息?谈到Email,这里要插一嘴。其触达率表现也并不优异,你发送的重要通告,新闻稿,打折促销。都有可能在用户还未浏览收之前就已经进了垃圾箱,又或者是和其他数百封未读邮件中等待着缘分的到来。 其实Discord的频道属性很美妙的化解了社交媒体现在的窘境,我们再来打个比方:比如你很喜欢篮球,因此你进入到了这个Discord篮球频道。而在这个频道里又包含了中锋,前锋,后卫这些细分频道。后卫又细分到了控球后卫,得分后卫。但总的来说,这个频道的用户都是喜欢篮球的群体。Discord的属性也拉近了品牌和用户的距离,你们不再是用户和一个个官方的“品牌Logo”对话。取而代之的则是一个个亲近感十足的好兄弟。直播带货中的“家人们”好像就是这一形式哈哈。 因此在Discord 上你可以针对不同频道发送不同的公告消息,使目标用户能够及时获得你的任何更新。他可不像电子邮件一样,淹没在一堆未读邮件中,也不会像社媒贴文一样被忽视。更精准的去区分不同的目标受众这一独特性也注定了Discord Marketing的强大功能。 Discord拓展属性: 自Facebook更名Meta等一系列动作下,2021年被世人称为元宇宙元年。在这一大背景下,更多的社交媒体开始逐渐向元宇宙靠拢。Twitter逐渐成为各类项目方的首选宣发媒体。Discord的属性也被更多项目方所发现,现如今Discord已被广泛运用在区块链领域。Discord事实上已经成为加密货币社区的最大聚集地,学习使用Discord也已经成为了圈内最入门技能。随着未来大量的区块链项目的上线Discord也将获得更加直接的变现手段。 Discord的各类载体已经数不胜数,区块链、游戏开黑、公司办公软件、线上教课。Discord是否能成为海外社媒的下一个风口?还是他已经成为了?这个不是我们能说了算的,但甭管你是想做品牌推广,还是单纯的就想酣畅漓淋的和朋友一起开个黑。选择Discord都是一个不错的选择。 -->
社交媒体

                    100+ Instagram Stats You Need to Know in 2024
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users' demographics, brand adoption stats, and all the difference between micro and nano influencers. I use this data to inform my marketing strategies and benchmark my efforts. Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy. 80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Instagram User Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram Influencer Marketing Statistics Instagram's Growth Usage 1. Instagram is expected to reach 1.44 billion users by 2025. (Statista) 2. The Instagram app currently has over 1.4 billion monthly active users. (Statista) 3. U.S. adults spend an average of 33.1 minutes per day on Instagram in 2024, a 3-minute increase from the year before. (Sprout Social) 4. Instagram ad revenue is anticipated to reach $59.61 billion in 2024. (Oberlo) 5. Instagram’s Threads has over 15 Million monthly active users. (eMarketer) 6. 53.7% of marketers plan to use Instagram reels for influencer marketing in 2024. (eMarketer) 7. 71% of marketers say Instagram is the platform they want to learn about most. (Skillademia) 8. There are an estimated 158.4 million Instagram users in the United States in 2024. (DemandSage) 9. As of January 2024, India has 362.9 million Instagram users, the largest Instagram audience in the world. (Statista) 10. As of January 2024, Instagram is the fourth most popular social media platform globally based on monthly active users. Facebook is first. YouTube and WhatsApp rank second and third. (Statista) https://youtu.be/EyHV8aZFWqg 11. Over 400 million Instagram users use the Stories feature daily. (Keyhole) 12. As of April 2024, the most-liked post on Instagram remains a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (FIFA) 13. The fastest-growing content creator on Instagram in 2024 is influencer Danchmerk, who grew from 16k to 1.6 Million followers in 8 months. (Instagram) 14. The most-followed Instagram account as of March 2024 is professional soccer player Cristiano Ronaldo, with 672 million followers. (Forbes) 15. As of April 2024, Instagram’s own account has 627 million followers. (Instagram) Instagram User Demographics 16. Over half of the global Instagram population is 34 or younger. (Statista) 17. As of January 2024, almost 17% of global active Instagram users were men between 18 and 24. (Statista) 18. Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024. (MixBloom) 19. Instagram is Gen Z’s second most popular social media platform, with 75% of respondents claiming usage of the platform, after YouTube at 80%. (Later) 20. 37.74% of the world’s 5.3 billion active internet users regularly access Instagram. (Backlinko) 21. In January 2024, 55% of Instagram users in the United States were women, and 44% were men. (Statista) 22. Only 7% of Instagram users in the U.S. belong to the 13 to 17-year age group. (Statista) 23. Only 5.7% of Instagram users in the U.S. are 65+ as of 2024. (Statista) 24. Only 0.2% of Instagram users are unique to the platform. Most use Instagram alongside Facebook (80.8%), YouTube (77.4%), and TikTok (52.8%). (Sprout Social) 25. Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000. (Hootsuite) 26. Instagram users worldwide on Android devices spend an average of 29.7 minutes per day (14 hours 50 minutes per month) on the app. (Backlinko) 27. 73% of U.S. teens say Instagram is the best way for brands to reach them. (eMarketer) 28. 500 million+ accounts use Instagram Stories every day. (Facebook) 29. 35% of music listeners in the U.S. who follow artists on Facebook and Instagram do so to connect with other fans or feel like part of a community. (Facebook) 30. The average Instagram user spends 33 minutes a day on the app. (Oberlo) 31. 45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app. (Backlinko) 32. Approximately 85% of Instagram’s user base is under the age of 45. (Statista) 33. As of January 2024, the largest age group on Instagram is 18-24 at 32%, followed by 30.6% between ages 25-34. (Statista) 34. Globally, the platform is nearly split down the middle in terms of gender, with 51.8% male and 48.2% female users. (Phyllo) 35. The numbers differ slightly in the U.S., with 56% of users aged 13+ being female and 44% male. (Backlinko) 36. As of January 2024, Instagram is most prevalent in India, with 358.55 million users, followed by the United States (158.45 million), Brazil (122.9 million), Indonesia (104.8 million), and Turkey (56.7 million). (Backlinko) 37. 49% of Instagram users are college graduates. (Hootsuite) 38. Over 1.628 Billion Instagram users are reachable via advertising. (DataReportal) 39. As of January 2024, 20.3% of people on Earth use Instagram. (DataReportal) Brand Adoption 40. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use it in 2024. (Sprout Social) 41. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. (Statista) 42. Regarding brand safety, 86% of marketers feel comfortable advertising on Instagram. (Upbeat Agency) 43. 24% of marketers plan to invest in Instagram, the most out of all social media platforms, in 2024. (LIKE.TG) 44. 70% of shopping enthusiasts turn to Instagram for product discovery. (Omnicore Agency) 45. Marketers saw the highest engagement rates on Instagram from any other platform in 2024. (Hootsuite) 46. 29% of marketers say Instagram is the easiest platform for working with influencers and creators. (Statista) 47. 68% of marketers reported that Instagram generates high levels of ROI. (LIKE.TG) 48. 21% of marketers reported that Instagram yielded the most significant ROI in 2024. (LIKE.TG) 49. 52% of marketers plan to increase their investment in Instagram in 2024. (LIKE.TG) 50. In 2024, 42% of marketers felt “very comfortable” advertising on Instagram, and 40% responded “somewhat comfortable.” (LIKE.TG) 51. Only 6% of marketers plan to decrease their investment in Instagram in 2024. (LIKE.TG) 52. 39% of marketers plan to leverage Instagram for the first time in 2024. (LIKE.TG) 53. 90% of people on Instagram follow at least one business. (Instagram) 54. 50% of Instagram users are more interested in a brand when they see ads for it on Instagram. (Instagram) 55. 18% of marketers believe that Instagram has the highest growth potential of all social apps in 2024. (LIKE.TG) 56. 1 in 4 marketers say Instagram provides the highest quality leads from any social media platform. (LIKE.TG) 57. Nearly a quarter of marketers (23%) say that Instagram results in the highest engagement levels for their brand compared to other platforms. (LIKE.TG) 58. 46% of marketers leverage Instagram Shops. Of the marketers who leverage Instagram Shops, 50% report high ROI. (LIKE.TG) 59. 41% of marketers leverage Instagram Live Shopping. Of the marketers who leverage Instagram Live Shopping, 51% report high ROI. (LIKE.TG) 60. Education and Health and Wellness industries experience the highest engagement rates. (Hootsuite) 61. 67% of users surveyed have “swiped up” on the links of branded Stories. (LIKE.TG) 62. 130 million Instagram accounts tap on a shopping post to learn more about products every month. (Omnicore Agency) Instagram Post Content 63. Engagement for static photos has decreased by 44% since 2019, when Reels debuted. (Later) 64. The average engagement rate for photo posts is .059%. (Social Pilot) 65. The average engagement rate for carousel posts is 1.26% (Social Pilot) 66. The average engagement rate for Reel posts is 1.23% (Social Pilot) 67. Marketers rank Instagram as the platform with the best in-app search capabilities. (LIKE.TG) 68. The most popular Instagram Reel is from Samsung and has over 1 billion views. (Lifestyle Asia) 69. Marketers rank Instagram as the platform with the most accurate algorithm, followed by Facebook. (LIKE.TG) 70. A third of marketers say Instagram offers the most significant ROI when selling products directly within the app. (LIKE.TG) 71. Instagram Reels with the highest engagement rates come from accounts with fewer than 5000 followers, with an average engagement rate of 3.79%. (Social Pilot) 72. A third of marketers say Instagram offers the best tools for selling products directly within the app. (LIKE.TG) 73. Over 100 million people watch Instagram Live every day. (Social Pilot) 74. 70% of users watch Instagram stories daily. (Social Pilot) 75. 50% of people prefer funny Instagram content, followed by creative and informative posts. (Statista) 76. Instagram Reels are the most popular post format for sharing via DMs. (Instagram) 77. 40% of Instagram users post stories daily. (Social Pilot) 78. An average image on Instagram gets 23% more engagement than one published on Facebook. (Business of Apps) 79. The most geo-tagged city in the world is Los Angeles, California, and the tagged location with the highest engagement is Coachella, California. (LIKE.TG) Instagram Posting Strategy 80. The best time to post on Instagram is between 7 a.m. and 9 a.m. on weekdays. (Social Pilot) 81. Posts with a tagged location result in 79% higher engagement than posts without a tagged location. (Social Pilot) 82. 20% of users surveyed post to Instagram Stories on their business account more than once a week. (LIKE.TG) 83. 44% of users surveyed use Instagram Stories to promote products or services. (LIKE.TG) 84. One-third of the most viewed Stories come from businesses. (LIKE.TG) 85. More than 25 million businesses use Instagram to reach and engage with audiences. (Omnicore Agency) 86. 69% of U.S. marketers plan to spend most of their influencer budget on Instagram. (Omnicore Agency) 87. The industry that had the highest cooperation efficiency with Instagram influencers was healthcare, where influencer posts were 4.2x more efficient than brand posts. (Emplifi) 88. Instagram is now the most popular social platform for following brands. (Marketing Charts) Instagram Influencer Marketing Statistics 89. Instagram is the top platform for influencer marketing, with 80.8% of marketers planning to use the platform for such purposes in 2024 (Oberlo) 90. Nano-influencers (1,000 to 10,000 followers) comprise most of Instagram’s influencer population, at 65.4%. (Statista) 91. Micro-influencers (10,000 to 50,000 followers) account for 27.73% (Socially Powerful) 92. Mid-tier influencers (50,000 to 500,000 followers) account for 6.38% (Socially Powerful) 93. Nano-influencers (1,000 to 10,000 followers) have the highest engagement rate at 5.6% (EmbedSocial) 94. Mega-influencers and celebrities with more than 1 million followers account for 0.23%. (EmbedSocial) 95. 77% of Instagram influencers are women. (WPBeginner) 96. 30% of markers say that Instagram is their top channel for ROI in influencer marketing (Socially Powerful) 97. 25% of sponsored posts on Instagram are related to fashion (Socially Powerful) 98. The size of the Instagram influencer marketing industry is expected to reach $22.2 billion by 2025. (Socially Powerful) 99. On average, Instagram influencers charge $418 for a sponsored post in 2024, approximately 15.17%​​​​​​​ higher than in 2023. (Collabstr) 100. Nano-influencers charge between $10-$100 per Instagram post. (ClearVoice) 101. Celebrities and macro influencers charge anywhere from $10,000 to over $1 million for a single Instagram post in 2024. (Shopify) 102. Brands can expect to earn $4.12 of earned media value for each $1 spent on Instagram influencer marketing. (Shopify) The landscape of Instagram is vast and ever-expanding. However, understanding these key statistics will ensure your Instagram strategy is well-guided and your marketing dollars are allocated for maximum ROI. There’s more than just Instagram out there, of course. So, download the free guide below for the latest Instagram and Social Media trends.

                    130 Instagram Influencers You Need To Know About in 2022
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level: Top Food Influencers on Instagram Top Travel Influencers on Instagram Top Fashion Style Influencers on Instagram Top Photography Influencers on Instagram Top Lifestyle Influencers on Instagram Top Design Influencers on Instagram Top Beauty Influencers on Instagram Top Sport Fitness Influencers on Instagram Top Influencers on Instagram Top Food Influencers on Instagram Jamie Oliver (9.1M followers) ladyironchef (620k followers) Megan Gilmore (188k followers) Ashrod (104k followers) David Chang (1.7M followers) Ida Frosk (299k followers) Lindsey Silverman Love (101k followers) Nick N. (60.5k followers) Molly Tavoletti (50.1k followers) Russ Crandall (39.1k followers) Dennis the Prescott (616k followers) The Pasta Queen (1.5M followers) Thalia Ho (121k followers) Molly Yeh (810k followers) C.R Tan (59.4k followers) Michaela Vais (1.2M followers) Nicole Cogan (212k followers) Minimalist Baker (2.1M followers) Yumna Jawad (3.4M followers) Top Travel Influencers on Instagram Annette White (100k followers) Matthew Karsten (140k followers) The Points Guy (668k followers) The Blonde Abroad (520k followers) Eric Stoen (330k followers) Kate McCulley (99k followers) The Planet D (203k followers) Andrew Evans (59.9k followers) Jack Morris (2.6M followers) Lauren Bullen (2.1M followers) The Bucket List Family (2.6M followers) Fat Girls Traveling (55K followers) Tara Milk Tea (1.3M followers) Top Fashion Style Influencers on Instagram Alexa Chung (5.2M followers) Julia Berolzheimer (1.3M followers) Johnny Cirillo (719K followers) Chiara Ferragni (27.2M followers) Jenn Im (1.7M followers) Ada Oguntodu (65.1k followers) Emma Hill (826k followers) Gregory DelliCarpini Jr. (141k followers) Nicolette Mason (216k followers) Majawyh (382k followers) Garance Doré (693k followers) Ines de la Fressange (477k followers) Madelynn Furlong (202k followers) Giovanna Engelbert (1.4M followers) Mariano Di Vaio (6.8M followers) Aimee Song (6.5M followers) Danielle Bernstein (2.9M followers) Gabi Gregg (910k followers) Top Photography Influencers on Instagram Benjamin Lowy (218k followers) Michael Yamashita (1.8M followers) Stacy Kranitz (101k followers) Jimmy Chin (3.2M followers) Gueorgui Pinkhassov (161k followers) Dustin Giallanza (5.2k followers) Lindsey Childs (31.4k followers) Edith W. Young (24.9k followers) Alyssa Rose (9.6k followers) Donjay (106k followers) Jeff Rose (80.1k followers) Pei Ketron (728k followers) Paul Nicklen (7.3M followers) Jack Harries (1.3M followers) İlhan Eroğlu (852k followers) Top Lifestyle Influencers on Instagram Jannid Olsson Delér (1.2 million followers) Oliver Proudlock (691k followers) Jeremy Jacobowitz (434k followers) Jay Caesar (327k followers) Jessie Chanes (329k followers) Laura Noltemeyer (251k followers) Adorian Deck (44.9k followers) Hind Deer (547k followers) Gloria Morales (146k followers) Kennedy Cymone (1.6M followers) Sydney Leroux Dwyer (1.1M followers) Joanna Stevens Gaines (13.6M followers) Lilly Singh (11.6M followers) Rosanna Pansino (4.4M followers) Top Design Influencers on Instagram Marie Kondo (4M followers) Ashley Stark Kenner (1.2M followers) Casa Chicks (275k followers) Paulina Jamborowicz (195k followers) Kasia Będzińska (218k followers) Jenni Kayne (500k followers) Will Taylor (344k followers) Studio McGee (3.3M followers) Mandi Gubler (207k followers) Natalie Myers (51.6k followers) Grace Bonney (840k followers) Saudah Saleem (25.3k followers) Niña Williams (196k followers) Top Beauty Influencers on Instagram Michelle Phan (1.9M followers) Shaaanxo (1.3M followers) Jeffree Star (13.7M followers) Kandee Johnson (2M followers) Manny Gutierrez (4M followers) Naomi Giannopoulos (6.2M followers) Samantha Ravndahl (2.1M followers) Huda Kattan (50.5M followers) Wayne Goss (703k followers) Zoe Sugg (9.3M followers) James Charles (22.9M followers) Shayla Mitchell (2.9M followers) Top Sport Fitness Influencers on Instagram Massy Arias (2.7M followers) Eddie Hall (3.3M followers) Ty Haney (92.6k followers) Hannah Bronfman (893k followers) Kenneth Gallarzo (331k followers) Elisabeth Akinwale (113k followers) Laura Large (75k followers) Akin Akman (82.3k followers) Sjana Elise Earp (1.4M followers) Cassey Ho (2.3M followers) Kayla Itsines (14.5M followers) Jen Selter (13.4M followers) Simeon Panda (8.1M followers) Top Instagram InfluencersJamie OliverDavid ChangJack Morris and Lauren BullenThe Bucket List FamilyChiara FerragniAlexa ChungJimmy ChinJannid Olsson DelérGrace BonneyHuda KattanZoe SuggSjana Elise EarpMassy Arias 1. Jamie Oliver Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers. 2. David Chang Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool. View this post on Instagram 3. Jack Morris and Lauren Bullen Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations. View this post on Instagram 4. The Bucket List Family The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers. View this post on Instagram 5. Chiara Ferragni Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year. 6. Alexa Chung Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers. 7. Jimmy Chin Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent. 8. Jannid Olsson Delér Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations. 9. Grace Bonney Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed. 10. Huda Kattan Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle. View this post on Instagram 11. Zoe Sugg Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits. View this post on Instagram 12. Sjana Elise Earp Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT. 13. Massy Arias Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life. View this post on Instagram

                    24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week. If it's the entryway for half of your potential sales, don't you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of the most effective ways to persuade someone to follow your business's Instagram account or peruse your posts. You only have one chance to make a good first impression — so it's critical that you put effort into your Instagram feed. Finding the perfect place to start is tough — where do you find inspiration? What color scheme should you use? How do you organize your posts so they look like a unit? We know you enjoy learning by example, so we've compiled the answers to all of these questions in a list of stunning Instagram themes. We hope these inspire your own feed's transformation. But beware, these feeds are so desirable, you'll have a hard time choosing just one. What is an Instagram theme?An instagram theme is a visual aesthetic created by individuals and brands to achieve a cohesive look on their Instagram feeds. Instagram themes help social media managers curate different types of content into a digital motif that brings a balanced feel to the profile. Tools to Create Your Own Instagram Theme Creating a theme on your own requires a keen eye for detail. When you’re editing several posts a week that follow the same theme, you’ll want to have a design tool handy to make that workflow easier. Pre-set filters, color palettes, and graphic elements are just a few of the features these tools use, but if you have a sophisticated theme to maintain, a few of these tools include advanced features like video editing and layout previews. Here are our top five favorite tools to use when editing photos for an Instagram theme. 1. VSCO Creators look to VSCO when they want to achieve the most unique photo edits. This app is one of the top-ranked photo editing tools among photographers because it includes advanced editing features without needing to pull out all the stops in Photoshop. If you’re in a hurry and want to create an Instagram theme quickly, use one of the 200+ VSCO presets including name-brand designs by Kodak, Agfa, and Ilford. If you’ll be including video as part of your content lineup on Instagram, you can use the same presets from the images so every square of content blends seamlessly into the next no matter what format it’s in. 2. FaceTune2 FaceTune2 is a powerful photo editing app that can be downloaded on the App Store or Google Play. The free version of the app includes all the basic editing features like brightness, lighting, cropping, and filters. The pro version gives you more detailed control over retouching and background editing. For video snippets, use FaceTune Video to make detailed adjustments right from your mobile device — you’ll just need to download the app separately for that capability. If you’re starting to test whether an Instagram theme is right for your brand, FaceTune2 is an affordable tool worth trying. 3. Canva You know Canva as a user-friendly and free option to create graphics, but it can be a powerful photo editing tool to curate your Instagram theme. For more abstract themes that mix imagery with graphic art, you can add shapes, textures, and text to your images. Using the photo editor, you can import your image and adjust the levels, add filters, and apply unique effects to give each piece of content a look that’s unique to your brand. 4. Adobe Illustrator Have you ever used Adobe Illustrator to create interesting overlays and tints for images? You can do the same thing to develop your Instagram theme. Traditionally, Adobe Illustrator is the go-to tool to create vectors and logos, but this software has some pretty handy features for creating photo filters and designs. Moreover, you can layout your artboards in an Instagram-style grid to see exactly how each image will appear in your feed. 5. Photoshop Photoshop is the most well-known photo editing software, and it works especially well for creating Instagram themes. If you have the capacity to pull out all the stops and tweak every detail, Photoshop will get the job done. Not only are the editing, filter, and adjustment options virtually limitless, Photoshop is great for batch processing the same edits across several images in a matter of seconds. You’ll also optimize your workflow by using photoshop to edit the composition, alter the background, and remove any unwanted components of an image without switching to another editing software to add your filter. With Photoshop, you have complete control over your theme which means you won’t have to worry about your profile looking exactly like someone else’s. Instagram ThemesTransitionBlack and WhiteBright ColorsMinimalistOne ColorTwo ColorsPastelsOne ThemePuzzleUnique AnglesText OnlyCheckerboardBlack or White BordersSame FilterFlatlaysVintageRepetitionMix-and-match Horizontal and Vertical BordersQuotesDark ColorsRainbowDoodleTextLinesAnglesHorizontal Lines 1. Transition If you aren’t set on one specific Instagram theme, consider the transition theme. With this aesthetic, you can experiment with merging colors every couple of images. For example, you could start with a black theme and include beige accents in every image. From there, gradually introduce the next color, in this case, blue. Eventually, you’ll find that your Instagram feed will seamlessly transition between the colors you choose which keeps things interesting without straying from a cohesive look and feel. 2. Black and White A polished black and white theme is a good choice to evoke a sense of sophistication. The lack of color draws you into the photo's main subject and suggests a timeless element to your business. @Lisedesmet's black and white feed, for instance, focuses the user’s gaze on the image's subject, like the black sneakers or white balloon. 3. Bright Colors If your company's brand is meant to imply playfulness or fun, there's probably no better way than to create a feed full of bright colors. Bright colors are attention-grabbing and lighthearted, which could be ideal for attracting a younger audience. @Aww.sam's feed, for instance, showcases someone who doesn't take herself too seriously. 4. Minimalist For an artsier edge, consider taking a minimalist approach to your feed, like @emwng does. The images are inviting and slightly whimsical in their simplicity, and cultivate feelings of serenity and stability. The pup pics only add wholesomeness to this minimalist theme. Plus, minimalist feeds are less distracting by nature, so it can be easier to get a true sense of the brand from the feed alone, without clicking on individual posts. 5. One Color One of the easiest ways to pick a theme for your feed is to choose one color and stick to it — this can help steer your creative direction, and looks clean and cohesive from afar. It's particularly appealing if you choose an aesthetically pleasing and calm color, like the soft pink used in the popular hashtag #blackwomeninpink. 6. Two Colors If you're interested in creating a highly cohesive feed but don't want to stick to the one-color theme, consider trying two. Two colors can help your feed look organized and clean — plus, if you choose branded colors, it can help you create cohesion between your other social media sites the website itself. I recommend choosing two contrasting colors for a punchy look like the one shown in @Dreaming_outloud’s profile. 7. Pastels Similar to the one-color idea, it might be useful to choose one color palette for your feed, like @creativekipi's use of pastels. Pastels, in particular, often used for Easter eggs or cupcake decorations, appear childlike and cheerful. Plus, they're captivating and unexpected. 8. One Subject As evident from @mustdoflorida's feed (and username), it's possible to focus your feed on one singular object or idea — like beach-related objects and activities in Florida. If you're aiming to showcase your creativity or photography skills, it could be compelling to create a feed where each post follows one theme. 9. Puzzle Creating a puzzle out of your feed is complicated and takes some planning, but can reap big rewards in terms of uniqueness and engaging an audience. @Juniperoats’ posts, for instance, make the most sense when you look at it from the feed, rather than individual posts. It's hard not to be both impressed and enthralled by the final result, and if you post puzzle piece pictures individually, you can evoke serious curiosity from your followers. 10. Unique Angles Displaying everyday items and activities from unexpected angles is sure to draw attention to your Instagram feed. Similar to the way lines create a theme, angles use direction to create interest. Taking an image of different subjects from similar angles can unite even the most uncommon photos into a consistent theme. 11. Text Only A picture is worth a thousand words, but how many pictures is a well-designed quote worth? Confident Woman Co. breaks the rules of Instagram that say images should have a face in them to get the best engagement. Not so with this Instagram theme. The bright colors and highlighted text make this layout aesthetically pleasing both in the Instagram grid format and as a one-off post on the feed. Even within this strict text-only theme, there’s still room to break up the monotony with a type-treated font and textured background like the last image does in the middle row. 12. Checkerboard If you're not a big fan of horizontal or vertical lines, you might try a checkerboard theme. Similar to horizontal lines, this theme allows you to alternate between content and images or colors as seen in @thefemalehustlers’ feed. 13. Black or White Borders While it is a bit jarring to have black or white borders outlining every image, it definitely sets your feed apart from everyone else's. @Beautifulandyummy, for instance, uses black borders to draw attention to her images, and the finished feed looks both polished and sophisticated. This theme will likely be more successful if you're aiming to sell fashion products or want to evoke an edgier feel for your brand. 14. Same Filter If you prefer uniformity, you'll probably like this Instagram theme, which focuses on using the same filter (or set of filters) for every post. From close up, this doesn't make much difference on your images, but from afar, it definitely makes the feed appear more cohesive. @marianna_hewitt, for example, is able to make her posts of hair, drinks, and fashion seem more refined and professional, simply by using the same filter for all her posts. 15. Flatlays If your primary goal with Instagram is to showcase your products, you might want a Flatlay theme. Flatlay is an effective way to tell a story simply by arranging objects in an image a certain way and makes it easier to direct viewers' attention to a product. As seen in @thedailyedited's feed, a flatlay theme looks fresh and modern. 16. Vintage If it aligns with your brand, vintage is a creative and striking aesthetic that looks both artsy and laid-back. And, while "vintage" might sound a little bit vague, it's easy to conjure. Simply try a filter like Slumber or Aden (built into Instagram), or play around with a third-party editing tool to find a soft, hazy filter that makes your photos look like they were taken from an old polaroid camera. 17. Repetition In @girleatworld's Instagram account, you can count on one thing to remain consistent throughout her feed: she's always holding up food in her hand. This type of repetition looks clean and engaging, and as a follower, it means I always recognize one of her posts as I'm scrolling through my own feed. Consider how you might evoke similar repetition in your own posts to create a brand image all your own. 18. Mix-and-match Horizontal and Vertical Borders While this admittedly requires some planning, the resulting feed is incredibly eye-catching and unique. Simply use the Preview app and choose two different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The resulting feed will look spaced out and clean. 19. Quotes If you're a writer or content creator, you might consider creating an entire feed of quotes, like @thegoodquote feed, which showcases quotes on different mediums, ranging from paperback books to Tweets. Consider typing your quotes and changing up the color of the background, or handwriting your quotes and placing them near interesting objects like flowers or a coffee mug. 20. Dark Colors @JackHarding 's nature photos are nothing short of spectacular, and he highlights their beauty by filtering with a dark overtone. To do this, consider desaturating your content and using filters with cooler colors, like greens and blues, rather than warm ones. The resulting feed looks clean, sleek, and professional. 21. Rainbow One way to introduce color into your feed? Try creating a rainbow by slowly progressing your posts through the colors of the rainbow, starting at red and ending at purple (and then, starting all over again). The resulting feed is stunning. 22. Doodle Most people on Instagram stick to photos and filters, so to stand out, you might consider adding drawings or cartoon doodles on top of (or replacing) regular photo posts. This is a good idea if you're an artist or a web designer and want to draw attention to your artistic abilities — plus, it's sure to get a smile from your followers, like these adorable doodles shown below by @josie.doodles. 23. Content Elements Similar elements in your photos can create an enticing Instagram theme. In this example by The Container Store Custom Closets, the theme uses shelves or clothes in each image to visually bring the feed together. Rather than each photo appearing as a separate room, they all combine to create a smooth layout that displays The Container Store’s products in a way that feels natural to the viewer. 24. Structural Lines Something about this Instagram feed feels different, doesn’t it? Aside from the content focusing on skyscrapers, the lines of the buildings in each image turn this layout into a unique theme. If your brand isn’t in the business of building skyscrapers, you can still implement a theme like this by looking for straight or curved lines in the photos your capture. The key to creating crisp lines from the subjects in your photos is to snap them in great lighting and find symmetry in the image wherever possible. 25. Horizontal Lines If your brand does well with aligning photography with content, you might consider organizing your posts in a thoughtful way — for instance, creating either horizontal or vertical lines, with your rows alternating between colors, text, or even subject distance. @mariahb.makeup employs this tactic, and her feed looks clean and intriguing as a result. How to Create an Instagram Theme 1. Choose a consistent color palette. One major factor of any Instagram theme is consistency. For instance, you wouldn't want to regularly change your theme from black-and-white to rainbow — this could confuse your followers and damage your brand image. Of course, a complete company rebrand might require you to shift your Instagram strategy, but for the most part, you want to stay consistent with the types of visual content you post on Instagram. For this reason, you'll need to choose a color palette to adhere to when creating an Instagram theme. Perhaps you choose to use brand colors. LIKE.TG's Instagram, for instance, primarily uses blues, oranges, and teal, three colors prominently displayed on LIKE.TG's website and products. Alternatively, maybe you choose one of the themes listed above, such as black-and-white. Whatever the case, to create an Instagram theme, it's critical you stick to a few colors throughout all of your content. 2. Use the same filter for each post, or edit each post similarly. As noted above, consistency is a critical element in any Instagram theme, so you'll want to find your favorite one or two filters and use them for each of your posts. You can use Instagram's built-in filters, or try an editing app like VSCO or Snapseed. Alternatively, if you're going for a minimalist look, you might skip filters entirely and simply use a few editing features, like contrast and exposure. Whatever you choose, though, you'll want to continue to edit each of your posts similarly to create a cohesive feed. 3. Use a visual feed planner to plan posts far in advance. It's vital that you plan your Instagram posts ahead of time for a few different reasons, including ensuring you post a good variety of content and that you post it during a good time of day. Additionally, when creating an Instagram theme, you'll need to plan posts in advance to figure out how they fit together — like puzzle pieces, your individual pieces of content need to reinforce your theme as a whole. To plan posts far in advance and visualize how they reinforce your theme, you'll want to use a visual Instagram planner like Later or Planoly. Best of all, you can use these apps to preview your feed and ensure your theme is looking the way you want it to look before you press "Publish" on any of your posts. 4. Don't lock yourself into a theme you can't enjoy for the long haul. In middle school, I often liked to change my "look" — one day I aimed for preppy, and the next I chose a more athletic look. Of course, as I got older, I began to understand what style I could stick with for the long haul and started shopping for clothes that fit my authentic style so I wasn't constantly purchasing new clothes and getting sick of them a few weeks later. Similarly, you don't want to choose an Instagram theme you can't live with for a long time. Your Instagram theme should be an accurate reflection of your brand, and if it isn't, it probably won't last. Just because rainbow colors sound interesting at the get-go doesn't mean it's a good fit for your company's social media aesthetic as a whole. When in doubt, choose a more simple theme that provides you the opportunity to get creative and experiment without straying too far off-theme. How to Use an Instagram Theme on Your Profile 1. Choose what photos you want to post before choosing your theme. When you start an Instagram theme, there are so many options to choose from. Filters, colors, styles, angles — the choices are endless. But it’s important to keep in mind that these things won’t make your theme stand out. The content is still the star of the show. If the images aren’t balanced on the feed, your theme will look like a photo dump that happens to have the same filter on it. To curate the perfect Instagram theme, choose what photos you plan to post before choosing a theme. I highly recommend laying these photos out in a nine-square grid as well so you can see how the photos blend together. 2. Don’t forget the captions. Sure, no one is going to see the captions of your Instagram photos when they’re looking at your theme in the grid-view, but they will see them when you post each photo individually. There will be times when an image you post may be of something abstract, like the corner of a building, an empty suitcase, or a pair of sunglasses. On their own, these things might not be so interesting, but a thoughtful caption that ties the image to your overall theme can help keep your followers engaged when they might otherwise check out and keep scrolling past your profile. If you’re having a bit of writer’s block, check out these 201 Instagram captions for every type of post. 3. Switch up your theme with color blocks. Earlier, we talked about choosing a theme that you can commit to for the long haul. But there’s an exception to that rule — color transitions. Some of the best themes aren’t based on a specific color at all. Rather than using the same color palette throughout the Instagram feed, you can have colors blend into one another with each photo. This way, you can include a larger variety of photos without limiting yourself to specific hues. A Cohesive Instagram Theme At Your Fingertips Instagram marketing is more than numbers. As the most visual social media platform today, what you post and how it looks directly affects engagement, followers, and how your brand shows up online. A cohesive Instagram theme can help your brand convey a value proposition, promote a product, or execute a campaign. Colors and filters make beautiful themes, but there are several additional ways to stop your followers mid-scroll with a fun, unified aesthetic. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.
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 Why do SEO businesses need bulk IP addresses?
Why do SEO businesses need bulk IP addresses?
Search Engine Optimisation (SEO) has become an integral part of businesses competing on the internet. In order to achieve better rankings and visibility in search engine results, SEO professionals use various strategies and techniques to optimise websites. Among them, bulk IP addressing is an important part of the SEO business. In this article, we will delve into why SEO business needs bulk IP addresses and how to effectively utilise bulk IP addresses to boost your website's rankings and traffic.First, why does SEO business need bulk IP address?1. Avoid search engine blocking: In the process of SEO optimisation, frequent requests to search engines may be identified as malicious behaviour, resulting in IP addresses being blocked. Bulk IP addresses can be used to rotate requests to avoid being blocked by search engines and maintain the stability and continuity of SEO activities.2. Geo-targeting optimisation: Users in different regions may search through different search engines or search for different keywords. Bulk IP address can simulate different regions of the user visit, to help companies geo-targeted optimisation, to improve the website in a particular region of the search rankings.3. Multiple Keyword Ranking: A website is usually optimised for multiple keywords, each with a different level of competition. Batch IP address can be used to optimise multiple keywords at the same time and improve the ranking of the website on different keywords.4. Website content testing: Bulk IP address can be used to test the response of users in different regions to the website content, so as to optimise the website content and structure and improve the user experience.5. Data collection and competition analysis: SEO business requires a lot of data collection and competition analysis, and bulk IP address can help enterprises efficiently obtain data information of target websites.Second, how to effectively use bulk IP address for SEO optimisation?1. Choose a reliable proxy service provider: Choose a proxy service provider that provides stable and high-speed bulk IP addresses to ensure the smooth progress of SEO activities.2. Formulate a reasonable IP address rotation strategy: Formulate a reasonable IP address rotation strategy to avoid frequent requests to search engines and reduce the risk of being banned.3. Geo-targeted optimisation: According to the target market, choose the appropriate geographical location of the IP address for geo-targeted optimisation to improve the search ranking of the website in a particular region.4. Keyword Optimisation: Optimise the ranking of multiple keywords through bulk IP addresses to improve the search ranking of the website on different keywords.5. Content Optimisation: Using bulk IP addresses for website content testing, to understand the reaction of users in different regions, optimise website content and structure, and improve user experience.Third, application Scenarios of Bulk IP Address in SEO Business1. Data collection and competition analysis: SEO business requires a large amount of data collection and competition analysis, through bulk IP address, you can efficiently get the data information of the target website, and understand the competitors' strategies and ranking.2. Website Geo-targeting Optimisation: For websites that need to be optimised in different regions, bulk IP addresses can be used to simulate visits from users in different regions and improve the search rankings of websites in specific regions.3. Multi-keyword Ranking Optimisation: Bulk IP addresses can be used to optimise multiple keywords at the same time, improving the ranking of the website on different keywords.4. Content Testing and Optimisation: Bulk IP addresses can be used to test the response of users in different regions to the content of the website, optimise the content and structure of the website, and improve the user experience.Conclusion:In today's competitive Internet environment, SEO optimisation is a key strategy for companies to improve their website ranking and traffic. In order to achieve effective SEO optimisation, bulk IP addresses are an essential tool. By choosing a reliable proxy service provider, developing a reasonable IP address rotation strategy, geo-targeting optimisation and keyword optimisation, as well as conducting content testing and optimisation, businesses can make full use of bulk IP addresses to boost their website rankings and traffic, and thus occupy a more favourable position in the Internet competition.
1. Unlocking the Power of IP with Iproyal: A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management: Exploring
1. Unlocking the Power of IP with Iproyal
A Comprehensive Guide2. Discovering the World of IP Intelligence with Iproyal3. Boosting Online Security with Iproyal's Cutting-Edge IP Solutions4. Understanding the Importance of IP Management
All You Need to Know About IPRoyal - A Reliable Proxy Service ProviderBenefits of Using IPRoyal:1. Enhanced Online Privacy:With IPRoyal, your online activities remain anonymous and protected. By routing your internet traffic through their secure servers, IPRoyal hides your IP address, making it virtually impossible for anyone to track your online behavior. This ensures that your personal information, such as banking details or browsing history, remains confidential.2. Access to Geo-Restricted Content:Many websites and online services restrict access based on your geographical location. IPRoyal helps you overcome these restrictions by providing proxy servers located in various countries. By connecting to the desired server, you can browse the internet as if you were physically present in that location, granting you access to region-specific content and services.3. Improved Browsing Speed:IPRoyal's dedicated servers are optimized for speed, ensuring a seamless browsing experience. By utilizing their proxy servers closer to your location, you can reduce latency and enjoy faster page loading times. This is particularly useful when accessing websites or streaming content that may be slow due to network congestion or geographical distance.Features of IPRoyal:1. Wide Range of Proxy Types:IPRoyal offers different types of proxies to cater to various requirements. Whether you need a datacenter proxy, residential proxy, or mobile proxy, they have you covered. Each type has its advantages, such as higher anonymity, rotational IPs, or compatibility with mobile devices. By selecting the appropriate proxy type, you can optimize your browsing experience.2. Global Proxy Network:With servers located in multiple countries, IPRoyal provides a global proxy network that allows you to choose the location that best suits your needs. Whether you want to access content specific to a particular country or conduct market research, their extensive network ensures reliable and efficient proxy connections.3. User-Friendly Dashboard:IPRoyal's intuitive dashboard makes managing and monitoring your proxy usage a breeze. From here, you can easily switch between different proxy types, select the desired server location, and view important usage statistics. The user-friendly interface ensures that even those with limited technical knowledge can make the most of IPRoyal's services.Conclusion:In a world where online privacy and freedom are increasingly threatened, IPRoyal provides a comprehensive solution to protect your anonymity and enhance your browsing experience. With its wide range of proxy types, global network, and user-friendly dashboard, IPRoyal is suitable for individuals, businesses, and organizations seeking reliable and efficient proxy services. Say goodbye to restrictions and safeguard your online presence with IPRoyal's secure and trusted proxy solutions.
1. Unveiling the World of Proxies: An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies: How They Work and Why You Need Them3. The Power of Proxies: Unlocking a World of Online Possibilities4. Exploring the Role of Proxies in Data S
1. Unveiling the World of Proxies
An In-Depth Dive into their Uses and Benefits2. Demystifying Proxies
Title: Exploring the Role of Proxies in Ensuring Online Security and PrivacyDescription: In this blog post, we will delve into the world of proxies and their significance in ensuring online security and privacy. We will discuss the different types of proxies, their functionalities, and their role in safeguarding our online activities. Additionally, we will explore the benefits and drawbacks of using proxies, and provide recommendations for choosing the right proxy service.IntroductionIn today's digital age, where our lives have become increasingly interconnected through the internet, ensuring online security and privacy has become paramount. While we may take precautions such as using strong passwords and enabling two-factor authentication, another valuable tool in this endeavor is the use of proxies. Proxies play a crucial role in protecting our online activities by acting as intermediaries between our devices and the websites we visit. In this blog post, we will explore the concept of proxies, their functionalities, and how they contribute to enhancing online security and privacy.Understanding Proxies Proxies, in simple terms, are intermediate servers that act as connectors between a user's device and the internet. When we access a website through a proxy server, our request to view the webpage is first routed through the proxy server before reaching the website. This process helps ensure that our IP address, location, and other identifying information are not directly visible to the website we are accessing.Types of Proxies There are several types of proxies available, each with its own purpose and level of anonymity. Here are three common types of proxies:1. HTTP Proxies: These proxies are primarily used for accessing web content. They are easy to set up and can be used for basic online activities such as browsing, but they may not provide strong encryption or complete anonymity.2. SOCKS Proxies: SOCKS (Socket Secure) proxies operate at a lower level than HTTP proxies. They allow for a wider range of internet usage, including applications and protocols beyond just web browsing. SOCKS proxies are popular for activities such as torrenting and online gaming.Benefits and Drawbacks of Using Proxies Using proxies offers several advantages in terms of online security and privacy. Firstly, proxies can help mask our real IP address, making it difficult for websites to track our online activities. This added layer of anonymity can be particularly useful when accessing websites that may track or collect user data for advertising or other purposes.Moreover, proxies can also help bypass geolocation restrictions. By routing our internet connection through a proxy server in a different country, we can gain access to content that may be blocked or restricted in our actual location. This can be particularly useful for accessing streaming services or websites that are limited to specific regions.However, it is important to note that using proxies does have some drawbacks. One potential disadvantage is the reduced browsing speed that can occur when routing internet traffic through a proxy server. Since the proxy server acts as an intermediary, it can introduce additional latency, resulting in slower webpage loading times.Another potential concern with using proxies is the potential for malicious or untrustworthy proxy servers. If we choose a proxy service that is not reputable or secure, our online activities and data could be compromised. Therefore, it is crucial to research and select a reliable proxy service provider that prioritizes user security and privacy.Choosing the Right Proxy Service When selecting a proxy service, there are certain factors to consider. Firstly, it is essential to evaluate the level of security and encryption provided by the proxy service. Look for services that offer strong encryption protocols such as SSL/TLS to ensure that your online activities are protected.Additionally, consider the speed and availability of proxy servers. Opt for proxy service providers that have a wide network of servers in different locations to ensure optimal browsing speed and access to blocked content.Lastly, read user reviews and consider the reputation of the proxy service provider. Look for positive feedback regarding their customer support, reliability, and commitment to user privacy.Conclusion In an era where online security and privacy are of utmost importance, proxies offer a valuable tool for safeguarding our digital lives. By understanding the different types of proxies and their functionalities, we can make informed choices when it comes to selecting the right proxy service. While proxies provide enhanced privacy and security, it is crucial to be mindful of the potential drawbacks and choose reputable proxy service providers to ensure a safe online experience.
云服务
2018年,中小电商企业需要把握住这4个大数据趋势
2018年,中小电商企业需要把握住这4个大数据趋势
新的一年意味着你需要做出新的决定,这当然不仅限于发誓要减肥或者锻炼。商业和技术正飞速发展,你的公司需要及时跟上这些趋势。以下这几个数字能帮你在2018年制定工作规划时提供一定的方向。 人工智能(AI)在过去的12到18个月里一直是最热门的技术之一。11月,在CRM 软件服务提供商Salesforce的Dreamforce大会上,首席执行官Marc Benioff的一篇演讲中提到:Salesforce的人工智能产品Einstein每天都能在所有的云计算中做出了4.75亿次预测。 这个数字是相当惊人的。Einstein是在一年多前才宣布推出的,可现在它正在疯狂地“吐出”预测。而这仅仅是来自一个拥有15万客户的服务商。现在,所有主要的CRM服务商都有自己的人工智能项目,每天可能会产生超过10亿的预测来帮助公司改善客户交互。由于这一模式尚处于发展初期,所以现在是时候去了解能够如何利用这些平台来更有效地吸引客户和潜在客户了。 这一数字来自Facebook于2017年底的一项调查,该调查显示,人们之前往往是利用Messenger来与朋友和家人交流,但现在有越来越多人已经快速习惯于利用该工具与企业进行互动。 Facebook Messenger的战略合作伙伴关系团队成员Linda Lee表示,“人们提的问题有时会围绕特定的服务或产品,因为针对这些服务或产品,他们需要更多的细节或规格。此外,有时还会涉及到处理客户服务问题——或许他们已经购买了一个产品或服务,随后就会出现问题。” 当你看到一个3.3亿人口这个数字时,你必须要注意到这一趋势,因为在2018年这一趋势将很有可能会加速。 据Instagram在11月底发布的一份公告显示,该平台上80%的用户都关注了企业账号,每天有2亿Instagram用户都会访问企业的主页。与此相关的是,Instagram上的企业账号数量已经从7月的1500万增加到了2500万。 根据该公司的数据显示,Instagram上三分之一的小企业表示,他们已经通过该平台建立起了自己的业务;有45%的人称他们的销售额增加了;44%的人表示,该平台帮助了他们在其他城市、州或国家销售产品。 随着视频和图片正在吸引越多人们的注意力,像Instagram这样的网站,对B2C和B2B公司的重要性正在与日俱增。利用Instagram的广泛影响力,小型企业可以用更有意义的方式与客户或潜在客户进行互动。 谈到亚马逊,我们可以列出很多吸引眼球的数字,比如自2011年以来,它向小企业提供了10亿美元的贷款。而且在2017年的网络星期一,亚马逊的当天交易额为65.9亿美元,成为了美国有史以来最大的电商销售日。同时,网络星期一也是亚马逊平台卖家的最大销售日,来自全世界各地的顾客共从这些小企业订购了近1.4亿件商品。 亚马逊表示,通过亚马逊app订购的手机用户数量增长了50%。这也意味着,有相当数量的产品是通过移动设备销售出的。 所有这些大数据都表明,客户与企业的互动在未来将会发生巨大的变化。有些发展会比其他的发展更深入,但这些数字都说明了该领域的变化之快,以及技术的加速普及是如何推动所有这些发展的。 最后,希望这些大数据可以对你的2018年规划有一定的帮助。 (编译/LIKE.TG 康杰炜)
2020 AWS技术峰会和合作伙伴峰会线上举行
2020 AWS技术峰会和合作伙伴峰会线上举行
2020年9月10日至11日,作为一年一度云计算领域的大型科技盛会,2020 AWS技术峰会(https://www.awssummit.cn/) 正式在线上举行。今年的峰会以“构建 超乎所见”为主题,除了展示AWS最新的云服务,探讨前沿云端技术及企业最佳实践外,还重点聚焦垂直行业的数字化转型和创新。AWS宣布一方面加大自身在垂直行业的人力和资源投入,组建行业团队,充分利用AWS的整体优势,以更好的发掘、定义、设计、架构和实施针对垂直行业客户的技术解决方案和场景应用;同时携手百家中国APN合作伙伴发布联合解决方案,重点覆盖金融、制造、汽车、零售与电商、医疗与生命科学、媒体、教育、游戏、能源与电力九大行业,帮助这些行业的客户实现数字化转型,进行数字化创新。峰会期间,亚马逊云服务(AWS)还宣布与毕马威KPMG、神州数码分别签署战略合作关系,推动企业上云和拥抱数字化。 亚马逊全球副总裁、AWS大中华区执董事张文翊表示,“AWS一直致力于不断借助全球领先的云技术、广泛而深入的云服务、成熟和丰富的商业实践、全球的基础设施覆盖,安全的强大保障以及充满活力的合作伙伴网络,加大在中国的投入,助力中国客户的业务创新、行业转型和产业升级。在数字化转型和数字创新成为‘新常态’的今天,我们希望通过AWS技术峰会带给大家行业的最新动态、全球前沿的云计算技术、鲜活的数字创新实践和颇具启发性的文化及管理理念,推动中国企业和机构的数字化转型和创新更上层楼。” 构建场景应用解决方案,赋能合作伙伴和客户 当前,传统企业需要上云,在云上构建更敏捷、更弹性和更安全的企业IT系统,实现数字化转型。同时,在实现上云之后,企业又迫切需要利用现代应用开发、大数据、人工智能与机器学习、容器技术等先进的云技术,解决不断涌现的业务问题,实现数字化创新,推动业务增长。 亚马逊云服务(AWS)大中华区专业服务总经理王承华表示,为了更好的提升行业客户体验,截至目前,AWS在中国已经发展出了数十种行业应用场景及相关的技术解决方案。 以中国区域部署的数字资产管理和云上会议系统两个应用场景解决方案为例。其中,数字资产盘活机器人让客户利用AWS云上资源低成本、批处理的方式标记数字资产,已经在银行、证券、保险领域率先得到客户青睐;AWS上的BigBlueButton,让教育机构或服务商可以在AWS建一套自己的在线会议系统,尤其适合当前急剧增长的在线教育需求。 这些行业应用场景解决方案经过客户验证成熟之后,AWS把它们转化为行业解决方案,赋能APN合作伙伴,拓展给更多的行业用户部署使用。 发布百家APN合作伙伴联合解决方案 打造合作伙伴社区是AWS服务企业客户的一大重点,也是本次峰会的亮点。AWS通过名为APN(AWS合作伙伴网络)的全球合作伙伴计划,面向那些利用AWS为客户构建解决方案的技术和咨询企业,提供业务支持、技术支持和营销支持,从而赋能这些APN合作伙伴,更好地满足各行各业、各种规模客户地需求。 在于9月9日举行的2020 AWS合作伙伴峰会上,AWS中国区生态系统及合作伙伴部总经理汪湧表示,AWS在中国主要从四个方面推进合作伙伴网络的构建。一是加快AWS云服务和功能落地,从而使合作伙伴可以利用到AWS全球最新的云技术和服务来更好地服务客户;二是推动跨区域业务扩展,帮助合作伙伴业务出海,也帮助全球ISV落地中国,同时和区域合作伙伴一起更好地服务国内各区域市场的客户;三是与合作伙伴一起着力传统企业上云迁移;四是打造垂直行业解决方案。 一直以来,AWS努力推动将那些驱动中国云计算市场未来、需求最大的云服务优先落地中国区域。今年上半年,在AWS中国区域已经落地了150多项新服务和功能,接近去年的全年总和。今年4月在中国落地的机器学习服务Amazon SageMaker目前已经被德勤、中科创达、东软、伊克罗德、成都潜在(行者AI)、德比软件等APN合作伙伴和客户广泛采用,用以创新以满足层出不穷的业务需求,推动增长。 联合百家APN合作伙伴解决方案打造垂直行业解决方案是AWS中国区生态系统构建的战略重点。 以汽车行业为例,东软集团基于AWS构建了云原生的汽车在线导航业务(NOS),依托AWS全球覆盖的基础设施、丰富的安全措施和稳定可靠的云平台,实现车规级的可靠性、应用程序的持续迭代、地图数据及路况信息的实时更新,服务中国车企的出海需求。 上海速石科技公司构建了基于AWS云上资源和用户本地算力的一站式交付平台,为那些需要高性能计算、海量算力的客户,提供一站式算力运营解决方案,目标客户涵盖半导体、药物研发、基因分析等领域。利用云上海量的算力,其客户在业务峰值时任务不用排队,极大地提高工作效率,加速业务创新。 外研在线在AWS上构建了Unipus智慧教学解决方案,已经服务于全国1700多家高校、1450万师生。通过将应用部署在AWS,实现SaaS化的交付模式,外研在线搭建了微服务化、自动伸缩的架构,可以自动适应教学应用的波峰波谷,提供稳定、流畅的体验,并且节省成本。 与毕马威KPMG、神州数码签署战略合作 在2020AWS技术峰会和合作伙伴峰会上,AWS还宣布与毕马威、神州数码签署战略合作关系,深化和升级合作。 AWS与毕马威将在中国开展机器学习、人工智能和大数据等领域的深入合作,毕马威将基于AWS云服务,结合其智慧之光系列数字化解决方案,为金融服务、制造业、零售、快消、以及医疗保健和生命科学等行业客户,提供战略规划、风险管理、监管与合规等咨询及实施服务。AWS将与神州数码将在赋能合作伙伴上云转型、全生命周期管理及助力全球独立软件开发商(ISV)落地中国方面展开深入合作,助力中国企业和机构的数字化转型与创新。
2021re:Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
2021re
Invent全球大会圆满落幕 亚马逊云科技致敬云计算探路者
本文来源:LIKE.TG 作者:Ralf 全球最重磅的云计算大会,2021亚马逊云科技re:Invent全球大会已圆满落幕。re:Invent大会是亚马逊云科技全面展示新技术、产品、功能和服务的顶级行业会议,今年更是迎来十周年这一里程碑时刻。re:Invent,中文意为重塑,是亚马逊云科技一直以来坚持的“精神内核”。 作为Andy Jassy和新CEO Adam Selipsky 交接后的第一次re:Invent大会,亚马逊云科技用诸多新服务和新功能旗帜鲜明地致敬云计算探路者。 致敬云计算探路者 亚马逊云科技CEO Adam Selipsky盛赞云上先锋客户为“探路者”,他说,“这些客户都有巨大的勇气和魄力通过上云做出改变。他们勇于探索新业务、新模式,积极重塑自己和所在的行业。他们敢于突破边界,探索未知领域。有时候,我们跟客户共同努力推动的这些工作很艰难,但我们喜欢挑战。我们把挑战看作探索未知、发现新机遇的机会。回过头看,每一个这样的机构都是在寻找一条全新的道路。他们是探路者。” Adam 认为,探路者具有三个特征:创新不息,精进不止(Constant pursuit of a better way);独识卓见,领势而行(Ability to see what others don’t);授人以渔,赋能拓新(Enable others to forge their own paths)。 十五年前,亚马逊云科技缔造了云计算概念,彼时IT和基础设施有很大的局限。不仅贵,还反应慢、不灵活,大大限制了企业的创新。亚马逊云科技意识到必须探索一条新的道路,重塑企业IT。 从2006年的Amazon S3开始,IT应用的基础服务,存储、计算、数据库不断丰富。亚马逊云科技走过的15年历程 也是云计算产业发展的缩影。 目前,S3现在存储了超过100万亿个对象,EC2每天启用超过6000万个新实例。包括S3和EC2,亚马逊云科技已经提供了200大类服务,覆盖了计算、存储、网络、安全、数据库、数据分析、人工智能、物联网、混合云等各个领域,甚至包括最前沿的量子计算服务和卫星数据服务 (图:亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊) 对于本次大会贯穿始终的探路者主题,亚马逊全球副总裁、亚马逊云科技大中华区执行董事张文翊表示:“大家对这个概念并不陌生,他们不被规则所限,从不安于现状;他们深入洞察,开放视野;还有一类探路者,他们不断赋能他人。我们周围有很多鲜活的例子,无论是科研人员发现新的治疗方案挽救生命,还是为身处黑暗的人带去光明; 无论是寻找新的手段打破物理边界,还是通过云进行独特的创新,探路源源不断。” 技术升级创新不断 本次re:Invent大会,亚马逊云科技发布涵盖计算、物联网、5G、无服务器数据分析、大机迁移、机器学习等方向的多项新服务和功能,为业界带来大量重磅创新服务和产品技术更新,包括发布基于新一代自研芯片Amazon Graviton3的计算实例、帮助大机客户向云迁移的Amazon Mainframe Modernization、帮助企业构建移动专网的Amazon Private 5G、四个亚马逊云科技分析服务套件的无服务器和按需选项以及为垂直行业构建的云服务和解决方案,如构建数字孪生的服务Amazon IoT TwinMaker和帮助汽车厂商构建车联网平台的Amazon IoT FleetWise。 (图:亚马逊云科技大中华区产品部总经理顾凡) 亚马逊云科技大中华区产品部总经理顾凡表示,新一代的自研ARM芯片Graviton3性能有显著提升。针对通用的工作负载,Graviton3比Graviton2的性能提升25%,而专门针对高性能计算里的科学类计算,以及机器学习等这样的负载会做更极致的优化。针对科学类的计算负载,Graviton3的浮点运算性能比Graviton2提升高达2倍;像加密相关的工作负载产生密钥加密、解密,这部分性能比Graviton2会提升2倍,针对机器学习负载可以提升高达3倍。Graviton3实例可以减少多达60%的能源消耗。 新推出的Amazon Private 5G,让企业可以轻松部署和扩展5G专网,按需配置。Amazon Private 5G将企业搭建5G专网的时间从数月降低到几天。客户只需在亚马逊云科技的控制台点击几下,就可以指定想要建立移动专网的位置,以及终端设备所需的网络容量。亚马逊云科技负责交付、维护、建立5G专网和连接终端设备所需的小型基站、服务器、5G核心和无线接入网络(RAN)软件,以及用户身份模块(SIM卡)。Amazon Private 5G可以自动设置和部署网络,并按需根据额外设备和网络流量的增长扩容。 传统工业云化加速 在亚马逊云科技一系列新服务和新功能中,针对传统工业的Amazon IoT TwinMaker和Amazon IoT FleetWise格外引人关注。 就在re:Invent大会前一天。工业和信息化部发布《“十四五”信息化和工业化深度融合发展规划》(《规划》),《规划》明确了到2025年发展的分项目标,其中包括工业互联网平台普及率达45%。 亚马逊云科技布局物联网已经有相当长的时间。包括工业互联网里的绿色产线的维护、产线的质量监控等,在数字孪生完全构建之前,已经逐步在实现应用的实体里面。亚马逊云科技大中华区产品部计算与存储总监周舸表示,“在产线上怎么自动化地去发现良品率的变化,包括Amazon Monitron在产线里面可以直接去用,这些传感器可以监测震动、温度等,通过自动的建模去提早的预测可能会出现的问题,就不用等到灾难发生,而是可以提早去换部件或者加点机油解决潜在问题。” 周舸认为工业互联的场景在加速。但很多中小型的工厂缺乏技术能力。“Amazon IoT TwinMaker做数字孪生的核心,就是让那些没有那么强的能力自己去构建或者去雇佣非常专业的构建的公司,帮他们搭建数字孪生,这个趋势是很明确的,我们也在往这个方向努力。” 对于汽车工业,特别是新能源汽车制造。数据的收集管理已经变得越来越重要。Amazon IoT FleetWise,让汽车制造商更轻松、经济地收集、管理车辆数据,同时几乎实时上传到云端。通过Amazon IoT FleetWise,汽车制造商可以轻松地收集和管理汽车中任何格式的数据(无论品牌、车型或配置),并将数据格式标准化,方便在云上轻松进行数据分析。Amazon IoT FleetWise的智能过滤功能,帮助汽车制造商近乎实时地将数据高效上传到云端,为减少网络流量的使用,该功能也允许开发人员选择需要上传的数据,还可以根据天气条件、位置或汽车类型等参数来制定上传数据的时间规则。当数据进入云端后,汽车制造商就可以将数据应用于车辆的远程诊断程序,分析车队的健康状况,帮助汽车制造商预防潜在的召回或安全问题,或通过数据分析和机器学习来改进自动驾驶和高级辅助驾驶等技术。
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1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
1210保税备货模式是什么?1210跨境电商中找到适合的第三方支付接口平台
  1210保税备货模式是一种跨境电商模式,它允许电商平台在境外仓库存储商品,以便更快、更便宜地满足国内消费者的需求。这种模式的名称“1210”代表了其核心特点,即1天出货、2周入仓、10天达到终端用户。它是中国跨境电商行业中的一种创新模式,为消费者提供了更快速、更便宜的购物体验,同时也促进了国际贸易的发展。   在1210保税备货模式中,电商平台会在国外建立仓库,将商品直接从生产国或供应商处运送到境外仓库进行存储。   由于商品已经在国内仓库存储,当消费者下单时,可以更快速地发货,常常在1天内出货,大大缩短了交付时间。   1210模式中,商品已经进入国内仓库,不再需要跨越国际海运、海关清关等环节,因此物流成本较低。   由于商品直接从生产国或供应商处运送到境外仓库,不需要在国内仓库大量储备库存,因此降低了库存成本。   1210模式可以更精确地控制库存,减少滞销和过期商品,提高了库存周转率。   在实施1210保税备货模式时,选择合适的第三方支付接口平台也是非常重要的,因为支付环节是电商交易中不可或缺的一环。   确保第三方支付接口平台支持国际信用卡支付、外币结算等功能,以便国际消费者能够顺利完成支付。   提供多种支付方式,以满足不同消费者的支付习惯。   第三方支付接口平台必须具备高度的安全性,包含数据加密、反欺诈措施等,以保护消费者的支付信息和资金安全。   了解第三方支付接口平台的跨境结算机制,确保可以顺利将国际销售收入转换为本地货币,并减少汇率风险。   选择一个提供良好技术支持和客户服务的支付接口平台,以应对可能出现的支付问题和故障。   了解第三方支付接口平台的费用结构,包含交易费率、结算费用等,并与自身业务规模和盈利能力相匹配。   确保第三方支付接口平台可以与电商平台进行顺畅的集成,以实现订单管理、库存控制和财务管理的无缝对接。   考虑未来业务扩展的可能性,选择一个具有良好扩展性的支付接口平台,以适应不断增长的交易量和新的市场需求。   在选择适合的第三方支付接口平台时,需要考虑到以上支付功能、安全性、成本、技术支持等因素,并与自身业务需求相匹配。 本文转载自:https://www.ipaylinks.com/
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
2023年德国VAT注册教程有吗?增值税注册注意的事及建议
  作为欧洲的经济大国,德国吸引了许多企业在该地区抢占市场。在德国的商务活动涉及增值税(VAT)难题是在所难免的。   1、决定是否务必注册VAT   2023年,德国的增值税注册门槛是前一年销售额超过17500欧。对在德国有固定经营场所的外国企业,不管销售状况怎样,都应开展增值税注册。   2、备好所需的材料   企业注册证实   业务地址及联络信息   德国银行帐户信息   预估销售信息   公司官方文件(依据公司类型可能有所不同)   3、填写申请表   要访问德国税务局的官网,下载并递交增值税注册申请表。确保填好精确的信息,由于不准确的信息可能会致使申请被拒或审计耽误。   4、提交申请   填写申请表后,可以经过电子邮箱把它发给德国税务局,或在某些地区,可以网上申请申请。确保另附全部必须的文件和信息。   5、等待审批   递交了申请,要耐心地等待德国税务局的准许。因为税务局的工作负荷和个人情况,准许时长可能会有所不同。一般,审计可能需要几周乃至几个月。   6、得到VAT号   假如申请获得批准,德国税务局可能授于一个增值税号。这个号码应当是德国增值税申报和支付业务视频的关键标示。   7、逐渐申报和付款   获得了增值税号,你应该根据德国的税收要求逐渐申报和付款。根据规定时间表,递交增值税申请表并缴纳相应的税款。   注意的事和提议   填写申请表时,确保信息精确,避免因错误报告导致审批耽误。   假如不强化对德国税制改革的探索,提议寻求专业税务顾问的支持,以保障申请和后续申报合规。   储存全部申请及有关文件的副本,用以日后的审查和审计。 本文转载自:https://www.ipaylinks.com/
2023年注册代理英国VAT的费用
2023年注册代理英国VAT的费用
  在国际贸易和跨境电商领域,注册代理英国增值税(VAT)是一项关键且必要的步骤。2023年,许多企业为了遵守英国的税务法规和合规要求,选择注册代理VAT。   1. 注册代理英国VAT的背景:   英国是一个重要的国际贸易和电商市场,许多企业选择在英国注册VAT,以便更好地服务英国客户,并利用英国的市场机会。代理VAT是指经过一个英国境内的注册代理公司进行VAT申报和纳税,以简化税务流程。   2. 费用因素:   注册代理英国VAT的费用取决于多个因素,包括但不限于:   业务规模: 企业的业务规模和销售额可能会影响注册代理VAT的费用。常常来说,销售额较大的企业可能需要支付更高的费用。   代理公司选择: 不同的注册代理公司可能收取不同的费用。选择合适的代理公司很重要,他们的费用结构可能会因公司而异。   服务范围: 代理公司可能提供不同的服务范围,包括申报、纳税、咨询等。你选择的服务范围可能会影响费用。   附加服务: 一些代理公司可能提供附加服务,如法律咨询、报告生成等,这些服务可能会增加费用。   复杂性: 如果的业务涉及复杂的税务情况或特殊需求,可能需要额外的费用。   3. 典型费用范围:   2023年注册代理英国VAT的费用范围因情况而异,但常常可以在几百英镑到数千英镑之间。对小规模企业,费用可能较低,而对大规模企业,费用可能较高。   4. 寻求报价:   如果计划在2023年注册代理英国VAT,建议与多家注册代理公司联系,获得费用报价。这样可以比较不同公司的费用和提供的服务,选择最适合你需求的代理公司。   5. 其他费用考虑:   除了注册代理VAT的费用,你还应考虑其他可能的费用,如VAT申报期限逾期罚款、税务咨询费用等。保持合规和及时申报可以避免这些额外费用。   6. 合理预算:   在注册代理英国VAT时,制定合理的预算非常重要。考虑到不同因素可能会影响费用,确保有足够的资金来支付这些费用是必要的。   2023年注册代理英国VAT的费用因多个因素而异。了解这些因素,与多家代理公司沟通,获取费用报价,制定合理的预算,会有助于在注册VAT时做出聪明的决策。确保业务合规,并寻求专业税务顾问的建议,以保障一切顺利进行。 本文转载自:https://www.ipaylinks.com/
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2021年B2B外贸跨境获客催化剂-行业案例之测控
2021年B2B外贸跨境获客催化剂-行业案例之测控
随着时间的推移,数字化已经在中国大量普及,越来越多的B2B企业意识到数字营销、内容营销、社交传播可以帮助业务加速推进。但是在和大量B2B出海企业的合作过程中,我们分析发现在实际的营销中存在诸多的瓶颈和痛点。 例如:传统B2B营销方式获客难度不断增大、获客受众局限、询盘成本高但质量不高、询盘数量增长不明显、线下展会覆盖客户的流失等,这些都是每天考验着B2B营销人的难题。 说到这些痛点和瓶颈,就不得不提到谷歌广告了,对比其他推广平台,Google是全球第一大搜索引擎,全球月活跃用户高达50亿人,覆盖80%全球互联网用户。受众覆盖足够的前提下,谷歌广告( Google Ads)还包括多种广告形式:搜索广告、展示广告(再营销展示广告、竞对广告)、视频广告、发现广告等全方位投放广告,关键字精准定位投放国家的相关客户,紧跟采购商的采购途径,增加获客。可以完美解决上面提到的痛点及瓶颈。 Google 360度获取优质流量: Google线上营销产品全方位助力: 营销网站+黄金账户诊断报告+定期报告=效果。 Google Ads为太多B2B出海企业带来了红利,这些红利也并不是简简单单就得来的,秘诀就是贵在坚持。多年推广经验总结:即使再好的平台,也有部分企业运营效果不好的时候,那应该怎么办?像正处在这种情况下的企业就应该放弃吗? 答案是:不,我们应该继续优化,那为什么这么说呢?就是最近遇到一个很典型的案例一家测控行业的企业,仅仅投放2个月的Google Ads,就因为询盘数量不多(日均150元,3-4封/月),投资回报率不成正比就打算放弃。 但其实2个月不足以说明什么,首先谷歌推广的探索期就是3个月,2个月基本处于平衡稳定的阶段。 其次对于刚刚做谷歌广告的新公司来说,国外客户是陌生的,即使看到广告进到网站也并不会第一时间就留言,货比三家,也会增加采购商的考虑时间,一直曝光在他的搜索结果页产生熟悉度,总会增加一些决定因素。 再有日预算150元,不足以支撑24小时点击,有时在搜索量较大的时候却没有了预算,导致了客户的流失。 最后不同的行业账户推广形式及效果也不一样,即使行业一样但是网站、公司实力等因素就不可能一模一样,即使一模一样也会因为流量竞争、推广时长等诸多因素导致效果不一样。 成功都是摸索尝试出来的,这个企业账户也一样,经过我们进一步的沟通分析决定再尝试一次, 这一次深度的分析及账户的优化后,最终效果翻了2-3倍,做到了从之前的高成本、低询盘量到现在低成本、高询盘的过渡。 这样的一个操作就是很好地开发了这个平台,通过充分利用达到了企业想要的一个效果。所以说啊,当谷歌广告做的不好的时候不应该放弃,那我们就来一起看一下这个企业是如何做到的。 2021年B2B外贸跨境获客催化剂-行业案例之测控(上) 一、主角篇-雷达液位测量仪 成立时间:2010年; 业务:微波原理的物料雷达液位测量与控制仪器生产、技术研发,雷达开发; 产业规模:客户分布在11个国家和地区,包括中国、巴西、马来西亚和沙特阿拉伯; 公司推广目标:低成本获得询盘,≤200元/封。 本次分享的主角是测控行业-雷达液位测量仪,目前预算250元/天,每周6-7封有效询盘,广告形式以:搜索广告+展示再营销为主。 过程中从一开始的控制预算150/天以搜索和展示再营销推广形式为主,1-2封询盘/周,询盘成本有时高达1000/封,客户预期是100-300的单个询盘成本,对于公司来说是能承受的价格。 以增加询盘数量为目的尝试过竞对广告和Gmail广告的推广,但投放过程中的转化不是很明显,一周的转化数据只有1-2个相比搜索广告1:5,每天都会花费,因为预算问题客户计划把重心及预算放在搜索广告上面,分析后更改账户广告结构还是以搜索+再营销为主,所以暂停这2种广告的推广。 账户调整后大约2周数据表现流量稳定,每周的点击、花费及转化基本稳定,平均为588:1213:24,询盘提升到了3-5封/周。 账户稳定后新流量的获取方法是现阶段的目标,YouTube视频广告,几万次的展示曝光几天就可以完成、单次观看价格只有几毛钱,传达给客户信息建议后,达成一致,因为这正是该客户一直所需要的低成本获取流量的途径; 另一个计划投放视频广告的原因是意识到想要增加网站访客进而增加获客只靠文字和图片已经没有太多的竞争力了,同时换位思考能够观看到视频也能提升采购商的购买几率。 所以就有了这样的后期的投放规划:搜索+展示再营销+视频广告300/天的推广形式,在谷歌浏览器的搜索端、B2B平台端、视频端都覆盖广告,实现尽可能多的客户数量。 关于具体的关于YouTube视频广告的介绍我也在另一篇案例里面有详细说明哦,指路《YouTube视频广告助力B2B突破瓶颈降低营销成本》,邀请大家去看看,干货满满,绝对让你不虚此行~ 二、方向转变篇-推广产品及国家重新定位 下面我就做一个账户实际转变前后的对比,这样大家能够更清楚一些: 最关键的来了,相信大家都想知道这个转变是怎么来的以及谷歌账户做了哪些调整把效果做上来的。抓住下面几点,相信你也会有所收获: 1. 产品投放新定位 因为企业是专门研发商用雷达,所以只投放这类的测量仪,其中大类主要分为各种物料、料位、液位测量仪器,其他的不做。根据关键字规划师查询的产品关键字在全球的搜索热度,一开始推广的只有雷达液位计/液位传感器/液位测量作为主推、无线液位变送器作为次推,产品及图片比较单一没有太多的竞争力。 后期根据全球商机洞察的行业产品搜索趋势、公司计划等结合统计结果又添加了超声波传感器、射频/电容/导纳、无线、制导雷达液位传感器、高频雷达液位变送器、无接触雷达液位计,同时增加了图片及详情的丰富性,做到了行业产品推广所需的多样性丰富性。像静压液位变送器、差压变送器没有他足够的搜索热度就没有推广。 2. 国家再筛选 转变前期的国家选取是根据海关编码查询的进口一直处在增长阶段的国家,也参考了谷歌趋势的国家参考。2018年全球进口(采购量)200.58亿美金。 采购国家排名:美国、德国、日本、英国、法国、韩国、加拿大、墨西哥、瑞典、荷兰、沙特阿拉伯。这些国家只能是参考切记跟风投放,疫情期间,实际的询盘国家还要靠数据和时间积累,做到及时止损即可。 投放过程不断摸索,经过推广数据总结,也根据实际询盘客户所在地暂停了部分国家,例如以色列、日本、老挝、摩纳哥、卡塔尔等国家和地区,加大力度投放巴西、秘鲁、智利、俄罗斯等国家即提高10%-20%的出价,主要推广地区还是在亚洲、南美、拉丁美洲、欧洲等地。 发达国家像英美加、墨西哥由于采购商的参考层面不同就单独拿出来给一小部分预算,让整体的预算花到发展中国家。通过后期每周的询盘反馈及时调整国家出价,有了现在的转变: 转变前的TOP10消耗国家: 转变后的TOP10消耗国家: 推广的产品及国家定下来之后,接下来就是做账户了,让我们继续往下看。 三、装备篇-账户投放策略 说到账户投放,前提是明确账户投放策略的宗旨:确保投资回报率。那影响投资回报率的效果指标有哪些呢?其中包含账户结构 、效果再提升(再营销、视频、智能优化等等)、网站着陆页。 那首先说明一下第一点:账户的结构,那账户结构怎么搭建呢?在以产品营销全球为目标的广告投放过程中,该客户在3个方面都有设置:预算、投放策略、搜索+再营销展示广告组合拳,缺一不可,也是上面转变后整体推广的总结。 账户结构:即推广的广告类型主要是搜索广告+再营销展示广告,如下图所示,下面来分别说明一下。 1、搜索广告结构: 1)广告系列 创建的重要性:我相信有很大一部分企业小伙伴在创建广告系列的时候都在考虑一个大方向上的问题:广告系列是针对所有国家投放吗?还是说不同的广告系列投放不同的国家呢? 实操规则:其实建议选择不同广告系列投放不同的国家,为什么呢?因为每个国家和每个国家的特点不一样,所以说在广告投放的时候应该区分开,就是着重性的投放。所以搜索广告系列的结构就是区分开国家,按照大洲划分(投放的国家比较多的情况下,这样分配可以观察不同大洲的推广数据以及方便对市场的考察)。 优化技巧:这样操作也方便按照不同大洲的上班时间调整广告投放时间,做到精准投放。 数据分析:在数据分析方面更方便观察不同大洲的数据效果,从而调整国家及其出价;进而能了解到不同大洲对于不同产品的不同需求,从而方便调整关键字。 这也引出了第二个重点调整对象—关键字,那关键字的选取是怎么去选择呢? 2)关键字 分为2部分品牌词+产品关键字,匹配形式可以采用广泛带+修饰符/词组/完全。 精准投放关键字: 品牌词:品牌词是一直推广的关键字,拓展品牌在海外的知名度应为企业首要的目的。 广告关键词:根据投放1个月数据发现:该行业里有一部分是大流量词(如Sensors、water level controller、Ultrasonic Sensor、meter、transmitter),即使是关键字做了完全匹配流量依然很大,但是实际带来的转化却很少也没有带来更多的询盘,这些词的调整过程是从修改匹配形式到降低出价再到暂停,这种就属于无效关键字了,我们要做到的是让预算花费到具体的产品关键字上。 其次流量比较大的词(如+ultrasound +sensor)修改成了词组匹配。还有一类词虽然搜索量不大但是有效性(转化次数/率)较高(例如:SENSOR DE NIVEL、level sensor、capacitive level sensor、level sensor fuel),针对这些关键字再去投放的时候出价可以相对高一些,1-3元即可。调整后的关键字花费前后对比,整体上有了大幅度的变化: 转变前的TOP10热力关键字: 转变后的TOP10热力关键字: PS: 关键字状态显示“有效”—可以采用第一种(防止错失账户投放关键字以外其他的也适合推广的该产品关键字)、如果投放一周后有花费失衡的状态可以把该关键字修改为词组匹配,观察一周还是失衡状态可改为完全匹配。 关键字状态显示“搜索量较低”—广泛匹配观察一个月,如果依然没有展示,建议暂停,否则会影响账户评级。 3)调整关键字出价 次推产品的出价都降低到了1-2元,主推产品也和实际咨询、平均每次点击费用做了对比调整到了3-4元左右(这些都是在之前高出价稳定排名基础后调整的)。 4)广告系列出价策略 基本包含尽可能争取更多点击次数/每次点击费用人工出价(智能)/目标每次转化费用3种,那分别什么时候用呢? 当账户刚刚开始投放的时候,可以选择第一/二种,用来获取更多的新客,当账户有了一定的转化数据的时候可以把其中转化次数相对少一些的1-2个广告系列的出价策略更改为“目标每次转化费用”出价,用来增加转化提升询盘数量。转化次数多的广告系列暂时可以不用更换,等更改出价策略的广告系列的转化次数有增加后,可以尝试再修改。 5)广告 1条自适应搜索广告+2条文字广告,尽可能把更多的信息展示客户,增加点击率。那具体的广告语的侧重点是什么呢? 除了产品本身的特点优势外,还是着重于企业的具体产品分类和能够为客户做到哪些服务,例如:专注于各种物体、料位、液位测量仪器生产与研发、为客户提供一体化测量解决方案等。这样进到网站的也基本是寻找相关产品的,从而也进一步提升了转化率。 6)搜索字词 建议日均花费≥200元每周筛选一次,<200元每2周筛选一次。不相关的排除、相关的加到账户中,减少无效点击和花费,这样行业关键字才会越来越精准,做到精准覆盖意向客户。 7)账户广告系列预算 充足的账户预算也至关重要,200-300/天的预算,为什么呢?预算多少其实也就代表着网站流量的多少,之前150/天的预算,账户到下午6点左右就花完了,这样每天就会流失很大一部分客户。广告系列预算可以根据大洲国家的数量分配。数量多的可以分配多一些比如亚洲,预算利用率不足时可以共享预算,把多余的预算放到花费高的系列中。 说完了搜索广告的结构后,接下来就是再营销展示广告了。 2、效果再提升-再营销展示广告结构 因为广告投放覆盖的是曾到达过网站的客户,所以搜索广告的引流精准了,再营销会再抓取并把广告覆盖到因某些原因没有选择我们的客户,做到二次营销。(详细的介绍及操作可以参考文章《精准投放再营销展示广告,就抓住了提升Google营销效果的一大步》) 1)广告组:根据在GA中创建的受众群体导入到账户中。 2)图片: 选择3种产品,每种产品的图片必须提供徽标、横向图片、纵向图片不同尺寸至少1张,最多5张,横向图片可以由多张图片合成一张、可以添加logo和产品名称。 图片设计:再营销展示广告的图片选取从之前的直接选用网站上的产品图,到客户根据我给出的建议设计了独特的产品图片,也提升了0.5%的点击率。 PS: 在广告推广过程中,该客户做过2次产品打折促销活动,信息在图片及描述中曝光,转化率上升1%,如果企业有这方面的计划,可以尝试一下。 YouTube视频链接:如果有YouTube视频的话,建议把视频放在不同的产品页面方便客户实时查看视频,增加真实性,促进询盘及成单,如果视频影响网站打开速度,只在网站标头和logo链接即可。 智能优化建议:谷歌账户会根据推广的数据及状态给出相应的智能优化建议,优化得分≥80分为健康账户分值,每条建议可根据实际情况采纳。 3、网站着陆页 这也是沟通次数很多的问题了,因为即使谷歌为网站引来再多的有质量的客户,如果到达网站后没有看到想要或更多的信息,也是无用功。网站也是企业的第二张脸,做好网站就等于成功一半了。 转变前产品图片模糊、数量少、缺少实物图、工厂库存等体现实力及真实性的图片;产品详情也不是很多,没有足够的竞争力。多次沟通积极配合修改调整后上面的问题全部解决了。网站打开速度保持在3s内、网站的跳出率从之前的80%降到了70%左右、平均页面停留时间也增加了30%。 FAQ:除了正常的网站布局外建议在关于我们或产品详情页添加FAQ,会减少采购商的考虑时间,也会减少因时差导致的与客户失联。如下图所示: 四、账户效果反馈分享篇 1、效果方面 之前每周只有1-2封询盘,现在达到了每周3-5封询盘,确实是提高了不少。 2、询盘成本 从当初的≥1000到现在控制在了100-300左右。 3、转化率 搜索广告+再营销展示广告让网站访客流量得到了充分的利用,增加了1.3%转化率。 就这样,该客户的谷歌账户推广效果有了新的转变,询盘稳定后,又开启了Facebook付费广告,多渠道推广产品,全域赢为目标,产品有市场,这样的模式肯定是如虎添翼。 到此,本次的测控案例就分享完了到这里了,其实部分行业的推广注意事项大方向上都是相通的。催化剂并不难得,找到适合自己的方法~谷歌广告贵在坚持,不是说在一个平台上做的不好就不做了,效果不理想可以改进,改进就能做好。 希望本次的测控案例分享能在某些方面起到帮助作用,在当今大环境下,助力企业增加网站流量及询盘数量,2021祝愿看到这篇文章的企业能够更上一层楼!
2022 年海外社交媒体15 个行业的热门标签
2022 年海外社交媒体15 个行业的热门标签
我们可以在社交媒体上看到不同行业,各种类型的品牌和企业,这些企业里有耳熟能详的大企业,也有刚建立的初创公司。 海外社交媒体也与国内一样是一个广阔的平台,作为跨境企业和卖家,如何让自己的品牌在海外社媒上更引人注意,让更多人看到呢? 在社交媒体上有一个功能,可能让我们的产品、内容被看到,也能吸引更多人关注,那就是标签。 2022年海外社交媒体中不同行业流行哪些标签呢?今天为大家介绍十五个行业超过140多个热门标签,让你找到自己行业的流量密码。 1、银行业、金融业 据 Forrester咨询称,银行业目前已经是一个数万亿的行业,估值正以惊人的速度飙升。银行业正在加速创新,准备加大技术、人才和金融科技方面的投资。 Z世代是金融行业的积极追随者,他们希望能够赶上投资机会。 案例: Shibtoken 是一种去中心化的加密货币,它在社交媒体上分享了一段关于诈骗的视频,受到了很大的关注度,视频告诉观众如何识别和避免陷入诈骗,在短短 20 小时内收到了 1.2K 条评论、3.6K 条转发和 1.14 万个赞。 银行和金融的流行标签 2、娱乐行业 娱乐行业一直都是有着高热度的行业,OTT (互联网电视)平台则进一步提升了娱乐行业的知名度,让每个家庭都能享受到娱乐。 案例: 仅 OTT 视频收入就达 246 亿美元。播客市场也在创造价值 10 亿美元的广告收入。 Netflix 在 YouTube 上的存在则非常有趣,Netflix会发布最新节目预告,进行炒作。即使是非 Netflix 用户也几乎可以立即登录该平台。在 YouTube 上,Netflix的订阅者数量已达到 2220 万。 3、新型微交通 目前,越来越多的人开始关注绿色出行,选择更环保的交通工具作为短距离的出行工具,微型交通是新兴行业,全球市场的复合年增长率为 17.4%,预计到2030 年将达到 195.42 美元。 Lime 是一项倡导游乐设施对人类和环境更安全的绿色倡议。他们会使用#RideGreen 的品牌标签来刺激用户发帖并推广Lime倡议。他们已经通过定期发帖吸引更多人加入微交通,并在社交媒体形成热潮。 4、时尚与美容 到 2025 年,时尚产业将是一个万亿美元的产业,数字化会持续加快这一进程。96% 的美容品牌也将获得更高的社交媒体声誉。 案例: Zepeto 在推特上发布了他们的人物风格,在短短六个小时内就有了自己的品牌人物。 5、旅游业 如果疫情能够有所缓解,酒店和旅游业很快就能从疫情的封闭影响下恢复,酒店业的行业收入可以超过 1900 亿美元,一旦疫情好转,将实现跨越式增长。 案例: Amalfiwhite 在ins上欢迎大家到英国选择他们的酒店, 精彩的Instagram 帖子吸引了很多的关注。 6.健康与健身 健康和健身品牌在社交媒体上发展迅速,其中包括来自全球行业博主的DIY 视频。到 2022 年底,健身行业的价值可以达到 1365.9 亿美元。 案例: Dan The Hinh在 Facebook 页面 发布了锻炼视频,这些健身视频在短短几个小时内就获得了 7300 次点赞和 11000 次分享。 健康和健身的热门标签 #health #healthylifestyle #stayhealthy #healthyskin #healthcoach #fitness #fitnessfreak #fitnessfood #bodyfitness #fitnessjourney 7.食品饮料业 在社交媒体上经常看到的内容类型就是食品和饮料,这一细分市场有着全网超过30% 的推文和60% 的 Facebook 帖子。 案例: Suerte BarGill 在社交媒体上分享调酒师制作饮品的视频,吸引人的视频让观看的人都很想品尝这种饮品。 食品和饮料的热门标签 #food #foodpics #foodies #goodfood #foodgram #beverages #drinks #beverage #drink #cocktails 8. 家居装饰 十年来,在线家居装饰迎来大幅增长,该利基市场的复合年增长率为4%。家居市场现在发展社交媒体也是最佳时机。 案例: Home Adore 在推特上发布家居装饰创意和灵感,目前已经有 220 万粉丝。 家居装饰的流行标签 #homedecor #myhomedecor #homedecorinspo #homedecors #luxuryhomedecor #homedecorlover #home #interiordesign #interiordecor #interiordesigner 9. 房地产 美国有超过200 万的房地产经纪人,其中70% 的人活跃在社交媒体上,加入社交媒体,是一个好机会。 案例: 房地产专家Sonoma County在推特上发布了一篇有关加州一所住宅的豪华图。房地产经纪人都开始利用社交媒体来提升销售额。 房地产的最佳标签 #realestate #realestatesales #realestateagents #realestatemarket #realestateforsale #realestategoals #realestateexperts #broker #luxuryrealestate #realestatelife 10. 牙科 到 2030年,牙科行业预计将飙升至6988 亿美元。 案例: Bridgewater NHS 在推特上发布了一条客户推荐,来建立患者对牙医服务的信任。突然之间,牙科似乎没有那么可怕了! 牙科的流行标签 #dental #dentist #dentistry #smile #teeth #dentalcare #dentalclinic #oralhealth #dentalhygiene #teethwhitening 11. 摄影 摄影在社交媒体中无处不在,持续上传作品可以增加作品集的可信度,当图片参与度增加一倍,覆盖范围增加三倍时,会获得更多的客户。 案例: 著名摄影师理查德·伯纳贝(Richard Bernabe)在推特上发布了他令人着迷的点击。这篇犹他州的帖子获得了 1900 次点赞和 238 次转发。 摄影的热门标签 #photography #photooftheday #photo #picoftheday #photoshoot #travelphotography #portraitphotography #photographylovers #iphonephotography #canonphotography 12. 技术 超过 55% 的 IT 买家会在社交媒体寻找品牌相关资料做出购买决定。这个数字足以说服这个利基市场中的任何人拥有活跃的社交媒体。 案例: The Hacker News是一个广受欢迎的平台,以分享直观的科技新闻而闻名。他们在 Twitter 上已经拥有 751K+ 的追随者。 最佳技术标签 #technology #tech #innovation #engineering #design #business #science #technew s #gadgets #smartphone 13.非政府组织 全球90% 的非政府组织会利用社交媒体向大众寻求支持。社交媒体会有捐赠、公益等组织。 案例: Mercy Ships 通过创造奇迹赢得了全世界的心。这是一篇关于他们的志愿麻醉师的帖子,他们在乌干达挽救了几条生命。 非政府组织的热门标签 #ngo #charity #nonprofit #support #fundraising #donation #socialgood #socialwork #philanthropy #nonprofitorganization 14. 教育 教育行业在过去十年蓬勃发展,借助社交媒体,教育行业有望达到新的高度。电子学习预计将在 6 年内达到万亿美元。 案例: Coursera 是一个领先的学习平台,平台会有很多世界一流大学额课程,它在社交媒体上的可以有效激励人们继续学习和提高技能。 最佳教育标签 #education #learning #school #motivation #students #study #student #children #knowledge #college 15. 医疗保健 疫情进一步证明了医疗保健行业的主导地位,以及挽救生命的力量。到 2022 年,该行业的价值将达到 10 万亿美元。 随着全球健康问题的加剧,医疗保健的兴起也将导致科技和制造业的增长。 案例: CVS Health 是美国领先的药房,积他们的官方账号在社交媒体上分享与健康相关的问题,甚至与知名运动员和著名人物合作,来提高对健康问题的关注度。 医疗保健的热门标签 #healthcare #health #covid #medical #medicine #doctor #hospital #nurse #wellness #healthylifestyle 大多数行业都开始尝试社交媒体,利用社交媒体可以获得更多的关注度和产品、服务的销量,在社交媒体企业和卖家,要关注标签的重要性,标签不仅能扩大帖子的覆盖范围,还能被更多人关注并熟知。 跨境企业和卖家可以通过使用流量高的标签了解当下人们词和竞争对手的受众都关注什么。 焦点LIKE.TG拥有丰富的B2C外贸商城建设经验,北京外贸商城建设、上海外贸商城建设、 广东外贸商城建设、深圳外贸商城建设、佛山外贸商城建设、福建外贸商城建设、 浙江外贸商城建设、山东外贸商城建设、江苏外贸商城建设...... 想要了解更多搜索引擎优化、外贸营销网站建设相关知识, 请拨打电话:400-6130-885。
2024年如何让谷歌快速收录网站页面?【全面指南】
2024年如何让谷歌快速收录网站页面?【全面指南】
什么是收录? 通常,一个网站的页面想要在谷歌上获得流量,需要经历如下三个步骤: 抓取:Google抓取你的页面,查看是否值得索引。 收录(索引):通过初步评估后,Google将你的网页纳入其分类数据库。 排名:这是最后一步,Google将查询结果显示出来。 这其中。收录(Google indexing)是指谷歌通过其网络爬虫(Googlebot)抓取网站上的页面,并将这些页面添加到其数据库中的过程。被收录的页面可以出现在谷歌搜索结果中,当用户进行相关搜索时,这些页面有机会被展示。收录的过程包括三个主要步骤:抓取(Crawling)、索引(Indexing)和排名(Ranking)。首先,谷歌爬虫会抓取网站的内容,然后将符合标准的页面加入索引库,最后根据多种因素对这些页面进行排名。 如何保障收录顺利进行? 确保页面有价值和独特性 确保页面内容对用户和Google有价值。 检查并更新旧内容,确保内容高质量且覆盖相关话题。 定期更新和重新优化内容 定期审查和更新内容,以保持竞争力。 删除低质量页面并创建内容删除计划 删除无流量或不相关的页面,提高网站整体质量。 确保robots.txt文件不阻止抓取 检查和更新robots.txt文件,确保不阻止Google抓取。 检查并修复无效的noindex标签和规范标签 修复导致页面无法索引的无效标签。 确保未索引的页面包含在站点地图中 将未索引的页面添加到XML站点地图中。 修复孤立页面和nofollow内部链接 确保所有页面通过站点地图、内部链接和导航被Google发现。 修复内部nofollow链接,确保正确引导Google抓取。 使用Rank Math Instant Indexing插件 利用Rank Math即时索引插件,快速通知Google抓取新发布的页面。 提高网站质量和索引过程 确保页面高质量、内容强大,并优化抓取预算,提高Google快速索引的可能性。 通过这些步骤,你可以确保Google更快地索引你的网站,提高搜索引擎排名。 如何加快谷歌收录你的网站页面? 1、提交站点地图 提交站点地图Sitemap到谷歌站长工具(Google Search Console)中,在此之前你需要安装SEO插件如Yoast SEO插件来生成Sitemap。通常当你的电脑有了SEO插件并开启Site Map功能后,你可以看到你的 www.你的域名.com/sitemap.xml的形式来访问你的Site Map地图 在谷歌站长工具中提交你的Sitemap 2、转发页面or文章至社交媒体或者论坛 谷歌对于高流量高权重的网站是会经常去爬取收录的,这也是为什么很多时候我们可以在搜索引擎上第一时间搜索到一些最新社媒帖文等。目前最适合转发的平台包括Facebook、Linkedin、Quora、Reddit等,在其他类型的论坛要注意转发文章的外链植入是否违背他们的规则。 3、使用搜索引擎通知工具 这里介绍几个搜索引擎通知工具,Pingler和Pingomatic它们都是免费的,其作用是告诉搜索引擎你提交的某个链接已经更新了,吸引前来爬取。是的,这相当于提交站点地图,只不过这次是提交给第三方。 4、在原有的高权重页面上设置内链 假设你有一些高质量的页面已经获得不错的排名和流量,那么可以在遵循相关性的前提下,适当的从这些页面做几个内链链接到新页面中去,这样可以快速让新页面获得排名
虚拟流量

                                 12个独立站增长黑客办法
12个独立站增长黑客办法
最近总听卖家朋友们聊起增长黑客,所以就给大家总结了一下增长黑客的一些方法。首先要知道,什么是增长黑客? 增长黑客(Growth Hacking)是营销人和程序员的混合体,其目标是产生巨大的增长—快速且经常在预算有限的情况下,是实现短时间内指数增长的最有效手段。增长黑客户和传统营销最大的区别在于: 传统营销重视认知和拉新获客增长黑客关注整个 AARRR 转换漏斗 那么,增长黑客方法有哪些呢?本文总结了12个经典增长黑客方法,对一些不是特别普遍的方法进行了延伸说明,建议收藏阅读。目 录1. SEO 2. 细分用户,低成本精准营销 3. PPC广告 4. Quora 流量黑客 5. 联合线上分享 6. 原生广告内容黑客 7. Google Ratings 8. 邮件营销 9. 调查问卷 10. 用户推荐 11. 比赛和赠送 12. 3000字文案营销1. SEO 查看 AdWords 中转化率最高的关键字,然后围绕这些关键字进行SEO策略的制定。也可以查看 Google Search Console 中的“搜索查询”报告,了解哪些关键字帮助你的网站获得了更多的点击,努力将关键词提升到第1页。用好免费的Google Search Console对于提升SEO有很大帮助。 使用Google Search Console可以在【Links】的部分看到哪个页面的反向连结 (Backlink)最多,从各个页面在建立反向连结上的优劣势。Backlink 的建立在 SEO 上来说是非常重要的! 在 【Coverage】 的部分你可以看到网站中是否有任何页面出现了错误,避免错误太多影响网站表现和排名。 如果担心Google 的爬虫程式漏掉一些页面,还可以在 Google Search Console 上提交网站的 Sitemap ,让 Google 的爬虫程式了解网站结构,避免遗漏页面。 可以使用XML-Sitemaps.com 等工具制作 sitemap,使用 WordPress建站的话还可以安装像Google XML Sitemaps、Yoast SEO 等插件去生成sitemap。2. 细分用户,低成本精准营销 针对那些看过你的产品的销售页面但是没有下单的用户进行精准营销,这样一来受众就会变得非常小,专门针对这些目标受众的打广告还可以提高点击率并大幅提高转化率,非常节约成本,每天经费可能都不到 10 美元。3. PPC广告PPC广告(Pay-per-Click):是根据点击广告或者电子邮件信息的用户数量来付费的一种网络广告定价模式。PPC采用点击付费制,在用户在搜索的同时,协助他们主动接近企业提供的产品及服务。例如Amazon和Facebook的PPC广告。4. Quora 流量黑客 Quora 是一个问答SNS网站,类似于国内的知乎。Quora的使用人群主要集中在美国,印度,英国,加拿大,和澳大利亚,每月有6亿多的访问量。大部分都是通过搜索词,比如品牌名和关键词来到Quora的。例如下图,Quora上对于痘痘肌修复的问题就排在Google搜索相关词的前列。 通过SEMrush + Quora 可以提高在 Google 上的自然搜索排名: 进入SEMrush > Domain Analytics > Organic Research> 搜索 quora.com点击高级过滤器,过滤包含你的目标关键字、位置在前10,搜索流量大于 100 的关键字去Quora在这些问题下发布回答5. 联合线上分享 与在你的领域中有一定知名度的影响者进行线上讲座合作(Webinar),在讲座中传递一些意义的内容,比如一些与你产品息息相关的干货知识,然后将你的产品应用到讲座内容提到的一些问题场景中,最后向用户搜集是否愿意了解你们产品的反馈。 但是,Webinar常见于B2B营销,在B2C领域还是应用的比较少的,而且成本较高。 所以大家在做海外营销的时候不妨灵活转换思维,和领域中有知名度的影响者合作YouTube视频,TikTok/Instagram等平台的直播,在各大社交媒体铺开宣传,是未来几年海外营销的重点趋势。6. 原生广告内容黑客 Native Advertising platform 原生广告是什么?从本质上讲,原生广告是放置在网页浏览量最多的区域中的内容小部件。 简单来说,就是融合了网站、App本身的广告,这种广告会成为网站、App内容的一部分,如Google搜索广告、Facebook的Sponsored Stories以及Twitter的tweet式广告都属于这一范畴。 它的形式不受标准限制,是随场景而变化的广告形式。有视频类、主题表情原生广告、游戏关卡原生广告、Launcher桌面原生广告、Feeds信息流、和手机导航类。7. Google Ratings 在 Google 搜索结果和 Google Ads 上显示产品评分。可以使用任何与Google能集成的电商产品评分应用,并将你网站上的所有评论导入Google系统中。每次有人在搜索结果中看到你的广告或产品页面时,他们都会在旁边看到评分数量。 8. 邮件营销 据外媒统计,80% 的零售行业人士表示电子邮件营销是留住用户的一个非常重要的媒介。一般来说,邮件营销有以下几种类型: 弃单挽回邮件产品补货通知折扣、刮刮卡和优惠券发放全年最优价格邮件通知9. 用户推荐 Refer激励现有用户推荐他人到你的独立站下单。举个例子,Paypal通过用户推荐使他们的业务每天有 7% 到 10%的增长。因此,用户推荐是不可忽视的增长办法。10. 调查问卷 调查问卷是一种快速有效的增长方式,不仅可以衡量用户满意度,还可以获得客户对你产品的期望和意见。调查问卷的内容包括产品体验、物流体验、UI/UX等任何用户购买产品过程中遇到的问题。调查问卷在AARRR模型的Refer层中起到重要的作用,只有搭建好和客户之间沟通的桥梁,才能巩固你的品牌在客户心中的地位,增加好感度。 11. 比赛和赠送 这个增长方式的成本相对较低。你可以让你的用户有机会只需要通过点击就可以赢得他们喜欢的东西,同时帮你你建立知名度并获得更多粉丝。许多电商品牌都以比赛和赠送礼物为特色,而这也是他们成功的一部分。赠送礼物是增加社交媒体帐户曝光和电子邮件列表的绝佳方式。如果您想增加 Instagram 粉丝、Facebook 页面点赞数或电子邮件订阅者,比赛和赠送会创造奇迹。在第一种情况下,你可以让你的受众“在 Instagram 上关注我们来参加比赛”。同样,您可以要求他们“输入电子邮件地址以获胜”。有许多内容可以用来作为赠送礼物的概念:新产品发布/预发售、摄影比赛、节假日活动和赞助活动。12. 3000字文案营销 就某一个主题撰写 3,000 字的有深度博客文章。在文章中引用行业影响者的名言并链接到他们的博文中,然后发邮件让他们知道你在文章中推荐了他们,促进你们之间的互动互推。这种增长办法广泛使用于B2B的服务类网站,比如Shopify和Moz。 DTC品牌可以用这样的增长办法吗?其实不管你卖什么,在哪个行业,展示你的专业知识,分享新闻和原创观点以吸引消费者的注意。虽然这可能不会产生直接的销售,但能在一定程度上影响他们购买的决定,不妨在你的独立站做出一个子页面或单独做一个博客,发布与你产品/服务相关主题的文章。 数据显示,在阅读了品牌网站上的原创博客内容后,60%的消费者对品牌的感觉更积极。如果在博客中能正确使用关键词,还可以提高搜索引擎优化及排名。 比如Cottonbabies.com就利用博文把自己的SEO做得很好。他们有一个针对“布料尿布基础知识”的页面,为用户提供有关“尿布:”主题的所有问题的答案。小贴士:记得要在博客文章末尾链接到“相关产品”哦~本文转载自:https://u-chuhai.com/?s=seo

                                 2021 Shopify独立站推广引流 获取免费流量方法
2021 Shopify独立站推广引流 获取免费流量方法
独立站的流量一般来自两个部分,一种是付费打广告,另外一种就是免费的自然流量,打广告带来的流量是最直接最有效的流量,免费流量可能效果不会那么直接,需要时间去积累和沉淀。但是免费的流量也不容忽视,第一,这些流量是免费的,第二,这些流量是长久有效的。下面分享几个免费流量的获取渠道和方法。 1.SNS 社交媒体营销 SNS 即 Social Network Services,国外最主流的 SNS 平台有 Facebook、Twitter、Linkedin、Instagram 等。SNS 营销就是通过运营这些社交平台,从而获得流量。 SNS 营销套路很多,但本质还是“眼球经济”,简单来说就是把足够“好”的内容,分享给足够“好”的人。好的内容就是足够吸引人的内容,而且这些内容确保不被人反感;好的人就是对你内容感兴趣的人,可能是你的粉丝,也可能是你潜在的粉丝。 如何把你想要发的内容发到需要的人呢?首先我们要确定自己的定位,根据不同的定位在社交媒体平台发布不同的内容,从而自己品牌的忠实粉丝。 1、如果你的定位是营销类的,一般要在社交媒体发布广告贴文、新品推送、优惠信息等。适合大多数电商产品,它的带货效果好,不过需要在短期内积累你的粉丝。如果想要在短期内积累粉丝就不可避免需要使用付费广告。 2、如果你的定位是服务类的,一般要在社交媒体分享售前售后的信息和服务,一般 B2B 企业使用的比较多。 3、如果你的定位是专业类科技产品,一般要在社交媒体分享产品开箱测评,竞品分析等。一般 3C 类的产品适合在社交媒体分享这些内容,像国内也有很多评测社区和网站,这类社区的粉丝一般购买力都比较强。 4、如果你的定位是热点类的,一般要在社交媒体分享行业热点、新闻资讯等内容。因为一般都是热点,所以会带来很多流量,利用这些流量可以快速引流,实现变现。 5、如果你的定位是娱乐类的:一般要在社交媒体分享泛娱乐内容,适合分享钓具、定制、改装类的内容。 2.EDM 邮件营销 很多人对邮件营销还是不太重视,国内一般都是使用在线沟通工具,像微信、qq 比较多,但是在国外,电子邮件则是主流的沟通工具,很多外国人每天使用邮箱的频率跟吃饭一样,所以通过电子邮件营销也是国外非常重要的营销方式。 定期制作精美有吸引力的邮件内容,发给客户,把邮件内容设置成跳转到网站,即可以给网站引流。 3.联盟营销 卖家在联盟平台上支付一定租金并发布商品,联盟平台的会员领取联盟平台分配的浏览等任务,如果会员对这个商品感兴趣,会领取优惠码购买商品,卖家根据优惠码支付给联盟平台一定的佣金。 二、网站SEO引流 SEO(Search Engine Optimization)搜索引擎优化,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好,从而更容易被搜索引擎收录及优先排序。 那 SEO 有什么作用嘛?简而言之分为两种,让更多的用户更快的找到他想要的东西;也能让有需求的客户首先找到你。作为卖家,更关心的是如何让有需求的客户首先找到你,那么你就要了解客户的需求,站在客户的角度去想问题。 1.SEO 标签书写规范 通常标签分为标题、关键词、描述这三个部分,首先你要在标题这个部分你要说清楚“你是谁,你干啥,有什么优势。”让人第一眼就了解你,这样才能在第一步就留住有效用户。标题一般不超过 80 个字符;其次,关键词要真实的涵盖你的产品、服务。一般不超过 100 个字符;最后在描述这里,补充标题为表达清楚的信息,一般不超过 200 个字符。 标题+描述 值得注意的是标题+描述,一般会成为搜索引擎检索结果的简介。所以标题和描述一定要完整表达你的产品和品牌的特点和优势。 关键词 关键词的设定也是非常重要的,因为大多数用户购买产品不会直接搜索你的商品,一般都会直接搜索想要购买产品的关键字。关键词一般分为以下四类。 建议目标关键词应该是品牌+产品,这样用户无论搜索品牌还是搜索产品,都能找到你的产品,从而提高命中率。 那如何选择关键词呢?拿我们最常使用的目标关键词举例。首先我们要挖掘出所有的相关关键词,并挑选出和网站自身直接相关的关键词,通过分析挑选出的关键词热度、竞争力,从而确定目标关键词。 注:一般我们都是通过关键词分析工具、搜索引擎引导词、搜索引擎相关搜索、权重指数以及分析同行网站的关键词去分析确定目标关键词。 几个比较常用的关键词分析工具: (免费)MozBar: https://moz.com (付费)SimilarWeb: https://www.similarweb.com/ 2.链接锚文本 什么是锚文本? 一个关键词,带上一个链接,就是一个链接锚文本。带链接的关键词就是锚文本。锚文本在 SEO 过程中起到本根性的作用。简单来说,SEO 就是不断的做锚文本。锚文本链接指向的页面,不仅是引导用户前来访问网站,而且告诉搜索引擎这个页面是“谁”的最佳途径。 站内锚文本 发布站内描文本有利于蜘蛛快速抓取网页、提高权重、增加用户体验减少跳出、有利搜索引擎判断原创内容。你在全网站的有效链接越多,你的排名就越靠前。 3 外部链接什么是外部链接? SEO 中的外部链接又叫导入链接,简称外链、反链。是由其他网站上指向你的网站的链接。 如何知道一个网站有多少外链? 1.Google Search Console 2.站长工具 3.MozBar 4.SimilarWeb 注:低权重、新上线的网站使用工具群发外链初期会得到排名的提升,但被搜索引擎发现后,会导致排名大幅度下滑、降权等。 如何发布外部链接? 通过友情链接 、自建博客 、软文 、论坛 、问答平台发布外链。以下几个注意事项: 1.一个 url 对应一个关键词 2.外链网站与自身相关,像鱼竿和鱼饵,假发和假发护理液,相关却不形成竞争是最好。 3.多找优质网站,大的门户网站(像纽约时报、BBC、WDN 新闻网) 4.内容多样性, 一篇帖子不要重复发 5.频率自然,一周两三篇就可以 6.不要作弊,不能使用隐藏链接、双向链接等方式发布外链 7.不要为了发外链去发外链,“好”的内容才能真正留住客户 4.ALT 标签(图片中的链接) 在产品或图片管理里去编辑 ALT 标签,当用户搜索相关图片时,就会看到图片来源和图片描述。这样能提高你网站关键词密度,从而提高你网站权重。 5.网页更新状态 网站如果经常更新内容的话,会加快这个页面被收录的进度。此外在网站上面还可以添加些“最新文章”版块及留言功能。不要只是为了卖产品而卖产品,这样一方面可以增加用户的粘性,另一方面也加快网站的收录速度。 6.搜索跳出率 跳出率越高,搜索引擎便越会认为你这是个垃圾网站。跳出率高一般有两个原因,用户体验差和广告效果差,用户体验差一般都是通过以下 5 个方面去提升用户体验: 1.优化网站打开速度 2.网站内容整洁、排版清晰合理 3.素材吸引眼球 4.引导功能完善 5.搜索逻辑正常、产品分类明确 广告效果差一般通过这两个方面改善,第一个就是真实宣传 ,确保你的产品是真实的,切勿挂羊头卖狗肉。第二个就是精准定位受众,你的产品再好,推给不需要的人,他也不会去看去买你的产品,这样跳出率肯定会高。本文转载自:https://u-chuhai.com/?s=seo

                                 2022,国际物流发展趋势如何?
2022,国际物流发展趋势如何?
受新冠疫情影响,从2020年下半年开始,国际物流市场出现大规模涨价、爆舱、缺柜等情况。中国出口集装箱运价综合指数去年12月末攀升至1658.58点,创近12年来新高。去年3月苏伊士运河“世纪大堵船”事件的突发,导致运力紧缺加剧,集运价格再创新高,全球经济受到影响,国际物流行业也由此成功出圈。 加之各国政策变化、地缘冲突等影响,国际物流、供应链更是成为近两年行业内关注的焦点。“拥堵、高价、缺箱、缺舱”是去年海运的关键词条,虽然各方也尝试做出了多种调整,但2022年“高价、拥堵”等国际物流特点仍影响着国际社会的发展。 总体上来看,由疫情带来的全球供应链困境会涉及到各行各业,国际物流业也不例外,将继续面对运价高位波动、运力结构调整等状况。在这一复杂的环境中,外贸人要掌握国际物流的发展趋势,着力解决当下难题,找到发展新方向。 国际物流发展趋势 由于内外部因素的影响,国际物流业的发展趋势主要表现为“运力供需矛盾依旧存在”“行业并购整合风起云涌”“新兴技术投入持续增长”“绿色物流加快发展”。 1.运力供需矛盾依旧存在 运力供需矛盾是国际物流业一直存在的问题,近两年这一矛盾不断加深。疫情的爆发更是成了运力矛盾激化、供需紧张加剧的助燃剂,使得国际物流的集散、运输、仓储等环节无法及时、高效地进行连接。各国先后实施的防疫政策,以及受情反弹和通胀压力加大影响,各国经济恢复程度不同,造成全球运力集中在部分线路与港口,船只、人员难以满足市场需求,缺箱、缺舱、缺人、运价飙升、拥堵等成为令物流人头疼的难题。 对物流人来说,自去年下半年开始,多国疫情管控政策有所放松,供应链结构加快调整,运价涨幅、拥堵等难题得到一定缓解,让他们再次看到了希望。2022年,全球多国采取的一系列经济恢复措施,更是缓解了国际物流压力。但由运力配置与现实需求之间的结构性错位导致的运力供需矛盾,基于纠正运力错配短期内无法完成,这一矛盾今年会继续存在。 2.行业并购整合风起云涌 过去两年,国际物流行业内的并购整合大大加快。小型企业间不断整合,大型企业和巨头则择机收购,如Easysent集团并购Goblin物流集团、马士基收购葡萄牙电商物流企业HUUB等,物流资源不断向头部靠拢。 国际物流企业间的并购提速,一方面,源于潜在的不确定性和现实压力,行业并购事件几乎成为必然;另一方面,源于部分企业积极准备上市,需要拓展产品线,优化服务能力,增强市场竞争力,提升物流服务的稳定性。与此同时,由疫情引发的供应链危机,面对供需矛盾严重,全球物流失控,企业需要打造自主可控的供应链。此外,全球航运企业近两年大幅增长的盈利也为企业发起并购增加了信心。 在经历两个年度的并购大战后,今年的国际物流行业并购会更加集中于垂直整合上下游以提升抗冲击能力方面。对国际物流行业而言,企业积极的意愿、充足的资本以及现实的诉求都将使并购整合成为今年行业发展的关键词。 3.新兴技术投入持续增长 受疫情影响,国际物流企业在业务开展、客户维护、人力成本、资金周转等方面的问题不断凸显。因而,部分中小微国际物流企业开始寻求改变,如借助数字化技术降低成本、实现转型,或与行业巨头、国际物流平台企业等合作,从而获得更好的业务赋能。电子商务、物联网、云计算、大数据、区块链、5G、人工智能等数字技术为突破这些困难提供了可能性。 国际物流数字化领域投融资热潮也不断涌现。经过近些年来的发展,处于细分赛道头部的国际物流数字化企业受到追捧,行业大额融资不断涌现,资本逐渐向头部聚集,如诞生于美国硅谷的Flexport在不到五年时间里总融资额高达13亿美元。另外,由于国际物流业并购整合的速度加快,新兴技术的应用就成了企业打造和维持核心竞争力的主要方式之一。因而,2022年行业内新技术的应用或将持续增长。 4.绿色物流加快发展 近年来全球气候变化显著,极端天气频繁出现。自1950年以来,全球气候变化的原因主要来自于温室气体排放等人类活动,其中,CO₂的影响约占三分之二。为应对气候变化,保护环境,各国政府积极开展工作,形成了以《巴黎协定》为代表的一系列重要协议。 而物流业作为国民经济发展的战略性、基础性、先导性产业,肩负着实现节能降碳的重要使命。根据罗兰贝格发布的报告,交通物流行业是全球二氧化碳排放的“大户”,占全球二氧化碳排放量的21%,当前,绿色低碳转型加速已成为物流业共识,“双碳目标”也成行业热议话题。 全球主要经济体已围绕“双碳”战略,不断深化碳定价、碳技术、能源结构调整等重点措施,如奥地利政府计划在2040年实现“碳中和/净零排放”;中国政府计划在2030年实现“碳达峰”,在2060年实现“碳中和/净零排放”。基于各国在落实“双碳”目标方面做出的努力,以及美国重返《巴黎协定》的积极态度,国际物流业近两年围绕“双碳”目标进行的适应性调整在今年将延续,绿色物流成为市场竞争的新赛道,行业内减少碳排放、推动绿色物流发展的步伐也会持续加快。 总之,在疫情反复、突发事件不断,运输物流链阶段性不畅的情况下,国际物流业仍会根据各国政府政策方针不断调整业务布局和发展方向。 运力供需矛盾、行业并购整合、新兴技术投入、物流绿色发展,将对国际物流行业的发展产生一定影响。对物流人来说,2022年仍是机遇与挑战并存的一年。本文转载自:https://u-chuhai.com/?s=seo
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LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
LIKE.TG出海| 推荐出海人最好用的LINE营销系统-云控工具
在数字化营销的快速发展中,各种社交应用和浏览器为企业提供了丰富的营销系统。其中,LINE营销系统作为一种新兴的社交媒体营销手段,越来越受到企业的重视。同时,比特浏览器作为一种注重隐私和安全的浏览器,也为用户提供了更安全的上网体验。本文LIKE.TG将探讨这两者之间的相互作用,分析它们如何结合为企业带来更高效的营销效果。最好用的LINE营销系统:https://tool.like.tg/免费试用请联系LIKE.TG✈官方客服: @LIKETGAngel一、LINE营销系统概述LINE营销系统是指通过LINE平台开展的一系列营销活动。它利用LINE的即时通讯功能,帮助企业与客户建立紧密的联系。LINE营销系统的核心要素包括:1.群组和频道管理:企业可以创建和管理LINE群组与频道,实时与用户互动,分享产品信息、促销活动和品牌故事。2.用户数据分析:通过分析用户在LINE上的行为,企业能够获取市场洞察,优化产品与服务。3.自动化工具:利用LINE的API,企业可以创建自动化聊天机器人,提供24小时客户服务,提升用户体验。这种系统的优势在于其高效的沟通方式,使品牌能够快速响应客户需求,并通过个性化服务增强客户忠诚度。二、比特浏览器的特点比特浏览器是一款强调用户隐私和安全的浏览器,它在保护用户数据和提供优质上网体验方面具有明显优势。其特点包括:1.隐私保护:比特浏览器通过多重加密保护用户的浏览数据,防止个人信息泄露。2.去中心化特性:用户可以更自由地访问内容,而不受传统浏览器的限制。3.扩展功能:比特浏览器支持多种扩展,能够满足用户个性化的需求,比如广告拦截和隐私保护工具。比特浏览器的设计理念使得它成为那些关注隐私和安全用户的理想选择,这对企业在进行线上营销时,尤其是在数据保护方面提出了更高的要求。三、LINE营销系统与比特浏览器的互补作用 1.用户体验的提升 LINE营销系统的目标是通过即时通讯与用户建立良好的互动关系,而比特浏览器则为用户提供了一个安全的上网环境。当企业通过LINE进行营销时,用户使用比特浏览器访问相关内容,能够享受到更加安全、流畅的体验。这样的组合使得企业能够更好地满足用户的需求,从而提高客户的满意度和忠诚度。 2.数据安全的保障 在数字营销中,数据安全至关重要。企业在使用LINE营销系统收集用户数据时,面临着数据泄露的风险。比特浏览器提供的隐私保护功能能够有效降低这一风险,确保用户在访问企业页面时,个人信息不会被泄露。通过结合这两者,企业不仅能够进行有效的营销,还能够在用户中建立起良好的信任感。 3.营销活动的有效性 LINE营销系统可以帮助企业精准定位目标受众,而比特浏览器则使得用户在浏览营销内容时感受到安全感,这样的结合有助于提升营销活动的有效性。当用户对品牌产生信任后,他们更可能参与活动、购买产品,并进行二次传播,形成良好的口碑效应。四、实际案例分析 为了更好地理解LINE营销系统与比特浏览器的结合效果,我们可以考虑一个成功的案例。一家新兴的电商平台决定通过LINE进行一项促销活动。他们在LINE频道中发布了一系列关于新产品的宣传信息,并引导用户访问专门为此次活动设置的页面。 为了提升用户体验,该平台鼓励用户使用比特浏览器访问这些页面。用户通过比特浏览器访问时,能够享受到更安全的浏览体验,从而更加放心地参与活动。此外,平台还利用LINE的自动化工具,为用户提供实时的咨询和支持。 这一策略取得了显著的效果。通过LIKE.TG官方云控大师,LINE营销系统,电商平台不仅成功吸引了大量用户参与活动,转化率也显著提升。同时,用户反馈表明,他们在使用比特浏览器时感到非常安心,愿意继续关注该品牌的后续活动。五、营销策略的优化建议 尽管LINE营销系统和比特浏览器的结合能够带来诸多优势,但在实际应用中,企业仍需注意以下几点:1.用户教育:许多用户可能对LINE和比特浏览器的结合使用不够了解,因此企业应提供必要的教育和培训,让用户了解如何使用这两种工具进行安全的在线互动。2.内容的多样性:为了吸引用户的兴趣,企业需要在LINE营销中提供多样化的内容,包括视频、图文和互动问答等,使用户在使用比特浏览器时有更丰富的体验。3.持续的效果评估:企业应定期对营销活动的效果进行评估,了解用户在使用LINE和比特浏览器时的反馈,及时调整策略以提升活动的有效性。六、未来展望 随着数字营销的不断演进,LINE营销系统和比特浏览器的结合将会变得越来越重要。企业需要不断探索如何更好地利用这两者的优势,以满足日益增长的用户需求。 在未来,随着技术的发展,LINE营销系统可能会集成更多智能化的功能,例如基于AI的个性化推荐和精准广告投放。而比特浏览器也可能会进一步加强其隐私保护机制,为用户提供更为安全的上网体验。这些发展将为企业带来更多的营销机会,也将改变用户与品牌之间的互动方式。 在数字化营销的新时代,LINE营销系统和比特浏览器的结合为企业提供了一个全新的营销视角。通过优化用户体验、保障数据安全和提升营销活动的有效性,企业能够在激烈的市场竞争中占据优势。尽管在实施过程中可能面临一些挑战,但通过合理的策略,企业将能够充分利用这一结合,最终实现可持续的发展。未来,随着技术的不断进步,这一领域将继续为企业提供更多的机会与挑战。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区。
LIKE.TG出海|kookeey:团队优选的住宅代理服务
LIKE.TG出海|kookeey
团队优选的住宅代理服务
在当今互联网时代, 住宅代理IP 已成为许多企业和团队绕不开的技术工具。为了确保这些代理的顺利运行,ISP白名单的设置显得尤为重要。通过将 住宅代理IP 添加至白名单,可以有效提升代理连接的稳定性,同时避免因网络限制而引发的不必要麻烦。isp whitelist ISP白名单(Internet Service Provider Whitelist)是指由网络服务提供商维护的一组信任列表,将信任的IP地址或域名标记为无需进一步检查或限制的对象。这对使用 住宅代理IP 的用户尤其重要,因为某些ISP可能对陌生或不常见的IP流量采取防护措施,从而影响网络访问的速度与体验。二、设置isp whitelist(ISP白名单)的重要性与优势将 住宅代理IP 添加到ISP白名单中,不仅能优化网络连接,还能带来以下显著优势:提升网络连接稳定性ISP白名单能够有效避免IP地址被错误标记为异常流量或潜在威胁,这对使用 住宅代理IP 的团队而言尤为重要。通过白名单设置,网络通信的中断率将显著降低,从而保证代理服务的连续性。避免验证环节在某些情况下,ISP可能会针对未知的IP地址触发额外的验证流程。这些验证可能导致操作延迟,甚至直接限制代理的功能。而通过将 住宅代理IP 纳入白名单,团队可以免除不必要的干扰,提升工作效率。增强数据传输的安全性白名单机制不仅可以优化性能,还能确保流量来源的可信度,从而降低网络攻击的风险。这对于依赖 住宅代理IP 处理敏感数据的企业来说,尤为重要。三、如何将住宅代理IP添加到ISP白名单添加 住宅代理IP 到ISP白名单通常需要以下步骤:确认代理IP的合法性在向ISP提交白名单申请前,确保代理IP来源合法,且服务商信誉良好。像 LIKE.TG 提供的住宅代理IP 就是一个值得信赖的选择,其IP资源丰富且稳定。联系ISP提供支持与ISP的技术支持团队联系,说明将特定 住宅代理IP 添加到白名单的需求。多数ISP会要求填写申请表格,并提供使用代理的具体场景。提交必要文档与信息通常需要提交代理服务的基本信息、IP范围,以及使用目的等细节。像 LIKE.TG 平台提供的服务,可以帮助用户快速获取所需的相关材料。等待审核并测试连接在ISP完成审核后,测试 住宅代理IP 的连接性能,确保其运行无异常。四、为何推荐LIKE.TG住宅代理IP服务当谈到住宅代理服务时, LIKE.TG 是业内的佼佼者,其提供的 住宅代理IP 不仅数量丰富,而且连接速度快、安全性高。以下是选择LIKE.TG的几大理由:全球覆盖范围广LIKE.TG的 住宅代理IP 覆盖全球多个国家和地区,无论是本地化业务需求,还是跨国访问,都能轻松满足。高效的客户支持无论在IP分配还是白名单设置中遇到问题,LIKE.TG都能提供及时的技术支持,帮助用户快速解决难题。灵活的定制服务用户可根据自身需求,选择合适的 住宅代理IP,并通过LIKE.TG的平台进行灵活配置。安全与隐私保障LIKE.TG对数据安全有严格的保护措施,其 住宅代理IP 服务采用先进的加密技术,确保传输过程中的隐私无忧。五、ISP白名单与住宅代理IP的完美结合将 住宅代理IP 纳入ISP白名单,是提升网络效率、保障数据安全的关键步骤。无论是出于业务需求还是隐私保护,选择优质的代理服务商至关重要。而 LIKE.TG 提供的住宅代理服务,以其卓越的性能和优质的用户体验,成为团队和企业的理想选择。如果您正在寻找稳定、安全的 住宅代理IP,并希望与ISP白名单功能完美结合,LIKE.TG无疑是值得信赖的合作伙伴。LIKE.TG海外住宅IP代理平台1.丰富的静/动态IP资源/双ISP资源提供大量可用的静态和动态IP,低延迟、独享使用,系统稳定性高达99%以上,确保您的网络体验流畅无忧。2.全球VPS服务器覆盖提供主要国家的VPS服务器,节点资源充足,支持低延迟的稳定云主机,为您的业务运行保驾护航。3.LIKE.TG全生态支持多平台多账号防关联管理。无论是海外营销还是账号运营,都能为您打造最可靠的网络环境。4.全天候技术支持真正的24小时人工服务,专业技术团队随时待命,为您的业务需求提供个性化咨询和技术解决方案。免费使用LIKE.TG官方:各平台云控,住宅代理IP,翻译器,计数器,号段筛选等出海工具;请联系LIKE.TG✈官方客服: @LIKETGAngel想要了解更多,还可以加入LIKE.TG官方社群 LIKE.TG生态链-全球资源互联社区/联系客服进行咨询领取官方福利哦!
LIKE.TG出海|Line智能云控拓客营销系统   一站式营销平台助您实现海外推广
LIKE.TG出海|Line智能云控拓客营销系统 一站式营销平台助您实现海外推广
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